SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 75.803	58.104 59.143	16.008 15.151	1.948 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 78.02 %	21.05 % 19.99 %	2.56 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5945	4466 4635	1304 1195	150 115	75.44 % 77.96 %	22.03 % 20.10 %	2.53 % 1.93 %
Elektronics	6080 5832	4671 4507	1248 1205	161 120	76.83 % 77.28 %	20.53 % 20.66 %	2.65 % 2.06 %
Entertainment	5696 5829	4328 4528	1220 1182	148 119	75.98 % 77.68 %	21.42 % 20.28 %	2.60 % 2.04 %
Cosmetics & Beauty	5831 5850	4492 4594	1183 1140	156 116	77.04 % 78.53 %	20.29 % 19.49 %	2.68 % 1.98 %
Food & Drink	5938 5925	4519 4591	1272 1220	147 114	76.10 % 77.49 %	21.42 % 20.59 %	2.48 % 1.92 %
Home & Garden	5605 5896	4257 4608	1206 1172	142 116	75.95 % 78.15 %	21.52 % 19.88 %	2.53 % 1.97 %
Finance	5835 5613	4637 4540	1042 954	156 119	79.47 % 80.88 %	17.86 % 17.00 %	2.67 % 2.12 %
Health	5816 5766	4649 4725	1018 918	149 123	79.93 % 81.95 %	17.50 % 15.92 %	2.56 % 2.13 %
Pets	5821 5928	4443 4622	1241 1194	137 112	76.33 % 77.97 %	21.32 % 20.14 %	2.35 % 1.89 %
Sport & Fitness	5852 5795	4474 4474	1225 1207	153 114	76.45 % 77.20 %	20.93 % 20.83 %	2.61 % 1.97 %
Job & Career	5698 5942	4193 4505	1364 1320	141 117	73.59 % 75.82 %	23.94 % 22.21 %	2.47 % 1.97 %
Dating	5975 5730	4290 4210	1541 1410	144 110	71.80 % 73.47 %	25.79 % 24.61 %	2.41 % 1.92 %
Other	5993 5752	4685 4604	1144 1034	164 114	78.17 % 80.04 %	19.09 % 17.98 %	2.74 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5506	3818 4043	1308 1347	124 116	72.72 % 73.43 %	24.91 % 24.46 %	2.36 % 2.11 %
Outlook Mail	5514 5532	4135 4224	1237 1199	142 109	74.99 % 76.36 %	22.43 % 21.67 %	2.58 % 1.97 %
Yahoo Mail	5260 5402	3954 4167	1172 1124	134 111	75.17 % 77.14 %	22.28 % 20.81 %	2.55 % 2.05 %
AOL Mail	5457 5388	4105 4177	1210 1107	142 104	75.22 % 77.52 %	22.17 % 20.55 %	2.60 % 1.93 %
Mail.com	5460 5399	4233 4270	1091 1028	136 101	77.53 % 79.09 %	19.98 % 19.04 %	2.49 % 1.87 %
Yandex Mail	5380 5273	4061 4059	1186 1108	133 106	75.48 % 76.98 %	22.04 % 21.01 %	2.47 % 2.01 %
GMX Mail	5467 5515	4087 4231	1234 1173	146 111	74.76 % 76.72 %	22.57 % 21.27 %	2.67 % 2.01 %
Zoho Mail	5426 5294	4201 4218	1092 973	133 103	77.42 % 79.68 %	20.13 % 18.38 %	2.45 % 1.95 %
ProtonMail	5425 5415	4264 4319	1025 984	136 112	78.60 % 79.76 %	18.89 % 18.17 %	2.51 % 2.07 %
Custom Mail	5513 5386	4405 4349	967 934	141 103	79.90 % 80.75 %	17.54 % 17.34 %	2.56 % 1.91 %
iCloud Mail	5455 5266	3973 3927	1341 1235	141 104	72.83 % 74.57 %	24.58 % 23.45 %	2.58 % 1.97 %
Tuta	5400 5574	4241 4430	1016 1031	143 113	78.54 % 79.48 %	18.81 % 18.50 %	2.65 % 2.03 %
Juno.com	5523 5389	4308 4358	1062 926	153 105	78.00 % 80.87 %	19.23 % 17.18 %	2.77 % 1.95 %
Mailfence	5530 5464	4319 4371	1067 982	144 111	78.10 % 80.00 %	19.29 % 17.97 %	2.60 % 2.03 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.