Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.540	59.208 59.424	15.539 15.476	1.617 1.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 77.64 %	20.35 % 20.22 %	2.12 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 6148	4766 4747	1268 1274	130 127	77.32 % 77.21 %	20.57 % 20.72 %	2.11 % 2.07 %
Elektronics	5805 5858	4537 4578	1137 1146	131 134	78.16 % 78.15 %	19.59 % 19.56 %	2.26 % 2.29 %
Entertainment	5977 5986	4613 4636	1242 1215	122 135	77.18 % 77.45 %	20.78 % 20.30 %	2.04 % 2.26 %
Cosmetics & Beauty	5792 5862	4518 4573	1152 1169	122 120	78.00 % 78.01 %	19.89 % 19.94 %	2.11 % 2.05 %
Food & Drink	5844 5934	4496 4600	1228 1214	120 120	76.93 % 77.52 %	21.01 % 20.46 %	2.05 % 2.02 %
Home & Garden	5747 5711	4435 4435	1195 1152	117 124	77.17 % 77.66 %	20.79 % 20.17 %	2.04 % 2.17 %
Finance	6003 5782	4859 4684	1024 979	120 119	80.94 % 81.01 %	17.06 % 16.93 %	2.00 % 2.06 %
Health	5978 6007	4828 4890	1023 986	127 131	80.76 % 81.41 %	17.11 % 16.41 %	2.12 % 2.18 %
Pets	5760 5843	4414 4488	1230 1232	116 123	76.63 % 76.81 %	21.35 % 21.09 %	2.01 % 2.11 %
Sport & Fitness	5819 5987	4501 4615	1188 1242	130 130	77.35 % 77.08 %	20.42 % 20.74 %	2.23 % 2.17 %
Job & Career	5891 5881	4439 4431	1326 1328	126 122	75.35 % 75.34 %	22.51 % 22.58 %	2.14 % 2.07 %
Dating	5746 5925	4200 4352	1421 1437	125 136	73.09 % 73.45 %	24.73 % 24.25 %	2.18 % 2.30 %
Other	5838 5616	4602 4395	1105 1102	131 119	78.83 % 78.26 %	18.93 % 19.62 %	2.24 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5165	4006 3846	1295 1205	120 114	73.90 % 74.46 %	23.89 % 23.33 %	2.21 % 2.21 %
Outlook Mail	5571 5361	4221 4091	1234 1167	116 103	75.77 % 76.31 %	22.15 % 21.77 %	2.08 % 1.92 %
Yahoo Mail	5492 5541	4239 4276	1135 1148	118 117	77.18 % 77.17 %	20.67 % 20.72 %	2.15 % 2.11 %
AOL Mail	5421 5670	4157 4351	1156 1197	108 122	76.68 % 76.74 %	21.32 % 21.11 %	1.99 % 2.15 %
Mail.com	5356 5500	4202 4301	1041 1075	113 124	78.45 % 78.20 %	19.44 % 19.55 %	2.11 % 2.25 %
Yandex Mail	5145 5488	3927 4197	1108 1170	110 121	76.33 % 76.48 %	21.54 % 21.32 %	2.14 % 2.20 %
GMX Mail	5418 5359	4107 4084	1195 1160	116 115	75.80 % 76.21 %	22.06 % 21.65 %	2.14 % 2.15 %
Zoho Mail	5420 5524	4278 4339	1034 1065	108 120	78.93 % 78.55 %	19.08 % 19.28 %	1.99 % 2.17 %
ProtonMail	5644 5358	4473 4262	1045 990	126 106	79.25 % 79.54 %	18.52 % 18.48 %	2.23 % 1.98 %
Custom Mail	5565 5549	4445 4487	993 944	127 118	79.87 % 80.86 %	17.84 % 17.01 %	2.28 % 2.13 %
iCloud Mail	5381 5464	3971 4030	1299 1315	111 119	73.80 % 73.76 %	24.14 % 24.07 %	2.06 % 2.18 %
Tuta	5537 5503	4425 4397	1006 994	106 112	79.92 % 79.90 %	18.17 % 18.06 %	1.91 % 2.04 %
Juno.com	5377 5312	4267 4227	989 966	121 119	79.36 % 79.57 %	18.39 % 18.19 %	2.25 % 2.24 %
Mailfence	5616 5746	4490 4536	1009 1080	117 130	79.95 % 78.94 %	17.97 % 18.80 %	2.08 % 2.26 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.