Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.984 76.256	59.005 58.741	15.410 15.803	1.569 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.65 % 77.03 %	20.28 % 20.72 %	2.06 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6026 5948	4670 4606	1222 1217	134 125	77.50 % 77.44 %	20.28 % 20.46 %	2.22 % 2.10 %
Elektronics	5985 5701	4712 4433	1157 1141	116 127	78.73 % 77.76 %	19.33 % 20.01 %	1.94 % 2.23 %
Entertainment	5674 5863	4369 4479	1184 1246	121 138	77.00 % 76.39 %	20.87 % 21.25 %	2.13 % 2.35 %
Cosmetics & Beauty	5816 6033	4553 4658	1145 1250	118 125	78.28 % 77.21 %	19.69 % 20.72 %	2.03 % 2.07 %
Food & Drink	5782 5901	4478 4545	1174 1226	130 130	77.45 % 77.02 %	20.30 % 20.78 %	2.25 % 2.20 %
Home & Garden	5826 5979	4465 4621	1239 1221	122 137	76.64 % 77.29 %	21.27 % 20.42 %	2.09 % 2.29 %
Finance	5870 5659	4778 4556	974 975	118 128	81.40 % 80.51 %	16.59 % 17.23 %	2.01 % 2.26 %
Health	5796 5857	4723 4713	949 1016	124 128	81.49 % 80.47 %	16.37 % 17.35 %	2.14 % 2.19 %
Pets	5867 5843	4519 4462	1241 1246	107 135	77.02 % 76.36 %	21.15 % 21.32 %	1.82 % 2.31 %
Sport & Fitness	5831 5769	4485 4392	1221 1249	125 128	76.92 % 76.13 %	20.94 % 21.65 %	2.14 % 2.22 %
Job & Career	5718 5803	4270 4304	1337 1358	111 141	74.68 % 74.17 %	23.38 % 23.40 %	1.94 % 2.43 %
Dating	5775 5967	4232 4336	1430 1491	113 140	73.28 % 72.67 %	24.76 % 24.99 %	1.96 % 2.35 %
Other	6018 5933	4751 4636	1137 1167	130 130	78.95 % 78.14 %	18.89 % 19.67 %	2.16 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5475 5555	4055 4081	1310 1346	110 128	74.06 % 73.47 %	23.93 % 24.23 %	2.01 % 2.30 %
Outlook Mail	5393 5486	4084 4103	1201 1253	108 130	75.73 % 74.79 %	22.27 % 22.84 %	2.00 % 2.37 %
Yahoo Mail	5328 5340	4070 4044	1153 1176	105 120	76.39 % 75.73 %	21.64 % 22.02 %	1.97 % 2.25 %
AOL Mail	5392 5514	4116 4235	1164 1159	112 120	76.34 % 76.80 %	21.59 % 21.02 %	2.08 % 2.18 %
Mail.com	5597 5482	4414 4310	1067 1055	116 117	78.86 % 78.62 %	19.06 % 19.24 %	2.07 % 2.13 %
Yandex Mail	5608 5429	4337 4109	1150 1204	121 116	77.34 % 75.69 %	20.51 % 22.18 %	2.16 % 2.14 %
GMX Mail	5475 5282	4114 3956	1245 1210	116 116	75.14 % 74.90 %	22.74 % 22.91 %	2.12 % 2.20 %
Zoho Mail	5508 5304	4347 4163	1040 1022	121 119	78.92 % 78.49 %	18.88 % 19.27 %	2.20 % 2.24 %
ProtonMail	5243 5418	4211 4235	927 1062	105 121	80.32 % 78.17 %	17.68 % 19.60 %	2.00 % 2.23 %
Custom Mail	5207 5498	4215 4383	886 992	106 123	80.95 % 79.72 %	17.02 % 18.04 %	2.04 % 2.24 %
iCloud Mail	5483 5563	4034 4116	1335 1322	114 125	73.57 % 73.99 %	24.35 % 23.76 %	2.08 % 2.25 %
Tuta	5533 5434	4433 4315	997 999	103 120	80.12 % 79.41 %	18.02 % 18.38 %	1.86 % 2.21 %
Juno.com	5450 5417	4357 4315	976 982	117 120	79.94 % 79.66 %	17.91 % 18.13 %	2.15 % 2.22 %
Mailfence	5292 5534	4218 4376	959 1021	115 137	79.71 % 79.07 %	18.12 % 18.45 %	2.17 % 2.48 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.