Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.973 65.578	50.580 51.753	13.066 12.631	1.327 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 78.92 %	20.11 % 19.26 %	2.04 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5125 5182	3975 4097	1036 996	114 89	77.56 % 79.06 %	20.21 % 19.22 %	2.22 % 1.72 %
Elektronics	5286 5040	4184 4045	1000 899	102 96	79.15 % 80.26 %	18.92 % 17.84 %	1.93 % 1.90 %
Entertainment	4901 4982	3786 3910	1014 980	101 92	77.25 % 78.48 %	20.69 % 19.67 %	2.06 % 1.85 %
Cosmetics & Beauty	5121 5151	4031 4082	990 982	100 87	78.72 % 79.25 %	19.33 % 19.06 %	1.95 % 1.69 %
Food & Drink	4995 4897	3879 3839	1004 967	112 91	77.66 % 78.39 %	20.10 % 19.75 %	2.24 % 1.86 %
Home & Garden	4882 5029	3754 3953	1032 984	96 92	76.89 % 78.60 %	21.14 % 19.57 %	1.97 % 1.83 %
Finance	4835 4812	3934 3960	798 770	103 82	81.37 % 82.29 %	16.50 % 16.00 %	2.13 % 1.70 %
Health	4932 5213	4030 4301	799 814	103 98	81.71 % 82.51 %	16.20 % 15.61 %	2.09 % 1.88 %
Pets	5087 4967	3921 3872	1066 1007	100 88	77.08 % 77.95 %	20.96 % 20.27 %	1.97 % 1.77 %
Sport & Fitness	4943 5093	3798 3996	1044 1003	101 94	76.84 % 78.46 %	21.12 % 19.69 %	2.04 % 1.85 %
Job & Career	4985 5138	3742 3893	1146 1145	97 100	75.07 % 75.77 %	22.99 % 22.28 %	1.95 % 1.95 %
Dating	4899 5156	3592 3875	1214 1185	93 96	73.32 % 75.16 %	24.78 % 22.98 %	1.90 % 1.86 %
Other	4982 4918	3954 3930	923 899	105 89	79.37 % 79.91 %	18.53 % 18.28 %	2.11 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4637	3512 3495	1111 1051	97 91	74.41 % 75.37 %	23.54 % 22.67 %	2.06 % 1.96 %
Outlook Mail	4484 4702	3415 3636	987 984	82 82	76.16 % 77.33 %	22.01 % 20.93 %	1.83 % 1.74 %
Yahoo Mail	4575 4771	3530 3739	951 946	94 86	77.16 % 78.37 %	20.79 % 19.83 %	2.05 % 1.80 %
AOL Mail	4562 4770	3477 3738	989 949	96 83	76.22 % 78.36 %	21.68 % 19.90 %	2.10 % 1.74 %
Mail.com	4767 4638	3766 3689	904 856	97 93	79.00 % 79.54 %	18.96 % 18.46 %	2.03 % 2.01 %
Yandex Mail	4704 4560	3635 3546	975 932	94 82	77.27 % 77.76 %	20.73 % 20.44 %	2.00 % 1.80 %
GMX Mail	4690 4698	3536 3639	1053 982	101 77	75.39 % 77.46 %	22.45 % 20.90 %	2.15 % 1.64 %
Zoho Mail	4688 4680	3706 3753	880 841	102 86	79.05 % 80.19 %	18.77 % 17.97 %	2.18 % 1.84 %
ProtonMail	4428 4616	3543 3733	797 801	88 82	80.01 % 80.87 %	18.00 % 17.35 %	1.99 % 1.78 %
Custom Mail	4541 4908	3682 4036	769 781	90 91	81.08 % 82.23 %	16.93 % 15.91 %	1.98 % 1.85 %
iCloud Mail	4693 4575	3465 3430	1128 1059	100 86	73.83 % 74.97 %	24.04 % 23.15 %	2.13 % 1.88 %
Tuta	4857 4778	3893 3894	872 801	92 83	80.15 % 81.50 %	17.95 % 16.76 %	1.89 % 1.74 %
Juno.com	4641 4482	3733 3593	811 809	97 80	80.44 % 80.17 %	17.47 % 18.05 %	2.09 % 1.78 %
Mailfence	4623 4763	3687 3832	839 839	97 92	79.75 % 80.45 %	18.15 % 17.61 %	2.10 % 1.93 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.