HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 64.970	50.869 49.945	13.378 13.532	1.453 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.87 %	20.36 % 20.83 %	2.21 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 5069	3826 3921	1050 1037	110 111	76.73 % 77.35 %	21.06 % 20.46 %	2.21 % 2.19 %
Elektronics	5025 4956	3942 3829	976 1009	107 118	78.45 % 77.26 %	19.42 % 20.36 %	2.13 % 2.38 %
Entertainment	5037 4997	3877 3813	1056 1061	104 123	76.97 % 76.31 %	20.96 % 21.23 %	2.06 % 2.46 %
Cosmetics & Beauty	4901 5082	3811 3911	982 1052	108 119	77.76 % 76.96 %	20.04 % 20.70 %	2.20 % 2.34 %
Food & Drink	5093 5121	3945 3910	1031 1093	117 118	77.46 % 76.35 %	20.24 % 21.34 %	2.30 % 2.30 %
Home & Garden	5017 4885	3868 3714	1033 1063	116 108	77.10 % 76.03 %	20.59 % 21.76 %	2.31 % 2.21 %
Finance	5013 4986	4028 4004	875 859	110 123	80.35 % 80.30 %	17.45 % 17.23 %	2.19 % 2.47 %
Health	5187 5064	4192 4078	871 873	124 113	80.82 % 80.53 %	16.79 % 17.24 %	2.39 % 2.23 %
Pets	5250 5145	4012 3945	1121 1080	117 120	76.42 % 76.68 %	21.35 % 20.99 %	2.23 % 2.33 %
Sport & Fitness	5096 4935	3913 3787	1077 1027	106 121	76.79 % 76.74 %	21.13 % 20.81 %	2.08 % 2.45 %
Job & Career	4881 4611	3657 3408	1111 1101	113 102	74.92 % 73.91 %	22.76 % 23.88 %	2.32 % 2.21 %
Dating	5203 5050	3839 3651	1262 1289	102 110	73.78 % 72.30 %	24.26 % 25.52 %	1.96 % 2.18 %
Other	5011 5069	3959 3974	933 988	119 107	79.01 % 78.40 %	18.62 % 19.49 %	2.37 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4569	3337 3357	1092 1109	112 103	73.49 % 73.47 %	24.05 % 24.27 %	2.47 % 2.25 %
Outlook Mail	4712 4754	3569 3604	1047 1051	96 99	75.74 % 75.81 %	22.22 % 22.11 %	2.04 % 2.08 %
Yahoo Mail	4775 4473	3655 3414	1016 953	104 106	76.54 % 76.32 %	21.28 % 21.31 %	2.18 % 2.37 %
AOL Mail	4783 4547	3644 3435	1036 1005	103 107	76.19 % 75.54 %	21.66 % 22.10 %	2.15 % 2.35 %
Mail.com	4713 4722	3678 3686	939 929	96 107	78.04 % 78.06 %	19.92 % 19.67 %	2.04 % 2.27 %
Yandex Mail	4520 4631	3477 3519	946 1008	97 104	76.92 % 75.99 %	20.93 % 21.77 %	2.15 % 2.25 %
GMX Mail	4751 4530	3620 3396	1029 1042	102 92	76.19 % 74.97 %	21.66 % 23.00 %	2.15 % 2.03 %
Zoho Mail	4699 4641	3707 3576	903 957	89 108	78.89 % 77.05 %	19.22 % 20.62 %	1.89 % 2.33 %
ProtonMail	4550 4655	3571 3674	874 871	105 110	78.48 % 78.93 %	19.21 % 18.71 %	2.31 % 2.36 %
Custom Mail	4673 4671	3734 3740	830 821	109 110	79.91 % 80.07 %	17.76 % 17.58 %	2.33 % 2.35 %
iCloud Mail	4755 4667	3497 3451	1153 1106	105 110	73.54 % 73.94 %	24.25 % 23.70 %	2.21 % 2.36 %
Tuta	4640 4712	3706 3707	822 891	112 114	79.87 % 78.67 %	17.72 % 18.91 %	2.41 % 2.42 %
Juno.com	4835 4667	3900 3677	825 879	110 111	80.66 % 78.79 %	17.06 % 18.83 %	2.28 % 2.38 %
Mailfence	4753 4731	3774 3709	866 910	113 112	79.40 % 78.40 %	18.22 % 19.23 %	2.38 % 2.37 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.