ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.511	58.044 59.015	16.148 15.796	1.804 1.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.13 %	21.25 % 20.65 %	2.37 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 6046	4545 4628	1249 1284	133 134	76.68 % 76.55 %	21.07 % 21.24 %	2.24 % 2.22 %
Elektronics	5700 5883	4400 4593	1166 1153	134 137	77.19 % 78.07 %	20.46 % 19.60 %	2.35 % 2.33 %
Entertainment	5782 6029	4399 4635	1244 1267	139 127	76.08 % 76.88 %	21.52 % 21.02 %	2.40 % 2.11 %
Cosmetics & Beauty	6078 5875	4643 4563	1293 1183	142 129	76.39 % 77.67 %	21.27 % 20.14 %	2.34 % 2.20 %
Food & Drink	5845 5803	4459 4450	1252 1225	134 128	76.29 % 76.68 %	21.42 % 21.11 %	2.29 % 2.21 %
Home & Garden	5863 5746	4483 4396	1239 1226	141 124	76.46 % 76.51 %	21.13 % 21.34 %	2.40 % 2.16 %
Finance	5756 5973	4596 4806	1017 1036	143 131	79.85 % 80.46 %	17.67 % 17.34 %	2.48 % 2.19 %
Health	5689 5962	4541 4788	1022 1032	126 142	79.82 % 80.31 %	17.96 % 17.31 %	2.21 % 2.38 %
Pets	5879 5687	4455 4349	1285 1220	139 118	75.78 % 76.47 %	21.86 % 21.45 %	2.36 % 2.07 %
Sport & Fitness	5831 5900	4427 4543	1266 1223	138 134	75.92 % 77.00 %	21.71 % 20.73 %	2.37 % 2.27 %
Job & Career	5813 5977	4284 4464	1383 1384	146 129	73.70 % 74.69 %	23.79 % 23.16 %	2.51 % 2.16 %
Dating	5955 5729	4267 4167	1539 1435	149 127	71.65 % 72.74 %	25.84 % 25.05 %	2.50 % 2.22 %
Other	5878 5901	4545 4633	1193 1128	140 140	77.32 % 78.51 %	20.30 % 19.12 %	2.38 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5416	4001 3974	1364 1316	132 126	72.79 % 73.38 %	24.81 % 24.30 %	2.40 % 2.33 %
Outlook Mail	5437 5509	4014 4154	1292 1232	131 123	73.83 % 75.40 %	23.76 % 22.36 %	2.41 % 2.23 %
Yahoo Mail	5457 5441	4103 4176	1225 1142	129 123	75.19 % 76.75 %	22.45 % 20.99 %	2.36 % 2.26 %
AOL Mail	5524 5505	4217 4193	1174 1198	133 114	76.34 % 76.17 %	21.25 % 21.76 %	2.41 % 2.07 %
Mail.com	5527 5391	4311 4208	1090 1062	126 121	78.00 % 78.06 %	19.72 % 19.70 %	2.28 % 2.24 %
Yandex Mail	5404 5210	4054 3947	1226 1145	124 118	75.02 % 75.76 %	22.69 % 21.98 %	2.29 % 2.26 %
GMX Mail	5198 5434	3861 4081	1214 1226	123 127	74.28 % 75.10 %	23.36 % 22.56 %	2.37 % 2.34 %
Zoho Mail	5307 5487	4119 4317	1060 1055	128 115	77.61 % 78.68 %	19.97 % 19.23 %	2.41 % 2.10 %
ProtonMail	5495 5637	4266 4452	1100 1055	129 130	77.63 % 78.98 %	20.02 % 18.72 %	2.35 % 2.31 %
Custom Mail	5522 5586	4365 4461	1022 995	135 130	79.05 % 79.86 %	18.51 % 17.81 %	2.44 % 2.33 %
iCloud Mail	5492 5372	4015 3967	1349 1294	128 111	73.11 % 73.85 %	24.56 % 24.09 %	2.33 % 2.07 %
Tuta	5287 5467	4168 4353	998 1000	121 114	78.83 % 79.62 %	18.88 % 18.29 %	2.29 % 2.09 %
Juno.com	5453 5517	4310 4364	1014 1022	129 131	79.04 % 79.10 %	18.60 % 18.52 %	2.37 % 2.37 %
Mailfence	5396 5539	4240 4368	1020 1054	136 117	78.58 % 78.86 %	18.90 % 19.03 %	2.52 % 2.11 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.