Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.532	59.208 59.301	15.539 15.612	1.617 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 77.49 %	20.35 % 20.40 %	2.12 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 5912	4766 4544	1268 1241	130 127	77.32 % 76.86 %	20.57 % 20.99 %	2.11 % 2.15 %
Elektronics	5805 5766	4537 4517	1137 1128	131 121	78.16 % 78.34 %	19.59 % 19.56 %	2.26 % 2.10 %
Entertainment	5977 5963	4613 4535	1242 1304	122 124	77.18 % 76.05 %	20.78 % 21.87 %	2.04 % 2.08 %
Cosmetics & Beauty	5792 5998	4518 4673	1152 1202	122 123	78.00 % 77.91 %	19.89 % 20.04 %	2.11 % 2.05 %
Food & Drink	5844 5958	4496 4579	1228 1250	120 129	76.93 % 76.85 %	21.01 % 20.98 %	2.05 % 2.17 %
Home & Garden	5747 5970	4435 4625	1195 1217	117 128	77.17 % 77.47 %	20.79 % 20.39 %	2.04 % 2.14 %
Finance	6003 5740	4859 4653	1024 968	120 119	80.94 % 81.06 %	17.06 % 16.86 %	2.00 % 2.07 %
Health	5978 5751	4828 4689	1023 936	127 126	80.76 % 81.53 %	17.11 % 16.28 %	2.12 % 2.19 %
Pets	5760 5989	4414 4607	1230 1252	116 130	76.63 % 76.92 %	21.35 % 20.90 %	2.01 % 2.17 %
Sport & Fitness	5819 5853	4501 4490	1188 1239	130 124	77.35 % 76.71 %	20.42 % 21.17 %	2.23 % 2.12 %
Job & Career	5891 5995	4439 4501	1326 1360	126 134	75.35 % 75.08 %	22.51 % 22.69 %	2.14 % 2.24 %
Dating	5746 5933	4200 4377	1421 1430	125 126	73.09 % 73.77 %	24.73 % 24.10 %	2.18 % 2.12 %
Other	5838 5704	4602 4511	1105 1085	131 108	78.83 % 79.08 %	18.93 % 19.02 %	2.24 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5520	4006 4092	1295 1319	120 109	73.90 % 74.13 %	23.89 % 23.89 %	2.21 % 1.97 %
Outlook Mail	5571 5479	4221 4158	1234 1211	116 110	75.77 % 75.89 %	22.15 % 22.10 %	2.08 % 2.01 %
Yahoo Mail	5492 5595	4239 4278	1135 1203	118 114	77.18 % 76.46 %	20.67 % 21.50 %	2.15 % 2.04 %
AOL Mail	5421 5586	4157 4286	1156 1184	108 116	76.68 % 76.73 %	21.32 % 21.20 %	1.99 % 2.08 %
Mail.com	5356 5302	4202 4177	1041 1014	113 111	78.45 % 78.78 %	19.44 % 19.12 %	2.11 % 2.09 %
Yandex Mail	5145 5317	3927 4061	1108 1150	110 106	76.33 % 76.38 %	21.54 % 21.63 %	2.14 % 1.99 %
GMX Mail	5418 5513	4107 4162	1195 1232	116 119	75.80 % 75.49 %	22.06 % 22.35 %	2.14 % 2.16 %
Zoho Mail	5420 5551	4278 4352	1034 1075	108 124	78.93 % 78.40 %	19.08 % 19.37 %	1.99 % 2.23 %
ProtonMail	5644 5360	4473 4252	1045 985	126 123	79.25 % 79.33 %	18.52 % 18.38 %	2.23 % 2.29 %
Custom Mail	5565 5286	4445 4241	993 931	127 114	79.87 % 80.23 %	17.84 % 17.61 %	2.28 % 2.16 %
iCloud Mail	5381 5371	3971 3988	1299 1275	111 108	73.80 % 74.25 %	24.14 % 23.74 %	2.06 % 2.01 %
Tuta	5537 5665	4425 4487	1006 1057	106 121	79.92 % 79.21 %	18.17 % 18.66 %	1.91 % 2.14 %
Juno.com	5377 5545	4267 4458	989 967	121 120	79.36 % 80.40 %	18.39 % 17.44 %	2.25 % 2.16 %
Mailfence	5616 5442	4490 4309	1009 1009	117 124	79.95 % 79.18 %	17.97 % 18.54 %	2.08 % 2.28 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.