ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.060	58.044 58.104	16.148 16.008	1.804 1.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.39 %	21.25 % 21.05 %	2.37 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5920	4545 4466	1249 1304	133 150	76.68 % 75.44 %	21.07 % 22.03 %	2.24 % 2.53 %
Elektronics	5700 6080	4400 4671	1166 1248	134 161	77.19 % 76.83 %	20.46 % 20.53 %	2.35 % 2.65 %
Entertainment	5782 5696	4399 4328	1244 1220	139 148	76.08 % 75.98 %	21.52 % 21.42 %	2.40 % 2.60 %
Cosmetics & Beauty	6078 5831	4643 4492	1293 1183	142 156	76.39 % 77.04 %	21.27 % 20.29 %	2.34 % 2.68 %
Food & Drink	5845 5938	4459 4519	1252 1272	134 147	76.29 % 76.10 %	21.42 % 21.42 %	2.29 % 2.48 %
Home & Garden	5863 5605	4483 4257	1239 1206	141 142	76.46 % 75.95 %	21.13 % 21.52 %	2.40 % 2.53 %
Finance	5756 5835	4596 4637	1017 1042	143 156	79.85 % 79.47 %	17.67 % 17.86 %	2.48 % 2.67 %
Health	5689 5816	4541 4649	1022 1018	126 149	79.82 % 79.93 %	17.96 % 17.50 %	2.21 % 2.56 %
Pets	5879 5821	4455 4443	1285 1241	139 137	75.78 % 76.33 %	21.86 % 21.32 %	2.36 % 2.35 %
Sport & Fitness	5831 5852	4427 4474	1266 1225	138 153	75.92 % 76.45 %	21.71 % 20.93 %	2.37 % 2.61 %
Job & Career	5813 5698	4284 4193	1383 1364	146 141	73.70 % 73.59 %	23.79 % 23.94 %	2.51 % 2.47 %
Dating	5955 5975	4267 4290	1539 1541	149 144	71.65 % 71.80 %	25.84 % 25.79 %	2.50 % 2.41 %
Other	5878 5993	4545 4685	1193 1144	140 164	77.32 % 78.17 %	20.30 % 19.09 %	2.38 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5250	4001 3818	1364 1308	132 124	72.79 % 72.72 %	24.81 % 24.91 %	2.40 % 2.36 %
Outlook Mail	5437 5514	4014 4135	1292 1237	131 142	73.83 % 74.99 %	23.76 % 22.43 %	2.41 % 2.58 %
Yahoo Mail	5457 5260	4103 3954	1225 1172	129 134	75.19 % 75.17 %	22.45 % 22.28 %	2.36 % 2.55 %
AOL Mail	5524 5457	4217 4105	1174 1210	133 142	76.34 % 75.22 %	21.25 % 22.17 %	2.41 % 2.60 %
Mail.com	5527 5460	4311 4233	1090 1091	126 136	78.00 % 77.53 %	19.72 % 19.98 %	2.28 % 2.49 %
Yandex Mail	5404 5380	4054 4061	1226 1186	124 133	75.02 % 75.48 %	22.69 % 22.04 %	2.29 % 2.47 %
GMX Mail	5198 5467	3861 4087	1214 1234	123 146	74.28 % 74.76 %	23.36 % 22.57 %	2.37 % 2.67 %
Zoho Mail	5307 5426	4119 4201	1060 1092	128 133	77.61 % 77.42 %	19.97 % 20.13 %	2.41 % 2.45 %
ProtonMail	5495 5425	4266 4264	1100 1025	129 136	77.63 % 78.60 %	20.02 % 18.89 %	2.35 % 2.51 %
Custom Mail	5522 5513	4365 4405	1022 967	135 141	79.05 % 79.90 %	18.51 % 17.54 %	2.44 % 2.56 %
iCloud Mail	5492 5455	4015 3973	1349 1341	128 141	73.11 % 72.83 %	24.56 % 24.58 %	2.33 % 2.58 %
Tuta	5287 5400	4168 4241	998 1016	121 143	78.83 % 78.54 %	18.88 % 18.81 %	2.29 % 2.65 %
Juno.com	5453 5523	4310 4308	1014 1062	129 153	79.04 % 78.00 %	18.60 % 19.23 %	2.37 % 2.77 %
Mailfence	5396 5530	4240 4319	1020 1067	136 144	78.58 % 78.10 %	18.90 % 19.29 %	2.52 % 2.60 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.