Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.589 76.051	60.393 58.807	14.781 15.592	1.415 1.652

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 77.33 %	19.30 % 20.50 %	1.85 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5990 5908	4715 4575	1173 1206	102 127	78.71 % 77.44 %	19.58 % 20.41 %	1.70 % 2.15 %
Elektronics	5836 5852	4669 4562	1054 1159	113 131	80.00 % 77.96 %	18.06 % 19.81 %	1.94 % 2.24 %
Entertainment	5830 5884	4561 4505	1157 1245	112 134	78.23 % 76.56 %	19.85 % 21.16 %	1.92 % 2.28 %
Cosmetics & Beauty	5995 5980	4753 4632	1137 1218	105 130	79.28 % 77.46 %	18.97 % 20.37 %	1.75 % 2.17 %
Food & Drink	5803 5983	4563 4587	1133 1266	107 130	78.63 % 76.67 %	19.52 % 21.16 %	1.84 % 2.17 %
Home & Garden	5908 5717	4617 4387	1180 1210	111 120	78.15 % 76.74 %	19.97 % 21.16 %	1.88 % 2.10 %
Finance	5604 5848	4622 4715	882 995	100 138	82.48 % 80.63 %	15.74 % 17.01 %	1.78 % 2.36 %
Health	6046 5918	4975 4809	954 987	117 122	82.29 % 81.26 %	15.78 % 16.68 %	1.94 % 2.06 %
Pets	5770 5978	4500 4601	1168 1244	102 133	77.99 % 76.97 %	20.24 % 20.81 %	1.77 % 2.22 %
Sport & Fitness	6079 5778	4765 4458	1204 1187	110 133	78.38 % 77.15 %	19.81 % 20.54 %	1.81 % 2.30 %
Job & Career	5996 5426	4538 4039	1337 1273	121 114	75.68 % 74.44 %	22.30 % 23.46 %	2.02 % 2.10 %
Dating	6011 5864	4514 4273	1390 1470	107 121	75.10 % 72.87 %	23.12 % 25.07 %	1.78 % 2.06 %
Other	5721 5915	4601 4664	1012 1132	108 119	80.42 % 78.85 %	17.69 % 19.14 %	1.89 % 2.01 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5396 5349	4060 3945	1229 1286	107 118	75.24 % 73.75 %	22.78 % 24.04 %	1.98 % 2.21 %
Outlook Mail	5470 5562	4233 4236	1141 1216	96 110	77.39 % 76.16 %	20.86 % 21.86 %	1.76 % 1.98 %
Yahoo Mail	5560 5277	4354 4057	1103 1106	103 114	78.31 % 76.88 %	19.84 % 20.96 %	1.85 % 2.16 %
AOL Mail	5375 5277	4209 4007	1067 1152	99 118	78.31 % 75.93 %	19.85 % 21.83 %	1.84 % 2.24 %
Mail.com	5619 5477	4470 4299	1038 1061	111 117	79.55 % 78.49 %	18.47 % 19.37 %	1.98 % 2.14 %
Yandex Mail	5443 5437	4236 4160	1109 1162	98 115	77.82 % 76.51 %	20.37 % 21.37 %	1.80 % 2.12 %
GMX Mail	5412 5335	4183 4026	1134 1203	95 106	77.29 % 75.46 %	20.95 % 22.55 %	1.76 % 1.99 %
Zoho Mail	5453 5509	4361 4280	992 1110	100 119	79.97 % 77.69 %	18.19 % 20.15 %	1.83 % 2.16 %
ProtonMail	5443 5370	4398 4266	944 983	101 121	80.80 % 79.44 %	17.34 % 18.31 %	1.86 % 2.25 %
Custom Mail	5666 5449	4654 4377	907 953	105 119	82.14 % 80.33 %	16.01 % 17.49 %	1.85 % 2.18 %
iCloud Mail	5452 5402	4079 4003	1271 1276	102 123	74.82 % 74.10 %	23.31 % 23.62 %	1.87 % 2.28 %
Tuta	5526 5540	4475 4393	953 1023	98 124	80.98 % 79.30 %	17.25 % 18.47 %	1.77 % 2.24 %
Juno.com	5329 5489	4296 4354	937 1012	96 123	80.62 % 79.32 %	17.58 % 18.44 %	1.80 % 2.24 %
Mailfence	5445 5578	4385 4404	956 1049	104 125	80.53 % 78.95 %	17.56 % 18.81 %	1.91 % 2.24 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.