SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 65.578	50.153 51.753	13.282 12.631	1.497 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 78.92 %	20.46 % 19.26 %	2.31 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5182	3943 4097	1047 996	113 89	77.27 % 79.06 %	20.52 % 19.22 %	2.21 % 1.72 %
Elektronics	4961 5040	3866 4045	977 899	118 96	77.93 % 80.26 %	19.69 % 17.84 %	2.38 % 1.90 %
Entertainment	5086 4982	3899 3910	1062 980	125 92	76.66 % 78.48 %	20.88 % 19.67 %	2.46 % 1.85 %
Cosmetics & Beauty	5102 5151	3963 4082	1018 982	121 87	77.68 % 79.25 %	19.95 % 19.06 %	2.37 % 1.69 %
Food & Drink	5136 4897	3928 3839	1081 967	127 91	76.48 % 78.39 %	21.05 % 19.75 %	2.47 % 1.86 %
Home & Garden	4813 5029	3675 3953	1031 984	107 92	76.36 % 78.60 %	21.42 % 19.57 %	2.22 % 1.83 %
Finance	5025 4812	4057 3960	845 770	123 82	80.74 % 82.29 %	16.82 % 16.00 %	2.45 % 1.70 %
Health	4953 5213	3995 4301	846 814	112 98	80.66 % 82.51 %	17.08 % 15.61 %	2.26 % 1.88 %
Pets	4990 4967	3847 3872	1031 1007	112 88	77.09 % 77.95 %	20.66 % 20.27 %	2.24 % 1.77 %
Sport & Fitness	4946 5093	3810 3996	1018 1003	118 94	77.03 % 78.46 %	20.58 % 19.69 %	2.39 % 1.85 %
Job & Career	4725 5138	3533 3893	1091 1145	101 100	74.77 % 75.77 %	23.09 % 22.28 %	2.14 % 1.95 %
Dating	5071 5156	3680 3875	1282 1185	109 96	72.57 % 75.16 %	25.28 % 22.98 %	2.15 % 1.86 %
Other	5021 4918	3957 3930	953 899	111 89	78.81 % 79.91 %	18.98 % 18.28 %	2.21 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4637	3353 3495	1124 1051	97 91	73.31 % 75.37 %	24.57 % 22.67 %	2.12 % 1.96 %
Outlook Mail	4731 4702	3584 3636	1046 984	101 82	75.76 % 77.33 %	22.11 % 20.93 %	2.13 % 1.74 %
Yahoo Mail	4397 4771	3385 3739	917 946	95 86	76.98 % 78.37 %	20.86 % 19.83 %	2.16 % 1.80 %
AOL Mail	4653 4770	3547 3738	993 949	113 83	76.23 % 78.36 %	21.34 % 19.90 %	2.43 % 1.74 %
Mail.com	4754 4638	3721 3689	926 856	107 93	78.27 % 79.54 %	19.48 % 18.46 %	2.25 % 2.01 %
Yandex Mail	4689 4560	3607 3546	980 932	102 82	76.92 % 77.76 %	20.90 % 20.44 %	2.18 % 1.80 %
GMX Mail	4629 4698	3482 3639	1048 982	99 77	75.22 % 77.46 %	22.64 % 20.90 %	2.14 % 1.64 %
Zoho Mail	4600 4680	3586 3753	907 841	107 86	77.96 % 80.19 %	19.72 % 17.97 %	2.33 % 1.84 %
ProtonMail	4628 4616	3668 3733	854 801	106 82	79.26 % 80.87 %	18.45 % 17.35 %	2.29 % 1.78 %
Custom Mail	4683 4908	3768 4036	799 781	116 91	80.46 % 82.23 %	17.06 % 15.91 %	2.48 % 1.85 %
iCloud Mail	4593 4575	3406 3430	1080 1059	107 86	74.16 % 74.97 %	23.51 % 23.15 %	2.33 % 1.88 %
Tuta	4570 4778	3628 3894	829 801	113 83	79.39 % 81.50 %	18.14 % 16.76 %	2.47 % 1.74 %
Juno.com	4647 4482	3662 3593	869 809	116 80	78.80 % 80.17 %	18.70 % 18.05 %	2.50 % 1.78 %
Mailfence	4784 4763	3756 3832	910 839	118 92	78.51 % 80.45 %	19.02 % 17.61 %	2.47 % 1.93 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.