Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.890 76.447	58.604 59.594	15.613 15.255	1.673 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.22 % 77.95 %	20.57 % 19.96 %	2.20 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5966 6165	4594 4799	1230 1245	142 121	77.00 % 77.84 %	20.62 % 20.19 %	2.38 % 1.96 %
Elektronics	5995 5801	4702 4574	1167 1101	126 126	78.43 % 78.85 %	19.47 % 18.98 %	2.10 % 2.17 %
Entertainment	5651 5935	4317 4609	1203 1192	131 134	76.39 % 77.66 %	21.29 % 20.08 %	2.32 % 2.26 %
Cosmetics & Beauty	5761 5909	4490 4630	1146 1161	125 118	77.94 % 78.36 %	19.89 % 19.65 %	2.17 % 2.00 %
Food & Drink	5853 5925	4507 4616	1208 1193	138 116	77.00 % 77.91 %	20.64 % 20.14 %	2.36 % 1.96 %
Home & Garden	5845 5736	4454 4462	1262 1152	129 122	76.20 % 77.79 %	21.59 % 20.08 %	2.21 % 2.13 %
Finance	5922 5654	4769 4601	1025 940	128 113	80.53 % 81.38 %	17.31 % 16.63 %	2.16 % 2.00 %
Health	5794 6047	4693 4937	970 979	131 131	81.00 % 81.64 %	16.74 % 16.19 %	2.26 % 2.17 %
Pets	5821 5834	4444 4482	1265 1227	112 125	76.34 % 76.83 %	21.73 % 21.03 %	1.92 % 2.14 %
Sport & Fitness	5780 5875	4425 4543	1225 1212	130 120	76.56 % 77.33 %	21.19 % 20.63 %	2.25 % 2.04 %
Job & Career	5602 5936	4181 4491	1311 1322	110 123	74.63 % 75.66 %	23.40 % 22.27 %	1.96 % 2.07 %
Dating	5841 5913	4252 4362	1462 1420	127 131	72.80 % 73.77 %	25.03 % 24.01 %	2.17 % 2.22 %
Other	6059 5717	4776 4488	1139 1111	144 118	78.82 % 78.50 %	18.80 % 19.43 %	2.38 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5427 5180	3988 3872	1323 1195	116 113	73.48 % 74.75 %	24.38 % 23.07 %	2.14 % 2.18 %
Outlook Mail	5430 5386	4105 4124	1210 1162	115 100	75.60 % 76.57 %	22.28 % 21.57 %	2.12 % 1.86 %
Yahoo Mail	5405 5563	4108 4313	1178 1138	119 112	76.00 % 77.53 %	21.79 % 20.46 %	2.20 % 2.01 %
AOL Mail	5383 5600	4081 4324	1184 1161	118 115	75.81 % 77.21 %	22.00 % 20.73 %	2.19 % 2.05 %
Mail.com	5574 5495	4380 4306	1071 1068	123 121	78.58 % 78.36 %	19.21 % 19.44 %	2.21 % 2.20 %
Yandex Mail	5612 5331	4319 4106	1167 1113	126 112	76.96 % 77.02 %	20.79 % 20.88 %	2.25 % 2.10 %
GMX Mail	5419 5458	4078 4182	1222 1165	119 111	75.25 % 76.62 %	22.55 % 21.34 %	2.20 % 2.03 %
Zoho Mail	5577 5570	4375 4387	1071 1064	131 119	78.45 % 78.76 %	19.20 % 19.10 %	2.35 % 2.14 %
ProtonMail	5221 5380	4175 4308	932 970	114 102	79.97 % 80.07 %	17.85 % 18.03 %	2.18 % 1.90 %
Custom Mail	5256 5522	4208 4487	930 917	118 118	80.06 % 81.26 %	17.69 % 16.61 %	2.25 % 2.14 %
iCloud Mail	5341 5350	3898 3971	1331 1265	112 114	72.98 % 74.22 %	24.92 % 23.64 %	2.10 % 2.13 %
Tuta	5537 5490	4381 4399	1044 980	112 111	79.12 % 80.13 %	18.85 % 17.85 %	2.02 % 2.02 %
Juno.com	5446 5294	4348 4205	973 971	125 118	79.84 % 79.43 %	17.87 % 18.34 %	2.30 % 2.23 %
Mailfence	5262 5828	4160 4610	977 1086	125 132	79.06 % 79.10 %	18.57 % 18.63 %	2.38 % 2.26 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.