Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.612 77.239	58.377 59.920	16.441 15.629	1.794 1.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.20 % 77.58 %	21.46 % 20.23 %	2.34 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6033 5977	4604 4552	1291 1301	138 124	76.31 % 76.16 %	21.40 % 21.77 %	2.29 % 2.07 %
Elektronics	5956 5753	4579 4470	1239 1153	138 130	76.88 % 77.70 %	20.80 % 20.04 %	2.32 % 2.26 %
Entertainment	6071 5834	4576 4526	1359 1182	136 126	75.37 % 77.58 %	22.39 % 20.26 %	2.24 % 2.16 %
Cosmetics & Beauty	5958 5985	4605 4664	1222 1186	131 135	77.29 % 77.93 %	20.51 % 19.82 %	2.20 % 2.26 %
Food & Drink	5729 5789	4364 4464	1227 1197	138 128	76.17 % 77.11 %	21.42 % 20.68 %	2.41 % 2.21 %
Home & Garden	5764 5867	4357 4543	1273 1193	134 131	75.59 % 77.43 %	22.09 % 20.33 %	2.32 % 2.23 %
Finance	5871 6000	4685 4830	1055 1032	131 138	79.80 % 80.50 %	17.97 % 17.20 %	2.23 % 2.30 %
Health	5943 6031	4728 4908	1075 1002	140 121	79.56 % 81.38 %	18.09 % 16.61 %	2.36 % 2.01 %
Pets	5777 6062	4360 4699	1285 1228	132 135	75.47 % 77.52 %	22.24 % 20.26 %	2.28 % 2.23 %
Sport & Fitness	5848 5893	4429 4549	1270 1219	149 125	75.74 % 77.19 %	21.72 % 20.69 %	2.55 % 2.12 %
Job & Career	5919 5895	4337 4437	1445 1328	137 130	73.27 % 75.27 %	24.41 % 22.53 %	2.31 % 2.21 %
Dating	5773 6179	4136 4560	1500 1484	137 135	71.64 % 73.80 %	25.98 % 24.02 %	2.37 % 2.18 %
Other	5970 5974	4617 4718	1200 1124	153 132	77.34 % 78.98 %	20.10 % 18.81 %	2.56 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5417 5630	3909 4181	1381 1328	127 121	72.16 % 74.26 %	25.49 % 23.59 %	2.34 % 2.15 %
Outlook Mail	5431 5643	4036 4294	1263 1223	132 126	74.31 % 76.09 %	23.26 % 21.67 %	2.43 % 2.23 %
Yahoo Mail	5522 5472	4180 4214	1211 1133	131 125	75.70 % 77.01 %	21.93 % 20.71 %	2.37 % 2.28 %
AOL Mail	5450 5302	4092 4065	1233 1117	125 120	75.08 % 76.67 %	22.62 % 21.07 %	2.29 % 2.26 %
Mail.com	5527 5633	4277 4411	1125 1099	125 123	77.38 % 78.31 %	20.35 % 19.51 %	2.26 % 2.18 %
Yandex Mail	5256 5539	3975 4255	1166 1174	115 110	75.63 % 76.82 %	22.18 % 21.20 %	2.19 % 1.99 %
GMX Mail	5522 5522	4070 4167	1316 1241	136 114	73.71 % 75.46 %	23.83 % 22.47 %	2.46 % 2.06 %
Zoho Mail	5544 5396	4333 4262	1082 1017	129 117	78.16 % 78.98 %	19.52 % 18.85 %	2.33 % 2.17 %
ProtonMail	5469 5584	4286 4419	1052 1040	131 125	78.37 % 79.14 %	19.24 % 18.62 %	2.40 % 2.24 %
Custom Mail	5479 5462	4315 4407	1030 936	134 119	78.76 % 80.68 %	18.80 % 17.14 %	2.45 % 2.18 %
iCloud Mail	5551 5539	4019 4082	1400 1327	132 130	72.40 % 73.70 %	25.22 % 23.96 %	2.38 % 2.35 %
Tuta	5408 5569	4253 4440	1033 1004	122 125	78.64 % 79.73 %	19.10 % 18.03 %	2.26 % 2.24 %
Juno.com	5538 5501	4332 4378	1080 1002	126 121	78.22 % 79.59 %	19.50 % 18.21 %	2.28 % 2.20 %
Mailfence	5498 5447	4300 4345	1069 988	129 114	78.21 % 79.77 %	19.44 % 18.14 %	2.35 % 2.09 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.