Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.960 65.946	49.948 51.041	13.541 13.503	1.471 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 77.40 %	20.85 % 20.48 %	2.26 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5117 4980	3930 3830	1068 1049	119 101	76.80 % 76.91 %	20.87 % 21.06 %	2.33 % 2.03 %
Elektronics	5247 5025	4097 3920	1034 1000	116 105	78.08 % 78.01 %	19.71 % 19.90 %	2.21 % 2.09 %
Entertainment	4932 4935	3749 3777	1067 1052	116 106	76.01 % 76.53 %	21.63 % 21.32 %	2.35 % 2.15 %
Cosmetics & Beauty	5095 5214	3966 4061	1017 1045	112 108	77.84 % 77.89 %	19.96 % 20.04 %	2.20 % 2.07 %
Food & Drink	4938 5131	3775 3948	1046 1067	117 116	76.45 % 76.94 %	21.18 % 20.80 %	2.37 % 2.26 %
Home & Garden	4931 5101	3741 3921	1082 1072	108 108	75.87 % 76.87 %	21.94 % 21.02 %	2.19 % 2.12 %
Finance	4799 5025	3865 4072	825 855	109 98	80.54 % 81.03 %	17.19 % 17.01 %	2.27 % 1.95 %
Health	4950 5187	3983 4184	853 895	114 108	80.46 % 80.66 %	17.23 % 17.25 %	2.30 % 2.08 %
Pets	5072 5110	3864 3890	1091 1104	117 116	76.18 % 76.13 %	21.51 % 21.60 %	2.31 % 2.27 %
Sport & Fitness	4937 5292	3759 4096	1066 1076	112 120	76.14 % 77.40 %	21.59 % 20.33 %	2.27 % 2.27 %
Job & Career	5100 4926	3782 3681	1208 1140	110 105	74.16 % 74.73 %	23.69 % 23.14 %	2.16 % 2.13 %
Dating	4986 5051	3614 3729	1265 1216	107 106	72.48 % 73.83 %	25.37 % 24.07 %	2.15 % 2.10 %
Other	4856 4969	3823 3932	919 932	114 105	78.73 % 79.13 %	18.93 % 18.76 %	2.35 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4759 4680	3496 3457	1156 1133	107 90	73.46 % 73.87 %	24.29 % 24.21 %	2.25 % 1.92 %
Outlook Mail	4424 4799	3345 3678	989 1022	90 99	75.61 % 76.64 %	22.36 % 21.30 %	2.03 % 2.06 %
Yahoo Mail	4564 4717	3450 3592	1008 1026	106 99	75.59 % 76.15 %	22.09 % 21.75 %	2.32 % 2.10 %
AOL Mail	4596 4718	3467 3624	1021 996	108 98	75.44 % 76.81 %	22.21 % 21.11 %	2.35 % 2.08 %
Mail.com	4663 4728	3641 3731	915 895	107 102	78.08 % 78.91 %	19.62 % 18.93 %	2.29 % 2.16 %
Yandex Mail	4682 4695	3575 3578	1008 1013	99 104	76.36 % 76.21 %	21.53 % 21.58 %	2.11 % 2.22 %
GMX Mail	4714 4634	3513 3514	1092 1028	109 92	74.52 % 75.83 %	23.17 % 22.18 %	2.31 % 1.99 %
Zoho Mail	4727 4700	3686 3697	926 903	115 100	77.98 % 78.66 %	19.59 % 19.21 %	2.43 % 2.13 %
ProtonMail	4388 4492	3482 3564	813 825	93 103	79.35 % 79.34 %	18.53 % 18.37 %	2.12 % 2.29 %
Custom Mail	4435 4608	3567 3690	769 815	99 103	80.43 % 80.08 %	17.34 % 17.69 %	2.23 % 2.24 %
iCloud Mail	4740 4781	3450 3518	1177 1161	113 102	72.78 % 73.58 %	24.83 % 24.28 %	2.38 % 2.13 %
Tuta	4889 4851	3863 3837	920 913	106 101	79.01 % 79.10 %	18.82 % 18.82 %	2.17 % 2.08 %
Juno.com	4728 4656	3757 3697	863 856	108 103	79.46 % 79.40 %	18.25 % 18.38 %	2.28 % 2.21 %
Mailfence	4651 4887	3656 3864	884 917	111 106	78.61 % 79.07 %	19.01 % 18.76 %	2.39 % 2.17 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.