Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.195 65.471	49.906 50.135	14.478 13.817	1.811 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 76.58 %	21.87 % 21.10 %	2.74 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5319 5201	3992 3969	1177 1120	150 112	75.05 % 76.31 %	22.13 % 21.53 %	2.82 % 2.15 %
Elektronics	4743 4968	3580 3863	1025 990	138 115	75.48 % 77.76 %	21.61 % 19.93 %	2.91 % 2.31 %
Entertainment	5189 5305	3919 4035	1133 1151	137 119	75.53 % 76.06 %	21.83 % 21.70 %	2.64 % 2.24 %
Cosmetics & Beauty	4842 5099	3673 3911	1047 1073	122 115	75.86 % 76.70 %	21.62 % 21.04 %	2.52 % 2.26 %
Food & Drink	5176 4881	3874 3727	1153 1038	149 116	74.85 % 76.36 %	22.28 % 21.27 %	2.88 % 2.38 %
Home & Garden	5130 5015	3815 3816	1172 1083	143 116	74.37 % 76.09 %	22.85 % 21.60 %	2.79 % 2.31 %
Finance	5025 5067	3974 4061	921 886	130 120	79.08 % 80.15 %	18.33 % 17.49 %	2.59 % 2.37 %
Health	5079 5033	3983 4026	960 887	136 120	78.42 % 79.99 %	18.90 % 17.62 %	2.68 % 2.38 %
Pets	4968 5019	3726 3810	1110 1099	132 110	75.00 % 75.91 %	22.34 % 21.90 %	2.66 % 2.19 %
Sport & Fitness	5085 4991	3829 3809	1114 1059	142 123	75.30 % 76.32 %	21.91 % 21.22 %	2.79 % 2.46 %
Job & Career	5105 4973	3750 3680	1214 1184	141 109	73.46 % 74.00 %	23.78 % 23.81 %	2.76 % 2.19 %
Dating	5238 4924	3750 3546	1349 1265	139 113	71.59 % 72.01 %	25.75 % 25.69 %	2.65 % 2.29 %
Other	5296 4995	4041 3882	1103 982	152 131	76.30 % 77.72 %	20.83 % 19.66 %	2.87 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4881 4653	3533 3376	1214 1166	134 111	72.38 % 72.56 %	24.87 % 25.06 %	2.75 % 2.39 %
Outlook Mail	4740 4680	3515 3473	1096 1091	129 116	74.16 % 74.21 %	23.12 % 23.31 %	2.72 % 2.48 %
Yahoo Mail	4752 4693	3511 3572	1108 1005	133 116	73.88 % 76.11 %	23.32 % 21.41 %	2.80 % 2.47 %
AOL Mail	4761 4707	3579 3560	1058 1042	124 105	75.17 % 75.63 %	22.22 % 22.14 %	2.60 % 2.23 %
Mail.com	4663 4653	3553 3606	985 945	125 102	76.20 % 77.50 %	21.12 % 20.31 %	2.68 % 2.19 %
Yandex Mail	4708 4390	3534 3311	1056 975	118 104	75.06 % 75.42 %	22.43 % 22.21 %	2.51 % 2.37 %
GMX Mail	4685 4707	3453 3490	1110 1096	122 121	73.70 % 74.14 %	23.69 % 23.28 %	2.60 % 2.57 %
Zoho Mail	4670 4695	3547 3688	992 907	131 100	75.95 % 78.55 %	21.24 % 19.32 %	2.81 % 2.13 %
ProtonMail	4822 4748	3765 3746	924 891	133 111	78.08 % 78.90 %	19.16 % 18.77 %	2.76 % 2.34 %
Custom Mail	4433 4791	3458 3802	853 878	122 111	78.01 % 79.36 %	19.24 % 18.33 %	2.75 % 2.32 %
iCloud Mail	4799 4647	3441 3377	1219 1166	139 104	71.70 % 72.67 %	25.40 % 25.09 %	2.90 % 2.24 %
Tuta	4878 4662	3785 3690	953 869	140 103	77.59 % 79.15 %	19.54 % 18.64 %	2.87 % 2.21 %
Juno.com	4576 4784	3501 3786	946 889	129 109	76.51 % 79.14 %	20.67 % 18.58 %	2.82 % 2.28 %
Mailfence	4827 4661	3731 3658	964 897	132 106	77.29 % 78.48 %	19.97 % 19.24 %	2.73 % 2.27 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.