Kit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 71.595	59.155 56.977	9.240 11.590	2.475 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 79.58 %	13.04 % 16.19 %	3.49 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 5599	4672 4601	594 803	153 195	86.22 % 82.18 %	10.96 % 14.34 %	2.82 % 3.48 %
Elektronics	5399 5565	4553 4451	653 862	193 252	84.33 % 79.98 %	12.09 % 15.49 %	3.57 % 4.53 %
Entertainment	5474 5483	4567 4368	723 895	184 220	83.43 % 79.66 %	13.21 % 16.32 %	3.36 % 4.01 %
Cosmetics & Beauty	5397 5550	4495 4421	700 900	202 229	83.29 % 79.66 %	12.97 % 16.22 %	3.74 % 4.13 %
Food & Drink	5336 5506	4555 4509	595 785	186 212	85.36 % 81.89 %	11.15 % 14.26 %	3.49 % 3.85 %
Home & Garden	5656 5540	4848 4516	632 791	176 233	85.71 % 81.52 %	11.17 % 14.28 %	3.11 % 4.21 %
Finance	5244 5409	4237 4165	799 990	208 254	80.80 % 77.00 %	15.24 % 18.30 %	3.97 % 4.70 %
Health	5525 5405	4526 4235	779 927	220 243	81.92 % 78.35 %	14.10 % 17.15 %	3.98 % 4.50 %
Pets	5343 5395	4543 4359	639 818	161 218	85.03 % 80.80 %	11.96 % 15.16 %	3.01 % 4.04 %
Sport & Fitness	5709 5705	4717 4470	803 987	189 248	82.62 % 78.35 %	14.07 % 17.30 %	3.31 % 4.35 %
Job & Career	5371 5520	4339 4267	811 1012	221 241	80.79 % 77.30 %	15.10 % 18.33 %	4.11 % 4.37 %
Dating	5570 5526	4524 4257	850 998	196 271	81.22 % 77.04 %	15.26 % 18.06 %	3.52 % 4.90 %
Other	5427 5392	4579 4358	662 822	186 212	84.37 % 80.82 %	12.20 % 15.24 %	3.43 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 5348	4230 3956	948 1108	256 284	77.84 % 73.97 %	17.45 % 20.72 %	4.71 % 5.31 %
Outlook Mail	5466 5456	4487 4223	784 965	195 268	82.09 % 77.40 %	14.34 % 17.69 %	3.57 % 4.91 %
Yahoo Mail	5430 5540	4481 4391	732 919	217 230	82.52 % 79.26 %	13.48 % 16.59 %	4.00 % 4.15 %
AOL Mail	5480 5714	4543 4483	749 953	188 278	82.90 % 78.46 %	13.67 % 16.68 %	3.43 % 4.87 %
Mail.com	5555 5508	4664 4406	699 863	192 239	83.96 % 79.99 %	12.58 % 15.67 %	3.46 % 4.34 %
Yandex Mail	5623 5447	4613 4234	806 964	204 249	82.04 % 77.73 %	14.33 % 17.70 %	3.63 % 4.57 %
GMX Mail	5401 5398	4587 4415	629 782	185 201	84.93 % 81.79 %	11.65 % 14.49 %	3.43 % 3.72 %
Zoho Mail	5360 5510	4584 4478	614 810	162 222	85.52 % 81.27 %	11.46 % 14.70 %	3.02 % 4.03 %
ProtonMail	5605 5586	4829 4631	608 774	168 181	86.16 % 82.90 %	10.85 % 13.86 %	3.00 % 3.24 %
Custom Mail	5428 5466	4684 4485	578 769	166 212	86.29 % 82.05 %	10.65 % 14.07 %	3.06 % 3.88 %
iCloud Mail	5431 5572	4295 4238	906 1095	230 239	79.08 % 76.06 %	16.68 % 19.65 %	4.23 % 4.29 %
Tuta	5351 5511	4577 4486	613 807	161 218	85.54 % 81.40 %	11.46 % 14.64 %	3.01 % 3.96 %
Juno.com	5306 5539	4581 4551	574 781	151 207	86.34 % 82.16 %	10.82 % 14.10 %	2.85 % 3.74 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.