mailtrap and ActiveCampaign Email Deliverability Comparison

mailtrap

ActiveCampaign

In this comparison, the deliverability of mailtrap and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.658 65.516	49.747 50.861	13.457 13.251	1.454 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 77.63 %	20.81 % 20.23 %	2.25 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4843 5148	3711 3986	1030 1065	102 97	76.63 % 77.43 %	21.27 % 20.69 %	2.11 % 1.88 %
Elektronics	5066 5023	3936 3955	1021 955	109 113	77.69 % 78.74 %	20.15 % 19.01 %	2.15 % 2.25 %
Entertainment	5063 5012	3908 3861	1047 1043	108 108	77.19 % 77.04 %	20.68 % 20.81 %	2.13 % 2.15 %
Cosmetics & Beauty	4940 5089	3799 3997	1017 1001	124 91	76.90 % 78.54 %	20.59 % 19.67 %	2.51 % 1.79 %
Food & Drink	4982 5100	3793 3943	1075 1046	114 111	76.13 % 77.31 %	21.58 % 20.51 %	2.29 % 2.18 %
Home & Garden	4922 5057	3762 3945	1049 1002	111 110	76.43 % 78.01 %	21.31 % 19.81 %	2.26 % 2.18 %
Finance	4833 4936	3878 3985	854 841	101 110	80.24 % 80.73 %	17.67 % 17.04 %	2.09 % 2.23 %
Health	5019 5044	4046 4082	861 852	112 110	80.61 % 80.93 %	17.15 % 16.89 %	2.23 % 2.18 %
Pets	5067 5030	3871 3883	1079 1036	117 111	76.40 % 77.20 %	21.29 % 20.60 %	2.31 % 2.21 %
Sport & Fitness	5030 4989	3814 3831	1101 1047	115 111	75.83 % 76.79 %	21.89 % 20.99 %	2.29 % 2.22 %
Job & Career	4855 4890	3643 3653	1105 1123	107 114	75.04 % 74.70 %	22.76 % 22.97 %	2.20 % 2.33 %
Dating	5093 5069	3713 3717	1258 1236	122 116	72.90 % 73.33 %	24.70 % 24.38 %	2.40 % 2.29 %
Other	4945 5129	3873 4023	960 1004	112 102	78.32 % 78.44 %	19.41 % 19.57 %	2.26 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4773 4756	3494 3531	1158 1118	121 107	73.20 % 74.24 %	24.26 % 23.51 %	2.54 % 2.25 %
Outlook Mail	4689 4617	3523 3495	1062 1011	104 111	75.13 % 75.70 %	22.65 % 21.90 %	2.22 % 2.40 %
Yahoo Mail	4650 4706	3535 3592	1009 1009	106 105	76.02 % 76.33 %	21.70 % 21.44 %	2.28 % 2.23 %
AOL Mail	4656 4710	3530 3632	1016 981	110 97	75.82 % 77.11 %	21.82 % 20.83 %	2.36 % 2.06 %
Mail.com	4552 4711	3558 3718	899 887	95 106	78.16 % 78.92 %	19.75 % 18.83 %	2.09 % 2.25 %
Yandex Mail	4788 4722	3636 3640	1046 989	106 93	75.94 % 77.09 %	21.85 % 20.94 %	2.21 % 1.97 %
GMX Mail	4719 4461	3584 3346	1028 1023	107 92	75.95 % 75.01 %	21.78 % 22.93 %	2.27 % 2.06 %
Zoho Mail	4561 4565	3515 3599	936 875	110 91	77.07 % 78.84 %	20.52 % 19.17 %	2.41 % 1.99 %
ProtonMail	4551 4619	3606 3627	847 897	98 95	79.24 % 78.52 %	18.61 % 19.42 %	2.15 % 2.06 %
Custom Mail	4618 4714	3705 3763	816 853	97 98	80.23 % 79.83 %	17.67 % 18.10 %	2.10 % 2.08 %
iCloud Mail	4500 4785	3318 3561	1079 1123	103 101	73.73 % 74.42 %	23.98 % 23.47 %	2.29 % 2.11 %
Tuta	4585 4651	3628 3732	856 818	101 101	79.13 % 80.24 %	18.67 % 17.59 %	2.20 % 2.17 %
Juno.com	4449 4669	3511 3746	837 822	101 101	78.92 % 80.23 %	18.81 % 17.61 %	2.27 % 2.16 %
Mailfence	4567 4830	3604 3879	868 845	95 106	78.91 % 80.31 %	19.01 % 17.49 %	2.08 % 2.19 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.