Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 75.984	58.115 59.005	16.752 15.410	2.138 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 77.65 %	21.75 % 20.28 %	2.78 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 6026	4653 4670	1353 1222	179 134	75.23 % 77.50 %	21.88 % 20.28 %	2.89 % 2.22 %
Elektronics	5641 5985	4262 4712	1208 1157	171 116	75.55 % 78.73 %	21.41 % 19.33 %	3.03 % 1.94 %
Entertainment	5966 5674	4517 4369	1290 1184	159 121	75.71 % 77.00 %	21.62 % 20.87 %	2.67 % 2.13 %
Cosmetics & Beauty	5704 5816	4340 4553	1214 1145	150 118	76.09 % 78.28 %	21.28 % 19.69 %	2.63 % 2.03 %
Food & Drink	6036 5782	4522 4478	1336 1174	178 130	74.92 % 77.45 %	22.13 % 20.30 %	2.95 % 2.25 %
Home & Garden	5952 5826	4433 4465	1355 1239	164 122	74.48 % 76.64 %	22.77 % 21.27 %	2.76 % 2.09 %
Finance	5847 5870	4638 4778	1058 974	151 118	79.32 % 81.40 %	18.09 % 16.59 %	2.58 % 2.01 %
Health	5799 5796	4532 4723	1110 949	157 124	78.15 % 81.49 %	19.14 % 16.37 %	2.71 % 2.14 %
Pets	5771 5867	4334 4519	1284 1241	153 107	75.10 % 77.02 %	22.25 % 21.15 %	2.65 % 1.82 %
Sport & Fitness	5974 5831	4502 4485	1302 1221	170 125	75.36 % 76.92 %	21.79 % 20.94 %	2.85 % 2.14 %
Job & Career	5898 5718	4328 4270	1403 1337	167 111	73.38 % 74.68 %	23.79 % 23.38 %	2.83 % 1.94 %
Dating	6064 5775	4326 4232	1578 1430	160 113	71.34 % 73.28 %	26.02 % 24.76 %	2.64 % 1.96 %
Other	6168 6018	4728 4751	1261 1137	179 130	76.65 % 78.95 %	20.44 % 18.89 %	2.90 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5475	4156 4055	1400 1310	158 110	72.73 % 74.06 %	24.50 % 23.93 %	2.77 % 2.01 %
Outlook Mail	5494 5393	4066 4084	1273 1201	155 108	74.01 % 75.73 %	23.17 % 22.27 %	2.82 % 2.00 %
Yahoo Mail	5514 5328	4084 4070	1272 1153	158 105	74.07 % 76.39 %	23.07 % 21.64 %	2.87 % 1.97 %
AOL Mail	5520 5392	4135 4116	1240 1164	145 112	74.91 % 76.34 %	22.46 % 21.59 %	2.63 % 2.08 %
Mail.com	5466 5597	4168 4414	1150 1067	148 116	76.25 % 78.86 %	21.04 % 19.06 %	2.71 % 2.07 %
Yandex Mail	5488 5608	4136 4337	1215 1150	137 121	75.36 % 77.34 %	22.14 % 20.51 %	2.50 % 2.16 %
GMX Mail	5433 5475	4019 4114	1266 1245	148 116	73.97 % 75.14 %	23.30 % 22.74 %	2.72 % 2.12 %
Zoho Mail	5493 5508	4196 4347	1142 1040	155 121	76.39 % 78.92 %	20.79 % 18.88 %	2.82 % 2.20 %
ProtonMail	5582 5243	4346 4211	1080 927	156 105	77.86 % 80.32 %	19.35 % 17.68 %	2.79 % 2.00 %
Custom Mail	5204 5207	4064 4215	991 886	149 106	78.09 % 80.95 %	19.04 % 17.02 %	2.86 % 2.04 %
iCloud Mail	5619 5483	4011 4034	1444 1335	164 114	71.38 % 73.57 %	25.70 % 24.35 %	2.92 % 2.08 %
Tuta	5664 5533	4405 4433	1097 997	162 103	77.77 % 80.12 %	19.37 % 18.02 %	2.86 % 1.86 %
Juno.com	5290 5450	4060 4357	1079 976	151 117	76.75 % 79.94 %	20.40 % 17.91 %	2.85 % 2.15 %
Mailfence	5524 5292	4269 4218	1103 959	152 115	77.28 % 79.71 %	19.97 % 18.12 %	2.75 % 2.17 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.