SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 65.918	50.153 51.754	13.533 12.850	1.499 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 78.51 %	20.76 % 19.49 %	2.30 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5006	3889 3892	1054 1017	118 97	76.84 % 77.75 %	20.83 % 20.32 %	2.33 % 1.94 %
Elektronics	5043 4972	3919 3952	1007 926	117 94	77.71 % 79.49 %	19.97 % 18.62 %	2.32 % 1.89 %
Entertainment	5009 5114	3816 3993	1073 1024	120 97	76.18 % 78.08 %	21.42 % 20.02 %	2.40 % 1.90 %
Cosmetics & Beauty	5165 4878	3989 3860	1056 919	120 99	77.23 % 79.13 %	20.45 % 18.84 %	2.32 % 2.03 %
Food & Drink	5126 5047	3916 3961	1094 983	116 103	76.39 % 78.48 %	21.34 % 19.48 %	2.26 % 2.04 %
Home & Garden	4941 5030	3776 3924	1057 1000	108 106	76.42 % 78.01 %	21.39 % 19.88 %	2.19 % 2.11 %
Finance	4994 5087	4012 4141	860 845	122 101	80.34 % 81.40 %	17.22 % 16.61 %	2.44 % 1.99 %
Health	5103 5242	4121 4295	869 833	113 114	80.76 % 81.93 %	17.03 % 15.89 %	2.21 % 2.17 %
Pets	5124 5249	3911 4084	1090 1065	123 100	76.33 % 77.81 %	21.27 % 20.29 %	2.40 % 1.91 %
Sport & Fitness	4949 5118	3797 3983	1030 1036	122 99	76.72 % 77.82 %	20.81 % 20.24 %	2.47 % 1.93 %
Job & Career	4643 4920	3435 3733	1105 1086	103 101	73.98 % 75.87 %	23.80 % 22.07 %	2.22 % 2.05 %
Dating	5001 5185	3629 3895	1261 1199	111 91	72.57 % 75.12 %	25.21 % 23.12 %	2.22 % 1.76 %
Other	5026 5070	3943 4041	977 917	106 112	78.45 % 79.70 %	19.44 % 18.09 %	2.11 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4574	3273 3413	1084 1063	110 98	73.27 % 74.62 %	24.27 % 23.24 %	2.46 % 2.14 %
Outlook Mail	4749 4751	3602 3647	1046 1018	101 86	75.85 % 76.76 %	22.03 % 21.43 %	2.13 % 1.81 %
Yahoo Mail	4588 4783	3513 3724	970 963	105 96	76.57 % 77.86 %	21.14 % 20.13 %	2.29 % 2.01 %
AOL Mail	4540 4888	3433 3789	999 1005	108 94	75.62 % 77.52 %	22.00 % 20.56 %	2.38 % 1.92 %
Mail.com	4832 4735	3771 3750	952 902	109 83	78.04 % 79.20 %	19.70 % 19.05 %	2.26 % 1.75 %
Yandex Mail	4701 4625	3574 3626	1021 906	106 93	76.03 % 78.40 %	21.72 % 19.59 %	2.25 % 2.01 %
GMX Mail	4503 4740	3390 3654	1019 987	94 99	75.28 % 77.09 %	22.63 % 20.82 %	2.09 % 2.09 %
Zoho Mail	4711 4646	3628 3703	977 864	106 79	77.01 % 79.70 %	20.74 % 18.60 %	2.25 % 1.70 %
ProtonMail	4501 4559	3552 3626	840 839	109 94	78.92 % 79.53 %	18.66 % 18.40 %	2.42 % 2.06 %
Custom Mail	4741 4571	3784 3700	846 774	111 97	79.81 % 80.95 %	17.84 % 16.93 %	2.34 % 2.12 %
iCloud Mail	4564 4710	3364 3519	1091 1100	109 91	73.71 % 74.71 %	23.90 % 23.35 %	2.39 % 1.93 %
Tuta	4795 4704	3785 3810	899 793	111 101	78.94 % 80.99 %	18.75 % 16.86 %	2.31 % 2.15 %
Juno.com	4717 4861	3724 3974	885 786	108 101	78.95 % 81.75 %	18.76 % 16.17 %	2.29 % 2.08 %
Mailfence	4776 4771	3760 3819	904 850	112 102	78.73 % 80.05 %	18.93 % 17.82 %	2.35 % 2.14 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.