Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.293 76.162	59.235 58.907	15.451 15.592	1.607 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.34 %	20.25 % 20.47 %	2.11 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6072 5925	4687 4584	1252 1216	133 125	77.19 % 77.37 %	20.62 % 20.52 %	2.19 % 2.11 %
Elektronics	5802 5732	4538 4416	1137 1197	127 119	78.21 % 77.04 %	19.60 % 20.88 %	2.19 % 2.08 %
Entertainment	5937 5825	4582 4475	1233 1215	122 135	77.18 % 76.82 %	20.77 % 20.86 %	2.05 % 2.32 %
Cosmetics & Beauty	5813 5804	4553 4515	1135 1158	125 131	78.32 % 77.79 %	19.53 % 19.95 %	2.15 % 2.26 %
Food & Drink	5845 5830	4500 4464	1229 1238	116 128	76.99 % 76.57 %	21.03 % 21.23 %	1.98 % 2.20 %
Home & Garden	5705 5930	4400 4587	1191 1220	114 123	77.13 % 77.35 %	20.88 % 20.57 %	2.00 % 2.07 %
Finance	6010 5659	4857 4584	1031 946	122 129	80.82 % 81.00 %	17.15 % 16.72 %	2.03 % 2.28 %
Health	6029 5828	4886 4727	1014 972	129 129	81.04 % 81.11 %	16.82 % 16.68 %	2.14 % 2.21 %
Pets	5807 5943	4459 4596	1232 1221	116 126	76.79 % 77.33 %	21.22 % 20.55 %	2.00 % 2.12 %
Sport & Fitness	5779 5927	4477 4548	1175 1254	127 125	77.47 % 76.73 %	20.33 % 21.16 %	2.20 % 2.11 %
Job & Career	5844 6052	4420 4538	1301 1379	123 135	75.63 % 74.98 %	22.26 % 22.79 %	2.10 % 2.23 %
Dating	5741 5957	4203 4323	1412 1505	126 129	73.21 % 72.57 %	24.60 % 25.26 %	2.19 % 2.17 %
Other	5909 5750	4673 4550	1109 1071	127 129	79.08 % 79.13 %	18.77 % 18.63 %	2.15 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5391 5579	3994 4096	1275 1361	122 122	74.09 % 73.42 %	23.65 % 24.40 %	2.26 % 2.19 %
Outlook Mail	5586 5504	4245 4167	1230 1220	111 117	75.99 % 75.71 %	22.02 % 22.17 %	1.99 % 2.13 %
Yahoo Mail	5515 5397	4257 4143	1143 1133	115 121	77.19 % 76.76 %	20.73 % 20.99 %	2.09 % 2.24 %
AOL Mail	5475 5275	4209 4044	1157 1116	109 115	76.88 % 76.66 %	21.13 % 21.16 %	1.99 % 2.18 %
Mail.com	5346 5383	4203 4213	1033 1058	110 112	78.62 % 78.26 %	19.32 % 19.65 %	2.06 % 2.08 %
Yandex Mail	5171 5288	3971 4022	1091 1157	109 109	76.79 % 76.06 %	21.10 % 21.88 %	2.11 % 2.06 %
GMX Mail	5357 5572	4063 4272	1182 1174	112 126	75.84 % 76.67 %	22.06 % 21.07 %	2.09 % 2.26 %
Zoho Mail	5340 5385	4209 4242	1025 1025	106 118	78.82 % 78.77 %	19.19 % 19.03 %	1.99 % 2.19 %
ProtonMail	5631 5356	4473 4214	1031 1022	127 120	79.44 % 78.68 %	18.31 % 19.08 %	2.26 % 2.24 %
Custom Mail	5567 5499	4461 4427	980 954	126 118	80.13 % 80.51 %	17.60 % 17.35 %	2.26 % 2.15 %
iCloud Mail	5355 5432	3956 3998	1290 1316	109 118	73.87 % 73.60 %	24.09 % 24.23 %	2.04 % 2.17 %
Tuta	5478 5521	4370 4353	998 1047	110 121	79.77 % 78.84 %	18.22 % 18.96 %	2.01 % 2.19 %
Juno.com	5467 5500	4329 4389	1015 994	123 117	79.18 % 79.80 %	18.57 % 18.07 %	2.25 % 2.13 %
Mailfence	5614 5471	4495 4327	1001 1015	118 129	80.07 % 79.09 %	17.83 % 18.55 %	2.10 % 2.36 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.