SendGrid and Amazon SES Email Deliverability Comparison

SendGrid

Amazon SES

In this comparison, the deliverability of SendGrid and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 66.041	50.153 49.987	13.533 14.393	1.499 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 75.69 %	20.76 % 21.79 %	2.30 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5176	3889 3891	1054 1157	118 128	76.84 % 75.17 %	20.83 % 22.35 %	2.33 % 2.47 %
Elektronics	5043 4959	3919 3758	1007 1073	117 128	77.71 % 75.78 %	19.97 % 21.64 %	2.32 % 2.58 %
Entertainment	5009 5013	3816 3809	1073 1089	120 115	76.18 % 75.98 %	21.42 % 21.72 %	2.40 % 2.29 %
Cosmetics & Beauty	5165 5082	3989 3884	1056 1083	120 115	77.23 % 76.43 %	20.45 % 21.31 %	2.32 % 2.26 %
Food & Drink	5126 5138	3916 3866	1094 1142	116 130	76.39 % 75.24 %	21.34 % 22.23 %	2.26 % 2.53 %
Home & Garden	4941 5077	3776 3810	1057 1135	108 132	76.42 % 75.04 %	21.39 % 22.36 %	2.19 % 2.60 %
Finance	4994 5091	4012 4065	860 896	122 130	80.34 % 79.85 %	17.22 % 17.60 %	2.44 % 2.55 %
Health	5103 5068	4121 4017	869 926	113 125	80.76 % 79.26 %	17.03 % 18.27 %	2.21 % 2.47 %
Pets	5124 5058	3911 3791	1090 1140	123 127	76.33 % 74.95 %	21.27 % 22.54 %	2.40 % 2.51 %
Sport & Fitness	4949 5116	3797 3846	1030 1137	122 133	76.72 % 75.18 %	20.81 % 22.22 %	2.47 % 2.60 %
Job & Career	4643 5150	3435 3767	1105 1254	103 129	73.98 % 73.15 %	23.80 % 24.35 %	2.22 % 2.50 %
Dating	5001 5017	3629 3560	1261 1324	111 133	72.57 % 70.96 %	25.21 % 26.39 %	2.22 % 2.65 %
Other	5026 5096	3943 3923	977 1037	106 136	78.45 % 76.98 %	19.44 % 20.35 %	2.11 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4870	3273 3514	1084 1235	110 121	73.27 % 72.16 %	24.27 % 25.36 %	2.46 % 2.48 %
Outlook Mail	4749 4676	3602 3471	1046 1085	101 120	75.85 % 74.23 %	22.03 % 23.20 %	2.13 % 2.57 %
Yahoo Mail	4588 4648	3513 3511	970 1016	105 121	76.57 % 75.54 %	21.14 % 21.86 %	2.29 % 2.60 %
AOL Mail	4540 4816	3433 3634	999 1067	108 115	75.62 % 75.46 %	22.00 % 22.16 %	2.38 % 2.39 %
Mail.com	4832 4564	3771 3498	952 956	109 110	78.04 % 76.64 %	19.70 % 20.95 %	2.26 % 2.41 %
Yandex Mail	4701 4786	3574 3583	1021 1090	106 113	76.03 % 74.86 %	21.72 % 22.77 %	2.25 % 2.36 %
GMX Mail	4503 4640	3390 3440	1019 1080	94 120	75.28 % 74.14 %	22.63 % 23.28 %	2.09 % 2.59 %
Zoho Mail	4711 4693	3628 3563	977 1013	106 117	77.01 % 75.92 %	20.74 % 21.59 %	2.25 % 2.49 %
ProtonMail	4501 4856	3552 3783	840 951	109 122	78.92 % 77.90 %	18.66 % 19.58 %	2.42 % 2.51 %
Custom Mail	4741 4542	3784 3565	846 868	111 109	79.81 % 78.49 %	17.84 % 19.11 %	2.34 % 2.40 %
iCloud Mail	4564 4782	3364 3421	1091 1231	109 130	73.71 % 71.54 %	23.90 % 25.74 %	2.39 % 2.72 %
Tuta	4795 4850	3785 3751	899 968	111 131	78.94 % 77.34 %	18.75 % 19.96 %	2.31 % 2.70 %
Juno.com	4717 4636	3724 3609	885 908	108 119	78.95 % 77.85 %	18.76 % 19.59 %	2.29 % 2.57 %
Mailfence	4776 4682	3760 3644	904 925	112 113	78.73 % 77.83 %	18.93 % 19.76 %	2.35 % 2.41 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.