SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.027	57.862 58.446	16.204 15.832	1.954 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 76.88 %	21.32 % 20.82 %	2.57 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 5866	4437 4511	1303 1230	150 125	75.33 % 76.90 %	22.12 % 20.97 %	2.55 % 2.13 %
Elektronics	6048 5826	4622 4449	1268 1244	158 133	76.42 % 76.36 %	20.97 % 21.35 %	2.61 % 2.28 %
Entertainment	5622 5811	4257 4447	1227 1223	138 141	75.72 % 76.53 %	21.82 % 21.05 %	2.45 % 2.43 %
Cosmetics & Beauty	5858 5885	4497 4564	1202 1183	159 138	76.77 % 77.55 %	20.52 % 20.10 %	2.71 % 2.34 %
Food & Drink	5897 5906	4470 4496	1282 1275	145 135	75.80 % 76.13 %	21.74 % 21.59 %	2.46 % 2.29 %
Home & Garden	5664 5885	4264 4526	1249 1228	151 131	75.28 % 76.91 %	22.05 % 20.87 %	2.67 % 2.23 %
Finance	5843 5612	4644 4485	1041 990	158 137	79.48 % 79.92 %	17.82 % 17.64 %	2.70 % 2.44 %
Health	5767 5810	4577 4689	1043 979	147 142	79.37 % 80.71 %	18.09 % 16.85 %	2.55 % 2.44 %
Pets	5816 5997	4417 4629	1258 1234	141 134	75.95 % 77.19 %	21.63 % 20.58 %	2.42 % 2.23 %
Sport & Fitness	5815 5812	4441 4437	1221 1247	153 128	76.37 % 76.34 %	21.00 % 21.46 %	2.63 % 2.20 %
Job & Career	5804 6083	4254 4528	1399 1415	151 140	73.29 % 74.44 %	24.10 % 23.26 %	2.60 % 2.30 %
Dating	5947 5840	4274 4210	1532 1498	141 132	71.87 % 72.09 %	25.76 % 25.65 %	2.37 % 2.26 %
Other	6049 5694	4708 4475	1179 1086	162 133	77.83 % 78.59 %	19.49 % 19.07 %	2.68 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5559	3834 4035	1320 1391	128 133	72.59 % 72.58 %	24.99 % 25.02 %	2.42 % 2.39 %
Outlook Mail	5454 5469	4062 4126	1254 1219	138 124	74.48 % 75.44 %	22.99 % 22.29 %	2.53 % 2.27 %
Yahoo Mail	5391 5322	4040 4054	1215 1145	136 123	74.94 % 76.17 %	22.54 % 21.51 %	2.52 % 2.31 %
AOL Mail	5521 5298	4151 4050	1226 1128	144 120	75.19 % 76.44 %	22.21 % 21.29 %	2.61 % 2.27 %
Mail.com	5367 5401	4152 4196	1084 1086	131 119	77.36 % 77.69 %	20.20 % 20.11 %	2.44 % 2.20 %
Yandex Mail	5350 5389	4037 4085	1180 1185	133 119	75.46 % 75.80 %	22.06 % 21.99 %	2.49 % 2.21 %
GMX Mail	5582 5566	4153 4230	1275 1206	154 130	74.40 % 76.00 %	22.84 % 21.67 %	2.76 % 2.34 %
Zoho Mail	5323 5376	4111 4215	1079 1034	133 127	77.23 % 78.40 %	20.27 % 19.23 %	2.50 % 2.36 %
ProtonMail	5454 5376	4278 4202	1039 1046	137 128	78.44 % 78.16 %	19.05 % 19.46 %	2.51 % 2.38 %
Custom Mail	5505 5399	4348 4299	1016 982	141 118	78.98 % 79.63 %	18.46 % 18.19 %	2.56 % 2.19 %
iCloud Mail	5399 5372	3902 3935	1359 1315	138 122	72.27 % 73.25 %	25.17 % 24.48 %	2.56 % 2.27 %
Tuta	5338 5583	4173 4374	1019 1079	146 130	78.18 % 78.34 %	19.09 % 19.33 %	2.74 % 2.33 %
Juno.com	5551 5441	4322 4339	1075 976	154 126	77.86 % 79.75 %	19.37 % 17.94 %	2.77 % 2.32 %
Mailfence	5503 5476	4299 4306	1063 1040	141 130	78.12 % 78.63 %	19.32 % 18.99 %	2.56 % 2.37 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.