Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.973 65.585	50.580 50.859	13.066 13.328	1.327 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.85 % 77.55 %	20.11 % 20.32 %	2.04 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5125 5102	3975 3954	1036 1051	114 97	77.56 % 77.50 %	20.21 % 20.60 %	2.22 % 1.90 %
Elektronics	5286 5004	4184 3933	1000 960	102 111	79.15 % 78.60 %	18.92 % 19.18 %	1.93 % 2.22 %
Entertainment	4901 5114	3786 3952	1014 1052	101 110	77.25 % 77.28 %	20.69 % 20.57 %	2.06 % 2.15 %
Cosmetics & Beauty	5121 5193	4031 4054	990 1044	100 95	78.72 % 78.07 %	19.33 % 20.10 %	1.95 % 1.83 %
Food & Drink	4995 5120	3879 3962	1004 1047	112 111	77.66 % 77.38 %	20.10 % 20.45 %	2.24 % 2.17 %
Home & Garden	4882 5178	3754 4016	1032 1048	96 114	76.89 % 77.56 %	21.14 % 20.24 %	1.97 % 2.20 %
Finance	4835 4873	3934 3945	798 822	103 106	81.37 % 80.96 %	16.50 % 16.87 %	2.13 % 2.18 %
Health	4932 5002	4030 4047	799 849	103 106	81.71 % 80.91 %	16.20 % 16.97 %	2.09 % 2.12 %
Pets	5087 4977	3921 3838	1066 1030	100 109	77.08 % 77.11 %	20.96 % 20.70 %	1.97 % 2.19 %
Sport & Fitness	4943 4963	3798 3806	1044 1048	101 109	76.84 % 76.69 %	21.12 % 21.12 %	2.04 % 2.20 %
Job & Career	4985 4852	3742 3636	1146 1105	97 111	75.07 % 74.94 %	22.99 % 22.77 %	1.95 % 2.29 %
Dating	4899 5111	3592 3738	1214 1255	93 118	73.32 % 73.14 %	24.78 % 24.55 %	1.90 % 2.31 %
Other	4982 5096	3954 3978	923 1017	105 101	79.37 % 78.06 %	18.53 % 19.96 %	2.11 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4720 4790	3512 3553	1111 1132	97 105	74.41 % 74.18 %	23.54 % 23.63 %	2.06 % 2.19 %
Outlook Mail	4484 4743	3415 3572	987 1057	82 114	76.16 % 75.31 %	22.01 % 22.29 %	1.83 % 2.40 %
Yahoo Mail	4575 4586	3530 3496	951 988	94 102	77.16 % 76.23 %	20.79 % 21.54 %	2.05 % 2.22 %
AOL Mail	4562 4706	3477 3619	989 993	96 94	76.22 % 76.90 %	21.68 % 21.10 %	2.10 % 2.00 %
Mail.com	4767 4620	3766 3672	904 847	97 101	79.00 % 79.48 %	18.96 % 18.33 %	2.03 % 2.19 %
Yandex Mail	4704 4748	3635 3617	975 1036	94 95	77.27 % 76.18 %	20.73 % 21.82 %	2.00 % 2.00 %
GMX Mail	4690 4482	3536 3378	1053 1013	101 91	75.39 % 75.37 %	22.45 % 22.60 %	2.15 % 2.03 %
Zoho Mail	4688 4559	3706 3589	880 879	102 91	79.05 % 78.72 %	18.77 % 19.28 %	2.18 % 2.00 %
ProtonMail	4428 4650	3543 3662	797 890	88 98	80.01 % 78.75 %	18.00 % 19.14 %	1.99 % 2.11 %
Custom Mail	4541 4701	3682 3760	769 845	90 96	81.08 % 79.98 %	16.93 % 17.97 %	1.98 % 2.04 %
iCloud Mail	4693 4800	3465 3568	1128 1131	100 101	73.83 % 74.33 %	24.04 % 23.56 %	2.13 % 2.10 %
Tuta	4857 4661	3893 3727	872 835	92 99	80.15 % 79.96 %	17.95 % 17.91 %	1.89 % 2.12 %
Juno.com	4641 4723	3733 3786	811 837	97 100	80.44 % 80.16 %	17.47 % 17.72 %	2.09 % 2.12 %
Mailfence	4623 4816	3687 3860	839 845	97 111	79.75 % 80.15 %	18.15 % 17.55 %	2.10 % 2.30 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.