ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.064	50.460 50.510	13.735 13.220	1.503 1.334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.63 %	20.91 % 20.32 %	2.29 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5173	3985 4009	1073 1050	108 114	77.14 % 77.50 %	20.77 % 20.30 %	2.09 % 2.20 %
Elektronics	4926 5154	3823 4063	990 996	113 95	77.61 % 78.83 %	20.10 % 19.32 %	2.29 % 1.84 %
Entertainment	5061 4829	3874 3721	1068 1008	119 100	76.55 % 77.06 %	21.10 % 20.87 %	2.35 % 2.07 %
Cosmetics & Beauty	5149 5047	3971 3943	1068 1003	110 101	77.12 % 78.13 %	20.74 % 19.87 %	2.14 % 2.00 %
Food & Drink	5103 4964	3929 3839	1060 1012	114 113	76.99 % 77.34 %	20.77 % 20.39 %	2.23 % 2.28 %
Home & Garden	5195 4925	3997 3776	1077 1048	121 101	76.94 % 76.67 %	20.73 % 21.28 %	2.33 % 2.05 %
Finance	4834 4940	3876 4020	848 818	110 102	80.18 % 81.38 %	17.54 % 16.56 %	2.28 % 2.06 %
Health	5070 5003	4071 4089	886 810	113 104	80.30 % 81.73 %	17.48 % 16.19 %	2.23 % 2.08 %
Pets	5034 5030	3824 3869	1091 1068	119 93	75.96 % 76.92 %	21.67 % 21.23 %	2.36 % 1.85 %
Sport & Fitness	4968 5007	3760 3853	1092 1048	116 106	75.68 % 76.95 %	21.98 % 20.93 %	2.33 % 2.12 %
Job & Career	5044 4938	3729 3688	1189 1152	126 98	73.93 % 74.69 %	23.57 % 23.33 %	2.50 % 1.98 %
Dating	5037 4934	3653 3605	1262 1233	122 96	72.52 % 73.06 %	25.05 % 24.99 %	2.42 % 1.95 %
Other	5111 5120	3968 4035	1031 974	112 111	77.64 % 78.81 %	20.17 % 19.02 %	2.19 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4655	3540 3458	1172 1101	114 96	73.35 % 74.29 %	24.29 % 23.65 %	2.36 % 2.06 %
Outlook Mail	4746 4604	3532 3490	1097 1025	117 89	74.42 % 75.80 %	23.11 % 22.26 %	2.47 % 1.93 %
Yahoo Mail	4525 4609	3415 3525	1005 994	105 90	75.47 % 76.48 %	22.21 % 21.57 %	2.32 % 1.95 %
AOL Mail	4742 4597	3626 3499	1012 1003	104 95	76.47 % 76.11 %	21.34 % 21.82 %	2.19 % 2.07 %
Mail.com	4707 4744	3690 3742	910 907	107 95	78.39 % 78.88 %	19.33 % 19.12 %	2.27 % 2.00 %
Yandex Mail	4680 4811	3532 3703	1047 1006	101 102	75.47 % 76.97 %	22.37 % 20.91 %	2.16 % 2.12 %
GMX Mail	4495 4695	3358 3525	1037 1067	100 103	74.71 % 75.08 %	23.07 % 22.73 %	2.22 % 2.19 %
Zoho Mail	4548 4693	3554 3694	892 899	102 100	78.14 % 78.71 %	19.61 % 19.16 %	2.24 % 2.13 %
ProtonMail	4720 4452	3672 3573	942 789	106 90	77.80 % 80.26 %	19.96 % 17.72 %	2.25 % 2.02 %
Custom Mail	4727 4476	3759 3620	864 768	104 88	79.52 % 80.88 %	18.28 % 17.16 %	2.20 % 1.97 %
iCloud Mail	4782 4681	3530 3456	1143 1125	109 100	73.82 % 73.83 %	23.90 % 24.03 %	2.28 % 2.14 %
Tuta	4700 4778	3731 3830	865 861	104 87	79.38 % 80.16 %	18.40 % 18.02 %	2.21 % 1.82 %
Juno.com	4660 4690	3702 3749	852 840	106 101	79.44 % 79.94 %	18.28 % 17.91 %	2.27 % 2.15 %
Mailfence	4840 4579	3819 3646	897 835	124 98	78.90 % 79.62 %	18.53 % 18.24 %	2.56 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.