SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.883 76.256	58.419 58.741	15.646 15.803	1.818 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.99 % 77.03 %	20.62 % 20.72 %	2.40 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5963 5948	4546 4606	1277 1217	140 125	76.24 % 77.44 %	21.42 % 20.46 %	2.35 % 2.10 %
Elektronics	6002 5701	4662 4433	1193 1141	147 127	77.67 % 77.76 %	19.88 % 20.01 %	2.45 % 2.23 %
Entertainment	5767 5863	4427 4479	1196 1246	144 138	76.76 % 76.39 %	20.74 % 21.25 %	2.50 % 2.35 %
Cosmetics & Beauty	5849 6033	4533 4658	1172 1250	144 125	77.50 % 77.21 %	20.04 % 20.72 %	2.46 % 2.07 %
Food & Drink	5864 5901	4503 4545	1220 1226	141 130	76.79 % 77.02 %	20.80 % 20.78 %	2.40 % 2.20 %
Home & Garden	5642 5979	4306 4621	1204 1221	132 137	76.32 % 77.29 %	21.34 % 20.42 %	2.34 % 2.29 %
Finance	5836 5659	4668 4556	1022 975	146 128	79.99 % 80.51 %	17.51 % 17.23 %	2.50 % 2.26 %
Health	5787 5857	4662 4713	989 1016	136 128	80.56 % 80.47 %	17.09 % 17.35 %	2.35 % 2.19 %
Pets	5847 5843	4494 4462	1217 1246	136 135	76.86 % 76.36 %	20.81 % 21.32 %	2.33 % 2.31 %
Sport & Fitness	5781 5769	4456 4392	1182 1249	143 128	77.08 % 76.13 %	20.45 % 21.65 %	2.47 % 2.22 %
Job & Career	5626 5803	4169 4304	1327 1358	130 141	74.10 % 74.17 %	23.59 % 23.40 %	2.31 % 2.43 %
Dating	5974 5967	4319 4336	1523 1491	132 140	72.30 % 72.67 %	25.49 % 24.99 %	2.21 % 2.35 %
Other	5945 5933	4674 4636	1124 1167	147 130	78.62 % 78.14 %	18.91 % 19.67 %	2.47 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5221 5555	3834 4081	1276 1346	111 128	73.43 % 73.47 %	24.44 % 24.23 %	2.13 % 2.30 %
Outlook Mail	5479 5486	4125 4103	1225 1253	129 130	75.29 % 74.79 %	22.36 % 22.84 %	2.35 % 2.37 %
Yahoo Mail	5230 5340	3999 4044	1107 1176	124 120	76.46 % 75.73 %	21.17 % 22.02 %	2.37 % 2.25 %
AOL Mail	5433 5514	4108 4235	1189 1159	136 120	75.61 % 76.80 %	21.88 % 21.02 %	2.50 % 2.18 %
Mail.com	5580 5482	4346 4310	1107 1055	127 117	77.89 % 78.62 %	19.84 % 19.24 %	2.28 % 2.13 %
Yandex Mail	5471 5429	4172 4109	1176 1204	123 116	76.26 % 75.69 %	21.50 % 22.18 %	2.25 % 2.14 %
GMX Mail	5383 5282	4056 3956	1196 1210	131 116	75.35 % 74.90 %	22.22 % 22.91 %	2.43 % 2.20 %
Zoho Mail	5433 5304	4211 4163	1092 1022	130 119	77.51 % 78.49 %	20.10 % 19.27 %	2.39 % 2.24 %
ProtonMail	5334 5418	4222 4235	984 1062	128 121	79.15 % 78.17 %	18.45 % 19.60 %	2.40 % 2.23 %
Custom Mail	5464 5498	4394 4383	933 992	137 123	80.42 % 79.72 %	17.08 % 18.04 %	2.51 % 2.24 %
iCloud Mail	5390 5563	3977 4116	1283 1322	130 125	73.78 % 73.99 %	23.80 % 23.76 %	2.41 % 2.25 %
Tuta	5469 5434	4328 4315	1006 999	135 120	79.14 % 79.41 %	18.39 % 18.38 %	2.47 % 2.21 %
Juno.com	5495 5417	4329 4315	1025 982	141 120	78.78 % 79.66 %	18.65 % 18.13 %	2.57 % 2.22 %
Mailfence	5501 5534	4318 4376	1047 1021	136 137	78.49 % 79.07 %	19.03 % 18.45 %	2.47 % 2.48 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.