Kit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 44.630	37.223 35.409	5.651 7.341	1.542 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 79.34 %	12.72 % 16.45 %	3.47 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 3531	2910 2886	364 517	87 128	86.58 % 81.73 %	10.83 % 14.64 %	2.59 % 3.63 %
Elektronics	3377 3448	2860 2744	395 545	122 159	84.69 % 79.58 %	11.70 % 15.81 %	3.61 % 4.61 %
Entertainment	3442 3446	2884 2717	441 576	117 153	83.79 % 78.85 %	12.81 % 16.72 %	3.40 % 4.44 %
Cosmetics & Beauty	3421 3476	2855 2760	435 576	131 140	83.46 % 79.40 %	12.72 % 16.57 %	3.83 % 4.03 %
Food & Drink	3326 3502	2853 2868	358 510	115 124	85.78 % 81.90 %	10.76 % 14.56 %	3.46 % 3.54 %
Home & Garden	3577 3408	3070 2774	387 494	120 140	85.83 % 81.40 %	10.82 % 14.50 %	3.35 % 4.11 %
Finance	3282 3412	2664 2617	486 632	132 163	81.17 % 76.70 %	14.81 % 18.52 %	4.02 % 4.78 %
Health	3448 3384	2836 2645	472 588	140 151	82.25 % 78.16 %	13.69 % 17.38 %	4.06 % 4.46 %
Pets	3305 3326	2824 2674	386 508	95 144	85.45 % 80.40 %	11.68 % 15.27 %	2.87 % 4.33 %
Sport & Fitness	3596 3524	2991 2753	495 619	110 152	83.18 % 78.12 %	13.77 % 17.57 %	3.06 % 4.31 %
Job & Career	3377 3437	2745 2661	497 640	135 136	81.29 % 77.42 %	14.72 % 18.62 %	4.00 % 3.96 %
Dating	3528 3383	2873 2600	526 618	129 165	81.43 % 76.85 %	14.91 % 18.27 %	3.66 % 4.88 %
Other	3376 3353	2858 2710	409 518	109 125	84.66 % 80.82 %	12.11 % 15.45 %	3.23 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 3332	2669 2455	586 701	152 176	78.34 % 73.68 %	17.20 % 21.04 %	4.46 % 5.28 %
Outlook Mail	3397 3377	2807 2603	476 611	114 163	82.63 % 77.08 %	14.01 % 18.09 %	3.36 % 4.83 %
Yahoo Mail	3466 3413	2863 2698	453 572	150 143	82.60 % 79.05 %	13.07 % 16.76 %	4.33 % 4.19 %
AOL Mail	3328 3581	2760 2809	448 606	120 166	82.93 % 78.44 %	13.46 % 16.92 %	3.61 % 4.64 %
Mail.com	3516 3414	2966 2740	429 537	121 137	84.36 % 80.26 %	12.20 % 15.73 %	3.44 % 4.01 %
Yandex Mail	3515 3442	2901 2664	489 617	125 161	82.53 % 77.40 %	13.91 % 17.93 %	3.56 % 4.68 %
GMX Mail	3380 3346	2895 2737	382 491	103 118	85.65 % 81.80 %	11.30 % 14.67 %	3.05 % 3.53 %
Zoho Mail	3340 3381	2867 2743	377 506	96 132	85.84 % 81.13 %	11.29 % 14.97 %	2.87 % 3.90 %
ProtonMail	3548 3475	3058 2866	378 494	112 115	86.19 % 82.47 %	10.65 % 14.22 %	3.16 % 3.31 %
Custom Mail	3393 3448	2934 2827	350 491	109 130	86.47 % 81.99 %	10.32 % 14.24 %	3.21 % 3.77 %
iCloud Mail	3427 3557	2715 2691	562 710	150 156	79.22 % 75.65 %	16.40 % 19.96 %	4.38 % 4.39 %
Tuta	3335 3433	2867 2774	369 510	99 149	85.97 % 80.80 %	11.06 % 14.86 %	2.97 % 4.34 %
Juno.com	3364 3431	2921 2802	352 495	91 134	86.83 % 81.67 %	10.46 % 14.43 %	2.71 % 3.91 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.