Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.291 65.185	51.770 50.153	13.154 13.533	1.367 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.10 % 76.94 %	19.84 % 20.76 %	2.06 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5153 5061	3949 3889	1101 1054	103 118	76.63 % 76.84 %	21.37 % 20.83 %	2.00 % 2.33 %
Elektronics	4958 5043	3899 3919	954 1007	105 117	78.64 % 77.71 %	19.24 % 19.97 %	2.12 % 2.32 %
Entertainment	5001 5009	3898 3816	999 1073	104 120	77.94 % 76.18 %	19.98 % 21.42 %	2.08 % 2.40 %
Cosmetics & Beauty	5061 5165	3979 3989	977 1056	105 120	78.62 % 77.23 %	19.30 % 20.45 %	2.07 % 2.32 %
Food & Drink	4952 5126	3841 3916	1009 1094	102 116	77.56 % 76.39 %	20.38 % 21.34 %	2.06 % 2.26 %
Home & Garden	5025 4941	3920 3776	1000 1057	105 108	78.01 % 76.42 %	19.90 % 21.39 %	2.09 % 2.19 %
Finance	5173 4994	4182 4012	877 860	114 122	80.84 % 80.34 %	16.95 % 17.22 %	2.20 % 2.44 %
Health	5211 5103	4237 4121	876 869	98 113	81.31 % 80.76 %	16.81 % 17.03 %	1.88 % 2.21 %
Pets	5136 5124	4006 3911	1021 1090	109 123	78.00 % 76.33 %	19.88 % 21.27 %	2.12 % 2.40 %
Sport & Fitness	5048 4949	3934 3797	1011 1030	103 122	77.93 % 76.72 %	20.03 % 20.81 %	2.04 % 2.47 %
Job & Career	5114 4643	3877 3435	1127 1105	110 103	75.81 % 73.98 %	22.04 % 23.80 %	2.15 % 2.22 %
Dating	5323 5001	3953 3629	1265 1261	105 111	74.26 % 72.57 %	23.76 % 25.21 %	1.97 % 2.22 %
Other	5136 5026	4095 3943	937 977	104 106	79.73 % 78.45 %	18.24 % 19.44 %	2.02 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4828 4467	3620 3273	1113 1084	95 110	74.98 % 73.27 %	23.05 % 24.27 %	1.97 % 2.46 %
Outlook Mail	4793 4749	3670 3602	1023 1046	100 101	76.57 % 75.85 %	21.34 % 22.03 %	2.09 % 2.13 %
Yahoo Mail	4663 4588	3610 3513	951 970	102 105	77.42 % 76.57 %	20.39 % 21.14 %	2.19 % 2.29 %
AOL Mail	4530 4540	3509 3433	925 999	96 108	77.46 % 75.62 %	20.42 % 22.00 %	2.12 % 2.38 %
Mail.com	4778 4832	3765 3771	917 952	96 109	78.80 % 78.04 %	19.19 % 19.70 %	2.01 % 2.26 %
Yandex Mail	4812 4701	3721 3574	1001 1021	90 106	77.33 % 76.03 %	20.80 % 21.72 %	1.87 % 2.25 %
GMX Mail	4740 4503	3594 3390	1056 1019	90 94	75.82 % 75.28 %	22.28 % 22.63 %	1.90 % 2.09 %
Zoho Mail	4651 4711	3695 3628	862 977	94 106	79.45 % 77.01 %	18.53 % 20.74 %	2.02 % 2.25 %
ProtonMail	4801 4501	3838 3552	857 840	106 109	79.94 % 78.92 %	17.85 % 18.66 %	2.21 % 2.42 %
Custom Mail	4694 4741	3817 3784	782 846	95 111	81.32 % 79.81 %	16.66 % 17.84 %	2.02 % 2.34 %
iCloud Mail	4792 4564	3550 3364	1133 1091	109 109	74.08 % 73.71 %	23.64 % 23.90 %	2.27 % 2.39 %
Tuta	4790 4795	3848 3785	841 899	101 111	80.33 % 78.94 %	17.56 % 18.75 %	2.11 % 2.31 %
Juno.com	4723 4717	3772 3724	851 885	100 108	79.86 % 78.95 %	18.02 % 18.76 %	2.12 % 2.29 %
Mailfence	4696 4776	3761 3760	842 904	93 112	80.09 % 78.73 %	17.93 % 18.93 %	1.98 % 2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.