Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.211	333.419 343.138	88.752 79.424	17.095 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 78.48 %	20.20 % 18.17 %	3.89 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33970	26519 27729	5880 5269	1204 972	78.92 % 81.63 %	17.50 % 15.51 %	3.58 % 2.86 %
Elektronics	34087 33220	26011 26326	6791 5858	1285 1036	76.31 % 79.25 %	19.92 % 17.63 %	3.77 % 3.12 %
Entertainment	33356 33234	25365 26050	6709 6034	1282 1150	76.04 % 78.38 %	20.11 % 18.16 %	3.84 % 3.46 %
Cosmetics & Beauty	33565 33790	25450 26456	6805 6202	1310 1132	75.82 % 78.30 %	20.27 % 18.35 %	3.90 % 3.35 %
Food & Drink	33735 33300	26600 27118	5940 5181	1195 1001	78.85 % 81.44 %	17.61 % 15.56 %	3.54 % 3.01 %
Home & Garden	34029 33833	26913 27529	5938 5246	1178 1058	79.09 % 81.37 %	17.45 % 15.51 %	3.46 % 3.13 %
Finance	34003 33628	24647 25276	7889 7059	1467 1293	72.48 % 75.16 %	23.20 % 20.99 %	4.31 % 3.85 %
Health	34316 34091	25157 25852	7770 7014	1389 1225	73.31 % 75.83 %	22.64 % 20.57 %	4.05 % 3.59 %
Pets	33884 33489	26449 27033	6233 5409	1202 1047	78.06 % 80.72 %	18.40 % 16.15 %	3.55 % 3.13 %
Sport & Fitness	32992 33247	24767 25767	6889 6317	1336 1163	75.07 % 77.50 %	20.88 % 19.00 %	4.05 % 3.50 %
Job & Career	34201 34029	25217 26068	7465 6707	1519 1254	73.73 % 76.61 %	21.83 % 19.71 %	4.44 % 3.69 %
Dating	33728 33839	24063 24941	8223 7673	1442 1225	71.34 % 73.70 %	24.38 % 22.68 %	4.28 % 3.62 %
Other	33767 33541	26261 26993	6220 5455	1286 1093	77.77 % 80.48 %	18.42 % 16.26 %	3.81 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42847	30864 32123	9849 9121	1873 1603	72.47 % 74.97 %	23.13 % 21.29 %	4.40 % 3.74 %
Outlook Mail	43114 43539	31460 32964	9826 8930	1828 1645	72.97 % 75.71 %	22.79 % 20.51 %	4.24 % 3.78 %
Yahoo Mail	42866 42920	32416 33553	8733 7918	1717 1449	75.62 % 78.18 %	20.37 % 18.45 %	4.01 % 3.38 %
AOL Mail	43079 42800	32512 33432	8852 7901	1715 1467	75.47 % 78.11 %	20.55 % 18.46 %	3.98 % 3.43 %
Mail.com	43174 42416	33131 33634	8423 7356	1620 1426	76.74 % 79.30 %	19.51 % 17.34 %	3.75 % 3.36 %
Yandex Mail	42806 42768	31653 32805	9347 8424	1806 1539	73.95 % 76.70 %	21.84 % 19.70 %	4.22 % 3.60 %
GMX Mail	43062 42657	32994 33787	8590 7554	1478 1316	76.62 % 79.21 %	19.95 % 17.71 %	3.43 % 3.09 %
Zoho Mail	42823 42656	33158 34179	8040 7191	1625 1286	77.43 % 80.13 %	18.77 % 16.86 %	3.79 % 3.01 %
ProtonMail	42664 42221	33118 33949	8018 7015	1528 1257	77.63 % 80.41 %	18.79 % 16.61 %	3.58 % 2.98 %
Custom Mail	42719 42083	33655 34265	7552 6580	1512 1238	78.78 % 81.42 %	17.68 % 15.64 %	3.54 % 2.94 %
iCloud Mail	3408 3530	2616 2726	627 618	165 186	76.76 % 77.22 %	18.40 % 17.51 %	4.84 % 5.27 %
Tuta	3421 3458	2865 2892	448 428	108 138	83.75 % 83.63 %	13.10 % 12.38 %	3.16 % 3.99 %
Juno.com	3544 3316	2977 2829	447 388	120 99	84.00 % 85.31 %	12.61 % 11.70 %	3.39 % 2.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.