Kit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 401.838	7.409 313.987	1.114 74.527	334 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 78.14 %	12.58 % 18.55 %	3.77 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 31298	571 25435	69 4955	15 908	87.18 % 81.27 %	10.53 % 15.83 %	2.29 % 2.90 %
Elektronics	705 30496	590 24061	82 5504	33 931	83.69 % 78.90 %	11.63 % 18.05 %	4.68 % 3.05 %
Entertainment	699 30549	578 23853	90 5659	31 1037	82.69 % 78.08 %	12.88 % 18.52 %	4.43 % 3.39 %
Cosmetics & Beauty	709 31062	585 24194	90 5829	34 1039	82.51 % 77.89 %	12.69 % 18.77 %	4.80 % 3.34 %
Food & Drink	659 30533	569 24781	69 4850	21 902	86.34 % 81.16 %	10.47 % 15.88 %	3.19 % 2.95 %
Home & Garden	665 31093	571 25216	71 4922	23 955	85.86 % 81.10 %	10.68 % 15.83 %	3.46 % 3.07 %
Finance	647 30875	530 23082	97 6619	20 1174	81.92 % 74.76 %	14.99 % 21.44 %	3.09 % 3.80 %
Health	694 31472	574 23734	92 6620	28 1118	82.71 % 75.41 %	13.26 % 21.03 %	4.03 % 3.55 %
Pets	663 30714	563 24708	76 5054	24 952	84.92 % 80.45 %	11.46 % 16.46 %	3.62 % 3.10 %
Sport & Fitness	726 30538	604 23572	101 5914	21 1052	83.20 % 77.19 %	13.91 % 19.37 %	2.89 % 3.44 %
Job & Career	673 31274	550 23862	98 6269	25 1143	81.72 % 76.30 %	14.56 % 20.05 %	3.71 % 3.65 %
Dating	706 31093	568 22745	102 7230	36 1118	80.45 % 73.15 %	14.45 % 23.25 %	5.10 % 3.60 %
Other	656 30841	556 24744	77 5102	23 995	84.76 % 80.23 %	11.74 % 16.54 %	3.51 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 40053	544 29967	123 8609	39 1477	77.05 % 74.82 %	17.42 % 21.49 %	5.52 % 3.69 %
Outlook Mail	665 40798	549 30768	89 8510	27 1520	82.56 % 75.42 %	13.38 % 20.86 %	4.06 % 3.73 %
Yahoo Mail	687 40171	570 31301	88 7523	29 1347	82.97 % 77.92 %	12.81 % 18.73 %	4.22 % 3.35 %
AOL Mail	616 40154	507 31255	83 7520	26 1379	82.31 % 77.84 %	13.47 % 18.73 %	4.22 % 3.43 %
Mail.com	681 39691	571 31353	86 7000	24 1338	83.85 % 78.99 %	12.63 % 17.64 %	3.52 % 3.37 %
Yandex Mail	689 40119	563 30681	96 8011	30 1427	81.71 % 76.47 %	13.93 % 19.97 %	4.35 % 3.56 %
GMX Mail	701 39943	602 31492	78 7224	21 1227	85.88 % 78.84 %	11.13 % 18.09 %	3.00 % 3.07 %
Zoho Mail	656 40022	559 31955	74 6868	23 1199	85.21 % 79.84 %	11.28 % 17.16 %	3.51 % 3.00 %
ProtonMail	736 39518	638 31633	77 6705	21 1180	86.68 % 80.05 %	10.46 % 16.97 %	2.85 % 2.99 %
Custom Mail	680 39346	588 31931	67 6263	25 1152	86.47 % 81.15 %	9.85 % 15.92 %	3.68 % 2.93 %
iCloud Mail	741 690	589 530	118 123	34 37	79.49 % 76.81 %	15.92 % 17.83 %	4.59 % 5.36 %
Tuta	645 673	555 560	70 87	20 26	86.05 % 83.21 %	10.85 % 12.93 %	3.10 % 3.86 %
Juno.com	654 660	574 561	65 84	15 15	87.77 % 85.00 %	9.94 % 12.73 %	2.29 % 2.27 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.