Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 71.595	355.143 56.977	92.663 11.590	18.151 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 79.58 %	19.89 % 16.19 %	3.90 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 5599	28259 4601	6151 803	1290 195	79.16 % 82.18 %	17.23 % 14.34 %	3.61 % 3.48 %
Elektronics	36123 5565	27703 4451	7066 862	1354 252	76.69 % 79.98 %	19.56 % 15.49 %	3.75 % 4.53 %
Entertainment	35412 5483	27028 4368	7016 895	1368 220	76.32 % 79.66 %	19.81 % 16.32 %	3.86 % 4.01 %
Cosmetics & Beauty	35681 5550	27171 4421	7112 900	1398 229	76.15 % 79.66 %	19.93 % 16.22 %	3.92 % 4.13 %
Food & Drink	35788 5506	28314 4509	6204 785	1270 212	79.12 % 81.89 %	17.34 % 14.26 %	3.55 % 3.85 %
Home & Garden	36065 5540	28615 4516	6197 791	1253 233	79.34 % 81.52 %	17.18 % 14.28 %	3.47 % 4.21 %
Finance	36096 5409	26290 4165	8250 990	1556 254	72.83 % 77.00 %	22.86 % 18.30 %	4.31 % 4.70 %
Health	36349 5405	26802 4235	8087 927	1460 243	73.74 % 78.35 %	22.25 % 17.15 %	4.02 % 4.50 %
Pets	35918 5395	28132 4359	6508 818	1278 218	78.32 % 80.80 %	18.12 % 15.16 %	3.56 % 4.04 %
Sport & Fitness	34992 5705	26369 4470	7199 987	1424 248	75.36 % 78.35 %	20.57 % 17.30 %	4.07 % 4.35 %
Job & Career	36277 5520	26839 4267	7810 1012	1628 241	73.98 % 77.30 %	21.53 % 18.33 %	4.49 % 4.37 %
Dating	35782 5526	25694 4257	8567 998	1521 271	71.81 % 77.04 %	23.94 % 18.06 %	4.25 % 4.90 %
Other	35774 5392	27927 4358	6496 822	1351 212	78.07 % 80.82 %	18.16 % 15.24 %	3.78 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 5348	32383 3956	10237 1108	1987 284	72.60 % 73.97 %	22.95 % 20.72 %	4.45 % 5.31 %
Outlook Mail	45135 5456	33065 4223	10152 965	1918 268	73.26 % 77.40 %	22.49 % 17.69 %	4.25 % 4.91 %
Yahoo Mail	44944 5540	34098 4391	9049 919	1797 230	75.87 % 79.26 %	20.13 % 16.59 %	4.00 % 4.15 %
AOL Mail	45127 5714	34170 4483	9156 953	1801 278	75.72 % 78.46 %	20.29 % 16.68 %	3.99 % 4.87 %
Mail.com	45241 5508	34831 4406	8719 863	1691 239	76.99 % 79.99 %	19.27 % 15.67 %	3.74 % 4.34 %
Yandex Mail	44855 5447	33284 4234	9681 964	1890 249	74.20 % 77.73 %	21.58 % 17.70 %	4.21 % 4.57 %
GMX Mail	45126 5398	34733 4415	8859 782	1534 201	76.97 % 81.79 %	19.63 % 14.49 %	3.40 % 3.72 %
Zoho Mail	44845 5510	34839 4478	8306 810	1700 222	77.69 % 81.27 %	18.52 % 14.70 %	3.79 % 4.03 %
ProtonMail	44722 5586	34852 4631	8276 774	1594 181	77.93 % 82.90 %	18.51 % 13.86 %	3.56 % 3.24 %
Custom Mail	44780 5466	35408 4485	7797 769	1575 212	79.07 % 82.05 %	17.41 % 14.07 %	3.52 % 3.88 %
iCloud Mail	5589 5572	4289 4238	1023 1095	277 239	76.74 % 76.06 %	18.30 % 19.65 %	4.96 % 4.29 %
Tuta	5482 5511	4574 4486	719 807	189 218	83.44 % 81.40 %	13.12 % 14.64 %	3.45 % 3.96 %
Juno.com	5504 5539	4617 4551	689 781	198 207	83.88 % 82.16 %	12.52 % 14.10 %	3.60 % 3.74 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.