Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.975 65.698	51.577 50.460	13.109 13.735	1.289 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.18 % 76.81 %	19.87 % 20.91 %	1.95 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5191 5166	4023 3985	1069 1073	99 108	77.50 % 77.14 %	20.59 % 20.77 %	1.91 % 2.09 %
Elektronics	5010 4926	3941 3823	974 990	95 113	78.66 % 77.61 %	19.44 % 20.10 %	1.90 % 2.29 %
Entertainment	4979 5061	3838 3874	1035 1068	106 119	77.08 % 76.55 %	20.79 % 21.10 %	2.13 % 2.35 %
Cosmetics & Beauty	5125 5149	4024 3971	997 1068	104 110	78.52 % 77.12 %	19.45 % 20.74 %	2.03 % 2.14 %
Food & Drink	5280 5103	4137 3929	1037 1060	106 114	78.35 % 76.99 %	19.64 % 20.77 %	2.01 % 2.23 %
Home & Garden	4947 5195	3828 3997	1023 1077	96 121	77.38 % 76.94 %	20.68 % 20.73 %	1.94 % 2.33 %
Finance	5105 4834	4183 3876	830 848	92 110	81.94 % 80.18 %	16.26 % 17.54 %	1.80 % 2.28 %
Health	5036 5070	4094 4071	837 886	105 113	81.29 % 80.30 %	16.62 % 17.48 %	2.08 % 2.23 %
Pets	4994 5034	3903 3824	992 1091	99 119	78.15 % 75.96 %	19.86 % 21.67 %	1.98 % 2.36 %
Sport & Fitness	5208 4968	4060 3760	1051 1092	97 116	77.96 % 75.68 %	20.18 % 21.98 %	1.86 % 2.33 %
Job & Career	5055 5044	3850 3729	1113 1189	92 126	76.16 % 73.93 %	22.02 % 23.57 %	1.82 % 2.50 %
Dating	5042 5037	3707 3653	1239 1262	96 122	73.52 % 72.52 %	24.57 % 25.05 %	1.90 % 2.42 %
Other	5003 5111	3989 3968	912 1031	102 112	79.73 % 77.64 %	18.23 % 20.17 %	2.04 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4610 4826	3401 3540	1119 1172	90 114	73.77 % 73.35 %	24.27 % 24.29 %	1.95 % 2.36 %
Outlook Mail	4731 4746	3604 3532	1041 1097	86 117	76.18 % 74.42 %	22.00 % 23.11 %	1.82 % 2.47 %
Yahoo Mail	4827 4525	3749 3415	989 1005	89 105	77.67 % 75.47 %	20.49 % 22.21 %	1.84 % 2.32 %
AOL Mail	4779 4742	3707 3626	985 1012	87 104	77.57 % 76.47 %	20.61 % 21.34 %	1.82 % 2.19 %
Mail.com	4624 4707	3683 3690	853 910	88 107	79.65 % 78.39 %	18.45 % 19.33 %	1.90 % 2.27 %
Yandex Mail	4631 4680	3578 3532	961 1047	92 101	77.26 % 75.47 %	20.75 % 22.37 %	1.99 % 2.16 %
GMX Mail	4603 4495	3488 3358	1014 1037	101 100	75.78 % 74.71 %	22.03 % 23.07 %	2.19 % 2.22 %
Zoho Mail	4641 4548	3721 3554	828 892	92 102	80.18 % 78.14 %	17.84 % 19.61 %	1.98 % 2.24 %
ProtonMail	4755 4720	3824 3672	837 942	94 106	80.42 % 77.80 %	17.60 % 19.96 %	1.98 % 2.25 %
Custom Mail	4843 4727	3917 3759	835 864	91 104	80.88 % 79.52 %	17.24 % 18.28 %	1.88 % 2.20 %
iCloud Mail	4706 4782	3502 3530	1110 1143	94 109	74.42 % 73.82 %	23.59 % 23.90 %	2.00 % 2.28 %
Tuta	4565 4700	3668 3731	815 865	82 104	80.35 % 79.38 %	17.85 % 18.40 %	1.80 % 2.21 %
Juno.com	4780 4660	3812 3702	863 852	105 106	79.75 % 79.44 %	18.05 % 18.28 %	2.20 % 2.27 %
Mailfence	4880 4840	3923 3819	859 897	98 124	80.39 % 78.90 %	17.60 % 18.53 %	2.01 % 2.56 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.