Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.060	58.159 58.104	16.629 16.008	2.127 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 76.39 %	21.62 % 21.05 %	2.77 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5920	4603 4466	1336 1304	175 150	75.29 % 75.44 %	21.85 % 22.03 %	2.86 % 2.53 %
Elektronics	5727 6080	4319 4671	1237 1248	171 161	75.41 % 76.83 %	21.60 % 20.53 %	2.99 % 2.65 %
Entertainment	5928 5696	4505 4328	1263 1220	160 148	76.00 % 75.98 %	21.31 % 21.42 %	2.70 % 2.60 %
Cosmetics & Beauty	5686 5831	4333 4492	1202 1183	151 156	76.20 % 77.04 %	21.14 % 20.29 %	2.66 % 2.68 %
Food & Drink	6029 5938	4542 4519	1310 1272	177 147	75.34 % 76.10 %	21.73 % 21.42 %	2.94 % 2.48 %
Home & Garden	5919 5605	4427 4257	1327 1206	165 142	74.79 % 75.95 %	22.42 % 21.52 %	2.79 % 2.53 %
Finance	5822 5835	4623 4637	1048 1042	151 156	79.41 % 79.47 %	18.00 % 17.86 %	2.59 % 2.67 %
Health	5742 5816	4494 4649	1093 1018	155 149	78.27 % 79.93 %	19.04 % 17.50 %	2.70 % 2.56 %
Pets	5837 5821	4411 4443	1270 1241	156 137	75.57 % 76.33 %	21.76 % 21.32 %	2.67 % 2.35 %
Sport & Fitness	5959 5852	4485 4474	1305 1225	169 153	75.26 % 76.45 %	21.90 % 20.93 %	2.84 % 2.61 %
Job & Career	5969 5698	4390 4193	1414 1364	165 141	73.55 % 73.59 %	23.69 % 23.94 %	2.76 % 2.47 %
Dating	6086 5975	4336 4290	1589 1541	161 144	71.25 % 71.80 %	26.11 % 25.79 %	2.65 % 2.41 %
Other	6097 5993	4691 4685	1235 1144	171 164	76.94 % 78.17 %	20.26 % 19.09 %	2.80 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5250	4047 3818	1389 1308	158 124	72.35 % 72.72 %	24.83 % 24.91 %	2.82 % 2.36 %
Outlook Mail	5617 5514	4164 4135	1300 1237	153 142	74.13 % 74.99 %	23.14 % 22.43 %	2.72 % 2.58 %
Yahoo Mail	5486 5260	4073 3954	1257 1172	156 134	74.24 % 75.17 %	22.91 % 22.28 %	2.84 % 2.55 %
AOL Mail	5505 5457	4127 4105	1232 1210	146 142	74.97 % 75.22 %	22.38 % 22.17 %	2.65 % 2.60 %
Mail.com	5447 5460	4168 4233	1131 1091	148 136	76.52 % 77.53 %	20.76 % 19.98 %	2.72 % 2.49 %
Yandex Mail	5546 5380	4197 4061	1215 1186	134 133	75.68 % 75.48 %	21.91 % 22.04 %	2.42 % 2.47 %
GMX Mail	5485 5467	4068 4087	1275 1234	142 146	74.17 % 74.76 %	23.25 % 22.57 %	2.59 % 2.67 %
Zoho Mail	5364 5426	4118 4201	1094 1092	152 133	76.77 % 77.42 %	20.40 % 20.13 %	2.83 % 2.45 %
ProtonMail	5613 5425	4375 4264	1078 1025	160 136	77.94 % 78.60 %	19.21 % 18.89 %	2.85 % 2.51 %
Custom Mail	5239 5513	4086 4405	999 967	154 141	77.99 % 79.90 %	19.07 % 17.54 %	2.94 % 2.56 %
iCloud Mail	5587 5455	3997 3973	1429 1341	161 141	71.54 % 72.83 %	25.58 % 24.58 %	2.88 % 2.58 %
Tuta	5710 5400	4463 4241	1082 1016	165 143	78.16 % 78.54 %	18.95 % 18.81 %	2.89 % 2.65 %
Juno.com	5302 5523	4078 4308	1076 1062	148 153	76.91 % 78.00 %	20.29 % 19.23 %	2.79 % 2.77 %
Mailfence	5420 5530	4198 4319	1072 1067	150 144	77.45 % 78.10 %	19.78 % 19.29 %	2.77 % 2.60 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.