Rapidmail and Kit Email Deliverability Comparison

Rapidmail

Kit

In this comparison, the deliverability of Rapidmail and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.890 76.643	58.604 59.459	15.613 15.559	1.673 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.22 % 77.58 %	20.57 % 20.30 %	2.20 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5966 5965	4594 4577	1230 1261	142 127	77.00 % 76.73 %	20.62 % 21.14 %	2.38 % 2.13 %
Elektronics	5995 5786	4702 4548	1167 1115	126 123	78.43 % 78.60 %	19.47 % 19.27 %	2.10 % 2.13 %
Entertainment	5651 5907	4317 4528	1203 1255	131 124	76.39 % 76.65 %	21.29 % 21.25 %	2.32 % 2.10 %
Cosmetics & Beauty	5761 5954	4490 4658	1146 1174	125 122	77.94 % 78.23 %	19.89 % 19.72 %	2.17 % 2.05 %
Food & Drink	5853 5862	4507 4516	1208 1216	138 130	77.00 % 77.04 %	20.64 % 20.74 %	2.36 % 2.22 %
Home & Garden	5845 5934	4454 4595	1262 1212	129 127	76.20 % 77.44 %	21.59 % 20.42 %	2.21 % 2.14 %
Finance	5922 5829	4769 4725	1025 983	128 121	80.53 % 81.06 %	17.31 % 16.86 %	2.16 % 2.08 %
Health	5794 5875	4693 4778	970 974	131 123	81.00 % 81.33 %	16.74 % 16.58 %	2.26 % 2.09 %
Pets	5821 5980	4444 4592	1265 1254	112 134	76.34 % 76.79 %	21.73 % 20.97 %	1.92 % 2.24 %
Sport & Fitness	5780 5886	4425 4519	1225 1239	130 128	76.56 % 76.78 %	21.19 % 21.05 %	2.25 % 2.17 %
Job & Career	5602 5933	4181 4448	1311 1357	110 128	74.63 % 74.97 %	23.40 % 22.87 %	1.96 % 2.16 %
Dating	5841 5976	4252 4407	1462 1442	127 127	72.80 % 73.74 %	25.03 % 24.13 %	2.17 % 2.13 %
Other	6059 5756	4776 4568	1139 1077	144 111	78.82 % 79.36 %	18.80 % 18.71 %	2.38 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5427 5467	3988 4033	1323 1326	116 108	73.48 % 73.77 %	24.38 % 24.25 %	2.14 % 1.98 %
Outlook Mail	5430 5472	4105 4181	1210 1179	115 112	75.60 % 76.41 %	22.28 % 21.55 %	2.12 % 2.05 %
Yahoo Mail	5405 5648	4108 4305	1178 1227	119 116	76.00 % 76.22 %	21.79 % 21.72 %	2.20 % 2.05 %
AOL Mail	5383 5541	4081 4253	1184 1175	118 113	75.81 % 76.76 %	22.00 % 21.21 %	2.19 % 2.04 %
Mail.com	5574 5406	4380 4261	1071 1028	123 117	78.58 % 78.82 %	19.21 % 19.02 %	2.21 % 2.16 %
Yandex Mail	5612 5401	4319 4145	1167 1149	126 107	76.96 % 76.75 %	20.79 % 21.27 %	2.25 % 1.98 %
GMX Mail	5419 5515	4078 4185	1222 1210	119 120	75.25 % 75.88 %	22.55 % 21.94 %	2.20 % 2.18 %
Zoho Mail	5577 5463	4375 4294	1071 1049	131 120	78.45 % 78.60 %	19.20 % 19.20 %	2.35 % 2.20 %
ProtonMail	5221 5329	4175 4237	932 970	114 122	79.97 % 79.51 %	17.85 % 18.20 %	2.18 % 2.29 %
Custom Mail	5256 5258	4208 4221	930 918	118 119	80.06 % 80.28 %	17.69 % 17.46 %	2.25 % 2.26 %
iCloud Mail	5341 5465	3898 4065	1331 1291	112 109	72.98 % 74.38 %	24.92 % 23.62 %	2.10 % 1.99 %
Tuta	5537 5744	4381 4555	1044 1065	112 124	79.12 % 79.30 %	18.85 % 18.54 %	2.02 % 2.16 %
Juno.com	5446 5446	4348 4372	973 955	125 119	79.84 % 80.28 %	17.87 % 17.54 %	2.30 % 2.19 %
Mailfence	5262 5488	4160 4352	977 1017	125 119	79.06 % 79.30 %	18.57 % 18.53 %	2.38 % 2.17 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.