SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.970 65.700	49.945 50.869	13.532 13.378	1.493 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.43 %	20.83 % 20.36 %	2.30 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 4986	3921 3826	1037 1050	111 110	77.35 % 76.73 %	20.46 % 21.06 %	2.19 % 2.21 %
Elektronics	4956 5025	3829 3942	1009 976	118 107	77.26 % 78.45 %	20.36 % 19.42 %	2.38 % 2.13 %
Entertainment	4997 5037	3813 3877	1061 1056	123 104	76.31 % 76.97 %	21.23 % 20.96 %	2.46 % 2.06 %
Cosmetics & Beauty	5082 4901	3911 3811	1052 982	119 108	76.96 % 77.76 %	20.70 % 20.04 %	2.34 % 2.20 %
Food & Drink	5121 5093	3910 3945	1093 1031	118 117	76.35 % 77.46 %	21.34 % 20.24 %	2.30 % 2.30 %
Home & Garden	4885 5017	3714 3868	1063 1033	108 116	76.03 % 77.10 %	21.76 % 20.59 %	2.21 % 2.31 %
Finance	4986 5013	4004 4028	859 875	123 110	80.30 % 80.35 %	17.23 % 17.45 %	2.47 % 2.19 %
Health	5064 5187	4078 4192	873 871	113 124	80.53 % 80.82 %	17.24 % 16.79 %	2.23 % 2.39 %
Pets	5145 5250	3945 4012	1080 1121	120 117	76.68 % 76.42 %	20.99 % 21.35 %	2.33 % 2.23 %
Sport & Fitness	4935 5096	3787 3913	1027 1077	121 106	76.74 % 76.79 %	20.81 % 21.13 %	2.45 % 2.08 %
Job & Career	4611 4881	3408 3657	1101 1111	102 113	73.91 % 74.92 %	23.88 % 22.76 %	2.21 % 2.32 %
Dating	5050 5203	3651 3839	1289 1262	110 102	72.30 % 73.78 %	25.52 % 24.26 %	2.18 % 1.96 %
Other	5069 5011	3974 3959	988 933	107 119	78.40 % 79.01 %	19.49 % 18.62 %	2.11 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4541	3357 3337	1109 1092	103 112	73.47 % 73.49 %	24.27 % 24.05 %	2.25 % 2.47 %
Outlook Mail	4754 4712	3604 3569	1051 1047	99 96	75.81 % 75.74 %	22.11 % 22.22 %	2.08 % 2.04 %
Yahoo Mail	4473 4775	3414 3655	953 1016	106 104	76.32 % 76.54 %	21.31 % 21.28 %	2.37 % 2.18 %
AOL Mail	4547 4783	3435 3644	1005 1036	107 103	75.54 % 76.19 %	22.10 % 21.66 %	2.35 % 2.15 %
Mail.com	4722 4713	3686 3678	929 939	107 96	78.06 % 78.04 %	19.67 % 19.92 %	2.27 % 2.04 %
Yandex Mail	4631 4520	3519 3477	1008 946	104 97	75.99 % 76.92 %	21.77 % 20.93 %	2.25 % 2.15 %
GMX Mail	4530 4751	3396 3620	1042 1029	92 102	74.97 % 76.19 %	23.00 % 21.66 %	2.03 % 2.15 %
Zoho Mail	4641 4699	3576 3707	957 903	108 89	77.05 % 78.89 %	20.62 % 19.22 %	2.33 % 1.89 %
ProtonMail	4655 4550	3674 3571	871 874	110 105	78.93 % 78.48 %	18.71 % 19.21 %	2.36 % 2.31 %
Custom Mail	4671 4673	3740 3734	821 830	110 109	80.07 % 79.91 %	17.58 % 17.76 %	2.35 % 2.33 %
iCloud Mail	4667 4755	3451 3497	1106 1153	110 105	73.94 % 73.54 %	23.70 % 24.25 %	2.36 % 2.21 %
Tuta	4712 4640	3707 3706	891 822	114 112	78.67 % 79.87 %	18.91 % 17.72 %	2.42 % 2.41 %
Juno.com	4667 4835	3677 3900	879 825	111 110	78.79 % 80.66 %	18.83 % 17.06 %	2.38 % 2.28 %
Mailfence	4731 4753	3709 3774	910 866	112 113	78.40 % 79.40 %	19.23 % 18.22 %	2.37 % 2.38 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.