CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 64.970	50.620 49.945	13.164 13.532	1.373 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.87 %	20.20 % 20.83 %	2.11 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5069	4058 3921	1066 1037	110 111	77.53 % 77.35 %	20.37 % 20.46 %	2.10 % 2.19 %
Elektronics	5245 4956	4033 3829	1099 1009	113 118	76.89 % 77.26 %	20.95 % 20.36 %	2.15 % 2.38 %
Entertainment	4996 4997	3890 3813	1000 1061	106 123	77.86 % 76.31 %	20.02 % 21.23 %	2.12 % 2.46 %
Cosmetics & Beauty	5215 5082	4117 3911	994 1052	104 119	78.95 % 76.96 %	19.06 % 20.70 %	1.99 % 2.34 %
Food & Drink	5079 5121	3943 3910	1037 1093	99 118	77.63 % 76.35 %	20.42 % 21.34 %	1.95 % 2.30 %
Home & Garden	4911 4885	3780 3714	1028 1063	103 108	76.97 % 76.03 %	20.93 % 21.76 %	2.10 % 2.21 %
Finance	4978 4986	3998 4004	864 859	116 123	80.31 % 80.30 %	17.36 % 17.23 %	2.33 % 2.47 %
Health	4835 5064	3943 4078	781 873	111 113	81.55 % 80.53 %	16.15 % 17.24 %	2.30 % 2.23 %
Pets	4925 5145	3814 3945	1006 1080	105 120	77.44 % 76.68 %	20.43 % 20.99 %	2.13 % 2.33 %
Sport & Fitness	5055 4935	3875 3787	1074 1027	106 121	76.66 % 76.74 %	21.25 % 20.81 %	2.10 % 2.45 %
Job & Career	4878 4611	3685 3408	1091 1101	102 102	75.54 % 73.91 %	22.37 % 23.88 %	2.09 % 2.21 %
Dating	4951 5050	3633 3651	1219 1289	99 110	73.38 % 72.30 %	24.62 % 25.52 %	2.00 % 2.18 %
Other	4855 5069	3851 3974	905 988	99 107	79.32 % 78.40 %	18.64 % 19.49 %	2.04 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4569	3297 3357	1115 1109	98 103	73.10 % 73.47 %	24.72 % 24.27 %	2.17 % 2.25 %
Outlook Mail	4653 4754	3507 3604	1042 1051	104 99	75.37 % 75.81 %	22.39 % 22.11 %	2.24 % 2.08 %
Yahoo Mail	4653 4473	3586 3414	973 953	94 106	77.07 % 76.32 %	20.91 % 21.31 %	2.02 % 2.37 %
AOL Mail	4734 4547	3634 3435	1000 1005	100 107	76.76 % 75.54 %	21.12 % 22.10 %	2.11 % 2.35 %
Mail.com	4675 4722	3698 3686	878 929	99 107	79.10 % 78.06 %	18.78 % 19.67 %	2.12 % 2.27 %
Yandex Mail	4462 4631	3429 3519	938 1008	95 104	76.85 % 75.99 %	21.02 % 21.77 %	2.13 % 2.25 %
GMX Mail	4700 4530	3578 3396	1028 1042	94 92	76.13 % 74.97 %	21.87 % 23.00 %	2.00 % 2.03 %
Zoho Mail	4773 4641	3783 3576	887 957	103 108	79.26 % 77.05 %	18.58 % 20.62 %	2.16 % 2.33 %
ProtonMail	4685 4655	3736 3674	842 871	107 110	79.74 % 78.93 %	17.97 % 18.71 %	2.28 % 2.36 %
Custom Mail	4629 4671	3735 3740	804 821	90 110	80.69 % 80.07 %	17.37 % 17.58 %	1.94 % 2.35 %
iCloud Mail	4548 4667	3373 3451	1082 1106	93 110	74.16 % 73.94 %	23.79 % 23.70 %	2.04 % 2.36 %
Tuta	4779 4712	3784 3707	896 891	99 114	79.18 % 78.67 %	18.75 % 18.91 %	2.07 % 2.42 %
Juno.com	4816 4667	3857 3677	856 879	103 111	80.09 % 78.79 %	17.77 % 18.83 %	2.14 % 2.38 %
Mailfence	4540 4731	3623 3709	823 910	94 112	79.80 % 78.40 %	18.13 % 19.23 %	2.07 % 2.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.