Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.293	59.540 59.235	15.518 15.451	1.636 1.607

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.64 %	20.23 % 20.25 %	2.13 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 6072	4749 4687	1272 1252	125 133	77.27 % 77.19 %	20.70 % 20.62 %	2.03 % 2.19 %
Elektronics	5976 5802	4658 4538	1182 1137	136 127	77.95 % 78.21 %	19.78 % 19.60 %	2.28 % 2.19 %
Entertainment	6047 5937	4656 4582	1257 1233	134 122	77.00 % 77.18 %	20.79 % 20.77 %	2.22 % 2.05 %
Cosmetics & Beauty	5761 5813	4509 4553	1131 1135	121 125	78.27 % 78.32 %	19.63 % 19.53 %	2.10 % 2.15 %
Food & Drink	5989 5845	4644 4500	1224 1229	121 116	77.54 % 76.99 %	20.44 % 21.03 %	2.02 % 1.98 %
Home & Garden	5719 5705	4435 4400	1162 1191	122 114	77.55 % 77.13 %	20.32 % 20.88 %	2.13 % 2.00 %
Finance	5914 6010	4794 4857	997 1031	123 122	81.06 % 80.82 %	16.86 % 17.15 %	2.08 % 2.03 %
Health	5996 6029	4889 4886	978 1014	129 129	81.54 % 81.04 %	16.31 % 16.82 %	2.15 % 2.14 %
Pets	5838 5807	4493 4459	1221 1232	124 116	76.96 % 76.79 %	20.91 % 21.22 %	2.12 % 2.00 %
Sport & Fitness	5824 5779	4484 4477	1212 1175	128 127	76.99 % 77.47 %	20.81 % 20.33 %	2.20 % 2.20 %
Job & Career	5877 5844	4436 4420	1321 1301	120 123	75.48 % 75.63 %	22.48 % 22.26 %	2.04 % 2.10 %
Dating	5956 5741	4368 4203	1455 1412	133 126	73.34 % 73.21 %	24.43 % 24.60 %	2.23 % 2.19 %
Other	5651 5909	4425 4673	1106 1109	120 127	78.30 % 79.08 %	19.57 % 18.77 %	2.12 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5391	3939 3994	1226 1275	111 122	74.66 % 74.09 %	23.24 % 23.65 %	2.10 % 2.26 %
Outlook Mail	5355 5586	4086 4245	1164 1230	105 111	76.30 % 75.99 %	21.74 % 22.02 %	1.96 % 1.99 %
Yahoo Mail	5484 5515	4234 4257	1138 1143	112 115	77.21 % 77.19 %	20.75 % 20.73 %	2.04 % 2.09 %
AOL Mail	5734 5475	4401 4209	1205 1157	128 109	76.75 % 76.88 %	21.01 % 21.13 %	2.23 % 1.99 %
Mail.com	5428 5346	4257 4203	1048 1033	123 110	78.43 % 78.62 %	19.31 % 19.32 %	2.27 % 2.06 %
Yandex Mail	5461 5171	4172 3971	1166 1091	123 109	76.40 % 76.79 %	21.35 % 21.10 %	2.25 % 2.11 %
GMX Mail	5409 5357	4122 4063	1174 1182	113 112	76.21 % 75.84 %	21.70 % 22.06 %	2.09 % 2.09 %
Zoho Mail	5565 5340	4372 4209	1072 1025	121 106	78.56 % 78.82 %	19.26 % 19.19 %	2.17 % 1.99 %
ProtonMail	5375 5631	4274 4473	995 1031	106 127	79.52 % 79.44 %	18.51 % 18.31 %	1.97 % 2.26 %
Custom Mail	5542 5567	4483 4461	941 980	118 126	80.89 % 80.13 %	16.98 % 17.60 %	2.13 % 2.26 %
iCloud Mail	5575 5355	4113 3956	1342 1290	120 109	73.78 % 73.87 %	24.07 % 24.09 %	2.15 % 2.04 %
Tuta	5508 5478	4389 4370	1007 998	112 110	79.68 % 79.77 %	18.28 % 18.22 %	2.03 % 2.01 %
Juno.com	5258 5467	4189 4329	954 1015	115 123	79.67 % 79.18 %	18.14 % 18.57 %	2.19 % 2.25 %
Mailfence	5724 5614	4509 4495	1086 1001	129 118	78.77 % 80.07 %	18.97 % 17.83 %	2.25 % 2.10 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.