Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 65.251	49.689 50.995	13.800 12.880	1.670 1.512

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 78.15 %	21.26 % 19.74 %	2.57 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 5007	3811 3880	1061 1032	128 112	76.31 % 77.49 %	21.25 % 20.61 %	2.56 % 2.24 %
Elektronics	5159 5002	3964 3917	1067 978	128 119	76.84 % 78.31 %	20.68 % 19.55 %	2.48 % 2.38 %
Entertainment	5010 4940	3792 3861	1110 980	124 108	75.69 % 78.16 %	22.16 % 19.84 %	2.48 % 2.19 %
Cosmetics & Beauty	5052 5084	3924 4002	1006 985	122 107	77.67 % 78.72 %	19.91 % 19.37 %	2.41 % 2.10 %
Food & Drink	4924 5128	3780 3992	1043 1028	129 120	76.77 % 77.85 %	21.18 % 20.05 %	2.62 % 2.34 %
Home & Garden	4882 5035	3711 3904	1064 1025	128 121	76.01 % 77.54 %	21.79 % 20.36 %	2.62 % 2.40 %
Finance	4858 5047	3873 4121	887 813	118 119	79.72 % 81.65 %	18.26 % 16.11 %	2.43 % 2.36 %
Health	5122 5036	4084 4091	942 833	133 114	79.73 % 81.24 %	18.39 % 16.54 %	2.60 % 2.26 %
Pets	4882 4904	3699 3800	1087 1010	119 112	75.77 % 77.49 %	22.27 % 20.60 %	2.44 % 2.28 %
Sport & Fitness	5019 5080	3821 3956	1068 1019	141 120	76.13 % 77.87 %	21.28 % 20.06 %	2.81 % 2.36 %
Job & Career	4998 5195	3714 3957	1188 1128	126 117	74.31 % 76.17 %	23.77 % 21.71 %	2.52 % 2.25 %
Dating	4914 4876	3579 3617	1246 1141	135 119	72.83 % 74.18 %	25.36 % 23.40 %	2.75 % 2.44 %
Other	5092 4917	3937 3897	1031 908	139 124	77.32 % 79.26 %	20.25 % 18.47 %	2.73 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4863	3375 3671	1136 1091	118 113	73.12 % 75.49 %	24.61 % 22.43 %	2.56 % 2.32 %
Outlook Mail	4645 4669	3491 3596	1036 976	122 108	75.16 % 77.02 %	22.30 % 20.90 %	2.63 % 2.31 %
Yahoo Mail	4706 4612	3590 3624	1030 895	121 106	76.29 % 78.58 %	21.89 % 19.41 %	2.57 % 2.30 %
AOL Mail	4735 4893	3592 3830	1037 973	120 106	75.86 % 78.28 %	21.90 % 19.89 %	2.53 % 2.17 %
Mail.com	4742 4597	3714 3631	937 872	121 102	78.32 % 78.99 %	19.76 % 18.97 %	2.55 % 2.22 %
Yandex Mail	4520 4643	3462 3588	971 961	109 105	76.59 % 77.28 %	21.48 % 20.70 %	2.41 % 2.26 %
GMX Mail	4762 4647	3549 3593	1116 965	125 108	74.53 % 77.32 %	23.44 % 20.77 %	2.62 % 2.32 %
Zoho Mail	4686 4696	3661 3688	913 912	117 108	78.13 % 78.53 %	19.48 % 19.42 %	2.50 % 2.30 %
ProtonMail	4634 4871	3637 3895	900 865	124 112	78.49 % 79.96 %	19.42 % 17.76 %	2.68 % 2.30 %
Custom Mail	4675 4628	3676 3738	887 798	124 102	78.63 % 80.77 %	18.97 % 17.24 %	2.65 % 2.20 %
iCloud Mail	4739 4756	3482 3559	1163 1088	125 119	73.48 % 74.83 %	24.54 % 22.88 %	2.64 % 2.50 %
Tuta	4655 4809	3644 3810	911 895	120 120	78.28 % 79.23 %	19.57 % 18.61 %	2.58 % 2.50 %
Juno.com	4848 4601	3779 3672	959 817	122 109	77.95 % 79.81 %	19.78 % 17.76 %	2.52 % 2.37 %
Mailfence	3943 3966	3037 3100	804 772	102 94	77.02 % 78.16 %	20.39 % 19.47 %	2.59 % 2.37 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.