Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.471 65.698	50.135 50.460	13.817 13.735	1.519 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.58 % 76.81 %	21.10 % 20.91 %	2.32 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 5166	3969 3985	1120 1073	112 108	76.31 % 77.14 %	21.53 % 20.77 %	2.15 % 2.09 %
Elektronics	4968 4926	3863 3823	990 990	115 113	77.76 % 77.61 %	19.93 % 20.10 %	2.31 % 2.29 %
Entertainment	5305 5061	4035 3874	1151 1068	119 119	76.06 % 76.55 %	21.70 % 21.10 %	2.24 % 2.35 %
Cosmetics & Beauty	5099 5149	3911 3971	1073 1068	115 110	76.70 % 77.12 %	21.04 % 20.74 %	2.26 % 2.14 %
Food & Drink	4881 5103	3727 3929	1038 1060	116 114	76.36 % 76.99 %	21.27 % 20.77 %	2.38 % 2.23 %
Home & Garden	5015 5195	3816 3997	1083 1077	116 121	76.09 % 76.94 %	21.60 % 20.73 %	2.31 % 2.33 %
Finance	5067 4834	4061 3876	886 848	120 110	80.15 % 80.18 %	17.49 % 17.54 %	2.37 % 2.28 %
Health	5033 5070	4026 4071	887 886	120 113	79.99 % 80.30 %	17.62 % 17.48 %	2.38 % 2.23 %
Pets	5019 5034	3810 3824	1099 1091	110 119	75.91 % 75.96 %	21.90 % 21.67 %	2.19 % 2.36 %
Sport & Fitness	4991 4968	3809 3760	1059 1092	123 116	76.32 % 75.68 %	21.22 % 21.98 %	2.46 % 2.33 %
Job & Career	4973 5044	3680 3729	1184 1189	109 126	74.00 % 73.93 %	23.81 % 23.57 %	2.19 % 2.50 %
Dating	4924 5037	3546 3653	1265 1262	113 122	72.01 % 72.52 %	25.69 % 25.05 %	2.29 % 2.42 %
Other	4995 5111	3882 3968	982 1031	131 112	77.72 % 77.64 %	19.66 % 20.17 %	2.62 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4653 4826	3376 3540	1166 1172	111 114	72.56 % 73.35 %	25.06 % 24.29 %	2.39 % 2.36 %
Outlook Mail	4680 4746	3473 3532	1091 1097	116 117	74.21 % 74.42 %	23.31 % 23.11 %	2.48 % 2.47 %
Yahoo Mail	4693 4525	3572 3415	1005 1005	116 105	76.11 % 75.47 %	21.41 % 22.21 %	2.47 % 2.32 %
AOL Mail	4707 4742	3560 3626	1042 1012	105 104	75.63 % 76.47 %	22.14 % 21.34 %	2.23 % 2.19 %
Mail.com	4653 4707	3606 3690	945 910	102 107	77.50 % 78.39 %	20.31 % 19.33 %	2.19 % 2.27 %
Yandex Mail	4390 4680	3311 3532	975 1047	104 101	75.42 % 75.47 %	22.21 % 22.37 %	2.37 % 2.16 %
GMX Mail	4707 4495	3490 3358	1096 1037	121 100	74.14 % 74.71 %	23.28 % 23.07 %	2.57 % 2.22 %
Zoho Mail	4695 4548	3688 3554	907 892	100 102	78.55 % 78.14 %	19.32 % 19.61 %	2.13 % 2.24 %
ProtonMail	4748 4720	3746 3672	891 942	111 106	78.90 % 77.80 %	18.77 % 19.96 %	2.34 % 2.25 %
Custom Mail	4791 4727	3802 3759	878 864	111 104	79.36 % 79.52 %	18.33 % 18.28 %	2.32 % 2.20 %
iCloud Mail	4647 4782	3377 3530	1166 1143	104 109	72.67 % 73.82 %	25.09 % 23.90 %	2.24 % 2.28 %
Tuta	4662 4700	3690 3731	869 865	103 104	79.15 % 79.38 %	18.64 % 18.40 %	2.21 % 2.21 %
Juno.com	4784 4660	3786 3702	889 852	109 106	79.14 % 79.44 %	18.58 % 18.28 %	2.28 % 2.27 %
Mailfence	4661 4840	3658 3819	897 897	106 124	78.48 % 78.90 %	19.24 % 18.53 %	2.27 % 2.56 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.