HubSpot and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 71.595	367.201 56.977	83.633 11.590	14.574 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 79.58 %	17.97 % 16.19 %	3.13 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 5599	29467 4601	5498 803	982 195	81.97 % 82.18 %	15.29 % 14.34 %	2.73 % 3.48 %
Elektronics	35933 5565	28618 4451	6274 862	1041 252	79.64 % 79.98 %	17.46 % 15.49 %	2.90 % 4.53 %
Entertainment	35924 5483	28223 4368	6485 895	1216 220	78.56 % 79.66 %	18.05 % 16.32 %	3.38 % 4.01 %
Cosmetics & Beauty	36027 5550	28354 4421	6523 900	1150 229	78.70 % 79.66 %	18.11 % 16.22 %	3.19 % 4.13 %
Food & Drink	35591 5506	29102 4509	5459 785	1030 212	81.77 % 81.89 %	15.34 % 14.26 %	2.89 % 3.85 %
Home & Garden	35908 5540	29439 4516	5472 791	997 233	81.98 % 81.52 %	15.24 % 14.28 %	2.78 % 4.21 %
Finance	35979 5409	27226 4165	7516 990	1237 254	75.67 % 77.00 %	20.89 % 18.30 %	3.44 % 4.70 %
Health	35557 5405	27275 4235	7108 927	1174 243	76.71 % 78.35 %	19.99 % 17.15 %	3.30 % 4.50 %
Pets	35935 5395	29012 4359	5850 818	1073 218	80.73 % 80.80 %	16.28 % 15.16 %	2.99 % 4.04 %
Sport & Fitness	35694 5705	27777 4470	6754 987	1163 248	77.82 % 78.35 %	18.92 % 17.30 %	3.26 % 4.35 %
Job & Career	35317 5520	27196 4267	6874 1012	1247 241	77.01 % 77.30 %	19.46 % 18.33 %	3.53 % 4.37 %
Dating	36035 5526	26715 4257	8088 998	1232 271	74.14 % 77.04 %	22.44 % 18.06 %	3.42 % 4.90 %
Other	35561 5392	28797 4358	5732 822	1032 212	80.98 % 80.82 %	16.12 % 15.24 %	2.90 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 5348	33939 3956	9717 1108	1636 284	74.93 % 73.97 %	21.45 % 20.72 %	3.61 % 5.31 %
Outlook Mail	45187 5456	34329 4223	9266 965	1592 268	75.97 % 77.40 %	20.51 % 17.69 %	3.52 % 4.91 %
Yahoo Mail	44916 5540	35280 4391	8212 919	1424 230	78.55 % 79.26 %	18.28 % 16.59 %	3.17 % 4.15 %
AOL Mail	44547 5714	35030 4483	8124 953	1393 278	78.64 % 78.46 %	18.24 % 16.68 %	3.13 % 4.87 %
Mail.com	44953 5508	35824 4406	7766 863	1363 239	79.69 % 79.99 %	17.28 % 15.67 %	3.03 % 4.34 %
Yandex Mail	45211 5447	34808 4234	8870 964	1533 249	76.99 % 77.73 %	19.62 % 17.70 %	3.39 % 4.57 %
GMX Mail	45129 5398	35820 4415	7989 782	1320 201	79.37 % 81.79 %	17.70 % 14.49 %	2.92 % 3.72 %
Zoho Mail	44566 5510	35941 4478	7315 810	1310 222	80.65 % 81.27 %	16.41 % 14.70 %	2.94 % 4.03 %
ProtonMail	44601 5586	36128 4631	7265 774	1208 181	81.00 % 82.90 %	16.29 % 13.86 %	2.71 % 3.24 %
Custom Mail	44682 5466	36559 4485	6890 769	1233 212	81.82 % 82.05 %	15.42 % 14.07 %	2.76 % 3.88 %
iCloud Mail	5314 5572	4178 4238	915 1095	221 239	78.62 % 76.06 %	17.22 % 19.65 %	4.16 % 4.29 %
Tuta	5564 5511	4714 4486	677 807	173 218	84.72 % 81.40 %	12.17 % 14.64 %	3.11 % 3.96 %
Juno.com	5446 5539	4651 4551	627 781	168 207	85.40 % 82.16 %	11.51 % 14.10 %	3.08 % 3.74 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.