CampaignMonitor and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 44.630	351.400 35.409	73.529 7.341	12.813 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 79.34 %	16.80 % 16.45 %	2.93 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3531	28036 2886	4723 517	831 128	83.47 % 81.73 %	14.06 % 14.64 %	2.47 % 3.63 %
Elektronics	33757 3448	27336 2744	5483 545	938 159	80.98 % 79.58 %	16.24 % 15.81 %	2.78 % 4.61 %
Entertainment	33840 3446	27163 2717	5739 576	938 153	80.27 % 78.85 %	16.96 % 16.72 %	2.77 % 4.44 %
Cosmetics & Beauty	33782 3476	26970 2760	5792 576	1020 140	79.84 % 79.40 %	17.15 % 16.57 %	3.02 % 4.03 %
Food & Drink	34074 3502	28320 2868	4870 510	884 124	83.11 % 81.90 %	14.29 % 14.56 %	2.59 % 3.54 %
Home & Garden	33559 3408	27967 2774	4729 494	863 140	83.34 % 81.40 %	14.09 % 14.50 %	2.57 % 4.11 %
Finance	33410 3412	25679 2617	6589 632	1142 163	76.86 % 76.70 %	19.72 % 18.52 %	3.42 % 4.78 %
Health	33773 3384	26320 2645	6392 588	1061 151	77.93 % 78.16 %	18.93 % 17.38 %	3.14 % 4.46 %
Pets	33798 3326	27763 2674	5066 508	969 144	82.14 % 80.40 %	14.99 % 15.27 %	2.87 % 4.33 %
Sport & Fitness	33732 3524	26715 2753	5946 619	1071 152	79.20 % 78.12 %	17.63 % 17.57 %	3.18 % 4.31 %
Job & Career	33358 3437	26108 2661	6147 640	1103 136	78.27 % 77.42 %	18.43 % 18.62 %	3.31 % 3.96 %
Dating	33617 3383	25499 2600	7078 618	1040 165	75.85 % 76.85 %	21.05 % 18.27 %	3.09 % 4.88 %
Other	33452 3353	27524 2710	4975 518	953 125	82.28 % 80.82 %	14.87 % 15.45 %	2.85 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3332	33042 2455	8684 701	1438 176	76.55 % 73.68 %	20.12 % 21.04 %	3.33 % 5.28 %
Outlook Mail	42586 3377	33138 2603	8068 611	1380 163	77.81 % 77.08 %	18.95 % 18.09 %	3.24 % 4.83 %
Yahoo Mail	42840 3413	34253 2698	7322 572	1265 143	79.96 % 79.05 %	17.09 % 16.76 %	2.95 % 4.19 %
AOL Mail	42384 3581	33853 2809	7230 606	1301 166	79.87 % 78.44 %	17.06 % 16.92 %	3.07 % 4.64 %
Mail.com	42676 3414	34713 2740	6799 537	1164 137	81.34 % 80.26 %	15.93 % 15.73 %	2.73 % 4.01 %
Yandex Mail	42841 3442	33599 2664	7844 617	1398 161	78.43 % 77.40 %	18.31 % 17.93 %	3.26 % 4.68 %
GMX Mail	42305 3346	34211 2737	6912 491	1182 118	80.87 % 81.80 %	16.34 % 14.67 %	2.79 % 3.53 %
Zoho Mail	43037 3381	35229 2743	6654 506	1154 132	81.86 % 81.13 %	15.46 % 14.97 %	2.68 % 3.90 %
ProtonMail	43394 3475	35599 2866	6695 494	1100 115	82.04 % 82.47 %	15.43 % 14.22 %	2.53 % 3.31 %
Custom Mail	42222 3448	35146 2827	6003 491	1073 130	83.24 % 81.99 %	14.22 % 14.24 %	2.54 % 3.77 %
iCloud Mail	3384 3557	2660 2691	559 710	165 156	78.61 % 75.65 %	16.52 % 19.96 %	4.88 % 4.39 %
Tuta	3534 3433	3036 2774	403 510	95 149	85.91 % 80.80 %	11.40 % 14.86 %	2.69 % 4.34 %
Juno.com	3375 3431	2921 2802	356 495	98 134	86.55 % 81.67 %	10.55 % 14.43 %	2.90 % 3.91 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.