Benchmark Email and Moosend Email Deliverability Comparison

Benchmark Email

Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.471	50.496 50.135	13.892 13.817	1.610 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 76.58 %	21.05 % 21.10 %	2.44 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5201	3818 3969	1104 1120	128 112	75.60 % 76.31 %	21.86 % 21.53 %	2.53 % 2.15 %
Elektronics	5037 4968	3891 3863	1024 990	122 115	77.25 % 77.76 %	20.33 % 19.93 %	2.42 % 2.31 %
Entertainment	4916 5305	3753 4035	1032 1151	131 119	76.34 % 76.06 %	20.99 % 21.70 %	2.66 % 2.24 %
Cosmetics & Beauty	5130 5099	3905 3911	1094 1073	131 115	76.12 % 76.70 %	21.33 % 21.04 %	2.55 % 2.26 %
Food & Drink	4966 4881	3788 3727	1056 1038	122 116	76.28 % 76.36 %	21.26 % 21.27 %	2.46 % 2.38 %
Home & Garden	4955 5015	3765 3816	1068 1083	122 116	75.98 % 76.09 %	21.55 % 21.60 %	2.46 % 2.31 %
Finance	5214 5067	4164 4061	932 886	118 120	79.86 % 80.15 %	17.87 % 17.49 %	2.26 % 2.37 %
Health	5023 5033	4039 4026	862 887	122 120	80.41 % 79.99 %	17.16 % 17.62 %	2.43 % 2.38 %
Pets	5226 5019	3995 3810	1100 1099	131 110	76.44 % 75.91 %	21.05 % 21.90 %	2.51 % 2.19 %
Sport & Fitness	5067 4991	3831 3809	1117 1059	119 123	75.61 % 76.32 %	22.04 % 21.22 %	2.35 % 2.46 %
Job & Career	5039 4973	3712 3680	1214 1184	113 109	73.67 % 74.00 %	24.09 % 23.81 %	2.24 % 2.19 %
Dating	5302 4924	3863 3546	1310 1265	129 113	72.86 % 72.01 %	24.71 % 25.69 %	2.43 % 2.29 %
Other	5073 4995	3972 3882	979 982	122 131	78.30 % 77.72 %	19.30 % 19.66 %	2.40 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4653	3704 3376	1236 1166	122 111	73.17 % 72.56 %	24.42 % 25.06 %	2.41 % 2.39 %
Outlook Mail	4745 4680	3578 3473	1047 1091	120 116	75.41 % 74.21 %	22.07 % 23.31 %	2.53 % 2.48 %
Yahoo Mail	4540 4693	3439 3572	988 1005	113 116	75.75 % 76.11 %	21.76 % 21.41 %	2.49 % 2.47 %
AOL Mail	4623 4707	3506 3560	998 1042	119 105	75.84 % 75.63 %	21.59 % 22.14 %	2.57 % 2.23 %
Mail.com	4699 4653	3615 3606	970 945	114 102	76.93 % 77.50 %	20.64 % 20.31 %	2.43 % 2.19 %
Yandex Mail	4838 4390	3651 3311	1075 975	112 104	75.47 % 75.42 %	22.22 % 22.21 %	2.32 % 2.37 %
GMX Mail	4634 4707	3475 3490	1048 1096	111 121	74.99 % 74.14 %	22.62 % 23.28 %	2.40 % 2.57 %
Zoho Mail	4660 4695	3641 3688	903 907	116 100	78.13 % 78.55 %	19.38 % 19.32 %	2.49 % 2.13 %
ProtonMail	4758 4748	3727 3746	918 891	113 111	78.33 % 78.90 %	19.29 % 18.77 %	2.37 % 2.34 %
Custom Mail	4846 4791	3852 3802	879 878	115 111	79.49 % 79.36 %	18.14 % 18.33 %	2.37 % 2.32 %
iCloud Mail	4576 4647	3314 3377	1148 1166	114 104	72.42 % 72.67 %	25.09 % 25.09 %	2.49 % 2.24 %
Tuta	4623 4662	3623 3690	886 869	114 103	78.37 % 79.15 %	19.17 % 18.64 %	2.47 % 2.21 %
Juno.com	4672 4784	3685 3786	873 889	114 109	78.87 % 79.14 %	18.69 % 18.58 %	2.44 % 2.28 %
Mailfence	4722 4661	3686 3658	923 897	113 106	78.06 % 78.48 %	19.55 % 19.24 %	2.39 % 2.27 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.