Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.401	51.364 48.855	12.830 13.349	1.406 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 77.06 %	19.72 % 21.05 %	2.16 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4972	3866 3815	991 1051	100 132	78.61 % 76.73 %	20.15 % 21.14 %	2.03 % 2.65 %
Elektronics	5108 5033	4072 3880	959 1064	111 129	79.72 % 77.09 %	18.77 % 21.14 %	2.17 % 2.56 %
Entertainment	4998 4786	3906 3672	1030 1022	107 126	78.15 % 76.72 %	20.61 % 21.35 %	2.14 % 2.63 %
Cosmetics & Beauty	4918 4944	3916 3834	937 1021	107 132	79.63 % 77.55 %	19.05 % 20.65 %	2.18 % 2.67 %
Food & Drink	4946 4745	3896 3646	1000 1023	107 130	78.77 % 76.84 %	20.22 % 21.56 %	2.16 % 2.74 %
Home & Garden	5130 4709	4022 3602	1037 1026	111 125	78.40 % 76.49 %	20.21 % 21.79 %	2.16 % 2.65 %
Finance	4974 4704	4052 3740	862 865	106 125	81.46 % 79.51 %	17.33 % 18.39 %	2.13 % 2.66 %
Health	5111 4867	4147 3861	884 919	120 133	81.14 % 79.33 %	17.30 % 18.88 %	2.35 % 2.73 %
Pets	4854 5130	3792 3925	979 1087	101 138	78.12 % 76.51 %	20.17 % 21.19 %	2.08 % 2.69 %
Sport & Fitness	5130 4867	4034 3762	1027 1005	114 120	78.64 % 77.30 %	20.02 % 20.65 %	2.22 % 2.47 %
Job & Career	5083 5081	3906 3825	1109 1189	113 132	76.84 % 75.28 %	21.82 % 23.40 %	2.22 % 2.60 %
Dating	5012 4767	3839 3531	1113 1127	98 120	76.60 % 74.07 %	22.21 % 23.64 %	1.96 % 2.52 %
Other	4886 4796	3916 3762	902 950	111 130	80.15 % 78.44 %	18.46 % 19.81 %	2.27 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4818	3613 3617	1060 1128	103 130	76.58 % 75.07 %	22.47 % 23.41 %	2.18 % 2.70 %
Outlook Mail	4782 4397	3723 3349	1000 974	93 117	77.85 % 76.17 %	20.91 % 22.15 %	1.94 % 2.66 %
Yahoo Mail	4745 4570	3724 3482	972 1001	102 118	78.48 % 76.19 %	20.48 % 21.90 %	2.15 % 2.58 %
AOL Mail	4674 4821	3671 3657	928 1048	105 130	78.54 % 75.86 %	19.85 % 21.74 %	2.25 % 2.70 %
Mail.com	4983 4688	3975 3641	928 970	114 126	79.77 % 77.67 %	18.62 % 20.69 %	2.29 % 2.69 %
Yandex Mail	4814 4387	3774 3362	993 935	107 106	78.40 % 76.64 %	20.63 % 21.31 %	2.22 % 2.42 %
GMX Mail	4634 4730	3587 3616	975 1055	103 125	77.41 % 76.45 %	21.04 % 22.30 %	2.22 % 2.64 %
Zoho Mail	4705 4549	3768 3570	870 881	101 125	80.09 % 78.48 %	18.49 % 19.37 %	2.15 % 2.75 %
ProtonMail	4758 4585	3827 3596	870 914	111 113	80.43 % 78.43 %	18.28 % 19.93 %	2.33 % 2.46 %
Custom Mail	4799 4610	3887 3661	845 863	100 118	81.00 % 79.41 %	17.61 % 18.72 %	2.08 % 2.56 %
iCloud Mail	5008 4726	3825 3532	1104 1101	110 126	76.38 % 74.74 %	22.04 % 23.30 %	2.20 % 2.67 %
Tuta	4715 4784	3786 3730	870 948	96 132	80.30 % 77.97 %	18.45 % 19.82 %	2.04 % 2.76 %
Juno.com	4721 4652	3792 3656	875 917	101 122	80.32 % 78.59 %	18.53 % 19.71 %	2.14 % 2.62 %
Mailfence	3012 3084	2412 2386	540 614	60 84	80.08 % 77.37 %	17.93 % 19.91 %	1.99 % 2.72 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.