SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.763 64.221	48.627 52.236	14.148 11.235	1.517 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 81.34 %	22.19 % 17.49 %	2.38 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5052 4948	3843 4000	1128 875	123 96	76.07 % 80.84 %	22.33 % 17.68 %	2.43 % 1.94 %
Elektronics	4831 4767	3712 3908	1058 803	118 84	76.84 % 81.98 %	21.90 % 16.84 %	2.44 % 1.76 %
Entertainment	4928 4801	3748 3896	1120 843	118 88	76.06 % 81.15 %	22.73 % 17.56 %	2.39 % 1.83 %
Cosmetics & Beauty	5169 4762	3952 3897	1129 813	122 88	76.46 % 81.84 %	21.84 % 17.07 %	2.36 % 1.85 %
Food & Drink	4895 4908	3714 3987	1094 880	120 92	75.87 % 81.23 %	22.35 % 17.93 %	2.45 % 1.87 %
Home & Garden	4846 4970	3669 4027	1102 880	114 93	75.71 % 81.03 %	22.74 % 17.71 %	2.35 % 1.87 %
Finance	5029 5054	3930 4233	1020 764	124 93	78.15 % 83.76 %	20.28 % 15.12 %	2.47 % 1.84 %
Health	4894 5160	3867 4324	954 778	102 94	79.02 % 83.80 %	19.49 % 15.08 %	2.08 % 1.82 %
Pets	5017 5111	3813 4107	1116 942	124 90	76.00 % 80.36 %	22.24 % 18.43 %	2.47 % 1.76 %
Sport & Fitness	4830 5079	3686 4098	1089 916	122 92	76.31 % 80.69 %	22.55 % 18.04 %	2.53 % 1.81 %
Job & Career	4652 4919	3450 3914	1120 949	111 94	74.16 % 79.57 %	24.08 % 19.29 %	2.39 % 1.91 %
Dating	4736 4837	3479 3808	1175 976	111 76	73.46 % 78.73 %	24.81 % 20.18 %	2.34 % 1.57 %
Other	4884 4905	3764 4037	1043 816	108 92	77.07 % 82.30 %	21.36 % 16.64 %	2.21 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4596	3472 3645	1154 907	120 88	73.76 % 79.31 %	24.52 % 19.73 %	2.55 % 1.91 %
Outlook Mail	4784 4930	3620 3947	1099 908	109 87	75.67 % 80.06 %	22.97 % 18.42 %	2.28 % 1.76 %
Yahoo Mail	4589 4660	3508 3761	1011 842	113 83	76.44 % 80.71 %	22.03 % 18.07 %	2.46 % 1.78 %
AOL Mail	4500 4836	3398 3904	1033 893	108 85	75.51 % 80.73 %	22.96 % 18.47 %	2.40 % 1.76 %
Mail.com	4714 4772	3636 3915	1004 813	109 78	77.13 % 82.04 %	21.30 % 17.04 %	2.31 % 1.63 %
Yandex Mail	4643 4579	3521 3732	1066 804	107 80	75.83 % 81.50 %	22.96 % 17.56 %	2.30 % 1.75 %
GMX Mail	4574 4742	3450 3829	1073 852	101 90	75.43 % 80.75 %	23.46 % 17.97 %	2.21 % 1.90 %
Zoho Mail	4886 4617	3725 3788	1097 784	110 78	76.24 % 82.04 %	22.45 % 16.98 %	2.25 % 1.69 %
ProtonMail	4464 4548	3454 3748	938 748	109 89	77.37 % 82.41 %	21.01 % 16.45 %	2.44 % 1.96 %
Custom Mail	4727 4592	3657 3825	984 710	116 85	77.36 % 83.30 %	20.82 % 15.46 %	2.45 % 1.85 %
iCloud Mail	4605 4740	3400 3726	1120 955	114 83	73.83 % 78.61 %	24.32 % 20.15 %	2.48 % 1.75 %
Tuta	4628 4574	3589 3807	983 725	114 88	77.55 % 83.23 %	21.24 % 15.85 %	2.46 % 1.92 %
Juno.com	4703 4790	3654 3997	967 726	110 93	77.70 % 83.44 %	20.56 % 15.16 %	2.34 % 1.94 %
Mailfence	3239 3245	2543 2612	619 568	77 65	78.51 % 80.49 %	19.11 % 17.50 %	2.38 % 2.00 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.