SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.303 76.694	58.002 59.540	16.304 15.518	1.997 1.636

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.02 % 77.63 %	21.37 % 20.23 %	2.62 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 6146	4487 4749	1329 1272	149 125	75.22 % 77.27 %	22.28 % 20.70 %	2.50 % 2.03 %
Elektronics	5985 5976	4561 4658	1263 1182	161 136	76.21 % 77.95 %	21.10 % 19.78 %	2.69 % 2.28 %
Entertainment	5627 6047	4248 4656	1238 1257	141 134	75.49 % 77.00 %	22.00 % 20.79 %	2.51 % 2.22 %
Cosmetics & Beauty	5894 5761	4530 4509	1201 1131	163 121	76.86 % 78.27 %	20.38 % 19.63 %	2.77 % 2.10 %
Food & Drink	5868 5989	4443 4644	1272 1224	153 121	75.72 % 77.54 %	21.68 % 20.44 %	2.61 % 2.02 %
Home & Garden	5755 5719	4323 4435	1277 1162	155 122	75.12 % 77.55 %	22.19 % 20.32 %	2.69 % 2.13 %
Finance	5902 5914	4678 4794	1065 997	159 123	79.26 % 81.06 %	18.04 % 16.86 %	2.69 % 2.08 %
Health	5737 5996	4557 4889	1031 978	149 129	79.43 % 81.54 %	17.97 % 16.31 %	2.60 % 2.15 %
Pets	5824 5838	4417 4493	1263 1221	144 124	75.84 % 76.96 %	21.69 % 20.91 %	2.47 % 2.12 %
Sport & Fitness	5806 5824	4418 4484	1236 1212	152 128	76.09 % 76.99 %	21.29 % 20.81 %	2.62 % 2.20 %
Job & Career	5890 5877	4309 4436	1422 1321	159 120	73.16 % 75.48 %	24.14 % 22.48 %	2.70 % 2.04 %
Dating	6018 5956	4339 4368	1532 1455	147 133	72.10 % 73.34 %	25.46 % 24.43 %	2.44 % 2.23 %
Other	6032 5651	4692 4425	1175 1106	165 120	77.79 % 78.30 %	19.48 % 19.57 %	2.74 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5318 5276	3857 3939	1331 1226	130 111	72.53 % 74.66 %	25.03 % 23.24 %	2.44 % 2.10 %
Outlook Mail	5423 5355	4041 4086	1244 1164	138 105	74.52 % 76.30 %	22.94 % 21.74 %	2.54 % 1.96 %
Yahoo Mail	5322 5484	3990 4234	1195 1138	137 112	74.97 % 77.21 %	22.45 % 20.75 %	2.57 % 2.04 %
AOL Mail	5577 5734	4194 4401	1233 1205	150 128	75.20 % 76.75 %	22.11 % 21.01 %	2.69 % 2.23 %
Mail.com	5353 5428	4129 4257	1089 1048	135 123	77.13 % 78.43 %	20.34 % 19.31 %	2.52 % 2.27 %
Yandex Mail	5352 5461	4026 4172	1185 1166	141 123	75.22 % 76.40 %	22.14 % 21.35 %	2.63 % 2.25 %
GMX Mail	5779 5409	4295 4122	1318 1174	166 113	74.32 % 76.21 %	22.81 % 21.70 %	2.87 % 2.09 %
Zoho Mail	5400 5565	4167 4372	1098 1072	135 121	77.17 % 78.56 %	20.33 % 19.26 %	2.50 % 2.17 %
ProtonMail	5471 5375	4286 4274	1046 995	139 106	78.34 % 79.52 %	19.12 % 18.51 %	2.54 % 1.97 %
Custom Mail	5498 5542	4336 4483	1018 941	144 118	78.87 % 80.89 %	18.52 % 16.98 %	2.62 % 2.13 %
iCloud Mail	5408 5575	3906 4113	1364 1342	138 120	72.23 % 73.78 %	25.22 % 24.07 %	2.55 % 2.15 %
Tuta	5273 5508	4094 4389	1033 1007	146 112	77.64 % 79.68 %	19.59 % 18.28 %	2.77 % 2.03 %
Juno.com	5599 5258	4363 4189	1079 954	157 115	77.92 % 79.67 %	19.27 % 18.14 %	2.80 % 2.19 %
Mailfence	5530 5724	4318 4509	1071 1086	141 129	78.08 % 78.77 %	19.37 % 18.97 %	2.55 % 2.25 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.