Rapidmail and Brevo Email Deliverability Comparison

Rapidmail

Brevo

In this comparison, the deliverability of Rapidmail and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.757 65.773	49.798 51.817	13.476 12.742	1.483 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 78.78 %	20.81 % 19.37 %	2.29 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5098	3842 4004	1059 1005	117 89	76.56 % 78.54 %	21.10 % 19.71 %	2.33 % 1.75 %
Elektronics	5268 5027	4081 4033	1070 900	117 94	77.47 % 80.23 %	20.31 % 17.90 %	2.22 % 1.87 %
Entertainment	4877 4956	3714 3874	1049 990	114 92	76.15 % 78.17 %	21.51 % 19.98 %	2.34 % 1.86 %
Cosmetics & Beauty	5033 5185	3899 4113	1018 981	116 91	77.47 % 79.32 %	20.23 % 18.92 %	2.30 % 1.76 %
Food & Drink	4836 4881	3706 3831	1013 960	117 90	76.63 % 78.49 %	20.95 % 19.67 %	2.42 % 1.84 %
Home & Garden	4963 5066	3784 3952	1065 1017	114 97	76.24 % 78.01 %	21.46 % 20.08 %	2.30 % 1.91 %
Finance	4914 4793	3960 3944	844 765	110 84	80.59 % 82.29 %	17.18 % 15.96 %	2.24 % 1.75 %
Health	4949 5258	3989 4319	842 834	118 105	80.60 % 82.14 %	17.01 % 15.86 %	2.38 % 2.00 %
Pets	5100 4920	3888 3831	1095 1000	117 89	76.24 % 77.87 %	21.47 % 20.33 %	2.29 % 1.81 %
Sport & Fitness	4904 5293	3766 4141	1033 1054	105 98	76.79 % 78.24 %	21.06 % 19.91 %	2.14 % 1.85 %
Job & Career	5106 5193	3775 3925	1214 1164	117 104	73.93 % 75.58 %	23.78 % 22.41 %	2.29 % 2.00 %
Dating	4960 5104	3600 3831	1256 1185	104 88	72.58 % 75.06 %	25.32 % 23.22 %	2.10 % 1.72 %
Other	4829 4999	3794 4019	918 887	117 93	78.57 % 80.40 %	19.01 % 17.74 %	2.42 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4652	3491 3486	1159 1073	108 93	73.37 % 74.94 %	24.36 % 23.07 %	2.27 % 2.00 %
Outlook Mail	4385 4710	3308 3630	983 997	94 83	75.44 % 77.07 %	22.42 % 21.17 %	2.14 % 1.76 %
Yahoo Mail	4579 4766	3476 3727	998 951	105 88	75.91 % 78.20 %	21.80 % 19.95 %	2.29 % 1.85 %
AOL Mail	4639 4563	3493 3577	1034 905	112 81	75.30 % 78.39 %	22.29 % 19.83 %	2.41 % 1.78 %
Mail.com	4727 4838	3678 3851	941 893	108 94	77.81 % 79.60 %	19.91 % 18.46 %	2.28 % 1.94 %
Yandex Mail	4575 4670	3501 3629	976 956	98 85	76.52 % 77.71 %	21.33 % 20.47 %	2.14 % 1.82 %
GMX Mail	4691 4708	3518 3635	1064 988	109 85	74.99 % 77.21 %	22.68 % 20.99 %	2.32 % 1.81 %
Zoho Mail	4611 4698	3624 3763	874 850	113 85	78.59 % 80.10 %	18.95 % 18.09 %	2.45 % 1.81 %
ProtonMail	4407 4601	3471 3722	841 790	95 89	78.76 % 80.90 %	19.08 % 17.17 %	2.16 % 1.93 %
Custom Mail	4507 4813	3625 3948	784 774	98 91	80.43 % 82.03 %	17.40 % 16.08 %	2.17 % 1.89 %
iCloud Mail	4701 4752	3420 3560	1172 1104	109 88	72.75 % 74.92 %	24.93 % 23.23 %	2.32 % 1.85 %
Tuta	4933 4731	3876 3821	943 825	114 85	78.57 % 80.77 %	19.12 % 17.44 %	2.31 % 1.80 %
Juno.com	4580 4601	3638 3701	834 818	108 82	79.43 % 80.44 %	18.21 % 17.78 %	2.36 % 1.78 %
Mailfence	4664 4670	3679 3767	873 818	112 85	78.88 % 80.66 %	18.72 % 17.52 %	2.40 % 1.82 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.