Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.185	51.817 50.153	12.742 13.533	1.214 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.94 %	19.37 % 20.76 %	1.85 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5061	4004 3889	1005 1054	89 118	78.54 % 76.84 %	19.71 % 20.83 %	1.75 % 2.33 %
Elektronics	5027 5043	4033 3919	900 1007	94 117	80.23 % 77.71 %	17.90 % 19.97 %	1.87 % 2.32 %
Entertainment	4956 5009	3874 3816	990 1073	92 120	78.17 % 76.18 %	19.98 % 21.42 %	1.86 % 2.40 %
Cosmetics & Beauty	5185 5165	4113 3989	981 1056	91 120	79.32 % 77.23 %	18.92 % 20.45 %	1.76 % 2.32 %
Food & Drink	4881 5126	3831 3916	960 1094	90 116	78.49 % 76.39 %	19.67 % 21.34 %	1.84 % 2.26 %
Home & Garden	5066 4941	3952 3776	1017 1057	97 108	78.01 % 76.42 %	20.08 % 21.39 %	1.91 % 2.19 %
Finance	4793 4994	3944 4012	765 860	84 122	82.29 % 80.34 %	15.96 % 17.22 %	1.75 % 2.44 %
Health	5258 5103	4319 4121	834 869	105 113	82.14 % 80.76 %	15.86 % 17.03 %	2.00 % 2.21 %
Pets	4920 5124	3831 3911	1000 1090	89 123	77.87 % 76.33 %	20.33 % 21.27 %	1.81 % 2.40 %
Sport & Fitness	5293 4949	4141 3797	1054 1030	98 122	78.24 % 76.72 %	19.91 % 20.81 %	1.85 % 2.47 %
Job & Career	5193 4643	3925 3435	1164 1105	104 103	75.58 % 73.98 %	22.41 % 23.80 %	2.00 % 2.22 %
Dating	5104 5001	3831 3629	1185 1261	88 111	75.06 % 72.57 %	23.22 % 25.21 %	1.72 % 2.22 %
Other	4999 5026	4019 3943	887 977	93 106	80.40 % 78.45 %	17.74 % 19.44 %	1.86 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4467	3486 3273	1073 1084	93 110	74.94 % 73.27 %	23.07 % 24.27 %	2.00 % 2.46 %
Outlook Mail	4710 4749	3630 3602	997 1046	83 101	77.07 % 75.85 %	21.17 % 22.03 %	1.76 % 2.13 %
Yahoo Mail	4766 4588	3727 3513	951 970	88 105	78.20 % 76.57 %	19.95 % 21.14 %	1.85 % 2.29 %
AOL Mail	4563 4540	3577 3433	905 999	81 108	78.39 % 75.62 %	19.83 % 22.00 %	1.78 % 2.38 %
Mail.com	4838 4832	3851 3771	893 952	94 109	79.60 % 78.04 %	18.46 % 19.70 %	1.94 % 2.26 %
Yandex Mail	4670 4701	3629 3574	956 1021	85 106	77.71 % 76.03 %	20.47 % 21.72 %	1.82 % 2.25 %
GMX Mail	4708 4503	3635 3390	988 1019	85 94	77.21 % 75.28 %	20.99 % 22.63 %	1.81 % 2.09 %
Zoho Mail	4698 4711	3763 3628	850 977	85 106	80.10 % 77.01 %	18.09 % 20.74 %	1.81 % 2.25 %
ProtonMail	4601 4501	3722 3552	790 840	89 109	80.90 % 78.92 %	17.17 % 18.66 %	1.93 % 2.42 %
Custom Mail	4813 4741	3948 3784	774 846	91 111	82.03 % 79.81 %	16.08 % 17.84 %	1.89 % 2.34 %
iCloud Mail	4752 4564	3560 3364	1104 1091	88 109	74.92 % 73.71 %	23.23 % 23.90 %	1.85 % 2.39 %
Tuta	4731 4795	3821 3785	825 899	85 111	80.77 % 78.94 %	17.44 % 18.75 %	1.80 % 2.31 %
Juno.com	4601 4717	3701 3724	818 885	82 108	80.44 % 78.95 %	17.78 % 18.76 %	1.78 % 2.29 %
Mailfence	4670 4776	3767 3760	818 904	85 112	80.66 % 78.73 %	17.52 % 18.93 %	1.82 % 2.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.