Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 66.041	49.851 49.987	14.124 14.393	1.583 1.661

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 75.69 %	21.54 % 21.79 %	2.41 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5176	3864 3891	1099 1157	121 128	76.00 % 75.17 %	21.62 % 22.35 %	2.38 % 2.47 %
Elektronics	5177 4959	3971 3758	1083 1073	123 128	76.70 % 75.78 %	20.92 % 21.64 %	2.38 % 2.58 %
Entertainment	5183 5013	3898 3809	1169 1089	116 115	75.21 % 75.98 %	22.55 % 21.72 %	2.24 % 2.29 %
Cosmetics & Beauty	5142 5082	3976 3884	1051 1083	115 115	77.32 % 76.43 %	20.44 % 21.31 %	2.24 % 2.26 %
Food & Drink	4966 5138	3779 3866	1062 1142	125 130	76.10 % 75.24 %	21.39 % 22.23 %	2.52 % 2.53 %
Home & Garden	4976 5077	3743 3810	1113 1135	120 132	75.22 % 75.04 %	22.37 % 22.36 %	2.41 % 2.60 %
Finance	4998 5091	3994 4065	888 896	116 130	79.91 % 79.85 %	17.77 % 17.60 %	2.32 % 2.55 %
Health	5045 5068	4009 4017	916 926	120 125	79.46 % 79.26 %	18.16 % 18.27 %	2.38 % 2.47 %
Pets	4861 5058	3657 3791	1090 1140	114 127	75.23 % 74.95 %	22.42 % 22.54 %	2.35 % 2.51 %
Sport & Fitness	5021 5116	3794 3846	1094 1137	133 133	75.56 % 75.18 %	21.79 % 22.22 %	2.65 % 2.60 %
Job & Career	5105 5150	3739 3767	1244 1254	122 129	73.24 % 73.15 %	24.37 % 24.35 %	2.39 % 2.50 %
Dating	4900 5017	3500 3560	1277 1324	123 133	71.43 % 70.96 %	26.06 % 26.39 %	2.51 % 2.65 %
Other	5100 5096	3927 3923	1038 1037	135 136	77.00 % 76.98 %	20.35 % 20.35 %	2.65 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4870	3372 3514	1200 1235	112 121	71.99 % 72.16 %	25.62 % 25.36 %	2.39 % 2.48 %
Outlook Mail	4612 4676	3427 3471	1071 1085	114 120	74.31 % 74.23 %	23.22 % 23.20 %	2.47 % 2.57 %
Yahoo Mail	4755 4648	3599 3511	1042 1016	114 121	75.69 % 75.54 %	21.91 % 21.86 %	2.40 % 2.60 %
AOL Mail	4647 4816	3479 3634	1056 1067	112 115	74.87 % 75.46 %	22.72 % 22.16 %	2.41 % 2.39 %
Mail.com	4717 4564	3661 3498	943 956	113 110	77.61 % 76.64 %	19.99 % 20.95 %	2.40 % 2.41 %
Yandex Mail	4535 4786	3418 3583	1016 1090	101 113	75.37 % 74.86 %	22.40 % 22.77 %	2.23 % 2.36 %
GMX Mail	4797 4640	3535 3440	1139 1080	123 120	73.69 % 74.14 %	23.74 % 23.28 %	2.56 % 2.59 %
Zoho Mail	4716 4693	3684 3563	920 1013	112 117	78.12 % 75.92 %	19.51 % 21.59 %	2.37 % 2.49 %
ProtonMail	4606 4856	3604 3783	887 951	115 122	78.25 % 77.90 %	19.26 % 19.58 %	2.50 % 2.51 %
Custom Mail	4685 4542	3687 3565	881 868	117 109	78.70 % 78.49 %	18.80 % 19.11 %	2.50 % 2.40 %
iCloud Mail	4717 4782	3395 3421	1206 1231	116 130	71.97 % 71.54 %	25.57 % 25.74 %	2.46 % 2.72 %
Tuta	4643 4850	3625 3751	908 968	110 131	78.07 % 77.34 %	19.56 % 19.96 %	2.37 % 2.70 %
Juno.com	4723 4636	3683 3609	929 908	111 119	77.98 % 77.85 %	19.67 % 19.59 %	2.35 % 2.57 %
Mailfence	4721 4682	3682 3644	926 925	113 113	77.99 % 77.83 %	19.61 % 19.76 %	2.39 % 2.41 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.