ActiveCampaign and Moosend Email Deliverability Comparison

ActiveCampaign

Moosend

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.523 76.612	58.941 58.377	15.840 16.441	1.742 1.794

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.02 % 76.20 %	20.70 % 21.46 %	2.28 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6003 6033	4618 4604	1261 1291	124 138	76.93 % 76.31 %	21.01 % 21.40 %	2.07 % 2.29 %
Elektronics	5837 5956	4547 4579	1153 1239	137 138	77.90 % 76.88 %	19.75 % 20.80 %	2.35 % 2.32 %
Entertainment	5842 6071	4460 4576	1246 1359	136 136	76.34 % 75.37 %	21.33 % 22.39 %	2.33 % 2.24 %
Cosmetics & Beauty	5912 5958	4629 4605	1168 1222	115 131	78.30 % 77.29 %	19.76 % 20.51 %	1.95 % 2.20 %
Food & Drink	5954 5729	4562 4364	1253 1227	139 138	76.62 % 76.17 %	21.04 % 21.42 %	2.33 % 2.41 %
Home & Garden	5962 5764	4605 4357	1217 1273	140 134	77.24 % 75.59 %	20.41 % 22.09 %	2.35 % 2.32 %
Finance	5819 5871	4662 4685	1021 1055	136 131	80.12 % 79.80 %	17.55 % 17.97 %	2.34 % 2.23 %
Health	5890 5943	4744 4728	1013 1075	133 140	80.54 % 79.56 %	17.20 % 18.09 %	2.26 % 2.36 %
Pets	5901 5777	4519 4360	1244 1285	138 132	76.58 % 75.47 %	21.08 % 22.24 %	2.34 % 2.28 %
Sport & Fitness	5856 5848	4450 4429	1271 1270	135 149	75.99 % 75.74 %	21.70 % 21.72 %	2.31 % 2.55 %
Job & Career	5680 5919	4222 4337	1318 1445	140 137	74.33 % 73.27 %	23.20 % 24.41 %	2.46 % 2.31 %
Dating	5879 5773	4268 4136	1469 1500	142 137	72.60 % 71.64 %	24.99 % 25.98 %	2.42 % 2.37 %
Other	5988 5970	4655 4617	1206 1200	127 153	77.74 % 77.34 %	20.14 % 20.10 %	2.12 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5584 5417	4107 3909	1346 1381	131 127	73.55 % 72.16 %	24.10 % 25.49 %	2.35 % 2.34 %
Outlook Mail	5370 5431	4049 4036	1188 1263	133 132	75.40 % 74.31 %	22.12 % 23.26 %	2.48 % 2.43 %
Yahoo Mail	5582 5522	4224 4180	1228 1211	130 131	75.67 % 75.70 %	22.00 % 21.93 %	2.33 % 2.37 %
AOL Mail	5489 5450	4197 4092	1170 1233	122 125	76.46 % 75.08 %	21.32 % 22.62 %	2.22 % 2.29 %
Mail.com	5523 5527	4296 4277	1096 1125	131 125	77.78 % 77.38 %	19.84 % 20.35 %	2.37 % 2.26 %
Yandex Mail	5610 5256	4271 3975	1217 1166	122 115	76.13 % 75.63 %	21.69 % 22.18 %	2.17 % 2.19 %
GMX Mail	5229 5522	3894 4070	1218 1316	117 136	74.47 % 73.71 %	23.29 % 23.83 %	2.24 % 2.46 %
Zoho Mail	5420 5544	4242 4333	1060 1082	118 129	78.27 % 78.16 %	19.56 % 19.52 %	2.18 % 2.33 %
ProtonMail	5496 5469	4304 4286	1070 1052	122 131	78.31 % 78.37 %	19.47 % 19.24 %	2.22 % 2.40 %
Custom Mail	5410 5479	4306 4315	983 1030	121 134	79.59 % 78.76 %	18.17 % 18.80 %	2.24 % 2.45 %
iCloud Mail	5512 5551	4066 4019	1321 1400	125 132	73.77 % 72.40 %	23.97 % 25.22 %	2.27 % 2.38 %
Tuta	5338 5408	4263 4253	959 1033	116 122	79.86 % 78.64 %	17.97 % 19.10 %	2.17 % 2.26 %
Juno.com	5391 5538	4290 4332	979 1080	122 126	79.58 % 78.22 %	18.16 % 19.50 %	2.26 % 2.28 %
Mailfence	5569 5498	4432 4300	1005 1069	132 129	79.58 % 78.21 %	18.05 % 19.44 %	2.37 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.