SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 65.773	50.153 51.817	13.533 12.742	1.499 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 78.78 %	20.76 % 19.37 %	2.30 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5098	3889 4004	1054 1005	118 89	76.84 % 78.54 %	20.83 % 19.71 %	2.33 % 1.75 %
Elektronics	5043 5027	3919 4033	1007 900	117 94	77.71 % 80.23 %	19.97 % 17.90 %	2.32 % 1.87 %
Entertainment	5009 4956	3816 3874	1073 990	120 92	76.18 % 78.17 %	21.42 % 19.98 %	2.40 % 1.86 %
Cosmetics & Beauty	5165 5185	3989 4113	1056 981	120 91	77.23 % 79.32 %	20.45 % 18.92 %	2.32 % 1.76 %
Food & Drink	5126 4881	3916 3831	1094 960	116 90	76.39 % 78.49 %	21.34 % 19.67 %	2.26 % 1.84 %
Home & Garden	4941 5066	3776 3952	1057 1017	108 97	76.42 % 78.01 %	21.39 % 20.08 %	2.19 % 1.91 %
Finance	4994 4793	4012 3944	860 765	122 84	80.34 % 82.29 %	17.22 % 15.96 %	2.44 % 1.75 %
Health	5103 5258	4121 4319	869 834	113 105	80.76 % 82.14 %	17.03 % 15.86 %	2.21 % 2.00 %
Pets	5124 4920	3911 3831	1090 1000	123 89	76.33 % 77.87 %	21.27 % 20.33 %	2.40 % 1.81 %
Sport & Fitness	4949 5293	3797 4141	1030 1054	122 98	76.72 % 78.24 %	20.81 % 19.91 %	2.47 % 1.85 %
Job & Career	4643 5193	3435 3925	1105 1164	103 104	73.98 % 75.58 %	23.80 % 22.41 %	2.22 % 2.00 %
Dating	5001 5104	3629 3831	1261 1185	111 88	72.57 % 75.06 %	25.21 % 23.22 %	2.22 % 1.72 %
Other	5026 4999	3943 4019	977 887	106 93	78.45 % 80.40 %	19.44 % 17.74 %	2.11 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4652	3273 3486	1084 1073	110 93	73.27 % 74.94 %	24.27 % 23.07 %	2.46 % 2.00 %
Outlook Mail	4749 4710	3602 3630	1046 997	101 83	75.85 % 77.07 %	22.03 % 21.17 %	2.13 % 1.76 %
Yahoo Mail	4588 4766	3513 3727	970 951	105 88	76.57 % 78.20 %	21.14 % 19.95 %	2.29 % 1.85 %
AOL Mail	4540 4563	3433 3577	999 905	108 81	75.62 % 78.39 %	22.00 % 19.83 %	2.38 % 1.78 %
Mail.com	4832 4838	3771 3851	952 893	109 94	78.04 % 79.60 %	19.70 % 18.46 %	2.26 % 1.94 %
Yandex Mail	4701 4670	3574 3629	1021 956	106 85	76.03 % 77.71 %	21.72 % 20.47 %	2.25 % 1.82 %
GMX Mail	4503 4708	3390 3635	1019 988	94 85	75.28 % 77.21 %	22.63 % 20.99 %	2.09 % 1.81 %
Zoho Mail	4711 4698	3628 3763	977 850	106 85	77.01 % 80.10 %	20.74 % 18.09 %	2.25 % 1.81 %
ProtonMail	4501 4601	3552 3722	840 790	109 89	78.92 % 80.90 %	18.66 % 17.17 %	2.42 % 1.93 %
Custom Mail	4741 4813	3784 3948	846 774	111 91	79.81 % 82.03 %	17.84 % 16.08 %	2.34 % 1.89 %
iCloud Mail	4564 4752	3364 3560	1091 1104	109 88	73.71 % 74.92 %	23.90 % 23.23 %	2.39 % 1.85 %
Tuta	4795 4731	3785 3821	899 825	111 85	78.94 % 80.77 %	18.75 % 17.44 %	2.31 % 1.80 %
Juno.com	4717 4601	3724 3701	885 818	108 82	78.95 % 80.44 %	18.76 % 17.78 %	2.29 % 1.78 %
Mailfence	4776 4670	3760 3767	904 818	112 85	78.73 % 80.66 %	18.93 % 17.52 %	2.35 % 1.82 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.