Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 75.594	58.531 58.369	16.313 15.552	1.952 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.21 %	21.24 % 20.57 %	2.54 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 5920	4639 4546	1298 1235	159 139	76.10 % 76.79 %	21.29 % 20.86 %	2.61 % 2.35 %
Elektronics	5759 6066	4393 4748	1211 1192	155 126	76.28 % 78.27 %	21.03 % 19.65 %	2.69 % 2.08 %
Entertainment	5912 5690	4526 4363	1239 1196	147 131	76.56 % 76.68 %	20.96 % 21.02 %	2.49 % 2.30 %
Cosmetics & Beauty	5686 5663	4358 4426	1187 1115	141 122	76.64 % 78.16 %	20.88 % 19.69 %	2.48 % 2.15 %
Food & Drink	5971 5842	4533 4495	1272 1210	166 137	75.92 % 76.94 %	21.30 % 20.71 %	2.78 % 2.35 %
Home & Garden	5924 5814	4444 4433	1327 1257	153 124	75.02 % 76.25 %	22.40 % 21.62 %	2.58 % 2.13 %
Finance	5801 5861	4612 4719	1048 1012	141 130	79.50 % 80.52 %	18.07 % 17.27 %	2.43 % 2.22 %
Health	5676 5788	4496 4679	1041 975	139 134	79.21 % 80.84 %	18.34 % 16.85 %	2.45 % 2.32 %
Pets	5863 5800	4473 4416	1244 1267	146 117	76.29 % 76.14 %	21.22 % 21.84 %	2.49 % 2.02 %
Sport & Fitness	5981 5748	4518 4398	1311 1216	152 134	75.54 % 76.51 %	21.92 % 21.16 %	2.54 % 2.33 %
Job & Career	5911 5561	4393 4158	1366 1293	152 110	74.32 % 74.77 %	23.11 % 23.25 %	2.57 % 1.98 %
Dating	6055 5831	4357 4242	1553 1461	145 128	71.96 % 72.75 %	25.65 % 25.06 %	2.39 % 2.20 %
Other	6161 6010	4789 4746	1216 1123	156 141	77.73 % 78.97 %	19.74 % 18.69 %	2.53 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5429	4008 3982	1360 1329	139 118	72.78 % 73.35 %	24.70 % 24.48 %	2.52 % 2.17 %
Outlook Mail	5624 5332	4190 4024	1294 1191	140 117	74.50 % 75.47 %	23.01 % 22.34 %	2.49 % 2.19 %
Yahoo Mail	5392 5386	4028 4100	1222 1168	142 118	74.70 % 76.12 %	22.66 % 21.69 %	2.63 % 2.19 %
AOL Mail	5396 5472	4057 4149	1210 1204	129 119	75.19 % 75.82 %	22.42 % 22.00 %	2.39 % 2.17 %
Mail.com	5505 5540	4255 4357	1113 1058	137 125	77.29 % 78.65 %	20.22 % 19.10 %	2.49 % 2.26 %
Yandex Mail	5633 5576	4298 4308	1205 1144	130 124	76.30 % 77.26 %	21.39 % 20.52 %	2.31 % 2.22 %
GMX Mail	5505 5316	4118 3995	1255 1205	132 116	74.80 % 75.15 %	22.80 % 22.67 %	2.40 % 2.18 %
Zoho Mail	5405 5593	4188 4392	1074 1070	143 131	77.48 % 78.53 %	19.87 % 19.13 %	2.65 % 2.34 %
ProtonMail	5571 5229	4377 4171	1049 945	145 113	78.57 % 79.77 %	18.83 % 18.07 %	2.60 % 2.16 %
Custom Mail	5241 5416	4131 4349	966 945	144 122	78.82 % 80.30 %	18.43 % 17.45 %	2.75 % 2.25 %
iCloud Mail	5680 5261	4096 3840	1434 1309	150 112	72.11 % 72.99 %	25.25 % 24.88 %	2.64 % 2.13 %
Tuta	5624 5326	4448 4201	1024 1011	152 114	79.09 % 78.88 %	18.21 % 18.98 %	2.70 % 2.14 %
Juno.com	5360 5439	4161 4337	1066 980	133 122	77.63 % 79.74 %	19.89 % 18.02 %	2.48 % 2.24 %
Mailfence	5353 5279	4176 4164	1041 993	136 122	78.01 % 78.88 %	19.45 % 18.81 %	2.54 % 2.31 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.