CampaignMonitor and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 53.202	351.400 42.014	73.529 8.822	12.813 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 78.97 %	16.80 % 16.58 %	2.93 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 4184	28036 3404	4723 613	831 167	83.47 % 81.36 %	14.06 % 14.65 %	2.47 % 3.99 %
Elektronics	33757 4102	27336 3309	5483 643	938 150	80.98 % 80.67 %	16.24 % 15.68 %	2.78 % 3.66 %
Entertainment	33840 4113	27163 3239	5739 691	938 183	80.27 % 78.75 %	16.96 % 16.80 %	2.77 % 4.45 %
Cosmetics & Beauty	33782 4071	26970 3204	5792 672	1020 195	79.84 % 78.70 %	17.15 % 16.51 %	3.02 % 4.79 %
Food & Drink	34074 4137	28320 3347	4870 607	884 183	83.11 % 80.90 %	14.29 % 14.67 %	2.59 % 4.42 %
Home & Garden	33559 4011	27967 3237	4729 593	863 181	83.34 % 80.70 %	14.09 % 14.78 %	2.57 % 4.51 %
Finance	33410 4093	25679 3136	6589 764	1142 193	76.86 % 76.62 %	19.72 % 18.67 %	3.42 % 4.72 %
Health	33773 4070	26320 3178	6392 720	1061 172	77.93 % 78.08 %	18.93 % 17.69 %	3.14 % 4.23 %
Pets	33798 4084	27763 3291	5066 635	969 158	82.14 % 80.58 %	14.99 % 15.55 %	2.87 % 3.87 %
Sport & Fitness	33732 3996	26715 3090	5946 706	1071 200	79.20 % 77.33 %	17.63 % 17.67 %	3.18 % 5.01 %
Job & Career	33358 4106	26108 3130	6147 772	1103 204	78.27 % 76.23 %	18.43 % 18.80 %	3.31 % 4.97 %
Dating	33617 4074	25499 3103	7078 760	1040 211	75.85 % 76.17 %	21.05 % 18.65 %	3.09 % 5.18 %
Other	33452 4161	27524 3346	4975 646	953 169	82.28 % 80.41 %	14.87 % 15.53 %	2.85 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 4040	33042 2983	8684 847	1438 210	76.55 % 73.84 %	20.12 % 20.97 %	3.33 % 5.20 %
Outlook Mail	42586 4107	33138 3161	8068 745	1380 201	77.81 % 76.97 %	18.95 % 18.14 %	3.24 % 4.89 %
Yahoo Mail	42840 4100	34253 3219	7322 697	1265 184	79.96 % 78.51 %	17.09 % 17.00 %	2.95 % 4.49 %
AOL Mail	42384 3994	33853 3124	7230 682	1301 188	79.87 % 78.22 %	17.06 % 17.08 %	3.07 % 4.71 %
Mail.com	42676 4139	34713 3301	6799 672	1164 166	81.34 % 79.75 %	15.93 % 16.24 %	2.73 % 4.01 %
Yandex Mail	42841 4077	33599 3140	7844 739	1398 198	78.43 % 77.02 %	18.31 % 18.13 %	3.26 % 4.86 %
GMX Mail	42305 4158	34211 3367	6912 625	1182 166	80.87 % 80.98 %	16.34 % 15.03 %	2.79 % 3.99 %
Zoho Mail	43037 4073	35229 3300	6654 612	1154 161	81.86 % 81.02 %	15.46 % 15.03 %	2.68 % 3.95 %
ProtonMail	43394 4068	35599 3317	6695 580	1100 171	82.04 % 81.54 %	15.43 % 14.26 %	2.53 % 4.20 %
Custom Mail	42222 4161	35146 3415	6003 597	1073 149	83.24 % 82.07 %	14.22 % 14.35 %	2.54 % 3.58 %
iCloud Mail	3384 4084	2660 3015	559 820	165 249	78.61 % 73.82 %	16.52 % 20.08 %	4.88 % 6.10 %
Tuta	3534 4227	3036 3420	403 638	95 169	85.91 % 80.91 %	11.40 % 15.09 %	2.69 % 4.00 %
Juno.com	3375 3974	2921 3252	356 568	98 154	86.55 % 81.83 %	10.55 % 14.29 %	2.90 % 3.88 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.