Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 75.594	59.424 58.369	15.476 15.552	1.640 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.21 %	20.22 % 20.57 %	2.14 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5920	4747 4546	1274 1235	127 139	77.21 % 76.79 %	20.72 % 20.86 %	2.07 % 2.35 %
Elektronics	5858 6066	4578 4748	1146 1192	134 126	78.15 % 78.27 %	19.56 % 19.65 %	2.29 % 2.08 %
Entertainment	5986 5690	4636 4363	1215 1196	135 131	77.45 % 76.68 %	20.30 % 21.02 %	2.26 % 2.30 %
Cosmetics & Beauty	5862 5663	4573 4426	1169 1115	120 122	78.01 % 78.16 %	19.94 % 19.69 %	2.05 % 2.15 %
Food & Drink	5934 5842	4600 4495	1214 1210	120 137	77.52 % 76.94 %	20.46 % 20.71 %	2.02 % 2.35 %
Home & Garden	5711 5814	4435 4433	1152 1257	124 124	77.66 % 76.25 %	20.17 % 21.62 %	2.17 % 2.13 %
Finance	5782 5861	4684 4719	979 1012	119 130	81.01 % 80.52 %	16.93 % 17.27 %	2.06 % 2.22 %
Health	6007 5788	4890 4679	986 975	131 134	81.41 % 80.84 %	16.41 % 16.85 %	2.18 % 2.32 %
Pets	5843 5800	4488 4416	1232 1267	123 117	76.81 % 76.14 %	21.09 % 21.84 %	2.11 % 2.02 %
Sport & Fitness	5987 5748	4615 4398	1242 1216	130 134	77.08 % 76.51 %	20.74 % 21.16 %	2.17 % 2.33 %
Job & Career	5881 5561	4431 4158	1328 1293	122 110	75.34 % 74.77 %	22.58 % 23.25 %	2.07 % 1.98 %
Dating	5925 5831	4352 4242	1437 1461	136 128	73.45 % 72.75 %	24.25 % 25.06 %	2.30 % 2.20 %
Other	5616 6010	4395 4746	1102 1123	119 141	78.26 % 78.97 %	19.62 % 18.69 %	2.12 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5429	3846 3982	1205 1329	114 118	74.46 % 73.35 %	23.33 % 24.48 %	2.21 % 2.17 %
Outlook Mail	5361 5332	4091 4024	1167 1191	103 117	76.31 % 75.47 %	21.77 % 22.34 %	1.92 % 2.19 %
Yahoo Mail	5541 5386	4276 4100	1148 1168	117 118	77.17 % 76.12 %	20.72 % 21.69 %	2.11 % 2.19 %
AOL Mail	5670 5472	4351 4149	1197 1204	122 119	76.74 % 75.82 %	21.11 % 22.00 %	2.15 % 2.17 %
Mail.com	5500 5540	4301 4357	1075 1058	124 125	78.20 % 78.65 %	19.55 % 19.10 %	2.25 % 2.26 %
Yandex Mail	5488 5576	4197 4308	1170 1144	121 124	76.48 % 77.26 %	21.32 % 20.52 %	2.20 % 2.22 %
GMX Mail	5359 5316	4084 3995	1160 1205	115 116	76.21 % 75.15 %	21.65 % 22.67 %	2.15 % 2.18 %
Zoho Mail	5524 5593	4339 4392	1065 1070	120 131	78.55 % 78.53 %	19.28 % 19.13 %	2.17 % 2.34 %
ProtonMail	5358 5229	4262 4171	990 945	106 113	79.54 % 79.77 %	18.48 % 18.07 %	1.98 % 2.16 %
Custom Mail	5549 5416	4487 4349	944 945	118 122	80.86 % 80.30 %	17.01 % 17.45 %	2.13 % 2.25 %
iCloud Mail	5464 5261	4030 3840	1315 1309	119 112	73.76 % 72.99 %	24.07 % 24.88 %	2.18 % 2.13 %
Tuta	5503 5326	4397 4201	994 1011	112 114	79.90 % 78.88 %	18.06 % 18.98 %	2.04 % 2.14 %
Juno.com	5312 5439	4227 4337	966 980	119 122	79.57 % 79.74 %	18.19 % 18.02 %	2.24 % 2.24 %
Mailfence	5746 5279	4536 4164	1080 993	130 122	78.94 % 78.88 %	18.80 % 18.81 %	2.26 % 2.31 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.