Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.064 65.698	50.510 50.460	13.220 13.735	1.334 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.81 %	20.32 % 20.91 %	2.05 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5173 5166	4009 3985	1050 1073	114 108	77.50 % 77.14 %	20.30 % 20.77 %	2.20 % 2.09 %
Elektronics	5154 4926	4063 3823	996 990	95 113	78.83 % 77.61 %	19.32 % 20.10 %	1.84 % 2.29 %
Entertainment	4829 5061	3721 3874	1008 1068	100 119	77.06 % 76.55 %	20.87 % 21.10 %	2.07 % 2.35 %
Cosmetics & Beauty	5047 5149	3943 3971	1003 1068	101 110	78.13 % 77.12 %	19.87 % 20.74 %	2.00 % 2.14 %
Food & Drink	4964 5103	3839 3929	1012 1060	113 114	77.34 % 76.99 %	20.39 % 20.77 %	2.28 % 2.23 %
Home & Garden	4925 5195	3776 3997	1048 1077	101 121	76.67 % 76.94 %	21.28 % 20.73 %	2.05 % 2.33 %
Finance	4940 4834	4020 3876	818 848	102 110	81.38 % 80.18 %	16.56 % 17.54 %	2.06 % 2.28 %
Health	5003 5070	4089 4071	810 886	104 113	81.73 % 80.30 %	16.19 % 17.48 %	2.08 % 2.23 %
Pets	5030 5034	3869 3824	1068 1091	93 119	76.92 % 75.96 %	21.23 % 21.67 %	1.85 % 2.36 %
Sport & Fitness	5007 4968	3853 3760	1048 1092	106 116	76.95 % 75.68 %	20.93 % 21.98 %	2.12 % 2.33 %
Job & Career	4938 5044	3688 3729	1152 1189	98 126	74.69 % 73.93 %	23.33 % 23.57 %	1.98 % 2.50 %
Dating	4934 5037	3605 3653	1233 1262	96 122	73.06 % 72.52 %	24.99 % 25.05 %	1.95 % 2.42 %
Other	5120 5111	4035 3968	974 1031	111 112	78.81 % 77.64 %	19.02 % 20.17 %	2.17 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4655 4826	3458 3540	1101 1172	96 114	74.29 % 73.35 %	23.65 % 24.29 %	2.06 % 2.36 %
Outlook Mail	4604 4746	3490 3532	1025 1097	89 117	75.80 % 74.42 %	22.26 % 23.11 %	1.93 % 2.47 %
Yahoo Mail	4609 4525	3525 3415	994 1005	90 105	76.48 % 75.47 %	21.57 % 22.21 %	1.95 % 2.32 %
AOL Mail	4597 4742	3499 3626	1003 1012	95 104	76.11 % 76.47 %	21.82 % 21.34 %	2.07 % 2.19 %
Mail.com	4744 4707	3742 3690	907 910	95 107	78.88 % 78.39 %	19.12 % 19.33 %	2.00 % 2.27 %
Yandex Mail	4811 4680	3703 3532	1006 1047	102 101	76.97 % 75.47 %	20.91 % 22.37 %	2.12 % 2.16 %
GMX Mail	4695 4495	3525 3358	1067 1037	103 100	75.08 % 74.71 %	22.73 % 23.07 %	2.19 % 2.22 %
Zoho Mail	4693 4548	3694 3554	899 892	100 102	78.71 % 78.14 %	19.16 % 19.61 %	2.13 % 2.24 %
ProtonMail	4452 4720	3573 3672	789 942	90 106	80.26 % 77.80 %	17.72 % 19.96 %	2.02 % 2.25 %
Custom Mail	4476 4727	3620 3759	768 864	88 104	80.88 % 79.52 %	17.16 % 18.28 %	1.97 % 2.20 %
iCloud Mail	4681 4782	3456 3530	1125 1143	100 109	73.83 % 73.82 %	24.03 % 23.90 %	2.14 % 2.28 %
Tuta	4778 4700	3830 3731	861 865	87 104	80.16 % 79.38 %	18.02 % 18.40 %	1.82 % 2.21 %
Juno.com	4690 4660	3749 3702	840 852	101 106	79.94 % 79.44 %	17.91 % 18.28 %	2.15 % 2.27 %
Mailfence	4579 4840	3646 3819	835 897	98 124	79.62 % 78.90 %	18.24 % 18.53 %	2.14 % 2.56 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.