HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.763	52.236 48.627	11.235 14.148	1.172 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 76.26 %	17.49 % 22.19 %	1.82 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 5052	4000 3843	875 1128	96 123	80.84 % 76.07 %	17.68 % 22.33 %	1.94 % 2.43 %
Elektronics	4767 4831	3908 3712	803 1058	84 118	81.98 % 76.84 %	16.84 % 21.90 %	1.76 % 2.44 %
Entertainment	4801 4928	3896 3748	843 1120	88 118	81.15 % 76.06 %	17.56 % 22.73 %	1.83 % 2.39 %
Cosmetics & Beauty	4762 5169	3897 3952	813 1129	88 122	81.84 % 76.46 %	17.07 % 21.84 %	1.85 % 2.36 %
Food & Drink	4908 4895	3987 3714	880 1094	92 120	81.23 % 75.87 %	17.93 % 22.35 %	1.87 % 2.45 %
Home & Garden	4970 4846	4027 3669	880 1102	93 114	81.03 % 75.71 %	17.71 % 22.74 %	1.87 % 2.35 %
Finance	5054 5029	4233 3930	764 1020	93 124	83.76 % 78.15 %	15.12 % 20.28 %	1.84 % 2.47 %
Health	5160 4894	4324 3867	778 954	94 102	83.80 % 79.02 %	15.08 % 19.49 %	1.82 % 2.08 %
Pets	5111 5017	4107 3813	942 1116	90 124	80.36 % 76.00 %	18.43 % 22.24 %	1.76 % 2.47 %
Sport & Fitness	5079 4830	4098 3686	916 1089	92 122	80.69 % 76.31 %	18.04 % 22.55 %	1.81 % 2.53 %
Job & Career	4919 4652	3914 3450	949 1120	94 111	79.57 % 74.16 %	19.29 % 24.08 %	1.91 % 2.39 %
Dating	4837 4736	3808 3479	976 1175	76 111	78.73 % 73.46 %	20.18 % 24.81 %	1.57 % 2.34 %
Other	4905 4884	4037 3764	816 1043	92 108	82.30 % 77.07 %	16.64 % 21.36 %	1.88 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4707	3645 3472	907 1154	88 120	79.31 % 73.76 %	19.73 % 24.52 %	1.91 % 2.55 %
Outlook Mail	4930 4784	3947 3620	908 1099	87 109	80.06 % 75.67 %	18.42 % 22.97 %	1.76 % 2.28 %
Yahoo Mail	4660 4589	3761 3508	842 1011	83 113	80.71 % 76.44 %	18.07 % 22.03 %	1.78 % 2.46 %
AOL Mail	4836 4500	3904 3398	893 1033	85 108	80.73 % 75.51 %	18.47 % 22.96 %	1.76 % 2.40 %
Mail.com	4772 4714	3915 3636	813 1004	78 109	82.04 % 77.13 %	17.04 % 21.30 %	1.63 % 2.31 %
Yandex Mail	4579 4643	3732 3521	804 1066	80 107	81.50 % 75.83 %	17.56 % 22.96 %	1.75 % 2.30 %
GMX Mail	4742 4574	3829 3450	852 1073	90 101	80.75 % 75.43 %	17.97 % 23.46 %	1.90 % 2.21 %
Zoho Mail	4617 4886	3788 3725	784 1097	78 110	82.04 % 76.24 %	16.98 % 22.45 %	1.69 % 2.25 %
ProtonMail	4548 4464	3748 3454	748 938	89 109	82.41 % 77.37 %	16.45 % 21.01 %	1.96 % 2.44 %
Custom Mail	4592 4727	3825 3657	710 984	85 116	83.30 % 77.36 %	15.46 % 20.82 %	1.85 % 2.45 %
iCloud Mail	4740 4605	3726 3400	955 1120	83 114	78.61 % 73.83 %	20.15 % 24.32 %	1.75 % 2.48 %
Tuta	4574 4628	3807 3589	725 983	88 114	83.23 % 77.55 %	15.85 % 21.24 %	1.92 % 2.46 %
Juno.com	4790 4703	3997 3654	726 967	93 110	83.44 % 77.70 %	15.16 % 20.56 %	1.94 % 2.34 %
Mailfence	3245 3239	2612 2543	568 619	65 77	80.49 % 78.51 %	17.50 % 19.11 %	2.00 % 2.38 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.