ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 64.658	50.861 49.747	13.251 13.457	1.404 1.454

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.94 %	20.23 % 20.81 %	2.14 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 4843	3986 3711	1065 1030	97 102	77.43 % 76.63 %	20.69 % 21.27 %	1.88 % 2.11 %
Elektronics	5023 5066	3955 3936	955 1021	113 109	78.74 % 77.69 %	19.01 % 20.15 %	2.25 % 2.15 %
Entertainment	5012 5063	3861 3908	1043 1047	108 108	77.04 % 77.19 %	20.81 % 20.68 %	2.15 % 2.13 %
Cosmetics & Beauty	5089 4940	3997 3799	1001 1017	91 124	78.54 % 76.90 %	19.67 % 20.59 %	1.79 % 2.51 %
Food & Drink	5100 4982	3943 3793	1046 1075	111 114	77.31 % 76.13 %	20.51 % 21.58 %	2.18 % 2.29 %
Home & Garden	5057 4922	3945 3762	1002 1049	110 111	78.01 % 76.43 %	19.81 % 21.31 %	2.18 % 2.26 %
Finance	4936 4833	3985 3878	841 854	110 101	80.73 % 80.24 %	17.04 % 17.67 %	2.23 % 2.09 %
Health	5044 5019	4082 4046	852 861	110 112	80.93 % 80.61 %	16.89 % 17.15 %	2.18 % 2.23 %
Pets	5030 5067	3883 3871	1036 1079	111 117	77.20 % 76.40 %	20.60 % 21.29 %	2.21 % 2.31 %
Sport & Fitness	4989 5030	3831 3814	1047 1101	111 115	76.79 % 75.83 %	20.99 % 21.89 %	2.22 % 2.29 %
Job & Career	4890 4855	3653 3643	1123 1105	114 107	74.70 % 75.04 %	22.97 % 22.76 %	2.33 % 2.20 %
Dating	5069 5093	3717 3713	1236 1258	116 122	73.33 % 72.90 %	24.38 % 24.70 %	2.29 % 2.40 %
Other	5129 4945	4023 3873	1004 960	102 112	78.44 % 78.32 %	19.57 % 19.41 %	1.99 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4773	3531 3494	1118 1158	107 121	74.24 % 73.20 %	23.51 % 24.26 %	2.25 % 2.54 %
Outlook Mail	4617 4689	3495 3523	1011 1062	111 104	75.70 % 75.13 %	21.90 % 22.65 %	2.40 % 2.22 %
Yahoo Mail	4706 4650	3592 3535	1009 1009	105 106	76.33 % 76.02 %	21.44 % 21.70 %	2.23 % 2.28 %
AOL Mail	4710 4656	3632 3530	981 1016	97 110	77.11 % 75.82 %	20.83 % 21.82 %	2.06 % 2.36 %
Mail.com	4711 4552	3718 3558	887 899	106 95	78.92 % 78.16 %	18.83 % 19.75 %	2.25 % 2.09 %
Yandex Mail	4722 4788	3640 3636	989 1046	93 106	77.09 % 75.94 %	20.94 % 21.85 %	1.97 % 2.21 %
GMX Mail	4461 4719	3346 3584	1023 1028	92 107	75.01 % 75.95 %	22.93 % 21.78 %	2.06 % 2.27 %
Zoho Mail	4565 4561	3599 3515	875 936	91 110	78.84 % 77.07 %	19.17 % 20.52 %	1.99 % 2.41 %
ProtonMail	4619 4551	3627 3606	897 847	95 98	78.52 % 79.24 %	19.42 % 18.61 %	2.06 % 2.15 %
Custom Mail	4714 4618	3763 3705	853 816	98 97	79.83 % 80.23 %	18.10 % 17.67 %	2.08 % 2.10 %
iCloud Mail	4785 4500	3561 3318	1123 1079	101 103	74.42 % 73.73 %	23.47 % 23.98 %	2.11 % 2.29 %
Tuta	4651 4585	3732 3628	818 856	101 101	80.24 % 79.13 %	17.59 % 18.67 %	2.17 % 2.20 %
Juno.com	4669 4449	3746 3511	822 837	101 101	80.23 % 78.92 %	17.61 % 18.81 %	2.16 % 2.27 %
Mailfence	4830 4567	3879 3604	845 868	106 95	80.31 % 78.91 %	17.49 % 19.01 %	2.19 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.