ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 75.551	58.044 58.133	16.148 15.767	1.804 1.651

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.95 %	21.25 % 20.87 %	2.37 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5811	4545 4441	1249 1249	133 121	76.68 % 76.42 %	21.07 % 21.49 %	2.24 % 2.08 %
Elektronics	5700 6039	4400 4639	1166 1255	134 145	77.19 % 76.82 %	20.46 % 20.78 %	2.35 % 2.40 %
Entertainment	5782 5903	4399 4574	1244 1203	139 126	76.08 % 77.49 %	21.52 % 20.38 %	2.40 % 2.13 %
Cosmetics & Beauty	6078 5801	4643 4452	1293 1216	142 133	76.39 % 76.75 %	21.27 % 20.96 %	2.34 % 2.29 %
Food & Drink	5845 5889	4459 4505	1252 1258	134 126	76.29 % 76.50 %	21.42 % 21.36 %	2.29 % 2.14 %
Home & Garden	5863 5754	4483 4435	1239 1199	141 120	76.46 % 77.08 %	21.13 % 20.84 %	2.40 % 2.09 %
Finance	5756 5792	4596 4635	1017 1035	143 122	79.85 % 80.02 %	17.67 % 17.87 %	2.48 % 2.11 %
Health	5689 5759	4541 4621	1022 1015	126 123	79.82 % 80.24 %	17.96 % 17.62 %	2.21 % 2.14 %
Pets	5879 5948	4455 4551	1285 1266	139 131	75.78 % 76.51 %	21.86 % 21.28 %	2.36 % 2.20 %
Sport & Fitness	5831 5636	4427 4297	1266 1209	138 130	75.92 % 76.24 %	21.71 % 21.45 %	2.37 % 2.31 %
Job & Career	5813 5765	4284 4326	1383 1323	146 116	73.70 % 75.04 %	23.79 % 22.95 %	2.51 % 2.01 %
Dating	5955 5826	4267 4229	1539 1464	149 133	71.65 % 72.59 %	25.84 % 25.13 %	2.50 % 2.28 %
Other	5878 5628	4545 4428	1193 1075	140 125	77.32 % 78.68 %	20.30 % 19.10 %	2.38 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5598	4001 4089	1364 1378	132 131	72.79 % 73.04 %	24.81 % 24.62 %	2.40 % 2.34 %
Outlook Mail	5437 5540	4014 4155	1292 1260	131 125	73.83 % 75.00 %	23.76 % 22.74 %	2.41 % 2.26 %
Yahoo Mail	5457 5379	4103 4103	1225 1165	129 111	75.19 % 76.28 %	22.45 % 21.66 %	2.36 % 2.06 %
AOL Mail	5524 5582	4217 4278	1174 1178	133 126	76.34 % 76.64 %	21.25 % 21.10 %	2.41 % 2.26 %
Mail.com	5527 5366	4311 4162	1090 1093	126 111	78.00 % 77.56 %	19.72 % 20.37 %	2.28 % 2.07 %
Yandex Mail	5404 5451	4054 4130	1226 1196	124 125	75.02 % 75.77 %	22.69 % 21.94 %	2.29 % 2.29 %
GMX Mail	5198 5369	3861 4035	1214 1222	123 112	74.28 % 75.15 %	23.36 % 22.76 %	2.37 % 2.09 %
Zoho Mail	5307 5412	4119 4185	1060 1103	128 124	77.61 % 77.33 %	19.97 % 20.38 %	2.41 % 2.29 %
ProtonMail	5495 5363	4266 4265	1100 990	129 108	77.63 % 79.53 %	20.02 % 18.46 %	2.35 % 2.01 %
Custom Mail	5522 5238	4365 4218	1022 905	135 115	79.05 % 80.53 %	18.51 % 17.28 %	2.44 % 2.20 %
iCloud Mail	5492 5364	4015 3961	1349 1294	128 109	73.11 % 73.84 %	24.56 % 24.12 %	2.33 % 2.03 %
Tuta	5287 5381	4168 4269	998 994	121 118	78.83 % 79.33 %	18.88 % 18.47 %	2.29 % 2.19 %
Juno.com	5453 5132	4310 4047	1014 963	129 122	79.04 % 78.86 %	18.60 % 18.76 %	2.37 % 2.38 %
Mailfence	5396 5376	4240 4236	1020 1026	136 114	78.58 % 78.79 %	18.90 % 19.08 %	2.52 % 2.12 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.