CampaignMonitor and Moosend Email Deliverability Comparison

CampaignMonitor

Moosend

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 76.443	58.738 58.311	15.451 16.294	1.624 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 76.28 %	20.38 % 21.32 %	2.14 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 6067	4606 4608	1214 1318	125 141	77.48 % 75.95 %	20.42 % 21.72 %	2.10 % 2.32 %
Elektronics	5979 5856	4579 4519	1269 1192	131 145	76.58 % 77.17 %	21.22 % 20.36 %	2.19 % 2.48 %
Entertainment	5820 6075	4490 4611	1204 1325	126 139	77.15 % 75.90 %	20.69 % 21.81 %	2.16 % 2.29 %
Cosmetics & Beauty	5868 5930	4594 4560	1151 1229	123 141	78.29 % 76.90 %	19.61 % 20.73 %	2.10 % 2.38 %
Food & Drink	5972 5769	4599 4362	1250 1266	123 141	77.01 % 75.61 %	20.93 % 21.94 %	2.06 % 2.44 %
Home & Garden	5834 5825	4509 4421	1205 1265	120 139	77.29 % 75.90 %	20.65 % 21.72 %	2.06 % 2.39 %
Finance	5673 5935	4550 4718	990 1076	133 141	80.20 % 79.49 %	17.45 % 18.13 %	2.34 % 2.38 %
Health	5751 5897	4677 4687	944 1064	130 146	81.32 % 79.48 %	16.41 % 18.04 %	2.26 % 2.48 %
Pets	5801 5756	4497 4351	1181 1276	123 129	77.52 % 75.59 %	20.36 % 22.17 %	2.12 % 2.24 %
Sport & Fitness	5761 5844	4415 4439	1219 1259	127 146	76.64 % 75.96 %	21.16 % 21.54 %	2.20 % 2.50 %
Job & Career	5947 5885	4488 4358	1335 1391	124 136	75.47 % 74.05 %	22.45 % 23.64 %	2.09 % 2.31 %
Dating	5757 5773	4197 4150	1440 1485	120 138	72.90 % 71.89 %	25.01 % 25.72 %	2.08 % 2.39 %
Other	5705 5831	4537 4527	1049 1148	119 156	79.53 % 77.64 %	18.39 % 19.69 %	2.09 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5448	3965 3944	1350 1367	118 137	72.98 % 72.39 %	24.85 % 25.09 %	2.17 % 2.51 %
Outlook Mail	5462 5475	4139 4072	1204 1267	119 136	75.78 % 74.37 %	22.04 % 23.14 %	2.18 % 2.48 %
Yahoo Mail	5426 5510	4167 4170	1137 1201	122 139	76.80 % 75.68 %	20.95 % 21.80 %	2.25 % 2.52 %
AOL Mail	5448 5482	4176 4126	1154 1231	118 125	76.65 % 75.26 %	21.18 % 22.46 %	2.17 % 2.28 %
Mail.com	5457 5401	4272 4166	1077 1108	108 127	78.28 % 77.13 %	19.74 % 20.51 %	1.98 % 2.35 %
Yandex Mail	5191 5092	3973 3824	1105 1145	113 123	76.54 % 75.10 %	21.29 % 22.49 %	2.18 % 2.42 %
GMX Mail	5530 5484	4219 4057	1193 1286	118 141	76.29 % 73.98 %	21.57 % 23.45 %	2.13 % 2.57 %
Zoho Mail	5361 5486	4231 4284	1019 1080	111 122	78.92 % 78.09 %	19.01 % 19.69 %	2.07 % 2.22 %
ProtonMail	5510 5579	4373 4382	1013 1060	124 137	79.36 % 78.54 %	18.38 % 19.00 %	2.25 % 2.46 %
Custom Mail	5357 5597	4305 4431	943 1031	109 135	80.36 % 79.17 %	17.60 % 18.42 %	2.03 % 2.41 %
iCloud Mail	5307 5354	3913 3900	1280 1331	114 123	73.73 % 72.84 %	24.12 % 24.86 %	2.15 % 2.30 %
Tuta	5470 5472	4325 4303	1028 1042	117 127	79.07 % 78.64 %	18.79 % 19.04 %	2.14 % 2.32 %
Juno.com	5437 5595	4363 4386	959 1072	115 137	80.25 % 78.39 %	17.64 % 19.16 %	2.12 % 2.45 %
Mailfence	5424 5468	4317 4266	989 1073	118 129	79.59 % 78.02 %	18.23 % 19.62 %	2.18 % 2.36 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.