Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.044 75.517	58.352 57.733	16.710 15.988	1.982 1.796

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.74 % 76.45 %	21.69 % 21.17 %	2.57 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6007 5882	4524 4475	1330 1263	153 144	75.31 % 76.08 %	22.14 % 21.47 %	2.55 % 2.45 %
Elektronics	5772 6046	4373 4694	1248 1218	151 134	75.76 % 77.64 %	21.62 % 20.15 %	2.62 % 2.22 %
Entertainment	5892 5694	4489 4314	1260 1243	143 137	76.19 % 75.76 %	21.38 % 21.83 %	2.43 % 2.41 %
Cosmetics & Beauty	5882 5890	4494 4548	1248 1205	140 137	76.40 % 77.22 %	21.22 % 20.46 %	2.38 % 2.33 %
Food & Drink	6119 5718	4595 4360	1365 1214	159 144	75.09 % 76.25 %	22.31 % 21.23 %	2.60 % 2.52 %
Home & Garden	5851 5753	4367 4348	1330 1268	154 137	74.64 % 75.58 %	22.73 % 22.04 %	2.63 % 2.38 %
Finance	5938 5668	4736 4534	1054 996	148 138	79.76 % 79.99 %	17.75 % 17.57 %	2.49 % 2.43 %
Health	5959 5760	4738 4605	1071 1015	150 140	79.51 % 79.95 %	17.97 % 17.62 %	2.52 % 2.43 %
Pets	5855 5922	4408 4478	1296 1301	151 143	75.29 % 75.62 %	22.13 % 21.97 %	2.58 % 2.41 %
Sport & Fitness	5967 5778	4490 4397	1320 1248	157 133	75.25 % 76.10 %	22.12 % 21.60 %	2.63 % 2.30 %
Job & Career	5968 5936	4377 4382	1436 1415	155 139	73.34 % 73.82 %	24.06 % 23.84 %	2.60 % 2.34 %
Dating	5915 5790	4218 4166	1541 1493	156 131	71.31 % 71.95 %	26.05 % 25.79 %	2.64 % 2.26 %
Other	5919 5680	4543 4432	1211 1109	165 139	76.75 % 78.03 %	20.46 % 19.52 %	2.79 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5658 5577	4080 4054	1431 1390	147 133	72.11 % 72.69 %	25.29 % 24.92 %	2.60 % 2.38 %
Outlook Mail	5458 5145	4051 3860	1267 1171	140 114	74.22 % 75.02 %	23.21 % 22.76 %	2.57 % 2.22 %
Yahoo Mail	5422 5330	4075 4022	1201 1182	146 126	75.16 % 75.46 %	22.15 % 22.18 %	2.69 % 2.36 %
AOL Mail	5648 5435	4257 4073	1251 1228	140 134	75.37 % 74.94 %	22.15 % 22.59 %	2.48 % 2.47 %
Mail.com	5338 5462	4104 4234	1101 1097	133 131	76.88 % 77.52 %	20.63 % 20.08 %	2.49 % 2.40 %
Yandex Mail	5596 5356	4201 4078	1260 1160	135 118	75.07 % 76.14 %	22.52 % 21.66 %	2.41 % 2.20 %
GMX Mail	5379 5488	3993 4080	1250 1276	136 132	74.23 % 74.34 %	23.24 % 23.25 %	2.53 % 2.41 %
Zoho Mail	5471 5455	4177 4242	1156 1074	138 139	76.35 % 77.76 %	21.13 % 19.69 %	2.52 % 2.55 %
ProtonMail	5612 5126	4383 4018	1085 990	144 118	78.10 % 78.38 %	19.33 % 19.31 %	2.57 % 2.30 %
Custom Mail	5236 5243	4110 4185	997 936	129 122	78.50 % 79.82 %	19.04 % 17.85 %	2.46 % 2.33 %
iCloud Mail	5686 5461	4080 3957	1446 1372	160 132	71.76 % 72.46 %	25.43 % 25.12 %	2.81 % 2.42 %
Tuta	5642 5727	4371 4493	1115 1100	156 134	77.47 % 78.45 %	19.76 % 19.21 %	2.76 % 2.34 %
Juno.com	5430 5366	4222 4244	1066 991	142 131	77.75 % 79.09 %	19.63 % 18.47 %	2.62 % 2.44 %
Mailfence	5468 5346	4248 4193	1084 1021	136 132	77.69 % 78.43 %	19.82 % 19.10 %	2.49 % 2.47 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.