Moosend and CampaignMonitor Email Deliverability Comparison

Moosend

CampaignMonitor

In this comparison, the deliverability of Moosend and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 63.889	49.619 50.007	13.190 12.907	1.603 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 78.27 %	20.63 % 20.20 %	2.51 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 5227	3854 4110	1013 1055	125 115	77.72 % 78.63 %	20.43 % 20.18 %	2.52 % 2.20 %
Elektronics	5005 5047	3876 3909	1015 1037	126 107	77.44 % 77.45 %	20.28 % 20.55 %	2.52 % 2.12 %
Entertainment	4920 4880	3794 3801	1042 959	118 101	77.11 % 77.89 %	21.18 % 19.65 %	2.40 % 2.07 %
Cosmetics & Beauty	4883 4956	3842 3932	948 968	116 105	78.68 % 79.34 %	19.41 % 19.53 %	2.38 % 2.12 %
Food & Drink	4891 4941	3809 3836	1015 1023	124 106	77.88 % 77.64 %	20.75 % 20.70 %	2.54 % 2.15 %
Home & Garden	4858 4849	3750 3782	1017 1024	124 108	77.19 % 78.00 %	20.93 % 21.12 %	2.55 % 2.23 %
Finance	4828 4989	3872 4007	882 914	113 116	80.20 % 80.32 %	18.27 % 18.32 %	2.34 % 2.33 %
Health	5053 4749	4051 3852	922 833	121 105	80.17 % 81.11 %	18.25 % 17.54 %	2.39 % 2.21 %
Pets	4835 4871	3722 3794	1049 1001	115 112	76.98 % 77.89 %	21.70 % 20.55 %	2.38 % 2.30 %
Sport & Fitness	4897 5068	3774 3929	1009 1047	137 108	77.07 % 77.53 %	20.60 % 20.66 %	2.80 % 2.13 %
Job & Career	4903 4707	3725 3617	1101 1015	124 107	75.97 % 76.84 %	22.46 % 21.56 %	2.53 % 2.27 %
Dating	4825 4857	3589 3680	1159 1104	128 111	74.38 % 75.77 %	24.02 % 22.73 %	2.65 % 2.29 %
Other	5072 4748	3961 3758	1018 927	132 99	78.10 % 79.15 %	20.07 % 19.52 %	2.60 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4456	3484 3380	1085 1011	115 96	74.72 % 75.85 %	23.27 % 22.69 %	2.47 % 2.15 %
Outlook Mail	4677 4614	3579 3544	1014 1000	119 108	76.52 % 76.81 %	21.68 % 21.67 %	2.54 % 2.34 %
Yahoo Mail	4685 4702	3631 3633	986 965	117 101	77.50 % 77.26 %	21.05 % 20.52 %	2.50 % 2.15 %
AOL Mail	4701 4805	3625 3702	987 1019	119 105	77.11 % 77.04 %	21.00 % 21.21 %	2.53 % 2.19 %
Mail.com	4663 4686	3694 3685	897 921	114 95	79.22 % 78.64 %	19.24 % 19.65 %	2.44 % 2.03 %
Yandex Mail	4530 4614	3529 3602	935 971	105 98	77.90 % 78.07 %	20.64 % 21.04 %	2.32 % 2.12 %
GMX Mail	4810 4668	3657 3609	1059 973	122 97	76.03 % 77.31 %	22.02 % 20.84 %	2.54 % 2.08 %
Zoho Mail	4709 4755	3709 3801	900 894	114 104	78.76 % 79.94 %	19.11 % 18.80 %	2.42 % 2.19 %
ProtonMail	4591 4645	3632 3715	883 880	119 106	79.11 % 79.98 %	19.23 % 18.95 %	2.59 % 2.28 %
Custom Mail	4572 4689	3627 3784	862 846	119 101	79.33 % 80.70 %	18.85 % 18.04 %	2.60 % 2.15 %
iCloud Mail	4670 4709	3499 3565	1116 1068	122 107	74.93 % 75.71 %	23.90 % 22.68 %	2.61 % 2.27 %
Tuta	4800 4776	3815 3789	932 916	118 104	79.48 % 79.33 %	19.42 % 19.18 %	2.46 % 2.18 %
Juno.com	4718 4787	3703 3838	913 885	116 113	78.49 % 80.18 %	19.35 % 18.49 %	2.46 % 2.36 %
Mailfence	3140 2983	2435 2360	621 558	84 65	77.55 % 79.11 %	19.78 % 18.71 %	2.68 % 2.18 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.