ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.211	357.292 343.138	69.479 79.424	11.672 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.48 %	15.85 % 18.17 %	2.66 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33970	27858 27729	4273 5269	760 972	84.70 % 81.63 %	12.99 % 15.51 %	2.31 % 2.86 %
Elektronics	33773 33220	27792 26326	5130 5858	851 1036	82.29 % 79.25 %	15.19 % 17.63 %	2.52 % 3.12 %
Entertainment	33133 33234	26952 26050	5304 6034	877 1150	81.34 % 78.38 %	16.01 % 18.16 %	2.65 % 3.46 %
Cosmetics & Beauty	33616 33790	27354 26456	5355 6202	907 1132	81.37 % 78.30 %	15.93 % 18.35 %	2.70 % 3.35 %
Food & Drink	33295 33300	28152 27118	4352 5181	791 1001	84.55 % 81.44 %	13.07 % 15.56 %	2.38 % 3.01 %
Home & Garden	34189 33833	28836 27529	4581 5246	772 1058	84.34 % 81.37 %	13.40 % 15.51 %	2.26 % 3.13 %
Finance	33913 33628	26517 25276	6382 7059	1014 1293	78.19 % 75.16 %	18.82 % 20.99 %	2.99 % 3.85 %
Health	33706 34091	26659 25852	6101 7014	946 1225	79.09 % 75.83 %	18.10 % 20.57 %	2.81 % 3.59 %
Pets	34118 33489	28540 27033	4758 5409	820 1047	83.65 % 80.72 %	13.95 % 16.15 %	2.40 % 3.13 %
Sport & Fitness	33838 33247	27140 25767	5710 6317	988 1163	80.21 % 77.50 %	16.87 % 19.00 %	2.92 % 3.50 %
Job & Career	34243 34029	27182 26068	6026 6707	1035 1254	79.38 % 76.61 %	17.60 % 19.71 %	3.02 % 3.69 %
Dating	33613 33839	25854 24941	6723 7673	1036 1225	76.92 % 73.70 %	20.00 % 22.68 %	3.08 % 3.62 %
Other	34115 33541	28456 26993	4784 5455	875 1093	83.41 % 80.48 %	14.02 % 16.26 %	2.56 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42847	33783 32123	8244 9121	1336 1603	77.91 % 74.97 %	19.01 % 21.29 %	3.08 % 3.74 %
Outlook Mail	42674 43539	33614 32964	7859 8930	1201 1645	78.77 % 75.71 %	18.42 % 20.51 %	2.81 % 3.78 %
Yahoo Mail	42411 42920	34487 33553	6751 7918	1173 1449	81.32 % 78.18 %	15.92 % 18.45 %	2.77 % 3.38 %
AOL Mail	43021 42800	34856 33432	6955 7901	1210 1467	81.02 % 78.11 %	16.17 % 18.46 %	2.81 % 3.43 %
Mail.com	43000 42416	35412 33634	6490 7356	1098 1426	82.35 % 79.30 %	15.09 % 17.34 %	2.55 % 3.36 %
Yandex Mail	42689 42768	34080 32805	7368 8424	1241 1539	79.83 % 76.70 %	17.26 % 19.70 %	2.91 % 3.60 %
GMX Mail	42372 42657	34837 33787	6546 7554	989 1316	82.22 % 79.21 %	15.45 % 17.71 %	2.33 % 3.09 %
Zoho Mail	43274 42656	35962 34179	6265 7191	1047 1286	83.10 % 80.13 %	14.48 % 16.86 %	2.42 % 3.01 %
ProtonMail	43071 42221	35850 33949	6171 7015	1050 1257	83.23 % 80.41 %	14.33 % 16.61 %	2.44 % 2.98 %
Custom Mail	42357 42083	35756 34265	5623 6580	978 1238	84.42 % 81.42 %	13.28 % 15.64 %	2.31 % 2.94 %
iCloud Mail	3329 3530	2679 2726	508 618	142 186	80.47 % 77.22 %	15.26 % 17.51 %	4.27 % 5.27 %
Tuta	3430 3458	2959 2892	362 428	109 138	86.27 % 83.63 %	10.55 % 12.38 %	3.18 % 3.99 %
Juno.com	3452 3316	3017 2829	337 388	98 99	87.40 % 85.31 %	9.76 % 11.70 %	2.84 % 2.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.