ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 75.657	58.632 58.161	15.921 15.843	1.693 1.653

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.87 %	20.88 % 20.94 %	2.22 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5903	4661 4509	1256 1275	131 119	77.07 % 76.38 %	20.77 % 21.60 %	2.17 % 2.02 %
Elektronics	5818 5971	4526 4588	1167 1243	125 140	77.79 % 76.84 %	20.06 % 20.82 %	2.15 % 2.34 %
Entertainment	5749 5858	4396 4522	1224 1206	129 130	76.47 % 77.19 %	21.29 % 20.59 %	2.24 % 2.22 %
Cosmetics & Beauty	6089 5731	4680 4404	1273 1194	136 133	76.86 % 76.85 %	20.91 % 20.83 %	2.23 % 2.32 %
Food & Drink	5809 5950	4459 4562	1224 1268	126 120	76.76 % 76.67 %	21.07 % 21.31 %	2.17 % 2.02 %
Home & Garden	5785 5800	4444 4435	1218 1249	123 116	76.82 % 76.47 %	21.05 % 21.53 %	2.13 % 2.00 %
Finance	5829 5718	4682 4583	1011 1005	136 130	80.32 % 80.15 %	17.34 % 17.58 %	2.33 % 2.27 %
Health	5680 5773	4544 4626	1012 1020	124 127	80.00 % 80.13 %	17.82 % 17.67 %	2.18 % 2.20 %
Pets	5845 5906	4487 4501	1233 1276	125 129	76.77 % 76.21 %	21.09 % 21.61 %	2.14 % 2.18 %
Sport & Fitness	5893 5507	4522 4210	1243 1164	128 133	76.74 % 76.45 %	21.09 % 21.14 %	2.17 % 2.42 %
Job & Career	5760 5898	4272 4429	1350 1353	138 116	74.17 % 75.09 %	23.44 % 22.94 %	2.40 % 1.97 %
Dating	6089 5947	4399 4304	1552 1506	138 137	72.25 % 72.37 %	25.49 % 25.32 %	2.27 % 2.30 %
Other	5852 5695	4560 4488	1158 1084	134 123	77.92 % 78.81 %	19.79 % 19.03 %	2.29 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5532	3964 4030	1347 1375	127 127	72.89 % 72.85 %	24.77 % 24.86 %	2.34 % 2.30 %
Outlook Mail	5533 5474	4134 4097	1281 1251	118 126	74.72 % 74.84 %	23.15 % 22.85 %	2.13 % 2.30 %
Yahoo Mail	5511 5396	4194 4115	1189 1168	128 113	76.10 % 76.26 %	21.58 % 21.65 %	2.32 % 2.09 %
AOL Mail	5526 5501	4228 4199	1172 1176	126 126	76.51 % 76.33 %	21.21 % 21.38 %	2.28 % 2.29 %
Mail.com	5610 5440	4397 4213	1092 1111	121 116	78.38 % 77.44 %	19.47 % 20.42 %	2.16 % 2.13 %
Yandex Mail	5450 5434	4125 4130	1206 1180	119 124	75.69 % 76.00 %	22.13 % 21.72 %	2.18 % 2.28 %
GMX Mail	5265 5390	3953 4043	1193 1234	119 113	75.08 % 75.01 %	22.66 % 22.89 %	2.26 % 2.10 %
Zoho Mail	5341 5419	4177 4195	1041 1107	123 117	78.21 % 77.41 %	19.49 % 20.43 %	2.30 % 2.16 %
ProtonMail	5420 5447	4235 4327	1068 1010	117 110	78.14 % 79.44 %	19.70 % 18.54 %	2.16 % 2.02 %
Custom Mail	5529 5294	4413 4252	994 921	122 121	79.82 % 80.32 %	17.98 % 17.40 %	2.21 % 2.29 %
iCloud Mail	5548 5411	4073 4002	1355 1299	120 110	73.41 % 73.96 %	24.42 % 24.01 %	2.16 % 2.03 %
Tuta	5297 5421	4211 4282	976 1018	110 121	79.50 % 78.99 %	18.43 % 18.78 %	2.08 % 2.23 %
Juno.com	5392 5167	4287 4064	987 983	118 120	79.51 % 78.65 %	18.30 % 19.02 %	2.19 % 2.32 %
Mailfence	5386 5331	4241 4212	1020 1010	125 109	78.74 % 79.01 %	18.94 % 18.95 %	2.32 % 2.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.