Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.303	58.493 58.002	16.108 16.304	1.762 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 76.02 %	21.09 % 21.37 %	2.31 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 5965	4528 4487	1271 1329	140 149	76.24 % 75.22 %	21.40 % 22.28 %	2.36 % 2.50 %
Elektronics	5919 5985	4563 4561	1220 1263	136 161	77.09 % 76.21 %	20.61 % 21.10 %	2.30 % 2.69 %
Entertainment	5705 5627	4367 4248	1203 1238	135 141	76.55 % 75.49 %	21.09 % 22.00 %	2.37 % 2.51 %
Cosmetics & Beauty	5858 5894	4466 4530	1253 1201	139 163	76.24 % 76.86 %	21.39 % 20.38 %	2.37 % 2.77 %
Food & Drink	5785 5868	4381 4443	1261 1272	143 153	75.73 % 75.72 %	21.80 % 21.68 %	2.47 % 2.61 %
Home & Garden	5847 5755	4457 4323	1252 1277	138 155	76.23 % 75.12 %	21.41 % 22.19 %	2.36 % 2.69 %
Finance	5853 5902	4720 4678	1007 1065	126 159	80.64 % 79.26 %	17.20 % 18.04 %	2.15 % 2.69 %
Health	5742 5737	4636 4557	980 1031	126 149	80.74 % 79.43 %	17.07 % 17.97 %	2.19 % 2.60 %
Pets	6090 5824	4640 4417	1311 1263	139 144	76.19 % 75.84 %	21.53 % 21.69 %	2.28 % 2.47 %
Sport & Fitness	6008 5806	4554 4418	1321 1236	133 152	75.80 % 76.09 %	21.99 % 21.29 %	2.21 % 2.62 %
Job & Career	5783 5890	4284 4309	1365 1422	134 159	74.08 % 73.16 %	23.60 % 24.14 %	2.32 % 2.70 %
Dating	6002 6018	4325 4339	1540 1532	137 147	72.06 % 72.10 %	25.66 % 25.46 %	2.28 % 2.44 %
Other	5832 6032	4572 4692	1124 1175	136 165	78.40 % 77.79 %	19.27 % 19.48 %	2.33 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5318	4105 3857	1365 1331	131 130	73.29 % 72.53 %	24.37 % 25.03 %	2.34 % 2.44 %
Outlook Mail	5730 5423	4293 4041	1305 1244	132 138	74.92 % 74.52 %	22.77 % 22.94 %	2.30 % 2.54 %
Yahoo Mail	5527 5322	4175 3990	1224 1195	128 137	75.54 % 74.97 %	22.15 % 22.45 %	2.32 % 2.57 %
AOL Mail	5404 5577	4084 4194	1189 1233	131 150	75.57 % 75.20 %	22.00 % 22.11 %	2.42 % 2.69 %
Mail.com	5347 5353	4134 4129	1094 1089	119 135	77.31 % 77.13 %	20.46 % 20.34 %	2.23 % 2.52 %
Yandex Mail	5557 5352	4218 4026	1207 1185	132 141	75.90 % 75.22 %	21.72 % 22.14 %	2.38 % 2.63 %
GMX Mail	5461 5779	4099 4295	1231 1318	131 166	75.06 % 74.32 %	22.54 % 22.81 %	2.40 % 2.87 %
Zoho Mail	5302 5400	4151 4167	1024 1098	127 135	78.29 % 77.17 %	19.31 % 20.33 %	2.40 % 2.50 %
ProtonMail	5422 5471	4271 4286	1036 1046	115 139	78.77 % 78.34 %	19.11 % 19.12 %	2.12 % 2.54 %
Custom Mail	5555 5498	4429 4336	1004 1018	122 144	79.73 % 78.87 %	18.07 % 18.52 %	2.20 % 2.62 %
iCloud Mail	5390 5408	3923 3906	1341 1364	126 138	72.78 % 72.23 %	24.88 % 25.22 %	2.34 % 2.55 %
Tuta	5355 5273	4204 4094	1022 1033	129 146	78.51 % 77.64 %	19.08 % 19.59 %	2.41 % 2.77 %
Juno.com	5394 5599	4247 4363	1030 1079	117 157	78.74 % 77.92 %	19.10 % 19.27 %	2.17 % 2.80 %
Mailfence	5318 5530	4160 4318	1036 1071	122 141	78.22 % 78.08 %	19.48 % 19.37 %	2.29 % 2.55 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.