CampaignMonitor and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 8.948	321.796 7.254	68.985 1.355	11.588 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 81.07 %	17.14 % 15.14 %	2.88 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 729	25667 605	4413 100	752 24	83.25 % 82.99 %	14.31 % 13.72 %	2.44 % 3.29 %
Elektronics	31151 713	25128 583	5174 102	849 28	80.67 % 81.77 %	16.61 % 14.31 %	2.73 % 3.93 %
Entertainment	31177 684	24933 553	5389 107	855 24	79.97 % 80.85 %	17.29 % 15.64 %	2.74 % 3.51 %
Cosmetics & Beauty	31031 667	24681 542	5437 106	913 19	79.54 % 81.26 %	17.52 % 15.89 %	2.94 % 2.85 %
Food & Drink	31354 714	25975 590	4573 95	806 29	82.84 % 82.63 %	14.59 % 13.31 %	2.57 % 4.06 %
Home & Garden	30694 682	25499 568	4420 91	775 23	83.07 % 83.28 %	14.40 % 13.34 %	2.52 % 3.37 %
Finance	30608 697	23426 542	6168 118	1014 37	76.54 % 77.76 %	20.15 % 16.93 %	3.31 % 5.31 %
Health	31097 665	24106 525	6020 106	971 34	77.52 % 78.95 %	19.36 % 15.94 %	3.12 % 5.11 %
Pets	31062 664	25435 552	4737 92	890 20	81.88 % 83.13 %	15.25 % 13.86 %	2.87 % 3.01 %
Sport & Fitness	31016 673	24482 533	5568 111	966 29	78.93 % 79.20 %	17.95 % 16.49 %	3.11 % 4.31 %
Job & Career	30654 661	23914 528	5748 112	992 21	78.01 % 79.88 %	18.75 % 16.94 %	3.24 % 3.18 %
Dating	30911 676	23292 527	6677 116	942 33	75.35 % 77.96 %	21.60 % 17.16 %	3.05 % 4.88 %
Other	30782 723	25258 606	4661 99	863 18	82.05 % 83.82 %	15.14 % 13.69 %	2.80 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 693	30877 519	8200 139	1319 35	76.44 % 74.89 %	20.30 % 20.06 %	3.27 % 5.05 %
Outlook Mail	39834 665	30886 522	7677 111	1271 32	77.54 % 78.50 %	19.27 % 16.69 %	3.19 % 4.81 %
Yahoo Mail	40126 675	32009 536	6958 106	1159 33	79.77 % 79.41 %	17.34 % 15.70 %	2.89 % 4.89 %
AOL Mail	39698 720	31628 574	6874 113	1196 33	79.67 % 79.72 %	17.32 % 15.69 %	3.01 % 4.58 %
Mail.com	39991 654	32440 543	6470 90	1081 21	81.12 % 83.03 %	16.18 % 13.76 %	2.70 % 3.21 %
Yandex Mail	40141 716	31385 558	7465 118	1291 40	78.19 % 77.93 %	18.60 % 16.48 %	3.22 % 5.59 %
GMX Mail	39657 699	31959 582	6607 94	1091 23	80.59 % 83.26 %	16.66 % 13.45 %	2.75 % 3.29 %
Zoho Mail	40310 710	32890 587	6342 97	1078 26	81.59 % 82.68 %	15.73 % 13.66 %	2.67 % 3.66 %
ProtonMail	40668 666	33222 560	6408 88	1038 18	81.69 % 84.08 %	15.76 % 13.21 %	2.55 % 2.70 %
Custom Mail	39551 637	32838 547	5717 81	996 9	83.03 % 85.87 %	14.45 % 12.72 %	2.52 % 1.41 %
iCloud Mail	676 719	532 555	114 134	30 30	78.70 % 77.19 %	16.86 % 18.64 %	4.44 % 4.17 %
Tuta	704 692	601 579	84 92	19 21	85.37 % 83.67 %	11.93 % 13.29 %	2.70 % 3.03 %
Juno.com	617 702	529 592	69 92	19 18	85.74 % 84.33 %	11.18 % 13.11 %	3.08 % 2.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.