ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.950	58.741 60.324	15.803 15.163	1.712 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 78.39 %	20.72 % 19.71 %	2.25 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6050	4606 4690	1217 1247	125 113	77.44 % 77.52 %	20.46 % 20.61 %	2.10 % 1.87 %
Elektronics	5701 5807	4433 4580	1141 1117	127 110	77.76 % 78.87 %	20.01 % 19.24 %	2.23 % 1.89 %
Entertainment	5863 5873	4479 4552	1246 1201	138 120	76.39 % 77.51 %	21.25 % 20.45 %	2.35 % 2.04 %
Cosmetics & Beauty	6033 6037	4658 4753	1250 1163	125 121	77.21 % 78.73 %	20.72 % 19.26 %	2.07 % 2.00 %
Food & Drink	5901 6129	4545 4802	1226 1210	130 117	77.02 % 78.35 %	20.78 % 19.74 %	2.20 % 1.91 %
Home & Garden	5979 5749	4621 4463	1221 1179	137 107	77.29 % 77.63 %	20.42 % 20.51 %	2.29 % 1.86 %
Finance	5659 5933	4556 4880	975 948	128 105	80.51 % 82.25 %	17.23 % 15.98 %	2.26 % 1.77 %
Health	5857 5834	4713 4759	1016 957	128 118	80.47 % 81.57 %	17.35 % 16.40 %	2.19 % 2.02 %
Pets	5843 5893	4462 4603	1246 1177	135 113	76.36 % 78.11 %	21.32 % 19.97 %	2.31 % 1.92 %
Sport & Fitness	5769 6056	4392 4741	1249 1205	128 110	76.13 % 78.29 %	21.65 % 19.90 %	2.22 % 1.82 %
Job & Career	5803 5839	4304 4457	1358 1278	141 104	74.17 % 76.33 %	23.40 % 21.89 %	2.43 % 1.78 %
Dating	5967 5873	4336 4344	1491 1421	140 108	72.67 % 73.97 %	24.99 % 24.20 %	2.35 % 1.84 %
Other	5933 5877	4636 4700	1167 1060	130 117	78.14 % 79.97 %	19.67 % 18.04 %	2.19 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5420	4081 4021	1346 1297	128 102	73.47 % 74.19 %	24.23 % 23.93 %	2.30 % 1.88 %
Outlook Mail	5486 5529	4103 4236	1253 1194	130 99	74.79 % 76.61 %	22.84 % 21.60 %	2.37 % 1.79 %
Yahoo Mail	5340 5724	4044 4459	1176 1165	120 100	75.73 % 77.90 %	22.02 % 20.35 %	2.25 % 1.75 %
AOL Mail	5514 5566	4235 4340	1159 1128	120 98	76.80 % 77.97 %	21.02 % 20.27 %	2.18 % 1.76 %
Mail.com	5482 5404	4310 4312	1055 994	117 98	78.62 % 79.79 %	19.24 % 18.39 %	2.13 % 1.81 %
Yandex Mail	5429 5312	4109 4107	1204 1099	116 106	75.69 % 77.32 %	22.18 % 20.69 %	2.14 % 2.00 %
GMX Mail	5282 5343	3956 4061	1210 1168	116 114	74.90 % 76.01 %	22.91 % 21.86 %	2.20 % 2.13 %
Zoho Mail	5304 5399	4163 4326	1022 968	119 105	78.49 % 80.13 %	19.27 % 17.93 %	2.24 % 1.94 %
ProtonMail	5418 5542	4235 4464	1062 971	121 107	78.17 % 80.55 %	19.60 % 17.52 %	2.23 % 1.93 %
Custom Mail	5498 5598	4383 4536	992 960	123 102	79.72 % 81.03 %	18.04 % 17.15 %	2.24 % 1.82 %
iCloud Mail	5563 5449	4116 4073	1322 1270	125 106	73.99 % 74.75 %	23.76 % 23.31 %	2.25 % 1.95 %
Tuta	5434 5343	4315 4305	999 946	120 92	79.41 % 80.57 %	18.38 % 17.71 %	2.21 % 1.72 %
Juno.com	5417 5580	4315 4456	982 1007	120 117	79.66 % 79.86 %	18.13 % 18.05 %	2.22 % 2.10 %
Mailfence	5534 5741	4376 4628	1021 996	137 117	79.07 % 80.61 %	18.45 % 17.35 %	2.48 % 2.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.