Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.240	51.947 50.398	12.612 13.343	1.214 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.25 %	19.18 % 20.45 %	1.85 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5144	4188 3942	1031 1089	91 113	78.87 % 76.63 %	19.42 % 21.17 %	1.71 % 2.20 %
Elektronics	4997 5097	4000 3976	894 1002	103 119	80.05 % 78.01 %	17.89 % 19.66 %	2.06 % 2.33 %
Entertainment	5126 4972	4035 3825	985 1026	106 121	78.72 % 76.93 %	19.22 % 20.64 %	2.07 % 2.43 %
Cosmetics & Beauty	5059 5020	4004 3906	971 996	84 118	79.15 % 77.81 %	19.19 % 19.84 %	1.66 % 2.35 %
Food & Drink	5005 5074	3959 3899	954 1053	92 122	79.10 % 76.84 %	19.06 % 20.75 %	1.84 % 2.40 %
Home & Garden	4981 4840	3924 3707	965 1032	92 101	78.78 % 76.59 %	19.37 % 21.32 %	1.85 % 2.09 %
Finance	4899 5019	4030 4029	788 866	81 124	82.26 % 80.27 %	16.08 % 17.25 %	1.65 % 2.47 %
Health	5262 4997	4349 4040	812 845	101 112	82.65 % 80.85 %	15.43 % 16.91 %	1.92 % 2.24 %
Pets	5104 5068	3974 3904	1034 1049	96 115	77.86 % 77.03 %	20.26 % 20.70 %	1.88 % 2.27 %
Sport & Fitness	5006 5024	3931 3885	984 1018	91 121	78.53 % 77.33 %	19.66 % 20.26 %	1.82 % 2.41 %
Job & Career	5023 4771	3848 3565	1083 1105	92 101	76.61 % 74.72 %	21.56 % 23.16 %	1.83 % 2.12 %
Dating	5092 5104	3802 3694	1196 1299	94 111	74.67 % 72.37 %	23.49 % 25.45 %	1.85 % 2.17 %
Other	4909 5110	3903 4026	915 963	91 121	79.51 % 78.79 %	18.64 % 18.85 %	1.85 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4516	3472 3314	1032 1112	94 90	75.51 % 73.38 %	22.44 % 24.62 %	2.04 % 1.99 %
Outlook Mail	4698 4739	3634 3592	982 1043	82 104	77.35 % 75.80 %	20.90 % 22.01 %	1.75 % 2.19 %
Yahoo Mail	4820 4427	3785 3389	946 940	89 98	78.53 % 76.55 %	19.63 % 21.23 %	1.85 % 2.21 %
AOL Mail	4829 4710	3783 3568	957 1026	89 116	78.34 % 75.75 %	19.82 % 21.78 %	1.84 % 2.46 %
Mail.com	4644 4794	3702 3752	849 936	93 106	79.72 % 78.26 %	18.28 % 19.52 %	2.00 % 2.21 %
Yandex Mail	4550 4688	3548 3594	923 992	79 102	77.98 % 76.66 %	20.29 % 21.16 %	1.74 % 2.18 %
GMX Mail	4763 4597	3695 3470	985 1022	83 105	77.58 % 75.48 %	20.68 % 22.23 %	1.74 % 2.28 %
Zoho Mail	4645 4658	3704 3631	854 921	87 106	79.74 % 77.95 %	18.39 % 19.77 %	1.87 % 2.28 %
ProtonMail	4659 4591	3761 3647	816 838	82 106	80.73 % 79.44 %	17.51 % 18.25 %	1.76 % 2.31 %
Custom Mail	4775 4670	3936 3774	749 786	90 110	82.43 % 80.81 %	15.69 % 16.83 %	1.88 % 2.36 %
iCloud Mail	4684 4601	3533 3413	1064 1077	87 111	75.43 % 74.18 %	22.72 % 23.41 %	1.86 % 2.41 %
Tuta	4752 4704	3864 3733	806 858	82 113	81.31 % 79.36 %	16.96 % 18.24 %	1.73 % 2.40 %
Juno.com	4549 4751	3657 3746	811 888	81 117	80.39 % 78.85 %	17.83 % 18.69 %	1.78 % 2.46 %
Mailfence	4807 4794	3873 3775	838 904	96 115	80.57 % 78.74 %	17.43 % 18.86 %	2.00 % 2.40 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.