Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.558 65.674	49.851 50.321	14.124 13.784	1.583 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.62 %	21.54 % 20.99 %	2.41 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5084 5092	3864 3899	1099 1082	121 111	76.00 % 76.57 %	21.62 % 21.25 %	2.38 % 2.18 %
Elektronics	5177 5052	3971 3906	1083 1023	123 123	76.70 % 77.32 %	20.92 % 20.25 %	2.38 % 2.43 %
Entertainment	5183 5004	3898 3792	1169 1089	116 123	75.21 % 75.78 %	22.55 % 21.76 %	2.24 % 2.46 %
Cosmetics & Beauty	5142 4999	3976 3896	1051 1002	115 101	77.32 % 77.94 %	20.44 % 20.04 %	2.24 % 2.02 %
Food & Drink	4966 5097	3779 3877	1062 1098	125 122	76.10 % 76.06 %	21.39 % 21.54 %	2.52 % 2.39 %
Home & Garden	4976 5151	3743 3960	1113 1062	120 129	75.22 % 76.88 %	22.37 % 20.62 %	2.41 % 2.50 %
Finance	4998 5047	3994 4025	888 899	116 123	79.91 % 79.75 %	17.77 % 17.81 %	2.32 % 2.44 %
Health	5045 5064	4009 4051	916 890	120 123	79.46 % 80.00 %	18.16 % 17.58 %	2.38 % 2.43 %
Pets	4861 5098	3657 3886	1090 1086	114 126	75.23 % 76.23 %	22.42 % 21.30 %	2.35 % 2.47 %
Sport & Fitness	5021 5065	3794 3832	1094 1110	133 123	75.56 % 75.66 %	21.79 % 21.92 %	2.65 % 2.43 %
Job & Career	5105 4843	3739 3579	1244 1141	122 123	73.24 % 73.90 %	24.37 % 23.56 %	2.39 % 2.54 %
Dating	4900 5021	3500 3636	1277 1257	123 128	71.43 % 72.42 %	26.06 % 25.03 %	2.51 % 2.55 %
Other	5100 5141	3927 3982	1038 1045	135 114	77.00 % 77.46 %	20.35 % 20.33 %	2.65 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4684 4772	3372 3488	1200 1167	112 117	71.99 % 73.09 %	25.62 % 24.46 %	2.39 % 2.45 %
Outlook Mail	4612 4619	3427 3475	1071 1026	114 118	74.31 % 75.23 %	23.22 % 22.21 %	2.47 % 2.55 %
Yahoo Mail	4755 4748	3599 3581	1042 1050	114 117	75.69 % 75.42 %	21.91 % 22.11 %	2.40 % 2.46 %
AOL Mail	4647 4685	3479 3557	1056 1019	112 109	74.87 % 75.92 %	22.72 % 21.75 %	2.41 % 2.33 %
Mail.com	4717 4731	3661 3651	943 960	113 120	77.61 % 77.17 %	19.99 % 20.29 %	2.40 % 2.54 %
Yandex Mail	4535 4820	3418 3641	1016 1072	101 107	75.37 % 75.54 %	22.40 % 22.24 %	2.23 % 2.22 %
GMX Mail	4797 4578	3535 3401	1139 1069	123 108	73.69 % 74.29 %	23.74 % 23.35 %	2.56 % 2.36 %
Zoho Mail	4716 4692	3684 3661	920 924	112 107	78.12 % 78.03 %	19.51 % 19.69 %	2.37 % 2.28 %
ProtonMail	4606 4727	3604 3684	887 932	115 111	78.25 % 77.94 %	19.26 % 19.72 %	2.50 % 2.35 %
Custom Mail	4685 4574	3687 3622	881 842	117 110	78.70 % 79.19 %	18.80 % 18.41 %	2.50 % 2.40 %
iCloud Mail	4717 4720	3395 3464	1206 1143	116 113	71.97 % 73.39 %	25.57 % 24.22 %	2.46 % 2.39 %
Tuta	4643 4564	3625 3620	908 840	110 104	78.07 % 79.32 %	19.56 % 18.40 %	2.37 % 2.28 %
Juno.com	4723 4622	3683 3659	929 854	111 109	77.98 % 79.16 %	19.67 % 18.48 %	2.35 % 2.36 %
Mailfence	4721 4822	3682 3817	926 886	113 119	77.99 % 79.16 %	19.61 % 18.37 %	2.39 % 2.47 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.