Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 65.682	49.851 50.857	14.124 13.425	1.583 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.43 %	21.54 % 20.44 %	2.41 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 4934	3864 3803	1099 1032	121 99	76.00 % 77.08 %	21.62 % 20.92 %	2.38 % 2.01 %
Elektronics	5177 5055	3971 3941	1083 1011	123 103	76.70 % 77.96 %	20.92 % 20.00 %	2.38 % 2.04 %
Entertainment	5183 4928	3898 3792	1169 1035	116 101	75.21 % 76.95 %	22.55 % 21.00 %	2.24 % 2.05 %
Cosmetics & Beauty	5142 5118	3976 3991	1051 1023	115 104	77.32 % 77.98 %	20.44 % 19.99 %	2.24 % 2.03 %
Food & Drink	4966 5034	3779 3884	1062 1036	125 114	76.10 % 77.16 %	21.39 % 20.58 %	2.52 % 2.26 %
Home & Garden	4976 5153	3743 3928	1113 1118	120 107	75.22 % 76.23 %	22.37 % 21.70 %	2.41 % 2.08 %
Finance	4998 4996	3994 4055	888 837	116 104	79.91 % 81.16 %	17.77 % 16.75 %	2.32 % 2.08 %
Health	5045 5193	4009 4178	916 905	120 110	79.46 % 80.45 %	18.16 % 17.43 %	2.38 % 2.12 %
Pets	4861 5084	3657 3890	1090 1078	114 116	75.23 % 76.51 %	22.42 % 21.20 %	2.35 % 2.28 %
Sport & Fitness	5021 5108	3794 3960	1094 1035	133 113	75.56 % 77.53 %	21.79 % 20.26 %	2.65 % 2.21 %
Job & Career	5105 4965	3739 3736	1244 1122	122 107	73.24 % 75.25 %	24.37 % 22.60 %	2.39 % 2.16 %
Dating	4900 5067	3500 3721	1277 1233	123 113	71.43 % 73.44 %	26.06 % 24.33 %	2.51 % 2.23 %
Other	5100 5047	3927 3978	1038 960	135 109	77.00 % 78.82 %	20.35 % 19.02 %	2.65 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4611	3372 3416	1200 1106	112 89	71.99 % 74.08 %	25.62 % 23.99 %	2.39 % 1.93 %
Outlook Mail	4612 4718	3427 3624	1071 996	114 98	74.31 % 76.81 %	23.22 % 21.11 %	2.47 % 2.08 %
Yahoo Mail	4755 4739	3599 3614	1042 1025	114 100	75.69 % 76.26 %	21.91 % 21.63 %	2.40 % 2.11 %
AOL Mail	4647 4678	3479 3600	1056 979	112 99	74.87 % 76.96 %	22.72 % 20.93 %	2.41 % 2.12 %
Mail.com	4717 4706	3661 3722	943 879	113 105	77.61 % 79.09 %	19.99 % 18.68 %	2.40 % 2.23 %
Yandex Mail	4535 4695	3418 3578	1016 1010	101 107	75.37 % 76.21 %	22.40 % 21.51 %	2.23 % 2.28 %
GMX Mail	4797 4660	3535 3523	1139 1042	123 95	73.69 % 75.60 %	23.74 % 22.36 %	2.56 % 2.04 %
Zoho Mail	4716 4695	3684 3696	920 904	112 95	78.12 % 78.72 %	19.51 % 19.25 %	2.37 % 2.02 %
ProtonMail	4606 4557	3604 3621	887 834	115 102	78.25 % 79.46 %	19.26 % 18.30 %	2.50 % 2.24 %
Custom Mail	4685 4681	3687 3745	881 830	117 106	78.70 % 80.00 %	18.80 % 17.73 %	2.50 % 2.26 %
iCloud Mail	4717 4774	3395 3490	1206 1184	116 100	71.97 % 73.10 %	25.57 % 24.80 %	2.46 % 2.09 %
Tuta	4643 4811	3625 3803	908 907	110 101	78.07 % 79.05 %	19.56 % 18.85 %	2.37 % 2.10 %
Juno.com	4723 4612	3683 3652	929 853	111 107	77.98 % 79.18 %	19.67 % 18.50 %	2.35 % 2.32 %
Mailfence	4721 4745	3682 3773	926 876	113 96	77.99 % 79.52 %	19.61 % 18.46 %	2.39 % 2.02 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.