Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 76.599	58.311 59.740	16.294 15.263	1.838 1.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.99 %	21.32 % 19.93 %	2.40 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6220	4608 4836	1318 1257	141 127	75.95 % 77.75 %	21.72 % 20.21 %	2.32 % 2.04 %
Elektronics	5856 5786	4519 4580	1192 1078	145 128	77.17 % 79.16 %	20.36 % 18.63 %	2.48 % 2.21 %
Entertainment	6075 5998	4611 4669	1325 1193	139 136	75.90 % 77.84 %	21.81 % 19.89 %	2.29 % 2.27 %
Cosmetics & Beauty	5930 5849	4560 4575	1229 1165	141 109	76.90 % 78.22 %	20.73 % 19.92 %	2.38 % 1.86 %
Food & Drink	5769 5894	4362 4598	1266 1176	141 120	75.61 % 78.01 %	21.94 % 19.95 %	2.44 % 2.04 %
Home & Garden	5825 5783	4421 4504	1265 1157	139 122	75.90 % 77.88 %	21.72 % 20.01 %	2.39 % 2.11 %
Finance	5935 5673	4718 4617	1076 946	141 110	79.49 % 81.39 %	18.13 % 16.68 %	2.38 % 1.94 %
Health	5897 6113	4687 4994	1064 987	146 132	79.48 % 81.69 %	18.04 % 16.15 %	2.48 % 2.16 %
Pets	5756 5881	4351 4526	1276 1233	129 122	75.59 % 76.96 %	22.17 % 20.97 %	2.24 % 2.07 %
Sport & Fitness	5844 5830	4439 4503	1259 1204	146 123	75.96 % 77.24 %	21.54 % 20.65 %	2.50 % 2.11 %
Job & Career	5885 5877	4358 4448	1391 1308	136 121	74.05 % 75.68 %	23.64 % 22.26 %	2.31 % 2.06 %
Dating	5773 5955	4150 4378	1485 1450	138 127	71.89 % 73.52 %	25.72 % 24.35 %	2.39 % 2.13 %
Other	5831 5740	4527 4512	1148 1109	156 119	77.64 % 78.61 %	19.69 % 19.32 %	2.68 % 2.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5291	3944 3956	1367 1218	137 117	72.39 % 74.77 %	25.09 % 23.02 %	2.51 % 2.21 %
Outlook Mail	5475 5479	4072 4183	1267 1191	136 105	74.37 % 76.35 %	23.14 % 21.74 %	2.48 % 1.92 %
Yahoo Mail	5510 5528	4170 4284	1201 1133	139 111	75.68 % 77.50 %	21.80 % 20.50 %	2.52 % 2.01 %
AOL Mail	5482 5615	4126 4344	1231 1154	125 117	75.26 % 77.36 %	22.46 % 20.55 %	2.28 % 2.08 %
Mail.com	5401 5527	4166 4348	1108 1054	127 125	77.13 % 78.67 %	20.51 % 19.07 %	2.35 % 2.26 %
Yandex Mail	5092 5285	3824 4064	1145 1114	123 107	75.10 % 76.90 %	22.49 % 21.08 %	2.42 % 2.02 %
GMX Mail	5484 5521	4057 4231	1286 1179	141 111	73.98 % 76.63 %	23.45 % 21.35 %	2.57 % 2.01 %
Zoho Mail	5486 5514	4284 4347	1080 1045	122 122	78.09 % 78.84 %	19.69 % 18.95 %	2.22 % 2.21 %
ProtonMail	5579 5370	4382 4296	1060 967	137 107	78.54 % 80.00 %	19.00 % 18.01 %	2.46 % 1.99 %
Custom Mail	5597 5515	4431 4490	1031 908	135 117	79.17 % 81.41 %	18.42 % 16.46 %	2.41 % 2.12 %
iCloud Mail	5354 5429	3900 4041	1331 1273	123 115	72.84 % 74.43 %	24.86 % 23.45 %	2.30 % 2.12 %
Tuta	5472 5533	4303 4442	1042 987	127 104	78.64 % 80.28 %	19.04 % 17.84 %	2.32 % 1.88 %
Juno.com	5595 5298	4386 4196	1072 992	137 110	78.39 % 79.20 %	19.16 % 18.72 %	2.45 % 2.08 %
Mailfence	5468 5694	4266 4518	1073 1048	129 128	78.02 % 79.35 %	19.62 % 18.41 %	2.36 % 2.25 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.