Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 75.890	59.459 58.604	15.559 15.613	1.625 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.22 %	20.30 % 20.57 %	2.12 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5966	4577 4594	1261 1230	127 142	76.73 % 77.00 %	21.14 % 20.62 %	2.13 % 2.38 %
Elektronics	5786 5995	4548 4702	1115 1167	123 126	78.60 % 78.43 %	19.27 % 19.47 %	2.13 % 2.10 %
Entertainment	5907 5651	4528 4317	1255 1203	124 131	76.65 % 76.39 %	21.25 % 21.29 %	2.10 % 2.32 %
Cosmetics & Beauty	5954 5761	4658 4490	1174 1146	122 125	78.23 % 77.94 %	19.72 % 19.89 %	2.05 % 2.17 %
Food & Drink	5862 5853	4516 4507	1216 1208	130 138	77.04 % 77.00 %	20.74 % 20.64 %	2.22 % 2.36 %
Home & Garden	5934 5845	4595 4454	1212 1262	127 129	77.44 % 76.20 %	20.42 % 21.59 %	2.14 % 2.21 %
Finance	5829 5922	4725 4769	983 1025	121 128	81.06 % 80.53 %	16.86 % 17.31 %	2.08 % 2.16 %
Health	5875 5794	4778 4693	974 970	123 131	81.33 % 81.00 %	16.58 % 16.74 %	2.09 % 2.26 %
Pets	5980 5821	4592 4444	1254 1265	134 112	76.79 % 76.34 %	20.97 % 21.73 %	2.24 % 1.92 %
Sport & Fitness	5886 5780	4519 4425	1239 1225	128 130	76.78 % 76.56 %	21.05 % 21.19 %	2.17 % 2.25 %
Job & Career	5933 5602	4448 4181	1357 1311	128 110	74.97 % 74.63 %	22.87 % 23.40 %	2.16 % 1.96 %
Dating	5976 5841	4407 4252	1442 1462	127 127	73.74 % 72.80 %	24.13 % 25.03 %	2.13 % 2.17 %
Other	5756 6059	4568 4776	1077 1139	111 144	79.36 % 78.82 %	18.71 % 18.80 %	1.93 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5427	4033 3988	1326 1323	108 116	73.77 % 73.48 %	24.25 % 24.38 %	1.98 % 2.14 %
Outlook Mail	5472 5430	4181 4105	1179 1210	112 115	76.41 % 75.60 %	21.55 % 22.28 %	2.05 % 2.12 %
Yahoo Mail	5648 5405	4305 4108	1227 1178	116 119	76.22 % 76.00 %	21.72 % 21.79 %	2.05 % 2.20 %
AOL Mail	5541 5383	4253 4081	1175 1184	113 118	76.76 % 75.81 %	21.21 % 22.00 %	2.04 % 2.19 %
Mail.com	5406 5574	4261 4380	1028 1071	117 123	78.82 % 78.58 %	19.02 % 19.21 %	2.16 % 2.21 %
Yandex Mail	5401 5612	4145 4319	1149 1167	107 126	76.75 % 76.96 %	21.27 % 20.79 %	1.98 % 2.25 %
GMX Mail	5515 5419	4185 4078	1210 1222	120 119	75.88 % 75.25 %	21.94 % 22.55 %	2.18 % 2.20 %
Zoho Mail	5463 5577	4294 4375	1049 1071	120 131	78.60 % 78.45 %	19.20 % 19.20 %	2.20 % 2.35 %
ProtonMail	5329 5221	4237 4175	970 932	122 114	79.51 % 79.97 %	18.20 % 17.85 %	2.29 % 2.18 %
Custom Mail	5258 5256	4221 4208	918 930	119 118	80.28 % 80.06 %	17.46 % 17.69 %	2.26 % 2.25 %
iCloud Mail	5465 5341	4065 3898	1291 1331	109 112	74.38 % 72.98 %	23.62 % 24.92 %	1.99 % 2.10 %
Tuta	5744 5537	4555 4381	1065 1044	124 112	79.30 % 79.12 %	18.54 % 18.85 %	2.16 % 2.02 %
Juno.com	5446 5446	4372 4348	955 973	119 125	80.28 % 79.84 %	17.54 % 17.87 %	2.19 % 2.30 %
Mailfence	5488 5262	4352 4160	1017 977	119 125	79.30 % 79.06 %	18.53 % 18.57 %	2.17 % 2.38 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.