Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.320 64.214	50.685 50.260	12.973 12.859	1.205 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 78.27 %	20.17 % 20.03 %	1.87 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4882 4951	3840 3874	992 1011	95 114	78.66 % 78.25 %	20.32 % 20.42 %	1.95 % 2.30 %
Elektronics	5157 5094	4084 4013	1021 996	88 132	79.19 % 78.78 %	19.80 % 19.55 %	1.71 % 2.59 %
Entertainment	5008 4910	3932 3786	993 1022	102 121	78.51 % 77.11 %	19.83 % 20.81 %	2.04 % 2.46 %
Cosmetics & Beauty	4899 4874	3881 3881	961 942	91 105	79.22 % 79.63 %	19.62 % 19.33 %	1.86 % 2.15 %
Food & Drink	5009 4902	3938 3803	1017 1023	95 129	78.62 % 77.58 %	20.30 % 20.87 %	1.90 % 2.63 %
Home & Garden	5033 4947	3942 3889	1046 987	90 122	78.32 % 78.61 %	20.78 % 19.95 %	1.79 % 2.47 %
Finance	4773 4991	3869 4011	859 897	92 126	81.06 % 80.36 %	18.00 % 17.97 %	1.93 % 2.52 %
Health	4949 4860	3989 3908	910 863	98 118	80.60 % 80.41 %	18.39 % 17.76 %	1.98 % 2.43 %
Pets	4793 4958	3779 3891	970 989	89 120	78.84 % 78.48 %	20.24 % 19.95 %	1.86 % 2.42 %
Sport & Fitness	5130 4987	4044 3861	1062 1040	86 122	78.83 % 77.42 %	20.70 % 20.85 %	1.68 % 2.45 %
Job & Career	4958 4687	3854 3577	1055 995	92 122	77.73 % 76.32 %	21.28 % 21.23 %	1.86 % 2.60 %
Dating	4654 5023	3498 3798	1101 1120	84 131	75.16 % 75.61 %	23.66 % 22.30 %	1.80 % 2.61 %
Other	5075 5030	4035 3968	986 974	103 117	79.51 % 78.89 %	19.43 % 19.36 %	2.03 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4688 4777	3577 3629	1048 1076	96 119	76.30 % 75.97 %	22.35 % 22.52 %	2.05 % 2.49 %
Outlook Mail	4721 4721	3665 3675	1012 961	81 118	77.63 % 77.84 %	21.44 % 20.36 %	1.72 % 2.50 %
Yahoo Mail	4726 4661	3724 3585	961 967	89 113	78.80 % 76.91 %	20.33 % 20.75 %	1.88 % 2.42 %
AOL Mail	4590 4675	3616 3632	953 977	89 111	78.78 % 77.69 %	20.76 % 20.90 %	1.94 % 2.37 %
Mail.com	4713 4764	3734 3710	940 955	84 127	79.23 % 77.88 %	19.94 % 20.05 %	1.78 % 2.67 %
Yandex Mail	4751 4885	3725 3791	983 1023	91 121	78.40 % 77.60 %	20.69 % 20.94 %	1.92 % 2.48 %
GMX Mail	4712 4541	3643 3491	1007 963	93 110	77.31 % 76.88 %	21.37 % 21.21 %	1.97 % 2.42 %
Zoho Mail	4954 4673	3943 3722	972 895	98 107	79.59 % 79.65 %	19.62 % 19.15 %	1.98 % 2.29 %
ProtonMail	4743 4783	3790 3795	911 900	88 113	79.91 % 79.34 %	19.21 % 18.82 %	1.86 % 2.36 %
Custom Mail	4687 4654	3782 3765	845 844	94 116	80.69 % 80.90 %	18.03 % 18.13 %	2.01 % 2.49 %
iCloud Mail	4613 4830	3501 3672	1026 1054	83 119	75.89 % 76.02 %	22.24 % 21.82 %	1.80 % 2.46 %
Tuta	4539 4510	3643 3624	867 822	79 108	80.26 % 80.35 %	19.10 % 18.23 %	1.74 % 2.39 %
Juno.com	4703 4579	3762 3683	900 827	88 117	79.99 % 80.43 %	19.14 % 18.06 %	1.87 % 2.56 %
Mailfence	3180 3161	2580 2486	548 595	52 80	81.13 % 78.65 %	17.23 % 18.82 %	1.64 % 2.53 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.