Kit and SendGrid Email Deliverability Comparison

Kit

SendGrid

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.303	58.899 58.002	16.076 16.304	1.708 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.02 %	20.96 % 21.37 %	2.23 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 5965	4520 4487	1281 1329	131 149	76.20 % 75.22 %	21.59 % 22.28 %	2.21 % 2.50 %
Elektronics	5792 5985	4489 4561	1175 1263	128 161	77.50 % 76.21 %	20.29 % 21.10 %	2.21 % 2.69 %
Entertainment	6042 5627	4560 4248	1351 1238	131 141	75.47 % 75.49 %	22.36 % 22.00 %	2.17 % 2.51 %
Cosmetics & Beauty	5974 5894	4627 4530	1223 1201	124 163	77.45 % 76.86 %	20.47 % 20.38 %	2.08 % 2.77 %
Food & Drink	5990 5868	4558 4443	1296 1272	136 153	76.09 % 75.72 %	21.64 % 21.68 %	2.27 % 2.61 %
Home & Garden	5907 5755	4534 4323	1241 1277	132 155	76.76 % 75.12 %	21.01 % 22.19 %	2.23 % 2.69 %
Finance	5839 5902	4674 4678	1031 1065	134 159	80.05 % 79.26 %	17.66 % 18.04 %	2.29 % 2.69 %
Health	5627 5737	4576 4557	922 1031	129 149	81.32 % 79.43 %	16.39 % 17.97 %	2.29 % 2.60 %
Pets	6015 5824	4583 4417	1299 1263	133 144	76.19 % 75.84 %	21.60 % 21.69 %	2.21 % 2.47 %
Sport & Fitness	5868 5806	4457 4418	1278 1236	133 152	75.95 % 76.09 %	21.78 % 21.29 %	2.27 % 2.62 %
Job & Career	5988 5890	4460 4309	1387 1422	141 159	74.48 % 73.16 %	23.16 % 24.14 %	2.35 % 2.70 %
Dating	5981 6018	4379 4339	1470 1532	132 147	73.22 % 72.10 %	24.58 % 25.46 %	2.21 % 2.44 %
Other	5728 6032	4482 4692	1122 1175	124 165	78.25 % 77.79 %	19.59 % 19.48 %	2.16 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5318	4115 3857	1354 1331	120 130	73.63 % 72.53 %	24.23 % 25.03 %	2.15 % 2.44 %
Outlook Mail	5466 5423	4102 4041	1244 1244	120 138	75.05 % 74.52 %	22.76 % 22.94 %	2.20 % 2.54 %
Yahoo Mail	5405 5322	4114 3990	1174 1195	117 137	76.11 % 74.97 %	21.72 % 22.45 %	2.16 % 2.57 %
AOL Mail	5633 5577	4293 4194	1218 1233	122 150	76.21 % 75.20 %	21.62 % 22.11 %	2.17 % 2.69 %
Mail.com	5329 5353	4167 4129	1045 1089	117 135	78.19 % 77.13 %	19.61 % 20.34 %	2.20 % 2.52 %
Yandex Mail	5352 5352	4035 4026	1210 1185	107 141	75.39 % 75.22 %	22.61 % 22.14 %	2.00 % 2.63 %
GMX Mail	5481 5779	4090 4295	1266 1318	125 166	74.62 % 74.32 %	23.10 % 22.81 %	2.28 % 2.87 %
Zoho Mail	5500 5400	4280 4167	1089 1098	131 135	77.82 % 77.17 %	19.80 % 20.33 %	2.38 % 2.50 %
ProtonMail	5513 5471	4323 4286	1060 1046	130 139	78.41 % 78.34 %	19.23 % 19.12 %	2.36 % 2.54 %
Custom Mail	5347 5498	4249 4336	975 1018	123 144	79.47 % 78.87 %	18.23 % 18.52 %	2.30 % 2.62 %
iCloud Mail	5314 5408	3905 3906	1295 1364	114 138	73.49 % 72.23 %	24.37 % 25.22 %	2.15 % 2.55 %
Tuta	5620 5273	4418 4094	1074 1033	128 146	78.61 % 77.64 %	19.11 % 19.59 %	2.28 % 2.77 %
Juno.com	5656 5599	4511 4363	1023 1079	122 157	79.76 % 77.92 %	18.09 % 19.27 %	2.16 % 2.80 %
Mailfence	5478 5530	4297 4318	1049 1071	132 141	78.44 % 78.08 %	19.15 % 19.37 %	2.41 % 2.55 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.