Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.027	59.208 58.446	15.539 15.832	1.617 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.88 %	20.35 % 20.82 %	2.12 % 2.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 5866	4766 4511	1268 1230	130 125	77.32 % 76.90 %	20.57 % 20.97 %	2.11 % 2.13 %
Elektronics	5805 5826	4537 4449	1137 1244	131 133	78.16 % 76.36 %	19.59 % 21.35 %	2.26 % 2.28 %
Entertainment	5977 5811	4613 4447	1242 1223	122 141	77.18 % 76.53 %	20.78 % 21.05 %	2.04 % 2.43 %
Cosmetics & Beauty	5792 5885	4518 4564	1152 1183	122 138	78.00 % 77.55 %	19.89 % 20.10 %	2.11 % 2.34 %
Food & Drink	5844 5906	4496 4496	1228 1275	120 135	76.93 % 76.13 %	21.01 % 21.59 %	2.05 % 2.29 %
Home & Garden	5747 5885	4435 4526	1195 1228	117 131	77.17 % 76.91 %	20.79 % 20.87 %	2.04 % 2.23 %
Finance	6003 5612	4859 4485	1024 990	120 137	80.94 % 79.92 %	17.06 % 17.64 %	2.00 % 2.44 %
Health	5978 5810	4828 4689	1023 979	127 142	80.76 % 80.71 %	17.11 % 16.85 %	2.12 % 2.44 %
Pets	5760 5997	4414 4629	1230 1234	116 134	76.63 % 77.19 %	21.35 % 20.58 %	2.01 % 2.23 %
Sport & Fitness	5819 5812	4501 4437	1188 1247	130 128	77.35 % 76.34 %	20.42 % 21.46 %	2.23 % 2.20 %
Job & Career	5891 6083	4439 4528	1326 1415	126 140	75.35 % 74.44 %	22.51 % 23.26 %	2.14 % 2.30 %
Dating	5746 5840	4200 4210	1421 1498	125 132	73.09 % 72.09 %	24.73 % 25.65 %	2.18 % 2.26 %
Other	5838 5694	4602 4475	1105 1086	131 133	78.83 % 78.59 %	18.93 % 19.07 %	2.24 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5559	4006 4035	1295 1391	120 133	73.90 % 72.58 %	23.89 % 25.02 %	2.21 % 2.39 %
Outlook Mail	5571 5469	4221 4126	1234 1219	116 124	75.77 % 75.44 %	22.15 % 22.29 %	2.08 % 2.27 %
Yahoo Mail	5492 5322	4239 4054	1135 1145	118 123	77.18 % 76.17 %	20.67 % 21.51 %	2.15 % 2.31 %
AOL Mail	5421 5298	4157 4050	1156 1128	108 120	76.68 % 76.44 %	21.32 % 21.29 %	1.99 % 2.27 %
Mail.com	5356 5401	4202 4196	1041 1086	113 119	78.45 % 77.69 %	19.44 % 20.11 %	2.11 % 2.20 %
Yandex Mail	5145 5389	3927 4085	1108 1185	110 119	76.33 % 75.80 %	21.54 % 21.99 %	2.14 % 2.21 %
GMX Mail	5418 5566	4107 4230	1195 1206	116 130	75.80 % 76.00 %	22.06 % 21.67 %	2.14 % 2.34 %
Zoho Mail	5420 5376	4278 4215	1034 1034	108 127	78.93 % 78.40 %	19.08 % 19.23 %	1.99 % 2.36 %
ProtonMail	5644 5376	4473 4202	1045 1046	126 128	79.25 % 78.16 %	18.52 % 19.46 %	2.23 % 2.38 %
Custom Mail	5565 5399	4445 4299	993 982	127 118	79.87 % 79.63 %	17.84 % 18.19 %	2.28 % 2.19 %
iCloud Mail	5381 5372	3971 3935	1299 1315	111 122	73.80 % 73.25 %	24.14 % 24.48 %	2.06 % 2.27 %
Tuta	5537 5583	4425 4374	1006 1079	106 130	79.92 % 78.34 %	18.17 % 19.33 %	1.91 % 2.33 %
Juno.com	5377 5441	4267 4339	989 976	121 126	79.36 % 79.75 %	18.39 % 17.94 %	2.25 % 2.32 %
Mailfence	5616 5476	4490 4306	1009 1040	117 130	79.95 % 78.63 %	17.97 % 18.99 %	2.08 % 2.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.