Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.064	50.741 50.510	13.544 13.220	1.471 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.63 %	20.60 % 20.32 %	2.24 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5173	4006 4009	1114 1050	119 114	76.46 % 77.50 %	21.26 % 20.30 %	2.27 % 2.20 %
Elektronics	4893 5154	3832 4063	952 996	109 95	78.32 % 78.83 %	19.46 % 19.32 %	2.23 % 1.84 %
Entertainment	4949 4829	3761 3721	1078 1008	110 100	76.00 % 77.06 %	21.78 % 20.87 %	2.22 % 2.07 %
Cosmetics & Beauty	5035 5047	3924 3943	1001 1003	110 101	77.93 % 78.13 %	19.88 % 19.87 %	2.18 % 2.00 %
Food & Drink	5037 4964	3867 3839	1052 1012	118 113	76.77 % 77.34 %	20.89 % 20.39 %	2.34 % 2.28 %
Home & Garden	5043 4925	3881 3776	1047 1048	115 101	76.96 % 76.67 %	20.76 % 21.28 %	2.28 % 2.05 %
Finance	4986 4940	4022 4020	856 818	108 102	80.67 % 81.38 %	17.17 % 16.56 %	2.17 % 2.06 %
Health	5053 5003	4082 4089	860 810	111 104	80.78 % 81.73 %	17.02 % 16.19 %	2.20 % 2.08 %
Pets	5179 5030	3930 3869	1126 1068	123 93	75.88 % 76.92 %	21.74 % 21.23 %	2.37 % 1.85 %
Sport & Fitness	5135 5007	3924 3853	1093 1048	118 106	76.42 % 76.95 %	21.29 % 20.93 %	2.30 % 2.12 %
Job & Career	5132 4938	3835 3688	1180 1152	117 98	74.73 % 74.69 %	22.99 % 23.33 %	2.28 % 1.98 %
Dating	5113 4934	3758 3605	1244 1233	111 96	73.50 % 73.06 %	24.33 % 24.99 %	2.17 % 1.95 %
Other	4962 5120	3919 4035	941 974	102 111	78.98 % 78.81 %	18.96 % 19.02 %	2.06 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4655	3365 3458	1138 1101	94 96	73.20 % 74.29 %	24.76 % 23.65 %	2.04 % 2.06 %
Outlook Mail	4816 4604	3671 3490	1042 1025	103 89	76.23 % 75.80 %	21.64 % 22.26 %	2.14 % 1.93 %
Yahoo Mail	4767 4609	3614 3525	1048 994	105 90	75.81 % 76.48 %	21.98 % 21.57 %	2.20 % 1.95 %
AOL Mail	4718 4597	3609 3499	1007 1003	102 95	76.49 % 76.11 %	21.34 % 21.82 %	2.16 % 2.07 %
Mail.com	4694 4744	3673 3742	914 907	107 95	78.25 % 78.88 %	19.47 % 19.12 %	2.28 % 2.00 %
Yandex Mail	4654 4811	3551 3703	1002 1006	101 102	76.30 % 76.97 %	21.53 % 20.91 %	2.17 % 2.12 %
GMX Mail	4610 4695	3483 3525	1027 1067	100 103	75.55 % 75.08 %	22.28 % 22.73 %	2.17 % 2.19 %
Zoho Mail	4735 4693	3698 3694	926 899	111 100	78.10 % 78.71 %	19.56 % 19.16 %	2.34 % 2.13 %
ProtonMail	4580 4452	3630 3573	835 789	115 90	79.26 % 80.26 %	18.23 % 17.72 %	2.51 % 2.02 %
Custom Mail	4559 4476	3656 3620	796 768	107 88	80.19 % 80.88 %	17.46 % 17.16 %	2.35 % 1.97 %
iCloud Mail	4680 4681	3459 3456	1123 1125	98 100	73.91 % 73.83 %	24.00 % 24.03 %	2.09 % 2.14 %
Tuta	4840 4778	3809 3830	920 861	111 87	78.70 % 80.16 %	19.01 % 18.02 %	2.29 % 1.82 %
Juno.com	4625 4690	3687 3749	833 840	105 101	79.72 % 79.94 %	18.01 % 17.91 %	2.27 % 2.15 %
Mailfence	4881 4579	3836 3646	933 835	112 98	78.59 % 79.62 %	19.11 % 18.24 %	2.29 % 2.14 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.