Moosend and Amazon SES Email Deliverability Comparison

Moosend

Amazon SES

In this comparison, the deliverability of Moosend and Amazon SES is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.742 66.270	50.350 49.732	13.919 14.713	1.473 1.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.04 %	21.17 % 22.20 %	2.24 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5181 5161	3982 3853	1089 1166	110 142	76.86 % 74.66 %	21.02 % 22.59 %	2.12 % 2.75 %
Elektronics	5074 4919	3919 3684	1041 1096	114 139	77.24 % 74.89 %	20.52 % 22.28 %	2.25 % 2.83 %
Entertainment	5262 5074	3970 3837	1178 1108	114 129	75.45 % 75.62 %	22.39 % 21.84 %	2.17 % 2.54 %
Cosmetics & Beauty	5193 5010	4022 3781	1060 1100	111 129	77.45 % 75.47 %	20.41 % 21.96 %	2.14 % 2.57 %
Food & Drink	4870 5249	3735 3892	1020 1211	115 146	76.69 % 74.15 %	20.94 % 23.07 %	2.36 % 2.78 %
Home & Garden	4930 5026	3756 3721	1069 1161	105 144	76.19 % 74.04 %	21.68 % 23.10 %	2.13 % 2.87 %
Finance	4984 5013	4000 3974	876 907	108 132	80.26 % 79.27 %	17.58 % 18.09 %	2.17 % 2.63 %
Health	5074 5091	4074 4000	885 958	115 133	80.29 % 78.57 %	17.44 % 18.82 %	2.27 % 2.61 %
Pets	4988 5099	3787 3796	1091 1160	110 143	75.92 % 74.45 %	21.87 % 22.75 %	2.21 % 2.80 %
Sport & Fitness	5036 5198	3820 3885	1095 1168	121 145	75.85 % 74.74 %	21.74 % 22.47 %	2.40 % 2.79 %
Job & Career	5089 5173	3741 3762	1236 1267	112 144	73.51 % 72.72 %	24.29 % 24.49 %	2.20 % 2.78 %
Dating	4895 5160	3525 3657	1259 1357	111 146	72.01 % 70.87 %	25.72 % 26.30 %	2.27 % 2.83 %
Other	5166 5097	4019 3890	1020 1054	127 153	77.80 % 76.32 %	19.74 % 20.68 %	2.46 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4853	3364 3466	1166 1250	105 137	72.58 % 71.42 %	25.16 % 25.76 %	2.27 % 2.82 %
Outlook Mail	4666 4676	3473 3438	1085 1110	108 128	74.43 % 73.52 %	23.25 % 23.74 %	2.31 % 2.74 %
Yahoo Mail	4760 4671	3625 3475	1023 1060	112 136	76.16 % 74.40 %	21.49 % 22.69 %	2.35 % 2.91 %
AOL Mail	4670 4862	3530 3626	1038 1105	102 131	75.59 % 74.58 %	22.23 % 22.73 %	2.18 % 2.69 %
Mail.com	4753 4623	3685 3525	968 976	100 122	77.53 % 76.25 %	20.37 % 21.11 %	2.10 % 2.64 %
Yandex Mail	4536 4795	3435 3572	1003 1101	98 122	75.73 % 74.49 %	22.11 % 22.96 %	2.16 % 2.54 %
GMX Mail	4724 4634	3494 3410	1119 1098	111 126	73.96 % 73.59 %	23.69 % 23.69 %	2.35 % 2.72 %
Zoho Mail	4757 4727	3739 3577	913 1021	105 129	78.60 % 75.67 %	19.19 % 21.60 %	2.21 % 2.73 %
ProtonMail	4708 4841	3713 3750	889 958	106 133	78.87 % 77.46 %	18.88 % 19.79 %	2.25 % 2.75 %
Custom Mail	4683 4458	3707 3464	866 878	110 116	79.16 % 77.70 %	18.49 % 19.69 %	2.35 % 2.60 %
iCloud Mail	4780 4921	3477 3505	1190 1269	113 147	72.74 % 71.23 %	24.90 % 25.79 %	2.36 % 2.99 %
Tuta	4663 4834	3705 3701	861 992	97 141	79.46 % 76.56 %	18.46 % 20.52 %	2.08 % 2.92 %
Juno.com	4742 4628	3734 3560	906 937	102 131	78.74 % 76.92 %	19.11 % 20.25 %	2.15 % 2.83 %
Mailfence	4665 4747	3669 3663	892 958	104 126	78.65 % 77.16 %	19.12 % 20.18 %	2.23 % 2.65 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.