SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 65.756	50.398 50.741	13.343 13.544	1.499 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 77.17 %	20.45 % 20.60 %	2.30 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 5239	3942 4006	1089 1114	113 119	76.63 % 76.46 %	21.17 % 21.26 %	2.20 % 2.27 %
Elektronics	5097 4893	3976 3832	1002 952	119 109	78.01 % 78.32 %	19.66 % 19.46 %	2.33 % 2.23 %
Entertainment	4972 4949	3825 3761	1026 1078	121 110	76.93 % 76.00 %	20.64 % 21.78 %	2.43 % 2.22 %
Cosmetics & Beauty	5020 5035	3906 3924	996 1001	118 110	77.81 % 77.93 %	19.84 % 19.88 %	2.35 % 2.18 %
Food & Drink	5074 5037	3899 3867	1053 1052	122 118	76.84 % 76.77 %	20.75 % 20.89 %	2.40 % 2.34 %
Home & Garden	4840 5043	3707 3881	1032 1047	101 115	76.59 % 76.96 %	21.32 % 20.76 %	2.09 % 2.28 %
Finance	5019 4986	4029 4022	866 856	124 108	80.27 % 80.67 %	17.25 % 17.17 %	2.47 % 2.17 %
Health	4997 5053	4040 4082	845 860	112 111	80.85 % 80.78 %	16.91 % 17.02 %	2.24 % 2.20 %
Pets	5068 5179	3904 3930	1049 1126	115 123	77.03 % 75.88 %	20.70 % 21.74 %	2.27 % 2.37 %
Sport & Fitness	5024 5135	3885 3924	1018 1093	121 118	77.33 % 76.42 %	20.26 % 21.29 %	2.41 % 2.30 %
Job & Career	4771 5132	3565 3835	1105 1180	101 117	74.72 % 74.73 %	23.16 % 22.99 %	2.12 % 2.28 %
Dating	5104 5113	3694 3758	1299 1244	111 111	72.37 % 73.50 %	25.45 % 24.33 %	2.17 % 2.17 %
Other	5110 4962	4026 3919	963 941	121 102	78.79 % 78.98 %	18.85 % 18.96 %	2.37 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4597	3314 3365	1112 1138	90 94	73.38 % 73.20 %	24.62 % 24.76 %	1.99 % 2.04 %
Outlook Mail	4739 4816	3592 3671	1043 1042	104 103	75.80 % 76.23 %	22.01 % 21.64 %	2.19 % 2.14 %
Yahoo Mail	4427 4767	3389 3614	940 1048	98 105	76.55 % 75.81 %	21.23 % 21.98 %	2.21 % 2.20 %
AOL Mail	4710 4718	3568 3609	1026 1007	116 102	75.75 % 76.49 %	21.78 % 21.34 %	2.46 % 2.16 %
Mail.com	4794 4694	3752 3673	936 914	106 107	78.26 % 78.25 %	19.52 % 19.47 %	2.21 % 2.28 %
Yandex Mail	4688 4654	3594 3551	992 1002	102 101	76.66 % 76.30 %	21.16 % 21.53 %	2.18 % 2.17 %
GMX Mail	4597 4610	3470 3483	1022 1027	105 100	75.48 % 75.55 %	22.23 % 22.28 %	2.28 % 2.17 %
Zoho Mail	4658 4735	3631 3698	921 926	106 111	77.95 % 78.10 %	19.77 % 19.56 %	2.28 % 2.34 %
ProtonMail	4591 4580	3647 3630	838 835	106 115	79.44 % 79.26 %	18.25 % 18.23 %	2.31 % 2.51 %
Custom Mail	4670 4559	3774 3656	786 796	110 107	80.81 % 80.19 %	16.83 % 17.46 %	2.36 % 2.35 %
iCloud Mail	4601 4680	3413 3459	1077 1123	111 98	74.18 % 73.91 %	23.41 % 24.00 %	2.41 % 2.09 %
Tuta	4704 4840	3733 3809	858 920	113 111	79.36 % 78.70 %	18.24 % 19.01 %	2.40 % 2.29 %
Juno.com	4751 4625	3746 3687	888 833	117 105	78.85 % 79.72 %	18.69 % 18.01 %	2.46 % 2.27 %
Mailfence	4794 4881	3775 3836	904 933	115 112	78.74 % 78.59 %	18.86 % 19.11 %	2.40 % 2.29 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.