Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.021	51.606 49.316	12.735 13.356	1.306 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 77.03 %	19.48 % 20.86 %	2.00 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4985	3945 3830	994 1035	93 124	78.68 % 76.83 %	19.82 % 20.76 %	1.85 % 2.49 %
Elektronics	5092 5060	4074 3907	947 1060	102 122	80.01 % 77.21 %	18.60 % 20.95 %	2.00 % 2.41 %
Entertainment	4934 4845	3860 3701	1005 1032	99 119	78.23 % 76.39 %	20.37 % 21.30 %	2.01 % 2.46 %
Cosmetics & Beauty	5064 5111	4028 3966	956 1033	98 127	79.54 % 77.60 %	18.88 % 20.21 %	1.94 % 2.48 %
Food & Drink	4890 4783	3853 3675	970 1021	98 122	78.79 % 76.83 %	19.84 % 21.35 %	2.00 % 2.55 %
Home & Garden	5163 4833	4040 3704	1040 1025	106 120	78.25 % 76.64 %	20.14 % 21.21 %	2.05 % 2.48 %
Finance	4876 4883	4002 3918	807 860	97 119	82.08 % 80.24 %	16.55 % 17.61 %	1.99 % 2.44 %
Health	5228 4902	4284 3912	859 888	115 125	81.94 % 79.80 %	16.43 % 18.12 %	2.20 % 2.55 %
Pets	4797 5097	3735 3900	969 1086	93 127	77.86 % 76.52 %	20.20 % 21.31 %	1.94 % 2.49 %
Sport & Fitness	5157 4851	4043 3737	1045 1004	104 110	78.40 % 77.04 %	20.26 % 20.70 %	2.02 % 2.27 %
Job & Career	5102 5045	3896 3757	1114 1205	107 120	76.36 % 74.47 %	21.83 % 23.89 %	2.10 % 2.38 %
Dating	5040 4829	3817 3546	1135 1175	89 110	75.73 % 73.43 %	22.52 % 24.33 %	1.77 % 2.28 %
Other	5002 4797	4029 3763	894 932	105 122	80.55 % 78.44 %	17.87 % 19.43 %	2.10 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4707	3588 3506	1066 1115	96 117	76.00 % 74.48 %	22.58 % 23.69 %	2.03 % 2.49 %
Outlook Mail	4768 4355	3709 3297	997 972	89 107	77.79 % 75.71 %	20.91 % 22.32 %	1.87 % 2.46 %
Yahoo Mail	4755 4606	3738 3508	954 1008	96 113	78.61 % 76.16 %	20.06 % 21.88 %	2.02 % 2.45 %
AOL Mail	4612 4688	3622 3547	910 1024	93 117	78.53 % 75.66 %	19.73 % 21.84 %	2.02 % 2.50 %
Mail.com	4872 4611	3882 3569	897 933	104 113	79.68 % 77.40 %	18.41 % 20.23 %	2.13 % 2.45 %
Yandex Mail	4755 4520	3714 3454	974 969	97 99	78.11 % 76.42 %	20.48 % 21.44 %	2.04 % 2.19 %
GMX Mail	4684 4676	3623 3552	983 1053	92 114	77.35 % 75.96 %	20.99 % 22.52 %	1.96 % 2.44 %
Zoho Mail	4711 4606	3771 3622	857 880	96 118	80.05 % 78.64 %	18.19 % 19.11 %	2.04 % 2.56 %
ProtonMail	4654 4471	3761 3508	817 870	99 106	80.81 % 78.46 %	17.55 % 19.46 %	2.13 % 2.37 %
Custom Mail	4750 4583	3883 3656	800 827	94 109	81.75 % 79.77 %	16.84 % 18.04 %	1.98 % 2.38 %
iCloud Mail	4883 4730	3712 3498	1103 1134	96 116	76.02 % 73.95 %	22.59 % 23.97 %	1.97 % 2.45 %
Tuta	4720 5008	3797 3942	857 969	91 125	80.44 % 78.71 %	18.16 % 19.35 %	1.93 % 2.50 %
Juno.com	4587 4631	3687 3658	826 869	89 116	80.38 % 78.99 %	18.01 % 18.76 %	1.94 % 2.50 %
Mailfence	3887 3829	3119 2999	694 733	74 97	80.24 % 78.32 %	17.85 % 19.14 %	1.90 % 2.53 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.