ActiveCampaign and SendGrid Email Deliverability Comparison

ActiveCampaign

SendGrid

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.763	50.260 48.627	12.859 14.148	1.579 1.517

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 76.26 %	20.03 % 22.19 %	2.46 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 5052	3874 3843	1011 1128	114 123	78.25 % 76.07 %	20.42 % 22.33 %	2.30 % 2.43 %
Elektronics	5094 4831	4013 3712	996 1058	132 118	78.78 % 76.84 %	19.55 % 21.90 %	2.59 % 2.44 %
Entertainment	4910 4928	3786 3748	1022 1120	121 118	77.11 % 76.06 %	20.81 % 22.73 %	2.46 % 2.39 %
Cosmetics & Beauty	4874 5169	3881 3952	942 1129	105 122	79.63 % 76.46 %	19.33 % 21.84 %	2.15 % 2.36 %
Food & Drink	4902 4895	3803 3714	1023 1094	129 120	77.58 % 75.87 %	20.87 % 22.35 %	2.63 % 2.45 %
Home & Garden	4947 4846	3889 3669	987 1102	122 114	78.61 % 75.71 %	19.95 % 22.74 %	2.47 % 2.35 %
Finance	4991 5029	4011 3930	897 1020	126 124	80.36 % 78.15 %	17.97 % 20.28 %	2.52 % 2.47 %
Health	4860 4894	3908 3867	863 954	118 102	80.41 % 79.02 %	17.76 % 19.49 %	2.43 % 2.08 %
Pets	4958 5017	3891 3813	989 1116	120 124	78.48 % 76.00 %	19.95 % 22.24 %	2.42 % 2.47 %
Sport & Fitness	4987 4830	3861 3686	1040 1089	122 122	77.42 % 76.31 %	20.85 % 22.55 %	2.45 % 2.53 %
Job & Career	4687 4652	3577 3450	995 1120	122 111	76.32 % 74.16 %	21.23 % 24.08 %	2.60 % 2.39 %
Dating	5023 4736	3798 3479	1120 1175	131 111	75.61 % 73.46 %	22.30 % 24.81 %	2.61 % 2.34 %
Other	5030 4884	3968 3764	974 1043	117 108	78.89 % 77.07 %	19.36 % 21.36 %	2.33 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4707	3629 3472	1076 1154	119 120	75.97 % 73.76 %	22.52 % 24.52 %	2.49 % 2.55 %
Outlook Mail	4721 4784	3675 3620	961 1099	118 109	77.84 % 75.67 %	20.36 % 22.97 %	2.50 % 2.28 %
Yahoo Mail	4661 4589	3585 3508	967 1011	113 113	76.91 % 76.44 %	20.75 % 22.03 %	2.42 % 2.46 %
AOL Mail	4675 4500	3632 3398	977 1033	111 108	77.69 % 75.51 %	20.90 % 22.96 %	2.37 % 2.40 %
Mail.com	4764 4714	3710 3636	955 1004	127 109	77.88 % 77.13 %	20.05 % 21.30 %	2.67 % 2.31 %
Yandex Mail	4885 4643	3791 3521	1023 1066	121 107	77.60 % 75.83 %	20.94 % 22.96 %	2.48 % 2.30 %
GMX Mail	4541 4574	3491 3450	963 1073	110 101	76.88 % 75.43 %	21.21 % 23.46 %	2.42 % 2.21 %
Zoho Mail	4673 4886	3722 3725	895 1097	107 110	79.65 % 76.24 %	19.15 % 22.45 %	2.29 % 2.25 %
ProtonMail	4783 4464	3795 3454	900 938	113 109	79.34 % 77.37 %	18.82 % 21.01 %	2.36 % 2.44 %
Custom Mail	4654 4727	3765 3657	844 984	116 116	80.90 % 77.36 %	18.13 % 20.82 %	2.49 % 2.45 %
iCloud Mail	4830 4605	3672 3400	1054 1120	119 114	76.02 % 73.83 %	21.82 % 24.32 %	2.46 % 2.48 %
Tuta	4510 4628	3624 3589	822 983	108 114	80.35 % 77.55 %	18.23 % 21.24 %	2.39 % 2.46 %
Juno.com	4579 4703	3683 3654	827 967	117 110	80.43 % 77.70 %	18.06 % 20.56 %	2.56 % 2.34 %
Mailfence	3161 3239	2486 2543	595 619	80 77	78.65 % 78.51 %	18.82 % 19.11 %	2.53 % 2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.