Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.697 75.996	59.560 58.044	15.507 16.148	1.630 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.66 % 76.38 %	20.22 % 21.25 %	2.13 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6023 5927	4622 4545	1282 1249	119 133	76.74 % 76.68 %	21.29 % 21.07 %	1.98 % 2.24 %
Elektronics	5602 5700	4407 4400	1073 1166	122 134	78.67 % 77.19 %	19.15 % 20.46 %	2.18 % 2.35 %
Entertainment	5854 5782	4503 4399	1221 1244	130 139	76.92 % 76.08 %	20.86 % 21.52 %	2.22 % 2.40 %
Cosmetics & Beauty	6129 6078	4777 4643	1217 1293	135 142	77.94 % 76.39 %	19.86 % 21.27 %	2.20 % 2.34 %
Food & Drink	6135 5845	4757 4459	1246 1252	132 134	77.54 % 76.29 %	20.31 % 21.42 %	2.15 % 2.29 %
Home & Garden	5677 5863	4352 4483	1202 1239	123 141	76.66 % 76.46 %	21.17 % 21.13 %	2.17 % 2.40 %
Finance	5859 5756	4760 4596	978 1017	121 143	81.24 % 79.85 %	16.69 % 17.67 %	2.07 % 2.48 %
Health	5838 5689	4722 4541	981 1022	135 126	80.88 % 79.82 %	16.80 % 17.96 %	2.31 % 2.21 %
Pets	5935 5879	4586 4455	1223 1285	126 139	77.27 % 75.78 %	20.61 % 21.86 %	2.12 % 2.36 %
Sport & Fitness	6101 5831	4734 4427	1243 1266	124 138	77.59 % 75.92 %	20.37 % 21.71 %	2.03 % 2.37 %
Job & Career	5798 5813	4356 4284	1325 1383	117 146	75.13 % 73.70 %	22.85 % 23.79 %	2.02 % 2.51 %
Dating	5872 5955	4318 4267	1436 1539	118 149	73.54 % 71.65 %	24.46 % 25.84 %	2.01 % 2.50 %
Other	5874 5878	4666 4545	1080 1193	128 140	79.43 % 77.32 %	18.39 % 20.30 %	2.18 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5400 5497	3950 4001	1336 1364	114 132	73.15 % 72.79 %	24.74 % 24.81 %	2.11 % 2.40 %
Outlook Mail	5544 5437	4213 4014	1212 1292	119 131	75.99 % 73.83 %	21.86 % 23.76 %	2.15 % 2.41 %
Yahoo Mail	5631 5457	4323 4103	1193 1225	115 129	76.77 % 75.19 %	21.19 % 22.45 %	2.04 % 2.36 %
AOL Mail	5509 5524	4257 4217	1146 1174	106 133	77.27 % 76.34 %	20.80 % 21.25 %	1.92 % 2.41 %
Mail.com	5440 5527	4293 4311	1042 1090	105 126	78.92 % 78.00 %	19.15 % 19.72 %	1.93 % 2.28 %
Yandex Mail	5303 5404	4078 4054	1109 1226	116 124	76.90 % 75.02 %	20.91 % 22.69 %	2.19 % 2.29 %
GMX Mail	5477 5198	4121 3861	1227 1214	129 123	75.24 % 74.28 %	22.40 % 23.36 %	2.36 % 2.37 %
Zoho Mail	5434 5307	4317 4119	993 1060	124 128	79.44 % 77.61 %	18.27 % 19.97 %	2.28 % 2.41 %
ProtonMail	5445 5495	4352 4266	975 1100	118 129	79.93 % 77.63 %	17.91 % 20.02 %	2.17 % 2.35 %
Custom Mail	5547 5522	4451 4365	983 1022	113 135	80.24 % 79.05 %	17.72 % 18.51 %	2.04 % 2.44 %
iCloud Mail	5449 5492	4022 4015	1310 1349	117 128	73.81 % 73.11 %	24.04 % 24.56 %	2.15 % 2.33 %
Tuta	5337 5287	4265 4168	972 998	100 121	79.91 % 78.83 %	18.21 % 18.88 %	1.87 % 2.29 %
Juno.com	5444 5453	4328 4310	994 1014	122 129	79.50 % 79.04 %	18.26 % 18.60 %	2.24 % 2.37 %
Mailfence	5737 5396	4590 4240	1015 1020	132 136	80.01 % 78.58 %	17.69 % 18.90 %	2.30 % 2.52 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.