Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 75.883	58.968 58.419	15.953 15.646	1.824 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 76.99 %	20.79 % 20.62 %	2.38 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 5963	4504 4546	1267 1277	143 140	76.16 % 76.24 %	21.42 % 21.42 %	2.42 % 2.35 %
Elektronics	5868 6002	4553 4662	1181 1193	134 147	77.59 % 77.67 %	20.13 % 19.88 %	2.28 % 2.45 %
Entertainment	5828 5767	4466 4427	1211 1196	151 144	76.63 % 76.76 %	20.78 % 20.74 %	2.59 % 2.50 %
Cosmetics & Beauty	5890 5849	4508 4533	1235 1172	147 144	76.54 % 77.50 %	20.97 % 20.04 %	2.50 % 2.46 %
Food & Drink	5750 5864	4392 4503	1217 1220	141 141	76.38 % 76.79 %	21.17 % 20.80 %	2.45 % 2.40 %
Home & Garden	5793 5642	4419 4306	1235 1204	139 132	76.28 % 76.32 %	21.32 % 21.34 %	2.40 % 2.34 %
Finance	6023 5836	4833 4668	1058 1022	132 146	80.24 % 79.99 %	17.57 % 17.51 %	2.19 % 2.50 %
Health	5855 5787	4728 4662	989 989	138 136	80.75 % 80.56 %	16.89 % 17.09 %	2.36 % 2.35 %
Pets	6044 5847	4628 4494	1266 1217	150 136	76.57 % 76.86 %	20.95 % 20.81 %	2.48 % 2.33 %
Sport & Fitness	5966 5781	4538 4456	1289 1182	139 143	76.06 % 77.08 %	21.61 % 20.45 %	2.33 % 2.47 %
Job & Career	5805 5626	4293 4169	1383 1327	129 130	73.95 % 74.10 %	23.82 % 23.59 %	2.22 % 2.31 %
Dating	6096 5974	4448 4319	1502 1523	146 132	72.97 % 72.30 %	24.64 % 25.49 %	2.40 % 2.21 %
Other	5913 5945	4658 4674	1120 1124	135 147	78.78 % 78.62 %	18.94 % 18.91 %	2.28 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5221	4230 3834	1383 1276	136 111	73.58 % 73.43 %	24.06 % 24.44 %	2.37 % 2.13 %
Outlook Mail	5551 5479	4199 4125	1218 1225	134 129	75.64 % 75.29 %	21.94 % 22.36 %	2.41 % 2.35 %
Yahoo Mail	5389 5230	4096 3999	1163 1107	130 124	76.01 % 76.46 %	21.58 % 21.17 %	2.41 % 2.37 %
AOL Mail	5421 5433	4128 4108	1154 1189	139 136	76.15 % 75.61 %	21.29 % 21.88 %	2.56 % 2.50 %
Mail.com	5473 5580	4237 4346	1110 1107	126 127	77.42 % 77.89 %	20.28 % 19.84 %	2.30 % 2.28 %
Yandex Mail	5537 5471	4191 4172	1221 1176	125 123	75.69 % 76.26 %	22.05 % 21.50 %	2.26 % 2.25 %
GMX Mail	5437 5383	4101 4056	1209 1196	127 131	75.43 % 75.35 %	22.24 % 22.22 %	2.34 % 2.43 %
Zoho Mail	5426 5433	4257 4211	1041 1092	128 130	78.46 % 77.51 %	19.19 % 20.10 %	2.36 % 2.39 %
ProtonMail	5529 5334	4351 4222	1053 984	125 128	78.69 % 79.15 %	19.05 % 18.45 %	2.26 % 2.40 %
Custom Mail	5609 5464	4490 4394	990 933	129 137	80.05 % 80.42 %	17.65 % 17.08 %	2.30 % 2.51 %
iCloud Mail	5310 5390	3859 3977	1320 1283	131 130	72.67 % 73.78 %	24.86 % 23.80 %	2.47 % 2.41 %
Tuta	5461 5469	4288 4328	1039 1006	134 135	78.52 % 79.14 %	19.03 % 18.39 %	2.45 % 2.47 %
Juno.com	5359 5495	4228 4329	1001 1025	130 141	78.90 % 78.78 %	18.68 % 18.65 %	2.43 % 2.57 %
Mailfence	5494 5501	4313 4318	1051 1047	130 136	78.50 % 78.49 %	19.13 % 19.03 %	2.37 % 2.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.