CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.303	58.907 58.002	15.592 16.304	1.663 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 76.02 %	20.47 % 21.37 %	2.18 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 5965	4584 4487	1216 1329	125 149	77.37 % 75.22 %	20.52 % 22.28 %	2.11 % 2.50 %
Elektronics	5732 5985	4416 4561	1197 1263	119 161	77.04 % 76.21 %	20.88 % 21.10 %	2.08 % 2.69 %
Entertainment	5825 5627	4475 4248	1215 1238	135 141	76.82 % 75.49 %	20.86 % 22.00 %	2.32 % 2.51 %
Cosmetics & Beauty	5804 5894	4515 4530	1158 1201	131 163	77.79 % 76.86 %	19.95 % 20.38 %	2.26 % 2.77 %
Food & Drink	5830 5868	4464 4443	1238 1272	128 153	76.57 % 75.72 %	21.23 % 21.68 %	2.20 % 2.61 %
Home & Garden	5930 5755	4587 4323	1220 1277	123 155	77.35 % 75.12 %	20.57 % 22.19 %	2.07 % 2.69 %
Finance	5659 5902	4584 4678	946 1065	129 159	81.00 % 79.26 %	16.72 % 18.04 %	2.28 % 2.69 %
Health	5828 5737	4727 4557	972 1031	129 149	81.11 % 79.43 %	16.68 % 17.97 %	2.21 % 2.60 %
Pets	5943 5824	4596 4417	1221 1263	126 144	77.33 % 75.84 %	20.55 % 21.69 %	2.12 % 2.47 %
Sport & Fitness	5927 5806	4548 4418	1254 1236	125 152	76.73 % 76.09 %	21.16 % 21.29 %	2.11 % 2.62 %
Job & Career	6052 5890	4538 4309	1379 1422	135 159	74.98 % 73.16 %	22.79 % 24.14 %	2.23 % 2.70 %
Dating	5957 6018	4323 4339	1505 1532	129 147	72.57 % 72.10 %	25.26 % 25.46 %	2.17 % 2.44 %
Other	5750 6032	4550 4692	1071 1175	129 165	79.13 % 77.79 %	18.63 % 19.48 %	2.24 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5318	4096 3857	1361 1331	122 130	73.42 % 72.53 %	24.40 % 25.03 %	2.19 % 2.44 %
Outlook Mail	5504 5423	4167 4041	1220 1244	117 138	75.71 % 74.52 %	22.17 % 22.94 %	2.13 % 2.54 %
Yahoo Mail	5397 5322	4143 3990	1133 1195	121 137	76.76 % 74.97 %	20.99 % 22.45 %	2.24 % 2.57 %
AOL Mail	5275 5577	4044 4194	1116 1233	115 150	76.66 % 75.20 %	21.16 % 22.11 %	2.18 % 2.69 %
Mail.com	5383 5353	4213 4129	1058 1089	112 135	78.26 % 77.13 %	19.65 % 20.34 %	2.08 % 2.52 %
Yandex Mail	5288 5352	4022 4026	1157 1185	109 141	76.06 % 75.22 %	21.88 % 22.14 %	2.06 % 2.63 %
GMX Mail	5572 5779	4272 4295	1174 1318	126 166	76.67 % 74.32 %	21.07 % 22.81 %	2.26 % 2.87 %
Zoho Mail	5385 5400	4242 4167	1025 1098	118 135	78.77 % 77.17 %	19.03 % 20.33 %	2.19 % 2.50 %
ProtonMail	5356 5471	4214 4286	1022 1046	120 139	78.68 % 78.34 %	19.08 % 19.12 %	2.24 % 2.54 %
Custom Mail	5499 5498	4427 4336	954 1018	118 144	80.51 % 78.87 %	17.35 % 18.52 %	2.15 % 2.62 %
iCloud Mail	5432 5408	3998 3906	1316 1364	118 138	73.60 % 72.23 %	24.23 % 25.22 %	2.17 % 2.55 %
Tuta	5521 5273	4353 4094	1047 1033	121 146	78.84 % 77.64 %	18.96 % 19.59 %	2.19 % 2.77 %
Juno.com	5500 5599	4389 4363	994 1079	117 157	79.80 % 77.92 %	18.07 % 19.27 %	2.13 % 2.80 %
Mailfence	5471 5530	4327 4318	1015 1071	129 141	79.09 % 78.08 %	18.55 % 19.37 %	2.36 % 2.55 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.