Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.161 65.516	51.925 50.861	13.016 13.251	1.220 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.48 % 77.63 %	19.67 % 20.23 %	1.84 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4991 5148	3900 3986	1002 1065	89 97	78.14 % 77.43 %	20.08 % 20.69 %	1.78 % 1.88 %
Elektronics	5076 5023	4017 3955	973 955	86 113	79.14 % 78.74 %	19.17 % 19.01 %	1.69 % 2.25 %
Entertainment	5056 5012	3936 3861	1018 1043	102 108	77.85 % 77.04 %	20.13 % 20.81 %	2.02 % 2.15 %
Cosmetics & Beauty	5163 5089	4083 3997	987 1001	93 91	79.08 % 78.54 %	19.12 % 19.67 %	1.80 % 1.79 %
Food & Drink	5199 5100	4077 3943	1023 1046	99 111	78.42 % 77.31 %	19.68 % 20.51 %	1.90 % 2.18 %
Home & Garden	5013 5057	3899 3945	1022 1002	92 110	77.78 % 78.01 %	20.39 % 19.81 %	1.84 % 2.18 %
Finance	4939 4936	4072 3985	779 841	88 110	82.45 % 80.73 %	15.77 % 17.04 %	1.78 % 2.23 %
Health	5111 5044	4177 4082	829 852	105 110	81.73 % 80.93 %	16.22 % 16.89 %	2.05 % 2.18 %
Pets	5130 5030	4011 3883	1023 1036	96 111	78.19 % 77.20 %	19.94 % 20.60 %	1.87 % 2.21 %
Sport & Fitness	5222 4989	4083 3831	1054 1047	85 111	78.19 % 76.79 %	20.18 % 20.99 %	1.63 % 2.22 %
Job & Career	4970 4890	3802 3653	1081 1123	87 114	76.50 % 74.70 %	21.75 % 22.97 %	1.75 % 2.33 %
Dating	5118 5069	3761 3717	1262 1236	95 116	73.49 % 73.33 %	24.66 % 24.38 %	1.86 % 2.29 %
Other	5173 5129	4107 4023	963 1004	103 102	79.39 % 78.44 %	18.62 % 19.57 %	1.99 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4607 4756	3421 3531	1100 1118	86 107	74.26 % 74.24 %	23.88 % 23.51 %	1.87 % 2.25 %
Outlook Mail	4701 4617	3609 3495	1007 1011	85 111	76.77 % 75.70 %	21.42 % 21.90 %	1.81 % 2.40 %
Yahoo Mail	4808 4706	3773 3592	956 1009	79 105	78.47 % 76.33 %	19.88 % 21.44 %	1.64 % 2.23 %
AOL Mail	4764 4710	3713 3632	963 981	88 97	77.94 % 77.11 %	20.21 % 20.83 %	1.85 % 2.06 %
Mail.com	4650 4711	3722 3718	847 887	81 106	80.04 % 78.92 %	18.22 % 18.83 %	1.74 % 2.25 %
Yandex Mail	4767 4722	3708 3640	969 989	90 93	77.78 % 77.09 %	20.33 % 20.94 %	1.89 % 1.97 %
GMX Mail	4624 4461	3509 3346	1016 1023	99 92	75.89 % 75.01 %	21.97 % 22.93 %	2.14 % 2.06 %
Zoho Mail	4760 4565	3826 3599	846 875	88 91	80.38 % 78.84 %	17.77 % 19.17 %	1.85 % 1.99 %
ProtonMail	4818 4619	3865 3627	860 897	93 95	80.22 % 78.52 %	17.85 % 19.42 %	1.93 % 2.06 %
Custom Mail	4876 4714	3958 3763	827 853	91 98	81.17 % 79.83 %	16.96 % 18.10 %	1.87 % 2.08 %
iCloud Mail	4528 4785	3390 3561	1055 1123	83 101	74.87 % 74.42 %	23.30 % 23.47 %	1.83 % 2.11 %
Tuta	4552 4651	3655 3732	825 818	72 101	80.29 % 80.24 %	18.12 % 17.59 %	1.58 % 2.17 %
Juno.com	4816 4669	3867 3746	854 822	95 101	80.29 % 80.23 %	17.73 % 17.61 %	1.97 % 2.16 %
Mailfence	4890 4830	3909 3879	891 845	90 106	79.94 % 80.31 %	18.22 % 17.49 %	1.84 % 2.19 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.