Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 76.447	59.015 59.594	15.796 15.255	1.700 1.598

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 77.95 %	20.65 % 19.96 %	2.22 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 6165	4628 4799	1284 1245	134 121	76.55 % 77.84 %	21.24 % 20.19 %	2.22 % 1.96 %
Elektronics	5883 5801	4593 4574	1153 1101	137 126	78.07 % 78.85 %	19.60 % 18.98 %	2.33 % 2.17 %
Entertainment	6029 5935	4635 4609	1267 1192	127 134	76.88 % 77.66 %	21.02 % 20.08 %	2.11 % 2.26 %
Cosmetics & Beauty	5875 5909	4563 4630	1183 1161	129 118	77.67 % 78.36 %	20.14 % 19.65 %	2.20 % 2.00 %
Food & Drink	5803 5925	4450 4616	1225 1193	128 116	76.68 % 77.91 %	21.11 % 20.14 %	2.21 % 1.96 %
Home & Garden	5746 5736	4396 4462	1226 1152	124 122	76.51 % 77.79 %	21.34 % 20.08 %	2.16 % 2.13 %
Finance	5973 5654	4806 4601	1036 940	131 113	80.46 % 81.38 %	17.34 % 16.63 %	2.19 % 2.00 %
Health	5962 6047	4788 4937	1032 979	142 131	80.31 % 81.64 %	17.31 % 16.19 %	2.38 % 2.17 %
Pets	5687 5834	4349 4482	1220 1227	118 125	76.47 % 76.83 %	21.45 % 21.03 %	2.07 % 2.14 %
Sport & Fitness	5900 5875	4543 4543	1223 1212	134 120	77.00 % 77.33 %	20.73 % 20.63 %	2.27 % 2.04 %
Job & Career	5977 5936	4464 4491	1384 1322	129 123	74.69 % 75.66 %	23.16 % 22.27 %	2.16 % 2.07 %
Dating	5729 5913	4167 4362	1435 1420	127 131	72.74 % 73.77 %	25.05 % 24.01 %	2.22 % 2.22 %
Other	5901 5717	4633 4488	1128 1111	140 118	78.51 % 78.50 %	19.12 % 19.43 %	2.37 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5180	3974 3872	1316 1195	126 113	73.38 % 74.75 %	24.30 % 23.07 %	2.33 % 2.18 %
Outlook Mail	5509 5386	4154 4124	1232 1162	123 100	75.40 % 76.57 %	22.36 % 21.57 %	2.23 % 1.86 %
Yahoo Mail	5441 5563	4176 4313	1142 1138	123 112	76.75 % 77.53 %	20.99 % 20.46 %	2.26 % 2.01 %
AOL Mail	5505 5600	4193 4324	1198 1161	114 115	76.17 % 77.21 %	21.76 % 20.73 %	2.07 % 2.05 %
Mail.com	5391 5495	4208 4306	1062 1068	121 121	78.06 % 78.36 %	19.70 % 19.44 %	2.24 % 2.20 %
Yandex Mail	5210 5331	3947 4106	1145 1113	118 112	75.76 % 77.02 %	21.98 % 20.88 %	2.26 % 2.10 %
GMX Mail	5434 5458	4081 4182	1226 1165	127 111	75.10 % 76.62 %	22.56 % 21.34 %	2.34 % 2.03 %
Zoho Mail	5487 5570	4317 4387	1055 1064	115 119	78.68 % 78.76 %	19.23 % 19.10 %	2.10 % 2.14 %
ProtonMail	5637 5380	4452 4308	1055 970	130 102	78.98 % 80.07 %	18.72 % 18.03 %	2.31 % 1.90 %
Custom Mail	5586 5522	4461 4487	995 917	130 118	79.86 % 81.26 %	17.81 % 16.61 %	2.33 % 2.14 %
iCloud Mail	5372 5350	3967 3971	1294 1265	111 114	73.85 % 74.22 %	24.09 % 23.64 %	2.07 % 2.13 %
Tuta	5467 5490	4353 4399	1000 980	114 111	79.62 % 80.13 %	18.29 % 17.85 %	2.09 % 2.02 %
Juno.com	5517 5294	4364 4205	1022 971	131 118	79.10 % 79.43 %	18.52 % 18.34 %	2.37 % 2.23 %
Mailfence	5539 5828	4368 4610	1054 1086	117 132	78.86 % 79.10 %	19.03 % 18.63 %	2.11 % 2.26 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.