ActiveCampaign and Moosend Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.032
401.838
|
327.272
313.987
|
65.254
74.527
|
10.506
13.324
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.20 %
78.14 %
|
16.19 %
18.55 %
|
2.61 %
3.32 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30154
31298
|
25471
25435
|
4003
4955
|
680
908
|
84.47 %
81.27 %
|
13.28 %
15.83 %
|
2.26 %
2.90 %
|
Elektronics |
31068
30496
|
25463
24061
|
4831
5504
|
774
931
|
81.96 %
78.90 %
|
15.55 %
18.05 %
|
2.49 %
3.05 %
|
Entertainment |
30443
30549
|
24669
23853
|
4977
5659
|
797
1037
|
81.03 %
78.08 %
|
16.35 %
18.52 %
|
2.62 %
3.39 %
|
Cosmetics & Beauty |
30878
31062
|
25019
24194
|
5032
5829
|
827
1039
|
81.03 %
77.89 %
|
16.30 %
18.77 %
|
2.68 %
3.34 %
|
Food & Drink |
30554
30533
|
25764
24781
|
4083
4850
|
707
902
|
84.32 %
81.16 %
|
13.36 %
15.88 %
|
2.31 %
2.95 %
|
Home & Garden |
31512
31093
|
26501
25216
|
4319
4922
|
692
955
|
84.10 %
81.10 %
|
13.71 %
15.83 %
|
2.20 %
3.07 %
|
Finance |
31241
30875
|
24329
23082
|
6001
6619
|
911
1174
|
77.88 %
74.76 %
|
19.21 %
21.44 %
|
2.92 %
3.80 %
|
Health |
30981
31472
|
24395
23734
|
5743
6620
|
843
1118
|
78.74 %
75.41 %
|
18.54 %
21.03 %
|
2.72 %
3.55 %
|
Pets |
31342
30714
|
26133
24708
|
4456
5054
|
753
952
|
83.38 %
80.45 %
|
14.22 %
16.46 %
|
2.40 %
3.10 %
|
Sport & Fitness |
31096
30538
|
24871
23572
|
5353
5914
|
872
1052
|
79.98 %
77.19 %
|
17.21 %
19.37 %
|
2.80 %
3.44 %
|
Job & Career |
31571
31274
|
24984
23862
|
5644
6269
|
943
1143
|
79.14 %
76.30 %
|
17.88 %
20.05 %
|
2.99 %
3.65 %
|
Dating |
30780
31093
|
23532
22745
|
6325
7230
|
923
1118
|
76.45 %
73.15 %
|
20.55 %
23.25 %
|
3.00 %
3.60 %
|
Other |
31412
30841
|
26141
24744
|
4487
5102
|
784
995
|
83.22 %
80.23 %
|
14.28 %
16.54 %
|
2.50 %
3.23 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40565
40053
|
31561
29967
|
7790
8609
|
1214
1477
|
77.80 %
74.82 %
|
19.20 %
21.49 %
|
2.99 %
3.69 %
|
Outlook Mail |
39929
40798
|
31326
30768
|
7496
8510
|
1107
1520
|
78.45 %
75.42 %
|
18.77 %
20.86 %
|
2.77 %
3.73 %
|
Yahoo Mail |
39663
40171
|
32166
31301
|
6410
7523
|
1087
1347
|
81.10 %
77.92 %
|
16.16 %
18.73 %
|
2.74 %
3.35 %
|
AOL Mail |
40277
40154
|
32556
31255
|
6615
7520
|
1106
1379
|
80.83 %
77.84 %
|
16.42 %
18.73 %
|
2.75 %
3.43 %
|
Mail.com |
40186
39691
|
32996
31353
|
6163
7000
|
1027
1338
|
82.11 %
78.99 %
|
15.34 %
17.64 %
|
2.56 %
3.37 %
|
Yandex Mail |
40043
40119
|
31889
30681
|
7011
8011
|
1143
1427
|
79.64 %
76.47 %
|
17.51 %
19.97 %
|
2.85 %
3.56 %
|
GMX Mail |
39748
39943
|
32563
31492
|
6275
7224
|
910
1227
|
81.92 %
78.84 %
|
15.79 %
18.09 %
|
2.29 %
3.07 %
|
Zoho Mail |
40599
40022
|
33651
31955
|
5985
6868
|
963
1199
|
82.89 %
79.84 %
|
14.74 %
17.16 %
|
2.37 %
3.00 %
|
ProtonMail |
40292
39518
|
33427
31633
|
5898
6705
|
967
1180
|
82.96 %
80.05 %
|
14.64 %
16.97 %
|
2.40 %
2.99 %
|
Custom Mail |
39652
39346
|
33384
31931
|
5360
6263
|
908
1152
|
84.19 %
81.15 %
|
13.52 %
15.92 %
|
2.29 %
2.93 %
|
iCloud Mail |
694
690
|
558
530
|
108
123
|
28
37
|
80.40 %
76.81 %
|
15.56 %
17.83 %
|
4.03 %
5.36 %
|
Tuta |
707
673
|
604
560
|
78
87
|
25
26
|
85.43 %
83.21 %
|
11.03 %
12.93 %
|
3.54 %
3.86 %
|
Juno.com |
677
660
|
591
561
|
65
84
|
21
15
|
87.30 %
85.00 %
|
9.60 %
12.73 %
|
3.10 %
2.27 %
|
Compare ActiveCampaign with other providers
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