SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.303 76.317	58.002 58.417	16.304 16.122	1.997 1.778

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.02 % 76.55 %	21.37 % 21.13 %	2.62 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5759	4487 4399	1329 1231	149 129	75.22 % 76.38 %	22.28 % 21.38 %	2.50 % 2.24 %
Elektronics	5985 5987	4561 4618	1263 1228	161 141	76.21 % 77.13 %	21.10 % 20.51 %	2.69 % 2.36 %
Entertainment	5627 5705	4248 4350	1238 1225	141 130	75.49 % 76.25 %	22.00 % 21.47 %	2.51 % 2.28 %
Cosmetics & Beauty	5894 5801	4530 4416	1201 1253	163 132	76.86 % 76.12 %	20.38 % 21.60 %	2.77 % 2.28 %
Food & Drink	5868 5993	4443 4578	1272 1270	153 145	75.72 % 76.39 %	21.68 % 21.19 %	2.61 % 2.42 %
Home & Garden	5755 5838	4323 4482	1277 1223	155 133	75.12 % 76.77 %	22.19 % 20.95 %	2.69 % 2.28 %
Finance	5902 5546	4678 4457	1065 968	159 121	79.26 % 80.36 %	18.04 % 17.45 %	2.69 % 2.18 %
Health	5737 6076	4557 4856	1031 1069	149 151	79.43 % 79.92 %	17.97 % 17.59 %	2.60 % 2.49 %
Pets	5824 6015	4417 4559	1263 1312	144 144	75.84 % 75.79 %	21.69 % 21.81 %	2.47 % 2.39 %
Sport & Fitness	5806 5788	4418 4417	1236 1236	152 135	76.09 % 76.31 %	21.29 % 21.35 %	2.62 % 2.33 %
Job & Career	5890 6033	4309 4488	1422 1407	159 138	73.16 % 74.39 %	24.14 % 23.32 %	2.70 % 2.29 %
Dating	6018 6032	4339 4316	1532 1576	147 140	72.10 % 71.55 %	25.46 % 26.13 %	2.44 % 2.32 %
Other	6032 5744	4692 4481	1175 1124	165 139	77.79 % 78.01 %	19.48 % 19.57 %	2.74 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5318 5435	3857 3926	1331 1378	130 131	72.53 % 72.24 %	25.03 % 25.35 %	2.44 % 2.41 %
Outlook Mail	5423 5458	4041 4093	1244 1252	138 113	74.52 % 74.99 %	22.94 % 22.94 %	2.54 % 2.07 %
Yahoo Mail	5322 5693	3990 4265	1195 1295	137 133	74.97 % 74.92 %	22.45 % 22.75 %	2.57 % 2.34 %
AOL Mail	5577 5472	4194 4130	1233 1215	150 127	75.20 % 75.48 %	22.11 % 22.20 %	2.69 % 2.32 %
Mail.com	5353 5610	4129 4339	1089 1140	135 131	77.13 % 77.34 %	20.34 % 20.32 %	2.52 % 2.34 %
Yandex Mail	5352 5237	4026 3993	1185 1139	141 105	75.22 % 76.25 %	22.14 % 21.75 %	2.63 % 2.00 %
GMX Mail	5779 5568	4295 4176	1318 1264	166 128	74.32 % 75.00 %	22.81 % 22.70 %	2.87 % 2.30 %
Zoho Mail	5400 5406	4167 4191	1098 1080	135 135	77.17 % 77.52 %	20.33 % 19.98 %	2.50 % 2.50 %
ProtonMail	5471 5386	4286 4259	1046 996	139 131	78.34 % 79.08 %	19.12 % 18.49 %	2.54 % 2.43 %
Custom Mail	5498 5249	4336 4188	1018 943	144 118	78.87 % 79.79 %	18.52 % 17.97 %	2.62 % 2.25 %
iCloud Mail	5408 5507	3906 4018	1364 1347	138 142	72.23 % 72.96 %	25.22 % 24.46 %	2.55 % 2.58 %
Tuta	5273 5269	4094 4132	1033 1014	146 123	77.64 % 78.42 %	19.59 % 19.24 %	2.77 % 2.33 %
Juno.com	5599 5456	4363 4291	1079 1044	157 121	77.92 % 78.65 %	19.27 % 19.13 %	2.80 % 2.22 %
Mailfence	5530 5571	4318 4416	1071 1015	141 140	78.08 % 79.27 %	19.37 % 18.22 %	2.55 % 2.51 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.