SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 65.359	49.094 51.606	14.120 12.735	1.594 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 78.96 %	21.88 % 19.48 %	2.47 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 5014	3839 3945	1121 994	126 93	75.88 % 78.68 %	22.16 % 19.82 %	2.49 % 1.85 %
Elektronics	4978 5092	3821 4074	1057 947	126 102	76.76 % 80.01 %	21.23 % 18.60 %	2.53 % 2.00 %
Entertainment	5004 4934	3771 3860	1134 1005	128 99	75.36 % 78.23 %	22.66 % 20.37 %	2.56 % 2.01 %
Cosmetics & Beauty	5094 5064	3896 4028	1080 956	124 98	76.48 % 79.54 %	21.20 % 18.88 %	2.43 % 1.94 %
Food & Drink	5062 4890	3823 3853	1128 970	125 98	75.52 % 78.79 %	22.28 % 19.84 %	2.47 % 2.00 %
Home & Garden	4911 5163	3715 4040	1105 1040	116 106	75.65 % 78.25 %	22.50 % 20.14 %	2.36 % 2.05 %
Finance	5039 4876	3961 4002	972 807	129 97	78.61 % 82.08 %	19.29 % 16.55 %	2.56 % 1.99 %
Health	4971 5228	3953 4284	914 859	113 115	79.52 % 81.94 %	18.39 % 16.43 %	2.27 % 2.20 %
Pets	5036 4797	3814 3735	1105 969	132 93	75.73 % 77.86 %	21.94 % 20.20 %	2.62 % 1.94 %
Sport & Fitness	4891 5157	3712 4043	1088 1045	129 104	75.89 % 78.40 %	22.24 % 20.26 %	2.64 % 2.02 %
Job & Career	4630 5102	3393 3896	1133 1114	114 107	73.28 % 76.36 %	24.47 % 21.83 %	2.46 % 2.10 %
Dating	4935 5040	3577 3817	1252 1135	120 89	72.48 % 75.73 %	25.37 % 22.52 %	2.43 % 1.77 %
Other	4937 5002	3819 4029	1031 894	112 105	77.35 % 80.55 %	20.88 % 17.87 %	2.27 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4721	3369 3588	1142 1066	122 96	72.99 % 76.00 %	24.74 % 22.58 %	2.64 % 2.03 %
Outlook Mail	4779 4768	3606 3709	1083 997	112 89	75.46 % 77.79 %	22.66 % 20.91 %	2.34 % 1.87 %
Yahoo Mail	4541 4755	3450 3738	1002 954	113 96	75.97 % 78.61 %	22.07 % 20.06 %	2.49 % 2.02 %
AOL Mail	4511 4612	3386 3622	1041 910	115 93	75.06 % 78.53 %	23.08 % 19.73 %	2.55 % 2.02 %
Mail.com	4781 4872	3683 3882	998 897	115 104	77.03 % 79.68 %	20.87 % 18.41 %	2.41 % 2.13 %
Yandex Mail	4658 4755	3494 3714	1075 974	112 97	75.01 % 78.11 %	23.08 % 20.48 %	2.40 % 2.04 %
GMX Mail	4600 4684	3450 3623	1073 983	104 92	75.00 % 77.35 %	23.33 % 20.99 %	2.26 % 1.96 %
Zoho Mail	4791 4711	3649 3771	1055 857	112 96	76.16 % 80.05 %	22.02 % 18.19 %	2.34 % 2.04 %
ProtonMail	4516 4654	3490 3761	923 817	116 99	77.28 % 80.81 %	20.44 % 17.55 %	2.57 % 2.13 %
Custom Mail	4727 4750	3689 3883	926 800	117 94	78.04 % 81.75 %	19.59 % 16.84 %	2.48 % 1.98 %
iCloud Mail	4569 4883	3361 3712	1114 1103	118 96	73.56 % 76.02 %	24.38 % 22.59 %	2.58 % 1.97 %
Tuta	4715 4720	3647 3797	969 857	120 91	77.35 % 80.44 %	20.55 % 18.16 %	2.55 % 1.93 %
Juno.com	4710 4587	3667 3687	940 826	117 89	77.86 % 80.38 %	19.96 % 18.01 %	2.48 % 1.94 %
Mailfence	4033 3887	3153 3119	779 694	101 74	78.18 % 80.24 %	19.32 % 17.85 %	2.50 % 1.90 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.