ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 64.973	50.859 50.580	13.328 13.066	1.398 1.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.85 %	20.32 % 20.11 %	2.13 % 2.04 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5125	3954 3975	1051 1036	97 114	77.50 % 77.56 %	20.60 % 20.21 %	1.90 % 2.22 %
Elektronics	5004 5286	3933 4184	960 1000	111 102	78.60 % 79.15 %	19.18 % 18.92 %	2.22 % 1.93 %
Entertainment	5114 4901	3952 3786	1052 1014	110 101	77.28 % 77.25 %	20.57 % 20.69 %	2.15 % 2.06 %
Cosmetics & Beauty	5193 5121	4054 4031	1044 990	95 100	78.07 % 78.72 %	20.10 % 19.33 %	1.83 % 1.95 %
Food & Drink	5120 4995	3962 3879	1047 1004	111 112	77.38 % 77.66 %	20.45 % 20.10 %	2.17 % 2.24 %
Home & Garden	5178 4882	4016 3754	1048 1032	114 96	77.56 % 76.89 %	20.24 % 21.14 %	2.20 % 1.97 %
Finance	4873 4835	3945 3934	822 798	106 103	80.96 % 81.37 %	16.87 % 16.50 %	2.18 % 2.13 %
Health	5002 4932	4047 4030	849 799	106 103	80.91 % 81.71 %	16.97 % 16.20 %	2.12 % 2.09 %
Pets	4977 5087	3838 3921	1030 1066	109 100	77.11 % 77.08 %	20.70 % 20.96 %	2.19 % 1.97 %
Sport & Fitness	4963 4943	3806 3798	1048 1044	109 101	76.69 % 76.84 %	21.12 % 21.12 %	2.20 % 2.04 %
Job & Career	4852 4985	3636 3742	1105 1146	111 97	74.94 % 75.07 %	22.77 % 22.99 %	2.29 % 1.95 %
Dating	5111 4899	3738 3592	1255 1214	118 93	73.14 % 73.32 %	24.55 % 24.78 %	2.31 % 1.90 %
Other	5096 4982	3978 3954	1017 923	101 105	78.06 % 79.37 %	19.96 % 18.53 %	1.98 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4720	3553 3512	1132 1111	105 97	74.18 % 74.41 %	23.63 % 23.54 %	2.19 % 2.06 %
Outlook Mail	4743 4484	3572 3415	1057 987	114 82	75.31 % 76.16 %	22.29 % 22.01 %	2.40 % 1.83 %
Yahoo Mail	4586 4575	3496 3530	988 951	102 94	76.23 % 77.16 %	21.54 % 20.79 %	2.22 % 2.05 %
AOL Mail	4706 4562	3619 3477	993 989	94 96	76.90 % 76.22 %	21.10 % 21.68 %	2.00 % 2.10 %
Mail.com	4620 4767	3672 3766	847 904	101 97	79.48 % 79.00 %	18.33 % 18.96 %	2.19 % 2.03 %
Yandex Mail	4748 4704	3617 3635	1036 975	95 94	76.18 % 77.27 %	21.82 % 20.73 %	2.00 % 2.00 %
GMX Mail	4482 4690	3378 3536	1013 1053	91 101	75.37 % 75.39 %	22.60 % 22.45 %	2.03 % 2.15 %
Zoho Mail	4559 4688	3589 3706	879 880	91 102	78.72 % 79.05 %	19.28 % 18.77 %	2.00 % 2.18 %
ProtonMail	4650 4428	3662 3543	890 797	98 88	78.75 % 80.01 %	19.14 % 18.00 %	2.11 % 1.99 %
Custom Mail	4701 4541	3760 3682	845 769	96 90	79.98 % 81.08 %	17.97 % 16.93 %	2.04 % 1.98 %
iCloud Mail	4800 4693	3568 3465	1131 1128	101 100	74.33 % 73.83 %	23.56 % 24.04 %	2.10 % 2.13 %
Tuta	4661 4857	3727 3893	835 872	99 92	79.96 % 80.15 %	17.91 % 17.95 %	2.12 % 1.89 %
Juno.com	4723 4641	3786 3733	837 811	100 97	80.16 % 80.44 %	17.72 % 17.47 %	2.12 % 2.09 %
Mailfence	4816 4623	3860 3687	845 839	111 97	80.15 % 79.75 %	17.55 % 18.15 %	2.30 % 2.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.