Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.005 76.443	58.115 58.311	16.752 16.294	2.138 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.28 %	21.75 % 21.32 %	2.78 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6185 6067	4653 4608	1353 1318	179 141	75.23 % 75.95 %	21.88 % 21.72 %	2.89 % 2.32 %
Elektronics	5641 5856	4262 4519	1208 1192	171 145	75.55 % 77.17 %	21.41 % 20.36 %	3.03 % 2.48 %
Entertainment	5966 6075	4517 4611	1290 1325	159 139	75.71 % 75.90 %	21.62 % 21.81 %	2.67 % 2.29 %
Cosmetics & Beauty	5704 5930	4340 4560	1214 1229	150 141	76.09 % 76.90 %	21.28 % 20.73 %	2.63 % 2.38 %
Food & Drink	6036 5769	4522 4362	1336 1266	178 141	74.92 % 75.61 %	22.13 % 21.94 %	2.95 % 2.44 %
Home & Garden	5952 5825	4433 4421	1355 1265	164 139	74.48 % 75.90 %	22.77 % 21.72 %	2.76 % 2.39 %
Finance	5847 5935	4638 4718	1058 1076	151 141	79.32 % 79.49 %	18.09 % 18.13 %	2.58 % 2.38 %
Health	5799 5897	4532 4687	1110 1064	157 146	78.15 % 79.48 %	19.14 % 18.04 %	2.71 % 2.48 %
Pets	5771 5756	4334 4351	1284 1276	153 129	75.10 % 75.59 %	22.25 % 22.17 %	2.65 % 2.24 %
Sport & Fitness	5974 5844	4502 4439	1302 1259	170 146	75.36 % 75.96 %	21.79 % 21.54 %	2.85 % 2.50 %
Job & Career	5898 5885	4328 4358	1403 1391	167 136	73.38 % 74.05 %	23.79 % 23.64 %	2.83 % 2.31 %
Dating	6064 5773	4326 4150	1578 1485	160 138	71.34 % 71.89 %	26.02 % 25.72 %	2.64 % 2.39 %
Other	6168 5831	4728 4527	1261 1148	179 156	76.65 % 77.64 %	20.44 % 19.69 %	2.90 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5714 5448	4156 3944	1400 1367	158 137	72.73 % 72.39 %	24.50 % 25.09 %	2.77 % 2.51 %
Outlook Mail	5494 5475	4066 4072	1273 1267	155 136	74.01 % 74.37 %	23.17 % 23.14 %	2.82 % 2.48 %
Yahoo Mail	5514 5510	4084 4170	1272 1201	158 139	74.07 % 75.68 %	23.07 % 21.80 %	2.87 % 2.52 %
AOL Mail	5520 5482	4135 4126	1240 1231	145 125	74.91 % 75.26 %	22.46 % 22.46 %	2.63 % 2.28 %
Mail.com	5466 5401	4168 4166	1150 1108	148 127	76.25 % 77.13 %	21.04 % 20.51 %	2.71 % 2.35 %
Yandex Mail	5488 5092	4136 3824	1215 1145	137 123	75.36 % 75.10 %	22.14 % 22.49 %	2.50 % 2.42 %
GMX Mail	5433 5484	4019 4057	1266 1286	148 141	73.97 % 73.98 %	23.30 % 23.45 %	2.72 % 2.57 %
Zoho Mail	5493 5486	4196 4284	1142 1080	155 122	76.39 % 78.09 %	20.79 % 19.69 %	2.82 % 2.22 %
ProtonMail	5582 5579	4346 4382	1080 1060	156 137	77.86 % 78.54 %	19.35 % 19.00 %	2.79 % 2.46 %
Custom Mail	5204 5597	4064 4431	991 1031	149 135	78.09 % 79.17 %	19.04 % 18.42 %	2.86 % 2.41 %
iCloud Mail	5619 5354	4011 3900	1444 1331	164 123	71.38 % 72.84 %	25.70 % 24.86 %	2.92 % 2.30 %
Tuta	5664 5472	4405 4303	1097 1042	162 127	77.77 % 78.64 %	19.37 % 19.04 %	2.86 % 2.32 %
Juno.com	5290 5595	4060 4386	1079 1072	151 137	76.75 % 78.39 %	20.40 % 19.16 %	2.85 % 2.45 %
Mailfence	5524 5468	4269 4266	1103 1073	152 129	77.28 % 78.02 %	19.97 % 19.62 %	2.75 % 2.36 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.