ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 454.924	372.303 357.605	71.546 81.972	12.238 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 78.61 %	15.69 % 18.02 %	2.68 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 35361	29019 28893	4406 5445	804 1023	84.78 % 81.71 %	12.87 % 15.40 %	2.35 % 2.89 %
Elektronics	35137 34567	28963 27443	5280 6035	894 1089	82.43 % 79.39 %	15.03 % 17.46 %	2.54 % 3.15 %
Entertainment	34506 34541	28125 27115	5468 6226	913 1200	81.51 % 78.50 %	15.85 % 18.02 %	2.65 % 3.47 %
Cosmetics & Beauty	34911 35212	28466 27615	5505 6404	940 1193	81.54 % 78.42 %	15.77 % 18.19 %	2.69 % 3.39 %
Food & Drink	34614 34640	29311 28249	4482 5346	821 1045	84.68 % 81.55 %	12.95 % 15.43 %	2.37 % 3.02 %
Home & Garden	35529 35248	30006 28718	4712 5425	811 1105	84.45 % 81.47 %	13.26 % 15.39 %	2.28 % 3.13 %
Finance	35291 34992	27664 26360	6573 7281	1054 1351	78.39 % 75.33 %	18.63 % 20.81 %	2.99 % 3.86 %
Health	35086 35435	27819 26934	6278 7222	989 1279	79.29 % 76.01 %	17.89 % 20.38 %	2.82 % 3.61 %
Pets	35519 34926	29747 28214	4908 5607	864 1105	83.75 % 80.78 %	13.82 % 16.05 %	2.43 % 3.16 %
Sport & Fitness	35298 34569	28364 26823	5896 6524	1038 1222	80.36 % 77.59 %	16.70 % 18.87 %	2.94 % 3.53 %
Job & Career	35521 35339	28240 27092	6196 6923	1085 1324	79.50 % 76.66 %	17.44 % 19.59 %	3.05 % 3.75 %
Dating	34973 35225	26959 26041	6913 7905	1101 1279	77.09 % 73.93 %	19.77 % 22.44 %	3.15 % 3.63 %
Other	35473 34869	29620 28108	4929 5629	924 1132	83.50 % 80.61 %	13.90 % 16.14 %	2.60 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 44145	34886 33115	8471 9357	1398 1673	77.95 % 75.01 %	18.93 % 21.20 %	3.12 % 3.79 %
Outlook Mail	44082 44903	34804 34051	8040 9147	1238 1705	78.95 % 75.83 %	18.24 % 20.37 %	2.81 % 3.80 %
Yahoo Mail	43784 44295	35661 34667	6912 8124	1211 1504	81.45 % 78.26 %	15.79 % 18.34 %	2.77 % 3.40 %
AOL Mail	44372 44101	36005 34488	7117 8096	1250 1517	81.14 % 78.20 %	16.04 % 18.36 %	2.82 % 3.44 %
Mail.com	44349 43807	36567 34781	6642 7554	1140 1472	82.45 % 79.40 %	14.98 % 17.24 %	2.57 % 3.36 %
Yandex Mail	44084 44150	35240 33908	7552 8641	1292 1601	79.94 % 76.80 %	17.13 % 19.57 %	2.93 % 3.63 %
GMX Mail	43762 44071	36035 34974	6690 7730	1037 1367	82.34 % 79.36 %	15.29 % 17.54 %	2.37 % 3.10 %
Zoho Mail	44586 43998	37101 35298	6399 7363	1086 1337	83.21 % 80.23 %	14.35 % 16.73 %	2.44 % 3.04 %
ProtonMail	44435 43613	37038 35122	6300 7187	1097 1304	83.35 % 80.53 %	14.18 % 16.48 %	2.47 % 2.99 %
Custom Mail	43691 43433	36930 35403	5748 6747	1013 1283	84.53 % 81.51 %	13.16 % 15.53 %	2.32 % 2.95 %
iCloud Mail	4644 4910	3738 3783	711 866	195 261	80.49 % 77.05 %	15.31 % 17.64 %	4.20 % 5.32 %
Tuta	4718 4781	4072 4015	495 601	151 165	86.31 % 83.98 %	10.49 % 12.57 %	3.20 % 3.45 %
Juno.com	4825 4717	4226 4000	469 559	130 158	87.59 % 84.80 %	9.72 % 11.85 %	2.69 % 3.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.