Rapidmail and Amazon SES Email Deliverability Comparison

Rapidmail

Amazon SES

In this comparison, the deliverability of Rapidmail and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.517 77.044	57.733 58.352	15.988 16.710	1.796 1.982

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.45 % 75.74 %	21.17 % 21.69 %	2.38 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5882 6007	4475 4524	1263 1330	144 153	76.08 % 75.31 %	21.47 % 22.14 %	2.45 % 2.55 %
Elektronics	6046 5772	4694 4373	1218 1248	134 151	77.64 % 75.76 %	20.15 % 21.62 %	2.22 % 2.62 %
Entertainment	5694 5892	4314 4489	1243 1260	137 143	75.76 % 76.19 %	21.83 % 21.38 %	2.41 % 2.43 %
Cosmetics & Beauty	5890 5882	4548 4494	1205 1248	137 140	77.22 % 76.40 %	20.46 % 21.22 %	2.33 % 2.38 %
Food & Drink	5718 6119	4360 4595	1214 1365	144 159	76.25 % 75.09 %	21.23 % 22.31 %	2.52 % 2.60 %
Home & Garden	5753 5851	4348 4367	1268 1330	137 154	75.58 % 74.64 %	22.04 % 22.73 %	2.38 % 2.63 %
Finance	5668 5938	4534 4736	996 1054	138 148	79.99 % 79.76 %	17.57 % 17.75 %	2.43 % 2.49 %
Health	5760 5959	4605 4738	1015 1071	140 150	79.95 % 79.51 %	17.62 % 17.97 %	2.43 % 2.52 %
Pets	5922 5855	4478 4408	1301 1296	143 151	75.62 % 75.29 %	21.97 % 22.13 %	2.41 % 2.58 %
Sport & Fitness	5778 5967	4397 4490	1248 1320	133 157	76.10 % 75.25 %	21.60 % 22.12 %	2.30 % 2.63 %
Job & Career	5936 5968	4382 4377	1415 1436	139 155	73.82 % 73.34 %	23.84 % 24.06 %	2.34 % 2.60 %
Dating	5790 5915	4166 4218	1493 1541	131 156	71.95 % 71.31 %	25.79 % 26.05 %	2.26 % 2.64 %
Other	5680 5919	4432 4543	1109 1211	139 165	78.03 % 76.75 %	19.52 % 20.46 %	2.45 % 2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5577 5658	4054 4080	1390 1431	133 147	72.69 % 72.11 %	24.92 % 25.29 %	2.38 % 2.60 %
Outlook Mail	5145 5458	3860 4051	1171 1267	114 140	75.02 % 74.22 %	22.76 % 23.21 %	2.22 % 2.57 %
Yahoo Mail	5330 5422	4022 4075	1182 1201	126 146	75.46 % 75.16 %	22.18 % 22.15 %	2.36 % 2.69 %
AOL Mail	5435 5648	4073 4257	1228 1251	134 140	74.94 % 75.37 %	22.59 % 22.15 %	2.47 % 2.48 %
Mail.com	5462 5338	4234 4104	1097 1101	131 133	77.52 % 76.88 %	20.08 % 20.63 %	2.40 % 2.49 %
Yandex Mail	5356 5596	4078 4201	1160 1260	118 135	76.14 % 75.07 %	21.66 % 22.52 %	2.20 % 2.41 %
GMX Mail	5488 5379	4080 3993	1276 1250	132 136	74.34 % 74.23 %	23.25 % 23.24 %	2.41 % 2.53 %
Zoho Mail	5455 5471	4242 4177	1074 1156	139 138	77.76 % 76.35 %	19.69 % 21.13 %	2.55 % 2.52 %
ProtonMail	5126 5612	4018 4383	990 1085	118 144	78.38 % 78.10 %	19.31 % 19.33 %	2.30 % 2.57 %
Custom Mail	5243 5236	4185 4110	936 997	122 129	79.82 % 78.50 %	17.85 % 19.04 %	2.33 % 2.46 %
iCloud Mail	5461 5686	3957 4080	1372 1446	132 160	72.46 % 71.76 %	25.12 % 25.43 %	2.42 % 2.81 %
Tuta	5727 5642	4493 4371	1100 1115	134 156	78.45 % 77.47 %	19.21 % 19.76 %	2.34 % 2.76 %
Juno.com	5366 5430	4244 4222	991 1066	131 142	79.09 % 77.75 %	18.47 % 19.63 %	2.44 % 2.62 %
Mailfence	5346 5468	4193 4248	1021 1084	132 136	78.43 % 77.69 %	19.10 % 19.82 %	2.47 % 2.49 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.