Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 75.883	59.546 58.419	15.637 15.646	1.628 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.99 %	20.36 % 20.62 %	2.12 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5963	4646 4546	1262 1277	129 140	76.96 % 76.24 %	20.90 % 21.42 %	2.14 % 2.35 %
Elektronics	5734 6002	4509 4662	1103 1193	122 147	78.64 % 77.67 %	19.24 % 19.88 %	2.13 % 2.45 %
Entertainment	5794 5767	4426 4427	1248 1196	120 144	76.39 % 76.76 %	21.54 % 20.74 %	2.07 % 2.50 %
Cosmetics & Beauty	5934 5849	4640 4533	1172 1172	122 144	78.19 % 77.50 %	19.75 % 20.04 %	2.06 % 2.46 %
Food & Drink	5909 5864	4558 4503	1222 1220	129 141	77.14 % 76.79 %	20.68 % 20.80 %	2.18 % 2.40 %
Home & Garden	5900 5642	4561 4306	1210 1204	129 132	77.31 % 76.32 %	20.51 % 21.34 %	2.19 % 2.34 %
Finance	5815 5836	4713 4668	982 1022	120 146	81.05 % 79.99 %	16.89 % 17.51 %	2.06 % 2.50 %
Health	5884 5787	4769 4662	989 989	126 136	81.05 % 80.56 %	16.81 % 17.09 %	2.14 % 2.35 %
Pets	6051 5847	4624 4494	1293 1217	134 136	76.42 % 76.86 %	21.37 % 20.81 %	2.21 % 2.33 %
Sport & Fitness	6014 5781	4628 4456	1258 1182	128 143	76.95 % 77.08 %	20.92 % 20.45 %	2.13 % 2.47 %
Job & Career	6016 5626	4514 4169	1371 1327	131 130	75.03 % 74.10 %	22.79 % 23.59 %	2.18 % 2.31 %
Dating	5987 5974	4416 4319	1447 1523	124 132	73.76 % 72.30 %	24.17 % 25.49 %	2.07 % 2.21 %
Other	5736 5945	4542 4674	1080 1124	114 147	79.18 % 78.62 %	18.83 % 18.91 %	1.99 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5221	3962 3834	1308 1276	104 111	73.73 % 73.43 %	24.34 % 24.44 %	1.94 % 2.13 %
Outlook Mail	5566 5479	4246 4125	1206 1225	114 129	76.28 % 75.29 %	21.67 % 22.36 %	2.05 % 2.35 %
Yahoo Mail	5573 5230	4248 3999	1210 1107	115 124	76.22 % 76.46 %	21.71 % 21.17 %	2.06 % 2.37 %
AOL Mail	5492 5433	4219 4108	1159 1189	114 136	76.82 % 75.61 %	21.10 % 21.88 %	2.08 % 2.50 %
Mail.com	5453 5580	4295 4346	1040 1107	118 127	78.76 % 77.89 %	19.07 % 19.84 %	2.16 % 2.28 %
Yandex Mail	5432 5471	4159 4172	1163 1176	110 123	76.56 % 76.26 %	21.41 % 21.50 %	2.03 % 2.25 %
GMX Mail	5425 5383	4118 4056	1193 1196	114 131	75.91 % 75.35 %	21.99 % 22.22 %	2.10 % 2.43 %
Zoho Mail	5553 5433	4363 4211	1069 1092	121 130	78.57 % 77.51 %	19.25 % 20.10 %	2.18 % 2.39 %
ProtonMail	5414 5334	4308 4222	979 984	127 128	79.57 % 79.15 %	18.08 % 18.45 %	2.35 % 2.40 %
Custom Mail	5273 5464	4240 4394	914 933	119 137	80.41 % 80.42 %	17.33 % 17.08 %	2.26 % 2.51 %
iCloud Mail	5457 5390	4062 3977	1286 1283	109 130	74.44 % 73.78 %	23.57 % 23.80 %	2.00 % 2.41 %
Tuta	5719 5469	4521 4328	1075 1006	123 135	79.05 % 79.14 %	18.80 % 18.39 %	2.15 % 2.47 %
Juno.com	5479 5495	4386 4329	975 1025	118 141	80.05 % 78.78 %	17.80 % 18.65 %	2.15 % 2.57 %
Mailfence	5601 5501	4419 4318	1060 1047	122 136	78.90 % 78.49 %	18.93 % 19.03 %	2.18 % 2.47 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.