Benchmark Email and Moosend Email Deliverability Comparison

Benchmark Email

Moosend

In this comparison, the deliverability of Benchmark Email and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 76.364	58.876 59.208	15.914 15.539	1.711 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 77.53 %	20.80 % 20.35 %	2.24 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 6164	4533 4766	1270 1268	133 130	76.36 % 77.32 %	21.39 % 20.57 %	2.24 % 2.11 %
Elektronics	5824 5805	4515 4537	1184 1137	125 131	77.52 % 78.16 %	20.33 % 19.59 %	2.15 % 2.26 %
Entertainment	5703 5977	4391 4613	1175 1242	137 122	76.99 % 77.18 %	20.60 % 20.78 %	2.40 % 2.04 %
Cosmetics & Beauty	5999 5792	4595 4518	1267 1152	137 122	76.60 % 78.00 %	21.12 % 19.89 %	2.28 % 2.11 %
Food & Drink	5800 5844	4428 4496	1235 1228	137 120	76.34 % 76.93 %	21.29 % 21.01 %	2.36 % 2.05 %
Home & Garden	5774 5747	4419 4435	1224 1195	131 117	76.53 % 77.17 %	21.20 % 20.79 %	2.27 % 2.04 %
Finance	5942 6003	4821 4859	996 1024	125 120	81.13 % 80.94 %	16.76 % 17.06 %	2.10 % 2.00 %
Health	5777 5978	4673 4828	978 1023	126 127	80.89 % 80.76 %	16.93 % 17.11 %	2.18 % 2.12 %
Pets	6037 5760	4610 4414	1289 1230	138 116	76.36 % 76.63 %	21.35 % 21.35 %	2.29 % 2.01 %
Sport & Fitness	5935 5819	4522 4501	1286 1188	127 130	76.19 % 77.35 %	21.67 % 20.42 %	2.14 % 2.23 %
Job & Career	5829 5891	4335 4439	1370 1326	124 126	74.37 % 75.35 %	23.50 % 22.51 %	2.13 % 2.14 %
Dating	6050 5746	4384 4200	1530 1421	136 125	72.46 % 73.09 %	25.29 % 24.73 %	2.25 % 2.18 %
Other	5895 5838	4650 4602	1110 1105	135 131	78.88 % 78.83 %	18.83 % 18.93 %	2.29 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5421	4226 4006	1368 1295	126 120	73.88 % 73.90 %	23.92 % 23.89 %	2.20 % 2.21 %
Outlook Mail	5654 5571	4259 4221	1267 1234	128 116	75.33 % 75.77 %	22.41 % 22.15 %	2.26 % 2.08 %
Yahoo Mail	5470 5492	4157 4239	1188 1135	125 118	76.00 % 77.18 %	21.72 % 20.67 %	2.29 % 2.15 %
AOL Mail	5323 5421	4038 4157	1158 1156	127 108	75.86 % 76.68 %	21.75 % 21.32 %	2.39 % 1.99 %
Mail.com	5370 5356	4163 4202	1096 1041	111 113	77.52 % 78.45 %	20.41 % 19.44 %	2.07 % 2.11 %
Yandex Mail	5681 5145	4319 3927	1235 1108	127 110	76.03 % 76.33 %	21.74 % 21.54 %	2.24 % 2.14 %
GMX Mail	5409 5418	4091 4107	1194 1195	124 116	75.63 % 75.80 %	22.07 % 22.06 %	2.29 % 2.14 %
Zoho Mail	5415 5420	4264 4278	1028 1034	123 108	78.74 % 78.93 %	18.98 % 19.08 %	2.27 % 1.99 %
ProtonMail	5429 5644	4290 4473	1026 1045	113 126	79.02 % 79.25 %	18.90 % 18.52 %	2.08 % 2.23 %
Custom Mail	5615 5565	4489 4445	1004 993	122 127	79.95 % 79.87 %	17.88 % 17.84 %	2.17 % 2.28 %
iCloud Mail	5279 5381	3870 3971	1289 1299	120 111	73.31 % 73.80 %	24.42 % 24.14 %	2.27 % 2.06 %
Tuta	5387 5537	4249 4425	1013 1006	125 106	78.88 % 79.92 %	18.80 % 18.17 %	2.32 % 1.91 %
Juno.com	5411 5377	4275 4267	1014 989	122 121	79.01 % 79.36 %	18.74 % 18.39 %	2.25 % 2.25 %
Mailfence	5338 5616	4186 4490	1034 1009	118 117	78.42 % 79.95 %	19.37 % 17.97 %	2.21 % 2.08 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.