SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.796	57.862 58.531	16.204 16.313	1.954 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 76.22 %	21.32 % 21.24 %	2.57 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 6096	4437 4639	1303 1298	150 159	75.33 % 76.10 %	22.12 % 21.29 %	2.55 % 2.61 %
Elektronics	6048 5759	4622 4393	1268 1211	158 155	76.42 % 76.28 %	20.97 % 21.03 %	2.61 % 2.69 %
Entertainment	5622 5912	4257 4526	1227 1239	138 147	75.72 % 76.56 %	21.82 % 20.96 %	2.45 % 2.49 %
Cosmetics & Beauty	5858 5686	4497 4358	1202 1187	159 141	76.77 % 76.64 %	20.52 % 20.88 %	2.71 % 2.48 %
Food & Drink	5897 5971	4470 4533	1282 1272	145 166	75.80 % 75.92 %	21.74 % 21.30 %	2.46 % 2.78 %
Home & Garden	5664 5924	4264 4444	1249 1327	151 153	75.28 % 75.02 %	22.05 % 22.40 %	2.67 % 2.58 %
Finance	5843 5801	4644 4612	1041 1048	158 141	79.48 % 79.50 %	17.82 % 18.07 %	2.70 % 2.43 %
Health	5767 5676	4577 4496	1043 1041	147 139	79.37 % 79.21 %	18.09 % 18.34 %	2.55 % 2.45 %
Pets	5816 5863	4417 4473	1258 1244	141 146	75.95 % 76.29 %	21.63 % 21.22 %	2.42 % 2.49 %
Sport & Fitness	5815 5981	4441 4518	1221 1311	153 152	76.37 % 75.54 %	21.00 % 21.92 %	2.63 % 2.54 %
Job & Career	5804 5911	4254 4393	1399 1366	151 152	73.29 % 74.32 %	24.10 % 23.11 %	2.60 % 2.57 %
Dating	5947 6055	4274 4357	1532 1553	141 145	71.87 % 71.96 %	25.76 % 25.65 %	2.37 % 2.39 %
Other	6049 6161	4708 4789	1179 1216	162 156	77.83 % 77.73 %	19.49 % 19.74 %	2.68 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5507	3834 4008	1320 1360	128 139	72.59 % 72.78 %	24.99 % 24.70 %	2.42 % 2.52 %
Outlook Mail	5454 5624	4062 4190	1254 1294	138 140	74.48 % 74.50 %	22.99 % 23.01 %	2.53 % 2.49 %
Yahoo Mail	5391 5392	4040 4028	1215 1222	136 142	74.94 % 74.70 %	22.54 % 22.66 %	2.52 % 2.63 %
AOL Mail	5521 5396	4151 4057	1226 1210	144 129	75.19 % 75.19 %	22.21 % 22.42 %	2.61 % 2.39 %
Mail.com	5367 5505	4152 4255	1084 1113	131 137	77.36 % 77.29 %	20.20 % 20.22 %	2.44 % 2.49 %
Yandex Mail	5350 5633	4037 4298	1180 1205	133 130	75.46 % 76.30 %	22.06 % 21.39 %	2.49 % 2.31 %
GMX Mail	5582 5505	4153 4118	1275 1255	154 132	74.40 % 74.80 %	22.84 % 22.80 %	2.76 % 2.40 %
Zoho Mail	5323 5405	4111 4188	1079 1074	133 143	77.23 % 77.48 %	20.27 % 19.87 %	2.50 % 2.65 %
ProtonMail	5454 5571	4278 4377	1039 1049	137 145	78.44 % 78.57 %	19.05 % 18.83 %	2.51 % 2.60 %
Custom Mail	5505 5241	4348 4131	1016 966	141 144	78.98 % 78.82 %	18.46 % 18.43 %	2.56 % 2.75 %
iCloud Mail	5399 5680	3902 4096	1359 1434	138 150	72.27 % 72.11 %	25.17 % 25.25 %	2.56 % 2.64 %
Tuta	5338 5624	4173 4448	1019 1024	146 152	78.18 % 79.09 %	19.09 % 18.21 %	2.74 % 2.70 %
Juno.com	5551 5360	4322 4161	1075 1066	154 133	77.86 % 77.63 %	19.37 % 19.89 %	2.77 % 2.48 %
Mailfence	5503 5353	4299 4176	1063 1041	141 136	78.12 % 78.01 %	19.32 % 19.45 %	2.56 % 2.54 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.