Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 75.890	59.594 58.604	15.255 15.613	1.598 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.22 %	19.96 % 20.57 %	2.09 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5966	4799 4594	1245 1230	121 142	77.84 % 77.00 %	20.19 % 20.62 %	1.96 % 2.38 %
Elektronics	5801 5995	4574 4702	1101 1167	126 126	78.85 % 78.43 %	18.98 % 19.47 %	2.17 % 2.10 %
Entertainment	5935 5651	4609 4317	1192 1203	134 131	77.66 % 76.39 %	20.08 % 21.29 %	2.26 % 2.32 %
Cosmetics & Beauty	5909 5761	4630 4490	1161 1146	118 125	78.36 % 77.94 %	19.65 % 19.89 %	2.00 % 2.17 %
Food & Drink	5925 5853	4616 4507	1193 1208	116 138	77.91 % 77.00 %	20.14 % 20.64 %	1.96 % 2.36 %
Home & Garden	5736 5845	4462 4454	1152 1262	122 129	77.79 % 76.20 %	20.08 % 21.59 %	2.13 % 2.21 %
Finance	5654 5922	4601 4769	940 1025	113 128	81.38 % 80.53 %	16.63 % 17.31 %	2.00 % 2.16 %
Health	6047 5794	4937 4693	979 970	131 131	81.64 % 81.00 %	16.19 % 16.74 %	2.17 % 2.26 %
Pets	5834 5821	4482 4444	1227 1265	125 112	76.83 % 76.34 %	21.03 % 21.73 %	2.14 % 1.92 %
Sport & Fitness	5875 5780	4543 4425	1212 1225	120 130	77.33 % 76.56 %	20.63 % 21.19 %	2.04 % 2.25 %
Job & Career	5936 5602	4491 4181	1322 1311	123 110	75.66 % 74.63 %	22.27 % 23.40 %	2.07 % 1.96 %
Dating	5913 5841	4362 4252	1420 1462	131 127	73.77 % 72.80 %	24.01 % 25.03 %	2.22 % 2.17 %
Other	5717 6059	4488 4776	1111 1139	118 144	78.50 % 78.82 %	19.43 % 18.80 %	2.06 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5427	3872 3988	1195 1323	113 116	74.75 % 73.48 %	23.07 % 24.38 %	2.18 % 2.14 %
Outlook Mail	5386 5430	4124 4105	1162 1210	100 115	76.57 % 75.60 %	21.57 % 22.28 %	1.86 % 2.12 %
Yahoo Mail	5563 5405	4313 4108	1138 1178	112 119	77.53 % 76.00 %	20.46 % 21.79 %	2.01 % 2.20 %
AOL Mail	5600 5383	4324 4081	1161 1184	115 118	77.21 % 75.81 %	20.73 % 22.00 %	2.05 % 2.19 %
Mail.com	5495 5574	4306 4380	1068 1071	121 123	78.36 % 78.58 %	19.44 % 19.21 %	2.20 % 2.21 %
Yandex Mail	5331 5612	4106 4319	1113 1167	112 126	77.02 % 76.96 %	20.88 % 20.79 %	2.10 % 2.25 %
GMX Mail	5458 5419	4182 4078	1165 1222	111 119	76.62 % 75.25 %	21.34 % 22.55 %	2.03 % 2.20 %
Zoho Mail	5570 5577	4387 4375	1064 1071	119 131	78.76 % 78.45 %	19.10 % 19.20 %	2.14 % 2.35 %
ProtonMail	5380 5221	4308 4175	970 932	102 114	80.07 % 79.97 %	18.03 % 17.85 %	1.90 % 2.18 %
Custom Mail	5522 5256	4487 4208	917 930	118 118	81.26 % 80.06 %	16.61 % 17.69 %	2.14 % 2.25 %
iCloud Mail	5350 5341	3971 3898	1265 1331	114 112	74.22 % 72.98 %	23.64 % 24.92 %	2.13 % 2.10 %
Tuta	5490 5537	4399 4381	980 1044	111 112	80.13 % 79.12 %	17.85 % 18.85 %	2.02 % 2.02 %
Juno.com	5294 5446	4205 4348	971 973	118 125	79.43 % 79.84 %	18.34 % 17.87 %	2.23 % 2.30 %
Mailfence	5828 5262	4610 4160	1086 977	132 125	79.10 % 79.06 %	18.63 % 18.57 %	2.26 % 2.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.