Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 65.621	49.964 50.314	13.921 13.738	1.521 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 76.67 %	21.28 % 20.94 %	2.33 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5042	3990 3840	1101 1080	115 122	76.64 % 76.16 %	21.15 % 21.42 %	2.21 % 2.42 %
Elektronics	5003 5023	3865 3896	1023 1009	115 118	77.25 % 77.56 %	20.45 % 20.09 %	2.30 % 2.35 %
Entertainment	5232 4933	3950 3725	1168 1090	114 118	75.50 % 75.51 %	22.32 % 22.10 %	2.18 % 2.39 %
Cosmetics & Beauty	5109 5085	3939 3936	1052 1031	118 118	77.10 % 77.40 %	20.59 % 20.28 %	2.31 % 2.32 %
Food & Drink	4911 5012	3752 3825	1037 1061	122 126	76.40 % 76.32 %	21.12 % 21.17 %	2.48 % 2.51 %
Home & Garden	4929 5076	3741 3873	1073 1079	115 124	75.90 % 76.30 %	21.77 % 21.26 %	2.33 % 2.44 %
Finance	4969 5014	3982 4023	876 879	111 112	80.14 % 80.24 %	17.63 % 17.53 %	2.23 % 2.23 %
Health	5005 5057	3993 4041	898 900	114 116	79.78 % 79.91 %	17.94 % 17.80 %	2.28 % 2.29 %
Pets	5013 5164	3795 3883	1107 1147	111 134	75.70 % 75.19 %	22.08 % 22.21 %	2.21 % 2.59 %
Sport & Fitness	4998 5206	3796 3990	1074 1088	128 128	75.95 % 76.64 %	21.49 % 20.90 %	2.56 % 2.46 %
Job & Career	4995 4969	3666 3680	1215 1170	114 119	73.39 % 74.06 %	24.32 % 23.55 %	2.28 % 2.39 %
Dating	4979 5040	3573 3677	1292 1244	114 119	71.76 % 72.96 %	25.95 % 24.68 %	2.29 % 2.36 %
Other	5057 5000	3922 3925	1005 960	130 115	77.56 % 78.50 %	19.87 % 19.20 %	2.57 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4683	3345 3410	1168 1173	112 100	72.32 % 72.82 %	25.25 % 25.05 %	2.42 % 2.14 %
Outlook Mail	4646 4706	3434 3575	1098 1022	114 109	73.91 % 75.97 %	23.63 % 21.72 %	2.45 % 2.32 %
Yahoo Mail	4756 4615	3614 3487	1025 1020	117 108	75.99 % 75.56 %	21.55 % 22.10 %	2.46 % 2.34 %
AOL Mail	4754 4798	3578 3652	1069 1033	107 113	75.26 % 76.12 %	22.49 % 21.53 %	2.25 % 2.36 %
Mail.com	4588 4671	3537 3636	954 922	97 113	77.09 % 77.84 %	20.79 % 19.74 %	2.11 % 2.42 %
Yandex Mail	4481 4736	3391 3582	989 1041	101 113	75.68 % 75.63 %	22.07 % 21.98 %	2.25 % 2.39 %
GMX Mail	4640 4508	3420 3383	1104 1021	116 104	73.71 % 75.04 %	23.79 % 22.65 %	2.50 % 2.31 %
Zoho Mail	4697 4772	3693 3720	902 938	102 114	78.62 % 77.95 %	19.20 % 19.66 %	2.17 % 2.39 %
ProtonMail	4783 4515	3782 3546	886 851	115 118	79.07 % 78.54 %	18.52 % 18.85 %	2.40 % 2.61 %
Custom Mail	4768 4563	3758 3626	895 819	115 118	78.82 % 79.47 %	18.77 % 17.95 %	2.41 % 2.59 %
iCloud Mail	4751 4728	3455 3445	1183 1173	113 110	72.72 % 72.86 %	24.90 % 24.81 %	2.38 % 2.33 %
Tuta	4572 4836	3614 3793	858 925	100 118	79.05 % 78.43 %	18.77 % 19.13 %	2.19 % 2.44 %
Juno.com	4707 4616	3707 3645	897 859	103 112	78.76 % 78.96 %	19.06 % 18.61 %	2.19 % 2.43 %
Mailfence	4638 4874	3636 3814	893 941	109 119	78.40 % 78.25 %	19.25 % 19.31 %	2.35 % 2.44 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.