Brevo and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 44.630	34.180 35.409	7.863 7.341	2.115 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 79.34 %	17.81 % 16.45 %	4.79 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3531	2740 2886	548 517	149 128	79.72 % 81.73 %	15.94 % 14.64 %	4.34 % 3.63 %
Elektronics	3290 3448	2592 2744	552 545	146 159	78.78 % 79.58 %	16.78 % 15.81 %	4.44 % 4.61 %
Entertainment	3303 3446	2567 2717	581 576	155 153	77.72 % 78.85 %	17.59 % 16.72 %	4.69 % 4.44 %
Cosmetics & Beauty	3448 3476	2671 2760	620 576	157 140	77.47 % 79.40 %	17.98 % 16.57 %	4.55 % 4.03 %
Food & Drink	3411 3502	2730 2868	542 510	139 124	80.04 % 81.90 %	15.89 % 14.56 %	4.08 % 3.54 %
Home & Garden	3330 3408	2687 2774	519 494	124 140	80.69 % 81.40 %	15.59 % 14.50 %	3.72 % 4.11 %
Finance	3425 3412	2531 2617	678 632	216 163	73.90 % 76.70 %	19.80 % 18.52 %	6.31 % 4.78 %
Health	3439 3384	2622 2645	646 588	171 151	76.24 % 78.16 %	18.78 % 17.38 %	4.97 % 4.46 %
Pets	3398 3326	2657 2674	576 508	165 144	78.19 % 80.40 %	16.95 % 15.27 %	4.86 % 4.33 %
Sport & Fitness	3350 3524	2540 2753	644 619	166 152	75.82 % 78.12 %	19.22 % 17.57 %	4.96 % 4.31 %
Job & Career	3480 3437	2615 2661	694 640	171 136	75.14 % 77.42 %	19.94 % 18.62 %	4.91 % 3.96 %
Dating	3407 3383	2548 2600	681 618	178 165	74.79 % 76.85 %	19.99 % 18.27 %	5.22 % 4.88 %
Other	3440 3353	2680 2710	582 518	178 125	77.91 % 80.82 %	16.92 % 15.45 %	5.17 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3332	2481 2455	768 701	213 176	71.66 % 73.68 %	22.18 % 21.04 %	6.15 % 5.28 %
Outlook Mail	3429 3377	2568 2603	663 611	198 163	74.89 % 77.08 %	19.34 % 18.09 %	5.77 % 4.83 %
Yahoo Mail	3324 3413	2529 2698	612 572	183 143	76.08 % 79.05 %	18.41 % 16.76 %	5.51 % 4.19 %
AOL Mail	3362 3581	2613 2809	608 606	141 166	77.72 % 78.44 %	18.08 % 16.92 %	4.19 % 4.64 %
Mail.com	3452 3414	2712 2740	603 537	137 137	78.56 % 80.26 %	17.47 % 15.73 %	3.97 % 4.01 %
Yandex Mail	3312 3442	2515 2664	644 617	153 161	75.94 % 77.40 %	19.44 % 17.93 %	4.62 % 4.68 %
GMX Mail	3429 3346	2733 2737	550 491	146 118	79.70 % 81.80 %	16.04 % 14.67 %	4.26 % 3.53 %
Zoho Mail	3359 3381	2661 2743	549 506	149 132	79.22 % 81.13 %	16.34 % 14.97 %	4.44 % 3.90 %
ProtonMail	3319 3475	2661 2866	520 494	138 115	80.17 % 82.47 %	15.67 % 14.22 %	4.16 % 3.31 %
Custom Mail	3495 3448	2797 2827	548 491	150 130	80.03 % 81.99 %	15.68 % 14.24 %	4.29 % 3.77 %
iCloud Mail	3337 3557	2444 2691	705 710	188 156	73.24 % 75.65 %	21.13 % 19.96 %	5.63 % 4.39 %
Tuta	3424 3433	2706 2774	555 510	163 149	79.03 % 80.80 %	16.21 % 14.86 %	4.76 % 4.34 %
Juno.com	3454 3431	2760 2802	538 495	156 134	79.91 % 81.67 %	15.58 % 14.43 %	4.52 % 3.91 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.