CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 66.014	50.958 51.676	13.015 13.064	1.320 1.274

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 78.28 %	19.93 % 19.79 %	2.02 % 1.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5046	3919 3917	994 1035	107 94	78.07 % 77.63 %	19.80 % 20.51 %	2.13 % 1.86 %
Elektronics	5236 5177	4051 4087	1073 998	112 92	77.37 % 78.95 %	20.49 % 19.28 %	2.14 % 1.78 %
Entertainment	5088 4919	3969 3811	1014 1006	105 102	78.01 % 77.48 %	19.93 % 20.45 %	2.06 % 2.07 %
Cosmetics & Beauty	5233 5245	4143 4132	992 1011	98 102	79.17 % 78.78 %	18.96 % 19.28 %	1.87 % 1.94 %
Food & Drink	5174 5236	4021 4096	1056 1037	97 103	77.72 % 78.23 %	20.41 % 19.81 %	1.87 % 1.97 %
Home & Garden	4985 4920	3871 3808	1017 1017	97 95	77.65 % 77.40 %	20.40 % 20.67 %	1.95 % 1.93 %
Finance	4989 5033	4025 4130	856 811	108 92	80.68 % 82.06 %	17.16 % 16.11 %	2.16 % 1.83 %
Health	4911 5094	4017 4148	785 836	109 110	81.80 % 81.43 %	15.98 % 16.41 %	2.22 % 2.16 %
Pets	4962 5020	3860 3911	1005 1010	97 99	77.79 % 77.91 %	20.25 % 20.12 %	1.95 % 1.97 %
Sport & Fitness	4982 5191	3844 4044	1032 1054	106 93	77.16 % 77.90 %	20.71 % 20.30 %	2.13 % 1.79 %
Job & Career	4950 5007	3752 3825	1099 1088	99 94	75.80 % 76.39 %	22.20 % 21.73 %	2.00 % 1.88 %
Dating	4948 4991	3642 3672	1213 1226	93 93	73.61 % 73.57 %	24.51 % 24.56 %	1.88 % 1.86 %
Other	4815 5135	3844 4095	879 935	92 105	79.83 % 79.75 %	18.26 % 18.21 %	1.91 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4525	3433 3349	1120 1089	96 87	73.84 % 74.01 %	24.09 % 24.07 %	2.06 % 1.92 %
Outlook Mail	4767 4654	3618 3549	1052 1020	97 85	75.90 % 76.26 %	22.07 % 21.92 %	2.03 % 1.83 %
Yahoo Mail	4593 4784	3558 3724	940 975	95 85	77.47 % 77.84 %	20.47 % 20.38 %	2.07 % 1.78 %
AOL Mail	4641 4792	3583 3724	966 980	92 88	77.20 % 77.71 %	20.81 % 20.45 %	1.98 % 1.84 %
Mail.com	4691 4664	3707 3717	892 862	92 85	79.02 % 79.70 %	19.02 % 18.48 %	1.96 % 1.82 %
Yandex Mail	4491 4748	3462 3680	934 972	95 96	77.09 % 77.51 %	20.80 % 20.47 %	2.12 % 2.02 %
GMX Mail	4708 4630	3600 3503	1017 1028	91 99	76.47 % 75.66 %	21.60 % 22.20 %	1.93 % 2.14 %
Zoho Mail	4719 4662	3752 3741	874 831	93 90	79.51 % 80.24 %	18.52 % 17.82 %	1.97 % 1.93 %
ProtonMail	4715 4786	3769 3841	845 846	101 99	79.94 % 80.25 %	17.92 % 17.68 %	2.14 % 2.07 %
Custom Mail	4723 4910	3829 3984	804 833	90 93	81.07 % 81.14 %	17.02 % 16.97 %	1.91 % 1.89 %
iCloud Mail	4569 4587	3396 3423	1081 1074	92 90	74.33 % 74.62 %	23.66 % 23.41 %	2.01 % 1.96 %
Tuta	4713 4579	3749 3688	868 813	96 78	79.55 % 80.54 %	18.42 % 17.75 %	2.04 % 1.70 %
Juno.com	4754 4812	3830 3844	827 866	97 102	80.56 % 79.88 %	17.40 % 18.00 %	2.04 % 2.12 %
Mailfence	4560 4881	3672 3909	795 875	93 97	80.53 % 80.09 %	17.43 % 17.93 %	2.04 % 1.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.