SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.547 64.940	49.094 49.739	14.120 13.801	1.594 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 76.59 %	21.88 % 21.25 %	2.47 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 5001	3839 3823	1121 1069	126 115	75.88 % 76.44 %	22.16 % 21.38 %	2.49 % 2.30 %
Elektronics	4978 4986	3821 3852	1057 1026	126 130	76.76 % 77.26 %	21.23 % 20.58 %	2.53 % 2.61 %
Entertainment	5004 5015	3771 3787	1134 1116	128 133	75.36 % 75.51 %	22.66 % 22.25 %	2.56 % 2.65 %
Cosmetics & Beauty	5094 4970	3896 3874	1080 1014	124 110	76.48 % 77.95 %	21.20 % 20.40 %	2.43 % 2.21 %
Food & Drink	5062 5016	3823 3815	1128 1086	125 136	75.52 % 76.06 %	22.28 % 21.65 %	2.47 % 2.71 %
Home & Garden	4911 5056	3715 3884	1105 1062	116 137	75.65 % 76.82 %	22.50 % 21.00 %	2.36 % 2.71 %
Finance	5039 5019	3961 3982	972 933	129 130	78.61 % 79.34 %	19.29 % 18.59 %	2.56 % 2.59 %
Health	4971 4975	3953 3958	914 912	113 127	79.52 % 79.56 %	18.39 % 18.33 %	2.27 % 2.55 %
Pets	5036 5071	3814 3878	1105 1089	132 130	75.73 % 76.47 %	21.94 % 21.48 %	2.62 % 2.56 %
Sport & Fitness	4891 5056	3712 3827	1088 1131	129 129	75.89 % 75.69 %	22.24 % 22.37 %	2.64 % 2.55 %
Job & Career	4630 4751	3393 3524	1133 1104	114 128	73.28 % 74.17 %	24.47 % 23.24 %	2.46 % 2.69 %
Dating	4935 4977	3577 3644	1252 1211	120 138	72.48 % 73.22 %	25.37 % 24.33 %	2.43 % 2.77 %
Other	4937 5047	3819 3891	1031 1048	112 120	77.35 % 77.10 %	20.88 % 20.76 %	2.27 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4841	3369 3583	1142 1164	122 126	72.99 % 74.01 %	24.74 % 24.04 %	2.64 % 2.60 %
Outlook Mail	4779 4679	3606 3527	1083 1049	112 127	75.46 % 75.38 %	22.66 % 22.42 %	2.34 % 2.71 %
Yahoo Mail	4541 4682	3450 3524	1002 1044	113 120	75.97 % 75.27 %	22.07 % 22.30 %	2.49 % 2.56 %
AOL Mail	4511 4652	3386 3532	1041 1017	115 115	75.06 % 75.92 %	23.08 % 21.86 %	2.55 % 2.47 %
Mail.com	4781 4684	3683 3591	998 982	115 128	77.03 % 76.67 %	20.87 % 20.96 %	2.41 % 2.73 %
Yandex Mail	4658 4844	3494 3664	1075 1078	112 119	75.01 % 75.64 %	23.08 % 22.25 %	2.40 % 2.46 %
GMX Mail	4600 4614	3450 3442	1073 1074	104 117	75.00 % 74.60 %	23.33 % 23.28 %	2.26 % 2.54 %
Zoho Mail	4791 4756	3649 3713	1055 952	112 113	76.16 % 78.07 %	22.02 % 20.02 %	2.34 % 2.38 %
ProtonMail	4516 4769	3490 3718	923 957	116 120	77.28 % 77.96 %	20.44 % 20.07 %	2.57 % 2.52 %
Custom Mail	4727 4634	3689 3667	926 889	117 120	78.04 % 79.13 %	19.59 % 19.18 %	2.48 % 2.59 %
iCloud Mail	4569 4720	3361 3484	1114 1121	118 118	73.56 % 73.81 %	24.38 % 23.75 %	2.58 % 2.50 %
Tuta	4715 4581	3647 3610	969 871	120 114	77.35 % 78.80 %	20.55 % 19.01 %	2.55 % 2.49 %
Juno.com	4710 4573	3667 3612	940 870	117 120	77.86 % 78.99 %	19.96 % 19.02 %	2.48 % 2.62 %
Mailfence	4033 3911	3153 3072	779 733	101 106	78.18 % 78.55 %	19.32 % 18.74 %	2.50 % 2.71 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.