ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.318	50.260 50.377	12.859 12.086	1.579 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 79.56 %	20.03 % 19.09 %	2.46 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4783	3874 3791	1011 902	114 100	78.25 % 79.26 %	20.42 % 18.86 %	2.30 % 2.09 %
Elektronics	5094 4905	4013 3933	996 904	132 102	78.78 % 80.18 %	19.55 % 18.43 %	2.59 % 2.08 %
Entertainment	4910 4998	3786 3975	1022 980	121 101	77.11 % 79.53 %	20.81 % 19.61 %	2.46 % 2.02 %
Cosmetics & Beauty	4874 4737	3881 3770	942 882	105 116	79.63 % 79.59 %	19.33 % 18.62 %	2.15 % 2.45 %
Food & Drink	4902 4617	3803 3647	1023 912	129 95	77.58 % 78.99 %	20.87 % 19.75 %	2.63 % 2.06 %
Home & Garden	4947 4836	3889 3828	987 944	122 116	78.61 % 79.16 %	19.95 % 19.52 %	2.47 % 2.40 %
Finance	4991 4687	4011 3831	897 785	126 99	80.36 % 81.74 %	17.97 % 16.75 %	2.52 % 2.11 %
Health	4860 5034	3908 4112	863 854	118 109	80.41 % 81.68 %	17.76 % 16.96 %	2.43 % 2.17 %
Pets	4958 4993	3891 3976	989 962	120 111	78.48 % 79.63 %	19.95 % 19.27 %	2.42 % 2.22 %
Sport & Fitness	4987 4969	3861 3933	1040 953	122 107	77.42 % 79.15 %	20.85 % 19.18 %	2.45 % 2.15 %
Job & Career	4687 5014	3577 3909	995 1040	122 115	76.32 % 77.96 %	21.23 % 20.74 %	2.60 % 2.29 %
Dating	5023 4912	3798 3761	1120 1093	131 117	75.61 % 76.57 %	22.30 % 22.25 %	2.61 % 2.38 %
Other	5030 4833	3968 3911	974 875	117 105	78.89 % 80.92 %	19.36 % 18.10 %	2.33 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4582	3629 3539	1076 991	119 114	75.97 % 77.24 %	22.52 % 21.63 %	2.49 % 2.49 %
Outlook Mail	4721 4660	3675 3641	961 978	118 99	77.84 % 78.13 %	20.36 % 20.99 %	2.50 % 2.12 %
Yahoo Mail	4661 4753	3585 3765	967 927	113 111	76.91 % 79.21 %	20.75 % 19.50 %	2.42 % 2.34 %
AOL Mail	4675 4566	3632 3627	977 882	111 100	77.69 % 79.43 %	20.90 % 19.32 %	2.37 % 2.19 %
Mail.com	4764 4696	3710 3790	955 847	127 97	77.88 % 80.71 %	20.05 % 18.04 %	2.67 % 2.07 %
Yandex Mail	4885 4585	3791 3632	1023 904	121 101	77.60 % 79.21 %	20.94 % 19.72 %	2.48 % 2.20 %
GMX Mail	4541 4760	3491 3773	963 937	110 107	76.88 % 79.26 %	21.21 % 19.68 %	2.42 % 2.25 %
Zoho Mail	4673 4625	3722 3700	895 857	107 95	79.65 % 80.00 %	19.15 % 18.53 %	2.29 % 2.05 %
ProtonMail	4783 4507	3795 3646	900 787	113 97	79.34 % 80.90 %	18.82 % 17.46 %	2.36 % 2.15 %
Custom Mail	4654 4804	3765 3904	844 846	116 106	80.90 % 81.27 %	18.13 % 17.61 %	2.49 % 2.21 %
iCloud Mail	4830 4565	3672 3542	1054 943	119 103	76.02 % 77.59 %	21.82 % 20.66 %	2.46 % 2.26 %
Tuta	4510 4525	3624 3641	822 803	108 99	80.35 % 80.46 %	18.23 % 17.75 %	2.39 % 2.19 %
Juno.com	4579 4631	3683 3746	827 817	117 103	80.43 % 80.89 %	18.06 % 17.64 %	2.56 % 2.22 %
Mailfence	3161 3059	2486 2431	595 567	80 61	78.65 % 79.47 %	18.82 % 18.54 %	2.53 % 1.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.