HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.060	58.655 58.104	15.934 16.008	1.789 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 76.39 %	20.86 % 21.05 %	2.34 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5920	4409 4466	1221 1304	122 150	76.65 % 75.44 %	21.23 % 22.03 %	2.12 % 2.53 %
Elektronics	5967 6080	4611 4671	1220 1248	136 161	77.28 % 76.83 %	20.45 % 20.53 %	2.28 % 2.65 %
Entertainment	5777 5696	4429 4328	1221 1220	127 148	76.67 % 75.98 %	21.14 % 21.42 %	2.20 % 2.60 %
Cosmetics & Beauty	5840 5831	4492 4492	1219 1183	129 156	76.92 % 77.04 %	20.87 % 20.29 %	2.21 % 2.68 %
Food & Drink	6046 5938	4629 4519	1268 1272	149 147	76.56 % 76.10 %	20.97 % 21.42 %	2.46 % 2.48 %
Home & Garden	5763 5605	4424 4257	1207 1206	132 142	76.77 % 75.95 %	20.94 % 21.52 %	2.29 % 2.53 %
Finance	5687 5835	4538 4637	1014 1042	135 156	79.80 % 79.47 %	17.83 % 17.86 %	2.37 % 2.67 %
Health	6033 5816	4832 4649	1042 1018	159 149	80.09 % 79.93 %	17.27 % 17.50 %	2.64 % 2.56 %
Pets	5958 5821	4514 4443	1299 1241	145 137	75.76 % 76.33 %	21.80 % 21.32 %	2.43 % 2.35 %
Sport & Fitness	5774 5852	4424 4474	1223 1225	127 153	76.62 % 76.45 %	21.18 % 20.93 %	2.20 % 2.61 %
Job & Career	5844 5698	4351 4193	1355 1364	138 141	74.45 % 73.59 %	23.19 % 23.94 %	2.36 % 2.47 %
Dating	6035 5975	4362 4290	1533 1541	140 144	72.28 % 71.80 %	25.40 % 25.79 %	2.32 % 2.41 %
Other	5902 5993	4640 4685	1112 1144	150 164	78.62 % 78.17 %	18.84 % 19.09 %	2.54 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5250	3965 3818	1359 1308	141 124	72.55 % 72.72 %	24.87 % 24.91 %	2.58 % 2.36 %
Outlook Mail	5319 5514	3985 4135	1216 1237	118 142	74.92 % 74.99 %	22.86 % 22.43 %	2.22 % 2.58 %
Yahoo Mail	5777 5260	4363 3954	1282 1172	132 134	75.52 % 75.17 %	22.19 % 22.28 %	2.28 % 2.55 %
AOL Mail	5568 5457	4225 4105	1216 1210	127 142	75.88 % 75.22 %	21.84 % 22.17 %	2.28 % 2.60 %
Mail.com	5561 5460	4317 4233	1112 1091	132 136	77.63 % 77.53 %	20.00 % 19.98 %	2.37 % 2.49 %
Yandex Mail	5259 5380	4017 4061	1129 1186	113 133	76.38 % 75.48 %	21.47 % 22.04 %	2.15 % 2.47 %
GMX Mail	5487 5467	4123 4087	1235 1234	129 146	75.14 % 74.76 %	22.51 % 22.57 %	2.35 % 2.67 %
Zoho Mail	5411 5426	4228 4201	1060 1092	123 133	78.14 % 77.42 %	19.59 % 20.13 %	2.27 % 2.45 %
ProtonMail	5330 5425	4190 4264	1014 1025	126 136	78.61 % 78.60 %	19.02 % 18.89 %	2.36 % 2.51 %
Custom Mail	5367 5513	4276 4405	966 967	125 141	79.67 % 79.90 %	18.00 % 17.54 %	2.33 % 2.56 %
iCloud Mail	5558 5455	4065 3973	1358 1341	135 141	73.14 % 72.83 %	24.43 % 24.58 %	2.43 % 2.58 %
Tuta	5318 5400	4203 4241	991 1016	124 143	79.03 % 78.54 %	18.63 % 18.81 %	2.33 % 2.65 %
Juno.com	5468 5523	4353 4308	988 1062	127 153	79.61 % 78.00 %	18.07 % 19.23 %	2.32 % 2.77 %
Mailfence	5490 5530	4345 4319	1008 1067	137 144	79.14 % 78.10 %	18.36 % 19.29 %	2.50 % 2.60 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.