Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.960 65.820	49.948 51.806	13.541 12.761	1.471 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 78.71 %	20.85 % 19.39 %	2.26 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5117 5172	3930 4073	1068 1008	119 91	76.80 % 78.75 %	20.87 % 19.49 %	2.33 % 1.76 %
Elektronics	5247 5042	4097 4032	1034 909	116 101	78.08 % 79.97 %	19.71 % 18.03 %	2.21 % 2.00 %
Entertainment	4932 4959	3749 3875	1067 985	116 99	76.01 % 78.14 %	21.63 % 19.86 %	2.35 % 2.00 %
Cosmetics & Beauty	5095 5154	3966 4072	1017 991	112 91	77.84 % 79.01 %	19.96 % 19.23 %	2.20 % 1.77 %
Food & Drink	4938 5019	3775 3939	1046 984	117 96	76.45 % 78.48 %	21.18 % 19.61 %	2.37 % 1.91 %
Home & Garden	4931 5010	3741 3906	1082 1009	108 95	75.87 % 77.96 %	21.94 % 20.14 %	2.19 % 1.90 %
Finance	4799 4754	3865 3909	825 757	109 88	80.54 % 82.23 %	17.19 % 15.92 %	2.27 % 1.85 %
Health	4950 5205	3983 4277	853 826	114 102	80.46 % 82.17 %	17.23 % 15.87 %	2.30 % 1.96 %
Pets	5072 4950	3864 3849	1091 1010	117 91	76.18 % 77.76 %	21.51 % 20.40 %	2.31 % 1.84 %
Sport & Fitness	4937 5244	3759 4105	1066 1039	112 100	76.14 % 78.28 %	21.59 % 19.81 %	2.27 % 1.91 %
Job & Career	5100 5199	3782 3930	1208 1162	110 107	74.16 % 75.59 %	23.69 % 22.35 %	2.16 % 2.06 %
Dating	4986 5190	3614 3893	1265 1200	107 97	72.48 % 75.01 %	25.37 % 23.12 %	2.15 % 1.87 %
Other	4856 4922	3823 3946	919 881	114 95	78.73 % 80.17 %	18.93 % 17.90 %	2.35 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4759 4591	3496 3447	1156 1050	107 94	73.46 % 75.08 %	24.29 % 22.87 %	2.25 % 2.05 %
Outlook Mail	4424 4712	3345 3633	989 995	90 84	75.61 % 77.10 %	22.36 % 21.12 %	2.03 % 1.78 %
Yahoo Mail	4564 4814	3450 3762	1008 962	106 90	75.59 % 78.15 %	22.09 % 19.98 %	2.32 % 1.87 %
AOL Mail	4596 4686	3467 3668	1021 930	108 88	75.44 % 78.28 %	22.21 % 19.85 %	2.35 % 1.88 %
Mail.com	4663 4793	3641 3796	915 897	107 100	78.08 % 79.20 %	19.62 % 18.71 %	2.29 % 2.09 %
Yandex Mail	4682 4669	3575 3624	1008 960	99 85	76.36 % 77.62 %	21.53 % 20.56 %	2.11 % 1.82 %
GMX Mail	4714 4666	3513 3601	1092 986	109 79	74.52 % 77.18 %	23.17 % 21.13 %	2.31 % 1.69 %
Zoho Mail	4727 4712	3686 3766	926 854	115 92	77.98 % 79.92 %	19.59 % 18.12 %	2.43 % 1.95 %
ProtonMail	4388 4649	3482 3743	813 816	93 90	79.35 % 80.51 %	18.53 % 17.55 %	2.12 % 1.94 %
Custom Mail	4435 4944	3567 4057	769 793	99 94	80.43 % 82.06 %	17.34 % 16.04 %	2.23 % 1.90 %
iCloud Mail	4740 4660	3450 3484	1177 1085	113 91	72.78 % 74.76 %	24.83 % 23.28 %	2.38 % 1.95 %
Tuta	4889 4650	3863 3766	920 798	106 86	79.01 % 80.99 %	18.82 % 17.16 %	2.17 % 1.85 %
Juno.com	4728 4538	3757 3654	863 798	108 86	79.46 % 80.52 %	18.25 % 17.58 %	2.28 % 1.90 %
Mailfence	4651 4736	3656 3805	884 837	111 94	78.61 % 80.34 %	19.01 % 17.67 %	2.39 % 1.98 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.