mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.767 65.674	50.335 50.321	13.133 13.784	1.299 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.72 % 76.62 %	20.28 % 20.99 %	2.01 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4817 5092	3743 3899	984 1082	90 111	77.70 % 76.57 %	20.43 % 21.25 %	1.87 % 2.18 %
Elektronics	5044 5052	3967 3906	980 1023	97 123	78.65 % 77.32 %	19.43 % 20.25 %	1.92 % 2.43 %
Entertainment	5093 5004	3959 3792	1037 1089	97 123	77.73 % 75.78 %	20.36 % 21.76 %	1.90 % 2.46 %
Cosmetics & Beauty	4928 4999	3823 3896	994 1002	111 101	77.58 % 77.94 %	20.17 % 20.04 %	2.25 % 2.02 %
Food & Drink	4971 5097	3835 3877	1039 1098	97 122	77.15 % 76.06 %	20.90 % 21.54 %	1.95 % 2.39 %
Home & Garden	4860 5151	3751 3960	1008 1062	101 129	77.18 % 76.88 %	20.74 % 20.62 %	2.08 % 2.50 %
Finance	4863 5047	3923 4025	850 899	90 123	80.67 % 79.75 %	17.48 % 17.81 %	1.85 % 2.44 %
Health	5070 5064	4102 4051	870 890	98 123	80.91 % 80.00 %	17.16 % 17.58 %	1.93 % 2.43 %
Pets	5092 5098	3947 3886	1037 1086	108 126	77.51 % 76.23 %	20.37 % 21.30 %	2.12 % 2.47 %
Sport & Fitness	5019 5065	3859 3832	1061 1110	99 123	76.89 % 75.66 %	21.14 % 21.92 %	1.97 % 2.43 %
Job & Career	5019 4843	3801 3579	1115 1141	103 123	75.73 % 73.90 %	22.22 % 23.56 %	2.05 % 2.54 %
Dating	5066 5021	3725 3636	1231 1257	110 128	73.53 % 72.42 %	24.30 % 25.03 %	2.17 % 2.55 %
Other	4925 5141	3900 3982	927 1045	98 114	79.19 % 77.46 %	18.82 % 20.33 %	1.99 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4705 4772	3484 3488	1116 1167	105 117	74.05 % 73.09 %	23.72 % 24.46 %	2.23 % 2.45 %
Outlook Mail	4682 4619	3528 3475	1067 1026	87 118	75.35 % 75.23 %	22.79 % 22.21 %	1.86 % 2.55 %
Yahoo Mail	4750 4748	3659 3581	994 1050	97 117	77.03 % 75.42 %	20.93 % 22.11 %	2.04 % 2.46 %
AOL Mail	4614 4685	3543 3557	975 1019	96 109	76.79 % 75.92 %	21.13 % 21.75 %	2.08 % 2.33 %
Mail.com	4654 4731	3682 3651	882 960	90 120	79.11 % 77.17 %	18.95 % 20.29 %	1.93 % 2.54 %
Yandex Mail	4758 4820	3652 3641	1014 1072	92 107	76.75 % 75.54 %	21.31 % 22.24 %	1.93 % 2.22 %
GMX Mail	4704 4578	3605 3401	1004 1069	95 108	76.64 % 74.29 %	21.34 % 23.35 %	2.02 % 2.36 %
Zoho Mail	4650 4692	3644 3661	912 924	94 107	78.37 % 78.03 %	19.61 % 19.69 %	2.02 % 2.28 %
ProtonMail	4425 4727	3550 3684	787 932	88 111	80.23 % 77.94 %	17.79 % 19.72 %	1.99 % 2.35 %
Custom Mail	4638 4574	3743 3622	804 842	91 110	80.70 % 79.19 %	17.34 % 18.41 %	1.96 % 2.40 %
iCloud Mail	4496 4720	3360 3464	1045 1143	91 113	74.73 % 73.39 %	23.24 % 24.22 %	2.02 % 2.39 %
Tuta	4555 4564	3614 3620	852 840	89 104	79.34 % 79.32 %	18.70 % 18.40 %	1.95 % 2.28 %
Juno.com	4497 4622	3583 3659	819 854	95 109	79.68 % 79.16 %	18.21 % 18.48 %	2.11 % 2.36 %
Mailfence	4639 4822	3688 3817	862 886	89 119	79.50 % 79.16 %	18.58 % 18.37 %	1.92 % 2.47 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.