ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 75.890	58.044 58.604	16.148 15.613	1.804 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.22 %	21.25 % 20.57 %	2.37 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5966	4545 4594	1249 1230	133 142	76.68 % 77.00 %	21.07 % 20.62 %	2.24 % 2.38 %
Elektronics	5700 5995	4400 4702	1166 1167	134 126	77.19 % 78.43 %	20.46 % 19.47 %	2.35 % 2.10 %
Entertainment	5782 5651	4399 4317	1244 1203	139 131	76.08 % 76.39 %	21.52 % 21.29 %	2.40 % 2.32 %
Cosmetics & Beauty	6078 5761	4643 4490	1293 1146	142 125	76.39 % 77.94 %	21.27 % 19.89 %	2.34 % 2.17 %
Food & Drink	5845 5853	4459 4507	1252 1208	134 138	76.29 % 77.00 %	21.42 % 20.64 %	2.29 % 2.36 %
Home & Garden	5863 5845	4483 4454	1239 1262	141 129	76.46 % 76.20 %	21.13 % 21.59 %	2.40 % 2.21 %
Finance	5756 5922	4596 4769	1017 1025	143 128	79.85 % 80.53 %	17.67 % 17.31 %	2.48 % 2.16 %
Health	5689 5794	4541 4693	1022 970	126 131	79.82 % 81.00 %	17.96 % 16.74 %	2.21 % 2.26 %
Pets	5879 5821	4455 4444	1285 1265	139 112	75.78 % 76.34 %	21.86 % 21.73 %	2.36 % 1.92 %
Sport & Fitness	5831 5780	4427 4425	1266 1225	138 130	75.92 % 76.56 %	21.71 % 21.19 %	2.37 % 2.25 %
Job & Career	5813 5602	4284 4181	1383 1311	146 110	73.70 % 74.63 %	23.79 % 23.40 %	2.51 % 1.96 %
Dating	5955 5841	4267 4252	1539 1462	149 127	71.65 % 72.80 %	25.84 % 25.03 %	2.50 % 2.17 %
Other	5878 6059	4545 4776	1193 1139	140 144	77.32 % 78.82 %	20.30 % 18.80 %	2.38 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5427	4001 3988	1364 1323	132 116	72.79 % 73.48 %	24.81 % 24.38 %	2.40 % 2.14 %
Outlook Mail	5437 5430	4014 4105	1292 1210	131 115	73.83 % 75.60 %	23.76 % 22.28 %	2.41 % 2.12 %
Yahoo Mail	5457 5405	4103 4108	1225 1178	129 119	75.19 % 76.00 %	22.45 % 21.79 %	2.36 % 2.20 %
AOL Mail	5524 5383	4217 4081	1174 1184	133 118	76.34 % 75.81 %	21.25 % 22.00 %	2.41 % 2.19 %
Mail.com	5527 5574	4311 4380	1090 1071	126 123	78.00 % 78.58 %	19.72 % 19.21 %	2.28 % 2.21 %
Yandex Mail	5404 5612	4054 4319	1226 1167	124 126	75.02 % 76.96 %	22.69 % 20.79 %	2.29 % 2.25 %
GMX Mail	5198 5419	3861 4078	1214 1222	123 119	74.28 % 75.25 %	23.36 % 22.55 %	2.37 % 2.20 %
Zoho Mail	5307 5577	4119 4375	1060 1071	128 131	77.61 % 78.45 %	19.97 % 19.20 %	2.41 % 2.35 %
ProtonMail	5495 5221	4266 4175	1100 932	129 114	77.63 % 79.97 %	20.02 % 17.85 %	2.35 % 2.18 %
Custom Mail	5522 5256	4365 4208	1022 930	135 118	79.05 % 80.06 %	18.51 % 17.69 %	2.44 % 2.25 %
iCloud Mail	5492 5341	4015 3898	1349 1331	128 112	73.11 % 72.98 %	24.56 % 24.92 %	2.33 % 2.10 %
Tuta	5287 5537	4168 4381	998 1044	121 112	78.83 % 79.12 %	18.88 % 18.85 %	2.29 % 2.02 %
Juno.com	5453 5446	4310 4348	1014 973	129 125	79.04 % 79.84 %	18.60 % 17.87 %	2.37 % 2.30 %
Mailfence	5396 5262	4240 4160	1020 977	136 125	78.58 % 79.06 %	18.90 % 18.57 %	2.52 % 2.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.