CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.929	50.007 49.619	12.907 13.190	1.400 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.62 %	20.20 % 20.63 %	2.19 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4959	4110 3854	1055 1013	115 125	78.63 % 77.72 %	20.18 % 20.43 %	2.20 % 2.52 %
Elektronics	5047 5005	3909 3876	1037 1015	107 126	77.45 % 77.44 %	20.55 % 20.28 %	2.12 % 2.52 %
Entertainment	4880 4920	3801 3794	959 1042	101 118	77.89 % 77.11 %	19.65 % 21.18 %	2.07 % 2.40 %
Cosmetics & Beauty	4956 4883	3932 3842	968 948	105 116	79.34 % 78.68 %	19.53 % 19.41 %	2.12 % 2.38 %
Food & Drink	4941 4891	3836 3809	1023 1015	106 124	77.64 % 77.88 %	20.70 % 20.75 %	2.15 % 2.54 %
Home & Garden	4849 4858	3782 3750	1024 1017	108 124	78.00 % 77.19 %	21.12 % 20.93 %	2.23 % 2.55 %
Finance	4989 4828	4007 3872	914 882	116 113	80.32 % 80.20 %	18.32 % 18.27 %	2.33 % 2.34 %
Health	4749 5053	3852 4051	833 922	105 121	81.11 % 80.17 %	17.54 % 18.25 %	2.21 % 2.39 %
Pets	4871 4835	3794 3722	1001 1049	112 115	77.89 % 76.98 %	20.55 % 21.70 %	2.30 % 2.38 %
Sport & Fitness	5068 4897	3929 3774	1047 1009	108 137	77.53 % 77.07 %	20.66 % 20.60 %	2.13 % 2.80 %
Job & Career	4707 4903	3617 3725	1015 1101	107 124	76.84 % 75.97 %	21.56 % 22.46 %	2.27 % 2.53 %
Dating	4857 4825	3680 3589	1104 1159	111 128	75.77 % 74.38 %	22.73 % 24.02 %	2.29 % 2.65 %
Other	4748 5072	3758 3961	927 1018	99 132	79.15 % 78.10 %	19.52 % 20.07 %	2.09 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4663	3380 3484	1011 1085	96 115	75.85 % 74.72 %	22.69 % 23.27 %	2.15 % 2.47 %
Outlook Mail	4614 4677	3544 3579	1000 1014	108 119	76.81 % 76.52 %	21.67 % 21.68 %	2.34 % 2.54 %
Yahoo Mail	4702 4685	3633 3631	965 986	101 117	77.26 % 77.50 %	20.52 % 21.05 %	2.15 % 2.50 %
AOL Mail	4805 4701	3702 3625	1019 987	105 119	77.04 % 77.11 %	21.21 % 21.00 %	2.19 % 2.53 %
Mail.com	4686 4663	3685 3694	921 897	95 114	78.64 % 79.22 %	19.65 % 19.24 %	2.03 % 2.44 %
Yandex Mail	4614 4530	3602 3529	971 935	98 105	78.07 % 77.90 %	21.04 % 20.64 %	2.12 % 2.32 %
GMX Mail	4668 4810	3609 3657	973 1059	97 122	77.31 % 76.03 %	20.84 % 22.02 %	2.08 % 2.54 %
Zoho Mail	4755 4709	3801 3709	894 900	104 114	79.94 % 78.76 %	18.80 % 19.11 %	2.19 % 2.42 %
ProtonMail	4645 4591	3715 3632	880 883	106 119	79.98 % 79.11 %	18.95 % 19.23 %	2.28 % 2.59 %
Custom Mail	4689 4572	3784 3627	846 862	101 119	80.70 % 79.33 %	18.04 % 18.85 %	2.15 % 2.60 %
iCloud Mail	4709 4670	3565 3499	1068 1116	107 122	75.71 % 74.93 %	22.68 % 23.90 %	2.27 % 2.61 %
Tuta	4776 4800	3789 3815	916 932	104 118	79.33 % 79.48 %	19.18 % 19.42 %	2.18 % 2.46 %
Juno.com	4787 4718	3838 3703	885 913	113 116	80.18 % 78.49 %	18.49 % 19.35 %	2.36 % 2.46 %
Mailfence	2983 3140	2360 2435	558 621	65 84	79.11 % 77.55 %	18.71 % 19.78 %	2.18 % 2.68 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.