Sarbacane and CampaignMonitor Email Deliverability Comparison

Sarbacane

CampaignMonitor

In this comparison, the deliverability of Sarbacane and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.408 76.027	60.553 58.446	15.325 15.832	1.530 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.23 % 76.88 %	19.80 % 20.82 %	1.98 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5866	4726 4511	1255 1230	115 125	77.53 % 76.90 %	20.59 % 20.97 %	1.89 % 2.13 %
Elektronics	5709 5826	4520 4449	1075 1244	114 133	79.17 % 76.36 %	18.83 % 21.35 %	2.00 % 2.28 %
Entertainment	5907 5811	4562 4447	1221 1223	124 141	77.23 % 76.53 %	20.67 % 21.05 %	2.10 % 2.43 %
Cosmetics & Beauty	6187 5885	4846 4564	1218 1183	123 138	78.33 % 77.55 %	19.69 % 20.10 %	1.99 % 2.34 %
Food & Drink	6116 5906	4796 4496	1199 1275	121 135	78.42 % 76.13 %	19.60 % 21.59 %	1.98 % 2.29 %
Home & Garden	5796 5885	4488 4526	1190 1228	118 131	77.43 % 76.91 %	20.53 % 20.87 %	2.04 % 2.23 %
Finance	5940 5612	4838 4485	981 990	121 137	81.45 % 79.92 %	16.52 % 17.64 %	2.04 % 2.44 %
Health	5829 5810	4751 4689	954 979	124 142	81.51 % 80.71 %	16.37 % 16.85 %	2.13 % 2.44 %
Pets	5922 5997	4624 4629	1181 1234	117 134	78.08 % 77.19 %	19.94 % 20.58 %	1.98 % 2.23 %
Sport & Fitness	6163 5812	4802 4437	1243 1247	118 128	77.92 % 76.34 %	20.17 % 21.46 %	1.91 % 2.20 %
Job & Career	5850 6083	4434 4528	1306 1415	110 140	75.79 % 74.44 %	22.32 % 23.26 %	1.88 % 2.30 %
Dating	5923 5840	4380 4210	1434 1498	109 132	73.95 % 72.09 %	24.21 % 25.65 %	1.84 % 2.26 %
Other	5970 5694	4786 4475	1068 1086	116 133	80.17 % 78.59 %	17.89 % 19.07 %	1.94 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5369 5559	3965 4035	1298 1391	106 133	73.85 % 72.58 %	24.18 % 25.02 %	1.97 % 2.39 %
Outlook Mail	5687 5469	4349 4126	1223 1219	115 124	76.47 % 75.44 %	21.51 % 22.29 %	2.02 % 2.27 %
Yahoo Mail	5694 5322	4408 4054	1177 1145	109 123	77.41 % 76.17 %	20.67 % 21.51 %	1.91 % 2.31 %
AOL Mail	5542 5298	4311 4050	1134 1128	97 120	77.79 % 76.44 %	20.46 % 21.29 %	1.75 % 2.27 %
Mail.com	5414 5401	4300 4196	1021 1086	93 119	79.42 % 77.69 %	18.86 % 20.11 %	1.72 % 2.20 %
Yandex Mail	5289 5389	4108 4085	1074 1185	107 119	77.67 % 75.80 %	20.31 % 21.99 %	2.02 % 2.21 %
GMX Mail	5567 5566	4210 4230	1232 1206	125 130	75.62 % 76.00 %	22.13 % 21.67 %	2.25 % 2.34 %
Zoho Mail	5664 5376	4552 4215	991 1034	121 127	80.37 % 78.40 %	17.50 % 19.23 %	2.14 % 2.36 %
ProtonMail	5475 5376	4415 4202	953 1046	107 128	80.64 % 78.16 %	17.41 % 19.46 %	1.95 % 2.38 %
Custom Mail	5543 5399	4475 4299	959 982	109 118	80.73 % 79.63 %	17.30 % 18.19 %	1.97 % 2.19 %
iCloud Mail	5562 5372	4116 3935	1338 1315	108 122	74.00 % 73.25 %	24.06 % 24.48 %	1.94 % 2.27 %
Tuta	5325 5583	4294 4374	939 1079	92 130	80.64 % 78.34 %	17.63 % 19.33 %	1.73 % 2.33 %
Juno.com	5465 5441	4357 4339	998 976	110 126	79.73 % 79.75 %	18.26 % 17.94 %	2.01 % 2.32 %
Mailfence	5812 5476	4693 4306	988 1040	131 130	80.75 % 78.63 %	17.00 % 18.99 %	2.25 % 2.37 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.