SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.240 65.698	50.398 50.460	13.343 13.735	1.499 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.25 % 76.81 %	20.45 % 20.91 %	2.30 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5144 5166	3942 3985	1089 1073	113 108	76.63 % 77.14 %	21.17 % 20.77 %	2.20 % 2.09 %
Elektronics	5097 4926	3976 3823	1002 990	119 113	78.01 % 77.61 %	19.66 % 20.10 %	2.33 % 2.29 %
Entertainment	4972 5061	3825 3874	1026 1068	121 119	76.93 % 76.55 %	20.64 % 21.10 %	2.43 % 2.35 %
Cosmetics & Beauty	5020 5149	3906 3971	996 1068	118 110	77.81 % 77.12 %	19.84 % 20.74 %	2.35 % 2.14 %
Food & Drink	5074 5103	3899 3929	1053 1060	122 114	76.84 % 76.99 %	20.75 % 20.77 %	2.40 % 2.23 %
Home & Garden	4840 5195	3707 3997	1032 1077	101 121	76.59 % 76.94 %	21.32 % 20.73 %	2.09 % 2.33 %
Finance	5019 4834	4029 3876	866 848	124 110	80.27 % 80.18 %	17.25 % 17.54 %	2.47 % 2.28 %
Health	4997 5070	4040 4071	845 886	112 113	80.85 % 80.30 %	16.91 % 17.48 %	2.24 % 2.23 %
Pets	5068 5034	3904 3824	1049 1091	115 119	77.03 % 75.96 %	20.70 % 21.67 %	2.27 % 2.36 %
Sport & Fitness	5024 4968	3885 3760	1018 1092	121 116	77.33 % 75.68 %	20.26 % 21.98 %	2.41 % 2.33 %
Job & Career	4771 5044	3565 3729	1105 1189	101 126	74.72 % 73.93 %	23.16 % 23.57 %	2.12 % 2.50 %
Dating	5104 5037	3694 3653	1299 1262	111 122	72.37 % 72.52 %	25.45 % 25.05 %	2.17 % 2.42 %
Other	5110 5111	4026 3968	963 1031	121 112	78.79 % 77.64 %	18.85 % 20.17 %	2.37 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4516 4826	3314 3540	1112 1172	90 114	73.38 % 73.35 %	24.62 % 24.29 %	1.99 % 2.36 %
Outlook Mail	4739 4746	3592 3532	1043 1097	104 117	75.80 % 74.42 %	22.01 % 23.11 %	2.19 % 2.47 %
Yahoo Mail	4427 4525	3389 3415	940 1005	98 105	76.55 % 75.47 %	21.23 % 22.21 %	2.21 % 2.32 %
AOL Mail	4710 4742	3568 3626	1026 1012	116 104	75.75 % 76.47 %	21.78 % 21.34 %	2.46 % 2.19 %
Mail.com	4794 4707	3752 3690	936 910	106 107	78.26 % 78.39 %	19.52 % 19.33 %	2.21 % 2.27 %
Yandex Mail	4688 4680	3594 3532	992 1047	102 101	76.66 % 75.47 %	21.16 % 22.37 %	2.18 % 2.16 %
GMX Mail	4597 4495	3470 3358	1022 1037	105 100	75.48 % 74.71 %	22.23 % 23.07 %	2.28 % 2.22 %
Zoho Mail	4658 4548	3631 3554	921 892	106 102	77.95 % 78.14 %	19.77 % 19.61 %	2.28 % 2.24 %
ProtonMail	4591 4720	3647 3672	838 942	106 106	79.44 % 77.80 %	18.25 % 19.96 %	2.31 % 2.25 %
Custom Mail	4670 4727	3774 3759	786 864	110 104	80.81 % 79.52 %	16.83 % 18.28 %	2.36 % 2.20 %
iCloud Mail	4601 4782	3413 3530	1077 1143	111 109	74.18 % 73.82 %	23.41 % 23.90 %	2.41 % 2.28 %
Tuta	4704 4700	3733 3731	858 865	113 104	79.36 % 79.38 %	18.24 % 18.40 %	2.40 % 2.21 %
Juno.com	4751 4660	3746 3702	888 852	117 106	78.85 % 79.44 %	18.69 % 18.28 %	2.46 % 2.27 %
Mailfence	4794 4840	3775 3819	904 897	115 124	78.74 % 78.90 %	18.86 % 18.53 %	2.40 % 2.56 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.