ActiveCampaign and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 436.190	357.292 343.348	69.479 79.100	11.672 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.72 %	15.85 % 18.13 %	2.66 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33701	27858 27559	4273 5247	760 895	84.70 % 81.78 %	12.99 % 15.57 %	2.31 % 2.66 %
Elektronics	33773 33461	27792 26609	5130 5850	851 1002	82.29 % 79.52 %	15.19 % 17.48 %	2.52 % 2.99 %
Entertainment	33133 33394	26952 26225	5304 6072	877 1097	81.34 % 78.53 %	16.01 % 18.18 %	2.65 % 3.29 %
Cosmetics & Beauty	33616 33640	27354 26388	5355 6156	907 1096	81.37 % 78.44 %	15.93 % 18.30 %	2.70 % 3.26 %
Food & Drink	33295 33931	28152 27601	4352 5369	791 961	84.55 % 81.34 %	13.07 % 15.82 %	2.38 % 2.83 %
Home & Garden	34189 33678	28836 27517	4581 5222	772 939	84.34 % 81.71 %	13.40 % 15.51 %	2.26 % 2.79 %
Finance	33913 33034	26517 24939	6382 6901	1014 1194	78.19 % 75.49 %	18.82 % 20.89 %	2.99 % 3.61 %
Health	33706 33169	26659 25307	6101 6764	946 1098	79.09 % 76.30 %	18.10 % 20.39 %	2.81 % 3.31 %
Pets	34118 33710	28540 27220	4758 5524	820 966	83.65 % 80.75 %	13.95 % 16.39 %	2.40 % 2.87 %
Sport & Fitness	33838 33722	27140 26166	5710 6462	988 1094	80.21 % 77.59 %	16.87 % 19.16 %	2.92 % 3.24 %
Job & Career	34243 33729	27182 25902	6026 6663	1035 1164	79.38 % 76.79 %	17.60 % 19.75 %	3.02 % 3.45 %
Dating	33613 33411	25854 24742	6723 7452	1036 1217	76.92 % 74.05 %	20.00 % 22.30 %	3.08 % 3.64 %
Other	34115 33610	28456 27173	4784 5418	875 1019	83.41 % 80.85 %	14.02 % 16.12 %	2.56 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42459	33783 32013	8244 8979	1336 1467	77.91 % 75.40 %	19.01 % 21.15 %	3.08 % 3.46 %
Outlook Mail	42674 42675	33614 32474	7859 8706	1201 1495	78.77 % 76.10 %	18.42 % 20.40 %	2.81 % 3.50 %
Yahoo Mail	42411 42367	34487 33166	6751 7822	1173 1379	81.32 % 78.28 %	15.92 % 18.46 %	2.77 % 3.25 %
AOL Mail	43021 42978	34856 33608	6955 7959	1210 1411	81.02 % 78.20 %	16.17 % 18.52 %	2.81 % 3.28 %
Mail.com	43000 42878	35412 34039	6490 7537	1098 1302	82.35 % 79.39 %	15.09 % 17.58 %	2.55 % 3.04 %
Yandex Mail	42689 42491	34080 32674	7368 8361	1241 1456	79.83 % 76.90 %	17.26 % 19.68 %	2.91 % 3.43 %
GMX Mail	42372 42555	34837 33775	6546 7535	989 1245	82.22 % 79.37 %	15.45 % 17.71 %	2.33 % 2.93 %
Zoho Mail	43274 43076	35962 34550	6265 7232	1047 1294	83.10 % 80.21 %	14.48 % 16.79 %	2.42 % 3.00 %
ProtonMail	43071 42480	35850 34228	6171 7072	1050 1180	83.23 % 80.57 %	14.33 % 16.65 %	2.44 % 2.78 %
Custom Mail	42357 42254	35756 34559	5623 6553	978 1142	84.42 % 81.79 %	13.28 % 15.51 %	2.31 % 2.70 %
iCloud Mail	3329 3321	2679 2602	508 562	142 157	80.47 % 78.35 %	15.26 % 16.92 %	4.27 % 4.73 %
Tuta	3430 3421	2959 2894	362 414	109 113	86.27 % 84.60 %	10.55 % 12.10 %	3.18 % 3.30 %
Juno.com	3452 3235	3017 2766	337 368	98 101	87.40 % 85.50 %	9.76 % 11.38 %	2.84 % 3.12 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.