mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.185 76.256	57.581 58.741	15.855 15.803	1.749 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 77.03 %	21.09 % 20.72 %	2.33 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5837 5948	4437 4606	1273 1217	127 125	76.02 % 77.44 %	21.81 % 20.46 %	2.18 % 2.10 %
Elektronics	6010 5701	4600 4433	1268 1141	142 127	76.54 % 77.76 %	21.10 % 20.01 %	2.36 % 2.23 %
Entertainment	5923 5863	4570 4479	1217 1246	136 138	77.16 % 76.39 %	20.55 % 21.25 %	2.30 % 2.35 %
Cosmetics & Beauty	5687 6033	4350 4658	1193 1250	144 125	76.49 % 77.21 %	20.98 % 20.72 %	2.53 % 2.07 %
Food & Drink	5844 5901	4458 4545	1250 1226	136 130	76.28 % 77.02 %	21.39 % 20.78 %	2.33 % 2.20 %
Home & Garden	5734 5979	4384 4621	1217 1221	133 137	76.46 % 77.29 %	21.22 % 20.42 %	2.32 % 2.29 %
Finance	5731 5659	4565 4556	1041 975	125 128	79.65 % 80.51 %	18.16 % 17.23 %	2.18 % 2.26 %
Health	5818 5857	4653 4713	1037 1016	128 128	79.98 % 80.47 %	17.82 % 17.35 %	2.20 % 2.19 %
Pets	5837 5843	4437 4462	1262 1246	138 135	76.02 % 76.36 %	21.62 % 21.32 %	2.36 % 2.31 %
Sport & Fitness	5733 5769	4345 4392	1246 1249	142 128	75.79 % 76.13 %	21.73 % 21.65 %	2.48 % 2.22 %
Job & Career	5747 5803	4281 4304	1338 1358	128 141	74.49 % 74.17 %	23.28 % 23.40 %	2.23 % 2.43 %
Dating	5685 5967	4108 4336	1437 1491	140 140	72.26 % 72.67 %	25.28 % 24.99 %	2.46 % 2.35 %
Other	5599 5933	4393 4636	1076 1167	130 130	78.46 % 78.14 %	19.22 % 19.67 %	2.32 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5574 5555	4050 4081	1380 1346	144 128	72.66 % 73.47 %	24.76 % 24.23 %	2.58 % 2.30 %
Outlook Mail	5462 5486	4073 4103	1255 1253	134 130	74.57 % 74.79 %	22.98 % 22.84 %	2.45 % 2.37 %
Yahoo Mail	5304 5340	4022 4044	1159 1176	123 120	75.83 % 75.73 %	21.85 % 22.02 %	2.32 % 2.25 %
AOL Mail	5594 5514	4257 4235	1204 1159	133 120	76.10 % 76.80 %	21.52 % 21.02 %	2.38 % 2.18 %
Mail.com	5286 5482	4095 4310	1078 1055	113 117	77.47 % 78.62 %	20.39 % 19.24 %	2.14 % 2.13 %
Yandex Mail	5635 5429	4238 4109	1265 1204	132 116	75.21 % 75.69 %	22.45 % 22.18 %	2.34 % 2.14 %
GMX Mail	5294 5282	3973 3956	1202 1210	119 116	75.05 % 74.90 %	22.70 % 22.91 %	2.25 % 2.20 %
Zoho Mail	5421 5304	4174 4163	1119 1022	128 119	77.00 % 78.49 %	20.64 % 19.27 %	2.36 % 2.24 %
ProtonMail	5263 5418	4160 4235	984 1062	119 121	79.04 % 78.17 %	18.70 % 19.60 %	2.26 % 2.23 %
Custom Mail	5237 5498	4196 4383	917 992	124 123	80.12 % 79.72 %	17.51 % 18.04 %	2.37 % 2.24 %
iCloud Mail	5332 5563	3931 4116	1287 1322	114 125	73.72 % 73.99 %	24.14 % 23.76 %	2.14 % 2.25 %
Tuta	5336 5434	4216 4315	998 999	122 120	79.01 % 79.41 %	18.70 % 18.38 %	2.29 % 2.21 %
Juno.com	5160 5417	4059 4315	976 982	125 120	78.66 % 79.66 %	18.91 % 18.13 %	2.42 % 2.22 %
Mailfence	5287 5534	4137 4376	1031 1021	119 137	78.25 % 79.07 %	19.50 % 18.45 %	2.25 % 2.48 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.