ActiveCampaign and mailtrap Email Deliverability Comparison

ActiveCampaign

mailtrap

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 64.136	50.460 49.496	13.735 13.214	1.503 1.426

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 77.17 %	20.91 % 20.60 %	2.29 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 4940	3985 3791	1073 1042	108 107	77.14 % 76.74 %	20.77 % 21.09 %	2.09 % 2.17 %
Elektronics	4926 5186	3823 3998	990 1069	113 119	77.61 % 77.09 %	20.10 % 20.61 %	2.29 % 2.29 %
Entertainment	5061 5106	3874 3964	1068 1030	119 112	76.55 % 77.63 %	21.10 % 20.17 %	2.35 % 2.19 %
Cosmetics & Beauty	5149 4814	3971 3704	1068 994	110 116	77.12 % 76.94 %	20.74 % 20.65 %	2.14 % 2.41 %
Food & Drink	5103 4943	3929 3809	1060 1022	114 112	76.99 % 77.06 %	20.77 % 20.68 %	2.23 % 2.27 %
Home & Garden	5195 4852	3997 3732	1077 1013	121 107	76.94 % 76.92 %	20.73 % 20.88 %	2.33 % 2.21 %
Finance	4834 4958	3876 3966	848 893	110 99	80.18 % 79.99 %	17.54 % 18.01 %	2.28 % 2.00 %
Health	5070 4960	4071 4002	886 855	113 103	80.30 % 80.69 %	17.48 % 17.24 %	2.23 % 2.08 %
Pets	5034 5020	3824 3857	1091 1053	119 110	75.96 % 76.83 %	21.67 % 20.98 %	2.36 % 2.19 %
Sport & Fitness	4968 4910	3760 3742	1092 1050	116 118	75.68 % 76.21 %	21.98 % 21.38 %	2.33 % 2.40 %
Job & Career	5044 4867	3729 3650	1189 1114	126 103	73.93 % 74.99 %	23.57 % 22.89 %	2.50 % 2.12 %
Dating	5037 4833	3653 3542	1262 1178	122 113	72.52 % 73.29 %	25.05 % 24.37 %	2.42 % 2.34 %
Other	5111 4747	3968 3739	1031 901	112 107	77.64 % 78.77 %	20.17 % 18.98 %	2.19 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4712	3540 3466	1172 1129	114 117	73.35 % 73.56 %	24.29 % 23.96 %	2.36 % 2.48 %
Outlook Mail	4746 4643	3532 3482	1097 1050	117 111	74.42 % 74.99 %	23.11 % 22.61 %	2.47 % 2.39 %
Yahoo Mail	4525 4550	3415 3485	1005 965	105 100	75.47 % 76.59 %	22.21 % 21.21 %	2.32 % 2.20 %
AOL Mail	4742 4714	3626 3619	1012 986	104 109	76.47 % 76.77 %	21.34 % 20.92 %	2.19 % 2.31 %
Mail.com	4707 4518	3690 3528	910 900	107 90	78.39 % 78.09 %	19.33 % 19.92 %	2.27 % 1.99 %
Yandex Mail	4680 4813	3532 3646	1047 1057	101 110	75.47 % 75.75 %	22.37 % 21.96 %	2.16 % 2.29 %
GMX Mail	4495 4500	3358 3404	1037 1000	100 96	74.71 % 75.64 %	23.07 % 22.22 %	2.22 % 2.13 %
Zoho Mail	4548 4566	3554 3545	892 916	102 105	78.14 % 77.64 %	19.61 % 20.06 %	2.24 % 2.30 %
ProtonMail	4720 4557	3672 3626	942 832	106 99	77.80 % 79.57 %	19.96 % 18.26 %	2.25 % 2.17 %
Custom Mail	4727 4515	3759 3635	864 778	104 102	79.52 % 80.51 %	18.28 % 17.23 %	2.20 % 2.26 %
iCloud Mail	4782 4603	3530 3405	1143 1103	109 95	73.82 % 73.97 %	23.90 % 23.96 %	2.28 % 2.06 %
Tuta	4700 4562	3731 3625	865 838	104 99	79.38 % 79.46 %	18.40 % 18.37 %	2.21 % 2.17 %
Juno.com	4660 4367	3702 3461	852 807	106 99	79.44 % 79.25 %	18.28 % 18.48 %	2.27 % 2.27 %
Mailfence	4840 4516	3819 3569	897 853	124 94	78.90 % 79.03 %	18.53 % 18.89 %	2.56 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.