mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.136 65.698	49.496 50.460	13.214 13.735	1.426 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 76.81 %	20.60 % 20.91 %	2.22 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4940 5166	3791 3985	1042 1073	107 108	76.74 % 77.14 %	21.09 % 20.77 %	2.17 % 2.09 %
Elektronics	5186 4926	3998 3823	1069 990	119 113	77.09 % 77.61 %	20.61 % 20.10 %	2.29 % 2.29 %
Entertainment	5106 5061	3964 3874	1030 1068	112 119	77.63 % 76.55 %	20.17 % 21.10 %	2.19 % 2.35 %
Cosmetics & Beauty	4814 5149	3704 3971	994 1068	116 110	76.94 % 77.12 %	20.65 % 20.74 %	2.41 % 2.14 %
Food & Drink	4943 5103	3809 3929	1022 1060	112 114	77.06 % 76.99 %	20.68 % 20.77 %	2.27 % 2.23 %
Home & Garden	4852 5195	3732 3997	1013 1077	107 121	76.92 % 76.94 %	20.88 % 20.73 %	2.21 % 2.33 %
Finance	4958 4834	3966 3876	893 848	99 110	79.99 % 80.18 %	18.01 % 17.54 %	2.00 % 2.28 %
Health	4960 5070	4002 4071	855 886	103 113	80.69 % 80.30 %	17.24 % 17.48 %	2.08 % 2.23 %
Pets	5020 5034	3857 3824	1053 1091	110 119	76.83 % 75.96 %	20.98 % 21.67 %	2.19 % 2.36 %
Sport & Fitness	4910 4968	3742 3760	1050 1092	118 116	76.21 % 75.68 %	21.38 % 21.98 %	2.40 % 2.33 %
Job & Career	4867 5044	3650 3729	1114 1189	103 126	74.99 % 73.93 %	22.89 % 23.57 %	2.12 % 2.50 %
Dating	4833 5037	3542 3653	1178 1262	113 122	73.29 % 72.52 %	24.37 % 25.05 %	2.34 % 2.42 %
Other	4747 5111	3739 3968	901 1031	107 112	78.77 % 77.64 %	18.98 % 20.17 %	2.25 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4826	3466 3540	1129 1172	117 114	73.56 % 73.35 %	23.96 % 24.29 %	2.48 % 2.36 %
Outlook Mail	4643 4746	3482 3532	1050 1097	111 117	74.99 % 74.42 %	22.61 % 23.11 %	2.39 % 2.47 %
Yahoo Mail	4550 4525	3485 3415	965 1005	100 105	76.59 % 75.47 %	21.21 % 22.21 %	2.20 % 2.32 %
AOL Mail	4714 4742	3619 3626	986 1012	109 104	76.77 % 76.47 %	20.92 % 21.34 %	2.31 % 2.19 %
Mail.com	4518 4707	3528 3690	900 910	90 107	78.09 % 78.39 %	19.92 % 19.33 %	1.99 % 2.27 %
Yandex Mail	4813 4680	3646 3532	1057 1047	110 101	75.75 % 75.47 %	21.96 % 22.37 %	2.29 % 2.16 %
GMX Mail	4500 4495	3404 3358	1000 1037	96 100	75.64 % 74.71 %	22.22 % 23.07 %	2.13 % 2.22 %
Zoho Mail	4566 4548	3545 3554	916 892	105 102	77.64 % 78.14 %	20.06 % 19.61 %	2.30 % 2.24 %
ProtonMail	4557 4720	3626 3672	832 942	99 106	79.57 % 77.80 %	18.26 % 19.96 %	2.17 % 2.25 %
Custom Mail	4515 4727	3635 3759	778 864	102 104	80.51 % 79.52 %	17.23 % 18.28 %	2.26 % 2.20 %
iCloud Mail	4603 4782	3405 3530	1103 1143	95 109	73.97 % 73.82 %	23.96 % 23.90 %	2.06 % 2.28 %
Tuta	4562 4700	3625 3731	838 865	99 104	79.46 % 79.38 %	18.37 % 18.40 %	2.17 % 2.21 %
Juno.com	4367 4660	3461 3702	807 852	99 106	79.25 % 79.44 %	18.48 % 18.28 %	2.27 % 2.27 %
Mailfence	4516 4840	3569 3819	853 897	94 124	79.03 % 78.90 %	18.89 % 18.53 %	2.08 % 2.56 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.