ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.303	57.957 58.002	16.389 16.304	1.869 1.997

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.02 %	21.50 % 21.37 %	2.45 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5965	4627 4487	1305 1329	144 149	76.15 % 75.22 %	21.48 % 22.28 %	2.37 % 2.50 %
Elektronics	5741 5985	4424 4561	1185 1263	132 161	77.06 % 76.21 %	20.64 % 21.10 %	2.30 % 2.69 %
Entertainment	5813 5627	4380 4248	1288 1238	145 141	75.35 % 75.49 %	22.16 % 22.00 %	2.49 % 2.51 %
Cosmetics & Beauty	6061 5894	4607 4530	1302 1201	152 163	76.01 % 76.86 %	21.48 % 20.38 %	2.51 % 2.77 %
Food & Drink	5803 5868	4391 4443	1271 1272	141 153	75.67 % 75.72 %	21.90 % 21.68 %	2.43 % 2.61 %
Home & Garden	5774 5755	4370 4323	1265 1277	139 155	75.68 % 75.12 %	21.91 % 22.19 %	2.41 % 2.69 %
Finance	5808 5902	4616 4678	1042 1065	150 159	79.48 % 79.26 %	17.94 % 18.04 %	2.58 % 2.69 %
Health	5663 5737	4489 4557	1037 1031	137 149	79.27 % 79.43 %	18.31 % 17.97 %	2.42 % 2.60 %
Pets	5910 5824	4484 4417	1284 1263	142 144	75.87 % 75.84 %	21.73 % 21.69 %	2.40 % 2.47 %
Sport & Fitness	5838 5806	4419 4418	1281 1236	138 152	75.69 % 76.09 %	21.94 % 21.29 %	2.36 % 2.62 %
Job & Career	5723 5890	4218 4309	1353 1422	152 159	73.70 % 73.16 %	23.64 % 24.14 %	2.66 % 2.70 %
Dating	6135 6018	4398 4339	1590 1532	147 147	71.69 % 72.10 %	25.92 % 25.46 %	2.40 % 2.44 %
Other	5870 6032	4534 4692	1186 1175	150 165	77.24 % 77.79 %	20.20 % 19.48 %	2.56 % 2.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5318	4004 3857	1396 1331	142 130	72.25 % 72.53 %	25.19 % 25.03 %	2.56 % 2.44 %
Outlook Mail	5592 5423	4124 4041	1339 1244	129 138	73.75 % 74.52 %	23.94 % 22.94 %	2.31 % 2.54 %
Yahoo Mail	5486 5322	4137 3990	1215 1195	134 137	75.41 % 74.97 %	22.15 % 22.45 %	2.44 % 2.57 %
AOL Mail	5570 5577	4212 4194	1214 1233	144 150	75.62 % 75.20 %	21.80 % 22.11 %	2.59 % 2.69 %
Mail.com	5533 5353	4282 4129	1120 1089	131 135	77.39 % 77.13 %	20.24 % 20.34 %	2.37 % 2.52 %
Yandex Mail	5422 5352	4063 4026	1224 1185	135 141	74.94 % 75.22 %	22.57 % 22.14 %	2.49 % 2.63 %
GMX Mail	5281 5779	3935 4295	1216 1318	130 166	74.51 % 74.32 %	23.03 % 22.81 %	2.46 % 2.87 %
Zoho Mail	5314 5400	4099 4167	1081 1098	134 135	77.14 % 77.17 %	20.34 % 20.33 %	2.52 % 2.50 %
ProtonMail	5424 5471	4192 4286	1104 1046	128 139	77.29 % 78.34 %	20.35 % 19.12 %	2.36 % 2.54 %
Custom Mail	5552 5498	4396 4336	1022 1018	134 144	79.18 % 78.87 %	18.41 % 18.52 %	2.41 % 2.62 %
iCloud Mail	5469 5408	3974 3906	1367 1364	128 138	72.66 % 72.23 %	25.00 % 25.22 %	2.34 % 2.55 %
Tuta	5324 5273	4181 4094	1015 1033	128 146	78.53 % 77.64 %	19.06 % 19.59 %	2.40 % 2.77 %
Juno.com	5371 5599	4216 4363	1027 1079	128 157	78.50 % 77.92 %	19.12 % 19.27 %	2.38 % 2.80 %
Mailfence	5335 5530	4142 4318	1049 1071	144 141	77.64 % 78.08 %	19.66 % 19.37 %	2.70 % 2.55 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.