Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.060	59.594 58.104	15.255 16.008	1.598 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.39 %	19.96 % 21.05 %	2.09 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5920	4799 4466	1245 1304	121 150	77.84 % 75.44 %	20.19 % 22.03 %	1.96 % 2.53 %
Elektronics	5801 6080	4574 4671	1101 1248	126 161	78.85 % 76.83 %	18.98 % 20.53 %	2.17 % 2.65 %
Entertainment	5935 5696	4609 4328	1192 1220	134 148	77.66 % 75.98 %	20.08 % 21.42 %	2.26 % 2.60 %
Cosmetics & Beauty	5909 5831	4630 4492	1161 1183	118 156	78.36 % 77.04 %	19.65 % 20.29 %	2.00 % 2.68 %
Food & Drink	5925 5938	4616 4519	1193 1272	116 147	77.91 % 76.10 %	20.14 % 21.42 %	1.96 % 2.48 %
Home & Garden	5736 5605	4462 4257	1152 1206	122 142	77.79 % 75.95 %	20.08 % 21.52 %	2.13 % 2.53 %
Finance	5654 5835	4601 4637	940 1042	113 156	81.38 % 79.47 %	16.63 % 17.86 %	2.00 % 2.67 %
Health	6047 5816	4937 4649	979 1018	131 149	81.64 % 79.93 %	16.19 % 17.50 %	2.17 % 2.56 %
Pets	5834 5821	4482 4443	1227 1241	125 137	76.83 % 76.33 %	21.03 % 21.32 %	2.14 % 2.35 %
Sport & Fitness	5875 5852	4543 4474	1212 1225	120 153	77.33 % 76.45 %	20.63 % 20.93 %	2.04 % 2.61 %
Job & Career	5936 5698	4491 4193	1322 1364	123 141	75.66 % 73.59 %	22.27 % 23.94 %	2.07 % 2.47 %
Dating	5913 5975	4362 4290	1420 1541	131 144	73.77 % 71.80 %	24.01 % 25.79 %	2.22 % 2.41 %
Other	5717 5993	4488 4685	1111 1144	118 164	78.50 % 78.17 %	19.43 % 19.09 %	2.06 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5250	3872 3818	1195 1308	113 124	74.75 % 72.72 %	23.07 % 24.91 %	2.18 % 2.36 %
Outlook Mail	5386 5514	4124 4135	1162 1237	100 142	76.57 % 74.99 %	21.57 % 22.43 %	1.86 % 2.58 %
Yahoo Mail	5563 5260	4313 3954	1138 1172	112 134	77.53 % 75.17 %	20.46 % 22.28 %	2.01 % 2.55 %
AOL Mail	5600 5457	4324 4105	1161 1210	115 142	77.21 % 75.22 %	20.73 % 22.17 %	2.05 % 2.60 %
Mail.com	5495 5460	4306 4233	1068 1091	121 136	78.36 % 77.53 %	19.44 % 19.98 %	2.20 % 2.49 %
Yandex Mail	5331 5380	4106 4061	1113 1186	112 133	77.02 % 75.48 %	20.88 % 22.04 %	2.10 % 2.47 %
GMX Mail	5458 5467	4182 4087	1165 1234	111 146	76.62 % 74.76 %	21.34 % 22.57 %	2.03 % 2.67 %
Zoho Mail	5570 5426	4387 4201	1064 1092	119 133	78.76 % 77.42 %	19.10 % 20.13 %	2.14 % 2.45 %
ProtonMail	5380 5425	4308 4264	970 1025	102 136	80.07 % 78.60 %	18.03 % 18.89 %	1.90 % 2.51 %
Custom Mail	5522 5513	4487 4405	917 967	118 141	81.26 % 79.90 %	16.61 % 17.54 %	2.14 % 2.56 %
iCloud Mail	5350 5455	3971 3973	1265 1341	114 141	74.22 % 72.83 %	23.64 % 24.58 %	2.13 % 2.58 %
Tuta	5490 5400	4399 4241	980 1016	111 143	80.13 % 78.54 %	17.85 % 18.81 %	2.02 % 2.65 %
Juno.com	5294 5523	4205 4308	971 1062	118 153	79.43 % 78.00 %	18.34 % 19.23 %	2.23 % 2.77 %
Mailfence	5828 5530	4610 4319	1086 1067	132 144	79.10 % 78.10 %	18.63 % 19.29 %	2.26 % 2.60 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.