ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.406	50.859 49.964	13.328 13.921	1.398 1.521

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.39 %	20.32 % 21.28 %	2.13 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5206	3954 3990	1051 1101	97 115	77.50 % 76.64 %	20.60 % 21.15 %	1.90 % 2.21 %
Elektronics	5004 5003	3933 3865	960 1023	111 115	78.60 % 77.25 %	19.18 % 20.45 %	2.22 % 2.30 %
Entertainment	5114 5232	3952 3950	1052 1168	110 114	77.28 % 75.50 %	20.57 % 22.32 %	2.15 % 2.18 %
Cosmetics & Beauty	5193 5109	4054 3939	1044 1052	95 118	78.07 % 77.10 %	20.10 % 20.59 %	1.83 % 2.31 %
Food & Drink	5120 4911	3962 3752	1047 1037	111 122	77.38 % 76.40 %	20.45 % 21.12 %	2.17 % 2.48 %
Home & Garden	5178 4929	4016 3741	1048 1073	114 115	77.56 % 75.90 %	20.24 % 21.77 %	2.20 % 2.33 %
Finance	4873 4969	3945 3982	822 876	106 111	80.96 % 80.14 %	16.87 % 17.63 %	2.18 % 2.23 %
Health	5002 5005	4047 3993	849 898	106 114	80.91 % 79.78 %	16.97 % 17.94 %	2.12 % 2.28 %
Pets	4977 5013	3838 3795	1030 1107	109 111	77.11 % 75.70 %	20.70 % 22.08 %	2.19 % 2.21 %
Sport & Fitness	4963 4998	3806 3796	1048 1074	109 128	76.69 % 75.95 %	21.12 % 21.49 %	2.20 % 2.56 %
Job & Career	4852 4995	3636 3666	1105 1215	111 114	74.94 % 73.39 %	22.77 % 24.32 %	2.29 % 2.28 %
Dating	5111 4979	3738 3573	1255 1292	118 114	73.14 % 71.76 %	24.55 % 25.95 %	2.31 % 2.29 %
Other	5096 5057	3978 3922	1017 1005	101 130	78.06 % 77.56 %	19.96 % 19.87 %	1.98 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4625	3553 3345	1132 1168	105 112	74.18 % 72.32 %	23.63 % 25.25 %	2.19 % 2.42 %
Outlook Mail	4743 4646	3572 3434	1057 1098	114 114	75.31 % 73.91 %	22.29 % 23.63 %	2.40 % 2.45 %
Yahoo Mail	4586 4756	3496 3614	988 1025	102 117	76.23 % 75.99 %	21.54 % 21.55 %	2.22 % 2.46 %
AOL Mail	4706 4754	3619 3578	993 1069	94 107	76.90 % 75.26 %	21.10 % 22.49 %	2.00 % 2.25 %
Mail.com	4620 4588	3672 3537	847 954	101 97	79.48 % 77.09 %	18.33 % 20.79 %	2.19 % 2.11 %
Yandex Mail	4748 4481	3617 3391	1036 989	95 101	76.18 % 75.68 %	21.82 % 22.07 %	2.00 % 2.25 %
GMX Mail	4482 4640	3378 3420	1013 1104	91 116	75.37 % 73.71 %	22.60 % 23.79 %	2.03 % 2.50 %
Zoho Mail	4559 4697	3589 3693	879 902	91 102	78.72 % 78.62 %	19.28 % 19.20 %	2.00 % 2.17 %
ProtonMail	4650 4783	3662 3782	890 886	98 115	78.75 % 79.07 %	19.14 % 18.52 %	2.11 % 2.40 %
Custom Mail	4701 4768	3760 3758	845 895	96 115	79.98 % 78.82 %	17.97 % 18.77 %	2.04 % 2.41 %
iCloud Mail	4800 4751	3568 3455	1131 1183	101 113	74.33 % 72.72 %	23.56 % 24.90 %	2.10 % 2.38 %
Tuta	4661 4572	3727 3614	835 858	99 100	79.96 % 79.05 %	17.91 % 18.77 %	2.12 % 2.19 %
Juno.com	4723 4707	3786 3707	837 897	100 103	80.16 % 78.76 %	17.72 % 19.06 %	2.12 % 2.19 %
Mailfence	4816 4638	3860 3636	845 893	111 109	80.15 % 78.40 %	17.55 % 19.25 %	2.30 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.