Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.511	59.594 59.015	15.255 15.796	1.598 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 77.13 %	19.96 % 20.65 %	2.09 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 6046	4799 4628	1245 1284	121 134	77.84 % 76.55 %	20.19 % 21.24 %	1.96 % 2.22 %
Elektronics	5801 5883	4574 4593	1101 1153	126 137	78.85 % 78.07 %	18.98 % 19.60 %	2.17 % 2.33 %
Entertainment	5935 6029	4609 4635	1192 1267	134 127	77.66 % 76.88 %	20.08 % 21.02 %	2.26 % 2.11 %
Cosmetics & Beauty	5909 5875	4630 4563	1161 1183	118 129	78.36 % 77.67 %	19.65 % 20.14 %	2.00 % 2.20 %
Food & Drink	5925 5803	4616 4450	1193 1225	116 128	77.91 % 76.68 %	20.14 % 21.11 %	1.96 % 2.21 %
Home & Garden	5736 5746	4462 4396	1152 1226	122 124	77.79 % 76.51 %	20.08 % 21.34 %	2.13 % 2.16 %
Finance	5654 5973	4601 4806	940 1036	113 131	81.38 % 80.46 %	16.63 % 17.34 %	2.00 % 2.19 %
Health	6047 5962	4937 4788	979 1032	131 142	81.64 % 80.31 %	16.19 % 17.31 %	2.17 % 2.38 %
Pets	5834 5687	4482 4349	1227 1220	125 118	76.83 % 76.47 %	21.03 % 21.45 %	2.14 % 2.07 %
Sport & Fitness	5875 5900	4543 4543	1212 1223	120 134	77.33 % 77.00 %	20.63 % 20.73 %	2.04 % 2.27 %
Job & Career	5936 5977	4491 4464	1322 1384	123 129	75.66 % 74.69 %	22.27 % 23.16 %	2.07 % 2.16 %
Dating	5913 5729	4362 4167	1420 1435	131 127	73.77 % 72.74 %	24.01 % 25.05 %	2.22 % 2.22 %
Other	5717 5901	4488 4633	1111 1128	118 140	78.50 % 78.51 %	19.43 % 19.12 %	2.06 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5416	3872 3974	1195 1316	113 126	74.75 % 73.38 %	23.07 % 24.30 %	2.18 % 2.33 %
Outlook Mail	5386 5509	4124 4154	1162 1232	100 123	76.57 % 75.40 %	21.57 % 22.36 %	1.86 % 2.23 %
Yahoo Mail	5563 5441	4313 4176	1138 1142	112 123	77.53 % 76.75 %	20.46 % 20.99 %	2.01 % 2.26 %
AOL Mail	5600 5505	4324 4193	1161 1198	115 114	77.21 % 76.17 %	20.73 % 21.76 %	2.05 % 2.07 %
Mail.com	5495 5391	4306 4208	1068 1062	121 121	78.36 % 78.06 %	19.44 % 19.70 %	2.20 % 2.24 %
Yandex Mail	5331 5210	4106 3947	1113 1145	112 118	77.02 % 75.76 %	20.88 % 21.98 %	2.10 % 2.26 %
GMX Mail	5458 5434	4182 4081	1165 1226	111 127	76.62 % 75.10 %	21.34 % 22.56 %	2.03 % 2.34 %
Zoho Mail	5570 5487	4387 4317	1064 1055	119 115	78.76 % 78.68 %	19.10 % 19.23 %	2.14 % 2.10 %
ProtonMail	5380 5637	4308 4452	970 1055	102 130	80.07 % 78.98 %	18.03 % 18.72 %	1.90 % 2.31 %
Custom Mail	5522 5586	4487 4461	917 995	118 130	81.26 % 79.86 %	16.61 % 17.81 %	2.14 % 2.33 %
iCloud Mail	5350 5372	3971 3967	1265 1294	114 111	74.22 % 73.85 %	23.64 % 24.09 %	2.13 % 2.07 %
Tuta	5490 5467	4399 4353	980 1000	111 114	80.13 % 79.62 %	17.85 % 18.29 %	2.02 % 2.09 %
Juno.com	5294 5517	4205 4364	971 1022	118 131	79.43 % 79.10 %	18.34 % 18.52 %	2.23 % 2.37 %
Mailfence	5828 5539	4610 4368	1086 1054	132 117	79.10 % 78.86 %	18.63 % 19.03 %	2.26 % 2.11 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.