ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.401	50.260 48.855	12.859 13.349	1.579 1.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.06 %	20.03 % 21.05 %	2.46 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4972	3874 3815	1011 1051	114 132	78.25 % 76.73 %	20.42 % 21.14 %	2.30 % 2.65 %
Elektronics	5094 5033	4013 3880	996 1064	132 129	78.78 % 77.09 %	19.55 % 21.14 %	2.59 % 2.56 %
Entertainment	4910 4786	3786 3672	1022 1022	121 126	77.11 % 76.72 %	20.81 % 21.35 %	2.46 % 2.63 %
Cosmetics & Beauty	4874 4944	3881 3834	942 1021	105 132	79.63 % 77.55 %	19.33 % 20.65 %	2.15 % 2.67 %
Food & Drink	4902 4745	3803 3646	1023 1023	129 130	77.58 % 76.84 %	20.87 % 21.56 %	2.63 % 2.74 %
Home & Garden	4947 4709	3889 3602	987 1026	122 125	78.61 % 76.49 %	19.95 % 21.79 %	2.47 % 2.65 %
Finance	4991 4704	4011 3740	897 865	126 125	80.36 % 79.51 %	17.97 % 18.39 %	2.52 % 2.66 %
Health	4860 4867	3908 3861	863 919	118 133	80.41 % 79.33 %	17.76 % 18.88 %	2.43 % 2.73 %
Pets	4958 5130	3891 3925	989 1087	120 138	78.48 % 76.51 %	19.95 % 21.19 %	2.42 % 2.69 %
Sport & Fitness	4987 4867	3861 3762	1040 1005	122 120	77.42 % 77.30 %	20.85 % 20.65 %	2.45 % 2.47 %
Job & Career	4687 5081	3577 3825	995 1189	122 132	76.32 % 75.28 %	21.23 % 23.40 %	2.60 % 2.60 %
Dating	5023 4767	3798 3531	1120 1127	131 120	75.61 % 74.07 %	22.30 % 23.64 %	2.61 % 2.52 %
Other	5030 4796	3968 3762	974 950	117 130	78.89 % 78.44 %	19.36 % 19.81 %	2.33 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4818	3629 3617	1076 1128	119 130	75.97 % 75.07 %	22.52 % 23.41 %	2.49 % 2.70 %
Outlook Mail	4721 4397	3675 3349	961 974	118 117	77.84 % 76.17 %	20.36 % 22.15 %	2.50 % 2.66 %
Yahoo Mail	4661 4570	3585 3482	967 1001	113 118	76.91 % 76.19 %	20.75 % 21.90 %	2.42 % 2.58 %
AOL Mail	4675 4821	3632 3657	977 1048	111 130	77.69 % 75.86 %	20.90 % 21.74 %	2.37 % 2.70 %
Mail.com	4764 4688	3710 3641	955 970	127 126	77.88 % 77.67 %	20.05 % 20.69 %	2.67 % 2.69 %
Yandex Mail	4885 4387	3791 3362	1023 935	121 106	77.60 % 76.64 %	20.94 % 21.31 %	2.48 % 2.42 %
GMX Mail	4541 4730	3491 3616	963 1055	110 125	76.88 % 76.45 %	21.21 % 22.30 %	2.42 % 2.64 %
Zoho Mail	4673 4549	3722 3570	895 881	107 125	79.65 % 78.48 %	19.15 % 19.37 %	2.29 % 2.75 %
ProtonMail	4783 4585	3795 3596	900 914	113 113	79.34 % 78.43 %	18.82 % 19.93 %	2.36 % 2.46 %
Custom Mail	4654 4610	3765 3661	844 863	116 118	80.90 % 79.41 %	18.13 % 18.72 %	2.49 % 2.56 %
iCloud Mail	4830 4726	3672 3532	1054 1101	119 126	76.02 % 74.74 %	21.82 % 23.30 %	2.46 % 2.67 %
Tuta	4510 4784	3624 3730	822 948	108 132	80.35 % 77.97 %	18.23 % 19.82 %	2.39 % 2.76 %
Juno.com	4579 4652	3683 3656	827 917	117 122	80.43 % 78.59 %	18.06 % 19.71 %	2.56 % 2.62 %
Mailfence	3161 3084	2486 2386	595 614	80 84	78.65 % 77.37 %	18.82 % 19.91 %	2.53 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.