SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 65.472	50.153 50.685	13.282 13.324	1.497 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 77.41 %	20.46 % 20.35 %	2.31 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 4895	3943 3776	1047 1012	113 107	77.27 % 77.14 %	20.52 % 20.67 %	2.21 % 2.19 %
Elektronics	4961 4936	3866 3863	977 964	118 109	77.93 % 78.26 %	19.69 % 19.53 %	2.38 % 2.21 %
Entertainment	5086 5054	3899 3903	1062 1046	125 105	76.66 % 77.23 %	20.88 % 20.70 %	2.46 % 2.08 %
Cosmetics & Beauty	5102 4988	3963 3870	1018 1010	121 108	77.68 % 77.59 %	19.95 % 20.25 %	2.37 % 2.17 %
Food & Drink	5136 5071	3928 3918	1081 1036	127 117	76.48 % 77.26 %	21.05 % 20.43 %	2.47 % 2.31 %
Home & Garden	4813 5056	3675 3891	1031 1046	107 119	76.36 % 76.96 %	21.42 % 20.69 %	2.22 % 2.35 %
Finance	5025 4956	4057 3977	845 869	123 110	80.74 % 80.25 %	16.82 % 17.53 %	2.45 % 2.22 %
Health	4953 5162	3995 4162	846 873	112 127	80.66 % 80.63 %	17.08 % 16.91 %	2.26 % 2.46 %
Pets	4990 5158	3847 3933	1031 1102	112 123	77.09 % 76.25 %	20.66 % 21.36 %	2.24 % 2.38 %
Sport & Fitness	4946 5076	3810 3909	1018 1065	118 102	77.03 % 77.01 %	20.58 % 20.98 %	2.39 % 2.01 %
Job & Career	4725 4884	3533 3672	1091 1100	101 112	74.77 % 75.18 %	23.09 % 22.52 %	2.14 % 2.29 %
Dating	5071 5216	3680 3849	1282 1263	109 104	72.57 % 73.79 %	25.28 % 24.21 %	2.15 % 1.99 %
Other	5021 5020	3957 3962	953 938	111 120	78.81 % 78.92 %	18.98 % 18.69 %	2.21 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4604	3353 3380	1124 1111	97 113	73.31 % 73.41 %	24.57 % 24.13 %	2.12 % 2.45 %
Outlook Mail	4731 4670	3584 3530	1046 1042	101 98	75.76 % 75.59 %	22.11 % 22.31 %	2.13 % 2.10 %
Yahoo Mail	4397 4833	3385 3698	917 1029	95 106	76.98 % 76.52 %	20.86 % 21.29 %	2.16 % 2.19 %
AOL Mail	4653 4796	3547 3648	993 1041	113 107	76.23 % 76.06 %	21.34 % 21.71 %	2.43 % 2.23 %
Mail.com	4754 4642	3721 3626	926 919	107 97	78.27 % 78.11 %	19.48 % 19.80 %	2.25 % 2.09 %
Yandex Mail	4689 4476	3607 3445	980 935	102 96	76.92 % 76.97 %	20.90 % 20.89 %	2.18 % 2.14 %
GMX Mail	4629 4705	3482 3593	1048 1010	99 102	75.22 % 76.37 %	22.64 % 21.47 %	2.14 % 2.17 %
Zoho Mail	4600 4616	3586 3636	907 890	107 90	77.96 % 78.77 %	19.72 % 19.28 %	2.33 % 1.95 %
ProtonMail	4628 4477	3668 3518	854 852	106 107	79.26 % 78.58 %	18.45 % 19.03 %	2.29 % 2.39 %
Custom Mail	4683 4604	3768 3686	799 813	116 105	80.46 % 80.06 %	17.06 % 17.66 %	2.48 % 2.28 %
iCloud Mail	4593 4827	3406 3553	1080 1168	107 106	74.16 % 73.61 %	23.51 % 24.20 %	2.33 % 2.20 %
Tuta	4570 4676	3628 3733	829 831	113 112	79.39 % 79.83 %	18.14 % 17.77 %	2.47 % 2.40 %
Juno.com	4647 4780	3662 3858	869 813	116 109	78.80 % 80.71 %	18.70 % 17.01 %	2.50 % 2.28 %
Mailfence	4784 4766	3756 3781	910 870	118 115	78.51 % 79.33 %	19.02 % 18.25 %	2.47 % 2.41 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.