SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.763 63.889	48.627 50.007	14.148 12.907	1.517 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 78.27 %	22.19 % 20.20 %	2.38 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5052 5227	3843 4110	1128 1055	123 115	76.07 % 78.63 %	22.33 % 20.18 %	2.43 % 2.20 %
Elektronics	4831 5047	3712 3909	1058 1037	118 107	76.84 % 77.45 %	21.90 % 20.55 %	2.44 % 2.12 %
Entertainment	4928 4880	3748 3801	1120 959	118 101	76.06 % 77.89 %	22.73 % 19.65 %	2.39 % 2.07 %
Cosmetics & Beauty	5169 4956	3952 3932	1129 968	122 105	76.46 % 79.34 %	21.84 % 19.53 %	2.36 % 2.12 %
Food & Drink	4895 4941	3714 3836	1094 1023	120 106	75.87 % 77.64 %	22.35 % 20.70 %	2.45 % 2.15 %
Home & Garden	4846 4849	3669 3782	1102 1024	114 108	75.71 % 78.00 %	22.74 % 21.12 %	2.35 % 2.23 %
Finance	5029 4989	3930 4007	1020 914	124 116	78.15 % 80.32 %	20.28 % 18.32 %	2.47 % 2.33 %
Health	4894 4749	3867 3852	954 833	102 105	79.02 % 81.11 %	19.49 % 17.54 %	2.08 % 2.21 %
Pets	5017 4871	3813 3794	1116 1001	124 112	76.00 % 77.89 %	22.24 % 20.55 %	2.47 % 2.30 %
Sport & Fitness	4830 5068	3686 3929	1089 1047	122 108	76.31 % 77.53 %	22.55 % 20.66 %	2.53 % 2.13 %
Job & Career	4652 4707	3450 3617	1120 1015	111 107	74.16 % 76.84 %	24.08 % 21.56 %	2.39 % 2.27 %
Dating	4736 4857	3479 3680	1175 1104	111 111	73.46 % 75.77 %	24.81 % 22.73 %	2.34 % 2.29 %
Other	4884 4748	3764 3758	1043 927	108 99	77.07 % 79.15 %	21.36 % 19.52 %	2.21 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4456	3472 3380	1154 1011	120 96	73.76 % 75.85 %	24.52 % 22.69 %	2.55 % 2.15 %
Outlook Mail	4784 4614	3620 3544	1099 1000	109 108	75.67 % 76.81 %	22.97 % 21.67 %	2.28 % 2.34 %
Yahoo Mail	4589 4702	3508 3633	1011 965	113 101	76.44 % 77.26 %	22.03 % 20.52 %	2.46 % 2.15 %
AOL Mail	4500 4805	3398 3702	1033 1019	108 105	75.51 % 77.04 %	22.96 % 21.21 %	2.40 % 2.19 %
Mail.com	4714 4686	3636 3685	1004 921	109 95	77.13 % 78.64 %	21.30 % 19.65 %	2.31 % 2.03 %
Yandex Mail	4643 4614	3521 3602	1066 971	107 98	75.83 % 78.07 %	22.96 % 21.04 %	2.30 % 2.12 %
GMX Mail	4574 4668	3450 3609	1073 973	101 97	75.43 % 77.31 %	23.46 % 20.84 %	2.21 % 2.08 %
Zoho Mail	4886 4755	3725 3801	1097 894	110 104	76.24 % 79.94 %	22.45 % 18.80 %	2.25 % 2.19 %
ProtonMail	4464 4645	3454 3715	938 880	109 106	77.37 % 79.98 %	21.01 % 18.95 %	2.44 % 2.28 %
Custom Mail	4727 4689	3657 3784	984 846	116 101	77.36 % 80.70 %	20.82 % 18.04 %	2.45 % 2.15 %
iCloud Mail	4605 4709	3400 3565	1120 1068	114 107	73.83 % 75.71 %	24.32 % 22.68 %	2.48 % 2.27 %
Tuta	4628 4776	3589 3789	983 916	114 104	77.55 % 79.33 %	21.24 % 19.18 %	2.46 % 2.18 %
Juno.com	4703 4787	3654 3838	967 885	110 113	77.70 % 80.18 %	20.56 % 18.49 %	2.34 % 2.36 %
Mailfence	3239 2983	2543 2360	619 558	77 65	78.51 % 79.11 %	19.11 % 18.71 %	2.38 % 2.18 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.