Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.973 65.621	50.580 50.314	13.066 13.738	1.327 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 76.67 %	20.11 % 20.94 %	2.04 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5125 5042	3975 3840	1036 1080	114 122	77.56 % 76.16 %	20.21 % 21.42 %	2.22 % 2.42 %
Elektronics	5286 5023	4184 3896	1000 1009	102 118	79.15 % 77.56 %	18.92 % 20.09 %	1.93 % 2.35 %
Entertainment	4901 4933	3786 3725	1014 1090	101 118	77.25 % 75.51 %	20.69 % 22.10 %	2.06 % 2.39 %
Cosmetics & Beauty	5121 5085	4031 3936	990 1031	100 118	78.72 % 77.40 %	19.33 % 20.28 %	1.95 % 2.32 %
Food & Drink	4995 5012	3879 3825	1004 1061	112 126	77.66 % 76.32 %	20.10 % 21.17 %	2.24 % 2.51 %
Home & Garden	4882 5076	3754 3873	1032 1079	96 124	76.89 % 76.30 %	21.14 % 21.26 %	1.97 % 2.44 %
Finance	4835 5014	3934 4023	798 879	103 112	81.37 % 80.24 %	16.50 % 17.53 %	2.13 % 2.23 %
Health	4932 5057	4030 4041	799 900	103 116	81.71 % 79.91 %	16.20 % 17.80 %	2.09 % 2.29 %
Pets	5087 5164	3921 3883	1066 1147	100 134	77.08 % 75.19 %	20.96 % 22.21 %	1.97 % 2.59 %
Sport & Fitness	4943 5206	3798 3990	1044 1088	101 128	76.84 % 76.64 %	21.12 % 20.90 %	2.04 % 2.46 %
Job & Career	4985 4969	3742 3680	1146 1170	97 119	75.07 % 74.06 %	22.99 % 23.55 %	1.95 % 2.39 %
Dating	4899 5040	3592 3677	1214 1244	93 119	73.32 % 72.96 %	24.78 % 24.68 %	1.90 % 2.36 %
Other	4982 5000	3954 3925	923 960	105 115	79.37 % 78.50 %	18.53 % 19.20 %	2.11 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4683	3512 3410	1111 1173	97 100	74.41 % 72.82 %	23.54 % 25.05 %	2.06 % 2.14 %
Outlook Mail	4484 4706	3415 3575	987 1022	82 109	76.16 % 75.97 %	22.01 % 21.72 %	1.83 % 2.32 %
Yahoo Mail	4575 4615	3530 3487	951 1020	94 108	77.16 % 75.56 %	20.79 % 22.10 %	2.05 % 2.34 %
AOL Mail	4562 4798	3477 3652	989 1033	96 113	76.22 % 76.12 %	21.68 % 21.53 %	2.10 % 2.36 %
Mail.com	4767 4671	3766 3636	904 922	97 113	79.00 % 77.84 %	18.96 % 19.74 %	2.03 % 2.42 %
Yandex Mail	4704 4736	3635 3582	975 1041	94 113	77.27 % 75.63 %	20.73 % 21.98 %	2.00 % 2.39 %
GMX Mail	4690 4508	3536 3383	1053 1021	101 104	75.39 % 75.04 %	22.45 % 22.65 %	2.15 % 2.31 %
Zoho Mail	4688 4772	3706 3720	880 938	102 114	79.05 % 77.95 %	18.77 % 19.66 %	2.18 % 2.39 %
ProtonMail	4428 4515	3543 3546	797 851	88 118	80.01 % 78.54 %	18.00 % 18.85 %	1.99 % 2.61 %
Custom Mail	4541 4563	3682 3626	769 819	90 118	81.08 % 79.47 %	16.93 % 17.95 %	1.98 % 2.59 %
iCloud Mail	4693 4728	3465 3445	1128 1173	100 110	73.83 % 72.86 %	24.04 % 24.81 %	2.13 % 2.33 %
Tuta	4857 4836	3893 3793	872 925	92 118	80.15 % 78.43 %	17.95 % 19.13 %	1.89 % 2.44 %
Juno.com	4641 4616	3733 3645	811 859	97 112	80.44 % 78.96 %	17.47 % 18.61 %	2.09 % 2.43 %
Mailfence	4623 4874	3687 3814	839 941	97 119	79.75 % 78.25 %	18.15 % 19.31 %	2.10 % 2.44 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.