SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.540	57.862 59.424	16.204 15.476	1.954 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 77.64 %	21.32 % 20.22 %	2.57 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 6148	4437 4747	1303 1274	150 127	75.33 % 77.21 %	22.12 % 20.72 %	2.55 % 2.07 %
Elektronics	6048 5858	4622 4578	1268 1146	158 134	76.42 % 78.15 %	20.97 % 19.56 %	2.61 % 2.29 %
Entertainment	5622 5986	4257 4636	1227 1215	138 135	75.72 % 77.45 %	21.82 % 20.30 %	2.45 % 2.26 %
Cosmetics & Beauty	5858 5862	4497 4573	1202 1169	159 120	76.77 % 78.01 %	20.52 % 19.94 %	2.71 % 2.05 %
Food & Drink	5897 5934	4470 4600	1282 1214	145 120	75.80 % 77.52 %	21.74 % 20.46 %	2.46 % 2.02 %
Home & Garden	5664 5711	4264 4435	1249 1152	151 124	75.28 % 77.66 %	22.05 % 20.17 %	2.67 % 2.17 %
Finance	5843 5782	4644 4684	1041 979	158 119	79.48 % 81.01 %	17.82 % 16.93 %	2.70 % 2.06 %
Health	5767 6007	4577 4890	1043 986	147 131	79.37 % 81.41 %	18.09 % 16.41 %	2.55 % 2.18 %
Pets	5816 5843	4417 4488	1258 1232	141 123	75.95 % 76.81 %	21.63 % 21.09 %	2.42 % 2.11 %
Sport & Fitness	5815 5987	4441 4615	1221 1242	153 130	76.37 % 77.08 %	21.00 % 20.74 %	2.63 % 2.17 %
Job & Career	5804 5881	4254 4431	1399 1328	151 122	73.29 % 75.34 %	24.10 % 22.58 %	2.60 % 2.07 %
Dating	5947 5925	4274 4352	1532 1437	141 136	71.87 % 73.45 %	25.76 % 24.25 %	2.37 % 2.30 %
Other	6049 5616	4708 4395	1179 1102	162 119	77.83 % 78.26 %	19.49 % 19.62 %	2.68 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5165	3834 3846	1320 1205	128 114	72.59 % 74.46 %	24.99 % 23.33 %	2.42 % 2.21 %
Outlook Mail	5454 5361	4062 4091	1254 1167	138 103	74.48 % 76.31 %	22.99 % 21.77 %	2.53 % 1.92 %
Yahoo Mail	5391 5541	4040 4276	1215 1148	136 117	74.94 % 77.17 %	22.54 % 20.72 %	2.52 % 2.11 %
AOL Mail	5521 5670	4151 4351	1226 1197	144 122	75.19 % 76.74 %	22.21 % 21.11 %	2.61 % 2.15 %
Mail.com	5367 5500	4152 4301	1084 1075	131 124	77.36 % 78.20 %	20.20 % 19.55 %	2.44 % 2.25 %
Yandex Mail	5350 5488	4037 4197	1180 1170	133 121	75.46 % 76.48 %	22.06 % 21.32 %	2.49 % 2.20 %
GMX Mail	5582 5359	4153 4084	1275 1160	154 115	74.40 % 76.21 %	22.84 % 21.65 %	2.76 % 2.15 %
Zoho Mail	5323 5524	4111 4339	1079 1065	133 120	77.23 % 78.55 %	20.27 % 19.28 %	2.50 % 2.17 %
ProtonMail	5454 5358	4278 4262	1039 990	137 106	78.44 % 79.54 %	19.05 % 18.48 %	2.51 % 1.98 %
Custom Mail	5505 5549	4348 4487	1016 944	141 118	78.98 % 80.86 %	18.46 % 17.01 %	2.56 % 2.13 %
iCloud Mail	5399 5464	3902 4030	1359 1315	138 119	72.27 % 73.76 %	25.17 % 24.07 %	2.56 % 2.18 %
Tuta	5338 5503	4173 4397	1019 994	146 112	78.18 % 79.90 %	19.09 % 18.06 %	2.74 % 2.04 %
Juno.com	5551 5312	4322 4227	1075 966	154 119	77.86 % 79.57 %	19.37 % 18.19 %	2.77 % 2.24 %
Mailfence	5503 5746	4299 4536	1063 1080	141 130	78.12 % 78.94 %	19.32 % 18.80 %	2.56 % 2.26 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.