CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.221 65.558	50.522 49.851	13.308 14.124	1.391 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.04 %	20.40 % 21.54 %	2.13 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5244 5084	4070 3864	1061 1099	113 121	77.61 % 76.00 %	20.23 % 21.62 %	2.15 % 2.38 %
Elektronics	5223 5177	3994 3971	1117 1083	112 123	76.47 % 76.70 %	21.39 % 20.92 %	2.14 % 2.38 %
Entertainment	4979 5183	3862 3898	1015 1169	102 116	77.57 % 75.21 %	20.39 % 22.55 %	2.05 % 2.24 %
Cosmetics & Beauty	5137 5142	4025 3976	1011 1051	101 115	78.35 % 77.32 %	19.68 % 20.44 %	1.97 % 2.24 %
Food & Drink	5047 4966	3894 3779	1052 1062	101 125	77.15 % 76.10 %	20.84 % 21.39 %	2.00 % 2.52 %
Home & Garden	4939 4976	3799 3743	1033 1113	107 120	76.92 % 75.22 %	20.92 % 22.37 %	2.17 % 2.41 %
Finance	5045 4998	4043 3994	884 888	118 116	80.14 % 79.91 %	17.52 % 17.77 %	2.34 % 2.32 %
Health	4903 5045	3992 4009	797 916	114 120	81.42 % 79.46 %	16.26 % 18.16 %	2.33 % 2.38 %
Pets	4935 4861	3814 3657	1012 1090	109 114	77.28 % 75.23 %	20.51 % 22.42 %	2.21 % 2.35 %
Sport & Fitness	5102 5021	3899 3794	1097 1094	106 133	76.42 % 75.56 %	21.50 % 21.79 %	2.08 % 2.65 %
Job & Career	4843 5105	3649 3739	1094 1244	100 122	75.35 % 73.24 %	22.59 % 24.37 %	2.06 % 2.39 %
Dating	4874 4900	3582 3500	1186 1277	106 123	73.49 % 71.43 %	24.33 % 26.06 %	2.17 % 2.51 %
Other	4950 5100	3899 3927	949 1038	102 135	78.77 % 77.00 %	19.17 % 20.35 %	2.06 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4494 4684	3282 3372	1117 1200	95 112	73.03 % 71.99 %	24.86 % 25.62 %	2.11 % 2.39 %
Outlook Mail	4608 4612	3453 3427	1050 1071	105 114	74.93 % 74.31 %	22.79 % 23.22 %	2.28 % 2.47 %
Yahoo Mail	4711 4755	3606 3599	1007 1042	98 114	76.54 % 75.69 %	21.38 % 21.91 %	2.08 % 2.40 %
AOL Mail	4830 4647	3694 3479	1035 1056	101 112	76.48 % 74.87 %	21.43 % 22.72 %	2.09 % 2.41 %
Mail.com	4668 4717	3676 3661	897 943	95 113	78.75 % 77.61 %	19.22 % 19.99 %	2.04 % 2.40 %
Yandex Mail	4542 4535	3490 3418	954 1016	98 101	76.84 % 75.37 %	21.00 % 22.40 %	2.16 % 2.23 %
GMX Mail	4580 4797	3461 3535	1028 1139	91 123	75.57 % 73.69 %	22.45 % 23.74 %	1.99 % 2.56 %
Zoho Mail	4790 4716	3801 3684	883 920	106 112	79.35 % 78.12 %	18.43 % 19.51 %	2.21 % 2.37 %
ProtonMail	4708 4606	3742 3604	856 887	110 115	79.48 % 78.25 %	18.18 % 19.26 %	2.34 % 2.50 %
Custom Mail	4551 4685	3664 3687	795 881	92 117	80.51 % 78.70 %	17.47 % 18.80 %	2.02 % 2.50 %
iCloud Mail	4549 4717	3355 3395	1097 1206	97 116	73.75 % 71.97 %	24.12 % 25.57 %	2.13 % 2.46 %
Tuta	4777 4643	3784 3625	894 908	99 110	79.21 % 78.07 %	18.71 % 19.56 %	2.07 % 2.37 %
Juno.com	4921 4723	3939 3683	874 929	108 111	80.04 % 77.98 %	17.76 % 19.67 %	2.19 % 2.35 %
Mailfence	4492 4721	3575 3682	821 926	96 113	79.59 % 77.99 %	18.28 % 19.61 %	2.14 % 2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.