ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.975	50.460 51.577	13.735 13.109	1.503 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 78.18 %	20.91 % 19.87 %	2.29 % 1.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5191	3985 4023	1073 1069	108 99	77.14 % 77.50 %	20.77 % 20.59 %	2.09 % 1.91 %
Elektronics	4926 5010	3823 3941	990 974	113 95	77.61 % 78.66 %	20.10 % 19.44 %	2.29 % 1.90 %
Entertainment	5061 4979	3874 3838	1068 1035	119 106	76.55 % 77.08 %	21.10 % 20.79 %	2.35 % 2.13 %
Cosmetics & Beauty	5149 5125	3971 4024	1068 997	110 104	77.12 % 78.52 %	20.74 % 19.45 %	2.14 % 2.03 %
Food & Drink	5103 5280	3929 4137	1060 1037	114 106	76.99 % 78.35 %	20.77 % 19.64 %	2.23 % 2.01 %
Home & Garden	5195 4947	3997 3828	1077 1023	121 96	76.94 % 77.38 %	20.73 % 20.68 %	2.33 % 1.94 %
Finance	4834 5105	3876 4183	848 830	110 92	80.18 % 81.94 %	17.54 % 16.26 %	2.28 % 1.80 %
Health	5070 5036	4071 4094	886 837	113 105	80.30 % 81.29 %	17.48 % 16.62 %	2.23 % 2.08 %
Pets	5034 4994	3824 3903	1091 992	119 99	75.96 % 78.15 %	21.67 % 19.86 %	2.36 % 1.98 %
Sport & Fitness	4968 5208	3760 4060	1092 1051	116 97	75.68 % 77.96 %	21.98 % 20.18 %	2.33 % 1.86 %
Job & Career	5044 5055	3729 3850	1189 1113	126 92	73.93 % 76.16 %	23.57 % 22.02 %	2.50 % 1.82 %
Dating	5037 5042	3653 3707	1262 1239	122 96	72.52 % 73.52 %	25.05 % 24.57 %	2.42 % 1.90 %
Other	5111 5003	3968 3989	1031 912	112 102	77.64 % 79.73 %	20.17 % 18.23 %	2.19 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4610	3540 3401	1172 1119	114 90	73.35 % 73.77 %	24.29 % 24.27 %	2.36 % 1.95 %
Outlook Mail	4746 4731	3532 3604	1097 1041	117 86	74.42 % 76.18 %	23.11 % 22.00 %	2.47 % 1.82 %
Yahoo Mail	4525 4827	3415 3749	1005 989	105 89	75.47 % 77.67 %	22.21 % 20.49 %	2.32 % 1.84 %
AOL Mail	4742 4779	3626 3707	1012 985	104 87	76.47 % 77.57 %	21.34 % 20.61 %	2.19 % 1.82 %
Mail.com	4707 4624	3690 3683	910 853	107 88	78.39 % 79.65 %	19.33 % 18.45 %	2.27 % 1.90 %
Yandex Mail	4680 4631	3532 3578	1047 961	101 92	75.47 % 77.26 %	22.37 % 20.75 %	2.16 % 1.99 %
GMX Mail	4495 4603	3358 3488	1037 1014	100 101	74.71 % 75.78 %	23.07 % 22.03 %	2.22 % 2.19 %
Zoho Mail	4548 4641	3554 3721	892 828	102 92	78.14 % 80.18 %	19.61 % 17.84 %	2.24 % 1.98 %
ProtonMail	4720 4755	3672 3824	942 837	106 94	77.80 % 80.42 %	19.96 % 17.60 %	2.25 % 1.98 %
Custom Mail	4727 4843	3759 3917	864 835	104 91	79.52 % 80.88 %	18.28 % 17.24 %	2.20 % 1.88 %
iCloud Mail	4782 4706	3530 3502	1143 1110	109 94	73.82 % 74.42 %	23.90 % 23.59 %	2.28 % 2.00 %
Tuta	4700 4565	3731 3668	865 815	104 82	79.38 % 80.35 %	18.40 % 17.85 %	2.21 % 1.80 %
Juno.com	4660 4780	3702 3812	852 863	106 105	79.44 % 79.75 %	18.28 % 18.05 %	2.27 % 2.20 %
Mailfence	4840 4880	3819 3923	897 859	124 98	78.90 % 80.39 %	18.53 % 17.60 %	2.56 % 2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.