Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 8.948	304.350 7.254	83.475 1.355	15.686 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 81.07 %	20.69 % 15.14 %	3.89 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 729	24225 605	5527 100	1109 24	78.50 % 82.99 %	17.91 % 13.72 %	3.59 % 3.29 %
Elektronics	31374 713	23774 583	6413 102	1187 28	75.78 % 81.77 %	20.44 % 14.31 %	3.78 % 3.93 %
Entertainment	30491 684	23046 553	6288 107	1157 24	75.58 % 80.85 %	20.62 % 15.64 %	3.79 % 3.51 %
Cosmetics & Beauty	30786 667	23186 542	6391 106	1209 19	75.31 % 81.26 %	20.76 % 15.89 %	3.93 % 2.85 %
Food & Drink	31039 714	24340 590	5595 95	1104 29	78.42 % 82.63 %	18.03 % 13.31 %	3.56 % 4.06 %
Home & Garden	31225 682	24572 568	5576 91	1077 23	78.69 % 83.28 %	17.86 % 13.34 %	3.45 % 3.37 %
Finance	31404 697	22603 542	7456 118	1345 37	71.97 % 77.76 %	23.74 % 16.93 %	4.28 % 5.31 %
Health	31637 665	23007 525	7350 106	1280 34	72.72 % 78.95 %	23.23 % 15.94 %	4.05 % 5.11 %
Pets	31017 664	24086 552	5839 92	1092 20	77.65 % 83.13 %	18.83 % 13.86 %	3.52 % 3.01 %
Sport & Fitness	30330 673	22630 533	6466 111	1234 29	74.61 % 79.20 %	21.32 % 16.49 %	4.07 % 4.31 %
Job & Career	31369 661	22971 528	6991 112	1407 21	73.23 % 79.88 %	22.29 % 16.94 %	4.49 % 3.18 %
Dating	30965 676	21909 527	7751 116	1305 33	70.75 % 77.96 %	25.03 % 17.16 %	4.21 % 4.88 %
Other	31013 723	24001 606	5832 99	1180 18	77.39 % 83.82 %	18.81 % 13.69 %	3.80 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 693	28663 519	9308 139	1759 35	72.14 % 74.89 %	23.43 % 20.06 %	4.43 % 5.05 %
Outlook Mail	40426 665	29325 522	9386 111	1715 32	72.54 % 78.50 %	23.22 % 16.69 %	4.24 % 4.81 %
Yahoo Mail	40091 675	30189 536	8311 106	1591 33	75.30 % 79.41 %	20.73 % 15.70 %	3.97 % 4.89 %
AOL Mail	40345 720	30298 574	8439 113	1608 33	75.10 % 79.72 %	20.92 % 15.69 %	3.99 % 4.58 %
Mail.com	40411 654	30878 543	8027 90	1506 21	76.41 % 83.03 %	19.86 % 13.76 %	3.73 % 3.21 %
Yandex Mail	40064 716	29475 558	8907 118	1682 40	73.57 % 77.93 %	22.23 % 16.48 %	4.20 % 5.59 %
GMX Mail	40369 699	30748 582	8230 94	1391 23	76.17 % 83.26 %	20.39 % 13.45 %	3.45 % 3.29 %
Zoho Mail	40051 710	30869 587	7662 97	1520 26	77.07 % 82.68 %	19.13 % 13.66 %	3.80 % 3.66 %
ProtonMail	39970 666	30842 560	7684 88	1444 18	77.16 % 84.08 %	19.22 % 13.21 %	3.61 % 2.70 %
Custom Mail	39969 637	31364 547	7205 81	1400 9	78.47 % 85.87 %	18.03 % 12.72 %	3.50 % 1.41 %
iCloud Mail	727 719	559 555	136 134	32 30	76.89 % 77.19 %	18.71 % 18.64 %	4.40 % 4.17 %
Tuta	643 692	537 579	86 92	20 21	83.51 % 83.67 %	13.37 % 13.29 %	3.11 % 3.03 %
Juno.com	715 702	603 592	94 92	18 18	84.34 % 84.33 %	13.15 % 13.11 %	2.52 % 2.56 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.