ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 66.014	50.859 51.676	13.328 13.064	1.398 1.274

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 78.28 %	20.32 % 19.79 %	2.13 % 1.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5046	3954 3917	1051 1035	97 94	77.50 % 77.63 %	20.60 % 20.51 %	1.90 % 1.86 %
Elektronics	5004 5177	3933 4087	960 998	111 92	78.60 % 78.95 %	19.18 % 19.28 %	2.22 % 1.78 %
Entertainment	5114 4919	3952 3811	1052 1006	110 102	77.28 % 77.48 %	20.57 % 20.45 %	2.15 % 2.07 %
Cosmetics & Beauty	5193 5245	4054 4132	1044 1011	95 102	78.07 % 78.78 %	20.10 % 19.28 %	1.83 % 1.94 %
Food & Drink	5120 5236	3962 4096	1047 1037	111 103	77.38 % 78.23 %	20.45 % 19.81 %	2.17 % 1.97 %
Home & Garden	5178 4920	4016 3808	1048 1017	114 95	77.56 % 77.40 %	20.24 % 20.67 %	2.20 % 1.93 %
Finance	4873 5033	3945 4130	822 811	106 92	80.96 % 82.06 %	16.87 % 16.11 %	2.18 % 1.83 %
Health	5002 5094	4047 4148	849 836	106 110	80.91 % 81.43 %	16.97 % 16.41 %	2.12 % 2.16 %
Pets	4977 5020	3838 3911	1030 1010	109 99	77.11 % 77.91 %	20.70 % 20.12 %	2.19 % 1.97 %
Sport & Fitness	4963 5191	3806 4044	1048 1054	109 93	76.69 % 77.90 %	21.12 % 20.30 %	2.20 % 1.79 %
Job & Career	4852 5007	3636 3825	1105 1088	111 94	74.94 % 76.39 %	22.77 % 21.73 %	2.29 % 1.88 %
Dating	5111 4991	3738 3672	1255 1226	118 93	73.14 % 73.57 %	24.55 % 24.56 %	2.31 % 1.86 %
Other	5096 5135	3978 4095	1017 935	101 105	78.06 % 79.75 %	19.96 % 18.21 %	1.98 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4525	3553 3349	1132 1089	105 87	74.18 % 74.01 %	23.63 % 24.07 %	2.19 % 1.92 %
Outlook Mail	4743 4654	3572 3549	1057 1020	114 85	75.31 % 76.26 %	22.29 % 21.92 %	2.40 % 1.83 %
Yahoo Mail	4586 4784	3496 3724	988 975	102 85	76.23 % 77.84 %	21.54 % 20.38 %	2.22 % 1.78 %
AOL Mail	4706 4792	3619 3724	993 980	94 88	76.90 % 77.71 %	21.10 % 20.45 %	2.00 % 1.84 %
Mail.com	4620 4664	3672 3717	847 862	101 85	79.48 % 79.70 %	18.33 % 18.48 %	2.19 % 1.82 %
Yandex Mail	4748 4748	3617 3680	1036 972	95 96	76.18 % 77.51 %	21.82 % 20.47 %	2.00 % 2.02 %
GMX Mail	4482 4630	3378 3503	1013 1028	91 99	75.37 % 75.66 %	22.60 % 22.20 %	2.03 % 2.14 %
Zoho Mail	4559 4662	3589 3741	879 831	91 90	78.72 % 80.24 %	19.28 % 17.82 %	2.00 % 1.93 %
ProtonMail	4650 4786	3662 3841	890 846	98 99	78.75 % 80.25 %	19.14 % 17.68 %	2.11 % 2.07 %
Custom Mail	4701 4910	3760 3984	845 833	96 93	79.98 % 81.14 %	17.97 % 16.97 %	2.04 % 1.89 %
iCloud Mail	4800 4587	3568 3423	1131 1074	101 90	74.33 % 74.62 %	23.56 % 23.41 %	2.10 % 1.96 %
Tuta	4661 4579	3727 3688	835 813	99 78	79.96 % 80.54 %	17.91 % 17.75 %	2.12 % 1.70 %
Juno.com	4723 4812	3786 3844	837 866	100 102	80.16 % 79.88 %	17.72 % 18.00 %	2.12 % 2.12 %
Mailfence	4816 4881	3860 3909	845 875	111 97	80.15 % 80.09 %	17.55 % 17.93 %	2.30 % 1.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.