ActiveCampaign and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 9.079	327.272 7.346	65.254 1.343	10.506 390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 80.91 %	16.19 % 14.79 %	2.61 % 4.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 717	25471 600	4003 93	680 24	84.47 % 83.68 %	13.28 % 12.97 %	2.26 % 3.35 %
Elektronics	31068 649	25463 542	4831 88	774 19	81.96 % 83.51 %	15.55 % 13.56 %	2.49 % 2.93 %
Entertainment	30443 717	24669 584	4977 103	797 30	81.03 % 81.45 %	16.35 % 14.37 %	2.62 % 4.18 %
Cosmetics & Beauty	30878 661	25019 532	5032 97	827 32	81.03 % 80.48 %	16.30 % 14.67 %	2.68 % 4.84 %
Food & Drink	30554 735	25764 612	4083 91	707 32	84.32 % 83.27 %	13.36 % 12.38 %	2.31 % 4.35 %
Home & Garden	31512 719	26501 599	4319 95	692 25	84.10 % 83.31 %	13.71 % 13.21 %	2.20 % 3.48 %
Finance	31241 727	24329 575	6001 121	911 31	77.88 % 79.09 %	19.21 % 16.64 %	2.92 % 4.26 %
Health	30981 660	24395 519	5743 105	843 36	78.74 % 78.64 %	18.54 % 15.91 %	2.72 % 5.45 %
Pets	31342 680	26133 556	4456 98	753 26	83.38 % 81.76 %	14.22 % 14.41 %	2.40 % 3.82 %
Sport & Fitness	31096 701	24871 550	5353 112	872 39	79.98 % 78.46 %	17.21 % 15.98 %	2.80 % 5.56 %
Job & Career	31571 776	24984 613	5644 130	943 33	79.14 % 78.99 %	17.88 % 16.75 %	2.99 % 4.25 %
Dating	30780 670	23532 524	6325 117	923 29	76.45 % 78.21 %	20.55 % 17.46 %	3.00 % 4.33 %
Other	31412 667	26141 540	4487 93	784 34	83.22 % 80.96 %	14.28 % 13.94 %	2.50 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 712	31561 533	7790 138	1214 41	77.80 % 74.86 %	19.20 % 19.38 %	2.99 % 5.76 %
Outlook Mail	39929 725	31326 565	7496 123	1107 37	78.45 % 77.93 %	18.77 % 16.97 %	2.77 % 5.10 %
Yahoo Mail	39663 679	32166 557	6410 102	1087 20	81.10 % 82.03 %	16.16 % 15.02 %	2.74 % 2.95 %
AOL Mail	40277 674	32556 536	6615 104	1106 34	80.83 % 79.53 %	16.42 % 15.43 %	2.75 % 5.04 %
Mail.com	40186 697	32996 571	6163 97	1027 29	82.11 % 81.92 %	15.34 % 13.92 %	2.56 % 4.16 %
Yandex Mail	40043 745	31889 582	7011 123	1143 40	79.64 % 78.12 %	17.51 % 16.51 %	2.85 % 5.37 %
GMX Mail	39748 642	32563 539	6275 84	910 19	81.92 % 83.96 %	15.79 % 13.08 %	2.29 % 2.96 %
Zoho Mail	40599 686	33651 569	5985 89	963 28	82.89 % 82.94 %	14.74 % 12.97 %	2.37 % 4.08 %
ProtonMail	40292 687	33427 571	5898 85	967 31	82.96 % 83.11 %	14.64 % 12.37 %	2.40 % 4.51 %
Custom Mail	39652 698	33384 585	5360 90	908 23	84.19 % 83.81 %	13.52 % 12.89 %	2.29 % 3.30 %
iCloud Mail	694 694	558 529	108 126	28 39	80.40 % 76.22 %	15.56 % 18.16 %	4.03 % 5.62 %
Tuta	707 687	604 577	78 88	25 22	85.43 % 83.99 %	11.03 % 12.81 %	3.54 % 3.20 %
Juno.com	677 753	591 632	65 94	21 27	87.30 % 83.93 %	9.60 % 12.48 %	3.10 % 3.59 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.