Sarbacane and CampaignMonitor Email Deliverability Comparison

Sarbacane

CampaignMonitor

In this comparison, the deliverability of Sarbacane and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.161 65.157	51.925 50.620	13.016 13.164	1.220 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 77.69 %	19.67 % 20.20 %	1.84 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4991 5234	3900 4058	1002 1066	89 110	78.14 % 77.53 %	20.08 % 20.37 %	1.78 % 2.10 %
Elektronics	5076 5245	4017 4033	973 1099	86 113	79.14 % 76.89 %	19.17 % 20.95 %	1.69 % 2.15 %
Entertainment	5056 4996	3936 3890	1018 1000	102 106	77.85 % 77.86 %	20.13 % 20.02 %	2.02 % 2.12 %
Cosmetics & Beauty	5163 5215	4083 4117	987 994	93 104	79.08 % 78.95 %	19.12 % 19.06 %	1.80 % 1.99 %
Food & Drink	5199 5079	4077 3943	1023 1037	99 99	78.42 % 77.63 %	19.68 % 20.42 %	1.90 % 1.95 %
Home & Garden	5013 4911	3899 3780	1022 1028	92 103	77.78 % 76.97 %	20.39 % 20.93 %	1.84 % 2.10 %
Finance	4939 4978	4072 3998	779 864	88 116	82.45 % 80.31 %	15.77 % 17.36 %	1.78 % 2.33 %
Health	5111 4835	4177 3943	829 781	105 111	81.73 % 81.55 %	16.22 % 16.15 %	2.05 % 2.30 %
Pets	5130 4925	4011 3814	1023 1006	96 105	78.19 % 77.44 %	19.94 % 20.43 %	1.87 % 2.13 %
Sport & Fitness	5222 5055	4083 3875	1054 1074	85 106	78.19 % 76.66 %	20.18 % 21.25 %	1.63 % 2.10 %
Job & Career	4970 4878	3802 3685	1081 1091	87 102	76.50 % 75.54 %	21.75 % 22.37 %	1.75 % 2.09 %
Dating	5118 4951	3761 3633	1262 1219	95 99	73.49 % 73.38 %	24.66 % 24.62 %	1.86 % 2.00 %
Other	5173 4855	4107 3851	963 905	103 99	79.39 % 79.32 %	18.62 % 18.64 %	1.99 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4607 4510	3421 3297	1100 1115	86 98	74.26 % 73.10 %	23.88 % 24.72 %	1.87 % 2.17 %
Outlook Mail	4701 4653	3609 3507	1007 1042	85 104	76.77 % 75.37 %	21.42 % 22.39 %	1.81 % 2.24 %
Yahoo Mail	4808 4653	3773 3586	956 973	79 94	78.47 % 77.07 %	19.88 % 20.91 %	1.64 % 2.02 %
AOL Mail	4764 4734	3713 3634	963 1000	88 100	77.94 % 76.76 %	20.21 % 21.12 %	1.85 % 2.11 %
Mail.com	4650 4675	3722 3698	847 878	81 99	80.04 % 79.10 %	18.22 % 18.78 %	1.74 % 2.12 %
Yandex Mail	4767 4462	3708 3429	969 938	90 95	77.78 % 76.85 %	20.33 % 21.02 %	1.89 % 2.13 %
GMX Mail	4624 4700	3509 3578	1016 1028	99 94	75.89 % 76.13 %	21.97 % 21.87 %	2.14 % 2.00 %
Zoho Mail	4760 4773	3826 3783	846 887	88 103	80.38 % 79.26 %	17.77 % 18.58 %	1.85 % 2.16 %
ProtonMail	4818 4685	3865 3736	860 842	93 107	80.22 % 79.74 %	17.85 % 17.97 %	1.93 % 2.28 %
Custom Mail	4876 4629	3958 3735	827 804	91 90	81.17 % 80.69 %	16.96 % 17.37 %	1.87 % 1.94 %
iCloud Mail	4528 4548	3390 3373	1055 1082	83 93	74.87 % 74.16 %	23.30 % 23.79 %	1.83 % 2.04 %
Tuta	4552 4779	3655 3784	825 896	72 99	80.29 % 79.18 %	18.12 % 18.75 %	1.58 % 2.07 %
Juno.com	4816 4816	3867 3857	854 856	95 103	80.29 % 80.09 %	17.73 % 17.77 %	1.97 % 2.14 %
Mailfence	4890 4540	3909 3623	891 823	90 94	79.94 % 79.80 %	18.22 % 18.13 %	1.84 % 2.07 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.