Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.020	59.424 57.862	15.476 16.204	1.640 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.11 %	20.22 % 21.32 %	2.14 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5890	4747 4437	1274 1303	127 150	77.21 % 75.33 %	20.72 % 22.12 %	2.07 % 2.55 %
Elektronics	5858 6048	4578 4622	1146 1268	134 158	78.15 % 76.42 %	19.56 % 20.97 %	2.29 % 2.61 %
Entertainment	5986 5622	4636 4257	1215 1227	135 138	77.45 % 75.72 %	20.30 % 21.82 %	2.26 % 2.45 %
Cosmetics & Beauty	5862 5858	4573 4497	1169 1202	120 159	78.01 % 76.77 %	19.94 % 20.52 %	2.05 % 2.71 %
Food & Drink	5934 5897	4600 4470	1214 1282	120 145	77.52 % 75.80 %	20.46 % 21.74 %	2.02 % 2.46 %
Home & Garden	5711 5664	4435 4264	1152 1249	124 151	77.66 % 75.28 %	20.17 % 22.05 %	2.17 % 2.67 %
Finance	5782 5843	4684 4644	979 1041	119 158	81.01 % 79.48 %	16.93 % 17.82 %	2.06 % 2.70 %
Health	6007 5767	4890 4577	986 1043	131 147	81.41 % 79.37 %	16.41 % 18.09 %	2.18 % 2.55 %
Pets	5843 5816	4488 4417	1232 1258	123 141	76.81 % 75.95 %	21.09 % 21.63 %	2.11 % 2.42 %
Sport & Fitness	5987 5815	4615 4441	1242 1221	130 153	77.08 % 76.37 %	20.74 % 21.00 %	2.17 % 2.63 %
Job & Career	5881 5804	4431 4254	1328 1399	122 151	75.34 % 73.29 %	22.58 % 24.10 %	2.07 % 2.60 %
Dating	5925 5947	4352 4274	1437 1532	136 141	73.45 % 71.87 %	24.25 % 25.76 %	2.30 % 2.37 %
Other	5616 6049	4395 4708	1102 1179	119 162	78.26 % 77.83 %	19.62 % 19.49 %	2.12 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5282	3846 3834	1205 1320	114 128	74.46 % 72.59 %	23.33 % 24.99 %	2.21 % 2.42 %
Outlook Mail	5361 5454	4091 4062	1167 1254	103 138	76.31 % 74.48 %	21.77 % 22.99 %	1.92 % 2.53 %
Yahoo Mail	5541 5391	4276 4040	1148 1215	117 136	77.17 % 74.94 %	20.72 % 22.54 %	2.11 % 2.52 %
AOL Mail	5670 5521	4351 4151	1197 1226	122 144	76.74 % 75.19 %	21.11 % 22.21 %	2.15 % 2.61 %
Mail.com	5500 5367	4301 4152	1075 1084	124 131	78.20 % 77.36 %	19.55 % 20.20 %	2.25 % 2.44 %
Yandex Mail	5488 5350	4197 4037	1170 1180	121 133	76.48 % 75.46 %	21.32 % 22.06 %	2.20 % 2.49 %
GMX Mail	5359 5582	4084 4153	1160 1275	115 154	76.21 % 74.40 %	21.65 % 22.84 %	2.15 % 2.76 %
Zoho Mail	5524 5323	4339 4111	1065 1079	120 133	78.55 % 77.23 %	19.28 % 20.27 %	2.17 % 2.50 %
ProtonMail	5358 5454	4262 4278	990 1039	106 137	79.54 % 78.44 %	18.48 % 19.05 %	1.98 % 2.51 %
Custom Mail	5549 5505	4487 4348	944 1016	118 141	80.86 % 78.98 %	17.01 % 18.46 %	2.13 % 2.56 %
iCloud Mail	5464 5399	4030 3902	1315 1359	119 138	73.76 % 72.27 %	24.07 % 25.17 %	2.18 % 2.56 %
Tuta	5503 5338	4397 4173	994 1019	112 146	79.90 % 78.18 %	18.06 % 19.09 %	2.04 % 2.74 %
Juno.com	5312 5551	4227 4322	966 1075	119 154	79.57 % 77.86 %	18.19 % 19.37 %	2.24 % 2.77 %
Mailfence	5746 5503	4536 4299	1080 1063	130 141	78.94 % 78.12 %	18.80 % 19.32 %	2.26 % 2.56 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.