Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.293 76.363	59.235 58.493	15.451 16.108	1.607 1.762

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.60 %	20.25 % 21.09 %	2.11 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6072 5939	4687 4528	1252 1271	133 140	77.19 % 76.24 %	20.62 % 21.40 %	2.19 % 2.36 %
Elektronics	5802 5919	4538 4563	1137 1220	127 136	78.21 % 77.09 %	19.60 % 20.61 %	2.19 % 2.30 %
Entertainment	5937 5705	4582 4367	1233 1203	122 135	77.18 % 76.55 %	20.77 % 21.09 %	2.05 % 2.37 %
Cosmetics & Beauty	5813 5858	4553 4466	1135 1253	125 139	78.32 % 76.24 %	19.53 % 21.39 %	2.15 % 2.37 %
Food & Drink	5845 5785	4500 4381	1229 1261	116 143	76.99 % 75.73 %	21.03 % 21.80 %	1.98 % 2.47 %
Home & Garden	5705 5847	4400 4457	1191 1252	114 138	77.13 % 76.23 %	20.88 % 21.41 %	2.00 % 2.36 %
Finance	6010 5853	4857 4720	1031 1007	122 126	80.82 % 80.64 %	17.15 % 17.20 %	2.03 % 2.15 %
Health	6029 5742	4886 4636	1014 980	129 126	81.04 % 80.74 %	16.82 % 17.07 %	2.14 % 2.19 %
Pets	5807 6090	4459 4640	1232 1311	116 139	76.79 % 76.19 %	21.22 % 21.53 %	2.00 % 2.28 %
Sport & Fitness	5779 6008	4477 4554	1175 1321	127 133	77.47 % 75.80 %	20.33 % 21.99 %	2.20 % 2.21 %
Job & Career	5844 5783	4420 4284	1301 1365	123 134	75.63 % 74.08 %	22.26 % 23.60 %	2.10 % 2.32 %
Dating	5741 6002	4203 4325	1412 1540	126 137	73.21 % 72.06 %	24.60 % 25.66 %	2.19 % 2.28 %
Other	5909 5832	4673 4572	1109 1124	127 136	79.08 % 78.40 %	18.77 % 19.27 %	2.15 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5391 5601	3994 4105	1275 1365	122 131	74.09 % 73.29 %	23.65 % 24.37 %	2.26 % 2.34 %
Outlook Mail	5586 5730	4245 4293	1230 1305	111 132	75.99 % 74.92 %	22.02 % 22.77 %	1.99 % 2.30 %
Yahoo Mail	5515 5527	4257 4175	1143 1224	115 128	77.19 % 75.54 %	20.73 % 22.15 %	2.09 % 2.32 %
AOL Mail	5475 5404	4209 4084	1157 1189	109 131	76.88 % 75.57 %	21.13 % 22.00 %	1.99 % 2.42 %
Mail.com	5346 5347	4203 4134	1033 1094	110 119	78.62 % 77.31 %	19.32 % 20.46 %	2.06 % 2.23 %
Yandex Mail	5171 5557	3971 4218	1091 1207	109 132	76.79 % 75.90 %	21.10 % 21.72 %	2.11 % 2.38 %
GMX Mail	5357 5461	4063 4099	1182 1231	112 131	75.84 % 75.06 %	22.06 % 22.54 %	2.09 % 2.40 %
Zoho Mail	5340 5302	4209 4151	1025 1024	106 127	78.82 % 78.29 %	19.19 % 19.31 %	1.99 % 2.40 %
ProtonMail	5631 5422	4473 4271	1031 1036	127 115	79.44 % 78.77 %	18.31 % 19.11 %	2.26 % 2.12 %
Custom Mail	5567 5555	4461 4429	980 1004	126 122	80.13 % 79.73 %	17.60 % 18.07 %	2.26 % 2.20 %
iCloud Mail	5355 5390	3956 3923	1290 1341	109 126	73.87 % 72.78 %	24.09 % 24.88 %	2.04 % 2.34 %
Tuta	5478 5355	4370 4204	998 1022	110 129	79.77 % 78.51 %	18.22 % 19.08 %	2.01 % 2.41 %
Juno.com	5467 5394	4329 4247	1015 1030	123 117	79.18 % 78.74 %	18.57 % 19.10 %	2.25 % 2.17 %
Mailfence	5614 5318	4495 4160	1001 1036	118 122	80.07 % 78.22 %	17.83 % 19.48 %	2.10 % 2.29 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.