Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 76.745	58.311 58.968	16.294 15.953	1.838 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 76.84 %	21.32 % 20.79 %	2.40 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5914	4608 4504	1318 1267	141 143	75.95 % 76.16 %	21.72 % 21.42 %	2.32 % 2.42 %
Elektronics	5856 5868	4519 4553	1192 1181	145 134	77.17 % 77.59 %	20.36 % 20.13 %	2.48 % 2.28 %
Entertainment	6075 5828	4611 4466	1325 1211	139 151	75.90 % 76.63 %	21.81 % 20.78 %	2.29 % 2.59 %
Cosmetics & Beauty	5930 5890	4560 4508	1229 1235	141 147	76.90 % 76.54 %	20.73 % 20.97 %	2.38 % 2.50 %
Food & Drink	5769 5750	4362 4392	1266 1217	141 141	75.61 % 76.38 %	21.94 % 21.17 %	2.44 % 2.45 %
Home & Garden	5825 5793	4421 4419	1265 1235	139 139	75.90 % 76.28 %	21.72 % 21.32 %	2.39 % 2.40 %
Finance	5935 6023	4718 4833	1076 1058	141 132	79.49 % 80.24 %	18.13 % 17.57 %	2.38 % 2.19 %
Health	5897 5855	4687 4728	1064 989	146 138	79.48 % 80.75 %	18.04 % 16.89 %	2.48 % 2.36 %
Pets	5756 6044	4351 4628	1276 1266	129 150	75.59 % 76.57 %	22.17 % 20.95 %	2.24 % 2.48 %
Sport & Fitness	5844 5966	4439 4538	1259 1289	146 139	75.96 % 76.06 %	21.54 % 21.61 %	2.50 % 2.33 %
Job & Career	5885 5805	4358 4293	1391 1383	136 129	74.05 % 73.95 %	23.64 % 23.82 %	2.31 % 2.22 %
Dating	5773 6096	4150 4448	1485 1502	138 146	71.89 % 72.97 %	25.72 % 24.64 %	2.39 % 2.40 %
Other	5831 5913	4527 4658	1148 1120	156 135	77.64 % 78.78 %	19.69 % 18.94 %	2.68 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5749	3944 4230	1367 1383	137 136	72.39 % 73.58 %	25.09 % 24.06 %	2.51 % 2.37 %
Outlook Mail	5475 5551	4072 4199	1267 1218	136 134	74.37 % 75.64 %	23.14 % 21.94 %	2.48 % 2.41 %
Yahoo Mail	5510 5389	4170 4096	1201 1163	139 130	75.68 % 76.01 %	21.80 % 21.58 %	2.52 % 2.41 %
AOL Mail	5482 5421	4126 4128	1231 1154	125 139	75.26 % 76.15 %	22.46 % 21.29 %	2.28 % 2.56 %
Mail.com	5401 5473	4166 4237	1108 1110	127 126	77.13 % 77.42 %	20.51 % 20.28 %	2.35 % 2.30 %
Yandex Mail	5092 5537	3824 4191	1145 1221	123 125	75.10 % 75.69 %	22.49 % 22.05 %	2.42 % 2.26 %
GMX Mail	5484 5437	4057 4101	1286 1209	141 127	73.98 % 75.43 %	23.45 % 22.24 %	2.57 % 2.34 %
Zoho Mail	5486 5426	4284 4257	1080 1041	122 128	78.09 % 78.46 %	19.69 % 19.19 %	2.22 % 2.36 %
ProtonMail	5579 5529	4382 4351	1060 1053	137 125	78.54 % 78.69 %	19.00 % 19.05 %	2.46 % 2.26 %
Custom Mail	5597 5609	4431 4490	1031 990	135 129	79.17 % 80.05 %	18.42 % 17.65 %	2.41 % 2.30 %
iCloud Mail	5354 5310	3900 3859	1331 1320	123 131	72.84 % 72.67 %	24.86 % 24.86 %	2.30 % 2.47 %
Tuta	5472 5461	4303 4288	1042 1039	127 134	78.64 % 78.52 %	19.04 % 19.03 %	2.32 % 2.45 %
Juno.com	5595 5359	4386 4228	1072 1001	137 130	78.39 % 78.90 %	19.16 % 18.68 %	2.45 % 2.43 %
Mailfence	5468 5494	4266 4313	1073 1051	129 130	78.02 % 78.50 %	19.62 % 19.13 %	2.36 % 2.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.