HubSpot and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 8.948	316.083 7.254	75.022 1.355	12.318 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 81.07 %	18.60 % 15.14 %	3.05 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 729	25382 605	4916 100	832 24	81.54 % 82.99 %	15.79 % 13.72 %	2.67 % 3.29 %
Elektronics	31248 713	24699 583	5667 102	882 28	79.04 % 81.77 %	18.14 % 14.31 %	2.82 % 3.93 %
Entertainment	31042 684	24223 553	5801 107	1018 24	78.03 % 80.85 %	18.69 % 15.64 %	3.28 % 3.51 %
Cosmetics & Beauty	31281 667	24453 542	5865 106	963 19	78.17 % 81.26 %	18.75 % 15.89 %	3.08 % 2.85 %
Food & Drink	30817 714	25060 590	4882 95	875 29	81.32 % 82.63 %	15.84 % 13.31 %	2.84 % 4.06 %
Home & Garden	31121 682	25376 568	4902 91	843 23	81.54 % 83.28 %	15.75 % 13.34 %	2.71 % 3.37 %
Finance	31122 697	23346 542	6738 118	1038 37	75.01 % 77.76 %	21.65 % 16.93 %	3.34 % 5.31 %
Health	30698 665	23328 525	6375 106	995 34	75.99 % 78.95 %	20.77 % 15.94 %	3.24 % 5.11 %
Pets	31152 664	25021 552	5234 92	897 20	80.32 % 83.13 %	16.80 % 13.86 %	2.88 % 3.01 %
Sport & Fitness	31046 673	23992 533	6062 111	992 29	77.28 % 79.20 %	19.53 % 16.49 %	3.20 % 4.31 %
Job & Career	30722 661	23506 528	6139 112	1077 21	76.51 % 79.88 %	19.98 % 16.94 %	3.51 % 3.18 %
Dating	31106 676	22770 527	7296 116	1040 33	73.20 % 77.96 %	23.46 % 17.16 %	3.34 % 4.88 %
Other	30938 723	24927 606	5145 99	866 18	80.57 % 83.82 %	16.63 % 13.69 %	2.80 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 693	30261 519	8833 139	1382 35	74.76 % 74.89 %	21.82 % 20.06 %	3.41 % 5.05 %
Outlook Mail	40491 665	30539 522	8543 111	1409 32	75.42 % 78.50 %	21.10 % 16.69 %	3.48 % 4.81 %
Yahoo Mail	40202 675	31413 536	7531 106	1258 33	78.14 % 79.41 %	18.73 % 15.70 %	3.13 % 4.89 %
AOL Mail	39757 720	31106 574	7444 113	1207 33	78.24 % 79.72 %	18.72 % 15.69 %	3.04 % 4.58 %
Mail.com	40160 654	31850 543	7115 90	1195 21	79.31 % 83.03 %	17.72 % 13.76 %	2.98 % 3.21 %
Yandex Mail	40450 716	30967 558	8140 118	1343 40	76.56 % 77.93 %	20.12 % 16.48 %	3.32 % 5.59 %
GMX Mail	40450 699	31876 582	7414 94	1160 23	78.80 % 83.26 %	18.33 % 13.45 %	2.87 % 3.29 %
Zoho Mail	39721 710	31860 587	6714 97	1147 26	80.21 % 82.68 %	16.90 % 13.66 %	2.89 % 3.66 %
ProtonMail	39914 666	32131 560	6726 88	1057 18	80.50 % 84.08 %	16.85 % 13.21 %	2.65 % 2.70 %
Custom Mail	39775 637	32374 547	6310 81	1091 9	81.39 % 85.87 %	15.86 % 12.72 %	2.74 % 1.41 %
iCloud Mail	635 719	502 555	100 134	33 30	79.06 % 77.19 %	15.75 % 18.64 %	5.20 % 4.17 %
Tuta	689 692	596 579	77 92	16 21	86.50 % 83.67 %	11.18 % 13.29 %	2.32 % 3.03 %
Juno.com	703 702	608 592	75 92	20 18	86.49 % 84.33 %	10.67 % 13.11 %	2.84 % 2.56 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.