Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.757	51.817 49.798	12.742 13.476	1.214 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.90 %	19.37 % 20.81 %	1.85 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5018	4004 3842	1005 1059	89 117	78.54 % 76.56 %	19.71 % 21.10 %	1.75 % 2.33 %
Elektronics	5027 5268	4033 4081	900 1070	94 117	80.23 % 77.47 %	17.90 % 20.31 %	1.87 % 2.22 %
Entertainment	4956 4877	3874 3714	990 1049	92 114	78.17 % 76.15 %	19.98 % 21.51 %	1.86 % 2.34 %
Cosmetics & Beauty	5185 5033	4113 3899	981 1018	91 116	79.32 % 77.47 %	18.92 % 20.23 %	1.76 % 2.30 %
Food & Drink	4881 4836	3831 3706	960 1013	90 117	78.49 % 76.63 %	19.67 % 20.95 %	1.84 % 2.42 %
Home & Garden	5066 4963	3952 3784	1017 1065	97 114	78.01 % 76.24 %	20.08 % 21.46 %	1.91 % 2.30 %
Finance	4793 4914	3944 3960	765 844	84 110	82.29 % 80.59 %	15.96 % 17.18 %	1.75 % 2.24 %
Health	5258 4949	4319 3989	834 842	105 118	82.14 % 80.60 %	15.86 % 17.01 %	2.00 % 2.38 %
Pets	4920 5100	3831 3888	1000 1095	89 117	77.87 % 76.24 %	20.33 % 21.47 %	1.81 % 2.29 %
Sport & Fitness	5293 4904	4141 3766	1054 1033	98 105	78.24 % 76.79 %	19.91 % 21.06 %	1.85 % 2.14 %
Job & Career	5193 5106	3925 3775	1164 1214	104 117	75.58 % 73.93 %	22.41 % 23.78 %	2.00 % 2.29 %
Dating	5104 4960	3831 3600	1185 1256	88 104	75.06 % 72.58 %	23.22 % 25.32 %	1.72 % 2.10 %
Other	4999 4829	4019 3794	887 918	93 117	80.40 % 78.57 %	17.74 % 19.01 %	1.86 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4758	3486 3491	1073 1159	93 108	74.94 % 73.37 %	23.07 % 24.36 %	2.00 % 2.27 %
Outlook Mail	4710 4385	3630 3308	997 983	83 94	77.07 % 75.44 %	21.17 % 22.42 %	1.76 % 2.14 %
Yahoo Mail	4766 4579	3727 3476	951 998	88 105	78.20 % 75.91 %	19.95 % 21.80 %	1.85 % 2.29 %
AOL Mail	4563 4639	3577 3493	905 1034	81 112	78.39 % 75.30 %	19.83 % 22.29 %	1.78 % 2.41 %
Mail.com	4838 4727	3851 3678	893 941	94 108	79.60 % 77.81 %	18.46 % 19.91 %	1.94 % 2.28 %
Yandex Mail	4670 4575	3629 3501	956 976	85 98	77.71 % 76.52 %	20.47 % 21.33 %	1.82 % 2.14 %
GMX Mail	4708 4691	3635 3518	988 1064	85 109	77.21 % 74.99 %	20.99 % 22.68 %	1.81 % 2.32 %
Zoho Mail	4698 4611	3763 3624	850 874	85 113	80.10 % 78.59 %	18.09 % 18.95 %	1.81 % 2.45 %
ProtonMail	4601 4407	3722 3471	790 841	89 95	80.90 % 78.76 %	17.17 % 19.08 %	1.93 % 2.16 %
Custom Mail	4813 4507	3948 3625	774 784	91 98	82.03 % 80.43 %	16.08 % 17.40 %	1.89 % 2.17 %
iCloud Mail	4752 4701	3560 3420	1104 1172	88 109	74.92 % 72.75 %	23.23 % 24.93 %	1.85 % 2.32 %
Tuta	4731 4933	3821 3876	825 943	85 114	80.77 % 78.57 %	17.44 % 19.12 %	1.80 % 2.31 %
Juno.com	4601 4580	3701 3638	818 834	82 108	80.44 % 79.43 %	17.78 % 18.21 %	1.78 % 2.36 %
Mailfence	4670 4664	3767 3679	818 873	85 112	80.66 % 78.88 %	17.52 % 18.72 %	1.82 % 2.40 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.