SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 65.293	50.153 50.958	13.282 13.015	1.497 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 78.05 %	20.46 % 19.93 %	2.31 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5020	3943 3919	1047 994	113 107	77.27 % 78.07 %	20.52 % 19.80 %	2.21 % 2.13 %
Elektronics	4961 5236	3866 4051	977 1073	118 112	77.93 % 77.37 %	19.69 % 20.49 %	2.38 % 2.14 %
Entertainment	5086 5088	3899 3969	1062 1014	125 105	76.66 % 78.01 %	20.88 % 19.93 %	2.46 % 2.06 %
Cosmetics & Beauty	5102 5233	3963 4143	1018 992	121 98	77.68 % 79.17 %	19.95 % 18.96 %	2.37 % 1.87 %
Food & Drink	5136 5174	3928 4021	1081 1056	127 97	76.48 % 77.72 %	21.05 % 20.41 %	2.47 % 1.87 %
Home & Garden	4813 4985	3675 3871	1031 1017	107 97	76.36 % 77.65 %	21.42 % 20.40 %	2.22 % 1.95 %
Finance	5025 4989	4057 4025	845 856	123 108	80.74 % 80.68 %	16.82 % 17.16 %	2.45 % 2.16 %
Health	4953 4911	3995 4017	846 785	112 109	80.66 % 81.80 %	17.08 % 15.98 %	2.26 % 2.22 %
Pets	4990 4962	3847 3860	1031 1005	112 97	77.09 % 77.79 %	20.66 % 20.25 %	2.24 % 1.95 %
Sport & Fitness	4946 4982	3810 3844	1018 1032	118 106	77.03 % 77.16 %	20.58 % 20.71 %	2.39 % 2.13 %
Job & Career	4725 4950	3533 3752	1091 1099	101 99	74.77 % 75.80 %	23.09 % 22.20 %	2.14 % 2.00 %
Dating	5071 4948	3680 3642	1282 1213	109 93	72.57 % 73.61 %	25.28 % 24.51 %	2.15 % 1.88 %
Other	5021 4815	3957 3844	953 879	111 92	78.81 % 79.83 %	18.98 % 18.26 %	2.21 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4649	3353 3433	1124 1120	97 96	73.31 % 73.84 %	24.57 % 24.09 %	2.12 % 2.06 %
Outlook Mail	4731 4767	3584 3618	1046 1052	101 97	75.76 % 75.90 %	22.11 % 22.07 %	2.13 % 2.03 %
Yahoo Mail	4397 4593	3385 3558	917 940	95 95	76.98 % 77.47 %	20.86 % 20.47 %	2.16 % 2.07 %
AOL Mail	4653 4641	3547 3583	993 966	113 92	76.23 % 77.20 %	21.34 % 20.81 %	2.43 % 1.98 %
Mail.com	4754 4691	3721 3707	926 892	107 92	78.27 % 79.02 %	19.48 % 19.02 %	2.25 % 1.96 %
Yandex Mail	4689 4491	3607 3462	980 934	102 95	76.92 % 77.09 %	20.90 % 20.80 %	2.18 % 2.12 %
GMX Mail	4629 4708	3482 3600	1048 1017	99 91	75.22 % 76.47 %	22.64 % 21.60 %	2.14 % 1.93 %
Zoho Mail	4600 4719	3586 3752	907 874	107 93	77.96 % 79.51 %	19.72 % 18.52 %	2.33 % 1.97 %
ProtonMail	4628 4715	3668 3769	854 845	106 101	79.26 % 79.94 %	18.45 % 17.92 %	2.29 % 2.14 %
Custom Mail	4683 4723	3768 3829	799 804	116 90	80.46 % 81.07 %	17.06 % 17.02 %	2.48 % 1.91 %
iCloud Mail	4593 4569	3406 3396	1080 1081	107 92	74.16 % 74.33 %	23.51 % 23.66 %	2.33 % 2.01 %
Tuta	4570 4713	3628 3749	829 868	113 96	79.39 % 79.55 %	18.14 % 18.42 %	2.47 % 2.04 %
Juno.com	4647 4754	3662 3830	869 827	116 97	78.80 % 80.56 %	18.70 % 17.40 %	2.50 % 2.04 %
Mailfence	4784 4560	3756 3672	910 795	118 93	78.51 % 80.53 %	19.02 % 17.43 %	2.47 % 2.04 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.