Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 65.068	49.619 51.364	13.190 12.830	1.603 1.406

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 78.94 %	20.63 % 19.72 %	2.51 % 2.16 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 4918	3854 3866	1013 991	125 100	77.72 % 78.61 %	20.43 % 20.15 %	2.52 % 2.03 %
Elektronics	5005 5108	3876 4072	1015 959	126 111	77.44 % 79.72 %	20.28 % 18.77 %	2.52 % 2.17 %
Entertainment	4920 4998	3794 3906	1042 1030	118 107	77.11 % 78.15 %	21.18 % 20.61 %	2.40 % 2.14 %
Cosmetics & Beauty	4883 4918	3842 3916	948 937	116 107	78.68 % 79.63 %	19.41 % 19.05 %	2.38 % 2.18 %
Food & Drink	4891 4946	3809 3896	1015 1000	124 107	77.88 % 78.77 %	20.75 % 20.22 %	2.54 % 2.16 %
Home & Garden	4858 5130	3750 4022	1017 1037	124 111	77.19 % 78.40 %	20.93 % 20.21 %	2.55 % 2.16 %
Finance	4828 4974	3872 4052	882 862	113 106	80.20 % 81.46 %	18.27 % 17.33 %	2.34 % 2.13 %
Health	5053 5111	4051 4147	922 884	121 120	80.17 % 81.14 %	18.25 % 17.30 %	2.39 % 2.35 %
Pets	4835 4854	3722 3792	1049 979	115 101	76.98 % 78.12 %	21.70 % 20.17 %	2.38 % 2.08 %
Sport & Fitness	4897 5130	3774 4034	1009 1027	137 114	77.07 % 78.64 %	20.60 % 20.02 %	2.80 % 2.22 %
Job & Career	4903 5083	3725 3906	1101 1109	124 113	75.97 % 76.84 %	22.46 % 21.82 %	2.53 % 2.22 %
Dating	4825 5012	3589 3839	1159 1113	128 98	74.38 % 76.60 %	24.02 % 22.21 %	2.65 % 1.96 %
Other	5072 4886	3961 3916	1018 902	132 111	78.10 % 80.15 %	20.07 % 18.46 %	2.60 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4718	3484 3613	1085 1060	115 103	74.72 % 76.58 %	23.27 % 22.47 %	2.47 % 2.18 %
Outlook Mail	4677 4782	3579 3723	1014 1000	119 93	76.52 % 77.85 %	21.68 % 20.91 %	2.54 % 1.94 %
Yahoo Mail	4685 4745	3631 3724	986 972	117 102	77.50 % 78.48 %	21.05 % 20.48 %	2.50 % 2.15 %
AOL Mail	4701 4674	3625 3671	987 928	119 105	77.11 % 78.54 %	21.00 % 19.85 %	2.53 % 2.25 %
Mail.com	4663 4983	3694 3975	897 928	114 114	79.22 % 79.77 %	19.24 % 18.62 %	2.44 % 2.29 %
Yandex Mail	4530 4814	3529 3774	935 993	105 107	77.90 % 78.40 %	20.64 % 20.63 %	2.32 % 2.22 %
GMX Mail	4810 4634	3657 3587	1059 975	122 103	76.03 % 77.41 %	22.02 % 21.04 %	2.54 % 2.22 %
Zoho Mail	4709 4705	3709 3768	900 870	114 101	78.76 % 80.09 %	19.11 % 18.49 %	2.42 % 2.15 %
ProtonMail	4591 4758	3632 3827	883 870	119 111	79.11 % 80.43 %	19.23 % 18.28 %	2.59 % 2.33 %
Custom Mail	4572 4799	3627 3887	862 845	119 100	79.33 % 81.00 %	18.85 % 17.61 %	2.60 % 2.08 %
iCloud Mail	4670 5008	3499 3825	1116 1104	122 110	74.93 % 76.38 %	23.90 % 22.04 %	2.61 % 2.20 %
Tuta	4800 4715	3815 3786	932 870	118 96	79.48 % 80.30 %	19.42 % 18.45 %	2.46 % 2.04 %
Juno.com	4718 4721	3703 3792	913 875	116 101	78.49 % 80.32 %	19.35 % 18.53 %	2.46 % 2.14 %
Mailfence	3140 3012	2435 2412	621 540	84 60	77.55 % 80.08 %	19.78 % 17.93 %	2.68 % 1.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.