Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.576 75.996	58.832 58.044	15.933 16.148	1.811 1.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.83 % 76.38 %	20.81 % 21.25 %	2.36 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5878 5927	4475 4545	1267 1249	136 133	76.13 % 76.68 %	21.55 % 21.07 %	2.31 % 2.24 %
Elektronics	5926 5700	4543 4400	1242 1166	141 134	76.66 % 77.19 %	20.96 % 20.46 %	2.38 % 2.35 %
Entertainment	6023 5782	4621 4399	1263 1244	139 139	76.72 % 76.08 %	20.97 % 21.52 %	2.31 % 2.40 %
Cosmetics & Beauty	5837 6078	4530 4643	1176 1293	131 142	77.61 % 76.39 %	20.15 % 21.27 %	2.24 % 2.34 %
Food & Drink	5760 5845	4371 4459	1249 1252	140 134	75.89 % 76.29 %	21.68 % 21.42 %	2.43 % 2.29 %
Home & Garden	5928 5863	4572 4483	1221 1239	135 141	77.13 % 76.46 %	20.60 % 21.13 %	2.28 % 2.40 %
Finance	5874 5756	4721 4596	1008 1017	145 143	80.37 % 79.85 %	17.16 % 17.67 %	2.47 % 2.48 %
Health	5948 5689	4746 4541	1060 1022	142 126	79.79 % 79.82 %	17.82 % 17.96 %	2.39 % 2.21 %
Pets	6035 5879	4594 4455	1292 1285	149 139	76.12 % 75.78 %	21.41 % 21.86 %	2.47 % 2.36 %
Sport & Fitness	5799 5831	4443 4427	1213 1266	143 138	76.62 % 75.92 %	20.92 % 21.71 %	2.47 % 2.37 %
Job & Career	5749 5813	4325 4284	1288 1383	136 146	75.23 % 73.70 %	22.40 % 23.79 %	2.37 % 2.51 %
Dating	5899 5955	4269 4267	1498 1539	132 149	72.37 % 71.65 %	25.39 % 25.84 %	2.24 % 2.50 %
Other	5920 5878	4622 4545	1156 1193	142 140	78.07 % 77.32 %	19.53 % 20.30 %	2.40 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5364 5497	3934 4001	1301 1364	129 132	73.34 % 72.79 %	24.25 % 24.81 %	2.40 % 2.40 %
Outlook Mail	5368 5437	4043 4014	1202 1292	123 131	75.32 % 73.83 %	22.39 % 23.76 %	2.29 % 2.41 %
Yahoo Mail	5589 5457	4235 4103	1227 1225	127 129	75.77 % 75.19 %	21.95 % 22.45 %	2.27 % 2.36 %
AOL Mail	5347 5524	4060 4217	1161 1174	126 133	75.93 % 76.34 %	21.71 % 21.25 %	2.36 % 2.41 %
Mail.com	5588 5527	4364 4311	1095 1090	129 126	78.10 % 78.00 %	19.60 % 19.72 %	2.31 % 2.28 %
Yandex Mail	5512 5404	4183 4054	1193 1226	136 124	75.89 % 75.02 %	21.64 % 22.69 %	2.47 % 2.29 %
GMX Mail	5321 5198	3984 3861	1213 1214	124 123	74.87 % 74.28 %	22.80 % 23.36 %	2.33 % 2.37 %
Zoho Mail	5759 5307	4475 4119	1141 1060	143 128	77.70 % 77.61 %	19.81 % 19.97 %	2.48 % 2.41 %
ProtonMail	5469 5495	4293 4266	1059 1100	117 129	78.50 % 77.63 %	19.36 % 20.02 %	2.14 % 2.35 %
Custom Mail	5504 5522	4395 4365	980 1022	129 135	79.85 % 79.05 %	17.81 % 18.51 %	2.34 % 2.44 %
iCloud Mail	5606 5492	4087 4015	1379 1349	140 128	72.90 % 73.11 %	24.60 % 24.56 %	2.50 % 2.33 %
Tuta	5250 5287	4179 4168	943 998	128 121	79.60 % 78.83 %	17.96 % 18.88 %	2.44 % 2.29 %
Juno.com	5419 5453	4303 4310	987 1014	129 129	79.41 % 79.04 %	18.21 % 18.60 %	2.38 % 2.37 %
Mailfence	5480 5396	4297 4240	1052 1020	131 136	78.41 % 78.58 %	19.20 % 18.90 %	2.39 % 2.52 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.