SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 66.036	50.153 49.737	13.282 14.491	1.497 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 75.32 %	20.46 % 21.94 %	2.31 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5214	3943 3908	1047 1158	113 148	77.27 % 74.95 %	20.52 % 22.21 %	2.21 % 2.84 %
Elektronics	4961 4850	3866 3642	977 1071	118 137	77.93 % 75.09 %	19.69 % 22.08 %	2.38 % 2.82 %
Entertainment	5086 5119	3899 3884	1062 1102	125 133	76.66 % 75.87 %	20.88 % 21.53 %	2.46 % 2.60 %
Cosmetics & Beauty	5102 4924	3963 3722	1018 1074	121 128	77.68 % 75.59 %	19.95 % 21.81 %	2.37 % 2.60 %
Food & Drink	5136 5217	3928 3868	1081 1204	127 145	76.48 % 74.14 %	21.05 % 23.08 %	2.47 % 2.78 %
Home & Garden	4813 5102	3675 3787	1031 1175	107 140	76.36 % 74.23 %	21.42 % 23.03 %	2.22 % 2.74 %
Finance	5025 5016	4057 3975	845 910	123 131	80.74 % 79.25 %	16.82 % 18.14 %	2.45 % 2.61 %
Health	4953 5061	3995 3985	846 942	112 134	80.66 % 78.74 %	17.08 % 18.61 %	2.26 % 2.65 %
Pets	4990 4986	3847 3735	1031 1118	112 133	77.09 % 74.91 %	20.66 % 22.42 %	2.24 % 2.67 %
Sport & Fitness	4946 5033	3810 3800	1018 1091	118 142	77.03 % 75.50 %	20.58 % 21.68 %	2.39 % 2.82 %
Job & Career	4725 5166	3533 3782	1091 1241	101 143	74.77 % 73.21 %	23.09 % 24.02 %	2.14 % 2.77 %
Dating	5071 5130	3680 3669	1282 1321	109 140	72.57 % 71.52 %	25.28 % 25.75 %	2.15 % 2.73 %
Other	5021 5218	3957 3980	953 1084	111 154	78.81 % 76.27 %	18.98 % 20.77 %	2.21 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4899	3353 3520	1124 1243	97 136	73.31 % 71.85 %	24.57 % 25.37 %	2.12 % 2.78 %
Outlook Mail	4731 4615	3584 3424	1046 1064	101 127	75.76 % 74.19 %	22.11 % 23.06 %	2.13 % 2.75 %
Yahoo Mail	4397 4657	3385 3468	917 1056	95 133	76.98 % 74.47 %	20.86 % 22.68 %	2.16 % 2.86 %
AOL Mail	4653 4765	3547 3549	993 1089	113 127	76.23 % 74.48 %	21.34 % 22.85 %	2.43 % 2.67 %
Mail.com	4754 4684	3721 3584	926 978	107 122	78.27 % 76.52 %	19.48 % 20.88 %	2.25 % 2.60 %
Yandex Mail	4689 4694	3607 3508	980 1065	102 121	76.92 % 74.73 %	20.90 % 22.69 %	2.18 % 2.58 %
GMX Mail	4629 4692	3482 3470	1048 1095	99 127	75.22 % 73.96 %	22.64 % 23.34 %	2.14 % 2.71 %
Zoho Mail	4600 4739	3586 3596	907 1013	107 130	77.96 % 75.88 %	19.72 % 21.38 %	2.33 % 2.74 %
ProtonMail	4628 4851	3668 3774	854 943	106 134	79.26 % 77.80 %	18.45 % 19.44 %	2.29 % 2.76 %
Custom Mail	4683 4470	3768 3477	799 874	116 119	80.46 % 77.79 %	17.06 % 19.55 %	2.48 % 2.66 %
iCloud Mail	4593 4787	3406 3429	1080 1219	107 139	74.16 % 71.63 %	23.51 % 25.46 %	2.33 % 2.90 %
Tuta	4570 4825	3628 3728	829 960	113 137	79.39 % 77.26 %	18.14 % 19.90 %	2.47 % 2.84 %
Juno.com	4647 4597	3662 3525	869 942	116 130	78.80 % 76.68 %	18.70 % 20.49 %	2.50 % 2.83 %
Mailfence	4784 4761	3756 3685	910 950	118 126	78.51 % 77.40 %	19.02 % 19.95 %	2.47 % 2.65 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.