Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.929 64.214	49.619 50.260	13.190 12.859	1.603 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.62 % 78.27 %	20.63 % 20.03 %	2.51 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4959 4951	3854 3874	1013 1011	125 114	77.72 % 78.25 %	20.43 % 20.42 %	2.52 % 2.30 %
Elektronics	5005 5094	3876 4013	1015 996	126 132	77.44 % 78.78 %	20.28 % 19.55 %	2.52 % 2.59 %
Entertainment	4920 4910	3794 3786	1042 1022	118 121	77.11 % 77.11 %	21.18 % 20.81 %	2.40 % 2.46 %
Cosmetics & Beauty	4883 4874	3842 3881	948 942	116 105	78.68 % 79.63 %	19.41 % 19.33 %	2.38 % 2.15 %
Food & Drink	4891 4902	3809 3803	1015 1023	124 129	77.88 % 77.58 %	20.75 % 20.87 %	2.54 % 2.63 %
Home & Garden	4858 4947	3750 3889	1017 987	124 122	77.19 % 78.61 %	20.93 % 19.95 %	2.55 % 2.47 %
Finance	4828 4991	3872 4011	882 897	113 126	80.20 % 80.36 %	18.27 % 17.97 %	2.34 % 2.52 %
Health	5053 4860	4051 3908	922 863	121 118	80.17 % 80.41 %	18.25 % 17.76 %	2.39 % 2.43 %
Pets	4835 4958	3722 3891	1049 989	115 120	76.98 % 78.48 %	21.70 % 19.95 %	2.38 % 2.42 %
Sport & Fitness	4897 4987	3774 3861	1009 1040	137 122	77.07 % 77.42 %	20.60 % 20.85 %	2.80 % 2.45 %
Job & Career	4903 4687	3725 3577	1101 995	124 122	75.97 % 76.32 %	22.46 % 21.23 %	2.53 % 2.60 %
Dating	4825 5023	3589 3798	1159 1120	128 131	74.38 % 75.61 %	24.02 % 22.30 %	2.65 % 2.61 %
Other	5072 5030	3961 3968	1018 974	132 117	78.10 % 78.89 %	20.07 % 19.36 %	2.60 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4663 4777	3484 3629	1085 1076	115 119	74.72 % 75.97 %	23.27 % 22.52 %	2.47 % 2.49 %
Outlook Mail	4677 4721	3579 3675	1014 961	119 118	76.52 % 77.84 %	21.68 % 20.36 %	2.54 % 2.50 %
Yahoo Mail	4685 4661	3631 3585	986 967	117 113	77.50 % 76.91 %	21.05 % 20.75 %	2.50 % 2.42 %
AOL Mail	4701 4675	3625 3632	987 977	119 111	77.11 % 77.69 %	21.00 % 20.90 %	2.53 % 2.37 %
Mail.com	4663 4764	3694 3710	897 955	114 127	79.22 % 77.88 %	19.24 % 20.05 %	2.44 % 2.67 %
Yandex Mail	4530 4885	3529 3791	935 1023	105 121	77.90 % 77.60 %	20.64 % 20.94 %	2.32 % 2.48 %
GMX Mail	4810 4541	3657 3491	1059 963	122 110	76.03 % 76.88 %	22.02 % 21.21 %	2.54 % 2.42 %
Zoho Mail	4709 4673	3709 3722	900 895	114 107	78.76 % 79.65 %	19.11 % 19.15 %	2.42 % 2.29 %
ProtonMail	4591 4783	3632 3795	883 900	119 113	79.11 % 79.34 %	19.23 % 18.82 %	2.59 % 2.36 %
Custom Mail	4572 4654	3627 3765	862 844	119 116	79.33 % 80.90 %	18.85 % 18.13 %	2.60 % 2.49 %
iCloud Mail	4670 4830	3499 3672	1116 1054	122 119	74.93 % 76.02 %	23.90 % 21.82 %	2.61 % 2.46 %
Tuta	4800 4510	3815 3624	932 822	118 108	79.48 % 80.35 %	19.42 % 18.23 %	2.46 % 2.39 %
Juno.com	4718 4579	3703 3683	913 827	116 117	78.49 % 80.43 %	19.35 % 18.06 %	2.46 % 2.56 %
Mailfence	3140 3161	2435 2486	621 595	84 80	77.55 % 78.65 %	19.78 % 18.82 %	2.68 % 2.53 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.