Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.950 76.256	60.324 58.741	15.163 15.803	1.463 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.39 % 77.03 %	19.71 % 20.72 %	1.90 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6050 5948	4690 4606	1247 1217	113 125	77.52 % 77.44 %	20.61 % 20.46 %	1.87 % 2.10 %
Elektronics	5807 5701	4580 4433	1117 1141	110 127	78.87 % 77.76 %	19.24 % 20.01 %	1.89 % 2.23 %
Entertainment	5873 5863	4552 4479	1201 1246	120 138	77.51 % 76.39 %	20.45 % 21.25 %	2.04 % 2.35 %
Cosmetics & Beauty	6037 6033	4753 4658	1163 1250	121 125	78.73 % 77.21 %	19.26 % 20.72 %	2.00 % 2.07 %
Food & Drink	6129 5901	4802 4545	1210 1226	117 130	78.35 % 77.02 %	19.74 % 20.78 %	1.91 % 2.20 %
Home & Garden	5749 5979	4463 4621	1179 1221	107 137	77.63 % 77.29 %	20.51 % 20.42 %	1.86 % 2.29 %
Finance	5933 5659	4880 4556	948 975	105 128	82.25 % 80.51 %	15.98 % 17.23 %	1.77 % 2.26 %
Health	5834 5857	4759 4713	957 1016	118 128	81.57 % 80.47 %	16.40 % 17.35 %	2.02 % 2.19 %
Pets	5893 5843	4603 4462	1177 1246	113 135	78.11 % 76.36 %	19.97 % 21.32 %	1.92 % 2.31 %
Sport & Fitness	6056 5769	4741 4392	1205 1249	110 128	78.29 % 76.13 %	19.90 % 21.65 %	1.82 % 2.22 %
Job & Career	5839 5803	4457 4304	1278 1358	104 141	76.33 % 74.17 %	21.89 % 23.40 %	1.78 % 2.43 %
Dating	5873 5967	4344 4336	1421 1491	108 140	73.97 % 72.67 %	24.20 % 24.99 %	1.84 % 2.35 %
Other	5877 5933	4700 4636	1060 1167	117 130	79.97 % 78.14 %	18.04 % 19.67 %	1.99 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5420 5555	4021 4081	1297 1346	102 128	74.19 % 73.47 %	23.93 % 24.23 %	1.88 % 2.30 %
Outlook Mail	5529 5486	4236 4103	1194 1253	99 130	76.61 % 74.79 %	21.60 % 22.84 %	1.79 % 2.37 %
Yahoo Mail	5724 5340	4459 4044	1165 1176	100 120	77.90 % 75.73 %	20.35 % 22.02 %	1.75 % 2.25 %
AOL Mail	5566 5514	4340 4235	1128 1159	98 120	77.97 % 76.80 %	20.27 % 21.02 %	1.76 % 2.18 %
Mail.com	5404 5482	4312 4310	994 1055	98 117	79.79 % 78.62 %	18.39 % 19.24 %	1.81 % 2.13 %
Yandex Mail	5312 5429	4107 4109	1099 1204	106 116	77.32 % 75.69 %	20.69 % 22.18 %	2.00 % 2.14 %
GMX Mail	5343 5282	4061 3956	1168 1210	114 116	76.01 % 74.90 %	21.86 % 22.91 %	2.13 % 2.20 %
Zoho Mail	5399 5304	4326 4163	968 1022	105 119	80.13 % 78.49 %	17.93 % 19.27 %	1.94 % 2.24 %
ProtonMail	5542 5418	4464 4235	971 1062	107 121	80.55 % 78.17 %	17.52 % 19.60 %	1.93 % 2.23 %
Custom Mail	5598 5498	4536 4383	960 992	102 123	81.03 % 79.72 %	17.15 % 18.04 %	1.82 % 2.24 %
iCloud Mail	5449 5563	4073 4116	1270 1322	106 125	74.75 % 73.99 %	23.31 % 23.76 %	1.95 % 2.25 %
Tuta	5343 5434	4305 4315	946 999	92 120	80.57 % 79.41 %	17.71 % 18.38 %	1.72 % 2.21 %
Juno.com	5580 5417	4456 4315	1007 982	117 120	79.86 % 79.66 %	18.05 % 18.13 %	2.10 % 2.22 %
Mailfence	5741 5534	4628 4376	996 1021	117 137	80.61 % 79.07 %	17.35 % 18.45 %	2.04 % 2.48 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.