Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 462.676	59.155 365.444	9.240 82.513	2.475 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 78.98 %	13.04 % 17.83 %	3.49 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 35765	4672 29327	594 5475	153 963	86.22 % 82.00 %	10.96 % 15.31 %	2.82 % 2.69 %
Elektronics	5399 35483	4553 28318	653 6096	193 1069	84.33 % 79.81 %	12.09 % 17.18 %	3.57 % 3.01 %
Entertainment	5474 35412	4567 27898	723 6336	184 1178	83.43 % 78.78 %	13.21 % 17.89 %	3.36 % 3.33 %
Cosmetics & Beauty	5397 35607	4495 28038	700 6405	202 1164	83.29 % 78.74 %	12.97 % 17.99 %	3.74 % 3.27 %
Food & Drink	5336 35941	4555 29336	595 5582	186 1023	85.36 % 81.62 %	11.15 % 15.53 %	3.49 % 2.85 %
Home & Garden	5656 35829	4848 29355	632 5460	176 1014	85.71 % 81.93 %	11.17 % 15.24 %	3.11 % 2.83 %
Finance	5244 35160	4237 26647	799 7222	208 1291	80.80 % 75.79 %	15.24 % 20.54 %	3.97 % 3.67 %
Health	5525 35164	4526 26953	779 7042	220 1169	81.92 % 76.65 %	14.10 % 20.03 %	3.98 % 3.32 %
Pets	5343 35792	4543 28978	639 5776	161 1038	85.03 % 80.96 %	11.96 % 16.14 %	3.01 % 2.90 %
Sport & Fitness	5709 35722	4717 27820	803 6738	189 1164	82.62 % 77.88 %	14.07 % 18.86 %	3.31 % 3.26 %
Job & Career	5371 35725	4339 27515	811 6961	221 1249	80.79 % 77.02 %	15.10 % 19.48 %	4.11 % 3.50 %
Dating	5570 35456	4524 26384	850 7761	196 1311	81.22 % 74.41 %	15.26 % 21.89 %	3.52 % 3.70 %
Other	5427 35620	4579 28875	662 5659	186 1086	84.37 % 81.06 %	12.20 % 15.89 %	3.43 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 44467	4230 33557	948 9325	256 1585	77.84 % 75.46 %	17.45 % 20.97 %	4.71 % 3.56 %
Outlook Mail	5466 44712	4487 34124	784 9005	195 1583	82.09 % 76.32 %	14.34 % 20.14 %	3.57 % 3.54 %
Yahoo Mail	5430 44316	4481 34788	732 8079	217 1449	82.52 % 78.50 %	13.48 % 18.23 %	4.00 % 3.27 %
AOL Mail	5480 45050	4543 35324	749 8238	188 1488	82.90 % 78.41 %	13.67 % 18.29 %	3.43 % 3.30 %
Mail.com	5555 44982	4664 35800	699 7798	192 1384	83.96 % 79.59 %	12.58 % 17.34 %	3.46 % 3.08 %
Yandex Mail	5623 44497	4613 34318	806 8646	204 1533	82.04 % 77.12 %	14.33 % 19.43 %	3.63 % 3.45 %
GMX Mail	5401 44639	4587 35564	629 7773	185 1302	84.93 % 79.67 %	11.65 % 17.41 %	3.43 % 2.92 %
Zoho Mail	5360 45158	4584 36335	614 7466	162 1357	85.52 % 80.46 %	11.46 % 16.53 %	3.02 % 3.01 %
ProtonMail	5605 44487	4829 35967	608 7284	168 1236	86.16 % 80.85 %	10.85 % 16.37 %	3.00 % 2.78 %
Custom Mail	5428 44229	4684 36263	578 6766	166 1200	86.29 % 81.99 %	10.65 % 15.30 %	3.06 % 2.71 %
iCloud Mail	5431 5407	4295 4236	906 903	230 268	79.08 % 78.34 %	16.68 % 16.70 %	4.23 % 4.96 %
Tuta	5351 5471	4577 4648	613 648	161 175	85.54 % 84.96 %	11.46 % 11.84 %	3.01 % 3.20 %
Juno.com	5306 5261	4581 4520	574 582	151 159	86.34 % 85.92 %	10.82 % 11.06 %	2.85 % 3.02 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.