ActiveCampaign and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 71.601	379.785 58.020	72.694 10.738	12.548 2.843

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 81.03 %	15.63 % 15.00 %	2.70 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 5457	29610 4551	4483 723	827 183	84.79 % 83.40 %	12.84 % 13.25 %	2.37 % 3.35 %
Elektronics	35813 5566	29526 4594	5362 781	925 191	82.44 % 82.54 %	14.97 % 14.03 %	2.58 % 3.43 %
Entertainment	35217 5505	28720 4463	5561 825	936 217	81.55 % 81.07 %	15.79 % 14.99 %	2.66 % 3.94 %
Cosmetics & Beauty	35615 5475	29058 4412	5597 829	960 234	81.59 % 80.58 %	15.72 % 15.14 %	2.70 % 4.27 %
Food & Drink	35286 5593	29884 4660	4556 728	846 205	84.69 % 83.32 %	12.91 % 13.02 %	2.40 % 3.67 %
Home & Garden	36238 5480	30618 4574	4789 720	831 186	84.49 % 83.47 %	13.22 % 13.14 %	2.29 % 3.39 %
Finance	35962 5521	28207 4333	6672 939	1083 249	78.44 % 78.48 %	18.55 % 17.01 %	3.01 % 4.51 %
Health	35776 5505	28381 4381	6375 883	1020 241	79.33 % 79.58 %	17.82 % 16.04 %	2.85 % 4.38 %
Pets	36223 5527	30348 4554	4990 786	885 187	83.78 % 82.40 %	13.78 % 14.22 %	2.44 % 3.38 %
Sport & Fitness	35976 5435	28935 4348	5988 863	1053 224	80.43 % 80.00 %	16.64 % 15.88 %	2.93 % 4.12 %
Job & Career	36201 5437	28789 4263	6296 925	1116 249	79.53 % 78.41 %	17.39 % 17.01 %	3.08 % 4.58 %
Dating	35637 5446	27499 4241	7015 941	1123 264	77.16 % 77.87 %	19.68 % 17.28 %	3.15 % 4.85 %
Other	36163 5654	30210 4646	5010 795	943 213	83.54 % 82.17 %	13.85 % 14.06 %	2.61 % 3.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 5503	35482 4144	8601 1081	1431 278	77.96 % 75.30 %	18.90 % 19.64 %	3.14 % 5.05 %
Outlook Mail	44764 5628	35356 4473	8138 932	1270 223	78.98 % 79.48 %	18.18 % 16.56 %	2.84 % 3.96 %
Yahoo Mail	44497 5432	36254 4387	7008 843	1235 202	81.48 % 80.76 %	15.75 % 15.52 %	2.78 % 3.72 %
AOL Mail	45052 5567	36571 4468	7207 854	1274 245	81.18 % 80.26 %	16.00 % 15.34 %	2.83 % 4.40 %
Mail.com	45024 5625	37138 4581	6722 818	1164 226	82.48 % 81.44 %	14.93 % 14.54 %	2.59 % 4.02 %
Yandex Mail	44812 5488	35834 4338	7660 904	1318 246	79.97 % 79.05 %	17.09 % 16.47 %	2.94 % 4.48 %
GMX Mail	44448 5478	36620 4540	6770 742	1058 196	82.39 % 82.88 %	15.23 % 13.55 %	2.38 % 3.58 %
Zoho Mail	45205 5461	37632 4536	6466 729	1107 196	83.25 % 83.06 %	14.30 % 13.35 %	2.45 % 3.59 %
ProtonMail	45101 5492	37621 4608	6368 687	1112 197	83.42 % 83.90 %	14.12 % 12.51 %	2.47 % 3.59 %
Custom Mail	44396 5591	37542 4682	5820 718	1034 191	84.56 % 83.74 %	13.11 % 12.84 %	2.33 % 3.42 %
iCloud Mail	5347 5465	4302 4178	824 1017	221 270	80.46 % 76.45 %	15.41 % 18.61 %	4.13 % 4.94 %
Tuta	5366 5393	4623 4483	571 724	172 186	86.15 % 83.13 %	10.64 % 13.42 %	3.21 % 3.45 %
Juno.com	5501 5478	4810 4602	539 689	152 187	87.44 % 84.01 %	9.80 % 12.58 %	2.76 % 3.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.