ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.471	50.460 50.135	13.735 13.817	1.503 1.519

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.58 %	20.91 % 21.10 %	2.29 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5201	3985 3969	1073 1120	108 112	77.14 % 76.31 %	20.77 % 21.53 %	2.09 % 2.15 %
Elektronics	4926 4968	3823 3863	990 990	113 115	77.61 % 77.76 %	20.10 % 19.93 %	2.29 % 2.31 %
Entertainment	5061 5305	3874 4035	1068 1151	119 119	76.55 % 76.06 %	21.10 % 21.70 %	2.35 % 2.24 %
Cosmetics & Beauty	5149 5099	3971 3911	1068 1073	110 115	77.12 % 76.70 %	20.74 % 21.04 %	2.14 % 2.26 %
Food & Drink	5103 4881	3929 3727	1060 1038	114 116	76.99 % 76.36 %	20.77 % 21.27 %	2.23 % 2.38 %
Home & Garden	5195 5015	3997 3816	1077 1083	121 116	76.94 % 76.09 %	20.73 % 21.60 %	2.33 % 2.31 %
Finance	4834 5067	3876 4061	848 886	110 120	80.18 % 80.15 %	17.54 % 17.49 %	2.28 % 2.37 %
Health	5070 5033	4071 4026	886 887	113 120	80.30 % 79.99 %	17.48 % 17.62 %	2.23 % 2.38 %
Pets	5034 5019	3824 3810	1091 1099	119 110	75.96 % 75.91 %	21.67 % 21.90 %	2.36 % 2.19 %
Sport & Fitness	4968 4991	3760 3809	1092 1059	116 123	75.68 % 76.32 %	21.98 % 21.22 %	2.33 % 2.46 %
Job & Career	5044 4973	3729 3680	1189 1184	126 109	73.93 % 74.00 %	23.57 % 23.81 %	2.50 % 2.19 %
Dating	5037 4924	3653 3546	1262 1265	122 113	72.52 % 72.01 %	25.05 % 25.69 %	2.42 % 2.29 %
Other	5111 4995	3968 3882	1031 982	112 131	77.64 % 77.72 %	20.17 % 19.66 %	2.19 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4653	3540 3376	1172 1166	114 111	73.35 % 72.56 %	24.29 % 25.06 %	2.36 % 2.39 %
Outlook Mail	4746 4680	3532 3473	1097 1091	117 116	74.42 % 74.21 %	23.11 % 23.31 %	2.47 % 2.48 %
Yahoo Mail	4525 4693	3415 3572	1005 1005	105 116	75.47 % 76.11 %	22.21 % 21.41 %	2.32 % 2.47 %
AOL Mail	4742 4707	3626 3560	1012 1042	104 105	76.47 % 75.63 %	21.34 % 22.14 %	2.19 % 2.23 %
Mail.com	4707 4653	3690 3606	910 945	107 102	78.39 % 77.50 %	19.33 % 20.31 %	2.27 % 2.19 %
Yandex Mail	4680 4390	3532 3311	1047 975	101 104	75.47 % 75.42 %	22.37 % 22.21 %	2.16 % 2.37 %
GMX Mail	4495 4707	3358 3490	1037 1096	100 121	74.71 % 74.14 %	23.07 % 23.28 %	2.22 % 2.57 %
Zoho Mail	4548 4695	3554 3688	892 907	102 100	78.14 % 78.55 %	19.61 % 19.32 %	2.24 % 2.13 %
ProtonMail	4720 4748	3672 3746	942 891	106 111	77.80 % 78.90 %	19.96 % 18.77 %	2.25 % 2.34 %
Custom Mail	4727 4791	3759 3802	864 878	104 111	79.52 % 79.36 %	18.28 % 18.33 %	2.20 % 2.32 %
iCloud Mail	4782 4647	3530 3377	1143 1166	109 104	73.82 % 72.67 %	23.90 % 25.09 %	2.28 % 2.24 %
Tuta	4700 4662	3731 3690	865 869	104 103	79.38 % 79.15 %	18.40 % 18.64 %	2.21 % 2.21 %
Juno.com	4660 4784	3702 3786	852 889	106 109	79.44 % 79.14 %	18.28 % 18.58 %	2.27 % 2.28 %
Mailfence	4840 4661	3819 3658	897 897	124 106	78.90 % 78.48 %	18.53 % 19.24 %	2.56 % 2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.