Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 64.960	51.806 49.948	12.761 13.541	1.253 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.89 %	19.39 % 20.85 %	1.90 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5117	4073 3930	1008 1068	91 119	78.75 % 76.80 %	19.49 % 20.87 %	1.76 % 2.33 %
Elektronics	5042 5247	4032 4097	909 1034	101 116	79.97 % 78.08 %	18.03 % 19.71 %	2.00 % 2.21 %
Entertainment	4959 4932	3875 3749	985 1067	99 116	78.14 % 76.01 %	19.86 % 21.63 %	2.00 % 2.35 %
Cosmetics & Beauty	5154 5095	4072 3966	991 1017	91 112	79.01 % 77.84 %	19.23 % 19.96 %	1.77 % 2.20 %
Food & Drink	5019 4938	3939 3775	984 1046	96 117	78.48 % 76.45 %	19.61 % 21.18 %	1.91 % 2.37 %
Home & Garden	5010 4931	3906 3741	1009 1082	95 108	77.96 % 75.87 %	20.14 % 21.94 %	1.90 % 2.19 %
Finance	4754 4799	3909 3865	757 825	88 109	82.23 % 80.54 %	15.92 % 17.19 %	1.85 % 2.27 %
Health	5205 4950	4277 3983	826 853	102 114	82.17 % 80.46 %	15.87 % 17.23 %	1.96 % 2.30 %
Pets	4950 5072	3849 3864	1010 1091	91 117	77.76 % 76.18 %	20.40 % 21.51 %	1.84 % 2.31 %
Sport & Fitness	5244 4937	4105 3759	1039 1066	100 112	78.28 % 76.14 %	19.81 % 21.59 %	1.91 % 2.27 %
Job & Career	5199 5100	3930 3782	1162 1208	107 110	75.59 % 74.16 %	22.35 % 23.69 %	2.06 % 2.16 %
Dating	5190 4986	3893 3614	1200 1265	97 107	75.01 % 72.48 %	23.12 % 25.37 %	1.87 % 2.15 %
Other	4922 4856	3946 3823	881 919	95 114	80.17 % 78.73 %	17.90 % 18.93 %	1.93 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4759	3447 3496	1050 1156	94 107	75.08 % 73.46 %	22.87 % 24.29 %	2.05 % 2.25 %
Outlook Mail	4712 4424	3633 3345	995 989	84 90	77.10 % 75.61 %	21.12 % 22.36 %	1.78 % 2.03 %
Yahoo Mail	4814 4564	3762 3450	962 1008	90 106	78.15 % 75.59 %	19.98 % 22.09 %	1.87 % 2.32 %
AOL Mail	4686 4596	3668 3467	930 1021	88 108	78.28 % 75.44 %	19.85 % 22.21 %	1.88 % 2.35 %
Mail.com	4793 4663	3796 3641	897 915	100 107	79.20 % 78.08 %	18.71 % 19.62 %	2.09 % 2.29 %
Yandex Mail	4669 4682	3624 3575	960 1008	85 99	77.62 % 76.36 %	20.56 % 21.53 %	1.82 % 2.11 %
GMX Mail	4666 4714	3601 3513	986 1092	79 109	77.18 % 74.52 %	21.13 % 23.17 %	1.69 % 2.31 %
Zoho Mail	4712 4727	3766 3686	854 926	92 115	79.92 % 77.98 %	18.12 % 19.59 %	1.95 % 2.43 %
ProtonMail	4649 4388	3743 3482	816 813	90 93	80.51 % 79.35 %	17.55 % 18.53 %	1.94 % 2.12 %
Custom Mail	4944 4435	4057 3567	793 769	94 99	82.06 % 80.43 %	16.04 % 17.34 %	1.90 % 2.23 %
iCloud Mail	4660 4740	3484 3450	1085 1177	91 113	74.76 % 72.78 %	23.28 % 24.83 %	1.95 % 2.38 %
Tuta	4650 4889	3766 3863	798 920	86 106	80.99 % 79.01 %	17.16 % 18.82 %	1.85 % 2.17 %
Juno.com	4538 4728	3654 3757	798 863	86 108	80.52 % 79.46 %	17.58 % 18.25 %	1.90 % 2.28 %
Mailfence	4736 4651	3805 3656	837 884	94 111	80.34 % 78.61 %	17.67 % 19.01 %	1.98 % 2.39 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.