mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.339 65.585	49.599 50.859	13.283 13.328	1.457 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.09 % 77.55 %	20.65 % 20.32 %	2.26 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4906 5102	3763 3954	1039 1051	104 97	76.70 % 77.50 %	21.18 % 20.60 %	2.12 % 1.90 %
Elektronics	5247 5004	4073 3933	1055 960	119 111	77.63 % 78.60 %	20.11 % 19.18 %	2.27 % 2.22 %
Entertainment	5049 5114	3918 3952	1019 1052	112 110	77.60 % 77.28 %	20.18 % 20.57 %	2.22 % 2.15 %
Cosmetics & Beauty	4855 5193	3723 4054	1013 1044	119 95	76.68 % 78.07 %	20.87 % 20.10 %	2.45 % 1.83 %
Food & Drink	4989 5120	3819 3962	1051 1047	119 111	76.55 % 77.38 %	21.07 % 20.45 %	2.39 % 2.17 %
Home & Garden	4872 5178	3742 4016	1022 1048	108 114	76.81 % 77.56 %	20.98 % 20.24 %	2.22 % 2.20 %
Finance	4798 4873	3841 3945	859 822	98 106	80.05 % 80.96 %	17.90 % 16.87 %	2.04 % 2.18 %
Health	4968 5002	4019 4047	839 849	110 106	80.90 % 80.91 %	16.89 % 16.97 %	2.21 % 2.12 %
Pets	5064 4977	3872 3838	1078 1030	114 109	76.46 % 77.11 %	21.29 % 20.70 %	2.25 % 2.19 %
Sport & Fitness	4916 4963	3751 3806	1050 1048	115 109	76.30 % 76.69 %	21.36 % 21.12 %	2.34 % 2.20 %
Job & Career	4828 4852	3629 3636	1090 1105	109 111	75.17 % 74.94 %	22.58 % 22.77 %	2.26 % 2.29 %
Dating	4994 5111	3652 3738	1221 1255	121 118	73.13 % 73.14 %	24.45 % 24.55 %	2.42 % 2.31 %
Other	4853 5096	3797 3978	947 1017	109 101	78.24 % 78.06 %	19.51 % 19.96 %	2.25 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4790	3470 3553	1133 1132	115 105	73.55 % 74.18 %	24.01 % 23.63 %	2.44 % 2.19 %
Outlook Mail	4652 4743	3502 3572	1038 1057	112 114	75.28 % 75.31 %	22.31 % 22.29 %	2.41 % 2.40 %
Yahoo Mail	4641 4586	3548 3496	985 988	108 102	76.45 % 76.23 %	21.22 % 21.54 %	2.33 % 2.22 %
AOL Mail	4789 4706	3647 3619	1028 993	114 94	76.15 % 76.90 %	21.47 % 21.10 %	2.38 % 2.00 %
Mail.com	4609 4620	3613 3672	901 847	95 101	78.39 % 79.48 %	19.55 % 18.33 %	2.06 % 2.19 %
Yandex Mail	4777 4748	3631 3617	1033 1036	113 95	76.01 % 76.18 %	21.62 % 21.82 %	2.37 % 2.00 %
GMX Mail	4588 4482	3487 3378	999 1013	102 91	76.00 % 75.37 %	21.77 % 22.60 %	2.22 % 2.03 %
Zoho Mail	4524 4559	3504 3589	920 879	100 91	77.45 % 78.72 %	20.34 % 19.28 %	2.21 % 2.00 %
ProtonMail	4578 4650	3638 3662	839 890	101 98	79.47 % 78.75 %	18.33 % 19.14 %	2.21 % 2.11 %
Custom Mail	4531 4701	3641 3760	787 845	103 96	80.36 % 79.98 %	17.37 % 17.97 %	2.27 % 2.04 %
iCloud Mail	4482 4800	3315 3568	1068 1131	99 101	73.96 % 74.33 %	23.83 % 23.56 %	2.21 % 2.10 %
Tuta	4533 4661	3592 3727	840 835	101 99	79.24 % 79.96 %	18.53 % 17.91 %	2.23 % 2.12 %
Juno.com	4441 4723	3492 3786	848 837	101 100	78.63 % 80.16 %	19.09 % 17.72 %	2.27 % 2.12 %
Mailfence	4476 4816	3519 3860	864 845	93 111	78.62 % 80.15 %	19.30 % 17.55 %	2.08 % 2.30 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.