Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.014 65.585	51.676 50.859	13.064 13.328	1.274 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.28 % 77.55 %	19.79 % 20.32 %	1.93 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5046 5102	3917 3954	1035 1051	94 97	77.63 % 77.50 %	20.51 % 20.60 %	1.86 % 1.90 %
Elektronics	5177 5004	4087 3933	998 960	92 111	78.95 % 78.60 %	19.28 % 19.18 %	1.78 % 2.22 %
Entertainment	4919 5114	3811 3952	1006 1052	102 110	77.48 % 77.28 %	20.45 % 20.57 %	2.07 % 2.15 %
Cosmetics & Beauty	5245 5193	4132 4054	1011 1044	102 95	78.78 % 78.07 %	19.28 % 20.10 %	1.94 % 1.83 %
Food & Drink	5236 5120	4096 3962	1037 1047	103 111	78.23 % 77.38 %	19.81 % 20.45 %	1.97 % 2.17 %
Home & Garden	4920 5178	3808 4016	1017 1048	95 114	77.40 % 77.56 %	20.67 % 20.24 %	1.93 % 2.20 %
Finance	5033 4873	4130 3945	811 822	92 106	82.06 % 80.96 %	16.11 % 16.87 %	1.83 % 2.18 %
Health	5094 5002	4148 4047	836 849	110 106	81.43 % 80.91 %	16.41 % 16.97 %	2.16 % 2.12 %
Pets	5020 4977	3911 3838	1010 1030	99 109	77.91 % 77.11 %	20.12 % 20.70 %	1.97 % 2.19 %
Sport & Fitness	5191 4963	4044 3806	1054 1048	93 109	77.90 % 76.69 %	20.30 % 21.12 %	1.79 % 2.20 %
Job & Career	5007 4852	3825 3636	1088 1105	94 111	76.39 % 74.94 %	21.73 % 22.77 %	1.88 % 2.29 %
Dating	4991 5111	3672 3738	1226 1255	93 118	73.57 % 73.14 %	24.56 % 24.55 %	1.86 % 2.31 %
Other	5135 5096	4095 3978	935 1017	105 101	79.75 % 78.06 %	18.21 % 19.96 %	2.04 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4525 4790	3349 3553	1089 1132	87 105	74.01 % 74.18 %	24.07 % 23.63 %	1.92 % 2.19 %
Outlook Mail	4654 4743	3549 3572	1020 1057	85 114	76.26 % 75.31 %	21.92 % 22.29 %	1.83 % 2.40 %
Yahoo Mail	4784 4586	3724 3496	975 988	85 102	77.84 % 76.23 %	20.38 % 21.54 %	1.78 % 2.22 %
AOL Mail	4792 4706	3724 3619	980 993	88 94	77.71 % 76.90 %	20.45 % 21.10 %	1.84 % 2.00 %
Mail.com	4664 4620	3717 3672	862 847	85 101	79.70 % 79.48 %	18.48 % 18.33 %	1.82 % 2.19 %
Yandex Mail	4748 4748	3680 3617	972 1036	96 95	77.51 % 76.18 %	20.47 % 21.82 %	2.02 % 2.00 %
GMX Mail	4630 4482	3503 3378	1028 1013	99 91	75.66 % 75.37 %	22.20 % 22.60 %	2.14 % 2.03 %
Zoho Mail	4662 4559	3741 3589	831 879	90 91	80.24 % 78.72 %	17.82 % 19.28 %	1.93 % 2.00 %
ProtonMail	4786 4650	3841 3662	846 890	99 98	80.25 % 78.75 %	17.68 % 19.14 %	2.07 % 2.11 %
Custom Mail	4910 4701	3984 3760	833 845	93 96	81.14 % 79.98 %	16.97 % 17.97 %	1.89 % 2.04 %
iCloud Mail	4587 4800	3423 3568	1074 1131	90 101	74.62 % 74.33 %	23.41 % 23.56 %	1.96 % 2.10 %
Tuta	4579 4661	3688 3727	813 835	78 99	80.54 % 79.96 %	17.75 % 17.91 %	1.70 % 2.12 %
Juno.com	4812 4723	3844 3786	866 837	102 100	79.88 % 80.16 %	18.00 % 17.72 %	2.12 % 2.12 %
Mailfence	4881 4816	3909 3860	875 845	97 111	80.09 % 80.15 %	17.93 % 17.55 %	1.99 % 2.30 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.