Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.594 76.532	58.369 59.301	15.552 15.612	1.673 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 77.49 %	20.57 % 20.40 %	2.21 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 5912	4546 4544	1235 1241	139 127	76.79 % 76.86 %	20.86 % 20.99 %	2.35 % 2.15 %
Elektronics	6066 5766	4748 4517	1192 1128	126 121	78.27 % 78.34 %	19.65 % 19.56 %	2.08 % 2.10 %
Entertainment	5690 5963	4363 4535	1196 1304	131 124	76.68 % 76.05 %	21.02 % 21.87 %	2.30 % 2.08 %
Cosmetics & Beauty	5663 5998	4426 4673	1115 1202	122 123	78.16 % 77.91 %	19.69 % 20.04 %	2.15 % 2.05 %
Food & Drink	5842 5958	4495 4579	1210 1250	137 129	76.94 % 76.85 %	20.71 % 20.98 %	2.35 % 2.17 %
Home & Garden	5814 5970	4433 4625	1257 1217	124 128	76.25 % 77.47 %	21.62 % 20.39 %	2.13 % 2.14 %
Finance	5861 5740	4719 4653	1012 968	130 119	80.52 % 81.06 %	17.27 % 16.86 %	2.22 % 2.07 %
Health	5788 5751	4679 4689	975 936	134 126	80.84 % 81.53 %	16.85 % 16.28 %	2.32 % 2.19 %
Pets	5800 5989	4416 4607	1267 1252	117 130	76.14 % 76.92 %	21.84 % 20.90 %	2.02 % 2.17 %
Sport & Fitness	5748 5853	4398 4490	1216 1239	134 124	76.51 % 76.71 %	21.16 % 21.17 %	2.33 % 2.12 %
Job & Career	5561 5995	4158 4501	1293 1360	110 134	74.77 % 75.08 %	23.25 % 22.69 %	1.98 % 2.24 %
Dating	5831 5933	4242 4377	1461 1430	128 126	72.75 % 73.77 %	25.06 % 24.10 %	2.20 % 2.12 %
Other	6010 5704	4746 4511	1123 1085	141 108	78.97 % 79.08 %	18.69 % 19.02 %	2.35 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5429 5520	3982 4092	1329 1319	118 109	73.35 % 74.13 %	24.48 % 23.89 %	2.17 % 1.97 %
Outlook Mail	5332 5479	4024 4158	1191 1211	117 110	75.47 % 75.89 %	22.34 % 22.10 %	2.19 % 2.01 %
Yahoo Mail	5386 5595	4100 4278	1168 1203	118 114	76.12 % 76.46 %	21.69 % 21.50 %	2.19 % 2.04 %
AOL Mail	5472 5586	4149 4286	1204 1184	119 116	75.82 % 76.73 %	22.00 % 21.20 %	2.17 % 2.08 %
Mail.com	5540 5302	4357 4177	1058 1014	125 111	78.65 % 78.78 %	19.10 % 19.12 %	2.26 % 2.09 %
Yandex Mail	5576 5317	4308 4061	1144 1150	124 106	77.26 % 76.38 %	20.52 % 21.63 %	2.22 % 1.99 %
GMX Mail	5316 5513	3995 4162	1205 1232	116 119	75.15 % 75.49 %	22.67 % 22.35 %	2.18 % 2.16 %
Zoho Mail	5593 5551	4392 4352	1070 1075	131 124	78.53 % 78.40 %	19.13 % 19.37 %	2.34 % 2.23 %
ProtonMail	5229 5360	4171 4252	945 985	113 123	79.77 % 79.33 %	18.07 % 18.38 %	2.16 % 2.29 %
Custom Mail	5416 5286	4349 4241	945 931	122 114	80.30 % 80.23 %	17.45 % 17.61 %	2.25 % 2.16 %
iCloud Mail	5261 5371	3840 3988	1309 1275	112 108	72.99 % 74.25 %	24.88 % 23.74 %	2.13 % 2.01 %
Tuta	5326 5665	4201 4487	1011 1057	114 121	78.88 % 79.21 %	18.98 % 18.66 %	2.14 % 2.14 %
Juno.com	5439 5545	4337 4458	980 967	122 120	79.74 % 80.40 %	18.02 % 17.44 %	2.24 % 2.16 %
Mailfence	5279 5442	4164 4309	993 1009	122 124	78.88 % 79.18 %	18.81 % 18.54 %	2.31 % 2.28 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.