CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 454.924	366.193 357.605	75.786 81.972	13.427 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 78.61 %	16.64 % 18.02 %	2.95 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35361	29205 28893	4864 5445	870 1023	83.59 % 81.71 %	13.92 % 15.40 %	2.49 % 2.89 %
Elektronics	35147 34567	28512 27443	5651 6035	984 1089	81.12 % 79.39 %	16.08 % 17.46 %	2.80 % 3.15 %
Entertainment	35195 34541	28297 27115	5918 6226	980 1200	80.40 % 78.50 %	16.81 % 18.02 %	2.78 % 3.47 %
Cosmetics & Beauty	35045 35212	28025 27615	5954 6404	1066 1193	79.97 % 78.42 %	16.99 % 18.19 %	3.04 % 3.39 %
Food & Drink	35461 34640	29512 28249	5019 5346	930 1045	83.22 % 81.55 %	14.15 % 15.43 %	2.62 % 3.02 %
Home & Garden	34926 35248	29134 28718	4881 5425	911 1105	83.42 % 81.47 %	13.98 % 15.39 %	2.61 % 3.13 %
Finance	34823 34992	26851 26360	6798 7281	1174 1351	77.11 % 75.33 %	19.52 % 20.81 %	3.37 % 3.86 %
Health	35153 35435	27450 26934	6583 7222	1120 1279	78.09 % 76.01 %	18.73 % 20.38 %	3.19 % 3.61 %
Pets	35131 34926	28883 28214	5226 5607	1022 1105	82.22 % 80.78 %	14.88 % 16.05 %	2.91 % 3.16 %
Sport & Fitness	35095 34569	27846 26823	6131 6524	1118 1222	79.34 % 77.59 %	17.47 % 18.87 %	3.19 % 3.53 %
Job & Career	34637 35339	27145 27092	6336 6923	1156 1324	78.37 % 76.66 %	18.29 % 19.59 %	3.34 % 3.75 %
Dating	35011 35225	26631 26041	7286 7905	1094 1279	76.06 % 73.93 %	20.81 % 22.44 %	3.12 % 3.63 %
Other	34843 34869	28702 28108	5139 5629	1002 1132	82.38 % 80.61 %	14.75 % 16.14 %	2.88 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44145	34102 33115	8918 9357	1499 1673	76.60 % 75.01 %	20.03 % 21.20 %	3.37 % 3.79 %
Outlook Mail	43939 44903	34244 34051	8259 9147	1436 1705	77.94 % 75.83 %	18.80 % 20.37 %	3.27 % 3.80 %
Yahoo Mail	44257 44295	35436 34667	7512 8124	1309 1504	80.07 % 78.26 %	16.97 % 18.34 %	2.96 % 3.40 %
AOL Mail	43721 44101	34967 34488	7405 8096	1349 1517	79.98 % 78.20 %	16.94 % 18.36 %	3.09 % 3.44 %
Mail.com	44009 43807	35835 34781	6962 7554	1212 1472	81.43 % 79.40 %	15.82 % 17.24 %	2.75 % 3.36 %
Yandex Mail	44226 44150	34727 33908	8045 8641	1454 1601	78.52 % 76.80 %	18.19 % 19.57 %	3.29 % 3.63 %
GMX Mail	43598 44071	35325 34974	7056 7730	1217 1367	81.02 % 79.36 %	16.18 % 17.54 %	2.79 % 3.10 %
Zoho Mail	44406 43998	36406 35298	6803 7363	1197 1337	81.98 % 80.23 %	15.32 % 16.73 %	2.70 % 3.04 %
ProtonMail	44795 43613	36818 35122	6845 7187	1132 1304	82.19 % 80.53 %	15.28 % 16.48 %	2.53 % 2.99 %
Custom Mail	43586 43433	36319 35403	6146 6747	1121 1283	83.33 % 81.51 %	14.10 % 15.53 %	2.57 % 2.95 %
iCloud Mail	4768 4910	3751 3783	784 866	233 261	78.67 % 77.05 %	16.44 % 17.64 %	4.89 % 5.32 %
Tuta	4907 4781	4215 4015	558 601	134 165	85.90 % 83.98 %	11.37 % 12.57 %	2.73 % 3.45 %
Juno.com	4675 4717	4048 4000	493 559	134 158	86.59 % 84.80 %	10.55 % 11.85 %	2.87 % 3.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.