CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.157 65.742	50.620 50.350	13.164 13.919	1.373 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.69 % 76.59 %	20.20 % 21.17 %	2.11 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5234 5181	4058 3982	1066 1089	110 110	77.53 % 76.86 %	20.37 % 21.02 %	2.10 % 2.12 %
Elektronics	5245 5074	4033 3919	1099 1041	113 114	76.89 % 77.24 %	20.95 % 20.52 %	2.15 % 2.25 %
Entertainment	4996 5262	3890 3970	1000 1178	106 114	77.86 % 75.45 %	20.02 % 22.39 %	2.12 % 2.17 %
Cosmetics & Beauty	5215 5193	4117 4022	994 1060	104 111	78.95 % 77.45 %	19.06 % 20.41 %	1.99 % 2.14 %
Food & Drink	5079 4870	3943 3735	1037 1020	99 115	77.63 % 76.69 %	20.42 % 20.94 %	1.95 % 2.36 %
Home & Garden	4911 4930	3780 3756	1028 1069	103 105	76.97 % 76.19 %	20.93 % 21.68 %	2.10 % 2.13 %
Finance	4978 4984	3998 4000	864 876	116 108	80.31 % 80.26 %	17.36 % 17.58 %	2.33 % 2.17 %
Health	4835 5074	3943 4074	781 885	111 115	81.55 % 80.29 %	16.15 % 17.44 %	2.30 % 2.27 %
Pets	4925 4988	3814 3787	1006 1091	105 110	77.44 % 75.92 %	20.43 % 21.87 %	2.13 % 2.21 %
Sport & Fitness	5055 5036	3875 3820	1074 1095	106 121	76.66 % 75.85 %	21.25 % 21.74 %	2.10 % 2.40 %
Job & Career	4878 5089	3685 3741	1091 1236	102 112	75.54 % 73.51 %	22.37 % 24.29 %	2.09 % 2.20 %
Dating	4951 4895	3633 3525	1219 1259	99 111	73.38 % 72.01 %	24.62 % 25.72 %	2.00 % 2.27 %
Other	4855 5166	3851 4019	905 1020	99 127	79.32 % 77.80 %	18.64 % 19.74 %	2.04 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4510 4635	3297 3364	1115 1166	98 105	73.10 % 72.58 %	24.72 % 25.16 %	2.17 % 2.27 %
Outlook Mail	4653 4666	3507 3473	1042 1085	104 108	75.37 % 74.43 %	22.39 % 23.25 %	2.24 % 2.31 %
Yahoo Mail	4653 4760	3586 3625	973 1023	94 112	77.07 % 76.16 %	20.91 % 21.49 %	2.02 % 2.35 %
AOL Mail	4734 4670	3634 3530	1000 1038	100 102	76.76 % 75.59 %	21.12 % 22.23 %	2.11 % 2.18 %
Mail.com	4675 4753	3698 3685	878 968	99 100	79.10 % 77.53 %	18.78 % 20.37 %	2.12 % 2.10 %
Yandex Mail	4462 4536	3429 3435	938 1003	95 98	76.85 % 75.73 %	21.02 % 22.11 %	2.13 % 2.16 %
GMX Mail	4700 4724	3578 3494	1028 1119	94 111	76.13 % 73.96 %	21.87 % 23.69 %	2.00 % 2.35 %
Zoho Mail	4773 4757	3783 3739	887 913	103 105	79.26 % 78.60 %	18.58 % 19.19 %	2.16 % 2.21 %
ProtonMail	4685 4708	3736 3713	842 889	107 106	79.74 % 78.87 %	17.97 % 18.88 %	2.28 % 2.25 %
Custom Mail	4629 4683	3735 3707	804 866	90 110	80.69 % 79.16 %	17.37 % 18.49 %	1.94 % 2.35 %
iCloud Mail	4548 4780	3373 3477	1082 1190	93 113	74.16 % 72.74 %	23.79 % 24.90 %	2.04 % 2.36 %
Tuta	4779 4663	3784 3705	896 861	99 97	79.18 % 79.46 %	18.75 % 18.46 %	2.07 % 2.08 %
Juno.com	4816 4742	3857 3734	856 906	103 102	80.09 % 78.74 %	17.77 % 19.11 %	2.14 % 2.15 %
Mailfence	4540 4665	3623 3669	823 892	94 104	79.80 % 78.65 %	18.13 % 19.12 %	2.07 % 2.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.