Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.773	50.135 51.947	13.817 12.612	1.519 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 78.98 %	21.10 % 19.18 %	2.32 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5310	3969 4188	1120 1031	112 91	76.31 % 78.87 %	21.53 % 19.42 %	2.15 % 1.71 %
Elektronics	4968 4997	3863 4000	990 894	115 103	77.76 % 80.05 %	19.93 % 17.89 %	2.31 % 2.06 %
Entertainment	5305 5126	4035 4035	1151 985	119 106	76.06 % 78.72 %	21.70 % 19.22 %	2.24 % 2.07 %
Cosmetics & Beauty	5099 5059	3911 4004	1073 971	115 84	76.70 % 79.15 %	21.04 % 19.19 %	2.26 % 1.66 %
Food & Drink	4881 5005	3727 3959	1038 954	116 92	76.36 % 79.10 %	21.27 % 19.06 %	2.38 % 1.84 %
Home & Garden	5015 4981	3816 3924	1083 965	116 92	76.09 % 78.78 %	21.60 % 19.37 %	2.31 % 1.85 %
Finance	5067 4899	4061 4030	886 788	120 81	80.15 % 82.26 %	17.49 % 16.08 %	2.37 % 1.65 %
Health	5033 5262	4026 4349	887 812	120 101	79.99 % 82.65 %	17.62 % 15.43 %	2.38 % 1.92 %
Pets	5019 5104	3810 3974	1099 1034	110 96	75.91 % 77.86 %	21.90 % 20.26 %	2.19 % 1.88 %
Sport & Fitness	4991 5006	3809 3931	1059 984	123 91	76.32 % 78.53 %	21.22 % 19.66 %	2.46 % 1.82 %
Job & Career	4973 5023	3680 3848	1184 1083	109 92	74.00 % 76.61 %	23.81 % 21.56 %	2.19 % 1.83 %
Dating	4924 5092	3546 3802	1265 1196	113 94	72.01 % 74.67 %	25.69 % 23.49 %	2.29 % 1.85 %
Other	4995 4909	3882 3903	982 915	131 91	77.72 % 79.51 %	19.66 % 18.64 %	2.62 % 1.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4598	3376 3472	1166 1032	111 94	72.56 % 75.51 %	25.06 % 22.44 %	2.39 % 2.04 %
Outlook Mail	4680 4698	3473 3634	1091 982	116 82	74.21 % 77.35 %	23.31 % 20.90 %	2.48 % 1.75 %
Yahoo Mail	4693 4820	3572 3785	1005 946	116 89	76.11 % 78.53 %	21.41 % 19.63 %	2.47 % 1.85 %
AOL Mail	4707 4829	3560 3783	1042 957	105 89	75.63 % 78.34 %	22.14 % 19.82 %	2.23 % 1.84 %
Mail.com	4653 4644	3606 3702	945 849	102 93	77.50 % 79.72 %	20.31 % 18.28 %	2.19 % 2.00 %
Yandex Mail	4390 4550	3311 3548	975 923	104 79	75.42 % 77.98 %	22.21 % 20.29 %	2.37 % 1.74 %
GMX Mail	4707 4763	3490 3695	1096 985	121 83	74.14 % 77.58 %	23.28 % 20.68 %	2.57 % 1.74 %
Zoho Mail	4695 4645	3688 3704	907 854	100 87	78.55 % 79.74 %	19.32 % 18.39 %	2.13 % 1.87 %
ProtonMail	4748 4659	3746 3761	891 816	111 82	78.90 % 80.73 %	18.77 % 17.51 %	2.34 % 1.76 %
Custom Mail	4791 4775	3802 3936	878 749	111 90	79.36 % 82.43 %	18.33 % 15.69 %	2.32 % 1.88 %
iCloud Mail	4647 4684	3377 3533	1166 1064	104 87	72.67 % 75.43 %	25.09 % 22.72 %	2.24 % 1.86 %
Tuta	4662 4752	3690 3864	869 806	103 82	79.15 % 81.31 %	18.64 % 16.96 %	2.21 % 1.73 %
Juno.com	4784 4549	3786 3657	889 811	109 81	79.14 % 80.39 %	18.58 % 17.83 %	2.28 % 1.78 %
Mailfence	4661 4807	3658 3873	897 838	106 96	78.48 % 80.57 %	19.24 % 17.43 %	2.27 % 2.00 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.