Brevo and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 453.961	48.115 358.213	10.986 81.360	2.917 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 78.91 %	17.71 % 17.92 %	4.70 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35063	3847 28736	764 5396	197 931	80.01 % 81.96 %	15.89 % 15.39 %	4.10 % 2.66 %
Elektronics	4675 34810	3687 27745	784 6012	204 1053	78.87 % 79.70 %	16.77 % 17.27 %	4.36 % 3.02 %
Entertainment	4694 34724	3637 27328	828 6242	229 1154	77.48 % 78.70 %	17.64 % 17.98 %	4.88 % 3.32 %
Cosmetics & Beauty	4781 34949	3703 27489	855 6322	223 1138	77.45 % 78.65 %	17.88 % 18.09 %	4.66 % 3.26 %
Food & Drink	4717 35286	3777 28773	741 5511	199 1002	80.07 % 81.54 %	15.71 % 15.62 %	4.22 % 2.84 %
Home & Garden	4649 35139	3756 28778	720 5381	173 980	80.79 % 81.90 %	15.49 % 15.31 %	3.72 % 2.79 %
Finance	4845 34451	3611 26078	956 7113	278 1260	74.53 % 75.70 %	19.73 % 20.65 %	5.74 % 3.66 %
Health	4808 34485	3679 26399	900 6943	229 1143	76.52 % 76.55 %	18.72 % 20.13 %	4.76 % 3.31 %
Pets	4847 35171	3807 28455	817 5700	223 1016	78.54 % 80.90 %	16.86 % 16.21 %	4.60 % 2.89 %
Sport & Fitness	4748 35041	3612 27263	905 6639	231 1139	76.07 % 77.80 %	19.06 % 18.95 %	4.87 % 3.25 %
Job & Career	4903 35073	3700 26993	969 6862	234 1218	75.46 % 76.96 %	19.76 % 19.56 %	4.77 % 3.47 %
Dating	4790 34779	3591 25838	949 7661	250 1280	74.97 % 74.29 %	19.81 % 22.03 %	5.22 % 3.68 %
Other	4753 34990	3708 28338	798 5578	247 1074	78.01 % 80.99 %	16.79 % 15.94 %	5.20 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 43802	3450 33060	1058 9206	279 1536	72.07 % 75.48 %	22.10 % 21.02 %	5.83 % 3.51 %
Outlook Mail	4827 44024	3638 33573	928 8901	261 1550	75.37 % 76.26 %	19.23 % 20.22 %	5.41 % 3.52 %
Yahoo Mail	4650 43670	3535 34253	848 7990	267 1427	76.02 % 78.44 %	18.24 % 18.30 %	5.74 % 3.27 %
AOL Mail	4715 44401	3657 34784	853 8150	205 1467	77.56 % 78.34 %	18.09 % 18.36 %	4.35 % 3.30 %
Mail.com	4920 44321	3862 35253	851 7714	207 1354	78.50 % 79.54 %	17.30 % 17.40 %	4.21 % 3.05 %
Yandex Mail	4747 43839	3620 33783	918 8549	209 1507	76.26 % 77.06 %	19.34 % 19.50 %	4.40 % 3.44 %
GMX Mail	4709 43921	3759 34947	755 7691	195 1283	79.83 % 79.57 %	16.03 % 17.51 %	4.14 % 2.92 %
Zoho Mail	4688 44487	3734 35758	764 7390	190 1339	79.65 % 80.38 %	16.30 % 16.61 %	4.05 % 3.01 %
ProtonMail	4695 43835	3784 35400	729 7212	182 1223	80.60 % 80.76 %	15.53 % 16.45 %	3.88 % 2.79 %
Custom Mail	4865 43573	3905 35697	752 6693	208 1183	80.27 % 81.92 %	15.46 % 15.36 %	4.28 % 2.71 %
iCloud Mail	4723 4725	3462 3704	995 790	266 231	73.30 % 78.39 %	21.07 % 16.72 %	5.63 % 4.89 %
Tuta	4846 4776	3832 4056	787 568	227 152	79.08 % 84.92 %	16.24 % 11.89 %	4.68 % 3.18 %
Juno.com	4846 4587	3877 3945	748 506	221 136	80.00 % 86.00 %	15.44 % 11.03 %	4.56 % 2.96 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.