SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 65.621	50.153 50.314	13.282 13.738	1.497 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 76.67 %	20.46 % 20.94 %	2.31 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5042	3943 3840	1047 1080	113 122	77.27 % 76.16 %	20.52 % 21.42 %	2.21 % 2.42 %
Elektronics	4961 5023	3866 3896	977 1009	118 118	77.93 % 77.56 %	19.69 % 20.09 %	2.38 % 2.35 %
Entertainment	5086 4933	3899 3725	1062 1090	125 118	76.66 % 75.51 %	20.88 % 22.10 %	2.46 % 2.39 %
Cosmetics & Beauty	5102 5085	3963 3936	1018 1031	121 118	77.68 % 77.40 %	19.95 % 20.28 %	2.37 % 2.32 %
Food & Drink	5136 5012	3928 3825	1081 1061	127 126	76.48 % 76.32 %	21.05 % 21.17 %	2.47 % 2.51 %
Home & Garden	4813 5076	3675 3873	1031 1079	107 124	76.36 % 76.30 %	21.42 % 21.26 %	2.22 % 2.44 %
Finance	5025 5014	4057 4023	845 879	123 112	80.74 % 80.24 %	16.82 % 17.53 %	2.45 % 2.23 %
Health	4953 5057	3995 4041	846 900	112 116	80.66 % 79.91 %	17.08 % 17.80 %	2.26 % 2.29 %
Pets	4990 5164	3847 3883	1031 1147	112 134	77.09 % 75.19 %	20.66 % 22.21 %	2.24 % 2.59 %
Sport & Fitness	4946 5206	3810 3990	1018 1088	118 128	77.03 % 76.64 %	20.58 % 20.90 %	2.39 % 2.46 %
Job & Career	4725 4969	3533 3680	1091 1170	101 119	74.77 % 74.06 %	23.09 % 23.55 %	2.14 % 2.39 %
Dating	5071 5040	3680 3677	1282 1244	109 119	72.57 % 72.96 %	25.28 % 24.68 %	2.15 % 2.36 %
Other	5021 5000	3957 3925	953 960	111 115	78.81 % 78.50 %	18.98 % 19.20 %	2.21 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4683	3353 3410	1124 1173	97 100	73.31 % 72.82 %	24.57 % 25.05 %	2.12 % 2.14 %
Outlook Mail	4731 4706	3584 3575	1046 1022	101 109	75.76 % 75.97 %	22.11 % 21.72 %	2.13 % 2.32 %
Yahoo Mail	4397 4615	3385 3487	917 1020	95 108	76.98 % 75.56 %	20.86 % 22.10 %	2.16 % 2.34 %
AOL Mail	4653 4798	3547 3652	993 1033	113 113	76.23 % 76.12 %	21.34 % 21.53 %	2.43 % 2.36 %
Mail.com	4754 4671	3721 3636	926 922	107 113	78.27 % 77.84 %	19.48 % 19.74 %	2.25 % 2.42 %
Yandex Mail	4689 4736	3607 3582	980 1041	102 113	76.92 % 75.63 %	20.90 % 21.98 %	2.18 % 2.39 %
GMX Mail	4629 4508	3482 3383	1048 1021	99 104	75.22 % 75.04 %	22.64 % 22.65 %	2.14 % 2.31 %
Zoho Mail	4600 4772	3586 3720	907 938	107 114	77.96 % 77.95 %	19.72 % 19.66 %	2.33 % 2.39 %
ProtonMail	4628 4515	3668 3546	854 851	106 118	79.26 % 78.54 %	18.45 % 18.85 %	2.29 % 2.61 %
Custom Mail	4683 4563	3768 3626	799 819	116 118	80.46 % 79.47 %	17.06 % 17.95 %	2.48 % 2.59 %
iCloud Mail	4593 4728	3406 3445	1080 1173	107 110	74.16 % 72.86 %	23.51 % 24.81 %	2.33 % 2.33 %
Tuta	4570 4836	3628 3793	829 925	113 118	79.39 % 78.43 %	18.14 % 19.13 %	2.47 % 2.44 %
Juno.com	4647 4616	3662 3645	869 859	116 112	78.80 % 78.96 %	18.70 % 18.61 %	2.50 % 2.43 %
Mailfence	4784 4874	3756 3814	910 941	118 119	78.51 % 78.25 %	19.02 % 19.31 %	2.47 % 2.44 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.