Amazon SES and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 8.948	7.419 7.254	1.179 1.355	332 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 81.07 %	13.20 % 15.14 %	3.72 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 729	527 605	68 100	22 24	85.41 % 82.99 %	11.02 % 13.72 %	3.57 % 3.29 %
Elektronics	707 713	595 583	87 102	25 28	84.16 % 81.77 %	12.31 % 14.31 %	3.54 % 3.93 %
Entertainment	677 684	568 553	88 107	21 24	83.90 % 80.85 %	13.00 % 15.64 %	3.10 % 3.51 %
Cosmetics & Beauty	743 667	613 542	97 106	33 19	82.50 % 81.26 %	13.06 % 15.89 %	4.44 % 2.85 %
Food & Drink	625 714	545 590	69 95	11 29	87.20 % 82.63 %	11.04 % 13.31 %	1.76 % 4.06 %
Home & Garden	714 682	607 568	81 91	26 23	85.01 % 83.28 %	11.34 % 13.34 %	3.64 % 3.37 %
Finance	699 697	564 542	106 118	29 37	80.69 % 77.76 %	15.16 % 16.93 %	4.15 % 5.31 %
Health	703 665	560 525	106 106	37 34	79.66 % 78.95 %	15.08 % 15.94 %	5.26 % 5.11 %
Pets	671 664	565 552	83 92	23 20	84.20 % 83.13 %	12.37 % 13.86 %	3.43 % 3.01 %
Sport & Fitness	712 673	585 533	101 111	26 29	82.16 % 79.20 %	14.19 % 16.49 %	3.65 % 4.31 %
Job & Career	687 661	563 528	103 112	21 21	81.95 % 79.88 %	14.99 % 16.94 %	3.06 % 3.18 %
Dating	677 676	545 527	103 116	29 33	80.50 % 77.96 %	15.21 % 17.16 %	4.28 % 4.88 %
Other	698 723	582 606	87 99	29 18	83.38 % 83.82 %	12.46 % 13.69 %	4.15 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 693	522 519	120 139	39 35	76.65 % 74.89 %	17.62 % 20.06 %	5.73 % 5.05 %
Outlook Mail	682 665	557 522	100 111	25 32	81.67 % 78.50 %	14.66 % 16.69 %	3.67 % 4.81 %
Yahoo Mail	743 675	603 536	101 106	39 33	81.16 % 79.41 %	13.59 % 15.70 %	5.25 % 4.89 %
AOL Mail	679 720	569 574	91 113	19 33	83.80 % 79.72 %	13.40 % 15.69 %	2.80 % 4.58 %
Mail.com	682 654	563 543	85 90	34 21	82.55 % 83.03 %	12.46 % 13.76 %	4.99 % 3.21 %
Yandex Mail	674 716	550 558	100 118	24 40	81.60 % 77.93 %	14.84 % 16.48 %	3.56 % 5.59 %
GMX Mail	677 699	574 582	79 94	24 23	84.79 % 83.26 %	11.67 % 13.45 %	3.55 % 3.29 %
Zoho Mail	717 710	609 587	84 97	24 26	84.94 % 82.68 %	11.72 % 13.66 %	3.35 % 3.66 %
ProtonMail	690 666	590 560	76 88	24 18	85.51 % 84.08 %	11.01 % 13.21 %	3.48 % 2.70 %
Custom Mail	636 637	556 547	69 81	11 9	87.42 % 85.87 %	10.85 % 12.72 %	1.73 % 1.41 %
iCloud Mail	716 719	569 555	122 134	25 30	79.47 % 77.19 %	17.04 % 18.64 %	3.49 % 4.17 %
Tuta	689 692	584 579	80 92	25 21	84.76 % 83.67 %	11.61 % 13.29 %	3.63 % 3.03 %
Juno.com	664 702	573 592	72 92	19 18	86.30 % 84.33 %	10.84 % 13.11 %	2.86 % 2.56 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.