ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 75.185	58.741 57.581	15.803 15.855	1.712 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 76.59 %	20.72 % 21.09 %	2.25 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5837	4606 4437	1217 1273	125 127	77.44 % 76.02 %	20.46 % 21.81 %	2.10 % 2.18 %
Elektronics	5701 6010	4433 4600	1141 1268	127 142	77.76 % 76.54 %	20.01 % 21.10 %	2.23 % 2.36 %
Entertainment	5863 5923	4479 4570	1246 1217	138 136	76.39 % 77.16 %	21.25 % 20.55 %	2.35 % 2.30 %
Cosmetics & Beauty	6033 5687	4658 4350	1250 1193	125 144	77.21 % 76.49 %	20.72 % 20.98 %	2.07 % 2.53 %
Food & Drink	5901 5844	4545 4458	1226 1250	130 136	77.02 % 76.28 %	20.78 % 21.39 %	2.20 % 2.33 %
Home & Garden	5979 5734	4621 4384	1221 1217	137 133	77.29 % 76.46 %	20.42 % 21.22 %	2.29 % 2.32 %
Finance	5659 5731	4556 4565	975 1041	128 125	80.51 % 79.65 %	17.23 % 18.16 %	2.26 % 2.18 %
Health	5857 5818	4713 4653	1016 1037	128 128	80.47 % 79.98 %	17.35 % 17.82 %	2.19 % 2.20 %
Pets	5843 5837	4462 4437	1246 1262	135 138	76.36 % 76.02 %	21.32 % 21.62 %	2.31 % 2.36 %
Sport & Fitness	5769 5733	4392 4345	1249 1246	128 142	76.13 % 75.79 %	21.65 % 21.73 %	2.22 % 2.48 %
Job & Career	5803 5747	4304 4281	1358 1338	141 128	74.17 % 74.49 %	23.40 % 23.28 %	2.43 % 2.23 %
Dating	5967 5685	4336 4108	1491 1437	140 140	72.67 % 72.26 %	24.99 % 25.28 %	2.35 % 2.46 %
Other	5933 5599	4636 4393	1167 1076	130 130	78.14 % 78.46 %	19.67 % 19.22 %	2.19 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5574	4081 4050	1346 1380	128 144	73.47 % 72.66 %	24.23 % 24.76 %	2.30 % 2.58 %
Outlook Mail	5486 5462	4103 4073	1253 1255	130 134	74.79 % 74.57 %	22.84 % 22.98 %	2.37 % 2.45 %
Yahoo Mail	5340 5304	4044 4022	1176 1159	120 123	75.73 % 75.83 %	22.02 % 21.85 %	2.25 % 2.32 %
AOL Mail	5514 5594	4235 4257	1159 1204	120 133	76.80 % 76.10 %	21.02 % 21.52 %	2.18 % 2.38 %
Mail.com	5482 5286	4310 4095	1055 1078	117 113	78.62 % 77.47 %	19.24 % 20.39 %	2.13 % 2.14 %
Yandex Mail	5429 5635	4109 4238	1204 1265	116 132	75.69 % 75.21 %	22.18 % 22.45 %	2.14 % 2.34 %
GMX Mail	5282 5294	3956 3973	1210 1202	116 119	74.90 % 75.05 %	22.91 % 22.70 %	2.20 % 2.25 %
Zoho Mail	5304 5421	4163 4174	1022 1119	119 128	78.49 % 77.00 %	19.27 % 20.64 %	2.24 % 2.36 %
ProtonMail	5418 5263	4235 4160	1062 984	121 119	78.17 % 79.04 %	19.60 % 18.70 %	2.23 % 2.26 %
Custom Mail	5498 5237	4383 4196	992 917	123 124	79.72 % 80.12 %	18.04 % 17.51 %	2.24 % 2.37 %
iCloud Mail	5563 5332	4116 3931	1322 1287	125 114	73.99 % 73.72 %	23.76 % 24.14 %	2.25 % 2.14 %
Tuta	5434 5336	4315 4216	999 998	120 122	79.41 % 79.01 %	18.38 % 18.70 %	2.21 % 2.29 %
Juno.com	5417 5160	4315 4059	982 976	120 125	79.66 % 78.66 %	18.13 % 18.91 %	2.22 % 2.42 %
Mailfence	5534 5287	4376 4137	1021 1031	137 119	79.07 % 78.25 %	18.45 % 19.50 %	2.48 % 2.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.