Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.757 65.682	49.798 50.857	13.476 13.425	1.483 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.43 %	20.81 % 20.44 %	2.29 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 4934	3842 3803	1059 1032	117 99	76.56 % 77.08 %	21.10 % 20.92 %	2.33 % 2.01 %
Elektronics	5268 5055	4081 3941	1070 1011	117 103	77.47 % 77.96 %	20.31 % 20.00 %	2.22 % 2.04 %
Entertainment	4877 4928	3714 3792	1049 1035	114 101	76.15 % 76.95 %	21.51 % 21.00 %	2.34 % 2.05 %
Cosmetics & Beauty	5033 5118	3899 3991	1018 1023	116 104	77.47 % 77.98 %	20.23 % 19.99 %	2.30 % 2.03 %
Food & Drink	4836 5034	3706 3884	1013 1036	117 114	76.63 % 77.16 %	20.95 % 20.58 %	2.42 % 2.26 %
Home & Garden	4963 5153	3784 3928	1065 1118	114 107	76.24 % 76.23 %	21.46 % 21.70 %	2.30 % 2.08 %
Finance	4914 4996	3960 4055	844 837	110 104	80.59 % 81.16 %	17.18 % 16.75 %	2.24 % 2.08 %
Health	4949 5193	3989 4178	842 905	118 110	80.60 % 80.45 %	17.01 % 17.43 %	2.38 % 2.12 %
Pets	5100 5084	3888 3890	1095 1078	117 116	76.24 % 76.51 %	21.47 % 21.20 %	2.29 % 2.28 %
Sport & Fitness	4904 5108	3766 3960	1033 1035	105 113	76.79 % 77.53 %	21.06 % 20.26 %	2.14 % 2.21 %
Job & Career	5106 4965	3775 3736	1214 1122	117 107	73.93 % 75.25 %	23.78 % 22.60 %	2.29 % 2.16 %
Dating	4960 5067	3600 3721	1256 1233	104 113	72.58 % 73.44 %	25.32 % 24.33 %	2.10 % 2.23 %
Other	4829 5047	3794 3978	918 960	117 109	78.57 % 78.82 %	19.01 % 19.02 %	2.42 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4611	3491 3416	1159 1106	108 89	73.37 % 74.08 %	24.36 % 23.99 %	2.27 % 1.93 %
Outlook Mail	4385 4718	3308 3624	983 996	94 98	75.44 % 76.81 %	22.42 % 21.11 %	2.14 % 2.08 %
Yahoo Mail	4579 4739	3476 3614	998 1025	105 100	75.91 % 76.26 %	21.80 % 21.63 %	2.29 % 2.11 %
AOL Mail	4639 4678	3493 3600	1034 979	112 99	75.30 % 76.96 %	22.29 % 20.93 %	2.41 % 2.12 %
Mail.com	4727 4706	3678 3722	941 879	108 105	77.81 % 79.09 %	19.91 % 18.68 %	2.28 % 2.23 %
Yandex Mail	4575 4695	3501 3578	976 1010	98 107	76.52 % 76.21 %	21.33 % 21.51 %	2.14 % 2.28 %
GMX Mail	4691 4660	3518 3523	1064 1042	109 95	74.99 % 75.60 %	22.68 % 22.36 %	2.32 % 2.04 %
Zoho Mail	4611 4695	3624 3696	874 904	113 95	78.59 % 78.72 %	18.95 % 19.25 %	2.45 % 2.02 %
ProtonMail	4407 4557	3471 3621	841 834	95 102	78.76 % 79.46 %	19.08 % 18.30 %	2.16 % 2.24 %
Custom Mail	4507 4681	3625 3745	784 830	98 106	80.43 % 80.00 %	17.40 % 17.73 %	2.17 % 2.26 %
iCloud Mail	4701 4774	3420 3490	1172 1184	109 100	72.75 % 73.10 %	24.93 % 24.80 %	2.32 % 2.09 %
Tuta	4933 4811	3876 3803	943 907	114 101	78.57 % 79.05 %	19.12 % 18.85 %	2.31 % 2.10 %
Juno.com	4580 4612	3638 3652	834 853	108 107	79.43 % 79.18 %	18.21 % 18.50 %	2.36 % 2.32 %
Mailfence	4664 4745	3679 3773	873 876	112 96	78.88 % 79.52 %	18.72 % 18.46 %	2.40 % 2.02 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.