mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.551 75.996	58.133 58.044	15.767 16.148	1.651 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.95 % 76.38 %	20.87 % 21.25 %	2.19 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5811 5927	4441 4545	1249 1249	121 133	76.42 % 76.68 %	21.49 % 21.07 %	2.08 % 2.24 %
Elektronics	6039 5700	4639 4400	1255 1166	145 134	76.82 % 77.19 %	20.78 % 20.46 %	2.40 % 2.35 %
Entertainment	5903 5782	4574 4399	1203 1244	126 139	77.49 % 76.08 %	20.38 % 21.52 %	2.13 % 2.40 %
Cosmetics & Beauty	5801 6078	4452 4643	1216 1293	133 142	76.75 % 76.39 %	20.96 % 21.27 %	2.29 % 2.34 %
Food & Drink	5889 5845	4505 4459	1258 1252	126 134	76.50 % 76.29 %	21.36 % 21.42 %	2.14 % 2.29 %
Home & Garden	5754 5863	4435 4483	1199 1239	120 141	77.08 % 76.46 %	20.84 % 21.13 %	2.09 % 2.40 %
Finance	5792 5756	4635 4596	1035 1017	122 143	80.02 % 79.85 %	17.87 % 17.67 %	2.11 % 2.48 %
Health	5759 5689	4621 4541	1015 1022	123 126	80.24 % 79.82 %	17.62 % 17.96 %	2.14 % 2.21 %
Pets	5948 5879	4551 4455	1266 1285	131 139	76.51 % 75.78 %	21.28 % 21.86 %	2.20 % 2.36 %
Sport & Fitness	5636 5831	4297 4427	1209 1266	130 138	76.24 % 75.92 %	21.45 % 21.71 %	2.31 % 2.37 %
Job & Career	5765 5813	4326 4284	1323 1383	116 146	75.04 % 73.70 %	22.95 % 23.79 %	2.01 % 2.51 %
Dating	5826 5955	4229 4267	1464 1539	133 149	72.59 % 71.65 %	25.13 % 25.84 %	2.28 % 2.50 %
Other	5628 5878	4428 4545	1075 1193	125 140	78.68 % 77.32 %	19.10 % 20.30 %	2.22 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5598 5497	4089 4001	1378 1364	131 132	73.04 % 72.79 %	24.62 % 24.81 %	2.34 % 2.40 %
Outlook Mail	5540 5437	4155 4014	1260 1292	125 131	75.00 % 73.83 %	22.74 % 23.76 %	2.26 % 2.41 %
Yahoo Mail	5379 5457	4103 4103	1165 1225	111 129	76.28 % 75.19 %	21.66 % 22.45 %	2.06 % 2.36 %
AOL Mail	5582 5524	4278 4217	1178 1174	126 133	76.64 % 76.34 %	21.10 % 21.25 %	2.26 % 2.41 %
Mail.com	5366 5527	4162 4311	1093 1090	111 126	77.56 % 78.00 %	20.37 % 19.72 %	2.07 % 2.28 %
Yandex Mail	5451 5404	4130 4054	1196 1226	125 124	75.77 % 75.02 %	21.94 % 22.69 %	2.29 % 2.29 %
GMX Mail	5369 5198	4035 3861	1222 1214	112 123	75.15 % 74.28 %	22.76 % 23.36 %	2.09 % 2.37 %
Zoho Mail	5412 5307	4185 4119	1103 1060	124 128	77.33 % 77.61 %	20.38 % 19.97 %	2.29 % 2.41 %
ProtonMail	5363 5495	4265 4266	990 1100	108 129	79.53 % 77.63 %	18.46 % 20.02 %	2.01 % 2.35 %
Custom Mail	5238 5522	4218 4365	905 1022	115 135	80.53 % 79.05 %	17.28 % 18.51 %	2.20 % 2.44 %
iCloud Mail	5364 5492	3961 4015	1294 1349	109 128	73.84 % 73.11 %	24.12 % 24.56 %	2.03 % 2.33 %
Tuta	5381 5287	4269 4168	994 998	118 121	79.33 % 78.83 %	18.47 % 18.88 %	2.19 % 2.29 %
Juno.com	5132 5453	4047 4310	963 1014	122 129	78.86 % 79.04 %	18.76 % 18.60 %	2.38 % 2.37 %
Mailfence	5376 5396	4236 4240	1026 1020	114 136	78.79 % 78.58 %	19.08 % 18.90 %	2.12 % 2.52 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.