Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 75.947	59.540 58.113	15.518 15.989	1.636 1.845

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.52 %	20.23 % 21.05 %	2.13 % 2.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 6000	4749 4581	1272 1268	125 151	77.27 % 76.35 %	20.70 % 21.13 %	2.03 % 2.52 %
Elektronics	5976 6019	4658 4666	1182 1221	136 132	77.95 % 77.52 %	19.78 % 20.29 %	2.28 % 2.19 %
Entertainment	6047 5738	4656 4348	1257 1247	134 143	77.00 % 75.78 %	20.79 % 21.73 %	2.22 % 2.49 %
Cosmetics & Beauty	5761 5721	4509 4439	1131 1146	121 136	78.27 % 77.59 %	19.63 % 20.03 %	2.10 % 2.38 %
Food & Drink	5989 5897	4644 4501	1224 1247	121 149	77.54 % 76.33 %	20.44 % 21.15 %	2.02 % 2.53 %
Home & Garden	5719 5697	4435 4305	1162 1255	122 137	77.55 % 75.57 %	20.32 % 22.03 %	2.13 % 2.40 %
Finance	5914 5918	4794 4712	997 1058	123 148	81.06 % 79.62 %	16.86 % 17.88 %	2.08 % 2.50 %
Health	5996 5872	4889 4692	978 1030	129 150	81.54 % 79.90 %	16.31 % 17.54 %	2.15 % 2.55 %
Pets	5838 5832	4493 4392	1221 1306	124 134	76.96 % 75.31 %	20.91 % 22.39 %	2.12 % 2.30 %
Sport & Fitness	5824 5813	4484 4428	1212 1242	128 143	76.99 % 76.17 %	20.81 % 21.37 %	2.20 % 2.46 %
Job & Career	5877 5522	4436 4089	1321 1309	120 124	75.48 % 74.05 %	22.48 % 23.71 %	2.04 % 2.25 %
Dating	5956 5841	4368 4206	1455 1491	133 144	73.34 % 72.01 %	24.43 % 25.53 %	2.23 % 2.47 %
Other	5651 6077	4425 4754	1106 1169	120 154	78.30 % 78.23 %	19.57 % 19.24 %	2.12 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5377	3939 3919	1226 1327	111 131	74.66 % 72.88 %	23.24 % 24.68 %	2.10 % 2.44 %
Outlook Mail	5355 5385	4086 4014	1164 1237	105 134	76.30 % 74.54 %	21.74 % 22.97 %	1.96 % 2.49 %
Yahoo Mail	5484 5453	4234 4122	1138 1201	112 130	77.21 % 75.59 %	20.75 % 22.02 %	2.04 % 2.38 %
AOL Mail	5734 5547	4401 4171	1205 1242	128 134	76.75 % 75.19 %	21.01 % 22.39 %	2.23 % 2.42 %
Mail.com	5428 5564	4257 4323	1048 1107	123 134	78.43 % 77.70 %	19.31 % 19.90 %	2.27 % 2.41 %
Yandex Mail	5461 5566	4172 4229	1166 1205	123 132	76.40 % 75.98 %	21.35 % 21.65 %	2.25 % 2.37 %
GMX Mail	5409 5330	4122 3979	1174 1221	113 130	76.21 % 74.65 %	21.70 % 22.91 %	2.09 % 2.44 %
Zoho Mail	5565 5635	4372 4386	1072 1107	121 142	78.56 % 77.83 %	19.26 % 19.65 %	2.17 % 2.52 %
ProtonMail	5375 5261	4274 4158	995 975	106 128	79.52 % 79.03 %	18.51 % 18.53 %	1.97 % 2.43 %
Custom Mail	5542 5387	4483 4285	941 966	118 136	80.89 % 79.54 %	16.98 % 17.93 %	2.13 % 2.52 %
iCloud Mail	5575 5390	4113 3899	1342 1363	120 128	73.78 % 72.34 %	24.07 % 25.29 %	2.15 % 2.37 %
Tuta	5508 5276	4389 4142	1007 1013	112 121	79.68 % 78.51 %	18.28 % 19.20 %	2.03 % 2.29 %
Juno.com	5258 5518	4189 4360	954 1022	115 136	79.67 % 79.01 %	18.14 % 18.52 %	2.19 % 2.46 %
Mailfence	5724 5258	4509 4126	1086 1003	129 129	78.77 % 78.47 %	18.97 % 19.08 %	2.25 % 2.45 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.