Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.558	51.817 49.851	12.742 14.124	1.214 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.04 %	19.37 % 21.54 %	1.85 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5084	4004 3864	1005 1099	89 121	78.54 % 76.00 %	19.71 % 21.62 %	1.75 % 2.38 %
Elektronics	5027 5177	4033 3971	900 1083	94 123	80.23 % 76.70 %	17.90 % 20.92 %	1.87 % 2.38 %
Entertainment	4956 5183	3874 3898	990 1169	92 116	78.17 % 75.21 %	19.98 % 22.55 %	1.86 % 2.24 %
Cosmetics & Beauty	5185 5142	4113 3976	981 1051	91 115	79.32 % 77.32 %	18.92 % 20.44 %	1.76 % 2.24 %
Food & Drink	4881 4966	3831 3779	960 1062	90 125	78.49 % 76.10 %	19.67 % 21.39 %	1.84 % 2.52 %
Home & Garden	5066 4976	3952 3743	1017 1113	97 120	78.01 % 75.22 %	20.08 % 22.37 %	1.91 % 2.41 %
Finance	4793 4998	3944 3994	765 888	84 116	82.29 % 79.91 %	15.96 % 17.77 %	1.75 % 2.32 %
Health	5258 5045	4319 4009	834 916	105 120	82.14 % 79.46 %	15.86 % 18.16 %	2.00 % 2.38 %
Pets	4920 4861	3831 3657	1000 1090	89 114	77.87 % 75.23 %	20.33 % 22.42 %	1.81 % 2.35 %
Sport & Fitness	5293 5021	4141 3794	1054 1094	98 133	78.24 % 75.56 %	19.91 % 21.79 %	1.85 % 2.65 %
Job & Career	5193 5105	3925 3739	1164 1244	104 122	75.58 % 73.24 %	22.41 % 24.37 %	2.00 % 2.39 %
Dating	5104 4900	3831 3500	1185 1277	88 123	75.06 % 71.43 %	23.22 % 26.06 %	1.72 % 2.51 %
Other	4999 5100	4019 3927	887 1038	93 135	80.40 % 77.00 %	17.74 % 20.35 %	1.86 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4684	3486 3372	1073 1200	93 112	74.94 % 71.99 %	23.07 % 25.62 %	2.00 % 2.39 %
Outlook Mail	4710 4612	3630 3427	997 1071	83 114	77.07 % 74.31 %	21.17 % 23.22 %	1.76 % 2.47 %
Yahoo Mail	4766 4755	3727 3599	951 1042	88 114	78.20 % 75.69 %	19.95 % 21.91 %	1.85 % 2.40 %
AOL Mail	4563 4647	3577 3479	905 1056	81 112	78.39 % 74.87 %	19.83 % 22.72 %	1.78 % 2.41 %
Mail.com	4838 4717	3851 3661	893 943	94 113	79.60 % 77.61 %	18.46 % 19.99 %	1.94 % 2.40 %
Yandex Mail	4670 4535	3629 3418	956 1016	85 101	77.71 % 75.37 %	20.47 % 22.40 %	1.82 % 2.23 %
GMX Mail	4708 4797	3635 3535	988 1139	85 123	77.21 % 73.69 %	20.99 % 23.74 %	1.81 % 2.56 %
Zoho Mail	4698 4716	3763 3684	850 920	85 112	80.10 % 78.12 %	18.09 % 19.51 %	1.81 % 2.37 %
ProtonMail	4601 4606	3722 3604	790 887	89 115	80.90 % 78.25 %	17.17 % 19.26 %	1.93 % 2.50 %
Custom Mail	4813 4685	3948 3687	774 881	91 117	82.03 % 78.70 %	16.08 % 18.80 %	1.89 % 2.50 %
iCloud Mail	4752 4717	3560 3395	1104 1206	88 116	74.92 % 71.97 %	23.23 % 25.57 %	1.85 % 2.46 %
Tuta	4731 4643	3821 3625	825 908	85 110	80.77 % 78.07 %	17.44 % 19.56 %	1.80 % 2.37 %
Juno.com	4601 4723	3701 3683	818 929	82 111	80.44 % 77.98 %	17.78 % 19.67 %	1.78 % 2.35 %
Mailfence	4670 4721	3767 3682	818 926	85 113	80.66 % 77.99 %	17.52 % 19.61 %	1.82 % 2.39 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.