Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 66.036	49.964 49.737	13.921 14.491	1.521 1.808

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 75.32 %	21.28 % 21.94 %	2.33 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5214	3990 3908	1101 1158	115 148	76.64 % 74.95 %	21.15 % 22.21 %	2.21 % 2.84 %
Elektronics	5003 4850	3865 3642	1023 1071	115 137	77.25 % 75.09 %	20.45 % 22.08 %	2.30 % 2.82 %
Entertainment	5232 5119	3950 3884	1168 1102	114 133	75.50 % 75.87 %	22.32 % 21.53 %	2.18 % 2.60 %
Cosmetics & Beauty	5109 4924	3939 3722	1052 1074	118 128	77.10 % 75.59 %	20.59 % 21.81 %	2.31 % 2.60 %
Food & Drink	4911 5217	3752 3868	1037 1204	122 145	76.40 % 74.14 %	21.12 % 23.08 %	2.48 % 2.78 %
Home & Garden	4929 5102	3741 3787	1073 1175	115 140	75.90 % 74.23 %	21.77 % 23.03 %	2.33 % 2.74 %
Finance	4969 5016	3982 3975	876 910	111 131	80.14 % 79.25 %	17.63 % 18.14 %	2.23 % 2.61 %
Health	5005 5061	3993 3985	898 942	114 134	79.78 % 78.74 %	17.94 % 18.61 %	2.28 % 2.65 %
Pets	5013 4986	3795 3735	1107 1118	111 133	75.70 % 74.91 %	22.08 % 22.42 %	2.21 % 2.67 %
Sport & Fitness	4998 5033	3796 3800	1074 1091	128 142	75.95 % 75.50 %	21.49 % 21.68 %	2.56 % 2.82 %
Job & Career	4995 5166	3666 3782	1215 1241	114 143	73.39 % 73.21 %	24.32 % 24.02 %	2.28 % 2.77 %
Dating	4979 5130	3573 3669	1292 1321	114 140	71.76 % 71.52 %	25.95 % 25.75 %	2.29 % 2.73 %
Other	5057 5218	3922 3980	1005 1084	130 154	77.56 % 76.27 %	19.87 % 20.77 %	2.57 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4899	3345 3520	1168 1243	112 136	72.32 % 71.85 %	25.25 % 25.37 %	2.42 % 2.78 %
Outlook Mail	4646 4615	3434 3424	1098 1064	114 127	73.91 % 74.19 %	23.63 % 23.06 %	2.45 % 2.75 %
Yahoo Mail	4756 4657	3614 3468	1025 1056	117 133	75.99 % 74.47 %	21.55 % 22.68 %	2.46 % 2.86 %
AOL Mail	4754 4765	3578 3549	1069 1089	107 127	75.26 % 74.48 %	22.49 % 22.85 %	2.25 % 2.67 %
Mail.com	4588 4684	3537 3584	954 978	97 122	77.09 % 76.52 %	20.79 % 20.88 %	2.11 % 2.60 %
Yandex Mail	4481 4694	3391 3508	989 1065	101 121	75.68 % 74.73 %	22.07 % 22.69 %	2.25 % 2.58 %
GMX Mail	4640 4692	3420 3470	1104 1095	116 127	73.71 % 73.96 %	23.79 % 23.34 %	2.50 % 2.71 %
Zoho Mail	4697 4739	3693 3596	902 1013	102 130	78.62 % 75.88 %	19.20 % 21.38 %	2.17 % 2.74 %
ProtonMail	4783 4851	3782 3774	886 943	115 134	79.07 % 77.80 %	18.52 % 19.44 %	2.40 % 2.76 %
Custom Mail	4768 4470	3758 3477	895 874	115 119	78.82 % 77.79 %	18.77 % 19.55 %	2.41 % 2.66 %
iCloud Mail	4751 4787	3455 3429	1183 1219	113 139	72.72 % 71.63 %	24.90 % 25.46 %	2.38 % 2.90 %
Tuta	4572 4825	3614 3728	858 960	100 137	79.05 % 77.26 %	18.77 % 19.90 %	2.19 % 2.84 %
Juno.com	4707 4597	3707 3525	897 942	103 130	78.76 % 76.68 %	19.06 % 20.49 %	2.19 % 2.83 %
Mailfence	4638 4761	3636 3685	893 950	109 126	78.40 % 77.40 %	19.25 % 19.95 %	2.35 % 2.65 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.