Amazon SES and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 463.670	60.903 364.849	7.663 83.151	2.145 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 78.69 %	10.84 % 17.93 %	3.03 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 36105	4775 29525	467 5534	124 1046	88.99 % 81.78 %	8.70 % 15.33 %	2.31 % 2.90 %
Elektronics	5513 35297	4825 28052	546 6128	142 1117	87.52 % 79.47 %	9.90 % 17.36 %	2.58 % 3.16 %
Entertainment	5474 35160	4714 27633	595 6308	165 1219	86.12 % 78.59 %	10.87 % 17.94 %	3.01 % 3.47 %
Cosmetics & Beauty	5483 35861	4703 28153	600 6493	180 1215	85.77 % 78.51 %	10.94 % 18.11 %	3.28 % 3.39 %
Food & Drink	5431 35256	4821 28772	481 5415	129 1069	88.77 % 81.61 %	8.86 % 15.36 %	2.38 % 3.03 %
Home & Garden	5531 35873	4903 29247	490 5498	138 1128	88.65 % 81.53 %	8.86 % 15.33 %	2.50 % 3.14 %
Finance	5441 35665	4533 26894	710 7388	198 1383	83.31 % 75.41 %	13.05 % 20.71 %	3.64 % 3.88 %
Health	5394 36118	4563 27504	643 7319	188 1295	84.59 % 76.15 %	11.92 % 20.26 %	3.49 % 3.59 %
Pets	5401 35598	4707 28773	528 5688	166 1137	87.15 % 80.83 %	9.78 % 15.98 %	3.07 % 3.19 %
Sport & Fitness	5481 35233	4646 27364	660 6621	175 1248	84.77 % 77.67 %	12.04 % 18.79 %	3.19 % 3.54 %
Job & Career	5387 35999	4514 27619	698 7025	175 1355	83.79 % 76.72 %	12.96 % 19.51 %	3.25 % 3.76 %
Dating	5355 35905	4472 26593	691 8010	192 1302	83.51 % 74.06 %	12.90 % 22.31 %	3.59 % 3.63 %
Other	5454 35600	4727 28720	554 5724	173 1156	86.67 % 80.67 %	10.16 % 16.08 %	3.17 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 44817	4434 33631	837 9477	238 1709	80.49 % 75.04 %	15.19 % 21.15 %	4.32 % 3.81 %
Outlook Mail	5392 45610	4570 34632	661 9251	161 1727	84.76 % 75.93 %	12.26 % 20.28 %	2.99 % 3.79 %
Yahoo Mail	5500 44985	4705 35236	621 8219	174 1530	85.55 % 78.33 %	11.29 % 18.27 %	3.16 % 3.40 %
AOL Mail	5323 44778	4562 35035	601 8190	160 1553	85.70 % 78.24 %	11.29 % 18.29 %	3.01 % 3.47 %
Mail.com	5465 44488	4730 35355	569 7644	166 1489	86.55 % 79.47 %	10.41 % 17.18 %	3.04 % 3.35 %
Yandex Mail	5401 44826	4542 34456	673 8742	186 1628	84.10 % 76.87 %	12.46 % 19.50 %	3.44 % 3.63 %
GMX Mail	5407 44766	4757 35554	500 7818	150 1394	87.98 % 79.42 %	9.25 % 17.46 %	2.77 % 3.11 %
Zoho Mail	5584 44624	4922 35824	515 7439	147 1361	88.14 % 80.28 %	9.22 % 16.67 %	2.63 % 3.05 %
ProtonMail	5388 44287	4781 35703	464 7258	143 1326	88.73 % 80.62 %	8.61 % 16.39 %	2.65 % 2.99 %
Custom Mail	5329 44115	4744 35978	461 6825	124 1312	89.02 % 81.56 %	8.65 % 15.47 %	2.33 % 2.97 %
iCloud Mail	5558 5530	4547 4279	802 973	209 278	81.81 % 77.38 %	14.43 % 17.59 %	3.76 % 5.03 %
Tuta	5383 5470	4747 4605	492 683	144 182	88.19 % 84.19 %	9.14 % 12.49 %	2.68 % 3.33 %
Juno.com	5472 5374	4862 4561	467 632	143 181	88.85 % 84.87 %	8.53 % 11.76 %	2.61 % 3.37 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.