SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 76.915	58.104 58.159	16.008 16.629	1.948 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 75.61 %	21.05 % 21.62 %	2.56 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6114	4466 4603	1304 1336	150 175	75.44 % 75.29 %	22.03 % 21.85 %	2.53 % 2.86 %
Elektronics	6080 5727	4671 4319	1248 1237	161 171	76.83 % 75.41 %	20.53 % 21.60 %	2.65 % 2.99 %
Entertainment	5696 5928	4328 4505	1220 1263	148 160	75.98 % 76.00 %	21.42 % 21.31 %	2.60 % 2.70 %
Cosmetics & Beauty	5831 5686	4492 4333	1183 1202	156 151	77.04 % 76.20 %	20.29 % 21.14 %	2.68 % 2.66 %
Food & Drink	5938 6029	4519 4542	1272 1310	147 177	76.10 % 75.34 %	21.42 % 21.73 %	2.48 % 2.94 %
Home & Garden	5605 5919	4257 4427	1206 1327	142 165	75.95 % 74.79 %	21.52 % 22.42 %	2.53 % 2.79 %
Finance	5835 5822	4637 4623	1042 1048	156 151	79.47 % 79.41 %	17.86 % 18.00 %	2.67 % 2.59 %
Health	5816 5742	4649 4494	1018 1093	149 155	79.93 % 78.27 %	17.50 % 19.04 %	2.56 % 2.70 %
Pets	5821 5837	4443 4411	1241 1270	137 156	76.33 % 75.57 %	21.32 % 21.76 %	2.35 % 2.67 %
Sport & Fitness	5852 5959	4474 4485	1225 1305	153 169	76.45 % 75.26 %	20.93 % 21.90 %	2.61 % 2.84 %
Job & Career	5698 5969	4193 4390	1364 1414	141 165	73.59 % 73.55 %	23.94 % 23.69 %	2.47 % 2.76 %
Dating	5975 6086	4290 4336	1541 1589	144 161	71.80 % 71.25 %	25.79 % 26.11 %	2.41 % 2.65 %
Other	5993 6097	4685 4691	1144 1235	164 171	78.17 % 76.94 %	19.09 % 20.26 %	2.74 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5594	3818 4047	1308 1389	124 158	72.72 % 72.35 %	24.91 % 24.83 %	2.36 % 2.82 %
Outlook Mail	5514 5617	4135 4164	1237 1300	142 153	74.99 % 74.13 %	22.43 % 23.14 %	2.58 % 2.72 %
Yahoo Mail	5260 5486	3954 4073	1172 1257	134 156	75.17 % 74.24 %	22.28 % 22.91 %	2.55 % 2.84 %
AOL Mail	5457 5505	4105 4127	1210 1232	142 146	75.22 % 74.97 %	22.17 % 22.38 %	2.60 % 2.65 %
Mail.com	5460 5447	4233 4168	1091 1131	136 148	77.53 % 76.52 %	19.98 % 20.76 %	2.49 % 2.72 %
Yandex Mail	5380 5546	4061 4197	1186 1215	133 134	75.48 % 75.68 %	22.04 % 21.91 %	2.47 % 2.42 %
GMX Mail	5467 5485	4087 4068	1234 1275	146 142	74.76 % 74.17 %	22.57 % 23.25 %	2.67 % 2.59 %
Zoho Mail	5426 5364	4201 4118	1092 1094	133 152	77.42 % 76.77 %	20.13 % 20.40 %	2.45 % 2.83 %
ProtonMail	5425 5613	4264 4375	1025 1078	136 160	78.60 % 77.94 %	18.89 % 19.21 %	2.51 % 2.85 %
Custom Mail	5513 5239	4405 4086	967 999	141 154	79.90 % 77.99 %	17.54 % 19.07 %	2.56 % 2.94 %
iCloud Mail	5455 5587	3973 3997	1341 1429	141 161	72.83 % 71.54 %	24.58 % 25.58 %	2.58 % 2.88 %
Tuta	5400 5710	4241 4463	1016 1082	143 165	78.54 % 78.16 %	18.81 % 18.95 %	2.65 % 2.89 %
Juno.com	5523 5302	4308 4078	1062 1076	153 148	78.00 % 76.91 %	19.23 % 20.29 %	2.77 % 2.79 %
Mailfence	5530 5420	4319 4198	1067 1072	144 150	78.10 % 77.45 %	19.29 % 19.78 %	2.60 % 2.77 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.