Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.064 65.773	50.510 51.947	13.220 12.612	1.334 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.98 %	20.32 % 19.18 %	2.05 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5173 5310	4009 4188	1050 1031	114 91	77.50 % 78.87 %	20.30 % 19.42 %	2.20 % 1.71 %
Elektronics	5154 4997	4063 4000	996 894	95 103	78.83 % 80.05 %	19.32 % 17.89 %	1.84 % 2.06 %
Entertainment	4829 5126	3721 4035	1008 985	100 106	77.06 % 78.72 %	20.87 % 19.22 %	2.07 % 2.07 %
Cosmetics & Beauty	5047 5059	3943 4004	1003 971	101 84	78.13 % 79.15 %	19.87 % 19.19 %	2.00 % 1.66 %
Food & Drink	4964 5005	3839 3959	1012 954	113 92	77.34 % 79.10 %	20.39 % 19.06 %	2.28 % 1.84 %
Home & Garden	4925 4981	3776 3924	1048 965	101 92	76.67 % 78.78 %	21.28 % 19.37 %	2.05 % 1.85 %
Finance	4940 4899	4020 4030	818 788	102 81	81.38 % 82.26 %	16.56 % 16.08 %	2.06 % 1.65 %
Health	5003 5262	4089 4349	810 812	104 101	81.73 % 82.65 %	16.19 % 15.43 %	2.08 % 1.92 %
Pets	5030 5104	3869 3974	1068 1034	93 96	76.92 % 77.86 %	21.23 % 20.26 %	1.85 % 1.88 %
Sport & Fitness	5007 5006	3853 3931	1048 984	106 91	76.95 % 78.53 %	20.93 % 19.66 %	2.12 % 1.82 %
Job & Career	4938 5023	3688 3848	1152 1083	98 92	74.69 % 76.61 %	23.33 % 21.56 %	1.98 % 1.83 %
Dating	4934 5092	3605 3802	1233 1196	96 94	73.06 % 74.67 %	24.99 % 23.49 %	1.95 % 1.85 %
Other	5120 4909	4035 3903	974 915	111 91	78.81 % 79.51 %	19.02 % 18.64 %	2.17 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4655 4598	3458 3472	1101 1032	96 94	74.29 % 75.51 %	23.65 % 22.44 %	2.06 % 2.04 %
Outlook Mail	4604 4698	3490 3634	1025 982	89 82	75.80 % 77.35 %	22.26 % 20.90 %	1.93 % 1.75 %
Yahoo Mail	4609 4820	3525 3785	994 946	90 89	76.48 % 78.53 %	21.57 % 19.63 %	1.95 % 1.85 %
AOL Mail	4597 4829	3499 3783	1003 957	95 89	76.11 % 78.34 %	21.82 % 19.82 %	2.07 % 1.84 %
Mail.com	4744 4644	3742 3702	907 849	95 93	78.88 % 79.72 %	19.12 % 18.28 %	2.00 % 2.00 %
Yandex Mail	4811 4550	3703 3548	1006 923	102 79	76.97 % 77.98 %	20.91 % 20.29 %	2.12 % 1.74 %
GMX Mail	4695 4763	3525 3695	1067 985	103 83	75.08 % 77.58 %	22.73 % 20.68 %	2.19 % 1.74 %
Zoho Mail	4693 4645	3694 3704	899 854	100 87	78.71 % 79.74 %	19.16 % 18.39 %	2.13 % 1.87 %
ProtonMail	4452 4659	3573 3761	789 816	90 82	80.26 % 80.73 %	17.72 % 17.51 %	2.02 % 1.76 %
Custom Mail	4476 4775	3620 3936	768 749	88 90	80.88 % 82.43 %	17.16 % 15.69 %	1.97 % 1.88 %
iCloud Mail	4681 4684	3456 3533	1125 1064	100 87	73.83 % 75.43 %	24.03 % 22.72 %	2.14 % 1.86 %
Tuta	4778 4752	3830 3864	861 806	87 82	80.16 % 81.31 %	18.02 % 16.96 %	1.82 % 1.73 %
Juno.com	4690 4549	3749 3657	840 811	101 81	79.94 % 80.39 %	17.91 % 17.83 %	2.15 % 1.78 %
Mailfence	4579 4807	3646 3873	835 838	98 96	79.62 % 80.57 %	18.24 % 17.43 %	2.14 % 2.00 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.