Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.796	59.208 58.531	15.539 16.313	1.617 1.952

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.22 %	20.35 % 21.24 %	2.12 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 6096	4766 4639	1268 1298	130 159	77.32 % 76.10 %	20.57 % 21.29 %	2.11 % 2.61 %
Elektronics	5805 5759	4537 4393	1137 1211	131 155	78.16 % 76.28 %	19.59 % 21.03 %	2.26 % 2.69 %
Entertainment	5977 5912	4613 4526	1242 1239	122 147	77.18 % 76.56 %	20.78 % 20.96 %	2.04 % 2.49 %
Cosmetics & Beauty	5792 5686	4518 4358	1152 1187	122 141	78.00 % 76.64 %	19.89 % 20.88 %	2.11 % 2.48 %
Food & Drink	5844 5971	4496 4533	1228 1272	120 166	76.93 % 75.92 %	21.01 % 21.30 %	2.05 % 2.78 %
Home & Garden	5747 5924	4435 4444	1195 1327	117 153	77.17 % 75.02 %	20.79 % 22.40 %	2.04 % 2.58 %
Finance	6003 5801	4859 4612	1024 1048	120 141	80.94 % 79.50 %	17.06 % 18.07 %	2.00 % 2.43 %
Health	5978 5676	4828 4496	1023 1041	127 139	80.76 % 79.21 %	17.11 % 18.34 %	2.12 % 2.45 %
Pets	5760 5863	4414 4473	1230 1244	116 146	76.63 % 76.29 %	21.35 % 21.22 %	2.01 % 2.49 %
Sport & Fitness	5819 5981	4501 4518	1188 1311	130 152	77.35 % 75.54 %	20.42 % 21.92 %	2.23 % 2.54 %
Job & Career	5891 5911	4439 4393	1326 1366	126 152	75.35 % 74.32 %	22.51 % 23.11 %	2.14 % 2.57 %
Dating	5746 6055	4200 4357	1421 1553	125 145	73.09 % 71.96 %	24.73 % 25.65 %	2.18 % 2.39 %
Other	5838 6161	4602 4789	1105 1216	131 156	78.83 % 77.73 %	18.93 % 19.74 %	2.24 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5507	4006 4008	1295 1360	120 139	73.90 % 72.78 %	23.89 % 24.70 %	2.21 % 2.52 %
Outlook Mail	5571 5624	4221 4190	1234 1294	116 140	75.77 % 74.50 %	22.15 % 23.01 %	2.08 % 2.49 %
Yahoo Mail	5492 5392	4239 4028	1135 1222	118 142	77.18 % 74.70 %	20.67 % 22.66 %	2.15 % 2.63 %
AOL Mail	5421 5396	4157 4057	1156 1210	108 129	76.68 % 75.19 %	21.32 % 22.42 %	1.99 % 2.39 %
Mail.com	5356 5505	4202 4255	1041 1113	113 137	78.45 % 77.29 %	19.44 % 20.22 %	2.11 % 2.49 %
Yandex Mail	5145 5633	3927 4298	1108 1205	110 130	76.33 % 76.30 %	21.54 % 21.39 %	2.14 % 2.31 %
GMX Mail	5418 5505	4107 4118	1195 1255	116 132	75.80 % 74.80 %	22.06 % 22.80 %	2.14 % 2.40 %
Zoho Mail	5420 5405	4278 4188	1034 1074	108 143	78.93 % 77.48 %	19.08 % 19.87 %	1.99 % 2.65 %
ProtonMail	5644 5571	4473 4377	1045 1049	126 145	79.25 % 78.57 %	18.52 % 18.83 %	2.23 % 2.60 %
Custom Mail	5565 5241	4445 4131	993 966	127 144	79.87 % 78.82 %	17.84 % 18.43 %	2.28 % 2.75 %
iCloud Mail	5381 5680	3971 4096	1299 1434	111 150	73.80 % 72.11 %	24.14 % 25.25 %	2.06 % 2.64 %
Tuta	5537 5624	4425 4448	1006 1024	106 152	79.92 % 79.09 %	18.17 % 18.21 %	1.91 % 2.70 %
Juno.com	5377 5360	4267 4161	989 1066	121 133	79.36 % 77.63 %	18.39 % 19.89 %	2.25 % 2.48 %
Mailfence	5616 5353	4490 4176	1009 1041	117 136	79.95 % 78.01 %	17.97 % 19.45 %	2.08 % 2.54 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.