Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 65.359	49.689 51.606	13.800 12.735	1.670 1.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 78.96 %	21.26 % 19.48 %	2.57 % 2.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 5014	3811 3945	1061 994	128 93	76.31 % 78.68 %	21.25 % 19.82 %	2.56 % 1.85 %
Elektronics	5159 5092	3964 4074	1067 947	128 102	76.84 % 80.01 %	20.68 % 18.60 %	2.48 % 2.00 %
Entertainment	5010 4934	3792 3860	1110 1005	124 99	75.69 % 78.23 %	22.16 % 20.37 %	2.48 % 2.01 %
Cosmetics & Beauty	5052 5064	3924 4028	1006 956	122 98	77.67 % 79.54 %	19.91 % 18.88 %	2.41 % 1.94 %
Food & Drink	4924 4890	3780 3853	1043 970	129 98	76.77 % 78.79 %	21.18 % 19.84 %	2.62 % 2.00 %
Home & Garden	4882 5163	3711 4040	1064 1040	128 106	76.01 % 78.25 %	21.79 % 20.14 %	2.62 % 2.05 %
Finance	4858 4876	3873 4002	887 807	118 97	79.72 % 82.08 %	18.26 % 16.55 %	2.43 % 1.99 %
Health	5122 5228	4084 4284	942 859	133 115	79.73 % 81.94 %	18.39 % 16.43 %	2.60 % 2.20 %
Pets	4882 4797	3699 3735	1087 969	119 93	75.77 % 77.86 %	22.27 % 20.20 %	2.44 % 1.94 %
Sport & Fitness	5019 5157	3821 4043	1068 1045	141 104	76.13 % 78.40 %	21.28 % 20.26 %	2.81 % 2.02 %
Job & Career	4998 5102	3714 3896	1188 1114	126 107	74.31 % 76.36 %	23.77 % 21.83 %	2.52 % 2.10 %
Dating	4914 5040	3579 3817	1246 1135	135 89	72.83 % 75.73 %	25.36 % 22.52 %	2.75 % 1.77 %
Other	5092 5002	3937 4029	1031 894	139 105	77.32 % 80.55 %	20.25 % 17.87 %	2.73 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4721	3375 3588	1136 1066	118 96	73.12 % 76.00 %	24.61 % 22.58 %	2.56 % 2.03 %
Outlook Mail	4645 4768	3491 3709	1036 997	122 89	75.16 % 77.79 %	22.30 % 20.91 %	2.63 % 1.87 %
Yahoo Mail	4706 4755	3590 3738	1030 954	121 96	76.29 % 78.61 %	21.89 % 20.06 %	2.57 % 2.02 %
AOL Mail	4735 4612	3592 3622	1037 910	120 93	75.86 % 78.53 %	21.90 % 19.73 %	2.53 % 2.02 %
Mail.com	4742 4872	3714 3882	937 897	121 104	78.32 % 79.68 %	19.76 % 18.41 %	2.55 % 2.13 %
Yandex Mail	4520 4755	3462 3714	971 974	109 97	76.59 % 78.11 %	21.48 % 20.48 %	2.41 % 2.04 %
GMX Mail	4762 4684	3549 3623	1116 983	125 92	74.53 % 77.35 %	23.44 % 20.99 %	2.62 % 1.96 %
Zoho Mail	4686 4711	3661 3771	913 857	117 96	78.13 % 80.05 %	19.48 % 18.19 %	2.50 % 2.04 %
ProtonMail	4634 4654	3637 3761	900 817	124 99	78.49 % 80.81 %	19.42 % 17.55 %	2.68 % 2.13 %
Custom Mail	4675 4750	3676 3883	887 800	124 94	78.63 % 81.75 %	18.97 % 16.84 %	2.65 % 1.98 %
iCloud Mail	4739 4883	3482 3712	1163 1103	125 96	73.48 % 76.02 %	24.54 % 22.59 %	2.64 % 1.97 %
Tuta	4655 4720	3644 3797	911 857	120 91	78.28 % 80.44 %	19.57 % 18.16 %	2.58 % 1.93 %
Juno.com	4848 4587	3779 3687	959 826	122 89	77.95 % 80.38 %	19.78 % 18.01 %	2.52 % 1.94 %
Mailfence	3943 3887	3037 3119	804 694	102 74	77.02 % 80.24 %	20.39 % 17.85 %	2.59 % 1.90 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.