ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 453.961	372.303 358.213	71.546 81.360	12.238 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 78.91 %	15.69 % 17.92 %	2.68 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35063	29019 28736	4406 5396	804 931	84.78 % 81.96 %	12.87 % 15.39 %	2.35 % 2.66 %
Elektronics	35137 34810	28963 27745	5280 6012	894 1053	82.43 % 79.70 %	15.03 % 17.27 %	2.54 % 3.02 %
Entertainment	34506 34724	28125 27328	5468 6242	913 1154	81.51 % 78.70 %	15.85 % 17.98 %	2.65 % 3.32 %
Cosmetics & Beauty	34911 34949	28466 27489	5505 6322	940 1138	81.54 % 78.65 %	15.77 % 18.09 %	2.69 % 3.26 %
Food & Drink	34614 35286	29311 28773	4482 5511	821 1002	84.68 % 81.54 %	12.95 % 15.62 %	2.37 % 2.84 %
Home & Garden	35529 35139	30006 28778	4712 5381	811 980	84.45 % 81.90 %	13.26 % 15.31 %	2.28 % 2.79 %
Finance	35291 34451	27664 26078	6573 7113	1054 1260	78.39 % 75.70 %	18.63 % 20.65 %	2.99 % 3.66 %
Health	35086 34485	27819 26399	6278 6943	989 1143	79.29 % 76.55 %	17.89 % 20.13 %	2.82 % 3.31 %
Pets	35519 35171	29747 28455	4908 5700	864 1016	83.75 % 80.90 %	13.82 % 16.21 %	2.43 % 2.89 %
Sport & Fitness	35298 35041	28364 27263	5896 6639	1038 1139	80.36 % 77.80 %	16.70 % 18.95 %	2.94 % 3.25 %
Job & Career	35521 35073	28240 26993	6196 6862	1085 1218	79.50 % 76.96 %	17.44 % 19.56 %	3.05 % 3.47 %
Dating	34973 34779	26959 25838	6913 7661	1101 1280	77.09 % 74.29 %	19.77 % 22.03 %	3.15 % 3.68 %
Other	35473 34990	29620 28338	4929 5578	924 1074	83.50 % 80.99 %	13.90 % 15.94 %	2.60 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 43802	34886 33060	8471 9206	1398 1536	77.95 % 75.48 %	18.93 % 21.02 %	3.12 % 3.51 %
Outlook Mail	44082 44024	34804 33573	8040 8901	1238 1550	78.95 % 76.26 %	18.24 % 20.22 %	2.81 % 3.52 %
Yahoo Mail	43784 43670	35661 34253	6912 7990	1211 1427	81.45 % 78.44 %	15.79 % 18.30 %	2.77 % 3.27 %
AOL Mail	44372 44401	36005 34784	7117 8150	1250 1467	81.14 % 78.34 %	16.04 % 18.36 %	2.82 % 3.30 %
Mail.com	44349 44321	36567 35253	6642 7714	1140 1354	82.45 % 79.54 %	14.98 % 17.40 %	2.57 % 3.05 %
Yandex Mail	44084 43839	35240 33783	7552 8549	1292 1507	79.94 % 77.06 %	17.13 % 19.50 %	2.93 % 3.44 %
GMX Mail	43762 43921	36035 34947	6690 7691	1037 1283	82.34 % 79.57 %	15.29 % 17.51 %	2.37 % 2.92 %
Zoho Mail	44586 44487	37101 35758	6399 7390	1086 1339	83.21 % 80.38 %	14.35 % 16.61 %	2.44 % 3.01 %
ProtonMail	44435 43835	37038 35400	6300 7212	1097 1223	83.35 % 80.76 %	14.18 % 16.45 %	2.47 % 2.79 %
Custom Mail	43691 43573	36930 35697	5748 6693	1013 1183	84.53 % 81.92 %	13.16 % 15.36 %	2.32 % 2.71 %
iCloud Mail	4644 4725	3738 3704	711 790	195 231	80.49 % 78.39 %	15.31 % 16.72 %	4.20 % 4.89 %
Tuta	4718 4776	4072 4056	495 568	151 152	86.31 % 84.92 %	10.49 % 11.89 %	3.20 % 3.18 %
Juno.com	4825 4587	4226 3945	469 506	130 136	87.59 % 86.00 %	9.72 % 11.03 %	2.69 % 2.96 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.