Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.984	59.740 59.005	15.263 15.410	1.596 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.65 %	19.93 % 20.28 %	2.08 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 6026	4836 4670	1257 1222	127 134	77.75 % 77.50 %	20.21 % 20.28 %	2.04 % 2.22 %
Elektronics	5786 5985	4580 4712	1078 1157	128 116	79.16 % 78.73 %	18.63 % 19.33 %	2.21 % 1.94 %
Entertainment	5998 5674	4669 4369	1193 1184	136 121	77.84 % 77.00 %	19.89 % 20.87 %	2.27 % 2.13 %
Cosmetics & Beauty	5849 5816	4575 4553	1165 1145	109 118	78.22 % 78.28 %	19.92 % 19.69 %	1.86 % 2.03 %
Food & Drink	5894 5782	4598 4478	1176 1174	120 130	78.01 % 77.45 %	19.95 % 20.30 %	2.04 % 2.25 %
Home & Garden	5783 5826	4504 4465	1157 1239	122 122	77.88 % 76.64 %	20.01 % 21.27 %	2.11 % 2.09 %
Finance	5673 5870	4617 4778	946 974	110 118	81.39 % 81.40 %	16.68 % 16.59 %	1.94 % 2.01 %
Health	6113 5796	4994 4723	987 949	132 124	81.69 % 81.49 %	16.15 % 16.37 %	2.16 % 2.14 %
Pets	5881 5867	4526 4519	1233 1241	122 107	76.96 % 77.02 %	20.97 % 21.15 %	2.07 % 1.82 %
Sport & Fitness	5830 5831	4503 4485	1204 1221	123 125	77.24 % 76.92 %	20.65 % 20.94 %	2.11 % 2.14 %
Job & Career	5877 5718	4448 4270	1308 1337	121 111	75.68 % 74.68 %	22.26 % 23.38 %	2.06 % 1.94 %
Dating	5955 5775	4378 4232	1450 1430	127 113	73.52 % 73.28 %	24.35 % 24.76 %	2.13 % 1.96 %
Other	5740 6018	4512 4751	1109 1137	119 130	78.61 % 78.95 %	19.32 % 18.89 %	2.07 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5475	3956 4055	1218 1310	117 110	74.77 % 74.06 %	23.02 % 23.93 %	2.21 % 2.01 %
Outlook Mail	5479 5393	4183 4084	1191 1201	105 108	76.35 % 75.73 %	21.74 % 22.27 %	1.92 % 2.00 %
Yahoo Mail	5528 5328	4284 4070	1133 1153	111 105	77.50 % 76.39 %	20.50 % 21.64 %	2.01 % 1.97 %
AOL Mail	5615 5392	4344 4116	1154 1164	117 112	77.36 % 76.34 %	20.55 % 21.59 %	2.08 % 2.08 %
Mail.com	5527 5597	4348 4414	1054 1067	125 116	78.67 % 78.86 %	19.07 % 19.06 %	2.26 % 2.07 %
Yandex Mail	5285 5608	4064 4337	1114 1150	107 121	76.90 % 77.34 %	21.08 % 20.51 %	2.02 % 2.16 %
GMX Mail	5521 5475	4231 4114	1179 1245	111 116	76.63 % 75.14 %	21.35 % 22.74 %	2.01 % 2.12 %
Zoho Mail	5514 5508	4347 4347	1045 1040	122 121	78.84 % 78.92 %	18.95 % 18.88 %	2.21 % 2.20 %
ProtonMail	5370 5243	4296 4211	967 927	107 105	80.00 % 80.32 %	18.01 % 17.68 %	1.99 % 2.00 %
Custom Mail	5515 5207	4490 4215	908 886	117 106	81.41 % 80.95 %	16.46 % 17.02 %	2.12 % 2.04 %
iCloud Mail	5429 5483	4041 4034	1273 1335	115 114	74.43 % 73.57 %	23.45 % 24.35 %	2.12 % 2.08 %
Tuta	5533 5533	4442 4433	987 997	104 103	80.28 % 80.12 %	17.84 % 18.02 %	1.88 % 1.86 %
Juno.com	5298 5450	4196 4357	992 976	110 117	79.20 % 79.94 %	18.72 % 17.91 %	2.08 % 2.15 %
Mailfence	5694 5292	4518 4218	1048 959	128 115	79.35 % 79.71 %	18.41 % 18.12 %	2.25 % 2.17 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.