Brevo and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 437.211	34.180 343.138	7.863 79.424	2.115 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.48 %	17.81 % 18.17 %	4.79 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33970	2740 27729	548 5269	149 972	79.72 % 81.63 %	15.94 % 15.51 %	4.34 % 2.86 %
Elektronics	3290 33220	2592 26326	552 5858	146 1036	78.78 % 79.25 %	16.78 % 17.63 %	4.44 % 3.12 %
Entertainment	3303 33234	2567 26050	581 6034	155 1150	77.72 % 78.38 %	17.59 % 18.16 %	4.69 % 3.46 %
Cosmetics & Beauty	3448 33790	2671 26456	620 6202	157 1132	77.47 % 78.30 %	17.98 % 18.35 %	4.55 % 3.35 %
Food & Drink	3411 33300	2730 27118	542 5181	139 1001	80.04 % 81.44 %	15.89 % 15.56 %	4.08 % 3.01 %
Home & Garden	3330 33833	2687 27529	519 5246	124 1058	80.69 % 81.37 %	15.59 % 15.51 %	3.72 % 3.13 %
Finance	3425 33628	2531 25276	678 7059	216 1293	73.90 % 75.16 %	19.80 % 20.99 %	6.31 % 3.85 %
Health	3439 34091	2622 25852	646 7014	171 1225	76.24 % 75.83 %	18.78 % 20.57 %	4.97 % 3.59 %
Pets	3398 33489	2657 27033	576 5409	165 1047	78.19 % 80.72 %	16.95 % 16.15 %	4.86 % 3.13 %
Sport & Fitness	3350 33247	2540 25767	644 6317	166 1163	75.82 % 77.50 %	19.22 % 19.00 %	4.96 % 3.50 %
Job & Career	3480 34029	2615 26068	694 6707	171 1254	75.14 % 76.61 %	19.94 % 19.71 %	4.91 % 3.69 %
Dating	3407 33839	2548 24941	681 7673	178 1225	74.79 % 73.70 %	19.99 % 22.68 %	5.22 % 3.62 %
Other	3440 33541	2680 26993	582 5455	178 1093	77.91 % 80.48 %	16.92 % 16.26 %	5.17 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42847	2481 32123	768 9121	213 1603	71.66 % 74.97 %	22.18 % 21.29 %	6.15 % 3.74 %
Outlook Mail	3429 43539	2568 32964	663 8930	198 1645	74.89 % 75.71 %	19.34 % 20.51 %	5.77 % 3.78 %
Yahoo Mail	3324 42920	2529 33553	612 7918	183 1449	76.08 % 78.18 %	18.41 % 18.45 %	5.51 % 3.38 %
AOL Mail	3362 42800	2613 33432	608 7901	141 1467	77.72 % 78.11 %	18.08 % 18.46 %	4.19 % 3.43 %
Mail.com	3452 42416	2712 33634	603 7356	137 1426	78.56 % 79.30 %	17.47 % 17.34 %	3.97 % 3.36 %
Yandex Mail	3312 42768	2515 32805	644 8424	153 1539	75.94 % 76.70 %	19.44 % 19.70 %	4.62 % 3.60 %
GMX Mail	3429 42657	2733 33787	550 7554	146 1316	79.70 % 79.21 %	16.04 % 17.71 %	4.26 % 3.09 %
Zoho Mail	3359 42656	2661 34179	549 7191	149 1286	79.22 % 80.13 %	16.34 % 16.86 %	4.44 % 3.01 %
ProtonMail	3319 42221	2661 33949	520 7015	138 1257	80.17 % 80.41 %	15.67 % 16.61 %	4.16 % 2.98 %
Custom Mail	3495 42083	2797 34265	548 6580	150 1238	80.03 % 81.42 %	15.68 % 15.64 %	4.29 % 2.94 %
iCloud Mail	3337 3530	2444 2726	705 618	188 186	73.24 % 77.22 %	21.13 % 17.51 %	5.63 % 5.27 %
Tuta	3424 3458	2706 2892	555 428	163 138	79.03 % 83.63 %	16.21 % 12.38 %	4.76 % 3.99 %
Juno.com	3454 3316	2760 2829	538 388	156 99	79.91 % 85.31 %	15.58 % 11.70 %	4.52 % 2.99 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.