Amazon SES and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 462.676	60.903 365.444	7.663 82.513	2.145 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 78.98 %	10.84 % 17.83 %	3.03 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 35765	4775 29327	467 5475	124 963	88.99 % 82.00 %	8.70 % 15.31 %	2.31 % 2.69 %
Elektronics	5513 35483	4825 28318	546 6096	142 1069	87.52 % 79.81 %	9.90 % 17.18 %	2.58 % 3.01 %
Entertainment	5474 35412	4714 27898	595 6336	165 1178	86.12 % 78.78 %	10.87 % 17.89 %	3.01 % 3.33 %
Cosmetics & Beauty	5483 35607	4703 28038	600 6405	180 1164	85.77 % 78.74 %	10.94 % 17.99 %	3.28 % 3.27 %
Food & Drink	5431 35941	4821 29336	481 5582	129 1023	88.77 % 81.62 %	8.86 % 15.53 %	2.38 % 2.85 %
Home & Garden	5531 35829	4903 29355	490 5460	138 1014	88.65 % 81.93 %	8.86 % 15.24 %	2.50 % 2.83 %
Finance	5441 35160	4533 26647	710 7222	198 1291	83.31 % 75.79 %	13.05 % 20.54 %	3.64 % 3.67 %
Health	5394 35164	4563 26953	643 7042	188 1169	84.59 % 76.65 %	11.92 % 20.03 %	3.49 % 3.32 %
Pets	5401 35792	4707 28978	528 5776	166 1038	87.15 % 80.96 %	9.78 % 16.14 %	3.07 % 2.90 %
Sport & Fitness	5481 35722	4646 27820	660 6738	175 1164	84.77 % 77.88 %	12.04 % 18.86 %	3.19 % 3.26 %
Job & Career	5387 35725	4514 27515	698 6961	175 1249	83.79 % 77.02 %	12.96 % 19.48 %	3.25 % 3.50 %
Dating	5355 35456	4472 26384	691 7761	192 1311	83.51 % 74.41 %	12.90 % 21.89 %	3.59 % 3.70 %
Other	5454 35620	4727 28875	554 5659	173 1086	86.67 % 81.06 %	10.16 % 15.89 %	3.17 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 44467	4434 33557	837 9325	238 1585	80.49 % 75.46 %	15.19 % 20.97 %	4.32 % 3.56 %
Outlook Mail	5392 44712	4570 34124	661 9005	161 1583	84.76 % 76.32 %	12.26 % 20.14 %	2.99 % 3.54 %
Yahoo Mail	5500 44316	4705 34788	621 8079	174 1449	85.55 % 78.50 %	11.29 % 18.23 %	3.16 % 3.27 %
AOL Mail	5323 45050	4562 35324	601 8238	160 1488	85.70 % 78.41 %	11.29 % 18.29 %	3.01 % 3.30 %
Mail.com	5465 44982	4730 35800	569 7798	166 1384	86.55 % 79.59 %	10.41 % 17.34 %	3.04 % 3.08 %
Yandex Mail	5401 44497	4542 34318	673 8646	186 1533	84.10 % 77.12 %	12.46 % 19.43 %	3.44 % 3.45 %
GMX Mail	5407 44639	4757 35564	500 7773	150 1302	87.98 % 79.67 %	9.25 % 17.41 %	2.77 % 2.92 %
Zoho Mail	5584 45158	4922 36335	515 7466	147 1357	88.14 % 80.46 %	9.22 % 16.53 %	2.63 % 3.01 %
ProtonMail	5388 44487	4781 35967	464 7284	143 1236	88.73 % 80.85 %	8.61 % 16.37 %	2.65 % 2.78 %
Custom Mail	5329 44229	4744 36263	461 6766	124 1200	89.02 % 81.99 %	8.65 % 15.30 %	2.33 % 2.71 %
iCloud Mail	5558 5407	4547 4236	802 903	209 268	81.81 % 78.34 %	14.43 % 16.70 %	3.76 % 4.96 %
Tuta	5383 5471	4747 4648	492 648	144 175	88.19 % 84.96 %	9.14 % 11.84 %	2.68 % 3.20 %
Juno.com	5472 5261	4862 4520	467 582	143 159	88.85 % 85.92 %	8.53 % 11.06 %	2.61 % 3.02 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.