CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.803 76.511	59.143 59.015	15.151 15.796	1.509 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.02 % 77.13 %	19.99 % 20.65 %	1.99 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6046	4635 4628	1195 1284	115 134	77.96 % 76.55 %	20.10 % 21.24 %	1.93 % 2.22 %
Elektronics	5832 5883	4507 4593	1205 1153	120 137	77.28 % 78.07 %	20.66 % 19.60 %	2.06 % 2.33 %
Entertainment	5829 6029	4528 4635	1182 1267	119 127	77.68 % 76.88 %	20.28 % 21.02 %	2.04 % 2.11 %
Cosmetics & Beauty	5850 5875	4594 4563	1140 1183	116 129	78.53 % 77.67 %	19.49 % 20.14 %	1.98 % 2.20 %
Food & Drink	5925 5803	4591 4450	1220 1225	114 128	77.49 % 76.68 %	20.59 % 21.11 %	1.92 % 2.21 %
Home & Garden	5896 5746	4608 4396	1172 1226	116 124	78.15 % 76.51 %	19.88 % 21.34 %	1.97 % 2.16 %
Finance	5613 5973	4540 4806	954 1036	119 131	80.88 % 80.46 %	17.00 % 17.34 %	2.12 % 2.19 %
Health	5766 5962	4725 4788	918 1032	123 142	81.95 % 80.31 %	15.92 % 17.31 %	2.13 % 2.38 %
Pets	5928 5687	4622 4349	1194 1220	112 118	77.97 % 76.47 %	20.14 % 21.45 %	1.89 % 2.07 %
Sport & Fitness	5795 5900	4474 4543	1207 1223	114 134	77.20 % 77.00 %	20.83 % 20.73 %	1.97 % 2.27 %
Job & Career	5942 5977	4505 4464	1320 1384	117 129	75.82 % 74.69 %	22.21 % 23.16 %	1.97 % 2.16 %
Dating	5730 5729	4210 4167	1410 1435	110 127	73.47 % 72.74 %	24.61 % 25.05 %	1.92 % 2.22 %
Other	5752 5901	4604 4633	1034 1128	114 140	80.04 % 78.51 %	17.98 % 19.12 %	1.98 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5506 5416	4043 3974	1347 1316	116 126	73.43 % 73.38 %	24.46 % 24.30 %	2.11 % 2.33 %
Outlook Mail	5532 5509	4224 4154	1199 1232	109 123	76.36 % 75.40 %	21.67 % 22.36 %	1.97 % 2.23 %
Yahoo Mail	5402 5441	4167 4176	1124 1142	111 123	77.14 % 76.75 %	20.81 % 20.99 %	2.05 % 2.26 %
AOL Mail	5388 5505	4177 4193	1107 1198	104 114	77.52 % 76.17 %	20.55 % 21.76 %	1.93 % 2.07 %
Mail.com	5399 5391	4270 4208	1028 1062	101 121	79.09 % 78.06 %	19.04 % 19.70 %	1.87 % 2.24 %
Yandex Mail	5273 5210	4059 3947	1108 1145	106 118	76.98 % 75.76 %	21.01 % 21.98 %	2.01 % 2.26 %
GMX Mail	5515 5434	4231 4081	1173 1226	111 127	76.72 % 75.10 %	21.27 % 22.56 %	2.01 % 2.34 %
Zoho Mail	5294 5487	4218 4317	973 1055	103 115	79.68 % 78.68 %	18.38 % 19.23 %	1.95 % 2.10 %
ProtonMail	5415 5637	4319 4452	984 1055	112 130	79.76 % 78.98 %	18.17 % 18.72 %	2.07 % 2.31 %
Custom Mail	5386 5586	4349 4461	934 995	103 130	80.75 % 79.86 %	17.34 % 17.81 %	1.91 % 2.33 %
iCloud Mail	5266 5372	3927 3967	1235 1294	104 111	74.57 % 73.85 %	23.45 % 24.09 %	1.97 % 2.07 %
Tuta	5574 5467	4430 4353	1031 1000	113 114	79.48 % 79.62 %	18.50 % 18.29 %	2.03 % 2.09 %
Juno.com	5389 5517	4358 4364	926 1022	105 131	80.87 % 79.10 %	17.18 % 18.52 %	1.95 % 2.37 %
Mailfence	5464 5539	4371 4368	982 1054	111 117	80.00 % 78.86 %	17.97 % 19.03 %	2.03 % 2.11 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.