ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.984	58.741 59.005	15.803 15.410	1.712 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.65 %	20.72 % 20.28 %	2.25 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6026	4606 4670	1217 1222	125 134	77.44 % 77.50 %	20.46 % 20.28 %	2.10 % 2.22 %
Elektronics	5701 5985	4433 4712	1141 1157	127 116	77.76 % 78.73 %	20.01 % 19.33 %	2.23 % 1.94 %
Entertainment	5863 5674	4479 4369	1246 1184	138 121	76.39 % 77.00 %	21.25 % 20.87 %	2.35 % 2.13 %
Cosmetics & Beauty	6033 5816	4658 4553	1250 1145	125 118	77.21 % 78.28 %	20.72 % 19.69 %	2.07 % 2.03 %
Food & Drink	5901 5782	4545 4478	1226 1174	130 130	77.02 % 77.45 %	20.78 % 20.30 %	2.20 % 2.25 %
Home & Garden	5979 5826	4621 4465	1221 1239	137 122	77.29 % 76.64 %	20.42 % 21.27 %	2.29 % 2.09 %
Finance	5659 5870	4556 4778	975 974	128 118	80.51 % 81.40 %	17.23 % 16.59 %	2.26 % 2.01 %
Health	5857 5796	4713 4723	1016 949	128 124	80.47 % 81.49 %	17.35 % 16.37 %	2.19 % 2.14 %
Pets	5843 5867	4462 4519	1246 1241	135 107	76.36 % 77.02 %	21.32 % 21.15 %	2.31 % 1.82 %
Sport & Fitness	5769 5831	4392 4485	1249 1221	128 125	76.13 % 76.92 %	21.65 % 20.94 %	2.22 % 2.14 %
Job & Career	5803 5718	4304 4270	1358 1337	141 111	74.17 % 74.68 %	23.40 % 23.38 %	2.43 % 1.94 %
Dating	5967 5775	4336 4232	1491 1430	140 113	72.67 % 73.28 %	24.99 % 24.76 %	2.35 % 1.96 %
Other	5933 6018	4636 4751	1167 1137	130 130	78.14 % 78.95 %	19.67 % 18.89 %	2.19 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5475	4081 4055	1346 1310	128 110	73.47 % 74.06 %	24.23 % 23.93 %	2.30 % 2.01 %
Outlook Mail	5486 5393	4103 4084	1253 1201	130 108	74.79 % 75.73 %	22.84 % 22.27 %	2.37 % 2.00 %
Yahoo Mail	5340 5328	4044 4070	1176 1153	120 105	75.73 % 76.39 %	22.02 % 21.64 %	2.25 % 1.97 %
AOL Mail	5514 5392	4235 4116	1159 1164	120 112	76.80 % 76.34 %	21.02 % 21.59 %	2.18 % 2.08 %
Mail.com	5482 5597	4310 4414	1055 1067	117 116	78.62 % 78.86 %	19.24 % 19.06 %	2.13 % 2.07 %
Yandex Mail	5429 5608	4109 4337	1204 1150	116 121	75.69 % 77.34 %	22.18 % 20.51 %	2.14 % 2.16 %
GMX Mail	5282 5475	3956 4114	1210 1245	116 116	74.90 % 75.14 %	22.91 % 22.74 %	2.20 % 2.12 %
Zoho Mail	5304 5508	4163 4347	1022 1040	119 121	78.49 % 78.92 %	19.27 % 18.88 %	2.24 % 2.20 %
ProtonMail	5418 5243	4235 4211	1062 927	121 105	78.17 % 80.32 %	19.60 % 17.68 %	2.23 % 2.00 %
Custom Mail	5498 5207	4383 4215	992 886	123 106	79.72 % 80.95 %	18.04 % 17.02 %	2.24 % 2.04 %
iCloud Mail	5563 5483	4116 4034	1322 1335	125 114	73.99 % 73.57 %	23.76 % 24.35 %	2.25 % 2.08 %
Tuta	5434 5533	4315 4433	999 997	120 103	79.41 % 80.12 %	18.38 % 18.02 %	2.21 % 1.86 %
Juno.com	5417 5450	4315 4357	982 976	120 117	79.66 % 79.94 %	18.13 % 17.91 %	2.22 % 2.15 %
Mailfence	5534 5292	4376 4218	1021 959	137 115	79.07 % 79.71 %	18.45 % 18.12 %	2.48 % 2.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.