Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.742	51.806 50.350	12.761 13.919	1.253 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.59 %	19.39 % 21.17 %	1.90 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5181	4073 3982	1008 1089	91 110	78.75 % 76.86 %	19.49 % 21.02 %	1.76 % 2.12 %
Elektronics	5042 5074	4032 3919	909 1041	101 114	79.97 % 77.24 %	18.03 % 20.52 %	2.00 % 2.25 %
Entertainment	4959 5262	3875 3970	985 1178	99 114	78.14 % 75.45 %	19.86 % 22.39 %	2.00 % 2.17 %
Cosmetics & Beauty	5154 5193	4072 4022	991 1060	91 111	79.01 % 77.45 %	19.23 % 20.41 %	1.77 % 2.14 %
Food & Drink	5019 4870	3939 3735	984 1020	96 115	78.48 % 76.69 %	19.61 % 20.94 %	1.91 % 2.36 %
Home & Garden	5010 4930	3906 3756	1009 1069	95 105	77.96 % 76.19 %	20.14 % 21.68 %	1.90 % 2.13 %
Finance	4754 4984	3909 4000	757 876	88 108	82.23 % 80.26 %	15.92 % 17.58 %	1.85 % 2.17 %
Health	5205 5074	4277 4074	826 885	102 115	82.17 % 80.29 %	15.87 % 17.44 %	1.96 % 2.27 %
Pets	4950 4988	3849 3787	1010 1091	91 110	77.76 % 75.92 %	20.40 % 21.87 %	1.84 % 2.21 %
Sport & Fitness	5244 5036	4105 3820	1039 1095	100 121	78.28 % 75.85 %	19.81 % 21.74 %	1.91 % 2.40 %
Job & Career	5199 5089	3930 3741	1162 1236	107 112	75.59 % 73.51 %	22.35 % 24.29 %	2.06 % 2.20 %
Dating	5190 4895	3893 3525	1200 1259	97 111	75.01 % 72.01 %	23.12 % 25.72 %	1.87 % 2.27 %
Other	4922 5166	3946 4019	881 1020	95 127	80.17 % 77.80 %	17.90 % 19.74 %	1.93 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4635	3447 3364	1050 1166	94 105	75.08 % 72.58 %	22.87 % 25.16 %	2.05 % 2.27 %
Outlook Mail	4712 4666	3633 3473	995 1085	84 108	77.10 % 74.43 %	21.12 % 23.25 %	1.78 % 2.31 %
Yahoo Mail	4814 4760	3762 3625	962 1023	90 112	78.15 % 76.16 %	19.98 % 21.49 %	1.87 % 2.35 %
AOL Mail	4686 4670	3668 3530	930 1038	88 102	78.28 % 75.59 %	19.85 % 22.23 %	1.88 % 2.18 %
Mail.com	4793 4753	3796 3685	897 968	100 100	79.20 % 77.53 %	18.71 % 20.37 %	2.09 % 2.10 %
Yandex Mail	4669 4536	3624 3435	960 1003	85 98	77.62 % 75.73 %	20.56 % 22.11 %	1.82 % 2.16 %
GMX Mail	4666 4724	3601 3494	986 1119	79 111	77.18 % 73.96 %	21.13 % 23.69 %	1.69 % 2.35 %
Zoho Mail	4712 4757	3766 3739	854 913	92 105	79.92 % 78.60 %	18.12 % 19.19 %	1.95 % 2.21 %
ProtonMail	4649 4708	3743 3713	816 889	90 106	80.51 % 78.87 %	17.55 % 18.88 %	1.94 % 2.25 %
Custom Mail	4944 4683	4057 3707	793 866	94 110	82.06 % 79.16 %	16.04 % 18.49 %	1.90 % 2.35 %
iCloud Mail	4660 4780	3484 3477	1085 1190	91 113	74.76 % 72.74 %	23.28 % 24.90 %	1.95 % 2.36 %
Tuta	4650 4663	3766 3705	798 861	86 97	80.99 % 79.46 %	17.16 % 18.46 %	1.85 % 2.08 %
Juno.com	4538 4742	3654 3734	798 906	86 102	80.52 % 78.74 %	17.58 % 19.11 %	1.90 % 2.15 %
Mailfence	4736 4665	3805 3669	837 892	94 104	80.34 % 78.65 %	17.67 % 19.12 %	1.98 % 2.23 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.