Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.757 65.674	49.798 50.321	13.476 13.784	1.483 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.62 %	20.81 % 20.99 %	2.29 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 5092	3842 3899	1059 1082	117 111	76.56 % 76.57 %	21.10 % 21.25 %	2.33 % 2.18 %
Elektronics	5268 5052	4081 3906	1070 1023	117 123	77.47 % 77.32 %	20.31 % 20.25 %	2.22 % 2.43 %
Entertainment	4877 5004	3714 3792	1049 1089	114 123	76.15 % 75.78 %	21.51 % 21.76 %	2.34 % 2.46 %
Cosmetics & Beauty	5033 4999	3899 3896	1018 1002	116 101	77.47 % 77.94 %	20.23 % 20.04 %	2.30 % 2.02 %
Food & Drink	4836 5097	3706 3877	1013 1098	117 122	76.63 % 76.06 %	20.95 % 21.54 %	2.42 % 2.39 %
Home & Garden	4963 5151	3784 3960	1065 1062	114 129	76.24 % 76.88 %	21.46 % 20.62 %	2.30 % 2.50 %
Finance	4914 5047	3960 4025	844 899	110 123	80.59 % 79.75 %	17.18 % 17.81 %	2.24 % 2.44 %
Health	4949 5064	3989 4051	842 890	118 123	80.60 % 80.00 %	17.01 % 17.58 %	2.38 % 2.43 %
Pets	5100 5098	3888 3886	1095 1086	117 126	76.24 % 76.23 %	21.47 % 21.30 %	2.29 % 2.47 %
Sport & Fitness	4904 5065	3766 3832	1033 1110	105 123	76.79 % 75.66 %	21.06 % 21.92 %	2.14 % 2.43 %
Job & Career	5106 4843	3775 3579	1214 1141	117 123	73.93 % 73.90 %	23.78 % 23.56 %	2.29 % 2.54 %
Dating	4960 5021	3600 3636	1256 1257	104 128	72.58 % 72.42 %	25.32 % 25.03 %	2.10 % 2.55 %
Other	4829 5141	3794 3982	918 1045	117 114	78.57 % 77.46 %	19.01 % 20.33 %	2.42 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4772	3491 3488	1159 1167	108 117	73.37 % 73.09 %	24.36 % 24.46 %	2.27 % 2.45 %
Outlook Mail	4385 4619	3308 3475	983 1026	94 118	75.44 % 75.23 %	22.42 % 22.21 %	2.14 % 2.55 %
Yahoo Mail	4579 4748	3476 3581	998 1050	105 117	75.91 % 75.42 %	21.80 % 22.11 %	2.29 % 2.46 %
AOL Mail	4639 4685	3493 3557	1034 1019	112 109	75.30 % 75.92 %	22.29 % 21.75 %	2.41 % 2.33 %
Mail.com	4727 4731	3678 3651	941 960	108 120	77.81 % 77.17 %	19.91 % 20.29 %	2.28 % 2.54 %
Yandex Mail	4575 4820	3501 3641	976 1072	98 107	76.52 % 75.54 %	21.33 % 22.24 %	2.14 % 2.22 %
GMX Mail	4691 4578	3518 3401	1064 1069	109 108	74.99 % 74.29 %	22.68 % 23.35 %	2.32 % 2.36 %
Zoho Mail	4611 4692	3624 3661	874 924	113 107	78.59 % 78.03 %	18.95 % 19.69 %	2.45 % 2.28 %
ProtonMail	4407 4727	3471 3684	841 932	95 111	78.76 % 77.94 %	19.08 % 19.72 %	2.16 % 2.35 %
Custom Mail	4507 4574	3625 3622	784 842	98 110	80.43 % 79.19 %	17.40 % 18.41 %	2.17 % 2.40 %
iCloud Mail	4701 4720	3420 3464	1172 1143	109 113	72.75 % 73.39 %	24.93 % 24.22 %	2.32 % 2.39 %
Tuta	4933 4564	3876 3620	943 840	114 104	78.57 % 79.32 %	19.12 % 18.40 %	2.31 % 2.28 %
Juno.com	4580 4622	3638 3659	834 854	108 109	79.43 % 79.16 %	18.21 % 18.48 %	2.36 % 2.36 %
Mailfence	4664 4822	3679 3817	873 886	112 119	78.88 % 79.16 %	18.72 % 18.37 %	2.40 % 2.47 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.