Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.763	50.227 48.627	13.019 14.148	1.456 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 76.26 %	20.28 % 22.19 %	2.27 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 5052	3822 3843	1000 1128	109 123	78.61 % 76.07 %	20.57 % 22.33 %	2.24 % 2.43 %
Elektronics	4984 4831	3908 3712	1013 1058	108 118	78.41 % 76.84 %	20.33 % 21.90 %	2.17 % 2.44 %
Entertainment	4853 4928	3776 3748	989 1120	107 118	77.81 % 76.06 %	20.38 % 22.73 %	2.20 % 2.39 %
Cosmetics & Beauty	5017 5169	3966 3952	993 1129	104 122	79.05 % 76.46 %	19.79 % 21.84 %	2.07 % 2.36 %
Food & Drink	5051 4895	3933 3714	1035 1094	118 120	77.87 % 75.87 %	20.49 % 22.35 %	2.34 % 2.45 %
Home & Garden	5055 4846	3884 3669	1076 1102	110 114	76.83 % 75.71 %	21.29 % 22.74 %	2.18 % 2.35 %
Finance	4966 5029	4011 3930	878 1020	110 124	80.77 % 78.15 %	17.68 % 20.28 %	2.22 % 2.47 %
Health	4914 4894	3940 3867	895 954	111 102	80.18 % 79.02 %	18.21 % 19.49 %	2.26 % 2.08 %
Pets	4915 5017	3818 3813	1026 1116	117 124	77.68 % 76.00 %	20.87 % 22.24 %	2.38 % 2.47 %
Sport & Fitness	4988 4830	3921 3686	980 1089	119 122	78.61 % 76.31 %	19.65 % 22.55 %	2.39 % 2.53 %
Job & Career	4740 4652	3634 3450	1027 1120	110 111	76.67 % 74.16 %	21.67 % 24.08 %	2.32 % 2.39 %
Dating	4881 4736	3693 3479	1123 1175	114 111	75.66 % 73.46 %	23.01 % 24.81 %	2.34 % 2.34 %
Other	4973 4884	3921 3764	984 1043	119 108	78.85 % 77.07 %	19.79 % 21.36 %	2.39 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4707	3520 3472	1032 1154	101 120	76.17 % 73.76 %	22.33 % 24.52 %	2.19 % 2.55 %
Outlook Mail	4643 4784	3600 3620	962 1099	103 109	77.54 % 75.67 %	20.72 % 22.97 %	2.22 % 2.28 %
Yahoo Mail	4629 4589	3586 3508	959 1011	102 113	77.47 % 76.44 %	20.72 % 22.03 %	2.20 % 2.46 %
AOL Mail	4734 4500	3681 3398	982 1033	107 108	77.76 % 75.51 %	20.74 % 22.96 %	2.26 % 2.40 %
Mail.com	4748 4714	3796 3636	878 1004	107 109	79.95 % 77.13 %	18.49 % 21.30 %	2.25 % 2.31 %
Yandex Mail	4825 4643	3737 3521	1026 1066	116 107	77.45 % 75.83 %	21.26 % 22.96 %	2.40 % 2.30 %
GMX Mail	4693 4574	3627 3450	1016 1073	103 101	77.29 % 75.43 %	21.65 % 23.46 %	2.19 % 2.21 %
Zoho Mail	4655 4886	3691 3725	910 1097	104 110	79.29 % 76.24 %	19.55 % 22.45 %	2.23 % 2.25 %
ProtonMail	4660 4464	3707 3454	897 938	107 109	79.55 % 77.37 %	19.25 % 21.01 %	2.30 % 2.44 %
Custom Mail	4697 4727	3769 3657	863 984	109 116	80.24 % 77.36 %	18.37 % 20.82 %	2.32 % 2.45 %
iCloud Mail	4629 4605	3466 3400	1071 1120	111 114	74.88 % 73.83 %	23.14 % 24.32 %	2.40 % 2.48 %
Tuta	4831 4628	3840 3589	935 983	109 114	79.49 % 77.55 %	19.35 % 21.24 %	2.26 % 2.46 %
Juno.com	4702 4703	3744 3654	885 967	111 110	79.63 % 77.70 %	18.82 % 20.56 %	2.36 % 2.34 %
Mailfence	3132 3239	2463 2543	603 619	66 77	78.64 % 78.51 %	19.25 % 19.11 %	2.11 % 2.38 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.