CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.975	50.366 51.577	13.501 13.109	1.472 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 78.18 %	20.66 % 19.87 %	2.25 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5191	3936 4023	1045 1069	117 99	77.21 % 77.50 %	20.50 % 20.59 %	2.30 % 1.91 %
Elektronics	5252 5010	3997 3941	1133 974	122 95	76.10 % 78.66 %	21.57 % 19.44 %	2.32 % 1.90 %
Entertainment	5057 4979	3882 3838	1060 1035	115 106	76.76 % 77.08 %	20.96 % 20.79 %	2.27 % 2.13 %
Cosmetics & Beauty	5163 5125	4022 4024	1031 997	110 104	77.90 % 78.52 %	19.97 % 19.45 %	2.13 % 2.03 %
Food & Drink	5178 5280	3975 4137	1092 1037	111 106	76.77 % 78.35 %	21.09 % 19.64 %	2.14 % 2.01 %
Home & Garden	4964 4947	3808 3828	1047 1023	109 96	76.71 % 77.38 %	21.09 % 20.68 %	2.20 % 1.94 %
Finance	4867 5105	3876 4183	873 830	118 92	79.64 % 81.94 %	17.94 % 16.26 %	2.42 % 1.80 %
Health	4930 5036	3982 4094	833 837	115 105	80.77 % 81.29 %	16.90 % 16.62 %	2.33 % 2.08 %
Pets	5009 4994	3870 3903	1027 992	112 99	77.26 % 78.15 %	20.50 % 19.86 %	2.24 % 1.98 %
Sport & Fitness	4920 5208	3742 4060	1062 1051	116 97	76.06 % 77.96 %	21.59 % 20.18 %	2.36 % 1.86 %
Job & Career	5089 5055	3822 3850	1151 1113	116 92	75.10 % 76.16 %	22.62 % 22.02 %	2.28 % 1.82 %
Dating	4946 5042	3594 3707	1244 1239	108 96	72.66 % 73.52 %	25.15 % 24.57 %	2.18 % 1.90 %
Other	4866 5003	3860 3989	903 912	103 102	79.33 % 79.73 %	18.56 % 18.23 %	2.12 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4610	3413 3401	1183 1119	108 90	72.56 % 73.77 %	25.15 % 24.27 %	2.30 % 1.95 %
Outlook Mail	4728 4731	3558 3604	1065 1041	105 86	75.25 % 76.18 %	22.53 % 22.00 %	2.22 % 1.82 %
Yahoo Mail	4635 4827	3547 3749	977 989	111 89	76.53 % 77.67 %	21.08 % 20.49 %	2.39 % 1.84 %
AOL Mail	4696 4779	3580 3707	1010 985	106 87	76.24 % 77.57 %	21.51 % 20.61 %	2.26 % 1.82 %
Mail.com	4712 4624	3676 3683	937 853	99 88	78.01 % 79.65 %	19.89 % 18.45 %	2.10 % 1.90 %
Yandex Mail	4453 4631	3396 3578	952 961	105 92	76.26 % 77.26 %	21.38 % 20.75 %	2.36 % 1.99 %
GMX Mail	4748 4603	3611 3488	1033 1014	104 101	76.05 % 75.78 %	21.76 % 22.03 %	2.19 % 2.19 %
Zoho Mail	4633 4641	3638 3721	895 828	100 92	78.52 % 80.18 %	19.32 % 17.84 %	2.16 % 1.98 %
ProtonMail	4772 4755	3761 3824	898 837	113 94	78.81 % 80.42 %	18.82 % 17.60 %	2.37 % 1.98 %
Custom Mail	4670 4843	3732 3917	836 835	102 91	79.91 % 80.88 %	17.90 % 17.24 %	2.18 % 1.88 %
iCloud Mail	4629 4706	3392 3502	1134 1110	103 94	73.28 % 74.42 %	24.50 % 23.59 %	2.23 % 2.00 %
Tuta	4696 4565	3688 3668	900 815	108 82	78.53 % 80.35 %	19.17 % 17.85 %	2.30 % 1.80 %
Juno.com	4658 4780	3720 3812	835 863	103 105	79.86 % 79.75 %	17.93 % 18.05 %	2.21 % 2.20 %
Mailfence	4605 4880	3654 3923	846 859	105 98	79.35 % 80.39 %	18.37 % 17.60 %	2.28 % 2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.