Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 64.911	49.689 50.481	13.800 13.230	1.670 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 77.77 %	21.26 % 20.38 %	2.57 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 4894	3811 3792	1061 1020	128 105	76.31 % 77.48 %	21.25 % 20.84 %	2.56 % 2.15 %
Elektronics	5159 5030	3964 3922	1067 1020	128 105	76.84 % 77.97 %	20.68 % 20.28 %	2.48 % 2.09 %
Entertainment	5010 4908	3792 3808	1110 1006	124 106	75.69 % 77.59 %	22.16 % 20.50 %	2.48 % 2.16 %
Cosmetics & Beauty	5052 5065	3924 3980	1006 1006	122 100	77.67 % 78.58 %	19.91 % 19.86 %	2.41 % 1.97 %
Food & Drink	4924 4988	3780 3861	1043 1016	129 114	76.77 % 77.41 %	21.18 % 20.37 %	2.62 % 2.29 %
Home & Garden	4882 5048	3711 3865	1064 1080	128 107	76.01 % 76.56 %	21.79 % 21.39 %	2.62 % 2.12 %
Finance	4858 4952	3873 3998	887 864	118 108	79.72 % 80.74 %	18.26 % 17.45 %	2.43 % 2.18 %
Health	5122 5084	4084 4083	942 910	133 110	79.73 % 80.31 %	18.39 % 17.90 %	2.60 % 2.16 %
Pets	4882 5014	3699 3851	1087 1061	119 118	75.77 % 76.80 %	22.27 % 21.16 %	2.44 % 2.35 %
Sport & Fitness	5019 5062	3821 3947	1068 1014	141 115	76.13 % 77.97 %	21.28 % 20.03 %	2.81 % 2.27 %
Job & Career	4998 4864	3714 3697	1188 1084	126 107	74.31 % 76.01 %	23.77 % 22.29 %	2.52 % 2.20 %
Dating	4914 5008	3579 3728	1246 1187	135 111	72.83 % 74.44 %	25.36 % 23.70 %	2.75 % 2.22 %
Other	5092 4994	3937 3949	1031 962	139 114	77.32 % 79.07 %	20.25 % 19.26 %	2.73 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4615	3375 3460	1136 1070	118 95	73.12 % 74.97 %	24.61 % 23.19 %	2.56 % 2.06 %
Outlook Mail	4645 4732	3491 3659	1036 972	122 106	75.16 % 77.32 %	22.30 % 20.54 %	2.63 % 2.24 %
Yahoo Mail	4706 4596	3590 3525	1030 976	121 99	76.29 % 76.70 %	21.89 % 21.24 %	2.57 % 2.15 %
AOL Mail	4735 4786	3592 3707	1037 993	120 103	75.86 % 77.46 %	21.90 % 20.75 %	2.53 % 2.15 %
Mail.com	4742 4724	3714 3756	937 884	121 104	78.32 % 79.51 %	19.76 % 18.71 %	2.55 % 2.20 %
Yandex Mail	4520 4809	3462 3687	971 1032	109 108	76.59 % 76.67 %	21.48 % 21.46 %	2.41 % 2.25 %
GMX Mail	4762 4636	3549 3545	1116 1018	125 99	74.53 % 76.47 %	23.44 % 21.96 %	2.62 % 2.14 %
Zoho Mail	4686 4604	3661 3626	913 901	117 98	78.13 % 78.76 %	19.48 % 19.57 %	2.50 % 2.13 %
ProtonMail	4634 4602	3637 3648	900 873	124 100	78.49 % 79.27 %	19.42 % 18.97 %	2.68 % 2.17 %
Custom Mail	4675 4653	3676 3729	887 838	124 107	78.63 % 80.14 %	18.97 % 18.01 %	2.65 % 2.30 %
iCloud Mail	4739 4683	3482 3462	1163 1135	125 105	73.48 % 73.93 %	24.54 % 24.24 %	2.64 % 2.24 %
Tuta	4655 4804	3644 3807	911 907	120 107	78.28 % 79.25 %	19.57 % 18.88 %	2.58 % 2.23 %
Juno.com	4848 4682	3779 3714	959 883	122 108	77.95 % 79.33 %	19.78 % 18.86 %	2.52 % 2.31 %
Mailfence	3943 3985	3037 3156	804 748	102 81	77.02 % 79.20 %	20.39 % 18.77 %	2.59 % 2.03 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.