Moosend and Kit Email Deliverability Comparison

Moosend

Kit

In this comparison, the deliverability of Moosend and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.756	50.135 50.741	13.817 13.544	1.519 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 77.17 %	21.10 % 20.60 %	2.32 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5239	3969 4006	1120 1114	112 119	76.31 % 76.46 %	21.53 % 21.26 %	2.15 % 2.27 %
Elektronics	4968 4893	3863 3832	990 952	115 109	77.76 % 78.32 %	19.93 % 19.46 %	2.31 % 2.23 %
Entertainment	5305 4949	4035 3761	1151 1078	119 110	76.06 % 76.00 %	21.70 % 21.78 %	2.24 % 2.22 %
Cosmetics & Beauty	5099 5035	3911 3924	1073 1001	115 110	76.70 % 77.93 %	21.04 % 19.88 %	2.26 % 2.18 %
Food & Drink	4881 5037	3727 3867	1038 1052	116 118	76.36 % 76.77 %	21.27 % 20.89 %	2.38 % 2.34 %
Home & Garden	5015 5043	3816 3881	1083 1047	116 115	76.09 % 76.96 %	21.60 % 20.76 %	2.31 % 2.28 %
Finance	5067 4986	4061 4022	886 856	120 108	80.15 % 80.67 %	17.49 % 17.17 %	2.37 % 2.17 %
Health	5033 5053	4026 4082	887 860	120 111	79.99 % 80.78 %	17.62 % 17.02 %	2.38 % 2.20 %
Pets	5019 5179	3810 3930	1099 1126	110 123	75.91 % 75.88 %	21.90 % 21.74 %	2.19 % 2.37 %
Sport & Fitness	4991 5135	3809 3924	1059 1093	123 118	76.32 % 76.42 %	21.22 % 21.29 %	2.46 % 2.30 %
Job & Career	4973 5132	3680 3835	1184 1180	109 117	74.00 % 74.73 %	23.81 % 22.99 %	2.19 % 2.28 %
Dating	4924 5113	3546 3758	1265 1244	113 111	72.01 % 73.50 %	25.69 % 24.33 %	2.29 % 2.17 %
Other	4995 4962	3882 3919	982 941	131 102	77.72 % 78.98 %	19.66 % 18.96 %	2.62 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4597	3376 3365	1166 1138	111 94	72.56 % 73.20 %	25.06 % 24.76 %	2.39 % 2.04 %
Outlook Mail	4680 4816	3473 3671	1091 1042	116 103	74.21 % 76.23 %	23.31 % 21.64 %	2.48 % 2.14 %
Yahoo Mail	4693 4767	3572 3614	1005 1048	116 105	76.11 % 75.81 %	21.41 % 21.98 %	2.47 % 2.20 %
AOL Mail	4707 4718	3560 3609	1042 1007	105 102	75.63 % 76.49 %	22.14 % 21.34 %	2.23 % 2.16 %
Mail.com	4653 4694	3606 3673	945 914	102 107	77.50 % 78.25 %	20.31 % 19.47 %	2.19 % 2.28 %
Yandex Mail	4390 4654	3311 3551	975 1002	104 101	75.42 % 76.30 %	22.21 % 21.53 %	2.37 % 2.17 %
GMX Mail	4707 4610	3490 3483	1096 1027	121 100	74.14 % 75.55 %	23.28 % 22.28 %	2.57 % 2.17 %
Zoho Mail	4695 4735	3688 3698	907 926	100 111	78.55 % 78.10 %	19.32 % 19.56 %	2.13 % 2.34 %
ProtonMail	4748 4580	3746 3630	891 835	111 115	78.90 % 79.26 %	18.77 % 18.23 %	2.34 % 2.51 %
Custom Mail	4791 4559	3802 3656	878 796	111 107	79.36 % 80.19 %	18.33 % 17.46 %	2.32 % 2.35 %
iCloud Mail	4647 4680	3377 3459	1166 1123	104 98	72.67 % 73.91 %	25.09 % 24.00 %	2.24 % 2.09 %
Tuta	4662 4840	3690 3809	869 920	103 111	79.15 % 78.70 %	18.64 % 19.01 %	2.21 % 2.29 %
Juno.com	4784 4625	3786 3687	889 833	109 105	79.14 % 79.72 %	18.58 % 18.01 %	2.28 % 2.27 %
Mailfence	4661 4881	3658 3836	897 933	106 112	78.48 % 78.59 %	19.24 % 19.11 %	2.27 % 2.29 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.