Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 65.293	49.964 50.958	13.921 13.015	1.521 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 78.05 %	21.28 % 19.93 %	2.33 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5020	3990 3919	1101 994	115 107	76.64 % 78.07 %	21.15 % 19.80 %	2.21 % 2.13 %
Elektronics	5003 5236	3865 4051	1023 1073	115 112	77.25 % 77.37 %	20.45 % 20.49 %	2.30 % 2.14 %
Entertainment	5232 5088	3950 3969	1168 1014	114 105	75.50 % 78.01 %	22.32 % 19.93 %	2.18 % 2.06 %
Cosmetics & Beauty	5109 5233	3939 4143	1052 992	118 98	77.10 % 79.17 %	20.59 % 18.96 %	2.31 % 1.87 %
Food & Drink	4911 5174	3752 4021	1037 1056	122 97	76.40 % 77.72 %	21.12 % 20.41 %	2.48 % 1.87 %
Home & Garden	4929 4985	3741 3871	1073 1017	115 97	75.90 % 77.65 %	21.77 % 20.40 %	2.33 % 1.95 %
Finance	4969 4989	3982 4025	876 856	111 108	80.14 % 80.68 %	17.63 % 17.16 %	2.23 % 2.16 %
Health	5005 4911	3993 4017	898 785	114 109	79.78 % 81.80 %	17.94 % 15.98 %	2.28 % 2.22 %
Pets	5013 4962	3795 3860	1107 1005	111 97	75.70 % 77.79 %	22.08 % 20.25 %	2.21 % 1.95 %
Sport & Fitness	4998 4982	3796 3844	1074 1032	128 106	75.95 % 77.16 %	21.49 % 20.71 %	2.56 % 2.13 %
Job & Career	4995 4950	3666 3752	1215 1099	114 99	73.39 % 75.80 %	24.32 % 22.20 %	2.28 % 2.00 %
Dating	4979 4948	3573 3642	1292 1213	114 93	71.76 % 73.61 %	25.95 % 24.51 %	2.29 % 1.88 %
Other	5057 4815	3922 3844	1005 879	130 92	77.56 % 79.83 %	19.87 % 18.26 %	2.57 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4649	3345 3433	1168 1120	112 96	72.32 % 73.84 %	25.25 % 24.09 %	2.42 % 2.06 %
Outlook Mail	4646 4767	3434 3618	1098 1052	114 97	73.91 % 75.90 %	23.63 % 22.07 %	2.45 % 2.03 %
Yahoo Mail	4756 4593	3614 3558	1025 940	117 95	75.99 % 77.47 %	21.55 % 20.47 %	2.46 % 2.07 %
AOL Mail	4754 4641	3578 3583	1069 966	107 92	75.26 % 77.20 %	22.49 % 20.81 %	2.25 % 1.98 %
Mail.com	4588 4691	3537 3707	954 892	97 92	77.09 % 79.02 %	20.79 % 19.02 %	2.11 % 1.96 %
Yandex Mail	4481 4491	3391 3462	989 934	101 95	75.68 % 77.09 %	22.07 % 20.80 %	2.25 % 2.12 %
GMX Mail	4640 4708	3420 3600	1104 1017	116 91	73.71 % 76.47 %	23.79 % 21.60 %	2.50 % 1.93 %
Zoho Mail	4697 4719	3693 3752	902 874	102 93	78.62 % 79.51 %	19.20 % 18.52 %	2.17 % 1.97 %
ProtonMail	4783 4715	3782 3769	886 845	115 101	79.07 % 79.94 %	18.52 % 17.92 %	2.40 % 2.14 %
Custom Mail	4768 4723	3758 3829	895 804	115 90	78.82 % 81.07 %	18.77 % 17.02 %	2.41 % 1.91 %
iCloud Mail	4751 4569	3455 3396	1183 1081	113 92	72.72 % 74.33 %	24.90 % 23.66 %	2.38 % 2.01 %
Tuta	4572 4713	3614 3749	858 868	100 96	79.05 % 79.55 %	18.77 % 18.42 %	2.19 % 2.04 %
Juno.com	4707 4754	3707 3830	897 827	103 97	78.76 % 80.56 %	19.06 % 17.40 %	2.19 % 2.04 %
Mailfence	4638 4560	3636 3672	893 795	109 93	78.40 % 80.53 %	19.25 % 17.43 %	2.35 % 2.04 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.