mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.318 64.214	50.377 50.260	12.086 12.859	1.393 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.56 % 78.27 %	19.09 % 20.03 %	2.20 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4783 4951	3791 3874	902 1011	100 114	79.26 % 78.25 %	18.86 % 20.42 %	2.09 % 2.30 %
Elektronics	4905 5094	3933 4013	904 996	102 132	80.18 % 78.78 %	18.43 % 19.55 %	2.08 % 2.59 %
Entertainment	4998 4910	3975 3786	980 1022	101 121	79.53 % 77.11 %	19.61 % 20.81 %	2.02 % 2.46 %
Cosmetics & Beauty	4737 4874	3770 3881	882 942	116 105	79.59 % 79.63 %	18.62 % 19.33 %	2.45 % 2.15 %
Food & Drink	4617 4902	3647 3803	912 1023	95 129	78.99 % 77.58 %	19.75 % 20.87 %	2.06 % 2.63 %
Home & Garden	4836 4947	3828 3889	944 987	116 122	79.16 % 78.61 %	19.52 % 19.95 %	2.40 % 2.47 %
Finance	4687 4991	3831 4011	785 897	99 126	81.74 % 80.36 %	16.75 % 17.97 %	2.11 % 2.52 %
Health	5034 4860	4112 3908	854 863	109 118	81.68 % 80.41 %	16.96 % 17.76 %	2.17 % 2.43 %
Pets	4993 4958	3976 3891	962 989	111 120	79.63 % 78.48 %	19.27 % 19.95 %	2.22 % 2.42 %
Sport & Fitness	4969 4987	3933 3861	953 1040	107 122	79.15 % 77.42 %	19.18 % 20.85 %	2.15 % 2.45 %
Job & Career	5014 4687	3909 3577	1040 995	115 122	77.96 % 76.32 %	20.74 % 21.23 %	2.29 % 2.60 %
Dating	4912 5023	3761 3798	1093 1120	117 131	76.57 % 75.61 %	22.25 % 22.30 %	2.38 % 2.61 %
Other	4833 5030	3911 3968	875 974	105 117	80.92 % 78.89 %	18.10 % 19.36 %	2.17 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4582 4777	3539 3629	991 1076	114 119	77.24 % 75.97 %	21.63 % 22.52 %	2.49 % 2.49 %
Outlook Mail	4660 4721	3641 3675	978 961	99 118	78.13 % 77.84 %	20.99 % 20.36 %	2.12 % 2.50 %
Yahoo Mail	4753 4661	3765 3585	927 967	111 113	79.21 % 76.91 %	19.50 % 20.75 %	2.34 % 2.42 %
AOL Mail	4566 4675	3627 3632	882 977	100 111	79.43 % 77.69 %	19.32 % 20.90 %	2.19 % 2.37 %
Mail.com	4696 4764	3790 3710	847 955	97 127	80.71 % 77.88 %	18.04 % 20.05 %	2.07 % 2.67 %
Yandex Mail	4585 4885	3632 3791	904 1023	101 121	79.21 % 77.60 %	19.72 % 20.94 %	2.20 % 2.48 %
GMX Mail	4760 4541	3773 3491	937 963	107 110	79.26 % 76.88 %	19.68 % 21.21 %	2.25 % 2.42 %
Zoho Mail	4625 4673	3700 3722	857 895	95 107	80.00 % 79.65 %	18.53 % 19.15 %	2.05 % 2.29 %
ProtonMail	4507 4783	3646 3795	787 900	97 113	80.90 % 79.34 %	17.46 % 18.82 %	2.15 % 2.36 %
Custom Mail	4804 4654	3904 3765	846 844	106 116	81.27 % 80.90 %	17.61 % 18.13 %	2.21 % 2.49 %
iCloud Mail	4565 4830	3542 3672	943 1054	103 119	77.59 % 76.02 %	20.66 % 21.82 %	2.26 % 2.46 %
Tuta	4525 4510	3641 3624	803 822	99 108	80.46 % 80.35 %	17.75 % 18.23 %	2.19 % 2.39 %
Juno.com	4631 4579	3746 3683	817 827	103 117	80.89 % 80.43 %	17.64 % 18.06 %	2.22 % 2.56 %
Mailfence	3059 3161	2431 2486	567 595	61 80	79.47 % 78.65 %	18.54 % 18.82 %	1.99 % 2.53 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.