Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.339	50.135 50.366	13.817 13.501	1.519 1.472

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 77.08 %	21.10 % 20.66 %	2.32 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5098	3969 3936	1120 1045	112 117	76.31 % 77.21 %	21.53 % 20.50 %	2.15 % 2.30 %
Elektronics	4968 5252	3863 3997	990 1133	115 122	77.76 % 76.10 %	19.93 % 21.57 %	2.31 % 2.32 %
Entertainment	5305 5057	4035 3882	1151 1060	119 115	76.06 % 76.76 %	21.70 % 20.96 %	2.24 % 2.27 %
Cosmetics & Beauty	5099 5163	3911 4022	1073 1031	115 110	76.70 % 77.90 %	21.04 % 19.97 %	2.26 % 2.13 %
Food & Drink	4881 5178	3727 3975	1038 1092	116 111	76.36 % 76.77 %	21.27 % 21.09 %	2.38 % 2.14 %
Home & Garden	5015 4964	3816 3808	1083 1047	116 109	76.09 % 76.71 %	21.60 % 21.09 %	2.31 % 2.20 %
Finance	5067 4867	4061 3876	886 873	120 118	80.15 % 79.64 %	17.49 % 17.94 %	2.37 % 2.42 %
Health	5033 4930	4026 3982	887 833	120 115	79.99 % 80.77 %	17.62 % 16.90 %	2.38 % 2.33 %
Pets	5019 5009	3810 3870	1099 1027	110 112	75.91 % 77.26 %	21.90 % 20.50 %	2.19 % 2.24 %
Sport & Fitness	4991 4920	3809 3742	1059 1062	123 116	76.32 % 76.06 %	21.22 % 21.59 %	2.46 % 2.36 %
Job & Career	4973 5089	3680 3822	1184 1151	109 116	74.00 % 75.10 %	23.81 % 22.62 %	2.19 % 2.28 %
Dating	4924 4946	3546 3594	1265 1244	113 108	72.01 % 72.66 %	25.69 % 25.15 %	2.29 % 2.18 %
Other	4995 4866	3882 3860	982 903	131 103	77.72 % 79.33 %	19.66 % 18.56 %	2.62 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4704	3376 3413	1166 1183	111 108	72.56 % 72.56 %	25.06 % 25.15 %	2.39 % 2.30 %
Outlook Mail	4680 4728	3473 3558	1091 1065	116 105	74.21 % 75.25 %	23.31 % 22.53 %	2.48 % 2.22 %
Yahoo Mail	4693 4635	3572 3547	1005 977	116 111	76.11 % 76.53 %	21.41 % 21.08 %	2.47 % 2.39 %
AOL Mail	4707 4696	3560 3580	1042 1010	105 106	75.63 % 76.24 %	22.14 % 21.51 %	2.23 % 2.26 %
Mail.com	4653 4712	3606 3676	945 937	102 99	77.50 % 78.01 %	20.31 % 19.89 %	2.19 % 2.10 %
Yandex Mail	4390 4453	3311 3396	975 952	104 105	75.42 % 76.26 %	22.21 % 21.38 %	2.37 % 2.36 %
GMX Mail	4707 4748	3490 3611	1096 1033	121 104	74.14 % 76.05 %	23.28 % 21.76 %	2.57 % 2.19 %
Zoho Mail	4695 4633	3688 3638	907 895	100 100	78.55 % 78.52 %	19.32 % 19.32 %	2.13 % 2.16 %
ProtonMail	4748 4772	3746 3761	891 898	111 113	78.90 % 78.81 %	18.77 % 18.82 %	2.34 % 2.37 %
Custom Mail	4791 4670	3802 3732	878 836	111 102	79.36 % 79.91 %	18.33 % 17.90 %	2.32 % 2.18 %
iCloud Mail	4647 4629	3377 3392	1166 1134	104 103	72.67 % 73.28 %	25.09 % 24.50 %	2.24 % 2.23 %
Tuta	4662 4696	3690 3688	869 900	103 108	79.15 % 78.53 %	18.64 % 19.17 %	2.21 % 2.30 %
Juno.com	4784 4658	3786 3720	889 835	109 103	79.14 % 79.86 %	18.58 % 17.93 %	2.28 % 2.21 %
Mailfence	4661 4605	3658 3654	897 846	106 105	78.48 % 79.35 %	19.24 % 18.37 %	2.27 % 2.28 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.