CampaignMonitor and Sarbacane Email Deliverability Comparison

CampaignMonitor

Sarbacane

In this comparison, the deliverability of CampaignMonitor and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.728	50.522 51.728	13.308 12.814	1.391 1.186

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 78.70 %	20.40 % 19.50 %	2.13 % 1.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 4958	4070 3893	1061 974	113 91	77.61 % 78.52 %	20.23 % 19.65 %	2.15 % 1.84 %
Elektronics	5223 5130	3994 4065	1117 980	112 85	76.47 % 79.24 %	21.39 % 19.10 %	2.14 % 1.66 %
Entertainment	4979 5117	3862 4021	1015 996	102 100	77.57 % 78.58 %	20.39 % 19.46 %	2.05 % 1.95 %
Cosmetics & Beauty	5137 5089	4025 4029	1011 972	101 88	78.35 % 79.17 %	19.68 % 19.10 %	1.97 % 1.73 %
Food & Drink	5047 5219	3894 4088	1052 1032	101 99	77.15 % 78.33 %	20.84 % 19.77 %	2.00 % 1.90 %
Home & Garden	4939 5097	3799 3967	1033 1043	107 87	76.92 % 77.83 %	20.92 % 20.46 %	2.17 % 1.71 %
Finance	5045 4889	4043 4039	884 767	118 83	80.14 % 82.61 %	17.52 % 15.69 %	2.34 % 1.70 %
Health	4903 5007	3992 4094	797 815	114 98	81.42 % 81.77 %	16.26 % 16.28 %	2.33 % 1.96 %
Pets	4935 5079	3814 3986	1012 997	109 96	77.28 % 78.48 %	20.51 % 19.63 %	2.21 % 1.89 %
Sport & Fitness	5102 5129	3899 4018	1097 1026	106 85	76.42 % 78.34 %	21.50 % 20.00 %	2.08 % 1.66 %
Job & Career	4843 4829	3649 3719	1094 1023	100 87	75.35 % 77.01 %	22.59 % 21.18 %	2.06 % 1.80 %
Dating	4874 5015	3582 3706	1186 1222	106 87	73.49 % 73.90 %	24.33 % 24.37 %	2.17 % 1.73 %
Other	4950 5170	3899 4103	949 967	102 100	78.77 % 79.36 %	19.17 % 18.70 %	2.06 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4604	3282 3440	1117 1075	95 89	73.03 % 74.72 %	24.86 % 23.35 %	2.11 % 1.93 %
Outlook Mail	4608 4643	3453 3574	1050 991	105 78	74.93 % 76.98 %	22.79 % 21.34 %	2.28 % 1.68 %
Yahoo Mail	4711 4707	3606 3701	1007 928	98 78	76.54 % 78.63 %	21.38 % 19.72 %	2.08 % 1.66 %
AOL Mail	4830 4653	3694 3641	1035 925	101 87	76.48 % 78.25 %	21.43 % 19.88 %	2.09 % 1.87 %
Mail.com	4668 4650	3676 3705	897 864	95 81	78.75 % 79.68 %	19.22 % 18.58 %	2.04 % 1.74 %
Yandex Mail	4542 4836	3490 3761	954 989	98 86	76.84 % 77.77 %	21.00 % 20.45 %	2.16 % 1.78 %
GMX Mail	4580 4677	3461 3571	1028 1014	91 92	75.57 % 76.35 %	22.45 % 21.68 %	1.99 % 1.97 %
Zoho Mail	4790 4728	3801 3784	883 856	106 88	79.35 % 80.03 %	18.43 % 18.10 %	2.21 % 1.86 %
ProtonMail	4708 4850	3742 3897	856 864	110 89	79.48 % 80.35 %	18.18 % 17.81 %	2.34 % 1.84 %
Custom Mail	4551 4782	3664 3894	795 795	92 93	80.51 % 81.43 %	17.47 % 16.62 %	2.02 % 1.94 %
iCloud Mail	4549 4459	3355 3350	1097 1024	97 85	73.75 % 75.13 %	24.12 % 22.96 %	2.13 % 1.91 %
Tuta	4777 4547	3784 3678	894 803	99 66	79.21 % 80.89 %	18.71 % 17.66 %	2.07 % 1.45 %
Juno.com	4921 4758	3939 3840	874 831	108 87	80.04 % 80.71 %	17.76 % 17.47 %	2.19 % 1.83 %
Mailfence	4492 4834	3575 3892	821 855	96 87	79.59 % 80.51 %	18.28 % 17.69 %	2.14 % 1.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.