Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.406 65.585	49.964 50.859	13.921 13.328	1.521 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.39 % 77.55 %	21.28 % 20.32 %	2.33 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5206 5102	3990 3954	1101 1051	115 97	76.64 % 77.50 %	21.15 % 20.60 %	2.21 % 1.90 %
Elektronics	5003 5004	3865 3933	1023 960	115 111	77.25 % 78.60 %	20.45 % 19.18 %	2.30 % 2.22 %
Entertainment	5232 5114	3950 3952	1168 1052	114 110	75.50 % 77.28 %	22.32 % 20.57 %	2.18 % 2.15 %
Cosmetics & Beauty	5109 5193	3939 4054	1052 1044	118 95	77.10 % 78.07 %	20.59 % 20.10 %	2.31 % 1.83 %
Food & Drink	4911 5120	3752 3962	1037 1047	122 111	76.40 % 77.38 %	21.12 % 20.45 %	2.48 % 2.17 %
Home & Garden	4929 5178	3741 4016	1073 1048	115 114	75.90 % 77.56 %	21.77 % 20.24 %	2.33 % 2.20 %
Finance	4969 4873	3982 3945	876 822	111 106	80.14 % 80.96 %	17.63 % 16.87 %	2.23 % 2.18 %
Health	5005 5002	3993 4047	898 849	114 106	79.78 % 80.91 %	17.94 % 16.97 %	2.28 % 2.12 %
Pets	5013 4977	3795 3838	1107 1030	111 109	75.70 % 77.11 %	22.08 % 20.70 %	2.21 % 2.19 %
Sport & Fitness	4998 4963	3796 3806	1074 1048	128 109	75.95 % 76.69 %	21.49 % 21.12 %	2.56 % 2.20 %
Job & Career	4995 4852	3666 3636	1215 1105	114 111	73.39 % 74.94 %	24.32 % 22.77 %	2.28 % 2.29 %
Dating	4979 5111	3573 3738	1292 1255	114 118	71.76 % 73.14 %	25.95 % 24.55 %	2.29 % 2.31 %
Other	5057 5096	3922 3978	1005 1017	130 101	77.56 % 78.06 %	19.87 % 19.96 %	2.57 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4625 4790	3345 3553	1168 1132	112 105	72.32 % 74.18 %	25.25 % 23.63 %	2.42 % 2.19 %
Outlook Mail	4646 4743	3434 3572	1098 1057	114 114	73.91 % 75.31 %	23.63 % 22.29 %	2.45 % 2.40 %
Yahoo Mail	4756 4586	3614 3496	1025 988	117 102	75.99 % 76.23 %	21.55 % 21.54 %	2.46 % 2.22 %
AOL Mail	4754 4706	3578 3619	1069 993	107 94	75.26 % 76.90 %	22.49 % 21.10 %	2.25 % 2.00 %
Mail.com	4588 4620	3537 3672	954 847	97 101	77.09 % 79.48 %	20.79 % 18.33 %	2.11 % 2.19 %
Yandex Mail	4481 4748	3391 3617	989 1036	101 95	75.68 % 76.18 %	22.07 % 21.82 %	2.25 % 2.00 %
GMX Mail	4640 4482	3420 3378	1104 1013	116 91	73.71 % 75.37 %	23.79 % 22.60 %	2.50 % 2.03 %
Zoho Mail	4697 4559	3693 3589	902 879	102 91	78.62 % 78.72 %	19.20 % 19.28 %	2.17 % 2.00 %
ProtonMail	4783 4650	3782 3662	886 890	115 98	79.07 % 78.75 %	18.52 % 19.14 %	2.40 % 2.11 %
Custom Mail	4768 4701	3758 3760	895 845	115 96	78.82 % 79.98 %	18.77 % 17.97 %	2.41 % 2.04 %
iCloud Mail	4751 4800	3455 3568	1183 1131	113 101	72.72 % 74.33 %	24.90 % 23.56 %	2.38 % 2.10 %
Tuta	4572 4661	3614 3727	858 835	100 99	79.05 % 79.96 %	18.77 % 17.91 %	2.19 % 2.12 %
Juno.com	4707 4723	3707 3786	897 837	103 100	78.76 % 80.16 %	19.06 % 17.72 %	2.19 % 2.12 %
Mailfence	4638 4816	3636 3860	893 845	109 111	78.40 % 80.15 %	19.25 % 17.55 %	2.35 % 2.30 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.