Amazon SES and SendGrid Email Deliverability Comparison

Amazon SES

SendGrid

In this comparison, the deliverability of Amazon SES and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 64.970	49.732 49.945	14.713 13.532	1.825 1.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 76.87 %	22.20 % 20.83 %	2.75 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5069	3853 3921	1166 1037	142 111	74.66 % 77.35 %	22.59 % 20.46 %	2.75 % 2.19 %
Elektronics	4919 4956	3684 3829	1096 1009	139 118	74.89 % 77.26 %	22.28 % 20.36 %	2.83 % 2.38 %
Entertainment	5074 4997	3837 3813	1108 1061	129 123	75.62 % 76.31 %	21.84 % 21.23 %	2.54 % 2.46 %
Cosmetics & Beauty	5010 5082	3781 3911	1100 1052	129 119	75.47 % 76.96 %	21.96 % 20.70 %	2.57 % 2.34 %
Food & Drink	5249 5121	3892 3910	1211 1093	146 118	74.15 % 76.35 %	23.07 % 21.34 %	2.78 % 2.30 %
Home & Garden	5026 4885	3721 3714	1161 1063	144 108	74.04 % 76.03 %	23.10 % 21.76 %	2.87 % 2.21 %
Finance	5013 4986	3974 4004	907 859	132 123	79.27 % 80.30 %	18.09 % 17.23 %	2.63 % 2.47 %
Health	5091 5064	4000 4078	958 873	133 113	78.57 % 80.53 %	18.82 % 17.24 %	2.61 % 2.23 %
Pets	5099 5145	3796 3945	1160 1080	143 120	74.45 % 76.68 %	22.75 % 20.99 %	2.80 % 2.33 %
Sport & Fitness	5198 4935	3885 3787	1168 1027	145 121	74.74 % 76.74 %	22.47 % 20.81 %	2.79 % 2.45 %
Job & Career	5173 4611	3762 3408	1267 1101	144 102	72.72 % 73.91 %	24.49 % 23.88 %	2.78 % 2.21 %
Dating	5160 5050	3657 3651	1357 1289	146 110	70.87 % 72.30 %	26.30 % 25.52 %	2.83 % 2.18 %
Other	5097 5069	3890 3974	1054 988	153 107	76.32 % 78.40 %	20.68 % 19.49 %	3.00 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4569	3466 3357	1250 1109	137 103	71.42 % 73.47 %	25.76 % 24.27 %	2.82 % 2.25 %
Outlook Mail	4676 4754	3438 3604	1110 1051	128 99	73.52 % 75.81 %	23.74 % 22.11 %	2.74 % 2.08 %
Yahoo Mail	4671 4473	3475 3414	1060 953	136 106	74.40 % 76.32 %	22.69 % 21.31 %	2.91 % 2.37 %
AOL Mail	4862 4547	3626 3435	1105 1005	131 107	74.58 % 75.54 %	22.73 % 22.10 %	2.69 % 2.35 %
Mail.com	4623 4722	3525 3686	976 929	122 107	76.25 % 78.06 %	21.11 % 19.67 %	2.64 % 2.27 %
Yandex Mail	4795 4631	3572 3519	1101 1008	122 104	74.49 % 75.99 %	22.96 % 21.77 %	2.54 % 2.25 %
GMX Mail	4634 4530	3410 3396	1098 1042	126 92	73.59 % 74.97 %	23.69 % 23.00 %	2.72 % 2.03 %
Zoho Mail	4727 4641	3577 3576	1021 957	129 108	75.67 % 77.05 %	21.60 % 20.62 %	2.73 % 2.33 %
ProtonMail	4841 4655	3750 3674	958 871	133 110	77.46 % 78.93 %	19.79 % 18.71 %	2.75 % 2.36 %
Custom Mail	4458 4671	3464 3740	878 821	116 110	77.70 % 80.07 %	19.69 % 17.58 %	2.60 % 2.35 %
iCloud Mail	4921 4667	3505 3451	1269 1106	147 110	71.23 % 73.94 %	25.79 % 23.70 %	2.99 % 2.36 %
Tuta	4834 4712	3701 3707	992 891	141 114	76.56 % 78.67 %	20.52 % 18.91 %	2.92 % 2.42 %
Juno.com	4628 4667	3560 3677	937 879	131 111	76.92 % 78.79 %	20.25 % 18.83 %	2.83 % 2.38 %
Mailfence	4747 4731	3663 3709	958 910	126 112	77.16 % 78.40 %	20.18 % 19.23 %	2.65 % 2.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.