CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 75.883	58.738 58.419	15.451 15.646	1.624 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.99 %	20.38 % 20.62 %	2.14 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5963	4606 4546	1214 1277	125 140	77.48 % 76.24 %	20.42 % 21.42 %	2.10 % 2.35 %
Elektronics	5979 6002	4579 4662	1269 1193	131 147	76.58 % 77.67 %	21.22 % 19.88 %	2.19 % 2.45 %
Entertainment	5820 5767	4490 4427	1204 1196	126 144	77.15 % 76.76 %	20.69 % 20.74 %	2.16 % 2.50 %
Cosmetics & Beauty	5868 5849	4594 4533	1151 1172	123 144	78.29 % 77.50 %	19.61 % 20.04 %	2.10 % 2.46 %
Food & Drink	5972 5864	4599 4503	1250 1220	123 141	77.01 % 76.79 %	20.93 % 20.80 %	2.06 % 2.40 %
Home & Garden	5834 5642	4509 4306	1205 1204	120 132	77.29 % 76.32 %	20.65 % 21.34 %	2.06 % 2.34 %
Finance	5673 5836	4550 4668	990 1022	133 146	80.20 % 79.99 %	17.45 % 17.51 %	2.34 % 2.50 %
Health	5751 5787	4677 4662	944 989	130 136	81.32 % 80.56 %	16.41 % 17.09 %	2.26 % 2.35 %
Pets	5801 5847	4497 4494	1181 1217	123 136	77.52 % 76.86 %	20.36 % 20.81 %	2.12 % 2.33 %
Sport & Fitness	5761 5781	4415 4456	1219 1182	127 143	76.64 % 77.08 %	21.16 % 20.45 %	2.20 % 2.47 %
Job & Career	5947 5626	4488 4169	1335 1327	124 130	75.47 % 74.10 %	22.45 % 23.59 %	2.09 % 2.31 %
Dating	5757 5974	4197 4319	1440 1523	120 132	72.90 % 72.30 %	25.01 % 25.49 %	2.08 % 2.21 %
Other	5705 5945	4537 4674	1049 1124	119 147	79.53 % 78.62 %	18.39 % 18.91 %	2.09 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5221	3965 3834	1350 1276	118 111	72.98 % 73.43 %	24.85 % 24.44 %	2.17 % 2.13 %
Outlook Mail	5462 5479	4139 4125	1204 1225	119 129	75.78 % 75.29 %	22.04 % 22.36 %	2.18 % 2.35 %
Yahoo Mail	5426 5230	4167 3999	1137 1107	122 124	76.80 % 76.46 %	20.95 % 21.17 %	2.25 % 2.37 %
AOL Mail	5448 5433	4176 4108	1154 1189	118 136	76.65 % 75.61 %	21.18 % 21.88 %	2.17 % 2.50 %
Mail.com	5457 5580	4272 4346	1077 1107	108 127	78.28 % 77.89 %	19.74 % 19.84 %	1.98 % 2.28 %
Yandex Mail	5191 5471	3973 4172	1105 1176	113 123	76.54 % 76.26 %	21.29 % 21.50 %	2.18 % 2.25 %
GMX Mail	5530 5383	4219 4056	1193 1196	118 131	76.29 % 75.35 %	21.57 % 22.22 %	2.13 % 2.43 %
Zoho Mail	5361 5433	4231 4211	1019 1092	111 130	78.92 % 77.51 %	19.01 % 20.10 %	2.07 % 2.39 %
ProtonMail	5510 5334	4373 4222	1013 984	124 128	79.36 % 79.15 %	18.38 % 18.45 %	2.25 % 2.40 %
Custom Mail	5357 5464	4305 4394	943 933	109 137	80.36 % 80.42 %	17.60 % 17.08 %	2.03 % 2.51 %
iCloud Mail	5307 5390	3913 3977	1280 1283	114 130	73.73 % 73.78 %	24.12 % 23.80 %	2.15 % 2.41 %
Tuta	5470 5469	4325 4328	1028 1006	117 135	79.07 % 79.14 %	18.79 % 18.39 %	2.14 % 2.47 %
Juno.com	5437 5495	4363 4329	959 1025	115 141	80.25 % 78.78 %	17.64 % 18.65 %	2.12 % 2.57 %
Mailfence	5424 5501	4317 4318	989 1047	118 136	79.59 % 78.49 %	18.23 % 19.03 %	2.18 % 2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.