CampaignMonitor and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 71.595	373.355 56.977	76.993 11.590	13.733 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 79.58 %	16.59 % 16.19 %	2.96 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 5599	29781 4601	4945 803	897 195	83.60 % 82.18 %	13.88 % 14.34 %	2.52 % 3.48 %
Elektronics	35767 5565	29028 4451	5730 862	1009 252	81.16 % 79.98 %	16.02 % 15.49 %	2.82 % 4.53 %
Entertainment	35821 5483	28808 4368	6008 895	1005 220	80.42 % 79.66 %	16.77 % 16.32 %	2.81 % 4.01 %
Cosmetics & Beauty	35706 5550	28569 4421	6047 900	1090 229	80.01 % 79.66 %	16.94 % 16.22 %	3.05 % 4.13 %
Food & Drink	36169 5506	30110 4509	5105 785	954 212	83.25 % 81.89 %	14.11 % 14.26 %	2.64 % 3.85 %
Home & Garden	35559 5540	29674 4516	4957 791	928 233	83.45 % 81.52 %	13.94 % 14.28 %	2.61 % 4.21 %
Finance	35538 5409	27428 4165	6914 990	1196 254	77.18 % 77.00 %	19.46 % 18.30 %	3.37 % 4.70 %
Health	35835 5405	28002 4235	6684 927	1149 243	78.14 % 78.35 %	18.65 % 17.15 %	3.21 % 4.50 %
Pets	35802 5395	29440 4359	5315 818	1047 218	82.23 % 80.80 %	14.85 % 15.16 %	2.92 % 4.04 %
Sport & Fitness	35733 5705	28361 4470	6227 987	1145 248	79.37 % 78.35 %	17.43 % 17.30 %	3.20 % 4.35 %
Job & Career	35319 5520	27703 4267	6443 1012	1173 241	78.44 % 77.30 %	18.24 % 18.33 %	3.32 % 4.37 %
Dating	35660 5526	27157 4257	7389 998	1114 271	76.16 % 77.04 %	20.72 % 18.06 %	3.12 % 4.90 %
Other	35549 5392	29294 4358	5229 822	1026 212	82.40 % 80.82 %	14.71 % 15.24 %	2.89 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 5348	34608 3956	9034 1108	1521 284	76.63 % 73.97 %	20.00 % 20.72 %	3.37 % 5.31 %
Outlook Mail	44645 5456	34812 4223	8371 965	1462 268	77.98 % 77.40 %	18.75 % 17.69 %	3.27 % 4.91 %
Yahoo Mail	44880 5540	35946 4391	7602 919	1332 230	80.09 % 79.26 %	16.94 % 16.59 %	2.97 % 4.15 %
AOL Mail	44385 5714	35519 4483	7496 953	1370 278	80.02 % 78.46 %	16.89 % 16.68 %	3.09 % 4.87 %
Mail.com	44707 5508	36411 4406	7052 863	1244 239	81.44 % 79.99 %	15.77 % 15.67 %	2.78 % 4.34 %
Yandex Mail	44914 5447	35290 4234	8152 964	1472 249	78.57 % 77.73 %	18.15 % 17.70 %	3.28 % 4.57 %
GMX Mail	44247 5398	35877 4415	7137 782	1233 201	81.08 % 81.79 %	16.13 % 14.49 %	2.79 % 3.72 %
Zoho Mail	45051 5510	36950 4478	6880 810	1221 222	82.02 % 81.27 %	15.27 % 14.70 %	2.71 % 4.03 %
ProtonMail	45465 5586	37389 4631	6923 774	1153 181	82.24 % 82.90 %	15.23 % 13.86 %	2.54 % 3.24 %
Custom Mail	44259 5466	36897 4485	6226 769	1136 212	83.37 % 82.05 %	14.07 % 14.07 %	2.57 % 3.88 %
iCloud Mail	5457 5572	4283 4238	907 1095	267 239	78.49 % 76.06 %	16.62 % 19.65 %	4.89 % 4.29 %
Tuta	5594 5511	4785 4486	644 807	165 218	85.54 % 81.40 %	11.51 % 14.64 %	2.95 % 3.96 %
Juno.com	5314 5539	4588 4551	569 781	157 207	86.34 % 82.16 %	10.71 % 14.10 %	2.95 % 3.74 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.