mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.364 64.940	50.801 49.739	12.496 13.801	1.364 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.93 % 76.59 %	19.41 % 21.25 %	2.12 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4816 5001	3783 3823	935 1069	97 115	78.55 % 76.44 %	19.41 % 21.38 %	2.01 % 2.30 %
Elektronics	5011 4986	3995 3852	932 1026	101 130	79.72 % 77.26 %	18.60 % 20.58 %	2.02 % 2.61 %
Entertainment	5115 5015	4033 3787	1010 1116	101 133	78.85 % 75.51 %	19.75 % 22.25 %	1.97 % 2.65 %
Cosmetics & Beauty	4888 4970	3856 3874	935 1014	113 110	78.89 % 77.95 %	19.13 % 20.40 %	2.31 % 2.21 %
Food & Drink	4803 5016	3762 3815	958 1086	102 136	78.33 % 76.06 %	19.95 % 21.65 %	2.12 % 2.71 %
Home & Garden	4922 5056	3862 3884	980 1062	114 137	78.46 % 76.82 %	19.91 % 21.00 %	2.32 % 2.71 %
Finance	4783 5019	3895 3982	808 933	93 130	81.43 % 79.34 %	16.89 % 18.59 %	1.94 % 2.59 %
Health	5040 4975	4107 3958	851 912	103 127	81.49 % 79.56 %	16.88 % 18.33 %	2.04 % 2.55 %
Pets	5040 5071	3988 3878	972 1089	108 130	79.13 % 76.47 %	19.29 % 21.48 %	2.14 % 2.56 %
Sport & Fitness	5073 5056	3979 3827	1011 1131	105 129	78.43 % 75.69 %	19.93 % 22.37 %	2.07 % 2.55 %
Job & Career	5017 4751	3862 3524	1069 1104	111 128	76.98 % 74.17 %	21.31 % 23.24 %	2.21 % 2.69 %
Dating	4940 4977	3735 3644	1135 1211	111 138	75.61 % 73.22 %	22.98 % 24.33 %	2.25 % 2.77 %
Other	4916 5047	3944 3891	900 1048	105 120	80.23 % 77.10 %	18.31 % 20.76 %	2.14 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4690 4841	3570 3583	1052 1164	111 126	76.12 % 74.01 %	22.43 % 24.04 %	2.37 % 2.60 %
Outlook Mail	4718 4679	3622 3527	1020 1049	94 127	76.77 % 75.38 %	21.62 % 22.42 %	1.99 % 2.71 %
Yahoo Mail	4756 4682	3731 3524	948 1044	104 120	78.45 % 75.27 %	19.93 % 22.30 %	2.19 % 2.56 %
AOL Mail	4666 4652	3663 3532	922 1017	101 115	78.50 % 75.92 %	19.76 % 21.86 %	2.16 % 2.47 %
Mail.com	4691 4684	3767 3591	852 982	94 128	80.30 % 76.67 %	18.16 % 20.96 %	2.00 % 2.73 %
Yandex Mail	4685 4844	3670 3664	950 1078	96 119	78.34 % 75.64 %	20.28 % 22.25 %	2.05 % 2.46 %
GMX Mail	4720 4614	3689 3442	963 1074	101 117	78.16 % 74.60 %	20.40 % 23.28 %	2.14 % 2.54 %
Zoho Mail	4639 4756	3693 3713	862 952	95 113	79.61 % 78.07 %	18.58 % 20.02 %	2.05 % 2.38 %
ProtonMail	4425 4769	3579 3718	766 957	93 120	80.88 % 77.96 %	17.31 % 20.07 %	2.10 % 2.52 %
Custom Mail	4707 4634	3827 3667	806 889	98 120	81.30 % 79.13 %	17.12 % 19.18 %	2.08 % 2.59 %
iCloud Mail	4615 4720	3520 3484	1011 1121	102 118	76.27 % 73.81 %	21.91 % 23.75 %	2.21 % 2.50 %
Tuta	4526 4581	3643 3610	806 871	93 114	80.49 % 78.80 %	17.81 % 19.01 %	2.05 % 2.49 %
Juno.com	4618 4573	3721 3612	817 870	101 120	80.58 % 78.99 %	17.69 % 19.02 %	2.19 % 2.62 %
Mailfence	3908 3911	3106 3072	721 733	81 106	79.48 % 78.55 %	18.45 % 18.74 %	2.07 % 2.71 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.