Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.621 64.973	50.314 50.580	13.738 13.066	1.569 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.85 %	20.94 % 20.11 %	2.39 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5042 5125	3840 3975	1080 1036	122 114	76.16 % 77.56 %	21.42 % 20.21 %	2.42 % 2.22 %
Elektronics	5023 5286	3896 4184	1009 1000	118 102	77.56 % 79.15 %	20.09 % 18.92 %	2.35 % 1.93 %
Entertainment	4933 4901	3725 3786	1090 1014	118 101	75.51 % 77.25 %	22.10 % 20.69 %	2.39 % 2.06 %
Cosmetics & Beauty	5085 5121	3936 4031	1031 990	118 100	77.40 % 78.72 %	20.28 % 19.33 %	2.32 % 1.95 %
Food & Drink	5012 4995	3825 3879	1061 1004	126 112	76.32 % 77.66 %	21.17 % 20.10 %	2.51 % 2.24 %
Home & Garden	5076 4882	3873 3754	1079 1032	124 96	76.30 % 76.89 %	21.26 % 21.14 %	2.44 % 1.97 %
Finance	5014 4835	4023 3934	879 798	112 103	80.24 % 81.37 %	17.53 % 16.50 %	2.23 % 2.13 %
Health	5057 4932	4041 4030	900 799	116 103	79.91 % 81.71 %	17.80 % 16.20 %	2.29 % 2.09 %
Pets	5164 5087	3883 3921	1147 1066	134 100	75.19 % 77.08 %	22.21 % 20.96 %	2.59 % 1.97 %
Sport & Fitness	5206 4943	3990 3798	1088 1044	128 101	76.64 % 76.84 %	20.90 % 21.12 %	2.46 % 2.04 %
Job & Career	4969 4985	3680 3742	1170 1146	119 97	74.06 % 75.07 %	23.55 % 22.99 %	2.39 % 1.95 %
Dating	5040 4899	3677 3592	1244 1214	119 93	72.96 % 73.32 %	24.68 % 24.78 %	2.36 % 1.90 %
Other	5000 4982	3925 3954	960 923	115 105	78.50 % 79.37 %	19.20 % 18.53 %	2.30 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4683 4720	3410 3512	1173 1111	100 97	72.82 % 74.41 %	25.05 % 23.54 %	2.14 % 2.06 %
Outlook Mail	4706 4484	3575 3415	1022 987	109 82	75.97 % 76.16 %	21.72 % 22.01 %	2.32 % 1.83 %
Yahoo Mail	4615 4575	3487 3530	1020 951	108 94	75.56 % 77.16 %	22.10 % 20.79 %	2.34 % 2.05 %
AOL Mail	4798 4562	3652 3477	1033 989	113 96	76.12 % 76.22 %	21.53 % 21.68 %	2.36 % 2.10 %
Mail.com	4671 4767	3636 3766	922 904	113 97	77.84 % 79.00 %	19.74 % 18.96 %	2.42 % 2.03 %
Yandex Mail	4736 4704	3582 3635	1041 975	113 94	75.63 % 77.27 %	21.98 % 20.73 %	2.39 % 2.00 %
GMX Mail	4508 4690	3383 3536	1021 1053	104 101	75.04 % 75.39 %	22.65 % 22.45 %	2.31 % 2.15 %
Zoho Mail	4772 4688	3720 3706	938 880	114 102	77.95 % 79.05 %	19.66 % 18.77 %	2.39 % 2.18 %
ProtonMail	4515 4428	3546 3543	851 797	118 88	78.54 % 80.01 %	18.85 % 18.00 %	2.61 % 1.99 %
Custom Mail	4563 4541	3626 3682	819 769	118 90	79.47 % 81.08 %	17.95 % 16.93 %	2.59 % 1.98 %
iCloud Mail	4728 4693	3445 3465	1173 1128	110 100	72.86 % 73.83 %	24.81 % 24.04 %	2.33 % 2.13 %
Tuta	4836 4857	3793 3893	925 872	118 92	78.43 % 80.15 %	19.13 % 17.95 %	2.44 % 1.89 %
Juno.com	4616 4641	3645 3733	859 811	112 97	78.96 % 80.44 %	18.61 % 17.47 %	2.43 % 2.09 %
Mailfence	4874 4623	3814 3687	941 839	119 97	78.25 % 79.75 %	19.31 % 18.15 %	2.44 % 2.10 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.