SendGrid and HubSpot Email Deliverability Comparison

SendGrid

HubSpot

In this comparison, the deliverability of SendGrid and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 76.378	58.104 58.655	16.008 15.934	1.948 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 76.80 %	21.05 % 20.86 %	2.56 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5752	4466 4409	1304 1221	150 122	75.44 % 76.65 %	22.03 % 21.23 %	2.53 % 2.12 %
Elektronics	6080 5967	4671 4611	1248 1220	161 136	76.83 % 77.28 %	20.53 % 20.45 %	2.65 % 2.28 %
Entertainment	5696 5777	4328 4429	1220 1221	148 127	75.98 % 76.67 %	21.42 % 21.14 %	2.60 % 2.20 %
Cosmetics & Beauty	5831 5840	4492 4492	1183 1219	156 129	77.04 % 76.92 %	20.29 % 20.87 %	2.68 % 2.21 %
Food & Drink	5938 6046	4519 4629	1272 1268	147 149	76.10 % 76.56 %	21.42 % 20.97 %	2.48 % 2.46 %
Home & Garden	5605 5763	4257 4424	1206 1207	142 132	75.95 % 76.77 %	21.52 % 20.94 %	2.53 % 2.29 %
Finance	5835 5687	4637 4538	1042 1014	156 135	79.47 % 79.80 %	17.86 % 17.83 %	2.67 % 2.37 %
Health	5816 6033	4649 4832	1018 1042	149 159	79.93 % 80.09 %	17.50 % 17.27 %	2.56 % 2.64 %
Pets	5821 5958	4443 4514	1241 1299	137 145	76.33 % 75.76 %	21.32 % 21.80 %	2.35 % 2.43 %
Sport & Fitness	5852 5774	4474 4424	1225 1223	153 127	76.45 % 76.62 %	20.93 % 21.18 %	2.61 % 2.20 %
Job & Career	5698 5844	4193 4351	1364 1355	141 138	73.59 % 74.45 %	23.94 % 23.19 %	2.47 % 2.36 %
Dating	5975 6035	4290 4362	1541 1533	144 140	71.80 % 72.28 %	25.79 % 25.40 %	2.41 % 2.32 %
Other	5993 5902	4685 4640	1144 1112	164 150	78.17 % 78.62 %	19.09 % 18.84 %	2.74 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5465	3818 3965	1308 1359	124 141	72.72 % 72.55 %	24.91 % 24.87 %	2.36 % 2.58 %
Outlook Mail	5514 5319	4135 3985	1237 1216	142 118	74.99 % 74.92 %	22.43 % 22.86 %	2.58 % 2.22 %
Yahoo Mail	5260 5777	3954 4363	1172 1282	134 132	75.17 % 75.52 %	22.28 % 22.19 %	2.55 % 2.28 %
AOL Mail	5457 5568	4105 4225	1210 1216	142 127	75.22 % 75.88 %	22.17 % 21.84 %	2.60 % 2.28 %
Mail.com	5460 5561	4233 4317	1091 1112	136 132	77.53 % 77.63 %	19.98 % 20.00 %	2.49 % 2.37 %
Yandex Mail	5380 5259	4061 4017	1186 1129	133 113	75.48 % 76.38 %	22.04 % 21.47 %	2.47 % 2.15 %
GMX Mail	5467 5487	4087 4123	1234 1235	146 129	74.76 % 75.14 %	22.57 % 22.51 %	2.67 % 2.35 %
Zoho Mail	5426 5411	4201 4228	1092 1060	133 123	77.42 % 78.14 %	20.13 % 19.59 %	2.45 % 2.27 %
ProtonMail	5425 5330	4264 4190	1025 1014	136 126	78.60 % 78.61 %	18.89 % 19.02 %	2.51 % 2.36 %
Custom Mail	5513 5367	4405 4276	967 966	141 125	79.90 % 79.67 %	17.54 % 18.00 %	2.56 % 2.33 %
iCloud Mail	5455 5558	3973 4065	1341 1358	141 135	72.83 % 73.14 %	24.58 % 24.43 %	2.58 % 2.43 %
Tuta	5400 5318	4241 4203	1016 991	143 124	78.54 % 79.03 %	18.81 % 18.63 %	2.65 % 2.33 %
Juno.com	5523 5468	4308 4353	1062 988	153 127	78.00 % 79.61 %	19.23 % 18.07 %	2.77 % 2.32 %
Mailfence	5530 5490	4319 4345	1067 1008	144 137	78.10 % 79.14 %	19.29 % 18.36 %	2.60 % 2.50 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.