Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.020	58.876 57.862	15.914 16.204	1.711 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 76.11 %	20.80 % 21.32 %	2.24 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5890	4533 4437	1270 1303	133 150	76.36 % 75.33 %	21.39 % 22.12 %	2.24 % 2.55 %
Elektronics	5824 6048	4515 4622	1184 1268	125 158	77.52 % 76.42 %	20.33 % 20.97 %	2.15 % 2.61 %
Entertainment	5703 5622	4391 4257	1175 1227	137 138	76.99 % 75.72 %	20.60 % 21.82 %	2.40 % 2.45 %
Cosmetics & Beauty	5999 5858	4595 4497	1267 1202	137 159	76.60 % 76.77 %	21.12 % 20.52 %	2.28 % 2.71 %
Food & Drink	5800 5897	4428 4470	1235 1282	137 145	76.34 % 75.80 %	21.29 % 21.74 %	2.36 % 2.46 %
Home & Garden	5774 5664	4419 4264	1224 1249	131 151	76.53 % 75.28 %	21.20 % 22.05 %	2.27 % 2.67 %
Finance	5942 5843	4821 4644	996 1041	125 158	81.13 % 79.48 %	16.76 % 17.82 %	2.10 % 2.70 %
Health	5777 5767	4673 4577	978 1043	126 147	80.89 % 79.37 %	16.93 % 18.09 %	2.18 % 2.55 %
Pets	6037 5816	4610 4417	1289 1258	138 141	76.36 % 75.95 %	21.35 % 21.63 %	2.29 % 2.42 %
Sport & Fitness	5935 5815	4522 4441	1286 1221	127 153	76.19 % 76.37 %	21.67 % 21.00 %	2.14 % 2.63 %
Job & Career	5829 5804	4335 4254	1370 1399	124 151	74.37 % 73.29 %	23.50 % 24.10 %	2.13 % 2.60 %
Dating	6050 5947	4384 4274	1530 1532	136 141	72.46 % 71.87 %	25.29 % 25.76 %	2.25 % 2.37 %
Other	5895 6049	4650 4708	1110 1179	135 162	78.88 % 77.83 %	18.83 % 19.49 %	2.29 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5282	4226 3834	1368 1320	126 128	73.88 % 72.59 %	23.92 % 24.99 %	2.20 % 2.42 %
Outlook Mail	5654 5454	4259 4062	1267 1254	128 138	75.33 % 74.48 %	22.41 % 22.99 %	2.26 % 2.53 %
Yahoo Mail	5470 5391	4157 4040	1188 1215	125 136	76.00 % 74.94 %	21.72 % 22.54 %	2.29 % 2.52 %
AOL Mail	5323 5521	4038 4151	1158 1226	127 144	75.86 % 75.19 %	21.75 % 22.21 %	2.39 % 2.61 %
Mail.com	5370 5367	4163 4152	1096 1084	111 131	77.52 % 77.36 %	20.41 % 20.20 %	2.07 % 2.44 %
Yandex Mail	5681 5350	4319 4037	1235 1180	127 133	76.03 % 75.46 %	21.74 % 22.06 %	2.24 % 2.49 %
GMX Mail	5409 5582	4091 4153	1194 1275	124 154	75.63 % 74.40 %	22.07 % 22.84 %	2.29 % 2.76 %
Zoho Mail	5415 5323	4264 4111	1028 1079	123 133	78.74 % 77.23 %	18.98 % 20.27 %	2.27 % 2.50 %
ProtonMail	5429 5454	4290 4278	1026 1039	113 137	79.02 % 78.44 %	18.90 % 19.05 %	2.08 % 2.51 %
Custom Mail	5615 5505	4489 4348	1004 1016	122 141	79.95 % 78.98 %	17.88 % 18.46 %	2.17 % 2.56 %
iCloud Mail	5279 5399	3870 3902	1289 1359	120 138	73.31 % 72.27 %	24.42 % 25.17 %	2.27 % 2.56 %
Tuta	5387 5338	4249 4173	1013 1019	125 146	78.88 % 78.18 %	18.80 % 19.09 %	2.32 % 2.74 %
Juno.com	5411 5551	4275 4322	1014 1075	122 154	79.01 % 77.86 %	18.74 % 19.37 %	2.25 % 2.77 %
Mailfence	5338 5503	4186 4299	1034 1063	118 141	78.42 % 78.12 %	19.37 % 19.32 %	2.21 % 2.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.