ActiveCampaign and Rapidmail Email Deliverability Comparison

ActiveCampaign

Rapidmail

In this comparison, the deliverability of ActiveCampaign and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 75.517	58.941 57.733	15.840 15.988	1.742 1.796

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 76.45 %	20.70 % 21.17 %	2.28 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 5882	4618 4475	1261 1263	124 144	76.93 % 76.08 %	21.01 % 21.47 %	2.07 % 2.45 %
Elektronics	5837 6046	4547 4694	1153 1218	137 134	77.90 % 77.64 %	19.75 % 20.15 %	2.35 % 2.22 %
Entertainment	5842 5694	4460 4314	1246 1243	136 137	76.34 % 75.76 %	21.33 % 21.83 %	2.33 % 2.41 %
Cosmetics & Beauty	5912 5890	4629 4548	1168 1205	115 137	78.30 % 77.22 %	19.76 % 20.46 %	1.95 % 2.33 %
Food & Drink	5954 5718	4562 4360	1253 1214	139 144	76.62 % 76.25 %	21.04 % 21.23 %	2.33 % 2.52 %
Home & Garden	5962 5753	4605 4348	1217 1268	140 137	77.24 % 75.58 %	20.41 % 22.04 %	2.35 % 2.38 %
Finance	5819 5668	4662 4534	1021 996	136 138	80.12 % 79.99 %	17.55 % 17.57 %	2.34 % 2.43 %
Health	5890 5760	4744 4605	1013 1015	133 140	80.54 % 79.95 %	17.20 % 17.62 %	2.26 % 2.43 %
Pets	5901 5922	4519 4478	1244 1301	138 143	76.58 % 75.62 %	21.08 % 21.97 %	2.34 % 2.41 %
Sport & Fitness	5856 5778	4450 4397	1271 1248	135 133	75.99 % 76.10 %	21.70 % 21.60 %	2.31 % 2.30 %
Job & Career	5680 5936	4222 4382	1318 1415	140 139	74.33 % 73.82 %	23.20 % 23.84 %	2.46 % 2.34 %
Dating	5879 5790	4268 4166	1469 1493	142 131	72.60 % 71.95 %	24.99 % 25.79 %	2.42 % 2.26 %
Other	5988 5680	4655 4432	1206 1109	127 139	77.74 % 78.03 %	20.14 % 19.52 %	2.12 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5577	4107 4054	1346 1390	131 133	73.55 % 72.69 %	24.10 % 24.92 %	2.35 % 2.38 %
Outlook Mail	5370 5145	4049 3860	1188 1171	133 114	75.40 % 75.02 %	22.12 % 22.76 %	2.48 % 2.22 %
Yahoo Mail	5582 5330	4224 4022	1228 1182	130 126	75.67 % 75.46 %	22.00 % 22.18 %	2.33 % 2.36 %
AOL Mail	5489 5435	4197 4073	1170 1228	122 134	76.46 % 74.94 %	21.32 % 22.59 %	2.22 % 2.47 %
Mail.com	5523 5462	4296 4234	1096 1097	131 131	77.78 % 77.52 %	19.84 % 20.08 %	2.37 % 2.40 %
Yandex Mail	5610 5356	4271 4078	1217 1160	122 118	76.13 % 76.14 %	21.69 % 21.66 %	2.17 % 2.20 %
GMX Mail	5229 5488	3894 4080	1218 1276	117 132	74.47 % 74.34 %	23.29 % 23.25 %	2.24 % 2.41 %
Zoho Mail	5420 5455	4242 4242	1060 1074	118 139	78.27 % 77.76 %	19.56 % 19.69 %	2.18 % 2.55 %
ProtonMail	5496 5126	4304 4018	1070 990	122 118	78.31 % 78.38 %	19.47 % 19.31 %	2.22 % 2.30 %
Custom Mail	5410 5243	4306 4185	983 936	121 122	79.59 % 79.82 %	18.17 % 17.85 %	2.24 % 2.33 %
iCloud Mail	5512 5461	4066 3957	1321 1372	125 132	73.77 % 72.46 %	23.97 % 25.12 %	2.27 % 2.42 %
Tuta	5338 5727	4263 4493	959 1100	116 134	79.86 % 78.45 %	17.97 % 19.21 %	2.17 % 2.34 %
Juno.com	5391 5366	4290 4244	979 991	122 131	79.58 % 79.09 %	18.16 % 18.47 %	2.26 % 2.44 %
Mailfence	5569 5346	4432 4193	1005 1021	132 132	79.58 % 78.43 %	18.05 % 19.10 %	2.37 % 2.47 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.