SendGrid and CampaignMonitor Email Deliverability Comparison

SendGrid

CampaignMonitor

In this comparison, the deliverability of SendGrid and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 75.813	58.419 58.738	15.646 15.451	1.818 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 77.48 %	20.62 % 20.38 %	2.40 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 5945	4546 4606	1277 1214	140 125	76.24 % 77.48 %	21.42 % 20.42 %	2.35 % 2.10 %
Elektronics	6002 5979	4662 4579	1193 1269	147 131	77.67 % 76.58 %	19.88 % 21.22 %	2.45 % 2.19 %
Entertainment	5767 5820	4427 4490	1196 1204	144 126	76.76 % 77.15 %	20.74 % 20.69 %	2.50 % 2.16 %
Cosmetics & Beauty	5849 5868	4533 4594	1172 1151	144 123	77.50 % 78.29 %	20.04 % 19.61 %	2.46 % 2.10 %
Food & Drink	5864 5972	4503 4599	1220 1250	141 123	76.79 % 77.01 %	20.80 % 20.93 %	2.40 % 2.06 %
Home & Garden	5642 5834	4306 4509	1204 1205	132 120	76.32 % 77.29 %	21.34 % 20.65 %	2.34 % 2.06 %
Finance	5836 5673	4668 4550	1022 990	146 133	79.99 % 80.20 %	17.51 % 17.45 %	2.50 % 2.34 %
Health	5787 5751	4662 4677	989 944	136 130	80.56 % 81.32 %	17.09 % 16.41 %	2.35 % 2.26 %
Pets	5847 5801	4494 4497	1217 1181	136 123	76.86 % 77.52 %	20.81 % 20.36 %	2.33 % 2.12 %
Sport & Fitness	5781 5761	4456 4415	1182 1219	143 127	77.08 % 76.64 %	20.45 % 21.16 %	2.47 % 2.20 %
Job & Career	5626 5947	4169 4488	1327 1335	130 124	74.10 % 75.47 %	23.59 % 22.45 %	2.31 % 2.09 %
Dating	5974 5757	4319 4197	1523 1440	132 120	72.30 % 72.90 %	25.49 % 25.01 %	2.21 % 2.08 %
Other	5945 5705	4674 4537	1124 1049	147 119	78.62 % 79.53 %	18.91 % 18.39 %	2.47 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5433	3834 3965	1276 1350	111 118	73.43 % 72.98 %	24.44 % 24.85 %	2.13 % 2.17 %
Outlook Mail	5479 5462	4125 4139	1225 1204	129 119	75.29 % 75.78 %	22.36 % 22.04 %	2.35 % 2.18 %
Yahoo Mail	5230 5426	3999 4167	1107 1137	124 122	76.46 % 76.80 %	21.17 % 20.95 %	2.37 % 2.25 %
AOL Mail	5433 5448	4108 4176	1189 1154	136 118	75.61 % 76.65 %	21.88 % 21.18 %	2.50 % 2.17 %
Mail.com	5580 5457	4346 4272	1107 1077	127 108	77.89 % 78.28 %	19.84 % 19.74 %	2.28 % 1.98 %
Yandex Mail	5471 5191	4172 3973	1176 1105	123 113	76.26 % 76.54 %	21.50 % 21.29 %	2.25 % 2.18 %
GMX Mail	5383 5530	4056 4219	1196 1193	131 118	75.35 % 76.29 %	22.22 % 21.57 %	2.43 % 2.13 %
Zoho Mail	5433 5361	4211 4231	1092 1019	130 111	77.51 % 78.92 %	20.10 % 19.01 %	2.39 % 2.07 %
ProtonMail	5334 5510	4222 4373	984 1013	128 124	79.15 % 79.36 %	18.45 % 18.38 %	2.40 % 2.25 %
Custom Mail	5464 5357	4394 4305	933 943	137 109	80.42 % 80.36 %	17.08 % 17.60 %	2.51 % 2.03 %
iCloud Mail	5390 5307	3977 3913	1283 1280	130 114	73.78 % 73.73 %	23.80 % 24.12 %	2.41 % 2.15 %
Tuta	5469 5470	4328 4325	1006 1028	135 117	79.14 % 79.07 %	18.39 % 18.79 %	2.47 % 2.14 %
Juno.com	5495 5437	4329 4363	1025 959	141 115	78.78 % 80.25 %	18.65 % 17.64 %	2.57 % 2.12 %
Mailfence	5501 5424	4318 4317	1047 989	136 118	78.49 % 79.59 %	19.03 % 18.23 %	2.47 % 2.18 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.