CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.364	58.446 59.208	15.832 15.539	1.749 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 77.53 %	20.82 % 20.35 %	2.30 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 6164	4511 4766	1230 1268	125 130	76.90 % 77.32 %	20.97 % 20.57 %	2.13 % 2.11 %
Elektronics	5826 5805	4449 4537	1244 1137	133 131	76.36 % 78.16 %	21.35 % 19.59 %	2.28 % 2.26 %
Entertainment	5811 5977	4447 4613	1223 1242	141 122	76.53 % 77.18 %	21.05 % 20.78 %	2.43 % 2.04 %
Cosmetics & Beauty	5885 5792	4564 4518	1183 1152	138 122	77.55 % 78.00 %	20.10 % 19.89 %	2.34 % 2.11 %
Food & Drink	5906 5844	4496 4496	1275 1228	135 120	76.13 % 76.93 %	21.59 % 21.01 %	2.29 % 2.05 %
Home & Garden	5885 5747	4526 4435	1228 1195	131 117	76.91 % 77.17 %	20.87 % 20.79 %	2.23 % 2.04 %
Finance	5612 6003	4485 4859	990 1024	137 120	79.92 % 80.94 %	17.64 % 17.06 %	2.44 % 2.00 %
Health	5810 5978	4689 4828	979 1023	142 127	80.71 % 80.76 %	16.85 % 17.11 %	2.44 % 2.12 %
Pets	5997 5760	4629 4414	1234 1230	134 116	77.19 % 76.63 %	20.58 % 21.35 %	2.23 % 2.01 %
Sport & Fitness	5812 5819	4437 4501	1247 1188	128 130	76.34 % 77.35 %	21.46 % 20.42 %	2.20 % 2.23 %
Job & Career	6083 5891	4528 4439	1415 1326	140 126	74.44 % 75.35 %	23.26 % 22.51 %	2.30 % 2.14 %
Dating	5840 5746	4210 4200	1498 1421	132 125	72.09 % 73.09 %	25.65 % 24.73 %	2.26 % 2.18 %
Other	5694 5838	4475 4602	1086 1105	133 131	78.59 % 78.83 %	19.07 % 18.93 %	2.34 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5421	4035 4006	1391 1295	133 120	72.58 % 73.90 %	25.02 % 23.89 %	2.39 % 2.21 %
Outlook Mail	5469 5571	4126 4221	1219 1234	124 116	75.44 % 75.77 %	22.29 % 22.15 %	2.27 % 2.08 %
Yahoo Mail	5322 5492	4054 4239	1145 1135	123 118	76.17 % 77.18 %	21.51 % 20.67 %	2.31 % 2.15 %
AOL Mail	5298 5421	4050 4157	1128 1156	120 108	76.44 % 76.68 %	21.29 % 21.32 %	2.27 % 1.99 %
Mail.com	5401 5356	4196 4202	1086 1041	119 113	77.69 % 78.45 %	20.11 % 19.44 %	2.20 % 2.11 %
Yandex Mail	5389 5145	4085 3927	1185 1108	119 110	75.80 % 76.33 %	21.99 % 21.54 %	2.21 % 2.14 %
GMX Mail	5566 5418	4230 4107	1206 1195	130 116	76.00 % 75.80 %	21.67 % 22.06 %	2.34 % 2.14 %
Zoho Mail	5376 5420	4215 4278	1034 1034	127 108	78.40 % 78.93 %	19.23 % 19.08 %	2.36 % 1.99 %
ProtonMail	5376 5644	4202 4473	1046 1045	128 126	78.16 % 79.25 %	19.46 % 18.52 %	2.38 % 2.23 %
Custom Mail	5399 5565	4299 4445	982 993	118 127	79.63 % 79.87 %	18.19 % 17.84 %	2.19 % 2.28 %
iCloud Mail	5372 5381	3935 3971	1315 1299	122 111	73.25 % 73.80 %	24.48 % 24.14 %	2.27 % 2.06 %
Tuta	5583 5537	4374 4425	1079 1006	130 106	78.34 % 79.92 %	19.33 % 18.17 %	2.33 % 1.91 %
Juno.com	5441 5377	4339 4267	976 989	126 121	79.75 % 79.36 %	17.94 % 18.39 %	2.32 % 2.25 %
Mailfence	5476 5616	4306 4490	1040 1009	130 117	78.63 % 79.95 %	18.99 % 17.97 %	2.37 % 2.08 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.