Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.511 76.915	59.015 58.159	15.796 16.629	1.700 2.127

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.13 % 75.61 %	20.65 % 21.62 %	2.22 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6046 6114	4628 4603	1284 1336	134 175	76.55 % 75.29 %	21.24 % 21.85 %	2.22 % 2.86 %
Elektronics	5883 5727	4593 4319	1153 1237	137 171	78.07 % 75.41 %	19.60 % 21.60 %	2.33 % 2.99 %
Entertainment	6029 5928	4635 4505	1267 1263	127 160	76.88 % 76.00 %	21.02 % 21.31 %	2.11 % 2.70 %
Cosmetics & Beauty	5875 5686	4563 4333	1183 1202	129 151	77.67 % 76.20 %	20.14 % 21.14 %	2.20 % 2.66 %
Food & Drink	5803 6029	4450 4542	1225 1310	128 177	76.68 % 75.34 %	21.11 % 21.73 %	2.21 % 2.94 %
Home & Garden	5746 5919	4396 4427	1226 1327	124 165	76.51 % 74.79 %	21.34 % 22.42 %	2.16 % 2.79 %
Finance	5973 5822	4806 4623	1036 1048	131 151	80.46 % 79.41 %	17.34 % 18.00 %	2.19 % 2.59 %
Health	5962 5742	4788 4494	1032 1093	142 155	80.31 % 78.27 %	17.31 % 19.04 %	2.38 % 2.70 %
Pets	5687 5837	4349 4411	1220 1270	118 156	76.47 % 75.57 %	21.45 % 21.76 %	2.07 % 2.67 %
Sport & Fitness	5900 5959	4543 4485	1223 1305	134 169	77.00 % 75.26 %	20.73 % 21.90 %	2.27 % 2.84 %
Job & Career	5977 5969	4464 4390	1384 1414	129 165	74.69 % 73.55 %	23.16 % 23.69 %	2.16 % 2.76 %
Dating	5729 6086	4167 4336	1435 1589	127 161	72.74 % 71.25 %	25.05 % 26.11 %	2.22 % 2.65 %
Other	5901 6097	4633 4691	1128 1235	140 171	78.51 % 76.94 %	19.12 % 20.26 %	2.37 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5416 5594	3974 4047	1316 1389	126 158	73.38 % 72.35 %	24.30 % 24.83 %	2.33 % 2.82 %
Outlook Mail	5509 5617	4154 4164	1232 1300	123 153	75.40 % 74.13 %	22.36 % 23.14 %	2.23 % 2.72 %
Yahoo Mail	5441 5486	4176 4073	1142 1257	123 156	76.75 % 74.24 %	20.99 % 22.91 %	2.26 % 2.84 %
AOL Mail	5505 5505	4193 4127	1198 1232	114 146	76.17 % 74.97 %	21.76 % 22.38 %	2.07 % 2.65 %
Mail.com	5391 5447	4208 4168	1062 1131	121 148	78.06 % 76.52 %	19.70 % 20.76 %	2.24 % 2.72 %
Yandex Mail	5210 5546	3947 4197	1145 1215	118 134	75.76 % 75.68 %	21.98 % 21.91 %	2.26 % 2.42 %
GMX Mail	5434 5485	4081 4068	1226 1275	127 142	75.10 % 74.17 %	22.56 % 23.25 %	2.34 % 2.59 %
Zoho Mail	5487 5364	4317 4118	1055 1094	115 152	78.68 % 76.77 %	19.23 % 20.40 %	2.10 % 2.83 %
ProtonMail	5637 5613	4452 4375	1055 1078	130 160	78.98 % 77.94 %	18.72 % 19.21 %	2.31 % 2.85 %
Custom Mail	5586 5239	4461 4086	995 999	130 154	79.86 % 77.99 %	17.81 % 19.07 %	2.33 % 2.94 %
iCloud Mail	5372 5587	3967 3997	1294 1429	111 161	73.85 % 71.54 %	24.09 % 25.58 %	2.07 % 2.88 %
Tuta	5467 5710	4353 4463	1000 1082	114 165	79.62 % 78.16 %	18.29 % 18.95 %	2.09 % 2.89 %
Juno.com	5517 5302	4364 4078	1022 1076	131 148	79.10 % 76.91 %	18.52 % 20.29 %	2.37 % 2.79 %
Mailfence	5539 5420	4368 4198	1054 1072	117 150	78.86 % 77.45 %	19.03 % 19.78 %	2.11 % 2.77 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.