Kit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 437.211	37.223 343.138	5.651 79.424	1.542 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 78.48 %	12.72 % 18.17 %	3.47 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 33970	2910 27729	364 5269	87 972	86.58 % 81.63 %	10.83 % 15.51 %	2.59 % 2.86 %
Elektronics	3377 33220	2860 26326	395 5858	122 1036	84.69 % 79.25 %	11.70 % 17.63 %	3.61 % 3.12 %
Entertainment	3442 33234	2884 26050	441 6034	117 1150	83.79 % 78.38 %	12.81 % 18.16 %	3.40 % 3.46 %
Cosmetics & Beauty	3421 33790	2855 26456	435 6202	131 1132	83.46 % 78.30 %	12.72 % 18.35 %	3.83 % 3.35 %
Food & Drink	3326 33300	2853 27118	358 5181	115 1001	85.78 % 81.44 %	10.76 % 15.56 %	3.46 % 3.01 %
Home & Garden	3577 33833	3070 27529	387 5246	120 1058	85.83 % 81.37 %	10.82 % 15.51 %	3.35 % 3.13 %
Finance	3282 33628	2664 25276	486 7059	132 1293	81.17 % 75.16 %	14.81 % 20.99 %	4.02 % 3.85 %
Health	3448 34091	2836 25852	472 7014	140 1225	82.25 % 75.83 %	13.69 % 20.57 %	4.06 % 3.59 %
Pets	3305 33489	2824 27033	386 5409	95 1047	85.45 % 80.72 %	11.68 % 16.15 %	2.87 % 3.13 %
Sport & Fitness	3596 33247	2991 25767	495 6317	110 1163	83.18 % 77.50 %	13.77 % 19.00 %	3.06 % 3.50 %
Job & Career	3377 34029	2745 26068	497 6707	135 1254	81.29 % 76.61 %	14.72 % 19.71 %	4.00 % 3.69 %
Dating	3528 33839	2873 24941	526 7673	129 1225	81.43 % 73.70 %	14.91 % 22.68 %	3.66 % 3.62 %
Other	3376 33541	2858 26993	409 5455	109 1093	84.66 % 80.48 %	12.11 % 16.26 %	3.23 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 42847	2669 32123	586 9121	152 1603	78.34 % 74.97 %	17.20 % 21.29 %	4.46 % 3.74 %
Outlook Mail	3397 43539	2807 32964	476 8930	114 1645	82.63 % 75.71 %	14.01 % 20.51 %	3.36 % 3.78 %
Yahoo Mail	3466 42920	2863 33553	453 7918	150 1449	82.60 % 78.18 %	13.07 % 18.45 %	4.33 % 3.38 %
AOL Mail	3328 42800	2760 33432	448 7901	120 1467	82.93 % 78.11 %	13.46 % 18.46 %	3.61 % 3.43 %
Mail.com	3516 42416	2966 33634	429 7356	121 1426	84.36 % 79.30 %	12.20 % 17.34 %	3.44 % 3.36 %
Yandex Mail	3515 42768	2901 32805	489 8424	125 1539	82.53 % 76.70 %	13.91 % 19.70 %	3.56 % 3.60 %
GMX Mail	3380 42657	2895 33787	382 7554	103 1316	85.65 % 79.21 %	11.30 % 17.71 %	3.05 % 3.09 %
Zoho Mail	3340 42656	2867 34179	377 7191	96 1286	85.84 % 80.13 %	11.29 % 16.86 %	2.87 % 3.01 %
ProtonMail	3548 42221	3058 33949	378 7015	112 1257	86.19 % 80.41 %	10.65 % 16.61 %	3.16 % 2.98 %
Custom Mail	3393 42083	2934 34265	350 6580	109 1238	86.47 % 81.42 %	10.32 % 15.64 %	3.21 % 2.94 %
iCloud Mail	3427 3530	2715 2726	562 618	150 186	79.22 % 77.22 %	16.40 % 17.51 %	4.38 % 5.27 %
Tuta	3335 3458	2867 2892	369 428	99 138	85.97 % 83.63 %	11.06 % 12.38 %	2.97 % 3.99 %
Juno.com	3364 3316	2921 2829	352 388	91 99	86.83 % 85.31 %	10.46 % 11.70 %	2.71 % 2.99 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.