Kit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 463.670	59.155 364.849	9.240 83.151	2.475 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 78.69 %	13.04 % 17.93 %	3.49 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 36105	4672 29525	594 5534	153 1046	86.22 % 81.78 %	10.96 % 15.33 %	2.82 % 2.90 %
Elektronics	5399 35297	4553 28052	653 6128	193 1117	84.33 % 79.47 %	12.09 % 17.36 %	3.57 % 3.16 %
Entertainment	5474 35160	4567 27633	723 6308	184 1219	83.43 % 78.59 %	13.21 % 17.94 %	3.36 % 3.47 %
Cosmetics & Beauty	5397 35861	4495 28153	700 6493	202 1215	83.29 % 78.51 %	12.97 % 18.11 %	3.74 % 3.39 %
Food & Drink	5336 35256	4555 28772	595 5415	186 1069	85.36 % 81.61 %	11.15 % 15.36 %	3.49 % 3.03 %
Home & Garden	5656 35873	4848 29247	632 5498	176 1128	85.71 % 81.53 %	11.17 % 15.33 %	3.11 % 3.14 %
Finance	5244 35665	4237 26894	799 7388	208 1383	80.80 % 75.41 %	15.24 % 20.71 %	3.97 % 3.88 %
Health	5525 36118	4526 27504	779 7319	220 1295	81.92 % 76.15 %	14.10 % 20.26 %	3.98 % 3.59 %
Pets	5343 35598	4543 28773	639 5688	161 1137	85.03 % 80.83 %	11.96 % 15.98 %	3.01 % 3.19 %
Sport & Fitness	5709 35233	4717 27364	803 6621	189 1248	82.62 % 77.67 %	14.07 % 18.79 %	3.31 % 3.54 %
Job & Career	5371 35999	4339 27619	811 7025	221 1355	80.79 % 76.72 %	15.10 % 19.51 %	4.11 % 3.76 %
Dating	5570 35905	4524 26593	850 8010	196 1302	81.22 % 74.06 %	15.26 % 22.31 %	3.52 % 3.63 %
Other	5427 35600	4579 28720	662 5724	186 1156	84.37 % 80.67 %	12.20 % 16.08 %	3.43 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 44817	4230 33631	948 9477	256 1709	77.84 % 75.04 %	17.45 % 21.15 %	4.71 % 3.81 %
Outlook Mail	5466 45610	4487 34632	784 9251	195 1727	82.09 % 75.93 %	14.34 % 20.28 %	3.57 % 3.79 %
Yahoo Mail	5430 44985	4481 35236	732 8219	217 1530	82.52 % 78.33 %	13.48 % 18.27 %	4.00 % 3.40 %
AOL Mail	5480 44778	4543 35035	749 8190	188 1553	82.90 % 78.24 %	13.67 % 18.29 %	3.43 % 3.47 %
Mail.com	5555 44488	4664 35355	699 7644	192 1489	83.96 % 79.47 %	12.58 % 17.18 %	3.46 % 3.35 %
Yandex Mail	5623 44826	4613 34456	806 8742	204 1628	82.04 % 76.87 %	14.33 % 19.50 %	3.63 % 3.63 %
GMX Mail	5401 44766	4587 35554	629 7818	185 1394	84.93 % 79.42 %	11.65 % 17.46 %	3.43 % 3.11 %
Zoho Mail	5360 44624	4584 35824	614 7439	162 1361	85.52 % 80.28 %	11.46 % 16.67 %	3.02 % 3.05 %
ProtonMail	5605 44287	4829 35703	608 7258	168 1326	86.16 % 80.62 %	10.85 % 16.39 %	3.00 % 2.99 %
Custom Mail	5428 44115	4684 35978	578 6825	166 1312	86.29 % 81.56 %	10.65 % 15.47 %	3.06 % 2.97 %
iCloud Mail	5431 5530	4295 4279	906 973	230 278	79.08 % 77.38 %	16.68 % 17.59 %	4.23 % 5.03 %
Tuta	5351 5470	4577 4605	613 683	161 182	85.54 % 84.19 %	11.46 % 12.49 %	3.01 % 3.33 %
Juno.com	5306 5374	4581 4561	574 632	151 181	86.34 % 84.87 %	10.82 % 11.76 %	2.85 % 3.37 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.