CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.763	50.007 48.627	12.907 14.148	1.400 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 76.26 %	20.20 % 22.19 %	2.19 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 5052	4110 3843	1055 1128	115 123	78.63 % 76.07 %	20.18 % 22.33 %	2.20 % 2.43 %
Elektronics	5047 4831	3909 3712	1037 1058	107 118	77.45 % 76.84 %	20.55 % 21.90 %	2.12 % 2.44 %
Entertainment	4880 4928	3801 3748	959 1120	101 118	77.89 % 76.06 %	19.65 % 22.73 %	2.07 % 2.39 %
Cosmetics & Beauty	4956 5169	3932 3952	968 1129	105 122	79.34 % 76.46 %	19.53 % 21.84 %	2.12 % 2.36 %
Food & Drink	4941 4895	3836 3714	1023 1094	106 120	77.64 % 75.87 %	20.70 % 22.35 %	2.15 % 2.45 %
Home & Garden	4849 4846	3782 3669	1024 1102	108 114	78.00 % 75.71 %	21.12 % 22.74 %	2.23 % 2.35 %
Finance	4989 5029	4007 3930	914 1020	116 124	80.32 % 78.15 %	18.32 % 20.28 %	2.33 % 2.47 %
Health	4749 4894	3852 3867	833 954	105 102	81.11 % 79.02 %	17.54 % 19.49 %	2.21 % 2.08 %
Pets	4871 5017	3794 3813	1001 1116	112 124	77.89 % 76.00 %	20.55 % 22.24 %	2.30 % 2.47 %
Sport & Fitness	5068 4830	3929 3686	1047 1089	108 122	77.53 % 76.31 %	20.66 % 22.55 %	2.13 % 2.53 %
Job & Career	4707 4652	3617 3450	1015 1120	107 111	76.84 % 74.16 %	21.56 % 24.08 %	2.27 % 2.39 %
Dating	4857 4736	3680 3479	1104 1175	111 111	75.77 % 73.46 %	22.73 % 24.81 %	2.29 % 2.34 %
Other	4748 4884	3758 3764	927 1043	99 108	79.15 % 77.07 %	19.52 % 21.36 %	2.09 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4707	3380 3472	1011 1154	96 120	75.85 % 73.76 %	22.69 % 24.52 %	2.15 % 2.55 %
Outlook Mail	4614 4784	3544 3620	1000 1099	108 109	76.81 % 75.67 %	21.67 % 22.97 %	2.34 % 2.28 %
Yahoo Mail	4702 4589	3633 3508	965 1011	101 113	77.26 % 76.44 %	20.52 % 22.03 %	2.15 % 2.46 %
AOL Mail	4805 4500	3702 3398	1019 1033	105 108	77.04 % 75.51 %	21.21 % 22.96 %	2.19 % 2.40 %
Mail.com	4686 4714	3685 3636	921 1004	95 109	78.64 % 77.13 %	19.65 % 21.30 %	2.03 % 2.31 %
Yandex Mail	4614 4643	3602 3521	971 1066	98 107	78.07 % 75.83 %	21.04 % 22.96 %	2.12 % 2.30 %
GMX Mail	4668 4574	3609 3450	973 1073	97 101	77.31 % 75.43 %	20.84 % 23.46 %	2.08 % 2.21 %
Zoho Mail	4755 4886	3801 3725	894 1097	104 110	79.94 % 76.24 %	18.80 % 22.45 %	2.19 % 2.25 %
ProtonMail	4645 4464	3715 3454	880 938	106 109	79.98 % 77.37 %	18.95 % 21.01 %	2.28 % 2.44 %
Custom Mail	4689 4727	3784 3657	846 984	101 116	80.70 % 77.36 %	18.04 % 20.82 %	2.15 % 2.45 %
iCloud Mail	4709 4605	3565 3400	1068 1120	107 114	75.71 % 73.83 %	22.68 % 24.32 %	2.27 % 2.48 %
Tuta	4776 4628	3789 3589	916 983	104 114	79.33 % 77.55 %	19.18 % 21.24 %	2.18 % 2.46 %
Juno.com	4787 4703	3838 3654	885 967	113 110	80.18 % 77.70 %	18.49 % 20.56 %	2.36 % 2.34 %
Mailfence	2983 3239	2360 2543	558 619	65 77	79.11 % 78.51 %	18.71 % 19.11 %	2.18 % 2.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.