Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 66.291	49.851 51.770	14.124 13.154	1.583 1.367

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 78.10 %	21.54 % 19.84 %	2.41 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5153	3864 3949	1099 1101	121 103	76.00 % 76.63 %	21.62 % 21.37 %	2.38 % 2.00 %
Elektronics	5177 4958	3971 3899	1083 954	123 105	76.70 % 78.64 %	20.92 % 19.24 %	2.38 % 2.12 %
Entertainment	5183 5001	3898 3898	1169 999	116 104	75.21 % 77.94 %	22.55 % 19.98 %	2.24 % 2.08 %
Cosmetics & Beauty	5142 5061	3976 3979	1051 977	115 105	77.32 % 78.62 %	20.44 % 19.30 %	2.24 % 2.07 %
Food & Drink	4966 4952	3779 3841	1062 1009	125 102	76.10 % 77.56 %	21.39 % 20.38 %	2.52 % 2.06 %
Home & Garden	4976 5025	3743 3920	1113 1000	120 105	75.22 % 78.01 %	22.37 % 19.90 %	2.41 % 2.09 %
Finance	4998 5173	3994 4182	888 877	116 114	79.91 % 80.84 %	17.77 % 16.95 %	2.32 % 2.20 %
Health	5045 5211	4009 4237	916 876	120 98	79.46 % 81.31 %	18.16 % 16.81 %	2.38 % 1.88 %
Pets	4861 5136	3657 4006	1090 1021	114 109	75.23 % 78.00 %	22.42 % 19.88 %	2.35 % 2.12 %
Sport & Fitness	5021 5048	3794 3934	1094 1011	133 103	75.56 % 77.93 %	21.79 % 20.03 %	2.65 % 2.04 %
Job & Career	5105 5114	3739 3877	1244 1127	122 110	73.24 % 75.81 %	24.37 % 22.04 %	2.39 % 2.15 %
Dating	4900 5323	3500 3953	1277 1265	123 105	71.43 % 74.26 %	26.06 % 23.76 %	2.51 % 1.97 %
Other	5100 5136	3927 4095	1038 937	135 104	77.00 % 79.73 %	20.35 % 18.24 %	2.65 % 2.02 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4828	3372 3620	1200 1113	112 95	71.99 % 74.98 %	25.62 % 23.05 %	2.39 % 1.97 %
Outlook Mail	4612 4793	3427 3670	1071 1023	114 100	74.31 % 76.57 %	23.22 % 21.34 %	2.47 % 2.09 %
Yahoo Mail	4755 4663	3599 3610	1042 951	114 102	75.69 % 77.42 %	21.91 % 20.39 %	2.40 % 2.19 %
AOL Mail	4647 4530	3479 3509	1056 925	112 96	74.87 % 77.46 %	22.72 % 20.42 %	2.41 % 2.12 %
Mail.com	4717 4778	3661 3765	943 917	113 96	77.61 % 78.80 %	19.99 % 19.19 %	2.40 % 2.01 %
Yandex Mail	4535 4812	3418 3721	1016 1001	101 90	75.37 % 77.33 %	22.40 % 20.80 %	2.23 % 1.87 %
GMX Mail	4797 4740	3535 3594	1139 1056	123 90	73.69 % 75.82 %	23.74 % 22.28 %	2.56 % 1.90 %
Zoho Mail	4716 4651	3684 3695	920 862	112 94	78.12 % 79.45 %	19.51 % 18.53 %	2.37 % 2.02 %
ProtonMail	4606 4801	3604 3838	887 857	115 106	78.25 % 79.94 %	19.26 % 17.85 %	2.50 % 2.21 %
Custom Mail	4685 4694	3687 3817	881 782	117 95	78.70 % 81.32 %	18.80 % 16.66 %	2.50 % 2.02 %
iCloud Mail	4717 4792	3395 3550	1206 1133	116 109	71.97 % 74.08 %	25.57 % 23.64 %	2.46 % 2.27 %
Tuta	4643 4790	3625 3848	908 841	110 101	78.07 % 80.33 %	19.56 % 17.56 %	2.37 % 2.11 %
Juno.com	4723 4723	3683 3772	929 851	111 100	77.98 % 79.86 %	19.67 % 18.02 %	2.35 % 2.12 %
Mailfence	4721 4696	3682 3761	926 842	113 93	77.99 % 80.09 %	19.61 % 17.93 %	2.39 % 1.98 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.