Moosend and Benchmark Email Email Deliverability Comparison

Moosend

Benchmark Email

In this comparison, the deliverability of Moosend and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 66.061	49.964 50.618	13.921 13.815	1.521 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 76.62 %	21.28 % 20.91 %	2.33 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5096	3990 3839	1101 1131	115 126	76.64 % 75.33 %	21.15 % 22.19 %	2.21 % 2.47 %
Elektronics	5003 4947	3865 3824	1023 1000	115 123	77.25 % 77.30 %	20.45 % 20.21 %	2.30 % 2.49 %
Entertainment	5232 5021	3950 3848	1168 1042	114 131	75.50 % 76.64 %	22.32 % 20.75 %	2.18 % 2.61 %
Cosmetics & Beauty	5109 5117	3939 3912	1052 1074	118 131	77.10 % 76.45 %	20.59 % 20.99 %	2.31 % 2.56 %
Food & Drink	4911 4942	3752 3770	1037 1048	122 124	76.40 % 76.28 %	21.12 % 21.21 %	2.48 % 2.51 %
Home & Garden	4929 4962	3741 3769	1073 1072	115 121	75.90 % 75.96 %	21.77 % 21.60 %	2.33 % 2.44 %
Finance	4969 5164	3982 4115	876 929	111 120	80.14 % 79.69 %	17.63 % 17.99 %	2.23 % 2.32 %
Health	5005 5057	3993 4077	898 859	114 121	79.78 % 80.62 %	17.94 % 16.99 %	2.28 % 2.39 %
Pets	5013 5210	3795 3989	1107 1084	111 137	75.70 % 76.56 %	22.08 % 20.81 %	2.21 % 2.63 %
Sport & Fitness	4998 5096	3796 3867	1074 1108	128 121	75.95 % 75.88 %	21.49 % 21.74 %	2.56 % 2.37 %
Job & Career	4995 5089	3666 3769	1215 1199	114 121	73.39 % 74.06 %	24.32 % 23.56 %	2.28 % 2.38 %
Dating	4979 5224	3573 3809	1292 1288	114 127	71.76 % 72.91 %	25.95 % 24.66 %	2.29 % 2.43 %
Other	5057 5136	3922 4030	1005 981	130 125	77.56 % 78.47 %	19.87 % 19.10 %	2.57 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Benchmark Email is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4929	3345 3617	1168 1192	112 120	72.32 % 73.38 %	25.25 % 24.18 %	2.42 % 2.43 %
Outlook Mail	4646 4678	3434 3530	1098 1025	114 123	73.91 % 75.46 %	23.63 % 21.91 %	2.45 % 2.63 %
Yahoo Mail	4756 4535	3614 3437	1025 981	117 117	75.99 % 75.79 %	21.55 % 21.63 %	2.46 % 2.58 %
AOL Mail	4754 4583	3578 3482	1069 981	107 120	75.26 % 75.98 %	22.49 % 21.41 %	2.25 % 2.62 %
Mail.com	4588 4740	3537 3650	954 975	97 115	77.09 % 77.00 %	20.79 % 20.57 %	2.11 % 2.43 %
Yandex Mail	4481 4759	3391 3597	989 1053	101 109	75.68 % 75.58 %	22.07 % 22.13 %	2.25 % 2.29 %
GMX Mail	4640 4721	3420 3532	1104 1078	116 111	73.71 % 74.81 %	23.79 % 22.83 %	2.50 % 2.35 %
Zoho Mail	4697 4629	3693 3604	902 912	102 113	78.62 % 77.86 %	19.20 % 19.70 %	2.17 % 2.44 %
ProtonMail	4783 4776	3782 3743	886 914	115 119	79.07 % 78.37 %	18.52 % 19.14 %	2.40 % 2.49 %
Custom Mail	4768 4773	3758 3802	895 853	115 118	78.82 % 79.66 %	18.77 % 17.87 %	2.41 % 2.47 %
iCloud Mail	4751 4661	3455 3377	1183 1162	113 122	72.72 % 72.45 %	24.90 % 24.93 %	2.38 % 2.62 %
Tuta	4572 4794	3614 3787	858 891	100 116	79.05 % 78.99 %	18.77 % 18.59 %	2.19 % 2.42 %
Juno.com	4707 4753	3707 3744	897 896	103 113	78.76 % 78.77 %	19.06 % 18.85 %	2.19 % 2.38 %
Mailfence	4638 4730	3636 3716	893 902	109 112	78.40 % 78.56 %	19.25 % 19.07 %	2.35 % 2.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.