SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 76.447	58.104 59.594	16.008 15.255	1.948 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.95 %	21.05 % 19.96 %	2.56 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6165	4466 4799	1304 1245	150 121	75.44 % 77.84 %	22.03 % 20.19 %	2.53 % 1.96 %
Elektronics	6080 5801	4671 4574	1248 1101	161 126	76.83 % 78.85 %	20.53 % 18.98 %	2.65 % 2.17 %
Entertainment	5696 5935	4328 4609	1220 1192	148 134	75.98 % 77.66 %	21.42 % 20.08 %	2.60 % 2.26 %
Cosmetics & Beauty	5831 5909	4492 4630	1183 1161	156 118	77.04 % 78.36 %	20.29 % 19.65 %	2.68 % 2.00 %
Food & Drink	5938 5925	4519 4616	1272 1193	147 116	76.10 % 77.91 %	21.42 % 20.14 %	2.48 % 1.96 %
Home & Garden	5605 5736	4257 4462	1206 1152	142 122	75.95 % 77.79 %	21.52 % 20.08 %	2.53 % 2.13 %
Finance	5835 5654	4637 4601	1042 940	156 113	79.47 % 81.38 %	17.86 % 16.63 %	2.67 % 2.00 %
Health	5816 6047	4649 4937	1018 979	149 131	79.93 % 81.64 %	17.50 % 16.19 %	2.56 % 2.17 %
Pets	5821 5834	4443 4482	1241 1227	137 125	76.33 % 76.83 %	21.32 % 21.03 %	2.35 % 2.14 %
Sport & Fitness	5852 5875	4474 4543	1225 1212	153 120	76.45 % 77.33 %	20.93 % 20.63 %	2.61 % 2.04 %
Job & Career	5698 5936	4193 4491	1364 1322	141 123	73.59 % 75.66 %	23.94 % 22.27 %	2.47 % 2.07 %
Dating	5975 5913	4290 4362	1541 1420	144 131	71.80 % 73.77 %	25.79 % 24.01 %	2.41 % 2.22 %
Other	5993 5717	4685 4488	1144 1111	164 118	78.17 % 78.50 %	19.09 % 19.43 %	2.74 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5180	3818 3872	1308 1195	124 113	72.72 % 74.75 %	24.91 % 23.07 %	2.36 % 2.18 %
Outlook Mail	5514 5386	4135 4124	1237 1162	142 100	74.99 % 76.57 %	22.43 % 21.57 %	2.58 % 1.86 %
Yahoo Mail	5260 5563	3954 4313	1172 1138	134 112	75.17 % 77.53 %	22.28 % 20.46 %	2.55 % 2.01 %
AOL Mail	5457 5600	4105 4324	1210 1161	142 115	75.22 % 77.21 %	22.17 % 20.73 %	2.60 % 2.05 %
Mail.com	5460 5495	4233 4306	1091 1068	136 121	77.53 % 78.36 %	19.98 % 19.44 %	2.49 % 2.20 %
Yandex Mail	5380 5331	4061 4106	1186 1113	133 112	75.48 % 77.02 %	22.04 % 20.88 %	2.47 % 2.10 %
GMX Mail	5467 5458	4087 4182	1234 1165	146 111	74.76 % 76.62 %	22.57 % 21.34 %	2.67 % 2.03 %
Zoho Mail	5426 5570	4201 4387	1092 1064	133 119	77.42 % 78.76 %	20.13 % 19.10 %	2.45 % 2.14 %
ProtonMail	5425 5380	4264 4308	1025 970	136 102	78.60 % 80.07 %	18.89 % 18.03 %	2.51 % 1.90 %
Custom Mail	5513 5522	4405 4487	967 917	141 118	79.90 % 81.26 %	17.54 % 16.61 %	2.56 % 2.14 %
iCloud Mail	5455 5350	3973 3971	1341 1265	141 114	72.83 % 74.22 %	24.58 % 23.64 %	2.58 % 2.13 %
Tuta	5400 5490	4241 4399	1016 980	143 111	78.54 % 80.13 %	18.81 % 17.85 %	2.65 % 2.02 %
Juno.com	5523 5294	4308 4205	1062 971	153 118	78.00 % 79.43 %	19.23 % 18.34 %	2.77 % 2.23 %
Mailfence	5530 5828	4319 4610	1067 1086	144 132	78.10 % 79.10 %	19.29 % 18.63 %	2.60 % 2.26 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.