Amazon SES and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 62.600	53.094 49.846	6.813 10.115	1.902 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 79.63 %	11.02 % 16.16 %	3.08 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 4926	4192 4050	419 706	109 170	88.81 % 82.22 %	8.88 % 14.33 %	2.31 % 3.45 %
Elektronics	4776 4870	4171 3891	482 755	123 224	87.33 % 79.90 %	10.09 % 15.50 %	2.58 % 4.60 %
Entertainment	4756 4832	4077 3841	527 788	152 203	85.72 % 79.49 %	11.08 % 16.31 %	3.20 % 4.20 %
Cosmetics & Beauty	4777 4831	4088 3848	535 785	154 198	85.58 % 79.65 %	11.20 % 16.25 %	3.22 % 4.10 %
Food & Drink	4706 4850	4169 3981	421 691	116 178	88.59 % 82.08 %	8.95 % 14.25 %	2.46 % 3.67 %
Home & Garden	4845 4866	4282 3970	438 693	125 203	88.38 % 81.59 %	9.04 % 14.24 %	2.58 % 4.17 %
Finance	4786 4748	3975 3655	635 869	176 224	83.05 % 76.98 %	13.27 % 18.30 %	3.68 % 4.72 %
Health	4729 4733	3993 3723	571 810	165 200	84.44 % 78.66 %	12.07 % 17.11 %	3.49 % 4.23 %
Pets	4720 4681	4094 3788	471 703	155 190	86.74 % 80.92 %	9.98 % 15.02 %	3.28 % 4.06 %
Sport & Fitness	4840 4964	4094 3898	592 854	154 212	84.59 % 78.53 %	12.23 % 17.20 %	3.18 % 4.27 %
Job & Career	4734 4779	3959 3691	620 877	155 211	83.63 % 77.23 %	13.10 % 18.35 %	3.27 % 4.42 %
Dating	4657 4790	3875 3681	613 863	169 246	83.21 % 76.85 %	13.16 % 18.02 %	3.63 % 5.14 %
Other	4763 4730	4125 3829	489 721	149 180	86.61 % 80.95 %	10.27 % 15.24 %	3.13 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4720	3870 3489	742 979	214 252	80.19 % 73.92 %	15.38 % 20.74 %	4.43 % 5.34 %
Outlook Mail	4719 4764	3990 3697	586 842	143 225	84.55 % 77.60 %	12.42 % 17.67 %	3.03 % 4.72 %
Yahoo Mail	4812 4881	4106 3866	550 807	156 208	85.33 % 79.21 %	11.43 % 16.53 %	3.24 % 4.26 %
AOL Mail	4619 5010	3947 3936	531 834	141 240	85.45 % 78.56 %	11.50 % 16.65 %	3.05 % 4.79 %
Mail.com	4838 4802	4174 3848	514 748	150 206	86.28 % 80.13 %	10.62 % 15.58 %	3.10 % 4.29 %
Yandex Mail	4778 4750	4004 3699	605 836	169 215	83.80 % 77.87 %	12.66 % 17.60 %	3.54 % 4.53 %
GMX Mail	4720 4695	4138 3848	446 679	136 168	87.67 % 81.96 %	9.45 % 14.46 %	2.88 % 3.58 %
Zoho Mail	4852 4771	4271 3879	455 699	126 193	88.03 % 81.30 %	9.38 % 14.65 %	2.60 % 4.05 %
ProtonMail	4705 4917	4161 4076	414 679	130 162	88.44 % 82.90 %	8.80 % 13.81 %	2.76 % 3.29 %
Custom Mail	4642 4805	4125 3942	410 676	107 187	88.86 % 82.04 %	8.83 % 14.07 %	2.31 % 3.89 %
iCloud Mail	4873 4874	3982 3717	710 956	181 201	81.72 % 76.26 %	14.57 % 19.61 %	3.71 % 4.12 %
Tuta	4698 4790	4132 3887	438 700	128 203	87.95 % 81.15 %	9.32 % 14.61 %	2.72 % 4.24 %
Juno.com	4727 4821	4194 3962	412 680	121 179	88.72 % 82.18 %	8.72 % 14.10 %	2.56 % 3.71 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.