Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 65.406	51.753 49.964	12.631 13.921	1.194 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 76.39 %	19.26 % 21.28 %	1.82 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 5206	4097 3990	996 1101	89 115	79.06 % 76.64 %	19.22 % 21.15 %	1.72 % 2.21 %
Elektronics	5040 5003	4045 3865	899 1023	96 115	80.26 % 77.25 %	17.84 % 20.45 %	1.90 % 2.30 %
Entertainment	4982 5232	3910 3950	980 1168	92 114	78.48 % 75.50 %	19.67 % 22.32 %	1.85 % 2.18 %
Cosmetics & Beauty	5151 5109	4082 3939	982 1052	87 118	79.25 % 77.10 %	19.06 % 20.59 %	1.69 % 2.31 %
Food & Drink	4897 4911	3839 3752	967 1037	91 122	78.39 % 76.40 %	19.75 % 21.12 %	1.86 % 2.48 %
Home & Garden	5029 4929	3953 3741	984 1073	92 115	78.60 % 75.90 %	19.57 % 21.77 %	1.83 % 2.33 %
Finance	4812 4969	3960 3982	770 876	82 111	82.29 % 80.14 %	16.00 % 17.63 %	1.70 % 2.23 %
Health	5213 5005	4301 3993	814 898	98 114	82.51 % 79.78 %	15.61 % 17.94 %	1.88 % 2.28 %
Pets	4967 5013	3872 3795	1007 1107	88 111	77.95 % 75.70 %	20.27 % 22.08 %	1.77 % 2.21 %
Sport & Fitness	5093 4998	3996 3796	1003 1074	94 128	78.46 % 75.95 %	19.69 % 21.49 %	1.85 % 2.56 %
Job & Career	5138 4995	3893 3666	1145 1215	100 114	75.77 % 73.39 %	22.28 % 24.32 %	1.95 % 2.28 %
Dating	5156 4979	3875 3573	1185 1292	96 114	75.16 % 71.76 %	22.98 % 25.95 %	1.86 % 2.29 %
Other	4918 5057	3930 3922	899 1005	89 130	79.91 % 77.56 %	18.28 % 19.87 %	1.81 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4625	3495 3345	1051 1168	91 112	75.37 % 72.32 %	22.67 % 25.25 %	1.96 % 2.42 %
Outlook Mail	4702 4646	3636 3434	984 1098	82 114	77.33 % 73.91 %	20.93 % 23.63 %	1.74 % 2.45 %
Yahoo Mail	4771 4756	3739 3614	946 1025	86 117	78.37 % 75.99 %	19.83 % 21.55 %	1.80 % 2.46 %
AOL Mail	4770 4754	3738 3578	949 1069	83 107	78.36 % 75.26 %	19.90 % 22.49 %	1.74 % 2.25 %
Mail.com	4638 4588	3689 3537	856 954	93 97	79.54 % 77.09 %	18.46 % 20.79 %	2.01 % 2.11 %
Yandex Mail	4560 4481	3546 3391	932 989	82 101	77.76 % 75.68 %	20.44 % 22.07 %	1.80 % 2.25 %
GMX Mail	4698 4640	3639 3420	982 1104	77 116	77.46 % 73.71 %	20.90 % 23.79 %	1.64 % 2.50 %
Zoho Mail	4680 4697	3753 3693	841 902	86 102	80.19 % 78.62 %	17.97 % 19.20 %	1.84 % 2.17 %
ProtonMail	4616 4783	3733 3782	801 886	82 115	80.87 % 79.07 %	17.35 % 18.52 %	1.78 % 2.40 %
Custom Mail	4908 4768	4036 3758	781 895	91 115	82.23 % 78.82 %	15.91 % 18.77 %	1.85 % 2.41 %
iCloud Mail	4575 4751	3430 3455	1059 1183	86 113	74.97 % 72.72 %	23.15 % 24.90 %	1.88 % 2.38 %
Tuta	4778 4572	3894 3614	801 858	83 100	81.50 % 79.05 %	16.76 % 18.77 %	1.74 % 2.19 %
Juno.com	4482 4707	3593 3707	809 897	80 103	80.17 % 78.76 %	18.05 % 19.06 %	1.78 % 2.19 %
Mailfence	4763 4638	3832 3636	839 893	92 109	80.45 % 78.40 %	17.61 % 19.25 %	1.93 % 2.35 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.