Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.960 65.516	49.948 50.861	13.541 13.251	1.471 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 77.63 %	20.85 % 20.23 %	2.26 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5117 5148	3930 3986	1068 1065	119 97	76.80 % 77.43 %	20.87 % 20.69 %	2.33 % 1.88 %
Elektronics	5247 5023	4097 3955	1034 955	116 113	78.08 % 78.74 %	19.71 % 19.01 %	2.21 % 2.25 %
Entertainment	4932 5012	3749 3861	1067 1043	116 108	76.01 % 77.04 %	21.63 % 20.81 %	2.35 % 2.15 %
Cosmetics & Beauty	5095 5089	3966 3997	1017 1001	112 91	77.84 % 78.54 %	19.96 % 19.67 %	2.20 % 1.79 %
Food & Drink	4938 5100	3775 3943	1046 1046	117 111	76.45 % 77.31 %	21.18 % 20.51 %	2.37 % 2.18 %
Home & Garden	4931 5057	3741 3945	1082 1002	108 110	75.87 % 78.01 %	21.94 % 19.81 %	2.19 % 2.18 %
Finance	4799 4936	3865 3985	825 841	109 110	80.54 % 80.73 %	17.19 % 17.04 %	2.27 % 2.23 %
Health	4950 5044	3983 4082	853 852	114 110	80.46 % 80.93 %	17.23 % 16.89 %	2.30 % 2.18 %
Pets	5072 5030	3864 3883	1091 1036	117 111	76.18 % 77.20 %	21.51 % 20.60 %	2.31 % 2.21 %
Sport & Fitness	4937 4989	3759 3831	1066 1047	112 111	76.14 % 76.79 %	21.59 % 20.99 %	2.27 % 2.22 %
Job & Career	5100 4890	3782 3653	1208 1123	110 114	74.16 % 74.70 %	23.69 % 22.97 %	2.16 % 2.33 %
Dating	4986 5069	3614 3717	1265 1236	107 116	72.48 % 73.33 %	25.37 % 24.38 %	2.15 % 2.29 %
Other	4856 5129	3823 4023	919 1004	114 102	78.73 % 78.44 %	18.93 % 19.57 %	2.35 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4759 4756	3496 3531	1156 1118	107 107	73.46 % 74.24 %	24.29 % 23.51 %	2.25 % 2.25 %
Outlook Mail	4424 4617	3345 3495	989 1011	90 111	75.61 % 75.70 %	22.36 % 21.90 %	2.03 % 2.40 %
Yahoo Mail	4564 4706	3450 3592	1008 1009	106 105	75.59 % 76.33 %	22.09 % 21.44 %	2.32 % 2.23 %
AOL Mail	4596 4710	3467 3632	1021 981	108 97	75.44 % 77.11 %	22.21 % 20.83 %	2.35 % 2.06 %
Mail.com	4663 4711	3641 3718	915 887	107 106	78.08 % 78.92 %	19.62 % 18.83 %	2.29 % 2.25 %
Yandex Mail	4682 4722	3575 3640	1008 989	99 93	76.36 % 77.09 %	21.53 % 20.94 %	2.11 % 1.97 %
GMX Mail	4714 4461	3513 3346	1092 1023	109 92	74.52 % 75.01 %	23.17 % 22.93 %	2.31 % 2.06 %
Zoho Mail	4727 4565	3686 3599	926 875	115 91	77.98 % 78.84 %	19.59 % 19.17 %	2.43 % 1.99 %
ProtonMail	4388 4619	3482 3627	813 897	93 95	79.35 % 78.52 %	18.53 % 19.42 %	2.12 % 2.06 %
Custom Mail	4435 4714	3567 3763	769 853	99 98	80.43 % 79.83 %	17.34 % 18.10 %	2.23 % 2.08 %
iCloud Mail	4740 4785	3450 3561	1177 1123	113 101	72.78 % 74.42 %	24.83 % 23.47 %	2.38 % 2.11 %
Tuta	4889 4651	3863 3732	920 818	106 101	79.01 % 80.24 %	18.82 % 17.59 %	2.17 % 2.17 %
Juno.com	4728 4669	3757 3746	863 822	108 101	79.46 % 80.23 %	18.25 % 17.61 %	2.28 % 2.16 %
Mailfence	4651 4830	3656 3879	884 845	111 106	78.61 % 80.31 %	19.01 % 17.49 %	2.39 % 2.19 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.