Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.293 76.660	59.235 58.836	15.451 15.978	1.607 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.75 %	20.25 % 20.84 %	2.11 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6072 5917	4687 4510	1252 1258	133 149	77.19 % 76.22 %	20.62 % 21.26 %	2.19 % 2.52 %
Elektronics	5802 5909	4538 4546	1137 1212	127 151	78.21 % 76.93 %	19.60 % 20.51 %	2.19 % 2.56 %
Entertainment	5937 5926	4582 4538	1233 1244	122 144	77.18 % 76.58 %	20.77 % 20.99 %	2.05 % 2.43 %
Cosmetics & Beauty	5813 5802	4553 4486	1135 1178	125 138	78.32 % 77.32 %	19.53 % 20.30 %	2.15 % 2.38 %
Food & Drink	5845 5980	4500 4579	1229 1243	116 158	76.99 % 76.57 %	21.03 % 20.79 %	1.98 % 2.64 %
Home & Garden	5705 5907	4400 4456	1191 1308	114 143	77.13 % 75.44 %	20.88 % 22.14 %	2.00 % 2.42 %
Finance	6010 5841	4857 4672	1031 1038	122 131	80.82 % 79.99 %	17.15 % 17.77 %	2.03 % 2.24 %
Health	6029 5657	4886 4508	1014 1017	129 132	81.04 % 79.69 %	16.82 % 17.98 %	2.14 % 2.33 %
Pets	5807 5830	4459 4460	1232 1235	116 135	76.79 % 76.50 %	21.22 % 21.18 %	2.00 % 2.32 %
Sport & Fitness	5779 5961	4477 4542	1175 1278	127 141	77.47 % 76.20 %	20.33 % 21.44 %	2.20 % 2.37 %
Job & Career	5844 5839	4420 4386	1301 1313	123 140	75.63 % 75.12 %	22.26 % 22.49 %	2.10 % 2.40 %
Dating	5741 6056	4203 4410	1412 1508	126 138	73.21 % 72.82 %	24.60 % 24.90 %	2.19 % 2.28 %
Other	5909 6035	4673 4743	1109 1146	127 146	79.08 % 78.59 %	18.77 % 18.99 %	2.15 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5391 5467	3994 4008	1275 1328	122 131	74.09 % 73.31 %	23.65 % 24.29 %	2.26 % 2.40 %
Outlook Mail	5586 5577	4245 4175	1230 1269	111 133	75.99 % 74.86 %	22.02 % 22.75 %	1.99 % 2.38 %
Yahoo Mail	5515 5411	4257 4091	1143 1187	115 133	77.19 % 75.61 %	20.73 % 21.94 %	2.09 % 2.46 %
AOL Mail	5475 5339	4209 4038	1157 1181	109 120	76.88 % 75.63 %	21.13 % 22.12 %	1.99 % 2.25 %
Mail.com	5346 5498	4203 4270	1033 1102	110 126	78.62 % 77.66 %	19.32 % 20.04 %	2.06 % 2.29 %
Yandex Mail	5171 5591	3971 4294	1091 1173	109 124	76.79 % 76.80 %	21.10 % 20.98 %	2.11 % 2.22 %
GMX Mail	5357 5506	4063 4150	1182 1231	112 125	75.84 % 75.37 %	22.06 % 22.36 %	2.09 % 2.27 %
Zoho Mail	5340 5437	4209 4246	1025 1058	106 133	78.82 % 78.09 %	19.19 % 19.46 %	1.99 % 2.45 %
ProtonMail	5631 5602	4473 4433	1031 1028	127 141	79.44 % 79.13 %	18.31 % 18.35 %	2.26 % 2.52 %
Custom Mail	5567 5239	4461 4162	980 939	126 138	80.13 % 79.44 %	17.60 % 17.92 %	2.26 % 2.63 %
iCloud Mail	5355 5718	3956 4161	1290 1415	109 142	73.87 % 72.77 %	24.09 % 24.75 %	2.04 % 2.48 %
Tuta	5478 5482	4370 4357	998 983	110 142	79.77 % 79.48 %	18.22 % 17.93 %	2.01 % 2.59 %
Juno.com	5467 5379	4329 4209	1015 1042	123 128	79.18 % 78.25 %	18.57 % 19.37 %	2.25 % 2.38 %
Mailfence	5614 5414	4495 4242	1001 1042	118 130	80.07 % 78.35 %	17.83 % 19.25 %	2.10 % 2.40 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.