Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 75.594	59.301 58.369	15.612 15.552	1.619 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 77.21 %	20.40 % 20.57 %	2.12 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5920	4544 4546	1241 1235	127 139	76.86 % 76.79 %	20.99 % 20.86 %	2.15 % 2.35 %
Elektronics	5766 6066	4517 4748	1128 1192	121 126	78.34 % 78.27 %	19.56 % 19.65 %	2.10 % 2.08 %
Entertainment	5963 5690	4535 4363	1304 1196	124 131	76.05 % 76.68 %	21.87 % 21.02 %	2.08 % 2.30 %
Cosmetics & Beauty	5998 5663	4673 4426	1202 1115	123 122	77.91 % 78.16 %	20.04 % 19.69 %	2.05 % 2.15 %
Food & Drink	5958 5842	4579 4495	1250 1210	129 137	76.85 % 76.94 %	20.98 % 20.71 %	2.17 % 2.35 %
Home & Garden	5970 5814	4625 4433	1217 1257	128 124	77.47 % 76.25 %	20.39 % 21.62 %	2.14 % 2.13 %
Finance	5740 5861	4653 4719	968 1012	119 130	81.06 % 80.52 %	16.86 % 17.27 %	2.07 % 2.22 %
Health	5751 5788	4689 4679	936 975	126 134	81.53 % 80.84 %	16.28 % 16.85 %	2.19 % 2.32 %
Pets	5989 5800	4607 4416	1252 1267	130 117	76.92 % 76.14 %	20.90 % 21.84 %	2.17 % 2.02 %
Sport & Fitness	5853 5748	4490 4398	1239 1216	124 134	76.71 % 76.51 %	21.17 % 21.16 %	2.12 % 2.33 %
Job & Career	5995 5561	4501 4158	1360 1293	134 110	75.08 % 74.77 %	22.69 % 23.25 %	2.24 % 1.98 %
Dating	5933 5831	4377 4242	1430 1461	126 128	73.77 % 72.75 %	24.10 % 25.06 %	2.12 % 2.20 %
Other	5704 6010	4511 4746	1085 1123	108 141	79.08 % 78.97 %	19.02 % 18.69 %	1.89 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5429	4092 3982	1319 1329	109 118	74.13 % 73.35 %	23.89 % 24.48 %	1.97 % 2.17 %
Outlook Mail	5479 5332	4158 4024	1211 1191	110 117	75.89 % 75.47 %	22.10 % 22.34 %	2.01 % 2.19 %
Yahoo Mail	5595 5386	4278 4100	1203 1168	114 118	76.46 % 76.12 %	21.50 % 21.69 %	2.04 % 2.19 %
AOL Mail	5586 5472	4286 4149	1184 1204	116 119	76.73 % 75.82 %	21.20 % 22.00 %	2.08 % 2.17 %
Mail.com	5302 5540	4177 4357	1014 1058	111 125	78.78 % 78.65 %	19.12 % 19.10 %	2.09 % 2.26 %
Yandex Mail	5317 5576	4061 4308	1150 1144	106 124	76.38 % 77.26 %	21.63 % 20.52 %	1.99 % 2.22 %
GMX Mail	5513 5316	4162 3995	1232 1205	119 116	75.49 % 75.15 %	22.35 % 22.67 %	2.16 % 2.18 %
Zoho Mail	5551 5593	4352 4392	1075 1070	124 131	78.40 % 78.53 %	19.37 % 19.13 %	2.23 % 2.34 %
ProtonMail	5360 5229	4252 4171	985 945	123 113	79.33 % 79.77 %	18.38 % 18.07 %	2.29 % 2.16 %
Custom Mail	5286 5416	4241 4349	931 945	114 122	80.23 % 80.30 %	17.61 % 17.45 %	2.16 % 2.25 %
iCloud Mail	5371 5261	3988 3840	1275 1309	108 112	74.25 % 72.99 %	23.74 % 24.88 %	2.01 % 2.13 %
Tuta	5665 5326	4487 4201	1057 1011	121 114	79.21 % 78.88 %	18.66 % 18.98 %	2.14 % 2.14 %
Juno.com	5545 5439	4458 4337	967 980	120 122	80.40 % 79.74 %	17.44 % 18.02 %	2.16 % 2.24 %
Mailfence	5442 5279	4309 4164	1009 993	124 122	79.18 % 78.88 %	18.54 % 18.81 %	2.28 % 2.31 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.