ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 463.670	379.785 364.849	72.694 83.151	12.548 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 78.69 %	15.63 % 17.93 %	2.70 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 36105	29610 29525	4483 5534	827 1046	84.79 % 81.78 %	12.84 % 15.33 %	2.37 % 2.90 %
Elektronics	35813 35297	29526 28052	5362 6128	925 1117	82.44 % 79.47 %	14.97 % 17.36 %	2.58 % 3.16 %
Entertainment	35217 35160	28720 27633	5561 6308	936 1219	81.55 % 78.59 %	15.79 % 17.94 %	2.66 % 3.47 %
Cosmetics & Beauty	35615 35861	29058 28153	5597 6493	960 1215	81.59 % 78.51 %	15.72 % 18.11 %	2.70 % 3.39 %
Food & Drink	35286 35256	29884 28772	4556 5415	846 1069	84.69 % 81.61 %	12.91 % 15.36 %	2.40 % 3.03 %
Home & Garden	36238 35873	30618 29247	4789 5498	831 1128	84.49 % 81.53 %	13.22 % 15.33 %	2.29 % 3.14 %
Finance	35962 35665	28207 26894	6672 7388	1083 1383	78.44 % 75.41 %	18.55 % 20.71 %	3.01 % 3.88 %
Health	35776 36118	28381 27504	6375 7319	1020 1295	79.33 % 76.15 %	17.82 % 20.26 %	2.85 % 3.59 %
Pets	36223 35598	30348 28773	4990 5688	885 1137	83.78 % 80.83 %	13.78 % 15.98 %	2.44 % 3.19 %
Sport & Fitness	35976 35233	28935 27364	5988 6621	1053 1248	80.43 % 77.67 %	16.64 % 18.79 %	2.93 % 3.54 %
Job & Career	36201 35999	28789 27619	6296 7025	1116 1355	79.53 % 76.72 %	17.39 % 19.51 %	3.08 % 3.76 %
Dating	35637 35905	27499 26593	7015 8010	1123 1302	77.16 % 74.06 %	19.68 % 22.31 %	3.15 % 3.63 %
Other	36163 35600	30210 28720	5010 5724	943 1156	83.54 % 80.67 %	13.85 % 16.08 %	2.61 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44817	35482 33631	8601 9477	1431 1709	77.96 % 75.04 %	18.90 % 21.15 %	3.14 % 3.81 %
Outlook Mail	44764 45610	35356 34632	8138 9251	1270 1727	78.98 % 75.93 %	18.18 % 20.28 %	2.84 % 3.79 %
Yahoo Mail	44497 44985	36254 35236	7008 8219	1235 1530	81.48 % 78.33 %	15.75 % 18.27 %	2.78 % 3.40 %
AOL Mail	45052 44778	36571 35035	7207 8190	1274 1553	81.18 % 78.24 %	16.00 % 18.29 %	2.83 % 3.47 %
Mail.com	45024 44488	37138 35355	6722 7644	1164 1489	82.48 % 79.47 %	14.93 % 17.18 %	2.59 % 3.35 %
Yandex Mail	44812 44826	35834 34456	7660 8742	1318 1628	79.97 % 76.87 %	17.09 % 19.50 %	2.94 % 3.63 %
GMX Mail	44448 44766	36620 35554	6770 7818	1058 1394	82.39 % 79.42 %	15.23 % 17.46 %	2.38 % 3.11 %
Zoho Mail	45205 44624	37632 35824	6466 7439	1107 1361	83.25 % 80.28 %	14.30 % 16.67 %	2.45 % 3.05 %
ProtonMail	45101 44287	37621 35703	6368 7258	1112 1326	83.42 % 80.62 %	14.12 % 16.39 %	2.47 % 2.99 %
Custom Mail	44396 44115	37542 35978	5820 6825	1034 1312	84.56 % 81.56 %	13.11 % 15.47 %	2.33 % 2.97 %
iCloud Mail	5347 5530	4302 4279	824 973	221 278	80.46 % 77.38 %	15.41 % 17.59 %	4.13 % 5.03 %
Tuta	5366 5470	4623 4605	571 683	172 182	86.15 % 84.19 %	10.64 % 12.49 %	3.21 % 3.33 %
Juno.com	5501 5374	4810 4561	539 632	152 181	87.44 % 84.87 %	9.80 % 11.76 %	2.76 % 3.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.