CampaignMonitor and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 71.148	366.193 56.238	75.786 11.784	13.427 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 79.04 %	16.64 % 16.56 %	2.95 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 5605	29205 4555	4864 828	870 222	83.59 % 81.27 %	13.92 % 14.77 %	2.49 % 3.96 %
Elektronics	35147 5445	28512 4388	5651 847	984 210	81.12 % 80.59 %	16.08 % 15.56 %	2.80 % 3.86 %
Entertainment	35195 5489	28297 4335	5918 921	980 233	80.40 % 78.98 %	16.81 % 16.78 %	2.78 % 4.24 %
Cosmetics & Beauty	35045 5486	28025 4319	5954 907	1066 260	79.97 % 78.73 %	16.99 % 16.53 %	3.04 % 4.74 %
Food & Drink	35461 5478	29512 4454	5019 801	930 223	83.22 % 81.31 %	14.15 % 14.62 %	2.62 % 4.07 %
Home & Garden	34926 5370	29134 4344	4881 793	911 233	83.42 % 80.89 %	13.98 % 14.77 %	2.61 % 4.34 %
Finance	34823 5436	26851 4158	6798 1014	1174 264	77.11 % 76.49 %	19.52 % 18.65 %	3.37 % 4.86 %
Health	35153 5447	27450 4259	6583 960	1120 228	78.09 % 78.19 %	18.73 % 17.62 %	3.19 % 4.19 %
Pets	35131 5450	28883 4387	5226 851	1022 212	82.22 % 80.50 %	14.88 % 15.61 %	2.91 % 3.89 %
Sport & Fitness	35095 5374	27846 4163	6131 950	1118 261	79.34 % 77.47 %	17.47 % 17.68 %	3.19 % 4.86 %
Job & Career	34637 5542	27145 4227	6336 1035	1156 280	78.37 % 76.27 %	18.29 % 18.68 %	3.34 % 5.05 %
Dating	35011 5455	26631 4169	7286 1013	1094 273	76.06 % 76.43 %	20.81 % 18.57 %	3.12 % 5.00 %
Other	34843 5571	28702 4480	5139 864	1002 227	82.38 % 80.42 %	14.75 % 15.51 %	2.88 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 5432	34102 4019	8918 1139	1499 274	76.60 % 73.99 %	20.03 % 20.97 %	3.37 % 5.04 %
Outlook Mail	43939 5428	34244 4186	8259 982	1436 260	77.94 % 77.12 %	18.80 % 18.09 %	3.27 % 4.79 %
Yahoo Mail	44257 5506	35436 4334	7512 935	1309 237	80.07 % 78.71 %	16.97 % 16.98 %	2.96 % 4.30 %
AOL Mail	43721 5396	34967 4225	7405 925	1349 246	79.98 % 78.30 %	16.94 % 17.14 %	3.09 % 4.56 %
Mail.com	44009 5531	35835 4417	6962 896	1212 218	81.43 % 79.86 %	15.82 % 16.20 %	2.75 % 3.94 %
Yandex Mail	44226 5461	34727 4207	8045 985	1454 269	78.52 % 77.04 %	18.19 % 18.04 %	3.29 % 4.93 %
GMX Mail	43598 5550	35325 4497	7056 835	1217 218	81.02 % 81.03 %	16.18 % 15.05 %	2.79 % 3.93 %
Zoho Mail	44406 5463	36406 4431	6803 822	1197 210	81.98 % 81.11 %	15.32 % 15.05 %	2.70 % 3.84 %
ProtonMail	44795 5486	36818 4470	6845 781	1132 235	82.19 % 81.48 %	15.28 % 14.24 %	2.53 % 4.28 %
Custom Mail	43586 5512	36319 4519	6146 786	1121 207	83.33 % 81.98 %	14.10 % 14.26 %	2.57 % 3.76 %
iCloud Mail	4768 5519	3751 4080	784 1107	233 332	78.67 % 73.93 %	16.44 % 20.06 %	4.89 % 6.02 %
Tuta	4907 5542	4215 4493	558 831	134 218	85.90 % 81.07 %	11.37 % 14.99 %	2.73 % 3.93 %
Juno.com	4675 5322	4048 4360	493 760	134 202	86.59 % 81.92 %	10.55 % 14.28 %	2.87 % 3.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.