CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 437.211	351.400 343.138	73.529 79.424	12.813 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 78.48 %	16.80 % 18.17 %	2.93 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33970	28036 27729	4723 5269	831 972	83.47 % 81.63 %	14.06 % 15.51 %	2.47 % 2.86 %
Elektronics	33757 33220	27336 26326	5483 5858	938 1036	80.98 % 79.25 %	16.24 % 17.63 %	2.78 % 3.12 %
Entertainment	33840 33234	27163 26050	5739 6034	938 1150	80.27 % 78.38 %	16.96 % 18.16 %	2.77 % 3.46 %
Cosmetics & Beauty	33782 33790	26970 26456	5792 6202	1020 1132	79.84 % 78.30 %	17.15 % 18.35 %	3.02 % 3.35 %
Food & Drink	34074 33300	28320 27118	4870 5181	884 1001	83.11 % 81.44 %	14.29 % 15.56 %	2.59 % 3.01 %
Home & Garden	33559 33833	27967 27529	4729 5246	863 1058	83.34 % 81.37 %	14.09 % 15.51 %	2.57 % 3.13 %
Finance	33410 33628	25679 25276	6589 7059	1142 1293	76.86 % 75.16 %	19.72 % 20.99 %	3.42 % 3.85 %
Health	33773 34091	26320 25852	6392 7014	1061 1225	77.93 % 75.83 %	18.93 % 20.57 %	3.14 % 3.59 %
Pets	33798 33489	27763 27033	5066 5409	969 1047	82.14 % 80.72 %	14.99 % 16.15 %	2.87 % 3.13 %
Sport & Fitness	33732 33247	26715 25767	5946 6317	1071 1163	79.20 % 77.50 %	17.63 % 19.00 %	3.18 % 3.50 %
Job & Career	33358 34029	26108 26068	6147 6707	1103 1254	78.27 % 76.61 %	18.43 % 19.71 %	3.31 % 3.69 %
Dating	33617 33839	25499 24941	7078 7673	1040 1225	75.85 % 73.70 %	21.05 % 22.68 %	3.09 % 3.62 %
Other	33452 33541	27524 26993	4975 5455	953 1093	82.28 % 80.48 %	14.87 % 16.26 %	2.85 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 42847	33042 32123	8684 9121	1438 1603	76.55 % 74.97 %	20.12 % 21.29 %	3.33 % 3.74 %
Outlook Mail	42586 43539	33138 32964	8068 8930	1380 1645	77.81 % 75.71 %	18.95 % 20.51 %	3.24 % 3.78 %
Yahoo Mail	42840 42920	34253 33553	7322 7918	1265 1449	79.96 % 78.18 %	17.09 % 18.45 %	2.95 % 3.38 %
AOL Mail	42384 42800	33853 33432	7230 7901	1301 1467	79.87 % 78.11 %	17.06 % 18.46 %	3.07 % 3.43 %
Mail.com	42676 42416	34713 33634	6799 7356	1164 1426	81.34 % 79.30 %	15.93 % 17.34 %	2.73 % 3.36 %
Yandex Mail	42841 42768	33599 32805	7844 8424	1398 1539	78.43 % 76.70 %	18.31 % 19.70 %	3.26 % 3.60 %
GMX Mail	42305 42657	34211 33787	6912 7554	1182 1316	80.87 % 79.21 %	16.34 % 17.71 %	2.79 % 3.09 %
Zoho Mail	43037 42656	35229 34179	6654 7191	1154 1286	81.86 % 80.13 %	15.46 % 16.86 %	2.68 % 3.01 %
ProtonMail	43394 42221	35599 33949	6695 7015	1100 1257	82.04 % 80.41 %	15.43 % 16.61 %	2.53 % 2.98 %
Custom Mail	42222 42083	35146 34265	6003 6580	1073 1238	83.24 % 81.42 %	14.22 % 15.64 %	2.54 % 2.94 %
iCloud Mail	3384 3530	2660 2726	559 618	165 186	78.61 % 77.22 %	16.52 % 17.51 %	4.88 % 5.27 %
Tuta	3534 3458	3036 2892	403 428	95 138	85.91 % 83.63 %	11.40 % 12.38 %	2.69 % 3.99 %
Juno.com	3375 3316	2921 2829	356 388	98 99	86.55 % 85.31 %	10.55 % 11.70 %	2.90 % 2.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.