ActiveCampaign and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 71.148	372.303 56.238	71.546 11.784	12.238 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 79.04 %	15.69 % 16.56 %	2.68 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 5605	29019 4555	4406 828	804 222	84.78 % 81.27 %	12.87 % 14.77 %	2.35 % 3.96 %
Elektronics	35137 5445	28963 4388	5280 847	894 210	82.43 % 80.59 %	15.03 % 15.56 %	2.54 % 3.86 %
Entertainment	34506 5489	28125 4335	5468 921	913 233	81.51 % 78.98 %	15.85 % 16.78 %	2.65 % 4.24 %
Cosmetics & Beauty	34911 5486	28466 4319	5505 907	940 260	81.54 % 78.73 %	15.77 % 16.53 %	2.69 % 4.74 %
Food & Drink	34614 5478	29311 4454	4482 801	821 223	84.68 % 81.31 %	12.95 % 14.62 %	2.37 % 4.07 %
Home & Garden	35529 5370	30006 4344	4712 793	811 233	84.45 % 80.89 %	13.26 % 14.77 %	2.28 % 4.34 %
Finance	35291 5436	27664 4158	6573 1014	1054 264	78.39 % 76.49 %	18.63 % 18.65 %	2.99 % 4.86 %
Health	35086 5447	27819 4259	6278 960	989 228	79.29 % 78.19 %	17.89 % 17.62 %	2.82 % 4.19 %
Pets	35519 5450	29747 4387	4908 851	864 212	83.75 % 80.50 %	13.82 % 15.61 %	2.43 % 3.89 %
Sport & Fitness	35298 5374	28364 4163	5896 950	1038 261	80.36 % 77.47 %	16.70 % 17.68 %	2.94 % 4.86 %
Job & Career	35521 5542	28240 4227	6196 1035	1085 280	79.50 % 76.27 %	17.44 % 18.68 %	3.05 % 5.05 %
Dating	34973 5455	26959 4169	6913 1013	1101 273	77.09 % 76.43 %	19.77 % 18.57 %	3.15 % 5.00 %
Other	35473 5571	29620 4480	4929 864	924 227	83.50 % 80.42 %	13.90 % 15.51 %	2.60 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 5432	34886 4019	8471 1139	1398 274	77.95 % 73.99 %	18.93 % 20.97 %	3.12 % 5.04 %
Outlook Mail	44082 5428	34804 4186	8040 982	1238 260	78.95 % 77.12 %	18.24 % 18.09 %	2.81 % 4.79 %
Yahoo Mail	43784 5506	35661 4334	6912 935	1211 237	81.45 % 78.71 %	15.79 % 16.98 %	2.77 % 4.30 %
AOL Mail	44372 5396	36005 4225	7117 925	1250 246	81.14 % 78.30 %	16.04 % 17.14 %	2.82 % 4.56 %
Mail.com	44349 5531	36567 4417	6642 896	1140 218	82.45 % 79.86 %	14.98 % 16.20 %	2.57 % 3.94 %
Yandex Mail	44084 5461	35240 4207	7552 985	1292 269	79.94 % 77.04 %	17.13 % 18.04 %	2.93 % 4.93 %
GMX Mail	43762 5550	36035 4497	6690 835	1037 218	82.34 % 81.03 %	15.29 % 15.05 %	2.37 % 3.93 %
Zoho Mail	44586 5463	37101 4431	6399 822	1086 210	83.21 % 81.11 %	14.35 % 15.05 %	2.44 % 3.84 %
ProtonMail	44435 5486	37038 4470	6300 781	1097 235	83.35 % 81.48 %	14.18 % 14.24 %	2.47 % 4.28 %
Custom Mail	43691 5512	36930 4519	5748 786	1013 207	84.53 % 81.98 %	13.16 % 14.26 %	2.32 % 3.76 %
iCloud Mail	4644 5519	3738 4080	711 1107	195 332	80.49 % 73.93 %	15.31 % 20.06 %	4.20 % 6.02 %
Tuta	4718 5542	4072 4493	495 831	151 218	86.31 % 81.07 %	10.49 % 14.99 %	3.20 % 3.93 %
Juno.com	4825 5322	4226 4360	469 760	130 202	87.59 % 81.92 %	9.72 % 14.28 %	2.69 % 3.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.