ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.185	50.321 50.153	13.784 13.533	1.569 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.94 %	20.99 % 20.76 %	2.39 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5061	3899 3889	1082 1054	111 118	76.57 % 76.84 %	21.25 % 20.83 %	2.18 % 2.33 %
Elektronics	5052 5043	3906 3919	1023 1007	123 117	77.32 % 77.71 %	20.25 % 19.97 %	2.43 % 2.32 %
Entertainment	5004 5009	3792 3816	1089 1073	123 120	75.78 % 76.18 %	21.76 % 21.42 %	2.46 % 2.40 %
Cosmetics & Beauty	4999 5165	3896 3989	1002 1056	101 120	77.94 % 77.23 %	20.04 % 20.45 %	2.02 % 2.32 %
Food & Drink	5097 5126	3877 3916	1098 1094	122 116	76.06 % 76.39 %	21.54 % 21.34 %	2.39 % 2.26 %
Home & Garden	5151 4941	3960 3776	1062 1057	129 108	76.88 % 76.42 %	20.62 % 21.39 %	2.50 % 2.19 %
Finance	5047 4994	4025 4012	899 860	123 122	79.75 % 80.34 %	17.81 % 17.22 %	2.44 % 2.44 %
Health	5064 5103	4051 4121	890 869	123 113	80.00 % 80.76 %	17.58 % 17.03 %	2.43 % 2.21 %
Pets	5098 5124	3886 3911	1086 1090	126 123	76.23 % 76.33 %	21.30 % 21.27 %	2.47 % 2.40 %
Sport & Fitness	5065 4949	3832 3797	1110 1030	123 122	75.66 % 76.72 %	21.92 % 20.81 %	2.43 % 2.47 %
Job & Career	4843 4643	3579 3435	1141 1105	123 103	73.90 % 73.98 %	23.56 % 23.80 %	2.54 % 2.22 %
Dating	5021 5001	3636 3629	1257 1261	128 111	72.42 % 72.57 %	25.03 % 25.21 %	2.55 % 2.22 %
Other	5141 5026	3982 3943	1045 977	114 106	77.46 % 78.45 %	20.33 % 19.44 %	2.22 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4467	3488 3273	1167 1084	117 110	73.09 % 73.27 %	24.46 % 24.27 %	2.45 % 2.46 %
Outlook Mail	4619 4749	3475 3602	1026 1046	118 101	75.23 % 75.85 %	22.21 % 22.03 %	2.55 % 2.13 %
Yahoo Mail	4748 4588	3581 3513	1050 970	117 105	75.42 % 76.57 %	22.11 % 21.14 %	2.46 % 2.29 %
AOL Mail	4685 4540	3557 3433	1019 999	109 108	75.92 % 75.62 %	21.75 % 22.00 %	2.33 % 2.38 %
Mail.com	4731 4832	3651 3771	960 952	120 109	77.17 % 78.04 %	20.29 % 19.70 %	2.54 % 2.26 %
Yandex Mail	4820 4701	3641 3574	1072 1021	107 106	75.54 % 76.03 %	22.24 % 21.72 %	2.22 % 2.25 %
GMX Mail	4578 4503	3401 3390	1069 1019	108 94	74.29 % 75.28 %	23.35 % 22.63 %	2.36 % 2.09 %
Zoho Mail	4692 4711	3661 3628	924 977	107 106	78.03 % 77.01 %	19.69 % 20.74 %	2.28 % 2.25 %
ProtonMail	4727 4501	3684 3552	932 840	111 109	77.94 % 78.92 %	19.72 % 18.66 %	2.35 % 2.42 %
Custom Mail	4574 4741	3622 3784	842 846	110 111	79.19 % 79.81 %	18.41 % 17.84 %	2.40 % 2.34 %
iCloud Mail	4720 4564	3464 3364	1143 1091	113 109	73.39 % 73.71 %	24.22 % 23.90 %	2.39 % 2.39 %
Tuta	4564 4795	3620 3785	840 899	104 111	79.32 % 78.94 %	18.40 % 18.75 %	2.28 % 2.31 %
Juno.com	4622 4717	3659 3724	854 885	109 108	79.16 % 78.95 %	18.48 % 18.76 %	2.36 % 2.29 %
Mailfence	4822 4776	3817 3760	886 904	119 112	79.16 % 78.73 %	18.37 % 18.93 %	2.47 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.