CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 64.320	50.007 50.685	12.907 12.973	1.400 1.205

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.80 %	20.20 % 20.17 %	2.19 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4882	4110 3840	1055 992	115 95	78.63 % 78.66 %	20.18 % 20.32 %	2.20 % 1.95 %
Elektronics	5047 5157	3909 4084	1037 1021	107 88	77.45 % 79.19 %	20.55 % 19.80 %	2.12 % 1.71 %
Entertainment	4880 5008	3801 3932	959 993	101 102	77.89 % 78.51 %	19.65 % 19.83 %	2.07 % 2.04 %
Cosmetics & Beauty	4956 4899	3932 3881	968 961	105 91	79.34 % 79.22 %	19.53 % 19.62 %	2.12 % 1.86 %
Food & Drink	4941 5009	3836 3938	1023 1017	106 95	77.64 % 78.62 %	20.70 % 20.30 %	2.15 % 1.90 %
Home & Garden	4849 5033	3782 3942	1024 1046	108 90	78.00 % 78.32 %	21.12 % 20.78 %	2.23 % 1.79 %
Finance	4989 4773	4007 3869	914 859	116 92	80.32 % 81.06 %	18.32 % 18.00 %	2.33 % 1.93 %
Health	4749 4949	3852 3989	833 910	105 98	81.11 % 80.60 %	17.54 % 18.39 %	2.21 % 1.98 %
Pets	4871 4793	3794 3779	1001 970	112 89	77.89 % 78.84 %	20.55 % 20.24 %	2.30 % 1.86 %
Sport & Fitness	5068 5130	3929 4044	1047 1062	108 86	77.53 % 78.83 %	20.66 % 20.70 %	2.13 % 1.68 %
Job & Career	4707 4958	3617 3854	1015 1055	107 92	76.84 % 77.73 %	21.56 % 21.28 %	2.27 % 1.86 %
Dating	4857 4654	3680 3498	1104 1101	111 84	75.77 % 75.16 %	22.73 % 23.66 %	2.29 % 1.80 %
Other	4748 5075	3758 4035	927 986	99 103	79.15 % 79.51 %	19.52 % 19.43 %	2.09 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4688	3380 3577	1011 1048	96 96	75.85 % 76.30 %	22.69 % 22.35 %	2.15 % 2.05 %
Outlook Mail	4614 4721	3544 3665	1000 1012	108 81	76.81 % 77.63 %	21.67 % 21.44 %	2.34 % 1.72 %
Yahoo Mail	4702 4726	3633 3724	965 961	101 89	77.26 % 78.80 %	20.52 % 20.33 %	2.15 % 1.88 %
AOL Mail	4805 4590	3702 3616	1019 953	105 89	77.04 % 78.78 %	21.21 % 20.76 %	2.19 % 1.94 %
Mail.com	4686 4713	3685 3734	921 940	95 84	78.64 % 79.23 %	19.65 % 19.94 %	2.03 % 1.78 %
Yandex Mail	4614 4751	3602 3725	971 983	98 91	78.07 % 78.40 %	21.04 % 20.69 %	2.12 % 1.92 %
GMX Mail	4668 4712	3609 3643	973 1007	97 93	77.31 % 77.31 %	20.84 % 21.37 %	2.08 % 1.97 %
Zoho Mail	4755 4954	3801 3943	894 972	104 98	79.94 % 79.59 %	18.80 % 19.62 %	2.19 % 1.98 %
ProtonMail	4645 4743	3715 3790	880 911	106 88	79.98 % 79.91 %	18.95 % 19.21 %	2.28 % 1.86 %
Custom Mail	4689 4687	3784 3782	846 845	101 94	80.70 % 80.69 %	18.04 % 18.03 %	2.15 % 2.01 %
iCloud Mail	4709 4613	3565 3501	1068 1026	107 83	75.71 % 75.89 %	22.68 % 22.24 %	2.27 % 1.80 %
Tuta	4776 4539	3789 3643	916 867	104 79	79.33 % 80.26 %	19.18 % 19.10 %	2.18 % 1.74 %
Juno.com	4787 4703	3838 3762	885 900	113 88	80.18 % 79.99 %	18.49 % 19.14 %	2.36 % 1.87 %
Mailfence	2983 3180	2360 2580	558 548	65 52	79.11 % 81.13 %	18.71 % 17.23 %	2.18 % 1.64 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.