Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.906 64.940	49.689 49.739	13.800 13.801	1.670 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.56 % 76.59 %	21.26 % 21.25 %	2.57 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4994 5001	3811 3823	1061 1069	128 115	76.31 % 76.44 %	21.25 % 21.38 %	2.56 % 2.30 %
Elektronics	5159 4986	3964 3852	1067 1026	128 130	76.84 % 77.26 %	20.68 % 20.58 %	2.48 % 2.61 %
Entertainment	5010 5015	3792 3787	1110 1116	124 133	75.69 % 75.51 %	22.16 % 22.25 %	2.48 % 2.65 %
Cosmetics & Beauty	5052 4970	3924 3874	1006 1014	122 110	77.67 % 77.95 %	19.91 % 20.40 %	2.41 % 2.21 %
Food & Drink	4924 5016	3780 3815	1043 1086	129 136	76.77 % 76.06 %	21.18 % 21.65 %	2.62 % 2.71 %
Home & Garden	4882 5056	3711 3884	1064 1062	128 137	76.01 % 76.82 %	21.79 % 21.00 %	2.62 % 2.71 %
Finance	4858 5019	3873 3982	887 933	118 130	79.72 % 79.34 %	18.26 % 18.59 %	2.43 % 2.59 %
Health	5122 4975	4084 3958	942 912	133 127	79.73 % 79.56 %	18.39 % 18.33 %	2.60 % 2.55 %
Pets	4882 5071	3699 3878	1087 1089	119 130	75.77 % 76.47 %	22.27 % 21.48 %	2.44 % 2.56 %
Sport & Fitness	5019 5056	3821 3827	1068 1131	141 129	76.13 % 75.69 %	21.28 % 22.37 %	2.81 % 2.55 %
Job & Career	4998 4751	3714 3524	1188 1104	126 128	74.31 % 74.17 %	23.77 % 23.24 %	2.52 % 2.69 %
Dating	4914 4977	3579 3644	1246 1211	135 138	72.83 % 73.22 %	25.36 % 24.33 %	2.75 % 2.77 %
Other	5092 5047	3937 3891	1031 1048	139 120	77.32 % 77.10 %	20.25 % 20.76 %	2.73 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4616 4841	3375 3583	1136 1164	118 126	73.12 % 74.01 %	24.61 % 24.04 %	2.56 % 2.60 %
Outlook Mail	4645 4679	3491 3527	1036 1049	122 127	75.16 % 75.38 %	22.30 % 22.42 %	2.63 % 2.71 %
Yahoo Mail	4706 4682	3590 3524	1030 1044	121 120	76.29 % 75.27 %	21.89 % 22.30 %	2.57 % 2.56 %
AOL Mail	4735 4652	3592 3532	1037 1017	120 115	75.86 % 75.92 %	21.90 % 21.86 %	2.53 % 2.47 %
Mail.com	4742 4684	3714 3591	937 982	121 128	78.32 % 76.67 %	19.76 % 20.96 %	2.55 % 2.73 %
Yandex Mail	4520 4844	3462 3664	971 1078	109 119	76.59 % 75.64 %	21.48 % 22.25 %	2.41 % 2.46 %
GMX Mail	4762 4614	3549 3442	1116 1074	125 117	74.53 % 74.60 %	23.44 % 23.28 %	2.62 % 2.54 %
Zoho Mail	4686 4756	3661 3713	913 952	117 113	78.13 % 78.07 %	19.48 % 20.02 %	2.50 % 2.38 %
ProtonMail	4634 4769	3637 3718	900 957	124 120	78.49 % 77.96 %	19.42 % 20.07 %	2.68 % 2.52 %
Custom Mail	4675 4634	3676 3667	887 889	124 120	78.63 % 79.13 %	18.97 % 19.18 %	2.65 % 2.59 %
iCloud Mail	4739 4720	3482 3484	1163 1121	125 118	73.48 % 73.81 %	24.54 % 23.75 %	2.64 % 2.50 %
Tuta	4655 4581	3644 3610	911 871	120 114	78.28 % 78.80 %	19.57 % 19.01 %	2.58 % 2.49 %
Juno.com	4848 4573	3779 3612	959 870	122 120	77.95 % 78.99 %	19.78 % 19.02 %	2.52 % 2.62 %
Mailfence	3943 3911	3037 3072	804 733	102 106	77.02 % 78.55 %	20.39 % 18.74 %	2.59 % 2.71 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.