SendGrid and Kit Email Deliverability Comparison

SendGrid

Kit

In this comparison, the deliverability of SendGrid and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.303 76.683	58.002 58.899	16.304 16.076	1.997 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.02 % 76.81 %	21.37 % 20.96 %	2.62 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5932	4487 4520	1329 1281	149 131	75.22 % 76.20 %	22.28 % 21.59 %	2.50 % 2.21 %
Elektronics	5985 5792	4561 4489	1263 1175	161 128	76.21 % 77.50 %	21.10 % 20.29 %	2.69 % 2.21 %
Entertainment	5627 6042	4248 4560	1238 1351	141 131	75.49 % 75.47 %	22.00 % 22.36 %	2.51 % 2.17 %
Cosmetics & Beauty	5894 5974	4530 4627	1201 1223	163 124	76.86 % 77.45 %	20.38 % 20.47 %	2.77 % 2.08 %
Food & Drink	5868 5990	4443 4558	1272 1296	153 136	75.72 % 76.09 %	21.68 % 21.64 %	2.61 % 2.27 %
Home & Garden	5755 5907	4323 4534	1277 1241	155 132	75.12 % 76.76 %	22.19 % 21.01 %	2.69 % 2.23 %
Finance	5902 5839	4678 4674	1065 1031	159 134	79.26 % 80.05 %	18.04 % 17.66 %	2.69 % 2.29 %
Health	5737 5627	4557 4576	1031 922	149 129	79.43 % 81.32 %	17.97 % 16.39 %	2.60 % 2.29 %
Pets	5824 6015	4417 4583	1263 1299	144 133	75.84 % 76.19 %	21.69 % 21.60 %	2.47 % 2.21 %
Sport & Fitness	5806 5868	4418 4457	1236 1278	152 133	76.09 % 75.95 %	21.29 % 21.78 %	2.62 % 2.27 %
Job & Career	5890 5988	4309 4460	1422 1387	159 141	73.16 % 74.48 %	24.14 % 23.16 %	2.70 % 2.35 %
Dating	6018 5981	4339 4379	1532 1470	147 132	72.10 % 73.22 %	25.46 % 24.58 %	2.44 % 2.21 %
Other	6032 5728	4692 4482	1175 1122	165 124	77.79 % 78.25 %	19.48 % 19.59 %	2.74 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5318 5589	3857 4115	1331 1354	130 120	72.53 % 73.63 %	25.03 % 24.23 %	2.44 % 2.15 %
Outlook Mail	5423 5466	4041 4102	1244 1244	138 120	74.52 % 75.05 %	22.94 % 22.76 %	2.54 % 2.20 %
Yahoo Mail	5322 5405	3990 4114	1195 1174	137 117	74.97 % 76.11 %	22.45 % 21.72 %	2.57 % 2.16 %
AOL Mail	5577 5633	4194 4293	1233 1218	150 122	75.20 % 76.21 %	22.11 % 21.62 %	2.69 % 2.17 %
Mail.com	5353 5329	4129 4167	1089 1045	135 117	77.13 % 78.19 %	20.34 % 19.61 %	2.52 % 2.20 %
Yandex Mail	5352 5352	4026 4035	1185 1210	141 107	75.22 % 75.39 %	22.14 % 22.61 %	2.63 % 2.00 %
GMX Mail	5779 5481	4295 4090	1318 1266	166 125	74.32 % 74.62 %	22.81 % 23.10 %	2.87 % 2.28 %
Zoho Mail	5400 5500	4167 4280	1098 1089	135 131	77.17 % 77.82 %	20.33 % 19.80 %	2.50 % 2.38 %
ProtonMail	5471 5513	4286 4323	1046 1060	139 130	78.34 % 78.41 %	19.12 % 19.23 %	2.54 % 2.36 %
Custom Mail	5498 5347	4336 4249	1018 975	144 123	78.87 % 79.47 %	18.52 % 18.23 %	2.62 % 2.30 %
iCloud Mail	5408 5314	3906 3905	1364 1295	138 114	72.23 % 73.49 %	25.22 % 24.37 %	2.55 % 2.15 %
Tuta	5273 5620	4094 4418	1033 1074	146 128	77.64 % 78.61 %	19.59 % 19.11 %	2.77 % 2.28 %
Juno.com	5599 5656	4363 4511	1079 1023	157 122	77.92 % 79.76 %	19.27 % 18.09 %	2.80 % 2.16 %
Mailfence	5530 5478	4318 4297	1071 1049	141 132	78.08 % 78.44 %	19.37 % 19.15 %	2.55 % 2.41 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.