Kit and SendGrid Email Deliverability Comparison
In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.911
64.547
|
50.481
49.094
|
13.230
14.120
|
1.420
1.594
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
77.77 %
76.06 %
|
20.38 %
21.88 %
|
2.19 %
2.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4894
5059
|
3792
3839
|
1020
1121
|
105
126
|
77.48 %
75.88 %
|
20.84 %
22.16 %
|
2.15 %
2.49 %
|
| Elektronics |
5030
4978
|
3922
3821
|
1020
1057
|
105
126
|
77.97 %
76.76 %
|
20.28 %
21.23 %
|
2.09 %
2.53 %
|
| Entertainment |
4908
5004
|
3808
3771
|
1006
1134
|
106
128
|
77.59 %
75.36 %
|
20.50 %
22.66 %
|
2.16 %
2.56 %
|
| Cosmetics & Beauty |
5065
5094
|
3980
3896
|
1006
1080
|
100
124
|
78.58 %
76.48 %
|
19.86 %
21.20 %
|
1.97 %
2.43 %
|
| Food & Drink |
4988
5062
|
3861
3823
|
1016
1128
|
114
125
|
77.41 %
75.52 %
|
20.37 %
22.28 %
|
2.29 %
2.47 %
|
| Home & Garden |
5048
4911
|
3865
3715
|
1080
1105
|
107
116
|
76.56 %
75.65 %
|
21.39 %
22.50 %
|
2.12 %
2.36 %
|
| Finance |
4952
5039
|
3998
3961
|
864
972
|
108
129
|
80.74 %
78.61 %
|
17.45 %
19.29 %
|
2.18 %
2.56 %
|
| Health |
5084
4971
|
4083
3953
|
910
914
|
110
113
|
80.31 %
79.52 %
|
17.90 %
18.39 %
|
2.16 %
2.27 %
|
| Pets |
5014
5036
|
3851
3814
|
1061
1105
|
118
132
|
76.80 %
75.73 %
|
21.16 %
21.94 %
|
2.35 %
2.62 %
|
| Sport & Fitness |
5062
4891
|
3947
3712
|
1014
1088
|
115
129
|
77.97 %
75.89 %
|
20.03 %
22.24 %
|
2.27 %
2.64 %
|
| Job & Career |
4864
4630
|
3697
3393
|
1084
1133
|
107
114
|
76.01 %
73.28 %
|
22.29 %
24.47 %
|
2.20 %
2.46 %
|
| Dating |
5008
4935
|
3728
3577
|
1187
1252
|
111
120
|
74.44 %
72.48 %
|
23.70 %
25.37 %
|
2.22 %
2.43 %
|
| Other |
4994
4937
|
3949
3819
|
962
1031
|
114
112
|
79.07 %
77.35 %
|
19.26 %
20.88 %
|
2.28 %
2.27 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4615
4616
|
3460
3369
|
1070
1142
|
95
122
|
74.97 %
72.99 %
|
23.19 %
24.74 %
|
2.06 %
2.64 %
|
| Outlook Mail |
4732
4779
|
3659
3606
|
972
1083
|
106
112
|
77.32 %
75.46 %
|
20.54 %
22.66 %
|
2.24 %
2.34 %
|
| Yahoo Mail |
4596
4541
|
3525
3450
|
976
1002
|
99
113
|
76.70 %
75.97 %
|
21.24 %
22.07 %
|
2.15 %
2.49 %
|
| AOL Mail |
4786
4511
|
3707
3386
|
993
1041
|
103
115
|
77.46 %
75.06 %
|
20.75 %
23.08 %
|
2.15 %
2.55 %
|
| Mail.com |
4724
4781
|
3756
3683
|
884
998
|
104
115
|
79.51 %
77.03 %
|
18.71 %
20.87 %
|
2.20 %
2.41 %
|
| Yandex Mail |
4809
4658
|
3687
3494
|
1032
1075
|
108
112
|
76.67 %
75.01 %
|
21.46 %
23.08 %
|
2.25 %
2.40 %
|
| GMX Mail |
4636
4600
|
3545
3450
|
1018
1073
|
99
104
|
76.47 %
75.00 %
|
21.96 %
23.33 %
|
2.14 %
2.26 %
|
| Zoho Mail |
4604
4791
|
3626
3649
|
901
1055
|
98
112
|
78.76 %
76.16 %
|
19.57 %
22.02 %
|
2.13 %
2.34 %
|
| ProtonMail |
4602
4516
|
3648
3490
|
873
923
|
100
116
|
79.27 %
77.28 %
|
18.97 %
20.44 %
|
2.17 %
2.57 %
|
| Custom Mail |
4653
4727
|
3729
3689
|
838
926
|
107
117
|
80.14 %
78.04 %
|
18.01 %
19.59 %
|
2.30 %
2.48 %
|
| iCloud Mail |
4683
4569
|
3462
3361
|
1135
1114
|
105
118
|
73.93 %
73.56 %
|
24.24 %
24.38 %
|
2.24 %
2.58 %
|
| Tuta |
4804
4715
|
3807
3647
|
907
969
|
107
120
|
79.25 %
77.35 %
|
18.88 %
20.55 %
|
2.23 %
2.55 %
|
| Juno.com |
4682
4710
|
3714
3667
|
883
940
|
108
117
|
79.33 %
77.86 %
|
18.86 %
19.96 %
|
2.31 %
2.48 %
|
| Mailfence |
3985
4033
|
3156
3153
|
748
779
|
81
101
|
79.20 %
78.18 %
|
18.77 %
19.32 %
|
2.03 %
2.50 %
|
Compare Kit with other providers
Compare the email deliverability of Kit with other providers.
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