ActiveCampaign and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 44.825	357.292 36.495	69.479 6.591	11.672 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 81.42 %	15.85 % 14.70 %	2.66 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 3418	27858 2857	4273 444	760 117	84.70 % 83.59 %	12.99 % 12.99 %	2.31 % 3.42 %
Elektronics	33773 3478	27792 2890	5130 477	851 111	82.29 % 83.09 %	15.19 % 13.71 %	2.52 % 3.19 %
Entertainment	33133 3429	26952 2793	5304 507	877 129	81.34 % 81.45 %	16.01 % 14.79 %	2.65 % 3.76 %
Cosmetics & Beauty	33616 3395	27354 2747	5355 502	907 146	81.37 % 80.91 %	15.93 % 14.79 %	2.70 % 4.30 %
Food & Drink	33295 3450	28152 2894	4352 435	791 121	84.55 % 83.88 %	13.07 % 12.61 %	2.38 % 3.51 %
Home & Garden	34189 3451	28836 2896	4581 447	772 108	84.34 % 83.92 %	13.40 % 12.95 %	2.26 % 3.13 %
Finance	33913 3549	26517 2798	6382 593	1014 158	78.19 % 78.84 %	18.82 % 16.71 %	2.99 % 4.45 %
Health	33706 3497	26659 2786	6101 554	946 157	79.09 % 79.67 %	18.10 % 15.84 %	2.81 % 4.49 %
Pets	34118 3396	28540 2815	4758 468	820 113	83.65 % 82.89 %	13.95 % 13.78 %	2.40 % 3.33 %
Sport & Fitness	33838 3395	27140 2727	5710 530	988 138	80.21 % 80.32 %	16.87 % 15.61 %	2.92 % 4.06 %
Job & Career	34243 3468	27182 2741	6026 579	1035 148	79.38 % 79.04 %	17.60 % 16.70 %	3.02 % 4.27 %
Dating	33613 3395	25854 2665	6723 573	1036 157	76.92 % 78.50 %	20.00 % 16.88 %	3.08 % 4.62 %
Other	34115 3504	28456 2886	4784 482	875 136	83.41 % 82.36 %	14.02 % 13.76 %	2.56 % 3.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 3398	33783 2565	8244 660	1336 173	77.91 % 75.49 %	19.01 % 19.42 %	3.08 % 5.09 %
Outlook Mail	42674 3567	33614 2834	7859 582	1201 151	78.77 % 79.45 %	18.42 % 16.32 %	2.81 % 4.23 %
Yahoo Mail	42411 3372	34487 2738	6751 509	1173 125	81.32 % 81.20 %	15.92 % 15.09 %	2.77 % 3.71 %
AOL Mail	43021 3447	34856 2780	6955 522	1210 145	81.02 % 80.65 %	16.17 % 15.14 %	2.81 % 4.21 %
Mail.com	43000 3544	35412 2907	6490 503	1098 134	82.35 % 82.03 %	15.09 % 14.19 %	2.55 % 3.78 %
Yandex Mail	42689 3374	34080 2686	7368 550	1241 138	79.83 % 79.61 %	17.26 % 16.30 %	2.91 % 4.09 %
GMX Mail	42372 3456	34837 2871	6546 459	989 126	82.22 % 83.07 %	15.45 % 13.28 %	2.33 % 3.65 %
Zoho Mail	43274 3403	35962 2830	6265 441	1047 132	83.10 % 83.16 %	14.48 % 12.96 %	2.42 % 3.88 %
ProtonMail	43071 3442	35850 2904	6171 419	1050 119	83.23 % 84.37 %	14.33 % 12.17 %	2.44 % 3.46 %
Custom Mail	42357 3528	35756 2974	5623 442	978 112	84.42 % 84.30 %	13.28 % 12.53 %	2.31 % 3.17 %
iCloud Mail	3329 3495	2679 2690	508 642	142 163	80.47 % 76.97 %	15.26 % 18.37 %	4.27 % 4.66 %
Tuta	3430 3355	2959 2805	362 440	109 110	86.27 % 83.61 %	10.55 % 13.11 %	3.18 % 3.28 %
Juno.com	3452 3444	3017 2911	337 422	98 111	87.40 % 84.52 %	9.76 % 12.25 %	2.84 % 3.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.