Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 44.630	333.419 35.409	88.752 7.341	17.095 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 79.34 %	20.20 % 16.45 %	3.89 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 3531	26519 2886	5880 517	1204 128	78.92 % 81.73 %	17.50 % 14.64 %	3.58 % 3.63 %
Elektronics	34087 3448	26011 2744	6791 545	1285 159	76.31 % 79.58 %	19.92 % 15.81 %	3.77 % 4.61 %
Entertainment	33356 3446	25365 2717	6709 576	1282 153	76.04 % 78.85 %	20.11 % 16.72 %	3.84 % 4.44 %
Cosmetics & Beauty	33565 3476	25450 2760	6805 576	1310 140	75.82 % 79.40 %	20.27 % 16.57 %	3.90 % 4.03 %
Food & Drink	33735 3502	26600 2868	5940 510	1195 124	78.85 % 81.90 %	17.61 % 14.56 %	3.54 % 3.54 %
Home & Garden	34029 3408	26913 2774	5938 494	1178 140	79.09 % 81.40 %	17.45 % 14.50 %	3.46 % 4.11 %
Finance	34003 3412	24647 2617	7889 632	1467 163	72.48 % 76.70 %	23.20 % 18.52 %	4.31 % 4.78 %
Health	34316 3384	25157 2645	7770 588	1389 151	73.31 % 78.16 %	22.64 % 17.38 %	4.05 % 4.46 %
Pets	33884 3326	26449 2674	6233 508	1202 144	78.06 % 80.40 %	18.40 % 15.27 %	3.55 % 4.33 %
Sport & Fitness	32992 3524	24767 2753	6889 619	1336 152	75.07 % 78.12 %	20.88 % 17.57 %	4.05 % 4.31 %
Job & Career	34201 3437	25217 2661	7465 640	1519 136	73.73 % 77.42 %	21.83 % 18.62 %	4.44 % 3.96 %
Dating	33728 3383	24063 2600	8223 618	1442 165	71.34 % 76.85 %	24.38 % 18.27 %	4.28 % 4.88 %
Other	33767 3353	26261 2710	6220 518	1286 125	77.77 % 80.82 %	18.42 % 15.45 %	3.81 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 3332	30864 2455	9849 701	1873 176	72.47 % 73.68 %	23.13 % 21.04 %	4.40 % 5.28 %
Outlook Mail	43114 3377	31460 2603	9826 611	1828 163	72.97 % 77.08 %	22.79 % 18.09 %	4.24 % 4.83 %
Yahoo Mail	42866 3413	32416 2698	8733 572	1717 143	75.62 % 79.05 %	20.37 % 16.76 %	4.01 % 4.19 %
AOL Mail	43079 3581	32512 2809	8852 606	1715 166	75.47 % 78.44 %	20.55 % 16.92 %	3.98 % 4.64 %
Mail.com	43174 3414	33131 2740	8423 537	1620 137	76.74 % 80.26 %	19.51 % 15.73 %	3.75 % 4.01 %
Yandex Mail	42806 3442	31653 2664	9347 617	1806 161	73.95 % 77.40 %	21.84 % 17.93 %	4.22 % 4.68 %
GMX Mail	43062 3346	32994 2737	8590 491	1478 118	76.62 % 81.80 %	19.95 % 14.67 %	3.43 % 3.53 %
Zoho Mail	42823 3381	33158 2743	8040 506	1625 132	77.43 % 81.13 %	18.77 % 14.97 %	3.79 % 3.90 %
ProtonMail	42664 3475	33118 2866	8018 494	1528 115	77.63 % 82.47 %	18.79 % 14.22 %	3.58 % 3.31 %
Custom Mail	42719 3448	33655 2827	7552 491	1512 130	78.78 % 81.99 %	17.68 % 14.24 %	3.54 % 3.77 %
iCloud Mail	3408 3557	2616 2691	627 710	165 156	76.76 % 75.65 %	18.40 % 19.96 %	4.84 % 4.39 %
Tuta	3421 3433	2865 2774	448 510	108 149	83.75 % 80.80 %	13.10 % 14.86 %	3.16 % 4.34 %
Juno.com	3544 3431	2977 2802	447 495	120 134	84.00 % 81.67 %	12.61 % 14.43 %	3.39 % 3.91 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.