Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.497 64.214	49.978 50.260	12.500 12.859	1.457 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 78.27 %	19.69 % 20.03 %	2.29 % 2.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4936 4951	3890 3874	1010 1011	111 114	78.81 % 78.25 %	20.46 % 20.42 %	2.25 % 2.30 %
Elektronics	4799 5094	3792 4013	927 996	113 132	79.02 % 78.78 %	19.32 % 19.55 %	2.35 % 2.59 %
Entertainment	4871 4910	3816 3786	971 1022	107 121	78.34 % 77.11 %	19.93 % 20.81 %	2.20 % 2.46 %
Cosmetics & Beauty	4777 4874	3771 3881	916 942	107 105	78.94 % 79.63 %	19.18 % 19.33 %	2.24 % 2.15 %
Food & Drink	4949 4902	3864 3803	1015 1023	114 129	78.08 % 77.58 %	20.51 % 20.87 %	2.30 % 2.63 %
Home & Garden	5003 4947	3910 3889	994 987	117 122	78.15 % 78.61 %	19.87 % 19.95 %	2.34 % 2.47 %
Finance	4844 4991	3949 4011	809 897	119 126	81.52 % 80.36 %	16.70 % 17.97 %	2.46 % 2.52 %
Health	4803 4860	3903 3908	806 863	108 118	81.26 % 80.41 %	16.78 % 17.76 %	2.25 % 2.43 %
Pets	4794 4958	3748 3891	984 989	116 120	78.18 % 78.48 %	20.53 % 19.95 %	2.42 % 2.42 %
Sport & Fitness	4779 4987	3772 3861	935 1040	109 122	78.93 % 77.42 %	19.56 % 20.85 %	2.28 % 2.45 %
Job & Career	4955 4687	3817 3577	1061 995	117 122	77.03 % 76.32 %	21.41 % 21.23 %	2.36 % 2.60 %
Dating	5107 5023	3880 3798	1150 1120	107 131	75.97 % 75.61 %	22.52 % 22.30 %	2.10 % 2.61 %
Other	4880 5030	3866 3968	922 974	112 117	79.22 % 78.89 %	18.89 % 19.36 %	2.30 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4635 4777	3515 3629	1045 1076	108 119	75.84 % 75.97 %	22.55 % 22.52 %	2.33 % 2.49 %
Outlook Mail	4576 4721	3531 3675	970 961	100 118	77.16 % 77.84 %	21.20 % 20.36 %	2.19 % 2.50 %
Yahoo Mail	4576 4661	3611 3585	900 967	110 113	78.91 % 76.91 %	19.67 % 20.75 %	2.40 % 2.42 %
AOL Mail	4733 4675	3682 3632	974 977	111 111	77.79 % 77.69 %	20.58 % 20.90 %	2.35 % 2.37 %
Mail.com	4761 4764	3798 3710	877 955	110 127	79.77 % 77.88 %	18.42 % 20.05 %	2.31 % 2.67 %
Yandex Mail	4752 4885	3743 3791	929 1023	111 121	78.77 % 77.60 %	19.55 % 20.94 %	2.34 % 2.48 %
GMX Mail	4652 4541	3632 3491	962 963	107 110	78.07 % 76.88 %	20.68 % 21.21 %	2.30 % 2.42 %
Zoho Mail	4694 4673	3716 3722	896 895	117 107	79.16 % 79.65 %	19.09 % 19.15 %	2.49 % 2.29 %
ProtonMail	4561 4783	3649 3795	839 900	105 113	80.00 % 79.34 %	18.40 % 18.82 %	2.30 % 2.36 %
Custom Mail	4762 4654	3849 3765	867 844	103 116	80.83 % 80.90 %	18.21 % 18.13 %	2.16 % 2.49 %
iCloud Mail	4591 4830	3508 3672	1028 1054	96 119	76.41 % 76.02 %	22.39 % 21.82 %	2.09 % 2.46 %
Tuta	4623 4510	3675 3624	849 822	107 108	79.49 % 80.35 %	18.36 % 18.23 %	2.31 % 2.39 %
Juno.com	4556 4579	3669 3683	802 827	109 117	80.53 % 80.43 %	17.60 % 18.06 %	2.39 % 2.56 %
Mailfence	3025 3161	2400 2486	562 595	63 80	79.34 % 78.65 %	18.58 % 18.82 %	2.08 % 2.53 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.