SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.303 76.660	58.002 58.836	16.304 15.978	1.997 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.02 % 76.75 %	21.37 % 20.84 %	2.62 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5917	4487 4510	1329 1258	149 149	75.22 % 76.22 %	22.28 % 21.26 %	2.50 % 2.52 %
Elektronics	5985 5909	4561 4546	1263 1212	161 151	76.21 % 76.93 %	21.10 % 20.51 %	2.69 % 2.56 %
Entertainment	5627 5926	4248 4538	1238 1244	141 144	75.49 % 76.58 %	22.00 % 20.99 %	2.51 % 2.43 %
Cosmetics & Beauty	5894 5802	4530 4486	1201 1178	163 138	76.86 % 77.32 %	20.38 % 20.30 %	2.77 % 2.38 %
Food & Drink	5868 5980	4443 4579	1272 1243	153 158	75.72 % 76.57 %	21.68 % 20.79 %	2.61 % 2.64 %
Home & Garden	5755 5907	4323 4456	1277 1308	155 143	75.12 % 75.44 %	22.19 % 22.14 %	2.69 % 2.42 %
Finance	5902 5841	4678 4672	1065 1038	159 131	79.26 % 79.99 %	18.04 % 17.77 %	2.69 % 2.24 %
Health	5737 5657	4557 4508	1031 1017	149 132	79.43 % 79.69 %	17.97 % 17.98 %	2.60 % 2.33 %
Pets	5824 5830	4417 4460	1263 1235	144 135	75.84 % 76.50 %	21.69 % 21.18 %	2.47 % 2.32 %
Sport & Fitness	5806 5961	4418 4542	1236 1278	152 141	76.09 % 76.20 %	21.29 % 21.44 %	2.62 % 2.37 %
Job & Career	5890 5839	4309 4386	1422 1313	159 140	73.16 % 75.12 %	24.14 % 22.49 %	2.70 % 2.40 %
Dating	6018 6056	4339 4410	1532 1508	147 138	72.10 % 72.82 %	25.46 % 24.90 %	2.44 % 2.28 %
Other	6032 6035	4692 4743	1175 1146	165 146	77.79 % 78.59 %	19.48 % 18.99 %	2.74 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5318 5467	3857 4008	1331 1328	130 131	72.53 % 73.31 %	25.03 % 24.29 %	2.44 % 2.40 %
Outlook Mail	5423 5577	4041 4175	1244 1269	138 133	74.52 % 74.86 %	22.94 % 22.75 %	2.54 % 2.38 %
Yahoo Mail	5322 5411	3990 4091	1195 1187	137 133	74.97 % 75.61 %	22.45 % 21.94 %	2.57 % 2.46 %
AOL Mail	5577 5339	4194 4038	1233 1181	150 120	75.20 % 75.63 %	22.11 % 22.12 %	2.69 % 2.25 %
Mail.com	5353 5498	4129 4270	1089 1102	135 126	77.13 % 77.66 %	20.34 % 20.04 %	2.52 % 2.29 %
Yandex Mail	5352 5591	4026 4294	1185 1173	141 124	75.22 % 76.80 %	22.14 % 20.98 %	2.63 % 2.22 %
GMX Mail	5779 5506	4295 4150	1318 1231	166 125	74.32 % 75.37 %	22.81 % 22.36 %	2.87 % 2.27 %
Zoho Mail	5400 5437	4167 4246	1098 1058	135 133	77.17 % 78.09 %	20.33 % 19.46 %	2.50 % 2.45 %
ProtonMail	5471 5602	4286 4433	1046 1028	139 141	78.34 % 79.13 %	19.12 % 18.35 %	2.54 % 2.52 %
Custom Mail	5498 5239	4336 4162	1018 939	144 138	78.87 % 79.44 %	18.52 % 17.92 %	2.62 % 2.63 %
iCloud Mail	5408 5718	3906 4161	1364 1415	138 142	72.23 % 72.77 %	25.22 % 24.75 %	2.55 % 2.48 %
Tuta	5273 5482	4094 4357	1033 983	146 142	77.64 % 79.48 %	19.59 % 17.93 %	2.77 % 2.59 %
Juno.com	5599 5379	4363 4209	1079 1042	157 128	77.92 % 78.25 %	19.27 % 19.37 %	2.80 % 2.38 %
Mailfence	5530 5414	4318 4242	1071 1042	141 130	78.08 % 78.35 %	19.37 % 19.25 %	2.55 % 2.40 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.