Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.547	50.481 49.094	13.230 14.120	1.420 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 76.06 %	20.38 % 21.88 %	2.19 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5059	3792 3839	1020 1121	105 126	77.48 % 75.88 %	20.84 % 22.16 %	2.15 % 2.49 %
Elektronics	5030 4978	3922 3821	1020 1057	105 126	77.97 % 76.76 %	20.28 % 21.23 %	2.09 % 2.53 %
Entertainment	4908 5004	3808 3771	1006 1134	106 128	77.59 % 75.36 %	20.50 % 22.66 %	2.16 % 2.56 %
Cosmetics & Beauty	5065 5094	3980 3896	1006 1080	100 124	78.58 % 76.48 %	19.86 % 21.20 %	1.97 % 2.43 %
Food & Drink	4988 5062	3861 3823	1016 1128	114 125	77.41 % 75.52 %	20.37 % 22.28 %	2.29 % 2.47 %
Home & Garden	5048 4911	3865 3715	1080 1105	107 116	76.56 % 75.65 %	21.39 % 22.50 %	2.12 % 2.36 %
Finance	4952 5039	3998 3961	864 972	108 129	80.74 % 78.61 %	17.45 % 19.29 %	2.18 % 2.56 %
Health	5084 4971	4083 3953	910 914	110 113	80.31 % 79.52 %	17.90 % 18.39 %	2.16 % 2.27 %
Pets	5014 5036	3851 3814	1061 1105	118 132	76.80 % 75.73 %	21.16 % 21.94 %	2.35 % 2.62 %
Sport & Fitness	5062 4891	3947 3712	1014 1088	115 129	77.97 % 75.89 %	20.03 % 22.24 %	2.27 % 2.64 %
Job & Career	4864 4630	3697 3393	1084 1133	107 114	76.01 % 73.28 %	22.29 % 24.47 %	2.20 % 2.46 %
Dating	5008 4935	3728 3577	1187 1252	111 120	74.44 % 72.48 %	23.70 % 25.37 %	2.22 % 2.43 %
Other	4994 4937	3949 3819	962 1031	114 112	79.07 % 77.35 %	19.26 % 20.88 %	2.28 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4616	3460 3369	1070 1142	95 122	74.97 % 72.99 %	23.19 % 24.74 %	2.06 % 2.64 %
Outlook Mail	4732 4779	3659 3606	972 1083	106 112	77.32 % 75.46 %	20.54 % 22.66 %	2.24 % 2.34 %
Yahoo Mail	4596 4541	3525 3450	976 1002	99 113	76.70 % 75.97 %	21.24 % 22.07 %	2.15 % 2.49 %
AOL Mail	4786 4511	3707 3386	993 1041	103 115	77.46 % 75.06 %	20.75 % 23.08 %	2.15 % 2.55 %
Mail.com	4724 4781	3756 3683	884 998	104 115	79.51 % 77.03 %	18.71 % 20.87 %	2.20 % 2.41 %
Yandex Mail	4809 4658	3687 3494	1032 1075	108 112	76.67 % 75.01 %	21.46 % 23.08 %	2.25 % 2.40 %
GMX Mail	4636 4600	3545 3450	1018 1073	99 104	76.47 % 75.00 %	21.96 % 23.33 %	2.14 % 2.26 %
Zoho Mail	4604 4791	3626 3649	901 1055	98 112	78.76 % 76.16 %	19.57 % 22.02 %	2.13 % 2.34 %
ProtonMail	4602 4516	3648 3490	873 923	100 116	79.27 % 77.28 %	18.97 % 20.44 %	2.17 % 2.57 %
Custom Mail	4653 4727	3729 3689	838 926	107 117	80.14 % 78.04 %	18.01 % 19.59 %	2.30 % 2.48 %
iCloud Mail	4683 4569	3462 3361	1135 1114	105 118	73.93 % 73.56 %	24.24 % 24.38 %	2.24 % 2.58 %
Tuta	4804 4715	3807 3647	907 969	107 120	79.25 % 77.35 %	18.88 % 20.55 %	2.23 % 2.55 %
Juno.com	4682 4710	3714 3667	883 940	108 117	79.33 % 77.86 %	18.86 % 19.96 %	2.31 % 2.48 %
Mailfence	3985 4033	3156 3153	748 779	81 101	79.20 % 78.18 %	18.77 % 19.32 %	2.03 % 2.50 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.