SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.763 64.456	48.627 51.232	14.148 12.207	1.517 1.447

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.26 % 79.48 %	22.19 % 18.94 %	2.38 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5052 4838	3843 3818	1128 949	123 104	76.07 % 78.92 %	22.33 % 19.62 %	2.43 % 2.15 %
Elektronics	4831 5000	3712 3966	1058 937	118 111	76.84 % 79.32 %	21.90 % 18.74 %	2.44 % 2.22 %
Entertainment	4928 4804	3748 3820	1120 908	118 104	76.06 % 79.52 %	22.73 % 18.90 %	2.39 % 2.16 %
Cosmetics & Beauty	5169 5054	3952 4039	1129 942	122 106	76.46 % 79.92 %	21.84 % 18.64 %	2.36 % 2.10 %
Food & Drink	4895 5071	3714 4017	1094 974	120 117	75.87 % 79.22 %	22.35 % 19.21 %	2.45 % 2.31 %
Home & Garden	4846 5106	3669 4034	1102 997	114 117	75.71 % 79.01 %	22.74 % 19.53 %	2.35 % 2.29 %
Finance	5029 4930	3930 4057	1020 795	124 110	78.15 % 82.29 %	20.28 % 16.13 %	2.47 % 2.23 %
Health	4894 4996	3867 4104	954 815	102 108	79.02 % 82.15 %	19.49 % 16.31 %	2.08 % 2.16 %
Pets	5017 4837	3813 3817	1116 954	124 113	76.00 % 78.91 %	22.24 % 19.72 %	2.47 % 2.34 %
Sport & Fitness	4830 4943	3686 3899	1089 961	122 111	76.31 % 78.88 %	22.55 % 19.44 %	2.53 % 2.25 %
Job & Career	4652 5131	3450 4005	1120 1041	111 112	74.16 % 78.05 %	24.08 % 20.29 %	2.39 % 2.18 %
Dating	4736 4758	3479 3634	1175 1053	111 110	73.46 % 76.38 %	24.81 % 22.13 %	2.34 % 2.31 %
Other	4884 4988	3764 4022	1043 881	108 124	77.07 % 80.63 %	21.36 % 17.66 %	2.21 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4760	3472 3677	1154 998	120 103	73.76 % 77.25 %	24.52 % 20.97 %	2.55 % 2.16 %
Outlook Mail	4784 4626	3620 3627	1099 927	109 104	75.67 % 78.40 %	22.97 % 20.04 %	2.28 % 2.25 %
Yahoo Mail	4589 4532	3508 3628	1011 831	113 101	76.44 % 80.05 %	22.03 % 18.34 %	2.46 % 2.23 %
AOL Mail	4500 4780	3398 3790	1033 923	108 101	75.51 % 79.29 %	22.96 % 19.31 %	2.40 % 2.11 %
Mail.com	4714 4596	3636 3690	1004 839	109 100	77.13 % 80.29 %	21.30 % 18.26 %	2.31 % 2.18 %
Yandex Mail	4643 4673	3521 3696	1066 917	107 111	75.83 % 79.09 %	22.96 % 19.62 %	2.30 % 2.38 %
GMX Mail	4574 4736	3450 3738	1073 914	101 109	75.43 % 78.93 %	23.46 % 19.30 %	2.21 % 2.30 %
Zoho Mail	4886 4798	3725 3835	1097 896	110 107	76.24 % 79.93 %	22.45 % 18.67 %	2.25 % 2.23 %
ProtonMail	4464 4839	3454 3916	938 831	109 107	77.37 % 80.93 %	21.01 % 17.17 %	2.44 % 2.21 %
Custom Mail	4727 4720	3657 3865	984 801	116 101	77.36 % 81.89 %	20.82 % 16.97 %	2.45 % 2.14 %
iCloud Mail	4605 4771	3400 3666	1120 1030	114 118	73.83 % 76.84 %	24.32 % 21.59 %	2.48 % 2.47 %
Tuta	4628 4800	3589 3868	983 871	114 115	77.55 % 80.58 %	21.24 % 18.15 %	2.46 % 2.40 %
Juno.com	4703 4639	3654 3747	967 802	110 100	77.70 % 80.77 %	20.56 % 17.29 %	2.34 % 2.16 %
Mailfence	3239 3186	2543 2489	619 627	77 70	78.51 % 78.12 %	19.11 % 19.68 %	2.38 % 2.20 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.