Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.036 65.406	49.737 49.964	14.491 13.921	1.808 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 76.39 %	21.94 % 21.28 %	2.74 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5214 5206	3908 3990	1158 1101	148 115	74.95 % 76.64 %	22.21 % 21.15 %	2.84 % 2.21 %
Elektronics	4850 5003	3642 3865	1071 1023	137 115	75.09 % 77.25 %	22.08 % 20.45 %	2.82 % 2.30 %
Entertainment	5119 5232	3884 3950	1102 1168	133 114	75.87 % 75.50 %	21.53 % 22.32 %	2.60 % 2.18 %
Cosmetics & Beauty	4924 5109	3722 3939	1074 1052	128 118	75.59 % 77.10 %	21.81 % 20.59 %	2.60 % 2.31 %
Food & Drink	5217 4911	3868 3752	1204 1037	145 122	74.14 % 76.40 %	23.08 % 21.12 %	2.78 % 2.48 %
Home & Garden	5102 4929	3787 3741	1175 1073	140 115	74.23 % 75.90 %	23.03 % 21.77 %	2.74 % 2.33 %
Finance	5016 4969	3975 3982	910 876	131 111	79.25 % 80.14 %	18.14 % 17.63 %	2.61 % 2.23 %
Health	5061 5005	3985 3993	942 898	134 114	78.74 % 79.78 %	18.61 % 17.94 %	2.65 % 2.28 %
Pets	4986 5013	3735 3795	1118 1107	133 111	74.91 % 75.70 %	22.42 % 22.08 %	2.67 % 2.21 %
Sport & Fitness	5033 4998	3800 3796	1091 1074	142 128	75.50 % 75.95 %	21.68 % 21.49 %	2.82 % 2.56 %
Job & Career	5166 4995	3782 3666	1241 1215	143 114	73.21 % 73.39 %	24.02 % 24.32 %	2.77 % 2.28 %
Dating	5130 4979	3669 3573	1321 1292	140 114	71.52 % 71.76 %	25.75 % 25.95 %	2.73 % 2.29 %
Other	5218 5057	3980 3922	1084 1005	154 130	76.27 % 77.56 %	20.77 % 19.87 %	2.95 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4899 4625	3520 3345	1243 1168	136 112	71.85 % 72.32 %	25.37 % 25.25 %	2.78 % 2.42 %
Outlook Mail	4615 4646	3424 3434	1064 1098	127 114	74.19 % 73.91 %	23.06 % 23.63 %	2.75 % 2.45 %
Yahoo Mail	4657 4756	3468 3614	1056 1025	133 117	74.47 % 75.99 %	22.68 % 21.55 %	2.86 % 2.46 %
AOL Mail	4765 4754	3549 3578	1089 1069	127 107	74.48 % 75.26 %	22.85 % 22.49 %	2.67 % 2.25 %
Mail.com	4684 4588	3584 3537	978 954	122 97	76.52 % 77.09 %	20.88 % 20.79 %	2.60 % 2.11 %
Yandex Mail	4694 4481	3508 3391	1065 989	121 101	74.73 % 75.68 %	22.69 % 22.07 %	2.58 % 2.25 %
GMX Mail	4692 4640	3470 3420	1095 1104	127 116	73.96 % 73.71 %	23.34 % 23.79 %	2.71 % 2.50 %
Zoho Mail	4739 4697	3596 3693	1013 902	130 102	75.88 % 78.62 %	21.38 % 19.20 %	2.74 % 2.17 %
ProtonMail	4851 4783	3774 3782	943 886	134 115	77.80 % 79.07 %	19.44 % 18.52 %	2.76 % 2.40 %
Custom Mail	4470 4768	3477 3758	874 895	119 115	77.79 % 78.82 %	19.55 % 18.77 %	2.66 % 2.41 %
iCloud Mail	4787 4751	3429 3455	1219 1183	139 113	71.63 % 72.72 %	25.46 % 24.90 %	2.90 % 2.38 %
Tuta	4825 4572	3728 3614	960 858	137 100	77.26 % 79.05 %	19.90 % 18.77 %	2.84 % 2.19 %
Juno.com	4597 4707	3525 3707	942 897	130 103	76.68 % 78.76 %	20.49 % 19.06 %	2.83 % 2.19 %
Mailfence	4761 4638	3685 3636	950 893	126 109	77.40 % 78.40 %	19.95 % 19.25 %	2.65 % 2.35 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.