ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.940 64.906	49.739 49.689	13.801 13.800	1.663 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 76.56 %	21.25 % 21.26 %	2.56 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5001 4994	3823 3811	1069 1061	115 128	76.44 % 76.31 %	21.38 % 21.25 %	2.30 % 2.56 %
Elektronics	4986 5159	3852 3964	1026 1067	130 128	77.26 % 76.84 %	20.58 % 20.68 %	2.61 % 2.48 %
Entertainment	5015 5010	3787 3792	1116 1110	133 124	75.51 % 75.69 %	22.25 % 22.16 %	2.65 % 2.48 %
Cosmetics & Beauty	4970 5052	3874 3924	1014 1006	110 122	77.95 % 77.67 %	20.40 % 19.91 %	2.21 % 2.41 %
Food & Drink	5016 4924	3815 3780	1086 1043	136 129	76.06 % 76.77 %	21.65 % 21.18 %	2.71 % 2.62 %
Home & Garden	5056 4882	3884 3711	1062 1064	137 128	76.82 % 76.01 %	21.00 % 21.79 %	2.71 % 2.62 %
Finance	5019 4858	3982 3873	933 887	130 118	79.34 % 79.72 %	18.59 % 18.26 %	2.59 % 2.43 %
Health	4975 5122	3958 4084	912 942	127 133	79.56 % 79.73 %	18.33 % 18.39 %	2.55 % 2.60 %
Pets	5071 4882	3878 3699	1089 1087	130 119	76.47 % 75.77 %	21.48 % 22.27 %	2.56 % 2.44 %
Sport & Fitness	5056 5019	3827 3821	1131 1068	129 141	75.69 % 76.13 %	22.37 % 21.28 %	2.55 % 2.81 %
Job & Career	4751 4998	3524 3714	1104 1188	128 126	74.17 % 74.31 %	23.24 % 23.77 %	2.69 % 2.52 %
Dating	4977 4914	3644 3579	1211 1246	138 135	73.22 % 72.83 %	24.33 % 25.36 %	2.77 % 2.75 %
Other	5047 5092	3891 3937	1048 1031	120 139	77.10 % 77.32 %	20.76 % 20.25 %	2.38 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4841 4616	3583 3375	1164 1136	126 118	74.01 % 73.12 %	24.04 % 24.61 %	2.60 % 2.56 %
Outlook Mail	4679 4645	3527 3491	1049 1036	127 122	75.38 % 75.16 %	22.42 % 22.30 %	2.71 % 2.63 %
Yahoo Mail	4682 4706	3524 3590	1044 1030	120 121	75.27 % 76.29 %	22.30 % 21.89 %	2.56 % 2.57 %
AOL Mail	4652 4735	3532 3592	1017 1037	115 120	75.92 % 75.86 %	21.86 % 21.90 %	2.47 % 2.53 %
Mail.com	4684 4742	3591 3714	982 937	128 121	76.67 % 78.32 %	20.96 % 19.76 %	2.73 % 2.55 %
Yandex Mail	4844 4520	3664 3462	1078 971	119 109	75.64 % 76.59 %	22.25 % 21.48 %	2.46 % 2.41 %
GMX Mail	4614 4762	3442 3549	1074 1116	117 125	74.60 % 74.53 %	23.28 % 23.44 %	2.54 % 2.62 %
Zoho Mail	4756 4686	3713 3661	952 913	113 117	78.07 % 78.13 %	20.02 % 19.48 %	2.38 % 2.50 %
ProtonMail	4769 4634	3718 3637	957 900	120 124	77.96 % 78.49 %	20.07 % 19.42 %	2.52 % 2.68 %
Custom Mail	4634 4675	3667 3676	889 887	120 124	79.13 % 78.63 %	19.18 % 18.97 %	2.59 % 2.65 %
iCloud Mail	4720 4739	3484 3482	1121 1163	118 125	73.81 % 73.48 %	23.75 % 24.54 %	2.50 % 2.64 %
Tuta	4581 4655	3610 3644	871 911	114 120	78.80 % 78.28 %	19.01 % 19.57 %	2.49 % 2.58 %
Juno.com	4573 4848	3612 3779	870 959	120 122	78.99 % 77.95 %	19.02 % 19.78 %	2.62 % 2.52 %
Mailfence	3911 3943	3072 3037	733 804	106 102	78.55 % 77.02 %	18.74 % 20.39 %	2.71 % 2.59 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.