CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 64.906	50.429 49.689	12.942 13.800	1.320 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 76.56 %	20.07 % 21.26 %	2.05 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4994	4149 3811	1052 1061	110 128	78.64 % 76.31 %	19.94 % 21.25 %	2.08 % 2.56 %
Elektronics	5059 5159	3912 3964	1052 1067	101 128	77.33 % 76.84 %	20.79 % 20.68 %	2.00 % 2.48 %
Entertainment	4903 5010	3828 3792	974 1110	96 124	78.07 % 75.69 %	19.87 % 22.16 %	1.96 % 2.48 %
Cosmetics & Beauty	5043 5052	3986 3924	978 1006	99 122	79.04 % 77.67 %	19.39 % 19.91 %	1.96 % 2.41 %
Food & Drink	5077 4924	3955 3780	1032 1043	100 129	77.90 % 76.77 %	20.33 % 21.18 %	1.97 % 2.62 %
Home & Garden	4976 4882	3870 3711	1039 1064	102 128	77.77 % 76.01 %	20.88 % 21.79 %	2.05 % 2.62 %
Finance	4986 4858	4017 3873	880 887	112 118	80.57 % 79.72 %	17.65 % 18.26 %	2.25 % 2.43 %
Health	4821 5122	3930 4084	809 942	99 133	81.52 % 79.73 %	16.78 % 18.39 %	2.05 % 2.60 %
Pets	4871 4882	3791 3699	989 1087	104 119	77.83 % 75.77 %	20.30 % 22.27 %	2.14 % 2.44 %
Sport & Fitness	5025 5019	3882 3821	1043 1068	102 141	77.25 % 76.13 %	20.76 % 21.28 %	2.03 % 2.81 %
Job & Career	4737 4998	3630 3714	1038 1188	99 126	76.63 % 74.31 %	21.91 % 23.77 %	2.09 % 2.52 %
Dating	4843 4914	3620 3579	1131 1246	103 135	74.75 % 72.83 %	23.35 % 25.36 %	2.13 % 2.75 %
Other	4860 5092	3859 3937	925 1031	93 139	79.40 % 77.32 %	19.03 % 20.25 %	1.91 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4616	3303 3375	1041 1136	88 118	74.73 % 73.12 %	23.55 % 24.61 %	1.99 % 2.56 %
Outlook Mail	4609 4645	3515 3491	1024 1036	97 122	76.26 % 75.16 %	22.22 % 22.30 %	2.10 % 2.63 %
Yahoo Mail	4760 4706	3672 3590	986 1030	95 121	77.14 % 76.29 %	20.71 % 21.89 %	2.00 % 2.57 %
AOL Mail	4801 4735	3696 3592	1022 1037	98 120	76.98 % 75.86 %	21.29 % 21.90 %	2.04 % 2.53 %
Mail.com	4635 4742	3660 3714	882 937	90 121	78.96 % 78.32 %	19.03 % 19.76 %	1.94 % 2.55 %
Yandex Mail	4526 4520	3511 3462	948 971	92 109	77.57 % 76.59 %	20.95 % 21.48 %	2.03 % 2.41 %
GMX Mail	4596 4762	3528 3549	984 1116	87 125	76.76 % 74.53 %	21.41 % 23.44 %	1.89 % 2.62 %
Zoho Mail	4783 4686	3837 3661	874 913	99 117	80.22 % 78.13 %	18.27 % 19.48 %	2.07 % 2.50 %
ProtonMail	4756 4634	3820 3637	873 900	106 124	80.32 % 78.49 %	18.36 % 19.42 %	2.23 % 2.68 %
Custom Mail	4613 4675	3739 3676	809 887	94 124	81.05 % 78.63 %	17.54 % 18.97 %	2.04 % 2.65 %
iCloud Mail	4633 4739	3481 3482	1072 1163	96 125	75.13 % 73.48 %	23.14 % 24.54 %	2.07 % 2.64 %
Tuta	4744 4655	3772 3644	887 911	97 120	79.51 % 78.28 %	18.70 % 19.57 %	2.04 % 2.58 %
Juno.com	4898 4848	3932 3779	875 959	106 122	80.28 % 77.95 %	17.86 % 19.78 %	2.16 % 2.52 %
Mailfence	3703 3943	2963 3037	665 804	75 102	80.02 % 77.02 %	17.96 % 20.39 %	2.03 % 2.59 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.