SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 65.251	49.094 50.995	14.120 12.880	1.594 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 78.15 %	21.88 % 19.74 %	2.47 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 5007	3839 3880	1121 1032	126 112	75.88 % 77.49 %	22.16 % 20.61 %	2.49 % 2.24 %
Elektronics	4978 5002	3821 3917	1057 978	126 119	76.76 % 78.31 %	21.23 % 19.55 %	2.53 % 2.38 %
Entertainment	5004 4940	3771 3861	1134 980	128 108	75.36 % 78.16 %	22.66 % 19.84 %	2.56 % 2.19 %
Cosmetics & Beauty	5094 5084	3896 4002	1080 985	124 107	76.48 % 78.72 %	21.20 % 19.37 %	2.43 % 2.10 %
Food & Drink	5062 5128	3823 3992	1128 1028	125 120	75.52 % 77.85 %	22.28 % 20.05 %	2.47 % 2.34 %
Home & Garden	4911 5035	3715 3904	1105 1025	116 121	75.65 % 77.54 %	22.50 % 20.36 %	2.36 % 2.40 %
Finance	5039 5047	3961 4121	972 813	129 119	78.61 % 81.65 %	19.29 % 16.11 %	2.56 % 2.36 %
Health	4971 5036	3953 4091	914 833	113 114	79.52 % 81.24 %	18.39 % 16.54 %	2.27 % 2.26 %
Pets	5036 4904	3814 3800	1105 1010	132 112	75.73 % 77.49 %	21.94 % 20.60 %	2.62 % 2.28 %
Sport & Fitness	4891 5080	3712 3956	1088 1019	129 120	75.89 % 77.87 %	22.24 % 20.06 %	2.64 % 2.36 %
Job & Career	4630 5195	3393 3957	1133 1128	114 117	73.28 % 76.17 %	24.47 % 21.71 %	2.46 % 2.25 %
Dating	4935 4876	3577 3617	1252 1141	120 119	72.48 % 74.18 %	25.37 % 23.40 %	2.43 % 2.44 %
Other	4937 4917	3819 3897	1031 908	112 124	77.35 % 79.26 %	20.88 % 18.47 %	2.27 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4863	3369 3671	1142 1091	122 113	72.99 % 75.49 %	24.74 % 22.43 %	2.64 % 2.32 %
Outlook Mail	4779 4669	3606 3596	1083 976	112 108	75.46 % 77.02 %	22.66 % 20.90 %	2.34 % 2.31 %
Yahoo Mail	4541 4612	3450 3624	1002 895	113 106	75.97 % 78.58 %	22.07 % 19.41 %	2.49 % 2.30 %
AOL Mail	4511 4893	3386 3830	1041 973	115 106	75.06 % 78.28 %	23.08 % 19.89 %	2.55 % 2.17 %
Mail.com	4781 4597	3683 3631	998 872	115 102	77.03 % 78.99 %	20.87 % 18.97 %	2.41 % 2.22 %
Yandex Mail	4658 4643	3494 3588	1075 961	112 105	75.01 % 77.28 %	23.08 % 20.70 %	2.40 % 2.26 %
GMX Mail	4600 4647	3450 3593	1073 965	104 108	75.00 % 77.32 %	23.33 % 20.77 %	2.26 % 2.32 %
Zoho Mail	4791 4696	3649 3688	1055 912	112 108	76.16 % 78.53 %	22.02 % 19.42 %	2.34 % 2.30 %
ProtonMail	4516 4871	3490 3895	923 865	116 112	77.28 % 79.96 %	20.44 % 17.76 %	2.57 % 2.30 %
Custom Mail	4727 4628	3689 3738	926 798	117 102	78.04 % 80.77 %	19.59 % 17.24 %	2.48 % 2.20 %
iCloud Mail	4569 4756	3361 3559	1114 1088	118 119	73.56 % 74.83 %	24.38 % 22.88 %	2.58 % 2.50 %
Tuta	4715 4809	3647 3810	969 895	120 120	77.35 % 79.23 %	20.55 % 18.61 %	2.55 % 2.50 %
Juno.com	4710 4601	3667 3672	940 817	117 109	77.86 % 79.81 %	19.96 % 17.76 %	2.48 % 2.37 %
Mailfence	4033 3966	3153 3100	779 772	101 94	78.18 % 78.16 %	19.32 % 19.47 %	2.50 % 2.37 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.