SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.970 65.946	49.945 51.041	13.532 13.503	1.493 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.40 %	20.83 % 20.48 %	2.30 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 4980	3921 3830	1037 1049	111 101	77.35 % 76.91 %	20.46 % 21.06 %	2.19 % 2.03 %
Elektronics	4956 5025	3829 3920	1009 1000	118 105	77.26 % 78.01 %	20.36 % 19.90 %	2.38 % 2.09 %
Entertainment	4997 4935	3813 3777	1061 1052	123 106	76.31 % 76.53 %	21.23 % 21.32 %	2.46 % 2.15 %
Cosmetics & Beauty	5082 5214	3911 4061	1052 1045	119 108	76.96 % 77.89 %	20.70 % 20.04 %	2.34 % 2.07 %
Food & Drink	5121 5131	3910 3948	1093 1067	118 116	76.35 % 76.94 %	21.34 % 20.80 %	2.30 % 2.26 %
Home & Garden	4885 5101	3714 3921	1063 1072	108 108	76.03 % 76.87 %	21.76 % 21.02 %	2.21 % 2.12 %
Finance	4986 5025	4004 4072	859 855	123 98	80.30 % 81.03 %	17.23 % 17.01 %	2.47 % 1.95 %
Health	5064 5187	4078 4184	873 895	113 108	80.53 % 80.66 %	17.24 % 17.25 %	2.23 % 2.08 %
Pets	5145 5110	3945 3890	1080 1104	120 116	76.68 % 76.13 %	20.99 % 21.60 %	2.33 % 2.27 %
Sport & Fitness	4935 5292	3787 4096	1027 1076	121 120	76.74 % 77.40 %	20.81 % 20.33 %	2.45 % 2.27 %
Job & Career	4611 4926	3408 3681	1101 1140	102 105	73.91 % 74.73 %	23.88 % 23.14 %	2.21 % 2.13 %
Dating	5050 5051	3651 3729	1289 1216	110 106	72.30 % 73.83 %	25.52 % 24.07 %	2.18 % 2.10 %
Other	5069 4969	3974 3932	988 932	107 105	78.40 % 79.13 %	19.49 % 18.76 %	2.11 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4680	3357 3457	1109 1133	103 90	73.47 % 73.87 %	24.27 % 24.21 %	2.25 % 1.92 %
Outlook Mail	4754 4799	3604 3678	1051 1022	99 99	75.81 % 76.64 %	22.11 % 21.30 %	2.08 % 2.06 %
Yahoo Mail	4473 4717	3414 3592	953 1026	106 99	76.32 % 76.15 %	21.31 % 21.75 %	2.37 % 2.10 %
AOL Mail	4547 4718	3435 3624	1005 996	107 98	75.54 % 76.81 %	22.10 % 21.11 %	2.35 % 2.08 %
Mail.com	4722 4728	3686 3731	929 895	107 102	78.06 % 78.91 %	19.67 % 18.93 %	2.27 % 2.16 %
Yandex Mail	4631 4695	3519 3578	1008 1013	104 104	75.99 % 76.21 %	21.77 % 21.58 %	2.25 % 2.22 %
GMX Mail	4530 4634	3396 3514	1042 1028	92 92	74.97 % 75.83 %	23.00 % 22.18 %	2.03 % 1.99 %
Zoho Mail	4641 4700	3576 3697	957 903	108 100	77.05 % 78.66 %	20.62 % 19.21 %	2.33 % 2.13 %
ProtonMail	4655 4492	3674 3564	871 825	110 103	78.93 % 79.34 %	18.71 % 18.37 %	2.36 % 2.29 %
Custom Mail	4671 4608	3740 3690	821 815	110 103	80.07 % 80.08 %	17.58 % 17.69 %	2.35 % 2.24 %
iCloud Mail	4667 4781	3451 3518	1106 1161	110 102	73.94 % 73.58 %	23.70 % 24.28 %	2.36 % 2.13 %
Tuta	4712 4851	3707 3837	891 913	114 101	78.67 % 79.10 %	18.91 % 18.82 %	2.42 % 2.08 %
Juno.com	4667 4656	3677 3697	879 856	111 103	78.79 % 79.40 %	18.83 % 18.38 %	2.38 % 2.21 %
Mailfence	4731 4887	3709 3864	910 917	112 106	78.40 % 79.07 %	19.23 % 18.76 %	2.37 % 2.17 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.