SendGrid and ActiveCampaign Email Deliverability Comparison

SendGrid

ActiveCampaign

In this comparison, the deliverability of SendGrid and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.020 76.246	57.862 58.632	16.204 15.921	1.954 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 76.90 %	21.32 % 20.88 %	2.57 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5890 6048	4437 4661	1303 1256	150 131	75.33 % 77.07 %	22.12 % 20.77 %	2.55 % 2.17 %
Elektronics	6048 5818	4622 4526	1268 1167	158 125	76.42 % 77.79 %	20.97 % 20.06 %	2.61 % 2.15 %
Entertainment	5622 5749	4257 4396	1227 1224	138 129	75.72 % 76.47 %	21.82 % 21.29 %	2.45 % 2.24 %
Cosmetics & Beauty	5858 6089	4497 4680	1202 1273	159 136	76.77 % 76.86 %	20.52 % 20.91 %	2.71 % 2.23 %
Food & Drink	5897 5809	4470 4459	1282 1224	145 126	75.80 % 76.76 %	21.74 % 21.07 %	2.46 % 2.17 %
Home & Garden	5664 5785	4264 4444	1249 1218	151 123	75.28 % 76.82 %	22.05 % 21.05 %	2.67 % 2.13 %
Finance	5843 5829	4644 4682	1041 1011	158 136	79.48 % 80.32 %	17.82 % 17.34 %	2.70 % 2.33 %
Health	5767 5680	4577 4544	1043 1012	147 124	79.37 % 80.00 %	18.09 % 17.82 %	2.55 % 2.18 %
Pets	5816 5845	4417 4487	1258 1233	141 125	75.95 % 76.77 %	21.63 % 21.09 %	2.42 % 2.14 %
Sport & Fitness	5815 5893	4441 4522	1221 1243	153 128	76.37 % 76.74 %	21.00 % 21.09 %	2.63 % 2.17 %
Job & Career	5804 5760	4254 4272	1399 1350	151 138	73.29 % 74.17 %	24.10 % 23.44 %	2.60 % 2.40 %
Dating	5947 6089	4274 4399	1532 1552	141 138	71.87 % 72.25 %	25.76 % 25.49 %	2.37 % 2.27 %
Other	6049 5852	4708 4560	1179 1158	162 134	77.83 % 77.92 %	19.49 % 19.79 %	2.68 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5282 5438	3834 3964	1320 1347	128 127	72.59 % 72.89 %	24.99 % 24.77 %	2.42 % 2.34 %
Outlook Mail	5454 5533	4062 4134	1254 1281	138 118	74.48 % 74.72 %	22.99 % 23.15 %	2.53 % 2.13 %
Yahoo Mail	5391 5511	4040 4194	1215 1189	136 128	74.94 % 76.10 %	22.54 % 21.58 %	2.52 % 2.32 %
AOL Mail	5521 5526	4151 4228	1226 1172	144 126	75.19 % 76.51 %	22.21 % 21.21 %	2.61 % 2.28 %
Mail.com	5367 5610	4152 4397	1084 1092	131 121	77.36 % 78.38 %	20.20 % 19.47 %	2.44 % 2.16 %
Yandex Mail	5350 5450	4037 4125	1180 1206	133 119	75.46 % 75.69 %	22.06 % 22.13 %	2.49 % 2.18 %
GMX Mail	5582 5265	4153 3953	1275 1193	154 119	74.40 % 75.08 %	22.84 % 22.66 %	2.76 % 2.26 %
Zoho Mail	5323 5341	4111 4177	1079 1041	133 123	77.23 % 78.21 %	20.27 % 19.49 %	2.50 % 2.30 %
ProtonMail	5454 5420	4278 4235	1039 1068	137 117	78.44 % 78.14 %	19.05 % 19.70 %	2.51 % 2.16 %
Custom Mail	5505 5529	4348 4413	1016 994	141 122	78.98 % 79.82 %	18.46 % 17.98 %	2.56 % 2.21 %
iCloud Mail	5399 5548	3902 4073	1359 1355	138 120	72.27 % 73.41 %	25.17 % 24.42 %	2.56 % 2.16 %
Tuta	5338 5297	4173 4211	1019 976	146 110	78.18 % 79.50 %	19.09 % 18.43 %	2.74 % 2.08 %
Juno.com	5551 5392	4322 4287	1075 987	154 118	77.86 % 79.51 %	19.37 % 18.30 %	2.77 % 2.19 %
Mailfence	5503 5386	4299 4241	1063 1020	141 125	78.12 % 78.74 %	19.32 % 18.94 %	2.56 % 2.32 %

Compare SendGrid with other providers

Compare the email deliverability of SendGrid with other providers.