ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 64.757	50.321 49.798	13.784 13.476	1.569 1.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.90 %	20.99 % 20.81 %	2.39 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5018	3899 3842	1082 1059	111 117	76.57 % 76.56 %	21.25 % 21.10 %	2.18 % 2.33 %
Elektronics	5052 5268	3906 4081	1023 1070	123 117	77.32 % 77.47 %	20.25 % 20.31 %	2.43 % 2.22 %
Entertainment	5004 4877	3792 3714	1089 1049	123 114	75.78 % 76.15 %	21.76 % 21.51 %	2.46 % 2.34 %
Cosmetics & Beauty	4999 5033	3896 3899	1002 1018	101 116	77.94 % 77.47 %	20.04 % 20.23 %	2.02 % 2.30 %
Food & Drink	5097 4836	3877 3706	1098 1013	122 117	76.06 % 76.63 %	21.54 % 20.95 %	2.39 % 2.42 %
Home & Garden	5151 4963	3960 3784	1062 1065	129 114	76.88 % 76.24 %	20.62 % 21.46 %	2.50 % 2.30 %
Finance	5047 4914	4025 3960	899 844	123 110	79.75 % 80.59 %	17.81 % 17.18 %	2.44 % 2.24 %
Health	5064 4949	4051 3989	890 842	123 118	80.00 % 80.60 %	17.58 % 17.01 %	2.43 % 2.38 %
Pets	5098 5100	3886 3888	1086 1095	126 117	76.23 % 76.24 %	21.30 % 21.47 %	2.47 % 2.29 %
Sport & Fitness	5065 4904	3832 3766	1110 1033	123 105	75.66 % 76.79 %	21.92 % 21.06 %	2.43 % 2.14 %
Job & Career	4843 5106	3579 3775	1141 1214	123 117	73.90 % 73.93 %	23.56 % 23.78 %	2.54 % 2.29 %
Dating	5021 4960	3636 3600	1257 1256	128 104	72.42 % 72.58 %	25.03 % 25.32 %	2.55 % 2.10 %
Other	5141 4829	3982 3794	1045 918	114 117	77.46 % 78.57 %	20.33 % 19.01 %	2.22 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4758	3488 3491	1167 1159	117 108	73.09 % 73.37 %	24.46 % 24.36 %	2.45 % 2.27 %
Outlook Mail	4619 4385	3475 3308	1026 983	118 94	75.23 % 75.44 %	22.21 % 22.42 %	2.55 % 2.14 %
Yahoo Mail	4748 4579	3581 3476	1050 998	117 105	75.42 % 75.91 %	22.11 % 21.80 %	2.46 % 2.29 %
AOL Mail	4685 4639	3557 3493	1019 1034	109 112	75.92 % 75.30 %	21.75 % 22.29 %	2.33 % 2.41 %
Mail.com	4731 4727	3651 3678	960 941	120 108	77.17 % 77.81 %	20.29 % 19.91 %	2.54 % 2.28 %
Yandex Mail	4820 4575	3641 3501	1072 976	107 98	75.54 % 76.52 %	22.24 % 21.33 %	2.22 % 2.14 %
GMX Mail	4578 4691	3401 3518	1069 1064	108 109	74.29 % 74.99 %	23.35 % 22.68 %	2.36 % 2.32 %
Zoho Mail	4692 4611	3661 3624	924 874	107 113	78.03 % 78.59 %	19.69 % 18.95 %	2.28 % 2.45 %
ProtonMail	4727 4407	3684 3471	932 841	111 95	77.94 % 78.76 %	19.72 % 19.08 %	2.35 % 2.16 %
Custom Mail	4574 4507	3622 3625	842 784	110 98	79.19 % 80.43 %	18.41 % 17.40 %	2.40 % 2.17 %
iCloud Mail	4720 4701	3464 3420	1143 1172	113 109	73.39 % 72.75 %	24.22 % 24.93 %	2.39 % 2.32 %
Tuta	4564 4933	3620 3876	840 943	104 114	79.32 % 78.57 %	18.40 % 19.12 %	2.28 % 2.31 %
Juno.com	4622 4580	3659 3638	854 834	109 108	79.16 % 79.43 %	18.48 % 18.21 %	2.36 % 2.36 %
Mailfence	4822 4664	3817 3679	886 873	119 112	79.16 % 78.88 %	18.37 % 18.72 %	2.47 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.