Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 75.883	58.115 58.419	16.752 15.646	2.138 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.99 %	21.75 % 20.62 %	2.78 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 5963	4653 4546	1353 1277	179 140	75.23 % 76.24 %	21.88 % 21.42 %	2.89 % 2.35 %
Elektronics	5641 6002	4262 4662	1208 1193	171 147	75.55 % 77.67 %	21.41 % 19.88 %	3.03 % 2.45 %
Entertainment	5966 5767	4517 4427	1290 1196	159 144	75.71 % 76.76 %	21.62 % 20.74 %	2.67 % 2.50 %
Cosmetics & Beauty	5704 5849	4340 4533	1214 1172	150 144	76.09 % 77.50 %	21.28 % 20.04 %	2.63 % 2.46 %
Food & Drink	6036 5864	4522 4503	1336 1220	178 141	74.92 % 76.79 %	22.13 % 20.80 %	2.95 % 2.40 %
Home & Garden	5952 5642	4433 4306	1355 1204	164 132	74.48 % 76.32 %	22.77 % 21.34 %	2.76 % 2.34 %
Finance	5847 5836	4638 4668	1058 1022	151 146	79.32 % 79.99 %	18.09 % 17.51 %	2.58 % 2.50 %
Health	5799 5787	4532 4662	1110 989	157 136	78.15 % 80.56 %	19.14 % 17.09 %	2.71 % 2.35 %
Pets	5771 5847	4334 4494	1284 1217	153 136	75.10 % 76.86 %	22.25 % 20.81 %	2.65 % 2.33 %
Sport & Fitness	5974 5781	4502 4456	1302 1182	170 143	75.36 % 77.08 %	21.79 % 20.45 %	2.85 % 2.47 %
Job & Career	5898 5626	4328 4169	1403 1327	167 130	73.38 % 74.10 %	23.79 % 23.59 %	2.83 % 2.31 %
Dating	6064 5974	4326 4319	1578 1523	160 132	71.34 % 72.30 %	26.02 % 25.49 %	2.64 % 2.21 %
Other	6168 5945	4728 4674	1261 1124	179 147	76.65 % 78.62 %	20.44 % 18.91 %	2.90 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5221	4156 3834	1400 1276	158 111	72.73 % 73.43 %	24.50 % 24.44 %	2.77 % 2.13 %
Outlook Mail	5494 5479	4066 4125	1273 1225	155 129	74.01 % 75.29 %	23.17 % 22.36 %	2.82 % 2.35 %
Yahoo Mail	5514 5230	4084 3999	1272 1107	158 124	74.07 % 76.46 %	23.07 % 21.17 %	2.87 % 2.37 %
AOL Mail	5520 5433	4135 4108	1240 1189	145 136	74.91 % 75.61 %	22.46 % 21.88 %	2.63 % 2.50 %
Mail.com	5466 5580	4168 4346	1150 1107	148 127	76.25 % 77.89 %	21.04 % 19.84 %	2.71 % 2.28 %
Yandex Mail	5488 5471	4136 4172	1215 1176	137 123	75.36 % 76.26 %	22.14 % 21.50 %	2.50 % 2.25 %
GMX Mail	5433 5383	4019 4056	1266 1196	148 131	73.97 % 75.35 %	23.30 % 22.22 %	2.72 % 2.43 %
Zoho Mail	5493 5433	4196 4211	1142 1092	155 130	76.39 % 77.51 %	20.79 % 20.10 %	2.82 % 2.39 %
ProtonMail	5582 5334	4346 4222	1080 984	156 128	77.86 % 79.15 %	19.35 % 18.45 %	2.79 % 2.40 %
Custom Mail	5204 5464	4064 4394	991 933	149 137	78.09 % 80.42 %	19.04 % 17.08 %	2.86 % 2.51 %
iCloud Mail	5619 5390	4011 3977	1444 1283	164 130	71.38 % 73.78 %	25.70 % 23.80 %	2.92 % 2.41 %
Tuta	5664 5469	4405 4328	1097 1006	162 135	77.77 % 79.14 %	19.37 % 18.39 %	2.86 % 2.47 %
Juno.com	5290 5495	4060 4329	1079 1025	151 141	76.75 % 78.78 %	20.40 % 18.65 %	2.85 % 2.57 %
Mailfence	5524 5501	4269 4318	1103 1047	152 136	77.28 % 78.49 %	19.97 % 19.03 %	2.75 % 2.47 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.