CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.240	50.366 50.398	13.501 13.343	1.472 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 77.25 %	20.66 % 20.45 %	2.25 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5144	3936 3942	1045 1089	117 113	77.21 % 76.63 %	20.50 % 21.17 %	2.30 % 2.20 %
Elektronics	5252 5097	3997 3976	1133 1002	122 119	76.10 % 78.01 %	21.57 % 19.66 %	2.32 % 2.33 %
Entertainment	5057 4972	3882 3825	1060 1026	115 121	76.76 % 76.93 %	20.96 % 20.64 %	2.27 % 2.43 %
Cosmetics & Beauty	5163 5020	4022 3906	1031 996	110 118	77.90 % 77.81 %	19.97 % 19.84 %	2.13 % 2.35 %
Food & Drink	5178 5074	3975 3899	1092 1053	111 122	76.77 % 76.84 %	21.09 % 20.75 %	2.14 % 2.40 %
Home & Garden	4964 4840	3808 3707	1047 1032	109 101	76.71 % 76.59 %	21.09 % 21.32 %	2.20 % 2.09 %
Finance	4867 5019	3876 4029	873 866	118 124	79.64 % 80.27 %	17.94 % 17.25 %	2.42 % 2.47 %
Health	4930 4997	3982 4040	833 845	115 112	80.77 % 80.85 %	16.90 % 16.91 %	2.33 % 2.24 %
Pets	5009 5068	3870 3904	1027 1049	112 115	77.26 % 77.03 %	20.50 % 20.70 %	2.24 % 2.27 %
Sport & Fitness	4920 5024	3742 3885	1062 1018	116 121	76.06 % 77.33 %	21.59 % 20.26 %	2.36 % 2.41 %
Job & Career	5089 4771	3822 3565	1151 1105	116 101	75.10 % 74.72 %	22.62 % 23.16 %	2.28 % 2.12 %
Dating	4946 5104	3594 3694	1244 1299	108 111	72.66 % 72.37 %	25.15 % 25.45 %	2.18 % 2.17 %
Other	4866 5110	3860 4026	903 963	103 121	79.33 % 78.79 %	18.56 % 18.85 %	2.12 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4516	3413 3314	1183 1112	108 90	72.56 % 73.38 %	25.15 % 24.62 %	2.30 % 1.99 %
Outlook Mail	4728 4739	3558 3592	1065 1043	105 104	75.25 % 75.80 %	22.53 % 22.01 %	2.22 % 2.19 %
Yahoo Mail	4635 4427	3547 3389	977 940	111 98	76.53 % 76.55 %	21.08 % 21.23 %	2.39 % 2.21 %
AOL Mail	4696 4710	3580 3568	1010 1026	106 116	76.24 % 75.75 %	21.51 % 21.78 %	2.26 % 2.46 %
Mail.com	4712 4794	3676 3752	937 936	99 106	78.01 % 78.26 %	19.89 % 19.52 %	2.10 % 2.21 %
Yandex Mail	4453 4688	3396 3594	952 992	105 102	76.26 % 76.66 %	21.38 % 21.16 %	2.36 % 2.18 %
GMX Mail	4748 4597	3611 3470	1033 1022	104 105	76.05 % 75.48 %	21.76 % 22.23 %	2.19 % 2.28 %
Zoho Mail	4633 4658	3638 3631	895 921	100 106	78.52 % 77.95 %	19.32 % 19.77 %	2.16 % 2.28 %
ProtonMail	4772 4591	3761 3647	898 838	113 106	78.81 % 79.44 %	18.82 % 18.25 %	2.37 % 2.31 %
Custom Mail	4670 4670	3732 3774	836 786	102 110	79.91 % 80.81 %	17.90 % 16.83 %	2.18 % 2.36 %
iCloud Mail	4629 4601	3392 3413	1134 1077	103 111	73.28 % 74.18 %	24.50 % 23.41 %	2.23 % 2.41 %
Tuta	4696 4704	3688 3733	900 858	108 113	78.53 % 79.36 %	19.17 % 18.24 %	2.30 % 2.40 %
Juno.com	4658 4751	3720 3746	835 888	103 117	79.86 % 78.85 %	17.93 % 18.69 %	2.21 % 2.46 %
Mailfence	4605 4794	3654 3775	846 904	105 115	79.35 % 78.74 %	18.37 % 18.86 %	2.28 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.