Benchmark Email and Moosend Email Deliverability Comparison

Benchmark Email

Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 76.511	58.458 59.015	16.022 15.796	1.812 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.13 %	21.00 % 20.65 %	2.38 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 6046	4451 4628	1259 1284	140 134	76.09 % 76.55 %	21.52 % 21.24 %	2.39 % 2.22 %
Elektronics	5781 5883	4458 4593	1195 1153	128 137	77.11 % 78.07 %	20.67 % 19.60 %	2.21 % 2.33 %
Entertainment	5795 6029	4442 4635	1208 1267	145 127	76.65 % 76.88 %	20.85 % 21.02 %	2.50 % 2.11 %
Cosmetics & Beauty	5920 5875	4516 4563	1255 1183	149 129	76.28 % 77.67 %	21.20 % 20.14 %	2.52 % 2.20 %
Food & Drink	5812 5803	4436 4450	1235 1225	141 128	76.32 % 76.68 %	21.25 % 21.11 %	2.43 % 2.21 %
Home & Garden	5674 5746	4312 4396	1226 1226	136 124	76.00 % 76.51 %	21.61 % 21.34 %	2.40 % 2.16 %
Finance	5979 5973	4820 4806	1028 1036	131 131	80.62 % 80.46 %	17.19 % 17.34 %	2.19 % 2.19 %
Health	5840 5962	4695 4788	1006 1032	139 142	80.39 % 80.31 %	17.23 % 17.31 %	2.38 % 2.38 %
Pets	5865 5687	4470 4349	1249 1220	146 118	76.21 % 76.47 %	21.30 % 21.45 %	2.49 % 2.07 %
Sport & Fitness	5958 5900	4526 4543	1296 1223	136 134	75.97 % 77.00 %	21.75 % 20.73 %	2.28 % 2.27 %
Job & Career	5824 5977	4289 4464	1401 1384	134 129	73.64 % 74.69 %	24.06 % 23.16 %	2.30 % 2.16 %
Dating	6152 5729	4455 4167	1554 1435	143 127	72.42 % 72.74 %	25.26 % 25.05 %	2.32 % 2.22 %
Other	5842 5901	4588 4633	1110 1128	144 140	78.53 % 78.51 %	19.00 % 19.12 %	2.46 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5416	4182 3974	1384 1316	134 126	73.37 % 73.38 %	24.28 % 24.30 %	2.35 % 2.33 %
Outlook Mail	5471 5509	4118 4154	1221 1232	132 123	75.27 % 75.40 %	22.32 % 22.36 %	2.41 % 2.23 %
Yahoo Mail	5397 5441	4097 4176	1170 1142	130 123	75.91 % 76.75 %	21.68 % 20.99 %	2.41 % 2.26 %
AOL Mail	5444 5505	4122 4193	1186 1198	136 114	75.72 % 76.17 %	21.79 % 21.76 %	2.50 % 2.07 %
Mail.com	5463 5391	4216 4208	1125 1062	122 121	77.17 % 78.06 %	20.59 % 19.70 %	2.23 % 2.24 %
Yandex Mail	5504 5210	4151 3947	1226 1145	127 118	75.42 % 75.76 %	22.27 % 21.98 %	2.31 % 2.26 %
GMX Mail	5398 5434	4051 4081	1220 1226	127 127	75.05 % 75.10 %	22.60 % 22.56 %	2.35 % 2.34 %
Zoho Mail	5369 5487	4201 4317	1037 1055	131 115	78.25 % 78.68 %	19.31 % 19.23 %	2.44 % 2.10 %
ProtonMail	5477 5637	4322 4452	1031 1055	124 130	78.91 % 78.98 %	18.82 % 18.72 %	2.26 % 2.31 %
Custom Mail	5598 5586	4465 4461	1002 995	131 130	79.76 % 79.86 %	17.90 % 17.81 %	2.34 % 2.33 %
iCloud Mail	5337 5372	3883 3967	1323 1294	131 111	72.76 % 73.85 %	24.79 % 24.09 %	2.45 % 2.07 %
Tuta	5408 5467	4239 4353	1038 1000	131 114	78.38 % 79.62 %	19.19 % 18.29 %	2.42 % 2.09 %
Juno.com	5353 5517	4211 4364	1015 1022	127 131	78.67 % 79.10 %	18.96 % 18.52 %	2.37 % 2.37 %
Mailfence	5373 5539	4200 4368	1044 1054	129 117	78.17 % 78.86 %	19.43 % 19.03 %	2.40 % 2.11 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.