Benchmark Email and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 62.600	347.768 49.846	91.442 10.115	17.812 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 79.63 %	20.01 % 16.16 %	3.90 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 4926	27664 4050	6067 706	1254 170	79.07 % 82.22 %	17.34 % 14.33 %	3.58 % 3.45 %
Elektronics	35388 4870	27079 3891	6973 755	1336 224	76.52 % 79.90 %	19.70 % 15.50 %	3.78 % 4.60 %
Entertainment	34731 4832	26473 3841	6919 788	1339 203	76.22 % 79.49 %	19.92 % 16.31 %	3.86 % 4.20 %
Cosmetics & Beauty	34956 4831	26576 3848	7014 785	1366 198	76.03 % 79.65 %	20.07 % 16.25 %	3.91 % 4.10 %
Food & Drink	35094 4850	27727 3981	6120 691	1247 178	79.01 % 82.08 %	17.44 % 14.25 %	3.55 % 3.67 %
Home & Garden	35389 4866	28034 3970	6117 693	1238 203	79.22 % 81.59 %	17.29 % 14.24 %	3.50 % 4.17 %
Finance	35443 4748	25771 3655	8146 869	1526 224	72.71 % 76.98 %	22.98 % 18.30 %	4.31 % 4.72 %
Health	35689 4733	26262 3723	7989 810	1438 200	73.59 % 78.66 %	22.39 % 17.11 %	4.03 % 4.23 %
Pets	35216 4681	27549 3788	6419 703	1248 190	78.23 % 80.92 %	18.23 % 15.02 %	3.54 % 4.06 %
Sport & Fitness	34322 4964	25821 3898	7102 854	1399 212	75.23 % 78.53 %	20.69 % 17.20 %	4.08 % 4.27 %
Job & Career	35568 4779	26270 3691	7700 877	1598 211	73.86 % 77.23 %	21.65 % 18.35 %	4.49 % 4.42 %
Dating	35122 4790	25162 3681	8464 863	1496 246	71.64 % 76.85 %	24.10 % 18.02 %	4.26 % 5.14 %
Other	35119 4730	27380 3829	6412 721	1327 180	77.96 % 80.95 %	18.26 % 15.24 %	3.78 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 4720	31836 3489	10105 979	1940 252	72.55 % 73.92 %	23.03 % 20.74 %	4.42 % 5.34 %
Outlook Mail	44469 4764	32522 3697	10051 842	1896 225	73.13 % 77.60 %	22.60 % 17.67 %	4.26 % 4.72 %
Yahoo Mail	44291 4881	33562 3866	8956 807	1773 208	75.78 % 79.21 %	20.22 % 16.53 %	4.00 % 4.26 %
AOL Mail	44465 5010	33623 3936	9065 834	1777 240	75.62 % 78.56 %	20.39 % 16.65 %	4.00 % 4.79 %
Mail.com	44536 4802	34241 3848	8623 748	1672 206	76.88 % 80.13 %	19.36 % 15.58 %	3.75 % 4.29 %
Yandex Mail	44181 4750	32743 3699	9578 836	1860 215	74.11 % 77.87 %	21.68 % 17.60 %	4.21 % 4.53 %
GMX Mail	44413 4695	34131 3848	8773 679	1509 168	76.85 % 81.96 %	19.75 % 14.46 %	3.40 % 3.58 %
Zoho Mail	44161 4771	34257 3879	8224 699	1680 193	77.57 % 81.30 %	18.62 % 14.65 %	3.80 % 4.05 %
ProtonMail	44023 4917	34251 4076	8195 679	1577 162	77.80 % 82.90 %	18.62 % 13.81 %	3.58 % 3.29 %
Custom Mail	44082 4805	34814 3942	7718 676	1550 187	78.98 % 82.04 %	17.51 % 14.07 %	3.52 % 3.89 %
iCloud Mail	4865 4874	3726 3717	898 956	241 201	76.59 % 76.26 %	18.46 % 19.61 %	4.95 % 4.12 %
Tuta	4820 4790	4015 3887	640 700	165 203	83.30 % 81.15 %	13.28 % 14.61 %	3.42 % 4.24 %
Juno.com	4835 4821	4047 3962	616 680	172 179	83.70 % 82.18 %	12.74 % 14.10 %	3.56 % 3.71 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.