Amazon SES and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 453.961	53.094 358.213	6.813 81.360	1.902 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 78.91 %	11.02 % 17.92 %	3.08 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35063	4192 28736	419 5396	109 931	88.81 % 81.96 %	8.88 % 15.39 %	2.31 % 2.66 %
Elektronics	4776 34810	4171 27745	482 6012	123 1053	87.33 % 79.70 %	10.09 % 17.27 %	2.58 % 3.02 %
Entertainment	4756 34724	4077 27328	527 6242	152 1154	85.72 % 78.70 %	11.08 % 17.98 %	3.20 % 3.32 %
Cosmetics & Beauty	4777 34949	4088 27489	535 6322	154 1138	85.58 % 78.65 %	11.20 % 18.09 %	3.22 % 3.26 %
Food & Drink	4706 35286	4169 28773	421 5511	116 1002	88.59 % 81.54 %	8.95 % 15.62 %	2.46 % 2.84 %
Home & Garden	4845 35139	4282 28778	438 5381	125 980	88.38 % 81.90 %	9.04 % 15.31 %	2.58 % 2.79 %
Finance	4786 34451	3975 26078	635 7113	176 1260	83.05 % 75.70 %	13.27 % 20.65 %	3.68 % 3.66 %
Health	4729 34485	3993 26399	571 6943	165 1143	84.44 % 76.55 %	12.07 % 20.13 %	3.49 % 3.31 %
Pets	4720 35171	4094 28455	471 5700	155 1016	86.74 % 80.90 %	9.98 % 16.21 %	3.28 % 2.89 %
Sport & Fitness	4840 35041	4094 27263	592 6639	154 1139	84.59 % 77.80 %	12.23 % 18.95 %	3.18 % 3.25 %
Job & Career	4734 35073	3959 26993	620 6862	155 1218	83.63 % 76.96 %	13.10 % 19.56 %	3.27 % 3.47 %
Dating	4657 34779	3875 25838	613 7661	169 1280	83.21 % 74.29 %	13.16 % 22.03 %	3.63 % 3.68 %
Other	4763 34990	4125 28338	489 5578	149 1074	86.61 % 80.99 %	10.27 % 15.94 %	3.13 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 43802	3870 33060	742 9206	214 1536	80.19 % 75.48 %	15.38 % 21.02 %	4.43 % 3.51 %
Outlook Mail	4719 44024	3990 33573	586 8901	143 1550	84.55 % 76.26 %	12.42 % 20.22 %	3.03 % 3.52 %
Yahoo Mail	4812 43670	4106 34253	550 7990	156 1427	85.33 % 78.44 %	11.43 % 18.30 %	3.24 % 3.27 %
AOL Mail	4619 44401	3947 34784	531 8150	141 1467	85.45 % 78.34 %	11.50 % 18.36 %	3.05 % 3.30 %
Mail.com	4838 44321	4174 35253	514 7714	150 1354	86.28 % 79.54 %	10.62 % 17.40 %	3.10 % 3.05 %
Yandex Mail	4778 43839	4004 33783	605 8549	169 1507	83.80 % 77.06 %	12.66 % 19.50 %	3.54 % 3.44 %
GMX Mail	4720 43921	4138 34947	446 7691	136 1283	87.67 % 79.57 %	9.45 % 17.51 %	2.88 % 2.92 %
Zoho Mail	4852 44487	4271 35758	455 7390	126 1339	88.03 % 80.38 %	9.38 % 16.61 %	2.60 % 3.01 %
ProtonMail	4705 43835	4161 35400	414 7212	130 1223	88.44 % 80.76 %	8.80 % 16.45 %	2.76 % 2.79 %
Custom Mail	4642 43573	4125 35697	410 6693	107 1183	88.86 % 81.92 %	8.83 % 15.36 %	2.31 % 2.71 %
iCloud Mail	4873 4725	3982 3704	710 790	181 231	81.72 % 78.39 %	14.57 % 16.72 %	3.71 % 4.89 %
Tuta	4698 4776	4132 4056	438 568	128 152	87.95 % 84.92 %	9.32 % 11.89 %	2.72 % 3.18 %
Juno.com	4727 4587	4194 3945	412 506	121 136	88.72 % 86.00 %	8.72 % 11.03 %	2.56 % 2.96 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.