Benchmark Email and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 463.670	355.143 364.849	92.663 83.151	18.151 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 78.69 %	19.89 % 17.93 %	3.90 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 36105	28259 29525	6151 5534	1290 1046	79.16 % 81.78 %	17.23 % 15.33 %	3.61 % 2.90 %
Elektronics	36123 35297	27703 28052	7066 6128	1354 1117	76.69 % 79.47 %	19.56 % 17.36 %	3.75 % 3.16 %
Entertainment	35412 35160	27028 27633	7016 6308	1368 1219	76.32 % 78.59 %	19.81 % 17.94 %	3.86 % 3.47 %
Cosmetics & Beauty	35681 35861	27171 28153	7112 6493	1398 1215	76.15 % 78.51 %	19.93 % 18.11 %	3.92 % 3.39 %
Food & Drink	35788 35256	28314 28772	6204 5415	1270 1069	79.12 % 81.61 %	17.34 % 15.36 %	3.55 % 3.03 %
Home & Garden	36065 35873	28615 29247	6197 5498	1253 1128	79.34 % 81.53 %	17.18 % 15.33 %	3.47 % 3.14 %
Finance	36096 35665	26290 26894	8250 7388	1556 1383	72.83 % 75.41 %	22.86 % 20.71 %	4.31 % 3.88 %
Health	36349 36118	26802 27504	8087 7319	1460 1295	73.74 % 76.15 %	22.25 % 20.26 %	4.02 % 3.59 %
Pets	35918 35598	28132 28773	6508 5688	1278 1137	78.32 % 80.83 %	18.12 % 15.98 %	3.56 % 3.19 %
Sport & Fitness	34992 35233	26369 27364	7199 6621	1424 1248	75.36 % 77.67 %	20.57 % 18.79 %	4.07 % 3.54 %
Job & Career	36277 35999	26839 27619	7810 7025	1628 1355	73.98 % 76.72 %	21.53 % 19.51 %	4.49 % 3.76 %
Dating	35782 35905	25694 26593	8567 8010	1521 1302	71.81 % 74.06 %	23.94 % 22.31 %	4.25 % 3.63 %
Other	35774 35600	27927 28720	6496 5724	1351 1156	78.07 % 80.67 %	18.16 % 16.08 %	3.78 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44817	32383 33631	10237 9477	1987 1709	72.60 % 75.04 %	22.95 % 21.15 %	4.45 % 3.81 %
Outlook Mail	45135 45610	33065 34632	10152 9251	1918 1727	73.26 % 75.93 %	22.49 % 20.28 %	4.25 % 3.79 %
Yahoo Mail	44944 44985	34098 35236	9049 8219	1797 1530	75.87 % 78.33 %	20.13 % 18.27 %	4.00 % 3.40 %
AOL Mail	45127 44778	34170 35035	9156 8190	1801 1553	75.72 % 78.24 %	20.29 % 18.29 %	3.99 % 3.47 %
Mail.com	45241 44488	34831 35355	8719 7644	1691 1489	76.99 % 79.47 %	19.27 % 17.18 %	3.74 % 3.35 %
Yandex Mail	44855 44826	33284 34456	9681 8742	1890 1628	74.20 % 76.87 %	21.58 % 19.50 %	4.21 % 3.63 %
GMX Mail	45126 44766	34733 35554	8859 7818	1534 1394	76.97 % 79.42 %	19.63 % 17.46 %	3.40 % 3.11 %
Zoho Mail	44845 44624	34839 35824	8306 7439	1700 1361	77.69 % 80.28 %	18.52 % 16.67 %	3.79 % 3.05 %
ProtonMail	44722 44287	34852 35703	8276 7258	1594 1326	77.93 % 80.62 %	18.51 % 16.39 %	3.56 % 2.99 %
Custom Mail	44780 44115	35408 35978	7797 6825	1575 1312	79.07 % 81.56 %	17.41 % 15.47 %	3.52 % 2.97 %
iCloud Mail	5589 5530	4289 4279	1023 973	277 278	76.74 % 77.38 %	18.30 % 17.59 %	4.96 % 5.03 %
Tuta	5482 5470	4574 4605	719 683	189 182	83.44 % 84.19 %	13.12 % 12.49 %	3.45 % 3.33 %
Juno.com	5504 5374	4617 4561	689 632	198 181	83.88 % 84.87 %	12.52 % 11.76 %	3.60 % 3.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.