SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 77.005	58.419 58.115	15.646 16.752	1.818 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 75.47 %	20.62 % 21.75 %	2.40 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 6185	4546 4653	1277 1353	140 179	76.24 % 75.23 %	21.42 % 21.88 %	2.35 % 2.89 %
Elektronics	6002 5641	4662 4262	1193 1208	147 171	77.67 % 75.55 %	19.88 % 21.41 %	2.45 % 3.03 %
Entertainment	5767 5966	4427 4517	1196 1290	144 159	76.76 % 75.71 %	20.74 % 21.62 %	2.50 % 2.67 %
Cosmetics & Beauty	5849 5704	4533 4340	1172 1214	144 150	77.50 % 76.09 %	20.04 % 21.28 %	2.46 % 2.63 %
Food & Drink	5864 6036	4503 4522	1220 1336	141 178	76.79 % 74.92 %	20.80 % 22.13 %	2.40 % 2.95 %
Home & Garden	5642 5952	4306 4433	1204 1355	132 164	76.32 % 74.48 %	21.34 % 22.77 %	2.34 % 2.76 %
Finance	5836 5847	4668 4638	1022 1058	146 151	79.99 % 79.32 %	17.51 % 18.09 %	2.50 % 2.58 %
Health	5787 5799	4662 4532	989 1110	136 157	80.56 % 78.15 %	17.09 % 19.14 %	2.35 % 2.71 %
Pets	5847 5771	4494 4334	1217 1284	136 153	76.86 % 75.10 %	20.81 % 22.25 %	2.33 % 2.65 %
Sport & Fitness	5781 5974	4456 4502	1182 1302	143 170	77.08 % 75.36 %	20.45 % 21.79 %	2.47 % 2.85 %
Job & Career	5626 5898	4169 4328	1327 1403	130 167	74.10 % 73.38 %	23.59 % 23.79 %	2.31 % 2.83 %
Dating	5974 6064	4319 4326	1523 1578	132 160	72.30 % 71.34 %	25.49 % 26.02 %	2.21 % 2.64 %
Other	5945 6168	4674 4728	1124 1261	147 179	78.62 % 76.65 %	18.91 % 20.44 %	2.47 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5714	3834 4156	1276 1400	111 158	73.43 % 72.73 %	24.44 % 24.50 %	2.13 % 2.77 %
Outlook Mail	5479 5494	4125 4066	1225 1273	129 155	75.29 % 74.01 %	22.36 % 23.17 %	2.35 % 2.82 %
Yahoo Mail	5230 5514	3999 4084	1107 1272	124 158	76.46 % 74.07 %	21.17 % 23.07 %	2.37 % 2.87 %
AOL Mail	5433 5520	4108 4135	1189 1240	136 145	75.61 % 74.91 %	21.88 % 22.46 %	2.50 % 2.63 %
Mail.com	5580 5466	4346 4168	1107 1150	127 148	77.89 % 76.25 %	19.84 % 21.04 %	2.28 % 2.71 %
Yandex Mail	5471 5488	4172 4136	1176 1215	123 137	76.26 % 75.36 %	21.50 % 22.14 %	2.25 % 2.50 %
GMX Mail	5383 5433	4056 4019	1196 1266	131 148	75.35 % 73.97 %	22.22 % 23.30 %	2.43 % 2.72 %
Zoho Mail	5433 5493	4211 4196	1092 1142	130 155	77.51 % 76.39 %	20.10 % 20.79 %	2.39 % 2.82 %
ProtonMail	5334 5582	4222 4346	984 1080	128 156	79.15 % 77.86 %	18.45 % 19.35 %	2.40 % 2.79 %
Custom Mail	5464 5204	4394 4064	933 991	137 149	80.42 % 78.09 %	17.08 % 19.04 %	2.51 % 2.86 %
iCloud Mail	5390 5619	3977 4011	1283 1444	130 164	73.78 % 71.38 %	23.80 % 25.70 %	2.41 % 2.92 %
Tuta	5469 5664	4328 4405	1006 1097	135 162	79.14 % 77.77 %	18.39 % 19.37 %	2.47 % 2.86 %
Juno.com	5495 5290	4329 4060	1025 1079	141 151	78.78 % 76.75 %	18.65 % 20.40 %	2.57 % 2.85 %
Mailfence	5501 5524	4318 4269	1047 1103	136 152	78.49 % 77.28 %	19.03 % 19.97 %	2.47 % 2.75 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.