Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.401	51.232 48.855	12.207 13.349	1.447 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 77.06 %	18.94 % 21.05 %	2.24 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4972	3818 3815	949 1051	104 132	78.92 % 76.73 %	19.62 % 21.14 %	2.15 % 2.65 %
Elektronics	5000 5033	3966 3880	937 1064	111 129	79.32 % 77.09 %	18.74 % 21.14 %	2.22 % 2.56 %
Entertainment	4804 4786	3820 3672	908 1022	104 126	79.52 % 76.72 %	18.90 % 21.35 %	2.16 % 2.63 %
Cosmetics & Beauty	5054 4944	4039 3834	942 1021	106 132	79.92 % 77.55 %	18.64 % 20.65 %	2.10 % 2.67 %
Food & Drink	5071 4745	4017 3646	974 1023	117 130	79.22 % 76.84 %	19.21 % 21.56 %	2.31 % 2.74 %
Home & Garden	5106 4709	4034 3602	997 1026	117 125	79.01 % 76.49 %	19.53 % 21.79 %	2.29 % 2.65 %
Finance	4930 4704	4057 3740	795 865	110 125	82.29 % 79.51 %	16.13 % 18.39 %	2.23 % 2.66 %
Health	4996 4867	4104 3861	815 919	108 133	82.15 % 79.33 %	16.31 % 18.88 %	2.16 % 2.73 %
Pets	4837 5130	3817 3925	954 1087	113 138	78.91 % 76.51 %	19.72 % 21.19 %	2.34 % 2.69 %
Sport & Fitness	4943 4867	3899 3762	961 1005	111 120	78.88 % 77.30 %	19.44 % 20.65 %	2.25 % 2.47 %
Job & Career	5131 5081	4005 3825	1041 1189	112 132	78.05 % 75.28 %	20.29 % 23.40 %	2.18 % 2.60 %
Dating	4758 4767	3634 3531	1053 1127	110 120	76.38 % 74.07 %	22.13 % 23.64 %	2.31 % 2.52 %
Other	4988 4796	4022 3762	881 950	124 130	80.63 % 78.44 %	17.66 % 19.81 %	2.49 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4818	3677 3617	998 1128	103 130	77.25 % 75.07 %	20.97 % 23.41 %	2.16 % 2.70 %
Outlook Mail	4626 4397	3627 3349	927 974	104 117	78.40 % 76.17 %	20.04 % 22.15 %	2.25 % 2.66 %
Yahoo Mail	4532 4570	3628 3482	831 1001	101 118	80.05 % 76.19 %	18.34 % 21.90 %	2.23 % 2.58 %
AOL Mail	4780 4821	3790 3657	923 1048	101 130	79.29 % 75.86 %	19.31 % 21.74 %	2.11 % 2.70 %
Mail.com	4596 4688	3690 3641	839 970	100 126	80.29 % 77.67 %	18.26 % 20.69 %	2.18 % 2.69 %
Yandex Mail	4673 4387	3696 3362	917 935	111 106	79.09 % 76.64 %	19.62 % 21.31 %	2.38 % 2.42 %
GMX Mail	4736 4730	3738 3616	914 1055	109 125	78.93 % 76.45 %	19.30 % 22.30 %	2.30 % 2.64 %
Zoho Mail	4798 4549	3835 3570	896 881	107 125	79.93 % 78.48 %	18.67 % 19.37 %	2.23 % 2.75 %
ProtonMail	4839 4585	3916 3596	831 914	107 113	80.93 % 78.43 %	17.17 % 19.93 %	2.21 % 2.46 %
Custom Mail	4720 4610	3865 3661	801 863	101 118	81.89 % 79.41 %	16.97 % 18.72 %	2.14 % 2.56 %
iCloud Mail	4771 4726	3666 3532	1030 1101	118 126	76.84 % 74.74 %	21.59 % 23.30 %	2.47 % 2.67 %
Tuta	4800 4784	3868 3730	871 948	115 132	80.58 % 77.97 %	18.15 % 19.82 %	2.40 % 2.76 %
Juno.com	4639 4652	3747 3656	802 917	100 122	80.77 % 78.59 %	17.29 % 19.71 %	2.16 % 2.62 %
Mailfence	3186 3084	2489 2386	627 614	70 84	78.12 % 77.37 %	19.68 % 19.91 %	2.20 % 2.72 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.