SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 65.682	50.153 50.857	13.533 13.425	1.499 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 77.43 %	20.76 % 20.44 %	2.30 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 4934	3889 3803	1054 1032	118 99	76.84 % 77.08 %	20.83 % 20.92 %	2.33 % 2.01 %
Elektronics	5043 5055	3919 3941	1007 1011	117 103	77.71 % 77.96 %	19.97 % 20.00 %	2.32 % 2.04 %
Entertainment	5009 4928	3816 3792	1073 1035	120 101	76.18 % 76.95 %	21.42 % 21.00 %	2.40 % 2.05 %
Cosmetics & Beauty	5165 5118	3989 3991	1056 1023	120 104	77.23 % 77.98 %	20.45 % 19.99 %	2.32 % 2.03 %
Food & Drink	5126 5034	3916 3884	1094 1036	116 114	76.39 % 77.16 %	21.34 % 20.58 %	2.26 % 2.26 %
Home & Garden	4941 5153	3776 3928	1057 1118	108 107	76.42 % 76.23 %	21.39 % 21.70 %	2.19 % 2.08 %
Finance	4994 4996	4012 4055	860 837	122 104	80.34 % 81.16 %	17.22 % 16.75 %	2.44 % 2.08 %
Health	5103 5193	4121 4178	869 905	113 110	80.76 % 80.45 %	17.03 % 17.43 %	2.21 % 2.12 %
Pets	5124 5084	3911 3890	1090 1078	123 116	76.33 % 76.51 %	21.27 % 21.20 %	2.40 % 2.28 %
Sport & Fitness	4949 5108	3797 3960	1030 1035	122 113	76.72 % 77.53 %	20.81 % 20.26 %	2.47 % 2.21 %
Job & Career	4643 4965	3435 3736	1105 1122	103 107	73.98 % 75.25 %	23.80 % 22.60 %	2.22 % 2.16 %
Dating	5001 5067	3629 3721	1261 1233	111 113	72.57 % 73.44 %	25.21 % 24.33 %	2.22 % 2.23 %
Other	5026 5047	3943 3978	977 960	106 109	78.45 % 78.82 %	19.44 % 19.02 %	2.11 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4611	3273 3416	1084 1106	110 89	73.27 % 74.08 %	24.27 % 23.99 %	2.46 % 1.93 %
Outlook Mail	4749 4718	3602 3624	1046 996	101 98	75.85 % 76.81 %	22.03 % 21.11 %	2.13 % 2.08 %
Yahoo Mail	4588 4739	3513 3614	970 1025	105 100	76.57 % 76.26 %	21.14 % 21.63 %	2.29 % 2.11 %
AOL Mail	4540 4678	3433 3600	999 979	108 99	75.62 % 76.96 %	22.00 % 20.93 %	2.38 % 2.12 %
Mail.com	4832 4706	3771 3722	952 879	109 105	78.04 % 79.09 %	19.70 % 18.68 %	2.26 % 2.23 %
Yandex Mail	4701 4695	3574 3578	1021 1010	106 107	76.03 % 76.21 %	21.72 % 21.51 %	2.25 % 2.28 %
GMX Mail	4503 4660	3390 3523	1019 1042	94 95	75.28 % 75.60 %	22.63 % 22.36 %	2.09 % 2.04 %
Zoho Mail	4711 4695	3628 3696	977 904	106 95	77.01 % 78.72 %	20.74 % 19.25 %	2.25 % 2.02 %
ProtonMail	4501 4557	3552 3621	840 834	109 102	78.92 % 79.46 %	18.66 % 18.30 %	2.42 % 2.24 %
Custom Mail	4741 4681	3784 3745	846 830	111 106	79.81 % 80.00 %	17.84 % 17.73 %	2.34 % 2.26 %
iCloud Mail	4564 4774	3364 3490	1091 1184	109 100	73.71 % 73.10 %	23.90 % 24.80 %	2.39 % 2.09 %
Tuta	4795 4811	3785 3803	899 907	111 101	78.94 % 79.05 %	18.75 % 18.85 %	2.31 % 2.10 %
Juno.com	4717 4612	3724 3652	885 853	108 107	78.95 % 79.18 %	18.76 % 18.50 %	2.29 % 2.32 %
Mailfence	4776 4745	3760 3773	904 876	112 96	78.73 % 79.52 %	18.93 % 18.46 %	2.35 % 2.02 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.