Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 76.811	58.311 59.546	16.294 15.637	1.838 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.52 %	21.32 % 20.36 %	2.40 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6037	4608 4646	1318 1262	141 129	75.95 % 76.96 %	21.72 % 20.90 %	2.32 % 2.14 %
Elektronics	5856 5734	4519 4509	1192 1103	145 122	77.17 % 78.64 %	20.36 % 19.24 %	2.48 % 2.13 %
Entertainment	6075 5794	4611 4426	1325 1248	139 120	75.90 % 76.39 %	21.81 % 21.54 %	2.29 % 2.07 %
Cosmetics & Beauty	5930 5934	4560 4640	1229 1172	141 122	76.90 % 78.19 %	20.73 % 19.75 %	2.38 % 2.06 %
Food & Drink	5769 5909	4362 4558	1266 1222	141 129	75.61 % 77.14 %	21.94 % 20.68 %	2.44 % 2.18 %
Home & Garden	5825 5900	4421 4561	1265 1210	139 129	75.90 % 77.31 %	21.72 % 20.51 %	2.39 % 2.19 %
Finance	5935 5815	4718 4713	1076 982	141 120	79.49 % 81.05 %	18.13 % 16.89 %	2.38 % 2.06 %
Health	5897 5884	4687 4769	1064 989	146 126	79.48 % 81.05 %	18.04 % 16.81 %	2.48 % 2.14 %
Pets	5756 6051	4351 4624	1276 1293	129 134	75.59 % 76.42 %	22.17 % 21.37 %	2.24 % 2.21 %
Sport & Fitness	5844 6014	4439 4628	1259 1258	146 128	75.96 % 76.95 %	21.54 % 20.92 %	2.50 % 2.13 %
Job & Career	5885 6016	4358 4514	1391 1371	136 131	74.05 % 75.03 %	23.64 % 22.79 %	2.31 % 2.18 %
Dating	5773 5987	4150 4416	1485 1447	138 124	71.89 % 73.76 %	25.72 % 24.17 %	2.39 % 2.07 %
Other	5831 5736	4527 4542	1148 1080	156 114	77.64 % 79.18 %	19.69 % 18.83 %	2.68 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5374	3944 3962	1367 1308	137 104	72.39 % 73.73 %	25.09 % 24.34 %	2.51 % 1.94 %
Outlook Mail	5475 5566	4072 4246	1267 1206	136 114	74.37 % 76.28 %	23.14 % 21.67 %	2.48 % 2.05 %
Yahoo Mail	5510 5573	4170 4248	1201 1210	139 115	75.68 % 76.22 %	21.80 % 21.71 %	2.52 % 2.06 %
AOL Mail	5482 5492	4126 4219	1231 1159	125 114	75.26 % 76.82 %	22.46 % 21.10 %	2.28 % 2.08 %
Mail.com	5401 5453	4166 4295	1108 1040	127 118	77.13 % 78.76 %	20.51 % 19.07 %	2.35 % 2.16 %
Yandex Mail	5092 5432	3824 4159	1145 1163	123 110	75.10 % 76.56 %	22.49 % 21.41 %	2.42 % 2.03 %
GMX Mail	5484 5425	4057 4118	1286 1193	141 114	73.98 % 75.91 %	23.45 % 21.99 %	2.57 % 2.10 %
Zoho Mail	5486 5553	4284 4363	1080 1069	122 121	78.09 % 78.57 %	19.69 % 19.25 %	2.22 % 2.18 %
ProtonMail	5579 5414	4382 4308	1060 979	137 127	78.54 % 79.57 %	19.00 % 18.08 %	2.46 % 2.35 %
Custom Mail	5597 5273	4431 4240	1031 914	135 119	79.17 % 80.41 %	18.42 % 17.33 %	2.41 % 2.26 %
iCloud Mail	5354 5457	3900 4062	1331 1286	123 109	72.84 % 74.44 %	24.86 % 23.57 %	2.30 % 2.00 %
Tuta	5472 5719	4303 4521	1042 1075	127 123	78.64 % 79.05 %	19.04 % 18.80 %	2.32 % 2.15 %
Juno.com	5595 5479	4386 4386	1072 975	137 118	78.39 % 80.05 %	19.16 % 17.80 %	2.45 % 2.15 %
Mailfence	5468 5601	4266 4419	1073 1060	129 122	78.02 % 78.90 %	19.62 % 18.93 %	2.36 % 2.18 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.