HubSpot and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 62.600	359.849 49.846	82.504 10.115	14.301 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 79.63 %	18.07 % 16.16 %	3.13 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 4926	28885 4050	5425 706	969 170	81.88 % 82.22 %	15.38 % 14.33 %	2.75 % 3.45 %
Elektronics	35256 4870	28050 3891	6192 755	1014 224	79.56 % 79.90 %	17.56 % 15.50 %	2.88 % 4.60 %
Entertainment	35251 4832	27666 3841	6396 788	1189 203	78.48 % 79.49 %	18.14 % 16.31 %	3.37 % 4.20 %
Cosmetics & Beauty	35321 4831	27763 3848	6434 785	1124 198	78.60 % 79.65 %	18.22 % 16.25 %	3.18 % 4.10 %
Food & Drink	34914 4850	28512 3981	5385 691	1017 178	81.66 % 82.08 %	15.42 % 14.25 %	2.91 % 3.67 %
Home & Garden	35241 4866	28865 3970	5399 693	977 203	81.91 % 81.59 %	15.32 % 14.24 %	2.77 % 4.17 %
Finance	35273 4748	26648 3655	7408 869	1217 224	75.55 % 76.98 %	21.00 % 18.30 %	3.45 % 4.72 %
Health	34872 4733	26713 3723	7011 810	1148 200	76.60 % 78.66 %	20.10 % 17.11 %	3.29 % 4.23 %
Pets	35205 4681	28390 3788	5759 703	1056 190	80.64 % 80.92 %	16.36 % 15.02 %	3.00 % 4.06 %
Sport & Fitness	35104 4964	27286 3898	6673 854	1145 212	77.73 % 78.53 %	19.01 % 17.20 %	3.26 % 4.27 %
Job & Career	34648 4779	26653 3691	6774 877	1221 211	76.93 % 77.23 %	19.55 % 18.35 %	3.52 % 4.42 %
Dating	35384 4790	26182 3681	7991 863	1211 246	73.99 % 76.85 %	22.58 % 18.02 %	3.42 % 5.14 %
Other	34906 4730	28236 3829	5657 721	1013 180	80.89 % 80.95 %	16.21 % 15.24 %	2.90 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 4720	33411 3489	9600 979	1596 252	74.90 % 73.92 %	21.52 % 20.74 %	3.58 % 5.34 %
Outlook Mail	44502 4764	33770 3697	9168 842	1564 225	75.88 % 77.60 %	20.60 % 17.67 %	3.51 % 4.72 %
Yahoo Mail	44271 4881	34743 3866	8124 807	1404 208	78.48 % 79.21 %	18.35 % 16.53 %	3.17 % 4.26 %
AOL Mail	43866 5010	34462 3936	8034 834	1370 240	78.56 % 78.56 %	18.31 % 16.65 %	3.12 % 4.79 %
Mail.com	44268 4802	35247 3848	7681 748	1340 206	79.62 % 80.13 %	17.35 % 15.58 %	3.03 % 4.29 %
Yandex Mail	44585 4750	34290 3699	8780 836	1515 215	76.91 % 77.87 %	19.69 % 17.60 %	3.40 % 4.53 %
GMX Mail	44430 4695	35220 3848	7910 679	1300 168	79.27 % 81.96 %	17.80 % 14.46 %	2.93 % 3.58 %
Zoho Mail	43845 4771	35326 3879	7231 699	1288 193	80.57 % 81.30 %	16.49 % 14.65 %	2.94 % 4.05 %
ProtonMail	43918 4917	35532 4076	7193 679	1193 162	80.91 % 82.90 %	16.38 % 13.81 %	2.72 % 3.29 %
Custom Mail	44012 4805	35982 3942	6819 676	1211 187	81.75 % 82.04 %	15.49 % 14.07 %	2.75 % 3.89 %
iCloud Mail	4641 4874	3635 3717	801 956	205 201	78.32 % 76.26 %	17.26 % 19.61 %	4.42 % 4.12 %
Tuta	4896 4790	4136 3887	603 700	157 203	84.48 % 81.15 %	12.32 % 14.61 %	3.21 % 4.24 %
Juno.com	4813 4821	4095 3962	560 680	158 179	85.08 % 82.18 %	11.64 % 14.10 %	3.28 % 3.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.