Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.796 76.364	58.531 59.208	16.313 15.539	1.952 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.53 %	21.24 % 20.35 %	2.54 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6096 6164	4639 4766	1298 1268	159 130	76.10 % 77.32 %	21.29 % 20.57 %	2.61 % 2.11 %
Elektronics	5759 5805	4393 4537	1211 1137	155 131	76.28 % 78.16 %	21.03 % 19.59 %	2.69 % 2.26 %
Entertainment	5912 5977	4526 4613	1239 1242	147 122	76.56 % 77.18 %	20.96 % 20.78 %	2.49 % 2.04 %
Cosmetics & Beauty	5686 5792	4358 4518	1187 1152	141 122	76.64 % 78.00 %	20.88 % 19.89 %	2.48 % 2.11 %
Food & Drink	5971 5844	4533 4496	1272 1228	166 120	75.92 % 76.93 %	21.30 % 21.01 %	2.78 % 2.05 %
Home & Garden	5924 5747	4444 4435	1327 1195	153 117	75.02 % 77.17 %	22.40 % 20.79 %	2.58 % 2.04 %
Finance	5801 6003	4612 4859	1048 1024	141 120	79.50 % 80.94 %	18.07 % 17.06 %	2.43 % 2.00 %
Health	5676 5978	4496 4828	1041 1023	139 127	79.21 % 80.76 %	18.34 % 17.11 %	2.45 % 2.12 %
Pets	5863 5760	4473 4414	1244 1230	146 116	76.29 % 76.63 %	21.22 % 21.35 %	2.49 % 2.01 %
Sport & Fitness	5981 5819	4518 4501	1311 1188	152 130	75.54 % 77.35 %	21.92 % 20.42 %	2.54 % 2.23 %
Job & Career	5911 5891	4393 4439	1366 1326	152 126	74.32 % 75.35 %	23.11 % 22.51 %	2.57 % 2.14 %
Dating	6055 5746	4357 4200	1553 1421	145 125	71.96 % 73.09 %	25.65 % 24.73 %	2.39 % 2.18 %
Other	6161 5838	4789 4602	1216 1105	156 131	77.73 % 78.83 %	19.74 % 18.93 %	2.53 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5507 5421	4008 4006	1360 1295	139 120	72.78 % 73.90 %	24.70 % 23.89 %	2.52 % 2.21 %
Outlook Mail	5624 5571	4190 4221	1294 1234	140 116	74.50 % 75.77 %	23.01 % 22.15 %	2.49 % 2.08 %
Yahoo Mail	5392 5492	4028 4239	1222 1135	142 118	74.70 % 77.18 %	22.66 % 20.67 %	2.63 % 2.15 %
AOL Mail	5396 5421	4057 4157	1210 1156	129 108	75.19 % 76.68 %	22.42 % 21.32 %	2.39 % 1.99 %
Mail.com	5505 5356	4255 4202	1113 1041	137 113	77.29 % 78.45 %	20.22 % 19.44 %	2.49 % 2.11 %
Yandex Mail	5633 5145	4298 3927	1205 1108	130 110	76.30 % 76.33 %	21.39 % 21.54 %	2.31 % 2.14 %
GMX Mail	5505 5418	4118 4107	1255 1195	132 116	74.80 % 75.80 %	22.80 % 22.06 %	2.40 % 2.14 %
Zoho Mail	5405 5420	4188 4278	1074 1034	143 108	77.48 % 78.93 %	19.87 % 19.08 %	2.65 % 1.99 %
ProtonMail	5571 5644	4377 4473	1049 1045	145 126	78.57 % 79.25 %	18.83 % 18.52 %	2.60 % 2.23 %
Custom Mail	5241 5565	4131 4445	966 993	144 127	78.82 % 79.87 %	18.43 % 17.84 %	2.75 % 2.28 %
iCloud Mail	5680 5381	4096 3971	1434 1299	150 111	72.11 % 73.80 %	25.25 % 24.14 %	2.64 % 2.06 %
Tuta	5624 5537	4448 4425	1024 1006	152 106	79.09 % 79.92 %	18.21 % 18.17 %	2.70 % 1.91 %
Juno.com	5360 5377	4161 4267	1066 989	133 121	77.63 % 79.36 %	19.89 % 18.39 %	2.48 % 2.25 %
Mailfence	5353 5616	4176 4490	1041 1009	136 117	78.01 % 79.95 %	19.45 % 17.97 %	2.54 % 2.08 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.