Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.185	50.857 50.153	13.425 13.533	1.400 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.94 %	20.44 % 20.76 %	2.13 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5061	3803 3889	1032 1054	99 118	77.08 % 76.84 %	20.92 % 20.83 %	2.01 % 2.33 %
Elektronics	5055 5043	3941 3919	1011 1007	103 117	77.96 % 77.71 %	20.00 % 19.97 %	2.04 % 2.32 %
Entertainment	4928 5009	3792 3816	1035 1073	101 120	76.95 % 76.18 %	21.00 % 21.42 %	2.05 % 2.40 %
Cosmetics & Beauty	5118 5165	3991 3989	1023 1056	104 120	77.98 % 77.23 %	19.99 % 20.45 %	2.03 % 2.32 %
Food & Drink	5034 5126	3884 3916	1036 1094	114 116	77.16 % 76.39 %	20.58 % 21.34 %	2.26 % 2.26 %
Home & Garden	5153 4941	3928 3776	1118 1057	107 108	76.23 % 76.42 %	21.70 % 21.39 %	2.08 % 2.19 %
Finance	4996 4994	4055 4012	837 860	104 122	81.16 % 80.34 %	16.75 % 17.22 %	2.08 % 2.44 %
Health	5193 5103	4178 4121	905 869	110 113	80.45 % 80.76 %	17.43 % 17.03 %	2.12 % 2.21 %
Pets	5084 5124	3890 3911	1078 1090	116 123	76.51 % 76.33 %	21.20 % 21.27 %	2.28 % 2.40 %
Sport & Fitness	5108 4949	3960 3797	1035 1030	113 122	77.53 % 76.72 %	20.26 % 20.81 %	2.21 % 2.47 %
Job & Career	4965 4643	3736 3435	1122 1105	107 103	75.25 % 73.98 %	22.60 % 23.80 %	2.16 % 2.22 %
Dating	5067 5001	3721 3629	1233 1261	113 111	73.44 % 72.57 %	24.33 % 25.21 %	2.23 % 2.22 %
Other	5047 5026	3978 3943	960 977	109 106	78.82 % 78.45 %	19.02 % 19.44 %	2.16 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4467	3416 3273	1106 1084	89 110	74.08 % 73.27 %	23.99 % 24.27 %	1.93 % 2.46 %
Outlook Mail	4718 4749	3624 3602	996 1046	98 101	76.81 % 75.85 %	21.11 % 22.03 %	2.08 % 2.13 %
Yahoo Mail	4739 4588	3614 3513	1025 970	100 105	76.26 % 76.57 %	21.63 % 21.14 %	2.11 % 2.29 %
AOL Mail	4678 4540	3600 3433	979 999	99 108	76.96 % 75.62 %	20.93 % 22.00 %	2.12 % 2.38 %
Mail.com	4706 4832	3722 3771	879 952	105 109	79.09 % 78.04 %	18.68 % 19.70 %	2.23 % 2.26 %
Yandex Mail	4695 4701	3578 3574	1010 1021	107 106	76.21 % 76.03 %	21.51 % 21.72 %	2.28 % 2.25 %
GMX Mail	4660 4503	3523 3390	1042 1019	95 94	75.60 % 75.28 %	22.36 % 22.63 %	2.04 % 2.09 %
Zoho Mail	4695 4711	3696 3628	904 977	95 106	78.72 % 77.01 %	19.25 % 20.74 %	2.02 % 2.25 %
ProtonMail	4557 4501	3621 3552	834 840	102 109	79.46 % 78.92 %	18.30 % 18.66 %	2.24 % 2.42 %
Custom Mail	4681 4741	3745 3784	830 846	106 111	80.00 % 79.81 %	17.73 % 17.84 %	2.26 % 2.34 %
iCloud Mail	4774 4564	3490 3364	1184 1091	100 109	73.10 % 73.71 %	24.80 % 23.90 %	2.09 % 2.39 %
Tuta	4811 4795	3803 3785	907 899	101 111	79.05 % 78.94 %	18.85 % 18.75 %	2.10 % 2.31 %
Juno.com	4612 4717	3652 3724	853 885	107 108	79.18 % 78.95 %	18.50 % 18.76 %	2.32 % 2.29 %
Mailfence	4745 4776	3773 3760	876 904	96 112	79.52 % 78.73 %	18.46 % 18.93 %	2.02 % 2.35 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.