ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.558	50.321 49.851	13.784 14.124	1.569 1.583

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.04 %	20.99 % 21.54 %	2.39 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5084	3899 3864	1082 1099	111 121	76.57 % 76.00 %	21.25 % 21.62 %	2.18 % 2.38 %
Elektronics	5052 5177	3906 3971	1023 1083	123 123	77.32 % 76.70 %	20.25 % 20.92 %	2.43 % 2.38 %
Entertainment	5004 5183	3792 3898	1089 1169	123 116	75.78 % 75.21 %	21.76 % 22.55 %	2.46 % 2.24 %
Cosmetics & Beauty	4999 5142	3896 3976	1002 1051	101 115	77.94 % 77.32 %	20.04 % 20.44 %	2.02 % 2.24 %
Food & Drink	5097 4966	3877 3779	1098 1062	122 125	76.06 % 76.10 %	21.54 % 21.39 %	2.39 % 2.52 %
Home & Garden	5151 4976	3960 3743	1062 1113	129 120	76.88 % 75.22 %	20.62 % 22.37 %	2.50 % 2.41 %
Finance	5047 4998	4025 3994	899 888	123 116	79.75 % 79.91 %	17.81 % 17.77 %	2.44 % 2.32 %
Health	5064 5045	4051 4009	890 916	123 120	80.00 % 79.46 %	17.58 % 18.16 %	2.43 % 2.38 %
Pets	5098 4861	3886 3657	1086 1090	126 114	76.23 % 75.23 %	21.30 % 22.42 %	2.47 % 2.35 %
Sport & Fitness	5065 5021	3832 3794	1110 1094	123 133	75.66 % 75.56 %	21.92 % 21.79 %	2.43 % 2.65 %
Job & Career	4843 5105	3579 3739	1141 1244	123 122	73.90 % 73.24 %	23.56 % 24.37 %	2.54 % 2.39 %
Dating	5021 4900	3636 3500	1257 1277	128 123	72.42 % 71.43 %	25.03 % 26.06 %	2.55 % 2.51 %
Other	5141 5100	3982 3927	1045 1038	114 135	77.46 % 77.00 %	20.33 % 20.35 %	2.22 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4684	3488 3372	1167 1200	117 112	73.09 % 71.99 %	24.46 % 25.62 %	2.45 % 2.39 %
Outlook Mail	4619 4612	3475 3427	1026 1071	118 114	75.23 % 74.31 %	22.21 % 23.22 %	2.55 % 2.47 %
Yahoo Mail	4748 4755	3581 3599	1050 1042	117 114	75.42 % 75.69 %	22.11 % 21.91 %	2.46 % 2.40 %
AOL Mail	4685 4647	3557 3479	1019 1056	109 112	75.92 % 74.87 %	21.75 % 22.72 %	2.33 % 2.41 %
Mail.com	4731 4717	3651 3661	960 943	120 113	77.17 % 77.61 %	20.29 % 19.99 %	2.54 % 2.40 %
Yandex Mail	4820 4535	3641 3418	1072 1016	107 101	75.54 % 75.37 %	22.24 % 22.40 %	2.22 % 2.23 %
GMX Mail	4578 4797	3401 3535	1069 1139	108 123	74.29 % 73.69 %	23.35 % 23.74 %	2.36 % 2.56 %
Zoho Mail	4692 4716	3661 3684	924 920	107 112	78.03 % 78.12 %	19.69 % 19.51 %	2.28 % 2.37 %
ProtonMail	4727 4606	3684 3604	932 887	111 115	77.94 % 78.25 %	19.72 % 19.26 %	2.35 % 2.50 %
Custom Mail	4574 4685	3622 3687	842 881	110 117	79.19 % 78.70 %	18.41 % 18.80 %	2.40 % 2.50 %
iCloud Mail	4720 4717	3464 3395	1143 1206	113 116	73.39 % 71.97 %	24.22 % 25.57 %	2.39 % 2.46 %
Tuta	4564 4643	3620 3625	840 908	104 110	79.32 % 78.07 %	18.40 % 19.56 %	2.28 % 2.37 %
Juno.com	4622 4723	3659 3683	854 929	109 111	79.16 % 77.98 %	18.48 % 19.67 %	2.36 % 2.35 %
Mailfence	4822 4721	3817 3682	886 926	119 113	79.16 % 77.99 %	18.37 % 19.61 %	2.47 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.