Mailgun and SendGrid Email Deliverability Comparison

Mailgun

SendGrid

In this comparison, the deliverability of Mailgun and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.060	58.252 58.104	15.942 16.008	1.775 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 76.39 %	20.98 % 21.05 %	2.34 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5920	4368 4466	1279 1304	125 150	75.68 % 75.44 %	22.16 % 22.03 %	2.17 % 2.53 %
Elektronics	5578 6080	4314 4671	1144 1248	120 161	77.34 % 76.83 %	20.51 % 20.53 %	2.15 % 2.65 %
Entertainment	5696 5696	4302 4328	1257 1220	137 148	75.53 % 75.98 %	22.07 % 21.42 %	2.41 % 2.60 %
Cosmetics & Beauty	5480 5831	4213 4492	1140 1183	127 156	76.88 % 77.04 %	20.80 % 20.29 %	2.32 % 2.68 %
Food & Drink	5929 5938	4520 4519	1270 1272	139 147	76.24 % 76.10 %	21.42 % 21.42 %	2.34 % 2.48 %
Home & Garden	6035 5605	4645 4257	1255 1206	135 142	76.97 % 75.95 %	20.80 % 21.52 %	2.24 % 2.53 %
Finance	5761 5835	4634 4637	987 1042	140 156	80.44 % 79.47 %	17.13 % 17.86 %	2.43 % 2.67 %
Health	5904 5816	4730 4649	1038 1018	136 149	80.12 % 79.93 %	17.58 % 17.50 %	2.30 % 2.56 %
Pets	6059 5821	4606 4443	1312 1241	141 137	76.02 % 76.33 %	21.65 % 21.32 %	2.33 % 2.35 %
Sport & Fitness	5799 5852	4399 4474	1259 1225	141 153	75.86 % 76.45 %	21.71 % 20.93 %	2.43 % 2.61 %
Job & Career	6027 5698	4520 4193	1367 1364	140 141	75.00 % 73.59 %	22.68 % 23.94 %	2.32 % 2.47 %
Dating	5859 5975	4269 4290	1448 1541	142 144	72.86 % 71.80 %	24.71 % 25.79 %	2.42 % 2.41 %
Other	6070 5993	4732 4685	1186 1144	152 164	77.96 % 78.17 %	19.54 % 19.09 %	2.50 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5250	3821 3818	1250 1308	124 124	73.55 % 72.72 %	24.06 % 24.91 %	2.39 % 2.36 %
Outlook Mail	5364 5514	4008 4135	1229 1237	127 142	74.72 % 74.99 %	22.91 % 22.43 %	2.37 % 2.58 %
Yahoo Mail	5576 5260	4236 3954	1215 1172	125 134	75.97 % 75.17 %	21.79 % 22.28 %	2.24 % 2.55 %
AOL Mail	5319 5457	4046 4105	1147 1210	126 142	76.07 % 75.22 %	21.56 % 22.17 %	2.37 % 2.60 %
Mail.com	5606 5460	4357 4233	1120 1091	129 136	77.72 % 77.53 %	19.98 % 19.98 %	2.30 % 2.49 %
Yandex Mail	5600 5380	4240 4061	1227 1186	133 133	75.71 % 75.48 %	21.91 % 22.04 %	2.38 % 2.47 %
GMX Mail	5388 5467	4060 4087	1204 1234	124 146	75.35 % 74.76 %	22.35 % 22.57 %	2.30 % 2.67 %
Zoho Mail	5479 5426	4270 4201	1075 1092	134 133	77.93 % 77.42 %	19.62 % 20.13 %	2.45 % 2.45 %
ProtonMail	5318 5425	4192 4264	1000 1025	126 136	78.83 % 78.60 %	18.80 % 18.89 %	2.37 % 2.51 %
Custom Mail	5364 5513	4263 4405	978 967	123 141	79.47 % 79.90 %	18.23 % 17.54 %	2.29 % 2.56 %
iCloud Mail	5554 5455	3997 3973	1428 1341	129 141	71.97 % 72.83 %	25.71 % 24.58 %	2.32 % 2.58 %
Tuta	5522 5400	4326 4241	1074 1016	122 143	78.34 % 78.54 %	19.45 % 18.81 %	2.21 % 2.65 %
Juno.com	5453 5523	4294 4308	1024 1062	135 153	78.75 % 78.00 %	18.78 % 19.23 %	2.48 % 2.77 %
Mailfence	5231 5530	4142 4319	971 1067	118 144	79.18 % 78.10 %	18.56 % 19.29 %	2.26 % 2.60 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.