CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.162 76.293	58.907 59.235	15.592 15.451	1.663 1.607

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.34 % 77.64 %	20.47 % 20.25 %	2.18 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5925 6072	4584 4687	1216 1252	125 133	77.37 % 77.19 %	20.52 % 20.62 %	2.11 % 2.19 %
Elektronics	5732 5802	4416 4538	1197 1137	119 127	77.04 % 78.21 %	20.88 % 19.60 %	2.08 % 2.19 %
Entertainment	5825 5937	4475 4582	1215 1233	135 122	76.82 % 77.18 %	20.86 % 20.77 %	2.32 % 2.05 %
Cosmetics & Beauty	5804 5813	4515 4553	1158 1135	131 125	77.79 % 78.32 %	19.95 % 19.53 %	2.26 % 2.15 %
Food & Drink	5830 5845	4464 4500	1238 1229	128 116	76.57 % 76.99 %	21.23 % 21.03 %	2.20 % 1.98 %
Home & Garden	5930 5705	4587 4400	1220 1191	123 114	77.35 % 77.13 %	20.57 % 20.88 %	2.07 % 2.00 %
Finance	5659 6010	4584 4857	946 1031	129 122	81.00 % 80.82 %	16.72 % 17.15 %	2.28 % 2.03 %
Health	5828 6029	4727 4886	972 1014	129 129	81.11 % 81.04 %	16.68 % 16.82 %	2.21 % 2.14 %
Pets	5943 5807	4596 4459	1221 1232	126 116	77.33 % 76.79 %	20.55 % 21.22 %	2.12 % 2.00 %
Sport & Fitness	5927 5779	4548 4477	1254 1175	125 127	76.73 % 77.47 %	21.16 % 20.33 %	2.11 % 2.20 %
Job & Career	6052 5844	4538 4420	1379 1301	135 123	74.98 % 75.63 %	22.79 % 22.26 %	2.23 % 2.10 %
Dating	5957 5741	4323 4203	1505 1412	129 126	72.57 % 73.21 %	25.26 % 24.60 %	2.17 % 2.19 %
Other	5750 5909	4550 4673	1071 1109	129 127	79.13 % 79.08 %	18.63 % 18.77 %	2.24 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5579 5391	4096 3994	1361 1275	122 122	73.42 % 74.09 %	24.40 % 23.65 %	2.19 % 2.26 %
Outlook Mail	5504 5586	4167 4245	1220 1230	117 111	75.71 % 75.99 %	22.17 % 22.02 %	2.13 % 1.99 %
Yahoo Mail	5397 5515	4143 4257	1133 1143	121 115	76.76 % 77.19 %	20.99 % 20.73 %	2.24 % 2.09 %
AOL Mail	5275 5475	4044 4209	1116 1157	115 109	76.66 % 76.88 %	21.16 % 21.13 %	2.18 % 1.99 %
Mail.com	5383 5346	4213 4203	1058 1033	112 110	78.26 % 78.62 %	19.65 % 19.32 %	2.08 % 2.06 %
Yandex Mail	5288 5171	4022 3971	1157 1091	109 109	76.06 % 76.79 %	21.88 % 21.10 %	2.06 % 2.11 %
GMX Mail	5572 5357	4272 4063	1174 1182	126 112	76.67 % 75.84 %	21.07 % 22.06 %	2.26 % 2.09 %
Zoho Mail	5385 5340	4242 4209	1025 1025	118 106	78.77 % 78.82 %	19.03 % 19.19 %	2.19 % 1.99 %
ProtonMail	5356 5631	4214 4473	1022 1031	120 127	78.68 % 79.44 %	19.08 % 18.31 %	2.24 % 2.26 %
Custom Mail	5499 5567	4427 4461	954 980	118 126	80.51 % 80.13 %	17.35 % 17.60 %	2.15 % 2.26 %
iCloud Mail	5432 5355	3998 3956	1316 1290	118 109	73.60 % 73.87 %	24.23 % 24.09 %	2.17 % 2.04 %
Tuta	5521 5478	4353 4370	1047 998	121 110	78.84 % 79.77 %	18.96 % 18.22 %	2.19 % 2.01 %
Juno.com	5500 5467	4389 4329	994 1015	117 123	79.80 % 79.18 %	18.07 % 18.57 %	2.13 % 2.25 %
Mailfence	5471 5614	4327 4495	1015 1001	129 118	79.09 % 80.07 %	18.55 % 17.83 %	2.36 % 2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.