Benchmark Email and Moosend Email Deliverability Comparison

Benchmark Email

Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.363 76.293	58.493 59.235	16.108 15.451	1.762 1.607

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 77.64 %	21.09 % 20.25 %	2.31 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5939 6072	4528 4687	1271 1252	140 133	76.24 % 77.19 %	21.40 % 20.62 %	2.36 % 2.19 %
Elektronics	5919 5802	4563 4538	1220 1137	136 127	77.09 % 78.21 %	20.61 % 19.60 %	2.30 % 2.19 %
Entertainment	5705 5937	4367 4582	1203 1233	135 122	76.55 % 77.18 %	21.09 % 20.77 %	2.37 % 2.05 %
Cosmetics & Beauty	5858 5813	4466 4553	1253 1135	139 125	76.24 % 78.32 %	21.39 % 19.53 %	2.37 % 2.15 %
Food & Drink	5785 5845	4381 4500	1261 1229	143 116	75.73 % 76.99 %	21.80 % 21.03 %	2.47 % 1.98 %
Home & Garden	5847 5705	4457 4400	1252 1191	138 114	76.23 % 77.13 %	21.41 % 20.88 %	2.36 % 2.00 %
Finance	5853 6010	4720 4857	1007 1031	126 122	80.64 % 80.82 %	17.20 % 17.15 %	2.15 % 2.03 %
Health	5742 6029	4636 4886	980 1014	126 129	80.74 % 81.04 %	17.07 % 16.82 %	2.19 % 2.14 %
Pets	6090 5807	4640 4459	1311 1232	139 116	76.19 % 76.79 %	21.53 % 21.22 %	2.28 % 2.00 %
Sport & Fitness	6008 5779	4554 4477	1321 1175	133 127	75.80 % 77.47 %	21.99 % 20.33 %	2.21 % 2.20 %
Job & Career	5783 5844	4284 4420	1365 1301	134 123	74.08 % 75.63 %	23.60 % 22.26 %	2.32 % 2.10 %
Dating	6002 5741	4325 4203	1540 1412	137 126	72.06 % 73.21 %	25.66 % 24.60 %	2.28 % 2.19 %
Other	5832 5909	4572 4673	1124 1109	136 127	78.40 % 79.08 %	19.27 % 18.77 %	2.33 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5601 5391	4105 3994	1365 1275	131 122	73.29 % 74.09 %	24.37 % 23.65 %	2.34 % 2.26 %
Outlook Mail	5730 5586	4293 4245	1305 1230	132 111	74.92 % 75.99 %	22.77 % 22.02 %	2.30 % 1.99 %
Yahoo Mail	5527 5515	4175 4257	1224 1143	128 115	75.54 % 77.19 %	22.15 % 20.73 %	2.32 % 2.09 %
AOL Mail	5404 5475	4084 4209	1189 1157	131 109	75.57 % 76.88 %	22.00 % 21.13 %	2.42 % 1.99 %
Mail.com	5347 5346	4134 4203	1094 1033	119 110	77.31 % 78.62 %	20.46 % 19.32 %	2.23 % 2.06 %
Yandex Mail	5557 5171	4218 3971	1207 1091	132 109	75.90 % 76.79 %	21.72 % 21.10 %	2.38 % 2.11 %
GMX Mail	5461 5357	4099 4063	1231 1182	131 112	75.06 % 75.84 %	22.54 % 22.06 %	2.40 % 2.09 %
Zoho Mail	5302 5340	4151 4209	1024 1025	127 106	78.29 % 78.82 %	19.31 % 19.19 %	2.40 % 1.99 %
ProtonMail	5422 5631	4271 4473	1036 1031	115 127	78.77 % 79.44 %	19.11 % 18.31 %	2.12 % 2.26 %
Custom Mail	5555 5567	4429 4461	1004 980	122 126	79.73 % 80.13 %	18.07 % 17.60 %	2.20 % 2.26 %
iCloud Mail	5390 5355	3923 3956	1341 1290	126 109	72.78 % 73.87 %	24.88 % 24.09 %	2.34 % 2.04 %
Tuta	5355 5478	4204 4370	1022 998	129 110	78.51 % 79.77 %	19.08 % 18.22 %	2.41 % 2.01 %
Juno.com	5394 5467	4247 4329	1030 1015	117 123	78.74 % 79.18 %	19.10 % 18.57 %	2.17 % 2.25 %
Mailfence	5318 5614	4160 4495	1036 1001	122 118	78.22 % 80.07 %	19.48 % 17.83 %	2.29 % 2.10 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.