Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 76.643	59.015 59.459	15.796 15.559	1.700 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 77.58 %	20.65 % 20.30 %	2.22 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 5965	4628 4577	1284 1261	134 127	76.55 % 76.73 %	21.24 % 21.14 %	2.22 % 2.13 %
Elektronics	5883 5786	4593 4548	1153 1115	137 123	78.07 % 78.60 %	19.60 % 19.27 %	2.33 % 2.13 %
Entertainment	6029 5907	4635 4528	1267 1255	127 124	76.88 % 76.65 %	21.02 % 21.25 %	2.11 % 2.10 %
Cosmetics & Beauty	5875 5954	4563 4658	1183 1174	129 122	77.67 % 78.23 %	20.14 % 19.72 %	2.20 % 2.05 %
Food & Drink	5803 5862	4450 4516	1225 1216	128 130	76.68 % 77.04 %	21.11 % 20.74 %	2.21 % 2.22 %
Home & Garden	5746 5934	4396 4595	1226 1212	124 127	76.51 % 77.44 %	21.34 % 20.42 %	2.16 % 2.14 %
Finance	5973 5829	4806 4725	1036 983	131 121	80.46 % 81.06 %	17.34 % 16.86 %	2.19 % 2.08 %
Health	5962 5875	4788 4778	1032 974	142 123	80.31 % 81.33 %	17.31 % 16.58 %	2.38 % 2.09 %
Pets	5687 5980	4349 4592	1220 1254	118 134	76.47 % 76.79 %	21.45 % 20.97 %	2.07 % 2.24 %
Sport & Fitness	5900 5886	4543 4519	1223 1239	134 128	77.00 % 76.78 %	20.73 % 21.05 %	2.27 % 2.17 %
Job & Career	5977 5933	4464 4448	1384 1357	129 128	74.69 % 74.97 %	23.16 % 22.87 %	2.16 % 2.16 %
Dating	5729 5976	4167 4407	1435 1442	127 127	72.74 % 73.74 %	25.05 % 24.13 %	2.22 % 2.13 %
Other	5901 5756	4633 4568	1128 1077	140 111	78.51 % 79.36 %	19.12 % 18.71 %	2.37 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5467	3974 4033	1316 1326	126 108	73.38 % 73.77 %	24.30 % 24.25 %	2.33 % 1.98 %
Outlook Mail	5509 5472	4154 4181	1232 1179	123 112	75.40 % 76.41 %	22.36 % 21.55 %	2.23 % 2.05 %
Yahoo Mail	5441 5648	4176 4305	1142 1227	123 116	76.75 % 76.22 %	20.99 % 21.72 %	2.26 % 2.05 %
AOL Mail	5505 5541	4193 4253	1198 1175	114 113	76.17 % 76.76 %	21.76 % 21.21 %	2.07 % 2.04 %
Mail.com	5391 5406	4208 4261	1062 1028	121 117	78.06 % 78.82 %	19.70 % 19.02 %	2.24 % 2.16 %
Yandex Mail	5210 5401	3947 4145	1145 1149	118 107	75.76 % 76.75 %	21.98 % 21.27 %	2.26 % 1.98 %
GMX Mail	5434 5515	4081 4185	1226 1210	127 120	75.10 % 75.88 %	22.56 % 21.94 %	2.34 % 2.18 %
Zoho Mail	5487 5463	4317 4294	1055 1049	115 120	78.68 % 78.60 %	19.23 % 19.20 %	2.10 % 2.20 %
ProtonMail	5637 5329	4452 4237	1055 970	130 122	78.98 % 79.51 %	18.72 % 18.20 %	2.31 % 2.29 %
Custom Mail	5586 5258	4461 4221	995 918	130 119	79.86 % 80.28 %	17.81 % 17.46 %	2.33 % 2.26 %
iCloud Mail	5372 5465	3967 4065	1294 1291	111 109	73.85 % 74.38 %	24.09 % 23.62 %	2.07 % 1.99 %
Tuta	5467 5744	4353 4555	1000 1065	114 124	79.62 % 79.30 %	18.29 % 18.54 %	2.09 % 2.16 %
Juno.com	5517 5446	4364 4372	1022 955	131 119	79.10 % 80.28 %	18.52 % 17.54 %	2.37 % 2.19 %
Mailfence	5539 5488	4368 4352	1054 1017	117 119	78.86 % 79.30 %	19.03 % 18.53 %	2.11 % 2.17 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.