Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 75.813	58.311 58.738	16.294 15.451	1.838 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.48 %	21.32 % 20.38 %	2.40 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5945	4608 4606	1318 1214	141 125	75.95 % 77.48 %	21.72 % 20.42 %	2.32 % 2.10 %
Elektronics	5856 5979	4519 4579	1192 1269	145 131	77.17 % 76.58 %	20.36 % 21.22 %	2.48 % 2.19 %
Entertainment	6075 5820	4611 4490	1325 1204	139 126	75.90 % 77.15 %	21.81 % 20.69 %	2.29 % 2.16 %
Cosmetics & Beauty	5930 5868	4560 4594	1229 1151	141 123	76.90 % 78.29 %	20.73 % 19.61 %	2.38 % 2.10 %
Food & Drink	5769 5972	4362 4599	1266 1250	141 123	75.61 % 77.01 %	21.94 % 20.93 %	2.44 % 2.06 %
Home & Garden	5825 5834	4421 4509	1265 1205	139 120	75.90 % 77.29 %	21.72 % 20.65 %	2.39 % 2.06 %
Finance	5935 5673	4718 4550	1076 990	141 133	79.49 % 80.20 %	18.13 % 17.45 %	2.38 % 2.34 %
Health	5897 5751	4687 4677	1064 944	146 130	79.48 % 81.32 %	18.04 % 16.41 %	2.48 % 2.26 %
Pets	5756 5801	4351 4497	1276 1181	129 123	75.59 % 77.52 %	22.17 % 20.36 %	2.24 % 2.12 %
Sport & Fitness	5844 5761	4439 4415	1259 1219	146 127	75.96 % 76.64 %	21.54 % 21.16 %	2.50 % 2.20 %
Job & Career	5885 5947	4358 4488	1391 1335	136 124	74.05 % 75.47 %	23.64 % 22.45 %	2.31 % 2.09 %
Dating	5773 5757	4150 4197	1485 1440	138 120	71.89 % 72.90 %	25.72 % 25.01 %	2.39 % 2.08 %
Other	5831 5705	4527 4537	1148 1049	156 119	77.64 % 79.53 %	19.69 % 18.39 %	2.68 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5433	3944 3965	1367 1350	137 118	72.39 % 72.98 %	25.09 % 24.85 %	2.51 % 2.17 %
Outlook Mail	5475 5462	4072 4139	1267 1204	136 119	74.37 % 75.78 %	23.14 % 22.04 %	2.48 % 2.18 %
Yahoo Mail	5510 5426	4170 4167	1201 1137	139 122	75.68 % 76.80 %	21.80 % 20.95 %	2.52 % 2.25 %
AOL Mail	5482 5448	4126 4176	1231 1154	125 118	75.26 % 76.65 %	22.46 % 21.18 %	2.28 % 2.17 %
Mail.com	5401 5457	4166 4272	1108 1077	127 108	77.13 % 78.28 %	20.51 % 19.74 %	2.35 % 1.98 %
Yandex Mail	5092 5191	3824 3973	1145 1105	123 113	75.10 % 76.54 %	22.49 % 21.29 %	2.42 % 2.18 %
GMX Mail	5484 5530	4057 4219	1286 1193	141 118	73.98 % 76.29 %	23.45 % 21.57 %	2.57 % 2.13 %
Zoho Mail	5486 5361	4284 4231	1080 1019	122 111	78.09 % 78.92 %	19.69 % 19.01 %	2.22 % 2.07 %
ProtonMail	5579 5510	4382 4373	1060 1013	137 124	78.54 % 79.36 %	19.00 % 18.38 %	2.46 % 2.25 %
Custom Mail	5597 5357	4431 4305	1031 943	135 109	79.17 % 80.36 %	18.42 % 17.60 %	2.41 % 2.03 %
iCloud Mail	5354 5307	3900 3913	1331 1280	123 114	72.84 % 73.73 %	24.86 % 24.12 %	2.30 % 2.15 %
Tuta	5472 5470	4303 4325	1042 1028	127 117	78.64 % 79.07 %	19.04 % 18.79 %	2.32 % 2.14 %
Juno.com	5595 5437	4386 4363	1072 959	137 115	78.39 % 80.25 %	19.16 % 17.64 %	2.45 % 2.12 %
Mailfence	5468 5424	4266 4317	1073 989	129 118	78.02 % 79.59 %	19.62 % 18.23 %	2.36 % 2.18 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.