Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.060	58.458 58.104	16.022 16.008	1.812 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.39 %	21.00 % 21.05 %	2.38 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5920	4451 4466	1259 1304	140 150	76.09 % 75.44 %	21.52 % 22.03 %	2.39 % 2.53 %
Elektronics	5781 6080	4458 4671	1195 1248	128 161	77.11 % 76.83 %	20.67 % 20.53 %	2.21 % 2.65 %
Entertainment	5795 5696	4442 4328	1208 1220	145 148	76.65 % 75.98 %	20.85 % 21.42 %	2.50 % 2.60 %
Cosmetics & Beauty	5920 5831	4516 4492	1255 1183	149 156	76.28 % 77.04 %	21.20 % 20.29 %	2.52 % 2.68 %
Food & Drink	5812 5938	4436 4519	1235 1272	141 147	76.32 % 76.10 %	21.25 % 21.42 %	2.43 % 2.48 %
Home & Garden	5674 5605	4312 4257	1226 1206	136 142	76.00 % 75.95 %	21.61 % 21.52 %	2.40 % 2.53 %
Finance	5979 5835	4820 4637	1028 1042	131 156	80.62 % 79.47 %	17.19 % 17.86 %	2.19 % 2.67 %
Health	5840 5816	4695 4649	1006 1018	139 149	80.39 % 79.93 %	17.23 % 17.50 %	2.38 % 2.56 %
Pets	5865 5821	4470 4443	1249 1241	146 137	76.21 % 76.33 %	21.30 % 21.32 %	2.49 % 2.35 %
Sport & Fitness	5958 5852	4526 4474	1296 1225	136 153	75.97 % 76.45 %	21.75 % 20.93 %	2.28 % 2.61 %
Job & Career	5824 5698	4289 4193	1401 1364	134 141	73.64 % 73.59 %	24.06 % 23.94 %	2.30 % 2.47 %
Dating	6152 5975	4455 4290	1554 1541	143 144	72.42 % 71.80 %	25.26 % 25.79 %	2.32 % 2.41 %
Other	5842 5993	4588 4685	1110 1144	144 164	78.53 % 78.17 %	19.00 % 19.09 %	2.46 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5250	4182 3818	1384 1308	134 124	73.37 % 72.72 %	24.28 % 24.91 %	2.35 % 2.36 %
Outlook Mail	5471 5514	4118 4135	1221 1237	132 142	75.27 % 74.99 %	22.32 % 22.43 %	2.41 % 2.58 %
Yahoo Mail	5397 5260	4097 3954	1170 1172	130 134	75.91 % 75.17 %	21.68 % 22.28 %	2.41 % 2.55 %
AOL Mail	5444 5457	4122 4105	1186 1210	136 142	75.72 % 75.22 %	21.79 % 22.17 %	2.50 % 2.60 %
Mail.com	5463 5460	4216 4233	1125 1091	122 136	77.17 % 77.53 %	20.59 % 19.98 %	2.23 % 2.49 %
Yandex Mail	5504 5380	4151 4061	1226 1186	127 133	75.42 % 75.48 %	22.27 % 22.04 %	2.31 % 2.47 %
GMX Mail	5398 5467	4051 4087	1220 1234	127 146	75.05 % 74.76 %	22.60 % 22.57 %	2.35 % 2.67 %
Zoho Mail	5369 5426	4201 4201	1037 1092	131 133	78.25 % 77.42 %	19.31 % 20.13 %	2.44 % 2.45 %
ProtonMail	5477 5425	4322 4264	1031 1025	124 136	78.91 % 78.60 %	18.82 % 18.89 %	2.26 % 2.51 %
Custom Mail	5598 5513	4465 4405	1002 967	131 141	79.76 % 79.90 %	17.90 % 17.54 %	2.34 % 2.56 %
iCloud Mail	5337 5455	3883 3973	1323 1341	131 141	72.76 % 72.83 %	24.79 % 24.58 %	2.45 % 2.58 %
Tuta	5408 5400	4239 4241	1038 1016	131 143	78.38 % 78.54 %	19.19 % 18.81 %	2.42 % 2.65 %
Juno.com	5353 5523	4211 4308	1015 1062	127 153	78.67 % 78.00 %	18.96 % 19.23 %	2.37 % 2.77 %
Mailfence	5373 5530	4200 4319	1044 1067	129 144	78.17 % 78.10 %	19.43 % 19.29 %	2.40 % 2.60 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.