HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.185	51.754 50.153	12.850 13.533	1.314 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 76.94 %	19.49 % 20.76 %	1.99 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5061	3892 3889	1017 1054	97 118	77.75 % 76.84 %	20.32 % 20.83 %	1.94 % 2.33 %
Elektronics	4972 5043	3952 3919	926 1007	94 117	79.49 % 77.71 %	18.62 % 19.97 %	1.89 % 2.32 %
Entertainment	5114 5009	3993 3816	1024 1073	97 120	78.08 % 76.18 %	20.02 % 21.42 %	1.90 % 2.40 %
Cosmetics & Beauty	4878 5165	3860 3989	919 1056	99 120	79.13 % 77.23 %	18.84 % 20.45 %	2.03 % 2.32 %
Food & Drink	5047 5126	3961 3916	983 1094	103 116	78.48 % 76.39 %	19.48 % 21.34 %	2.04 % 2.26 %
Home & Garden	5030 4941	3924 3776	1000 1057	106 108	78.01 % 76.42 %	19.88 % 21.39 %	2.11 % 2.19 %
Finance	5087 4994	4141 4012	845 860	101 122	81.40 % 80.34 %	16.61 % 17.22 %	1.99 % 2.44 %
Health	5242 5103	4295 4121	833 869	114 113	81.93 % 80.76 %	15.89 % 17.03 %	2.17 % 2.21 %
Pets	5249 5124	4084 3911	1065 1090	100 123	77.81 % 76.33 %	20.29 % 21.27 %	1.91 % 2.40 %
Sport & Fitness	5118 4949	3983 3797	1036 1030	99 122	77.82 % 76.72 %	20.24 % 20.81 %	1.93 % 2.47 %
Job & Career	4920 4643	3733 3435	1086 1105	101 103	75.87 % 73.98 %	22.07 % 23.80 %	2.05 % 2.22 %
Dating	5185 5001	3895 3629	1199 1261	91 111	75.12 % 72.57 %	23.12 % 25.21 %	1.76 % 2.22 %
Other	5070 5026	4041 3943	917 977	112 106	79.70 % 78.45 %	18.09 % 19.44 %	2.21 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4467	3413 3273	1063 1084	98 110	74.62 % 73.27 %	23.24 % 24.27 %	2.14 % 2.46 %
Outlook Mail	4751 4749	3647 3602	1018 1046	86 101	76.76 % 75.85 %	21.43 % 22.03 %	1.81 % 2.13 %
Yahoo Mail	4783 4588	3724 3513	963 970	96 105	77.86 % 76.57 %	20.13 % 21.14 %	2.01 % 2.29 %
AOL Mail	4888 4540	3789 3433	1005 999	94 108	77.52 % 75.62 %	20.56 % 22.00 %	1.92 % 2.38 %
Mail.com	4735 4832	3750 3771	902 952	83 109	79.20 % 78.04 %	19.05 % 19.70 %	1.75 % 2.26 %
Yandex Mail	4625 4701	3626 3574	906 1021	93 106	78.40 % 76.03 %	19.59 % 21.72 %	2.01 % 2.25 %
GMX Mail	4740 4503	3654 3390	987 1019	99 94	77.09 % 75.28 %	20.82 % 22.63 %	2.09 % 2.09 %
Zoho Mail	4646 4711	3703 3628	864 977	79 106	79.70 % 77.01 %	18.60 % 20.74 %	1.70 % 2.25 %
ProtonMail	4559 4501	3626 3552	839 840	94 109	79.53 % 78.92 %	18.40 % 18.66 %	2.06 % 2.42 %
Custom Mail	4571 4741	3700 3784	774 846	97 111	80.95 % 79.81 %	16.93 % 17.84 %	2.12 % 2.34 %
iCloud Mail	4710 4564	3519 3364	1100 1091	91 109	74.71 % 73.71 %	23.35 % 23.90 %	1.93 % 2.39 %
Tuta	4704 4795	3810 3785	793 899	101 111	80.99 % 78.94 %	16.86 % 18.75 %	2.15 % 2.31 %
Juno.com	4861 4717	3974 3724	786 885	101 108	81.75 % 78.95 %	16.17 % 18.76 %	2.08 % 2.29 %
Mailfence	4771 4776	3819 3760	850 904	102 112	80.05 % 78.73 %	17.82 % 18.93 %	2.14 % 2.35 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.