Sarbacane and ActiveCampaign Email Deliverability Comparison

Sarbacane

ActiveCampaign

In this comparison, the deliverability of Sarbacane and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.408 76.246	60.553 58.632	15.325 15.921	1.530 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.23 % 76.90 %	19.80 % 20.88 %	1.98 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6048	4726 4661	1255 1256	115 131	77.53 % 77.07 %	20.59 % 20.77 %	1.89 % 2.17 %
Elektronics	5709 5818	4520 4526	1075 1167	114 125	79.17 % 77.79 %	18.83 % 20.06 %	2.00 % 2.15 %
Entertainment	5907 5749	4562 4396	1221 1224	124 129	77.23 % 76.47 %	20.67 % 21.29 %	2.10 % 2.24 %
Cosmetics & Beauty	6187 6089	4846 4680	1218 1273	123 136	78.33 % 76.86 %	19.69 % 20.91 %	1.99 % 2.23 %
Food & Drink	6116 5809	4796 4459	1199 1224	121 126	78.42 % 76.76 %	19.60 % 21.07 %	1.98 % 2.17 %
Home & Garden	5796 5785	4488 4444	1190 1218	118 123	77.43 % 76.82 %	20.53 % 21.05 %	2.04 % 2.13 %
Finance	5940 5829	4838 4682	981 1011	121 136	81.45 % 80.32 %	16.52 % 17.34 %	2.04 % 2.33 %
Health	5829 5680	4751 4544	954 1012	124 124	81.51 % 80.00 %	16.37 % 17.82 %	2.13 % 2.18 %
Pets	5922 5845	4624 4487	1181 1233	117 125	78.08 % 76.77 %	19.94 % 21.09 %	1.98 % 2.14 %
Sport & Fitness	6163 5893	4802 4522	1243 1243	118 128	77.92 % 76.74 %	20.17 % 21.09 %	1.91 % 2.17 %
Job & Career	5850 5760	4434 4272	1306 1350	110 138	75.79 % 74.17 %	22.32 % 23.44 %	1.88 % 2.40 %
Dating	5923 6089	4380 4399	1434 1552	109 138	73.95 % 72.25 %	24.21 % 25.49 %	1.84 % 2.27 %
Other	5970 5852	4786 4560	1068 1158	116 134	80.17 % 77.92 %	17.89 % 19.79 %	1.94 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5369 5438	3965 3964	1298 1347	106 127	73.85 % 72.89 %	24.18 % 24.77 %	1.97 % 2.34 %
Outlook Mail	5687 5533	4349 4134	1223 1281	115 118	76.47 % 74.72 %	21.51 % 23.15 %	2.02 % 2.13 %
Yahoo Mail	5694 5511	4408 4194	1177 1189	109 128	77.41 % 76.10 %	20.67 % 21.58 %	1.91 % 2.32 %
AOL Mail	5542 5526	4311 4228	1134 1172	97 126	77.79 % 76.51 %	20.46 % 21.21 %	1.75 % 2.28 %
Mail.com	5414 5610	4300 4397	1021 1092	93 121	79.42 % 78.38 %	18.86 % 19.47 %	1.72 % 2.16 %
Yandex Mail	5289 5450	4108 4125	1074 1206	107 119	77.67 % 75.69 %	20.31 % 22.13 %	2.02 % 2.18 %
GMX Mail	5567 5265	4210 3953	1232 1193	125 119	75.62 % 75.08 %	22.13 % 22.66 %	2.25 % 2.26 %
Zoho Mail	5664 5341	4552 4177	991 1041	121 123	80.37 % 78.21 %	17.50 % 19.49 %	2.14 % 2.30 %
ProtonMail	5475 5420	4415 4235	953 1068	107 117	80.64 % 78.14 %	17.41 % 19.70 %	1.95 % 2.16 %
Custom Mail	5543 5529	4475 4413	959 994	109 122	80.73 % 79.82 %	17.30 % 17.98 %	1.97 % 2.21 %
iCloud Mail	5562 5548	4116 4073	1338 1355	108 120	74.00 % 73.41 %	24.06 % 24.42 %	1.94 % 2.16 %
Tuta	5325 5297	4294 4211	939 976	92 110	80.64 % 79.50 %	17.63 % 18.43 %	1.73 % 2.08 %
Juno.com	5465 5392	4357 4287	998 987	110 118	79.73 % 79.51 %	18.26 % 18.30 %	2.01 % 2.19 %
Mailfence	5812 5386	4693 4241	988 1020	131 125	80.75 % 78.74 %	17.00 % 18.94 %	2.25 % 2.32 %

Compare Sarbacane with other providers

Compare the email deliverability of Sarbacane with other providers.