Amazon SES and Moosend Email Deliverability Comparison

Amazon SES

Moosend

In this comparison, the deliverability of Amazon SES and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Amazon SES.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.915 76.511	58.159 59.015	16.629 15.796	2.127 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Amazon SES in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.61 % 77.13 %	21.62 % 20.65 %	2.77 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6114 6046	4603 4628	1336 1284	175 134	75.29 % 76.55 %	21.85 % 21.24 %	2.86 % 2.22 %
Elektronics	5727 5883	4319 4593	1237 1153	171 137	75.41 % 78.07 %	21.60 % 19.60 %	2.99 % 2.33 %
Entertainment	5928 6029	4505 4635	1263 1267	160 127	76.00 % 76.88 %	21.31 % 21.02 %	2.70 % 2.11 %
Cosmetics & Beauty	5686 5875	4333 4563	1202 1183	151 129	76.20 % 77.67 %	21.14 % 20.14 %	2.66 % 2.20 %
Food & Drink	6029 5803	4542 4450	1310 1225	177 128	75.34 % 76.68 %	21.73 % 21.11 %	2.94 % 2.21 %
Home & Garden	5919 5746	4427 4396	1327 1226	165 124	74.79 % 76.51 %	22.42 % 21.34 %	2.79 % 2.16 %
Finance	5822 5973	4623 4806	1048 1036	151 131	79.41 % 80.46 %	18.00 % 17.34 %	2.59 % 2.19 %
Health	5742 5962	4494 4788	1093 1032	155 142	78.27 % 80.31 %	19.04 % 17.31 %	2.70 % 2.38 %
Pets	5837 5687	4411 4349	1270 1220	156 118	75.57 % 76.47 %	21.76 % 21.45 %	2.67 % 2.07 %
Sport & Fitness	5959 5900	4485 4543	1305 1223	169 134	75.26 % 77.00 %	21.90 % 20.73 %	2.84 % 2.27 %
Job & Career	5969 5977	4390 4464	1414 1384	165 129	73.55 % 74.69 %	23.69 % 23.16 %	2.76 % 2.16 %
Dating	6086 5729	4336 4167	1589 1435	161 127	71.25 % 72.74 %	26.11 % 25.05 %	2.65 % 2.22 %
Other	6097 5901	4691 4633	1235 1128	171 140	76.94 % 78.51 %	20.26 % 19.12 %	2.80 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than Amazon SES.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5594 5416	4047 3974	1389 1316	158 126	72.35 % 73.38 %	24.83 % 24.30 %	2.82 % 2.33 %
Outlook Mail	5617 5509	4164 4154	1300 1232	153 123	74.13 % 75.40 %	23.14 % 22.36 %	2.72 % 2.23 %
Yahoo Mail	5486 5441	4073 4176	1257 1142	156 123	74.24 % 76.75 %	22.91 % 20.99 %	2.84 % 2.26 %
AOL Mail	5505 5505	4127 4193	1232 1198	146 114	74.97 % 76.17 %	22.38 % 21.76 %	2.65 % 2.07 %
Mail.com	5447 5391	4168 4208	1131 1062	148 121	76.52 % 78.06 %	20.76 % 19.70 %	2.72 % 2.24 %
Yandex Mail	5546 5210	4197 3947	1215 1145	134 118	75.68 % 75.76 %	21.91 % 21.98 %	2.42 % 2.26 %
GMX Mail	5485 5434	4068 4081	1275 1226	142 127	74.17 % 75.10 %	23.25 % 22.56 %	2.59 % 2.34 %
Zoho Mail	5364 5487	4118 4317	1094 1055	152 115	76.77 % 78.68 %	20.40 % 19.23 %	2.83 % 2.10 %
ProtonMail	5613 5637	4375 4452	1078 1055	160 130	77.94 % 78.98 %	19.21 % 18.72 %	2.85 % 2.31 %
Custom Mail	5239 5586	4086 4461	999 995	154 130	77.99 % 79.86 %	19.07 % 17.81 %	2.94 % 2.33 %
iCloud Mail	5587 5372	3997 3967	1429 1294	161 111	71.54 % 73.85 %	25.58 % 24.09 %	2.88 % 2.07 %
Tuta	5710 5467	4463 4353	1082 1000	165 114	78.16 % 79.62 %	18.95 % 18.29 %	2.89 % 2.09 %
Juno.com	5302 5517	4078 4364	1076 1022	148 131	76.91 % 79.10 %	20.29 % 18.52 %	2.79 % 2.37 %
Mailfence	5420 5539	4198 4368	1072 1054	150 117	77.45 % 78.86 %	19.78 % 19.03 %	2.77 % 2.11 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.