Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.020	59.301 57.862	15.612 16.204	1.619 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.11 %	20.40 % 21.32 %	2.12 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5890	4544 4437	1241 1303	127 150	76.86 % 75.33 %	20.99 % 22.12 %	2.15 % 2.55 %
Elektronics	5766 6048	4517 4622	1128 1268	121 158	78.34 % 76.42 %	19.56 % 20.97 %	2.10 % 2.61 %
Entertainment	5963 5622	4535 4257	1304 1227	124 138	76.05 % 75.72 %	21.87 % 21.82 %	2.08 % 2.45 %
Cosmetics & Beauty	5998 5858	4673 4497	1202 1202	123 159	77.91 % 76.77 %	20.04 % 20.52 %	2.05 % 2.71 %
Food & Drink	5958 5897	4579 4470	1250 1282	129 145	76.85 % 75.80 %	20.98 % 21.74 %	2.17 % 2.46 %
Home & Garden	5970 5664	4625 4264	1217 1249	128 151	77.47 % 75.28 %	20.39 % 22.05 %	2.14 % 2.67 %
Finance	5740 5843	4653 4644	968 1041	119 158	81.06 % 79.48 %	16.86 % 17.82 %	2.07 % 2.70 %
Health	5751 5767	4689 4577	936 1043	126 147	81.53 % 79.37 %	16.28 % 18.09 %	2.19 % 2.55 %
Pets	5989 5816	4607 4417	1252 1258	130 141	76.92 % 75.95 %	20.90 % 21.63 %	2.17 % 2.42 %
Sport & Fitness	5853 5815	4490 4441	1239 1221	124 153	76.71 % 76.37 %	21.17 % 21.00 %	2.12 % 2.63 %
Job & Career	5995 5804	4501 4254	1360 1399	134 151	75.08 % 73.29 %	22.69 % 24.10 %	2.24 % 2.60 %
Dating	5933 5947	4377 4274	1430 1532	126 141	73.77 % 71.87 %	24.10 % 25.76 %	2.12 % 2.37 %
Other	5704 6049	4511 4708	1085 1179	108 162	79.08 % 77.83 %	19.02 % 19.49 %	1.89 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5282	4092 3834	1319 1320	109 128	74.13 % 72.59 %	23.89 % 24.99 %	1.97 % 2.42 %
Outlook Mail	5479 5454	4158 4062	1211 1254	110 138	75.89 % 74.48 %	22.10 % 22.99 %	2.01 % 2.53 %
Yahoo Mail	5595 5391	4278 4040	1203 1215	114 136	76.46 % 74.94 %	21.50 % 22.54 %	2.04 % 2.52 %
AOL Mail	5586 5521	4286 4151	1184 1226	116 144	76.73 % 75.19 %	21.20 % 22.21 %	2.08 % 2.61 %
Mail.com	5302 5367	4177 4152	1014 1084	111 131	78.78 % 77.36 %	19.12 % 20.20 %	2.09 % 2.44 %
Yandex Mail	5317 5350	4061 4037	1150 1180	106 133	76.38 % 75.46 %	21.63 % 22.06 %	1.99 % 2.49 %
GMX Mail	5513 5582	4162 4153	1232 1275	119 154	75.49 % 74.40 %	22.35 % 22.84 %	2.16 % 2.76 %
Zoho Mail	5551 5323	4352 4111	1075 1079	124 133	78.40 % 77.23 %	19.37 % 20.27 %	2.23 % 2.50 %
ProtonMail	5360 5454	4252 4278	985 1039	123 137	79.33 % 78.44 %	18.38 % 19.05 %	2.29 % 2.51 %
Custom Mail	5286 5505	4241 4348	931 1016	114 141	80.23 % 78.98 %	17.61 % 18.46 %	2.16 % 2.56 %
iCloud Mail	5371 5399	3988 3902	1275 1359	108 138	74.25 % 72.27 %	23.74 % 25.17 %	2.01 % 2.56 %
Tuta	5665 5338	4487 4173	1057 1019	121 146	79.21 % 78.18 %	18.66 % 19.09 %	2.14 % 2.74 %
Juno.com	5545 5551	4458 4322	967 1075	120 154	80.40 % 77.86 %	17.44 % 19.37 %	2.16 % 2.77 %
Mailfence	5442 5503	4309 4299	1009 1063	124 141	79.18 % 78.12 %	18.54 % 19.32 %	2.28 % 2.56 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.