Kit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 8.948	7.409 7.254	1.114 1.355	334 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 81.07 %	12.58 % 15.14 %	3.77 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 729	571 605	69 100	15 24	87.18 % 82.99 %	10.53 % 13.72 %	2.29 % 3.29 %
Elektronics	705 713	590 583	82 102	33 28	83.69 % 81.77 %	11.63 % 14.31 %	4.68 % 3.93 %
Entertainment	699 684	578 553	90 107	31 24	82.69 % 80.85 %	12.88 % 15.64 %	4.43 % 3.51 %
Cosmetics & Beauty	709 667	585 542	90 106	34 19	82.51 % 81.26 %	12.69 % 15.89 %	4.80 % 2.85 %
Food & Drink	659 714	569 590	69 95	21 29	86.34 % 82.63 %	10.47 % 13.31 %	3.19 % 4.06 %
Home & Garden	665 682	571 568	71 91	23 23	85.86 % 83.28 %	10.68 % 13.34 %	3.46 % 3.37 %
Finance	647 697	530 542	97 118	20 37	81.92 % 77.76 %	14.99 % 16.93 %	3.09 % 5.31 %
Health	694 665	574 525	92 106	28 34	82.71 % 78.95 %	13.26 % 15.94 %	4.03 % 5.11 %
Pets	663 664	563 552	76 92	24 20	84.92 % 83.13 %	11.46 % 13.86 %	3.62 % 3.01 %
Sport & Fitness	726 673	604 533	101 111	21 29	83.20 % 79.20 %	13.91 % 16.49 %	2.89 % 4.31 %
Job & Career	673 661	550 528	98 112	25 21	81.72 % 79.88 %	14.56 % 16.94 %	3.71 % 3.18 %
Dating	706 676	568 527	102 116	36 33	80.45 % 77.96 %	14.45 % 17.16 %	5.10 % 4.88 %
Other	656 723	556 606	77 99	23 18	84.76 % 83.82 %	11.74 % 13.69 %	3.51 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 693	544 519	123 139	39 35	77.05 % 74.89 %	17.42 % 20.06 %	5.52 % 5.05 %
Outlook Mail	665 665	549 522	89 111	27 32	82.56 % 78.50 %	13.38 % 16.69 %	4.06 % 4.81 %
Yahoo Mail	687 675	570 536	88 106	29 33	82.97 % 79.41 %	12.81 % 15.70 %	4.22 % 4.89 %
AOL Mail	616 720	507 574	83 113	26 33	82.31 % 79.72 %	13.47 % 15.69 %	4.22 % 4.58 %
Mail.com	681 654	571 543	86 90	24 21	83.85 % 83.03 %	12.63 % 13.76 %	3.52 % 3.21 %
Yandex Mail	689 716	563 558	96 118	30 40	81.71 % 77.93 %	13.93 % 16.48 %	4.35 % 5.59 %
GMX Mail	701 699	602 582	78 94	21 23	85.88 % 83.26 %	11.13 % 13.45 %	3.00 % 3.29 %
Zoho Mail	656 710	559 587	74 97	23 26	85.21 % 82.68 %	11.28 % 13.66 %	3.51 % 3.66 %
ProtonMail	736 666	638 560	77 88	21 18	86.68 % 84.08 %	10.46 % 13.21 %	2.85 % 2.70 %
Custom Mail	680 637	588 547	67 81	25 9	86.47 % 85.87 %	9.85 % 12.72 %	3.68 % 1.41 %
iCloud Mail	741 719	589 555	118 134	34 30	79.49 % 77.19 %	15.92 % 18.64 %	4.59 % 4.17 %
Tuta	645 692	555 579	70 92	20 21	86.05 % 83.67 %	10.85 % 13.29 %	3.10 % 3.03 %
Juno.com	654 702	574 592	65 92	15 18	87.77 % 84.33 %	9.94 % 13.11 %	2.29 % 2.56 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.