Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.501	59.208 58.876	15.539 15.914	1.617 1.711

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.96 %	20.35 % 20.80 %	2.12 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 5936	4766 4533	1268 1270	130 133	77.32 % 76.36 %	20.57 % 21.39 %	2.11 % 2.24 %
Elektronics	5805 5824	4537 4515	1137 1184	131 125	78.16 % 77.52 %	19.59 % 20.33 %	2.26 % 2.15 %
Entertainment	5977 5703	4613 4391	1242 1175	122 137	77.18 % 76.99 %	20.78 % 20.60 %	2.04 % 2.40 %
Cosmetics & Beauty	5792 5999	4518 4595	1152 1267	122 137	78.00 % 76.60 %	19.89 % 21.12 %	2.11 % 2.28 %
Food & Drink	5844 5800	4496 4428	1228 1235	120 137	76.93 % 76.34 %	21.01 % 21.29 %	2.05 % 2.36 %
Home & Garden	5747 5774	4435 4419	1195 1224	117 131	77.17 % 76.53 %	20.79 % 21.20 %	2.04 % 2.27 %
Finance	6003 5942	4859 4821	1024 996	120 125	80.94 % 81.13 %	17.06 % 16.76 %	2.00 % 2.10 %
Health	5978 5777	4828 4673	1023 978	127 126	80.76 % 80.89 %	17.11 % 16.93 %	2.12 % 2.18 %
Pets	5760 6037	4414 4610	1230 1289	116 138	76.63 % 76.36 %	21.35 % 21.35 %	2.01 % 2.29 %
Sport & Fitness	5819 5935	4501 4522	1188 1286	130 127	77.35 % 76.19 %	20.42 % 21.67 %	2.23 % 2.14 %
Job & Career	5891 5829	4439 4335	1326 1370	126 124	75.35 % 74.37 %	22.51 % 23.50 %	2.14 % 2.13 %
Dating	5746 6050	4200 4384	1421 1530	125 136	73.09 % 72.46 %	24.73 % 25.29 %	2.18 % 2.25 %
Other	5838 5895	4602 4650	1105 1110	131 135	78.83 % 78.88 %	18.93 % 18.83 %	2.24 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5720	4006 4226	1295 1368	120 126	73.90 % 73.88 %	23.89 % 23.92 %	2.21 % 2.20 %
Outlook Mail	5571 5654	4221 4259	1234 1267	116 128	75.77 % 75.33 %	22.15 % 22.41 %	2.08 % 2.26 %
Yahoo Mail	5492 5470	4239 4157	1135 1188	118 125	77.18 % 76.00 %	20.67 % 21.72 %	2.15 % 2.29 %
AOL Mail	5421 5323	4157 4038	1156 1158	108 127	76.68 % 75.86 %	21.32 % 21.75 %	1.99 % 2.39 %
Mail.com	5356 5370	4202 4163	1041 1096	113 111	78.45 % 77.52 %	19.44 % 20.41 %	2.11 % 2.07 %
Yandex Mail	5145 5681	3927 4319	1108 1235	110 127	76.33 % 76.03 %	21.54 % 21.74 %	2.14 % 2.24 %
GMX Mail	5418 5409	4107 4091	1195 1194	116 124	75.80 % 75.63 %	22.06 % 22.07 %	2.14 % 2.29 %
Zoho Mail	5420 5415	4278 4264	1034 1028	108 123	78.93 % 78.74 %	19.08 % 18.98 %	1.99 % 2.27 %
ProtonMail	5644 5429	4473 4290	1045 1026	126 113	79.25 % 79.02 %	18.52 % 18.90 %	2.23 % 2.08 %
Custom Mail	5565 5615	4445 4489	993 1004	127 122	79.87 % 79.95 %	17.84 % 17.88 %	2.28 % 2.17 %
iCloud Mail	5381 5279	3971 3870	1299 1289	111 120	73.80 % 73.31 %	24.14 % 24.42 %	2.06 % 2.27 %
Tuta	5537 5387	4425 4249	1006 1013	106 125	79.92 % 78.88 %	18.17 % 18.80 %	1.91 % 2.32 %
Juno.com	5377 5411	4267 4275	989 1014	121 122	79.36 % 79.01 %	18.39 % 18.74 %	2.25 % 2.25 %
Mailfence	5616 5338	4490 4186	1009 1034	117 118	79.95 % 78.42 %	17.97 % 19.37 %	2.08 % 2.21 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.