ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.240	50.460 50.398	13.735 13.343	1.503 1.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.25 %	20.91 % 20.45 %	2.29 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5144	3985 3942	1073 1089	108 113	77.14 % 76.63 %	20.77 % 21.17 %	2.09 % 2.20 %
Elektronics	4926 5097	3823 3976	990 1002	113 119	77.61 % 78.01 %	20.10 % 19.66 %	2.29 % 2.33 %
Entertainment	5061 4972	3874 3825	1068 1026	119 121	76.55 % 76.93 %	21.10 % 20.64 %	2.35 % 2.43 %
Cosmetics & Beauty	5149 5020	3971 3906	1068 996	110 118	77.12 % 77.81 %	20.74 % 19.84 %	2.14 % 2.35 %
Food & Drink	5103 5074	3929 3899	1060 1053	114 122	76.99 % 76.84 %	20.77 % 20.75 %	2.23 % 2.40 %
Home & Garden	5195 4840	3997 3707	1077 1032	121 101	76.94 % 76.59 %	20.73 % 21.32 %	2.33 % 2.09 %
Finance	4834 5019	3876 4029	848 866	110 124	80.18 % 80.27 %	17.54 % 17.25 %	2.28 % 2.47 %
Health	5070 4997	4071 4040	886 845	113 112	80.30 % 80.85 %	17.48 % 16.91 %	2.23 % 2.24 %
Pets	5034 5068	3824 3904	1091 1049	119 115	75.96 % 77.03 %	21.67 % 20.70 %	2.36 % 2.27 %
Sport & Fitness	4968 5024	3760 3885	1092 1018	116 121	75.68 % 77.33 %	21.98 % 20.26 %	2.33 % 2.41 %
Job & Career	5044 4771	3729 3565	1189 1105	126 101	73.93 % 74.72 %	23.57 % 23.16 %	2.50 % 2.12 %
Dating	5037 5104	3653 3694	1262 1299	122 111	72.52 % 72.37 %	25.05 % 25.45 %	2.42 % 2.17 %
Other	5111 5110	3968 4026	1031 963	112 121	77.64 % 78.79 %	20.17 % 18.85 %	2.19 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendGrid is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4516	3540 3314	1172 1112	114 90	73.35 % 73.38 %	24.29 % 24.62 %	2.36 % 1.99 %
Outlook Mail	4746 4739	3532 3592	1097 1043	117 104	74.42 % 75.80 %	23.11 % 22.01 %	2.47 % 2.19 %
Yahoo Mail	4525 4427	3415 3389	1005 940	105 98	75.47 % 76.55 %	22.21 % 21.23 %	2.32 % 2.21 %
AOL Mail	4742 4710	3626 3568	1012 1026	104 116	76.47 % 75.75 %	21.34 % 21.78 %	2.19 % 2.46 %
Mail.com	4707 4794	3690 3752	910 936	107 106	78.39 % 78.26 %	19.33 % 19.52 %	2.27 % 2.21 %
Yandex Mail	4680 4688	3532 3594	1047 992	101 102	75.47 % 76.66 %	22.37 % 21.16 %	2.16 % 2.18 %
GMX Mail	4495 4597	3358 3470	1037 1022	100 105	74.71 % 75.48 %	23.07 % 22.23 %	2.22 % 2.28 %
Zoho Mail	4548 4658	3554 3631	892 921	102 106	78.14 % 77.95 %	19.61 % 19.77 %	2.24 % 2.28 %
ProtonMail	4720 4591	3672 3647	942 838	106 106	77.80 % 79.44 %	19.96 % 18.25 %	2.25 % 2.31 %
Custom Mail	4727 4670	3759 3774	864 786	104 110	79.52 % 80.81 %	18.28 % 16.83 %	2.20 % 2.36 %
iCloud Mail	4782 4601	3530 3413	1143 1077	109 111	73.82 % 74.18 %	23.90 % 23.41 %	2.28 % 2.41 %
Tuta	4700 4704	3731 3733	865 858	104 113	79.38 % 79.36 %	18.40 % 18.24 %	2.21 % 2.40 %
Juno.com	4660 4751	3702 3746	852 888	106 117	79.44 % 78.85 %	18.28 % 18.69 %	2.27 % 2.46 %
Mailfence	4840 4794	3819 3775	897 904	124 115	78.90 % 78.74 %	18.53 % 18.86 %	2.56 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.