Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 65.471	50.741 50.135	13.544 13.817	1.471 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.58 %	20.60 % 21.10 %	2.24 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 5201	4006 3969	1114 1120	119 112	76.46 % 76.31 %	21.26 % 21.53 %	2.27 % 2.15 %
Elektronics	4893 4968	3832 3863	952 990	109 115	78.32 % 77.76 %	19.46 % 19.93 %	2.23 % 2.31 %
Entertainment	4949 5305	3761 4035	1078 1151	110 119	76.00 % 76.06 %	21.78 % 21.70 %	2.22 % 2.24 %
Cosmetics & Beauty	5035 5099	3924 3911	1001 1073	110 115	77.93 % 76.70 %	19.88 % 21.04 %	2.18 % 2.26 %
Food & Drink	5037 4881	3867 3727	1052 1038	118 116	76.77 % 76.36 %	20.89 % 21.27 %	2.34 % 2.38 %
Home & Garden	5043 5015	3881 3816	1047 1083	115 116	76.96 % 76.09 %	20.76 % 21.60 %	2.28 % 2.31 %
Finance	4986 5067	4022 4061	856 886	108 120	80.67 % 80.15 %	17.17 % 17.49 %	2.17 % 2.37 %
Health	5053 5033	4082 4026	860 887	111 120	80.78 % 79.99 %	17.02 % 17.62 %	2.20 % 2.38 %
Pets	5179 5019	3930 3810	1126 1099	123 110	75.88 % 75.91 %	21.74 % 21.90 %	2.37 % 2.19 %
Sport & Fitness	5135 4991	3924 3809	1093 1059	118 123	76.42 % 76.32 %	21.29 % 21.22 %	2.30 % 2.46 %
Job & Career	5132 4973	3835 3680	1180 1184	117 109	74.73 % 74.00 %	22.99 % 23.81 %	2.28 % 2.19 %
Dating	5113 4924	3758 3546	1244 1265	111 113	73.50 % 72.01 %	24.33 % 25.69 %	2.17 % 2.29 %
Other	4962 4995	3919 3882	941 982	102 131	78.98 % 77.72 %	18.96 % 19.66 %	2.06 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4653	3365 3376	1138 1166	94 111	73.20 % 72.56 %	24.76 % 25.06 %	2.04 % 2.39 %
Outlook Mail	4816 4680	3671 3473	1042 1091	103 116	76.23 % 74.21 %	21.64 % 23.31 %	2.14 % 2.48 %
Yahoo Mail	4767 4693	3614 3572	1048 1005	105 116	75.81 % 76.11 %	21.98 % 21.41 %	2.20 % 2.47 %
AOL Mail	4718 4707	3609 3560	1007 1042	102 105	76.49 % 75.63 %	21.34 % 22.14 %	2.16 % 2.23 %
Mail.com	4694 4653	3673 3606	914 945	107 102	78.25 % 77.50 %	19.47 % 20.31 %	2.28 % 2.19 %
Yandex Mail	4654 4390	3551 3311	1002 975	101 104	76.30 % 75.42 %	21.53 % 22.21 %	2.17 % 2.37 %
GMX Mail	4610 4707	3483 3490	1027 1096	100 121	75.55 % 74.14 %	22.28 % 23.28 %	2.17 % 2.57 %
Zoho Mail	4735 4695	3698 3688	926 907	111 100	78.10 % 78.55 %	19.56 % 19.32 %	2.34 % 2.13 %
ProtonMail	4580 4748	3630 3746	835 891	115 111	79.26 % 78.90 %	18.23 % 18.77 %	2.51 % 2.34 %
Custom Mail	4559 4791	3656 3802	796 878	107 111	80.19 % 79.36 %	17.46 % 18.33 %	2.35 % 2.32 %
iCloud Mail	4680 4647	3459 3377	1123 1166	98 104	73.91 % 72.67 %	24.00 % 25.09 %	2.09 % 2.24 %
Tuta	4840 4662	3809 3690	920 869	111 103	78.70 % 79.15 %	19.01 % 18.64 %	2.29 % 2.21 %
Juno.com	4625 4784	3687 3786	833 889	105 109	79.72 % 79.14 %	18.01 % 18.58 %	2.27 % 2.28 %
Mailfence	4881 4661	3836 3658	933 897	112 106	78.59 % 78.48 %	19.11 % 19.24 %	2.29 % 2.27 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.