ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 53.202	357.292 42.014	69.479 8.822	11.672 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.97 %	15.85 % 16.58 %	2.66 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 4184	27858 3404	4273 613	760 167	84.70 % 81.36 %	12.99 % 14.65 %	2.31 % 3.99 %
Elektronics	33773 4102	27792 3309	5130 643	851 150	82.29 % 80.67 %	15.19 % 15.68 %	2.52 % 3.66 %
Entertainment	33133 4113	26952 3239	5304 691	877 183	81.34 % 78.75 %	16.01 % 16.80 %	2.65 % 4.45 %
Cosmetics & Beauty	33616 4071	27354 3204	5355 672	907 195	81.37 % 78.70 %	15.93 % 16.51 %	2.70 % 4.79 %
Food & Drink	33295 4137	28152 3347	4352 607	791 183	84.55 % 80.90 %	13.07 % 14.67 %	2.38 % 4.42 %
Home & Garden	34189 4011	28836 3237	4581 593	772 181	84.34 % 80.70 %	13.40 % 14.78 %	2.26 % 4.51 %
Finance	33913 4093	26517 3136	6382 764	1014 193	78.19 % 76.62 %	18.82 % 18.67 %	2.99 % 4.72 %
Health	33706 4070	26659 3178	6101 720	946 172	79.09 % 78.08 %	18.10 % 17.69 %	2.81 % 4.23 %
Pets	34118 4084	28540 3291	4758 635	820 158	83.65 % 80.58 %	13.95 % 15.55 %	2.40 % 3.87 %
Sport & Fitness	33838 3996	27140 3090	5710 706	988 200	80.21 % 77.33 %	16.87 % 17.67 %	2.92 % 5.01 %
Job & Career	34243 4106	27182 3130	6026 772	1035 204	79.38 % 76.23 %	17.60 % 18.80 %	3.02 % 4.97 %
Dating	33613 4074	25854 3103	6723 760	1036 211	76.92 % 76.17 %	20.00 % 18.65 %	3.08 % 5.18 %
Other	34115 4161	28456 3346	4784 646	875 169	83.41 % 80.41 %	14.02 % 15.53 %	2.56 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 4040	33783 2983	8244 847	1336 210	77.91 % 73.84 %	19.01 % 20.97 %	3.08 % 5.20 %
Outlook Mail	42674 4107	33614 3161	7859 745	1201 201	78.77 % 76.97 %	18.42 % 18.14 %	2.81 % 4.89 %
Yahoo Mail	42411 4100	34487 3219	6751 697	1173 184	81.32 % 78.51 %	15.92 % 17.00 %	2.77 % 4.49 %
AOL Mail	43021 3994	34856 3124	6955 682	1210 188	81.02 % 78.22 %	16.17 % 17.08 %	2.81 % 4.71 %
Mail.com	43000 4139	35412 3301	6490 672	1098 166	82.35 % 79.75 %	15.09 % 16.24 %	2.55 % 4.01 %
Yandex Mail	42689 4077	34080 3140	7368 739	1241 198	79.83 % 77.02 %	17.26 % 18.13 %	2.91 % 4.86 %
GMX Mail	42372 4158	34837 3367	6546 625	989 166	82.22 % 80.98 %	15.45 % 15.03 %	2.33 % 3.99 %
Zoho Mail	43274 4073	35962 3300	6265 612	1047 161	83.10 % 81.02 %	14.48 % 15.03 %	2.42 % 3.95 %
ProtonMail	43071 4068	35850 3317	6171 580	1050 171	83.23 % 81.54 %	14.33 % 14.26 %	2.44 % 4.20 %
Custom Mail	42357 4161	35756 3415	5623 597	978 149	84.42 % 82.07 %	13.28 % 14.35 %	2.31 % 3.58 %
iCloud Mail	3329 4084	2679 3015	508 820	142 249	80.47 % 73.82 %	15.26 % 20.08 %	4.27 % 6.10 %
Tuta	3430 4227	2959 3420	362 638	109 169	86.27 % 80.91 %	10.55 % 15.09 %	3.18 % 4.00 %
Juno.com	3452 3974	3017 3252	337 568	98 154	87.40 % 81.83 %	9.76 % 14.29 %	2.84 % 3.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.