ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.883	58.741 58.419	15.803 15.646	1.712 1.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.99 %	20.72 % 20.62 %	2.25 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5963	4606 4546	1217 1277	125 140	77.44 % 76.24 %	20.46 % 21.42 %	2.10 % 2.35 %
Elektronics	5701 6002	4433 4662	1141 1193	127 147	77.76 % 77.67 %	20.01 % 19.88 %	2.23 % 2.45 %
Entertainment	5863 5767	4479 4427	1246 1196	138 144	76.39 % 76.76 %	21.25 % 20.74 %	2.35 % 2.50 %
Cosmetics & Beauty	6033 5849	4658 4533	1250 1172	125 144	77.21 % 77.50 %	20.72 % 20.04 %	2.07 % 2.46 %
Food & Drink	5901 5864	4545 4503	1226 1220	130 141	77.02 % 76.79 %	20.78 % 20.80 %	2.20 % 2.40 %
Home & Garden	5979 5642	4621 4306	1221 1204	137 132	77.29 % 76.32 %	20.42 % 21.34 %	2.29 % 2.34 %
Finance	5659 5836	4556 4668	975 1022	128 146	80.51 % 79.99 %	17.23 % 17.51 %	2.26 % 2.50 %
Health	5857 5787	4713 4662	1016 989	128 136	80.47 % 80.56 %	17.35 % 17.09 %	2.19 % 2.35 %
Pets	5843 5847	4462 4494	1246 1217	135 136	76.36 % 76.86 %	21.32 % 20.81 %	2.31 % 2.33 %
Sport & Fitness	5769 5781	4392 4456	1249 1182	128 143	76.13 % 77.08 %	21.65 % 20.45 %	2.22 % 2.47 %
Job & Career	5803 5626	4304 4169	1358 1327	141 130	74.17 % 74.10 %	23.40 % 23.59 %	2.43 % 2.31 %
Dating	5967 5974	4336 4319	1491 1523	140 132	72.67 % 72.30 %	24.99 % 25.49 %	2.35 % 2.21 %
Other	5933 5945	4636 4674	1167 1124	130 147	78.14 % 78.62 %	19.67 % 18.91 %	2.19 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5221	4081 3834	1346 1276	128 111	73.47 % 73.43 %	24.23 % 24.44 %	2.30 % 2.13 %
Outlook Mail	5486 5479	4103 4125	1253 1225	130 129	74.79 % 75.29 %	22.84 % 22.36 %	2.37 % 2.35 %
Yahoo Mail	5340 5230	4044 3999	1176 1107	120 124	75.73 % 76.46 %	22.02 % 21.17 %	2.25 % 2.37 %
AOL Mail	5514 5433	4235 4108	1159 1189	120 136	76.80 % 75.61 %	21.02 % 21.88 %	2.18 % 2.50 %
Mail.com	5482 5580	4310 4346	1055 1107	117 127	78.62 % 77.89 %	19.24 % 19.84 %	2.13 % 2.28 %
Yandex Mail	5429 5471	4109 4172	1204 1176	116 123	75.69 % 76.26 %	22.18 % 21.50 %	2.14 % 2.25 %
GMX Mail	5282 5383	3956 4056	1210 1196	116 131	74.90 % 75.35 %	22.91 % 22.22 %	2.20 % 2.43 %
Zoho Mail	5304 5433	4163 4211	1022 1092	119 130	78.49 % 77.51 %	19.27 % 20.10 %	2.24 % 2.39 %
ProtonMail	5418 5334	4235 4222	1062 984	121 128	78.17 % 79.15 %	19.60 % 18.45 %	2.23 % 2.40 %
Custom Mail	5498 5464	4383 4394	992 933	123 137	79.72 % 80.42 %	18.04 % 17.08 %	2.24 % 2.51 %
iCloud Mail	5563 5390	4116 3977	1322 1283	125 130	73.99 % 73.78 %	23.76 % 23.80 %	2.25 % 2.41 %
Tuta	5434 5469	4315 4328	999 1006	120 135	79.41 % 79.14 %	18.38 % 18.39 %	2.21 % 2.47 %
Juno.com	5417 5495	4315 4329	982 1025	120 141	79.66 % 78.78 %	18.13 % 18.65 %	2.22 % 2.57 %
Mailfence	5534 5501	4376 4318	1021 1047	137 136	79.07 % 78.49 %	18.45 % 19.03 %	2.48 % 2.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.