CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.185	50.522 50.153	13.308 13.533	1.391 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.94 %	20.40 % 20.76 %	2.13 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5061	4070 3889	1061 1054	113 118	77.61 % 76.84 %	20.23 % 20.83 %	2.15 % 2.33 %
Elektronics	5223 5043	3994 3919	1117 1007	112 117	76.47 % 77.71 %	21.39 % 19.97 %	2.14 % 2.32 %
Entertainment	4979 5009	3862 3816	1015 1073	102 120	77.57 % 76.18 %	20.39 % 21.42 %	2.05 % 2.40 %
Cosmetics & Beauty	5137 5165	4025 3989	1011 1056	101 120	78.35 % 77.23 %	19.68 % 20.45 %	1.97 % 2.32 %
Food & Drink	5047 5126	3894 3916	1052 1094	101 116	77.15 % 76.39 %	20.84 % 21.34 %	2.00 % 2.26 %
Home & Garden	4939 4941	3799 3776	1033 1057	107 108	76.92 % 76.42 %	20.92 % 21.39 %	2.17 % 2.19 %
Finance	5045 4994	4043 4012	884 860	118 122	80.14 % 80.34 %	17.52 % 17.22 %	2.34 % 2.44 %
Health	4903 5103	3992 4121	797 869	114 113	81.42 % 80.76 %	16.26 % 17.03 %	2.33 % 2.21 %
Pets	4935 5124	3814 3911	1012 1090	109 123	77.28 % 76.33 %	20.51 % 21.27 %	2.21 % 2.40 %
Sport & Fitness	5102 4949	3899 3797	1097 1030	106 122	76.42 % 76.72 %	21.50 % 20.81 %	2.08 % 2.47 %
Job & Career	4843 4643	3649 3435	1094 1105	100 103	75.35 % 73.98 %	22.59 % 23.80 %	2.06 % 2.22 %
Dating	4874 5001	3582 3629	1186 1261	106 111	73.49 % 72.57 %	24.33 % 25.21 %	2.17 % 2.22 %
Other	4950 5026	3899 3943	949 977	102 106	78.77 % 78.45 %	19.17 % 19.44 %	2.06 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4467	3282 3273	1117 1084	95 110	73.03 % 73.27 %	24.86 % 24.27 %	2.11 % 2.46 %
Outlook Mail	4608 4749	3453 3602	1050 1046	105 101	74.93 % 75.85 %	22.79 % 22.03 %	2.28 % 2.13 %
Yahoo Mail	4711 4588	3606 3513	1007 970	98 105	76.54 % 76.57 %	21.38 % 21.14 %	2.08 % 2.29 %
AOL Mail	4830 4540	3694 3433	1035 999	101 108	76.48 % 75.62 %	21.43 % 22.00 %	2.09 % 2.38 %
Mail.com	4668 4832	3676 3771	897 952	95 109	78.75 % 78.04 %	19.22 % 19.70 %	2.04 % 2.26 %
Yandex Mail	4542 4701	3490 3574	954 1021	98 106	76.84 % 76.03 %	21.00 % 21.72 %	2.16 % 2.25 %
GMX Mail	4580 4503	3461 3390	1028 1019	91 94	75.57 % 75.28 %	22.45 % 22.63 %	1.99 % 2.09 %
Zoho Mail	4790 4711	3801 3628	883 977	106 106	79.35 % 77.01 %	18.43 % 20.74 %	2.21 % 2.25 %
ProtonMail	4708 4501	3742 3552	856 840	110 109	79.48 % 78.92 %	18.18 % 18.66 %	2.34 % 2.42 %
Custom Mail	4551 4741	3664 3784	795 846	92 111	80.51 % 79.81 %	17.47 % 17.84 %	2.02 % 2.34 %
iCloud Mail	4549 4564	3355 3364	1097 1091	97 109	73.75 % 73.71 %	24.12 % 23.90 %	2.13 % 2.39 %
Tuta	4777 4795	3784 3785	894 899	99 111	79.21 % 78.94 %	18.71 % 18.75 %	2.07 % 2.31 %
Juno.com	4921 4717	3939 3724	874 885	108 108	80.04 % 78.95 %	17.76 % 18.76 %	2.19 % 2.29 %
Mailfence	4492 4776	3575 3760	821 904	96 112	79.59 % 78.73 %	18.28 % 18.93 %	2.14 % 2.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.