Brevo and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 71.595	55.011 56.977	12.517 11.590	3.337 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 79.58 %	17.66 % 16.19 %	4.71 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 5599	4372 4601	864 803	229 195	80.00 % 82.18 %	15.81 % 14.34 %	4.19 % 3.48 %
Elektronics	5343 5565	4213 4451	892 862	238 252	78.85 % 79.98 %	16.69 % 15.49 %	4.45 % 4.53 %
Entertainment	5344 5483	4148 4368	940 895	256 220	77.62 % 79.66 %	17.59 % 16.32 %	4.79 % 4.01 %
Cosmetics & Beauty	5466 5550	4238 4421	973 900	255 229	77.53 % 79.66 %	17.80 % 16.22 %	4.67 % 4.13 %
Food & Drink	5364 5506	4303 4509	841 785	220 212	80.22 % 81.89 %	15.68 % 14.26 %	4.10 % 3.85 %
Home & Garden	5338 5540	4299 4516	827 791	212 233	80.54 % 81.52 %	15.49 % 14.28 %	3.97 % 4.21 %
Finance	5542 5409	4143 4165	1090 990	309 254	74.76 % 77.00 %	19.67 % 18.30 %	5.58 % 4.70 %
Health	5510 5405	4229 4235	1031 927	250 243	76.75 % 78.35 %	18.71 % 17.15 %	4.54 % 4.50 %
Pets	5558 5395	4371 4359	936 818	251 218	78.64 % 80.80 %	16.84 % 15.16 %	4.52 % 4.04 %
Sport & Fitness	5436 5705	4138 4470	1032 987	266 248	76.12 % 78.35 %	18.98 % 17.30 %	4.89 % 4.35 %
Job & Career	5604 5520	4223 4267	1100 1012	281 241	75.36 % 77.30 %	19.63 % 18.33 %	5.01 % 4.37 %
Dating	5483 5526	4104 4257	1085 998	294 271	74.85 % 77.04 %	19.79 % 18.06 %	5.36 % 4.90 %
Other	5412 5392	4230 4358	906 822	276 212	78.16 % 80.82 %	16.74 % 15.24 %	5.10 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 5348	3974 3956	1218 1108	323 284	72.06 % 73.97 %	22.09 % 20.72 %	5.86 % 5.31 %
Outlook Mail	5484 5456	4130 4223	1053 965	301 268	75.31 % 77.40 %	19.20 % 17.69 %	5.49 % 4.91 %
Yahoo Mail	5308 5540	4038 4391	964 919	306 230	76.07 % 79.26 %	18.16 % 16.59 %	5.76 % 4.15 %
AOL Mail	5373 5714	4170 4483	966 953	237 278	77.61 % 78.46 %	17.98 % 16.68 %	4.41 % 4.87 %
Mail.com	5671 5508	4454 4406	978 863	239 239	78.54 % 79.99 %	17.25 % 15.67 %	4.21 % 4.34 %
Yandex Mail	5416 5447	4131 4234	1045 964	240 249	76.27 % 77.73 %	19.29 % 17.70 %	4.43 % 4.57 %
GMX Mail	5442 5398	4347 4415	874 782	221 201	79.88 % 81.79 %	16.06 % 14.49 %	4.06 % 3.72 %
Zoho Mail	5315 5510	4236 4478	861 810	218 222	79.70 % 81.27 %	16.20 % 14.70 %	4.10 % 4.03 %
ProtonMail	5360 5586	4324 4631	828 774	208 181	80.67 % 82.90 %	15.45 % 13.86 %	3.88 % 3.24 %
Custom Mail	5538 5466	4452 4485	855 769	231 212	80.39 % 82.05 %	15.44 % 14.07 %	4.17 % 3.88 %
iCloud Mail	5364 5572	3939 4238	1126 1095	299 239	73.43 % 76.06 %	20.99 % 19.65 %	5.57 % 4.29 %
Tuta	5509 5511	4356 4486	893 807	260 218	79.07 % 81.40 %	16.21 % 14.64 %	4.72 % 3.96 %
Juno.com	5570 5539	4460 4551	856 781	254 207	80.07 % 82.16 %	15.37 % 14.10 %	4.56 % 3.74 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.