ActiveCampaign and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 62.804	372.303 50.873	71.546 9.435	12.238 2.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 81.00 %	15.69 % 15.02 %	2.68 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 4783	29019 3983	4406 634	804 166	84.78 % 83.27 %	12.87 % 13.26 %	2.35 % 3.47 %
Elektronics	35137 4864	28963 4018	5280 684	894 162	82.43 % 82.61 %	15.03 % 14.06 %	2.54 % 3.33 %
Entertainment	34506 4822	28125 3907	5468 725	913 190	81.51 % 81.02 %	15.85 % 15.04 %	2.65 % 3.94 %
Cosmetics & Beauty	34911 4810	28466 3866	5505 728	940 216	81.54 % 80.37 %	15.77 % 15.14 %	2.69 % 4.49 %
Food & Drink	34614 4848	29311 4045	4482 630	821 173	84.68 % 83.44 %	12.95 % 13.00 %	2.37 % 3.57 %
Home & Garden	35529 4844	30006 4041	4712 639	811 164	84.45 % 83.42 %	13.26 % 13.19 %	2.28 % 3.39 %
Finance	35291 4868	27664 3817	6573 829	1054 222	78.39 % 78.41 %	18.63 % 17.03 %	2.99 % 4.56 %
Health	35086 4846	27819 3857	6278 779	989 210	79.29 % 79.59 %	17.89 % 16.08 %	2.82 % 4.33 %
Pets	35519 4815	29747 3967	4908 685	864 163	83.75 % 82.39 %	13.82 % 14.23 %	2.43 % 3.39 %
Sport & Fitness	35298 4820	28364 3845	5896 770	1038 205	80.36 % 79.77 %	16.70 % 15.98 %	2.94 % 4.25 %
Job & Career	35521 4785	28240 3758	6196 814	1085 213	79.50 % 78.54 %	17.44 % 17.01 %	3.05 % 4.45 %
Dating	34973 4765	26959 3712	6913 823	1101 230	77.09 % 77.90 %	19.77 % 17.27 %	3.15 % 4.83 %
Other	35473 4934	29620 4057	4929 695	924 182	83.50 % 82.23 %	13.90 % 14.09 %	2.60 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 4834	34886 3631	8471 952	1398 251	77.95 % 75.11 %	18.93 % 19.69 %	3.12 % 5.19 %
Outlook Mail	44082 4990	34804 3959	8040 828	1238 203	78.95 % 79.34 %	18.24 % 16.59 %	2.81 % 4.07 %
Yahoo Mail	43784 4777	35661 3866	6912 741	1211 170	81.45 % 80.93 %	15.79 % 15.51 %	2.77 % 3.56 %
AOL Mail	44372 4886	36005 3928	7117 750	1250 208	81.14 % 80.39 %	16.04 % 15.35 %	2.82 % 4.26 %
Mail.com	44349 4941	36567 4019	6642 721	1140 201	82.45 % 81.34 %	14.98 % 14.59 %	2.57 % 4.07 %
Yandex Mail	44084 4829	35240 3811	7552 799	1292 219	79.94 % 78.92 %	17.13 % 16.55 %	2.93 % 4.54 %
GMX Mail	43762 4774	36035 3957	6690 647	1037 170	82.34 % 82.89 %	15.29 % 13.55 %	2.37 % 3.56 %
Zoho Mail	44586 4781	37101 3971	6399 637	1086 173	83.21 % 83.06 %	14.35 % 13.32 %	2.44 % 3.62 %
ProtonMail	44435 4804	37038 4031	6300 599	1097 174	83.35 % 83.91 %	14.18 % 12.47 %	2.47 % 3.62 %
Custom Mail	43691 4890	36930 4092	5748 629	1013 169	84.53 % 83.68 %	13.16 % 12.86 %	2.32 % 3.46 %
iCloud Mail	4644 4824	3738 3692	711 899	195 233	80.49 % 76.53 %	15.31 % 18.64 %	4.20 % 4.83 %
Tuta	4718 4686	4072 3893	495 630	151 163	86.31 % 83.08 %	10.49 % 13.44 %	3.20 % 3.48 %
Juno.com	4825 4788	4226 4023	469 603	130 162	87.59 % 84.02 %	9.72 % 12.59 %	2.69 % 3.38 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.