ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 17.819	327.272 13.985	65.254 3.005	10.506 829

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 78.48 %	16.19 % 16.86 %	2.61 % 4.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 1479	25471 1195	4003 221	680 63	84.47 % 80.80 %	13.28 % 14.94 %	2.26 % 4.26 %
Elektronics	31068 1413	25463 1140	4831 224	774 49	81.96 % 80.68 %	15.55 % 15.85 %	2.49 % 3.47 %
Entertainment	30443 1407	24669 1099	4977 243	797 65	81.03 % 78.11 %	16.35 % 17.27 %	2.62 % 4.62 %
Cosmetics & Beauty	30878 1327	25019 1053	5032 219	827 55	81.03 % 79.35 %	16.30 % 16.50 %	2.68 % 4.14 %
Food & Drink	30554 1347	25764 1075	4083 200	707 72	84.32 % 79.81 %	13.36 % 14.85 %	2.31 % 5.35 %
Home & Garden	31512 1356	26501 1085	4319 204	692 67	84.10 % 80.01 %	13.71 % 15.04 %	2.20 % 4.94 %
Finance	31241 1364	24329 1029	6001 259	911 76	77.88 % 75.44 %	19.21 % 18.99 %	2.92 % 5.57 %
Health	30981 1306	24395 1014	5743 234	843 58	78.74 % 77.64 %	18.54 % 17.92 %	2.72 % 4.44 %
Pets	31342 1375	26133 1092	4456 222	753 61	83.38 % 79.42 %	14.22 % 16.15 %	2.40 % 4.44 %
Sport & Fitness	31096 1329	24871 1019	5353 237	872 73	79.98 % 76.67 %	17.21 % 17.83 %	2.80 % 5.49 %
Job & Career	31571 1399	24984 1064	5644 263	943 72	79.14 % 76.05 %	17.88 % 18.80 %	2.99 % 5.15 %
Dating	30780 1325	23532 1003	6325 257	923 65	76.45 % 75.70 %	20.55 % 19.40 %	3.00 % 4.91 %
Other	31412 1392	26141 1117	4487 222	784 53	83.22 % 80.24 %	14.28 % 15.95 %	2.50 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 1371	31561 996	7790 295	1214 80	77.80 % 72.65 %	19.20 % 21.52 %	2.99 % 5.84 %
Outlook Mail	39929 1420	31326 1090	7496 263	1107 67	78.45 % 76.76 %	18.77 % 18.52 %	2.77 % 4.72 %
Yahoo Mail	39663 1398	32166 1103	6410 241	1087 54	81.10 % 78.90 %	16.16 % 17.24 %	2.74 % 3.86 %
AOL Mail	40277 1365	32556 1063	6615 237	1106 65	80.83 % 77.88 %	16.42 % 17.36 %	2.75 % 4.76 %
Mail.com	40186 1426	32996 1134	6163 235	1027 57	82.11 % 79.52 %	15.34 % 16.48 %	2.56 % 4.00 %
Yandex Mail	40043 1371	31889 1042	7011 253	1143 76	79.64 % 76.00 %	17.51 % 18.45 %	2.85 % 5.54 %
GMX Mail	39748 1432	32563 1143	6275 220	910 69	81.92 % 79.82 %	15.79 % 15.36 %	2.29 % 4.82 %
Zoho Mail	40599 1308	33651 1055	5985 199	963 54	82.89 % 80.66 %	14.74 % 15.21 %	2.37 % 4.13 %
ProtonMail	40292 1328	33427 1078	5898 192	967 58	82.96 % 81.17 %	14.64 % 14.46 %	2.40 % 4.37 %
Custom Mail	39652 1375	33384 1124	5360 203	908 48	84.19 % 81.75 %	13.52 % 14.76 %	2.29 % 3.49 %
iCloud Mail	694 1316	558 966	108 267	28 83	80.40 % 73.40 %	15.56 % 20.29 %	4.03 % 6.31 %
Tuta	707 1436	604 1147	78 215	25 74	85.43 % 79.87 %	11.03 % 14.97 %	3.54 % 5.15 %
Juno.com	677 1273	591 1044	65 185	21 44	87.30 % 82.01 %	9.60 % 14.53 %	3.10 % 3.46 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.