ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.929	50.260 49.619	12.859 13.190	1.579 1.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.62 %	20.03 % 20.63 %	2.46 % 2.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4959	3874 3854	1011 1013	114 125	78.25 % 77.72 %	20.42 % 20.43 %	2.30 % 2.52 %
Elektronics	5094 5005	4013 3876	996 1015	132 126	78.78 % 77.44 %	19.55 % 20.28 %	2.59 % 2.52 %
Entertainment	4910 4920	3786 3794	1022 1042	121 118	77.11 % 77.11 %	20.81 % 21.18 %	2.46 % 2.40 %
Cosmetics & Beauty	4874 4883	3881 3842	942 948	105 116	79.63 % 78.68 %	19.33 % 19.41 %	2.15 % 2.38 %
Food & Drink	4902 4891	3803 3809	1023 1015	129 124	77.58 % 77.88 %	20.87 % 20.75 %	2.63 % 2.54 %
Home & Garden	4947 4858	3889 3750	987 1017	122 124	78.61 % 77.19 %	19.95 % 20.93 %	2.47 % 2.55 %
Finance	4991 4828	4011 3872	897 882	126 113	80.36 % 80.20 %	17.97 % 18.27 %	2.52 % 2.34 %
Health	4860 5053	3908 4051	863 922	118 121	80.41 % 80.17 %	17.76 % 18.25 %	2.43 % 2.39 %
Pets	4958 4835	3891 3722	989 1049	120 115	78.48 % 76.98 %	19.95 % 21.70 %	2.42 % 2.38 %
Sport & Fitness	4987 4897	3861 3774	1040 1009	122 137	77.42 % 77.07 %	20.85 % 20.60 %	2.45 % 2.80 %
Job & Career	4687 4903	3577 3725	995 1101	122 124	76.32 % 75.97 %	21.23 % 22.46 %	2.60 % 2.53 %
Dating	5023 4825	3798 3589	1120 1159	131 128	75.61 % 74.38 %	22.30 % 24.02 %	2.61 % 2.65 %
Other	5030 5072	3968 3961	974 1018	117 132	78.89 % 78.10 %	19.36 % 20.07 %	2.33 % 2.60 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4663	3629 3484	1076 1085	119 115	75.97 % 74.72 %	22.52 % 23.27 %	2.49 % 2.47 %
Outlook Mail	4721 4677	3675 3579	961 1014	118 119	77.84 % 76.52 %	20.36 % 21.68 %	2.50 % 2.54 %
Yahoo Mail	4661 4685	3585 3631	967 986	113 117	76.91 % 77.50 %	20.75 % 21.05 %	2.42 % 2.50 %
AOL Mail	4675 4701	3632 3625	977 987	111 119	77.69 % 77.11 %	20.90 % 21.00 %	2.37 % 2.53 %
Mail.com	4764 4663	3710 3694	955 897	127 114	77.88 % 79.22 %	20.05 % 19.24 %	2.67 % 2.44 %
Yandex Mail	4885 4530	3791 3529	1023 935	121 105	77.60 % 77.90 %	20.94 % 20.64 %	2.48 % 2.32 %
GMX Mail	4541 4810	3491 3657	963 1059	110 122	76.88 % 76.03 %	21.21 % 22.02 %	2.42 % 2.54 %
Zoho Mail	4673 4709	3722 3709	895 900	107 114	79.65 % 78.76 %	19.15 % 19.11 %	2.29 % 2.42 %
ProtonMail	4783 4591	3795 3632	900 883	113 119	79.34 % 79.11 %	18.82 % 19.23 %	2.36 % 2.59 %
Custom Mail	4654 4572	3765 3627	844 862	116 119	80.90 % 79.33 %	18.13 % 18.85 %	2.49 % 2.60 %
iCloud Mail	4830 4670	3672 3499	1054 1116	119 122	76.02 % 74.93 %	21.82 % 23.90 %	2.46 % 2.61 %
Tuta	4510 4800	3624 3815	822 932	108 118	80.35 % 79.48 %	18.23 % 19.42 %	2.39 % 2.46 %
Juno.com	4579 4718	3683 3703	827 913	117 116	80.43 % 78.49 %	18.06 % 19.35 %	2.56 % 2.46 %
Mailfence	3161 3140	2486 2435	595 621	80 84	78.65 % 77.55 %	18.82 % 19.78 %	2.53 % 2.68 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.