CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 463.670	373.355 364.849	76.993 83.151	13.733 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 78.69 %	16.59 % 17.93 %	2.96 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 36105	29781 29525	4945 5534	897 1046	83.60 % 81.78 %	13.88 % 15.33 %	2.52 % 2.90 %
Elektronics	35767 35297	29028 28052	5730 6128	1009 1117	81.16 % 79.47 %	16.02 % 17.36 %	2.82 % 3.16 %
Entertainment	35821 35160	28808 27633	6008 6308	1005 1219	80.42 % 78.59 %	16.77 % 17.94 %	2.81 % 3.47 %
Cosmetics & Beauty	35706 35861	28569 28153	6047 6493	1090 1215	80.01 % 78.51 %	16.94 % 18.11 %	3.05 % 3.39 %
Food & Drink	36169 35256	30110 28772	5105 5415	954 1069	83.25 % 81.61 %	14.11 % 15.36 %	2.64 % 3.03 %
Home & Garden	35559 35873	29674 29247	4957 5498	928 1128	83.45 % 81.53 %	13.94 % 15.33 %	2.61 % 3.14 %
Finance	35538 35665	27428 26894	6914 7388	1196 1383	77.18 % 75.41 %	19.46 % 20.71 %	3.37 % 3.88 %
Health	35835 36118	28002 27504	6684 7319	1149 1295	78.14 % 76.15 %	18.65 % 20.26 %	3.21 % 3.59 %
Pets	35802 35598	29440 28773	5315 5688	1047 1137	82.23 % 80.83 %	14.85 % 15.98 %	2.92 % 3.19 %
Sport & Fitness	35733 35233	28361 27364	6227 6621	1145 1248	79.37 % 77.67 %	17.43 % 18.79 %	3.20 % 3.54 %
Job & Career	35319 35999	27703 27619	6443 7025	1173 1355	78.44 % 76.72 %	18.24 % 19.51 %	3.32 % 3.76 %
Dating	35660 35905	27157 26593	7389 8010	1114 1302	76.16 % 74.06 %	20.72 % 22.31 %	3.12 % 3.63 %
Other	35549 35600	29294 28720	5229 5724	1026 1156	82.40 % 80.67 %	14.71 % 16.08 %	2.89 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44817	34608 33631	9034 9477	1521 1709	76.63 % 75.04 %	20.00 % 21.15 %	3.37 % 3.81 %
Outlook Mail	44645 45610	34812 34632	8371 9251	1462 1727	77.98 % 75.93 %	18.75 % 20.28 %	3.27 % 3.79 %
Yahoo Mail	44880 44985	35946 35236	7602 8219	1332 1530	80.09 % 78.33 %	16.94 % 18.27 %	2.97 % 3.40 %
AOL Mail	44385 44778	35519 35035	7496 8190	1370 1553	80.02 % 78.24 %	16.89 % 18.29 %	3.09 % 3.47 %
Mail.com	44707 44488	36411 35355	7052 7644	1244 1489	81.44 % 79.47 %	15.77 % 17.18 %	2.78 % 3.35 %
Yandex Mail	44914 44826	35290 34456	8152 8742	1472 1628	78.57 % 76.87 %	18.15 % 19.50 %	3.28 % 3.63 %
GMX Mail	44247 44766	35877 35554	7137 7818	1233 1394	81.08 % 79.42 %	16.13 % 17.46 %	2.79 % 3.11 %
Zoho Mail	45051 44624	36950 35824	6880 7439	1221 1361	82.02 % 80.28 %	15.27 % 16.67 %	2.71 % 3.05 %
ProtonMail	45465 44287	37389 35703	6923 7258	1153 1326	82.24 % 80.62 %	15.23 % 16.39 %	2.54 % 2.99 %
Custom Mail	44259 44115	36897 35978	6226 6825	1136 1312	83.37 % 81.56 %	14.07 % 15.47 %	2.57 % 2.97 %
iCloud Mail	5457 5530	4283 4279	907 973	267 278	78.49 % 77.38 %	16.62 % 17.59 %	4.89 % 5.03 %
Tuta	5594 5470	4785 4605	644 683	165 182	85.54 % 84.19 %	11.51 % 12.49 %	2.95 % 3.33 %
Juno.com	5314 5374	4588 4561	569 632	157 181	86.34 % 84.87 %	10.71 % 11.76 %	2.95 % 3.37 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.