Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.883	59.740 58.419	15.263 15.646	1.596 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.99 %	19.93 % 20.62 %	2.08 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5963	4836 4546	1257 1277	127 140	77.75 % 76.24 %	20.21 % 21.42 %	2.04 % 2.35 %
Elektronics	5786 6002	4580 4662	1078 1193	128 147	79.16 % 77.67 %	18.63 % 19.88 %	2.21 % 2.45 %
Entertainment	5998 5767	4669 4427	1193 1196	136 144	77.84 % 76.76 %	19.89 % 20.74 %	2.27 % 2.50 %
Cosmetics & Beauty	5849 5849	4575 4533	1165 1172	109 144	78.22 % 77.50 %	19.92 % 20.04 %	1.86 % 2.46 %
Food & Drink	5894 5864	4598 4503	1176 1220	120 141	78.01 % 76.79 %	19.95 % 20.80 %	2.04 % 2.40 %
Home & Garden	5783 5642	4504 4306	1157 1204	122 132	77.88 % 76.32 %	20.01 % 21.34 %	2.11 % 2.34 %
Finance	5673 5836	4617 4668	946 1022	110 146	81.39 % 79.99 %	16.68 % 17.51 %	1.94 % 2.50 %
Health	6113 5787	4994 4662	987 989	132 136	81.69 % 80.56 %	16.15 % 17.09 %	2.16 % 2.35 %
Pets	5881 5847	4526 4494	1233 1217	122 136	76.96 % 76.86 %	20.97 % 20.81 %	2.07 % 2.33 %
Sport & Fitness	5830 5781	4503 4456	1204 1182	123 143	77.24 % 77.08 %	20.65 % 20.45 %	2.11 % 2.47 %
Job & Career	5877 5626	4448 4169	1308 1327	121 130	75.68 % 74.10 %	22.26 % 23.59 %	2.06 % 2.31 %
Dating	5955 5974	4378 4319	1450 1523	127 132	73.52 % 72.30 %	24.35 % 25.49 %	2.13 % 2.21 %
Other	5740 5945	4512 4674	1109 1124	119 147	78.61 % 78.62 %	19.32 % 18.91 %	2.07 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5221	3956 3834	1218 1276	117 111	74.77 % 73.43 %	23.02 % 24.44 %	2.21 % 2.13 %
Outlook Mail	5479 5479	4183 4125	1191 1225	105 129	76.35 % 75.29 %	21.74 % 22.36 %	1.92 % 2.35 %
Yahoo Mail	5528 5230	4284 3999	1133 1107	111 124	77.50 % 76.46 %	20.50 % 21.17 %	2.01 % 2.37 %
AOL Mail	5615 5433	4344 4108	1154 1189	117 136	77.36 % 75.61 %	20.55 % 21.88 %	2.08 % 2.50 %
Mail.com	5527 5580	4348 4346	1054 1107	125 127	78.67 % 77.89 %	19.07 % 19.84 %	2.26 % 2.28 %
Yandex Mail	5285 5471	4064 4172	1114 1176	107 123	76.90 % 76.26 %	21.08 % 21.50 %	2.02 % 2.25 %
GMX Mail	5521 5383	4231 4056	1179 1196	111 131	76.63 % 75.35 %	21.35 % 22.22 %	2.01 % 2.43 %
Zoho Mail	5514 5433	4347 4211	1045 1092	122 130	78.84 % 77.51 %	18.95 % 20.10 %	2.21 % 2.39 %
ProtonMail	5370 5334	4296 4222	967 984	107 128	80.00 % 79.15 %	18.01 % 18.45 %	1.99 % 2.40 %
Custom Mail	5515 5464	4490 4394	908 933	117 137	81.41 % 80.42 %	16.46 % 17.08 %	2.12 % 2.51 %
iCloud Mail	5429 5390	4041 3977	1273 1283	115 130	74.43 % 73.78 %	23.45 % 23.80 %	2.12 % 2.41 %
Tuta	5533 5469	4442 4328	987 1006	104 135	80.28 % 79.14 %	17.84 % 18.39 %	1.88 % 2.47 %
Juno.com	5298 5495	4196 4329	992 1025	110 141	79.20 % 78.78 %	18.72 % 18.65 %	2.08 % 2.57 %
Mailfence	5694 5501	4518 4318	1048 1047	128 136	79.35 % 78.49 %	18.41 % 19.03 %	2.25 % 2.47 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.