ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.020	58.632 57.862	15.921 16.204	1.693 1.954

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.11 %	20.88 % 21.32 %	2.22 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5890	4661 4437	1256 1303	131 150	77.07 % 75.33 %	20.77 % 22.12 %	2.17 % 2.55 %
Elektronics	5818 6048	4526 4622	1167 1268	125 158	77.79 % 76.42 %	20.06 % 20.97 %	2.15 % 2.61 %
Entertainment	5749 5622	4396 4257	1224 1227	129 138	76.47 % 75.72 %	21.29 % 21.82 %	2.24 % 2.45 %
Cosmetics & Beauty	6089 5858	4680 4497	1273 1202	136 159	76.86 % 76.77 %	20.91 % 20.52 %	2.23 % 2.71 %
Food & Drink	5809 5897	4459 4470	1224 1282	126 145	76.76 % 75.80 %	21.07 % 21.74 %	2.17 % 2.46 %
Home & Garden	5785 5664	4444 4264	1218 1249	123 151	76.82 % 75.28 %	21.05 % 22.05 %	2.13 % 2.67 %
Finance	5829 5843	4682 4644	1011 1041	136 158	80.32 % 79.48 %	17.34 % 17.82 %	2.33 % 2.70 %
Health	5680 5767	4544 4577	1012 1043	124 147	80.00 % 79.37 %	17.82 % 18.09 %	2.18 % 2.55 %
Pets	5845 5816	4487 4417	1233 1258	125 141	76.77 % 75.95 %	21.09 % 21.63 %	2.14 % 2.42 %
Sport & Fitness	5893 5815	4522 4441	1243 1221	128 153	76.74 % 76.37 %	21.09 % 21.00 %	2.17 % 2.63 %
Job & Career	5760 5804	4272 4254	1350 1399	138 151	74.17 % 73.29 %	23.44 % 24.10 %	2.40 % 2.60 %
Dating	6089 5947	4399 4274	1552 1532	138 141	72.25 % 71.87 %	25.49 % 25.76 %	2.27 % 2.37 %
Other	5852 6049	4560 4708	1158 1179	134 162	77.92 % 77.83 %	19.79 % 19.49 %	2.29 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5282	3964 3834	1347 1320	127 128	72.89 % 72.59 %	24.77 % 24.99 %	2.34 % 2.42 %
Outlook Mail	5533 5454	4134 4062	1281 1254	118 138	74.72 % 74.48 %	23.15 % 22.99 %	2.13 % 2.53 %
Yahoo Mail	5511 5391	4194 4040	1189 1215	128 136	76.10 % 74.94 %	21.58 % 22.54 %	2.32 % 2.52 %
AOL Mail	5526 5521	4228 4151	1172 1226	126 144	76.51 % 75.19 %	21.21 % 22.21 %	2.28 % 2.61 %
Mail.com	5610 5367	4397 4152	1092 1084	121 131	78.38 % 77.36 %	19.47 % 20.20 %	2.16 % 2.44 %
Yandex Mail	5450 5350	4125 4037	1206 1180	119 133	75.69 % 75.46 %	22.13 % 22.06 %	2.18 % 2.49 %
GMX Mail	5265 5582	3953 4153	1193 1275	119 154	75.08 % 74.40 %	22.66 % 22.84 %	2.26 % 2.76 %
Zoho Mail	5341 5323	4177 4111	1041 1079	123 133	78.21 % 77.23 %	19.49 % 20.27 %	2.30 % 2.50 %
ProtonMail	5420 5454	4235 4278	1068 1039	117 137	78.14 % 78.44 %	19.70 % 19.05 %	2.16 % 2.51 %
Custom Mail	5529 5505	4413 4348	994 1016	122 141	79.82 % 78.98 %	17.98 % 18.46 %	2.21 % 2.56 %
iCloud Mail	5548 5399	4073 3902	1355 1359	120 138	73.41 % 72.27 %	24.42 % 25.17 %	2.16 % 2.56 %
Tuta	5297 5338	4211 4173	976 1019	110 146	79.50 % 78.18 %	18.43 % 19.09 %	2.08 % 2.74 %
Juno.com	5392 5551	4287 4322	987 1075	118 154	79.51 % 77.86 %	18.30 % 19.37 %	2.19 % 2.77 %
Mailfence	5386 5503	4241 4299	1020 1063	125 141	78.74 % 78.12 %	18.94 % 19.32 %	2.32 % 2.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.