Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.728 65.674	51.728 50.321	12.814 13.784	1.186 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.70 % 76.62 %	19.50 % 20.99 %	1.80 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4958 5092	3893 3899	974 1082	91 111	78.52 % 76.57 %	19.65 % 21.25 %	1.84 % 2.18 %
Elektronics	5130 5052	4065 3906	980 1023	85 123	79.24 % 77.32 %	19.10 % 20.25 %	1.66 % 2.43 %
Entertainment	5117 5004	4021 3792	996 1089	100 123	78.58 % 75.78 %	19.46 % 21.76 %	1.95 % 2.46 %
Cosmetics & Beauty	5089 4999	4029 3896	972 1002	88 101	79.17 % 77.94 %	19.10 % 20.04 %	1.73 % 2.02 %
Food & Drink	5219 5097	4088 3877	1032 1098	99 122	78.33 % 76.06 %	19.77 % 21.54 %	1.90 % 2.39 %
Home & Garden	5097 5151	3967 3960	1043 1062	87 129	77.83 % 76.88 %	20.46 % 20.62 %	1.71 % 2.50 %
Finance	4889 5047	4039 4025	767 899	83 123	82.61 % 79.75 %	15.69 % 17.81 %	1.70 % 2.44 %
Health	5007 5064	4094 4051	815 890	98 123	81.77 % 80.00 %	16.28 % 17.58 %	1.96 % 2.43 %
Pets	5079 5098	3986 3886	997 1086	96 126	78.48 % 76.23 %	19.63 % 21.30 %	1.89 % 2.47 %
Sport & Fitness	5129 5065	4018 3832	1026 1110	85 123	78.34 % 75.66 %	20.00 % 21.92 %	1.66 % 2.43 %
Job & Career	4829 4843	3719 3579	1023 1141	87 123	77.01 % 73.90 %	21.18 % 23.56 %	1.80 % 2.54 %
Dating	5015 5021	3706 3636	1222 1257	87 128	73.90 % 72.42 %	24.37 % 25.03 %	1.73 % 2.55 %
Other	5170 5141	4103 3982	967 1045	100 114	79.36 % 77.46 %	18.70 % 20.33 %	1.93 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4772	3440 3488	1075 1167	89 117	74.72 % 73.09 %	23.35 % 24.46 %	1.93 % 2.45 %
Outlook Mail	4643 4619	3574 3475	991 1026	78 118	76.98 % 75.23 %	21.34 % 22.21 %	1.68 % 2.55 %
Yahoo Mail	4707 4748	3701 3581	928 1050	78 117	78.63 % 75.42 %	19.72 % 22.11 %	1.66 % 2.46 %
AOL Mail	4653 4685	3641 3557	925 1019	87 109	78.25 % 75.92 %	19.88 % 21.75 %	1.87 % 2.33 %
Mail.com	4650 4731	3705 3651	864 960	81 120	79.68 % 77.17 %	18.58 % 20.29 %	1.74 % 2.54 %
Yandex Mail	4836 4820	3761 3641	989 1072	86 107	77.77 % 75.54 %	20.45 % 22.24 %	1.78 % 2.22 %
GMX Mail	4677 4578	3571 3401	1014 1069	92 108	76.35 % 74.29 %	21.68 % 23.35 %	1.97 % 2.36 %
Zoho Mail	4728 4692	3784 3661	856 924	88 107	80.03 % 78.03 %	18.10 % 19.69 %	1.86 % 2.28 %
ProtonMail	4850 4727	3897 3684	864 932	89 111	80.35 % 77.94 %	17.81 % 19.72 %	1.84 % 2.35 %
Custom Mail	4782 4574	3894 3622	795 842	93 110	81.43 % 79.19 %	16.62 % 18.41 %	1.94 % 2.40 %
iCloud Mail	4459 4720	3350 3464	1024 1143	85 113	75.13 % 73.39 %	22.96 % 24.22 %	1.91 % 2.39 %
Tuta	4547 4564	3678 3620	803 840	66 104	80.89 % 79.32 %	17.66 % 18.40 %	1.45 % 2.28 %
Juno.com	4758 4622	3840 3659	831 854	87 109	80.71 % 79.16 %	17.47 % 18.48 %	1.83 % 2.36 %
Mailfence	4834 4822	3892 3817	855 886	87 119	80.51 % 79.16 %	17.69 % 18.37 %	1.80 % 2.47 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.