SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 65.773	50.398 51.947	13.343 12.612	1.499 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 78.98 %	20.45 % 19.18 %	2.30 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 5310	3942 4188	1089 1031	113 91	76.63 % 78.87 %	21.17 % 19.42 %	2.20 % 1.71 %
Elektronics	5097 4997	3976 4000	1002 894	119 103	78.01 % 80.05 %	19.66 % 17.89 %	2.33 % 2.06 %
Entertainment	4972 5126	3825 4035	1026 985	121 106	76.93 % 78.72 %	20.64 % 19.22 %	2.43 % 2.07 %
Cosmetics & Beauty	5020 5059	3906 4004	996 971	118 84	77.81 % 79.15 %	19.84 % 19.19 %	2.35 % 1.66 %
Food & Drink	5074 5005	3899 3959	1053 954	122 92	76.84 % 79.10 %	20.75 % 19.06 %	2.40 % 1.84 %
Home & Garden	4840 4981	3707 3924	1032 965	101 92	76.59 % 78.78 %	21.32 % 19.37 %	2.09 % 1.85 %
Finance	5019 4899	4029 4030	866 788	124 81	80.27 % 82.26 %	17.25 % 16.08 %	2.47 % 1.65 %
Health	4997 5262	4040 4349	845 812	112 101	80.85 % 82.65 %	16.91 % 15.43 %	2.24 % 1.92 %
Pets	5068 5104	3904 3974	1049 1034	115 96	77.03 % 77.86 %	20.70 % 20.26 %	2.27 % 1.88 %
Sport & Fitness	5024 5006	3885 3931	1018 984	121 91	77.33 % 78.53 %	20.26 % 19.66 %	2.41 % 1.82 %
Job & Career	4771 5023	3565 3848	1105 1083	101 92	74.72 % 76.61 %	23.16 % 21.56 %	2.12 % 1.83 %
Dating	5104 5092	3694 3802	1299 1196	111 94	72.37 % 74.67 %	25.45 % 23.49 %	2.17 % 1.85 %
Other	5110 4909	4026 3903	963 915	121 91	78.79 % 79.51 %	18.85 % 18.64 %	2.37 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4598	3314 3472	1112 1032	90 94	73.38 % 75.51 %	24.62 % 22.44 %	1.99 % 2.04 %
Outlook Mail	4739 4698	3592 3634	1043 982	104 82	75.80 % 77.35 %	22.01 % 20.90 %	2.19 % 1.75 %
Yahoo Mail	4427 4820	3389 3785	940 946	98 89	76.55 % 78.53 %	21.23 % 19.63 %	2.21 % 1.85 %
AOL Mail	4710 4829	3568 3783	1026 957	116 89	75.75 % 78.34 %	21.78 % 19.82 %	2.46 % 1.84 %
Mail.com	4794 4644	3752 3702	936 849	106 93	78.26 % 79.72 %	19.52 % 18.28 %	2.21 % 2.00 %
Yandex Mail	4688 4550	3594 3548	992 923	102 79	76.66 % 77.98 %	21.16 % 20.29 %	2.18 % 1.74 %
GMX Mail	4597 4763	3470 3695	1022 985	105 83	75.48 % 77.58 %	22.23 % 20.68 %	2.28 % 1.74 %
Zoho Mail	4658 4645	3631 3704	921 854	106 87	77.95 % 79.74 %	19.77 % 18.39 %	2.28 % 1.87 %
ProtonMail	4591 4659	3647 3761	838 816	106 82	79.44 % 80.73 %	18.25 % 17.51 %	2.31 % 1.76 %
Custom Mail	4670 4775	3774 3936	786 749	110 90	80.81 % 82.43 %	16.83 % 15.69 %	2.36 % 1.88 %
iCloud Mail	4601 4684	3413 3533	1077 1064	111 87	74.18 % 75.43 %	23.41 % 22.72 %	2.41 % 1.86 %
Tuta	4704 4752	3733 3864	858 806	113 82	79.36 % 81.31 %	18.24 % 16.96 %	2.40 % 1.73 %
Juno.com	4751 4549	3746 3657	888 811	117 81	78.85 % 80.39 %	18.69 % 17.83 %	2.46 % 1.78 %
Mailfence	4794 4807	3775 3873	904 838	115 96	78.74 % 80.57 %	18.86 % 17.43 %	2.40 % 2.00 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.