Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.742 65.820	50.350 51.806	13.919 12.761	1.473 1.253

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.71 %	21.17 % 19.39 %	2.24 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5181 5172	3982 4073	1089 1008	110 91	76.86 % 78.75 %	21.02 % 19.49 %	2.12 % 1.76 %
Elektronics	5074 5042	3919 4032	1041 909	114 101	77.24 % 79.97 %	20.52 % 18.03 %	2.25 % 2.00 %
Entertainment	5262 4959	3970 3875	1178 985	114 99	75.45 % 78.14 %	22.39 % 19.86 %	2.17 % 2.00 %
Cosmetics & Beauty	5193 5154	4022 4072	1060 991	111 91	77.45 % 79.01 %	20.41 % 19.23 %	2.14 % 1.77 %
Food & Drink	4870 5019	3735 3939	1020 984	115 96	76.69 % 78.48 %	20.94 % 19.61 %	2.36 % 1.91 %
Home & Garden	4930 5010	3756 3906	1069 1009	105 95	76.19 % 77.96 %	21.68 % 20.14 %	2.13 % 1.90 %
Finance	4984 4754	4000 3909	876 757	108 88	80.26 % 82.23 %	17.58 % 15.92 %	2.17 % 1.85 %
Health	5074 5205	4074 4277	885 826	115 102	80.29 % 82.17 %	17.44 % 15.87 %	2.27 % 1.96 %
Pets	4988 4950	3787 3849	1091 1010	110 91	75.92 % 77.76 %	21.87 % 20.40 %	2.21 % 1.84 %
Sport & Fitness	5036 5244	3820 4105	1095 1039	121 100	75.85 % 78.28 %	21.74 % 19.81 %	2.40 % 1.91 %
Job & Career	5089 5199	3741 3930	1236 1162	112 107	73.51 % 75.59 %	24.29 % 22.35 %	2.20 % 2.06 %
Dating	4895 5190	3525 3893	1259 1200	111 97	72.01 % 75.01 %	25.72 % 23.12 %	2.27 % 1.87 %
Other	5166 4922	4019 3946	1020 881	127 95	77.80 % 80.17 %	19.74 % 17.90 %	2.46 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4591	3364 3447	1166 1050	105 94	72.58 % 75.08 %	25.16 % 22.87 %	2.27 % 2.05 %
Outlook Mail	4666 4712	3473 3633	1085 995	108 84	74.43 % 77.10 %	23.25 % 21.12 %	2.31 % 1.78 %
Yahoo Mail	4760 4814	3625 3762	1023 962	112 90	76.16 % 78.15 %	21.49 % 19.98 %	2.35 % 1.87 %
AOL Mail	4670 4686	3530 3668	1038 930	102 88	75.59 % 78.28 %	22.23 % 19.85 %	2.18 % 1.88 %
Mail.com	4753 4793	3685 3796	968 897	100 100	77.53 % 79.20 %	20.37 % 18.71 %	2.10 % 2.09 %
Yandex Mail	4536 4669	3435 3624	1003 960	98 85	75.73 % 77.62 %	22.11 % 20.56 %	2.16 % 1.82 %
GMX Mail	4724 4666	3494 3601	1119 986	111 79	73.96 % 77.18 %	23.69 % 21.13 %	2.35 % 1.69 %
Zoho Mail	4757 4712	3739 3766	913 854	105 92	78.60 % 79.92 %	19.19 % 18.12 %	2.21 % 1.95 %
ProtonMail	4708 4649	3713 3743	889 816	106 90	78.87 % 80.51 %	18.88 % 17.55 %	2.25 % 1.94 %
Custom Mail	4683 4944	3707 4057	866 793	110 94	79.16 % 82.06 %	18.49 % 16.04 %	2.35 % 1.90 %
iCloud Mail	4780 4660	3477 3484	1190 1085	113 91	72.74 % 74.76 %	24.90 % 23.28 %	2.36 % 1.95 %
Tuta	4663 4650	3705 3766	861 798	97 86	79.46 % 80.99 %	18.46 % 17.16 %	2.08 % 1.85 %
Juno.com	4742 4538	3734 3654	906 798	102 86	78.74 % 80.52 %	19.11 % 17.58 %	2.15 % 1.90 %
Mailfence	4665 4736	3669 3805	892 837	104 94	78.65 % 80.34 %	19.12 % 17.67 %	2.23 % 1.98 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.