Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 76.292	59.015 58.458	15.796 16.022	1.700 1.812

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 76.62 %	20.65 % 21.00 %	2.22 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 5850	4628 4451	1284 1259	134 140	76.55 % 76.09 %	21.24 % 21.52 %	2.22 % 2.39 %
Elektronics	5883 5781	4593 4458	1153 1195	137 128	78.07 % 77.11 %	19.60 % 20.67 %	2.33 % 2.21 %
Entertainment	6029 5795	4635 4442	1267 1208	127 145	76.88 % 76.65 %	21.02 % 20.85 %	2.11 % 2.50 %
Cosmetics & Beauty	5875 5920	4563 4516	1183 1255	129 149	77.67 % 76.28 %	20.14 % 21.20 %	2.20 % 2.52 %
Food & Drink	5803 5812	4450 4436	1225 1235	128 141	76.68 % 76.32 %	21.11 % 21.25 %	2.21 % 2.43 %
Home & Garden	5746 5674	4396 4312	1226 1226	124 136	76.51 % 76.00 %	21.34 % 21.61 %	2.16 % 2.40 %
Finance	5973 5979	4806 4820	1036 1028	131 131	80.46 % 80.62 %	17.34 % 17.19 %	2.19 % 2.19 %
Health	5962 5840	4788 4695	1032 1006	142 139	80.31 % 80.39 %	17.31 % 17.23 %	2.38 % 2.38 %
Pets	5687 5865	4349 4470	1220 1249	118 146	76.47 % 76.21 %	21.45 % 21.30 %	2.07 % 2.49 %
Sport & Fitness	5900 5958	4543 4526	1223 1296	134 136	77.00 % 75.97 %	20.73 % 21.75 %	2.27 % 2.28 %
Job & Career	5977 5824	4464 4289	1384 1401	129 134	74.69 % 73.64 %	23.16 % 24.06 %	2.16 % 2.30 %
Dating	5729 6152	4167 4455	1435 1554	127 143	72.74 % 72.42 %	25.05 % 25.26 %	2.22 % 2.32 %
Other	5901 5842	4633 4588	1128 1110	140 144	78.51 % 78.53 %	19.12 % 19.00 %	2.37 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5700	3974 4182	1316 1384	126 134	73.38 % 73.37 %	24.30 % 24.28 %	2.33 % 2.35 %
Outlook Mail	5509 5471	4154 4118	1232 1221	123 132	75.40 % 75.27 %	22.36 % 22.32 %	2.23 % 2.41 %
Yahoo Mail	5441 5397	4176 4097	1142 1170	123 130	76.75 % 75.91 %	20.99 % 21.68 %	2.26 % 2.41 %
AOL Mail	5505 5444	4193 4122	1198 1186	114 136	76.17 % 75.72 %	21.76 % 21.79 %	2.07 % 2.50 %
Mail.com	5391 5463	4208 4216	1062 1125	121 122	78.06 % 77.17 %	19.70 % 20.59 %	2.24 % 2.23 %
Yandex Mail	5210 5504	3947 4151	1145 1226	118 127	75.76 % 75.42 %	21.98 % 22.27 %	2.26 % 2.31 %
GMX Mail	5434 5398	4081 4051	1226 1220	127 127	75.10 % 75.05 %	22.56 % 22.60 %	2.34 % 2.35 %
Zoho Mail	5487 5369	4317 4201	1055 1037	115 131	78.68 % 78.25 %	19.23 % 19.31 %	2.10 % 2.44 %
ProtonMail	5637 5477	4452 4322	1055 1031	130 124	78.98 % 78.91 %	18.72 % 18.82 %	2.31 % 2.26 %
Custom Mail	5586 5598	4461 4465	995 1002	130 131	79.86 % 79.76 %	17.81 % 17.90 %	2.33 % 2.34 %
iCloud Mail	5372 5337	3967 3883	1294 1323	111 131	73.85 % 72.76 %	24.09 % 24.79 %	2.07 % 2.45 %
Tuta	5467 5408	4353 4239	1000 1038	114 131	79.62 % 78.38 %	18.29 % 19.19 %	2.09 % 2.42 %
Juno.com	5517 5353	4364 4211	1022 1015	131 127	79.10 % 78.67 %	18.52 % 18.96 %	2.37 % 2.37 %
Mailfence	5539 5373	4368 4200	1054 1044	117 129	78.86 % 78.17 %	19.03 % 19.43 %	2.11 % 2.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.