Kit and SendGrid Email Deliverability Comparison
In this comparison, the deliverability of Kit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendGrid.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.199
63.763
|
50.227
48.627
|
13.019
14.148
|
1.456
1.517
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendGrid in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.24 %
76.26 %
|
20.28 %
22.19 %
|
2.27 %
2.38 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4862
5052
|
3822
3843
|
1000
1128
|
109
123
|
78.61 %
76.07 %
|
20.57 %
22.33 %
|
2.24 %
2.43 %
|
| Elektronics |
4984
4831
|
3908
3712
|
1013
1058
|
108
118
|
78.41 %
76.84 %
|
20.33 %
21.90 %
|
2.17 %
2.44 %
|
| Entertainment |
4853
4928
|
3776
3748
|
989
1120
|
107
118
|
77.81 %
76.06 %
|
20.38 %
22.73 %
|
2.20 %
2.39 %
|
| Cosmetics & Beauty |
5017
5169
|
3966
3952
|
993
1129
|
104
122
|
79.05 %
76.46 %
|
19.79 %
21.84 %
|
2.07 %
2.36 %
|
| Food & Drink |
5051
4895
|
3933
3714
|
1035
1094
|
118
120
|
77.87 %
75.87 %
|
20.49 %
22.35 %
|
2.34 %
2.45 %
|
| Home & Garden |
5055
4846
|
3884
3669
|
1076
1102
|
110
114
|
76.83 %
75.71 %
|
21.29 %
22.74 %
|
2.18 %
2.35 %
|
| Finance |
4966
5029
|
4011
3930
|
878
1020
|
110
124
|
80.77 %
78.15 %
|
17.68 %
20.28 %
|
2.22 %
2.47 %
|
| Health |
4914
4894
|
3940
3867
|
895
954
|
111
102
|
80.18 %
79.02 %
|
18.21 %
19.49 %
|
2.26 %
2.08 %
|
| Pets |
4915
5017
|
3818
3813
|
1026
1116
|
117
124
|
77.68 %
76.00 %
|
20.87 %
22.24 %
|
2.38 %
2.47 %
|
| Sport & Fitness |
4988
4830
|
3921
3686
|
980
1089
|
119
122
|
78.61 %
76.31 %
|
19.65 %
22.55 %
|
2.39 %
2.53 %
|
| Job & Career |
4740
4652
|
3634
3450
|
1027
1120
|
110
111
|
76.67 %
74.16 %
|
21.67 %
24.08 %
|
2.32 %
2.39 %
|
| Dating |
4881
4736
|
3693
3479
|
1123
1175
|
114
111
|
75.66 %
73.46 %
|
23.01 %
24.81 %
|
2.34 %
2.34 %
|
| Other |
4973
4884
|
3921
3764
|
984
1043
|
119
108
|
78.85 %
77.07 %
|
19.79 %
21.36 %
|
2.39 %
2.21 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than SendGrid.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4621
4707
|
3520
3472
|
1032
1154
|
101
120
|
76.17 %
73.76 %
|
22.33 %
24.52 %
|
2.19 %
2.55 %
|
| Outlook Mail |
4643
4784
|
3600
3620
|
962
1099
|
103
109
|
77.54 %
75.67 %
|
20.72 %
22.97 %
|
2.22 %
2.28 %
|
| Yahoo Mail |
4629
4589
|
3586
3508
|
959
1011
|
102
113
|
77.47 %
76.44 %
|
20.72 %
22.03 %
|
2.20 %
2.46 %
|
| AOL Mail |
4734
4500
|
3681
3398
|
982
1033
|
107
108
|
77.76 %
75.51 %
|
20.74 %
22.96 %
|
2.26 %
2.40 %
|
| Mail.com |
4748
4714
|
3796
3636
|
878
1004
|
107
109
|
79.95 %
77.13 %
|
18.49 %
21.30 %
|
2.25 %
2.31 %
|
| Yandex Mail |
4825
4643
|
3737
3521
|
1026
1066
|
116
107
|
77.45 %
75.83 %
|
21.26 %
22.96 %
|
2.40 %
2.30 %
|
| GMX Mail |
4693
4574
|
3627
3450
|
1016
1073
|
103
101
|
77.29 %
75.43 %
|
21.65 %
23.46 %
|
2.19 %
2.21 %
|
| Zoho Mail |
4655
4886
|
3691
3725
|
910
1097
|
104
110
|
79.29 %
76.24 %
|
19.55 %
22.45 %
|
2.23 %
2.25 %
|
| ProtonMail |
4660
4464
|
3707
3454
|
897
938
|
107
109
|
79.55 %
77.37 %
|
19.25 %
21.01 %
|
2.30 %
2.44 %
|
| Custom Mail |
4697
4727
|
3769
3657
|
863
984
|
109
116
|
80.24 %
77.36 %
|
18.37 %
20.82 %
|
2.32 %
2.45 %
|
| iCloud Mail |
4629
4605
|
3466
3400
|
1071
1120
|
111
114
|
74.88 %
73.83 %
|
23.14 %
24.32 %
|
2.40 %
2.48 %
|
| Tuta |
4831
4628
|
3840
3589
|
935
983
|
109
114
|
79.49 %
77.55 %
|
19.35 %
21.24 %
|
2.26 %
2.46 %
|
| Juno.com |
4702
4703
|
3744
3654
|
885
967
|
111
110
|
79.63 %
77.70 %
|
18.82 %
20.56 %
|
2.36 %
2.34 %
|
| Mailfence |
3132
3239
|
2463
2543
|
603
619
|
66
77
|
78.64 %
78.51 %
|
19.25 %
19.11 %
|
2.11 %
2.38 %
|
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