Amazon SES and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 437.211	37.888 343.138	5.018 79.424	1.422 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 78.48 %	11.32 % 18.17 %	3.21 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 33970	2974 27729	308 5269	85 972	88.33 % 81.63 %	9.15 % 15.51 %	2.52 % 2.86 %
Elektronics	3485 33220	3026 26326	361 5858	98 1036	86.83 % 79.25 %	10.36 % 17.63 %	2.81 % 3.12 %
Entertainment	3424 33234	2918 26050	388 6034	118 1150	85.22 % 78.38 %	11.33 % 18.16 %	3.45 % 3.46 %
Cosmetics & Beauty	3469 33790	2956 26456	398 6202	115 1132	85.21 % 78.30 %	11.47 % 18.35 %	3.32 % 3.35 %
Food & Drink	3318 33300	2931 27118	305 5181	82 1001	88.34 % 81.44 %	9.19 % 15.56 %	2.47 % 3.01 %
Home & Garden	3457 33833	3035 27529	322 5246	100 1058	87.79 % 81.37 %	9.31 % 15.51 %	2.89 % 3.13 %
Finance	3435 33628	2838 25276	468 7059	129 1293	82.62 % 75.16 %	13.62 % 20.99 %	3.76 % 3.85 %
Health	3419 34091	2870 25852	426 7014	123 1225	83.94 % 75.83 %	12.46 % 20.57 %	3.60 % 3.59 %
Pets	3333 33489	2878 27033	343 5409	112 1047	86.35 % 80.72 %	10.29 % 16.15 %	3.36 % 3.13 %
Sport & Fitness	3464 33247	2918 25767	435 6317	111 1163	84.24 % 77.50 %	12.56 % 19.00 %	3.20 % 3.50 %
Job & Career	3415 34029	2847 26068	456 6707	112 1254	83.37 % 76.61 %	13.35 % 19.71 %	3.28 % 3.69 %
Dating	3331 33839	2758 24941	448 7673	125 1225	82.80 % 73.70 %	13.45 % 22.68 %	3.75 % 3.62 %
Other	3411 33541	2939 26993	360 5455	112 1093	86.16 % 80.48 %	10.55 % 16.26 %	3.28 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 42847	2784 32123	547 9121	166 1603	79.61 % 74.97 %	15.64 % 21.29 %	4.75 % 3.74 %
Outlook Mail	3327 43539	2787 32964	424 8930	116 1645	83.77 % 75.71 %	12.74 % 20.51 %	3.49 % 3.78 %
Yahoo Mail	3487 42920	2963 33553	406 7918	118 1449	84.97 % 78.18 %	11.64 % 18.45 %	3.38 % 3.38 %
AOL Mail	3283 42800	2790 33432	390 7901	103 1467	84.98 % 78.11 %	11.88 % 18.46 %	3.14 % 3.43 %
Mail.com	3482 42416	2979 33634	383 7356	120 1426	85.55 % 79.30 %	11.00 % 17.34 %	3.45 % 3.36 %
Yandex Mail	3405 42768	2837 32805	444 8424	124 1539	83.32 % 76.70 %	13.04 % 19.70 %	3.64 % 3.60 %
GMX Mail	3320 42657	2898 33787	322 7554	100 1316	87.29 % 79.21 %	9.70 % 17.71 %	3.01 % 3.09 %
Zoho Mail	3513 42656	3087 34179	337 7191	89 1286	87.87 % 80.13 %	9.59 % 16.86 %	2.53 % 3.01 %
ProtonMail	3388 42221	2988 33949	307 7015	93 1257	88.19 % 80.41 %	9.06 % 16.61 %	2.74 % 2.98 %
Custom Mail	3372 42083	2983 34265	307 6580	82 1238	88.46 % 81.42 %	9.10 % 15.64 %	2.43 % 2.94 %
iCloud Mail	3517 3530	2862 2726	527 618	128 186	81.38 % 77.22 %	14.98 % 17.51 %	3.64 % 5.27 %
Tuta	3361 3458	2943 2892	320 428	98 138	87.56 % 83.63 %	9.52 % 12.38 %	2.92 % 3.99 %
Juno.com	3376 3316	2987 2829	304 388	85 99	88.48 % 85.31 %	9.00 % 11.70 %	2.52 % 2.99 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.