Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.763	51.232 48.627	12.207 14.148	1.447 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 76.26 %	18.94 % 22.19 %	2.24 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 5052	3818 3843	949 1128	104 123	78.92 % 76.07 %	19.62 % 22.33 %	2.15 % 2.43 %
Elektronics	5000 4831	3966 3712	937 1058	111 118	79.32 % 76.84 %	18.74 % 21.90 %	2.22 % 2.44 %
Entertainment	4804 4928	3820 3748	908 1120	104 118	79.52 % 76.06 %	18.90 % 22.73 %	2.16 % 2.39 %
Cosmetics & Beauty	5054 5169	4039 3952	942 1129	106 122	79.92 % 76.46 %	18.64 % 21.84 %	2.10 % 2.36 %
Food & Drink	5071 4895	4017 3714	974 1094	117 120	79.22 % 75.87 %	19.21 % 22.35 %	2.31 % 2.45 %
Home & Garden	5106 4846	4034 3669	997 1102	117 114	79.01 % 75.71 %	19.53 % 22.74 %	2.29 % 2.35 %
Finance	4930 5029	4057 3930	795 1020	110 124	82.29 % 78.15 %	16.13 % 20.28 %	2.23 % 2.47 %
Health	4996 4894	4104 3867	815 954	108 102	82.15 % 79.02 %	16.31 % 19.49 %	2.16 % 2.08 %
Pets	4837 5017	3817 3813	954 1116	113 124	78.91 % 76.00 %	19.72 % 22.24 %	2.34 % 2.47 %
Sport & Fitness	4943 4830	3899 3686	961 1089	111 122	78.88 % 76.31 %	19.44 % 22.55 %	2.25 % 2.53 %
Job & Career	5131 4652	4005 3450	1041 1120	112 111	78.05 % 74.16 %	20.29 % 24.08 %	2.18 % 2.39 %
Dating	4758 4736	3634 3479	1053 1175	110 111	76.38 % 73.46 %	22.13 % 24.81 %	2.31 % 2.34 %
Other	4988 4884	4022 3764	881 1043	124 108	80.63 % 77.07 %	17.66 % 21.36 %	2.49 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4707	3677 3472	998 1154	103 120	77.25 % 73.76 %	20.97 % 24.52 %	2.16 % 2.55 %
Outlook Mail	4626 4784	3627 3620	927 1099	104 109	78.40 % 75.67 %	20.04 % 22.97 %	2.25 % 2.28 %
Yahoo Mail	4532 4589	3628 3508	831 1011	101 113	80.05 % 76.44 %	18.34 % 22.03 %	2.23 % 2.46 %
AOL Mail	4780 4500	3790 3398	923 1033	101 108	79.29 % 75.51 %	19.31 % 22.96 %	2.11 % 2.40 %
Mail.com	4596 4714	3690 3636	839 1004	100 109	80.29 % 77.13 %	18.26 % 21.30 %	2.18 % 2.31 %
Yandex Mail	4673 4643	3696 3521	917 1066	111 107	79.09 % 75.83 %	19.62 % 22.96 %	2.38 % 2.30 %
GMX Mail	4736 4574	3738 3450	914 1073	109 101	78.93 % 75.43 %	19.30 % 23.46 %	2.30 % 2.21 %
Zoho Mail	4798 4886	3835 3725	896 1097	107 110	79.93 % 76.24 %	18.67 % 22.45 %	2.23 % 2.25 %
ProtonMail	4839 4464	3916 3454	831 938	107 109	80.93 % 77.37 %	17.17 % 21.01 %	2.21 % 2.44 %
Custom Mail	4720 4727	3865 3657	801 984	101 116	81.89 % 77.36 %	16.97 % 20.82 %	2.14 % 2.45 %
iCloud Mail	4771 4605	3666 3400	1030 1120	118 114	76.84 % 73.83 %	21.59 % 24.32 %	2.47 % 2.48 %
Tuta	4800 4628	3868 3589	871 983	115 114	80.58 % 77.55 %	18.15 % 21.24 %	2.40 % 2.46 %
Juno.com	4639 4703	3747 3654	802 967	100 110	80.77 % 77.70 %	17.29 % 20.56 %	2.16 % 2.34 %
Mailfence	3186 3239	2489 2543	627 619	70 77	78.12 % 78.51 %	19.68 % 19.11 %	2.20 % 2.38 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.