SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.507	57.862 58.466	16.204 16.143	1.954 1.898

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 76.42 %	21.32 % 21.10 %	2.57 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5828	4437 4459	1303 1234	150 135	75.33 % 76.51 %	22.12 % 21.17 %	2.55 % 2.32 %
Elektronics	6048 6039	4622 4648	1268 1243	158 148	76.42 % 76.97 %	20.97 % 20.58 %	2.61 % 2.45 %
Entertainment	5622 5667	4257 4323	1227 1210	138 134	75.72 % 76.28 %	21.82 % 21.35 %	2.45 % 2.36 %
Cosmetics & Beauty	5858 5844	4497 4449	1202 1258	159 137	76.77 % 76.13 %	20.52 % 21.53 %	2.71 % 2.34 %
Food & Drink	5897 5969	4470 4549	1282 1266	145 154	75.80 % 76.21 %	21.74 % 21.21 %	2.46 % 2.58 %
Home & Garden	5664 5808	4264 4434	1249 1229	151 145	75.28 % 76.34 %	22.05 % 21.16 %	2.67 % 2.50 %
Finance	5843 5732	4644 4565	1041 1028	158 139	79.48 % 79.64 %	17.82 % 17.93 %	2.70 % 2.42 %
Health	5767 6068	4577 4846	1043 1060	147 162	79.37 % 79.86 %	18.09 % 17.47 %	2.55 % 2.67 %
Pets	5816 6016	4417 4543	1258 1317	141 156	75.95 % 75.52 %	21.63 % 21.89 %	2.42 % 2.59 %
Sport & Fitness	5815 5813	4441 4425	1221 1245	153 143	76.37 % 76.12 %	21.00 % 21.42 %	2.63 % 2.46 %
Job & Career	5804 5966	4254 4423	1399 1395	151 148	73.29 % 74.14 %	24.10 % 23.38 %	2.60 % 2.48 %
Dating	5947 5962	4274 4284	1532 1533	141 145	71.87 % 71.86 %	25.76 % 25.71 %	2.37 % 2.43 %
Other	6049 5795	4708 4518	1179 1125	162 152	77.83 % 77.96 %	19.49 % 19.41 %	2.68 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5459	3834 3946	1320 1370	128 143	72.59 % 72.28 %	24.99 % 25.10 %	2.42 % 2.62 %
Outlook Mail	5454 5338	4062 3974	1254 1241	138 123	74.48 % 74.45 %	22.99 % 23.25 %	2.53 % 2.30 %
Yahoo Mail	5391 5905	4040 4446	1215 1315	136 144	74.94 % 75.29 %	22.54 % 22.27 %	2.52 % 2.44 %
AOL Mail	5521 5436	4151 4096	1226 1209	144 131	75.19 % 75.35 %	22.21 % 22.24 %	2.61 % 2.41 %
Mail.com	5367 5644	4152 4345	1084 1161	131 138	77.36 % 76.98 %	20.20 % 20.57 %	2.44 % 2.45 %
Yandex Mail	5350 5267	4037 4000	1180 1147	133 120	75.46 % 75.94 %	22.06 % 21.78 %	2.49 % 2.28 %
GMX Mail	5582 5525	4153 4122	1275 1265	154 138	74.40 % 74.61 %	22.84 % 22.90 %	2.76 % 2.50 %
Zoho Mail	5323 5450	4111 4229	1079 1080	133 141	77.23 % 77.60 %	20.27 % 19.82 %	2.50 % 2.59 %
ProtonMail	5454 5357	4278 4211	1039 1012	137 134	78.44 % 78.61 %	19.05 % 18.89 %	2.51 % 2.50 %
Custom Mail	5505 5277	4348 4191	1016 954	141 132	78.98 % 79.42 %	18.46 % 18.08 %	2.56 % 2.50 %
iCloud Mail	5399 5489	3902 4015	1359 1328	138 146	72.27 % 73.15 %	25.17 % 24.19 %	2.56 % 2.66 %
Tuta	5338 5283	4173 4142	1019 1011	146 130	78.18 % 78.40 %	19.09 % 19.14 %	2.74 % 2.46 %
Juno.com	5551 5506	4322 4365	1075 1009	154 132	77.86 % 79.28 %	19.37 % 18.33 %	2.77 % 2.40 %
Mailfence	5503 5571	4299 4384	1063 1041	141 146	78.12 % 78.69 %	19.32 % 18.69 %	2.56 % 2.62 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.