Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 64.970	51.041 49.945	13.503 13.532	1.402 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.87 %	20.48 % 20.83 %	2.13 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 5069	3830 3921	1049 1037	101 111	76.91 % 77.35 %	21.06 % 20.46 %	2.03 % 2.19 %
Elektronics	5025 4956	3920 3829	1000 1009	105 118	78.01 % 77.26 %	19.90 % 20.36 %	2.09 % 2.38 %
Entertainment	4935 4997	3777 3813	1052 1061	106 123	76.53 % 76.31 %	21.32 % 21.23 %	2.15 % 2.46 %
Cosmetics & Beauty	5214 5082	4061 3911	1045 1052	108 119	77.89 % 76.96 %	20.04 % 20.70 %	2.07 % 2.34 %
Food & Drink	5131 5121	3948 3910	1067 1093	116 118	76.94 % 76.35 %	20.80 % 21.34 %	2.26 % 2.30 %
Home & Garden	5101 4885	3921 3714	1072 1063	108 108	76.87 % 76.03 %	21.02 % 21.76 %	2.12 % 2.21 %
Finance	5025 4986	4072 4004	855 859	98 123	81.03 % 80.30 %	17.01 % 17.23 %	1.95 % 2.47 %
Health	5187 5064	4184 4078	895 873	108 113	80.66 % 80.53 %	17.25 % 17.24 %	2.08 % 2.23 %
Pets	5110 5145	3890 3945	1104 1080	116 120	76.13 % 76.68 %	21.60 % 20.99 %	2.27 % 2.33 %
Sport & Fitness	5292 4935	4096 3787	1076 1027	120 121	77.40 % 76.74 %	20.33 % 20.81 %	2.27 % 2.45 %
Job & Career	4926 4611	3681 3408	1140 1101	105 102	74.73 % 73.91 %	23.14 % 23.88 %	2.13 % 2.21 %
Dating	5051 5050	3729 3651	1216 1289	106 110	73.83 % 72.30 %	24.07 % 25.52 %	2.10 % 2.18 %
Other	4969 5069	3932 3974	932 988	105 107	79.13 % 78.40 %	18.76 % 19.49 %	2.11 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4569	3457 3357	1133 1109	90 103	73.87 % 73.47 %	24.21 % 24.27 %	1.92 % 2.25 %
Outlook Mail	4799 4754	3678 3604	1022 1051	99 99	76.64 % 75.81 %	21.30 % 22.11 %	2.06 % 2.08 %
Yahoo Mail	4717 4473	3592 3414	1026 953	99 106	76.15 % 76.32 %	21.75 % 21.31 %	2.10 % 2.37 %
AOL Mail	4718 4547	3624 3435	996 1005	98 107	76.81 % 75.54 %	21.11 % 22.10 %	2.08 % 2.35 %
Mail.com	4728 4722	3731 3686	895 929	102 107	78.91 % 78.06 %	18.93 % 19.67 %	2.16 % 2.27 %
Yandex Mail	4695 4631	3578 3519	1013 1008	104 104	76.21 % 75.99 %	21.58 % 21.77 %	2.22 % 2.25 %
GMX Mail	4634 4530	3514 3396	1028 1042	92 92	75.83 % 74.97 %	22.18 % 23.00 %	1.99 % 2.03 %
Zoho Mail	4700 4641	3697 3576	903 957	100 108	78.66 % 77.05 %	19.21 % 20.62 %	2.13 % 2.33 %
ProtonMail	4492 4655	3564 3674	825 871	103 110	79.34 % 78.93 %	18.37 % 18.71 %	2.29 % 2.36 %
Custom Mail	4608 4671	3690 3740	815 821	103 110	80.08 % 80.07 %	17.69 % 17.58 %	2.24 % 2.35 %
iCloud Mail	4781 4667	3518 3451	1161 1106	102 110	73.58 % 73.94 %	24.28 % 23.70 %	2.13 % 2.36 %
Tuta	4851 4712	3837 3707	913 891	101 114	79.10 % 78.67 %	18.82 % 18.91 %	2.08 % 2.42 %
Juno.com	4656 4667	3697 3677	856 879	103 111	79.40 % 78.79 %	18.38 % 18.83 %	2.21 % 2.38 %
Mailfence	4887 4731	3864 3709	917 910	106 112	79.07 % 78.40 %	18.76 % 19.23 %	2.17 % 2.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.