Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.303	59.540 58.002	15.518 16.304	1.636 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.02 %	20.23 % 21.37 %	2.13 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5965	4749 4487	1272 1329	125 149	77.27 % 75.22 %	20.70 % 22.28 %	2.03 % 2.50 %
Elektronics	5976 5985	4658 4561	1182 1263	136 161	77.95 % 76.21 %	19.78 % 21.10 %	2.28 % 2.69 %
Entertainment	6047 5627	4656 4248	1257 1238	134 141	77.00 % 75.49 %	20.79 % 22.00 %	2.22 % 2.51 %
Cosmetics & Beauty	5761 5894	4509 4530	1131 1201	121 163	78.27 % 76.86 %	19.63 % 20.38 %	2.10 % 2.77 %
Food & Drink	5989 5868	4644 4443	1224 1272	121 153	77.54 % 75.72 %	20.44 % 21.68 %	2.02 % 2.61 %
Home & Garden	5719 5755	4435 4323	1162 1277	122 155	77.55 % 75.12 %	20.32 % 22.19 %	2.13 % 2.69 %
Finance	5914 5902	4794 4678	997 1065	123 159	81.06 % 79.26 %	16.86 % 18.04 %	2.08 % 2.69 %
Health	5996 5737	4889 4557	978 1031	129 149	81.54 % 79.43 %	16.31 % 17.97 %	2.15 % 2.60 %
Pets	5838 5824	4493 4417	1221 1263	124 144	76.96 % 75.84 %	20.91 % 21.69 %	2.12 % 2.47 %
Sport & Fitness	5824 5806	4484 4418	1212 1236	128 152	76.99 % 76.09 %	20.81 % 21.29 %	2.20 % 2.62 %
Job & Career	5877 5890	4436 4309	1321 1422	120 159	75.48 % 73.16 %	22.48 % 24.14 %	2.04 % 2.70 %
Dating	5956 6018	4368 4339	1455 1532	133 147	73.34 % 72.10 %	24.43 % 25.46 %	2.23 % 2.44 %
Other	5651 6032	4425 4692	1106 1175	120 165	78.30 % 77.79 %	19.57 % 19.48 %	2.12 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5318	3939 3857	1226 1331	111 130	74.66 % 72.53 %	23.24 % 25.03 %	2.10 % 2.44 %
Outlook Mail	5355 5423	4086 4041	1164 1244	105 138	76.30 % 74.52 %	21.74 % 22.94 %	1.96 % 2.54 %
Yahoo Mail	5484 5322	4234 3990	1138 1195	112 137	77.21 % 74.97 %	20.75 % 22.45 %	2.04 % 2.57 %
AOL Mail	5734 5577	4401 4194	1205 1233	128 150	76.75 % 75.20 %	21.01 % 22.11 %	2.23 % 2.69 %
Mail.com	5428 5353	4257 4129	1048 1089	123 135	78.43 % 77.13 %	19.31 % 20.34 %	2.27 % 2.52 %
Yandex Mail	5461 5352	4172 4026	1166 1185	123 141	76.40 % 75.22 %	21.35 % 22.14 %	2.25 % 2.63 %
GMX Mail	5409 5779	4122 4295	1174 1318	113 166	76.21 % 74.32 %	21.70 % 22.81 %	2.09 % 2.87 %
Zoho Mail	5565 5400	4372 4167	1072 1098	121 135	78.56 % 77.17 %	19.26 % 20.33 %	2.17 % 2.50 %
ProtonMail	5375 5471	4274 4286	995 1046	106 139	79.52 % 78.34 %	18.51 % 19.12 %	1.97 % 2.54 %
Custom Mail	5542 5498	4483 4336	941 1018	118 144	80.89 % 78.87 %	16.98 % 18.52 %	2.13 % 2.62 %
iCloud Mail	5575 5408	4113 3906	1342 1364	120 138	73.78 % 72.23 %	24.07 % 25.22 %	2.15 % 2.55 %
Tuta	5508 5273	4389 4094	1007 1033	112 146	79.68 % 77.64 %	18.28 % 19.59 %	2.03 % 2.77 %
Juno.com	5258 5599	4189 4363	954 1079	115 157	79.67 % 77.92 %	18.14 % 19.27 %	2.19 % 2.80 %
Mailfence	5724 5530	4509 4318	1086 1071	129 141	78.77 % 78.08 %	18.97 % 19.37 %	2.25 % 2.55 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.