Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 75.984	59.546 59.005	15.637 15.410	1.628 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 77.65 %	20.36 % 20.28 %	2.12 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 6026	4646 4670	1262 1222	129 134	76.96 % 77.50 %	20.90 % 20.28 %	2.14 % 2.22 %
Elektronics	5734 5985	4509 4712	1103 1157	122 116	78.64 % 78.73 %	19.24 % 19.33 %	2.13 % 1.94 %
Entertainment	5794 5674	4426 4369	1248 1184	120 121	76.39 % 77.00 %	21.54 % 20.87 %	2.07 % 2.13 %
Cosmetics & Beauty	5934 5816	4640 4553	1172 1145	122 118	78.19 % 78.28 %	19.75 % 19.69 %	2.06 % 2.03 %
Food & Drink	5909 5782	4558 4478	1222 1174	129 130	77.14 % 77.45 %	20.68 % 20.30 %	2.18 % 2.25 %
Home & Garden	5900 5826	4561 4465	1210 1239	129 122	77.31 % 76.64 %	20.51 % 21.27 %	2.19 % 2.09 %
Finance	5815 5870	4713 4778	982 974	120 118	81.05 % 81.40 %	16.89 % 16.59 %	2.06 % 2.01 %
Health	5884 5796	4769 4723	989 949	126 124	81.05 % 81.49 %	16.81 % 16.37 %	2.14 % 2.14 %
Pets	6051 5867	4624 4519	1293 1241	134 107	76.42 % 77.02 %	21.37 % 21.15 %	2.21 % 1.82 %
Sport & Fitness	6014 5831	4628 4485	1258 1221	128 125	76.95 % 76.92 %	20.92 % 20.94 %	2.13 % 2.14 %
Job & Career	6016 5718	4514 4270	1371 1337	131 111	75.03 % 74.68 %	22.79 % 23.38 %	2.18 % 1.94 %
Dating	5987 5775	4416 4232	1447 1430	124 113	73.76 % 73.28 %	24.17 % 24.76 %	2.07 % 1.96 %
Other	5736 6018	4542 4751	1080 1137	114 130	79.18 % 78.95 %	18.83 % 18.89 %	1.99 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5475	3962 4055	1308 1310	104 110	73.73 % 74.06 %	24.34 % 23.93 %	1.94 % 2.01 %
Outlook Mail	5566 5393	4246 4084	1206 1201	114 108	76.28 % 75.73 %	21.67 % 22.27 %	2.05 % 2.00 %
Yahoo Mail	5573 5328	4248 4070	1210 1153	115 105	76.22 % 76.39 %	21.71 % 21.64 %	2.06 % 1.97 %
AOL Mail	5492 5392	4219 4116	1159 1164	114 112	76.82 % 76.34 %	21.10 % 21.59 %	2.08 % 2.08 %
Mail.com	5453 5597	4295 4414	1040 1067	118 116	78.76 % 78.86 %	19.07 % 19.06 %	2.16 % 2.07 %
Yandex Mail	5432 5608	4159 4337	1163 1150	110 121	76.56 % 77.34 %	21.41 % 20.51 %	2.03 % 2.16 %
GMX Mail	5425 5475	4118 4114	1193 1245	114 116	75.91 % 75.14 %	21.99 % 22.74 %	2.10 % 2.12 %
Zoho Mail	5553 5508	4363 4347	1069 1040	121 121	78.57 % 78.92 %	19.25 % 18.88 %	2.18 % 2.20 %
ProtonMail	5414 5243	4308 4211	979 927	127 105	79.57 % 80.32 %	18.08 % 17.68 %	2.35 % 2.00 %
Custom Mail	5273 5207	4240 4215	914 886	119 106	80.41 % 80.95 %	17.33 % 17.02 %	2.26 % 2.04 %
iCloud Mail	5457 5483	4062 4034	1286 1335	109 114	74.44 % 73.57 %	23.57 % 24.35 %	2.00 % 2.08 %
Tuta	5719 5533	4521 4433	1075 997	123 103	79.05 % 80.12 %	18.80 % 18.02 %	2.15 % 1.86 %
Juno.com	5479 5450	4386 4357	975 976	118 117	80.05 % 79.94 %	17.80 % 17.91 %	2.15 % 2.15 %
Mailfence	5601 5292	4419 4218	1060 959	122 115	78.90 % 79.71 %	18.93 % 18.12 %	2.18 % 2.17 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.