Brevo and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 462.676	55.011 365.444	12.517 82.513	3.337 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.98 %	17.66 % 17.83 %	4.71 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35765	4372 29327	864 5475	229 963	80.00 % 82.00 %	15.81 % 15.31 %	4.19 % 2.69 %
Elektronics	5343 35483	4213 28318	892 6096	238 1069	78.85 % 79.81 %	16.69 % 17.18 %	4.45 % 3.01 %
Entertainment	5344 35412	4148 27898	940 6336	256 1178	77.62 % 78.78 %	17.59 % 17.89 %	4.79 % 3.33 %
Cosmetics & Beauty	5466 35607	4238 28038	973 6405	255 1164	77.53 % 78.74 %	17.80 % 17.99 %	4.67 % 3.27 %
Food & Drink	5364 35941	4303 29336	841 5582	220 1023	80.22 % 81.62 %	15.68 % 15.53 %	4.10 % 2.85 %
Home & Garden	5338 35829	4299 29355	827 5460	212 1014	80.54 % 81.93 %	15.49 % 15.24 %	3.97 % 2.83 %
Finance	5542 35160	4143 26647	1090 7222	309 1291	74.76 % 75.79 %	19.67 % 20.54 %	5.58 % 3.67 %
Health	5510 35164	4229 26953	1031 7042	250 1169	76.75 % 76.65 %	18.71 % 20.03 %	4.54 % 3.32 %
Pets	5558 35792	4371 28978	936 5776	251 1038	78.64 % 80.96 %	16.84 % 16.14 %	4.52 % 2.90 %
Sport & Fitness	5436 35722	4138 27820	1032 6738	266 1164	76.12 % 77.88 %	18.98 % 18.86 %	4.89 % 3.26 %
Job & Career	5604 35725	4223 27515	1100 6961	281 1249	75.36 % 77.02 %	19.63 % 19.48 %	5.01 % 3.50 %
Dating	5483 35456	4104 26384	1085 7761	294 1311	74.85 % 74.41 %	19.79 % 21.89 %	5.36 % 3.70 %
Other	5412 35620	4230 28875	906 5659	276 1086	78.16 % 81.06 %	16.74 % 15.89 %	5.10 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44467	3974 33557	1218 9325	323 1585	72.06 % 75.46 %	22.09 % 20.97 %	5.86 % 3.56 %
Outlook Mail	5484 44712	4130 34124	1053 9005	301 1583	75.31 % 76.32 %	19.20 % 20.14 %	5.49 % 3.54 %
Yahoo Mail	5308 44316	4038 34788	964 8079	306 1449	76.07 % 78.50 %	18.16 % 18.23 %	5.76 % 3.27 %
AOL Mail	5373 45050	4170 35324	966 8238	237 1488	77.61 % 78.41 %	17.98 % 18.29 %	4.41 % 3.30 %
Mail.com	5671 44982	4454 35800	978 7798	239 1384	78.54 % 79.59 %	17.25 % 17.34 %	4.21 % 3.08 %
Yandex Mail	5416 44497	4131 34318	1045 8646	240 1533	76.27 % 77.12 %	19.29 % 19.43 %	4.43 % 3.45 %
GMX Mail	5442 44639	4347 35564	874 7773	221 1302	79.88 % 79.67 %	16.06 % 17.41 %	4.06 % 2.92 %
Zoho Mail	5315 45158	4236 36335	861 7466	218 1357	79.70 % 80.46 %	16.20 % 16.53 %	4.10 % 3.01 %
ProtonMail	5360 44487	4324 35967	828 7284	208 1236	80.67 % 80.85 %	15.45 % 16.37 %	3.88 % 2.78 %
Custom Mail	5538 44229	4452 36263	855 6766	231 1200	80.39 % 81.99 %	15.44 % 15.30 %	4.17 % 2.71 %
iCloud Mail	5364 5407	3939 4236	1126 903	299 268	73.43 % 78.34 %	20.99 % 16.70 %	5.57 % 4.96 %
Tuta	5509 5471	4356 4648	893 648	260 175	79.07 % 84.96 %	16.21 % 11.84 %	4.72 % 3.20 %
Juno.com	5570 5261	4460 4520	856 582	254 159	80.07 % 85.92 %	15.37 % 11.06 %	4.56 % 3.02 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.