Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.594 76.246	58.369 58.632	15.552 15.921	1.673 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.21 % 76.90 %	20.57 % 20.88 %	2.21 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5920 6048	4546 4661	1235 1256	139 131	76.79 % 77.07 %	20.86 % 20.77 %	2.35 % 2.17 %
Elektronics	6066 5818	4748 4526	1192 1167	126 125	78.27 % 77.79 %	19.65 % 20.06 %	2.08 % 2.15 %
Entertainment	5690 5749	4363 4396	1196 1224	131 129	76.68 % 76.47 %	21.02 % 21.29 %	2.30 % 2.24 %
Cosmetics & Beauty	5663 6089	4426 4680	1115 1273	122 136	78.16 % 76.86 %	19.69 % 20.91 %	2.15 % 2.23 %
Food & Drink	5842 5809	4495 4459	1210 1224	137 126	76.94 % 76.76 %	20.71 % 21.07 %	2.35 % 2.17 %
Home & Garden	5814 5785	4433 4444	1257 1218	124 123	76.25 % 76.82 %	21.62 % 21.05 %	2.13 % 2.13 %
Finance	5861 5829	4719 4682	1012 1011	130 136	80.52 % 80.32 %	17.27 % 17.34 %	2.22 % 2.33 %
Health	5788 5680	4679 4544	975 1012	134 124	80.84 % 80.00 %	16.85 % 17.82 %	2.32 % 2.18 %
Pets	5800 5845	4416 4487	1267 1233	117 125	76.14 % 76.77 %	21.84 % 21.09 %	2.02 % 2.14 %
Sport & Fitness	5748 5893	4398 4522	1216 1243	134 128	76.51 % 76.74 %	21.16 % 21.09 %	2.33 % 2.17 %
Job & Career	5561 5760	4158 4272	1293 1350	110 138	74.77 % 74.17 %	23.25 % 23.44 %	1.98 % 2.40 %
Dating	5831 6089	4242 4399	1461 1552	128 138	72.75 % 72.25 %	25.06 % 25.49 %	2.20 % 2.27 %
Other	6010 5852	4746 4560	1123 1158	141 134	78.97 % 77.92 %	18.69 % 19.79 %	2.35 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5429 5438	3982 3964	1329 1347	118 127	73.35 % 72.89 %	24.48 % 24.77 %	2.17 % 2.34 %
Outlook Mail	5332 5533	4024 4134	1191 1281	117 118	75.47 % 74.72 %	22.34 % 23.15 %	2.19 % 2.13 %
Yahoo Mail	5386 5511	4100 4194	1168 1189	118 128	76.12 % 76.10 %	21.69 % 21.58 %	2.19 % 2.32 %
AOL Mail	5472 5526	4149 4228	1204 1172	119 126	75.82 % 76.51 %	22.00 % 21.21 %	2.17 % 2.28 %
Mail.com	5540 5610	4357 4397	1058 1092	125 121	78.65 % 78.38 %	19.10 % 19.47 %	2.26 % 2.16 %
Yandex Mail	5576 5450	4308 4125	1144 1206	124 119	77.26 % 75.69 %	20.52 % 22.13 %	2.22 % 2.18 %
GMX Mail	5316 5265	3995 3953	1205 1193	116 119	75.15 % 75.08 %	22.67 % 22.66 %	2.18 % 2.26 %
Zoho Mail	5593 5341	4392 4177	1070 1041	131 123	78.53 % 78.21 %	19.13 % 19.49 %	2.34 % 2.30 %
ProtonMail	5229 5420	4171 4235	945 1068	113 117	79.77 % 78.14 %	18.07 % 19.70 %	2.16 % 2.16 %
Custom Mail	5416 5529	4349 4413	945 994	122 122	80.30 % 79.82 %	17.45 % 17.98 %	2.25 % 2.21 %
iCloud Mail	5261 5548	3840 4073	1309 1355	112 120	72.99 % 73.41 %	24.88 % 24.42 %	2.13 % 2.16 %
Tuta	5326 5297	4201 4211	1011 976	114 110	78.88 % 79.50 %	18.98 % 18.43 %	2.14 % 2.08 %
Juno.com	5439 5392	4337 4287	980 987	122 118	79.74 % 79.51 %	18.02 % 18.30 %	2.24 % 2.19 %
Mailfence	5279 5386	4164 4241	993 1020	122 125	78.88 % 78.74 %	18.81 % 18.94 %	2.31 % 2.32 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.