Kit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 454.924	51.860 357.605	7.987 81.972	2.148 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 78.61 %	12.88 % 18.02 %	3.46 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 35361	4091 28893	514 5445	132 1023	86.36 % 81.71 %	10.85 % 15.40 %	2.79 % 2.89 %
Elektronics	4732 34567	4010 27443	563 6035	159 1089	84.74 % 79.39 %	11.90 % 17.46 %	3.36 % 3.15 %
Entertainment	4768 34541	3994 27115	621 6226	153 1200	83.77 % 78.50 %	13.02 % 18.02 %	3.21 % 3.47 %
Cosmetics & Beauty	4743 35212	3955 27615	612 6404	176 1193	83.39 % 78.42 %	12.90 % 18.19 %	3.71 % 3.39 %
Food & Drink	4671 34640	4002 28249	512 5346	157 1045	85.68 % 81.55 %	10.96 % 15.43 %	3.36 % 3.02 %
Home & Garden	4966 35248	4262 28718	546 5425	158 1105	85.82 % 81.47 %	10.99 % 15.39 %	3.18 % 3.13 %
Finance	4566 34992	3691 26360	690 7281	185 1351	80.84 % 75.33 %	15.11 % 20.81 %	4.05 % 3.86 %
Health	4844 35435	3976 26934	675 7222	193 1279	82.08 % 76.01 %	13.93 % 20.38 %	3.98 % 3.61 %
Pets	4682 34926	3986 28214	552 5607	144 1105	85.13 % 80.78 %	11.79 % 16.05 %	3.08 % 3.16 %
Sport & Fitness	5030 34569	4164 26823	701 6524	165 1222	82.78 % 77.59 %	13.94 % 18.87 %	3.28 % 3.53 %
Job & Career	4664 35339	3779 27092	694 6923	191 1324	81.02 % 76.66 %	14.88 % 19.59 %	4.10 % 3.75 %
Dating	4875 35225	3965 26041	736 7905	174 1279	81.33 % 73.93 %	15.10 % 22.44 %	3.57 % 3.63 %
Other	4717 34869	3985 28108	571 5629	161 1132	84.48 % 80.61 %	12.11 % 16.14 %	3.41 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 44145	3684 33115	816 9357	212 1673	78.18 % 75.01 %	17.32 % 21.20 %	4.50 % 3.79 %
Outlook Mail	4782 44903	3927 34051	679 9147	176 1705	82.12 % 75.83 %	14.20 % 20.37 %	3.68 % 3.80 %
Yahoo Mail	4769 44295	3946 34667	635 8124	188 1504	82.74 % 78.26 %	13.32 % 18.34 %	3.94 % 3.40 %
AOL Mail	4790 44101	3982 34488	646 8096	162 1517	83.13 % 78.20 %	13.49 % 18.36 %	3.38 % 3.44 %
Mail.com	4895 43807	4120 34781	609 7554	166 1472	84.17 % 79.40 %	12.44 % 17.24 %	3.39 % 3.36 %
Yandex Mail	4946 44150	4068 33908	701 8641	177 1601	82.25 % 76.80 %	14.17 % 19.57 %	3.58 % 3.63 %
GMX Mail	4739 44071	4031 34974	547 7730	161 1367	85.06 % 79.36 %	11.54 % 17.54 %	3.40 % 3.10 %
Zoho Mail	4662 43998	3996 35298	527 7363	139 1337	85.71 % 80.23 %	11.30 % 16.73 %	2.98 % 3.04 %
ProtonMail	4884 43613	4208 35122	522 7187	154 1304	86.16 % 80.53 %	10.69 % 16.48 %	3.15 % 2.99 %
Custom Mail	4750 43433	4107 35403	498 6747	145 1283	86.46 % 81.51 %	10.48 % 15.53 %	3.05 % 2.95 %
iCloud Mail	4756 4910	3766 3783	787 866	203 261	79.18 % 77.05 %	16.55 % 17.64 %	4.27 % 5.32 %
Tuta	4679 4781	4017 4015	527 601	135 165	85.85 % 83.98 %	11.26 % 12.57 %	2.89 % 3.45 %
Juno.com	4631 4717	4008 4000	493 559	130 158	86.55 % 84.80 %	10.65 % 11.85 %	2.81 % 3.35 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.