Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 64.477	49.689 50.429	13.800 12.942	1.670 1.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 78.21 %	21.26 % 20.07 %	2.57 % 2.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 5276	3811 4149	1061 1052	128 110	76.31 % 78.64 %	21.25 % 19.94 %	2.56 % 2.08 %
Elektronics	5159 5059	3964 3912	1067 1052	128 101	76.84 % 77.33 %	20.68 % 20.79 %	2.48 % 2.00 %
Entertainment	5010 4903	3792 3828	1110 974	124 96	75.69 % 78.07 %	22.16 % 19.87 %	2.48 % 1.96 %
Cosmetics & Beauty	5052 5043	3924 3986	1006 978	122 99	77.67 % 79.04 %	19.91 % 19.39 %	2.41 % 1.96 %
Food & Drink	4924 5077	3780 3955	1043 1032	129 100	76.77 % 77.90 %	21.18 % 20.33 %	2.62 % 1.97 %
Home & Garden	4882 4976	3711 3870	1064 1039	128 102	76.01 % 77.77 %	21.79 % 20.88 %	2.62 % 2.05 %
Finance	4858 4986	3873 4017	887 880	118 112	79.72 % 80.57 %	18.26 % 17.65 %	2.43 % 2.25 %
Health	5122 4821	4084 3930	942 809	133 99	79.73 % 81.52 %	18.39 % 16.78 %	2.60 % 2.05 %
Pets	4882 4871	3699 3791	1087 989	119 104	75.77 % 77.83 %	22.27 % 20.30 %	2.44 % 2.14 %
Sport & Fitness	5019 5025	3821 3882	1068 1043	141 102	76.13 % 77.25 %	21.28 % 20.76 %	2.81 % 2.03 %
Job & Career	4998 4737	3714 3630	1188 1038	126 99	74.31 % 76.63 %	23.77 % 21.91 %	2.52 % 2.09 %
Dating	4914 4843	3579 3620	1246 1131	135 103	72.83 % 74.75 %	25.36 % 23.35 %	2.75 % 2.13 %
Other	5092 4860	3937 3859	1031 925	139 93	77.32 % 79.40 %	20.25 % 19.03 %	2.73 % 1.91 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4420	3375 3303	1136 1041	118 88	73.12 % 74.73 %	24.61 % 23.55 %	2.56 % 1.99 %
Outlook Mail	4645 4609	3491 3515	1036 1024	122 97	75.16 % 76.26 %	22.30 % 22.22 %	2.63 % 2.10 %
Yahoo Mail	4706 4760	3590 3672	1030 986	121 95	76.29 % 77.14 %	21.89 % 20.71 %	2.57 % 2.00 %
AOL Mail	4735 4801	3592 3696	1037 1022	120 98	75.86 % 76.98 %	21.90 % 21.29 %	2.53 % 2.04 %
Mail.com	4742 4635	3714 3660	937 882	121 90	78.32 % 78.96 %	19.76 % 19.03 %	2.55 % 1.94 %
Yandex Mail	4520 4526	3462 3511	971 948	109 92	76.59 % 77.57 %	21.48 % 20.95 %	2.41 % 2.03 %
GMX Mail	4762 4596	3549 3528	1116 984	125 87	74.53 % 76.76 %	23.44 % 21.41 %	2.62 % 1.89 %
Zoho Mail	4686 4783	3661 3837	913 874	117 99	78.13 % 80.22 %	19.48 % 18.27 %	2.50 % 2.07 %
ProtonMail	4634 4756	3637 3820	900 873	124 106	78.49 % 80.32 %	19.42 % 18.36 %	2.68 % 2.23 %
Custom Mail	4675 4613	3676 3739	887 809	124 94	78.63 % 81.05 %	18.97 % 17.54 %	2.65 % 2.04 %
iCloud Mail	4739 4633	3482 3481	1163 1072	125 96	73.48 % 75.13 %	24.54 % 23.14 %	2.64 % 2.07 %
Tuta	4655 4744	3644 3772	911 887	120 97	78.28 % 79.51 %	19.57 % 18.70 %	2.58 % 2.04 %
Juno.com	4848 4898	3779 3932	959 875	122 106	77.95 % 80.28 %	19.78 % 17.86 %	2.52 % 2.16 %
Mailfence	3943 3703	3037 2963	804 665	102 75	77.02 % 80.02 %	20.39 % 17.96 %	2.59 % 2.03 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.