CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.339 65.471	50.366 50.135	13.501 13.817	1.472 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.08 % 76.58 %	20.66 % 21.10 %	2.25 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5201	3936 3969	1045 1120	117 112	77.21 % 76.31 %	20.50 % 21.53 %	2.30 % 2.15 %
Elektronics	5252 4968	3997 3863	1133 990	122 115	76.10 % 77.76 %	21.57 % 19.93 %	2.32 % 2.31 %
Entertainment	5057 5305	3882 4035	1060 1151	115 119	76.76 % 76.06 %	20.96 % 21.70 %	2.27 % 2.24 %
Cosmetics & Beauty	5163 5099	4022 3911	1031 1073	110 115	77.90 % 76.70 %	19.97 % 21.04 %	2.13 % 2.26 %
Food & Drink	5178 4881	3975 3727	1092 1038	111 116	76.77 % 76.36 %	21.09 % 21.27 %	2.14 % 2.38 %
Home & Garden	4964 5015	3808 3816	1047 1083	109 116	76.71 % 76.09 %	21.09 % 21.60 %	2.20 % 2.31 %
Finance	4867 5067	3876 4061	873 886	118 120	79.64 % 80.15 %	17.94 % 17.49 %	2.42 % 2.37 %
Health	4930 5033	3982 4026	833 887	115 120	80.77 % 79.99 %	16.90 % 17.62 %	2.33 % 2.38 %
Pets	5009 5019	3870 3810	1027 1099	112 110	77.26 % 75.91 %	20.50 % 21.90 %	2.24 % 2.19 %
Sport & Fitness	4920 4991	3742 3809	1062 1059	116 123	76.06 % 76.32 %	21.59 % 21.22 %	2.36 % 2.46 %
Job & Career	5089 4973	3822 3680	1151 1184	116 109	75.10 % 74.00 %	22.62 % 23.81 %	2.28 % 2.19 %
Dating	4946 4924	3594 3546	1244 1265	108 113	72.66 % 72.01 %	25.15 % 25.69 %	2.18 % 2.29 %
Other	4866 4995	3860 3882	903 982	103 131	79.33 % 77.72 %	18.56 % 19.66 %	2.12 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4704 4653	3413 3376	1183 1166	108 111	72.56 % 72.56 %	25.15 % 25.06 %	2.30 % 2.39 %
Outlook Mail	4728 4680	3558 3473	1065 1091	105 116	75.25 % 74.21 %	22.53 % 23.31 %	2.22 % 2.48 %
Yahoo Mail	4635 4693	3547 3572	977 1005	111 116	76.53 % 76.11 %	21.08 % 21.41 %	2.39 % 2.47 %
AOL Mail	4696 4707	3580 3560	1010 1042	106 105	76.24 % 75.63 %	21.51 % 22.14 %	2.26 % 2.23 %
Mail.com	4712 4653	3676 3606	937 945	99 102	78.01 % 77.50 %	19.89 % 20.31 %	2.10 % 2.19 %
Yandex Mail	4453 4390	3396 3311	952 975	105 104	76.26 % 75.42 %	21.38 % 22.21 %	2.36 % 2.37 %
GMX Mail	4748 4707	3611 3490	1033 1096	104 121	76.05 % 74.14 %	21.76 % 23.28 %	2.19 % 2.57 %
Zoho Mail	4633 4695	3638 3688	895 907	100 100	78.52 % 78.55 %	19.32 % 19.32 %	2.16 % 2.13 %
ProtonMail	4772 4748	3761 3746	898 891	113 111	78.81 % 78.90 %	18.82 % 18.77 %	2.37 % 2.34 %
Custom Mail	4670 4791	3732 3802	836 878	102 111	79.91 % 79.36 %	17.90 % 18.33 %	2.18 % 2.32 %
iCloud Mail	4629 4647	3392 3377	1134 1166	103 104	73.28 % 72.67 %	24.50 % 25.09 %	2.23 % 2.24 %
Tuta	4696 4662	3688 3690	900 869	108 103	78.53 % 79.15 %	19.17 % 18.64 %	2.30 % 2.21 %
Juno.com	4658 4784	3720 3786	835 889	103 109	79.86 % 79.14 %	17.93 % 18.58 %	2.21 % 2.28 %
Mailfence	4605 4661	3654 3658	846 897	105 106	79.35 % 78.48 %	18.37 % 19.24 %	2.28 % 2.27 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.