Brevo and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 454.924	48.115 357.605	10.986 81.972	2.917 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 78.61 %	17.71 % 18.02 %	4.70 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 35361	3847 28893	764 5445	197 1023	80.01 % 81.71 %	15.89 % 15.40 %	4.10 % 2.89 %
Elektronics	4675 34567	3687 27443	784 6035	204 1089	78.87 % 79.39 %	16.77 % 17.46 %	4.36 % 3.15 %
Entertainment	4694 34541	3637 27115	828 6226	229 1200	77.48 % 78.50 %	17.64 % 18.02 %	4.88 % 3.47 %
Cosmetics & Beauty	4781 35212	3703 27615	855 6404	223 1193	77.45 % 78.42 %	17.88 % 18.19 %	4.66 % 3.39 %
Food & Drink	4717 34640	3777 28249	741 5346	199 1045	80.07 % 81.55 %	15.71 % 15.43 %	4.22 % 3.02 %
Home & Garden	4649 35248	3756 28718	720 5425	173 1105	80.79 % 81.47 %	15.49 % 15.39 %	3.72 % 3.13 %
Finance	4845 34992	3611 26360	956 7281	278 1351	74.53 % 75.33 %	19.73 % 20.81 %	5.74 % 3.86 %
Health	4808 35435	3679 26934	900 7222	229 1279	76.52 % 76.01 %	18.72 % 20.38 %	4.76 % 3.61 %
Pets	4847 34926	3807 28214	817 5607	223 1105	78.54 % 80.78 %	16.86 % 16.05 %	4.60 % 3.16 %
Sport & Fitness	4748 34569	3612 26823	905 6524	231 1222	76.07 % 77.59 %	19.06 % 18.87 %	4.87 % 3.53 %
Job & Career	4903 35339	3700 27092	969 6923	234 1324	75.46 % 76.66 %	19.76 % 19.59 %	4.77 % 3.75 %
Dating	4790 35225	3591 26041	949 7905	250 1279	74.97 % 73.93 %	19.81 % 22.44 %	5.22 % 3.63 %
Other	4753 34869	3708 28108	798 5629	247 1132	78.01 % 80.61 %	16.79 % 16.14 %	5.20 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 44145	3450 33115	1058 9357	279 1673	72.07 % 75.01 %	22.10 % 21.20 %	5.83 % 3.79 %
Outlook Mail	4827 44903	3638 34051	928 9147	261 1705	75.37 % 75.83 %	19.23 % 20.37 %	5.41 % 3.80 %
Yahoo Mail	4650 44295	3535 34667	848 8124	267 1504	76.02 % 78.26 %	18.24 % 18.34 %	5.74 % 3.40 %
AOL Mail	4715 44101	3657 34488	853 8096	205 1517	77.56 % 78.20 %	18.09 % 18.36 %	4.35 % 3.44 %
Mail.com	4920 43807	3862 34781	851 7554	207 1472	78.50 % 79.40 %	17.30 % 17.24 %	4.21 % 3.36 %
Yandex Mail	4747 44150	3620 33908	918 8641	209 1601	76.26 % 76.80 %	19.34 % 19.57 %	4.40 % 3.63 %
GMX Mail	4709 44071	3759 34974	755 7730	195 1367	79.83 % 79.36 %	16.03 % 17.54 %	4.14 % 3.10 %
Zoho Mail	4688 43998	3734 35298	764 7363	190 1337	79.65 % 80.23 %	16.30 % 16.73 %	4.05 % 3.04 %
ProtonMail	4695 43613	3784 35122	729 7187	182 1304	80.60 % 80.53 %	15.53 % 16.48 %	3.88 % 2.99 %
Custom Mail	4865 43433	3905 35403	752 6747	208 1283	80.27 % 81.51 %	15.46 % 15.53 %	4.28 % 2.95 %
iCloud Mail	4723 4910	3462 3783	995 866	266 261	73.30 % 77.05 %	21.07 % 17.64 %	5.63 % 5.32 %
Tuta	4846 4781	3832 4015	787 601	227 165	79.08 % 83.98 %	16.24 % 12.57 %	4.68 % 3.45 %
Juno.com	4846 4717	3877 4000	748 559	221 158	80.00 % 84.80 %	15.44 % 11.85 %	4.56 % 3.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.