SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 65.221	50.153 50.522	13.533 13.308	1.499 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 77.46 %	20.76 % 20.40 %	2.30 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5244	3889 4070	1054 1061	118 113	76.84 % 77.61 %	20.83 % 20.23 %	2.33 % 2.15 %
Elektronics	5043 5223	3919 3994	1007 1117	117 112	77.71 % 76.47 %	19.97 % 21.39 %	2.32 % 2.14 %
Entertainment	5009 4979	3816 3862	1073 1015	120 102	76.18 % 77.57 %	21.42 % 20.39 %	2.40 % 2.05 %
Cosmetics & Beauty	5165 5137	3989 4025	1056 1011	120 101	77.23 % 78.35 %	20.45 % 19.68 %	2.32 % 1.97 %
Food & Drink	5126 5047	3916 3894	1094 1052	116 101	76.39 % 77.15 %	21.34 % 20.84 %	2.26 % 2.00 %
Home & Garden	4941 4939	3776 3799	1057 1033	108 107	76.42 % 76.92 %	21.39 % 20.92 %	2.19 % 2.17 %
Finance	4994 5045	4012 4043	860 884	122 118	80.34 % 80.14 %	17.22 % 17.52 %	2.44 % 2.34 %
Health	5103 4903	4121 3992	869 797	113 114	80.76 % 81.42 %	17.03 % 16.26 %	2.21 % 2.33 %
Pets	5124 4935	3911 3814	1090 1012	123 109	76.33 % 77.28 %	21.27 % 20.51 %	2.40 % 2.21 %
Sport & Fitness	4949 5102	3797 3899	1030 1097	122 106	76.72 % 76.42 %	20.81 % 21.50 %	2.47 % 2.08 %
Job & Career	4643 4843	3435 3649	1105 1094	103 100	73.98 % 75.35 %	23.80 % 22.59 %	2.22 % 2.06 %
Dating	5001 4874	3629 3582	1261 1186	111 106	72.57 % 73.49 %	25.21 % 24.33 %	2.22 % 2.17 %
Other	5026 4950	3943 3899	977 949	106 102	78.45 % 78.77 %	19.44 % 19.17 %	2.11 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4494	3273 3282	1084 1117	110 95	73.27 % 73.03 %	24.27 % 24.86 %	2.46 % 2.11 %
Outlook Mail	4749 4608	3602 3453	1046 1050	101 105	75.85 % 74.93 %	22.03 % 22.79 %	2.13 % 2.28 %
Yahoo Mail	4588 4711	3513 3606	970 1007	105 98	76.57 % 76.54 %	21.14 % 21.38 %	2.29 % 2.08 %
AOL Mail	4540 4830	3433 3694	999 1035	108 101	75.62 % 76.48 %	22.00 % 21.43 %	2.38 % 2.09 %
Mail.com	4832 4668	3771 3676	952 897	109 95	78.04 % 78.75 %	19.70 % 19.22 %	2.26 % 2.04 %
Yandex Mail	4701 4542	3574 3490	1021 954	106 98	76.03 % 76.84 %	21.72 % 21.00 %	2.25 % 2.16 %
GMX Mail	4503 4580	3390 3461	1019 1028	94 91	75.28 % 75.57 %	22.63 % 22.45 %	2.09 % 1.99 %
Zoho Mail	4711 4790	3628 3801	977 883	106 106	77.01 % 79.35 %	20.74 % 18.43 %	2.25 % 2.21 %
ProtonMail	4501 4708	3552 3742	840 856	109 110	78.92 % 79.48 %	18.66 % 18.18 %	2.42 % 2.34 %
Custom Mail	4741 4551	3784 3664	846 795	111 92	79.81 % 80.51 %	17.84 % 17.47 %	2.34 % 2.02 %
iCloud Mail	4564 4549	3364 3355	1091 1097	109 97	73.71 % 73.75 %	23.90 % 24.12 %	2.39 % 2.13 %
Tuta	4795 4777	3785 3784	899 894	111 99	78.94 % 79.21 %	18.75 % 18.71 %	2.31 % 2.07 %
Juno.com	4717 4921	3724 3939	885 874	108 108	78.95 % 80.04 %	18.76 % 17.76 %	2.29 % 2.19 %
Mailfence	4776 4492	3760 3575	904 821	112 96	78.73 % 79.59 %	18.93 % 18.28 %	2.35 % 2.14 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.