Kit and Moosend Email Deliverability Comparison
In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
64.199
63.929
|
50.227
49.619
|
13.019
13.190
|
1.456
1.603
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
78.24 %
77.62 %
|
20.28 %
20.63 %
|
2.27 %
2.51 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
4862
4959
|
3822
3854
|
1000
1013
|
109
125
|
78.61 %
77.72 %
|
20.57 %
20.43 %
|
2.24 %
2.52 %
|
| Elektronics |
4984
5005
|
3908
3876
|
1013
1015
|
108
126
|
78.41 %
77.44 %
|
20.33 %
20.28 %
|
2.17 %
2.52 %
|
| Entertainment |
4853
4920
|
3776
3794
|
989
1042
|
107
118
|
77.81 %
77.11 %
|
20.38 %
21.18 %
|
2.20 %
2.40 %
|
| Cosmetics & Beauty |
5017
4883
|
3966
3842
|
993
948
|
104
116
|
79.05 %
78.68 %
|
19.79 %
19.41 %
|
2.07 %
2.38 %
|
| Food & Drink |
5051
4891
|
3933
3809
|
1035
1015
|
118
124
|
77.87 %
77.88 %
|
20.49 %
20.75 %
|
2.34 %
2.54 %
|
| Home & Garden |
5055
4858
|
3884
3750
|
1076
1017
|
110
124
|
76.83 %
77.19 %
|
21.29 %
20.93 %
|
2.18 %
2.55 %
|
| Finance |
4966
4828
|
4011
3872
|
878
882
|
110
113
|
80.77 %
80.20 %
|
17.68 %
18.27 %
|
2.22 %
2.34 %
|
| Health |
4914
5053
|
3940
4051
|
895
922
|
111
121
|
80.18 %
80.17 %
|
18.21 %
18.25 %
|
2.26 %
2.39 %
|
| Pets |
4915
4835
|
3818
3722
|
1026
1049
|
117
115
|
77.68 %
76.98 %
|
20.87 %
21.70 %
|
2.38 %
2.38 %
|
| Sport & Fitness |
4988
4897
|
3921
3774
|
980
1009
|
119
137
|
78.61 %
77.07 %
|
19.65 %
20.60 %
|
2.39 %
2.80 %
|
| Job & Career |
4740
4903
|
3634
3725
|
1027
1101
|
110
124
|
76.67 %
75.97 %
|
21.67 %
22.46 %
|
2.32 %
2.53 %
|
| Dating |
4881
4825
|
3693
3589
|
1123
1159
|
114
128
|
75.66 %
74.38 %
|
23.01 %
24.02 %
|
2.34 %
2.65 %
|
| Other |
4973
5072
|
3921
3961
|
984
1018
|
119
132
|
78.85 %
78.10 %
|
19.79 %
20.07 %
|
2.39 %
2.60 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
4621
4663
|
3520
3484
|
1032
1085
|
101
115
|
76.17 %
74.72 %
|
22.33 %
23.27 %
|
2.19 %
2.47 %
|
| Outlook Mail |
4643
4677
|
3600
3579
|
962
1014
|
103
119
|
77.54 %
76.52 %
|
20.72 %
21.68 %
|
2.22 %
2.54 %
|
| Yahoo Mail |
4629
4685
|
3586
3631
|
959
986
|
102
117
|
77.47 %
77.50 %
|
20.72 %
21.05 %
|
2.20 %
2.50 %
|
| AOL Mail |
4734
4701
|
3681
3625
|
982
987
|
107
119
|
77.76 %
77.11 %
|
20.74 %
21.00 %
|
2.26 %
2.53 %
|
| Mail.com |
4748
4663
|
3796
3694
|
878
897
|
107
114
|
79.95 %
79.22 %
|
18.49 %
19.24 %
|
2.25 %
2.44 %
|
| Yandex Mail |
4825
4530
|
3737
3529
|
1026
935
|
116
105
|
77.45 %
77.90 %
|
21.26 %
20.64 %
|
2.40 %
2.32 %
|
| GMX Mail |
4693
4810
|
3627
3657
|
1016
1059
|
103
122
|
77.29 %
76.03 %
|
21.65 %
22.02 %
|
2.19 %
2.54 %
|
| Zoho Mail |
4655
4709
|
3691
3709
|
910
900
|
104
114
|
79.29 %
78.76 %
|
19.55 %
19.11 %
|
2.23 %
2.42 %
|
| ProtonMail |
4660
4591
|
3707
3632
|
897
883
|
107
119
|
79.55 %
79.11 %
|
19.25 %
19.23 %
|
2.30 %
2.59 %
|
| Custom Mail |
4697
4572
|
3769
3627
|
863
862
|
109
119
|
80.24 %
79.33 %
|
18.37 %
18.85 %
|
2.32 %
2.60 %
|
| iCloud Mail |
4629
4670
|
3466
3499
|
1071
1116
|
111
122
|
74.88 %
74.93 %
|
23.14 %
23.90 %
|
2.40 %
2.61 %
|
| Tuta |
4831
4800
|
3840
3815
|
935
932
|
109
118
|
79.49 %
79.48 %
|
19.35 %
19.42 %
|
2.26 %
2.46 %
|
| Juno.com |
4702
4718
|
3744
3703
|
885
913
|
111
116
|
79.63 %
78.49 %
|
18.82 %
19.35 %
|
2.36 %
2.46 %
|
| Mailfence |
3132
3140
|
2463
2435
|
603
621
|
66
84
|
78.64 %
77.55 %
|
19.25 %
19.78 %
|
2.11 %
2.68 %
|
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