ActiveCampaign and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 62.600	372.303 49.846	71.546 10.115	12.238 2.639

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 79.63 %	15.69 % 16.16 %	2.68 % 4.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4926	29019 4050	4406 706	804 170	84.78 % 82.22 %	12.87 % 14.33 %	2.35 % 3.45 %
Elektronics	35137 4870	28963 3891	5280 755	894 224	82.43 % 79.90 %	15.03 % 15.50 %	2.54 % 4.60 %
Entertainment	34506 4832	28125 3841	5468 788	913 203	81.51 % 79.49 %	15.85 % 16.31 %	2.65 % 4.20 %
Cosmetics & Beauty	34911 4831	28466 3848	5505 785	940 198	81.54 % 79.65 %	15.77 % 16.25 %	2.69 % 4.10 %
Food & Drink	34614 4850	29311 3981	4482 691	821 178	84.68 % 82.08 %	12.95 % 14.25 %	2.37 % 3.67 %
Home & Garden	35529 4866	30006 3970	4712 693	811 203	84.45 % 81.59 %	13.26 % 14.24 %	2.28 % 4.17 %
Finance	35291 4748	27664 3655	6573 869	1054 224	78.39 % 76.98 %	18.63 % 18.30 %	2.99 % 4.72 %
Health	35086 4733	27819 3723	6278 810	989 200	79.29 % 78.66 %	17.89 % 17.11 %	2.82 % 4.23 %
Pets	35519 4681	29747 3788	4908 703	864 190	83.75 % 80.92 %	13.82 % 15.02 %	2.43 % 4.06 %
Sport & Fitness	35298 4964	28364 3898	5896 854	1038 212	80.36 % 78.53 %	16.70 % 17.20 %	2.94 % 4.27 %
Job & Career	35521 4779	28240 3691	6196 877	1085 211	79.50 % 77.23 %	17.44 % 18.35 %	3.05 % 4.42 %
Dating	34973 4790	26959 3681	6913 863	1101 246	77.09 % 76.85 %	19.77 % 18.02 %	3.15 % 5.14 %
Other	35473 4730	29620 3829	4929 721	924 180	83.50 % 80.95 %	13.90 % 15.24 %	2.60 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4720	34886 3489	8471 979	1398 252	77.95 % 73.92 %	18.93 % 20.74 %	3.12 % 5.34 %
Outlook Mail	44082 4764	34804 3697	8040 842	1238 225	78.95 % 77.60 %	18.24 % 17.67 %	2.81 % 4.72 %
Yahoo Mail	43784 4881	35661 3866	6912 807	1211 208	81.45 % 79.21 %	15.79 % 16.53 %	2.77 % 4.26 %
AOL Mail	44372 5010	36005 3936	7117 834	1250 240	81.14 % 78.56 %	16.04 % 16.65 %	2.82 % 4.79 %
Mail.com	44349 4802	36567 3848	6642 748	1140 206	82.45 % 80.13 %	14.98 % 15.58 %	2.57 % 4.29 %
Yandex Mail	44084 4750	35240 3699	7552 836	1292 215	79.94 % 77.87 %	17.13 % 17.60 %	2.93 % 4.53 %
GMX Mail	43762 4695	36035 3848	6690 679	1037 168	82.34 % 81.96 %	15.29 % 14.46 %	2.37 % 3.58 %
Zoho Mail	44586 4771	37101 3879	6399 699	1086 193	83.21 % 81.30 %	14.35 % 14.65 %	2.44 % 4.05 %
ProtonMail	44435 4917	37038 4076	6300 679	1097 162	83.35 % 82.90 %	14.18 % 13.81 %	2.47 % 3.29 %
Custom Mail	43691 4805	36930 3942	5748 676	1013 187	84.53 % 82.04 %	13.16 % 14.07 %	2.32 % 3.89 %
iCloud Mail	4644 4874	3738 3717	711 956	195 201	80.49 % 76.26 %	15.31 % 19.61 %	4.20 % 4.12 %
Tuta	4718 4790	4072 3887	495 700	151 203	86.31 % 81.15 %	10.49 % 14.61 %	3.20 % 4.24 %
Juno.com	4825 4821	4226 3962	469 680	130 179	87.59 % 82.18 %	9.72 % 14.10 %	2.69 % 3.71 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.