ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 64.339	50.859 49.599	13.328 13.283	1.398 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 77.09 %	20.32 % 20.65 %	2.13 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 4906	3954 3763	1051 1039	97 104	77.50 % 76.70 %	20.60 % 21.18 %	1.90 % 2.12 %
Elektronics	5004 5247	3933 4073	960 1055	111 119	78.60 % 77.63 %	19.18 % 20.11 %	2.22 % 2.27 %
Entertainment	5114 5049	3952 3918	1052 1019	110 112	77.28 % 77.60 %	20.57 % 20.18 %	2.15 % 2.22 %
Cosmetics & Beauty	5193 4855	4054 3723	1044 1013	95 119	78.07 % 76.68 %	20.10 % 20.87 %	1.83 % 2.45 %
Food & Drink	5120 4989	3962 3819	1047 1051	111 119	77.38 % 76.55 %	20.45 % 21.07 %	2.17 % 2.39 %
Home & Garden	5178 4872	4016 3742	1048 1022	114 108	77.56 % 76.81 %	20.24 % 20.98 %	2.20 % 2.22 %
Finance	4873 4798	3945 3841	822 859	106 98	80.96 % 80.05 %	16.87 % 17.90 %	2.18 % 2.04 %
Health	5002 4968	4047 4019	849 839	106 110	80.91 % 80.90 %	16.97 % 16.89 %	2.12 % 2.21 %
Pets	4977 5064	3838 3872	1030 1078	109 114	77.11 % 76.46 %	20.70 % 21.29 %	2.19 % 2.25 %
Sport & Fitness	4963 4916	3806 3751	1048 1050	109 115	76.69 % 76.30 %	21.12 % 21.36 %	2.20 % 2.34 %
Job & Career	4852 4828	3636 3629	1105 1090	111 109	74.94 % 75.17 %	22.77 % 22.58 %	2.29 % 2.26 %
Dating	5111 4994	3738 3652	1255 1221	118 121	73.14 % 73.13 %	24.55 % 24.45 %	2.31 % 2.42 %
Other	5096 4853	3978 3797	1017 947	101 109	78.06 % 78.24 %	19.96 % 19.51 %	1.98 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4718	3553 3470	1132 1133	105 115	74.18 % 73.55 %	23.63 % 24.01 %	2.19 % 2.44 %
Outlook Mail	4743 4652	3572 3502	1057 1038	114 112	75.31 % 75.28 %	22.29 % 22.31 %	2.40 % 2.41 %
Yahoo Mail	4586 4641	3496 3548	988 985	102 108	76.23 % 76.45 %	21.54 % 21.22 %	2.22 % 2.33 %
AOL Mail	4706 4789	3619 3647	993 1028	94 114	76.90 % 76.15 %	21.10 % 21.47 %	2.00 % 2.38 %
Mail.com	4620 4609	3672 3613	847 901	101 95	79.48 % 78.39 %	18.33 % 19.55 %	2.19 % 2.06 %
Yandex Mail	4748 4777	3617 3631	1036 1033	95 113	76.18 % 76.01 %	21.82 % 21.62 %	2.00 % 2.37 %
GMX Mail	4482 4588	3378 3487	1013 999	91 102	75.37 % 76.00 %	22.60 % 21.77 %	2.03 % 2.22 %
Zoho Mail	4559 4524	3589 3504	879 920	91 100	78.72 % 77.45 %	19.28 % 20.34 %	2.00 % 2.21 %
ProtonMail	4650 4578	3662 3638	890 839	98 101	78.75 % 79.47 %	19.14 % 18.33 %	2.11 % 2.21 %
Custom Mail	4701 4531	3760 3641	845 787	96 103	79.98 % 80.36 %	17.97 % 17.37 %	2.04 % 2.27 %
iCloud Mail	4800 4482	3568 3315	1131 1068	101 99	74.33 % 73.96 %	23.56 % 23.83 %	2.10 % 2.21 %
Tuta	4661 4533	3727 3592	835 840	99 101	79.96 % 79.24 %	17.91 % 18.53 %	2.12 % 2.23 %
Juno.com	4723 4441	3786 3492	837 848	100 101	80.16 % 78.63 %	17.72 % 19.09 %	2.12 % 2.27 %
Mailfence	4816 4476	3860 3519	845 864	111 93	80.15 % 78.62 %	17.55 % 19.30 %	2.30 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.