CampaignMonitor and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 17.819	321.796 13.985	68.985 3.005	11.588 829

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 78.48 %	17.14 % 16.86 %	2.88 % 4.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 1479	25667 1195	4413 221	752 63	83.25 % 80.80 %	14.31 % 14.94 %	2.44 % 4.26 %
Elektronics	31151 1413	25128 1140	5174 224	849 49	80.67 % 80.68 %	16.61 % 15.85 %	2.73 % 3.47 %
Entertainment	31177 1407	24933 1099	5389 243	855 65	79.97 % 78.11 %	17.29 % 17.27 %	2.74 % 4.62 %
Cosmetics & Beauty	31031 1327	24681 1053	5437 219	913 55	79.54 % 79.35 %	17.52 % 16.50 %	2.94 % 4.14 %
Food & Drink	31354 1347	25975 1075	4573 200	806 72	82.84 % 79.81 %	14.59 % 14.85 %	2.57 % 5.35 %
Home & Garden	30694 1356	25499 1085	4420 204	775 67	83.07 % 80.01 %	14.40 % 15.04 %	2.52 % 4.94 %
Finance	30608 1364	23426 1029	6168 259	1014 76	76.54 % 75.44 %	20.15 % 18.99 %	3.31 % 5.57 %
Health	31097 1306	24106 1014	6020 234	971 58	77.52 % 77.64 %	19.36 % 17.92 %	3.12 % 4.44 %
Pets	31062 1375	25435 1092	4737 222	890 61	81.88 % 79.42 %	15.25 % 16.15 %	2.87 % 4.44 %
Sport & Fitness	31016 1329	24482 1019	5568 237	966 73	78.93 % 76.67 %	17.95 % 17.83 %	3.11 % 5.49 %
Job & Career	30654 1399	23914 1064	5748 263	992 72	78.01 % 76.05 %	18.75 % 18.80 %	3.24 % 5.15 %
Dating	30911 1325	23292 1003	6677 257	942 65	75.35 % 75.70 %	21.60 % 19.40 %	3.05 % 4.91 %
Other	30782 1392	25258 1117	4661 222	863 53	82.05 % 80.24 %	15.14 % 15.95 %	2.80 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 1371	30877 996	8200 295	1319 80	76.44 % 72.65 %	20.30 % 21.52 %	3.27 % 5.84 %
Outlook Mail	39834 1420	30886 1090	7677 263	1271 67	77.54 % 76.76 %	19.27 % 18.52 %	3.19 % 4.72 %
Yahoo Mail	40126 1398	32009 1103	6958 241	1159 54	79.77 % 78.90 %	17.34 % 17.24 %	2.89 % 3.86 %
AOL Mail	39698 1365	31628 1063	6874 237	1196 65	79.67 % 77.88 %	17.32 % 17.36 %	3.01 % 4.76 %
Mail.com	39991 1426	32440 1134	6470 235	1081 57	81.12 % 79.52 %	16.18 % 16.48 %	2.70 % 4.00 %
Yandex Mail	40141 1371	31385 1042	7465 253	1291 76	78.19 % 76.00 %	18.60 % 18.45 %	3.22 % 5.54 %
GMX Mail	39657 1432	31959 1143	6607 220	1091 69	80.59 % 79.82 %	16.66 % 15.36 %	2.75 % 4.82 %
Zoho Mail	40310 1308	32890 1055	6342 199	1078 54	81.59 % 80.66 %	15.73 % 15.21 %	2.67 % 4.13 %
ProtonMail	40668 1328	33222 1078	6408 192	1038 58	81.69 % 81.17 %	15.76 % 14.46 %	2.55 % 4.37 %
Custom Mail	39551 1375	32838 1124	5717 203	996 48	83.03 % 81.75 %	14.45 % 14.76 %	2.52 % 3.49 %
iCloud Mail	676 1316	532 966	114 267	30 83	78.70 % 73.40 %	16.86 % 20.29 %	4.44 % 6.31 %
Tuta	704 1436	601 1147	84 215	19 74	85.37 % 79.87 %	11.93 % 14.97 %	2.70 % 5.15 %
Juno.com	617 1273	529 1044	69 185	19 44	85.74 % 82.01 %	11.18 % 14.53 %	3.08 % 3.46 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.