SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 65.067	50.398 50.039	13.343 13.466	1.499 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 76.90 %	20.45 % 20.70 %	2.30 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 4863	3942 3726	1089 1029	113 108	76.63 % 76.62 %	21.17 % 21.16 %	2.20 % 2.22 %
Elektronics	5097 4968	3976 3866	1002 984	119 118	78.01 % 77.82 %	19.66 % 19.81 %	2.33 % 2.38 %
Entertainment	4972 5025	3825 3859	1026 1051	121 115	76.93 % 76.80 %	20.64 % 20.92 %	2.43 % 2.29 %
Cosmetics & Beauty	5020 4922	3906 3796	996 1014	118 112	77.81 % 77.12 %	19.84 % 20.60 %	2.35 % 2.28 %
Food & Drink	5074 5133	3899 3927	1053 1076	122 130	76.84 % 76.50 %	20.75 % 20.96 %	2.40 % 2.53 %
Home & Garden	4840 4925	3707 3779	1032 1026	101 120	76.59 % 76.73 %	21.32 % 20.83 %	2.09 % 2.44 %
Finance	5019 4894	4029 3902	866 874	124 118	80.27 % 79.73 %	17.25 % 17.86 %	2.47 % 2.41 %
Health	4997 5098	4040 4068	845 892	112 138	80.85 % 79.80 %	16.91 % 17.50 %	2.24 % 2.71 %
Pets	5068 5109	3904 3877	1049 1101	115 131	77.03 % 75.89 %	20.70 % 21.55 %	2.27 % 2.56 %
Sport & Fitness	5024 5042	3885 3872	1018 1062	121 108	77.33 % 76.79 %	20.26 % 21.06 %	2.41 % 2.14 %
Job & Career	4771 4978	3565 3726	1105 1132	101 120	74.72 % 74.85 %	23.16 % 22.74 %	2.12 % 2.41 %
Dating	5104 5182	3694 3766	1299 1299	111 117	72.37 % 72.67 %	25.45 % 25.07 %	2.17 % 2.26 %
Other	5110 4928	4026 3875	963 926	121 127	78.79 % 78.63 %	18.85 % 18.79 %	2.37 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4639	3314 3360	1112 1157	90 122	73.38 % 72.43 %	24.62 % 24.94 %	1.99 % 2.63 %
Outlook Mail	4739 4580	3592 3447	1043 1028	104 105	75.80 % 75.26 %	22.01 % 22.45 %	2.19 % 2.29 %
Yahoo Mail	4427 4883	3389 3709	940 1056	98 118	76.55 % 75.96 %	21.23 % 21.63 %	2.21 % 2.42 %
AOL Mail	4710 4767	3568 3606	1026 1048	116 113	75.75 % 75.65 %	21.78 % 21.98 %	2.46 % 2.37 %
Mail.com	4794 4606	3752 3563	936 935	106 108	78.26 % 77.36 %	19.52 % 20.30 %	2.21 % 2.34 %
Yandex Mail	4688 4460	3594 3411	992 948	102 101	76.66 % 76.48 %	21.16 % 21.26 %	2.18 % 2.26 %
GMX Mail	4597 4616	3470 3478	1022 1027	105 111	75.48 % 75.35 %	22.23 % 22.25 %	2.28 % 2.40 %
Zoho Mail	4658 4667	3631 3640	921 926	106 101	77.95 % 77.99 %	19.77 % 19.84 %	2.28 % 2.16 %
ProtonMail	4591 4559	3647 3577	838 868	106 114	79.44 % 78.46 %	18.25 % 19.04 %	2.31 % 2.50 %
Custom Mail	4670 4572	3774 3645	786 819	110 108	80.81 % 79.72 %	16.83 % 17.91 %	2.36 % 2.36 %
iCloud Mail	4601 4699	3413 3437	1077 1149	111 113	74.18 % 73.14 %	23.41 % 24.45 %	2.41 % 2.40 %
Tuta	4704 4599	3733 3659	858 826	113 114	79.36 % 79.56 %	18.24 % 17.96 %	2.40 % 2.48 %
Juno.com	4751 4774	3746 3832	888 826	117 116	78.85 % 80.27 %	18.69 % 17.30 %	2.46 % 2.43 %
Mailfence	4794 4646	3775 3675	904 853	115 118	78.74 % 79.10 %	18.86 % 18.36 %	2.40 % 2.54 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.