SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 64.920	49.094 51.721	14.120 12.211	1.594 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 79.67 %	21.88 % 18.81 %	2.47 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 4921	3839 3887	1121 954	126 95	75.88 % 78.99 %	22.16 % 19.39 %	2.49 % 1.93 %
Elektronics	4978 4889	3821 3946	1057 868	126 92	76.76 % 80.71 %	21.23 % 17.75 %	2.53 % 1.88 %
Entertainment	5004 5035	3771 3990	1134 968	128 94	75.36 % 79.25 %	22.66 % 19.23 %	2.56 % 1.87 %
Cosmetics & Beauty	5094 4811	3896 3863	1080 877	124 92	76.48 % 80.30 %	21.20 % 18.23 %	2.43 % 1.91 %
Food & Drink	5062 5038	3823 4013	1128 960	125 98	75.52 % 79.65 %	22.28 % 19.06 %	2.47 % 1.95 %
Home & Garden	4911 5007	3715 3975	1105 951	116 99	75.65 % 79.39 %	22.50 % 18.99 %	2.36 % 1.98 %
Finance	5039 4972	3961 4096	972 801	129 93	78.61 % 82.38 %	19.29 % 16.11 %	2.56 % 1.87 %
Health	4971 5130	3953 4229	914 824	113 104	79.52 % 82.44 %	18.39 % 16.06 %	2.27 % 2.03 %
Pets	5036 5162	3814 4064	1105 1023	132 95	75.73 % 78.73 %	21.94 % 19.82 %	2.62 % 1.84 %
Sport & Fitness	4891 5037	3712 3977	1088 978	129 91	75.89 % 78.96 %	22.24 % 19.42 %	2.64 % 1.81 %
Job & Career	4630 4916	3393 3805	1133 1034	114 94	73.28 % 77.40 %	24.47 % 21.03 %	2.46 % 1.91 %
Dating	4935 5047	3577 3869	1252 1101	120 85	72.48 % 76.66 %	25.37 % 21.81 %	2.43 % 1.68 %
Other	4937 4955	3819 4007	1031 872	112 99	77.35 % 80.87 %	20.88 % 17.60 %	2.27 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4577	3369 3509	1142 1001	122 95	72.99 % 76.67 %	24.74 % 21.87 %	2.64 % 2.08 %
Outlook Mail	4779 4858	3606 3796	1083 971	112 85	75.46 % 78.14 %	22.66 % 19.99 %	2.34 % 1.75 %
Yahoo Mail	4541 4612	3450 3634	1002 909	113 86	75.97 % 78.79 %	22.07 % 19.71 %	2.49 % 1.86 %
AOL Mail	4511 4848	3386 3825	1041 962	115 89	75.06 % 78.90 %	23.08 % 19.84 %	2.55 % 1.84 %
Mail.com	4781 4734	3683 3815	998 861	115 80	77.03 % 80.59 %	20.87 % 18.19 %	2.41 % 1.69 %
Yandex Mail	4658 4565	3494 3649	1075 856	112 85	75.01 % 79.93 %	23.08 % 18.75 %	2.40 % 1.86 %
GMX Mail	4600 4689	3450 3692	1073 919	104 91	75.00 % 78.74 %	23.33 % 19.60 %	2.26 % 1.94 %
Zoho Mail	4791 4630	3649 3737	1055 838	112 77	76.16 % 80.71 %	22.02 % 18.10 %	2.34 % 1.66 %
ProtonMail	4516 4596	3490 3709	923 821	116 94	77.28 % 80.70 %	20.44 % 17.86 %	2.57 % 2.05 %
Custom Mail	4727 4607	3689 3767	926 763	117 86	78.04 % 81.77 %	19.59 % 16.56 %	2.48 % 1.87 %
iCloud Mail	4569 4778	3361 3635	1114 1070	118 91	73.56 % 76.08 %	24.38 % 22.39 %	2.58 % 1.90 %
Tuta	4715 4638	3647 3797	969 775	120 94	77.35 % 81.87 %	20.55 % 16.71 %	2.55 % 2.03 %
Juno.com	4710 4796	3667 3931	940 781	117 95	77.86 % 81.96 %	19.96 % 16.28 %	2.48 % 1.98 %
Mailfence	4033 3992	3153 3225	779 684	101 83	78.18 % 80.79 %	19.32 % 17.13 %	2.50 % 2.08 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.