Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.364	59.424 59.208	15.476 15.539	1.640 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 77.53 %	20.22 % 20.35 %	2.14 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 6164	4747 4766	1274 1268	127 130	77.21 % 77.32 %	20.72 % 20.57 %	2.07 % 2.11 %
Elektronics	5858 5805	4578 4537	1146 1137	134 131	78.15 % 78.16 %	19.56 % 19.59 %	2.29 % 2.26 %
Entertainment	5986 5977	4636 4613	1215 1242	135 122	77.45 % 77.18 %	20.30 % 20.78 %	2.26 % 2.04 %
Cosmetics & Beauty	5862 5792	4573 4518	1169 1152	120 122	78.01 % 78.00 %	19.94 % 19.89 %	2.05 % 2.11 %
Food & Drink	5934 5844	4600 4496	1214 1228	120 120	77.52 % 76.93 %	20.46 % 21.01 %	2.02 % 2.05 %
Home & Garden	5711 5747	4435 4435	1152 1195	124 117	77.66 % 77.17 %	20.17 % 20.79 %	2.17 % 2.04 %
Finance	5782 6003	4684 4859	979 1024	119 120	81.01 % 80.94 %	16.93 % 17.06 %	2.06 % 2.00 %
Health	6007 5978	4890 4828	986 1023	131 127	81.41 % 80.76 %	16.41 % 17.11 %	2.18 % 2.12 %
Pets	5843 5760	4488 4414	1232 1230	123 116	76.81 % 76.63 %	21.09 % 21.35 %	2.11 % 2.01 %
Sport & Fitness	5987 5819	4615 4501	1242 1188	130 130	77.08 % 77.35 %	20.74 % 20.42 %	2.17 % 2.23 %
Job & Career	5881 5891	4431 4439	1328 1326	122 126	75.34 % 75.35 %	22.58 % 22.51 %	2.07 % 2.14 %
Dating	5925 5746	4352 4200	1437 1421	136 125	73.45 % 73.09 %	24.25 % 24.73 %	2.30 % 2.18 %
Other	5616 5838	4395 4602	1102 1105	119 131	78.26 % 78.83 %	19.62 % 18.93 %	2.12 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5421	3846 4006	1205 1295	114 120	74.46 % 73.90 %	23.33 % 23.89 %	2.21 % 2.21 %
Outlook Mail	5361 5571	4091 4221	1167 1234	103 116	76.31 % 75.77 %	21.77 % 22.15 %	1.92 % 2.08 %
Yahoo Mail	5541 5492	4276 4239	1148 1135	117 118	77.17 % 77.18 %	20.72 % 20.67 %	2.11 % 2.15 %
AOL Mail	5670 5421	4351 4157	1197 1156	122 108	76.74 % 76.68 %	21.11 % 21.32 %	2.15 % 1.99 %
Mail.com	5500 5356	4301 4202	1075 1041	124 113	78.20 % 78.45 %	19.55 % 19.44 %	2.25 % 2.11 %
Yandex Mail	5488 5145	4197 3927	1170 1108	121 110	76.48 % 76.33 %	21.32 % 21.54 %	2.20 % 2.14 %
GMX Mail	5359 5418	4084 4107	1160 1195	115 116	76.21 % 75.80 %	21.65 % 22.06 %	2.15 % 2.14 %
Zoho Mail	5524 5420	4339 4278	1065 1034	120 108	78.55 % 78.93 %	19.28 % 19.08 %	2.17 % 1.99 %
ProtonMail	5358 5644	4262 4473	990 1045	106 126	79.54 % 79.25 %	18.48 % 18.52 %	1.98 % 2.23 %
Custom Mail	5549 5565	4487 4445	944 993	118 127	80.86 % 79.87 %	17.01 % 17.84 %	2.13 % 2.28 %
iCloud Mail	5464 5381	4030 3971	1315 1299	119 111	73.76 % 73.80 %	24.07 % 24.14 %	2.18 % 2.06 %
Tuta	5503 5537	4397 4425	994 1006	112 106	79.90 % 79.92 %	18.06 % 18.17 %	2.04 % 1.91 %
Juno.com	5312 5377	4227 4267	966 989	119 121	79.57 % 79.36 %	18.19 % 18.39 %	2.24 % 2.25 %
Mailfence	5746 5616	4536 4490	1080 1009	130 117	78.94 % 79.95 %	18.80 % 17.97 %	2.26 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.