Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.984 76.811	59.005 59.546	15.410 15.637	1.569 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.65 % 77.52 %	20.28 % 20.36 %	2.06 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6026 6037	4670 4646	1222 1262	134 129	77.50 % 76.96 %	20.28 % 20.90 %	2.22 % 2.14 %
Elektronics	5985 5734	4712 4509	1157 1103	116 122	78.73 % 78.64 %	19.33 % 19.24 %	1.94 % 2.13 %
Entertainment	5674 5794	4369 4426	1184 1248	121 120	77.00 % 76.39 %	20.87 % 21.54 %	2.13 % 2.07 %
Cosmetics & Beauty	5816 5934	4553 4640	1145 1172	118 122	78.28 % 78.19 %	19.69 % 19.75 %	2.03 % 2.06 %
Food & Drink	5782 5909	4478 4558	1174 1222	130 129	77.45 % 77.14 %	20.30 % 20.68 %	2.25 % 2.18 %
Home & Garden	5826 5900	4465 4561	1239 1210	122 129	76.64 % 77.31 %	21.27 % 20.51 %	2.09 % 2.19 %
Finance	5870 5815	4778 4713	974 982	118 120	81.40 % 81.05 %	16.59 % 16.89 %	2.01 % 2.06 %
Health	5796 5884	4723 4769	949 989	124 126	81.49 % 81.05 %	16.37 % 16.81 %	2.14 % 2.14 %
Pets	5867 6051	4519 4624	1241 1293	107 134	77.02 % 76.42 %	21.15 % 21.37 %	1.82 % 2.21 %
Sport & Fitness	5831 6014	4485 4628	1221 1258	125 128	76.92 % 76.95 %	20.94 % 20.92 %	2.14 % 2.13 %
Job & Career	5718 6016	4270 4514	1337 1371	111 131	74.68 % 75.03 %	23.38 % 22.79 %	1.94 % 2.18 %
Dating	5775 5987	4232 4416	1430 1447	113 124	73.28 % 73.76 %	24.76 % 24.17 %	1.96 % 2.07 %
Other	6018 5736	4751 4542	1137 1080	130 114	78.95 % 79.18 %	18.89 % 18.83 %	2.16 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5475 5374	4055 3962	1310 1308	110 104	74.06 % 73.73 %	23.93 % 24.34 %	2.01 % 1.94 %
Outlook Mail	5393 5566	4084 4246	1201 1206	108 114	75.73 % 76.28 %	22.27 % 21.67 %	2.00 % 2.05 %
Yahoo Mail	5328 5573	4070 4248	1153 1210	105 115	76.39 % 76.22 %	21.64 % 21.71 %	1.97 % 2.06 %
AOL Mail	5392 5492	4116 4219	1164 1159	112 114	76.34 % 76.82 %	21.59 % 21.10 %	2.08 % 2.08 %
Mail.com	5597 5453	4414 4295	1067 1040	116 118	78.86 % 78.76 %	19.06 % 19.07 %	2.07 % 2.16 %
Yandex Mail	5608 5432	4337 4159	1150 1163	121 110	77.34 % 76.56 %	20.51 % 21.41 %	2.16 % 2.03 %
GMX Mail	5475 5425	4114 4118	1245 1193	116 114	75.14 % 75.91 %	22.74 % 21.99 %	2.12 % 2.10 %
Zoho Mail	5508 5553	4347 4363	1040 1069	121 121	78.92 % 78.57 %	18.88 % 19.25 %	2.20 % 2.18 %
ProtonMail	5243 5414	4211 4308	927 979	105 127	80.32 % 79.57 %	17.68 % 18.08 %	2.00 % 2.35 %
Custom Mail	5207 5273	4215 4240	886 914	106 119	80.95 % 80.41 %	17.02 % 17.33 %	2.04 % 2.26 %
iCloud Mail	5483 5457	4034 4062	1335 1286	114 109	73.57 % 74.44 %	24.35 % 23.57 %	2.08 % 2.00 %
Tuta	5533 5719	4433 4521	997 1075	103 123	80.12 % 79.05 %	18.02 % 18.80 %	1.86 % 2.15 %
Juno.com	5450 5479	4357 4386	976 975	117 118	79.94 % 80.05 %	17.91 % 17.80 %	2.15 % 2.15 %
Mailfence	5292 5601	4218 4419	959 1060	115 122	79.71 % 78.90 %	18.12 % 18.93 %	2.17 % 2.18 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.