ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.728	50.321 51.728	13.784 12.814	1.569 1.186

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.70 %	20.99 % 19.50 %	2.39 % 1.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4958	3899 3893	1082 974	111 91	76.57 % 78.52 %	21.25 % 19.65 %	2.18 % 1.84 %
Elektronics	5052 5130	3906 4065	1023 980	123 85	77.32 % 79.24 %	20.25 % 19.10 %	2.43 % 1.66 %
Entertainment	5004 5117	3792 4021	1089 996	123 100	75.78 % 78.58 %	21.76 % 19.46 %	2.46 % 1.95 %
Cosmetics & Beauty	4999 5089	3896 4029	1002 972	101 88	77.94 % 79.17 %	20.04 % 19.10 %	2.02 % 1.73 %
Food & Drink	5097 5219	3877 4088	1098 1032	122 99	76.06 % 78.33 %	21.54 % 19.77 %	2.39 % 1.90 %
Home & Garden	5151 5097	3960 3967	1062 1043	129 87	76.88 % 77.83 %	20.62 % 20.46 %	2.50 % 1.71 %
Finance	5047 4889	4025 4039	899 767	123 83	79.75 % 82.61 %	17.81 % 15.69 %	2.44 % 1.70 %
Health	5064 5007	4051 4094	890 815	123 98	80.00 % 81.77 %	17.58 % 16.28 %	2.43 % 1.96 %
Pets	5098 5079	3886 3986	1086 997	126 96	76.23 % 78.48 %	21.30 % 19.63 %	2.47 % 1.89 %
Sport & Fitness	5065 5129	3832 4018	1110 1026	123 85	75.66 % 78.34 %	21.92 % 20.00 %	2.43 % 1.66 %
Job & Career	4843 4829	3579 3719	1141 1023	123 87	73.90 % 77.01 %	23.56 % 21.18 %	2.54 % 1.80 %
Dating	5021 5015	3636 3706	1257 1222	128 87	72.42 % 73.90 %	25.03 % 24.37 %	2.55 % 1.73 %
Other	5141 5170	3982 4103	1045 967	114 100	77.46 % 79.36 %	20.33 % 18.70 %	2.22 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4604	3488 3440	1167 1075	117 89	73.09 % 74.72 %	24.46 % 23.35 %	2.45 % 1.93 %
Outlook Mail	4619 4643	3475 3574	1026 991	118 78	75.23 % 76.98 %	22.21 % 21.34 %	2.55 % 1.68 %
Yahoo Mail	4748 4707	3581 3701	1050 928	117 78	75.42 % 78.63 %	22.11 % 19.72 %	2.46 % 1.66 %
AOL Mail	4685 4653	3557 3641	1019 925	109 87	75.92 % 78.25 %	21.75 % 19.88 %	2.33 % 1.87 %
Mail.com	4731 4650	3651 3705	960 864	120 81	77.17 % 79.68 %	20.29 % 18.58 %	2.54 % 1.74 %
Yandex Mail	4820 4836	3641 3761	1072 989	107 86	75.54 % 77.77 %	22.24 % 20.45 %	2.22 % 1.78 %
GMX Mail	4578 4677	3401 3571	1069 1014	108 92	74.29 % 76.35 %	23.35 % 21.68 %	2.36 % 1.97 %
Zoho Mail	4692 4728	3661 3784	924 856	107 88	78.03 % 80.03 %	19.69 % 18.10 %	2.28 % 1.86 %
ProtonMail	4727 4850	3684 3897	932 864	111 89	77.94 % 80.35 %	19.72 % 17.81 %	2.35 % 1.84 %
Custom Mail	4574 4782	3622 3894	842 795	110 93	79.19 % 81.43 %	18.41 % 16.62 %	2.40 % 1.94 %
iCloud Mail	4720 4459	3464 3350	1143 1024	113 85	73.39 % 75.13 %	24.22 % 22.96 %	2.39 % 1.91 %
Tuta	4564 4547	3620 3678	840 803	104 66	79.32 % 80.89 %	18.40 % 17.66 %	2.28 % 1.45 %
Juno.com	4622 4758	3659 3840	854 831	109 87	79.16 % 80.71 %	18.48 % 17.47 %	2.36 % 1.83 %
Mailfence	4822 4834	3817 3892	886 855	119 87	79.16 % 80.51 %	18.37 % 17.69 %	2.47 % 1.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.