SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 76.643	58.104 59.459	16.008 15.559	1.948 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.58 %	21.05 % 20.30 %	2.56 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5965	4466 4577	1304 1261	150 127	75.44 % 76.73 %	22.03 % 21.14 %	2.53 % 2.13 %
Elektronics	6080 5786	4671 4548	1248 1115	161 123	76.83 % 78.60 %	20.53 % 19.27 %	2.65 % 2.13 %
Entertainment	5696 5907	4328 4528	1220 1255	148 124	75.98 % 76.65 %	21.42 % 21.25 %	2.60 % 2.10 %
Cosmetics & Beauty	5831 5954	4492 4658	1183 1174	156 122	77.04 % 78.23 %	20.29 % 19.72 %	2.68 % 2.05 %
Food & Drink	5938 5862	4519 4516	1272 1216	147 130	76.10 % 77.04 %	21.42 % 20.74 %	2.48 % 2.22 %
Home & Garden	5605 5934	4257 4595	1206 1212	142 127	75.95 % 77.44 %	21.52 % 20.42 %	2.53 % 2.14 %
Finance	5835 5829	4637 4725	1042 983	156 121	79.47 % 81.06 %	17.86 % 16.86 %	2.67 % 2.08 %
Health	5816 5875	4649 4778	1018 974	149 123	79.93 % 81.33 %	17.50 % 16.58 %	2.56 % 2.09 %
Pets	5821 5980	4443 4592	1241 1254	137 134	76.33 % 76.79 %	21.32 % 20.97 %	2.35 % 2.24 %
Sport & Fitness	5852 5886	4474 4519	1225 1239	153 128	76.45 % 76.78 %	20.93 % 21.05 %	2.61 % 2.17 %
Job & Career	5698 5933	4193 4448	1364 1357	141 128	73.59 % 74.97 %	23.94 % 22.87 %	2.47 % 2.16 %
Dating	5975 5976	4290 4407	1541 1442	144 127	71.80 % 73.74 %	25.79 % 24.13 %	2.41 % 2.13 %
Other	5993 5756	4685 4568	1144 1077	164 111	78.17 % 79.36 %	19.09 % 18.71 %	2.74 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5467	3818 4033	1308 1326	124 108	72.72 % 73.77 %	24.91 % 24.25 %	2.36 % 1.98 %
Outlook Mail	5514 5472	4135 4181	1237 1179	142 112	74.99 % 76.41 %	22.43 % 21.55 %	2.58 % 2.05 %
Yahoo Mail	5260 5648	3954 4305	1172 1227	134 116	75.17 % 76.22 %	22.28 % 21.72 %	2.55 % 2.05 %
AOL Mail	5457 5541	4105 4253	1210 1175	142 113	75.22 % 76.76 %	22.17 % 21.21 %	2.60 % 2.04 %
Mail.com	5460 5406	4233 4261	1091 1028	136 117	77.53 % 78.82 %	19.98 % 19.02 %	2.49 % 2.16 %
Yandex Mail	5380 5401	4061 4145	1186 1149	133 107	75.48 % 76.75 %	22.04 % 21.27 %	2.47 % 1.98 %
GMX Mail	5467 5515	4087 4185	1234 1210	146 120	74.76 % 75.88 %	22.57 % 21.94 %	2.67 % 2.18 %
Zoho Mail	5426 5463	4201 4294	1092 1049	133 120	77.42 % 78.60 %	20.13 % 19.20 %	2.45 % 2.20 %
ProtonMail	5425 5329	4264 4237	1025 970	136 122	78.60 % 79.51 %	18.89 % 18.20 %	2.51 % 2.29 %
Custom Mail	5513 5258	4405 4221	967 918	141 119	79.90 % 80.28 %	17.54 % 17.46 %	2.56 % 2.26 %
iCloud Mail	5455 5465	3973 4065	1341 1291	141 109	72.83 % 74.38 %	24.58 % 23.62 %	2.58 % 1.99 %
Tuta	5400 5744	4241 4555	1016 1065	143 124	78.54 % 79.30 %	18.81 % 18.54 %	2.65 % 2.16 %
Juno.com	5523 5446	4308 4372	1062 955	153 119	78.00 % 80.28 %	19.23 % 17.54 %	2.77 % 2.19 %
Mailfence	5530 5488	4319 4352	1067 1017	144 119	78.10 % 79.30 %	19.29 % 18.53 %	2.60 % 2.17 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.