Amazon SES and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 436.190	37.888 343.348	5.018 79.100	1.422 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 78.72 %	11.32 % 18.13 %	3.21 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33701	2974 27559	308 5247	85 895	88.33 % 81.78 %	9.15 % 15.57 %	2.52 % 2.66 %
Elektronics	3485 33461	3026 26609	361 5850	98 1002	86.83 % 79.52 %	10.36 % 17.48 %	2.81 % 2.99 %
Entertainment	3424 33394	2918 26225	388 6072	118 1097	85.22 % 78.53 %	11.33 % 18.18 %	3.45 % 3.29 %
Cosmetics & Beauty	3469 33640	2956 26388	398 6156	115 1096	85.21 % 78.44 %	11.47 % 18.30 %	3.32 % 3.26 %
Food & Drink	3318 33931	2931 27601	305 5369	82 961	88.34 % 81.34 %	9.19 % 15.82 %	2.47 % 2.83 %
Home & Garden	3457 33678	3035 27517	322 5222	100 939	87.79 % 81.71 %	9.31 % 15.51 %	2.89 % 2.79 %
Finance	3435 33034	2838 24939	468 6901	129 1194	82.62 % 75.49 %	13.62 % 20.89 %	3.76 % 3.61 %
Health	3419 33169	2870 25307	426 6764	123 1098	83.94 % 76.30 %	12.46 % 20.39 %	3.60 % 3.31 %
Pets	3333 33710	2878 27220	343 5524	112 966	86.35 % 80.75 %	10.29 % 16.39 %	3.36 % 2.87 %
Sport & Fitness	3464 33722	2918 26166	435 6462	111 1094	84.24 % 77.59 %	12.56 % 19.16 %	3.20 % 3.24 %
Job & Career	3415 33729	2847 25902	456 6663	112 1164	83.37 % 76.79 %	13.35 % 19.75 %	3.28 % 3.45 %
Dating	3331 33411	2758 24742	448 7452	125 1217	82.80 % 74.05 %	13.45 % 22.30 %	3.75 % 3.64 %
Other	3411 33610	2939 27173	360 5418	112 1019	86.16 % 80.85 %	10.55 % 16.12 %	3.28 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42459	2784 32013	547 8979	166 1467	79.61 % 75.40 %	15.64 % 21.15 %	4.75 % 3.46 %
Outlook Mail	3327 42675	2787 32474	424 8706	116 1495	83.77 % 76.10 %	12.74 % 20.40 %	3.49 % 3.50 %
Yahoo Mail	3487 42367	2963 33166	406 7822	118 1379	84.97 % 78.28 %	11.64 % 18.46 %	3.38 % 3.25 %
AOL Mail	3283 42978	2790 33608	390 7959	103 1411	84.98 % 78.20 %	11.88 % 18.52 %	3.14 % 3.28 %
Mail.com	3482 42878	2979 34039	383 7537	120 1302	85.55 % 79.39 %	11.00 % 17.58 %	3.45 % 3.04 %
Yandex Mail	3405 42491	2837 32674	444 8361	124 1456	83.32 % 76.90 %	13.04 % 19.68 %	3.64 % 3.43 %
GMX Mail	3320 42555	2898 33775	322 7535	100 1245	87.29 % 79.37 %	9.70 % 17.71 %	3.01 % 2.93 %
Zoho Mail	3513 43076	3087 34550	337 7232	89 1294	87.87 % 80.21 %	9.59 % 16.79 %	2.53 % 3.00 %
ProtonMail	3388 42480	2988 34228	307 7072	93 1180	88.19 % 80.57 %	9.06 % 16.65 %	2.74 % 2.78 %
Custom Mail	3372 42254	2983 34559	307 6553	82 1142	88.46 % 81.79 %	9.10 % 15.51 %	2.43 % 2.70 %
iCloud Mail	3517 3321	2862 2602	527 562	128 157	81.38 % 78.35 %	14.98 % 16.92 %	3.64 % 4.73 %
Tuta	3361 3421	2943 2894	320 414	98 113	87.56 % 84.60 %	9.52 % 12.10 %	2.92 % 3.30 %
Juno.com	3376 3235	2987 2766	304 368	85 101	88.48 % 85.50 %	9.00 % 11.38 %	2.52 % 3.12 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.