Brevo and Moosend Email Deliverability Comparison

Brevo

Moosend

In this comparison, the deliverability of Brevo and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.906	51.606 49.689	12.735 13.800	1.306 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 76.56 %	19.48 % 21.26 %	2.00 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4994	3945 3811	994 1061	93 128	78.68 % 76.31 %	19.82 % 21.25 %	1.85 % 2.56 %
Elektronics	5092 5159	4074 3964	947 1067	102 128	80.01 % 76.84 %	18.60 % 20.68 %	2.00 % 2.48 %
Entertainment	4934 5010	3860 3792	1005 1110	99 124	78.23 % 75.69 %	20.37 % 22.16 %	2.01 % 2.48 %
Cosmetics & Beauty	5064 5052	4028 3924	956 1006	98 122	79.54 % 77.67 %	18.88 % 19.91 %	1.94 % 2.41 %
Food & Drink	4890 4924	3853 3780	970 1043	98 129	78.79 % 76.77 %	19.84 % 21.18 %	2.00 % 2.62 %
Home & Garden	5163 4882	4040 3711	1040 1064	106 128	78.25 % 76.01 %	20.14 % 21.79 %	2.05 % 2.62 %
Finance	4876 4858	4002 3873	807 887	97 118	82.08 % 79.72 %	16.55 % 18.26 %	1.99 % 2.43 %
Health	5228 5122	4284 4084	859 942	115 133	81.94 % 79.73 %	16.43 % 18.39 %	2.20 % 2.60 %
Pets	4797 4882	3735 3699	969 1087	93 119	77.86 % 75.77 %	20.20 % 22.27 %	1.94 % 2.44 %
Sport & Fitness	5157 5019	4043 3821	1045 1068	104 141	78.40 % 76.13 %	20.26 % 21.28 %	2.02 % 2.81 %
Job & Career	5102 4998	3896 3714	1114 1188	107 126	76.36 % 74.31 %	21.83 % 23.77 %	2.10 % 2.52 %
Dating	5040 4914	3817 3579	1135 1246	89 135	75.73 % 72.83 %	22.52 % 25.36 %	1.77 % 2.75 %
Other	5002 5092	4029 3937	894 1031	105 139	80.55 % 77.32 %	17.87 % 20.25 %	2.10 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4616	3588 3375	1066 1136	96 118	76.00 % 73.12 %	22.58 % 24.61 %	2.03 % 2.56 %
Outlook Mail	4768 4645	3709 3491	997 1036	89 122	77.79 % 75.16 %	20.91 % 22.30 %	1.87 % 2.63 %
Yahoo Mail	4755 4706	3738 3590	954 1030	96 121	78.61 % 76.29 %	20.06 % 21.89 %	2.02 % 2.57 %
AOL Mail	4612 4735	3622 3592	910 1037	93 120	78.53 % 75.86 %	19.73 % 21.90 %	2.02 % 2.53 %
Mail.com	4872 4742	3882 3714	897 937	104 121	79.68 % 78.32 %	18.41 % 19.76 %	2.13 % 2.55 %
Yandex Mail	4755 4520	3714 3462	974 971	97 109	78.11 % 76.59 %	20.48 % 21.48 %	2.04 % 2.41 %
GMX Mail	4684 4762	3623 3549	983 1116	92 125	77.35 % 74.53 %	20.99 % 23.44 %	1.96 % 2.62 %
Zoho Mail	4711 4686	3771 3661	857 913	96 117	80.05 % 78.13 %	18.19 % 19.48 %	2.04 % 2.50 %
ProtonMail	4654 4634	3761 3637	817 900	99 124	80.81 % 78.49 %	17.55 % 19.42 %	2.13 % 2.68 %
Custom Mail	4750 4675	3883 3676	800 887	94 124	81.75 % 78.63 %	16.84 % 18.97 %	1.98 % 2.65 %
iCloud Mail	4883 4739	3712 3482	1103 1163	96 125	76.02 % 73.48 %	22.59 % 24.54 %	1.97 % 2.64 %
Tuta	4720 4655	3797 3644	857 911	91 120	80.44 % 78.28 %	18.16 % 19.57 %	1.93 % 2.58 %
Juno.com	4587 4848	3687 3779	826 959	89 122	80.38 % 77.95 %	18.01 % 19.78 %	1.94 % 2.52 %
Mailfence	3887 3943	3119 3037	694 804	74 102	80.24 % 77.02 %	17.85 % 20.39 %	1.90 % 2.59 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.