SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.932 65.585	50.153 50.859	13.282 13.328	1.497 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.24 % 77.55 %	20.46 % 20.32 %	2.31 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5103 5102	3943 3954	1047 1051	113 97	77.27 % 77.50 %	20.52 % 20.60 %	2.21 % 1.90 %
Elektronics	4961 5004	3866 3933	977 960	118 111	77.93 % 78.60 %	19.69 % 19.18 %	2.38 % 2.22 %
Entertainment	5086 5114	3899 3952	1062 1052	125 110	76.66 % 77.28 %	20.88 % 20.57 %	2.46 % 2.15 %
Cosmetics & Beauty	5102 5193	3963 4054	1018 1044	121 95	77.68 % 78.07 %	19.95 % 20.10 %	2.37 % 1.83 %
Food & Drink	5136 5120	3928 3962	1081 1047	127 111	76.48 % 77.38 %	21.05 % 20.45 %	2.47 % 2.17 %
Home & Garden	4813 5178	3675 4016	1031 1048	107 114	76.36 % 77.56 %	21.42 % 20.24 %	2.22 % 2.20 %
Finance	5025 4873	4057 3945	845 822	123 106	80.74 % 80.96 %	16.82 % 16.87 %	2.45 % 2.18 %
Health	4953 5002	3995 4047	846 849	112 106	80.66 % 80.91 %	17.08 % 16.97 %	2.26 % 2.12 %
Pets	4990 4977	3847 3838	1031 1030	112 109	77.09 % 77.11 %	20.66 % 20.70 %	2.24 % 2.19 %
Sport & Fitness	4946 4963	3810 3806	1018 1048	118 109	77.03 % 76.69 %	20.58 % 21.12 %	2.39 % 2.20 %
Job & Career	4725 4852	3533 3636	1091 1105	101 111	74.77 % 74.94 %	23.09 % 22.77 %	2.14 % 2.29 %
Dating	5071 5111	3680 3738	1282 1255	109 118	72.57 % 73.14 %	25.28 % 24.55 %	2.15 % 2.31 %
Other	5021 5096	3957 3978	953 1017	111 101	78.81 % 78.06 %	18.98 % 19.96 %	2.21 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4790	3353 3553	1124 1132	97 105	73.31 % 74.18 %	24.57 % 23.63 %	2.12 % 2.19 %
Outlook Mail	4731 4743	3584 3572	1046 1057	101 114	75.76 % 75.31 %	22.11 % 22.29 %	2.13 % 2.40 %
Yahoo Mail	4397 4586	3385 3496	917 988	95 102	76.98 % 76.23 %	20.86 % 21.54 %	2.16 % 2.22 %
AOL Mail	4653 4706	3547 3619	993 993	113 94	76.23 % 76.90 %	21.34 % 21.10 %	2.43 % 2.00 %
Mail.com	4754 4620	3721 3672	926 847	107 101	78.27 % 79.48 %	19.48 % 18.33 %	2.25 % 2.19 %
Yandex Mail	4689 4748	3607 3617	980 1036	102 95	76.92 % 76.18 %	20.90 % 21.82 %	2.18 % 2.00 %
GMX Mail	4629 4482	3482 3378	1048 1013	99 91	75.22 % 75.37 %	22.64 % 22.60 %	2.14 % 2.03 %
Zoho Mail	4600 4559	3586 3589	907 879	107 91	77.96 % 78.72 %	19.72 % 19.28 %	2.33 % 2.00 %
ProtonMail	4628 4650	3668 3662	854 890	106 98	79.26 % 78.75 %	18.45 % 19.14 %	2.29 % 2.11 %
Custom Mail	4683 4701	3768 3760	799 845	116 96	80.46 % 79.98 %	17.06 % 17.97 %	2.48 % 2.04 %
iCloud Mail	4593 4800	3406 3568	1080 1131	107 101	74.16 % 74.33 %	23.51 % 23.56 %	2.33 % 2.10 %
Tuta	4570 4661	3628 3727	829 835	113 99	79.39 % 79.96 %	18.14 % 17.91 %	2.47 % 2.12 %
Juno.com	4647 4723	3662 3786	869 837	116 100	78.80 % 80.16 %	18.70 % 17.72 %	2.50 % 2.12 %
Mailfence	4784 4816	3756 3860	910 845	118 111	78.51 % 80.15 %	19.02 % 17.55 %	2.47 % 2.30 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.