ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.364	58.632 59.208	15.921 15.539	1.693 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.53 %	20.88 % 20.35 %	2.22 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 6164	4661 4766	1256 1268	131 130	77.07 % 77.32 %	20.77 % 20.57 %	2.17 % 2.11 %
Elektronics	5818 5805	4526 4537	1167 1137	125 131	77.79 % 78.16 %	20.06 % 19.59 %	2.15 % 2.26 %
Entertainment	5749 5977	4396 4613	1224 1242	129 122	76.47 % 77.18 %	21.29 % 20.78 %	2.24 % 2.04 %
Cosmetics & Beauty	6089 5792	4680 4518	1273 1152	136 122	76.86 % 78.00 %	20.91 % 19.89 %	2.23 % 2.11 %
Food & Drink	5809 5844	4459 4496	1224 1228	126 120	76.76 % 76.93 %	21.07 % 21.01 %	2.17 % 2.05 %
Home & Garden	5785 5747	4444 4435	1218 1195	123 117	76.82 % 77.17 %	21.05 % 20.79 %	2.13 % 2.04 %
Finance	5829 6003	4682 4859	1011 1024	136 120	80.32 % 80.94 %	17.34 % 17.06 %	2.33 % 2.00 %
Health	5680 5978	4544 4828	1012 1023	124 127	80.00 % 80.76 %	17.82 % 17.11 %	2.18 % 2.12 %
Pets	5845 5760	4487 4414	1233 1230	125 116	76.77 % 76.63 %	21.09 % 21.35 %	2.14 % 2.01 %
Sport & Fitness	5893 5819	4522 4501	1243 1188	128 130	76.74 % 77.35 %	21.09 % 20.42 %	2.17 % 2.23 %
Job & Career	5760 5891	4272 4439	1350 1326	138 126	74.17 % 75.35 %	23.44 % 22.51 %	2.40 % 2.14 %
Dating	6089 5746	4399 4200	1552 1421	138 125	72.25 % 73.09 %	25.49 % 24.73 %	2.27 % 2.18 %
Other	5852 5838	4560 4602	1158 1105	134 131	77.92 % 78.83 %	19.79 % 18.93 %	2.29 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5421	3964 4006	1347 1295	127 120	72.89 % 73.90 %	24.77 % 23.89 %	2.34 % 2.21 %
Outlook Mail	5533 5571	4134 4221	1281 1234	118 116	74.72 % 75.77 %	23.15 % 22.15 %	2.13 % 2.08 %
Yahoo Mail	5511 5492	4194 4239	1189 1135	128 118	76.10 % 77.18 %	21.58 % 20.67 %	2.32 % 2.15 %
AOL Mail	5526 5421	4228 4157	1172 1156	126 108	76.51 % 76.68 %	21.21 % 21.32 %	2.28 % 1.99 %
Mail.com	5610 5356	4397 4202	1092 1041	121 113	78.38 % 78.45 %	19.47 % 19.44 %	2.16 % 2.11 %
Yandex Mail	5450 5145	4125 3927	1206 1108	119 110	75.69 % 76.33 %	22.13 % 21.54 %	2.18 % 2.14 %
GMX Mail	5265 5418	3953 4107	1193 1195	119 116	75.08 % 75.80 %	22.66 % 22.06 %	2.26 % 2.14 %
Zoho Mail	5341 5420	4177 4278	1041 1034	123 108	78.21 % 78.93 %	19.49 % 19.08 %	2.30 % 1.99 %
ProtonMail	5420 5644	4235 4473	1068 1045	117 126	78.14 % 79.25 %	19.70 % 18.52 %	2.16 % 2.23 %
Custom Mail	5529 5565	4413 4445	994 993	122 127	79.82 % 79.87 %	17.98 % 17.84 %	2.21 % 2.28 %
iCloud Mail	5548 5381	4073 3971	1355 1299	120 111	73.41 % 73.80 %	24.42 % 24.14 %	2.16 % 2.06 %
Tuta	5297 5537	4211 4425	976 1006	110 106	79.50 % 79.92 %	18.43 % 18.17 %	2.08 % 1.91 %
Juno.com	5392 5377	4287 4267	987 989	118 121	79.51 % 79.36 %	18.30 % 18.39 %	2.19 % 2.25 %
Mailfence	5386 5616	4241 4490	1020 1009	125 117	78.74 % 79.95 %	18.94 % 17.97 %	2.32 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.