Brevo and SendGrid Email Deliverability Comparison

Brevo

SendGrid

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.763	51.364 48.627	12.830 14.148	1.406 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 76.26 %	19.72 % 22.19 %	2.16 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 5052	3866 3843	991 1128	100 123	78.61 % 76.07 %	20.15 % 22.33 %	2.03 % 2.43 %
Elektronics	5108 4831	4072 3712	959 1058	111 118	79.72 % 76.84 %	18.77 % 21.90 %	2.17 % 2.44 %
Entertainment	4998 4928	3906 3748	1030 1120	107 118	78.15 % 76.06 %	20.61 % 22.73 %	2.14 % 2.39 %
Cosmetics & Beauty	4918 5169	3916 3952	937 1129	107 122	79.63 % 76.46 %	19.05 % 21.84 %	2.18 % 2.36 %
Food & Drink	4946 4895	3896 3714	1000 1094	107 120	78.77 % 75.87 %	20.22 % 22.35 %	2.16 % 2.45 %
Home & Garden	5130 4846	4022 3669	1037 1102	111 114	78.40 % 75.71 %	20.21 % 22.74 %	2.16 % 2.35 %
Finance	4974 5029	4052 3930	862 1020	106 124	81.46 % 78.15 %	17.33 % 20.28 %	2.13 % 2.47 %
Health	5111 4894	4147 3867	884 954	120 102	81.14 % 79.02 %	17.30 % 19.49 %	2.35 % 2.08 %
Pets	4854 5017	3792 3813	979 1116	101 124	78.12 % 76.00 %	20.17 % 22.24 %	2.08 % 2.47 %
Sport & Fitness	5130 4830	4034 3686	1027 1089	114 122	78.64 % 76.31 %	20.02 % 22.55 %	2.22 % 2.53 %
Job & Career	5083 4652	3906 3450	1109 1120	113 111	76.84 % 74.16 %	21.82 % 24.08 %	2.22 % 2.39 %
Dating	5012 4736	3839 3479	1113 1175	98 111	76.60 % 73.46 %	22.21 % 24.81 %	1.96 % 2.34 %
Other	4886 4884	3916 3764	902 1043	111 108	80.15 % 77.07 %	18.46 % 21.36 %	2.27 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4707	3613 3472	1060 1154	103 120	76.58 % 73.76 %	22.47 % 24.52 %	2.18 % 2.55 %
Outlook Mail	4782 4784	3723 3620	1000 1099	93 109	77.85 % 75.67 %	20.91 % 22.97 %	1.94 % 2.28 %
Yahoo Mail	4745 4589	3724 3508	972 1011	102 113	78.48 % 76.44 %	20.48 % 22.03 %	2.15 % 2.46 %
AOL Mail	4674 4500	3671 3398	928 1033	105 108	78.54 % 75.51 %	19.85 % 22.96 %	2.25 % 2.40 %
Mail.com	4983 4714	3975 3636	928 1004	114 109	79.77 % 77.13 %	18.62 % 21.30 %	2.29 % 2.31 %
Yandex Mail	4814 4643	3774 3521	993 1066	107 107	78.40 % 75.83 %	20.63 % 22.96 %	2.22 % 2.30 %
GMX Mail	4634 4574	3587 3450	975 1073	103 101	77.41 % 75.43 %	21.04 % 23.46 %	2.22 % 2.21 %
Zoho Mail	4705 4886	3768 3725	870 1097	101 110	80.09 % 76.24 %	18.49 % 22.45 %	2.15 % 2.25 %
ProtonMail	4758 4464	3827 3454	870 938	111 109	80.43 % 77.37 %	18.28 % 21.01 %	2.33 % 2.44 %
Custom Mail	4799 4727	3887 3657	845 984	100 116	81.00 % 77.36 %	17.61 % 20.82 %	2.08 % 2.45 %
iCloud Mail	5008 4605	3825 3400	1104 1120	110 114	76.38 % 73.83 %	22.04 % 24.32 %	2.20 % 2.48 %
Tuta	4715 4628	3786 3589	870 983	96 114	80.30 % 77.55 %	18.45 % 21.24 %	2.04 % 2.46 %
Juno.com	4721 4703	3792 3654	875 967	101 110	80.32 % 77.70 %	18.53 % 20.56 %	2.14 % 2.34 %
Mailfence	3012 3239	2412 2543	540 619	60 77	80.08 % 78.51 %	17.93 % 19.11 %	1.99 % 2.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.