SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 64.477	49.094 50.429	14.120 12.942	1.594 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 78.21 %	21.88 % 20.07 %	2.47 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 5276	3839 4149	1121 1052	126 110	75.88 % 78.64 %	22.16 % 19.94 %	2.49 % 2.08 %
Elektronics	4978 5059	3821 3912	1057 1052	126 101	76.76 % 77.33 %	21.23 % 20.79 %	2.53 % 2.00 %
Entertainment	5004 4903	3771 3828	1134 974	128 96	75.36 % 78.07 %	22.66 % 19.87 %	2.56 % 1.96 %
Cosmetics & Beauty	5094 5043	3896 3986	1080 978	124 99	76.48 % 79.04 %	21.20 % 19.39 %	2.43 % 1.96 %
Food & Drink	5062 5077	3823 3955	1128 1032	125 100	75.52 % 77.90 %	22.28 % 20.33 %	2.47 % 1.97 %
Home & Garden	4911 4976	3715 3870	1105 1039	116 102	75.65 % 77.77 %	22.50 % 20.88 %	2.36 % 2.05 %
Finance	5039 4986	3961 4017	972 880	129 112	78.61 % 80.57 %	19.29 % 17.65 %	2.56 % 2.25 %
Health	4971 4821	3953 3930	914 809	113 99	79.52 % 81.52 %	18.39 % 16.78 %	2.27 % 2.05 %
Pets	5036 4871	3814 3791	1105 989	132 104	75.73 % 77.83 %	21.94 % 20.30 %	2.62 % 2.14 %
Sport & Fitness	4891 5025	3712 3882	1088 1043	129 102	75.89 % 77.25 %	22.24 % 20.76 %	2.64 % 2.03 %
Job & Career	4630 4737	3393 3630	1133 1038	114 99	73.28 % 76.63 %	24.47 % 21.91 %	2.46 % 2.09 %
Dating	4935 4843	3577 3620	1252 1131	120 103	72.48 % 74.75 %	25.37 % 23.35 %	2.43 % 2.13 %
Other	4937 4860	3819 3859	1031 925	112 93	77.35 % 79.40 %	20.88 % 19.03 %	2.27 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4420	3369 3303	1142 1041	122 88	72.99 % 74.73 %	24.74 % 23.55 %	2.64 % 1.99 %
Outlook Mail	4779 4609	3606 3515	1083 1024	112 97	75.46 % 76.26 %	22.66 % 22.22 %	2.34 % 2.10 %
Yahoo Mail	4541 4760	3450 3672	1002 986	113 95	75.97 % 77.14 %	22.07 % 20.71 %	2.49 % 2.00 %
AOL Mail	4511 4801	3386 3696	1041 1022	115 98	75.06 % 76.98 %	23.08 % 21.29 %	2.55 % 2.04 %
Mail.com	4781 4635	3683 3660	998 882	115 90	77.03 % 78.96 %	20.87 % 19.03 %	2.41 % 1.94 %
Yandex Mail	4658 4526	3494 3511	1075 948	112 92	75.01 % 77.57 %	23.08 % 20.95 %	2.40 % 2.03 %
GMX Mail	4600 4596	3450 3528	1073 984	104 87	75.00 % 76.76 %	23.33 % 21.41 %	2.26 % 1.89 %
Zoho Mail	4791 4783	3649 3837	1055 874	112 99	76.16 % 80.22 %	22.02 % 18.27 %	2.34 % 2.07 %
ProtonMail	4516 4756	3490 3820	923 873	116 106	77.28 % 80.32 %	20.44 % 18.36 %	2.57 % 2.23 %
Custom Mail	4727 4613	3689 3739	926 809	117 94	78.04 % 81.05 %	19.59 % 17.54 %	2.48 % 2.04 %
iCloud Mail	4569 4633	3361 3481	1114 1072	118 96	73.56 % 75.13 %	24.38 % 23.14 %	2.58 % 2.07 %
Tuta	4715 4744	3647 3772	969 887	120 97	77.35 % 79.51 %	20.55 % 18.70 %	2.55 % 2.04 %
Juno.com	4710 4898	3667 3932	940 875	117 106	77.86 % 80.28 %	19.96 % 17.86 %	2.48 % 2.16 %
Mailfence	4033 3703	3153 2963	779 665	101 75	78.18 % 80.02 %	19.32 % 17.96 %	2.50 % 2.03 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.