CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 64.932	50.958 50.153	13.015 13.282	1.320 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 77.24 %	19.93 % 20.46 %	2.02 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5103	3919 3943	994 1047	107 113	78.07 % 77.27 %	19.80 % 20.52 %	2.13 % 2.21 %
Elektronics	5236 4961	4051 3866	1073 977	112 118	77.37 % 77.93 %	20.49 % 19.69 %	2.14 % 2.38 %
Entertainment	5088 5086	3969 3899	1014 1062	105 125	78.01 % 76.66 %	19.93 % 20.88 %	2.06 % 2.46 %
Cosmetics & Beauty	5233 5102	4143 3963	992 1018	98 121	79.17 % 77.68 %	18.96 % 19.95 %	1.87 % 2.37 %
Food & Drink	5174 5136	4021 3928	1056 1081	97 127	77.72 % 76.48 %	20.41 % 21.05 %	1.87 % 2.47 %
Home & Garden	4985 4813	3871 3675	1017 1031	97 107	77.65 % 76.36 %	20.40 % 21.42 %	1.95 % 2.22 %
Finance	4989 5025	4025 4057	856 845	108 123	80.68 % 80.74 %	17.16 % 16.82 %	2.16 % 2.45 %
Health	4911 4953	4017 3995	785 846	109 112	81.80 % 80.66 %	15.98 % 17.08 %	2.22 % 2.26 %
Pets	4962 4990	3860 3847	1005 1031	97 112	77.79 % 77.09 %	20.25 % 20.66 %	1.95 % 2.24 %
Sport & Fitness	4982 4946	3844 3810	1032 1018	106 118	77.16 % 77.03 %	20.71 % 20.58 %	2.13 % 2.39 %
Job & Career	4950 4725	3752 3533	1099 1091	99 101	75.80 % 74.77 %	22.20 % 23.09 %	2.00 % 2.14 %
Dating	4948 5071	3642 3680	1213 1282	93 109	73.61 % 72.57 %	24.51 % 25.28 %	1.88 % 2.15 %
Other	4815 5021	3844 3957	879 953	92 111	79.83 % 78.81 %	18.26 % 18.98 %	1.91 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4574	3433 3353	1120 1124	96 97	73.84 % 73.31 %	24.09 % 24.57 %	2.06 % 2.12 %
Outlook Mail	4767 4731	3618 3584	1052 1046	97 101	75.90 % 75.76 %	22.07 % 22.11 %	2.03 % 2.13 %
Yahoo Mail	4593 4397	3558 3385	940 917	95 95	77.47 % 76.98 %	20.47 % 20.86 %	2.07 % 2.16 %
AOL Mail	4641 4653	3583 3547	966 993	92 113	77.20 % 76.23 %	20.81 % 21.34 %	1.98 % 2.43 %
Mail.com	4691 4754	3707 3721	892 926	92 107	79.02 % 78.27 %	19.02 % 19.48 %	1.96 % 2.25 %
Yandex Mail	4491 4689	3462 3607	934 980	95 102	77.09 % 76.92 %	20.80 % 20.90 %	2.12 % 2.18 %
GMX Mail	4708 4629	3600 3482	1017 1048	91 99	76.47 % 75.22 %	21.60 % 22.64 %	1.93 % 2.14 %
Zoho Mail	4719 4600	3752 3586	874 907	93 107	79.51 % 77.96 %	18.52 % 19.72 %	1.97 % 2.33 %
ProtonMail	4715 4628	3769 3668	845 854	101 106	79.94 % 79.26 %	17.92 % 18.45 %	2.14 % 2.29 %
Custom Mail	4723 4683	3829 3768	804 799	90 116	81.07 % 80.46 %	17.02 % 17.06 %	1.91 % 2.48 %
iCloud Mail	4569 4593	3396 3406	1081 1080	92 107	74.33 % 74.16 %	23.66 % 23.51 %	2.01 % 2.33 %
Tuta	4713 4570	3749 3628	868 829	96 113	79.55 % 79.39 %	18.42 % 18.14 %	2.04 % 2.47 %
Juno.com	4754 4647	3830 3662	827 869	97 116	80.56 % 78.80 %	17.40 % 18.70 %	2.04 % 2.50 %
Mailfence	4560 4784	3672 3756	795 910	93 118	80.53 % 78.51 %	17.43 % 19.02 %	2.04 % 2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.