Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.401	50.227 48.855	13.019 13.349	1.456 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.06 %	20.28 % 21.05 %	2.27 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4972	3822 3815	1000 1051	109 132	78.61 % 76.73 %	20.57 % 21.14 %	2.24 % 2.65 %
Elektronics	4984 5033	3908 3880	1013 1064	108 129	78.41 % 77.09 %	20.33 % 21.14 %	2.17 % 2.56 %
Entertainment	4853 4786	3776 3672	989 1022	107 126	77.81 % 76.72 %	20.38 % 21.35 %	2.20 % 2.63 %
Cosmetics & Beauty	5017 4944	3966 3834	993 1021	104 132	79.05 % 77.55 %	19.79 % 20.65 %	2.07 % 2.67 %
Food & Drink	5051 4745	3933 3646	1035 1023	118 130	77.87 % 76.84 %	20.49 % 21.56 %	2.34 % 2.74 %
Home & Garden	5055 4709	3884 3602	1076 1026	110 125	76.83 % 76.49 %	21.29 % 21.79 %	2.18 % 2.65 %
Finance	4966 4704	4011 3740	878 865	110 125	80.77 % 79.51 %	17.68 % 18.39 %	2.22 % 2.66 %
Health	4914 4867	3940 3861	895 919	111 133	80.18 % 79.33 %	18.21 % 18.88 %	2.26 % 2.73 %
Pets	4915 5130	3818 3925	1026 1087	117 138	77.68 % 76.51 %	20.87 % 21.19 %	2.38 % 2.69 %
Sport & Fitness	4988 4867	3921 3762	980 1005	119 120	78.61 % 77.30 %	19.65 % 20.65 %	2.39 % 2.47 %
Job & Career	4740 5081	3634 3825	1027 1189	110 132	76.67 % 75.28 %	21.67 % 23.40 %	2.32 % 2.60 %
Dating	4881 4767	3693 3531	1123 1127	114 120	75.66 % 74.07 %	23.01 % 23.64 %	2.34 % 2.52 %
Other	4973 4796	3921 3762	984 950	119 130	78.85 % 78.44 %	19.79 % 19.81 %	2.39 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4818	3520 3617	1032 1128	101 130	76.17 % 75.07 %	22.33 % 23.41 %	2.19 % 2.70 %
Outlook Mail	4643 4397	3600 3349	962 974	103 117	77.54 % 76.17 %	20.72 % 22.15 %	2.22 % 2.66 %
Yahoo Mail	4629 4570	3586 3482	959 1001	102 118	77.47 % 76.19 %	20.72 % 21.90 %	2.20 % 2.58 %
AOL Mail	4734 4821	3681 3657	982 1048	107 130	77.76 % 75.86 %	20.74 % 21.74 %	2.26 % 2.70 %
Mail.com	4748 4688	3796 3641	878 970	107 126	79.95 % 77.67 %	18.49 % 20.69 %	2.25 % 2.69 %
Yandex Mail	4825 4387	3737 3362	1026 935	116 106	77.45 % 76.64 %	21.26 % 21.31 %	2.40 % 2.42 %
GMX Mail	4693 4730	3627 3616	1016 1055	103 125	77.29 % 76.45 %	21.65 % 22.30 %	2.19 % 2.64 %
Zoho Mail	4655 4549	3691 3570	910 881	104 125	79.29 % 78.48 %	19.55 % 19.37 %	2.23 % 2.75 %
ProtonMail	4660 4585	3707 3596	897 914	107 113	79.55 % 78.43 %	19.25 % 19.93 %	2.30 % 2.46 %
Custom Mail	4697 4610	3769 3661	863 863	109 118	80.24 % 79.41 %	18.37 % 18.72 %	2.32 % 2.56 %
iCloud Mail	4629 4726	3466 3532	1071 1101	111 126	74.88 % 74.74 %	23.14 % 23.30 %	2.40 % 2.67 %
Tuta	4831 4784	3840 3730	935 948	109 132	79.49 % 77.97 %	19.35 % 19.82 %	2.26 % 2.76 %
Juno.com	4702 4652	3744 3656	885 917	111 122	79.63 % 78.59 %	18.82 % 19.71 %	2.36 % 2.62 %
Mailfence	3132 3084	2463 2386	603 614	66 84	78.64 % 77.37 %	19.25 % 19.91 %	2.11 % 2.72 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.