Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.742 65.516	50.350 50.861	13.919 13.251	1.473 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.63 %	21.17 % 20.23 %	2.24 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5181 5148	3982 3986	1089 1065	110 97	76.86 % 77.43 %	21.02 % 20.69 %	2.12 % 1.88 %
Elektronics	5074 5023	3919 3955	1041 955	114 113	77.24 % 78.74 %	20.52 % 19.01 %	2.25 % 2.25 %
Entertainment	5262 5012	3970 3861	1178 1043	114 108	75.45 % 77.04 %	22.39 % 20.81 %	2.17 % 2.15 %
Cosmetics & Beauty	5193 5089	4022 3997	1060 1001	111 91	77.45 % 78.54 %	20.41 % 19.67 %	2.14 % 1.79 %
Food & Drink	4870 5100	3735 3943	1020 1046	115 111	76.69 % 77.31 %	20.94 % 20.51 %	2.36 % 2.18 %
Home & Garden	4930 5057	3756 3945	1069 1002	105 110	76.19 % 78.01 %	21.68 % 19.81 %	2.13 % 2.18 %
Finance	4984 4936	4000 3985	876 841	108 110	80.26 % 80.73 %	17.58 % 17.04 %	2.17 % 2.23 %
Health	5074 5044	4074 4082	885 852	115 110	80.29 % 80.93 %	17.44 % 16.89 %	2.27 % 2.18 %
Pets	4988 5030	3787 3883	1091 1036	110 111	75.92 % 77.20 %	21.87 % 20.60 %	2.21 % 2.21 %
Sport & Fitness	5036 4989	3820 3831	1095 1047	121 111	75.85 % 76.79 %	21.74 % 20.99 %	2.40 % 2.22 %
Job & Career	5089 4890	3741 3653	1236 1123	112 114	73.51 % 74.70 %	24.29 % 22.97 %	2.20 % 2.33 %
Dating	4895 5069	3525 3717	1259 1236	111 116	72.01 % 73.33 %	25.72 % 24.38 %	2.27 % 2.29 %
Other	5166 5129	4019 4023	1020 1004	127 102	77.80 % 78.44 %	19.74 % 19.57 %	2.46 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4756	3364 3531	1166 1118	105 107	72.58 % 74.24 %	25.16 % 23.51 %	2.27 % 2.25 %
Outlook Mail	4666 4617	3473 3495	1085 1011	108 111	74.43 % 75.70 %	23.25 % 21.90 %	2.31 % 2.40 %
Yahoo Mail	4760 4706	3625 3592	1023 1009	112 105	76.16 % 76.33 %	21.49 % 21.44 %	2.35 % 2.23 %
AOL Mail	4670 4710	3530 3632	1038 981	102 97	75.59 % 77.11 %	22.23 % 20.83 %	2.18 % 2.06 %
Mail.com	4753 4711	3685 3718	968 887	100 106	77.53 % 78.92 %	20.37 % 18.83 %	2.10 % 2.25 %
Yandex Mail	4536 4722	3435 3640	1003 989	98 93	75.73 % 77.09 %	22.11 % 20.94 %	2.16 % 1.97 %
GMX Mail	4724 4461	3494 3346	1119 1023	111 92	73.96 % 75.01 %	23.69 % 22.93 %	2.35 % 2.06 %
Zoho Mail	4757 4565	3739 3599	913 875	105 91	78.60 % 78.84 %	19.19 % 19.17 %	2.21 % 1.99 %
ProtonMail	4708 4619	3713 3627	889 897	106 95	78.87 % 78.52 %	18.88 % 19.42 %	2.25 % 2.06 %
Custom Mail	4683 4714	3707 3763	866 853	110 98	79.16 % 79.83 %	18.49 % 18.10 %	2.35 % 2.08 %
iCloud Mail	4780 4785	3477 3561	1190 1123	113 101	72.74 % 74.42 %	24.90 % 23.47 %	2.36 % 2.11 %
Tuta	4663 4651	3705 3732	861 818	97 101	79.46 % 80.24 %	18.46 % 17.59 %	2.08 % 2.17 %
Juno.com	4742 4669	3734 3746	906 822	102 101	78.74 % 80.23 %	19.11 % 17.61 %	2.15 % 2.16 %
Mailfence	4665 4830	3669 3879	892 845	104 106	78.65 % 80.31 %	19.12 % 17.49 %	2.23 % 2.19 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.