Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.443 76.256	58.311 58.741	16.294 15.803	1.838 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 77.03 %	21.32 % 20.72 %	2.40 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6067 5948	4608 4606	1318 1217	141 125	75.95 % 77.44 %	21.72 % 20.46 %	2.32 % 2.10 %
Elektronics	5856 5701	4519 4433	1192 1141	145 127	77.17 % 77.76 %	20.36 % 20.01 %	2.48 % 2.23 %
Entertainment	6075 5863	4611 4479	1325 1246	139 138	75.90 % 76.39 %	21.81 % 21.25 %	2.29 % 2.35 %
Cosmetics & Beauty	5930 6033	4560 4658	1229 1250	141 125	76.90 % 77.21 %	20.73 % 20.72 %	2.38 % 2.07 %
Food & Drink	5769 5901	4362 4545	1266 1226	141 130	75.61 % 77.02 %	21.94 % 20.78 %	2.44 % 2.20 %
Home & Garden	5825 5979	4421 4621	1265 1221	139 137	75.90 % 77.29 %	21.72 % 20.42 %	2.39 % 2.29 %
Finance	5935 5659	4718 4556	1076 975	141 128	79.49 % 80.51 %	18.13 % 17.23 %	2.38 % 2.26 %
Health	5897 5857	4687 4713	1064 1016	146 128	79.48 % 80.47 %	18.04 % 17.35 %	2.48 % 2.19 %
Pets	5756 5843	4351 4462	1276 1246	129 135	75.59 % 76.36 %	22.17 % 21.32 %	2.24 % 2.31 %
Sport & Fitness	5844 5769	4439 4392	1259 1249	146 128	75.96 % 76.13 %	21.54 % 21.65 %	2.50 % 2.22 %
Job & Career	5885 5803	4358 4304	1391 1358	136 141	74.05 % 74.17 %	23.64 % 23.40 %	2.31 % 2.43 %
Dating	5773 5967	4150 4336	1485 1491	138 140	71.89 % 72.67 %	25.72 % 24.99 %	2.39 % 2.35 %
Other	5831 5933	4527 4636	1148 1167	156 130	77.64 % 78.14 %	19.69 % 19.67 %	2.68 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5448 5555	3944 4081	1367 1346	137 128	72.39 % 73.47 %	25.09 % 24.23 %	2.51 % 2.30 %
Outlook Mail	5475 5486	4072 4103	1267 1253	136 130	74.37 % 74.79 %	23.14 % 22.84 %	2.48 % 2.37 %
Yahoo Mail	5510 5340	4170 4044	1201 1176	139 120	75.68 % 75.73 %	21.80 % 22.02 %	2.52 % 2.25 %
AOL Mail	5482 5514	4126 4235	1231 1159	125 120	75.26 % 76.80 %	22.46 % 21.02 %	2.28 % 2.18 %
Mail.com	5401 5482	4166 4310	1108 1055	127 117	77.13 % 78.62 %	20.51 % 19.24 %	2.35 % 2.13 %
Yandex Mail	5092 5429	3824 4109	1145 1204	123 116	75.10 % 75.69 %	22.49 % 22.18 %	2.42 % 2.14 %
GMX Mail	5484 5282	4057 3956	1286 1210	141 116	73.98 % 74.90 %	23.45 % 22.91 %	2.57 % 2.20 %
Zoho Mail	5486 5304	4284 4163	1080 1022	122 119	78.09 % 78.49 %	19.69 % 19.27 %	2.22 % 2.24 %
ProtonMail	5579 5418	4382 4235	1060 1062	137 121	78.54 % 78.17 %	19.00 % 19.60 %	2.46 % 2.23 %
Custom Mail	5597 5498	4431 4383	1031 992	135 123	79.17 % 79.72 %	18.42 % 18.04 %	2.41 % 2.24 %
iCloud Mail	5354 5563	3900 4116	1331 1322	123 125	72.84 % 73.99 %	24.86 % 23.76 %	2.30 % 2.25 %
Tuta	5472 5434	4303 4315	1042 999	127 120	78.64 % 79.41 %	19.04 % 18.38 %	2.32 % 2.21 %
Juno.com	5595 5417	4386 4315	1072 982	137 120	78.39 % 79.66 %	19.16 % 18.13 %	2.45 % 2.22 %
Mailfence	5468 5534	4266 4376	1073 1021	129 137	78.02 % 79.07 %	19.62 % 18.45 %	2.36 % 2.48 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.