Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 75.890	58.159 58.604	16.629 15.613	2.127 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.22 %	21.62 % 20.57 %	2.77 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 5966	4603 4594	1336 1230	175 142	75.29 % 77.00 %	21.85 % 20.62 %	2.86 % 2.38 %
Elektronics	5727 5995	4319 4702	1237 1167	171 126	75.41 % 78.43 %	21.60 % 19.47 %	2.99 % 2.10 %
Entertainment	5928 5651	4505 4317	1263 1203	160 131	76.00 % 76.39 %	21.31 % 21.29 %	2.70 % 2.32 %
Cosmetics & Beauty	5686 5761	4333 4490	1202 1146	151 125	76.20 % 77.94 %	21.14 % 19.89 %	2.66 % 2.17 %
Food & Drink	6029 5853	4542 4507	1310 1208	177 138	75.34 % 77.00 %	21.73 % 20.64 %	2.94 % 2.36 %
Home & Garden	5919 5845	4427 4454	1327 1262	165 129	74.79 % 76.20 %	22.42 % 21.59 %	2.79 % 2.21 %
Finance	5822 5922	4623 4769	1048 1025	151 128	79.41 % 80.53 %	18.00 % 17.31 %	2.59 % 2.16 %
Health	5742 5794	4494 4693	1093 970	155 131	78.27 % 81.00 %	19.04 % 16.74 %	2.70 % 2.26 %
Pets	5837 5821	4411 4444	1270 1265	156 112	75.57 % 76.34 %	21.76 % 21.73 %	2.67 % 1.92 %
Sport & Fitness	5959 5780	4485 4425	1305 1225	169 130	75.26 % 76.56 %	21.90 % 21.19 %	2.84 % 2.25 %
Job & Career	5969 5602	4390 4181	1414 1311	165 110	73.55 % 74.63 %	23.69 % 23.40 %	2.76 % 1.96 %
Dating	6086 5841	4336 4252	1589 1462	161 127	71.25 % 72.80 %	26.11 % 25.03 %	2.65 % 2.17 %
Other	6097 6059	4691 4776	1235 1139	171 144	76.94 % 78.82 %	20.26 % 18.80 %	2.80 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5427	4047 3988	1389 1323	158 116	72.35 % 73.48 %	24.83 % 24.38 %	2.82 % 2.14 %
Outlook Mail	5617 5430	4164 4105	1300 1210	153 115	74.13 % 75.60 %	23.14 % 22.28 %	2.72 % 2.12 %
Yahoo Mail	5486 5405	4073 4108	1257 1178	156 119	74.24 % 76.00 %	22.91 % 21.79 %	2.84 % 2.20 %
AOL Mail	5505 5383	4127 4081	1232 1184	146 118	74.97 % 75.81 %	22.38 % 22.00 %	2.65 % 2.19 %
Mail.com	5447 5574	4168 4380	1131 1071	148 123	76.52 % 78.58 %	20.76 % 19.21 %	2.72 % 2.21 %
Yandex Mail	5546 5612	4197 4319	1215 1167	134 126	75.68 % 76.96 %	21.91 % 20.79 %	2.42 % 2.25 %
GMX Mail	5485 5419	4068 4078	1275 1222	142 119	74.17 % 75.25 %	23.25 % 22.55 %	2.59 % 2.20 %
Zoho Mail	5364 5577	4118 4375	1094 1071	152 131	76.77 % 78.45 %	20.40 % 19.20 %	2.83 % 2.35 %
ProtonMail	5613 5221	4375 4175	1078 932	160 114	77.94 % 79.97 %	19.21 % 17.85 %	2.85 % 2.18 %
Custom Mail	5239 5256	4086 4208	999 930	154 118	77.99 % 80.06 %	19.07 % 17.69 %	2.94 % 2.25 %
iCloud Mail	5587 5341	3997 3898	1429 1331	161 112	71.54 % 72.98 %	25.58 % 24.92 %	2.88 % 2.10 %
Tuta	5710 5537	4463 4381	1082 1044	165 112	78.16 % 79.12 %	18.95 % 18.85 %	2.89 % 2.02 %
Juno.com	5302 5446	4078 4348	1076 973	148 125	76.91 % 79.84 %	20.29 % 17.87 %	2.79 % 2.30 %
Mailfence	5420 5262	4198 4160	1072 977	150 125	77.45 % 79.06 %	19.78 % 18.57 %	2.77 % 2.38 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.