Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.589 76.612	60.393 58.377	14.781 16.441	1.415 1.794

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.85 % 76.20 %	19.30 % 21.46 %	1.85 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5990 6033	4715 4604	1173 1291	102 138	78.71 % 76.31 %	19.58 % 21.40 %	1.70 % 2.29 %
Elektronics	5836 5956	4669 4579	1054 1239	113 138	80.00 % 76.88 %	18.06 % 20.80 %	1.94 % 2.32 %
Entertainment	5830 6071	4561 4576	1157 1359	112 136	78.23 % 75.37 %	19.85 % 22.39 %	1.92 % 2.24 %
Cosmetics & Beauty	5995 5958	4753 4605	1137 1222	105 131	79.28 % 77.29 %	18.97 % 20.51 %	1.75 % 2.20 %
Food & Drink	5803 5729	4563 4364	1133 1227	107 138	78.63 % 76.17 %	19.52 % 21.42 %	1.84 % 2.41 %
Home & Garden	5908 5764	4617 4357	1180 1273	111 134	78.15 % 75.59 %	19.97 % 22.09 %	1.88 % 2.32 %
Finance	5604 5871	4622 4685	882 1055	100 131	82.48 % 79.80 %	15.74 % 17.97 %	1.78 % 2.23 %
Health	6046 5943	4975 4728	954 1075	117 140	82.29 % 79.56 %	15.78 % 18.09 %	1.94 % 2.36 %
Pets	5770 5777	4500 4360	1168 1285	102 132	77.99 % 75.47 %	20.24 % 22.24 %	1.77 % 2.28 %
Sport & Fitness	6079 5848	4765 4429	1204 1270	110 149	78.38 % 75.74 %	19.81 % 21.72 %	1.81 % 2.55 %
Job & Career	5996 5919	4538 4337	1337 1445	121 137	75.68 % 73.27 %	22.30 % 24.41 %	2.02 % 2.31 %
Dating	6011 5773	4514 4136	1390 1500	107 137	75.10 % 71.64 %	23.12 % 25.98 %	1.78 % 2.37 %
Other	5721 5970	4601 4617	1012 1200	108 153	80.42 % 77.34 %	17.69 % 20.10 %	1.89 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5396 5417	4060 3909	1229 1381	107 127	75.24 % 72.16 %	22.78 % 25.49 %	1.98 % 2.34 %
Outlook Mail	5470 5431	4233 4036	1141 1263	96 132	77.39 % 74.31 %	20.86 % 23.26 %	1.76 % 2.43 %
Yahoo Mail	5560 5522	4354 4180	1103 1211	103 131	78.31 % 75.70 %	19.84 % 21.93 %	1.85 % 2.37 %
AOL Mail	5375 5450	4209 4092	1067 1233	99 125	78.31 % 75.08 %	19.85 % 22.62 %	1.84 % 2.29 %
Mail.com	5619 5527	4470 4277	1038 1125	111 125	79.55 % 77.38 %	18.47 % 20.35 %	1.98 % 2.26 %
Yandex Mail	5443 5256	4236 3975	1109 1166	98 115	77.82 % 75.63 %	20.37 % 22.18 %	1.80 % 2.19 %
GMX Mail	5412 5522	4183 4070	1134 1316	95 136	77.29 % 73.71 %	20.95 % 23.83 %	1.76 % 2.46 %
Zoho Mail	5453 5544	4361 4333	992 1082	100 129	79.97 % 78.16 %	18.19 % 19.52 %	1.83 % 2.33 %
ProtonMail	5443 5469	4398 4286	944 1052	101 131	80.80 % 78.37 %	17.34 % 19.24 %	1.86 % 2.40 %
Custom Mail	5666 5479	4654 4315	907 1030	105 134	82.14 % 78.76 %	16.01 % 18.80 %	1.85 % 2.45 %
iCloud Mail	5452 5551	4079 4019	1271 1400	102 132	74.82 % 72.40 %	23.31 % 25.22 %	1.87 % 2.38 %
Tuta	5526 5408	4475 4253	953 1033	98 122	80.98 % 78.64 %	17.25 % 19.10 %	1.77 % 2.26 %
Juno.com	5329 5538	4296 4332	937 1080	96 126	80.62 % 78.22 %	17.58 % 19.50 %	1.80 % 2.28 %
Mailfence	5445 5498	4385 4300	956 1069	104 129	80.53 % 78.21 %	17.56 % 19.44 %	1.91 % 2.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.