Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 76.443	59.546 58.311	15.637 16.294	1.628 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.28 %	20.36 % 21.32 %	2.12 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 6067	4646 4608	1262 1318	129 141	76.96 % 75.95 %	20.90 % 21.72 %	2.14 % 2.32 %
Elektronics	5734 5856	4509 4519	1103 1192	122 145	78.64 % 77.17 %	19.24 % 20.36 %	2.13 % 2.48 %
Entertainment	5794 6075	4426 4611	1248 1325	120 139	76.39 % 75.90 %	21.54 % 21.81 %	2.07 % 2.29 %
Cosmetics & Beauty	5934 5930	4640 4560	1172 1229	122 141	78.19 % 76.90 %	19.75 % 20.73 %	2.06 % 2.38 %
Food & Drink	5909 5769	4558 4362	1222 1266	129 141	77.14 % 75.61 %	20.68 % 21.94 %	2.18 % 2.44 %
Home & Garden	5900 5825	4561 4421	1210 1265	129 139	77.31 % 75.90 %	20.51 % 21.72 %	2.19 % 2.39 %
Finance	5815 5935	4713 4718	982 1076	120 141	81.05 % 79.49 %	16.89 % 18.13 %	2.06 % 2.38 %
Health	5884 5897	4769 4687	989 1064	126 146	81.05 % 79.48 %	16.81 % 18.04 %	2.14 % 2.48 %
Pets	6051 5756	4624 4351	1293 1276	134 129	76.42 % 75.59 %	21.37 % 22.17 %	2.21 % 2.24 %
Sport & Fitness	6014 5844	4628 4439	1258 1259	128 146	76.95 % 75.96 %	20.92 % 21.54 %	2.13 % 2.50 %
Job & Career	6016 5885	4514 4358	1371 1391	131 136	75.03 % 74.05 %	22.79 % 23.64 %	2.18 % 2.31 %
Dating	5987 5773	4416 4150	1447 1485	124 138	73.76 % 71.89 %	24.17 % 25.72 %	2.07 % 2.39 %
Other	5736 5831	4542 4527	1080 1148	114 156	79.18 % 77.64 %	18.83 % 19.69 %	1.99 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5448	3962 3944	1308 1367	104 137	73.73 % 72.39 %	24.34 % 25.09 %	1.94 % 2.51 %
Outlook Mail	5566 5475	4246 4072	1206 1267	114 136	76.28 % 74.37 %	21.67 % 23.14 %	2.05 % 2.48 %
Yahoo Mail	5573 5510	4248 4170	1210 1201	115 139	76.22 % 75.68 %	21.71 % 21.80 %	2.06 % 2.52 %
AOL Mail	5492 5482	4219 4126	1159 1231	114 125	76.82 % 75.26 %	21.10 % 22.46 %	2.08 % 2.28 %
Mail.com	5453 5401	4295 4166	1040 1108	118 127	78.76 % 77.13 %	19.07 % 20.51 %	2.16 % 2.35 %
Yandex Mail	5432 5092	4159 3824	1163 1145	110 123	76.56 % 75.10 %	21.41 % 22.49 %	2.03 % 2.42 %
GMX Mail	5425 5484	4118 4057	1193 1286	114 141	75.91 % 73.98 %	21.99 % 23.45 %	2.10 % 2.57 %
Zoho Mail	5553 5486	4363 4284	1069 1080	121 122	78.57 % 78.09 %	19.25 % 19.69 %	2.18 % 2.22 %
ProtonMail	5414 5579	4308 4382	979 1060	127 137	79.57 % 78.54 %	18.08 % 19.00 %	2.35 % 2.46 %
Custom Mail	5273 5597	4240 4431	914 1031	119 135	80.41 % 79.17 %	17.33 % 18.42 %	2.26 % 2.41 %
iCloud Mail	5457 5354	4062 3900	1286 1331	109 123	74.44 % 72.84 %	23.57 % 24.86 %	2.00 % 2.30 %
Tuta	5719 5472	4521 4303	1075 1042	123 127	79.05 % 78.64 %	18.80 % 19.04 %	2.15 % 2.32 %
Juno.com	5479 5595	4386 4386	975 1072	118 137	80.05 % 78.39 %	17.80 % 19.16 %	2.15 % 2.45 %
Mailfence	5601 5468	4419 4266	1060 1073	122 129	78.90 % 78.02 %	18.93 % 19.62 %	2.18 % 2.36 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.