Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.877 64.940	50.734 49.739	13.143 13.801	1.267 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.20 % 76.59 %	20.26 % 21.25 %	1.95 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4860 5001	3787 3823	996 1069	94 115	77.92 % 76.44 %	20.49 % 21.38 %	1.93 % 2.30 %
Elektronics	5171 4986	4067 3852	1021 1026	94 130	78.65 % 77.26 %	19.74 % 20.58 %	1.82 % 2.61 %
Entertainment	5110 5015	3993 3787	1013 1116	106 133	78.14 % 75.51 %	19.82 % 22.25 %	2.07 % 2.65 %
Cosmetics & Beauty	4941 4970	3889 3874	965 1014	96 110	78.71 % 77.95 %	19.53 % 20.40 %	1.94 % 2.21 %
Food & Drink	5105 5016	3970 3815	1046 1086	104 136	77.77 % 76.06 %	20.49 % 21.65 %	2.04 % 2.71 %
Home & Garden	5011 5056	3880 3884	1066 1062	92 137	77.43 % 76.82 %	21.27 % 21.00 %	1.84 % 2.71 %
Finance	4887 5019	3975 3982	845 933	92 130	81.34 % 79.34 %	17.29 % 18.59 %	1.88 % 2.59 %
Health	4981 4975	4018 3958	880 912	103 127	80.67 % 79.56 %	17.67 % 18.33 %	2.07 % 2.55 %
Pets	4910 5071	3838 3878	1008 1089	99 130	78.17 % 76.47 %	20.53 % 21.48 %	2.02 % 2.56 %
Sport & Fitness	5078 5056	3960 3827	1055 1131	92 129	77.98 % 75.69 %	20.78 % 22.37 %	1.81 % 2.55 %
Job & Career	4944 4751	3805 3524	1069 1104	96 128	76.96 % 74.17 %	21.62 % 23.24 %	1.94 % 2.69 %
Dating	4778 4977	3533 3644	1176 1211	89 138	73.94 % 73.22 %	24.61 % 24.33 %	1.86 % 2.77 %
Other	5101 5047	4019 3891	1003 1048	110 120	78.79 % 77.10 %	19.66 % 20.76 %	2.16 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4659 4841	3489 3583	1083 1164	100 126	74.89 % 74.01 %	23.25 % 24.04 %	2.15 % 2.60 %
Outlook Mail	4704 4679	3620 3527	1025 1049	87 127	76.96 % 75.38 %	21.79 % 22.42 %	1.85 % 2.71 %
Yahoo Mail	4742 4682	3696 3524	969 1044	90 120	77.94 % 75.27 %	20.43 % 22.30 %	1.90 % 2.56 %
AOL Mail	4576 4652	3566 3532	954 1017	92 115	77.93 % 75.92 %	20.85 % 21.86 %	2.01 % 2.47 %
Mail.com	4676 4684	3686 3591	921 982	88 128	78.83 % 76.67 %	19.70 % 20.96 %	1.88 % 2.73 %
Yandex Mail	4705 4844	3649 3664	985 1078	89 119	77.56 % 75.64 %	20.94 % 22.25 %	1.89 % 2.46 %
GMX Mail	4707 4614	3594 3442	1036 1074	98 117	76.35 % 74.60 %	22.01 % 23.28 %	2.08 % 2.54 %
Zoho Mail	4871 4756	3860 3713	943 952	99 113	79.24 % 78.07 %	19.36 % 20.02 %	2.03 % 2.38 %
ProtonMail	4777 4769	3791 3718	904 957	97 120	79.36 % 77.96 %	18.92 % 20.07 %	2.03 % 2.52 %
Custom Mail	4688 4634	3781 3667	834 889	96 120	80.65 % 79.13 %	17.79 % 19.18 %	2.05 % 2.59 %
iCloud Mail	4569 4720	3436 3484	1035 1121	90 118	75.20 % 73.81 %	22.65 % 23.75 %	1.97 % 2.50 %
Tuta	4509 4581	3604 3610	853 871	74 114	79.93 % 78.80 %	18.92 % 19.01 %	1.64 % 2.49 %
Juno.com	4709 4573	3772 3612	879 870	94 120	80.10 % 78.99 %	18.67 % 19.02 %	2.00 % 2.62 %
Mailfence	3985 3911	3190 3072	722 733	73 106	80.05 % 78.55 %	18.12 % 18.74 %	1.83 % 2.71 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.