CampaignMonitor and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 80.139	373.355 63.219	76.993 13.357	13.733 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 78.89 %	16.59 % 16.67 %	2.96 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 6312	29781 5118	4945 934	897 260	83.60 % 81.08 %	13.88 % 14.80 %	2.52 % 4.12 %
Elektronics	35767 6147	29028 4944	5730 962	1009 241	81.16 % 80.43 %	16.02 % 15.65 %	2.82 % 3.92 %
Entertainment	35821 6187	28808 4879	6008 1045	1005 263	80.42 % 78.86 %	16.77 % 16.89 %	2.81 % 4.25 %
Cosmetics & Beauty	35706 6230	28569 4894	6047 1038	1090 298	80.01 % 78.56 %	16.94 % 16.66 %	3.05 % 4.78 %
Food & Drink	36169 6146	30110 4994	5105 906	954 246	83.25 % 81.26 %	14.11 % 14.74 %	2.64 % 4.00 %
Home & Garden	35559 6086	29674 4920	4957 905	928 261	83.45 % 80.84 %	13.94 % 14.87 %	2.61 % 4.29 %
Finance	35538 6129	27428 4671	6914 1150	1196 308	77.18 % 76.21 %	19.46 % 18.76 %	3.37 % 5.03 %
Health	35835 6139	28002 4790	6684 1091	1149 258	78.14 % 78.03 %	18.65 % 17.77 %	3.21 % 4.20 %
Pets	35802 6069	29440 4880	5315 950	1047 239	82.23 % 80.41 %	14.85 % 15.65 %	2.92 % 3.94 %
Sport & Fitness	35733 6087	28361 4711	6227 1083	1145 293	79.37 % 77.39 %	17.43 % 17.79 %	3.20 % 4.81 %
Job & Career	35319 6233	27703 4728	6443 1171	1173 334	78.44 % 75.85 %	18.24 % 18.79 %	3.32 % 5.36 %
Dating	35660 6117	27157 4676	7389 1143	1114 298	76.16 % 76.44 %	20.72 % 18.69 %	3.12 % 4.87 %
Other	35549 6257	29294 5014	5229 979	1026 264	82.40 % 80.13 %	14.71 % 15.65 %	2.89 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 6147	34608 4530	9034 1296	1521 321	76.63 % 73.69 %	20.00 % 21.08 %	3.37 % 5.22 %
Outlook Mail	44645 6144	34812 4726	8371 1120	1462 298	77.98 % 76.92 %	18.75 % 18.23 %	3.27 % 4.85 %
Yahoo Mail	44880 6171	35946 4853	7602 1056	1332 262	80.09 % 78.64 %	16.94 % 17.11 %	2.97 % 4.25 %
AOL Mail	44385 6059	35519 4742	7496 1041	1370 276	80.02 % 78.26 %	16.89 % 17.18 %	3.09 % 4.56 %
Mail.com	44707 6173	36411 4926	7052 1005	1244 242	81.44 % 79.80 %	15.77 % 16.28 %	2.78 % 3.92 %
Yandex Mail	44914 6156	35290 4732	8152 1118	1472 306	78.57 % 76.87 %	18.15 % 18.16 %	3.28 % 4.97 %
GMX Mail	44247 6255	35877 5045	7137 950	1233 260	81.08 % 80.66 %	16.13 % 15.19 %	2.79 % 4.16 %
Zoho Mail	45051 6180	36950 5001	6880 935	1221 244	82.02 % 80.92 %	15.27 % 15.13 %	2.71 % 3.95 %
ProtonMail	45465 6210	37389 5049	6923 892	1153 269	82.24 % 81.30 %	15.23 % 14.36 %	2.54 % 4.33 %
Custom Mail	44259 6202	36897 5085	6226 888	1136 229	83.37 % 81.99 %	14.07 % 14.32 %	2.57 % 3.69 %
iCloud Mail	5457 6210	4283 4574	907 1252	267 384	78.49 % 73.66 %	16.62 % 20.16 %	4.89 % 6.18 %
Tuta	5594 6206	4785 5025	644 938	165 243	85.54 % 80.97 %	11.51 % 15.11 %	2.95 % 3.92 %
Juno.com	5314 6026	4588 4931	569 866	157 229	86.34 % 81.83 %	10.71 % 14.37 %	2.95 % 3.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.