Mailgun and SendGrid Email Deliverability Comparison
In this comparison, the deliverability of Mailgun and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Mailgun.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
65.051
64.932
|
49.710
50.153
|
13.808
13.282
|
1.533
1.497
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Mailgun in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
76.42 %
77.24 %
|
21.23 %
20.46 %
|
2.36 %
2.31 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4950
5103
|
3776
3943
|
1063
1047
|
111
113
|
76.28 %
77.27 %
|
21.47 %
20.52 %
|
2.24 %
2.21 %
|
| Elektronics |
4824
4961
|
3726
3866
|
990
977
|
108
118
|
77.24 %
77.93 %
|
20.52 %
19.69 %
|
2.24 %
2.38 %
|
| Entertainment |
4763
5086
|
3599
3899
|
1056
1062
|
108
125
|
75.56 %
76.66 %
|
22.17 %
20.88 %
|
2.27 %
2.46 %
|
| Cosmetics & Beauty |
4814
5102
|
3667
3963
|
1032
1018
|
115
121
|
76.17 %
77.68 %
|
21.44 %
19.95 %
|
2.39 %
2.37 %
|
| Food & Drink |
5041
5136
|
3858
3928
|
1063
1081
|
120
127
|
76.53 %
76.48 %
|
21.09 %
21.05 %
|
2.38 %
2.47 %
|
| Home & Garden |
5187
4813
|
3979
3675
|
1094
1031
|
114
107
|
76.71 %
76.36 %
|
21.09 %
21.42 %
|
2.20 %
2.22 %
|
| Finance |
4952
5025
|
3994
4057
|
838
845
|
120
123
|
80.65 %
80.74 %
|
16.92 %
16.82 %
|
2.42 %
2.45 %
|
| Health |
4979
4953
|
3962
3995
|
905
846
|
112
112
|
79.57 %
80.66 %
|
18.18 %
17.08 %
|
2.25 %
2.26 %
|
| Pets |
5199
4990
|
3914
3847
|
1160
1031
|
125
112
|
75.28 %
77.09 %
|
22.31 %
20.66 %
|
2.40 %
2.24 %
|
| Sport & Fitness |
5194
4946
|
3934
3810
|
1125
1018
|
135
118
|
75.74 %
77.03 %
|
21.66 %
20.58 %
|
2.60 %
2.39 %
|
| Job & Career |
4953
4725
|
3664
3533
|
1169
1091
|
120
101
|
73.98 %
74.77 %
|
23.60 %
23.09 %
|
2.42 %
2.14 %
|
| Dating |
5055
5071
|
3666
3680
|
1266
1282
|
123
109
|
72.52 %
72.57 %
|
25.04 %
25.28 %
|
2.43 %
2.15 %
|
| Other |
5140
5021
|
3971
3957
|
1047
953
|
122
111
|
77.26 %
78.81 %
|
20.37 %
18.98 %
|
2.37 %
2.21 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Mailgun.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4581
4574
|
3340
3353
|
1135
1124
|
106
97
|
72.91 %
73.31 %
|
24.78 %
24.57 %
|
2.31 %
2.12 %
|
| Outlook Mail |
4667
4731
|
3480
3584
|
1076
1046
|
111
101
|
74.57 %
75.76 %
|
23.06 %
22.11 %
|
2.38 %
2.13 %
|
| Yahoo Mail |
4748
4397
|
3582
3385
|
1059
917
|
107
95
|
75.44 %
76.98 %
|
22.30 %
20.86 %
|
2.25 %
2.16 %
|
| AOL Mail |
4543
4653
|
3434
3547
|
1001
993
|
108
113
|
75.59 %
76.23 %
|
22.03 %
21.34 %
|
2.38 %
2.43 %
|
| Mail.com |
4701
4754
|
3659
3721
|
930
926
|
112
107
|
77.83 %
78.27 %
|
19.78 %
19.48 %
|
2.38 %
2.25 %
|
| Yandex Mail |
4869
4689
|
3670
3607
|
1084
980
|
115
102
|
75.37 %
76.92 %
|
22.26 %
20.90 %
|
2.36 %
2.18 %
|
| GMX Mail |
4425
4629
|
3314
3482
|
1004
1048
|
107
99
|
74.89 %
75.22 %
|
22.69 %
22.64 %
|
2.42 %
2.14 %
|
| Zoho Mail |
4663
4600
|
3641
3586
|
908
907
|
114
107
|
78.08 %
77.96 %
|
19.47 %
19.72 %
|
2.44 %
2.33 %
|
| ProtonMail |
4623
4628
|
3633
3668
|
884
854
|
106
106
|
78.59 %
79.26 %
|
19.12 %
18.45 %
|
2.29 %
2.29 %
|
| Custom Mail |
4532
4683
|
3602
3768
|
829
799
|
101
116
|
79.48 %
80.46 %
|
18.29 %
17.06 %
|
2.23 %
2.48 %
|
| iCloud Mail |
4593
4593
|
3292
3406
|
1193
1080
|
108
107
|
71.67 %
74.16 %
|
25.97 %
23.51 %
|
2.35 %
2.33 %
|
| Tuta |
4719
4570
|
3680
3628
|
926
829
|
113
113
|
77.98 %
79.39 %
|
19.62 %
18.14 %
|
2.39 %
2.47 %
|
| Juno.com |
4737
4647
|
3718
3662
|
898
869
|
121
116
|
78.49 %
78.80 %
|
18.96 %
18.70 %
|
2.55 %
2.50 %
|
| Mailfence |
4650
4784
|
3665
3756
|
881
910
|
104
118
|
78.82 %
78.51 %
|
18.95 %
19.02 %
|
2.24 %
2.47 %
|
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