Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 453.961	51.860 358.213	7.987 81.360	2.148 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 78.91 %	12.88 % 17.92 %	3.46 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 35063	4091 28736	514 5396	132 931	86.36 % 81.96 %	10.85 % 15.39 %	2.79 % 2.66 %
Elektronics	4732 34810	4010 27745	563 6012	159 1053	84.74 % 79.70 %	11.90 % 17.27 %	3.36 % 3.02 %
Entertainment	4768 34724	3994 27328	621 6242	153 1154	83.77 % 78.70 %	13.02 % 17.98 %	3.21 % 3.32 %
Cosmetics & Beauty	4743 34949	3955 27489	612 6322	176 1138	83.39 % 78.65 %	12.90 % 18.09 %	3.71 % 3.26 %
Food & Drink	4671 35286	4002 28773	512 5511	157 1002	85.68 % 81.54 %	10.96 % 15.62 %	3.36 % 2.84 %
Home & Garden	4966 35139	4262 28778	546 5381	158 980	85.82 % 81.90 %	10.99 % 15.31 %	3.18 % 2.79 %
Finance	4566 34451	3691 26078	690 7113	185 1260	80.84 % 75.70 %	15.11 % 20.65 %	4.05 % 3.66 %
Health	4844 34485	3976 26399	675 6943	193 1143	82.08 % 76.55 %	13.93 % 20.13 %	3.98 % 3.31 %
Pets	4682 35171	3986 28455	552 5700	144 1016	85.13 % 80.90 %	11.79 % 16.21 %	3.08 % 2.89 %
Sport & Fitness	5030 35041	4164 27263	701 6639	165 1139	82.78 % 77.80 %	13.94 % 18.95 %	3.28 % 3.25 %
Job & Career	4664 35073	3779 26993	694 6862	191 1218	81.02 % 76.96 %	14.88 % 19.56 %	4.10 % 3.47 %
Dating	4875 34779	3965 25838	736 7661	174 1280	81.33 % 74.29 %	15.10 % 22.03 %	3.57 % 3.68 %
Other	4717 34990	3985 28338	571 5578	161 1074	84.48 % 80.99 %	12.11 % 15.94 %	3.41 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 43802	3684 33060	816 9206	212 1536	78.18 % 75.48 %	17.32 % 21.02 %	4.50 % 3.51 %
Outlook Mail	4782 44024	3927 33573	679 8901	176 1550	82.12 % 76.26 %	14.20 % 20.22 %	3.68 % 3.52 %
Yahoo Mail	4769 43670	3946 34253	635 7990	188 1427	82.74 % 78.44 %	13.32 % 18.30 %	3.94 % 3.27 %
AOL Mail	4790 44401	3982 34784	646 8150	162 1467	83.13 % 78.34 %	13.49 % 18.36 %	3.38 % 3.30 %
Mail.com	4895 44321	4120 35253	609 7714	166 1354	84.17 % 79.54 %	12.44 % 17.40 %	3.39 % 3.05 %
Yandex Mail	4946 43839	4068 33783	701 8549	177 1507	82.25 % 77.06 %	14.17 % 19.50 %	3.58 % 3.44 %
GMX Mail	4739 43921	4031 34947	547 7691	161 1283	85.06 % 79.57 %	11.54 % 17.51 %	3.40 % 2.92 %
Zoho Mail	4662 44487	3996 35758	527 7390	139 1339	85.71 % 80.38 %	11.30 % 16.61 %	2.98 % 3.01 %
ProtonMail	4884 43835	4208 35400	522 7212	154 1223	86.16 % 80.76 %	10.69 % 16.45 %	3.15 % 2.79 %
Custom Mail	4750 43573	4107 35697	498 6693	145 1183	86.46 % 81.92 %	10.48 % 15.36 %	3.05 % 2.71 %
iCloud Mail	4756 4725	3766 3704	787 790	203 231	79.18 % 78.39 %	16.55 % 16.72 %	4.27 % 4.89 %
Tuta	4679 4776	4017 4056	527 568	135 152	85.85 % 84.92 %	11.26 % 11.89 %	2.89 % 3.18 %
Juno.com	4631 4587	4008 3945	493 506	130 136	86.55 % 86.00 %	10.65 % 11.03 %	2.81 % 2.96 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.