CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 66.161	50.620 51.925	13.164 13.016	1.373 1.220

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 78.48 %	20.20 % 19.67 %	2.11 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 4991	4058 3900	1066 1002	110 89	77.53 % 78.14 %	20.37 % 20.08 %	2.10 % 1.78 %
Elektronics	5245 5076	4033 4017	1099 973	113 86	76.89 % 79.14 %	20.95 % 19.17 %	2.15 % 1.69 %
Entertainment	4996 5056	3890 3936	1000 1018	106 102	77.86 % 77.85 %	20.02 % 20.13 %	2.12 % 2.02 %
Cosmetics & Beauty	5215 5163	4117 4083	994 987	104 93	78.95 % 79.08 %	19.06 % 19.12 %	1.99 % 1.80 %
Food & Drink	5079 5199	3943 4077	1037 1023	99 99	77.63 % 78.42 %	20.42 % 19.68 %	1.95 % 1.90 %
Home & Garden	4911 5013	3780 3899	1028 1022	103 92	76.97 % 77.78 %	20.93 % 20.39 %	2.10 % 1.84 %
Finance	4978 4939	3998 4072	864 779	116 88	80.31 % 82.45 %	17.36 % 15.77 %	2.33 % 1.78 %
Health	4835 5111	3943 4177	781 829	111 105	81.55 % 81.73 %	16.15 % 16.22 %	2.30 % 2.05 %
Pets	4925 5130	3814 4011	1006 1023	105 96	77.44 % 78.19 %	20.43 % 19.94 %	2.13 % 1.87 %
Sport & Fitness	5055 5222	3875 4083	1074 1054	106 85	76.66 % 78.19 %	21.25 % 20.18 %	2.10 % 1.63 %
Job & Career	4878 4970	3685 3802	1091 1081	102 87	75.54 % 76.50 %	22.37 % 21.75 %	2.09 % 1.75 %
Dating	4951 5118	3633 3761	1219 1262	99 95	73.38 % 73.49 %	24.62 % 24.66 %	2.00 % 1.86 %
Other	4855 5173	3851 4107	905 963	99 103	79.32 % 79.39 %	18.64 % 18.62 %	2.04 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4607	3297 3421	1115 1100	98 86	73.10 % 74.26 %	24.72 % 23.88 %	2.17 % 1.87 %
Outlook Mail	4653 4701	3507 3609	1042 1007	104 85	75.37 % 76.77 %	22.39 % 21.42 %	2.24 % 1.81 %
Yahoo Mail	4653 4808	3586 3773	973 956	94 79	77.07 % 78.47 %	20.91 % 19.88 %	2.02 % 1.64 %
AOL Mail	4734 4764	3634 3713	1000 963	100 88	76.76 % 77.94 %	21.12 % 20.21 %	2.11 % 1.85 %
Mail.com	4675 4650	3698 3722	878 847	99 81	79.10 % 80.04 %	18.78 % 18.22 %	2.12 % 1.74 %
Yandex Mail	4462 4767	3429 3708	938 969	95 90	76.85 % 77.78 %	21.02 % 20.33 %	2.13 % 1.89 %
GMX Mail	4700 4624	3578 3509	1028 1016	94 99	76.13 % 75.89 %	21.87 % 21.97 %	2.00 % 2.14 %
Zoho Mail	4773 4760	3783 3826	887 846	103 88	79.26 % 80.38 %	18.58 % 17.77 %	2.16 % 1.85 %
ProtonMail	4685 4818	3736 3865	842 860	107 93	79.74 % 80.22 %	17.97 % 17.85 %	2.28 % 1.93 %
Custom Mail	4629 4876	3735 3958	804 827	90 91	80.69 % 81.17 %	17.37 % 16.96 %	1.94 % 1.87 %
iCloud Mail	4548 4528	3373 3390	1082 1055	93 83	74.16 % 74.87 %	23.79 % 23.30 %	2.04 % 1.83 %
Tuta	4779 4552	3784 3655	896 825	99 72	79.18 % 80.29 %	18.75 % 18.12 %	2.07 % 1.58 %
Juno.com	4816 4816	3857 3867	856 854	103 95	80.09 % 80.29 %	17.77 % 17.73 %	2.14 % 1.97 %
Mailfence	4540 4890	3623 3909	823 891	94 90	79.80 % 79.94 %	18.13 % 18.22 %	2.07 % 1.84 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.