CampaignMonitor and SendGrid Email Deliverability Comparison

CampaignMonitor

SendGrid

In this comparison, the deliverability of CampaignMonitor and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.060	59.143 58.104	15.151 16.008	1.509 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 76.39 %	19.99 % 21.05 %	1.99 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5920	4635 4466	1195 1304	115 150	77.96 % 75.44 %	20.10 % 22.03 %	1.93 % 2.53 %
Elektronics	5832 6080	4507 4671	1205 1248	120 161	77.28 % 76.83 %	20.66 % 20.53 %	2.06 % 2.65 %
Entertainment	5829 5696	4528 4328	1182 1220	119 148	77.68 % 75.98 %	20.28 % 21.42 %	2.04 % 2.60 %
Cosmetics & Beauty	5850 5831	4594 4492	1140 1183	116 156	78.53 % 77.04 %	19.49 % 20.29 %	1.98 % 2.68 %
Food & Drink	5925 5938	4591 4519	1220 1272	114 147	77.49 % 76.10 %	20.59 % 21.42 %	1.92 % 2.48 %
Home & Garden	5896 5605	4608 4257	1172 1206	116 142	78.15 % 75.95 %	19.88 % 21.52 %	1.97 % 2.53 %
Finance	5613 5835	4540 4637	954 1042	119 156	80.88 % 79.47 %	17.00 % 17.86 %	2.12 % 2.67 %
Health	5766 5816	4725 4649	918 1018	123 149	81.95 % 79.93 %	15.92 % 17.50 %	2.13 % 2.56 %
Pets	5928 5821	4622 4443	1194 1241	112 137	77.97 % 76.33 %	20.14 % 21.32 %	1.89 % 2.35 %
Sport & Fitness	5795 5852	4474 4474	1207 1225	114 153	77.20 % 76.45 %	20.83 % 20.93 %	1.97 % 2.61 %
Job & Career	5942 5698	4505 4193	1320 1364	117 141	75.82 % 73.59 %	22.21 % 23.94 %	1.97 % 2.47 %
Dating	5730 5975	4210 4290	1410 1541	110 144	73.47 % 71.80 %	24.61 % 25.79 %	1.92 % 2.41 %
Other	5752 5993	4604 4685	1034 1144	114 164	80.04 % 78.17 %	17.98 % 19.09 %	1.98 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5250	4043 3818	1347 1308	116 124	73.43 % 72.72 %	24.46 % 24.91 %	2.11 % 2.36 %
Outlook Mail	5532 5514	4224 4135	1199 1237	109 142	76.36 % 74.99 %	21.67 % 22.43 %	1.97 % 2.58 %
Yahoo Mail	5402 5260	4167 3954	1124 1172	111 134	77.14 % 75.17 %	20.81 % 22.28 %	2.05 % 2.55 %
AOL Mail	5388 5457	4177 4105	1107 1210	104 142	77.52 % 75.22 %	20.55 % 22.17 %	1.93 % 2.60 %
Mail.com	5399 5460	4270 4233	1028 1091	101 136	79.09 % 77.53 %	19.04 % 19.98 %	1.87 % 2.49 %
Yandex Mail	5273 5380	4059 4061	1108 1186	106 133	76.98 % 75.48 %	21.01 % 22.04 %	2.01 % 2.47 %
GMX Mail	5515 5467	4231 4087	1173 1234	111 146	76.72 % 74.76 %	21.27 % 22.57 %	2.01 % 2.67 %
Zoho Mail	5294 5426	4218 4201	973 1092	103 133	79.68 % 77.42 %	18.38 % 20.13 %	1.95 % 2.45 %
ProtonMail	5415 5425	4319 4264	984 1025	112 136	79.76 % 78.60 %	18.17 % 18.89 %	2.07 % 2.51 %
Custom Mail	5386 5513	4349 4405	934 967	103 141	80.75 % 79.90 %	17.34 % 17.54 %	1.91 % 2.56 %
iCloud Mail	5266 5455	3927 3973	1235 1341	104 141	74.57 % 72.83 %	23.45 % 24.58 %	1.97 % 2.58 %
Tuta	5574 5400	4430 4241	1031 1016	113 143	79.48 % 78.54 %	18.50 % 18.81 %	2.03 % 2.65 %
Juno.com	5389 5523	4358 4308	926 1062	105 153	80.87 % 78.00 %	17.18 % 19.23 %	1.95 % 2.77 %
Mailfence	5464 5530	4371 4319	982 1067	111 144	80.00 % 78.10 %	17.97 % 19.29 %	2.03 % 2.60 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.