CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 77.408	58.446 60.553	15.832 15.325	1.749 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 78.23 %	20.82 % 19.80 %	2.30 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6096	4511 4726	1230 1255	125 115	76.90 % 77.53 %	20.97 % 20.59 %	2.13 % 1.89 %
Elektronics	5826 5709	4449 4520	1244 1075	133 114	76.36 % 79.17 %	21.35 % 18.83 %	2.28 % 2.00 %
Entertainment	5811 5907	4447 4562	1223 1221	141 124	76.53 % 77.23 %	21.05 % 20.67 %	2.43 % 2.10 %
Cosmetics & Beauty	5885 6187	4564 4846	1183 1218	138 123	77.55 % 78.33 %	20.10 % 19.69 %	2.34 % 1.99 %
Food & Drink	5906 6116	4496 4796	1275 1199	135 121	76.13 % 78.42 %	21.59 % 19.60 %	2.29 % 1.98 %
Home & Garden	5885 5796	4526 4488	1228 1190	131 118	76.91 % 77.43 %	20.87 % 20.53 %	2.23 % 2.04 %
Finance	5612 5940	4485 4838	990 981	137 121	79.92 % 81.45 %	17.64 % 16.52 %	2.44 % 2.04 %
Health	5810 5829	4689 4751	979 954	142 124	80.71 % 81.51 %	16.85 % 16.37 %	2.44 % 2.13 %
Pets	5997 5922	4629 4624	1234 1181	134 117	77.19 % 78.08 %	20.58 % 19.94 %	2.23 % 1.98 %
Sport & Fitness	5812 6163	4437 4802	1247 1243	128 118	76.34 % 77.92 %	21.46 % 20.17 %	2.20 % 1.91 %
Job & Career	6083 5850	4528 4434	1415 1306	140 110	74.44 % 75.79 %	23.26 % 22.32 %	2.30 % 1.88 %
Dating	5840 5923	4210 4380	1498 1434	132 109	72.09 % 73.95 %	25.65 % 24.21 %	2.26 % 1.84 %
Other	5694 5970	4475 4786	1086 1068	133 116	78.59 % 80.17 %	19.07 % 17.89 %	2.34 % 1.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5369	4035 3965	1391 1298	133 106	72.58 % 73.85 %	25.02 % 24.18 %	2.39 % 1.97 %
Outlook Mail	5469 5687	4126 4349	1219 1223	124 115	75.44 % 76.47 %	22.29 % 21.51 %	2.27 % 2.02 %
Yahoo Mail	5322 5694	4054 4408	1145 1177	123 109	76.17 % 77.41 %	21.51 % 20.67 %	2.31 % 1.91 %
AOL Mail	5298 5542	4050 4311	1128 1134	120 97	76.44 % 77.79 %	21.29 % 20.46 %	2.27 % 1.75 %
Mail.com	5401 5414	4196 4300	1086 1021	119 93	77.69 % 79.42 %	20.11 % 18.86 %	2.20 % 1.72 %
Yandex Mail	5389 5289	4085 4108	1185 1074	119 107	75.80 % 77.67 %	21.99 % 20.31 %	2.21 % 2.02 %
GMX Mail	5566 5567	4230 4210	1206 1232	130 125	76.00 % 75.62 %	21.67 % 22.13 %	2.34 % 2.25 %
Zoho Mail	5376 5664	4215 4552	1034 991	127 121	78.40 % 80.37 %	19.23 % 17.50 %	2.36 % 2.14 %
ProtonMail	5376 5475	4202 4415	1046 953	128 107	78.16 % 80.64 %	19.46 % 17.41 %	2.38 % 1.95 %
Custom Mail	5399 5543	4299 4475	982 959	118 109	79.63 % 80.73 %	18.19 % 17.30 %	2.19 % 1.97 %
iCloud Mail	5372 5562	3935 4116	1315 1338	122 108	73.25 % 74.00 %	24.48 % 24.06 %	2.27 % 1.94 %
Tuta	5583 5325	4374 4294	1079 939	130 92	78.34 % 80.64 %	19.33 % 17.63 %	2.33 % 1.73 %
Juno.com	5441 5465	4339 4357	976 998	126 110	79.75 % 79.73 %	17.94 % 18.26 %	2.32 % 2.01 %
Mailfence	5476 5812	4306 4693	1040 988	130 131	78.63 % 80.75 %	18.99 % 17.00 %	2.37 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.