ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 66.161	50.861 51.925	13.251 13.016	1.404 1.220

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.48 %	20.23 % 19.67 %	2.14 % 1.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 4991	3986 3900	1065 1002	97 89	77.43 % 78.14 %	20.69 % 20.08 %	1.88 % 1.78 %
Elektronics	5023 5076	3955 4017	955 973	113 86	78.74 % 79.14 %	19.01 % 19.17 %	2.25 % 1.69 %
Entertainment	5012 5056	3861 3936	1043 1018	108 102	77.04 % 77.85 %	20.81 % 20.13 %	2.15 % 2.02 %
Cosmetics & Beauty	5089 5163	3997 4083	1001 987	91 93	78.54 % 79.08 %	19.67 % 19.12 %	1.79 % 1.80 %
Food & Drink	5100 5199	3943 4077	1046 1023	111 99	77.31 % 78.42 %	20.51 % 19.68 %	2.18 % 1.90 %
Home & Garden	5057 5013	3945 3899	1002 1022	110 92	78.01 % 77.78 %	19.81 % 20.39 %	2.18 % 1.84 %
Finance	4936 4939	3985 4072	841 779	110 88	80.73 % 82.45 %	17.04 % 15.77 %	2.23 % 1.78 %
Health	5044 5111	4082 4177	852 829	110 105	80.93 % 81.73 %	16.89 % 16.22 %	2.18 % 2.05 %
Pets	5030 5130	3883 4011	1036 1023	111 96	77.20 % 78.19 %	20.60 % 19.94 %	2.21 % 1.87 %
Sport & Fitness	4989 5222	3831 4083	1047 1054	111 85	76.79 % 78.19 %	20.99 % 20.18 %	2.22 % 1.63 %
Job & Career	4890 4970	3653 3802	1123 1081	114 87	74.70 % 76.50 %	22.97 % 21.75 %	2.33 % 1.75 %
Dating	5069 5118	3717 3761	1236 1262	116 95	73.33 % 73.49 %	24.38 % 24.66 %	2.29 % 1.86 %
Other	5129 5173	4023 4107	1004 963	102 103	78.44 % 79.39 %	19.57 % 18.62 %	1.99 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4607	3531 3421	1118 1100	107 86	74.24 % 74.26 %	23.51 % 23.88 %	2.25 % 1.87 %
Outlook Mail	4617 4701	3495 3609	1011 1007	111 85	75.70 % 76.77 %	21.90 % 21.42 %	2.40 % 1.81 %
Yahoo Mail	4706 4808	3592 3773	1009 956	105 79	76.33 % 78.47 %	21.44 % 19.88 %	2.23 % 1.64 %
AOL Mail	4710 4764	3632 3713	981 963	97 88	77.11 % 77.94 %	20.83 % 20.21 %	2.06 % 1.85 %
Mail.com	4711 4650	3718 3722	887 847	106 81	78.92 % 80.04 %	18.83 % 18.22 %	2.25 % 1.74 %
Yandex Mail	4722 4767	3640 3708	989 969	93 90	77.09 % 77.78 %	20.94 % 20.33 %	1.97 % 1.89 %
GMX Mail	4461 4624	3346 3509	1023 1016	92 99	75.01 % 75.89 %	22.93 % 21.97 %	2.06 % 2.14 %
Zoho Mail	4565 4760	3599 3826	875 846	91 88	78.84 % 80.38 %	19.17 % 17.77 %	1.99 % 1.85 %
ProtonMail	4619 4818	3627 3865	897 860	95 93	78.52 % 80.22 %	19.42 % 17.85 %	2.06 % 1.93 %
Custom Mail	4714 4876	3763 3958	853 827	98 91	79.83 % 81.17 %	18.10 % 16.96 %	2.08 % 1.87 %
iCloud Mail	4785 4528	3561 3390	1123 1055	101 83	74.42 % 74.87 %	23.47 % 23.30 %	2.11 % 1.83 %
Tuta	4651 4552	3732 3655	818 825	101 72	80.24 % 80.29 %	17.59 % 18.12 %	2.17 % 1.58 %
Juno.com	4669 4816	3746 3867	822 854	101 95	80.23 % 80.29 %	17.61 % 17.73 %	2.16 % 1.97 %
Mailfence	4830 4890	3879 3909	845 891	106 90	80.31 % 79.94 %	17.49 % 18.22 %	2.19 % 1.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.