Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 64.932	49.737 50.153	14.491 13.282	1.808 1.497

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.24 %	21.94 % 20.46 %	2.74 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5103	3908 3943	1158 1047	148 113	74.95 % 77.27 %	22.21 % 20.52 %	2.84 % 2.21 %
Elektronics	4850 4961	3642 3866	1071 977	137 118	75.09 % 77.93 %	22.08 % 19.69 %	2.82 % 2.38 %
Entertainment	5119 5086	3884 3899	1102 1062	133 125	75.87 % 76.66 %	21.53 % 20.88 %	2.60 % 2.46 %
Cosmetics & Beauty	4924 5102	3722 3963	1074 1018	128 121	75.59 % 77.68 %	21.81 % 19.95 %	2.60 % 2.37 %
Food & Drink	5217 5136	3868 3928	1204 1081	145 127	74.14 % 76.48 %	23.08 % 21.05 %	2.78 % 2.47 %
Home & Garden	5102 4813	3787 3675	1175 1031	140 107	74.23 % 76.36 %	23.03 % 21.42 %	2.74 % 2.22 %
Finance	5016 5025	3975 4057	910 845	131 123	79.25 % 80.74 %	18.14 % 16.82 %	2.61 % 2.45 %
Health	5061 4953	3985 3995	942 846	134 112	78.74 % 80.66 %	18.61 % 17.08 %	2.65 % 2.26 %
Pets	4986 4990	3735 3847	1118 1031	133 112	74.91 % 77.09 %	22.42 % 20.66 %	2.67 % 2.24 %
Sport & Fitness	5033 4946	3800 3810	1091 1018	142 118	75.50 % 77.03 %	21.68 % 20.58 %	2.82 % 2.39 %
Job & Career	5166 4725	3782 3533	1241 1091	143 101	73.21 % 74.77 %	24.02 % 23.09 %	2.77 % 2.14 %
Dating	5130 5071	3669 3680	1321 1282	140 109	71.52 % 72.57 %	25.75 % 25.28 %	2.73 % 2.15 %
Other	5218 5021	3980 3957	1084 953	154 111	76.27 % 78.81 %	20.77 % 18.98 %	2.95 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4574	3520 3353	1243 1124	136 97	71.85 % 73.31 %	25.37 % 24.57 %	2.78 % 2.12 %
Outlook Mail	4615 4731	3424 3584	1064 1046	127 101	74.19 % 75.76 %	23.06 % 22.11 %	2.75 % 2.13 %
Yahoo Mail	4657 4397	3468 3385	1056 917	133 95	74.47 % 76.98 %	22.68 % 20.86 %	2.86 % 2.16 %
AOL Mail	4765 4653	3549 3547	1089 993	127 113	74.48 % 76.23 %	22.85 % 21.34 %	2.67 % 2.43 %
Mail.com	4684 4754	3584 3721	978 926	122 107	76.52 % 78.27 %	20.88 % 19.48 %	2.60 % 2.25 %
Yandex Mail	4694 4689	3508 3607	1065 980	121 102	74.73 % 76.92 %	22.69 % 20.90 %	2.58 % 2.18 %
GMX Mail	4692 4629	3470 3482	1095 1048	127 99	73.96 % 75.22 %	23.34 % 22.64 %	2.71 % 2.14 %
Zoho Mail	4739 4600	3596 3586	1013 907	130 107	75.88 % 77.96 %	21.38 % 19.72 %	2.74 % 2.33 %
ProtonMail	4851 4628	3774 3668	943 854	134 106	77.80 % 79.26 %	19.44 % 18.45 %	2.76 % 2.29 %
Custom Mail	4470 4683	3477 3768	874 799	119 116	77.79 % 80.46 %	19.55 % 17.06 %	2.66 % 2.48 %
iCloud Mail	4787 4593	3429 3406	1219 1080	139 107	71.63 % 74.16 %	25.46 % 23.51 %	2.90 % 2.33 %
Tuta	4825 4570	3728 3628	960 829	137 113	77.26 % 79.39 %	19.90 % 18.14 %	2.84 % 2.47 %
Juno.com	4597 4647	3525 3662	942 869	130 116	76.68 % 78.80 %	20.49 % 18.70 %	2.83 % 2.50 %
Mailfence	4761 4784	3685 3756	950 910	126 118	77.40 % 78.51 %	19.95 % 19.02 %	2.65 % 2.47 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.