Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 66.195	50.135 49.906	13.817 14.478	1.519 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 75.39 %	21.10 % 21.87 %	2.32 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5319	3969 3992	1120 1177	112 150	76.31 % 75.05 %	21.53 % 22.13 %	2.15 % 2.82 %
Elektronics	4968 4743	3863 3580	990 1025	115 138	77.76 % 75.48 %	19.93 % 21.61 %	2.31 % 2.91 %
Entertainment	5305 5189	4035 3919	1151 1133	119 137	76.06 % 75.53 %	21.70 % 21.83 %	2.24 % 2.64 %
Cosmetics & Beauty	5099 4842	3911 3673	1073 1047	115 122	76.70 % 75.86 %	21.04 % 21.62 %	2.26 % 2.52 %
Food & Drink	4881 5176	3727 3874	1038 1153	116 149	76.36 % 74.85 %	21.27 % 22.28 %	2.38 % 2.88 %
Home & Garden	5015 5130	3816 3815	1083 1172	116 143	76.09 % 74.37 %	21.60 % 22.85 %	2.31 % 2.79 %
Finance	5067 5025	4061 3974	886 921	120 130	80.15 % 79.08 %	17.49 % 18.33 %	2.37 % 2.59 %
Health	5033 5079	4026 3983	887 960	120 136	79.99 % 78.42 %	17.62 % 18.90 %	2.38 % 2.68 %
Pets	5019 4968	3810 3726	1099 1110	110 132	75.91 % 75.00 %	21.90 % 22.34 %	2.19 % 2.66 %
Sport & Fitness	4991 5085	3809 3829	1059 1114	123 142	76.32 % 75.30 %	21.22 % 21.91 %	2.46 % 2.79 %
Job & Career	4973 5105	3680 3750	1184 1214	109 141	74.00 % 73.46 %	23.81 % 23.78 %	2.19 % 2.76 %
Dating	4924 5238	3546 3750	1265 1349	113 139	72.01 % 71.59 %	25.69 % 25.75 %	2.29 % 2.65 %
Other	4995 5296	3882 4041	982 1103	131 152	77.72 % 76.30 %	19.66 % 20.83 %	2.62 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4881	3376 3533	1166 1214	111 134	72.56 % 72.38 %	25.06 % 24.87 %	2.39 % 2.75 %
Outlook Mail	4680 4740	3473 3515	1091 1096	116 129	74.21 % 74.16 %	23.31 % 23.12 %	2.48 % 2.72 %
Yahoo Mail	4693 4752	3572 3511	1005 1108	116 133	76.11 % 73.88 %	21.41 % 23.32 %	2.47 % 2.80 %
AOL Mail	4707 4761	3560 3579	1042 1058	105 124	75.63 % 75.17 %	22.14 % 22.22 %	2.23 % 2.60 %
Mail.com	4653 4663	3606 3553	945 985	102 125	77.50 % 76.20 %	20.31 % 21.12 %	2.19 % 2.68 %
Yandex Mail	4390 4708	3311 3534	975 1056	104 118	75.42 % 75.06 %	22.21 % 22.43 %	2.37 % 2.51 %
GMX Mail	4707 4685	3490 3453	1096 1110	121 122	74.14 % 73.70 %	23.28 % 23.69 %	2.57 % 2.60 %
Zoho Mail	4695 4670	3688 3547	907 992	100 131	78.55 % 75.95 %	19.32 % 21.24 %	2.13 % 2.81 %
ProtonMail	4748 4822	3746 3765	891 924	111 133	78.90 % 78.08 %	18.77 % 19.16 %	2.34 % 2.76 %
Custom Mail	4791 4433	3802 3458	878 853	111 122	79.36 % 78.01 %	18.33 % 19.24 %	2.32 % 2.75 %
iCloud Mail	4647 4799	3377 3441	1166 1219	104 139	72.67 % 71.70 %	25.09 % 25.40 %	2.24 % 2.90 %
Tuta	4662 4878	3690 3785	869 953	103 140	79.15 % 77.59 %	18.64 % 19.54 %	2.21 % 2.87 %
Juno.com	4784 4576	3786 3501	889 946	109 129	79.14 % 76.51 %	18.58 % 20.67 %	2.28 % 2.82 %
Mailfence	4661 4827	3658 3731	897 964	106 132	78.48 % 77.29 %	19.24 % 19.97 %	2.27 % 2.73 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.