ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 77.408	58.632 60.553	15.921 15.325	1.693 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 78.23 %	20.88 % 19.80 %	2.22 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6096	4661 4726	1256 1255	131 115	77.07 % 77.53 %	20.77 % 20.59 %	2.17 % 1.89 %
Elektronics	5818 5709	4526 4520	1167 1075	125 114	77.79 % 79.17 %	20.06 % 18.83 %	2.15 % 2.00 %
Entertainment	5749 5907	4396 4562	1224 1221	129 124	76.47 % 77.23 %	21.29 % 20.67 %	2.24 % 2.10 %
Cosmetics & Beauty	6089 6187	4680 4846	1273 1218	136 123	76.86 % 78.33 %	20.91 % 19.69 %	2.23 % 1.99 %
Food & Drink	5809 6116	4459 4796	1224 1199	126 121	76.76 % 78.42 %	21.07 % 19.60 %	2.17 % 1.98 %
Home & Garden	5785 5796	4444 4488	1218 1190	123 118	76.82 % 77.43 %	21.05 % 20.53 %	2.13 % 2.04 %
Finance	5829 5940	4682 4838	1011 981	136 121	80.32 % 81.45 %	17.34 % 16.52 %	2.33 % 2.04 %
Health	5680 5829	4544 4751	1012 954	124 124	80.00 % 81.51 %	17.82 % 16.37 %	2.18 % 2.13 %
Pets	5845 5922	4487 4624	1233 1181	125 117	76.77 % 78.08 %	21.09 % 19.94 %	2.14 % 1.98 %
Sport & Fitness	5893 6163	4522 4802	1243 1243	128 118	76.74 % 77.92 %	21.09 % 20.17 %	2.17 % 1.91 %
Job & Career	5760 5850	4272 4434	1350 1306	138 110	74.17 % 75.79 %	23.44 % 22.32 %	2.40 % 1.88 %
Dating	6089 5923	4399 4380	1552 1434	138 109	72.25 % 73.95 %	25.49 % 24.21 %	2.27 % 1.84 %
Other	5852 5970	4560 4786	1158 1068	134 116	77.92 % 80.17 %	19.79 % 17.89 %	2.29 % 1.94 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5369	3964 3965	1347 1298	127 106	72.89 % 73.85 %	24.77 % 24.18 %	2.34 % 1.97 %
Outlook Mail	5533 5687	4134 4349	1281 1223	118 115	74.72 % 76.47 %	23.15 % 21.51 %	2.13 % 2.02 %
Yahoo Mail	5511 5694	4194 4408	1189 1177	128 109	76.10 % 77.41 %	21.58 % 20.67 %	2.32 % 1.91 %
AOL Mail	5526 5542	4228 4311	1172 1134	126 97	76.51 % 77.79 %	21.21 % 20.46 %	2.28 % 1.75 %
Mail.com	5610 5414	4397 4300	1092 1021	121 93	78.38 % 79.42 %	19.47 % 18.86 %	2.16 % 1.72 %
Yandex Mail	5450 5289	4125 4108	1206 1074	119 107	75.69 % 77.67 %	22.13 % 20.31 %	2.18 % 2.02 %
GMX Mail	5265 5567	3953 4210	1193 1232	119 125	75.08 % 75.62 %	22.66 % 22.13 %	2.26 % 2.25 %
Zoho Mail	5341 5664	4177 4552	1041 991	123 121	78.21 % 80.37 %	19.49 % 17.50 %	2.30 % 2.14 %
ProtonMail	5420 5475	4235 4415	1068 953	117 107	78.14 % 80.64 %	19.70 % 17.41 %	2.16 % 1.95 %
Custom Mail	5529 5543	4413 4475	994 959	122 109	79.82 % 80.73 %	17.98 % 17.30 %	2.21 % 1.97 %
iCloud Mail	5548 5562	4073 4116	1355 1338	120 108	73.41 % 74.00 %	24.42 % 24.06 %	2.16 % 1.94 %
Tuta	5297 5325	4211 4294	976 939	110 92	79.50 % 80.64 %	18.43 % 17.63 %	2.08 % 1.73 %
Juno.com	5392 5465	4287 4357	987 998	118 110	79.51 % 79.73 %	18.30 % 18.26 %	2.19 % 2.01 %
Mailfence	5386 5812	4241 4693	1020 988	125 131	78.74 % 80.75 %	18.94 % 17.00 %	2.32 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.