ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 462.676	379.785 365.444	72.694 82.513	12.548 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 78.98 %	15.63 % 17.83 %	2.70 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35765	29610 29327	4483 5475	827 963	84.79 % 82.00 %	12.84 % 15.31 %	2.37 % 2.69 %
Elektronics	35813 35483	29526 28318	5362 6096	925 1069	82.44 % 79.81 %	14.97 % 17.18 %	2.58 % 3.01 %
Entertainment	35217 35412	28720 27898	5561 6336	936 1178	81.55 % 78.78 %	15.79 % 17.89 %	2.66 % 3.33 %
Cosmetics & Beauty	35615 35607	29058 28038	5597 6405	960 1164	81.59 % 78.74 %	15.72 % 17.99 %	2.70 % 3.27 %
Food & Drink	35286 35941	29884 29336	4556 5582	846 1023	84.69 % 81.62 %	12.91 % 15.53 %	2.40 % 2.85 %
Home & Garden	36238 35829	30618 29355	4789 5460	831 1014	84.49 % 81.93 %	13.22 % 15.24 %	2.29 % 2.83 %
Finance	35962 35160	28207 26647	6672 7222	1083 1291	78.44 % 75.79 %	18.55 % 20.54 %	3.01 % 3.67 %
Health	35776 35164	28381 26953	6375 7042	1020 1169	79.33 % 76.65 %	17.82 % 20.03 %	2.85 % 3.32 %
Pets	36223 35792	30348 28978	4990 5776	885 1038	83.78 % 80.96 %	13.78 % 16.14 %	2.44 % 2.90 %
Sport & Fitness	35976 35722	28935 27820	5988 6738	1053 1164	80.43 % 77.88 %	16.64 % 18.86 %	2.93 % 3.26 %
Job & Career	36201 35725	28789 27515	6296 6961	1116 1249	79.53 % 77.02 %	17.39 % 19.48 %	3.08 % 3.50 %
Dating	35637 35456	27499 26384	7015 7761	1123 1311	77.16 % 74.41 %	19.68 % 21.89 %	3.15 % 3.70 %
Other	36163 35620	30210 28875	5010 5659	943 1086	83.54 % 81.06 %	13.85 % 15.89 %	2.61 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44467	35482 33557	8601 9325	1431 1585	77.96 % 75.46 %	18.90 % 20.97 %	3.14 % 3.56 %
Outlook Mail	44764 44712	35356 34124	8138 9005	1270 1583	78.98 % 76.32 %	18.18 % 20.14 %	2.84 % 3.54 %
Yahoo Mail	44497 44316	36254 34788	7008 8079	1235 1449	81.48 % 78.50 %	15.75 % 18.23 %	2.78 % 3.27 %
AOL Mail	45052 45050	36571 35324	7207 8238	1274 1488	81.18 % 78.41 %	16.00 % 18.29 %	2.83 % 3.30 %
Mail.com	45024 44982	37138 35800	6722 7798	1164 1384	82.48 % 79.59 %	14.93 % 17.34 %	2.59 % 3.08 %
Yandex Mail	44812 44497	35834 34318	7660 8646	1318 1533	79.97 % 77.12 %	17.09 % 19.43 %	2.94 % 3.45 %
GMX Mail	44448 44639	36620 35564	6770 7773	1058 1302	82.39 % 79.67 %	15.23 % 17.41 %	2.38 % 2.92 %
Zoho Mail	45205 45158	37632 36335	6466 7466	1107 1357	83.25 % 80.46 %	14.30 % 16.53 %	2.45 % 3.01 %
ProtonMail	45101 44487	37621 35967	6368 7284	1112 1236	83.42 % 80.85 %	14.12 % 16.37 %	2.47 % 2.78 %
Custom Mail	44396 44229	37542 36263	5820 6766	1034 1200	84.56 % 81.99 %	13.11 % 15.30 %	2.33 % 2.71 %
iCloud Mail	5347 5407	4302 4236	824 903	221 268	80.46 % 78.34 %	15.41 % 16.70 %	4.13 % 4.96 %
Tuta	5366 5471	4623 4648	571 648	172 175	86.15 % 84.96 %	10.64 % 11.84 %	3.21 % 3.20 %
Juno.com	5501 5261	4810 4520	539 582	152 159	87.44 % 85.92 %	9.80 % 11.06 %	2.76 % 3.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.