SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.532	57.862 59.301	16.204 15.612	1.954 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 77.49 %	21.32 % 20.40 %	2.57 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5912	4437 4544	1303 1241	150 127	75.33 % 76.86 %	22.12 % 20.99 %	2.55 % 2.15 %
Elektronics	6048 5766	4622 4517	1268 1128	158 121	76.42 % 78.34 %	20.97 % 19.56 %	2.61 % 2.10 %
Entertainment	5622 5963	4257 4535	1227 1304	138 124	75.72 % 76.05 %	21.82 % 21.87 %	2.45 % 2.08 %
Cosmetics & Beauty	5858 5998	4497 4673	1202 1202	159 123	76.77 % 77.91 %	20.52 % 20.04 %	2.71 % 2.05 %
Food & Drink	5897 5958	4470 4579	1282 1250	145 129	75.80 % 76.85 %	21.74 % 20.98 %	2.46 % 2.17 %
Home & Garden	5664 5970	4264 4625	1249 1217	151 128	75.28 % 77.47 %	22.05 % 20.39 %	2.67 % 2.14 %
Finance	5843 5740	4644 4653	1041 968	158 119	79.48 % 81.06 %	17.82 % 16.86 %	2.70 % 2.07 %
Health	5767 5751	4577 4689	1043 936	147 126	79.37 % 81.53 %	18.09 % 16.28 %	2.55 % 2.19 %
Pets	5816 5989	4417 4607	1258 1252	141 130	75.95 % 76.92 %	21.63 % 20.90 %	2.42 % 2.17 %
Sport & Fitness	5815 5853	4441 4490	1221 1239	153 124	76.37 % 76.71 %	21.00 % 21.17 %	2.63 % 2.12 %
Job & Career	5804 5995	4254 4501	1399 1360	151 134	73.29 % 75.08 %	24.10 % 22.69 %	2.60 % 2.24 %
Dating	5947 5933	4274 4377	1532 1430	141 126	71.87 % 73.77 %	25.76 % 24.10 %	2.37 % 2.12 %
Other	6049 5704	4708 4511	1179 1085	162 108	77.83 % 79.08 %	19.49 % 19.02 %	2.68 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5520	3834 4092	1320 1319	128 109	72.59 % 74.13 %	24.99 % 23.89 %	2.42 % 1.97 %
Outlook Mail	5454 5479	4062 4158	1254 1211	138 110	74.48 % 75.89 %	22.99 % 22.10 %	2.53 % 2.01 %
Yahoo Mail	5391 5595	4040 4278	1215 1203	136 114	74.94 % 76.46 %	22.54 % 21.50 %	2.52 % 2.04 %
AOL Mail	5521 5586	4151 4286	1226 1184	144 116	75.19 % 76.73 %	22.21 % 21.20 %	2.61 % 2.08 %
Mail.com	5367 5302	4152 4177	1084 1014	131 111	77.36 % 78.78 %	20.20 % 19.12 %	2.44 % 2.09 %
Yandex Mail	5350 5317	4037 4061	1180 1150	133 106	75.46 % 76.38 %	22.06 % 21.63 %	2.49 % 1.99 %
GMX Mail	5582 5513	4153 4162	1275 1232	154 119	74.40 % 75.49 %	22.84 % 22.35 %	2.76 % 2.16 %
Zoho Mail	5323 5551	4111 4352	1079 1075	133 124	77.23 % 78.40 %	20.27 % 19.37 %	2.50 % 2.23 %
ProtonMail	5454 5360	4278 4252	1039 985	137 123	78.44 % 79.33 %	19.05 % 18.38 %	2.51 % 2.29 %
Custom Mail	5505 5286	4348 4241	1016 931	141 114	78.98 % 80.23 %	18.46 % 17.61 %	2.56 % 2.16 %
iCloud Mail	5399 5371	3902 3988	1359 1275	138 108	72.27 % 74.25 %	25.17 % 23.74 %	2.56 % 2.01 %
Tuta	5338 5665	4173 4487	1019 1057	146 121	78.18 % 79.21 %	19.09 % 18.66 %	2.74 % 2.14 %
Juno.com	5551 5545	4322 4458	1075 967	154 120	77.86 % 80.40 %	19.37 % 17.44 %	2.77 % 2.16 %
Mailfence	5503 5442	4299 4309	1063 1009	141 124	78.12 % 79.18 %	19.32 % 18.54 %	2.56 % 2.28 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.