Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.742 65.157	50.350 50.620	13.919 13.164	1.473 1.373

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.69 %	21.17 % 20.20 %	2.24 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5181 5234	3982 4058	1089 1066	110 110	76.86 % 77.53 %	21.02 % 20.37 %	2.12 % 2.10 %
Elektronics	5074 5245	3919 4033	1041 1099	114 113	77.24 % 76.89 %	20.52 % 20.95 %	2.25 % 2.15 %
Entertainment	5262 4996	3970 3890	1178 1000	114 106	75.45 % 77.86 %	22.39 % 20.02 %	2.17 % 2.12 %
Cosmetics & Beauty	5193 5215	4022 4117	1060 994	111 104	77.45 % 78.95 %	20.41 % 19.06 %	2.14 % 1.99 %
Food & Drink	4870 5079	3735 3943	1020 1037	115 99	76.69 % 77.63 %	20.94 % 20.42 %	2.36 % 1.95 %
Home & Garden	4930 4911	3756 3780	1069 1028	105 103	76.19 % 76.97 %	21.68 % 20.93 %	2.13 % 2.10 %
Finance	4984 4978	4000 3998	876 864	108 116	80.26 % 80.31 %	17.58 % 17.36 %	2.17 % 2.33 %
Health	5074 4835	4074 3943	885 781	115 111	80.29 % 81.55 %	17.44 % 16.15 %	2.27 % 2.30 %
Pets	4988 4925	3787 3814	1091 1006	110 105	75.92 % 77.44 %	21.87 % 20.43 %	2.21 % 2.13 %
Sport & Fitness	5036 5055	3820 3875	1095 1074	121 106	75.85 % 76.66 %	21.74 % 21.25 %	2.40 % 2.10 %
Job & Career	5089 4878	3741 3685	1236 1091	112 102	73.51 % 75.54 %	24.29 % 22.37 %	2.20 % 2.09 %
Dating	4895 4951	3525 3633	1259 1219	111 99	72.01 % 73.38 %	25.72 % 24.62 %	2.27 % 2.00 %
Other	5166 4855	4019 3851	1020 905	127 99	77.80 % 79.32 %	19.74 % 18.64 %	2.46 % 2.04 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4510	3364 3297	1166 1115	105 98	72.58 % 73.10 %	25.16 % 24.72 %	2.27 % 2.17 %
Outlook Mail	4666 4653	3473 3507	1085 1042	108 104	74.43 % 75.37 %	23.25 % 22.39 %	2.31 % 2.24 %
Yahoo Mail	4760 4653	3625 3586	1023 973	112 94	76.16 % 77.07 %	21.49 % 20.91 %	2.35 % 2.02 %
AOL Mail	4670 4734	3530 3634	1038 1000	102 100	75.59 % 76.76 %	22.23 % 21.12 %	2.18 % 2.11 %
Mail.com	4753 4675	3685 3698	968 878	100 99	77.53 % 79.10 %	20.37 % 18.78 %	2.10 % 2.12 %
Yandex Mail	4536 4462	3435 3429	1003 938	98 95	75.73 % 76.85 %	22.11 % 21.02 %	2.16 % 2.13 %
GMX Mail	4724 4700	3494 3578	1119 1028	111 94	73.96 % 76.13 %	23.69 % 21.87 %	2.35 % 2.00 %
Zoho Mail	4757 4773	3739 3783	913 887	105 103	78.60 % 79.26 %	19.19 % 18.58 %	2.21 % 2.16 %
ProtonMail	4708 4685	3713 3736	889 842	106 107	78.87 % 79.74 %	18.88 % 17.97 %	2.25 % 2.28 %
Custom Mail	4683 4629	3707 3735	866 804	110 90	79.16 % 80.69 %	18.49 % 17.37 %	2.35 % 1.94 %
iCloud Mail	4780 4548	3477 3373	1190 1082	113 93	72.74 % 74.16 %	24.90 % 23.79 %	2.36 % 2.04 %
Tuta	4663 4779	3705 3784	861 896	97 99	79.46 % 79.18 %	18.46 % 18.75 %	2.08 % 2.07 %
Juno.com	4742 4816	3734 3857	906 856	102 103	78.74 % 80.09 %	19.11 % 17.77 %	2.15 % 2.14 %
Mailfence	4665 4540	3669 3623	892 823	104 94	78.65 % 79.80 %	19.12 % 18.13 %	2.23 % 2.07 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.