Amazon SES and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 71.595	60.903 56.977	7.663 11.590	2.145 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 79.58 %	10.84 % 16.19 %	3.03 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 5599	4775 4601	467 803	124 195	88.99 % 82.18 %	8.70 % 14.34 %	2.31 % 3.48 %
Elektronics	5513 5565	4825 4451	546 862	142 252	87.52 % 79.98 %	9.90 % 15.49 %	2.58 % 4.53 %
Entertainment	5474 5483	4714 4368	595 895	165 220	86.12 % 79.66 %	10.87 % 16.32 %	3.01 % 4.01 %
Cosmetics & Beauty	5483 5550	4703 4421	600 900	180 229	85.77 % 79.66 %	10.94 % 16.22 %	3.28 % 4.13 %
Food & Drink	5431 5506	4821 4509	481 785	129 212	88.77 % 81.89 %	8.86 % 14.26 %	2.38 % 3.85 %
Home & Garden	5531 5540	4903 4516	490 791	138 233	88.65 % 81.52 %	8.86 % 14.28 %	2.50 % 4.21 %
Finance	5441 5409	4533 4165	710 990	198 254	83.31 % 77.00 %	13.05 % 18.30 %	3.64 % 4.70 %
Health	5394 5405	4563 4235	643 927	188 243	84.59 % 78.35 %	11.92 % 17.15 %	3.49 % 4.50 %
Pets	5401 5395	4707 4359	528 818	166 218	87.15 % 80.80 %	9.78 % 15.16 %	3.07 % 4.04 %
Sport & Fitness	5481 5705	4646 4470	660 987	175 248	84.77 % 78.35 %	12.04 % 17.30 %	3.19 % 4.35 %
Job & Career	5387 5520	4514 4267	698 1012	175 241	83.79 % 77.30 %	12.96 % 18.33 %	3.25 % 4.37 %
Dating	5355 5526	4472 4257	691 998	192 271	83.51 % 77.04 %	12.90 % 18.06 %	3.59 % 4.90 %
Other	5454 5392	4727 4358	554 822	173 212	86.67 % 80.82 %	10.16 % 15.24 %	3.17 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 5348	4434 3956	837 1108	238 284	80.49 % 73.97 %	15.19 % 20.72 %	4.32 % 5.31 %
Outlook Mail	5392 5456	4570 4223	661 965	161 268	84.76 % 77.40 %	12.26 % 17.69 %	2.99 % 4.91 %
Yahoo Mail	5500 5540	4705 4391	621 919	174 230	85.55 % 79.26 %	11.29 % 16.59 %	3.16 % 4.15 %
AOL Mail	5323 5714	4562 4483	601 953	160 278	85.70 % 78.46 %	11.29 % 16.68 %	3.01 % 4.87 %
Mail.com	5465 5508	4730 4406	569 863	166 239	86.55 % 79.99 %	10.41 % 15.67 %	3.04 % 4.34 %
Yandex Mail	5401 5447	4542 4234	673 964	186 249	84.10 % 77.73 %	12.46 % 17.70 %	3.44 % 4.57 %
GMX Mail	5407 5398	4757 4415	500 782	150 201	87.98 % 81.79 %	9.25 % 14.49 %	2.77 % 3.72 %
Zoho Mail	5584 5510	4922 4478	515 810	147 222	88.14 % 81.27 %	9.22 % 14.70 %	2.63 % 4.03 %
ProtonMail	5388 5586	4781 4631	464 774	143 181	88.73 % 82.90 %	8.61 % 13.86 %	2.65 % 3.24 %
Custom Mail	5329 5466	4744 4485	461 769	124 212	89.02 % 82.05 %	8.65 % 14.07 %	2.33 % 3.88 %
iCloud Mail	5558 5572	4547 4238	802 1095	209 239	81.81 % 76.06 %	14.43 % 19.65 %	3.76 % 4.29 %
Tuta	5383 5511	4747 4486	492 807	144 218	88.19 % 81.40 %	9.14 % 14.64 %	2.68 % 3.96 %
Juno.com	5472 5539	4862 4551	467 781	143 207	88.85 % 82.16 %	8.53 % 14.10 %	2.61 % 3.74 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.