SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.970 65.820	49.945 51.806	13.532 12.761	1.493 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 78.71 %	20.83 % 19.39 %	2.30 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5172	3921 4073	1037 1008	111 91	77.35 % 78.75 %	20.46 % 19.49 %	2.19 % 1.76 %
Elektronics	4956 5042	3829 4032	1009 909	118 101	77.26 % 79.97 %	20.36 % 18.03 %	2.38 % 2.00 %
Entertainment	4997 4959	3813 3875	1061 985	123 99	76.31 % 78.14 %	21.23 % 19.86 %	2.46 % 2.00 %
Cosmetics & Beauty	5082 5154	3911 4072	1052 991	119 91	76.96 % 79.01 %	20.70 % 19.23 %	2.34 % 1.77 %
Food & Drink	5121 5019	3910 3939	1093 984	118 96	76.35 % 78.48 %	21.34 % 19.61 %	2.30 % 1.91 %
Home & Garden	4885 5010	3714 3906	1063 1009	108 95	76.03 % 77.96 %	21.76 % 20.14 %	2.21 % 1.90 %
Finance	4986 4754	4004 3909	859 757	123 88	80.30 % 82.23 %	17.23 % 15.92 %	2.47 % 1.85 %
Health	5064 5205	4078 4277	873 826	113 102	80.53 % 82.17 %	17.24 % 15.87 %	2.23 % 1.96 %
Pets	5145 4950	3945 3849	1080 1010	120 91	76.68 % 77.76 %	20.99 % 20.40 %	2.33 % 1.84 %
Sport & Fitness	4935 5244	3787 4105	1027 1039	121 100	76.74 % 78.28 %	20.81 % 19.81 %	2.45 % 1.91 %
Job & Career	4611 5199	3408 3930	1101 1162	102 107	73.91 % 75.59 %	23.88 % 22.35 %	2.21 % 2.06 %
Dating	5050 5190	3651 3893	1289 1200	110 97	72.30 % 75.01 %	25.52 % 23.12 %	2.18 % 1.87 %
Other	5069 4922	3974 3946	988 881	107 95	78.40 % 80.17 %	19.49 % 17.90 %	2.11 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4591	3357 3447	1109 1050	103 94	73.47 % 75.08 %	24.27 % 22.87 %	2.25 % 2.05 %
Outlook Mail	4754 4712	3604 3633	1051 995	99 84	75.81 % 77.10 %	22.11 % 21.12 %	2.08 % 1.78 %
Yahoo Mail	4473 4814	3414 3762	953 962	106 90	76.32 % 78.15 %	21.31 % 19.98 %	2.37 % 1.87 %
AOL Mail	4547 4686	3435 3668	1005 930	107 88	75.54 % 78.28 %	22.10 % 19.85 %	2.35 % 1.88 %
Mail.com	4722 4793	3686 3796	929 897	107 100	78.06 % 79.20 %	19.67 % 18.71 %	2.27 % 2.09 %
Yandex Mail	4631 4669	3519 3624	1008 960	104 85	75.99 % 77.62 %	21.77 % 20.56 %	2.25 % 1.82 %
GMX Mail	4530 4666	3396 3601	1042 986	92 79	74.97 % 77.18 %	23.00 % 21.13 %	2.03 % 1.69 %
Zoho Mail	4641 4712	3576 3766	957 854	108 92	77.05 % 79.92 %	20.62 % 18.12 %	2.33 % 1.95 %
ProtonMail	4655 4649	3674 3743	871 816	110 90	78.93 % 80.51 %	18.71 % 17.55 %	2.36 % 1.94 %
Custom Mail	4671 4944	3740 4057	821 793	110 94	80.07 % 82.06 %	17.58 % 16.04 %	2.35 % 1.90 %
iCloud Mail	4667 4660	3451 3484	1106 1085	110 91	73.94 % 74.76 %	23.70 % 23.28 %	2.36 % 1.95 %
Tuta	4712 4650	3707 3766	891 798	114 86	78.67 % 80.99 %	18.91 % 17.16 %	2.42 % 1.85 %
Juno.com	4667 4538	3677 3654	879 798	111 86	78.79 % 80.52 %	18.83 % 17.58 %	2.38 % 1.90 %
Mailfence	4731 4736	3709 3805	910 837	112 94	78.40 % 80.34 %	19.23 % 17.67 %	2.37 % 1.98 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.