Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.364 76.246	59.208 58.632	15.539 15.921	1.617 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.90 %	20.35 % 20.88 %	2.12 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6164 6048	4766 4661	1268 1256	130 131	77.32 % 77.07 %	20.57 % 20.77 %	2.11 % 2.17 %
Elektronics	5805 5818	4537 4526	1137 1167	131 125	78.16 % 77.79 %	19.59 % 20.06 %	2.26 % 2.15 %
Entertainment	5977 5749	4613 4396	1242 1224	122 129	77.18 % 76.47 %	20.78 % 21.29 %	2.04 % 2.24 %
Cosmetics & Beauty	5792 6089	4518 4680	1152 1273	122 136	78.00 % 76.86 %	19.89 % 20.91 %	2.11 % 2.23 %
Food & Drink	5844 5809	4496 4459	1228 1224	120 126	76.93 % 76.76 %	21.01 % 21.07 %	2.05 % 2.17 %
Home & Garden	5747 5785	4435 4444	1195 1218	117 123	77.17 % 76.82 %	20.79 % 21.05 %	2.04 % 2.13 %
Finance	6003 5829	4859 4682	1024 1011	120 136	80.94 % 80.32 %	17.06 % 17.34 %	2.00 % 2.33 %
Health	5978 5680	4828 4544	1023 1012	127 124	80.76 % 80.00 %	17.11 % 17.82 %	2.12 % 2.18 %
Pets	5760 5845	4414 4487	1230 1233	116 125	76.63 % 76.77 %	21.35 % 21.09 %	2.01 % 2.14 %
Sport & Fitness	5819 5893	4501 4522	1188 1243	130 128	77.35 % 76.74 %	20.42 % 21.09 %	2.23 % 2.17 %
Job & Career	5891 5760	4439 4272	1326 1350	126 138	75.35 % 74.17 %	22.51 % 23.44 %	2.14 % 2.40 %
Dating	5746 6089	4200 4399	1421 1552	125 138	73.09 % 72.25 %	24.73 % 25.49 %	2.18 % 2.27 %
Other	5838 5852	4602 4560	1105 1158	131 134	78.83 % 77.92 %	18.93 % 19.79 %	2.24 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5421 5438	4006 3964	1295 1347	120 127	73.90 % 72.89 %	23.89 % 24.77 %	2.21 % 2.34 %
Outlook Mail	5571 5533	4221 4134	1234 1281	116 118	75.77 % 74.72 %	22.15 % 23.15 %	2.08 % 2.13 %
Yahoo Mail	5492 5511	4239 4194	1135 1189	118 128	77.18 % 76.10 %	20.67 % 21.58 %	2.15 % 2.32 %
AOL Mail	5421 5526	4157 4228	1156 1172	108 126	76.68 % 76.51 %	21.32 % 21.21 %	1.99 % 2.28 %
Mail.com	5356 5610	4202 4397	1041 1092	113 121	78.45 % 78.38 %	19.44 % 19.47 %	2.11 % 2.16 %
Yandex Mail	5145 5450	3927 4125	1108 1206	110 119	76.33 % 75.69 %	21.54 % 22.13 %	2.14 % 2.18 %
GMX Mail	5418 5265	4107 3953	1195 1193	116 119	75.80 % 75.08 %	22.06 % 22.66 %	2.14 % 2.26 %
Zoho Mail	5420 5341	4278 4177	1034 1041	108 123	78.93 % 78.21 %	19.08 % 19.49 %	1.99 % 2.30 %
ProtonMail	5644 5420	4473 4235	1045 1068	126 117	79.25 % 78.14 %	18.52 % 19.70 %	2.23 % 2.16 %
Custom Mail	5565 5529	4445 4413	993 994	127 122	79.87 % 79.82 %	17.84 % 17.98 %	2.28 % 2.21 %
iCloud Mail	5381 5548	3971 4073	1299 1355	111 120	73.80 % 73.41 %	24.14 % 24.42 %	2.06 % 2.16 %
Tuta	5537 5297	4425 4211	1006 976	106 110	79.92 % 79.50 %	18.17 % 18.43 %	1.91 % 2.08 %
Juno.com	5377 5392	4267 4287	989 987	121 118	79.36 % 79.51 %	18.39 % 18.30 %	2.25 % 2.19 %
Mailfence	5616 5386	4490 4241	1009 1020	117 125	79.95 % 78.74 %	17.97 % 18.94 %	2.08 % 2.32 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.