CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.950	58.738 60.324	15.451 15.163	1.624 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 78.39 %	20.38 % 19.71 %	2.14 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6050	4606 4690	1214 1247	125 113	77.48 % 77.52 %	20.42 % 20.61 %	2.10 % 1.87 %
Elektronics	5979 5807	4579 4580	1269 1117	131 110	76.58 % 78.87 %	21.22 % 19.24 %	2.19 % 1.89 %
Entertainment	5820 5873	4490 4552	1204 1201	126 120	77.15 % 77.51 %	20.69 % 20.45 %	2.16 % 2.04 %
Cosmetics & Beauty	5868 6037	4594 4753	1151 1163	123 121	78.29 % 78.73 %	19.61 % 19.26 %	2.10 % 2.00 %
Food & Drink	5972 6129	4599 4802	1250 1210	123 117	77.01 % 78.35 %	20.93 % 19.74 %	2.06 % 1.91 %
Home & Garden	5834 5749	4509 4463	1205 1179	120 107	77.29 % 77.63 %	20.65 % 20.51 %	2.06 % 1.86 %
Finance	5673 5933	4550 4880	990 948	133 105	80.20 % 82.25 %	17.45 % 15.98 %	2.34 % 1.77 %
Health	5751 5834	4677 4759	944 957	130 118	81.32 % 81.57 %	16.41 % 16.40 %	2.26 % 2.02 %
Pets	5801 5893	4497 4603	1181 1177	123 113	77.52 % 78.11 %	20.36 % 19.97 %	2.12 % 1.92 %
Sport & Fitness	5761 6056	4415 4741	1219 1205	127 110	76.64 % 78.29 %	21.16 % 19.90 %	2.20 % 1.82 %
Job & Career	5947 5839	4488 4457	1335 1278	124 104	75.47 % 76.33 %	22.45 % 21.89 %	2.09 % 1.78 %
Dating	5757 5873	4197 4344	1440 1421	120 108	72.90 % 73.97 %	25.01 % 24.20 %	2.08 % 1.84 %
Other	5705 5877	4537 4700	1049 1060	119 117	79.53 % 79.97 %	18.39 % 18.04 %	2.09 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5420	3965 4021	1350 1297	118 102	72.98 % 74.19 %	24.85 % 23.93 %	2.17 % 1.88 %
Outlook Mail	5462 5529	4139 4236	1204 1194	119 99	75.78 % 76.61 %	22.04 % 21.60 %	2.18 % 1.79 %
Yahoo Mail	5426 5724	4167 4459	1137 1165	122 100	76.80 % 77.90 %	20.95 % 20.35 %	2.25 % 1.75 %
AOL Mail	5448 5566	4176 4340	1154 1128	118 98	76.65 % 77.97 %	21.18 % 20.27 %	2.17 % 1.76 %
Mail.com	5457 5404	4272 4312	1077 994	108 98	78.28 % 79.79 %	19.74 % 18.39 %	1.98 % 1.81 %
Yandex Mail	5191 5312	3973 4107	1105 1099	113 106	76.54 % 77.32 %	21.29 % 20.69 %	2.18 % 2.00 %
GMX Mail	5530 5343	4219 4061	1193 1168	118 114	76.29 % 76.01 %	21.57 % 21.86 %	2.13 % 2.13 %
Zoho Mail	5361 5399	4231 4326	1019 968	111 105	78.92 % 80.13 %	19.01 % 17.93 %	2.07 % 1.94 %
ProtonMail	5510 5542	4373 4464	1013 971	124 107	79.36 % 80.55 %	18.38 % 17.52 %	2.25 % 1.93 %
Custom Mail	5357 5598	4305 4536	943 960	109 102	80.36 % 81.03 %	17.60 % 17.15 %	2.03 % 1.82 %
iCloud Mail	5307 5449	3913 4073	1280 1270	114 106	73.73 % 74.75 %	24.12 % 23.31 %	2.15 % 1.95 %
Tuta	5470 5343	4325 4305	1028 946	117 92	79.07 % 80.57 %	18.79 % 17.71 %	2.14 % 1.72 %
Juno.com	5437 5580	4363 4456	959 1007	115 117	80.25 % 79.86 %	17.64 % 18.05 %	2.12 % 2.10 %
Mailfence	5424 5741	4317 4628	989 996	118 117	79.59 % 80.61 %	18.23 % 17.35 %	2.18 % 2.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.