SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.970 65.157	49.945 50.620	13.532 13.164	1.493 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.69 %	20.83 % 20.20 %	2.30 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5234	3921 4058	1037 1066	111 110	77.35 % 77.53 %	20.46 % 20.37 %	2.19 % 2.10 %
Elektronics	4956 5245	3829 4033	1009 1099	118 113	77.26 % 76.89 %	20.36 % 20.95 %	2.38 % 2.15 %
Entertainment	4997 4996	3813 3890	1061 1000	123 106	76.31 % 77.86 %	21.23 % 20.02 %	2.46 % 2.12 %
Cosmetics & Beauty	5082 5215	3911 4117	1052 994	119 104	76.96 % 78.95 %	20.70 % 19.06 %	2.34 % 1.99 %
Food & Drink	5121 5079	3910 3943	1093 1037	118 99	76.35 % 77.63 %	21.34 % 20.42 %	2.30 % 1.95 %
Home & Garden	4885 4911	3714 3780	1063 1028	108 103	76.03 % 76.97 %	21.76 % 20.93 %	2.21 % 2.10 %
Finance	4986 4978	4004 3998	859 864	123 116	80.30 % 80.31 %	17.23 % 17.36 %	2.47 % 2.33 %
Health	5064 4835	4078 3943	873 781	113 111	80.53 % 81.55 %	17.24 % 16.15 %	2.23 % 2.30 %
Pets	5145 4925	3945 3814	1080 1006	120 105	76.68 % 77.44 %	20.99 % 20.43 %	2.33 % 2.13 %
Sport & Fitness	4935 5055	3787 3875	1027 1074	121 106	76.74 % 76.66 %	20.81 % 21.25 %	2.45 % 2.10 %
Job & Career	4611 4878	3408 3685	1101 1091	102 102	73.91 % 75.54 %	23.88 % 22.37 %	2.21 % 2.09 %
Dating	5050 4951	3651 3633	1289 1219	110 99	72.30 % 73.38 %	25.52 % 24.62 %	2.18 % 2.00 %
Other	5069 4855	3974 3851	988 905	107 99	78.40 % 79.32 %	19.49 % 18.64 %	2.11 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4510	3357 3297	1109 1115	103 98	73.47 % 73.10 %	24.27 % 24.72 %	2.25 % 2.17 %
Outlook Mail	4754 4653	3604 3507	1051 1042	99 104	75.81 % 75.37 %	22.11 % 22.39 %	2.08 % 2.24 %
Yahoo Mail	4473 4653	3414 3586	953 973	106 94	76.32 % 77.07 %	21.31 % 20.91 %	2.37 % 2.02 %
AOL Mail	4547 4734	3435 3634	1005 1000	107 100	75.54 % 76.76 %	22.10 % 21.12 %	2.35 % 2.11 %
Mail.com	4722 4675	3686 3698	929 878	107 99	78.06 % 79.10 %	19.67 % 18.78 %	2.27 % 2.12 %
Yandex Mail	4631 4462	3519 3429	1008 938	104 95	75.99 % 76.85 %	21.77 % 21.02 %	2.25 % 2.13 %
GMX Mail	4530 4700	3396 3578	1042 1028	92 94	74.97 % 76.13 %	23.00 % 21.87 %	2.03 % 2.00 %
Zoho Mail	4641 4773	3576 3783	957 887	108 103	77.05 % 79.26 %	20.62 % 18.58 %	2.33 % 2.16 %
ProtonMail	4655 4685	3674 3736	871 842	110 107	78.93 % 79.74 %	18.71 % 17.97 %	2.36 % 2.28 %
Custom Mail	4671 4629	3740 3735	821 804	110 90	80.07 % 80.69 %	17.58 % 17.37 %	2.35 % 1.94 %
iCloud Mail	4667 4548	3451 3373	1106 1082	110 93	73.94 % 74.16 %	23.70 % 23.79 %	2.36 % 2.04 %
Tuta	4712 4779	3707 3784	891 896	114 99	78.67 % 79.18 %	18.91 % 18.75 %	2.42 % 2.07 %
Juno.com	4667 4816	3677 3857	879 856	111 103	78.79 % 80.09 %	18.83 % 17.77 %	2.38 % 2.14 %
Mailfence	4731 4540	3709 3623	910 823	112 94	78.40 % 79.80 %	19.23 % 18.13 %	2.37 % 2.07 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.