Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.240	50.496 50.398	13.892 13.343	1.610 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 77.25 %	21.05 % 20.45 %	2.44 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5144	3818 3942	1104 1089	128 113	75.60 % 76.63 %	21.86 % 21.17 %	2.53 % 2.20 %
Elektronics	5037 5097	3891 3976	1024 1002	122 119	77.25 % 78.01 %	20.33 % 19.66 %	2.42 % 2.33 %
Entertainment	4916 4972	3753 3825	1032 1026	131 121	76.34 % 76.93 %	20.99 % 20.64 %	2.66 % 2.43 %
Cosmetics & Beauty	5130 5020	3905 3906	1094 996	131 118	76.12 % 77.81 %	21.33 % 19.84 %	2.55 % 2.35 %
Food & Drink	4966 5074	3788 3899	1056 1053	122 122	76.28 % 76.84 %	21.26 % 20.75 %	2.46 % 2.40 %
Home & Garden	4955 4840	3765 3707	1068 1032	122 101	75.98 % 76.59 %	21.55 % 21.32 %	2.46 % 2.09 %
Finance	5214 5019	4164 4029	932 866	118 124	79.86 % 80.27 %	17.87 % 17.25 %	2.26 % 2.47 %
Health	5023 4997	4039 4040	862 845	122 112	80.41 % 80.85 %	17.16 % 16.91 %	2.43 % 2.24 %
Pets	5226 5068	3995 3904	1100 1049	131 115	76.44 % 77.03 %	21.05 % 20.70 %	2.51 % 2.27 %
Sport & Fitness	5067 5024	3831 3885	1117 1018	119 121	75.61 % 77.33 %	22.04 % 20.26 %	2.35 % 2.41 %
Job & Career	5039 4771	3712 3565	1214 1105	113 101	73.67 % 74.72 %	24.09 % 23.16 %	2.24 % 2.12 %
Dating	5302 5104	3863 3694	1310 1299	129 111	72.86 % 72.37 %	24.71 % 25.45 %	2.43 % 2.17 %
Other	5073 5110	3972 4026	979 963	122 121	78.30 % 78.79 %	19.30 % 18.85 %	2.40 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4516	3704 3314	1236 1112	122 90	73.17 % 73.38 %	24.42 % 24.62 %	2.41 % 1.99 %
Outlook Mail	4745 4739	3578 3592	1047 1043	120 104	75.41 % 75.80 %	22.07 % 22.01 %	2.53 % 2.19 %
Yahoo Mail	4540 4427	3439 3389	988 940	113 98	75.75 % 76.55 %	21.76 % 21.23 %	2.49 % 2.21 %
AOL Mail	4623 4710	3506 3568	998 1026	119 116	75.84 % 75.75 %	21.59 % 21.78 %	2.57 % 2.46 %
Mail.com	4699 4794	3615 3752	970 936	114 106	76.93 % 78.26 %	20.64 % 19.52 %	2.43 % 2.21 %
Yandex Mail	4838 4688	3651 3594	1075 992	112 102	75.47 % 76.66 %	22.22 % 21.16 %	2.32 % 2.18 %
GMX Mail	4634 4597	3475 3470	1048 1022	111 105	74.99 % 75.48 %	22.62 % 22.23 %	2.40 % 2.28 %
Zoho Mail	4660 4658	3641 3631	903 921	116 106	78.13 % 77.95 %	19.38 % 19.77 %	2.49 % 2.28 %
ProtonMail	4758 4591	3727 3647	918 838	113 106	78.33 % 79.44 %	19.29 % 18.25 %	2.37 % 2.31 %
Custom Mail	4846 4670	3852 3774	879 786	115 110	79.49 % 80.81 %	18.14 % 16.83 %	2.37 % 2.36 %
iCloud Mail	4576 4601	3314 3413	1148 1077	114 111	72.42 % 74.18 %	25.09 % 23.41 %	2.49 % 2.41 %
Tuta	4623 4704	3623 3733	886 858	114 113	78.37 % 79.36 %	19.17 % 18.24 %	2.47 % 2.40 %
Juno.com	4672 4751	3685 3746	873 888	114 117	78.87 % 78.85 %	18.69 % 18.69 %	2.44 % 2.46 %
Mailfence	4722 4794	3686 3775	923 904	113 115	78.06 % 78.74 %	19.55 % 18.86 %	2.39 % 2.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.