Amazon SES and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 44.630	37.888 35.409	5.018 7.341	1.422 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 79.34 %	11.32 % 16.45 %	3.21 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 3531	2974 2886	308 517	85 128	88.33 % 81.73 %	9.15 % 14.64 %	2.52 % 3.63 %
Elektronics	3485 3448	3026 2744	361 545	98 159	86.83 % 79.58 %	10.36 % 15.81 %	2.81 % 4.61 %
Entertainment	3424 3446	2918 2717	388 576	118 153	85.22 % 78.85 %	11.33 % 16.72 %	3.45 % 4.44 %
Cosmetics & Beauty	3469 3476	2956 2760	398 576	115 140	85.21 % 79.40 %	11.47 % 16.57 %	3.32 % 4.03 %
Food & Drink	3318 3502	2931 2868	305 510	82 124	88.34 % 81.90 %	9.19 % 14.56 %	2.47 % 3.54 %
Home & Garden	3457 3408	3035 2774	322 494	100 140	87.79 % 81.40 %	9.31 % 14.50 %	2.89 % 4.11 %
Finance	3435 3412	2838 2617	468 632	129 163	82.62 % 76.70 %	13.62 % 18.52 %	3.76 % 4.78 %
Health	3419 3384	2870 2645	426 588	123 151	83.94 % 78.16 %	12.46 % 17.38 %	3.60 % 4.46 %
Pets	3333 3326	2878 2674	343 508	112 144	86.35 % 80.40 %	10.29 % 15.27 %	3.36 % 4.33 %
Sport & Fitness	3464 3524	2918 2753	435 619	111 152	84.24 % 78.12 %	12.56 % 17.57 %	3.20 % 4.31 %
Job & Career	3415 3437	2847 2661	456 640	112 136	83.37 % 77.42 %	13.35 % 18.62 %	3.28 % 3.96 %
Dating	3331 3383	2758 2600	448 618	125 165	82.80 % 76.85 %	13.45 % 18.27 %	3.75 % 4.88 %
Other	3411 3353	2939 2710	360 518	112 125	86.16 % 80.82 %	10.55 % 15.45 %	3.28 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 3332	2784 2455	547 701	166 176	79.61 % 73.68 %	15.64 % 21.04 %	4.75 % 5.28 %
Outlook Mail	3327 3377	2787 2603	424 611	116 163	83.77 % 77.08 %	12.74 % 18.09 %	3.49 % 4.83 %
Yahoo Mail	3487 3413	2963 2698	406 572	118 143	84.97 % 79.05 %	11.64 % 16.76 %	3.38 % 4.19 %
AOL Mail	3283 3581	2790 2809	390 606	103 166	84.98 % 78.44 %	11.88 % 16.92 %	3.14 % 4.64 %
Mail.com	3482 3414	2979 2740	383 537	120 137	85.55 % 80.26 %	11.00 % 15.73 %	3.45 % 4.01 %
Yandex Mail	3405 3442	2837 2664	444 617	124 161	83.32 % 77.40 %	13.04 % 17.93 %	3.64 % 4.68 %
GMX Mail	3320 3346	2898 2737	322 491	100 118	87.29 % 81.80 %	9.70 % 14.67 %	3.01 % 3.53 %
Zoho Mail	3513 3381	3087 2743	337 506	89 132	87.87 % 81.13 %	9.59 % 14.97 %	2.53 % 3.90 %
ProtonMail	3388 3475	2988 2866	307 494	93 115	88.19 % 82.47 %	9.06 % 14.22 %	2.74 % 3.31 %
Custom Mail	3372 3448	2983 2827	307 491	82 130	88.46 % 81.99 %	9.10 % 14.24 %	2.43 % 3.77 %
iCloud Mail	3517 3557	2862 2691	527 710	128 156	81.38 % 75.65 %	14.98 % 19.96 %	3.64 % 4.39 %
Tuta	3361 3433	2943 2774	320 510	98 149	87.56 % 80.80 %	9.52 % 14.86 %	2.92 % 4.34 %
Juno.com	3376 3431	2987 2802	304 495	85 134	88.48 % 81.67 %	9.00 % 14.43 %	2.52 % 3.91 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.