Amazon SES and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 401.838	7.419 313.987	1.179 74.527	332 13.324

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 78.14 %	13.20 % 18.55 %	3.72 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 31298	527 25435	68 4955	22 908	85.41 % 81.27 %	11.02 % 15.83 %	3.57 % 2.90 %
Elektronics	707 30496	595 24061	87 5504	25 931	84.16 % 78.90 %	12.31 % 18.05 %	3.54 % 3.05 %
Entertainment	677 30549	568 23853	88 5659	21 1037	83.90 % 78.08 %	13.00 % 18.52 %	3.10 % 3.39 %
Cosmetics & Beauty	743 31062	613 24194	97 5829	33 1039	82.50 % 77.89 %	13.06 % 18.77 %	4.44 % 3.34 %
Food & Drink	625 30533	545 24781	69 4850	11 902	87.20 % 81.16 %	11.04 % 15.88 %	1.76 % 2.95 %
Home & Garden	714 31093	607 25216	81 4922	26 955	85.01 % 81.10 %	11.34 % 15.83 %	3.64 % 3.07 %
Finance	699 30875	564 23082	106 6619	29 1174	80.69 % 74.76 %	15.16 % 21.44 %	4.15 % 3.80 %
Health	703 31472	560 23734	106 6620	37 1118	79.66 % 75.41 %	15.08 % 21.03 %	5.26 % 3.55 %
Pets	671 30714	565 24708	83 5054	23 952	84.20 % 80.45 %	12.37 % 16.46 %	3.43 % 3.10 %
Sport & Fitness	712 30538	585 23572	101 5914	26 1052	82.16 % 77.19 %	14.19 % 19.37 %	3.65 % 3.44 %
Job & Career	687 31274	563 23862	103 6269	21 1143	81.95 % 76.30 %	14.99 % 20.05 %	3.06 % 3.65 %
Dating	677 31093	545 22745	103 7230	29 1118	80.50 % 73.15 %	15.21 % 23.25 %	4.28 % 3.60 %
Other	698 30841	582 24744	87 5102	29 995	83.38 % 80.23 %	12.46 % 16.54 %	4.15 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40053	522 29967	120 8609	39 1477	76.65 % 74.82 %	17.62 % 21.49 %	5.73 % 3.69 %
Outlook Mail	682 40798	557 30768	100 8510	25 1520	81.67 % 75.42 %	14.66 % 20.86 %	3.67 % 3.73 %
Yahoo Mail	743 40171	603 31301	101 7523	39 1347	81.16 % 77.92 %	13.59 % 18.73 %	5.25 % 3.35 %
AOL Mail	679 40154	569 31255	91 7520	19 1379	83.80 % 77.84 %	13.40 % 18.73 %	2.80 % 3.43 %
Mail.com	682 39691	563 31353	85 7000	34 1338	82.55 % 78.99 %	12.46 % 17.64 %	4.99 % 3.37 %
Yandex Mail	674 40119	550 30681	100 8011	24 1427	81.60 % 76.47 %	14.84 % 19.97 %	3.56 % 3.56 %
GMX Mail	677 39943	574 31492	79 7224	24 1227	84.79 % 78.84 %	11.67 % 18.09 %	3.55 % 3.07 %
Zoho Mail	717 40022	609 31955	84 6868	24 1199	84.94 % 79.84 %	11.72 % 17.16 %	3.35 % 3.00 %
ProtonMail	690 39518	590 31633	76 6705	24 1180	85.51 % 80.05 %	11.01 % 16.97 %	3.48 % 2.99 %
Custom Mail	636 39346	556 31931	69 6263	11 1152	87.42 % 81.15 %	10.85 % 15.92 %	1.73 % 2.93 %
iCloud Mail	716 690	569 530	122 123	25 37	79.47 % 76.81 %	17.04 % 17.83 %	3.49 % 5.36 %
Tuta	689 673	584 560	80 87	25 26	84.76 % 83.21 %	11.61 % 12.93 %	3.63 % 3.86 %
Juno.com	664 660	573 561	72 84	19 15	86.30 % 85.00 %	10.84 % 12.73 %	2.86 % 2.27 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.