Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.471	51.947 50.135	12.612 13.817	1.214 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.58 %	19.18 % 21.10 %	1.85 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5201	4188 3969	1031 1120	91 112	78.87 % 76.31 %	19.42 % 21.53 %	1.71 % 2.15 %
Elektronics	4997 4968	4000 3863	894 990	103 115	80.05 % 77.76 %	17.89 % 19.93 %	2.06 % 2.31 %
Entertainment	5126 5305	4035 4035	985 1151	106 119	78.72 % 76.06 %	19.22 % 21.70 %	2.07 % 2.24 %
Cosmetics & Beauty	5059 5099	4004 3911	971 1073	84 115	79.15 % 76.70 %	19.19 % 21.04 %	1.66 % 2.26 %
Food & Drink	5005 4881	3959 3727	954 1038	92 116	79.10 % 76.36 %	19.06 % 21.27 %	1.84 % 2.38 %
Home & Garden	4981 5015	3924 3816	965 1083	92 116	78.78 % 76.09 %	19.37 % 21.60 %	1.85 % 2.31 %
Finance	4899 5067	4030 4061	788 886	81 120	82.26 % 80.15 %	16.08 % 17.49 %	1.65 % 2.37 %
Health	5262 5033	4349 4026	812 887	101 120	82.65 % 79.99 %	15.43 % 17.62 %	1.92 % 2.38 %
Pets	5104 5019	3974 3810	1034 1099	96 110	77.86 % 75.91 %	20.26 % 21.90 %	1.88 % 2.19 %
Sport & Fitness	5006 4991	3931 3809	984 1059	91 123	78.53 % 76.32 %	19.66 % 21.22 %	1.82 % 2.46 %
Job & Career	5023 4973	3848 3680	1083 1184	92 109	76.61 % 74.00 %	21.56 % 23.81 %	1.83 % 2.19 %
Dating	5092 4924	3802 3546	1196 1265	94 113	74.67 % 72.01 %	23.49 % 25.69 %	1.85 % 2.29 %
Other	4909 4995	3903 3882	915 982	91 131	79.51 % 77.72 %	18.64 % 19.66 %	1.85 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4653	3472 3376	1032 1166	94 111	75.51 % 72.56 %	22.44 % 25.06 %	2.04 % 2.39 %
Outlook Mail	4698 4680	3634 3473	982 1091	82 116	77.35 % 74.21 %	20.90 % 23.31 %	1.75 % 2.48 %
Yahoo Mail	4820 4693	3785 3572	946 1005	89 116	78.53 % 76.11 %	19.63 % 21.41 %	1.85 % 2.47 %
AOL Mail	4829 4707	3783 3560	957 1042	89 105	78.34 % 75.63 %	19.82 % 22.14 %	1.84 % 2.23 %
Mail.com	4644 4653	3702 3606	849 945	93 102	79.72 % 77.50 %	18.28 % 20.31 %	2.00 % 2.19 %
Yandex Mail	4550 4390	3548 3311	923 975	79 104	77.98 % 75.42 %	20.29 % 22.21 %	1.74 % 2.37 %
GMX Mail	4763 4707	3695 3490	985 1096	83 121	77.58 % 74.14 %	20.68 % 23.28 %	1.74 % 2.57 %
Zoho Mail	4645 4695	3704 3688	854 907	87 100	79.74 % 78.55 %	18.39 % 19.32 %	1.87 % 2.13 %
ProtonMail	4659 4748	3761 3746	816 891	82 111	80.73 % 78.90 %	17.51 % 18.77 %	1.76 % 2.34 %
Custom Mail	4775 4791	3936 3802	749 878	90 111	82.43 % 79.36 %	15.69 % 18.33 %	1.88 % 2.32 %
iCloud Mail	4684 4647	3533 3377	1064 1166	87 104	75.43 % 72.67 %	22.72 % 25.09 %	1.86 % 2.24 %
Tuta	4752 4662	3864 3690	806 869	82 103	81.31 % 79.15 %	16.96 % 18.64 %	1.73 % 2.21 %
Juno.com	4549 4784	3657 3786	811 889	81 109	80.39 % 79.14 %	17.83 % 18.58 %	1.78 % 2.28 %
Mailfence	4807 4661	3873 3658	838 897	96 106	80.57 % 78.48 %	17.43 % 19.24 %	2.00 % 2.27 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.