CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.877	50.429 50.734	12.942 13.143	1.320 1.267

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 78.20 %	20.07 % 20.26 %	2.05 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4860	4149 3787	1052 996	110 94	78.64 % 77.92 %	19.94 % 20.49 %	2.08 % 1.93 %
Elektronics	5059 5171	3912 4067	1052 1021	101 94	77.33 % 78.65 %	20.79 % 19.74 %	2.00 % 1.82 %
Entertainment	4903 5110	3828 3993	974 1013	96 106	78.07 % 78.14 %	19.87 % 19.82 %	1.96 % 2.07 %
Cosmetics & Beauty	5043 4941	3986 3889	978 965	99 96	79.04 % 78.71 %	19.39 % 19.53 %	1.96 % 1.94 %
Food & Drink	5077 5105	3955 3970	1032 1046	100 104	77.90 % 77.77 %	20.33 % 20.49 %	1.97 % 2.04 %
Home & Garden	4976 5011	3870 3880	1039 1066	102 92	77.77 % 77.43 %	20.88 % 21.27 %	2.05 % 1.84 %
Finance	4986 4887	4017 3975	880 845	112 92	80.57 % 81.34 %	17.65 % 17.29 %	2.25 % 1.88 %
Health	4821 4981	3930 4018	809 880	99 103	81.52 % 80.67 %	16.78 % 17.67 %	2.05 % 2.07 %
Pets	4871 4910	3791 3838	989 1008	104 99	77.83 % 78.17 %	20.30 % 20.53 %	2.14 % 2.02 %
Sport & Fitness	5025 5078	3882 3960	1043 1055	102 92	77.25 % 77.98 %	20.76 % 20.78 %	2.03 % 1.81 %
Job & Career	4737 4944	3630 3805	1038 1069	99 96	76.63 % 76.96 %	21.91 % 21.62 %	2.09 % 1.94 %
Dating	4843 4778	3620 3533	1131 1176	103 89	74.75 % 73.94 %	23.35 % 24.61 %	2.13 % 1.86 %
Other	4860 5101	3859 4019	925 1003	93 110	79.40 % 78.79 %	19.03 % 19.66 %	1.91 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4659	3303 3489	1041 1083	88 100	74.73 % 74.89 %	23.55 % 23.25 %	1.99 % 2.15 %
Outlook Mail	4609 4704	3515 3620	1024 1025	97 87	76.26 % 76.96 %	22.22 % 21.79 %	2.10 % 1.85 %
Yahoo Mail	4760 4742	3672 3696	986 969	95 90	77.14 % 77.94 %	20.71 % 20.43 %	2.00 % 1.90 %
AOL Mail	4801 4576	3696 3566	1022 954	98 92	76.98 % 77.93 %	21.29 % 20.85 %	2.04 % 2.01 %
Mail.com	4635 4676	3660 3686	882 921	90 88	78.96 % 78.83 %	19.03 % 19.70 %	1.94 % 1.88 %
Yandex Mail	4526 4705	3511 3649	948 985	92 89	77.57 % 77.56 %	20.95 % 20.94 %	2.03 % 1.89 %
GMX Mail	4596 4707	3528 3594	984 1036	87 98	76.76 % 76.35 %	21.41 % 22.01 %	1.89 % 2.08 %
Zoho Mail	4783 4871	3837 3860	874 943	99 99	80.22 % 79.24 %	18.27 % 19.36 %	2.07 % 2.03 %
ProtonMail	4756 4777	3820 3791	873 904	106 97	80.32 % 79.36 %	18.36 % 18.92 %	2.23 % 2.03 %
Custom Mail	4613 4688	3739 3781	809 834	94 96	81.05 % 80.65 %	17.54 % 17.79 %	2.04 % 2.05 %
iCloud Mail	4633 4569	3481 3436	1072 1035	96 90	75.13 % 75.20 %	23.14 % 22.65 %	2.07 % 1.97 %
Tuta	4744 4509	3772 3604	887 853	97 74	79.51 % 79.93 %	18.70 % 18.92 %	2.04 % 1.64 %
Juno.com	4898 4709	3932 3772	875 879	106 94	80.28 % 80.10 %	17.86 % 18.67 %	2.16 % 2.00 %
Mailfence	3703 3985	2963 3190	665 722	75 73	80.02 % 80.05 %	17.96 % 18.12 %	2.03 % 1.83 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.