Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 64.757	50.857 49.798	13.425 13.476	1.400 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.90 %	20.44 % 20.81 %	2.13 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5018	3803 3842	1032 1059	99 117	77.08 % 76.56 %	20.92 % 21.10 %	2.01 % 2.33 %
Elektronics	5055 5268	3941 4081	1011 1070	103 117	77.96 % 77.47 %	20.00 % 20.31 %	2.04 % 2.22 %
Entertainment	4928 4877	3792 3714	1035 1049	101 114	76.95 % 76.15 %	21.00 % 21.51 %	2.05 % 2.34 %
Cosmetics & Beauty	5118 5033	3991 3899	1023 1018	104 116	77.98 % 77.47 %	19.99 % 20.23 %	2.03 % 2.30 %
Food & Drink	5034 4836	3884 3706	1036 1013	114 117	77.16 % 76.63 %	20.58 % 20.95 %	2.26 % 2.42 %
Home & Garden	5153 4963	3928 3784	1118 1065	107 114	76.23 % 76.24 %	21.70 % 21.46 %	2.08 % 2.30 %
Finance	4996 4914	4055 3960	837 844	104 110	81.16 % 80.59 %	16.75 % 17.18 %	2.08 % 2.24 %
Health	5193 4949	4178 3989	905 842	110 118	80.45 % 80.60 %	17.43 % 17.01 %	2.12 % 2.38 %
Pets	5084 5100	3890 3888	1078 1095	116 117	76.51 % 76.24 %	21.20 % 21.47 %	2.28 % 2.29 %
Sport & Fitness	5108 4904	3960 3766	1035 1033	113 105	77.53 % 76.79 %	20.26 % 21.06 %	2.21 % 2.14 %
Job & Career	4965 5106	3736 3775	1122 1214	107 117	75.25 % 73.93 %	22.60 % 23.78 %	2.16 % 2.29 %
Dating	5067 4960	3721 3600	1233 1256	113 104	73.44 % 72.58 %	24.33 % 25.32 %	2.23 % 2.10 %
Other	5047 4829	3978 3794	960 918	109 117	78.82 % 78.57 %	19.02 % 19.01 %	2.16 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4758	3416 3491	1106 1159	89 108	74.08 % 73.37 %	23.99 % 24.36 %	1.93 % 2.27 %
Outlook Mail	4718 4385	3624 3308	996 983	98 94	76.81 % 75.44 %	21.11 % 22.42 %	2.08 % 2.14 %
Yahoo Mail	4739 4579	3614 3476	1025 998	100 105	76.26 % 75.91 %	21.63 % 21.80 %	2.11 % 2.29 %
AOL Mail	4678 4639	3600 3493	979 1034	99 112	76.96 % 75.30 %	20.93 % 22.29 %	2.12 % 2.41 %
Mail.com	4706 4727	3722 3678	879 941	105 108	79.09 % 77.81 %	18.68 % 19.91 %	2.23 % 2.28 %
Yandex Mail	4695 4575	3578 3501	1010 976	107 98	76.21 % 76.52 %	21.51 % 21.33 %	2.28 % 2.14 %
GMX Mail	4660 4691	3523 3518	1042 1064	95 109	75.60 % 74.99 %	22.36 % 22.68 %	2.04 % 2.32 %
Zoho Mail	4695 4611	3696 3624	904 874	95 113	78.72 % 78.59 %	19.25 % 18.95 %	2.02 % 2.45 %
ProtonMail	4557 4407	3621 3471	834 841	102 95	79.46 % 78.76 %	18.30 % 19.08 %	2.24 % 2.16 %
Custom Mail	4681 4507	3745 3625	830 784	106 98	80.00 % 80.43 %	17.73 % 17.40 %	2.26 % 2.17 %
iCloud Mail	4774 4701	3490 3420	1184 1172	100 109	73.10 % 72.75 %	24.80 % 24.93 %	2.09 % 2.32 %
Tuta	4811 4933	3803 3876	907 943	101 114	79.05 % 78.57 %	18.85 % 19.12 %	2.10 % 2.31 %
Juno.com	4612 4580	3652 3638	853 834	107 108	79.18 % 79.43 %	18.50 % 18.21 %	2.32 % 2.36 %
Mailfence	4745 4664	3773 3679	876 873	96 112	79.52 % 78.88 %	18.46 % 18.72 %	2.02 % 2.40 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.