mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.657 76.246	58.161 58.632	15.843 15.921	1.653 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 76.90 %	20.94 % 20.88 %	2.18 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5903 6048	4509 4661	1275 1256	119 131	76.38 % 77.07 %	21.60 % 20.77 %	2.02 % 2.17 %
Elektronics	5971 5818	4588 4526	1243 1167	140 125	76.84 % 77.79 %	20.82 % 20.06 %	2.34 % 2.15 %
Entertainment	5858 5749	4522 4396	1206 1224	130 129	77.19 % 76.47 %	20.59 % 21.29 %	2.22 % 2.24 %
Cosmetics & Beauty	5731 6089	4404 4680	1194 1273	133 136	76.85 % 76.86 %	20.83 % 20.91 %	2.32 % 2.23 %
Food & Drink	5950 5809	4562 4459	1268 1224	120 126	76.67 % 76.76 %	21.31 % 21.07 %	2.02 % 2.17 %
Home & Garden	5800 5785	4435 4444	1249 1218	116 123	76.47 % 76.82 %	21.53 % 21.05 %	2.00 % 2.13 %
Finance	5718 5829	4583 4682	1005 1011	130 136	80.15 % 80.32 %	17.58 % 17.34 %	2.27 % 2.33 %
Health	5773 5680	4626 4544	1020 1012	127 124	80.13 % 80.00 %	17.67 % 17.82 %	2.20 % 2.18 %
Pets	5906 5845	4501 4487	1276 1233	129 125	76.21 % 76.77 %	21.61 % 21.09 %	2.18 % 2.14 %
Sport & Fitness	5507 5893	4210 4522	1164 1243	133 128	76.45 % 76.74 %	21.14 % 21.09 %	2.42 % 2.17 %
Job & Career	5898 5760	4429 4272	1353 1350	116 138	75.09 % 74.17 %	22.94 % 23.44 %	1.97 % 2.40 %
Dating	5947 6089	4304 4399	1506 1552	137 138	72.37 % 72.25 %	25.32 % 25.49 %	2.30 % 2.27 %
Other	5695 5852	4488 4560	1084 1158	123 134	78.81 % 77.92 %	19.03 % 19.79 %	2.16 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5532 5438	4030 3964	1375 1347	127 127	72.85 % 72.89 %	24.86 % 24.77 %	2.30 % 2.34 %
Outlook Mail	5474 5533	4097 4134	1251 1281	126 118	74.84 % 74.72 %	22.85 % 23.15 %	2.30 % 2.13 %
Yahoo Mail	5396 5511	4115 4194	1168 1189	113 128	76.26 % 76.10 %	21.65 % 21.58 %	2.09 % 2.32 %
AOL Mail	5501 5526	4199 4228	1176 1172	126 126	76.33 % 76.51 %	21.38 % 21.21 %	2.29 % 2.28 %
Mail.com	5440 5610	4213 4397	1111 1092	116 121	77.44 % 78.38 %	20.42 % 19.47 %	2.13 % 2.16 %
Yandex Mail	5434 5450	4130 4125	1180 1206	124 119	76.00 % 75.69 %	21.72 % 22.13 %	2.28 % 2.18 %
GMX Mail	5390 5265	4043 3953	1234 1193	113 119	75.01 % 75.08 %	22.89 % 22.66 %	2.10 % 2.26 %
Zoho Mail	5419 5341	4195 4177	1107 1041	117 123	77.41 % 78.21 %	20.43 % 19.49 %	2.16 % 2.30 %
ProtonMail	5447 5420	4327 4235	1010 1068	110 117	79.44 % 78.14 %	18.54 % 19.70 %	2.02 % 2.16 %
Custom Mail	5294 5529	4252 4413	921 994	121 122	80.32 % 79.82 %	17.40 % 17.98 %	2.29 % 2.21 %
iCloud Mail	5411 5548	4002 4073	1299 1355	110 120	73.96 % 73.41 %	24.01 % 24.42 %	2.03 % 2.16 %
Tuta	5421 5297	4282 4211	1018 976	121 110	78.99 % 79.50 %	18.78 % 18.43 %	2.23 % 2.08 %
Juno.com	5167 5392	4064 4287	983 987	120 118	78.65 % 79.51 %	19.02 % 18.30 %	2.32 % 2.19 %
Mailfence	5331 5386	4212 4241	1010 1020	109 125	79.01 % 78.74 %	18.95 % 18.94 %	2.04 % 2.32 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.