Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.929	51.364 49.619	12.830 13.190	1.406 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 77.62 %	19.72 % 20.63 %	2.16 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4959	3866 3854	991 1013	100 125	78.61 % 77.72 %	20.15 % 20.43 %	2.03 % 2.52 %
Elektronics	5108 5005	4072 3876	959 1015	111 126	79.72 % 77.44 %	18.77 % 20.28 %	2.17 % 2.52 %
Entertainment	4998 4920	3906 3794	1030 1042	107 118	78.15 % 77.11 %	20.61 % 21.18 %	2.14 % 2.40 %
Cosmetics & Beauty	4918 4883	3916 3842	937 948	107 116	79.63 % 78.68 %	19.05 % 19.41 %	2.18 % 2.38 %
Food & Drink	4946 4891	3896 3809	1000 1015	107 124	78.77 % 77.88 %	20.22 % 20.75 %	2.16 % 2.54 %
Home & Garden	5130 4858	4022 3750	1037 1017	111 124	78.40 % 77.19 %	20.21 % 20.93 %	2.16 % 2.55 %
Finance	4974 4828	4052 3872	862 882	106 113	81.46 % 80.20 %	17.33 % 18.27 %	2.13 % 2.34 %
Health	5111 5053	4147 4051	884 922	120 121	81.14 % 80.17 %	17.30 % 18.25 %	2.35 % 2.39 %
Pets	4854 4835	3792 3722	979 1049	101 115	78.12 % 76.98 %	20.17 % 21.70 %	2.08 % 2.38 %
Sport & Fitness	5130 4897	4034 3774	1027 1009	114 137	78.64 % 77.07 %	20.02 % 20.60 %	2.22 % 2.80 %
Job & Career	5083 4903	3906 3725	1109 1101	113 124	76.84 % 75.97 %	21.82 % 22.46 %	2.22 % 2.53 %
Dating	5012 4825	3839 3589	1113 1159	98 128	76.60 % 74.38 %	22.21 % 24.02 %	1.96 % 2.65 %
Other	4886 5072	3916 3961	902 1018	111 132	80.15 % 78.10 %	18.46 % 20.07 %	2.27 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4663	3613 3484	1060 1085	103 115	76.58 % 74.72 %	22.47 % 23.27 %	2.18 % 2.47 %
Outlook Mail	4782 4677	3723 3579	1000 1014	93 119	77.85 % 76.52 %	20.91 % 21.68 %	1.94 % 2.54 %
Yahoo Mail	4745 4685	3724 3631	972 986	102 117	78.48 % 77.50 %	20.48 % 21.05 %	2.15 % 2.50 %
AOL Mail	4674 4701	3671 3625	928 987	105 119	78.54 % 77.11 %	19.85 % 21.00 %	2.25 % 2.53 %
Mail.com	4983 4663	3975 3694	928 897	114 114	79.77 % 79.22 %	18.62 % 19.24 %	2.29 % 2.44 %
Yandex Mail	4814 4530	3774 3529	993 935	107 105	78.40 % 77.90 %	20.63 % 20.64 %	2.22 % 2.32 %
GMX Mail	4634 4810	3587 3657	975 1059	103 122	77.41 % 76.03 %	21.04 % 22.02 %	2.22 % 2.54 %
Zoho Mail	4705 4709	3768 3709	870 900	101 114	80.09 % 78.76 %	18.49 % 19.11 %	2.15 % 2.42 %
ProtonMail	4758 4591	3827 3632	870 883	111 119	80.43 % 79.11 %	18.28 % 19.23 %	2.33 % 2.59 %
Custom Mail	4799 4572	3887 3627	845 862	100 119	81.00 % 79.33 %	17.61 % 18.85 %	2.08 % 2.60 %
iCloud Mail	5008 4670	3825 3499	1104 1116	110 122	76.38 % 74.93 %	22.04 % 23.90 %	2.20 % 2.61 %
Tuta	4715 4800	3786 3815	870 932	96 118	80.30 % 79.48 %	18.45 % 19.42 %	2.04 % 2.46 %
Juno.com	4721 4718	3792 3703	875 913	101 116	80.32 % 78.49 %	18.53 % 19.35 %	2.14 % 2.46 %
Mailfence	3012 3140	2412 2435	540 621	60 84	80.08 % 77.55 %	17.93 % 19.78 %	1.99 % 2.68 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.