Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.401 64.214	48.855 50.260	13.349 12.859	1.672 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.06 % 78.27 %	21.05 % 20.03 %	2.64 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4972 4951	3815 3874	1051 1011	132 114	76.73 % 78.25 %	21.14 % 20.42 %	2.65 % 2.30 %
Elektronics	5033 5094	3880 4013	1064 996	129 132	77.09 % 78.78 %	21.14 % 19.55 %	2.56 % 2.59 %
Entertainment	4786 4910	3672 3786	1022 1022	126 121	76.72 % 77.11 %	21.35 % 20.81 %	2.63 % 2.46 %
Cosmetics & Beauty	4944 4874	3834 3881	1021 942	132 105	77.55 % 79.63 %	20.65 % 19.33 %	2.67 % 2.15 %
Food & Drink	4745 4902	3646 3803	1023 1023	130 129	76.84 % 77.58 %	21.56 % 20.87 %	2.74 % 2.63 %
Home & Garden	4709 4947	3602 3889	1026 987	125 122	76.49 % 78.61 %	21.79 % 19.95 %	2.65 % 2.47 %
Finance	4704 4991	3740 4011	865 897	125 126	79.51 % 80.36 %	18.39 % 17.97 %	2.66 % 2.52 %
Health	4867 4860	3861 3908	919 863	133 118	79.33 % 80.41 %	18.88 % 17.76 %	2.73 % 2.43 %
Pets	5130 4958	3925 3891	1087 989	138 120	76.51 % 78.48 %	21.19 % 19.95 %	2.69 % 2.42 %
Sport & Fitness	4867 4987	3762 3861	1005 1040	120 122	77.30 % 77.42 %	20.65 % 20.85 %	2.47 % 2.45 %
Job & Career	5081 4687	3825 3577	1189 995	132 122	75.28 % 76.32 %	23.40 % 21.23 %	2.60 % 2.60 %
Dating	4767 5023	3531 3798	1127 1120	120 131	74.07 % 75.61 %	23.64 % 22.30 %	2.52 % 2.61 %
Other	4796 5030	3762 3968	950 974	130 117	78.44 % 78.89 %	19.81 % 19.36 %	2.71 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4818 4777	3617 3629	1128 1076	130 119	75.07 % 75.97 %	23.41 % 22.52 %	2.70 % 2.49 %
Outlook Mail	4397 4721	3349 3675	974 961	117 118	76.17 % 77.84 %	22.15 % 20.36 %	2.66 % 2.50 %
Yahoo Mail	4570 4661	3482 3585	1001 967	118 113	76.19 % 76.91 %	21.90 % 20.75 %	2.58 % 2.42 %
AOL Mail	4821 4675	3657 3632	1048 977	130 111	75.86 % 77.69 %	21.74 % 20.90 %	2.70 % 2.37 %
Mail.com	4688 4764	3641 3710	970 955	126 127	77.67 % 77.88 %	20.69 % 20.05 %	2.69 % 2.67 %
Yandex Mail	4387 4885	3362 3791	935 1023	106 121	76.64 % 77.60 %	21.31 % 20.94 %	2.42 % 2.48 %
GMX Mail	4730 4541	3616 3491	1055 963	125 110	76.45 % 76.88 %	22.30 % 21.21 %	2.64 % 2.42 %
Zoho Mail	4549 4673	3570 3722	881 895	125 107	78.48 % 79.65 %	19.37 % 19.15 %	2.75 % 2.29 %
ProtonMail	4585 4783	3596 3795	914 900	113 113	78.43 % 79.34 %	19.93 % 18.82 %	2.46 % 2.36 %
Custom Mail	4610 4654	3661 3765	863 844	118 116	79.41 % 80.90 %	18.72 % 18.13 %	2.56 % 2.49 %
iCloud Mail	4726 4830	3532 3672	1101 1054	126 119	74.74 % 76.02 %	23.30 % 21.82 %	2.67 % 2.46 %
Tuta	4784 4510	3730 3624	948 822	132 108	77.97 % 80.35 %	19.82 % 18.23 %	2.76 % 2.39 %
Juno.com	4652 4579	3656 3683	917 827	122 117	78.59 % 80.43 %	19.71 % 18.06 %	2.62 % 2.56 %
Mailfence	3084 3161	2386 2486	614 595	84 80	77.37 % 78.65 %	19.91 % 18.82 %	2.72 % 2.53 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.