Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.041 65.558	49.987 49.851	14.393 14.124	1.661 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.69 % 76.04 %	21.79 % 21.54 %	2.52 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5084	3891 3864	1157 1099	128 121	75.17 % 76.00 %	22.35 % 21.62 %	2.47 % 2.38 %
Elektronics	4959 5177	3758 3971	1073 1083	128 123	75.78 % 76.70 %	21.64 % 20.92 %	2.58 % 2.38 %
Entertainment	5013 5183	3809 3898	1089 1169	115 116	75.98 % 75.21 %	21.72 % 22.55 %	2.29 % 2.24 %
Cosmetics & Beauty	5082 5142	3884 3976	1083 1051	115 115	76.43 % 77.32 %	21.31 % 20.44 %	2.26 % 2.24 %
Food & Drink	5138 4966	3866 3779	1142 1062	130 125	75.24 % 76.10 %	22.23 % 21.39 %	2.53 % 2.52 %
Home & Garden	5077 4976	3810 3743	1135 1113	132 120	75.04 % 75.22 %	22.36 % 22.37 %	2.60 % 2.41 %
Finance	5091 4998	4065 3994	896 888	130 116	79.85 % 79.91 %	17.60 % 17.77 %	2.55 % 2.32 %
Health	5068 5045	4017 4009	926 916	125 120	79.26 % 79.46 %	18.27 % 18.16 %	2.47 % 2.38 %
Pets	5058 4861	3791 3657	1140 1090	127 114	74.95 % 75.23 %	22.54 % 22.42 %	2.51 % 2.35 %
Sport & Fitness	5116 5021	3846 3794	1137 1094	133 133	75.18 % 75.56 %	22.22 % 21.79 %	2.60 % 2.65 %
Job & Career	5150 5105	3767 3739	1254 1244	129 122	73.15 % 73.24 %	24.35 % 24.37 %	2.50 % 2.39 %
Dating	5017 4900	3560 3500	1324 1277	133 123	70.96 % 71.43 %	26.39 % 26.06 %	2.65 % 2.51 %
Other	5096 5100	3923 3927	1037 1038	136 135	76.98 % 77.00 %	20.35 % 20.35 %	2.67 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4870 4684	3514 3372	1235 1200	121 112	72.16 % 71.99 %	25.36 % 25.62 %	2.48 % 2.39 %
Outlook Mail	4676 4612	3471 3427	1085 1071	120 114	74.23 % 74.31 %	23.20 % 23.22 %	2.57 % 2.47 %
Yahoo Mail	4648 4755	3511 3599	1016 1042	121 114	75.54 % 75.69 %	21.86 % 21.91 %	2.60 % 2.40 %
AOL Mail	4816 4647	3634 3479	1067 1056	115 112	75.46 % 74.87 %	22.16 % 22.72 %	2.39 % 2.41 %
Mail.com	4564 4717	3498 3661	956 943	110 113	76.64 % 77.61 %	20.95 % 19.99 %	2.41 % 2.40 %
Yandex Mail	4786 4535	3583 3418	1090 1016	113 101	74.86 % 75.37 %	22.77 % 22.40 %	2.36 % 2.23 %
GMX Mail	4640 4797	3440 3535	1080 1139	120 123	74.14 % 73.69 %	23.28 % 23.74 %	2.59 % 2.56 %
Zoho Mail	4693 4716	3563 3684	1013 920	117 112	75.92 % 78.12 %	21.59 % 19.51 %	2.49 % 2.37 %
ProtonMail	4856 4606	3783 3604	951 887	122 115	77.90 % 78.25 %	19.58 % 19.26 %	2.51 % 2.50 %
Custom Mail	4542 4685	3565 3687	868 881	109 117	78.49 % 78.70 %	19.11 % 18.80 %	2.40 % 2.50 %
iCloud Mail	4782 4717	3421 3395	1231 1206	130 116	71.54 % 71.97 %	25.74 % 25.57 %	2.72 % 2.46 %
Tuta	4850 4643	3751 3625	968 908	131 110	77.34 % 78.07 %	19.96 % 19.56 %	2.70 % 2.37 %
Juno.com	4636 4723	3609 3683	908 929	119 111	77.85 % 77.98 %	19.59 % 19.67 %	2.57 % 2.35 %
Mailfence	4682 4721	3644 3682	925 926	113 113	77.83 % 77.99 %	19.76 % 19.61 %	2.41 % 2.39 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.