Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.612 76.589	58.377 60.393	16.441 14.781	1.794 1.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.20 % 78.85 %	21.46 % 19.30 %	2.34 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6033 5990	4604 4715	1291 1173	138 102	76.31 % 78.71 %	21.40 % 19.58 %	2.29 % 1.70 %
Elektronics	5956 5836	4579 4669	1239 1054	138 113	76.88 % 80.00 %	20.80 % 18.06 %	2.32 % 1.94 %
Entertainment	6071 5830	4576 4561	1359 1157	136 112	75.37 % 78.23 %	22.39 % 19.85 %	2.24 % 1.92 %
Cosmetics & Beauty	5958 5995	4605 4753	1222 1137	131 105	77.29 % 79.28 %	20.51 % 18.97 %	2.20 % 1.75 %
Food & Drink	5729 5803	4364 4563	1227 1133	138 107	76.17 % 78.63 %	21.42 % 19.52 %	2.41 % 1.84 %
Home & Garden	5764 5908	4357 4617	1273 1180	134 111	75.59 % 78.15 %	22.09 % 19.97 %	2.32 % 1.88 %
Finance	5871 5604	4685 4622	1055 882	131 100	79.80 % 82.48 %	17.97 % 15.74 %	2.23 % 1.78 %
Health	5943 6046	4728 4975	1075 954	140 117	79.56 % 82.29 %	18.09 % 15.78 %	2.36 % 1.94 %
Pets	5777 5770	4360 4500	1285 1168	132 102	75.47 % 77.99 %	22.24 % 20.24 %	2.28 % 1.77 %
Sport & Fitness	5848 6079	4429 4765	1270 1204	149 110	75.74 % 78.38 %	21.72 % 19.81 %	2.55 % 1.81 %
Job & Career	5919 5996	4337 4538	1445 1337	137 121	73.27 % 75.68 %	24.41 % 22.30 %	2.31 % 2.02 %
Dating	5773 6011	4136 4514	1500 1390	137 107	71.64 % 75.10 %	25.98 % 23.12 %	2.37 % 1.78 %
Other	5970 5721	4617 4601	1200 1012	153 108	77.34 % 80.42 %	20.10 % 17.69 %	2.56 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5417 5396	3909 4060	1381 1229	127 107	72.16 % 75.24 %	25.49 % 22.78 %	2.34 % 1.98 %
Outlook Mail	5431 5470	4036 4233	1263 1141	132 96	74.31 % 77.39 %	23.26 % 20.86 %	2.43 % 1.76 %
Yahoo Mail	5522 5560	4180 4354	1211 1103	131 103	75.70 % 78.31 %	21.93 % 19.84 %	2.37 % 1.85 %
AOL Mail	5450 5375	4092 4209	1233 1067	125 99	75.08 % 78.31 %	22.62 % 19.85 %	2.29 % 1.84 %
Mail.com	5527 5619	4277 4470	1125 1038	125 111	77.38 % 79.55 %	20.35 % 18.47 %	2.26 % 1.98 %
Yandex Mail	5256 5443	3975 4236	1166 1109	115 98	75.63 % 77.82 %	22.18 % 20.37 %	2.19 % 1.80 %
GMX Mail	5522 5412	4070 4183	1316 1134	136 95	73.71 % 77.29 %	23.83 % 20.95 %	2.46 % 1.76 %
Zoho Mail	5544 5453	4333 4361	1082 992	129 100	78.16 % 79.97 %	19.52 % 18.19 %	2.33 % 1.83 %
ProtonMail	5469 5443	4286 4398	1052 944	131 101	78.37 % 80.80 %	19.24 % 17.34 %	2.40 % 1.86 %
Custom Mail	5479 5666	4315 4654	1030 907	134 105	78.76 % 82.14 %	18.80 % 16.01 %	2.45 % 1.85 %
iCloud Mail	5551 5452	4019 4079	1400 1271	132 102	72.40 % 74.82 %	25.22 % 23.31 %	2.38 % 1.87 %
Tuta	5408 5526	4253 4475	1033 953	122 98	78.64 % 80.98 %	19.10 % 17.25 %	2.26 % 1.77 %
Juno.com	5538 5329	4332 4296	1080 937	126 96	78.22 % 80.62 %	19.50 % 17.58 %	2.28 % 1.80 %
Mailfence	5498 5445	4300 4385	1069 956	129 104	78.21 % 80.53 %	19.44 % 17.56 %	2.35 % 1.91 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.