Benchmark Email and SendGrid Email Deliverability Comparison

Benchmark Email

SendGrid

In this comparison, the deliverability of Benchmark Email and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 64.932	50.618 50.153	13.815 13.282	1.628 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.24 %	20.91 % 20.46 %	2.46 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5103	3839 3943	1131 1047	126 113	75.33 % 77.27 %	22.19 % 20.52 %	2.47 % 2.21 %
Elektronics	4947 4961	3824 3866	1000 977	123 118	77.30 % 77.93 %	20.21 % 19.69 %	2.49 % 2.38 %
Entertainment	5021 5086	3848 3899	1042 1062	131 125	76.64 % 76.66 %	20.75 % 20.88 %	2.61 % 2.46 %
Cosmetics & Beauty	5117 5102	3912 3963	1074 1018	131 121	76.45 % 77.68 %	20.99 % 19.95 %	2.56 % 2.37 %
Food & Drink	4942 5136	3770 3928	1048 1081	124 127	76.28 % 76.48 %	21.21 % 21.05 %	2.51 % 2.47 %
Home & Garden	4962 4813	3769 3675	1072 1031	121 107	75.96 % 76.36 %	21.60 % 21.42 %	2.44 % 2.22 %
Finance	5164 5025	4115 4057	929 845	120 123	79.69 % 80.74 %	17.99 % 16.82 %	2.32 % 2.45 %
Health	5057 4953	4077 3995	859 846	121 112	80.62 % 80.66 %	16.99 % 17.08 %	2.39 % 2.26 %
Pets	5210 4990	3989 3847	1084 1031	137 112	76.56 % 77.09 %	20.81 % 20.66 %	2.63 % 2.24 %
Sport & Fitness	5096 4946	3867 3810	1108 1018	121 118	75.88 % 77.03 %	21.74 % 20.58 %	2.37 % 2.39 %
Job & Career	5089 4725	3769 3533	1199 1091	121 101	74.06 % 74.77 %	23.56 % 23.09 %	2.38 % 2.14 %
Dating	5224 5071	3809 3680	1288 1282	127 109	72.91 % 72.57 %	24.66 % 25.28 %	2.43 % 2.15 %
Other	5136 5021	4030 3957	981 953	125 111	78.47 % 78.81 %	19.10 % 18.98 %	2.43 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4574	3617 3353	1192 1124	120 97	73.38 % 73.31 %	24.18 % 24.57 %	2.43 % 2.12 %
Outlook Mail	4678 4731	3530 3584	1025 1046	123 101	75.46 % 75.76 %	21.91 % 22.11 %	2.63 % 2.13 %
Yahoo Mail	4535 4397	3437 3385	981 917	117 95	75.79 % 76.98 %	21.63 % 20.86 %	2.58 % 2.16 %
AOL Mail	4583 4653	3482 3547	981 993	120 113	75.98 % 76.23 %	21.41 % 21.34 %	2.62 % 2.43 %
Mail.com	4740 4754	3650 3721	975 926	115 107	77.00 % 78.27 %	20.57 % 19.48 %	2.43 % 2.25 %
Yandex Mail	4759 4689	3597 3607	1053 980	109 102	75.58 % 76.92 %	22.13 % 20.90 %	2.29 % 2.18 %
GMX Mail	4721 4629	3532 3482	1078 1048	111 99	74.81 % 75.22 %	22.83 % 22.64 %	2.35 % 2.14 %
Zoho Mail	4629 4600	3604 3586	912 907	113 107	77.86 % 77.96 %	19.70 % 19.72 %	2.44 % 2.33 %
ProtonMail	4776 4628	3743 3668	914 854	119 106	78.37 % 79.26 %	19.14 % 18.45 %	2.49 % 2.29 %
Custom Mail	4773 4683	3802 3768	853 799	118 116	79.66 % 80.46 %	17.87 % 17.06 %	2.47 % 2.48 %
iCloud Mail	4661 4593	3377 3406	1162 1080	122 107	72.45 % 74.16 %	24.93 % 23.51 %	2.62 % 2.33 %
Tuta	4794 4570	3787 3628	891 829	116 113	78.99 % 79.39 %	18.59 % 18.14 %	2.42 % 2.47 %
Juno.com	4753 4647	3744 3662	896 869	113 116	78.77 % 78.80 %	18.85 % 18.70 %	2.38 % 2.50 %
Mailfence	4730 4784	3716 3756	902 910	112 118	78.56 % 78.51 %	19.07 % 19.02 %	2.37 % 2.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.