SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.185 65.674	50.153 50.321	13.533 13.784	1.499 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 76.62 %	20.76 % 20.99 %	2.30 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5061 5092	3889 3899	1054 1082	118 111	76.84 % 76.57 %	20.83 % 21.25 %	2.33 % 2.18 %
Elektronics	5043 5052	3919 3906	1007 1023	117 123	77.71 % 77.32 %	19.97 % 20.25 %	2.32 % 2.43 %
Entertainment	5009 5004	3816 3792	1073 1089	120 123	76.18 % 75.78 %	21.42 % 21.76 %	2.40 % 2.46 %
Cosmetics & Beauty	5165 4999	3989 3896	1056 1002	120 101	77.23 % 77.94 %	20.45 % 20.04 %	2.32 % 2.02 %
Food & Drink	5126 5097	3916 3877	1094 1098	116 122	76.39 % 76.06 %	21.34 % 21.54 %	2.26 % 2.39 %
Home & Garden	4941 5151	3776 3960	1057 1062	108 129	76.42 % 76.88 %	21.39 % 20.62 %	2.19 % 2.50 %
Finance	4994 5047	4012 4025	860 899	122 123	80.34 % 79.75 %	17.22 % 17.81 %	2.44 % 2.44 %
Health	5103 5064	4121 4051	869 890	113 123	80.76 % 80.00 %	17.03 % 17.58 %	2.21 % 2.43 %
Pets	5124 5098	3911 3886	1090 1086	123 126	76.33 % 76.23 %	21.27 % 21.30 %	2.40 % 2.47 %
Sport & Fitness	4949 5065	3797 3832	1030 1110	122 123	76.72 % 75.66 %	20.81 % 21.92 %	2.47 % 2.43 %
Job & Career	4643 4843	3435 3579	1105 1141	103 123	73.98 % 73.90 %	23.80 % 23.56 %	2.22 % 2.54 %
Dating	5001 5021	3629 3636	1261 1257	111 128	72.57 % 72.42 %	25.21 % 25.03 %	2.22 % 2.55 %
Other	5026 5141	3943 3982	977 1045	106 114	78.45 % 77.46 %	19.44 % 20.33 %	2.11 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4467 4772	3273 3488	1084 1167	110 117	73.27 % 73.09 %	24.27 % 24.46 %	2.46 % 2.45 %
Outlook Mail	4749 4619	3602 3475	1046 1026	101 118	75.85 % 75.23 %	22.03 % 22.21 %	2.13 % 2.55 %
Yahoo Mail	4588 4748	3513 3581	970 1050	105 117	76.57 % 75.42 %	21.14 % 22.11 %	2.29 % 2.46 %
AOL Mail	4540 4685	3433 3557	999 1019	108 109	75.62 % 75.92 %	22.00 % 21.75 %	2.38 % 2.33 %
Mail.com	4832 4731	3771 3651	952 960	109 120	78.04 % 77.17 %	19.70 % 20.29 %	2.26 % 2.54 %
Yandex Mail	4701 4820	3574 3641	1021 1072	106 107	76.03 % 75.54 %	21.72 % 22.24 %	2.25 % 2.22 %
GMX Mail	4503 4578	3390 3401	1019 1069	94 108	75.28 % 74.29 %	22.63 % 23.35 %	2.09 % 2.36 %
Zoho Mail	4711 4692	3628 3661	977 924	106 107	77.01 % 78.03 %	20.74 % 19.69 %	2.25 % 2.28 %
ProtonMail	4501 4727	3552 3684	840 932	109 111	78.92 % 77.94 %	18.66 % 19.72 %	2.42 % 2.35 %
Custom Mail	4741 4574	3784 3622	846 842	111 110	79.81 % 79.19 %	17.84 % 18.41 %	2.34 % 2.40 %
iCloud Mail	4564 4720	3364 3464	1091 1143	109 113	73.71 % 73.39 %	23.90 % 24.22 %	2.39 % 2.39 %
Tuta	4795 4564	3785 3620	899 840	111 104	78.94 % 79.32 %	18.75 % 18.40 %	2.31 % 2.28 %
Juno.com	4717 4622	3724 3659	885 854	108 109	78.95 % 79.16 %	18.76 % 18.48 %	2.29 % 2.36 %
Mailfence	4776 4822	3760 3817	904 886	112 119	78.73 % 79.16 %	18.93 % 18.37 %	2.35 % 2.47 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.