Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.021	50.481 49.316	13.230 13.356	1.420 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 77.03 %	20.38 % 20.86 %	2.19 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4985	3792 3830	1020 1035	105 124	77.48 % 76.83 %	20.84 % 20.76 %	2.15 % 2.49 %
Elektronics	5030 5060	3922 3907	1020 1060	105 122	77.97 % 77.21 %	20.28 % 20.95 %	2.09 % 2.41 %
Entertainment	4908 4845	3808 3701	1006 1032	106 119	77.59 % 76.39 %	20.50 % 21.30 %	2.16 % 2.46 %
Cosmetics & Beauty	5065 5111	3980 3966	1006 1033	100 127	78.58 % 77.60 %	19.86 % 20.21 %	1.97 % 2.48 %
Food & Drink	4988 4783	3861 3675	1016 1021	114 122	77.41 % 76.83 %	20.37 % 21.35 %	2.29 % 2.55 %
Home & Garden	5048 4833	3865 3704	1080 1025	107 120	76.56 % 76.64 %	21.39 % 21.21 %	2.12 % 2.48 %
Finance	4952 4883	3998 3918	864 860	108 119	80.74 % 80.24 %	17.45 % 17.61 %	2.18 % 2.44 %
Health	5084 4902	4083 3912	910 888	110 125	80.31 % 79.80 %	17.90 % 18.12 %	2.16 % 2.55 %
Pets	5014 5097	3851 3900	1061 1086	118 127	76.80 % 76.52 %	21.16 % 21.31 %	2.35 % 2.49 %
Sport & Fitness	5062 4851	3947 3737	1014 1004	115 110	77.97 % 77.04 %	20.03 % 20.70 %	2.27 % 2.27 %
Job & Career	4864 5045	3697 3757	1084 1205	107 120	76.01 % 74.47 %	22.29 % 23.89 %	2.20 % 2.38 %
Dating	5008 4829	3728 3546	1187 1175	111 110	74.44 % 73.43 %	23.70 % 24.33 %	2.22 % 2.28 %
Other	4994 4797	3949 3763	962 932	114 122	79.07 % 78.44 %	19.26 % 19.43 %	2.28 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4707	3460 3506	1070 1115	95 117	74.97 % 74.48 %	23.19 % 23.69 %	2.06 % 2.49 %
Outlook Mail	4732 4355	3659 3297	972 972	106 107	77.32 % 75.71 %	20.54 % 22.32 %	2.24 % 2.46 %
Yahoo Mail	4596 4606	3525 3508	976 1008	99 113	76.70 % 76.16 %	21.24 % 21.88 %	2.15 % 2.45 %
AOL Mail	4786 4688	3707 3547	993 1024	103 117	77.46 % 75.66 %	20.75 % 21.84 %	2.15 % 2.50 %
Mail.com	4724 4611	3756 3569	884 933	104 113	79.51 % 77.40 %	18.71 % 20.23 %	2.20 % 2.45 %
Yandex Mail	4809 4520	3687 3454	1032 969	108 99	76.67 % 76.42 %	21.46 % 21.44 %	2.25 % 2.19 %
GMX Mail	4636 4676	3545 3552	1018 1053	99 114	76.47 % 75.96 %	21.96 % 22.52 %	2.14 % 2.44 %
Zoho Mail	4604 4606	3626 3622	901 880	98 118	78.76 % 78.64 %	19.57 % 19.11 %	2.13 % 2.56 %
ProtonMail	4602 4471	3648 3508	873 870	100 106	79.27 % 78.46 %	18.97 % 19.46 %	2.17 % 2.37 %
Custom Mail	4653 4583	3729 3656	838 827	107 109	80.14 % 79.77 %	18.01 % 18.04 %	2.30 % 2.38 %
iCloud Mail	4683 4730	3462 3498	1135 1134	105 116	73.93 % 73.95 %	24.24 % 23.97 %	2.24 % 2.45 %
Tuta	4804 5008	3807 3942	907 969	107 125	79.25 % 78.71 %	18.88 % 19.35 %	2.23 % 2.50 %
Juno.com	4682 4631	3714 3658	883 869	108 116	79.33 % 78.99 %	18.86 % 18.76 %	2.31 % 2.50 %
Mailfence	3985 3829	3156 2999	748 733	81 97	79.20 % 78.32 %	18.77 % 19.14 %	2.03 % 2.53 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.