Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.558	50.857 49.851	13.425 14.124	1.400 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.04 %	20.44 % 21.54 %	2.13 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5084	3803 3864	1032 1099	99 121	77.08 % 76.00 %	20.92 % 21.62 %	2.01 % 2.38 %
Elektronics	5055 5177	3941 3971	1011 1083	103 123	77.96 % 76.70 %	20.00 % 20.92 %	2.04 % 2.38 %
Entertainment	4928 5183	3792 3898	1035 1169	101 116	76.95 % 75.21 %	21.00 % 22.55 %	2.05 % 2.24 %
Cosmetics & Beauty	5118 5142	3991 3976	1023 1051	104 115	77.98 % 77.32 %	19.99 % 20.44 %	2.03 % 2.24 %
Food & Drink	5034 4966	3884 3779	1036 1062	114 125	77.16 % 76.10 %	20.58 % 21.39 %	2.26 % 2.52 %
Home & Garden	5153 4976	3928 3743	1118 1113	107 120	76.23 % 75.22 %	21.70 % 22.37 %	2.08 % 2.41 %
Finance	4996 4998	4055 3994	837 888	104 116	81.16 % 79.91 %	16.75 % 17.77 %	2.08 % 2.32 %
Health	5193 5045	4178 4009	905 916	110 120	80.45 % 79.46 %	17.43 % 18.16 %	2.12 % 2.38 %
Pets	5084 4861	3890 3657	1078 1090	116 114	76.51 % 75.23 %	21.20 % 22.42 %	2.28 % 2.35 %
Sport & Fitness	5108 5021	3960 3794	1035 1094	113 133	77.53 % 75.56 %	20.26 % 21.79 %	2.21 % 2.65 %
Job & Career	4965 5105	3736 3739	1122 1244	107 122	75.25 % 73.24 %	22.60 % 24.37 %	2.16 % 2.39 %
Dating	5067 4900	3721 3500	1233 1277	113 123	73.44 % 71.43 %	24.33 % 26.06 %	2.23 % 2.51 %
Other	5047 5100	3978 3927	960 1038	109 135	78.82 % 77.00 %	19.02 % 20.35 %	2.16 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4684	3416 3372	1106 1200	89 112	74.08 % 71.99 %	23.99 % 25.62 %	1.93 % 2.39 %
Outlook Mail	4718 4612	3624 3427	996 1071	98 114	76.81 % 74.31 %	21.11 % 23.22 %	2.08 % 2.47 %
Yahoo Mail	4739 4755	3614 3599	1025 1042	100 114	76.26 % 75.69 %	21.63 % 21.91 %	2.11 % 2.40 %
AOL Mail	4678 4647	3600 3479	979 1056	99 112	76.96 % 74.87 %	20.93 % 22.72 %	2.12 % 2.41 %
Mail.com	4706 4717	3722 3661	879 943	105 113	79.09 % 77.61 %	18.68 % 19.99 %	2.23 % 2.40 %
Yandex Mail	4695 4535	3578 3418	1010 1016	107 101	76.21 % 75.37 %	21.51 % 22.40 %	2.28 % 2.23 %
GMX Mail	4660 4797	3523 3535	1042 1139	95 123	75.60 % 73.69 %	22.36 % 23.74 %	2.04 % 2.56 %
Zoho Mail	4695 4716	3696 3684	904 920	95 112	78.72 % 78.12 %	19.25 % 19.51 %	2.02 % 2.37 %
ProtonMail	4557 4606	3621 3604	834 887	102 115	79.46 % 78.25 %	18.30 % 19.26 %	2.24 % 2.50 %
Custom Mail	4681 4685	3745 3687	830 881	106 117	80.00 % 78.70 %	17.73 % 18.80 %	2.26 % 2.50 %
iCloud Mail	4774 4717	3490 3395	1184 1206	100 116	73.10 % 71.97 %	24.80 % 25.57 %	2.09 % 2.46 %
Tuta	4811 4643	3803 3625	907 908	101 110	79.05 % 78.07 %	18.85 % 19.56 %	2.10 % 2.37 %
Juno.com	4612 4723	3652 3683	853 929	107 111	79.18 % 77.98 %	18.50 % 19.67 %	2.32 % 2.35 %
Mailfence	4745 4721	3773 3682	876 926	96 113	79.52 % 77.99 %	18.46 % 19.61 %	2.02 % 2.39 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.