ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 75.594	58.632 58.369	15.921 15.552	1.693 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.21 %	20.88 % 20.57 %	2.22 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5920	4661 4546	1256 1235	131 139	77.07 % 76.79 %	20.77 % 20.86 %	2.17 % 2.35 %
Elektronics	5818 6066	4526 4748	1167 1192	125 126	77.79 % 78.27 %	20.06 % 19.65 %	2.15 % 2.08 %
Entertainment	5749 5690	4396 4363	1224 1196	129 131	76.47 % 76.68 %	21.29 % 21.02 %	2.24 % 2.30 %
Cosmetics & Beauty	6089 5663	4680 4426	1273 1115	136 122	76.86 % 78.16 %	20.91 % 19.69 %	2.23 % 2.15 %
Food & Drink	5809 5842	4459 4495	1224 1210	126 137	76.76 % 76.94 %	21.07 % 20.71 %	2.17 % 2.35 %
Home & Garden	5785 5814	4444 4433	1218 1257	123 124	76.82 % 76.25 %	21.05 % 21.62 %	2.13 % 2.13 %
Finance	5829 5861	4682 4719	1011 1012	136 130	80.32 % 80.52 %	17.34 % 17.27 %	2.33 % 2.22 %
Health	5680 5788	4544 4679	1012 975	124 134	80.00 % 80.84 %	17.82 % 16.85 %	2.18 % 2.32 %
Pets	5845 5800	4487 4416	1233 1267	125 117	76.77 % 76.14 %	21.09 % 21.84 %	2.14 % 2.02 %
Sport & Fitness	5893 5748	4522 4398	1243 1216	128 134	76.74 % 76.51 %	21.09 % 21.16 %	2.17 % 2.33 %
Job & Career	5760 5561	4272 4158	1350 1293	138 110	74.17 % 74.77 %	23.44 % 23.25 %	2.40 % 1.98 %
Dating	6089 5831	4399 4242	1552 1461	138 128	72.25 % 72.75 %	25.49 % 25.06 %	2.27 % 2.20 %
Other	5852 6010	4560 4746	1158 1123	134 141	77.92 % 78.97 %	19.79 % 18.69 %	2.29 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5429	3964 3982	1347 1329	127 118	72.89 % 73.35 %	24.77 % 24.48 %	2.34 % 2.17 %
Outlook Mail	5533 5332	4134 4024	1281 1191	118 117	74.72 % 75.47 %	23.15 % 22.34 %	2.13 % 2.19 %
Yahoo Mail	5511 5386	4194 4100	1189 1168	128 118	76.10 % 76.12 %	21.58 % 21.69 %	2.32 % 2.19 %
AOL Mail	5526 5472	4228 4149	1172 1204	126 119	76.51 % 75.82 %	21.21 % 22.00 %	2.28 % 2.17 %
Mail.com	5610 5540	4397 4357	1092 1058	121 125	78.38 % 78.65 %	19.47 % 19.10 %	2.16 % 2.26 %
Yandex Mail	5450 5576	4125 4308	1206 1144	119 124	75.69 % 77.26 %	22.13 % 20.52 %	2.18 % 2.22 %
GMX Mail	5265 5316	3953 3995	1193 1205	119 116	75.08 % 75.15 %	22.66 % 22.67 %	2.26 % 2.18 %
Zoho Mail	5341 5593	4177 4392	1041 1070	123 131	78.21 % 78.53 %	19.49 % 19.13 %	2.30 % 2.34 %
ProtonMail	5420 5229	4235 4171	1068 945	117 113	78.14 % 79.77 %	19.70 % 18.07 %	2.16 % 2.16 %
Custom Mail	5529 5416	4413 4349	994 945	122 122	79.82 % 80.30 %	17.98 % 17.45 %	2.21 % 2.25 %
iCloud Mail	5548 5261	4073 3840	1355 1309	120 112	73.41 % 72.99 %	24.42 % 24.88 %	2.16 % 2.13 %
Tuta	5297 5326	4211 4201	976 1011	110 114	79.50 % 78.88 %	18.43 % 18.98 %	2.08 % 2.14 %
Juno.com	5392 5439	4287 4337	987 980	118 122	79.51 % 79.74 %	18.30 % 18.02 %	2.19 % 2.24 %
Mailfence	5386 5279	4241 4164	1020 993	125 122	78.74 % 78.88 %	18.94 % 18.81 %	2.32 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.