SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.060 75.996	58.104 58.044	16.008 16.148	1.948 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 76.38 %	21.05 % 21.25 %	2.56 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5927	4466 4545	1304 1249	150 133	75.44 % 76.68 %	22.03 % 21.07 %	2.53 % 2.24 %
Elektronics	6080 5700	4671 4400	1248 1166	161 134	76.83 % 77.19 %	20.53 % 20.46 %	2.65 % 2.35 %
Entertainment	5696 5782	4328 4399	1220 1244	148 139	75.98 % 76.08 %	21.42 % 21.52 %	2.60 % 2.40 %
Cosmetics & Beauty	5831 6078	4492 4643	1183 1293	156 142	77.04 % 76.39 %	20.29 % 21.27 %	2.68 % 2.34 %
Food & Drink	5938 5845	4519 4459	1272 1252	147 134	76.10 % 76.29 %	21.42 % 21.42 %	2.48 % 2.29 %
Home & Garden	5605 5863	4257 4483	1206 1239	142 141	75.95 % 76.46 %	21.52 % 21.13 %	2.53 % 2.40 %
Finance	5835 5756	4637 4596	1042 1017	156 143	79.47 % 79.85 %	17.86 % 17.67 %	2.67 % 2.48 %
Health	5816 5689	4649 4541	1018 1022	149 126	79.93 % 79.82 %	17.50 % 17.96 %	2.56 % 2.21 %
Pets	5821 5879	4443 4455	1241 1285	137 139	76.33 % 75.78 %	21.32 % 21.86 %	2.35 % 2.36 %
Sport & Fitness	5852 5831	4474 4427	1225 1266	153 138	76.45 % 75.92 %	20.93 % 21.71 %	2.61 % 2.37 %
Job & Career	5698 5813	4193 4284	1364 1383	141 146	73.59 % 73.70 %	23.94 % 23.79 %	2.47 % 2.51 %
Dating	5975 5955	4290 4267	1541 1539	144 149	71.80 % 71.65 %	25.79 % 25.84 %	2.41 % 2.50 %
Other	5993 5878	4685 4545	1144 1193	164 140	78.17 % 77.32 %	19.09 % 20.30 %	2.74 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5250 5497	3818 4001	1308 1364	124 132	72.72 % 72.79 %	24.91 % 24.81 %	2.36 % 2.40 %
Outlook Mail	5514 5437	4135 4014	1237 1292	142 131	74.99 % 73.83 %	22.43 % 23.76 %	2.58 % 2.41 %
Yahoo Mail	5260 5457	3954 4103	1172 1225	134 129	75.17 % 75.19 %	22.28 % 22.45 %	2.55 % 2.36 %
AOL Mail	5457 5524	4105 4217	1210 1174	142 133	75.22 % 76.34 %	22.17 % 21.25 %	2.60 % 2.41 %
Mail.com	5460 5527	4233 4311	1091 1090	136 126	77.53 % 78.00 %	19.98 % 19.72 %	2.49 % 2.28 %
Yandex Mail	5380 5404	4061 4054	1186 1226	133 124	75.48 % 75.02 %	22.04 % 22.69 %	2.47 % 2.29 %
GMX Mail	5467 5198	4087 3861	1234 1214	146 123	74.76 % 74.28 %	22.57 % 23.36 %	2.67 % 2.37 %
Zoho Mail	5426 5307	4201 4119	1092 1060	133 128	77.42 % 77.61 %	20.13 % 19.97 %	2.45 % 2.41 %
ProtonMail	5425 5495	4264 4266	1025 1100	136 129	78.60 % 77.63 %	18.89 % 20.02 %	2.51 % 2.35 %
Custom Mail	5513 5522	4405 4365	967 1022	141 135	79.90 % 79.05 %	17.54 % 18.51 %	2.56 % 2.44 %
iCloud Mail	5455 5492	3973 4015	1341 1349	141 128	72.83 % 73.11 %	24.58 % 24.56 %	2.58 % 2.33 %
Tuta	5400 5287	4241 4168	1016 998	143 121	78.54 % 78.83 %	18.81 % 18.88 %	2.65 % 2.29 %
Juno.com	5523 5453	4308 4310	1062 1014	153 129	78.00 % 79.04 %	19.23 % 18.60 %	2.77 % 2.37 %
Mailfence	5530 5396	4319 4240	1067 1020	144 136	78.10 % 78.58 %	19.29 % 18.90 %	2.60 % 2.52 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.