Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 436.190	37.223 343.348	5.651 79.100	1.542 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 78.72 %	12.72 % 18.13 %	3.47 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 33701	2910 27559	364 5247	87 895	86.58 % 81.78 %	10.83 % 15.57 %	2.59 % 2.66 %
Elektronics	3377 33461	2860 26609	395 5850	122 1002	84.69 % 79.52 %	11.70 % 17.48 %	3.61 % 2.99 %
Entertainment	3442 33394	2884 26225	441 6072	117 1097	83.79 % 78.53 %	12.81 % 18.18 %	3.40 % 3.29 %
Cosmetics & Beauty	3421 33640	2855 26388	435 6156	131 1096	83.46 % 78.44 %	12.72 % 18.30 %	3.83 % 3.26 %
Food & Drink	3326 33931	2853 27601	358 5369	115 961	85.78 % 81.34 %	10.76 % 15.82 %	3.46 % 2.83 %
Home & Garden	3577 33678	3070 27517	387 5222	120 939	85.83 % 81.71 %	10.82 % 15.51 %	3.35 % 2.79 %
Finance	3282 33034	2664 24939	486 6901	132 1194	81.17 % 75.49 %	14.81 % 20.89 %	4.02 % 3.61 %
Health	3448 33169	2836 25307	472 6764	140 1098	82.25 % 76.30 %	13.69 % 20.39 %	4.06 % 3.31 %
Pets	3305 33710	2824 27220	386 5524	95 966	85.45 % 80.75 %	11.68 % 16.39 %	2.87 % 2.87 %
Sport & Fitness	3596 33722	2991 26166	495 6462	110 1094	83.18 % 77.59 %	13.77 % 19.16 %	3.06 % 3.24 %
Job & Career	3377 33729	2745 25902	497 6663	135 1164	81.29 % 76.79 %	14.72 % 19.75 %	4.00 % 3.45 %
Dating	3528 33411	2873 24742	526 7452	129 1217	81.43 % 74.05 %	14.91 % 22.30 %	3.66 % 3.64 %
Other	3376 33610	2858 27173	409 5418	109 1019	84.66 % 80.85 %	12.11 % 16.12 %	3.23 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 42459	2669 32013	586 8979	152 1467	78.34 % 75.40 %	17.20 % 21.15 %	4.46 % 3.46 %
Outlook Mail	3397 42675	2807 32474	476 8706	114 1495	82.63 % 76.10 %	14.01 % 20.40 %	3.36 % 3.50 %
Yahoo Mail	3466 42367	2863 33166	453 7822	150 1379	82.60 % 78.28 %	13.07 % 18.46 %	4.33 % 3.25 %
AOL Mail	3328 42978	2760 33608	448 7959	120 1411	82.93 % 78.20 %	13.46 % 18.52 %	3.61 % 3.28 %
Mail.com	3516 42878	2966 34039	429 7537	121 1302	84.36 % 79.39 %	12.20 % 17.58 %	3.44 % 3.04 %
Yandex Mail	3515 42491	2901 32674	489 8361	125 1456	82.53 % 76.90 %	13.91 % 19.68 %	3.56 % 3.43 %
GMX Mail	3380 42555	2895 33775	382 7535	103 1245	85.65 % 79.37 %	11.30 % 17.71 %	3.05 % 2.93 %
Zoho Mail	3340 43076	2867 34550	377 7232	96 1294	85.84 % 80.21 %	11.29 % 16.79 %	2.87 % 3.00 %
ProtonMail	3548 42480	3058 34228	378 7072	112 1180	86.19 % 80.57 %	10.65 % 16.65 %	3.16 % 2.78 %
Custom Mail	3393 42254	2934 34559	350 6553	109 1142	86.47 % 81.79 %	10.32 % 15.51 %	3.21 % 2.70 %
iCloud Mail	3427 3321	2715 2602	562 562	150 157	79.22 % 78.35 %	16.40 % 16.92 %	4.38 % 4.73 %
Tuta	3335 3421	2867 2894	369 414	99 113	85.97 % 84.60 %	11.06 % 12.10 %	2.97 % 3.30 %
Juno.com	3364 3235	2921 2766	352 368	91 101	86.83 % 85.50 %	10.46 % 11.38 %	2.71 % 3.12 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.