Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.020	58.531 57.862	16.313 16.204	1.952 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.11 %	21.24 % 21.32 %	2.54 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5890	4639 4437	1298 1303	159 150	76.10 % 75.33 %	21.29 % 22.12 %	2.61 % 2.55 %
Elektronics	5759 6048	4393 4622	1211 1268	155 158	76.28 % 76.42 %	21.03 % 20.97 %	2.69 % 2.61 %
Entertainment	5912 5622	4526 4257	1239 1227	147 138	76.56 % 75.72 %	20.96 % 21.82 %	2.49 % 2.45 %
Cosmetics & Beauty	5686 5858	4358 4497	1187 1202	141 159	76.64 % 76.77 %	20.88 % 20.52 %	2.48 % 2.71 %
Food & Drink	5971 5897	4533 4470	1272 1282	166 145	75.92 % 75.80 %	21.30 % 21.74 %	2.78 % 2.46 %
Home & Garden	5924 5664	4444 4264	1327 1249	153 151	75.02 % 75.28 %	22.40 % 22.05 %	2.58 % 2.67 %
Finance	5801 5843	4612 4644	1048 1041	141 158	79.50 % 79.48 %	18.07 % 17.82 %	2.43 % 2.70 %
Health	5676 5767	4496 4577	1041 1043	139 147	79.21 % 79.37 %	18.34 % 18.09 %	2.45 % 2.55 %
Pets	5863 5816	4473 4417	1244 1258	146 141	76.29 % 75.95 %	21.22 % 21.63 %	2.49 % 2.42 %
Sport & Fitness	5981 5815	4518 4441	1311 1221	152 153	75.54 % 76.37 %	21.92 % 21.00 %	2.54 % 2.63 %
Job & Career	5911 5804	4393 4254	1366 1399	152 151	74.32 % 73.29 %	23.11 % 24.10 %	2.57 % 2.60 %
Dating	6055 5947	4357 4274	1553 1532	145 141	71.96 % 71.87 %	25.65 % 25.76 %	2.39 % 2.37 %
Other	6161 6049	4789 4708	1216 1179	156 162	77.73 % 77.83 %	19.74 % 19.49 %	2.53 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5282	4008 3834	1360 1320	139 128	72.78 % 72.59 %	24.70 % 24.99 %	2.52 % 2.42 %
Outlook Mail	5624 5454	4190 4062	1294 1254	140 138	74.50 % 74.48 %	23.01 % 22.99 %	2.49 % 2.53 %
Yahoo Mail	5392 5391	4028 4040	1222 1215	142 136	74.70 % 74.94 %	22.66 % 22.54 %	2.63 % 2.52 %
AOL Mail	5396 5521	4057 4151	1210 1226	129 144	75.19 % 75.19 %	22.42 % 22.21 %	2.39 % 2.61 %
Mail.com	5505 5367	4255 4152	1113 1084	137 131	77.29 % 77.36 %	20.22 % 20.20 %	2.49 % 2.44 %
Yandex Mail	5633 5350	4298 4037	1205 1180	130 133	76.30 % 75.46 %	21.39 % 22.06 %	2.31 % 2.49 %
GMX Mail	5505 5582	4118 4153	1255 1275	132 154	74.80 % 74.40 %	22.80 % 22.84 %	2.40 % 2.76 %
Zoho Mail	5405 5323	4188 4111	1074 1079	143 133	77.48 % 77.23 %	19.87 % 20.27 %	2.65 % 2.50 %
ProtonMail	5571 5454	4377 4278	1049 1039	145 137	78.57 % 78.44 %	18.83 % 19.05 %	2.60 % 2.51 %
Custom Mail	5241 5505	4131 4348	966 1016	144 141	78.82 % 78.98 %	18.43 % 18.46 %	2.75 % 2.56 %
iCloud Mail	5680 5399	4096 3902	1434 1359	150 138	72.11 % 72.27 %	25.25 % 25.17 %	2.64 % 2.56 %
Tuta	5624 5338	4448 4173	1024 1019	152 146	79.09 % 78.18 %	18.21 % 19.09 %	2.70 % 2.74 %
Juno.com	5360 5551	4161 4322	1066 1075	133 154	77.63 % 77.86 %	19.89 % 19.37 %	2.48 % 2.77 %
Mailfence	5353 5503	4176 4299	1041 1063	136 141	78.01 % 78.12 %	19.45 % 19.32 %	2.54 % 2.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.