HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 64.932	50.685 50.153	13.324 13.282	1.463 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.24 %	20.35 % 20.46 %	2.23 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 5103	3776 3943	1012 1047	107 113	77.14 % 77.27 %	20.67 % 20.52 %	2.19 % 2.21 %
Elektronics	4936 4961	3863 3866	964 977	109 118	78.26 % 77.93 %	19.53 % 19.69 %	2.21 % 2.38 %
Entertainment	5054 5086	3903 3899	1046 1062	105 125	77.23 % 76.66 %	20.70 % 20.88 %	2.08 % 2.46 %
Cosmetics & Beauty	4988 5102	3870 3963	1010 1018	108 121	77.59 % 77.68 %	20.25 % 19.95 %	2.17 % 2.37 %
Food & Drink	5071 5136	3918 3928	1036 1081	117 127	77.26 % 76.48 %	20.43 % 21.05 %	2.31 % 2.47 %
Home & Garden	5056 4813	3891 3675	1046 1031	119 107	76.96 % 76.36 %	20.69 % 21.42 %	2.35 % 2.22 %
Finance	4956 5025	3977 4057	869 845	110 123	80.25 % 80.74 %	17.53 % 16.82 %	2.22 % 2.45 %
Health	5162 4953	4162 3995	873 846	127 112	80.63 % 80.66 %	16.91 % 17.08 %	2.46 % 2.26 %
Pets	5158 4990	3933 3847	1102 1031	123 112	76.25 % 77.09 %	21.36 % 20.66 %	2.38 % 2.24 %
Sport & Fitness	5076 4946	3909 3810	1065 1018	102 118	77.01 % 77.03 %	20.98 % 20.58 %	2.01 % 2.39 %
Job & Career	4884 4725	3672 3533	1100 1091	112 101	75.18 % 74.77 %	22.52 % 23.09 %	2.29 % 2.14 %
Dating	5216 5071	3849 3680	1263 1282	104 109	73.79 % 72.57 %	24.21 % 25.28 %	1.99 % 2.15 %
Other	5020 5021	3962 3957	938 953	120 111	78.92 % 78.81 %	18.69 % 18.98 %	2.39 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4574	3380 3353	1111 1124	113 97	73.41 % 73.31 %	24.13 % 24.57 %	2.45 % 2.12 %
Outlook Mail	4670 4731	3530 3584	1042 1046	98 101	75.59 % 75.76 %	22.31 % 22.11 %	2.10 % 2.13 %
Yahoo Mail	4833 4397	3698 3385	1029 917	106 95	76.52 % 76.98 %	21.29 % 20.86 %	2.19 % 2.16 %
AOL Mail	4796 4653	3648 3547	1041 993	107 113	76.06 % 76.23 %	21.71 % 21.34 %	2.23 % 2.43 %
Mail.com	4642 4754	3626 3721	919 926	97 107	78.11 % 78.27 %	19.80 % 19.48 %	2.09 % 2.25 %
Yandex Mail	4476 4689	3445 3607	935 980	96 102	76.97 % 76.92 %	20.89 % 20.90 %	2.14 % 2.18 %
GMX Mail	4705 4629	3593 3482	1010 1048	102 99	76.37 % 75.22 %	21.47 % 22.64 %	2.17 % 2.14 %
Zoho Mail	4616 4600	3636 3586	890 907	90 107	78.77 % 77.96 %	19.28 % 19.72 %	1.95 % 2.33 %
ProtonMail	4477 4628	3518 3668	852 854	107 106	78.58 % 79.26 %	19.03 % 18.45 %	2.39 % 2.29 %
Custom Mail	4604 4683	3686 3768	813 799	105 116	80.06 % 80.46 %	17.66 % 17.06 %	2.28 % 2.48 %
iCloud Mail	4827 4593	3553 3406	1168 1080	106 107	73.61 % 74.16 %	24.20 % 23.51 %	2.20 % 2.33 %
Tuta	4676 4570	3733 3628	831 829	112 113	79.83 % 79.39 %	17.77 % 18.14 %	2.40 % 2.47 %
Juno.com	4780 4647	3858 3662	813 869	109 116	80.71 % 78.80 %	17.01 % 18.70 %	2.28 % 2.50 %
Mailfence	4766 4784	3781 3756	870 910	115 118	79.33 % 78.51 %	18.25 % 19.02 %	2.41 % 2.47 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.