Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 65.773	49.851 51.817	14.124 12.742	1.583 1.214

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 78.78 %	21.54 % 19.37 %	2.41 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5098	3864 4004	1099 1005	121 89	76.00 % 78.54 %	21.62 % 19.71 %	2.38 % 1.75 %
Elektronics	5177 5027	3971 4033	1083 900	123 94	76.70 % 80.23 %	20.92 % 17.90 %	2.38 % 1.87 %
Entertainment	5183 4956	3898 3874	1169 990	116 92	75.21 % 78.17 %	22.55 % 19.98 %	2.24 % 1.86 %
Cosmetics & Beauty	5142 5185	3976 4113	1051 981	115 91	77.32 % 79.32 %	20.44 % 18.92 %	2.24 % 1.76 %
Food & Drink	4966 4881	3779 3831	1062 960	125 90	76.10 % 78.49 %	21.39 % 19.67 %	2.52 % 1.84 %
Home & Garden	4976 5066	3743 3952	1113 1017	120 97	75.22 % 78.01 %	22.37 % 20.08 %	2.41 % 1.91 %
Finance	4998 4793	3994 3944	888 765	116 84	79.91 % 82.29 %	17.77 % 15.96 %	2.32 % 1.75 %
Health	5045 5258	4009 4319	916 834	120 105	79.46 % 82.14 %	18.16 % 15.86 %	2.38 % 2.00 %
Pets	4861 4920	3657 3831	1090 1000	114 89	75.23 % 77.87 %	22.42 % 20.33 %	2.35 % 1.81 %
Sport & Fitness	5021 5293	3794 4141	1094 1054	133 98	75.56 % 78.24 %	21.79 % 19.91 %	2.65 % 1.85 %
Job & Career	5105 5193	3739 3925	1244 1164	122 104	73.24 % 75.58 %	24.37 % 22.41 %	2.39 % 2.00 %
Dating	4900 5104	3500 3831	1277 1185	123 88	71.43 % 75.06 %	26.06 % 23.22 %	2.51 % 1.72 %
Other	5100 4999	3927 4019	1038 887	135 93	77.00 % 80.40 %	20.35 % 17.74 %	2.65 % 1.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4652	3372 3486	1200 1073	112 93	71.99 % 74.94 %	25.62 % 23.07 %	2.39 % 2.00 %
Outlook Mail	4612 4710	3427 3630	1071 997	114 83	74.31 % 77.07 %	23.22 % 21.17 %	2.47 % 1.76 %
Yahoo Mail	4755 4766	3599 3727	1042 951	114 88	75.69 % 78.20 %	21.91 % 19.95 %	2.40 % 1.85 %
AOL Mail	4647 4563	3479 3577	1056 905	112 81	74.87 % 78.39 %	22.72 % 19.83 %	2.41 % 1.78 %
Mail.com	4717 4838	3661 3851	943 893	113 94	77.61 % 79.60 %	19.99 % 18.46 %	2.40 % 1.94 %
Yandex Mail	4535 4670	3418 3629	1016 956	101 85	75.37 % 77.71 %	22.40 % 20.47 %	2.23 % 1.82 %
GMX Mail	4797 4708	3535 3635	1139 988	123 85	73.69 % 77.21 %	23.74 % 20.99 %	2.56 % 1.81 %
Zoho Mail	4716 4698	3684 3763	920 850	112 85	78.12 % 80.10 %	19.51 % 18.09 %	2.37 % 1.81 %
ProtonMail	4606 4601	3604 3722	887 790	115 89	78.25 % 80.90 %	19.26 % 17.17 %	2.50 % 1.93 %
Custom Mail	4685 4813	3687 3948	881 774	117 91	78.70 % 82.03 %	18.80 % 16.08 %	2.50 % 1.89 %
iCloud Mail	4717 4752	3395 3560	1206 1104	116 88	71.97 % 74.92 %	25.57 % 23.23 %	2.46 % 1.85 %
Tuta	4643 4731	3625 3821	908 825	110 85	78.07 % 80.77 %	19.56 % 17.44 %	2.37 % 1.80 %
Juno.com	4723 4601	3683 3701	929 818	111 82	77.98 % 80.44 %	19.67 % 17.78 %	2.35 % 1.78 %
Mailfence	4721 4670	3682 3767	926 818	113 85	77.99 % 80.66 %	19.61 % 17.52 %	2.39 % 1.82 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.