SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.303 76.162	58.002 58.907	16.304 15.592	1.997 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.02 % 77.34 %	21.37 % 20.47 %	2.62 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5925	4487 4584	1329 1216	149 125	75.22 % 77.37 %	22.28 % 20.52 %	2.50 % 2.11 %
Elektronics	5985 5732	4561 4416	1263 1197	161 119	76.21 % 77.04 %	21.10 % 20.88 %	2.69 % 2.08 %
Entertainment	5627 5825	4248 4475	1238 1215	141 135	75.49 % 76.82 %	22.00 % 20.86 %	2.51 % 2.32 %
Cosmetics & Beauty	5894 5804	4530 4515	1201 1158	163 131	76.86 % 77.79 %	20.38 % 19.95 %	2.77 % 2.26 %
Food & Drink	5868 5830	4443 4464	1272 1238	153 128	75.72 % 76.57 %	21.68 % 21.23 %	2.61 % 2.20 %
Home & Garden	5755 5930	4323 4587	1277 1220	155 123	75.12 % 77.35 %	22.19 % 20.57 %	2.69 % 2.07 %
Finance	5902 5659	4678 4584	1065 946	159 129	79.26 % 81.00 %	18.04 % 16.72 %	2.69 % 2.28 %
Health	5737 5828	4557 4727	1031 972	149 129	79.43 % 81.11 %	17.97 % 16.68 %	2.60 % 2.21 %
Pets	5824 5943	4417 4596	1263 1221	144 126	75.84 % 77.33 %	21.69 % 20.55 %	2.47 % 2.12 %
Sport & Fitness	5806 5927	4418 4548	1236 1254	152 125	76.09 % 76.73 %	21.29 % 21.16 %	2.62 % 2.11 %
Job & Career	5890 6052	4309 4538	1422 1379	159 135	73.16 % 74.98 %	24.14 % 22.79 %	2.70 % 2.23 %
Dating	6018 5957	4339 4323	1532 1505	147 129	72.10 % 72.57 %	25.46 % 25.26 %	2.44 % 2.17 %
Other	6032 5750	4692 4550	1175 1071	165 129	77.79 % 79.13 %	19.48 % 18.63 %	2.74 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5318 5579	3857 4096	1331 1361	130 122	72.53 % 73.42 %	25.03 % 24.40 %	2.44 % 2.19 %
Outlook Mail	5423 5504	4041 4167	1244 1220	138 117	74.52 % 75.71 %	22.94 % 22.17 %	2.54 % 2.13 %
Yahoo Mail	5322 5397	3990 4143	1195 1133	137 121	74.97 % 76.76 %	22.45 % 20.99 %	2.57 % 2.24 %
AOL Mail	5577 5275	4194 4044	1233 1116	150 115	75.20 % 76.66 %	22.11 % 21.16 %	2.69 % 2.18 %
Mail.com	5353 5383	4129 4213	1089 1058	135 112	77.13 % 78.26 %	20.34 % 19.65 %	2.52 % 2.08 %
Yandex Mail	5352 5288	4026 4022	1185 1157	141 109	75.22 % 76.06 %	22.14 % 21.88 %	2.63 % 2.06 %
GMX Mail	5779 5572	4295 4272	1318 1174	166 126	74.32 % 76.67 %	22.81 % 21.07 %	2.87 % 2.26 %
Zoho Mail	5400 5385	4167 4242	1098 1025	135 118	77.17 % 78.77 %	20.33 % 19.03 %	2.50 % 2.19 %
ProtonMail	5471 5356	4286 4214	1046 1022	139 120	78.34 % 78.68 %	19.12 % 19.08 %	2.54 % 2.24 %
Custom Mail	5498 5499	4336 4427	1018 954	144 118	78.87 % 80.51 %	18.52 % 17.35 %	2.62 % 2.15 %
iCloud Mail	5408 5432	3906 3998	1364 1316	138 118	72.23 % 73.60 %	25.22 % 24.23 %	2.55 % 2.17 %
Tuta	5273 5521	4094 4353	1033 1047	146 121	77.64 % 78.84 %	19.59 % 18.96 %	2.77 % 2.19 %
Juno.com	5599 5500	4363 4389	1079 994	157 117	77.92 % 79.80 %	19.27 % 18.07 %	2.80 % 2.13 %
Mailfence	5530 5471	4318 4327	1071 1015	141 129	78.08 % 79.09 %	19.37 % 18.55 %	2.55 % 2.36 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.