HubSpot and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 44.630	345.114 35.409	80.069 7.341	13.678 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 79.34 %	18.24 % 16.45 %	3.12 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3531	27698 2886	5258 517	927 128	81.75 % 81.73 %	15.52 % 14.64 %	2.74 % 3.63 %
Elektronics	33926 3448	26921 2744	6027 545	978 159	79.35 % 79.58 %	17.77 % 15.81 %	2.88 % 4.61 %
Entertainment	33823 3446	26496 2717	6199 576	1128 153	78.34 % 78.85 %	18.33 % 16.72 %	3.34 % 4.44 %
Cosmetics & Beauty	33971 3476	26646 2760	6251 576	1074 140	78.44 % 79.40 %	18.40 % 16.57 %	3.16 % 4.03 %
Food & Drink	33527 3502	27335 2868	5219 510	973 124	81.53 % 81.90 %	15.57 % 14.56 %	2.90 % 3.54 %
Home & Garden	33831 3408	27669 2774	5231 494	931 140	81.79 % 81.40 %	15.46 % 14.50 %	2.75 % 4.11 %
Finance	33917 3412	25564 2617	7190 632	1163 163	75.37 % 76.70 %	21.20 % 18.52 %	3.43 % 4.78 %
Health	33520 3384	25605 2645	6809 588	1106 151	76.39 % 78.16 %	20.31 % 17.38 %	3.30 % 4.46 %
Pets	33797 3326	27211 2674	5578 508	1008 144	80.51 % 80.40 %	16.50 % 15.27 %	2.98 % 4.33 %
Sport & Fitness	33692 3524	26140 2753	6465 619	1087 152	77.59 % 78.12 %	19.19 % 17.57 %	3.23 % 4.31 %
Job & Career	33381 3437	25631 2661	6576 640	1174 136	76.78 % 77.42 %	19.70 % 18.62 %	3.52 % 3.96 %
Dating	34015 3383	25070 2600	7776 618	1169 165	73.70 % 76.85 %	22.86 % 18.27 %	3.44 % 4.88 %
Other	33578 3353	27128 2710	5490 518	960 125	80.79 % 80.82 %	16.35 % 15.45 %	2.86 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3332	32383 2455	9353 701	1519 176	74.87 % 73.68 %	21.62 % 21.04 %	3.51 % 5.28 %
Outlook Mail	43108 3377	32639 2603	8956 611	1513 163	75.71 % 77.08 %	20.78 % 18.09 %	3.51 % 4.83 %
Yahoo Mail	42930 3413	33638 2698	7935 572	1357 143	78.36 % 79.05 %	18.48 % 16.76 %	3.16 % 4.19 %
AOL Mail	42501 3581	33342 2809	7843 606	1316 166	78.45 % 78.44 %	18.45 % 16.92 %	3.10 % 4.64 %
Mail.com	42947 3414	34146 2740	7504 537	1297 137	79.51 % 80.26 %	17.47 % 15.73 %	3.02 % 4.01 %
Yandex Mail	43116 3442	33098 2664	8560 617	1458 161	76.77 % 77.40 %	19.85 % 17.93 %	3.38 % 4.68 %
GMX Mail	43066 3346	34063 2737	7747 491	1256 118	79.09 % 81.80 %	17.99 % 14.67 %	2.92 % 3.53 %
Zoho Mail	42450 3381	34150 2743	7062 506	1238 132	80.45 % 81.13 %	16.64 % 14.97 %	2.92 % 3.90 %
ProtonMail	42534 3475	34351 2866	7037 494	1146 115	80.76 % 82.47 %	16.54 % 14.22 %	2.69 % 3.31 %
Custom Mail	42667 3448	34818 2827	6665 491	1184 130	81.60 % 81.99 %	15.62 % 14.24 %	2.77 % 3.77 %
iCloud Mail	3292 3557	2580 2691	562 710	150 156	78.37 % 75.65 %	17.07 % 19.96 %	4.56 % 4.39 %
Tuta	3521 3433	2962 2774	437 510	122 149	84.12 % 80.80 %	12.41 % 14.86 %	3.46 % 4.34 %
Juno.com	3474 3431	2944 2802	408 495	122 134	84.74 % 81.67 %	11.74 % 14.43 %	3.51 % 3.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.