Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.060	59.459 58.104	15.559 16.008	1.625 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.39 %	20.30 % 21.05 %	2.12 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5920	4577 4466	1261 1304	127 150	76.73 % 75.44 %	21.14 % 22.03 %	2.13 % 2.53 %
Elektronics	5786 6080	4548 4671	1115 1248	123 161	78.60 % 76.83 %	19.27 % 20.53 %	2.13 % 2.65 %
Entertainment	5907 5696	4528 4328	1255 1220	124 148	76.65 % 75.98 %	21.25 % 21.42 %	2.10 % 2.60 %
Cosmetics & Beauty	5954 5831	4658 4492	1174 1183	122 156	78.23 % 77.04 %	19.72 % 20.29 %	2.05 % 2.68 %
Food & Drink	5862 5938	4516 4519	1216 1272	130 147	77.04 % 76.10 %	20.74 % 21.42 %	2.22 % 2.48 %
Home & Garden	5934 5605	4595 4257	1212 1206	127 142	77.44 % 75.95 %	20.42 % 21.52 %	2.14 % 2.53 %
Finance	5829 5835	4725 4637	983 1042	121 156	81.06 % 79.47 %	16.86 % 17.86 %	2.08 % 2.67 %
Health	5875 5816	4778 4649	974 1018	123 149	81.33 % 79.93 %	16.58 % 17.50 %	2.09 % 2.56 %
Pets	5980 5821	4592 4443	1254 1241	134 137	76.79 % 76.33 %	20.97 % 21.32 %	2.24 % 2.35 %
Sport & Fitness	5886 5852	4519 4474	1239 1225	128 153	76.78 % 76.45 %	21.05 % 20.93 %	2.17 % 2.61 %
Job & Career	5933 5698	4448 4193	1357 1364	128 141	74.97 % 73.59 %	22.87 % 23.94 %	2.16 % 2.47 %
Dating	5976 5975	4407 4290	1442 1541	127 144	73.74 % 71.80 %	24.13 % 25.79 %	2.13 % 2.41 %
Other	5756 5993	4568 4685	1077 1144	111 164	79.36 % 78.17 %	18.71 % 19.09 %	1.93 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5250	4033 3818	1326 1308	108 124	73.77 % 72.72 %	24.25 % 24.91 %	1.98 % 2.36 %
Outlook Mail	5472 5514	4181 4135	1179 1237	112 142	76.41 % 74.99 %	21.55 % 22.43 %	2.05 % 2.58 %
Yahoo Mail	5648 5260	4305 3954	1227 1172	116 134	76.22 % 75.17 %	21.72 % 22.28 %	2.05 % 2.55 %
AOL Mail	5541 5457	4253 4105	1175 1210	113 142	76.76 % 75.22 %	21.21 % 22.17 %	2.04 % 2.60 %
Mail.com	5406 5460	4261 4233	1028 1091	117 136	78.82 % 77.53 %	19.02 % 19.98 %	2.16 % 2.49 %
Yandex Mail	5401 5380	4145 4061	1149 1186	107 133	76.75 % 75.48 %	21.27 % 22.04 %	1.98 % 2.47 %
GMX Mail	5515 5467	4185 4087	1210 1234	120 146	75.88 % 74.76 %	21.94 % 22.57 %	2.18 % 2.67 %
Zoho Mail	5463 5426	4294 4201	1049 1092	120 133	78.60 % 77.42 %	19.20 % 20.13 %	2.20 % 2.45 %
ProtonMail	5329 5425	4237 4264	970 1025	122 136	79.51 % 78.60 %	18.20 % 18.89 %	2.29 % 2.51 %
Custom Mail	5258 5513	4221 4405	918 967	119 141	80.28 % 79.90 %	17.46 % 17.54 %	2.26 % 2.56 %
iCloud Mail	5465 5455	4065 3973	1291 1341	109 141	74.38 % 72.83 %	23.62 % 24.58 %	1.99 % 2.58 %
Tuta	5744 5400	4555 4241	1065 1016	124 143	79.30 % 78.54 %	18.54 % 18.81 %	2.16 % 2.65 %
Juno.com	5446 5523	4372 4308	955 1062	119 153	80.28 % 78.00 %	17.54 % 19.23 %	2.19 % 2.77 %
Mailfence	5488 5530	4352 4319	1017 1067	119 144	79.30 % 78.10 %	18.53 % 19.29 %	2.17 % 2.60 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.