Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.998	50.135 50.496	13.817 13.892	1.519 1.610

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 76.51 %	21.10 % 21.05 %	2.32 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5050	3969 3818	1120 1104	112 128	76.31 % 75.60 %	21.53 % 21.86 %	2.15 % 2.53 %
Elektronics	4968 5037	3863 3891	990 1024	115 122	77.76 % 77.25 %	19.93 % 20.33 %	2.31 % 2.42 %
Entertainment	5305 4916	4035 3753	1151 1032	119 131	76.06 % 76.34 %	21.70 % 20.99 %	2.24 % 2.66 %
Cosmetics & Beauty	5099 5130	3911 3905	1073 1094	115 131	76.70 % 76.12 %	21.04 % 21.33 %	2.26 % 2.55 %
Food & Drink	4881 4966	3727 3788	1038 1056	116 122	76.36 % 76.28 %	21.27 % 21.26 %	2.38 % 2.46 %
Home & Garden	5015 4955	3816 3765	1083 1068	116 122	76.09 % 75.98 %	21.60 % 21.55 %	2.31 % 2.46 %
Finance	5067 5214	4061 4164	886 932	120 118	80.15 % 79.86 %	17.49 % 17.87 %	2.37 % 2.26 %
Health	5033 5023	4026 4039	887 862	120 122	79.99 % 80.41 %	17.62 % 17.16 %	2.38 % 2.43 %
Pets	5019 5226	3810 3995	1099 1100	110 131	75.91 % 76.44 %	21.90 % 21.05 %	2.19 % 2.51 %
Sport & Fitness	4991 5067	3809 3831	1059 1117	123 119	76.32 % 75.61 %	21.22 % 22.04 %	2.46 % 2.35 %
Job & Career	4973 5039	3680 3712	1184 1214	109 113	74.00 % 73.67 %	23.81 % 24.09 %	2.19 % 2.24 %
Dating	4924 5302	3546 3863	1265 1310	113 129	72.01 % 72.86 %	25.69 % 24.71 %	2.29 % 2.43 %
Other	4995 5073	3882 3972	982 979	131 122	77.72 % 78.30 %	19.66 % 19.30 %	2.62 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 5062	3376 3704	1166 1236	111 122	72.56 % 73.17 %	25.06 % 24.42 %	2.39 % 2.41 %
Outlook Mail	4680 4745	3473 3578	1091 1047	116 120	74.21 % 75.41 %	23.31 % 22.07 %	2.48 % 2.53 %
Yahoo Mail	4693 4540	3572 3439	1005 988	116 113	76.11 % 75.75 %	21.41 % 21.76 %	2.47 % 2.49 %
AOL Mail	4707 4623	3560 3506	1042 998	105 119	75.63 % 75.84 %	22.14 % 21.59 %	2.23 % 2.57 %
Mail.com	4653 4699	3606 3615	945 970	102 114	77.50 % 76.93 %	20.31 % 20.64 %	2.19 % 2.43 %
Yandex Mail	4390 4838	3311 3651	975 1075	104 112	75.42 % 75.47 %	22.21 % 22.22 %	2.37 % 2.32 %
GMX Mail	4707 4634	3490 3475	1096 1048	121 111	74.14 % 74.99 %	23.28 % 22.62 %	2.57 % 2.40 %
Zoho Mail	4695 4660	3688 3641	907 903	100 116	78.55 % 78.13 %	19.32 % 19.38 %	2.13 % 2.49 %
ProtonMail	4748 4758	3746 3727	891 918	111 113	78.90 % 78.33 %	18.77 % 19.29 %	2.34 % 2.37 %
Custom Mail	4791 4846	3802 3852	878 879	111 115	79.36 % 79.49 %	18.33 % 18.14 %	2.32 % 2.37 %
iCloud Mail	4647 4576	3377 3314	1166 1148	104 114	72.67 % 72.42 %	25.09 % 25.09 %	2.24 % 2.49 %
Tuta	4662 4623	3690 3623	869 886	103 114	79.15 % 78.37 %	18.64 % 19.17 %	2.21 % 2.47 %
Juno.com	4784 4672	3786 3685	889 873	109 114	79.14 % 78.87 %	18.58 % 18.69 %	2.28 % 2.44 %
Mailfence	4661 4722	3658 3686	897 923	106 113	78.48 % 78.06 %	19.24 % 19.55 %	2.27 % 2.39 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.