ActiveCampaign and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 8.948	327.272 7.254	65.254 1.355	10.506 339

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 81.07 %	16.19 % 15.14 %	2.61 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 729	25471 605	4003 100	680 24	84.47 % 82.99 %	13.28 % 13.72 %	2.26 % 3.29 %
Elektronics	31068 713	25463 583	4831 102	774 28	81.96 % 81.77 %	15.55 % 14.31 %	2.49 % 3.93 %
Entertainment	30443 684	24669 553	4977 107	797 24	81.03 % 80.85 %	16.35 % 15.64 %	2.62 % 3.51 %
Cosmetics & Beauty	30878 667	25019 542	5032 106	827 19	81.03 % 81.26 %	16.30 % 15.89 %	2.68 % 2.85 %
Food & Drink	30554 714	25764 590	4083 95	707 29	84.32 % 82.63 %	13.36 % 13.31 %	2.31 % 4.06 %
Home & Garden	31512 682	26501 568	4319 91	692 23	84.10 % 83.28 %	13.71 % 13.34 %	2.20 % 3.37 %
Finance	31241 697	24329 542	6001 118	911 37	77.88 % 77.76 %	19.21 % 16.93 %	2.92 % 5.31 %
Health	30981 665	24395 525	5743 106	843 34	78.74 % 78.95 %	18.54 % 15.94 %	2.72 % 5.11 %
Pets	31342 664	26133 552	4456 92	753 20	83.38 % 83.13 %	14.22 % 13.86 %	2.40 % 3.01 %
Sport & Fitness	31096 673	24871 533	5353 111	872 29	79.98 % 79.20 %	17.21 % 16.49 %	2.80 % 4.31 %
Job & Career	31571 661	24984 528	5644 112	943 21	79.14 % 79.88 %	17.88 % 16.94 %	2.99 % 3.18 %
Dating	30780 676	23532 527	6325 116	923 33	76.45 % 77.96 %	20.55 % 17.16 %	3.00 % 4.88 %
Other	31412 723	26141 606	4487 99	784 18	83.22 % 83.82 %	14.28 % 13.69 %	2.50 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 693	31561 519	7790 139	1214 35	77.80 % 74.89 %	19.20 % 20.06 %	2.99 % 5.05 %
Outlook Mail	39929 665	31326 522	7496 111	1107 32	78.45 % 78.50 %	18.77 % 16.69 %	2.77 % 4.81 %
Yahoo Mail	39663 675	32166 536	6410 106	1087 33	81.10 % 79.41 %	16.16 % 15.70 %	2.74 % 4.89 %
AOL Mail	40277 720	32556 574	6615 113	1106 33	80.83 % 79.72 %	16.42 % 15.69 %	2.75 % 4.58 %
Mail.com	40186 654	32996 543	6163 90	1027 21	82.11 % 83.03 %	15.34 % 13.76 %	2.56 % 3.21 %
Yandex Mail	40043 716	31889 558	7011 118	1143 40	79.64 % 77.93 %	17.51 % 16.48 %	2.85 % 5.59 %
GMX Mail	39748 699	32563 582	6275 94	910 23	81.92 % 83.26 %	15.79 % 13.45 %	2.29 % 3.29 %
Zoho Mail	40599 710	33651 587	5985 97	963 26	82.89 % 82.68 %	14.74 % 13.66 %	2.37 % 3.66 %
ProtonMail	40292 666	33427 560	5898 88	967 18	82.96 % 84.08 %	14.64 % 13.21 %	2.40 % 2.70 %
Custom Mail	39652 637	33384 547	5360 81	908 9	84.19 % 85.87 %	13.52 % 12.72 %	2.29 % 1.41 %
iCloud Mail	694 719	558 555	108 134	28 30	80.40 % 77.19 %	15.56 % 18.64 %	4.03 % 4.17 %
Tuta	707 692	604 579	78 92	25 21	85.43 % 83.67 %	11.03 % 13.29 %	3.54 % 3.03 %
Juno.com	677 702	591 592	65 92	21 18	87.30 % 84.33 %	9.60 % 13.11 %	3.10 % 2.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.