HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 75.883	58.649 58.419	15.766 15.646	1.774 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 76.99 %	20.69 % 20.62 %	2.33 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5963	4416 4546	1206 1277	125 140	76.84 % 76.24 %	20.98 % 21.42 %	2.18 % 2.35 %
Elektronics	5801 6002	4514 4662	1154 1193	133 147	77.81 % 77.67 %	19.89 % 19.88 %	2.29 % 2.45 %
Entertainment	5782 5767	4434 4427	1221 1196	127 144	76.69 % 76.76 %	21.12 % 20.74 %	2.20 % 2.50 %
Cosmetics & Beauty	5778 5849	4453 4533	1198 1172	127 144	77.07 % 77.50 %	20.73 % 20.04 %	2.20 % 2.46 %
Food & Drink	6016 5864	4623 4503	1247 1220	146 141	76.85 % 76.79 %	20.73 % 20.80 %	2.43 % 2.40 %
Home & Garden	5763 5642	4430 4306	1194 1204	139 132	76.87 % 76.32 %	20.72 % 21.34 %	2.41 % 2.34 %
Finance	5662 5836	4542 4668	988 1022	132 146	80.22 % 79.99 %	17.45 % 17.51 %	2.33 % 2.50 %
Health	5989 5787	4795 4662	1039 989	155 136	80.06 % 80.56 %	17.35 % 17.09 %	2.59 % 2.35 %
Pets	6008 5847	4556 4494	1305 1217	147 136	75.83 % 76.86 %	21.72 % 20.81 %	2.45 % 2.33 %
Sport & Fitness	5882 5781	4509 4456	1248 1182	125 143	76.66 % 77.08 %	21.22 % 20.45 %	2.13 % 2.47 %
Job & Career	5853 5626	4377 4169	1341 1327	135 130	74.78 % 74.10 %	22.91 % 23.59 %	2.31 % 2.31 %
Dating	6038 5974	4379 4319	1524 1523	135 132	72.52 % 72.30 %	25.24 % 25.49 %	2.24 % 2.21 %
Other	5870 5945	4621 4674	1101 1124	148 147	78.72 % 78.62 %	18.76 % 18.91 %	2.52 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5221	3937 3834	1354 1276	141 111	72.48 % 73.43 %	24.93 % 24.44 %	2.60 % 2.13 %
Outlook Mail	5326 5479	4011 4125	1193 1225	122 129	75.31 % 75.29 %	22.40 % 22.36 %	2.29 % 2.35 %
Yahoo Mail	5741 5230	4359 3999	1248 1107	134 124	75.93 % 76.46 %	21.74 % 21.17 %	2.33 % 2.37 %
AOL Mail	5571 5433	4228 4108	1217 1189	126 136	75.89 % 75.61 %	21.85 % 21.88 %	2.26 % 2.50 %
Mail.com	5561 5580	4327 4346	1105 1107	129 127	77.81 % 77.89 %	19.87 % 19.84 %	2.32 % 2.28 %
Yandex Mail	5248 5471	4024 4172	1112 1176	112 123	76.68 % 76.26 %	21.19 % 21.50 %	2.13 % 2.25 %
GMX Mail	5406 5383	4057 4056	1221 1196	128 131	75.05 % 75.35 %	22.59 % 22.22 %	2.37 % 2.43 %
Zoho Mail	5472 5433	4281 4211	1073 1092	118 130	78.23 % 77.51 %	19.61 % 20.10 %	2.16 % 2.39 %
ProtonMail	5282 5334	4144 4222	1010 984	128 128	78.46 % 79.15 %	19.12 % 18.45 %	2.42 % 2.40 %
Custom Mail	5386 5464	4303 4394	960 933	123 137	79.89 % 80.42 %	17.82 % 17.08 %	2.28 % 2.51 %
iCloud Mail	5516 5390	4036 3977	1351 1283	129 130	73.17 % 73.78 %	24.49 % 23.80 %	2.34 % 2.41 %
Tuta	5279 5469	4193 4328	961 1006	125 135	79.43 % 79.14 %	18.20 % 18.39 %	2.37 % 2.47 %
Juno.com	5556 5495	4457 4329	972 1025	127 141	80.22 % 78.78 %	17.49 % 18.65 %	2.29 % 2.57 %
Mailfence	5413 5501	4292 4318	989 1047	132 136	79.29 % 78.49 %	18.27 % 19.03 %	2.44 % 2.47 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.