CampaignMonitor and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 62.600	366.193 49.846	75.786 10.115	13.427 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 79.63 %	16.64 % 16.16 %	2.95 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 4926	29205 4050	4864 706	870 170	83.59 % 82.22 %	13.92 % 14.33 %	2.49 % 3.45 %
Elektronics	35147 4870	28512 3891	5651 755	984 224	81.12 % 79.90 %	16.08 % 15.50 %	2.80 % 4.60 %
Entertainment	35195 4832	28297 3841	5918 788	980 203	80.40 % 79.49 %	16.81 % 16.31 %	2.78 % 4.20 %
Cosmetics & Beauty	35045 4831	28025 3848	5954 785	1066 198	79.97 % 79.65 %	16.99 % 16.25 %	3.04 % 4.10 %
Food & Drink	35461 4850	29512 3981	5019 691	930 178	83.22 % 82.08 %	14.15 % 14.25 %	2.62 % 3.67 %
Home & Garden	34926 4866	29134 3970	4881 693	911 203	83.42 % 81.59 %	13.98 % 14.24 %	2.61 % 4.17 %
Finance	34823 4748	26851 3655	6798 869	1174 224	77.11 % 76.98 %	19.52 % 18.30 %	3.37 % 4.72 %
Health	35153 4733	27450 3723	6583 810	1120 200	78.09 % 78.66 %	18.73 % 17.11 %	3.19 % 4.23 %
Pets	35131 4681	28883 3788	5226 703	1022 190	82.22 % 80.92 %	14.88 % 15.02 %	2.91 % 4.06 %
Sport & Fitness	35095 4964	27846 3898	6131 854	1118 212	79.34 % 78.53 %	17.47 % 17.20 %	3.19 % 4.27 %
Job & Career	34637 4779	27145 3691	6336 877	1156 211	78.37 % 77.23 %	18.29 % 18.35 %	3.34 % 4.42 %
Dating	35011 4790	26631 3681	7286 863	1094 246	76.06 % 76.85 %	20.81 % 18.02 %	3.12 % 5.14 %
Other	34843 4730	28702 3829	5139 721	1002 180	82.38 % 80.95 %	14.75 % 15.24 %	2.88 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 4720	34102 3489	8918 979	1499 252	76.60 % 73.92 %	20.03 % 20.74 %	3.37 % 5.34 %
Outlook Mail	43939 4764	34244 3697	8259 842	1436 225	77.94 % 77.60 %	18.80 % 17.67 %	3.27 % 4.72 %
Yahoo Mail	44257 4881	35436 3866	7512 807	1309 208	80.07 % 79.21 %	16.97 % 16.53 %	2.96 % 4.26 %
AOL Mail	43721 5010	34967 3936	7405 834	1349 240	79.98 % 78.56 %	16.94 % 16.65 %	3.09 % 4.79 %
Mail.com	44009 4802	35835 3848	6962 748	1212 206	81.43 % 80.13 %	15.82 % 15.58 %	2.75 % 4.29 %
Yandex Mail	44226 4750	34727 3699	8045 836	1454 215	78.52 % 77.87 %	18.19 % 17.60 %	3.29 % 4.53 %
GMX Mail	43598 4695	35325 3848	7056 679	1217 168	81.02 % 81.96 %	16.18 % 14.46 %	2.79 % 3.58 %
Zoho Mail	44406 4771	36406 3879	6803 699	1197 193	81.98 % 81.30 %	15.32 % 14.65 %	2.70 % 4.05 %
ProtonMail	44795 4917	36818 4076	6845 679	1132 162	82.19 % 82.90 %	15.28 % 13.81 %	2.53 % 3.29 %
Custom Mail	43586 4805	36319 3942	6146 676	1121 187	83.33 % 82.04 %	14.10 % 14.07 %	2.57 % 3.89 %
iCloud Mail	4768 4874	3751 3717	784 956	233 201	78.67 % 76.26 %	16.44 % 19.61 %	4.89 % 4.12 %
Tuta	4907 4790	4215 3887	558 700	134 203	85.90 % 81.15 %	11.37 % 14.61 %	2.73 % 4.24 %
Juno.com	4675 4821	4048 3962	493 680	134 179	86.59 % 82.18 %	10.55 % 14.10 %	2.87 % 3.71 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.