SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.970 66.270	49.945 49.732	13.532 14.713	1.493 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 75.04 %	20.83 % 22.20 %	2.30 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5069 5161	3921 3853	1037 1166	111 142	77.35 % 74.66 %	20.46 % 22.59 %	2.19 % 2.75 %
Elektronics	4956 4919	3829 3684	1009 1096	118 139	77.26 % 74.89 %	20.36 % 22.28 %	2.38 % 2.83 %
Entertainment	4997 5074	3813 3837	1061 1108	123 129	76.31 % 75.62 %	21.23 % 21.84 %	2.46 % 2.54 %
Cosmetics & Beauty	5082 5010	3911 3781	1052 1100	119 129	76.96 % 75.47 %	20.70 % 21.96 %	2.34 % 2.57 %
Food & Drink	5121 5249	3910 3892	1093 1211	118 146	76.35 % 74.15 %	21.34 % 23.07 %	2.30 % 2.78 %
Home & Garden	4885 5026	3714 3721	1063 1161	108 144	76.03 % 74.04 %	21.76 % 23.10 %	2.21 % 2.87 %
Finance	4986 5013	4004 3974	859 907	123 132	80.30 % 79.27 %	17.23 % 18.09 %	2.47 % 2.63 %
Health	5064 5091	4078 4000	873 958	113 133	80.53 % 78.57 %	17.24 % 18.82 %	2.23 % 2.61 %
Pets	5145 5099	3945 3796	1080 1160	120 143	76.68 % 74.45 %	20.99 % 22.75 %	2.33 % 2.80 %
Sport & Fitness	4935 5198	3787 3885	1027 1168	121 145	76.74 % 74.74 %	20.81 % 22.47 %	2.45 % 2.79 %
Job & Career	4611 5173	3408 3762	1101 1267	102 144	73.91 % 72.72 %	23.88 % 24.49 %	2.21 % 2.78 %
Dating	5050 5160	3651 3657	1289 1357	110 146	72.30 % 70.87 %	25.52 % 26.30 %	2.18 % 2.83 %
Other	5069 5097	3974 3890	988 1054	107 153	78.40 % 76.32 %	19.49 % 20.68 %	2.11 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4853	3357 3466	1109 1250	103 137	73.47 % 71.42 %	24.27 % 25.76 %	2.25 % 2.82 %
Outlook Mail	4754 4676	3604 3438	1051 1110	99 128	75.81 % 73.52 %	22.11 % 23.74 %	2.08 % 2.74 %
Yahoo Mail	4473 4671	3414 3475	953 1060	106 136	76.32 % 74.40 %	21.31 % 22.69 %	2.37 % 2.91 %
AOL Mail	4547 4862	3435 3626	1005 1105	107 131	75.54 % 74.58 %	22.10 % 22.73 %	2.35 % 2.69 %
Mail.com	4722 4623	3686 3525	929 976	107 122	78.06 % 76.25 %	19.67 % 21.11 %	2.27 % 2.64 %
Yandex Mail	4631 4795	3519 3572	1008 1101	104 122	75.99 % 74.49 %	21.77 % 22.96 %	2.25 % 2.54 %
GMX Mail	4530 4634	3396 3410	1042 1098	92 126	74.97 % 73.59 %	23.00 % 23.69 %	2.03 % 2.72 %
Zoho Mail	4641 4727	3576 3577	957 1021	108 129	77.05 % 75.67 %	20.62 % 21.60 %	2.33 % 2.73 %
ProtonMail	4655 4841	3674 3750	871 958	110 133	78.93 % 77.46 %	18.71 % 19.79 %	2.36 % 2.75 %
Custom Mail	4671 4458	3740 3464	821 878	110 116	80.07 % 77.70 %	17.58 % 19.69 %	2.35 % 2.60 %
iCloud Mail	4667 4921	3451 3505	1106 1269	110 147	73.94 % 71.23 %	23.70 % 25.79 %	2.36 % 2.99 %
Tuta	4712 4834	3707 3701	891 992	114 141	78.67 % 76.56 %	18.91 % 20.52 %	2.42 % 2.92 %
Juno.com	4667 4628	3677 3560	879 937	111 131	78.79 % 76.92 %	18.83 % 20.25 %	2.38 % 2.83 %
Mailfence	4731 4747	3709 3663	910 958	112 126	78.40 % 77.16 %	19.23 % 20.18 %	2.37 % 2.65 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.