SendGrid and Benchmark Email Email Deliverability Comparison

SendGrid

Benchmark Email

In this comparison, the deliverability of SendGrid and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 66.061	50.153 50.618	13.282 13.815	1.497 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 76.62 %	20.46 % 20.91 %	2.31 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5096	3943 3839	1047 1131	113 126	77.27 % 75.33 %	20.52 % 22.19 %	2.21 % 2.47 %
Elektronics	4961 4947	3866 3824	977 1000	118 123	77.93 % 77.30 %	19.69 % 20.21 %	2.38 % 2.49 %
Entertainment	5086 5021	3899 3848	1062 1042	125 131	76.66 % 76.64 %	20.88 % 20.75 %	2.46 % 2.61 %
Cosmetics & Beauty	5102 5117	3963 3912	1018 1074	121 131	77.68 % 76.45 %	19.95 % 20.99 %	2.37 % 2.56 %
Food & Drink	5136 4942	3928 3770	1081 1048	127 124	76.48 % 76.28 %	21.05 % 21.21 %	2.47 % 2.51 %
Home & Garden	4813 4962	3675 3769	1031 1072	107 121	76.36 % 75.96 %	21.42 % 21.60 %	2.22 % 2.44 %
Finance	5025 5164	4057 4115	845 929	123 120	80.74 % 79.69 %	16.82 % 17.99 %	2.45 % 2.32 %
Health	4953 5057	3995 4077	846 859	112 121	80.66 % 80.62 %	17.08 % 16.99 %	2.26 % 2.39 %
Pets	4990 5210	3847 3989	1031 1084	112 137	77.09 % 76.56 %	20.66 % 20.81 %	2.24 % 2.63 %
Sport & Fitness	4946 5096	3810 3867	1018 1108	118 121	77.03 % 75.88 %	20.58 % 21.74 %	2.39 % 2.37 %
Job & Career	4725 5089	3533 3769	1091 1199	101 121	74.77 % 74.06 %	23.09 % 23.56 %	2.14 % 2.38 %
Dating	5071 5224	3680 3809	1282 1288	109 127	72.57 % 72.91 %	25.28 % 24.66 %	2.15 % 2.43 %
Other	5021 5136	3957 4030	953 981	111 125	78.81 % 78.47 %	18.98 % 19.10 %	2.21 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4929	3353 3617	1124 1192	97 120	73.31 % 73.38 %	24.57 % 24.18 %	2.12 % 2.43 %
Outlook Mail	4731 4678	3584 3530	1046 1025	101 123	75.76 % 75.46 %	22.11 % 21.91 %	2.13 % 2.63 %
Yahoo Mail	4397 4535	3385 3437	917 981	95 117	76.98 % 75.79 %	20.86 % 21.63 %	2.16 % 2.58 %
AOL Mail	4653 4583	3547 3482	993 981	113 120	76.23 % 75.98 %	21.34 % 21.41 %	2.43 % 2.62 %
Mail.com	4754 4740	3721 3650	926 975	107 115	78.27 % 77.00 %	19.48 % 20.57 %	2.25 % 2.43 %
Yandex Mail	4689 4759	3607 3597	980 1053	102 109	76.92 % 75.58 %	20.90 % 22.13 %	2.18 % 2.29 %
GMX Mail	4629 4721	3482 3532	1048 1078	99 111	75.22 % 74.81 %	22.64 % 22.83 %	2.14 % 2.35 %
Zoho Mail	4600 4629	3586 3604	907 912	107 113	77.96 % 77.86 %	19.72 % 19.70 %	2.33 % 2.44 %
ProtonMail	4628 4776	3668 3743	854 914	106 119	79.26 % 78.37 %	18.45 % 19.14 %	2.29 % 2.49 %
Custom Mail	4683 4773	3768 3802	799 853	116 118	80.46 % 79.66 %	17.06 % 17.87 %	2.48 % 2.47 %
iCloud Mail	4593 4661	3406 3377	1080 1162	107 122	74.16 % 72.45 %	23.51 % 24.93 %	2.33 % 2.62 %
Tuta	4570 4794	3628 3787	829 891	113 116	79.39 % 78.99 %	18.14 % 18.59 %	2.47 % 2.42 %
Juno.com	4647 4753	3662 3744	869 896	116 113	78.80 % 78.77 %	18.70 % 18.85 %	2.50 % 2.38 %
Mailfence	4784 4730	3756 3716	910 902	118 112	78.51 % 78.56 %	19.02 % 19.07 %	2.47 % 2.37 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.