Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 76.511	59.459 59.015	15.559 15.796	1.625 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.13 %	20.30 % 20.65 %	2.12 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 6046	4577 4628	1261 1284	127 134	76.73 % 76.55 %	21.14 % 21.24 %	2.13 % 2.22 %
Elektronics	5786 5883	4548 4593	1115 1153	123 137	78.60 % 78.07 %	19.27 % 19.60 %	2.13 % 2.33 %
Entertainment	5907 6029	4528 4635	1255 1267	124 127	76.65 % 76.88 %	21.25 % 21.02 %	2.10 % 2.11 %
Cosmetics & Beauty	5954 5875	4658 4563	1174 1183	122 129	78.23 % 77.67 %	19.72 % 20.14 %	2.05 % 2.20 %
Food & Drink	5862 5803	4516 4450	1216 1225	130 128	77.04 % 76.68 %	20.74 % 21.11 %	2.22 % 2.21 %
Home & Garden	5934 5746	4595 4396	1212 1226	127 124	77.44 % 76.51 %	20.42 % 21.34 %	2.14 % 2.16 %
Finance	5829 5973	4725 4806	983 1036	121 131	81.06 % 80.46 %	16.86 % 17.34 %	2.08 % 2.19 %
Health	5875 5962	4778 4788	974 1032	123 142	81.33 % 80.31 %	16.58 % 17.31 %	2.09 % 2.38 %
Pets	5980 5687	4592 4349	1254 1220	134 118	76.79 % 76.47 %	20.97 % 21.45 %	2.24 % 2.07 %
Sport & Fitness	5886 5900	4519 4543	1239 1223	128 134	76.78 % 77.00 %	21.05 % 20.73 %	2.17 % 2.27 %
Job & Career	5933 5977	4448 4464	1357 1384	128 129	74.97 % 74.69 %	22.87 % 23.16 %	2.16 % 2.16 %
Dating	5976 5729	4407 4167	1442 1435	127 127	73.74 % 72.74 %	24.13 % 25.05 %	2.13 % 2.22 %
Other	5756 5901	4568 4633	1077 1128	111 140	79.36 % 78.51 %	18.71 % 19.12 %	1.93 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5416	4033 3974	1326 1316	108 126	73.77 % 73.38 %	24.25 % 24.30 %	1.98 % 2.33 %
Outlook Mail	5472 5509	4181 4154	1179 1232	112 123	76.41 % 75.40 %	21.55 % 22.36 %	2.05 % 2.23 %
Yahoo Mail	5648 5441	4305 4176	1227 1142	116 123	76.22 % 76.75 %	21.72 % 20.99 %	2.05 % 2.26 %
AOL Mail	5541 5505	4253 4193	1175 1198	113 114	76.76 % 76.17 %	21.21 % 21.76 %	2.04 % 2.07 %
Mail.com	5406 5391	4261 4208	1028 1062	117 121	78.82 % 78.06 %	19.02 % 19.70 %	2.16 % 2.24 %
Yandex Mail	5401 5210	4145 3947	1149 1145	107 118	76.75 % 75.76 %	21.27 % 21.98 %	1.98 % 2.26 %
GMX Mail	5515 5434	4185 4081	1210 1226	120 127	75.88 % 75.10 %	21.94 % 22.56 %	2.18 % 2.34 %
Zoho Mail	5463 5487	4294 4317	1049 1055	120 115	78.60 % 78.68 %	19.20 % 19.23 %	2.20 % 2.10 %
ProtonMail	5329 5637	4237 4452	970 1055	122 130	79.51 % 78.98 %	18.20 % 18.72 %	2.29 % 2.31 %
Custom Mail	5258 5586	4221 4461	918 995	119 130	80.28 % 79.86 %	17.46 % 17.81 %	2.26 % 2.33 %
iCloud Mail	5465 5372	4065 3967	1291 1294	109 111	74.38 % 73.85 %	23.62 % 24.09 %	1.99 % 2.07 %
Tuta	5744 5467	4555 4353	1065 1000	124 114	79.30 % 79.62 %	18.54 % 18.29 %	2.16 % 2.09 %
Juno.com	5446 5517	4372 4364	955 1022	119 131	80.28 % 79.10 %	17.54 % 18.52 %	2.19 % 2.37 %
Mailfence	5488 5539	4352 4368	1017 1054	119 117	79.30 % 78.86 %	18.53 % 19.03 %	2.17 % 2.11 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.