ActiveCampaign and Sarbacane Email Deliverability Comparison

ActiveCampaign

Sarbacane

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 64.320	50.260 50.685	12.859 12.973	1.579 1.205

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.80 %	20.03 % 20.17 %	2.46 % 1.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4882	3874 3840	1011 992	114 95	78.25 % 78.66 %	20.42 % 20.32 %	2.30 % 1.95 %
Elektronics	5094 5157	4013 4084	996 1021	132 88	78.78 % 79.19 %	19.55 % 19.80 %	2.59 % 1.71 %
Entertainment	4910 5008	3786 3932	1022 993	121 102	77.11 % 78.51 %	20.81 % 19.83 %	2.46 % 2.04 %
Cosmetics & Beauty	4874 4899	3881 3881	942 961	105 91	79.63 % 79.22 %	19.33 % 19.62 %	2.15 % 1.86 %
Food & Drink	4902 5009	3803 3938	1023 1017	129 95	77.58 % 78.62 %	20.87 % 20.30 %	2.63 % 1.90 %
Home & Garden	4947 5033	3889 3942	987 1046	122 90	78.61 % 78.32 %	19.95 % 20.78 %	2.47 % 1.79 %
Finance	4991 4773	4011 3869	897 859	126 92	80.36 % 81.06 %	17.97 % 18.00 %	2.52 % 1.93 %
Health	4860 4949	3908 3989	863 910	118 98	80.41 % 80.60 %	17.76 % 18.39 %	2.43 % 1.98 %
Pets	4958 4793	3891 3779	989 970	120 89	78.48 % 78.84 %	19.95 % 20.24 %	2.42 % 1.86 %
Sport & Fitness	4987 5130	3861 4044	1040 1062	122 86	77.42 % 78.83 %	20.85 % 20.70 %	2.45 % 1.68 %
Job & Career	4687 4958	3577 3854	995 1055	122 92	76.32 % 77.73 %	21.23 % 21.28 %	2.60 % 1.86 %
Dating	5023 4654	3798 3498	1120 1101	131 84	75.61 % 75.16 %	22.30 % 23.66 %	2.61 % 1.80 %
Other	5030 5075	3968 4035	974 986	117 103	78.89 % 79.51 %	19.36 % 19.43 %	2.33 % 2.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Sarbacane is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4688	3629 3577	1076 1048	119 96	75.97 % 76.30 %	22.52 % 22.35 %	2.49 % 2.05 %
Outlook Mail	4721 4721	3675 3665	961 1012	118 81	77.84 % 77.63 %	20.36 % 21.44 %	2.50 % 1.72 %
Yahoo Mail	4661 4726	3585 3724	967 961	113 89	76.91 % 78.80 %	20.75 % 20.33 %	2.42 % 1.88 %
AOL Mail	4675 4590	3632 3616	977 953	111 89	77.69 % 78.78 %	20.90 % 20.76 %	2.37 % 1.94 %
Mail.com	4764 4713	3710 3734	955 940	127 84	77.88 % 79.23 %	20.05 % 19.94 %	2.67 % 1.78 %
Yandex Mail	4885 4751	3791 3725	1023 983	121 91	77.60 % 78.40 %	20.94 % 20.69 %	2.48 % 1.92 %
GMX Mail	4541 4712	3491 3643	963 1007	110 93	76.88 % 77.31 %	21.21 % 21.37 %	2.42 % 1.97 %
Zoho Mail	4673 4954	3722 3943	895 972	107 98	79.65 % 79.59 %	19.15 % 19.62 %	2.29 % 1.98 %
ProtonMail	4783 4743	3795 3790	900 911	113 88	79.34 % 79.91 %	18.82 % 19.21 %	2.36 % 1.86 %
Custom Mail	4654 4687	3765 3782	844 845	116 94	80.90 % 80.69 %	18.13 % 18.03 %	2.49 % 2.01 %
iCloud Mail	4830 4613	3672 3501	1054 1026	119 83	76.02 % 75.89 %	21.82 % 22.24 %	2.46 % 1.80 %
Tuta	4510 4539	3624 3643	822 867	108 79	80.35 % 80.26 %	18.23 % 19.10 %	2.39 % 1.74 %
Juno.com	4579 4703	3683 3762	827 900	117 88	80.43 % 79.99 %	18.06 % 19.14 %	2.56 % 1.87 %
Mailfence	3161 3180	2486 2580	595 548	80 52	78.65 % 81.13 %	18.82 % 17.23 %	2.53 % 1.64 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.