Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 64.970	51.806 49.945	12.761 13.532	1.253 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.87 %	19.39 % 20.83 %	1.90 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5069	4073 3921	1008 1037	91 111	78.75 % 77.35 %	19.49 % 20.46 %	1.76 % 2.19 %
Elektronics	5042 4956	4032 3829	909 1009	101 118	79.97 % 77.26 %	18.03 % 20.36 %	2.00 % 2.38 %
Entertainment	4959 4997	3875 3813	985 1061	99 123	78.14 % 76.31 %	19.86 % 21.23 %	2.00 % 2.46 %
Cosmetics & Beauty	5154 5082	4072 3911	991 1052	91 119	79.01 % 76.96 %	19.23 % 20.70 %	1.77 % 2.34 %
Food & Drink	5019 5121	3939 3910	984 1093	96 118	78.48 % 76.35 %	19.61 % 21.34 %	1.91 % 2.30 %
Home & Garden	5010 4885	3906 3714	1009 1063	95 108	77.96 % 76.03 %	20.14 % 21.76 %	1.90 % 2.21 %
Finance	4754 4986	3909 4004	757 859	88 123	82.23 % 80.30 %	15.92 % 17.23 %	1.85 % 2.47 %
Health	5205 5064	4277 4078	826 873	102 113	82.17 % 80.53 %	15.87 % 17.24 %	1.96 % 2.23 %
Pets	4950 5145	3849 3945	1010 1080	91 120	77.76 % 76.68 %	20.40 % 20.99 %	1.84 % 2.33 %
Sport & Fitness	5244 4935	4105 3787	1039 1027	100 121	78.28 % 76.74 %	19.81 % 20.81 %	1.91 % 2.45 %
Job & Career	5199 4611	3930 3408	1162 1101	107 102	75.59 % 73.91 %	22.35 % 23.88 %	2.06 % 2.21 %
Dating	5190 5050	3893 3651	1200 1289	97 110	75.01 % 72.30 %	23.12 % 25.52 %	1.87 % 2.18 %
Other	4922 5069	3946 3974	881 988	95 107	80.17 % 78.40 %	17.90 % 19.49 %	1.93 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4569	3447 3357	1050 1109	94 103	75.08 % 73.47 %	22.87 % 24.27 %	2.05 % 2.25 %
Outlook Mail	4712 4754	3633 3604	995 1051	84 99	77.10 % 75.81 %	21.12 % 22.11 %	1.78 % 2.08 %
Yahoo Mail	4814 4473	3762 3414	962 953	90 106	78.15 % 76.32 %	19.98 % 21.31 %	1.87 % 2.37 %
AOL Mail	4686 4547	3668 3435	930 1005	88 107	78.28 % 75.54 %	19.85 % 22.10 %	1.88 % 2.35 %
Mail.com	4793 4722	3796 3686	897 929	100 107	79.20 % 78.06 %	18.71 % 19.67 %	2.09 % 2.27 %
Yandex Mail	4669 4631	3624 3519	960 1008	85 104	77.62 % 75.99 %	20.56 % 21.77 %	1.82 % 2.25 %
GMX Mail	4666 4530	3601 3396	986 1042	79 92	77.18 % 74.97 %	21.13 % 23.00 %	1.69 % 2.03 %
Zoho Mail	4712 4641	3766 3576	854 957	92 108	79.92 % 77.05 %	18.12 % 20.62 %	1.95 % 2.33 %
ProtonMail	4649 4655	3743 3674	816 871	90 110	80.51 % 78.93 %	17.55 % 18.71 %	1.94 % 2.36 %
Custom Mail	4944 4671	4057 3740	793 821	94 110	82.06 % 80.07 %	16.04 % 17.58 %	1.90 % 2.35 %
iCloud Mail	4660 4667	3484 3451	1085 1106	91 110	74.76 % 73.94 %	23.28 % 23.70 %	1.95 % 2.36 %
Tuta	4650 4712	3766 3707	798 891	86 114	80.99 % 78.67 %	17.16 % 18.91 %	1.85 % 2.42 %
Juno.com	4538 4667	3654 3677	798 879	86 111	80.52 % 78.79 %	17.58 % 18.83 %	1.90 % 2.38 %
Mailfence	4736 4731	3805 3709	837 910	94 112	80.34 % 78.40 %	17.67 % 19.23 %	1.98 % 2.37 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.