Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 64.256	49.619 51.984	13.190 11.432	1.603 1.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 80.90 %	20.63 % 17.79 %	2.51 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 5017	3854 3990	1013 947	125 97	77.72 % 79.53 %	20.43 % 18.88 %	2.52 % 1.93 %
Elektronics	5005 4959	3876 4054	1015 838	126 112	77.44 % 81.75 %	20.28 % 16.90 %	2.52 % 2.26 %
Entertainment	4920 5054	3794 4088	1042 905	118 100	77.11 % 80.89 %	21.18 % 17.91 %	2.40 % 1.98 %
Cosmetics & Beauty	4883 4874	3842 3977	948 852	116 96	78.68 % 81.60 %	19.41 % 17.48 %	2.38 % 1.97 %
Food & Drink	4891 4756	3809 3832	1015 873	124 99	77.88 % 80.57 %	20.75 % 18.36 %	2.54 % 2.08 %
Home & Garden	4858 4986	3750 4050	1017 881	124 103	77.19 % 81.23 %	20.93 % 17.67 %	2.55 % 2.07 %
Finance	4828 4816	3872 3968	882 772	113 107	80.20 % 82.39 %	18.27 % 16.03 %	2.34 % 2.22 %
Health	5053 4962	4051 4116	922 768	121 90	80.17 % 82.95 %	18.25 % 15.48 %	2.39 % 1.81 %
Pets	4835 5128	3722 4149	1049 903	115 97	76.98 % 80.91 %	21.70 % 17.61 %	2.38 % 1.89 %
Sport & Fitness	4897 4893	3774 3945	1009 878	137 92	77.07 % 80.63 %	20.60 % 17.94 %	2.80 % 1.88 %
Job & Career	4903 4916	3725 3906	1101 949	124 104	75.97 % 79.45 %	22.46 % 19.30 %	2.53 % 2.12 %
Dating	4825 4920	3589 3850	1159 1022	128 94	74.38 % 78.25 %	24.02 % 20.77 %	2.65 % 1.91 %
Other	5072 4975	3961 4059	1018 844	132 98	78.10 % 81.59 %	20.07 % 16.96 %	2.60 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4670	3484 3698	1085 936	115 91	74.72 % 79.19 %	23.27 % 20.04 %	2.47 % 1.95 %
Outlook Mail	4677 4924	3579 3941	1014 926	119 96	76.52 % 80.04 %	21.68 % 18.81 %	2.54 % 1.95 %
Yahoo Mail	4685 4688	3631 3774	986 856	117 95	77.50 % 80.50 %	21.05 % 18.26 %	2.50 % 2.03 %
AOL Mail	4701 4499	3625 3634	987 807	119 92	77.11 % 80.77 %	21.00 % 17.94 %	2.53 % 2.04 %
Mail.com	4663 4687	3694 3838	897 802	114 95	79.22 % 81.89 %	19.24 % 17.11 %	2.44 % 2.03 %
Yandex Mail	4530 4988	3529 4005	935 898	105 97	77.90 % 80.29 %	20.64 % 18.00 %	2.32 % 1.94 %
GMX Mail	4810 4755	3657 3794	1059 931	122 89	76.03 % 79.79 %	22.02 % 19.58 %	2.54 % 1.87 %
Zoho Mail	4709 4609	3709 3770	900 755	114 97	78.76 % 81.80 %	19.11 % 16.38 %	2.42 % 2.10 %
ProtonMail	4591 4768	3632 3915	883 781	119 101	79.11 % 82.11 %	19.23 % 16.38 %	2.59 % 2.12 %
Custom Mail	4572 4523	3627 3760	862 699	119 86	79.33 % 83.13 %	18.85 % 15.45 %	2.60 % 1.90 %
iCloud Mail	4670 4757	3499 3732	1116 977	122 100	74.93 % 78.45 %	23.90 % 20.54 %	2.61 % 2.10 %
Tuta	4800 4644	3815 3839	932 749	118 93	79.48 % 82.67 %	19.42 % 16.13 %	2.46 % 2.00 %
Juno.com	4718 4640	3703 3787	913 768	116 97	78.49 % 81.62 %	19.35 % 16.55 %	2.46 % 2.09 %
Mailfence	3140 3104	2435 2497	621 547	84 60	77.55 % 80.44 %	19.78 % 17.62 %	2.68 % 1.93 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.