Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.185	49.987 50.153	14.393 13.533	1.661 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.94 %	21.79 % 20.76 %	2.52 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5061	3891 3889	1157 1054	128 118	75.17 % 76.84 %	22.35 % 20.83 %	2.47 % 2.33 %
Elektronics	4959 5043	3758 3919	1073 1007	128 117	75.78 % 77.71 %	21.64 % 19.97 %	2.58 % 2.32 %
Entertainment	5013 5009	3809 3816	1089 1073	115 120	75.98 % 76.18 %	21.72 % 21.42 %	2.29 % 2.40 %
Cosmetics & Beauty	5082 5165	3884 3989	1083 1056	115 120	76.43 % 77.23 %	21.31 % 20.45 %	2.26 % 2.32 %
Food & Drink	5138 5126	3866 3916	1142 1094	130 116	75.24 % 76.39 %	22.23 % 21.34 %	2.53 % 2.26 %
Home & Garden	5077 4941	3810 3776	1135 1057	132 108	75.04 % 76.42 %	22.36 % 21.39 %	2.60 % 2.19 %
Finance	5091 4994	4065 4012	896 860	130 122	79.85 % 80.34 %	17.60 % 17.22 %	2.55 % 2.44 %
Health	5068 5103	4017 4121	926 869	125 113	79.26 % 80.76 %	18.27 % 17.03 %	2.47 % 2.21 %
Pets	5058 5124	3791 3911	1140 1090	127 123	74.95 % 76.33 %	22.54 % 21.27 %	2.51 % 2.40 %
Sport & Fitness	5116 4949	3846 3797	1137 1030	133 122	75.18 % 76.72 %	22.22 % 20.81 %	2.60 % 2.47 %
Job & Career	5150 4643	3767 3435	1254 1105	129 103	73.15 % 73.98 %	24.35 % 23.80 %	2.50 % 2.22 %
Dating	5017 5001	3560 3629	1324 1261	133 111	70.96 % 72.57 %	26.39 % 25.21 %	2.65 % 2.22 %
Other	5096 5026	3923 3943	1037 977	136 106	76.98 % 78.45 %	20.35 % 19.44 %	2.67 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4467	3514 3273	1235 1084	121 110	72.16 % 73.27 %	25.36 % 24.27 %	2.48 % 2.46 %
Outlook Mail	4676 4749	3471 3602	1085 1046	120 101	74.23 % 75.85 %	23.20 % 22.03 %	2.57 % 2.13 %
Yahoo Mail	4648 4588	3511 3513	1016 970	121 105	75.54 % 76.57 %	21.86 % 21.14 %	2.60 % 2.29 %
AOL Mail	4816 4540	3634 3433	1067 999	115 108	75.46 % 75.62 %	22.16 % 22.00 %	2.39 % 2.38 %
Mail.com	4564 4832	3498 3771	956 952	110 109	76.64 % 78.04 %	20.95 % 19.70 %	2.41 % 2.26 %
Yandex Mail	4786 4701	3583 3574	1090 1021	113 106	74.86 % 76.03 %	22.77 % 21.72 %	2.36 % 2.25 %
GMX Mail	4640 4503	3440 3390	1080 1019	120 94	74.14 % 75.28 %	23.28 % 22.63 %	2.59 % 2.09 %
Zoho Mail	4693 4711	3563 3628	1013 977	117 106	75.92 % 77.01 %	21.59 % 20.74 %	2.49 % 2.25 %
ProtonMail	4856 4501	3783 3552	951 840	122 109	77.90 % 78.92 %	19.58 % 18.66 %	2.51 % 2.42 %
Custom Mail	4542 4741	3565 3784	868 846	109 111	78.49 % 79.81 %	19.11 % 17.84 %	2.40 % 2.34 %
iCloud Mail	4782 4564	3421 3364	1231 1091	130 109	71.54 % 73.71 %	25.74 % 23.90 %	2.72 % 2.39 %
Tuta	4850 4795	3751 3785	968 899	131 111	77.34 % 78.94 %	19.96 % 18.75 %	2.70 % 2.31 %
Juno.com	4636 4717	3609 3724	908 885	119 108	77.85 % 78.95 %	19.59 % 18.76 %	2.57 % 2.29 %
Mailfence	4682 4776	3644 3760	925 904	113 112	77.83 % 78.73 %	19.76 % 18.93 %	2.41 % 2.35 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.