Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 77.005	58.311 58.115	16.294 16.752	1.838 2.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 75.47 %	21.32 % 21.75 %	2.40 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 6185	4608 4653	1318 1353	141 179	75.95 % 75.23 %	21.72 % 21.88 %	2.32 % 2.89 %
Elektronics	5856 5641	4519 4262	1192 1208	145 171	77.17 % 75.55 %	20.36 % 21.41 %	2.48 % 3.03 %
Entertainment	6075 5966	4611 4517	1325 1290	139 159	75.90 % 75.71 %	21.81 % 21.62 %	2.29 % 2.67 %
Cosmetics & Beauty	5930 5704	4560 4340	1229 1214	141 150	76.90 % 76.09 %	20.73 % 21.28 %	2.38 % 2.63 %
Food & Drink	5769 6036	4362 4522	1266 1336	141 178	75.61 % 74.92 %	21.94 % 22.13 %	2.44 % 2.95 %
Home & Garden	5825 5952	4421 4433	1265 1355	139 164	75.90 % 74.48 %	21.72 % 22.77 %	2.39 % 2.76 %
Finance	5935 5847	4718 4638	1076 1058	141 151	79.49 % 79.32 %	18.13 % 18.09 %	2.38 % 2.58 %
Health	5897 5799	4687 4532	1064 1110	146 157	79.48 % 78.15 %	18.04 % 19.14 %	2.48 % 2.71 %
Pets	5756 5771	4351 4334	1276 1284	129 153	75.59 % 75.10 %	22.17 % 22.25 %	2.24 % 2.65 %
Sport & Fitness	5844 5974	4439 4502	1259 1302	146 170	75.96 % 75.36 %	21.54 % 21.79 %	2.50 % 2.85 %
Job & Career	5885 5898	4358 4328	1391 1403	136 167	74.05 % 73.38 %	23.64 % 23.79 %	2.31 % 2.83 %
Dating	5773 6064	4150 4326	1485 1578	138 160	71.89 % 71.34 %	25.72 % 26.02 %	2.39 % 2.64 %
Other	5831 6168	4527 4728	1148 1261	156 179	77.64 % 76.65 %	19.69 % 20.44 %	2.68 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5714	3944 4156	1367 1400	137 158	72.39 % 72.73 %	25.09 % 24.50 %	2.51 % 2.77 %
Outlook Mail	5475 5494	4072 4066	1267 1273	136 155	74.37 % 74.01 %	23.14 % 23.17 %	2.48 % 2.82 %
Yahoo Mail	5510 5514	4170 4084	1201 1272	139 158	75.68 % 74.07 %	21.80 % 23.07 %	2.52 % 2.87 %
AOL Mail	5482 5520	4126 4135	1231 1240	125 145	75.26 % 74.91 %	22.46 % 22.46 %	2.28 % 2.63 %
Mail.com	5401 5466	4166 4168	1108 1150	127 148	77.13 % 76.25 %	20.51 % 21.04 %	2.35 % 2.71 %
Yandex Mail	5092 5488	3824 4136	1145 1215	123 137	75.10 % 75.36 %	22.49 % 22.14 %	2.42 % 2.50 %
GMX Mail	5484 5433	4057 4019	1286 1266	141 148	73.98 % 73.97 %	23.45 % 23.30 %	2.57 % 2.72 %
Zoho Mail	5486 5493	4284 4196	1080 1142	122 155	78.09 % 76.39 %	19.69 % 20.79 %	2.22 % 2.82 %
ProtonMail	5579 5582	4382 4346	1060 1080	137 156	78.54 % 77.86 %	19.00 % 19.35 %	2.46 % 2.79 %
Custom Mail	5597 5204	4431 4064	1031 991	135 149	79.17 % 78.09 %	18.42 % 19.04 %	2.41 % 2.86 %
iCloud Mail	5354 5619	3900 4011	1331 1444	123 164	72.84 % 71.38 %	24.86 % 25.70 %	2.30 % 2.92 %
Tuta	5472 5664	4303 4405	1042 1097	127 162	78.64 % 77.77 %	19.04 % 19.37 %	2.32 % 2.86 %
Juno.com	5595 5290	4386 4060	1072 1079	137 151	78.39 % 76.75 %	19.16 % 20.40 %	2.45 % 2.85 %
Mailfence	5468 5524	4266 4269	1073 1103	129 152	78.02 % 77.28 %	19.62 % 19.97 %	2.36 % 2.75 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.