ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 80.139	379.785 63.219	72.694 13.357	12.548 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 78.89 %	15.63 % 16.67 %	2.70 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 6312	29610 5118	4483 934	827 260	84.79 % 81.08 %	12.84 % 14.80 %	2.37 % 4.12 %
Elektronics	35813 6147	29526 4944	5362 962	925 241	82.44 % 80.43 %	14.97 % 15.65 %	2.58 % 3.92 %
Entertainment	35217 6187	28720 4879	5561 1045	936 263	81.55 % 78.86 %	15.79 % 16.89 %	2.66 % 4.25 %
Cosmetics & Beauty	35615 6230	29058 4894	5597 1038	960 298	81.59 % 78.56 %	15.72 % 16.66 %	2.70 % 4.78 %
Food & Drink	35286 6146	29884 4994	4556 906	846 246	84.69 % 81.26 %	12.91 % 14.74 %	2.40 % 4.00 %
Home & Garden	36238 6086	30618 4920	4789 905	831 261	84.49 % 80.84 %	13.22 % 14.87 %	2.29 % 4.29 %
Finance	35962 6129	28207 4671	6672 1150	1083 308	78.44 % 76.21 %	18.55 % 18.76 %	3.01 % 5.03 %
Health	35776 6139	28381 4790	6375 1091	1020 258	79.33 % 78.03 %	17.82 % 17.77 %	2.85 % 4.20 %
Pets	36223 6069	30348 4880	4990 950	885 239	83.78 % 80.41 %	13.78 % 15.65 %	2.44 % 3.94 %
Sport & Fitness	35976 6087	28935 4711	5988 1083	1053 293	80.43 % 77.39 %	16.64 % 17.79 %	2.93 % 4.81 %
Job & Career	36201 6233	28789 4728	6296 1171	1116 334	79.53 % 75.85 %	17.39 % 18.79 %	3.08 % 5.36 %
Dating	35637 6117	27499 4676	7015 1143	1123 298	77.16 % 76.44 %	19.68 % 18.69 %	3.15 % 4.87 %
Other	36163 6257	30210 5014	5010 979	943 264	83.54 % 80.13 %	13.85 % 15.65 %	2.61 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 6147	35482 4530	8601 1296	1431 321	77.96 % 73.69 %	18.90 % 21.08 %	3.14 % 5.22 %
Outlook Mail	44764 6144	35356 4726	8138 1120	1270 298	78.98 % 76.92 %	18.18 % 18.23 %	2.84 % 4.85 %
Yahoo Mail	44497 6171	36254 4853	7008 1056	1235 262	81.48 % 78.64 %	15.75 % 17.11 %	2.78 % 4.25 %
AOL Mail	45052 6059	36571 4742	7207 1041	1274 276	81.18 % 78.26 %	16.00 % 17.18 %	2.83 % 4.56 %
Mail.com	45024 6173	37138 4926	6722 1005	1164 242	82.48 % 79.80 %	14.93 % 16.28 %	2.59 % 3.92 %
Yandex Mail	44812 6156	35834 4732	7660 1118	1318 306	79.97 % 76.87 %	17.09 % 18.16 %	2.94 % 4.97 %
GMX Mail	44448 6255	36620 5045	6770 950	1058 260	82.39 % 80.66 %	15.23 % 15.19 %	2.38 % 4.16 %
Zoho Mail	45205 6180	37632 5001	6466 935	1107 244	83.25 % 80.92 %	14.30 % 15.13 %	2.45 % 3.95 %
ProtonMail	45101 6210	37621 5049	6368 892	1112 269	83.42 % 81.30 %	14.12 % 14.36 %	2.47 % 4.33 %
Custom Mail	44396 6202	37542 5085	5820 888	1034 229	84.56 % 81.99 %	13.11 % 14.32 %	2.33 % 3.69 %
iCloud Mail	5347 6210	4302 4574	824 1252	221 384	80.46 % 73.66 %	15.41 % 20.16 %	4.13 % 6.18 %
Tuta	5366 6206	4623 5025	571 938	172 243	86.15 % 80.97 %	10.64 % 15.11 %	3.21 % 3.92 %
Juno.com	5501 6026	4810 4931	539 866	152 229	87.44 % 81.83 %	9.80 % 14.37 %	2.76 % 3.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.