Amazon SES and Rapidmail Email Deliverability Comparison

Amazon SES

Rapidmail

In this comparison, the deliverability of Amazon SES and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 64.757	49.987 49.798	14.393 13.476	1.661 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.90 %	21.79 % 20.81 %	2.52 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5018	3891 3842	1157 1059	128 117	75.17 % 76.56 %	22.35 % 21.10 %	2.47 % 2.33 %
Elektronics	4959 5268	3758 4081	1073 1070	128 117	75.78 % 77.47 %	21.64 % 20.31 %	2.58 % 2.22 %
Entertainment	5013 4877	3809 3714	1089 1049	115 114	75.98 % 76.15 %	21.72 % 21.51 %	2.29 % 2.34 %
Cosmetics & Beauty	5082 5033	3884 3899	1083 1018	115 116	76.43 % 77.47 %	21.31 % 20.23 %	2.26 % 2.30 %
Food & Drink	5138 4836	3866 3706	1142 1013	130 117	75.24 % 76.63 %	22.23 % 20.95 %	2.53 % 2.42 %
Home & Garden	5077 4963	3810 3784	1135 1065	132 114	75.04 % 76.24 %	22.36 % 21.46 %	2.60 % 2.30 %
Finance	5091 4914	4065 3960	896 844	130 110	79.85 % 80.59 %	17.60 % 17.18 %	2.55 % 2.24 %
Health	5068 4949	4017 3989	926 842	125 118	79.26 % 80.60 %	18.27 % 17.01 %	2.47 % 2.38 %
Pets	5058 5100	3791 3888	1140 1095	127 117	74.95 % 76.24 %	22.54 % 21.47 %	2.51 % 2.29 %
Sport & Fitness	5116 4904	3846 3766	1137 1033	133 105	75.18 % 76.79 %	22.22 % 21.06 %	2.60 % 2.14 %
Job & Career	5150 5106	3767 3775	1254 1214	129 117	73.15 % 73.93 %	24.35 % 23.78 %	2.50 % 2.29 %
Dating	5017 4960	3560 3600	1324 1256	133 104	70.96 % 72.58 %	26.39 % 25.32 %	2.65 % 2.10 %
Other	5096 4829	3923 3794	1037 918	136 117	76.98 % 78.57 %	20.35 % 19.01 %	2.67 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4758	3514 3491	1235 1159	121 108	72.16 % 73.37 %	25.36 % 24.36 %	2.48 % 2.27 %
Outlook Mail	4676 4385	3471 3308	1085 983	120 94	74.23 % 75.44 %	23.20 % 22.42 %	2.57 % 2.14 %
Yahoo Mail	4648 4579	3511 3476	1016 998	121 105	75.54 % 75.91 %	21.86 % 21.80 %	2.60 % 2.29 %
AOL Mail	4816 4639	3634 3493	1067 1034	115 112	75.46 % 75.30 %	22.16 % 22.29 %	2.39 % 2.41 %
Mail.com	4564 4727	3498 3678	956 941	110 108	76.64 % 77.81 %	20.95 % 19.91 %	2.41 % 2.28 %
Yandex Mail	4786 4575	3583 3501	1090 976	113 98	74.86 % 76.52 %	22.77 % 21.33 %	2.36 % 2.14 %
GMX Mail	4640 4691	3440 3518	1080 1064	120 109	74.14 % 74.99 %	23.28 % 22.68 %	2.59 % 2.32 %
Zoho Mail	4693 4611	3563 3624	1013 874	117 113	75.92 % 78.59 %	21.59 % 18.95 %	2.49 % 2.45 %
ProtonMail	4856 4407	3783 3471	951 841	122 95	77.90 % 78.76 %	19.58 % 19.08 %	2.51 % 2.16 %
Custom Mail	4542 4507	3565 3625	868 784	109 98	78.49 % 80.43 %	19.11 % 17.40 %	2.40 % 2.17 %
iCloud Mail	4782 4701	3421 3420	1231 1172	130 109	71.54 % 72.75 %	25.74 % 24.93 %	2.72 % 2.32 %
Tuta	4850 4933	3751 3876	968 943	131 114	77.34 % 78.57 %	19.96 % 19.12 %	2.70 % 2.31 %
Juno.com	4636 4580	3609 3638	908 834	119 108	77.85 % 79.43 %	19.59 % 18.21 %	2.57 % 2.36 %
Mailfence	4682 4664	3644 3679	925 873	113 112	77.83 % 78.88 %	19.76 % 18.72 %	2.41 % 2.40 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.