Moosend and Brevo Email Deliverability Comparison

Moosend

Brevo

In this comparison, the deliverability of Moosend and Brevo is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 65.578	49.964 51.753	13.921 12.631	1.521 1.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 78.92 %	21.28 % 19.26 %	2.33 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5182	3990 4097	1101 996	115 89	76.64 % 79.06 %	21.15 % 19.22 %	2.21 % 1.72 %
Elektronics	5003 5040	3865 4045	1023 899	115 96	77.25 % 80.26 %	20.45 % 17.84 %	2.30 % 1.90 %
Entertainment	5232 4982	3950 3910	1168 980	114 92	75.50 % 78.48 %	22.32 % 19.67 %	2.18 % 1.85 %
Cosmetics & Beauty	5109 5151	3939 4082	1052 982	118 87	77.10 % 79.25 %	20.59 % 19.06 %	2.31 % 1.69 %
Food & Drink	4911 4897	3752 3839	1037 967	122 91	76.40 % 78.39 %	21.12 % 19.75 %	2.48 % 1.86 %
Home & Garden	4929 5029	3741 3953	1073 984	115 92	75.90 % 78.60 %	21.77 % 19.57 %	2.33 % 1.83 %
Finance	4969 4812	3982 3960	876 770	111 82	80.14 % 82.29 %	17.63 % 16.00 %	2.23 % 1.70 %
Health	5005 5213	3993 4301	898 814	114 98	79.78 % 82.51 %	17.94 % 15.61 %	2.28 % 1.88 %
Pets	5013 4967	3795 3872	1107 1007	111 88	75.70 % 77.95 %	22.08 % 20.27 %	2.21 % 1.77 %
Sport & Fitness	4998 5093	3796 3996	1074 1003	128 94	75.95 % 78.46 %	21.49 % 19.69 %	2.56 % 1.85 %
Job & Career	4995 5138	3666 3893	1215 1145	114 100	73.39 % 75.77 %	24.32 % 22.28 %	2.28 % 1.95 %
Dating	4979 5156	3573 3875	1292 1185	114 96	71.76 % 75.16 %	25.95 % 22.98 %	2.29 % 1.86 %
Other	5057 4918	3922 3930	1005 899	130 89	77.56 % 79.91 %	19.87 % 18.28 %	2.57 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4637	3345 3495	1168 1051	112 91	72.32 % 75.37 %	25.25 % 22.67 %	2.42 % 1.96 %
Outlook Mail	4646 4702	3434 3636	1098 984	114 82	73.91 % 77.33 %	23.63 % 20.93 %	2.45 % 1.74 %
Yahoo Mail	4756 4771	3614 3739	1025 946	117 86	75.99 % 78.37 %	21.55 % 19.83 %	2.46 % 1.80 %
AOL Mail	4754 4770	3578 3738	1069 949	107 83	75.26 % 78.36 %	22.49 % 19.90 %	2.25 % 1.74 %
Mail.com	4588 4638	3537 3689	954 856	97 93	77.09 % 79.54 %	20.79 % 18.46 %	2.11 % 2.01 %
Yandex Mail	4481 4560	3391 3546	989 932	101 82	75.68 % 77.76 %	22.07 % 20.44 %	2.25 % 1.80 %
GMX Mail	4640 4698	3420 3639	1104 982	116 77	73.71 % 77.46 %	23.79 % 20.90 %	2.50 % 1.64 %
Zoho Mail	4697 4680	3693 3753	902 841	102 86	78.62 % 80.19 %	19.20 % 17.97 %	2.17 % 1.84 %
ProtonMail	4783 4616	3782 3733	886 801	115 82	79.07 % 80.87 %	18.52 % 17.35 %	2.40 % 1.78 %
Custom Mail	4768 4908	3758 4036	895 781	115 91	78.82 % 82.23 %	18.77 % 15.91 %	2.41 % 1.85 %
iCloud Mail	4751 4575	3455 3430	1183 1059	113 86	72.72 % 74.97 %	24.90 % 23.15 %	2.38 % 1.88 %
Tuta	4572 4778	3614 3894	858 801	100 83	79.05 % 81.50 %	18.77 % 16.76 %	2.19 % 1.74 %
Juno.com	4707 4482	3707 3593	897 809	103 80	78.76 % 80.17 %	19.06 % 18.05 %	2.19 % 1.78 %
Mailfence	4638 4763	3636 3832	893 839	109 92	78.40 % 80.45 %	19.25 % 17.61 %	2.35 % 1.93 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.