Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.064	49.906 50.510	14.478 13.220	1.811 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 77.63 %	21.87 % 20.32 %	2.74 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5173	3992 4009	1177 1050	150 114	75.05 % 77.50 %	22.13 % 20.30 %	2.82 % 2.20 %
Elektronics	4743 5154	3580 4063	1025 996	138 95	75.48 % 78.83 %	21.61 % 19.32 %	2.91 % 1.84 %
Entertainment	5189 4829	3919 3721	1133 1008	137 100	75.53 % 77.06 %	21.83 % 20.87 %	2.64 % 2.07 %
Cosmetics & Beauty	4842 5047	3673 3943	1047 1003	122 101	75.86 % 78.13 %	21.62 % 19.87 %	2.52 % 2.00 %
Food & Drink	5176 4964	3874 3839	1153 1012	149 113	74.85 % 77.34 %	22.28 % 20.39 %	2.88 % 2.28 %
Home & Garden	5130 4925	3815 3776	1172 1048	143 101	74.37 % 76.67 %	22.85 % 21.28 %	2.79 % 2.05 %
Finance	5025 4940	3974 4020	921 818	130 102	79.08 % 81.38 %	18.33 % 16.56 %	2.59 % 2.06 %
Health	5079 5003	3983 4089	960 810	136 104	78.42 % 81.73 %	18.90 % 16.19 %	2.68 % 2.08 %
Pets	4968 5030	3726 3869	1110 1068	132 93	75.00 % 76.92 %	22.34 % 21.23 %	2.66 % 1.85 %
Sport & Fitness	5085 5007	3829 3853	1114 1048	142 106	75.30 % 76.95 %	21.91 % 20.93 %	2.79 % 2.12 %
Job & Career	5105 4938	3750 3688	1214 1152	141 98	73.46 % 74.69 %	23.78 % 23.33 %	2.76 % 1.98 %
Dating	5238 4934	3750 3605	1349 1233	139 96	71.59 % 73.06 %	25.75 % 24.99 %	2.65 % 1.95 %
Other	5296 5120	4041 4035	1103 974	152 111	76.30 % 78.81 %	20.83 % 19.02 %	2.87 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4655	3533 3458	1214 1101	134 96	72.38 % 74.29 %	24.87 % 23.65 %	2.75 % 2.06 %
Outlook Mail	4740 4604	3515 3490	1096 1025	129 89	74.16 % 75.80 %	23.12 % 22.26 %	2.72 % 1.93 %
Yahoo Mail	4752 4609	3511 3525	1108 994	133 90	73.88 % 76.48 %	23.32 % 21.57 %	2.80 % 1.95 %
AOL Mail	4761 4597	3579 3499	1058 1003	124 95	75.17 % 76.11 %	22.22 % 21.82 %	2.60 % 2.07 %
Mail.com	4663 4744	3553 3742	985 907	125 95	76.20 % 78.88 %	21.12 % 19.12 %	2.68 % 2.00 %
Yandex Mail	4708 4811	3534 3703	1056 1006	118 102	75.06 % 76.97 %	22.43 % 20.91 %	2.51 % 2.12 %
GMX Mail	4685 4695	3453 3525	1110 1067	122 103	73.70 % 75.08 %	23.69 % 22.73 %	2.60 % 2.19 %
Zoho Mail	4670 4693	3547 3694	992 899	131 100	75.95 % 78.71 %	21.24 % 19.16 %	2.81 % 2.13 %
ProtonMail	4822 4452	3765 3573	924 789	133 90	78.08 % 80.26 %	19.16 % 17.72 %	2.76 % 2.02 %
Custom Mail	4433 4476	3458 3620	853 768	122 88	78.01 % 80.88 %	19.24 % 17.16 %	2.75 % 1.97 %
iCloud Mail	4799 4681	3441 3456	1219 1125	139 100	71.70 % 73.83 %	25.40 % 24.03 %	2.90 % 2.14 %
Tuta	4878 4778	3785 3830	953 861	140 87	77.59 % 80.16 %	19.54 % 18.02 %	2.87 % 1.82 %
Juno.com	4576 4690	3501 3749	946 840	129 101	76.51 % 79.94 %	20.67 % 17.91 %	2.82 % 2.15 %
Mailfence	4827 4579	3731 3646	964 835	132 98	77.29 % 79.62 %	19.97 % 18.24 %	2.73 % 2.14 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.