SendGrid and Benchmark Email Email Deliverability Comparison

SendGrid

Benchmark Email

In this comparison, the deliverability of SendGrid and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 76.745	58.419 58.968	15.646 15.953	1.818 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 76.84 %	20.62 % 20.79 %	2.40 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 5914	4546 4504	1277 1267	140 143	76.24 % 76.16 %	21.42 % 21.42 %	2.35 % 2.42 %
Elektronics	6002 5868	4662 4553	1193 1181	147 134	77.67 % 77.59 %	19.88 % 20.13 %	2.45 % 2.28 %
Entertainment	5767 5828	4427 4466	1196 1211	144 151	76.76 % 76.63 %	20.74 % 20.78 %	2.50 % 2.59 %
Cosmetics & Beauty	5849 5890	4533 4508	1172 1235	144 147	77.50 % 76.54 %	20.04 % 20.97 %	2.46 % 2.50 %
Food & Drink	5864 5750	4503 4392	1220 1217	141 141	76.79 % 76.38 %	20.80 % 21.17 %	2.40 % 2.45 %
Home & Garden	5642 5793	4306 4419	1204 1235	132 139	76.32 % 76.28 %	21.34 % 21.32 %	2.34 % 2.40 %
Finance	5836 6023	4668 4833	1022 1058	146 132	79.99 % 80.24 %	17.51 % 17.57 %	2.50 % 2.19 %
Health	5787 5855	4662 4728	989 989	136 138	80.56 % 80.75 %	17.09 % 16.89 %	2.35 % 2.36 %
Pets	5847 6044	4494 4628	1217 1266	136 150	76.86 % 76.57 %	20.81 % 20.95 %	2.33 % 2.48 %
Sport & Fitness	5781 5966	4456 4538	1182 1289	143 139	77.08 % 76.06 %	20.45 % 21.61 %	2.47 % 2.33 %
Job & Career	5626 5805	4169 4293	1327 1383	130 129	74.10 % 73.95 %	23.59 % 23.82 %	2.31 % 2.22 %
Dating	5974 6096	4319 4448	1523 1502	132 146	72.30 % 72.97 %	25.49 % 24.64 %	2.21 % 2.40 %
Other	5945 5913	4674 4658	1124 1120	147 135	78.62 % 78.78 %	18.91 % 18.94 %	2.47 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5749	3834 4230	1276 1383	111 136	73.43 % 73.58 %	24.44 % 24.06 %	2.13 % 2.37 %
Outlook Mail	5479 5551	4125 4199	1225 1218	129 134	75.29 % 75.64 %	22.36 % 21.94 %	2.35 % 2.41 %
Yahoo Mail	5230 5389	3999 4096	1107 1163	124 130	76.46 % 76.01 %	21.17 % 21.58 %	2.37 % 2.41 %
AOL Mail	5433 5421	4108 4128	1189 1154	136 139	75.61 % 76.15 %	21.88 % 21.29 %	2.50 % 2.56 %
Mail.com	5580 5473	4346 4237	1107 1110	127 126	77.89 % 77.42 %	19.84 % 20.28 %	2.28 % 2.30 %
Yandex Mail	5471 5537	4172 4191	1176 1221	123 125	76.26 % 75.69 %	21.50 % 22.05 %	2.25 % 2.26 %
GMX Mail	5383 5437	4056 4101	1196 1209	131 127	75.35 % 75.43 %	22.22 % 22.24 %	2.43 % 2.34 %
Zoho Mail	5433 5426	4211 4257	1092 1041	130 128	77.51 % 78.46 %	20.10 % 19.19 %	2.39 % 2.36 %
ProtonMail	5334 5529	4222 4351	984 1053	128 125	79.15 % 78.69 %	18.45 % 19.05 %	2.40 % 2.26 %
Custom Mail	5464 5609	4394 4490	933 990	137 129	80.42 % 80.05 %	17.08 % 17.65 %	2.51 % 2.30 %
iCloud Mail	5390 5310	3977 3859	1283 1320	130 131	73.78 % 72.67 %	23.80 % 24.86 %	2.41 % 2.47 %
Tuta	5469 5461	4328 4288	1006 1039	135 134	79.14 % 78.52 %	18.39 % 19.03 %	2.47 % 2.45 %
Juno.com	5495 5359	4329 4228	1025 1001	141 130	78.78 % 78.90 %	18.65 % 18.68 %	2.57 % 2.43 %
Mailfence	5501 5494	4318 4313	1047 1051	136 130	78.49 % 78.50 %	19.03 % 19.13 %	2.47 % 2.37 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.