Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 64.932	50.314 50.153	13.738 13.282	1.569 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.24 %	20.94 % 20.46 %	2.39 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5103	3840 3943	1080 1047	122 113	76.16 % 77.27 %	21.42 % 20.52 %	2.42 % 2.21 %
Elektronics	5023 4961	3896 3866	1009 977	118 118	77.56 % 77.93 %	20.09 % 19.69 %	2.35 % 2.38 %
Entertainment	4933 5086	3725 3899	1090 1062	118 125	75.51 % 76.66 %	22.10 % 20.88 %	2.39 % 2.46 %
Cosmetics & Beauty	5085 5102	3936 3963	1031 1018	118 121	77.40 % 77.68 %	20.28 % 19.95 %	2.32 % 2.37 %
Food & Drink	5012 5136	3825 3928	1061 1081	126 127	76.32 % 76.48 %	21.17 % 21.05 %	2.51 % 2.47 %
Home & Garden	5076 4813	3873 3675	1079 1031	124 107	76.30 % 76.36 %	21.26 % 21.42 %	2.44 % 2.22 %
Finance	5014 5025	4023 4057	879 845	112 123	80.24 % 80.74 %	17.53 % 16.82 %	2.23 % 2.45 %
Health	5057 4953	4041 3995	900 846	116 112	79.91 % 80.66 %	17.80 % 17.08 %	2.29 % 2.26 %
Pets	5164 4990	3883 3847	1147 1031	134 112	75.19 % 77.09 %	22.21 % 20.66 %	2.59 % 2.24 %
Sport & Fitness	5206 4946	3990 3810	1088 1018	128 118	76.64 % 77.03 %	20.90 % 20.58 %	2.46 % 2.39 %
Job & Career	4969 4725	3680 3533	1170 1091	119 101	74.06 % 74.77 %	23.55 % 23.09 %	2.39 % 2.14 %
Dating	5040 5071	3677 3680	1244 1282	119 109	72.96 % 72.57 %	24.68 % 25.28 %	2.36 % 2.15 %
Other	5000 5021	3925 3957	960 953	115 111	78.50 % 78.81 %	19.20 % 18.98 %	2.30 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4574	3410 3353	1173 1124	100 97	72.82 % 73.31 %	25.05 % 24.57 %	2.14 % 2.12 %
Outlook Mail	4706 4731	3575 3584	1022 1046	109 101	75.97 % 75.76 %	21.72 % 22.11 %	2.32 % 2.13 %
Yahoo Mail	4615 4397	3487 3385	1020 917	108 95	75.56 % 76.98 %	22.10 % 20.86 %	2.34 % 2.16 %
AOL Mail	4798 4653	3652 3547	1033 993	113 113	76.12 % 76.23 %	21.53 % 21.34 %	2.36 % 2.43 %
Mail.com	4671 4754	3636 3721	922 926	113 107	77.84 % 78.27 %	19.74 % 19.48 %	2.42 % 2.25 %
Yandex Mail	4736 4689	3582 3607	1041 980	113 102	75.63 % 76.92 %	21.98 % 20.90 %	2.39 % 2.18 %
GMX Mail	4508 4629	3383 3482	1021 1048	104 99	75.04 % 75.22 %	22.65 % 22.64 %	2.31 % 2.14 %
Zoho Mail	4772 4600	3720 3586	938 907	114 107	77.95 % 77.96 %	19.66 % 19.72 %	2.39 % 2.33 %
ProtonMail	4515 4628	3546 3668	851 854	118 106	78.54 % 79.26 %	18.85 % 18.45 %	2.61 % 2.29 %
Custom Mail	4563 4683	3626 3768	819 799	118 116	79.47 % 80.46 %	17.95 % 17.06 %	2.59 % 2.48 %
iCloud Mail	4728 4593	3445 3406	1173 1080	110 107	72.86 % 74.16 %	24.81 % 23.51 %	2.33 % 2.33 %
Tuta	4836 4570	3793 3628	925 829	118 113	78.43 % 79.39 %	19.13 % 18.14 %	2.44 % 2.47 %
Juno.com	4616 4647	3645 3662	859 869	112 116	78.96 % 78.80 %	18.61 % 18.70 %	2.43 % 2.50 %
Mailfence	4874 4784	3814 3756	941 910	119 118	78.25 % 78.51 %	19.31 % 19.02 %	2.44 % 2.47 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.