Brevo and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 62.600	48.115 49.846	10.986 10.115	2.917 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 79.63 %	17.71 % 16.16 %	4.70 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 4926	3847 4050	764 706	197 170	80.01 % 82.22 %	15.89 % 14.33 %	4.10 % 3.45 %
Elektronics	4675 4870	3687 3891	784 755	204 224	78.87 % 79.90 %	16.77 % 15.50 %	4.36 % 4.60 %
Entertainment	4694 4832	3637 3841	828 788	229 203	77.48 % 79.49 %	17.64 % 16.31 %	4.88 % 4.20 %
Cosmetics & Beauty	4781 4831	3703 3848	855 785	223 198	77.45 % 79.65 %	17.88 % 16.25 %	4.66 % 4.10 %
Food & Drink	4717 4850	3777 3981	741 691	199 178	80.07 % 82.08 %	15.71 % 14.25 %	4.22 % 3.67 %
Home & Garden	4649 4866	3756 3970	720 693	173 203	80.79 % 81.59 %	15.49 % 14.24 %	3.72 % 4.17 %
Finance	4845 4748	3611 3655	956 869	278 224	74.53 % 76.98 %	19.73 % 18.30 %	5.74 % 4.72 %
Health	4808 4733	3679 3723	900 810	229 200	76.52 % 78.66 %	18.72 % 17.11 %	4.76 % 4.23 %
Pets	4847 4681	3807 3788	817 703	223 190	78.54 % 80.92 %	16.86 % 15.02 %	4.60 % 4.06 %
Sport & Fitness	4748 4964	3612 3898	905 854	231 212	76.07 % 78.53 %	19.06 % 17.20 %	4.87 % 4.27 %
Job & Career	4903 4779	3700 3691	969 877	234 211	75.46 % 77.23 %	19.76 % 18.35 %	4.77 % 4.42 %
Dating	4790 4790	3591 3681	949 863	250 246	74.97 % 76.85 %	19.81 % 18.02 %	5.22 % 5.14 %
Other	4753 4730	3708 3829	798 721	247 180	78.01 % 80.95 %	16.79 % 15.24 %	5.20 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 4720	3450 3489	1058 979	279 252	72.07 % 73.92 %	22.10 % 20.74 %	5.83 % 5.34 %
Outlook Mail	4827 4764	3638 3697	928 842	261 225	75.37 % 77.60 %	19.23 % 17.67 %	5.41 % 4.72 %
Yahoo Mail	4650 4881	3535 3866	848 807	267 208	76.02 % 79.21 %	18.24 % 16.53 %	5.74 % 4.26 %
AOL Mail	4715 5010	3657 3936	853 834	205 240	77.56 % 78.56 %	18.09 % 16.65 %	4.35 % 4.79 %
Mail.com	4920 4802	3862 3848	851 748	207 206	78.50 % 80.13 %	17.30 % 15.58 %	4.21 % 4.29 %
Yandex Mail	4747 4750	3620 3699	918 836	209 215	76.26 % 77.87 %	19.34 % 17.60 %	4.40 % 4.53 %
GMX Mail	4709 4695	3759 3848	755 679	195 168	79.83 % 81.96 %	16.03 % 14.46 %	4.14 % 3.58 %
Zoho Mail	4688 4771	3734 3879	764 699	190 193	79.65 % 81.30 %	16.30 % 14.65 %	4.05 % 4.05 %
ProtonMail	4695 4917	3784 4076	729 679	182 162	80.60 % 82.90 %	15.53 % 13.81 %	3.88 % 3.29 %
Custom Mail	4865 4805	3905 3942	752 676	208 187	80.27 % 82.04 %	15.46 % 14.07 %	4.28 % 3.89 %
iCloud Mail	4723 4874	3462 3717	995 956	266 201	73.30 % 76.26 %	21.07 % 19.61 %	5.63 % 4.12 %
Tuta	4846 4790	3832 3887	787 700	227 203	79.08 % 81.15 %	16.24 % 14.61 %	4.68 % 4.24 %
Juno.com	4846 4821	3877 3962	748 680	221 179	80.00 % 82.18 %	15.44 % 14.10 %	4.56 % 3.71 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.