ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.293	57.957 59.235	16.389 15.451	1.869 1.607

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 77.64 %	21.50 % 20.25 %	2.45 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 6072	4627 4687	1305 1252	144 133	76.15 % 77.19 %	21.48 % 20.62 %	2.37 % 2.19 %
Elektronics	5741 5802	4424 4538	1185 1137	132 127	77.06 % 78.21 %	20.64 % 19.60 %	2.30 % 2.19 %
Entertainment	5813 5937	4380 4582	1288 1233	145 122	75.35 % 77.18 %	22.16 % 20.77 %	2.49 % 2.05 %
Cosmetics & Beauty	6061 5813	4607 4553	1302 1135	152 125	76.01 % 78.32 %	21.48 % 19.53 %	2.51 % 2.15 %
Food & Drink	5803 5845	4391 4500	1271 1229	141 116	75.67 % 76.99 %	21.90 % 21.03 %	2.43 % 1.98 %
Home & Garden	5774 5705	4370 4400	1265 1191	139 114	75.68 % 77.13 %	21.91 % 20.88 %	2.41 % 2.00 %
Finance	5808 6010	4616 4857	1042 1031	150 122	79.48 % 80.82 %	17.94 % 17.15 %	2.58 % 2.03 %
Health	5663 6029	4489 4886	1037 1014	137 129	79.27 % 81.04 %	18.31 % 16.82 %	2.42 % 2.14 %
Pets	5910 5807	4484 4459	1284 1232	142 116	75.87 % 76.79 %	21.73 % 21.22 %	2.40 % 2.00 %
Sport & Fitness	5838 5779	4419 4477	1281 1175	138 127	75.69 % 77.47 %	21.94 % 20.33 %	2.36 % 2.20 %
Job & Career	5723 5844	4218 4420	1353 1301	152 123	73.70 % 75.63 %	23.64 % 22.26 %	2.66 % 2.10 %
Dating	6135 5741	4398 4203	1590 1412	147 126	71.69 % 73.21 %	25.92 % 24.60 %	2.40 % 2.19 %
Other	5870 5909	4534 4673	1186 1109	150 127	77.24 % 79.08 %	20.20 % 18.77 %	2.56 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5391	4004 3994	1396 1275	142 122	72.25 % 74.09 %	25.19 % 23.65 %	2.56 % 2.26 %
Outlook Mail	5592 5586	4124 4245	1339 1230	129 111	73.75 % 75.99 %	23.94 % 22.02 %	2.31 % 1.99 %
Yahoo Mail	5486 5515	4137 4257	1215 1143	134 115	75.41 % 77.19 %	22.15 % 20.73 %	2.44 % 2.09 %
AOL Mail	5570 5475	4212 4209	1214 1157	144 109	75.62 % 76.88 %	21.80 % 21.13 %	2.59 % 1.99 %
Mail.com	5533 5346	4282 4203	1120 1033	131 110	77.39 % 78.62 %	20.24 % 19.32 %	2.37 % 2.06 %
Yandex Mail	5422 5171	4063 3971	1224 1091	135 109	74.94 % 76.79 %	22.57 % 21.10 %	2.49 % 2.11 %
GMX Mail	5281 5357	3935 4063	1216 1182	130 112	74.51 % 75.84 %	23.03 % 22.06 %	2.46 % 2.09 %
Zoho Mail	5314 5340	4099 4209	1081 1025	134 106	77.14 % 78.82 %	20.34 % 19.19 %	2.52 % 1.99 %
ProtonMail	5424 5631	4192 4473	1104 1031	128 127	77.29 % 79.44 %	20.35 % 18.31 %	2.36 % 2.26 %
Custom Mail	5552 5567	4396 4461	1022 980	134 126	79.18 % 80.13 %	18.41 % 17.60 %	2.41 % 2.26 %
iCloud Mail	5469 5355	3974 3956	1367 1290	128 109	72.66 % 73.87 %	25.00 % 24.09 %	2.34 % 2.04 %
Tuta	5324 5478	4181 4370	1015 998	128 110	78.53 % 79.77 %	19.06 % 18.22 %	2.40 % 2.01 %
Juno.com	5371 5467	4216 4329	1027 1015	128 123	78.50 % 79.18 %	19.12 % 18.57 %	2.38 % 2.25 %
Mailfence	5335 5614	4142 4495	1049 1001	144 118	77.64 % 80.07 %	19.66 % 17.83 %	2.70 % 2.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.