Rapidmail and ActiveCampaign Email Deliverability Comparison

Rapidmail

ActiveCampaign

In this comparison, the deliverability of Rapidmail and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.021 64.940	49.316 49.739	13.356 13.801	1.567 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.59 %	20.86 % 21.25 %	2.45 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4985 5001	3830 3823	1035 1069	124 115	76.83 % 76.44 %	20.76 % 21.38 %	2.49 % 2.30 %
Elektronics	5060 4986	3907 3852	1060 1026	122 130	77.21 % 77.26 %	20.95 % 20.58 %	2.41 % 2.61 %
Entertainment	4845 5015	3701 3787	1032 1116	119 133	76.39 % 75.51 %	21.30 % 22.25 %	2.46 % 2.65 %
Cosmetics & Beauty	5111 4970	3966 3874	1033 1014	127 110	77.60 % 77.95 %	20.21 % 20.40 %	2.48 % 2.21 %
Food & Drink	4783 5016	3675 3815	1021 1086	122 136	76.83 % 76.06 %	21.35 % 21.65 %	2.55 % 2.71 %
Home & Garden	4833 5056	3704 3884	1025 1062	120 137	76.64 % 76.82 %	21.21 % 21.00 %	2.48 % 2.71 %
Finance	4883 5019	3918 3982	860 933	119 130	80.24 % 79.34 %	17.61 % 18.59 %	2.44 % 2.59 %
Health	4902 4975	3912 3958	888 912	125 127	79.80 % 79.56 %	18.12 % 18.33 %	2.55 % 2.55 %
Pets	5097 5071	3900 3878	1086 1089	127 130	76.52 % 76.47 %	21.31 % 21.48 %	2.49 % 2.56 %
Sport & Fitness	4851 5056	3737 3827	1004 1131	110 129	77.04 % 75.69 %	20.70 % 22.37 %	2.27 % 2.55 %
Job & Career	5045 4751	3757 3524	1205 1104	120 128	74.47 % 74.17 %	23.89 % 23.24 %	2.38 % 2.69 %
Dating	4829 4977	3546 3644	1175 1211	110 138	73.43 % 73.22 %	24.33 % 24.33 %	2.28 % 2.77 %
Other	4797 5047	3763 3891	932 1048	122 120	78.44 % 77.10 %	19.43 % 20.76 %	2.54 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4707 4841	3506 3583	1115 1164	117 126	74.48 % 74.01 %	23.69 % 24.04 %	2.49 % 2.60 %
Outlook Mail	4355 4679	3297 3527	972 1049	107 127	75.71 % 75.38 %	22.32 % 22.42 %	2.46 % 2.71 %
Yahoo Mail	4606 4682	3508 3524	1008 1044	113 120	76.16 % 75.27 %	21.88 % 22.30 %	2.45 % 2.56 %
AOL Mail	4688 4652	3547 3532	1024 1017	117 115	75.66 % 75.92 %	21.84 % 21.86 %	2.50 % 2.47 %
Mail.com	4611 4684	3569 3591	933 982	113 128	77.40 % 76.67 %	20.23 % 20.96 %	2.45 % 2.73 %
Yandex Mail	4520 4844	3454 3664	969 1078	99 119	76.42 % 75.64 %	21.44 % 22.25 %	2.19 % 2.46 %
GMX Mail	4676 4614	3552 3442	1053 1074	114 117	75.96 % 74.60 %	22.52 % 23.28 %	2.44 % 2.54 %
Zoho Mail	4606 4756	3622 3713	880 952	118 113	78.64 % 78.07 %	19.11 % 20.02 %	2.56 % 2.38 %
ProtonMail	4471 4769	3508 3718	870 957	106 120	78.46 % 77.96 %	19.46 % 20.07 %	2.37 % 2.52 %
Custom Mail	4583 4634	3656 3667	827 889	109 120	79.77 % 79.13 %	18.04 % 19.18 %	2.38 % 2.59 %
iCloud Mail	4730 4720	3498 3484	1134 1121	116 118	73.95 % 73.81 %	23.97 % 23.75 %	2.45 % 2.50 %
Tuta	5008 4581	3942 3610	969 871	125 114	78.71 % 78.80 %	19.35 % 19.01 %	2.50 % 2.49 %
Juno.com	4631 4573	3658 3612	869 870	116 120	78.99 % 78.99 %	18.76 % 19.02 %	2.50 % 2.62 %
Mailfence	3829 3911	2999 3072	733 733	97 106	78.32 % 78.55 %	19.14 % 18.74 %	2.53 % 2.71 %

Compare Rapidmail with other providers

Compare the email deliverability of Rapidmail with other providers.