CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.406	50.958 49.964	13.015 13.921	1.320 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.39 %	19.93 % 21.28 %	2.02 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5206	3919 3990	994 1101	107 115	78.07 % 76.64 %	19.80 % 21.15 %	2.13 % 2.21 %
Elektronics	5236 5003	4051 3865	1073 1023	112 115	77.37 % 77.25 %	20.49 % 20.45 %	2.14 % 2.30 %
Entertainment	5088 5232	3969 3950	1014 1168	105 114	78.01 % 75.50 %	19.93 % 22.32 %	2.06 % 2.18 %
Cosmetics & Beauty	5233 5109	4143 3939	992 1052	98 118	79.17 % 77.10 %	18.96 % 20.59 %	1.87 % 2.31 %
Food & Drink	5174 4911	4021 3752	1056 1037	97 122	77.72 % 76.40 %	20.41 % 21.12 %	1.87 % 2.48 %
Home & Garden	4985 4929	3871 3741	1017 1073	97 115	77.65 % 75.90 %	20.40 % 21.77 %	1.95 % 2.33 %
Finance	4989 4969	4025 3982	856 876	108 111	80.68 % 80.14 %	17.16 % 17.63 %	2.16 % 2.23 %
Health	4911 5005	4017 3993	785 898	109 114	81.80 % 79.78 %	15.98 % 17.94 %	2.22 % 2.28 %
Pets	4962 5013	3860 3795	1005 1107	97 111	77.79 % 75.70 %	20.25 % 22.08 %	1.95 % 2.21 %
Sport & Fitness	4982 4998	3844 3796	1032 1074	106 128	77.16 % 75.95 %	20.71 % 21.49 %	2.13 % 2.56 %
Job & Career	4950 4995	3752 3666	1099 1215	99 114	75.80 % 73.39 %	22.20 % 24.32 %	2.00 % 2.28 %
Dating	4948 4979	3642 3573	1213 1292	93 114	73.61 % 71.76 %	24.51 % 25.95 %	1.88 % 2.29 %
Other	4815 5057	3844 3922	879 1005	92 130	79.83 % 77.56 %	18.26 % 19.87 %	1.91 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4625	3433 3345	1120 1168	96 112	73.84 % 72.32 %	24.09 % 25.25 %	2.06 % 2.42 %
Outlook Mail	4767 4646	3618 3434	1052 1098	97 114	75.90 % 73.91 %	22.07 % 23.63 %	2.03 % 2.45 %
Yahoo Mail	4593 4756	3558 3614	940 1025	95 117	77.47 % 75.99 %	20.47 % 21.55 %	2.07 % 2.46 %
AOL Mail	4641 4754	3583 3578	966 1069	92 107	77.20 % 75.26 %	20.81 % 22.49 %	1.98 % 2.25 %
Mail.com	4691 4588	3707 3537	892 954	92 97	79.02 % 77.09 %	19.02 % 20.79 %	1.96 % 2.11 %
Yandex Mail	4491 4481	3462 3391	934 989	95 101	77.09 % 75.68 %	20.80 % 22.07 %	2.12 % 2.25 %
GMX Mail	4708 4640	3600 3420	1017 1104	91 116	76.47 % 73.71 %	21.60 % 23.79 %	1.93 % 2.50 %
Zoho Mail	4719 4697	3752 3693	874 902	93 102	79.51 % 78.62 %	18.52 % 19.20 %	1.97 % 2.17 %
ProtonMail	4715 4783	3769 3782	845 886	101 115	79.94 % 79.07 %	17.92 % 18.52 %	2.14 % 2.40 %
Custom Mail	4723 4768	3829 3758	804 895	90 115	81.07 % 78.82 %	17.02 % 18.77 %	1.91 % 2.41 %
iCloud Mail	4569 4751	3396 3455	1081 1183	92 113	74.33 % 72.72 %	23.66 % 24.90 %	2.01 % 2.38 %
Tuta	4713 4572	3749 3614	868 858	96 100	79.55 % 79.05 %	18.42 % 18.77 %	2.04 % 2.19 %
Juno.com	4754 4707	3830 3707	827 897	97 103	80.56 % 78.76 %	17.40 % 19.06 %	2.04 % 2.19 %
Mailfence	4560 4638	3672 3636	795 893	93 109	80.53 % 78.40 %	17.43 % 19.25 %	2.04 % 2.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.