SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 76.599	58.419 59.740	15.646 15.263	1.818 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 77.99 %	20.62 % 19.93 %	2.40 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 6220	4546 4836	1277 1257	140 127	76.24 % 77.75 %	21.42 % 20.21 %	2.35 % 2.04 %
Elektronics	6002 5786	4662 4580	1193 1078	147 128	77.67 % 79.16 %	19.88 % 18.63 %	2.45 % 2.21 %
Entertainment	5767 5998	4427 4669	1196 1193	144 136	76.76 % 77.84 %	20.74 % 19.89 %	2.50 % 2.27 %
Cosmetics & Beauty	5849 5849	4533 4575	1172 1165	144 109	77.50 % 78.22 %	20.04 % 19.92 %	2.46 % 1.86 %
Food & Drink	5864 5894	4503 4598	1220 1176	141 120	76.79 % 78.01 %	20.80 % 19.95 %	2.40 % 2.04 %
Home & Garden	5642 5783	4306 4504	1204 1157	132 122	76.32 % 77.88 %	21.34 % 20.01 %	2.34 % 2.11 %
Finance	5836 5673	4668 4617	1022 946	146 110	79.99 % 81.39 %	17.51 % 16.68 %	2.50 % 1.94 %
Health	5787 6113	4662 4994	989 987	136 132	80.56 % 81.69 %	17.09 % 16.15 %	2.35 % 2.16 %
Pets	5847 5881	4494 4526	1217 1233	136 122	76.86 % 76.96 %	20.81 % 20.97 %	2.33 % 2.07 %
Sport & Fitness	5781 5830	4456 4503	1182 1204	143 123	77.08 % 77.24 %	20.45 % 20.65 %	2.47 % 2.11 %
Job & Career	5626 5877	4169 4448	1327 1308	130 121	74.10 % 75.68 %	23.59 % 22.26 %	2.31 % 2.06 %
Dating	5974 5955	4319 4378	1523 1450	132 127	72.30 % 73.52 %	25.49 % 24.35 %	2.21 % 2.13 %
Other	5945 5740	4674 4512	1124 1109	147 119	78.62 % 78.61 %	18.91 % 19.32 %	2.47 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5291	3834 3956	1276 1218	111 117	73.43 % 74.77 %	24.44 % 23.02 %	2.13 % 2.21 %
Outlook Mail	5479 5479	4125 4183	1225 1191	129 105	75.29 % 76.35 %	22.36 % 21.74 %	2.35 % 1.92 %
Yahoo Mail	5230 5528	3999 4284	1107 1133	124 111	76.46 % 77.50 %	21.17 % 20.50 %	2.37 % 2.01 %
AOL Mail	5433 5615	4108 4344	1189 1154	136 117	75.61 % 77.36 %	21.88 % 20.55 %	2.50 % 2.08 %
Mail.com	5580 5527	4346 4348	1107 1054	127 125	77.89 % 78.67 %	19.84 % 19.07 %	2.28 % 2.26 %
Yandex Mail	5471 5285	4172 4064	1176 1114	123 107	76.26 % 76.90 %	21.50 % 21.08 %	2.25 % 2.02 %
GMX Mail	5383 5521	4056 4231	1196 1179	131 111	75.35 % 76.63 %	22.22 % 21.35 %	2.43 % 2.01 %
Zoho Mail	5433 5514	4211 4347	1092 1045	130 122	77.51 % 78.84 %	20.10 % 18.95 %	2.39 % 2.21 %
ProtonMail	5334 5370	4222 4296	984 967	128 107	79.15 % 80.00 %	18.45 % 18.01 %	2.40 % 1.99 %
Custom Mail	5464 5515	4394 4490	933 908	137 117	80.42 % 81.41 %	17.08 % 16.46 %	2.51 % 2.12 %
iCloud Mail	5390 5429	3977 4041	1283 1273	130 115	73.78 % 74.43 %	23.80 % 23.45 %	2.41 % 2.12 %
Tuta	5469 5533	4328 4442	1006 987	135 104	79.14 % 80.28 %	18.39 % 17.84 %	2.47 % 1.88 %
Juno.com	5495 5298	4329 4196	1025 992	141 110	78.78 % 79.20 %	18.65 % 18.72 %	2.57 % 2.08 %
Mailfence	5501 5694	4318 4518	1047 1048	136 128	78.49 % 79.35 %	19.03 % 18.41 %	2.47 % 2.25 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.