SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 66.195	50.398 49.906	13.343 14.478	1.499 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 75.39 %	20.45 % 21.87 %	2.30 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 5319	3942 3992	1089 1177	113 150	76.63 % 75.05 %	21.17 % 22.13 %	2.20 % 2.82 %
Elektronics	5097 4743	3976 3580	1002 1025	119 138	78.01 % 75.48 %	19.66 % 21.61 %	2.33 % 2.91 %
Entertainment	4972 5189	3825 3919	1026 1133	121 137	76.93 % 75.53 %	20.64 % 21.83 %	2.43 % 2.64 %
Cosmetics & Beauty	5020 4842	3906 3673	996 1047	118 122	77.81 % 75.86 %	19.84 % 21.62 %	2.35 % 2.52 %
Food & Drink	5074 5176	3899 3874	1053 1153	122 149	76.84 % 74.85 %	20.75 % 22.28 %	2.40 % 2.88 %
Home & Garden	4840 5130	3707 3815	1032 1172	101 143	76.59 % 74.37 %	21.32 % 22.85 %	2.09 % 2.79 %
Finance	5019 5025	4029 3974	866 921	124 130	80.27 % 79.08 %	17.25 % 18.33 %	2.47 % 2.59 %
Health	4997 5079	4040 3983	845 960	112 136	80.85 % 78.42 %	16.91 % 18.90 %	2.24 % 2.68 %
Pets	5068 4968	3904 3726	1049 1110	115 132	77.03 % 75.00 %	20.70 % 22.34 %	2.27 % 2.66 %
Sport & Fitness	5024 5085	3885 3829	1018 1114	121 142	77.33 % 75.30 %	20.26 % 21.91 %	2.41 % 2.79 %
Job & Career	4771 5105	3565 3750	1105 1214	101 141	74.72 % 73.46 %	23.16 % 23.78 %	2.12 % 2.76 %
Dating	5104 5238	3694 3750	1299 1349	111 139	72.37 % 71.59 %	25.45 % 25.75 %	2.17 % 2.65 %
Other	5110 5296	4026 4041	963 1103	121 152	78.79 % 76.30 %	18.85 % 20.83 %	2.37 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4881	3314 3533	1112 1214	90 134	73.38 % 72.38 %	24.62 % 24.87 %	1.99 % 2.75 %
Outlook Mail	4739 4740	3592 3515	1043 1096	104 129	75.80 % 74.16 %	22.01 % 23.12 %	2.19 % 2.72 %
Yahoo Mail	4427 4752	3389 3511	940 1108	98 133	76.55 % 73.88 %	21.23 % 23.32 %	2.21 % 2.80 %
AOL Mail	4710 4761	3568 3579	1026 1058	116 124	75.75 % 75.17 %	21.78 % 22.22 %	2.46 % 2.60 %
Mail.com	4794 4663	3752 3553	936 985	106 125	78.26 % 76.20 %	19.52 % 21.12 %	2.21 % 2.68 %
Yandex Mail	4688 4708	3594 3534	992 1056	102 118	76.66 % 75.06 %	21.16 % 22.43 %	2.18 % 2.51 %
GMX Mail	4597 4685	3470 3453	1022 1110	105 122	75.48 % 73.70 %	22.23 % 23.69 %	2.28 % 2.60 %
Zoho Mail	4658 4670	3631 3547	921 992	106 131	77.95 % 75.95 %	19.77 % 21.24 %	2.28 % 2.81 %
ProtonMail	4591 4822	3647 3765	838 924	106 133	79.44 % 78.08 %	18.25 % 19.16 %	2.31 % 2.76 %
Custom Mail	4670 4433	3774 3458	786 853	110 122	80.81 % 78.01 %	16.83 % 19.24 %	2.36 % 2.75 %
iCloud Mail	4601 4799	3413 3441	1077 1219	111 139	74.18 % 71.70 %	23.41 % 25.40 %	2.41 % 2.90 %
Tuta	4704 4878	3733 3785	858 953	113 140	79.36 % 77.59 %	18.24 % 19.54 %	2.40 % 2.87 %
Juno.com	4751 4576	3746 3501	888 946	117 129	78.85 % 76.51 %	18.69 % 20.67 %	2.46 % 2.82 %
Mailfence	4794 4827	3775 3731	904 964	115 132	78.74 % 77.29 %	18.86 % 19.97 %	2.40 % 2.73 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.