Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 64.199	49.619 50.227	13.190 13.019	1.603 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 78.24 %	20.63 % 20.28 %	2.51 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 4862	3854 3822	1013 1000	125 109	77.72 % 78.61 %	20.43 % 20.57 %	2.52 % 2.24 %
Elektronics	5005 4984	3876 3908	1015 1013	126 108	77.44 % 78.41 %	20.28 % 20.33 %	2.52 % 2.17 %
Entertainment	4920 4853	3794 3776	1042 989	118 107	77.11 % 77.81 %	21.18 % 20.38 %	2.40 % 2.20 %
Cosmetics & Beauty	4883 5017	3842 3966	948 993	116 104	78.68 % 79.05 %	19.41 % 19.79 %	2.38 % 2.07 %
Food & Drink	4891 5051	3809 3933	1015 1035	124 118	77.88 % 77.87 %	20.75 % 20.49 %	2.54 % 2.34 %
Home & Garden	4858 5055	3750 3884	1017 1076	124 110	77.19 % 76.83 %	20.93 % 21.29 %	2.55 % 2.18 %
Finance	4828 4966	3872 4011	882 878	113 110	80.20 % 80.77 %	18.27 % 17.68 %	2.34 % 2.22 %
Health	5053 4914	4051 3940	922 895	121 111	80.17 % 80.18 %	18.25 % 18.21 %	2.39 % 2.26 %
Pets	4835 4915	3722 3818	1049 1026	115 117	76.98 % 77.68 %	21.70 % 20.87 %	2.38 % 2.38 %
Sport & Fitness	4897 4988	3774 3921	1009 980	137 119	77.07 % 78.61 %	20.60 % 19.65 %	2.80 % 2.39 %
Job & Career	4903 4740	3725 3634	1101 1027	124 110	75.97 % 76.67 %	22.46 % 21.67 %	2.53 % 2.32 %
Dating	4825 4881	3589 3693	1159 1123	128 114	74.38 % 75.66 %	24.02 % 23.01 %	2.65 % 2.34 %
Other	5072 4973	3961 3921	1018 984	132 119	78.10 % 78.85 %	20.07 % 19.79 %	2.60 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4621	3484 3520	1085 1032	115 101	74.72 % 76.17 %	23.27 % 22.33 %	2.47 % 2.19 %
Outlook Mail	4677 4643	3579 3600	1014 962	119 103	76.52 % 77.54 %	21.68 % 20.72 %	2.54 % 2.22 %
Yahoo Mail	4685 4629	3631 3586	986 959	117 102	77.50 % 77.47 %	21.05 % 20.72 %	2.50 % 2.20 %
AOL Mail	4701 4734	3625 3681	987 982	119 107	77.11 % 77.76 %	21.00 % 20.74 %	2.53 % 2.26 %
Mail.com	4663 4748	3694 3796	897 878	114 107	79.22 % 79.95 %	19.24 % 18.49 %	2.44 % 2.25 %
Yandex Mail	4530 4825	3529 3737	935 1026	105 116	77.90 % 77.45 %	20.64 % 21.26 %	2.32 % 2.40 %
GMX Mail	4810 4693	3657 3627	1059 1016	122 103	76.03 % 77.29 %	22.02 % 21.65 %	2.54 % 2.19 %
Zoho Mail	4709 4655	3709 3691	900 910	114 104	78.76 % 79.29 %	19.11 % 19.55 %	2.42 % 2.23 %
ProtonMail	4591 4660	3632 3707	883 897	119 107	79.11 % 79.55 %	19.23 % 19.25 %	2.59 % 2.30 %
Custom Mail	4572 4697	3627 3769	862 863	119 109	79.33 % 80.24 %	18.85 % 18.37 %	2.60 % 2.32 %
iCloud Mail	4670 4629	3499 3466	1116 1071	122 111	74.93 % 74.88 %	23.90 % 23.14 %	2.61 % 2.40 %
Tuta	4800 4831	3815 3840	932 935	118 109	79.48 % 79.49 %	19.42 % 19.35 %	2.46 % 2.26 %
Juno.com	4718 4702	3703 3744	913 885	116 111	78.49 % 79.63 %	19.35 % 18.82 %	2.46 % 2.36 %
Mailfence	3140 3132	2435 2463	621 603	84 66	77.55 % 78.64 %	19.78 % 19.25 %	2.68 % 2.11 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.