Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 64.973	49.737 50.580	14.491 13.066	1.808 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 77.85 %	21.94 % 20.11 %	2.74 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5125	3908 3975	1158 1036	148 114	74.95 % 77.56 %	22.21 % 20.21 %	2.84 % 2.22 %
Elektronics	4850 5286	3642 4184	1071 1000	137 102	75.09 % 79.15 %	22.08 % 18.92 %	2.82 % 1.93 %
Entertainment	5119 4901	3884 3786	1102 1014	133 101	75.87 % 77.25 %	21.53 % 20.69 %	2.60 % 2.06 %
Cosmetics & Beauty	4924 5121	3722 4031	1074 990	128 100	75.59 % 78.72 %	21.81 % 19.33 %	2.60 % 1.95 %
Food & Drink	5217 4995	3868 3879	1204 1004	145 112	74.14 % 77.66 %	23.08 % 20.10 %	2.78 % 2.24 %
Home & Garden	5102 4882	3787 3754	1175 1032	140 96	74.23 % 76.89 %	23.03 % 21.14 %	2.74 % 1.97 %
Finance	5016 4835	3975 3934	910 798	131 103	79.25 % 81.37 %	18.14 % 16.50 %	2.61 % 2.13 %
Health	5061 4932	3985 4030	942 799	134 103	78.74 % 81.71 %	18.61 % 16.20 %	2.65 % 2.09 %
Pets	4986 5087	3735 3921	1118 1066	133 100	74.91 % 77.08 %	22.42 % 20.96 %	2.67 % 1.97 %
Sport & Fitness	5033 4943	3800 3798	1091 1044	142 101	75.50 % 76.84 %	21.68 % 21.12 %	2.82 % 2.04 %
Job & Career	5166 4985	3782 3742	1241 1146	143 97	73.21 % 75.07 %	24.02 % 22.99 %	2.77 % 1.95 %
Dating	5130 4899	3669 3592	1321 1214	140 93	71.52 % 73.32 %	25.75 % 24.78 %	2.73 % 1.90 %
Other	5218 4982	3980 3954	1084 923	154 105	76.27 % 79.37 %	20.77 % 18.53 %	2.95 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4720	3520 3512	1243 1111	136 97	71.85 % 74.41 %	25.37 % 23.54 %	2.78 % 2.06 %
Outlook Mail	4615 4484	3424 3415	1064 987	127 82	74.19 % 76.16 %	23.06 % 22.01 %	2.75 % 1.83 %
Yahoo Mail	4657 4575	3468 3530	1056 951	133 94	74.47 % 77.16 %	22.68 % 20.79 %	2.86 % 2.05 %
AOL Mail	4765 4562	3549 3477	1089 989	127 96	74.48 % 76.22 %	22.85 % 21.68 %	2.67 % 2.10 %
Mail.com	4684 4767	3584 3766	978 904	122 97	76.52 % 79.00 %	20.88 % 18.96 %	2.60 % 2.03 %
Yandex Mail	4694 4704	3508 3635	1065 975	121 94	74.73 % 77.27 %	22.69 % 20.73 %	2.58 % 2.00 %
GMX Mail	4692 4690	3470 3536	1095 1053	127 101	73.96 % 75.39 %	23.34 % 22.45 %	2.71 % 2.15 %
Zoho Mail	4739 4688	3596 3706	1013 880	130 102	75.88 % 79.05 %	21.38 % 18.77 %	2.74 % 2.18 %
ProtonMail	4851 4428	3774 3543	943 797	134 88	77.80 % 80.01 %	19.44 % 18.00 %	2.76 % 1.99 %
Custom Mail	4470 4541	3477 3682	874 769	119 90	77.79 % 81.08 %	19.55 % 16.93 %	2.66 % 1.98 %
iCloud Mail	4787 4693	3429 3465	1219 1128	139 100	71.63 % 73.83 %	25.46 % 24.04 %	2.90 % 2.13 %
Tuta	4825 4857	3728 3893	960 872	137 92	77.26 % 80.15 %	19.90 % 17.95 %	2.84 % 1.89 %
Juno.com	4597 4641	3525 3733	942 811	130 97	76.68 % 80.44 %	20.49 % 17.47 %	2.83 % 2.09 %
Mailfence	4761 4623	3685 3687	950 839	126 97	77.40 % 79.75 %	19.95 % 18.15 %	2.65 % 2.10 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.