ActiveCampaign and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 71.595	379.785 56.977	72.694 11.590	12.548 3.028

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 79.58 %	15.63 % 16.19 %	2.70 % 4.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5599	29610 4601	4483 803	827 195	84.79 % 82.18 %	12.84 % 14.34 %	2.37 % 3.48 %
Elektronics	35813 5565	29526 4451	5362 862	925 252	82.44 % 79.98 %	14.97 % 15.49 %	2.58 % 4.53 %
Entertainment	35217 5483	28720 4368	5561 895	936 220	81.55 % 79.66 %	15.79 % 16.32 %	2.66 % 4.01 %
Cosmetics & Beauty	35615 5550	29058 4421	5597 900	960 229	81.59 % 79.66 %	15.72 % 16.22 %	2.70 % 4.13 %
Food & Drink	35286 5506	29884 4509	4556 785	846 212	84.69 % 81.89 %	12.91 % 14.26 %	2.40 % 3.85 %
Home & Garden	36238 5540	30618 4516	4789 791	831 233	84.49 % 81.52 %	13.22 % 14.28 %	2.29 % 4.21 %
Finance	35962 5409	28207 4165	6672 990	1083 254	78.44 % 77.00 %	18.55 % 18.30 %	3.01 % 4.70 %
Health	35776 5405	28381 4235	6375 927	1020 243	79.33 % 78.35 %	17.82 % 17.15 %	2.85 % 4.50 %
Pets	36223 5395	30348 4359	4990 818	885 218	83.78 % 80.80 %	13.78 % 15.16 %	2.44 % 4.04 %
Sport & Fitness	35976 5705	28935 4470	5988 987	1053 248	80.43 % 78.35 %	16.64 % 17.30 %	2.93 % 4.35 %
Job & Career	36201 5520	28789 4267	6296 1012	1116 241	79.53 % 77.30 %	17.39 % 18.33 %	3.08 % 4.37 %
Dating	35637 5526	27499 4257	7015 998	1123 271	77.16 % 77.04 %	19.68 % 18.06 %	3.15 % 4.90 %
Other	36163 5392	30210 4358	5010 822	943 212	83.54 % 80.82 %	13.85 % 15.24 %	2.61 % 3.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5348	35482 3956	8601 1108	1431 284	77.96 % 73.97 %	18.90 % 20.72 %	3.14 % 5.31 %
Outlook Mail	44764 5456	35356 4223	8138 965	1270 268	78.98 % 77.40 %	18.18 % 17.69 %	2.84 % 4.91 %
Yahoo Mail	44497 5540	36254 4391	7008 919	1235 230	81.48 % 79.26 %	15.75 % 16.59 %	2.78 % 4.15 %
AOL Mail	45052 5714	36571 4483	7207 953	1274 278	81.18 % 78.46 %	16.00 % 16.68 %	2.83 % 4.87 %
Mail.com	45024 5508	37138 4406	6722 863	1164 239	82.48 % 79.99 %	14.93 % 15.67 %	2.59 % 4.34 %
Yandex Mail	44812 5447	35834 4234	7660 964	1318 249	79.97 % 77.73 %	17.09 % 17.70 %	2.94 % 4.57 %
GMX Mail	44448 5398	36620 4415	6770 782	1058 201	82.39 % 81.79 %	15.23 % 14.49 %	2.38 % 3.72 %
Zoho Mail	45205 5510	37632 4478	6466 810	1107 222	83.25 % 81.27 %	14.30 % 14.70 %	2.45 % 4.03 %
ProtonMail	45101 5586	37621 4631	6368 774	1112 181	83.42 % 82.90 %	14.12 % 13.86 %	2.47 % 3.24 %
Custom Mail	44396 5466	37542 4485	5820 769	1034 212	84.56 % 82.05 %	13.11 % 14.07 %	2.33 % 3.88 %
iCloud Mail	5347 5572	4302 4238	824 1095	221 239	80.46 % 76.06 %	15.41 % 19.65 %	4.13 % 4.29 %
Tuta	5366 5511	4623 4486	571 807	172 218	86.15 % 81.40 %	10.64 % 14.64 %	3.21 % 3.96 %
Juno.com	5501 5539	4810 4551	539 781	152 207	87.44 % 82.16 %	9.80 % 14.10 %	2.76 % 3.74 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.