Rapidmail and Amazon SES Email Deliverability Comparison

Rapidmail

Amazon SES

In this comparison, the deliverability of Rapidmail and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.594 76.796	58.369 58.531	15.552 16.313	1.673 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 76.22 %	20.57 % 21.24 %	2.21 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6096	4546 4639	1235 1298	139 159	76.79 % 76.10 %	20.86 % 21.29 %	2.35 % 2.61 %
Elektronics	6066 5759	4748 4393	1192 1211	126 155	78.27 % 76.28 %	19.65 % 21.03 %	2.08 % 2.69 %
Entertainment	5690 5912	4363 4526	1196 1239	131 147	76.68 % 76.56 %	21.02 % 20.96 %	2.30 % 2.49 %
Cosmetics & Beauty	5663 5686	4426 4358	1115 1187	122 141	78.16 % 76.64 %	19.69 % 20.88 %	2.15 % 2.48 %
Food & Drink	5842 5971	4495 4533	1210 1272	137 166	76.94 % 75.92 %	20.71 % 21.30 %	2.35 % 2.78 %
Home & Garden	5814 5924	4433 4444	1257 1327	124 153	76.25 % 75.02 %	21.62 % 22.40 %	2.13 % 2.58 %
Finance	5861 5801	4719 4612	1012 1048	130 141	80.52 % 79.50 %	17.27 % 18.07 %	2.22 % 2.43 %
Health	5788 5676	4679 4496	975 1041	134 139	80.84 % 79.21 %	16.85 % 18.34 %	2.32 % 2.45 %
Pets	5800 5863	4416 4473	1267 1244	117 146	76.14 % 76.29 %	21.84 % 21.22 %	2.02 % 2.49 %
Sport & Fitness	5748 5981	4398 4518	1216 1311	134 152	76.51 % 75.54 %	21.16 % 21.92 %	2.33 % 2.54 %
Job & Career	5561 5911	4158 4393	1293 1366	110 152	74.77 % 74.32 %	23.25 % 23.11 %	1.98 % 2.57 %
Dating	5831 6055	4242 4357	1461 1553	128 145	72.75 % 71.96 %	25.06 % 25.65 %	2.20 % 2.39 %
Other	6010 6161	4746 4789	1123 1216	141 156	78.97 % 77.73 %	18.69 % 19.74 %	2.35 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5429 5507	3982 4008	1329 1360	118 139	73.35 % 72.78 %	24.48 % 24.70 %	2.17 % 2.52 %
Outlook Mail	5332 5624	4024 4190	1191 1294	117 140	75.47 % 74.50 %	22.34 % 23.01 %	2.19 % 2.49 %
Yahoo Mail	5386 5392	4100 4028	1168 1222	118 142	76.12 % 74.70 %	21.69 % 22.66 %	2.19 % 2.63 %
AOL Mail	5472 5396	4149 4057	1204 1210	119 129	75.82 % 75.19 %	22.00 % 22.42 %	2.17 % 2.39 %
Mail.com	5540 5505	4357 4255	1058 1113	125 137	78.65 % 77.29 %	19.10 % 20.22 %	2.26 % 2.49 %
Yandex Mail	5576 5633	4308 4298	1144 1205	124 130	77.26 % 76.30 %	20.52 % 21.39 %	2.22 % 2.31 %
GMX Mail	5316 5505	3995 4118	1205 1255	116 132	75.15 % 74.80 %	22.67 % 22.80 %	2.18 % 2.40 %
Zoho Mail	5593 5405	4392 4188	1070 1074	131 143	78.53 % 77.48 %	19.13 % 19.87 %	2.34 % 2.65 %
ProtonMail	5229 5571	4171 4377	945 1049	113 145	79.77 % 78.57 %	18.07 % 18.83 %	2.16 % 2.60 %
Custom Mail	5416 5241	4349 4131	945 966	122 144	80.30 % 78.82 %	17.45 % 18.43 %	2.25 % 2.75 %
iCloud Mail	5261 5680	3840 4096	1309 1434	112 150	72.99 % 72.11 %	24.88 % 25.25 %	2.13 % 2.64 %
Tuta	5326 5624	4201 4448	1011 1024	114 152	78.88 % 79.09 %	18.98 % 18.21 %	2.14 % 2.70 %
Juno.com	5439 5360	4337 4161	980 1066	122 133	79.74 % 77.63 %	18.02 % 19.89 %	2.24 % 2.48 %
Mailfence	5279 5353	4164 4176	993 1041	122 136	78.88 % 78.01 %	18.81 % 19.45 %	2.31 % 2.54 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.