Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 401.141	7.409 314.199	1.114 74.453	334 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 78.33 %	12.58 % 18.56 %	3.77 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 30974	571 25224	69 4944	15 806	87.18 % 81.44 %	10.53 % 15.96 %	2.29 % 2.60 %
Elektronics	705 30755	590 24335	82 5515	33 905	83.69 % 79.13 %	11.63 % 17.93 %	4.68 % 2.94 %
Entertainment	699 30788	578 24052	90 5734	31 1002	82.69 % 78.12 %	12.88 % 18.62 %	4.43 % 3.25 %
Cosmetics & Beauty	709 30861	585 24098	90 5783	34 980	82.51 % 78.09 %	12.69 % 18.74 %	4.80 % 3.18 %
Food & Drink	659 31304	569 25357	69 5069	21 878	86.34 % 81.00 %	10.47 % 16.19 %	3.19 % 2.80 %
Home & Garden	665 30932	571 25170	71 4909	23 853	85.86 % 81.37 %	10.68 % 15.87 %	3.46 % 2.76 %
Finance	647 30454	530 22853	97 6508	20 1093	81.92 % 75.04 %	14.99 % 21.37 %	3.09 % 3.59 %
Health	694 30549	574 23162	92 6386	28 1001	82.71 % 75.82 %	13.26 % 20.90 %	4.03 % 3.28 %
Pets	663 30946	563 24881	76 5182	24 883	84.92 % 80.40 %	11.46 % 16.75 %	3.62 % 2.85 %
Sport & Fitness	726 31026	604 23962	101 6078	21 986	83.20 % 77.23 %	13.91 % 19.59 %	2.89 % 3.18 %
Job & Career	673 31048	550 23737	98 6248	25 1063	81.72 % 76.45 %	14.56 % 20.12 %	3.71 % 3.42 %
Dating	706 30714	568 22550	102 7039	36 1125	80.45 % 73.42 %	14.45 % 22.92 %	5.10 % 3.66 %
Other	656 30790	556 24818	77 5058	23 914	84.76 % 80.60 %	11.74 % 16.43 %	3.51 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 39819	544 29942	123 8514	39 1363	77.05 % 75.20 %	17.42 % 21.38 %	5.52 % 3.42 %
Outlook Mail	665 40019	549 30308	89 8317	27 1394	82.56 % 75.73 %	13.38 % 20.78 %	4.06 % 3.48 %
Yahoo Mail	687 39626	570 30924	88 7439	29 1263	82.97 % 78.04 %	12.81 % 18.77 %	4.22 % 3.19 %
AOL Mail	616 40229	507 31337	83 7581	26 1311	82.31 % 77.90 %	13.47 % 18.84 %	4.22 % 3.26 %
Mail.com	681 40092	571 31696	86 7182	24 1214	83.85 % 79.06 %	12.63 % 17.91 %	3.52 % 3.03 %
Yandex Mail	689 39847	563 30534	96 7973	30 1340	81.71 % 76.63 %	13.93 % 20.01 %	4.35 % 3.36 %
GMX Mail	701 39961	602 31559	78 7234	21 1168	85.88 % 78.97 %	11.13 % 18.10 %	3.00 % 2.92 %
Zoho Mail	656 40290	559 32187	74 6910	23 1193	85.21 % 79.89 %	11.28 % 17.15 %	3.51 % 2.96 %
ProtonMail	736 39807	638 31929	77 6779	21 1099	86.68 % 80.21 %	10.46 % 17.03 %	2.85 % 2.76 %
Custom Mail	680 39437	588 32120	67 6248	25 1069	86.47 % 81.45 %	9.85 % 15.84 %	3.68 % 2.71 %
iCloud Mail	741 667	589 525	118 114	34 28	79.49 % 78.71 %	15.92 % 17.09 %	4.59 % 4.20 %
Tuta	645 673	555 566	70 83	20 24	86.05 % 84.10 %	10.85 % 12.33 %	3.10 % 3.57 %
Juno.com	654 674	574 572	65 79	15 23	87.77 % 84.87 %	9.94 % 11.72 %	2.29 % 3.41 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.