Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.021	50.995 49.316	12.880 13.356	1.512 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 77.03 %	19.74 % 20.86 %	2.32 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4985	3880 3830	1032 1035	112 124	77.49 % 76.83 %	20.61 % 20.76 %	2.24 % 2.49 %
Elektronics	5002 5060	3917 3907	978 1060	119 122	78.31 % 77.21 %	19.55 % 20.95 %	2.38 % 2.41 %
Entertainment	4940 4845	3861 3701	980 1032	108 119	78.16 % 76.39 %	19.84 % 21.30 %	2.19 % 2.46 %
Cosmetics & Beauty	5084 5111	4002 3966	985 1033	107 127	78.72 % 77.60 %	19.37 % 20.21 %	2.10 % 2.48 %
Food & Drink	5128 4783	3992 3675	1028 1021	120 122	77.85 % 76.83 %	20.05 % 21.35 %	2.34 % 2.55 %
Home & Garden	5035 4833	3904 3704	1025 1025	121 120	77.54 % 76.64 %	20.36 % 21.21 %	2.40 % 2.48 %
Finance	5047 4883	4121 3918	813 860	119 119	81.65 % 80.24 %	16.11 % 17.61 %	2.36 % 2.44 %
Health	5036 4902	4091 3912	833 888	114 125	81.24 % 79.80 %	16.54 % 18.12 %	2.26 % 2.55 %
Pets	4904 5097	3800 3900	1010 1086	112 127	77.49 % 76.52 %	20.60 % 21.31 %	2.28 % 2.49 %
Sport & Fitness	5080 4851	3956 3737	1019 1004	120 110	77.87 % 77.04 %	20.06 % 20.70 %	2.36 % 2.27 %
Job & Career	5195 5045	3957 3757	1128 1205	117 120	76.17 % 74.47 %	21.71 % 23.89 %	2.25 % 2.38 %
Dating	4876 4829	3617 3546	1141 1175	119 110	74.18 % 73.43 %	23.40 % 24.33 %	2.44 % 2.28 %
Other	4917 4797	3897 3763	908 932	124 122	79.26 % 78.44 %	18.47 % 19.43 %	2.52 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4707	3671 3506	1091 1115	113 117	75.49 % 74.48 %	22.43 % 23.69 %	2.32 % 2.49 %
Outlook Mail	4669 4355	3596 3297	976 972	108 107	77.02 % 75.71 %	20.90 % 22.32 %	2.31 % 2.46 %
Yahoo Mail	4612 4606	3624 3508	895 1008	106 113	78.58 % 76.16 %	19.41 % 21.88 %	2.30 % 2.45 %
AOL Mail	4893 4688	3830 3547	973 1024	106 117	78.28 % 75.66 %	19.89 % 21.84 %	2.17 % 2.50 %
Mail.com	4597 4611	3631 3569	872 933	102 113	78.99 % 77.40 %	18.97 % 20.23 %	2.22 % 2.45 %
Yandex Mail	4643 4520	3588 3454	961 969	105 99	77.28 % 76.42 %	20.70 % 21.44 %	2.26 % 2.19 %
GMX Mail	4647 4676	3593 3552	965 1053	108 114	77.32 % 75.96 %	20.77 % 22.52 %	2.32 % 2.44 %
Zoho Mail	4696 4606	3688 3622	912 880	108 118	78.53 % 78.64 %	19.42 % 19.11 %	2.30 % 2.56 %
ProtonMail	4871 4471	3895 3508	865 870	112 106	79.96 % 78.46 %	17.76 % 19.46 %	2.30 % 2.37 %
Custom Mail	4628 4583	3738 3656	798 827	102 109	80.77 % 79.77 %	17.24 % 18.04 %	2.20 % 2.38 %
iCloud Mail	4756 4730	3559 3498	1088 1134	119 116	74.83 % 73.95 %	22.88 % 23.97 %	2.50 % 2.45 %
Tuta	4809 5008	3810 3942	895 969	120 125	79.23 % 78.71 %	18.61 % 19.35 %	2.50 % 2.50 %
Juno.com	4601 4631	3672 3658	817 869	109 116	79.81 % 78.99 %	17.76 % 18.76 %	2.37 % 2.50 %
Mailfence	3966 3829	3100 2999	772 733	94 97	78.16 % 78.32 %	19.47 % 19.14 %	2.37 % 2.53 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.