Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.984 76.599	59.005 59.740	15.410 15.263	1.569 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.65 % 77.99 %	20.28 % 19.93 %	2.06 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6026 6220	4670 4836	1222 1257	134 127	77.50 % 77.75 %	20.28 % 20.21 %	2.22 % 2.04 %
Elektronics	5985 5786	4712 4580	1157 1078	116 128	78.73 % 79.16 %	19.33 % 18.63 %	1.94 % 2.21 %
Entertainment	5674 5998	4369 4669	1184 1193	121 136	77.00 % 77.84 %	20.87 % 19.89 %	2.13 % 2.27 %
Cosmetics & Beauty	5816 5849	4553 4575	1145 1165	118 109	78.28 % 78.22 %	19.69 % 19.92 %	2.03 % 1.86 %
Food & Drink	5782 5894	4478 4598	1174 1176	130 120	77.45 % 78.01 %	20.30 % 19.95 %	2.25 % 2.04 %
Home & Garden	5826 5783	4465 4504	1239 1157	122 122	76.64 % 77.88 %	21.27 % 20.01 %	2.09 % 2.11 %
Finance	5870 5673	4778 4617	974 946	118 110	81.40 % 81.39 %	16.59 % 16.68 %	2.01 % 1.94 %
Health	5796 6113	4723 4994	949 987	124 132	81.49 % 81.69 %	16.37 % 16.15 %	2.14 % 2.16 %
Pets	5867 5881	4519 4526	1241 1233	107 122	77.02 % 76.96 %	21.15 % 20.97 %	1.82 % 2.07 %
Sport & Fitness	5831 5830	4485 4503	1221 1204	125 123	76.92 % 77.24 %	20.94 % 20.65 %	2.14 % 2.11 %
Job & Career	5718 5877	4270 4448	1337 1308	111 121	74.68 % 75.68 %	23.38 % 22.26 %	1.94 % 2.06 %
Dating	5775 5955	4232 4378	1430 1450	113 127	73.28 % 73.52 %	24.76 % 24.35 %	1.96 % 2.13 %
Other	6018 5740	4751 4512	1137 1109	130 119	78.95 % 78.61 %	18.89 % 19.32 %	2.16 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5475 5291	4055 3956	1310 1218	110 117	74.06 % 74.77 %	23.93 % 23.02 %	2.01 % 2.21 %
Outlook Mail	5393 5479	4084 4183	1201 1191	108 105	75.73 % 76.35 %	22.27 % 21.74 %	2.00 % 1.92 %
Yahoo Mail	5328 5528	4070 4284	1153 1133	105 111	76.39 % 77.50 %	21.64 % 20.50 %	1.97 % 2.01 %
AOL Mail	5392 5615	4116 4344	1164 1154	112 117	76.34 % 77.36 %	21.59 % 20.55 %	2.08 % 2.08 %
Mail.com	5597 5527	4414 4348	1067 1054	116 125	78.86 % 78.67 %	19.06 % 19.07 %	2.07 % 2.26 %
Yandex Mail	5608 5285	4337 4064	1150 1114	121 107	77.34 % 76.90 %	20.51 % 21.08 %	2.16 % 2.02 %
GMX Mail	5475 5521	4114 4231	1245 1179	116 111	75.14 % 76.63 %	22.74 % 21.35 %	2.12 % 2.01 %
Zoho Mail	5508 5514	4347 4347	1040 1045	121 122	78.92 % 78.84 %	18.88 % 18.95 %	2.20 % 2.21 %
ProtonMail	5243 5370	4211 4296	927 967	105 107	80.32 % 80.00 %	17.68 % 18.01 %	2.00 % 1.99 %
Custom Mail	5207 5515	4215 4490	886 908	106 117	80.95 % 81.41 %	17.02 % 16.46 %	2.04 % 2.12 %
iCloud Mail	5483 5429	4034 4041	1335 1273	114 115	73.57 % 74.43 %	24.35 % 23.45 %	2.08 % 2.12 %
Tuta	5533 5533	4433 4442	997 987	103 104	80.12 % 80.28 %	18.02 % 17.84 %	1.86 % 1.88 %
Juno.com	5450 5298	4357 4196	976 992	117 110	79.94 % 79.20 %	17.91 % 18.72 %	2.15 % 2.08 %
Mailfence	5292 5694	4218 4518	959 1048	115 128	79.71 % 79.35 %	18.12 % 18.41 %	2.17 % 2.25 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.