Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.456 63.929	51.232 49.619	12.207 13.190	1.447 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.48 % 77.62 %	18.94 % 20.63 %	2.24 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4838 4959	3818 3854	949 1013	104 125	78.92 % 77.72 %	19.62 % 20.43 %	2.15 % 2.52 %
Elektronics	5000 5005	3966 3876	937 1015	111 126	79.32 % 77.44 %	18.74 % 20.28 %	2.22 % 2.52 %
Entertainment	4804 4920	3820 3794	908 1042	104 118	79.52 % 77.11 %	18.90 % 21.18 %	2.16 % 2.40 %
Cosmetics & Beauty	5054 4883	4039 3842	942 948	106 116	79.92 % 78.68 %	18.64 % 19.41 %	2.10 % 2.38 %
Food & Drink	5071 4891	4017 3809	974 1015	117 124	79.22 % 77.88 %	19.21 % 20.75 %	2.31 % 2.54 %
Home & Garden	5106 4858	4034 3750	997 1017	117 124	79.01 % 77.19 %	19.53 % 20.93 %	2.29 % 2.55 %
Finance	4930 4828	4057 3872	795 882	110 113	82.29 % 80.20 %	16.13 % 18.27 %	2.23 % 2.34 %
Health	4996 5053	4104 4051	815 922	108 121	82.15 % 80.17 %	16.31 % 18.25 %	2.16 % 2.39 %
Pets	4837 4835	3817 3722	954 1049	113 115	78.91 % 76.98 %	19.72 % 21.70 %	2.34 % 2.38 %
Sport & Fitness	4943 4897	3899 3774	961 1009	111 137	78.88 % 77.07 %	19.44 % 20.60 %	2.25 % 2.80 %
Job & Career	5131 4903	4005 3725	1041 1101	112 124	78.05 % 75.97 %	20.29 % 22.46 %	2.18 % 2.53 %
Dating	4758 4825	3634 3589	1053 1159	110 128	76.38 % 74.38 %	22.13 % 24.02 %	2.31 % 2.65 %
Other	4988 5072	4022 3961	881 1018	124 132	80.63 % 78.10 %	17.66 % 20.07 %	2.49 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4760 4663	3677 3484	998 1085	103 115	77.25 % 74.72 %	20.97 % 23.27 %	2.16 % 2.47 %
Outlook Mail	4626 4677	3627 3579	927 1014	104 119	78.40 % 76.52 %	20.04 % 21.68 %	2.25 % 2.54 %
Yahoo Mail	4532 4685	3628 3631	831 986	101 117	80.05 % 77.50 %	18.34 % 21.05 %	2.23 % 2.50 %
AOL Mail	4780 4701	3790 3625	923 987	101 119	79.29 % 77.11 %	19.31 % 21.00 %	2.11 % 2.53 %
Mail.com	4596 4663	3690 3694	839 897	100 114	80.29 % 79.22 %	18.26 % 19.24 %	2.18 % 2.44 %
Yandex Mail	4673 4530	3696 3529	917 935	111 105	79.09 % 77.90 %	19.62 % 20.64 %	2.38 % 2.32 %
GMX Mail	4736 4810	3738 3657	914 1059	109 122	78.93 % 76.03 %	19.30 % 22.02 %	2.30 % 2.54 %
Zoho Mail	4798 4709	3835 3709	896 900	107 114	79.93 % 78.76 %	18.67 % 19.11 %	2.23 % 2.42 %
ProtonMail	4839 4591	3916 3632	831 883	107 119	80.93 % 79.11 %	17.17 % 19.23 %	2.21 % 2.59 %
Custom Mail	4720 4572	3865 3627	801 862	101 119	81.89 % 79.33 %	16.97 % 18.85 %	2.14 % 2.60 %
iCloud Mail	4771 4670	3666 3499	1030 1116	118 122	76.84 % 74.93 %	21.59 % 23.90 %	2.47 % 2.61 %
Tuta	4800 4800	3868 3815	871 932	115 118	80.58 % 79.48 %	18.15 % 19.42 %	2.40 % 2.46 %
Juno.com	4639 4718	3747 3703	802 913	100 116	80.77 % 78.49 %	17.29 % 19.35 %	2.16 % 2.46 %
Mailfence	3186 3140	2489 2435	627 621	70 84	78.12 % 77.55 %	19.68 % 19.78 %	2.20 % 2.68 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.