Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.443	59.740 58.311	15.263 16.294	1.596 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.28 %	19.93 % 21.32 %	2.08 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 6067	4836 4608	1257 1318	127 141	77.75 % 75.95 %	20.21 % 21.72 %	2.04 % 2.32 %
Elektronics	5786 5856	4580 4519	1078 1192	128 145	79.16 % 77.17 %	18.63 % 20.36 %	2.21 % 2.48 %
Entertainment	5998 6075	4669 4611	1193 1325	136 139	77.84 % 75.90 %	19.89 % 21.81 %	2.27 % 2.29 %
Cosmetics & Beauty	5849 5930	4575 4560	1165 1229	109 141	78.22 % 76.90 %	19.92 % 20.73 %	1.86 % 2.38 %
Food & Drink	5894 5769	4598 4362	1176 1266	120 141	78.01 % 75.61 %	19.95 % 21.94 %	2.04 % 2.44 %
Home & Garden	5783 5825	4504 4421	1157 1265	122 139	77.88 % 75.90 %	20.01 % 21.72 %	2.11 % 2.39 %
Finance	5673 5935	4617 4718	946 1076	110 141	81.39 % 79.49 %	16.68 % 18.13 %	1.94 % 2.38 %
Health	6113 5897	4994 4687	987 1064	132 146	81.69 % 79.48 %	16.15 % 18.04 %	2.16 % 2.48 %
Pets	5881 5756	4526 4351	1233 1276	122 129	76.96 % 75.59 %	20.97 % 22.17 %	2.07 % 2.24 %
Sport & Fitness	5830 5844	4503 4439	1204 1259	123 146	77.24 % 75.96 %	20.65 % 21.54 %	2.11 % 2.50 %
Job & Career	5877 5885	4448 4358	1308 1391	121 136	75.68 % 74.05 %	22.26 % 23.64 %	2.06 % 2.31 %
Dating	5955 5773	4378 4150	1450 1485	127 138	73.52 % 71.89 %	24.35 % 25.72 %	2.13 % 2.39 %
Other	5740 5831	4512 4527	1109 1148	119 156	78.61 % 77.64 %	19.32 % 19.69 %	2.07 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5448	3956 3944	1218 1367	117 137	74.77 % 72.39 %	23.02 % 25.09 %	2.21 % 2.51 %
Outlook Mail	5479 5475	4183 4072	1191 1267	105 136	76.35 % 74.37 %	21.74 % 23.14 %	1.92 % 2.48 %
Yahoo Mail	5528 5510	4284 4170	1133 1201	111 139	77.50 % 75.68 %	20.50 % 21.80 %	2.01 % 2.52 %
AOL Mail	5615 5482	4344 4126	1154 1231	117 125	77.36 % 75.26 %	20.55 % 22.46 %	2.08 % 2.28 %
Mail.com	5527 5401	4348 4166	1054 1108	125 127	78.67 % 77.13 %	19.07 % 20.51 %	2.26 % 2.35 %
Yandex Mail	5285 5092	4064 3824	1114 1145	107 123	76.90 % 75.10 %	21.08 % 22.49 %	2.02 % 2.42 %
GMX Mail	5521 5484	4231 4057	1179 1286	111 141	76.63 % 73.98 %	21.35 % 23.45 %	2.01 % 2.57 %
Zoho Mail	5514 5486	4347 4284	1045 1080	122 122	78.84 % 78.09 %	18.95 % 19.69 %	2.21 % 2.22 %
ProtonMail	5370 5579	4296 4382	967 1060	107 137	80.00 % 78.54 %	18.01 % 19.00 %	1.99 % 2.46 %
Custom Mail	5515 5597	4490 4431	908 1031	117 135	81.41 % 79.17 %	16.46 % 18.42 %	2.12 % 2.41 %
iCloud Mail	5429 5354	4041 3900	1273 1331	115 123	74.43 % 72.84 %	23.45 % 24.86 %	2.12 % 2.30 %
Tuta	5533 5472	4442 4303	987 1042	104 127	80.28 % 78.64 %	17.84 % 19.04 %	1.88 % 2.32 %
Juno.com	5298 5595	4196 4386	992 1072	110 137	79.20 % 78.39 %	18.72 % 19.16 %	2.08 % 2.45 %
Mailfence	5694 5468	4518 4266	1048 1073	128 129	79.35 % 78.02 %	18.41 % 19.62 %	2.25 % 2.36 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.