Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 65.221	49.851 50.522	14.124 13.308	1.583 1.391

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.46 %	21.54 % 20.40 %	2.41 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5244	3864 4070	1099 1061	121 113	76.00 % 77.61 %	21.62 % 20.23 %	2.38 % 2.15 %
Elektronics	5177 5223	3971 3994	1083 1117	123 112	76.70 % 76.47 %	20.92 % 21.39 %	2.38 % 2.14 %
Entertainment	5183 4979	3898 3862	1169 1015	116 102	75.21 % 77.57 %	22.55 % 20.39 %	2.24 % 2.05 %
Cosmetics & Beauty	5142 5137	3976 4025	1051 1011	115 101	77.32 % 78.35 %	20.44 % 19.68 %	2.24 % 1.97 %
Food & Drink	4966 5047	3779 3894	1062 1052	125 101	76.10 % 77.15 %	21.39 % 20.84 %	2.52 % 2.00 %
Home & Garden	4976 4939	3743 3799	1113 1033	120 107	75.22 % 76.92 %	22.37 % 20.92 %	2.41 % 2.17 %
Finance	4998 5045	3994 4043	888 884	116 118	79.91 % 80.14 %	17.77 % 17.52 %	2.32 % 2.34 %
Health	5045 4903	4009 3992	916 797	120 114	79.46 % 81.42 %	18.16 % 16.26 %	2.38 % 2.33 %
Pets	4861 4935	3657 3814	1090 1012	114 109	75.23 % 77.28 %	22.42 % 20.51 %	2.35 % 2.21 %
Sport & Fitness	5021 5102	3794 3899	1094 1097	133 106	75.56 % 76.42 %	21.79 % 21.50 %	2.65 % 2.08 %
Job & Career	5105 4843	3739 3649	1244 1094	122 100	73.24 % 75.35 %	24.37 % 22.59 %	2.39 % 2.06 %
Dating	4900 4874	3500 3582	1277 1186	123 106	71.43 % 73.49 %	26.06 % 24.33 %	2.51 % 2.17 %
Other	5100 4950	3927 3899	1038 949	135 102	77.00 % 78.77 %	20.35 % 19.17 %	2.65 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4494	3372 3282	1200 1117	112 95	71.99 % 73.03 %	25.62 % 24.86 %	2.39 % 2.11 %
Outlook Mail	4612 4608	3427 3453	1071 1050	114 105	74.31 % 74.93 %	23.22 % 22.79 %	2.47 % 2.28 %
Yahoo Mail	4755 4711	3599 3606	1042 1007	114 98	75.69 % 76.54 %	21.91 % 21.38 %	2.40 % 2.08 %
AOL Mail	4647 4830	3479 3694	1056 1035	112 101	74.87 % 76.48 %	22.72 % 21.43 %	2.41 % 2.09 %
Mail.com	4717 4668	3661 3676	943 897	113 95	77.61 % 78.75 %	19.99 % 19.22 %	2.40 % 2.04 %
Yandex Mail	4535 4542	3418 3490	1016 954	101 98	75.37 % 76.84 %	22.40 % 21.00 %	2.23 % 2.16 %
GMX Mail	4797 4580	3535 3461	1139 1028	123 91	73.69 % 75.57 %	23.74 % 22.45 %	2.56 % 1.99 %
Zoho Mail	4716 4790	3684 3801	920 883	112 106	78.12 % 79.35 %	19.51 % 18.43 %	2.37 % 2.21 %
ProtonMail	4606 4708	3604 3742	887 856	115 110	78.25 % 79.48 %	19.26 % 18.18 %	2.50 % 2.34 %
Custom Mail	4685 4551	3687 3664	881 795	117 92	78.70 % 80.51 %	18.80 % 17.47 %	2.50 % 2.02 %
iCloud Mail	4717 4549	3395 3355	1206 1097	116 97	71.97 % 73.75 %	25.57 % 24.12 %	2.46 % 2.13 %
Tuta	4643 4777	3625 3784	908 894	110 99	78.07 % 79.21 %	19.56 % 18.71 %	2.37 % 2.07 %
Juno.com	4723 4921	3683 3939	929 874	111 108	77.98 % 80.04 %	19.67 % 17.76 %	2.35 % 2.19 %
Mailfence	4721 4492	3682 3575	926 821	113 96	77.99 % 79.59 %	19.61 % 18.28 %	2.39 % 2.14 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.