ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.742	50.861 50.350	13.251 13.919	1.404 1.473

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.59 %	20.23 % 21.17 %	2.14 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5181	3986 3982	1065 1089	97 110	77.43 % 76.86 %	20.69 % 21.02 %	1.88 % 2.12 %
Elektronics	5023 5074	3955 3919	955 1041	113 114	78.74 % 77.24 %	19.01 % 20.52 %	2.25 % 2.25 %
Entertainment	5012 5262	3861 3970	1043 1178	108 114	77.04 % 75.45 %	20.81 % 22.39 %	2.15 % 2.17 %
Cosmetics & Beauty	5089 5193	3997 4022	1001 1060	91 111	78.54 % 77.45 %	19.67 % 20.41 %	1.79 % 2.14 %
Food & Drink	5100 4870	3943 3735	1046 1020	111 115	77.31 % 76.69 %	20.51 % 20.94 %	2.18 % 2.36 %
Home & Garden	5057 4930	3945 3756	1002 1069	110 105	78.01 % 76.19 %	19.81 % 21.68 %	2.18 % 2.13 %
Finance	4936 4984	3985 4000	841 876	110 108	80.73 % 80.26 %	17.04 % 17.58 %	2.23 % 2.17 %
Health	5044 5074	4082 4074	852 885	110 115	80.93 % 80.29 %	16.89 % 17.44 %	2.18 % 2.27 %
Pets	5030 4988	3883 3787	1036 1091	111 110	77.20 % 75.92 %	20.60 % 21.87 %	2.21 % 2.21 %
Sport & Fitness	4989 5036	3831 3820	1047 1095	111 121	76.79 % 75.85 %	20.99 % 21.74 %	2.22 % 2.40 %
Job & Career	4890 5089	3653 3741	1123 1236	114 112	74.70 % 73.51 %	22.97 % 24.29 %	2.33 % 2.20 %
Dating	5069 4895	3717 3525	1236 1259	116 111	73.33 % 72.01 %	24.38 % 25.72 %	2.29 % 2.27 %
Other	5129 5166	4023 4019	1004 1020	102 127	78.44 % 77.80 %	19.57 % 19.74 %	1.99 % 2.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4635	3531 3364	1118 1166	107 105	74.24 % 72.58 %	23.51 % 25.16 %	2.25 % 2.27 %
Outlook Mail	4617 4666	3495 3473	1011 1085	111 108	75.70 % 74.43 %	21.90 % 23.25 %	2.40 % 2.31 %
Yahoo Mail	4706 4760	3592 3625	1009 1023	105 112	76.33 % 76.16 %	21.44 % 21.49 %	2.23 % 2.35 %
AOL Mail	4710 4670	3632 3530	981 1038	97 102	77.11 % 75.59 %	20.83 % 22.23 %	2.06 % 2.18 %
Mail.com	4711 4753	3718 3685	887 968	106 100	78.92 % 77.53 %	18.83 % 20.37 %	2.25 % 2.10 %
Yandex Mail	4722 4536	3640 3435	989 1003	93 98	77.09 % 75.73 %	20.94 % 22.11 %	1.97 % 2.16 %
GMX Mail	4461 4724	3346 3494	1023 1119	92 111	75.01 % 73.96 %	22.93 % 23.69 %	2.06 % 2.35 %
Zoho Mail	4565 4757	3599 3739	875 913	91 105	78.84 % 78.60 %	19.17 % 19.19 %	1.99 % 2.21 %
ProtonMail	4619 4708	3627 3713	897 889	95 106	78.52 % 78.87 %	19.42 % 18.88 %	2.06 % 2.25 %
Custom Mail	4714 4683	3763 3707	853 866	98 110	79.83 % 79.16 %	18.10 % 18.49 %	2.08 % 2.35 %
iCloud Mail	4785 4780	3561 3477	1123 1190	101 113	74.42 % 72.74 %	23.47 % 24.90 %	2.11 % 2.36 %
Tuta	4651 4663	3732 3705	818 861	101 97	80.24 % 79.46 %	17.59 % 18.46 %	2.17 % 2.08 %
Juno.com	4669 4742	3746 3734	822 906	101 102	80.23 % 78.74 %	17.61 % 19.11 %	2.16 % 2.15 %
Mailfence	4830 4665	3879 3669	845 892	106 104	80.31 % 78.65 %	17.49 % 19.12 %	2.19 % 2.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.