Brevo and Rapidmail Email Deliverability Comparison

Brevo

Rapidmail

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 64.973	51.753 50.580	12.631 13.066	1.194 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.85 %	19.26 % 20.11 %	1.82 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5125	4097 3975	996 1036	89 114	79.06 % 77.56 %	19.22 % 20.21 %	1.72 % 2.22 %
Elektronics	5040 5286	4045 4184	899 1000	96 102	80.26 % 79.15 %	17.84 % 18.92 %	1.90 % 1.93 %
Entertainment	4982 4901	3910 3786	980 1014	92 101	78.48 % 77.25 %	19.67 % 20.69 %	1.85 % 2.06 %
Cosmetics & Beauty	5151 5121	4082 4031	982 990	87 100	79.25 % 78.72 %	19.06 % 19.33 %	1.69 % 1.95 %
Food & Drink	4897 4995	3839 3879	967 1004	91 112	78.39 % 77.66 %	19.75 % 20.10 %	1.86 % 2.24 %
Home & Garden	5029 4882	3953 3754	984 1032	92 96	78.60 % 76.89 %	19.57 % 21.14 %	1.83 % 1.97 %
Finance	4812 4835	3960 3934	770 798	82 103	82.29 % 81.37 %	16.00 % 16.50 %	1.70 % 2.13 %
Health	5213 4932	4301 4030	814 799	98 103	82.51 % 81.71 %	15.61 % 16.20 %	1.88 % 2.09 %
Pets	4967 5087	3872 3921	1007 1066	88 100	77.95 % 77.08 %	20.27 % 20.96 %	1.77 % 1.97 %
Sport & Fitness	5093 4943	3996 3798	1003 1044	94 101	78.46 % 76.84 %	19.69 % 21.12 %	1.85 % 2.04 %
Job & Career	5138 4985	3893 3742	1145 1146	100 97	75.77 % 75.07 %	22.28 % 22.99 %	1.95 % 1.95 %
Dating	5156 4899	3875 3592	1185 1214	96 93	75.16 % 73.32 %	22.98 % 24.78 %	1.86 % 1.90 %
Other	4918 4982	3930 3954	899 923	89 105	79.91 % 79.37 %	18.28 % 18.53 %	1.81 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4720	3495 3512	1051 1111	91 97	75.37 % 74.41 %	22.67 % 23.54 %	1.96 % 2.06 %
Outlook Mail	4702 4484	3636 3415	984 987	82 82	77.33 % 76.16 %	20.93 % 22.01 %	1.74 % 1.83 %
Yahoo Mail	4771 4575	3739 3530	946 951	86 94	78.37 % 77.16 %	19.83 % 20.79 %	1.80 % 2.05 %
AOL Mail	4770 4562	3738 3477	949 989	83 96	78.36 % 76.22 %	19.90 % 21.68 %	1.74 % 2.10 %
Mail.com	4638 4767	3689 3766	856 904	93 97	79.54 % 79.00 %	18.46 % 18.96 %	2.01 % 2.03 %
Yandex Mail	4560 4704	3546 3635	932 975	82 94	77.76 % 77.27 %	20.44 % 20.73 %	1.80 % 2.00 %
GMX Mail	4698 4690	3639 3536	982 1053	77 101	77.46 % 75.39 %	20.90 % 22.45 %	1.64 % 2.15 %
Zoho Mail	4680 4688	3753 3706	841 880	86 102	80.19 % 79.05 %	17.97 % 18.77 %	1.84 % 2.18 %
ProtonMail	4616 4428	3733 3543	801 797	82 88	80.87 % 80.01 %	17.35 % 18.00 %	1.78 % 1.99 %
Custom Mail	4908 4541	4036 3682	781 769	91 90	82.23 % 81.08 %	15.91 % 16.93 %	1.85 % 1.98 %
iCloud Mail	4575 4693	3430 3465	1059 1128	86 100	74.97 % 73.83 %	23.15 % 24.04 %	1.88 % 2.13 %
Tuta	4778 4857	3894 3893	801 872	83 92	81.50 % 80.15 %	16.76 % 17.95 %	1.74 % 1.89 %
Juno.com	4482 4641	3593 3733	809 811	80 97	80.17 % 80.44 %	18.05 % 17.47 %	1.78 % 2.09 %
Mailfence	4763 4623	3832 3687	839 839	92 97	80.45 % 79.75 %	17.61 % 18.15 %	1.93 % 2.10 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.