Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 64.960	49.732 49.948	14.713 13.541	1.825 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 76.89 %	22.20 % 20.85 %	2.75 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5117	3853 3930	1166 1068	142 119	74.66 % 76.80 %	22.59 % 20.87 %	2.75 % 2.33 %
Elektronics	4919 5247	3684 4097	1096 1034	139 116	74.89 % 78.08 %	22.28 % 19.71 %	2.83 % 2.21 %
Entertainment	5074 4932	3837 3749	1108 1067	129 116	75.62 % 76.01 %	21.84 % 21.63 %	2.54 % 2.35 %
Cosmetics & Beauty	5010 5095	3781 3966	1100 1017	129 112	75.47 % 77.84 %	21.96 % 19.96 %	2.57 % 2.20 %
Food & Drink	5249 4938	3892 3775	1211 1046	146 117	74.15 % 76.45 %	23.07 % 21.18 %	2.78 % 2.37 %
Home & Garden	5026 4931	3721 3741	1161 1082	144 108	74.04 % 75.87 %	23.10 % 21.94 %	2.87 % 2.19 %
Finance	5013 4799	3974 3865	907 825	132 109	79.27 % 80.54 %	18.09 % 17.19 %	2.63 % 2.27 %
Health	5091 4950	4000 3983	958 853	133 114	78.57 % 80.46 %	18.82 % 17.23 %	2.61 % 2.30 %
Pets	5099 5072	3796 3864	1160 1091	143 117	74.45 % 76.18 %	22.75 % 21.51 %	2.80 % 2.31 %
Sport & Fitness	5198 4937	3885 3759	1168 1066	145 112	74.74 % 76.14 %	22.47 % 21.59 %	2.79 % 2.27 %
Job & Career	5173 5100	3762 3782	1267 1208	144 110	72.72 % 74.16 %	24.49 % 23.69 %	2.78 % 2.16 %
Dating	5160 4986	3657 3614	1357 1265	146 107	70.87 % 72.48 %	26.30 % 25.37 %	2.83 % 2.15 %
Other	5097 4856	3890 3823	1054 919	153 114	76.32 % 78.73 %	20.68 % 18.93 %	3.00 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4759	3466 3496	1250 1156	137 107	71.42 % 73.46 %	25.76 % 24.29 %	2.82 % 2.25 %
Outlook Mail	4676 4424	3438 3345	1110 989	128 90	73.52 % 75.61 %	23.74 % 22.36 %	2.74 % 2.03 %
Yahoo Mail	4671 4564	3475 3450	1060 1008	136 106	74.40 % 75.59 %	22.69 % 22.09 %	2.91 % 2.32 %
AOL Mail	4862 4596	3626 3467	1105 1021	131 108	74.58 % 75.44 %	22.73 % 22.21 %	2.69 % 2.35 %
Mail.com	4623 4663	3525 3641	976 915	122 107	76.25 % 78.08 %	21.11 % 19.62 %	2.64 % 2.29 %
Yandex Mail	4795 4682	3572 3575	1101 1008	122 99	74.49 % 76.36 %	22.96 % 21.53 %	2.54 % 2.11 %
GMX Mail	4634 4714	3410 3513	1098 1092	126 109	73.59 % 74.52 %	23.69 % 23.17 %	2.72 % 2.31 %
Zoho Mail	4727 4727	3577 3686	1021 926	129 115	75.67 % 77.98 %	21.60 % 19.59 %	2.73 % 2.43 %
ProtonMail	4841 4388	3750 3482	958 813	133 93	77.46 % 79.35 %	19.79 % 18.53 %	2.75 % 2.12 %
Custom Mail	4458 4435	3464 3567	878 769	116 99	77.70 % 80.43 %	19.69 % 17.34 %	2.60 % 2.23 %
iCloud Mail	4921 4740	3505 3450	1269 1177	147 113	71.23 % 72.78 %	25.79 % 24.83 %	2.99 % 2.38 %
Tuta	4834 4889	3701 3863	992 920	141 106	76.56 % 79.01 %	20.52 % 18.82 %	2.92 % 2.17 %
Juno.com	4628 4728	3560 3757	937 863	131 108	76.92 % 79.46 %	20.25 % 18.25 %	2.83 % 2.28 %
Mailfence	4747 4651	3663 3656	958 884	126 111	77.16 % 78.61 %	20.18 % 19.01 %	2.65 % 2.39 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.