HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 76.303	58.417 58.002	16.122 16.304	1.778 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 76.02 %	21.13 % 21.37 %	2.33 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 5965	4399 4487	1231 1329	129 149	76.38 % 75.22 %	21.38 % 22.28 %	2.24 % 2.50 %
Elektronics	5987 5985	4618 4561	1228 1263	141 161	77.13 % 76.21 %	20.51 % 21.10 %	2.36 % 2.69 %
Entertainment	5705 5627	4350 4248	1225 1238	130 141	76.25 % 75.49 %	21.47 % 22.00 %	2.28 % 2.51 %
Cosmetics & Beauty	5801 5894	4416 4530	1253 1201	132 163	76.12 % 76.86 %	21.60 % 20.38 %	2.28 % 2.77 %
Food & Drink	5993 5868	4578 4443	1270 1272	145 153	76.39 % 75.72 %	21.19 % 21.68 %	2.42 % 2.61 %
Home & Garden	5838 5755	4482 4323	1223 1277	133 155	76.77 % 75.12 %	20.95 % 22.19 %	2.28 % 2.69 %
Finance	5546 5902	4457 4678	968 1065	121 159	80.36 % 79.26 %	17.45 % 18.04 %	2.18 % 2.69 %
Health	6076 5737	4856 4557	1069 1031	151 149	79.92 % 79.43 %	17.59 % 17.97 %	2.49 % 2.60 %
Pets	6015 5824	4559 4417	1312 1263	144 144	75.79 % 75.84 %	21.81 % 21.69 %	2.39 % 2.47 %
Sport & Fitness	5788 5806	4417 4418	1236 1236	135 152	76.31 % 76.09 %	21.35 % 21.29 %	2.33 % 2.62 %
Job & Career	6033 5890	4488 4309	1407 1422	138 159	74.39 % 73.16 %	23.32 % 24.14 %	2.29 % 2.70 %
Dating	6032 6018	4316 4339	1576 1532	140 147	71.55 % 72.10 %	26.13 % 25.46 %	2.32 % 2.44 %
Other	5744 6032	4481 4692	1124 1175	139 165	78.01 % 77.79 %	19.57 % 19.48 %	2.42 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5318	3926 3857	1378 1331	131 130	72.24 % 72.53 %	25.35 % 25.03 %	2.41 % 2.44 %
Outlook Mail	5458 5423	4093 4041	1252 1244	113 138	74.99 % 74.52 %	22.94 % 22.94 %	2.07 % 2.54 %
Yahoo Mail	5693 5322	4265 3990	1295 1195	133 137	74.92 % 74.97 %	22.75 % 22.45 %	2.34 % 2.57 %
AOL Mail	5472 5577	4130 4194	1215 1233	127 150	75.48 % 75.20 %	22.20 % 22.11 %	2.32 % 2.69 %
Mail.com	5610 5353	4339 4129	1140 1089	131 135	77.34 % 77.13 %	20.32 % 20.34 %	2.34 % 2.52 %
Yandex Mail	5237 5352	3993 4026	1139 1185	105 141	76.25 % 75.22 %	21.75 % 22.14 %	2.00 % 2.63 %
GMX Mail	5568 5779	4176 4295	1264 1318	128 166	75.00 % 74.32 %	22.70 % 22.81 %	2.30 % 2.87 %
Zoho Mail	5406 5400	4191 4167	1080 1098	135 135	77.52 % 77.17 %	19.98 % 20.33 %	2.50 % 2.50 %
ProtonMail	5386 5471	4259 4286	996 1046	131 139	79.08 % 78.34 %	18.49 % 19.12 %	2.43 % 2.54 %
Custom Mail	5249 5498	4188 4336	943 1018	118 144	79.79 % 78.87 %	17.97 % 18.52 %	2.25 % 2.62 %
iCloud Mail	5507 5408	4018 3906	1347 1364	142 138	72.96 % 72.23 %	24.46 % 25.22 %	2.58 % 2.55 %
Tuta	5269 5273	4132 4094	1014 1033	123 146	78.42 % 77.64 %	19.24 % 19.59 %	2.33 % 2.77 %
Juno.com	5456 5599	4291 4363	1044 1079	121 157	78.65 % 77.92 %	19.13 % 19.27 %	2.22 % 2.80 %
Mailfence	5571 5530	4416 4318	1015 1071	140 141	79.27 % 78.08 %	18.22 % 19.37 %	2.51 % 2.55 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.