ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 64.960	50.861 49.948	13.251 13.541	1.404 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.89 %	20.23 % 20.85 %	2.14 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5117	3986 3930	1065 1068	97 119	77.43 % 76.80 %	20.69 % 20.87 %	1.88 % 2.33 %
Elektronics	5023 5247	3955 4097	955 1034	113 116	78.74 % 78.08 %	19.01 % 19.71 %	2.25 % 2.21 %
Entertainment	5012 4932	3861 3749	1043 1067	108 116	77.04 % 76.01 %	20.81 % 21.63 %	2.15 % 2.35 %
Cosmetics & Beauty	5089 5095	3997 3966	1001 1017	91 112	78.54 % 77.84 %	19.67 % 19.96 %	1.79 % 2.20 %
Food & Drink	5100 4938	3943 3775	1046 1046	111 117	77.31 % 76.45 %	20.51 % 21.18 %	2.18 % 2.37 %
Home & Garden	5057 4931	3945 3741	1002 1082	110 108	78.01 % 75.87 %	19.81 % 21.94 %	2.18 % 2.19 %
Finance	4936 4799	3985 3865	841 825	110 109	80.73 % 80.54 %	17.04 % 17.19 %	2.23 % 2.27 %
Health	5044 4950	4082 3983	852 853	110 114	80.93 % 80.46 %	16.89 % 17.23 %	2.18 % 2.30 %
Pets	5030 5072	3883 3864	1036 1091	111 117	77.20 % 76.18 %	20.60 % 21.51 %	2.21 % 2.31 %
Sport & Fitness	4989 4937	3831 3759	1047 1066	111 112	76.79 % 76.14 %	20.99 % 21.59 %	2.22 % 2.27 %
Job & Career	4890 5100	3653 3782	1123 1208	114 110	74.70 % 74.16 %	22.97 % 23.69 %	2.33 % 2.16 %
Dating	5069 4986	3717 3614	1236 1265	116 107	73.33 % 72.48 %	24.38 % 25.37 %	2.29 % 2.15 %
Other	5129 4856	4023 3823	1004 919	102 114	78.44 % 78.73 %	19.57 % 18.93 %	1.99 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4759	3531 3496	1118 1156	107 107	74.24 % 73.46 %	23.51 % 24.29 %	2.25 % 2.25 %
Outlook Mail	4617 4424	3495 3345	1011 989	111 90	75.70 % 75.61 %	21.90 % 22.36 %	2.40 % 2.03 %
Yahoo Mail	4706 4564	3592 3450	1009 1008	105 106	76.33 % 75.59 %	21.44 % 22.09 %	2.23 % 2.32 %
AOL Mail	4710 4596	3632 3467	981 1021	97 108	77.11 % 75.44 %	20.83 % 22.21 %	2.06 % 2.35 %
Mail.com	4711 4663	3718 3641	887 915	106 107	78.92 % 78.08 %	18.83 % 19.62 %	2.25 % 2.29 %
Yandex Mail	4722 4682	3640 3575	989 1008	93 99	77.09 % 76.36 %	20.94 % 21.53 %	1.97 % 2.11 %
GMX Mail	4461 4714	3346 3513	1023 1092	92 109	75.01 % 74.52 %	22.93 % 23.17 %	2.06 % 2.31 %
Zoho Mail	4565 4727	3599 3686	875 926	91 115	78.84 % 77.98 %	19.17 % 19.59 %	1.99 % 2.43 %
ProtonMail	4619 4388	3627 3482	897 813	95 93	78.52 % 79.35 %	19.42 % 18.53 %	2.06 % 2.12 %
Custom Mail	4714 4435	3763 3567	853 769	98 99	79.83 % 80.43 %	18.10 % 17.34 %	2.08 % 2.23 %
iCloud Mail	4785 4740	3561 3450	1123 1177	101 113	74.42 % 72.78 %	23.47 % 24.83 %	2.11 % 2.38 %
Tuta	4651 4889	3732 3863	818 920	101 106	80.24 % 79.01 %	17.59 % 18.82 %	2.17 % 2.17 %
Juno.com	4669 4728	3746 3757	822 863	101 108	80.23 % 79.46 %	17.61 % 18.25 %	2.16 % 2.28 %
Mailfence	4830 4651	3879 3656	845 884	106 111	80.31 % 78.61 %	17.49 % 19.01 %	2.19 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.