Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.929	50.227 49.619	13.019 13.190	1.456 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.62 %	20.28 % 20.63 %	2.27 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4959	3822 3854	1000 1013	109 125	78.61 % 77.72 %	20.57 % 20.43 %	2.24 % 2.52 %
Elektronics	4984 5005	3908 3876	1013 1015	108 126	78.41 % 77.44 %	20.33 % 20.28 %	2.17 % 2.52 %
Entertainment	4853 4920	3776 3794	989 1042	107 118	77.81 % 77.11 %	20.38 % 21.18 %	2.20 % 2.40 %
Cosmetics & Beauty	5017 4883	3966 3842	993 948	104 116	79.05 % 78.68 %	19.79 % 19.41 %	2.07 % 2.38 %
Food & Drink	5051 4891	3933 3809	1035 1015	118 124	77.87 % 77.88 %	20.49 % 20.75 %	2.34 % 2.54 %
Home & Garden	5055 4858	3884 3750	1076 1017	110 124	76.83 % 77.19 %	21.29 % 20.93 %	2.18 % 2.55 %
Finance	4966 4828	4011 3872	878 882	110 113	80.77 % 80.20 %	17.68 % 18.27 %	2.22 % 2.34 %
Health	4914 5053	3940 4051	895 922	111 121	80.18 % 80.17 %	18.21 % 18.25 %	2.26 % 2.39 %
Pets	4915 4835	3818 3722	1026 1049	117 115	77.68 % 76.98 %	20.87 % 21.70 %	2.38 % 2.38 %
Sport & Fitness	4988 4897	3921 3774	980 1009	119 137	78.61 % 77.07 %	19.65 % 20.60 %	2.39 % 2.80 %
Job & Career	4740 4903	3634 3725	1027 1101	110 124	76.67 % 75.97 %	21.67 % 22.46 %	2.32 % 2.53 %
Dating	4881 4825	3693 3589	1123 1159	114 128	75.66 % 74.38 %	23.01 % 24.02 %	2.34 % 2.65 %
Other	4973 5072	3921 3961	984 1018	119 132	78.85 % 78.10 %	19.79 % 20.07 %	2.39 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4663	3520 3484	1032 1085	101 115	76.17 % 74.72 %	22.33 % 23.27 %	2.19 % 2.47 %
Outlook Mail	4643 4677	3600 3579	962 1014	103 119	77.54 % 76.52 %	20.72 % 21.68 %	2.22 % 2.54 %
Yahoo Mail	4629 4685	3586 3631	959 986	102 117	77.47 % 77.50 %	20.72 % 21.05 %	2.20 % 2.50 %
AOL Mail	4734 4701	3681 3625	982 987	107 119	77.76 % 77.11 %	20.74 % 21.00 %	2.26 % 2.53 %
Mail.com	4748 4663	3796 3694	878 897	107 114	79.95 % 79.22 %	18.49 % 19.24 %	2.25 % 2.44 %
Yandex Mail	4825 4530	3737 3529	1026 935	116 105	77.45 % 77.90 %	21.26 % 20.64 %	2.40 % 2.32 %
GMX Mail	4693 4810	3627 3657	1016 1059	103 122	77.29 % 76.03 %	21.65 % 22.02 %	2.19 % 2.54 %
Zoho Mail	4655 4709	3691 3709	910 900	104 114	79.29 % 78.76 %	19.55 % 19.11 %	2.23 % 2.42 %
ProtonMail	4660 4591	3707 3632	897 883	107 119	79.55 % 79.11 %	19.25 % 19.23 %	2.30 % 2.59 %
Custom Mail	4697 4572	3769 3627	863 862	109 119	80.24 % 79.33 %	18.37 % 18.85 %	2.32 % 2.60 %
iCloud Mail	4629 4670	3466 3499	1071 1116	111 122	74.88 % 74.93 %	23.14 % 23.90 %	2.40 % 2.61 %
Tuta	4831 4800	3840 3815	935 932	109 118	79.49 % 79.48 %	19.35 % 19.42 %	2.26 % 2.46 %
Juno.com	4702 4718	3744 3703	885 913	111 116	79.63 % 78.49 %	18.82 % 19.35 %	2.36 % 2.46 %
Mailfence	3132 3140	2463 2435	603 621	66 84	78.64 % 77.55 %	19.25 % 19.78 %	2.11 % 2.68 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.