SendGrid and Brevo Email Deliverability Comparison

SendGrid

Brevo

In this comparison, the deliverability of SendGrid and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.051 76.589	58.807 60.393	15.592 14.781	1.652 1.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.33 % 78.85 %	20.50 % 19.30 %	2.17 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5908 5990	4575 4715	1206 1173	127 102	77.44 % 78.71 %	20.41 % 19.58 %	2.15 % 1.70 %
Elektronics	5852 5836	4562 4669	1159 1054	131 113	77.96 % 80.00 %	19.81 % 18.06 %	2.24 % 1.94 %
Entertainment	5884 5830	4505 4561	1245 1157	134 112	76.56 % 78.23 %	21.16 % 19.85 %	2.28 % 1.92 %
Cosmetics & Beauty	5980 5995	4632 4753	1218 1137	130 105	77.46 % 79.28 %	20.37 % 18.97 %	2.17 % 1.75 %
Food & Drink	5983 5803	4587 4563	1266 1133	130 107	76.67 % 78.63 %	21.16 % 19.52 %	2.17 % 1.84 %
Home & Garden	5717 5908	4387 4617	1210 1180	120 111	76.74 % 78.15 %	21.16 % 19.97 %	2.10 % 1.88 %
Finance	5848 5604	4715 4622	995 882	138 100	80.63 % 82.48 %	17.01 % 15.74 %	2.36 % 1.78 %
Health	5918 6046	4809 4975	987 954	122 117	81.26 % 82.29 %	16.68 % 15.78 %	2.06 % 1.94 %
Pets	5978 5770	4601 4500	1244 1168	133 102	76.97 % 77.99 %	20.81 % 20.24 %	2.22 % 1.77 %
Sport & Fitness	5778 6079	4458 4765	1187 1204	133 110	77.15 % 78.38 %	20.54 % 19.81 %	2.30 % 1.81 %
Job & Career	5426 5996	4039 4538	1273 1337	114 121	74.44 % 75.68 %	23.46 % 22.30 %	2.10 % 2.02 %
Dating	5864 6011	4273 4514	1470 1390	121 107	72.87 % 75.10 %	25.07 % 23.12 %	2.06 % 1.78 %
Other	5915 5721	4664 4601	1132 1012	119 108	78.85 % 80.42 %	19.14 % 17.69 %	2.01 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5349 5396	3945 4060	1286 1229	118 107	73.75 % 75.24 %	24.04 % 22.78 %	2.21 % 1.98 %
Outlook Mail	5562 5470	4236 4233	1216 1141	110 96	76.16 % 77.39 %	21.86 % 20.86 %	1.98 % 1.76 %
Yahoo Mail	5277 5560	4057 4354	1106 1103	114 103	76.88 % 78.31 %	20.96 % 19.84 %	2.16 % 1.85 %
AOL Mail	5277 5375	4007 4209	1152 1067	118 99	75.93 % 78.31 %	21.83 % 19.85 %	2.24 % 1.84 %
Mail.com	5477 5619	4299 4470	1061 1038	117 111	78.49 % 79.55 %	19.37 % 18.47 %	2.14 % 1.98 %
Yandex Mail	5437 5443	4160 4236	1162 1109	115 98	76.51 % 77.82 %	21.37 % 20.37 %	2.12 % 1.80 %
GMX Mail	5335 5412	4026 4183	1203 1134	106 95	75.46 % 77.29 %	22.55 % 20.95 %	1.99 % 1.76 %
Zoho Mail	5509 5453	4280 4361	1110 992	119 100	77.69 % 79.97 %	20.15 % 18.19 %	2.16 % 1.83 %
ProtonMail	5370 5443	4266 4398	983 944	121 101	79.44 % 80.80 %	18.31 % 17.34 %	2.25 % 1.86 %
Custom Mail	5449 5666	4377 4654	953 907	119 105	80.33 % 82.14 %	17.49 % 16.01 %	2.18 % 1.85 %
iCloud Mail	5402 5452	4003 4079	1276 1271	123 102	74.10 % 74.82 %	23.62 % 23.31 %	2.28 % 1.87 %
Tuta	5540 5526	4393 4475	1023 953	124 98	79.30 % 80.98 %	18.47 % 17.25 %	2.24 % 1.77 %
Juno.com	5489 5329	4354 4296	1012 937	123 96	79.32 % 80.62 %	18.44 % 17.58 %	2.24 % 1.80 %
Mailfence	5578 5445	4404 4385	1049 956	125 104	78.95 % 80.53 %	18.81 % 17.56 %	2.24 % 1.91 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.