Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.021 65.359	49.316 51.606	13.356 12.735	1.567 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 78.96 %	20.86 % 19.48 %	2.45 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4985 5014	3830 3945	1035 994	124 93	76.83 % 78.68 %	20.76 % 19.82 %	2.49 % 1.85 %
Elektronics	5060 5092	3907 4074	1060 947	122 102	77.21 % 80.01 %	20.95 % 18.60 %	2.41 % 2.00 %
Entertainment	4845 4934	3701 3860	1032 1005	119 99	76.39 % 78.23 %	21.30 % 20.37 %	2.46 % 2.01 %
Cosmetics & Beauty	5111 5064	3966 4028	1033 956	127 98	77.60 % 79.54 %	20.21 % 18.88 %	2.48 % 1.94 %
Food & Drink	4783 4890	3675 3853	1021 970	122 98	76.83 % 78.79 %	21.35 % 19.84 %	2.55 % 2.00 %
Home & Garden	4833 5163	3704 4040	1025 1040	120 106	76.64 % 78.25 %	21.21 % 20.14 %	2.48 % 2.05 %
Finance	4883 4876	3918 4002	860 807	119 97	80.24 % 82.08 %	17.61 % 16.55 %	2.44 % 1.99 %
Health	4902 5228	3912 4284	888 859	125 115	79.80 % 81.94 %	18.12 % 16.43 %	2.55 % 2.20 %
Pets	5097 4797	3900 3735	1086 969	127 93	76.52 % 77.86 %	21.31 % 20.20 %	2.49 % 1.94 %
Sport & Fitness	4851 5157	3737 4043	1004 1045	110 104	77.04 % 78.40 %	20.70 % 20.26 %	2.27 % 2.02 %
Job & Career	5045 5102	3757 3896	1205 1114	120 107	74.47 % 76.36 %	23.89 % 21.83 %	2.38 % 2.10 %
Dating	4829 5040	3546 3817	1175 1135	110 89	73.43 % 75.73 %	24.33 % 22.52 %	2.28 % 1.77 %
Other	4797 5002	3763 4029	932 894	122 105	78.44 % 80.55 %	19.43 % 17.87 %	2.54 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4721	3506 3588	1115 1066	117 96	74.48 % 76.00 %	23.69 % 22.58 %	2.49 % 2.03 %
Outlook Mail	4355 4768	3297 3709	972 997	107 89	75.71 % 77.79 %	22.32 % 20.91 %	2.46 % 1.87 %
Yahoo Mail	4606 4755	3508 3738	1008 954	113 96	76.16 % 78.61 %	21.88 % 20.06 %	2.45 % 2.02 %
AOL Mail	4688 4612	3547 3622	1024 910	117 93	75.66 % 78.53 %	21.84 % 19.73 %	2.50 % 2.02 %
Mail.com	4611 4872	3569 3882	933 897	113 104	77.40 % 79.68 %	20.23 % 18.41 %	2.45 % 2.13 %
Yandex Mail	4520 4755	3454 3714	969 974	99 97	76.42 % 78.11 %	21.44 % 20.48 %	2.19 % 2.04 %
GMX Mail	4676 4684	3552 3623	1053 983	114 92	75.96 % 77.35 %	22.52 % 20.99 %	2.44 % 1.96 %
Zoho Mail	4606 4711	3622 3771	880 857	118 96	78.64 % 80.05 %	19.11 % 18.19 %	2.56 % 2.04 %
ProtonMail	4471 4654	3508 3761	870 817	106 99	78.46 % 80.81 %	19.46 % 17.55 %	2.37 % 2.13 %
Custom Mail	4583 4750	3656 3883	827 800	109 94	79.77 % 81.75 %	18.04 % 16.84 %	2.38 % 1.98 %
iCloud Mail	4730 4883	3498 3712	1134 1103	116 96	73.95 % 76.02 %	23.97 % 22.59 %	2.45 % 1.97 %
Tuta	5008 4720	3942 3797	969 857	125 91	78.71 % 80.44 %	19.35 % 18.16 %	2.50 % 1.93 %
Juno.com	4631 4587	3658 3687	869 826	116 89	78.99 % 80.38 %	18.76 % 18.01 %	2.50 % 1.94 %
Mailfence	3829 3887	2999 3119	733 694	97 74	78.32 % 80.24 %	19.14 % 17.85 %	2.53 % 1.90 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.