Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 75.803	59.015 59.143	15.796 15.151	1.700 1.509

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 78.02 %	20.65 % 19.99 %	2.22 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 5945	4628 4635	1284 1195	134 115	76.55 % 77.96 %	21.24 % 20.10 %	2.22 % 1.93 %
Elektronics	5883 5832	4593 4507	1153 1205	137 120	78.07 % 77.28 %	19.60 % 20.66 %	2.33 % 2.06 %
Entertainment	6029 5829	4635 4528	1267 1182	127 119	76.88 % 77.68 %	21.02 % 20.28 %	2.11 % 2.04 %
Cosmetics & Beauty	5875 5850	4563 4594	1183 1140	129 116	77.67 % 78.53 %	20.14 % 19.49 %	2.20 % 1.98 %
Food & Drink	5803 5925	4450 4591	1225 1220	128 114	76.68 % 77.49 %	21.11 % 20.59 %	2.21 % 1.92 %
Home & Garden	5746 5896	4396 4608	1226 1172	124 116	76.51 % 78.15 %	21.34 % 19.88 %	2.16 % 1.97 %
Finance	5973 5613	4806 4540	1036 954	131 119	80.46 % 80.88 %	17.34 % 17.00 %	2.19 % 2.12 %
Health	5962 5766	4788 4725	1032 918	142 123	80.31 % 81.95 %	17.31 % 15.92 %	2.38 % 2.13 %
Pets	5687 5928	4349 4622	1220 1194	118 112	76.47 % 77.97 %	21.45 % 20.14 %	2.07 % 1.89 %
Sport & Fitness	5900 5795	4543 4474	1223 1207	134 114	77.00 % 77.20 %	20.73 % 20.83 %	2.27 % 1.97 %
Job & Career	5977 5942	4464 4505	1384 1320	129 117	74.69 % 75.82 %	23.16 % 22.21 %	2.16 % 1.97 %
Dating	5729 5730	4167 4210	1435 1410	127 110	72.74 % 73.47 %	25.05 % 24.61 %	2.22 % 1.92 %
Other	5901 5752	4633 4604	1128 1034	140 114	78.51 % 80.04 %	19.12 % 17.98 %	2.37 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5506	3974 4043	1316 1347	126 116	73.38 % 73.43 %	24.30 % 24.46 %	2.33 % 2.11 %
Outlook Mail	5509 5532	4154 4224	1232 1199	123 109	75.40 % 76.36 %	22.36 % 21.67 %	2.23 % 1.97 %
Yahoo Mail	5441 5402	4176 4167	1142 1124	123 111	76.75 % 77.14 %	20.99 % 20.81 %	2.26 % 2.05 %
AOL Mail	5505 5388	4193 4177	1198 1107	114 104	76.17 % 77.52 %	21.76 % 20.55 %	2.07 % 1.93 %
Mail.com	5391 5399	4208 4270	1062 1028	121 101	78.06 % 79.09 %	19.70 % 19.04 %	2.24 % 1.87 %
Yandex Mail	5210 5273	3947 4059	1145 1108	118 106	75.76 % 76.98 %	21.98 % 21.01 %	2.26 % 2.01 %
GMX Mail	5434 5515	4081 4231	1226 1173	127 111	75.10 % 76.72 %	22.56 % 21.27 %	2.34 % 2.01 %
Zoho Mail	5487 5294	4317 4218	1055 973	115 103	78.68 % 79.68 %	19.23 % 18.38 %	2.10 % 1.95 %
ProtonMail	5637 5415	4452 4319	1055 984	130 112	78.98 % 79.76 %	18.72 % 18.17 %	2.31 % 2.07 %
Custom Mail	5586 5386	4461 4349	995 934	130 103	79.86 % 80.75 %	17.81 % 17.34 %	2.33 % 1.91 %
iCloud Mail	5372 5266	3967 3927	1294 1235	111 104	73.85 % 74.57 %	24.09 % 23.45 %	2.07 % 1.97 %
Tuta	5467 5574	4353 4430	1000 1031	114 113	79.62 % 79.48 %	18.29 % 18.50 %	2.09 % 2.03 %
Juno.com	5517 5389	4364 4358	1022 926	131 105	79.10 % 80.87 %	18.52 % 17.18 %	2.37 % 1.95 %
Mailfence	5539 5464	4368 4371	1054 982	117 111	78.86 % 80.00 %	19.03 % 17.97 %	2.11 % 2.03 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.