SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 64.911	49.094 50.481	14.120 13.230	1.594 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 77.77 %	21.88 % 20.38 %	2.47 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 4894	3839 3792	1121 1020	126 105	75.88 % 77.48 %	22.16 % 20.84 %	2.49 % 2.15 %
Elektronics	4978 5030	3821 3922	1057 1020	126 105	76.76 % 77.97 %	21.23 % 20.28 %	2.53 % 2.09 %
Entertainment	5004 4908	3771 3808	1134 1006	128 106	75.36 % 77.59 %	22.66 % 20.50 %	2.56 % 2.16 %
Cosmetics & Beauty	5094 5065	3896 3980	1080 1006	124 100	76.48 % 78.58 %	21.20 % 19.86 %	2.43 % 1.97 %
Food & Drink	5062 4988	3823 3861	1128 1016	125 114	75.52 % 77.41 %	22.28 % 20.37 %	2.47 % 2.29 %
Home & Garden	4911 5048	3715 3865	1105 1080	116 107	75.65 % 76.56 %	22.50 % 21.39 %	2.36 % 2.12 %
Finance	5039 4952	3961 3998	972 864	129 108	78.61 % 80.74 %	19.29 % 17.45 %	2.56 % 2.18 %
Health	4971 5084	3953 4083	914 910	113 110	79.52 % 80.31 %	18.39 % 17.90 %	2.27 % 2.16 %
Pets	5036 5014	3814 3851	1105 1061	132 118	75.73 % 76.80 %	21.94 % 21.16 %	2.62 % 2.35 %
Sport & Fitness	4891 5062	3712 3947	1088 1014	129 115	75.89 % 77.97 %	22.24 % 20.03 %	2.64 % 2.27 %
Job & Career	4630 4864	3393 3697	1133 1084	114 107	73.28 % 76.01 %	24.47 % 22.29 %	2.46 % 2.20 %
Dating	4935 5008	3577 3728	1252 1187	120 111	72.48 % 74.44 %	25.37 % 23.70 %	2.43 % 2.22 %
Other	4937 4994	3819 3949	1031 962	112 114	77.35 % 79.07 %	20.88 % 19.26 %	2.27 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4615	3369 3460	1142 1070	122 95	72.99 % 74.97 %	24.74 % 23.19 %	2.64 % 2.06 %
Outlook Mail	4779 4732	3606 3659	1083 972	112 106	75.46 % 77.32 %	22.66 % 20.54 %	2.34 % 2.24 %
Yahoo Mail	4541 4596	3450 3525	1002 976	113 99	75.97 % 76.70 %	22.07 % 21.24 %	2.49 % 2.15 %
AOL Mail	4511 4786	3386 3707	1041 993	115 103	75.06 % 77.46 %	23.08 % 20.75 %	2.55 % 2.15 %
Mail.com	4781 4724	3683 3756	998 884	115 104	77.03 % 79.51 %	20.87 % 18.71 %	2.41 % 2.20 %
Yandex Mail	4658 4809	3494 3687	1075 1032	112 108	75.01 % 76.67 %	23.08 % 21.46 %	2.40 % 2.25 %
GMX Mail	4600 4636	3450 3545	1073 1018	104 99	75.00 % 76.47 %	23.33 % 21.96 %	2.26 % 2.14 %
Zoho Mail	4791 4604	3649 3626	1055 901	112 98	76.16 % 78.76 %	22.02 % 19.57 %	2.34 % 2.13 %
ProtonMail	4516 4602	3490 3648	923 873	116 100	77.28 % 79.27 %	20.44 % 18.97 %	2.57 % 2.17 %
Custom Mail	4727 4653	3689 3729	926 838	117 107	78.04 % 80.14 %	19.59 % 18.01 %	2.48 % 2.30 %
iCloud Mail	4569 4683	3361 3462	1114 1135	118 105	73.56 % 73.93 %	24.38 % 24.24 %	2.58 % 2.24 %
Tuta	4715 4804	3647 3807	969 907	120 107	77.35 % 79.25 %	20.55 % 18.88 %	2.55 % 2.23 %
Juno.com	4710 4682	3667 3714	940 883	117 108	77.86 % 79.33 %	19.96 % 18.86 %	2.48 % 2.31 %
Mailfence	4033 3985	3153 3156	779 748	101 81	78.18 % 79.20 %	19.32 % 18.77 %	2.50 % 2.03 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.