Kit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 62.600	51.860 49.846	7.987 10.115	2.148 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 79.63 %	12.88 % 16.16 %	3.46 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 4926	4091 4050	514 706	132 170	86.36 % 82.22 %	10.85 % 14.33 %	2.79 % 3.45 %
Elektronics	4732 4870	4010 3891	563 755	159 224	84.74 % 79.90 %	11.90 % 15.50 %	3.36 % 4.60 %
Entertainment	4768 4832	3994 3841	621 788	153 203	83.77 % 79.49 %	13.02 % 16.31 %	3.21 % 4.20 %
Cosmetics & Beauty	4743 4831	3955 3848	612 785	176 198	83.39 % 79.65 %	12.90 % 16.25 %	3.71 % 4.10 %
Food & Drink	4671 4850	4002 3981	512 691	157 178	85.68 % 82.08 %	10.96 % 14.25 %	3.36 % 3.67 %
Home & Garden	4966 4866	4262 3970	546 693	158 203	85.82 % 81.59 %	10.99 % 14.24 %	3.18 % 4.17 %
Finance	4566 4748	3691 3655	690 869	185 224	80.84 % 76.98 %	15.11 % 18.30 %	4.05 % 4.72 %
Health	4844 4733	3976 3723	675 810	193 200	82.08 % 78.66 %	13.93 % 17.11 %	3.98 % 4.23 %
Pets	4682 4681	3986 3788	552 703	144 190	85.13 % 80.92 %	11.79 % 15.02 %	3.08 % 4.06 %
Sport & Fitness	5030 4964	4164 3898	701 854	165 212	82.78 % 78.53 %	13.94 % 17.20 %	3.28 % 4.27 %
Job & Career	4664 4779	3779 3691	694 877	191 211	81.02 % 77.23 %	14.88 % 18.35 %	4.10 % 4.42 %
Dating	4875 4790	3965 3681	736 863	174 246	81.33 % 76.85 %	15.10 % 18.02 %	3.57 % 5.14 %
Other	4717 4730	3985 3829	571 721	161 180	84.48 % 80.95 %	12.11 % 15.24 %	3.41 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4720	3684 3489	816 979	212 252	78.18 % 73.92 %	17.32 % 20.74 %	4.50 % 5.34 %
Outlook Mail	4782 4764	3927 3697	679 842	176 225	82.12 % 77.60 %	14.20 % 17.67 %	3.68 % 4.72 %
Yahoo Mail	4769 4881	3946 3866	635 807	188 208	82.74 % 79.21 %	13.32 % 16.53 %	3.94 % 4.26 %
AOL Mail	4790 5010	3982 3936	646 834	162 240	83.13 % 78.56 %	13.49 % 16.65 %	3.38 % 4.79 %
Mail.com	4895 4802	4120 3848	609 748	166 206	84.17 % 80.13 %	12.44 % 15.58 %	3.39 % 4.29 %
Yandex Mail	4946 4750	4068 3699	701 836	177 215	82.25 % 77.87 %	14.17 % 17.60 %	3.58 % 4.53 %
GMX Mail	4739 4695	4031 3848	547 679	161 168	85.06 % 81.96 %	11.54 % 14.46 %	3.40 % 3.58 %
Zoho Mail	4662 4771	3996 3879	527 699	139 193	85.71 % 81.30 %	11.30 % 14.65 %	2.98 % 4.05 %
ProtonMail	4884 4917	4208 4076	522 679	154 162	86.16 % 82.90 %	10.69 % 13.81 %	3.15 % 3.29 %
Custom Mail	4750 4805	4107 3942	498 676	145 187	86.46 % 82.04 %	10.48 % 14.07 %	3.05 % 3.89 %
iCloud Mail	4756 4874	3766 3717	787 956	203 201	79.18 % 76.26 %	16.55 % 19.61 %	4.27 % 4.12 %
Tuta	4679 4790	4017 3887	527 700	135 203	85.85 % 81.15 %	11.26 % 14.61 %	2.89 % 4.24 %
Juno.com	4631 4821	4008 3962	493 680	130 179	86.55 % 82.18 %	10.65 % 14.10 %	2.81 % 3.71 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.