CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.697	59.143 59.560	15.151 15.507	1.509 1.630

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.66 %	19.99 % 20.22 %	1.99 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6023	4635 4622	1195 1282	115 119	77.96 % 76.74 %	20.10 % 21.29 %	1.93 % 1.98 %
Elektronics	5832 5602	4507 4407	1205 1073	120 122	77.28 % 78.67 %	20.66 % 19.15 %	2.06 % 2.18 %
Entertainment	5829 5854	4528 4503	1182 1221	119 130	77.68 % 76.92 %	20.28 % 20.86 %	2.04 % 2.22 %
Cosmetics & Beauty	5850 6129	4594 4777	1140 1217	116 135	78.53 % 77.94 %	19.49 % 19.86 %	1.98 % 2.20 %
Food & Drink	5925 6135	4591 4757	1220 1246	114 132	77.49 % 77.54 %	20.59 % 20.31 %	1.92 % 2.15 %
Home & Garden	5896 5677	4608 4352	1172 1202	116 123	78.15 % 76.66 %	19.88 % 21.17 %	1.97 % 2.17 %
Finance	5613 5859	4540 4760	954 978	119 121	80.88 % 81.24 %	17.00 % 16.69 %	2.12 % 2.07 %
Health	5766 5838	4725 4722	918 981	123 135	81.95 % 80.88 %	15.92 % 16.80 %	2.13 % 2.31 %
Pets	5928 5935	4622 4586	1194 1223	112 126	77.97 % 77.27 %	20.14 % 20.61 %	1.89 % 2.12 %
Sport & Fitness	5795 6101	4474 4734	1207 1243	114 124	77.20 % 77.59 %	20.83 % 20.37 %	1.97 % 2.03 %
Job & Career	5942 5798	4505 4356	1320 1325	117 117	75.82 % 75.13 %	22.21 % 22.85 %	1.97 % 2.02 %
Dating	5730 5872	4210 4318	1410 1436	110 118	73.47 % 73.54 %	24.61 % 24.46 %	1.92 % 2.01 %
Other	5752 5874	4604 4666	1034 1080	114 128	80.04 % 79.43 %	17.98 % 18.39 %	1.98 % 2.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5400	4043 3950	1347 1336	116 114	73.43 % 73.15 %	24.46 % 24.74 %	2.11 % 2.11 %
Outlook Mail	5532 5544	4224 4213	1199 1212	109 119	76.36 % 75.99 %	21.67 % 21.86 %	1.97 % 2.15 %
Yahoo Mail	5402 5631	4167 4323	1124 1193	111 115	77.14 % 76.77 %	20.81 % 21.19 %	2.05 % 2.04 %
AOL Mail	5388 5509	4177 4257	1107 1146	104 106	77.52 % 77.27 %	20.55 % 20.80 %	1.93 % 1.92 %
Mail.com	5399 5440	4270 4293	1028 1042	101 105	79.09 % 78.92 %	19.04 % 19.15 %	1.87 % 1.93 %
Yandex Mail	5273 5303	4059 4078	1108 1109	106 116	76.98 % 76.90 %	21.01 % 20.91 %	2.01 % 2.19 %
GMX Mail	5515 5477	4231 4121	1173 1227	111 129	76.72 % 75.24 %	21.27 % 22.40 %	2.01 % 2.36 %
Zoho Mail	5294 5434	4218 4317	973 993	103 124	79.68 % 79.44 %	18.38 % 18.27 %	1.95 % 2.28 %
ProtonMail	5415 5445	4319 4352	984 975	112 118	79.76 % 79.93 %	18.17 % 17.91 %	2.07 % 2.17 %
Custom Mail	5386 5547	4349 4451	934 983	103 113	80.75 % 80.24 %	17.34 % 17.72 %	1.91 % 2.04 %
iCloud Mail	5266 5449	3927 4022	1235 1310	104 117	74.57 % 73.81 %	23.45 % 24.04 %	1.97 % 2.15 %
Tuta	5574 5337	4430 4265	1031 972	113 100	79.48 % 79.91 %	18.50 % 18.21 %	2.03 % 1.87 %
Juno.com	5389 5444	4358 4328	926 994	105 122	80.87 % 79.50 %	17.18 % 18.26 %	1.95 % 2.24 %
Mailfence	5464 5737	4371 4590	982 1015	111 132	80.00 % 80.01 %	17.97 % 17.69 %	2.03 % 2.30 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.