Amazon SES and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 454.924	53.094 357.605	6.813 81.972	1.902 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 78.61 %	11.02 % 18.02 %	3.08 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 35361	4192 28893	419 5445	109 1023	88.81 % 81.71 %	8.88 % 15.40 %	2.31 % 2.89 %
Elektronics	4776 34567	4171 27443	482 6035	123 1089	87.33 % 79.39 %	10.09 % 17.46 %	2.58 % 3.15 %
Entertainment	4756 34541	4077 27115	527 6226	152 1200	85.72 % 78.50 %	11.08 % 18.02 %	3.20 % 3.47 %
Cosmetics & Beauty	4777 35212	4088 27615	535 6404	154 1193	85.58 % 78.42 %	11.20 % 18.19 %	3.22 % 3.39 %
Food & Drink	4706 34640	4169 28249	421 5346	116 1045	88.59 % 81.55 %	8.95 % 15.43 %	2.46 % 3.02 %
Home & Garden	4845 35248	4282 28718	438 5425	125 1105	88.38 % 81.47 %	9.04 % 15.39 %	2.58 % 3.13 %
Finance	4786 34992	3975 26360	635 7281	176 1351	83.05 % 75.33 %	13.27 % 20.81 %	3.68 % 3.86 %
Health	4729 35435	3993 26934	571 7222	165 1279	84.44 % 76.01 %	12.07 % 20.38 %	3.49 % 3.61 %
Pets	4720 34926	4094 28214	471 5607	155 1105	86.74 % 80.78 %	9.98 % 16.05 %	3.28 % 3.16 %
Sport & Fitness	4840 34569	4094 26823	592 6524	154 1222	84.59 % 77.59 %	12.23 % 18.87 %	3.18 % 3.53 %
Job & Career	4734 35339	3959 27092	620 6923	155 1324	83.63 % 76.66 %	13.10 % 19.59 %	3.27 % 3.75 %
Dating	4657 35225	3875 26041	613 7905	169 1279	83.21 % 73.93 %	13.16 % 22.44 %	3.63 % 3.63 %
Other	4763 34869	4125 28108	489 5629	149 1132	86.61 % 80.61 %	10.27 % 16.14 %	3.13 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 44145	3870 33115	742 9357	214 1673	80.19 % 75.01 %	15.38 % 21.20 %	4.43 % 3.79 %
Outlook Mail	4719 44903	3990 34051	586 9147	143 1705	84.55 % 75.83 %	12.42 % 20.37 %	3.03 % 3.80 %
Yahoo Mail	4812 44295	4106 34667	550 8124	156 1504	85.33 % 78.26 %	11.43 % 18.34 %	3.24 % 3.40 %
AOL Mail	4619 44101	3947 34488	531 8096	141 1517	85.45 % 78.20 %	11.50 % 18.36 %	3.05 % 3.44 %
Mail.com	4838 43807	4174 34781	514 7554	150 1472	86.28 % 79.40 %	10.62 % 17.24 %	3.10 % 3.36 %
Yandex Mail	4778 44150	4004 33908	605 8641	169 1601	83.80 % 76.80 %	12.66 % 19.57 %	3.54 % 3.63 %
GMX Mail	4720 44071	4138 34974	446 7730	136 1367	87.67 % 79.36 %	9.45 % 17.54 %	2.88 % 3.10 %
Zoho Mail	4852 43998	4271 35298	455 7363	126 1337	88.03 % 80.23 %	9.38 % 16.73 %	2.60 % 3.04 %
ProtonMail	4705 43613	4161 35122	414 7187	130 1304	88.44 % 80.53 %	8.80 % 16.48 %	2.76 % 2.99 %
Custom Mail	4642 43433	4125 35403	410 6747	107 1283	88.86 % 81.51 %	8.83 % 15.53 %	2.31 % 2.95 %
iCloud Mail	4873 4910	3982 3783	710 866	181 261	81.72 % 77.05 %	14.57 % 17.64 %	3.71 % 5.32 %
Tuta	4698 4781	4132 4015	438 601	128 165	87.95 % 83.98 %	9.32 % 12.57 %	2.72 % 3.45 %
Juno.com	4727 4717	4194 4000	412 559	121 158	88.72 % 84.80 %	8.72 % 11.85 %	2.56 % 3.35 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.