Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.064	51.947 50.510	12.612 13.220	1.214 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.63 %	19.18 % 20.32 %	1.85 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5173	4188 4009	1031 1050	91 114	78.87 % 77.50 %	19.42 % 20.30 %	1.71 % 2.20 %
Elektronics	4997 5154	4000 4063	894 996	103 95	80.05 % 78.83 %	17.89 % 19.32 %	2.06 % 1.84 %
Entertainment	5126 4829	4035 3721	985 1008	106 100	78.72 % 77.06 %	19.22 % 20.87 %	2.07 % 2.07 %
Cosmetics & Beauty	5059 5047	4004 3943	971 1003	84 101	79.15 % 78.13 %	19.19 % 19.87 %	1.66 % 2.00 %
Food & Drink	5005 4964	3959 3839	954 1012	92 113	79.10 % 77.34 %	19.06 % 20.39 %	1.84 % 2.28 %
Home & Garden	4981 4925	3924 3776	965 1048	92 101	78.78 % 76.67 %	19.37 % 21.28 %	1.85 % 2.05 %
Finance	4899 4940	4030 4020	788 818	81 102	82.26 % 81.38 %	16.08 % 16.56 %	1.65 % 2.06 %
Health	5262 5003	4349 4089	812 810	101 104	82.65 % 81.73 %	15.43 % 16.19 %	1.92 % 2.08 %
Pets	5104 5030	3974 3869	1034 1068	96 93	77.86 % 76.92 %	20.26 % 21.23 %	1.88 % 1.85 %
Sport & Fitness	5006 5007	3931 3853	984 1048	91 106	78.53 % 76.95 %	19.66 % 20.93 %	1.82 % 2.12 %
Job & Career	5023 4938	3848 3688	1083 1152	92 98	76.61 % 74.69 %	21.56 % 23.33 %	1.83 % 1.98 %
Dating	5092 4934	3802 3605	1196 1233	94 96	74.67 % 73.06 %	23.49 % 24.99 %	1.85 % 1.95 %
Other	4909 5120	3903 4035	915 974	91 111	79.51 % 78.81 %	18.64 % 19.02 %	1.85 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4655	3472 3458	1032 1101	94 96	75.51 % 74.29 %	22.44 % 23.65 %	2.04 % 2.06 %
Outlook Mail	4698 4604	3634 3490	982 1025	82 89	77.35 % 75.80 %	20.90 % 22.26 %	1.75 % 1.93 %
Yahoo Mail	4820 4609	3785 3525	946 994	89 90	78.53 % 76.48 %	19.63 % 21.57 %	1.85 % 1.95 %
AOL Mail	4829 4597	3783 3499	957 1003	89 95	78.34 % 76.11 %	19.82 % 21.82 %	1.84 % 2.07 %
Mail.com	4644 4744	3702 3742	849 907	93 95	79.72 % 78.88 %	18.28 % 19.12 %	2.00 % 2.00 %
Yandex Mail	4550 4811	3548 3703	923 1006	79 102	77.98 % 76.97 %	20.29 % 20.91 %	1.74 % 2.12 %
GMX Mail	4763 4695	3695 3525	985 1067	83 103	77.58 % 75.08 %	20.68 % 22.73 %	1.74 % 2.19 %
Zoho Mail	4645 4693	3704 3694	854 899	87 100	79.74 % 78.71 %	18.39 % 19.16 %	1.87 % 2.13 %
ProtonMail	4659 4452	3761 3573	816 789	82 90	80.73 % 80.26 %	17.51 % 17.72 %	1.76 % 2.02 %
Custom Mail	4775 4476	3936 3620	749 768	90 88	82.43 % 80.88 %	15.69 % 17.16 %	1.88 % 1.97 %
iCloud Mail	4684 4681	3533 3456	1064 1125	87 100	75.43 % 73.83 %	22.72 % 24.03 %	1.86 % 2.14 %
Tuta	4752 4778	3864 3830	806 861	82 87	81.31 % 80.16 %	16.96 % 18.02 %	1.73 % 1.82 %
Juno.com	4549 4690	3657 3749	811 840	81 101	80.39 % 79.94 %	17.83 % 17.91 %	1.78 % 2.15 %
Mailfence	4807 4579	3873 3646	838 835	96 98	80.57 % 79.62 %	17.43 % 18.24 %	2.00 % 2.14 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.