ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.443	58.741 58.311	15.803 16.294	1.712 1.838

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.28 %	20.72 % 21.32 %	2.25 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 6067	4606 4608	1217 1318	125 141	77.44 % 75.95 %	20.46 % 21.72 %	2.10 % 2.32 %
Elektronics	5701 5856	4433 4519	1141 1192	127 145	77.76 % 77.17 %	20.01 % 20.36 %	2.23 % 2.48 %
Entertainment	5863 6075	4479 4611	1246 1325	138 139	76.39 % 75.90 %	21.25 % 21.81 %	2.35 % 2.29 %
Cosmetics & Beauty	6033 5930	4658 4560	1250 1229	125 141	77.21 % 76.90 %	20.72 % 20.73 %	2.07 % 2.38 %
Food & Drink	5901 5769	4545 4362	1226 1266	130 141	77.02 % 75.61 %	20.78 % 21.94 %	2.20 % 2.44 %
Home & Garden	5979 5825	4621 4421	1221 1265	137 139	77.29 % 75.90 %	20.42 % 21.72 %	2.29 % 2.39 %
Finance	5659 5935	4556 4718	975 1076	128 141	80.51 % 79.49 %	17.23 % 18.13 %	2.26 % 2.38 %
Health	5857 5897	4713 4687	1016 1064	128 146	80.47 % 79.48 %	17.35 % 18.04 %	2.19 % 2.48 %
Pets	5843 5756	4462 4351	1246 1276	135 129	76.36 % 75.59 %	21.32 % 22.17 %	2.31 % 2.24 %
Sport & Fitness	5769 5844	4392 4439	1249 1259	128 146	76.13 % 75.96 %	21.65 % 21.54 %	2.22 % 2.50 %
Job & Career	5803 5885	4304 4358	1358 1391	141 136	74.17 % 74.05 %	23.40 % 23.64 %	2.43 % 2.31 %
Dating	5967 5773	4336 4150	1491 1485	140 138	72.67 % 71.89 %	24.99 % 25.72 %	2.35 % 2.39 %
Other	5933 5831	4636 4527	1167 1148	130 156	78.14 % 77.64 %	19.67 % 19.69 %	2.19 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5448	4081 3944	1346 1367	128 137	73.47 % 72.39 %	24.23 % 25.09 %	2.30 % 2.51 %
Outlook Mail	5486 5475	4103 4072	1253 1267	130 136	74.79 % 74.37 %	22.84 % 23.14 %	2.37 % 2.48 %
Yahoo Mail	5340 5510	4044 4170	1176 1201	120 139	75.73 % 75.68 %	22.02 % 21.80 %	2.25 % 2.52 %
AOL Mail	5514 5482	4235 4126	1159 1231	120 125	76.80 % 75.26 %	21.02 % 22.46 %	2.18 % 2.28 %
Mail.com	5482 5401	4310 4166	1055 1108	117 127	78.62 % 77.13 %	19.24 % 20.51 %	2.13 % 2.35 %
Yandex Mail	5429 5092	4109 3824	1204 1145	116 123	75.69 % 75.10 %	22.18 % 22.49 %	2.14 % 2.42 %
GMX Mail	5282 5484	3956 4057	1210 1286	116 141	74.90 % 73.98 %	22.91 % 23.45 %	2.20 % 2.57 %
Zoho Mail	5304 5486	4163 4284	1022 1080	119 122	78.49 % 78.09 %	19.27 % 19.69 %	2.24 % 2.22 %
ProtonMail	5418 5579	4235 4382	1062 1060	121 137	78.17 % 78.54 %	19.60 % 19.00 %	2.23 % 2.46 %
Custom Mail	5498 5597	4383 4431	992 1031	123 135	79.72 % 79.17 %	18.04 % 18.42 %	2.24 % 2.41 %
iCloud Mail	5563 5354	4116 3900	1322 1331	125 123	73.99 % 72.84 %	23.76 % 24.86 %	2.25 % 2.30 %
Tuta	5434 5472	4315 4303	999 1042	120 127	79.41 % 78.64 %	18.38 % 19.04 %	2.21 % 2.32 %
Juno.com	5417 5595	4315 4386	982 1072	120 137	79.66 % 78.39 %	18.13 % 19.16 %	2.22 % 2.45 %
Mailfence	5534 5468	4376 4266	1021 1073	137 129	79.07 % 78.02 %	18.45 % 19.62 %	2.48 % 2.36 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.