Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.270 65.742	49.732 50.350	14.713 13.919	1.825 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.04 % 76.59 %	22.20 % 21.17 %	2.75 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5161 5181	3853 3982	1166 1089	142 110	74.66 % 76.86 %	22.59 % 21.02 %	2.75 % 2.12 %
Elektronics	4919 5074	3684 3919	1096 1041	139 114	74.89 % 77.24 %	22.28 % 20.52 %	2.83 % 2.25 %
Entertainment	5074 5262	3837 3970	1108 1178	129 114	75.62 % 75.45 %	21.84 % 22.39 %	2.54 % 2.17 %
Cosmetics & Beauty	5010 5193	3781 4022	1100 1060	129 111	75.47 % 77.45 %	21.96 % 20.41 %	2.57 % 2.14 %
Food & Drink	5249 4870	3892 3735	1211 1020	146 115	74.15 % 76.69 %	23.07 % 20.94 %	2.78 % 2.36 %
Home & Garden	5026 4930	3721 3756	1161 1069	144 105	74.04 % 76.19 %	23.10 % 21.68 %	2.87 % 2.13 %
Finance	5013 4984	3974 4000	907 876	132 108	79.27 % 80.26 %	18.09 % 17.58 %	2.63 % 2.17 %
Health	5091 5074	4000 4074	958 885	133 115	78.57 % 80.29 %	18.82 % 17.44 %	2.61 % 2.27 %
Pets	5099 4988	3796 3787	1160 1091	143 110	74.45 % 75.92 %	22.75 % 21.87 %	2.80 % 2.21 %
Sport & Fitness	5198 5036	3885 3820	1168 1095	145 121	74.74 % 75.85 %	22.47 % 21.74 %	2.79 % 2.40 %
Job & Career	5173 5089	3762 3741	1267 1236	144 112	72.72 % 73.51 %	24.49 % 24.29 %	2.78 % 2.20 %
Dating	5160 4895	3657 3525	1357 1259	146 111	70.87 % 72.01 %	26.30 % 25.72 %	2.83 % 2.27 %
Other	5097 5166	3890 4019	1054 1020	153 127	76.32 % 77.80 %	20.68 % 19.74 %	3.00 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4853 4635	3466 3364	1250 1166	137 105	71.42 % 72.58 %	25.76 % 25.16 %	2.82 % 2.27 %
Outlook Mail	4676 4666	3438 3473	1110 1085	128 108	73.52 % 74.43 %	23.74 % 23.25 %	2.74 % 2.31 %
Yahoo Mail	4671 4760	3475 3625	1060 1023	136 112	74.40 % 76.16 %	22.69 % 21.49 %	2.91 % 2.35 %
AOL Mail	4862 4670	3626 3530	1105 1038	131 102	74.58 % 75.59 %	22.73 % 22.23 %	2.69 % 2.18 %
Mail.com	4623 4753	3525 3685	976 968	122 100	76.25 % 77.53 %	21.11 % 20.37 %	2.64 % 2.10 %
Yandex Mail	4795 4536	3572 3435	1101 1003	122 98	74.49 % 75.73 %	22.96 % 22.11 %	2.54 % 2.16 %
GMX Mail	4634 4724	3410 3494	1098 1119	126 111	73.59 % 73.96 %	23.69 % 23.69 %	2.72 % 2.35 %
Zoho Mail	4727 4757	3577 3739	1021 913	129 105	75.67 % 78.60 %	21.60 % 19.19 %	2.73 % 2.21 %
ProtonMail	4841 4708	3750 3713	958 889	133 106	77.46 % 78.87 %	19.79 % 18.88 %	2.75 % 2.25 %
Custom Mail	4458 4683	3464 3707	878 866	116 110	77.70 % 79.16 %	19.69 % 18.49 %	2.60 % 2.35 %
iCloud Mail	4921 4780	3505 3477	1269 1190	147 113	71.23 % 72.74 %	25.79 % 24.90 %	2.99 % 2.36 %
Tuta	4834 4663	3701 3705	992 861	141 97	76.56 % 79.46 %	20.52 % 18.46 %	2.92 % 2.08 %
Juno.com	4628 4742	3560 3734	937 906	131 102	76.92 % 78.74 %	20.25 % 19.11 %	2.83 % 2.15 %
Mailfence	4747 4665	3663 3669	958 892	126 104	77.16 % 78.65 %	20.18 % 19.12 %	2.65 % 2.23 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.