Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.547	50.995 49.094	12.880 14.120	1.512 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 76.06 %	19.74 % 21.88 %	2.32 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 5059	3880 3839	1032 1121	112 126	77.49 % 75.88 %	20.61 % 22.16 %	2.24 % 2.49 %
Elektronics	5002 4978	3917 3821	978 1057	119 126	78.31 % 76.76 %	19.55 % 21.23 %	2.38 % 2.53 %
Entertainment	4940 5004	3861 3771	980 1134	108 128	78.16 % 75.36 %	19.84 % 22.66 %	2.19 % 2.56 %
Cosmetics & Beauty	5084 5094	4002 3896	985 1080	107 124	78.72 % 76.48 %	19.37 % 21.20 %	2.10 % 2.43 %
Food & Drink	5128 5062	3992 3823	1028 1128	120 125	77.85 % 75.52 %	20.05 % 22.28 %	2.34 % 2.47 %
Home & Garden	5035 4911	3904 3715	1025 1105	121 116	77.54 % 75.65 %	20.36 % 22.50 %	2.40 % 2.36 %
Finance	5047 5039	4121 3961	813 972	119 129	81.65 % 78.61 %	16.11 % 19.29 %	2.36 % 2.56 %
Health	5036 4971	4091 3953	833 914	114 113	81.24 % 79.52 %	16.54 % 18.39 %	2.26 % 2.27 %
Pets	4904 5036	3800 3814	1010 1105	112 132	77.49 % 75.73 %	20.60 % 21.94 %	2.28 % 2.62 %
Sport & Fitness	5080 4891	3956 3712	1019 1088	120 129	77.87 % 75.89 %	20.06 % 22.24 %	2.36 % 2.64 %
Job & Career	5195 4630	3957 3393	1128 1133	117 114	76.17 % 73.28 %	21.71 % 24.47 %	2.25 % 2.46 %
Dating	4876 4935	3617 3577	1141 1252	119 120	74.18 % 72.48 %	23.40 % 25.37 %	2.44 % 2.43 %
Other	4917 4937	3897 3819	908 1031	124 112	79.26 % 77.35 %	18.47 % 20.88 %	2.52 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4616	3671 3369	1091 1142	113 122	75.49 % 72.99 %	22.43 % 24.74 %	2.32 % 2.64 %
Outlook Mail	4669 4779	3596 3606	976 1083	108 112	77.02 % 75.46 %	20.90 % 22.66 %	2.31 % 2.34 %
Yahoo Mail	4612 4541	3624 3450	895 1002	106 113	78.58 % 75.97 %	19.41 % 22.07 %	2.30 % 2.49 %
AOL Mail	4893 4511	3830 3386	973 1041	106 115	78.28 % 75.06 %	19.89 % 23.08 %	2.17 % 2.55 %
Mail.com	4597 4781	3631 3683	872 998	102 115	78.99 % 77.03 %	18.97 % 20.87 %	2.22 % 2.41 %
Yandex Mail	4643 4658	3588 3494	961 1075	105 112	77.28 % 75.01 %	20.70 % 23.08 %	2.26 % 2.40 %
GMX Mail	4647 4600	3593 3450	965 1073	108 104	77.32 % 75.00 %	20.77 % 23.33 %	2.32 % 2.26 %
Zoho Mail	4696 4791	3688 3649	912 1055	108 112	78.53 % 76.16 %	19.42 % 22.02 %	2.30 % 2.34 %
ProtonMail	4871 4516	3895 3490	865 923	112 116	79.96 % 77.28 %	17.76 % 20.44 %	2.30 % 2.57 %
Custom Mail	4628 4727	3738 3689	798 926	102 117	80.77 % 78.04 %	17.24 % 19.59 %	2.20 % 2.48 %
iCloud Mail	4756 4569	3559 3361	1088 1114	119 118	74.83 % 73.56 %	22.88 % 24.38 %	2.50 % 2.58 %
Tuta	4809 4715	3810 3647	895 969	120 120	79.23 % 77.35 %	18.61 % 20.55 %	2.50 % 2.55 %
Juno.com	4601 4710	3672 3667	817 940	109 117	79.81 % 77.86 %	17.76 % 19.96 %	2.37 % 2.48 %
Mailfence	3966 4033	3100 3153	772 779	94 101	78.16 % 78.18 %	19.47 % 19.32 %	2.37 % 2.50 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.