Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.240	49.906 50.398	14.478 13.343	1.811 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.25 %	21.87 % 20.45 %	2.74 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5144	3992 3942	1177 1089	150 113	75.05 % 76.63 %	22.13 % 21.17 %	2.82 % 2.20 %
Elektronics	4743 5097	3580 3976	1025 1002	138 119	75.48 % 78.01 %	21.61 % 19.66 %	2.91 % 2.33 %
Entertainment	5189 4972	3919 3825	1133 1026	137 121	75.53 % 76.93 %	21.83 % 20.64 %	2.64 % 2.43 %
Cosmetics & Beauty	4842 5020	3673 3906	1047 996	122 118	75.86 % 77.81 %	21.62 % 19.84 %	2.52 % 2.35 %
Food & Drink	5176 5074	3874 3899	1153 1053	149 122	74.85 % 76.84 %	22.28 % 20.75 %	2.88 % 2.40 %
Home & Garden	5130 4840	3815 3707	1172 1032	143 101	74.37 % 76.59 %	22.85 % 21.32 %	2.79 % 2.09 %
Finance	5025 5019	3974 4029	921 866	130 124	79.08 % 80.27 %	18.33 % 17.25 %	2.59 % 2.47 %
Health	5079 4997	3983 4040	960 845	136 112	78.42 % 80.85 %	18.90 % 16.91 %	2.68 % 2.24 %
Pets	4968 5068	3726 3904	1110 1049	132 115	75.00 % 77.03 %	22.34 % 20.70 %	2.66 % 2.27 %
Sport & Fitness	5085 5024	3829 3885	1114 1018	142 121	75.30 % 77.33 %	21.91 % 20.26 %	2.79 % 2.41 %
Job & Career	5105 4771	3750 3565	1214 1105	141 101	73.46 % 74.72 %	23.78 % 23.16 %	2.76 % 2.12 %
Dating	5238 5104	3750 3694	1349 1299	139 111	71.59 % 72.37 %	25.75 % 25.45 %	2.65 % 2.17 %
Other	5296 5110	4041 4026	1103 963	152 121	76.30 % 78.79 %	20.83 % 18.85 %	2.87 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4516	3533 3314	1214 1112	134 90	72.38 % 73.38 %	24.87 % 24.62 %	2.75 % 1.99 %
Outlook Mail	4740 4739	3515 3592	1096 1043	129 104	74.16 % 75.80 %	23.12 % 22.01 %	2.72 % 2.19 %
Yahoo Mail	4752 4427	3511 3389	1108 940	133 98	73.88 % 76.55 %	23.32 % 21.23 %	2.80 % 2.21 %
AOL Mail	4761 4710	3579 3568	1058 1026	124 116	75.17 % 75.75 %	22.22 % 21.78 %	2.60 % 2.46 %
Mail.com	4663 4794	3553 3752	985 936	125 106	76.20 % 78.26 %	21.12 % 19.52 %	2.68 % 2.21 %
Yandex Mail	4708 4688	3534 3594	1056 992	118 102	75.06 % 76.66 %	22.43 % 21.16 %	2.51 % 2.18 %
GMX Mail	4685 4597	3453 3470	1110 1022	122 105	73.70 % 75.48 %	23.69 % 22.23 %	2.60 % 2.28 %
Zoho Mail	4670 4658	3547 3631	992 921	131 106	75.95 % 77.95 %	21.24 % 19.77 %	2.81 % 2.28 %
ProtonMail	4822 4591	3765 3647	924 838	133 106	78.08 % 79.44 %	19.16 % 18.25 %	2.76 % 2.31 %
Custom Mail	4433 4670	3458 3774	853 786	122 110	78.01 % 80.81 %	19.24 % 16.83 %	2.75 % 2.36 %
iCloud Mail	4799 4601	3441 3413	1219 1077	139 111	71.70 % 74.18 %	25.40 % 23.41 %	2.90 % 2.41 %
Tuta	4878 4704	3785 3733	953 858	140 113	77.59 % 79.36 %	19.54 % 18.24 %	2.87 % 2.40 %
Juno.com	4576 4751	3501 3746	946 888	129 117	76.51 % 78.85 %	20.67 % 18.69 %	2.82 % 2.46 %
Mailfence	4827 4794	3731 3775	964 904	132 115	77.29 % 78.74 %	19.97 % 18.86 %	2.73 % 2.40 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.