ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 64.767	50.321 50.335	13.784 13.133	1.569 1.299

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.72 %	20.99 % 20.28 %	2.39 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 4817	3899 3743	1082 984	111 90	76.57 % 77.70 %	21.25 % 20.43 %	2.18 % 1.87 %
Elektronics	5052 5044	3906 3967	1023 980	123 97	77.32 % 78.65 %	20.25 % 19.43 %	2.43 % 1.92 %
Entertainment	5004 5093	3792 3959	1089 1037	123 97	75.78 % 77.73 %	21.76 % 20.36 %	2.46 % 1.90 %
Cosmetics & Beauty	4999 4928	3896 3823	1002 994	101 111	77.94 % 77.58 %	20.04 % 20.17 %	2.02 % 2.25 %
Food & Drink	5097 4971	3877 3835	1098 1039	122 97	76.06 % 77.15 %	21.54 % 20.90 %	2.39 % 1.95 %
Home & Garden	5151 4860	3960 3751	1062 1008	129 101	76.88 % 77.18 %	20.62 % 20.74 %	2.50 % 2.08 %
Finance	5047 4863	4025 3923	899 850	123 90	79.75 % 80.67 %	17.81 % 17.48 %	2.44 % 1.85 %
Health	5064 5070	4051 4102	890 870	123 98	80.00 % 80.91 %	17.58 % 17.16 %	2.43 % 1.93 %
Pets	5098 5092	3886 3947	1086 1037	126 108	76.23 % 77.51 %	21.30 % 20.37 %	2.47 % 2.12 %
Sport & Fitness	5065 5019	3832 3859	1110 1061	123 99	75.66 % 76.89 %	21.92 % 21.14 %	2.43 % 1.97 %
Job & Career	4843 5019	3579 3801	1141 1115	123 103	73.90 % 75.73 %	23.56 % 22.22 %	2.54 % 2.05 %
Dating	5021 5066	3636 3725	1257 1231	128 110	72.42 % 73.53 %	25.03 % 24.30 %	2.55 % 2.17 %
Other	5141 4925	3982 3900	1045 927	114 98	77.46 % 79.19 %	20.33 % 18.82 %	2.22 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4705	3488 3484	1167 1116	117 105	73.09 % 74.05 %	24.46 % 23.72 %	2.45 % 2.23 %
Outlook Mail	4619 4682	3475 3528	1026 1067	118 87	75.23 % 75.35 %	22.21 % 22.79 %	2.55 % 1.86 %
Yahoo Mail	4748 4750	3581 3659	1050 994	117 97	75.42 % 77.03 %	22.11 % 20.93 %	2.46 % 2.04 %
AOL Mail	4685 4614	3557 3543	1019 975	109 96	75.92 % 76.79 %	21.75 % 21.13 %	2.33 % 2.08 %
Mail.com	4731 4654	3651 3682	960 882	120 90	77.17 % 79.11 %	20.29 % 18.95 %	2.54 % 1.93 %
Yandex Mail	4820 4758	3641 3652	1072 1014	107 92	75.54 % 76.75 %	22.24 % 21.31 %	2.22 % 1.93 %
GMX Mail	4578 4704	3401 3605	1069 1004	108 95	74.29 % 76.64 %	23.35 % 21.34 %	2.36 % 2.02 %
Zoho Mail	4692 4650	3661 3644	924 912	107 94	78.03 % 78.37 %	19.69 % 19.61 %	2.28 % 2.02 %
ProtonMail	4727 4425	3684 3550	932 787	111 88	77.94 % 80.23 %	19.72 % 17.79 %	2.35 % 1.99 %
Custom Mail	4574 4638	3622 3743	842 804	110 91	79.19 % 80.70 %	18.41 % 17.34 %	2.40 % 1.96 %
iCloud Mail	4720 4496	3464 3360	1143 1045	113 91	73.39 % 74.73 %	24.22 % 23.24 %	2.39 % 2.02 %
Tuta	4564 4555	3620 3614	840 852	104 89	79.32 % 79.34 %	18.40 % 18.70 %	2.28 % 1.95 %
Juno.com	4622 4497	3659 3583	854 819	109 95	79.16 % 79.68 %	18.48 % 18.21 %	2.36 % 2.11 %
Mailfence	4822 4639	3817 3688	886 862	119 89	79.16 % 79.50 %	18.37 % 18.58 %	2.47 % 1.92 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.