SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 76.811	58.419 59.546	15.646 15.637	1.818 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 77.52 %	20.62 % 20.36 %	2.40 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 6037	4546 4646	1277 1262	140 129	76.24 % 76.96 %	21.42 % 20.90 %	2.35 % 2.14 %
Elektronics	6002 5734	4662 4509	1193 1103	147 122	77.67 % 78.64 %	19.88 % 19.24 %	2.45 % 2.13 %
Entertainment	5767 5794	4427 4426	1196 1248	144 120	76.76 % 76.39 %	20.74 % 21.54 %	2.50 % 2.07 %
Cosmetics & Beauty	5849 5934	4533 4640	1172 1172	144 122	77.50 % 78.19 %	20.04 % 19.75 %	2.46 % 2.06 %
Food & Drink	5864 5909	4503 4558	1220 1222	141 129	76.79 % 77.14 %	20.80 % 20.68 %	2.40 % 2.18 %
Home & Garden	5642 5900	4306 4561	1204 1210	132 129	76.32 % 77.31 %	21.34 % 20.51 %	2.34 % 2.19 %
Finance	5836 5815	4668 4713	1022 982	146 120	79.99 % 81.05 %	17.51 % 16.89 %	2.50 % 2.06 %
Health	5787 5884	4662 4769	989 989	136 126	80.56 % 81.05 %	17.09 % 16.81 %	2.35 % 2.14 %
Pets	5847 6051	4494 4624	1217 1293	136 134	76.86 % 76.42 %	20.81 % 21.37 %	2.33 % 2.21 %
Sport & Fitness	5781 6014	4456 4628	1182 1258	143 128	77.08 % 76.95 %	20.45 % 20.92 %	2.47 % 2.13 %
Job & Career	5626 6016	4169 4514	1327 1371	130 131	74.10 % 75.03 %	23.59 % 22.79 %	2.31 % 2.18 %
Dating	5974 5987	4319 4416	1523 1447	132 124	72.30 % 73.76 %	25.49 % 24.17 %	2.21 % 2.07 %
Other	5945 5736	4674 4542	1124 1080	147 114	78.62 % 79.18 %	18.91 % 18.83 %	2.47 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5374	3834 3962	1276 1308	111 104	73.43 % 73.73 %	24.44 % 24.34 %	2.13 % 1.94 %
Outlook Mail	5479 5566	4125 4246	1225 1206	129 114	75.29 % 76.28 %	22.36 % 21.67 %	2.35 % 2.05 %
Yahoo Mail	5230 5573	3999 4248	1107 1210	124 115	76.46 % 76.22 %	21.17 % 21.71 %	2.37 % 2.06 %
AOL Mail	5433 5492	4108 4219	1189 1159	136 114	75.61 % 76.82 %	21.88 % 21.10 %	2.50 % 2.08 %
Mail.com	5580 5453	4346 4295	1107 1040	127 118	77.89 % 78.76 %	19.84 % 19.07 %	2.28 % 2.16 %
Yandex Mail	5471 5432	4172 4159	1176 1163	123 110	76.26 % 76.56 %	21.50 % 21.41 %	2.25 % 2.03 %
GMX Mail	5383 5425	4056 4118	1196 1193	131 114	75.35 % 75.91 %	22.22 % 21.99 %	2.43 % 2.10 %
Zoho Mail	5433 5553	4211 4363	1092 1069	130 121	77.51 % 78.57 %	20.10 % 19.25 %	2.39 % 2.18 %
ProtonMail	5334 5414	4222 4308	984 979	128 127	79.15 % 79.57 %	18.45 % 18.08 %	2.40 % 2.35 %
Custom Mail	5464 5273	4394 4240	933 914	137 119	80.42 % 80.41 %	17.08 % 17.33 %	2.51 % 2.26 %
iCloud Mail	5390 5457	3977 4062	1283 1286	130 109	73.78 % 74.44 %	23.80 % 23.57 %	2.41 % 2.00 %
Tuta	5469 5719	4328 4521	1006 1075	135 123	79.14 % 79.05 %	18.39 % 18.80 %	2.47 % 2.15 %
Juno.com	5495 5479	4329 4386	1025 975	141 118	78.78 % 80.05 %	18.65 % 17.80 %	2.57 % 2.15 %
Mailfence	5501 5601	4318 4419	1047 1060	136 122	78.49 % 78.90 %	19.03 % 18.93 %	2.47 % 2.18 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.