ActiveCampaign and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.630	357.292 35.409	69.479 7.341	11.672 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 79.34 %	15.85 % 16.45 %	2.66 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3531	27858 2886	4273 517	760 128	84.70 % 81.73 %	12.99 % 14.64 %	2.31 % 3.63 %
Elektronics	33773 3448	27792 2744	5130 545	851 159	82.29 % 79.58 %	15.19 % 15.81 %	2.52 % 4.61 %
Entertainment	33133 3446	26952 2717	5304 576	877 153	81.34 % 78.85 %	16.01 % 16.72 %	2.65 % 4.44 %
Cosmetics & Beauty	33616 3476	27354 2760	5355 576	907 140	81.37 % 79.40 %	15.93 % 16.57 %	2.70 % 4.03 %
Food & Drink	33295 3502	28152 2868	4352 510	791 124	84.55 % 81.90 %	13.07 % 14.56 %	2.38 % 3.54 %
Home & Garden	34189 3408	28836 2774	4581 494	772 140	84.34 % 81.40 %	13.40 % 14.50 %	2.26 % 4.11 %
Finance	33913 3412	26517 2617	6382 632	1014 163	78.19 % 76.70 %	18.82 % 18.52 %	2.99 % 4.78 %
Health	33706 3384	26659 2645	6101 588	946 151	79.09 % 78.16 %	18.10 % 17.38 %	2.81 % 4.46 %
Pets	34118 3326	28540 2674	4758 508	820 144	83.65 % 80.40 %	13.95 % 15.27 %	2.40 % 4.33 %
Sport & Fitness	33838 3524	27140 2753	5710 619	988 152	80.21 % 78.12 %	16.87 % 17.57 %	2.92 % 4.31 %
Job & Career	34243 3437	27182 2661	6026 640	1035 136	79.38 % 77.42 %	17.60 % 18.62 %	3.02 % 3.96 %
Dating	33613 3383	25854 2600	6723 618	1036 165	76.92 % 76.85 %	20.00 % 18.27 %	3.08 % 4.88 %
Other	34115 3353	28456 2710	4784 518	875 125	83.41 % 80.82 %	14.02 % 15.45 %	2.56 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3332	33783 2455	8244 701	1336 176	77.91 % 73.68 %	19.01 % 21.04 %	3.08 % 5.28 %
Outlook Mail	42674 3377	33614 2603	7859 611	1201 163	78.77 % 77.08 %	18.42 % 18.09 %	2.81 % 4.83 %
Yahoo Mail	42411 3413	34487 2698	6751 572	1173 143	81.32 % 79.05 %	15.92 % 16.76 %	2.77 % 4.19 %
AOL Mail	43021 3581	34856 2809	6955 606	1210 166	81.02 % 78.44 %	16.17 % 16.92 %	2.81 % 4.64 %
Mail.com	43000 3414	35412 2740	6490 537	1098 137	82.35 % 80.26 %	15.09 % 15.73 %	2.55 % 4.01 %
Yandex Mail	42689 3442	34080 2664	7368 617	1241 161	79.83 % 77.40 %	17.26 % 17.93 %	2.91 % 4.68 %
GMX Mail	42372 3346	34837 2737	6546 491	989 118	82.22 % 81.80 %	15.45 % 14.67 %	2.33 % 3.53 %
Zoho Mail	43274 3381	35962 2743	6265 506	1047 132	83.10 % 81.13 %	14.48 % 14.97 %	2.42 % 3.90 %
ProtonMail	43071 3475	35850 2866	6171 494	1050 115	83.23 % 82.47 %	14.33 % 14.22 %	2.44 % 3.31 %
Custom Mail	42357 3448	35756 2827	5623 491	978 130	84.42 % 81.99 %	13.28 % 14.24 %	2.31 % 3.77 %
iCloud Mail	3329 3557	2679 2691	508 710	142 156	80.47 % 75.65 %	15.26 % 19.96 %	4.27 % 4.39 %
Tuta	3430 3433	2959 2774	362 510	109 149	86.27 % 80.80 %	10.55 % 14.86 %	3.18 % 4.34 %
Juno.com	3452 3431	3017 2802	337 495	98 134	87.40 % 81.67 %	9.76 % 14.43 %	2.84 % 3.91 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.