Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 454.924	347.768 357.605	91.442 81.972	17.812 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 78.61 %	20.01 % 18.02 %	3.90 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35361	27664 28893	6067 5445	1254 1023	79.07 % 81.71 %	17.34 % 15.40 %	3.58 % 2.89 %
Elektronics	35388 34567	27079 27443	6973 6035	1336 1089	76.52 % 79.39 %	19.70 % 17.46 %	3.78 % 3.15 %
Entertainment	34731 34541	26473 27115	6919 6226	1339 1200	76.22 % 78.50 %	19.92 % 18.02 %	3.86 % 3.47 %
Cosmetics & Beauty	34956 35212	26576 27615	7014 6404	1366 1193	76.03 % 78.42 %	20.07 % 18.19 %	3.91 % 3.39 %
Food & Drink	35094 34640	27727 28249	6120 5346	1247 1045	79.01 % 81.55 %	17.44 % 15.43 %	3.55 % 3.02 %
Home & Garden	35389 35248	28034 28718	6117 5425	1238 1105	79.22 % 81.47 %	17.29 % 15.39 %	3.50 % 3.13 %
Finance	35443 34992	25771 26360	8146 7281	1526 1351	72.71 % 75.33 %	22.98 % 20.81 %	4.31 % 3.86 %
Health	35689 35435	26262 26934	7989 7222	1438 1279	73.59 % 76.01 %	22.39 % 20.38 %	4.03 % 3.61 %
Pets	35216 34926	27549 28214	6419 5607	1248 1105	78.23 % 80.78 %	18.23 % 16.05 %	3.54 % 3.16 %
Sport & Fitness	34322 34569	25821 26823	7102 6524	1399 1222	75.23 % 77.59 %	20.69 % 18.87 %	4.08 % 3.53 %
Job & Career	35568 35339	26270 27092	7700 6923	1598 1324	73.86 % 76.66 %	21.65 % 19.59 %	4.49 % 3.75 %
Dating	35122 35225	25162 26041	8464 7905	1496 1279	71.64 % 73.93 %	24.10 % 22.44 %	4.26 % 3.63 %
Other	35119 34869	27380 28108	6412 5629	1327 1132	77.96 % 80.61 %	18.26 % 16.14 %	3.78 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44145	31836 33115	10105 9357	1940 1673	72.55 % 75.01 %	23.03 % 21.20 %	4.42 % 3.79 %
Outlook Mail	44469 44903	32522 34051	10051 9147	1896 1705	73.13 % 75.83 %	22.60 % 20.37 %	4.26 % 3.80 %
Yahoo Mail	44291 44295	33562 34667	8956 8124	1773 1504	75.78 % 78.26 %	20.22 % 18.34 %	4.00 % 3.40 %
AOL Mail	44465 44101	33623 34488	9065 8096	1777 1517	75.62 % 78.20 %	20.39 % 18.36 %	4.00 % 3.44 %
Mail.com	44536 43807	34241 34781	8623 7554	1672 1472	76.88 % 79.40 %	19.36 % 17.24 %	3.75 % 3.36 %
Yandex Mail	44181 44150	32743 33908	9578 8641	1860 1601	74.11 % 76.80 %	21.68 % 19.57 %	4.21 % 3.63 %
GMX Mail	44413 44071	34131 34974	8773 7730	1509 1367	76.85 % 79.36 %	19.75 % 17.54 %	3.40 % 3.10 %
Zoho Mail	44161 43998	34257 35298	8224 7363	1680 1337	77.57 % 80.23 %	18.62 % 16.73 %	3.80 % 3.04 %
ProtonMail	44023 43613	34251 35122	8195 7187	1577 1304	77.80 % 80.53 %	18.62 % 16.48 %	3.58 % 2.99 %
Custom Mail	44082 43433	34814 35403	7718 6747	1550 1283	78.98 % 81.51 %	17.51 % 15.53 %	3.52 % 2.95 %
iCloud Mail	4865 4910	3726 3783	898 866	241 261	76.59 % 77.05 %	18.46 % 17.64 %	4.95 % 5.32 %
Tuta	4820 4781	4015 4015	640 601	165 165	83.30 % 83.98 %	13.28 % 12.57 %	3.42 % 3.45 %
Juno.com	4835 4717	4047 4000	616 559	172 158	83.70 % 84.80 %	12.74 % 11.85 %	3.56 % 3.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.