Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 64.932	51.753 50.153	12.631 13.282	1.194 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.24 %	19.26 % 20.46 %	1.82 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5103	4097 3943	996 1047	89 113	79.06 % 77.27 %	19.22 % 20.52 %	1.72 % 2.21 %
Elektronics	5040 4961	4045 3866	899 977	96 118	80.26 % 77.93 %	17.84 % 19.69 %	1.90 % 2.38 %
Entertainment	4982 5086	3910 3899	980 1062	92 125	78.48 % 76.66 %	19.67 % 20.88 %	1.85 % 2.46 %
Cosmetics & Beauty	5151 5102	4082 3963	982 1018	87 121	79.25 % 77.68 %	19.06 % 19.95 %	1.69 % 2.37 %
Food & Drink	4897 5136	3839 3928	967 1081	91 127	78.39 % 76.48 %	19.75 % 21.05 %	1.86 % 2.47 %
Home & Garden	5029 4813	3953 3675	984 1031	92 107	78.60 % 76.36 %	19.57 % 21.42 %	1.83 % 2.22 %
Finance	4812 5025	3960 4057	770 845	82 123	82.29 % 80.74 %	16.00 % 16.82 %	1.70 % 2.45 %
Health	5213 4953	4301 3995	814 846	98 112	82.51 % 80.66 %	15.61 % 17.08 %	1.88 % 2.26 %
Pets	4967 4990	3872 3847	1007 1031	88 112	77.95 % 77.09 %	20.27 % 20.66 %	1.77 % 2.24 %
Sport & Fitness	5093 4946	3996 3810	1003 1018	94 118	78.46 % 77.03 %	19.69 % 20.58 %	1.85 % 2.39 %
Job & Career	5138 4725	3893 3533	1145 1091	100 101	75.77 % 74.77 %	22.28 % 23.09 %	1.95 % 2.14 %
Dating	5156 5071	3875 3680	1185 1282	96 109	75.16 % 72.57 %	22.98 % 25.28 %	1.86 % 2.15 %
Other	4918 5021	3930 3957	899 953	89 111	79.91 % 78.81 %	18.28 % 18.98 %	1.81 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4574	3495 3353	1051 1124	91 97	75.37 % 73.31 %	22.67 % 24.57 %	1.96 % 2.12 %
Outlook Mail	4702 4731	3636 3584	984 1046	82 101	77.33 % 75.76 %	20.93 % 22.11 %	1.74 % 2.13 %
Yahoo Mail	4771 4397	3739 3385	946 917	86 95	78.37 % 76.98 %	19.83 % 20.86 %	1.80 % 2.16 %
AOL Mail	4770 4653	3738 3547	949 993	83 113	78.36 % 76.23 %	19.90 % 21.34 %	1.74 % 2.43 %
Mail.com	4638 4754	3689 3721	856 926	93 107	79.54 % 78.27 %	18.46 % 19.48 %	2.01 % 2.25 %
Yandex Mail	4560 4689	3546 3607	932 980	82 102	77.76 % 76.92 %	20.44 % 20.90 %	1.80 % 2.18 %
GMX Mail	4698 4629	3639 3482	982 1048	77 99	77.46 % 75.22 %	20.90 % 22.64 %	1.64 % 2.14 %
Zoho Mail	4680 4600	3753 3586	841 907	86 107	80.19 % 77.96 %	17.97 % 19.72 %	1.84 % 2.33 %
ProtonMail	4616 4628	3733 3668	801 854	82 106	80.87 % 79.26 %	17.35 % 18.45 %	1.78 % 2.29 %
Custom Mail	4908 4683	4036 3768	781 799	91 116	82.23 % 80.46 %	15.91 % 17.06 %	1.85 % 2.48 %
iCloud Mail	4575 4593	3430 3406	1059 1080	86 107	74.97 % 74.16 %	23.15 % 23.51 %	1.88 % 2.33 %
Tuta	4778 4570	3894 3628	801 829	83 113	81.50 % 79.39 %	16.76 % 18.14 %	1.74 % 2.47 %
Juno.com	4482 4647	3593 3662	809 869	80 116	80.17 % 78.80 %	18.05 % 18.70 %	1.78 % 2.50 %
Mailfence	4763 4784	3832 3756	839 910	92 118	80.45 % 78.51 %	17.61 % 19.02 %	1.93 % 2.47 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.