Brevo and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 436.190	34.180 343.348	7.863 79.100	2.115 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.72 %	17.81 % 18.13 %	4.79 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33701	2740 27559	548 5247	149 895	79.72 % 81.78 %	15.94 % 15.57 %	4.34 % 2.66 %
Elektronics	3290 33461	2592 26609	552 5850	146 1002	78.78 % 79.52 %	16.78 % 17.48 %	4.44 % 2.99 %
Entertainment	3303 33394	2567 26225	581 6072	155 1097	77.72 % 78.53 %	17.59 % 18.18 %	4.69 % 3.29 %
Cosmetics & Beauty	3448 33640	2671 26388	620 6156	157 1096	77.47 % 78.44 %	17.98 % 18.30 %	4.55 % 3.26 %
Food & Drink	3411 33931	2730 27601	542 5369	139 961	80.04 % 81.34 %	15.89 % 15.82 %	4.08 % 2.83 %
Home & Garden	3330 33678	2687 27517	519 5222	124 939	80.69 % 81.71 %	15.59 % 15.51 %	3.72 % 2.79 %
Finance	3425 33034	2531 24939	678 6901	216 1194	73.90 % 75.49 %	19.80 % 20.89 %	6.31 % 3.61 %
Health	3439 33169	2622 25307	646 6764	171 1098	76.24 % 76.30 %	18.78 % 20.39 %	4.97 % 3.31 %
Pets	3398 33710	2657 27220	576 5524	165 966	78.19 % 80.75 %	16.95 % 16.39 %	4.86 % 2.87 %
Sport & Fitness	3350 33722	2540 26166	644 6462	166 1094	75.82 % 77.59 %	19.22 % 19.16 %	4.96 % 3.24 %
Job & Career	3480 33729	2615 25902	694 6663	171 1164	75.14 % 76.79 %	19.94 % 19.75 %	4.91 % 3.45 %
Dating	3407 33411	2548 24742	681 7452	178 1217	74.79 % 74.05 %	19.99 % 22.30 %	5.22 % 3.64 %
Other	3440 33610	2680 27173	582 5418	178 1019	77.91 % 80.85 %	16.92 % 16.12 %	5.17 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42459	2481 32013	768 8979	213 1467	71.66 % 75.40 %	22.18 % 21.15 %	6.15 % 3.46 %
Outlook Mail	3429 42675	2568 32474	663 8706	198 1495	74.89 % 76.10 %	19.34 % 20.40 %	5.77 % 3.50 %
Yahoo Mail	3324 42367	2529 33166	612 7822	183 1379	76.08 % 78.28 %	18.41 % 18.46 %	5.51 % 3.25 %
AOL Mail	3362 42978	2613 33608	608 7959	141 1411	77.72 % 78.20 %	18.08 % 18.52 %	4.19 % 3.28 %
Mail.com	3452 42878	2712 34039	603 7537	137 1302	78.56 % 79.39 %	17.47 % 17.58 %	3.97 % 3.04 %
Yandex Mail	3312 42491	2515 32674	644 8361	153 1456	75.94 % 76.90 %	19.44 % 19.68 %	4.62 % 3.43 %
GMX Mail	3429 42555	2733 33775	550 7535	146 1245	79.70 % 79.37 %	16.04 % 17.71 %	4.26 % 2.93 %
Zoho Mail	3359 43076	2661 34550	549 7232	149 1294	79.22 % 80.21 %	16.34 % 16.79 %	4.44 % 3.00 %
ProtonMail	3319 42480	2661 34228	520 7072	138 1180	80.17 % 80.57 %	15.67 % 16.65 %	4.16 % 2.78 %
Custom Mail	3495 42254	2797 34559	548 6553	150 1142	80.03 % 81.79 %	15.68 % 15.51 %	4.29 % 2.70 %
iCloud Mail	3337 3321	2444 2602	705 562	188 157	73.24 % 78.35 %	21.13 % 16.92 %	5.63 % 4.73 %
Tuta	3424 3421	2706 2894	555 414	163 113	79.03 % 84.60 %	16.21 % 12.10 %	4.76 % 3.30 %
Juno.com	3454 3235	2760 2766	538 368	156 101	79.91 % 85.50 %	15.58 % 11.38 %	4.52 % 3.12 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.