Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.890 75.996	58.604 58.044	15.613 16.148	1.673 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.22 % 76.38 %	20.57 % 21.25 %	2.20 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5966 5927	4594 4545	1230 1249	142 133	77.00 % 76.68 %	20.62 % 21.07 %	2.38 % 2.24 %
Elektronics	5995 5700	4702 4400	1167 1166	126 134	78.43 % 77.19 %	19.47 % 20.46 %	2.10 % 2.35 %
Entertainment	5651 5782	4317 4399	1203 1244	131 139	76.39 % 76.08 %	21.29 % 21.52 %	2.32 % 2.40 %
Cosmetics & Beauty	5761 6078	4490 4643	1146 1293	125 142	77.94 % 76.39 %	19.89 % 21.27 %	2.17 % 2.34 %
Food & Drink	5853 5845	4507 4459	1208 1252	138 134	77.00 % 76.29 %	20.64 % 21.42 %	2.36 % 2.29 %
Home & Garden	5845 5863	4454 4483	1262 1239	129 141	76.20 % 76.46 %	21.59 % 21.13 %	2.21 % 2.40 %
Finance	5922 5756	4769 4596	1025 1017	128 143	80.53 % 79.85 %	17.31 % 17.67 %	2.16 % 2.48 %
Health	5794 5689	4693 4541	970 1022	131 126	81.00 % 79.82 %	16.74 % 17.96 %	2.26 % 2.21 %
Pets	5821 5879	4444 4455	1265 1285	112 139	76.34 % 75.78 %	21.73 % 21.86 %	1.92 % 2.36 %
Sport & Fitness	5780 5831	4425 4427	1225 1266	130 138	76.56 % 75.92 %	21.19 % 21.71 %	2.25 % 2.37 %
Job & Career	5602 5813	4181 4284	1311 1383	110 146	74.63 % 73.70 %	23.40 % 23.79 %	1.96 % 2.51 %
Dating	5841 5955	4252 4267	1462 1539	127 149	72.80 % 71.65 %	25.03 % 25.84 %	2.17 % 2.50 %
Other	6059 5878	4776 4545	1139 1193	144 140	78.82 % 77.32 %	18.80 % 20.30 %	2.38 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5427 5497	3988 4001	1323 1364	116 132	73.48 % 72.79 %	24.38 % 24.81 %	2.14 % 2.40 %
Outlook Mail	5430 5437	4105 4014	1210 1292	115 131	75.60 % 73.83 %	22.28 % 23.76 %	2.12 % 2.41 %
Yahoo Mail	5405 5457	4108 4103	1178 1225	119 129	76.00 % 75.19 %	21.79 % 22.45 %	2.20 % 2.36 %
AOL Mail	5383 5524	4081 4217	1184 1174	118 133	75.81 % 76.34 %	22.00 % 21.25 %	2.19 % 2.41 %
Mail.com	5574 5527	4380 4311	1071 1090	123 126	78.58 % 78.00 %	19.21 % 19.72 %	2.21 % 2.28 %
Yandex Mail	5612 5404	4319 4054	1167 1226	126 124	76.96 % 75.02 %	20.79 % 22.69 %	2.25 % 2.29 %
GMX Mail	5419 5198	4078 3861	1222 1214	119 123	75.25 % 74.28 %	22.55 % 23.36 %	2.20 % 2.37 %
Zoho Mail	5577 5307	4375 4119	1071 1060	131 128	78.45 % 77.61 %	19.20 % 19.97 %	2.35 % 2.41 %
ProtonMail	5221 5495	4175 4266	932 1100	114 129	79.97 % 77.63 %	17.85 % 20.02 %	2.18 % 2.35 %
Custom Mail	5256 5522	4208 4365	930 1022	118 135	80.06 % 79.05 %	17.69 % 18.51 %	2.25 % 2.44 %
iCloud Mail	5341 5492	3898 4015	1331 1349	112 128	72.98 % 73.11 %	24.92 % 24.56 %	2.10 % 2.33 %
Tuta	5537 5287	4381 4168	1044 998	112 121	79.12 % 78.83 %	18.85 % 18.88 %	2.02 % 2.29 %
Juno.com	5446 5453	4348 4310	973 1014	125 129	79.84 % 79.04 %	17.87 % 18.60 %	2.30 % 2.37 %
Mailfence	5262 5396	4160 4240	977 1020	125 136	79.06 % 78.58 %	18.57 % 18.90 %	2.38 % 2.52 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.