Moosend and ActiveCampaign Email Deliverability Comparison

Moosend

ActiveCampaign

In this comparison, the deliverability of Moosend and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.293 76.215	59.235 57.957	15.451 16.389	1.607 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.04 %	20.25 % 21.50 %	2.11 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6072 6076	4687 4627	1252 1305	133 144	77.19 % 76.15 %	20.62 % 21.48 %	2.19 % 2.37 %
Elektronics	5802 5741	4538 4424	1137 1185	127 132	78.21 % 77.06 %	19.60 % 20.64 %	2.19 % 2.30 %
Entertainment	5937 5813	4582 4380	1233 1288	122 145	77.18 % 75.35 %	20.77 % 22.16 %	2.05 % 2.49 %
Cosmetics & Beauty	5813 6061	4553 4607	1135 1302	125 152	78.32 % 76.01 %	19.53 % 21.48 %	2.15 % 2.51 %
Food & Drink	5845 5803	4500 4391	1229 1271	116 141	76.99 % 75.67 %	21.03 % 21.90 %	1.98 % 2.43 %
Home & Garden	5705 5774	4400 4370	1191 1265	114 139	77.13 % 75.68 %	20.88 % 21.91 %	2.00 % 2.41 %
Finance	6010 5808	4857 4616	1031 1042	122 150	80.82 % 79.48 %	17.15 % 17.94 %	2.03 % 2.58 %
Health	6029 5663	4886 4489	1014 1037	129 137	81.04 % 79.27 %	16.82 % 18.31 %	2.14 % 2.42 %
Pets	5807 5910	4459 4484	1232 1284	116 142	76.79 % 75.87 %	21.22 % 21.73 %	2.00 % 2.40 %
Sport & Fitness	5779 5838	4477 4419	1175 1281	127 138	77.47 % 75.69 %	20.33 % 21.94 %	2.20 % 2.36 %
Job & Career	5844 5723	4420 4218	1301 1353	123 152	75.63 % 73.70 %	22.26 % 23.64 %	2.10 % 2.66 %
Dating	5741 6135	4203 4398	1412 1590	126 147	73.21 % 71.69 %	24.60 % 25.92 %	2.19 % 2.40 %
Other	5909 5870	4673 4534	1109 1186	127 150	79.08 % 77.24 %	18.77 % 20.20 %	2.15 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5391 5542	3994 4004	1275 1396	122 142	74.09 % 72.25 %	23.65 % 25.19 %	2.26 % 2.56 %
Outlook Mail	5586 5592	4245 4124	1230 1339	111 129	75.99 % 73.75 %	22.02 % 23.94 %	1.99 % 2.31 %
Yahoo Mail	5515 5486	4257 4137	1143 1215	115 134	77.19 % 75.41 %	20.73 % 22.15 %	2.09 % 2.44 %
AOL Mail	5475 5570	4209 4212	1157 1214	109 144	76.88 % 75.62 %	21.13 % 21.80 %	1.99 % 2.59 %
Mail.com	5346 5533	4203 4282	1033 1120	110 131	78.62 % 77.39 %	19.32 % 20.24 %	2.06 % 2.37 %
Yandex Mail	5171 5422	3971 4063	1091 1224	109 135	76.79 % 74.94 %	21.10 % 22.57 %	2.11 % 2.49 %
GMX Mail	5357 5281	4063 3935	1182 1216	112 130	75.84 % 74.51 %	22.06 % 23.03 %	2.09 % 2.46 %
Zoho Mail	5340 5314	4209 4099	1025 1081	106 134	78.82 % 77.14 %	19.19 % 20.34 %	1.99 % 2.52 %
ProtonMail	5631 5424	4473 4192	1031 1104	127 128	79.44 % 77.29 %	18.31 % 20.35 %	2.26 % 2.36 %
Custom Mail	5567 5552	4461 4396	980 1022	126 134	80.13 % 79.18 %	17.60 % 18.41 %	2.26 % 2.41 %
iCloud Mail	5355 5469	3956 3974	1290 1367	109 128	73.87 % 72.66 %	24.09 % 25.00 %	2.04 % 2.34 %
Tuta	5478 5324	4370 4181	998 1015	110 128	79.77 % 78.53 %	18.22 % 19.06 %	2.01 % 2.40 %
Juno.com	5467 5371	4329 4216	1015 1027	123 128	79.18 % 78.50 %	18.57 % 19.12 %	2.25 % 2.38 %
Mailfence	5614 5335	4495 4142	1001 1049	118 144	80.07 % 77.64 %	17.83 % 19.66 %	2.10 % 2.70 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.