Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.251 64.906	50.995 49.689	12.880 13.800	1.512 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.15 % 76.56 %	19.74 % 21.26 %	2.32 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5007 4994	3880 3811	1032 1061	112 128	77.49 % 76.31 %	20.61 % 21.25 %	2.24 % 2.56 %
Elektronics	5002 5159	3917 3964	978 1067	119 128	78.31 % 76.84 %	19.55 % 20.68 %	2.38 % 2.48 %
Entertainment	4940 5010	3861 3792	980 1110	108 124	78.16 % 75.69 %	19.84 % 22.16 %	2.19 % 2.48 %
Cosmetics & Beauty	5084 5052	4002 3924	985 1006	107 122	78.72 % 77.67 %	19.37 % 19.91 %	2.10 % 2.41 %
Food & Drink	5128 4924	3992 3780	1028 1043	120 129	77.85 % 76.77 %	20.05 % 21.18 %	2.34 % 2.62 %
Home & Garden	5035 4882	3904 3711	1025 1064	121 128	77.54 % 76.01 %	20.36 % 21.79 %	2.40 % 2.62 %
Finance	5047 4858	4121 3873	813 887	119 118	81.65 % 79.72 %	16.11 % 18.26 %	2.36 % 2.43 %
Health	5036 5122	4091 4084	833 942	114 133	81.24 % 79.73 %	16.54 % 18.39 %	2.26 % 2.60 %
Pets	4904 4882	3800 3699	1010 1087	112 119	77.49 % 75.77 %	20.60 % 22.27 %	2.28 % 2.44 %
Sport & Fitness	5080 5019	3956 3821	1019 1068	120 141	77.87 % 76.13 %	20.06 % 21.28 %	2.36 % 2.81 %
Job & Career	5195 4998	3957 3714	1128 1188	117 126	76.17 % 74.31 %	21.71 % 23.77 %	2.25 % 2.52 %
Dating	4876 4914	3617 3579	1141 1246	119 135	74.18 % 72.83 %	23.40 % 25.36 %	2.44 % 2.75 %
Other	4917 5092	3897 3937	908 1031	124 139	79.26 % 77.32 %	18.47 % 20.25 %	2.52 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4863 4616	3671 3375	1091 1136	113 118	75.49 % 73.12 %	22.43 % 24.61 %	2.32 % 2.56 %
Outlook Mail	4669 4645	3596 3491	976 1036	108 122	77.02 % 75.16 %	20.90 % 22.30 %	2.31 % 2.63 %
Yahoo Mail	4612 4706	3624 3590	895 1030	106 121	78.58 % 76.29 %	19.41 % 21.89 %	2.30 % 2.57 %
AOL Mail	4893 4735	3830 3592	973 1037	106 120	78.28 % 75.86 %	19.89 % 21.90 %	2.17 % 2.53 %
Mail.com	4597 4742	3631 3714	872 937	102 121	78.99 % 78.32 %	18.97 % 19.76 %	2.22 % 2.55 %
Yandex Mail	4643 4520	3588 3462	961 971	105 109	77.28 % 76.59 %	20.70 % 21.48 %	2.26 % 2.41 %
GMX Mail	4647 4762	3593 3549	965 1116	108 125	77.32 % 74.53 %	20.77 % 23.44 %	2.32 % 2.62 %
Zoho Mail	4696 4686	3688 3661	912 913	108 117	78.53 % 78.13 %	19.42 % 19.48 %	2.30 % 2.50 %
ProtonMail	4871 4634	3895 3637	865 900	112 124	79.96 % 78.49 %	17.76 % 19.42 %	2.30 % 2.68 %
Custom Mail	4628 4675	3738 3676	798 887	102 124	80.77 % 78.63 %	17.24 % 18.97 %	2.20 % 2.65 %
iCloud Mail	4756 4739	3559 3482	1088 1163	119 125	74.83 % 73.48 %	22.88 % 24.54 %	2.50 % 2.64 %
Tuta	4809 4655	3810 3644	895 911	120 120	79.23 % 78.28 %	18.61 % 19.57 %	2.50 % 2.58 %
Juno.com	4601 4848	3672 3779	817 959	109 122	79.81 % 77.95 %	17.76 % 19.78 %	2.37 % 2.52 %
Mailfence	3966 3943	3100 3037	772 804	94 102	78.16 % 77.02 %	19.47 % 20.39 %	2.37 % 2.59 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.