HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 65.240	50.039 50.398	13.466 13.343	1.562 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.25 %	20.70 % 20.45 %	2.40 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 5144	3726 3942	1029 1089	108 113	76.62 % 76.63 %	21.16 % 21.17 %	2.22 % 2.20 %
Elektronics	4968 5097	3866 3976	984 1002	118 119	77.82 % 78.01 %	19.81 % 19.66 %	2.38 % 2.33 %
Entertainment	5025 4972	3859 3825	1051 1026	115 121	76.80 % 76.93 %	20.92 % 20.64 %	2.29 % 2.43 %
Cosmetics & Beauty	4922 5020	3796 3906	1014 996	112 118	77.12 % 77.81 %	20.60 % 19.84 %	2.28 % 2.35 %
Food & Drink	5133 5074	3927 3899	1076 1053	130 122	76.50 % 76.84 %	20.96 % 20.75 %	2.53 % 2.40 %
Home & Garden	4925 4840	3779 3707	1026 1032	120 101	76.73 % 76.59 %	20.83 % 21.32 %	2.44 % 2.09 %
Finance	4894 5019	3902 4029	874 866	118 124	79.73 % 80.27 %	17.86 % 17.25 %	2.41 % 2.47 %
Health	5098 4997	4068 4040	892 845	138 112	79.80 % 80.85 %	17.50 % 16.91 %	2.71 % 2.24 %
Pets	5109 5068	3877 3904	1101 1049	131 115	75.89 % 77.03 %	21.55 % 20.70 %	2.56 % 2.27 %
Sport & Fitness	5042 5024	3872 3885	1062 1018	108 121	76.79 % 77.33 %	21.06 % 20.26 %	2.14 % 2.41 %
Job & Career	4978 4771	3726 3565	1132 1105	120 101	74.85 % 74.72 %	22.74 % 23.16 %	2.41 % 2.12 %
Dating	5182 5104	3766 3694	1299 1299	117 111	72.67 % 72.37 %	25.07 % 25.45 %	2.26 % 2.17 %
Other	4928 5110	3875 4026	926 963	127 121	78.63 % 78.79 %	18.79 % 18.85 %	2.58 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4516	3360 3314	1157 1112	122 90	72.43 % 73.38 %	24.94 % 24.62 %	2.63 % 1.99 %
Outlook Mail	4580 4739	3447 3592	1028 1043	105 104	75.26 % 75.80 %	22.45 % 22.01 %	2.29 % 2.19 %
Yahoo Mail	4883 4427	3709 3389	1056 940	118 98	75.96 % 76.55 %	21.63 % 21.23 %	2.42 % 2.21 %
AOL Mail	4767 4710	3606 3568	1048 1026	113 116	75.65 % 75.75 %	21.98 % 21.78 %	2.37 % 2.46 %
Mail.com	4606 4794	3563 3752	935 936	108 106	77.36 % 78.26 %	20.30 % 19.52 %	2.34 % 2.21 %
Yandex Mail	4460 4688	3411 3594	948 992	101 102	76.48 % 76.66 %	21.26 % 21.16 %	2.26 % 2.18 %
GMX Mail	4616 4597	3478 3470	1027 1022	111 105	75.35 % 75.48 %	22.25 % 22.23 %	2.40 % 2.28 %
Zoho Mail	4667 4658	3640 3631	926 921	101 106	77.99 % 77.95 %	19.84 % 19.77 %	2.16 % 2.28 %
ProtonMail	4559 4591	3577 3647	868 838	114 106	78.46 % 79.44 %	19.04 % 18.25 %	2.50 % 2.31 %
Custom Mail	4572 4670	3645 3774	819 786	108 110	79.72 % 80.81 %	17.91 % 16.83 %	2.36 % 2.36 %
iCloud Mail	4699 4601	3437 3413	1149 1077	113 111	73.14 % 74.18 %	24.45 % 23.41 %	2.40 % 2.41 %
Tuta	4599 4704	3659 3733	826 858	114 113	79.56 % 79.36 %	17.96 % 18.24 %	2.48 % 2.40 %
Juno.com	4774 4751	3832 3746	826 888	116 117	80.27 % 78.85 %	17.30 % 18.69 %	2.43 % 2.46 %
Mailfence	4646 4794	3675 3775	853 904	118 115	79.10 % 78.74 %	18.36 % 18.86 %	2.54 % 2.40 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.