Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.733 65.516	50.031 50.861	14.036 13.251	1.666 1.404

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.11 % 77.63 %	21.35 % 20.23 %	2.53 % 2.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5113 5148	3875 3986	1114 1065	124 97	75.79 % 77.43 %	21.79 % 20.69 %	2.43 % 1.88 %
Elektronics	4965 5023	3766 3955	1060 955	139 113	75.85 % 78.74 %	21.35 % 19.01 %	2.80 % 2.25 %
Entertainment	4982 5012	3770 3861	1093 1043	119 108	75.67 % 77.04 %	21.94 % 20.81 %	2.39 % 2.15 %
Cosmetics & Beauty	5097 5089	3924 3997	1046 1001	127 91	76.99 % 78.54 %	20.52 % 19.67 %	2.49 % 1.79 %
Food & Drink	5064 5100	3798 3943	1140 1046	126 111	75.00 % 77.31 %	22.51 % 20.51 %	2.49 % 2.18 %
Home & Garden	5102 5057	3894 3945	1073 1002	135 110	76.32 % 78.01 %	21.03 % 19.81 %	2.65 % 2.18 %
Finance	5035 4936	4015 3985	888 841	132 110	79.74 % 80.73 %	17.64 % 17.04 %	2.62 % 2.23 %
Health	5001 5044	4003 4082	873 852	125 110	80.04 % 80.93 %	17.46 % 16.89 %	2.50 % 2.18 %
Pets	5118 5030	3863 3883	1118 1036	137 111	75.48 % 77.20 %	21.84 % 20.60 %	2.68 % 2.21 %
Sport & Fitness	5024 4989	3812 3831	1088 1047	124 111	75.88 % 76.79 %	21.66 % 20.99 %	2.47 % 2.22 %
Job & Career	4989 4890	3670 3653	1194 1123	125 114	73.56 % 74.70 %	23.93 % 22.97 %	2.51 % 2.33 %
Dating	5183 5069	3724 3717	1341 1236	118 116	71.85 % 73.33 %	25.87 % 24.38 %	2.28 % 2.29 %
Other	5060 5129	3917 4023	1008 1004	135 102	77.41 % 78.44 %	19.92 % 19.57 %	2.67 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4771 4756	3439 3531	1212 1118	120 107	72.08 % 74.24 %	25.40 % 23.51 %	2.52 % 2.25 %
Outlook Mail	4649 4617	3453 3495	1082 1011	114 111	74.27 % 75.70 %	23.27 % 21.90 %	2.45 % 2.40 %
Yahoo Mail	4657 4706	3517 3592	1018 1009	122 105	75.52 % 76.33 %	21.86 % 21.44 %	2.62 % 2.23 %
AOL Mail	4682 4710	3507 3632	1052 981	123 97	74.90 % 77.11 %	22.47 % 20.83 %	2.63 % 2.06 %
Mail.com	4813 4711	3749 3718	945 887	119 106	77.89 % 78.92 %	19.63 % 18.83 %	2.47 % 2.25 %
Yandex Mail	4669 4722	3515 3640	1028 989	126 93	75.28 % 77.09 %	22.02 % 20.94 %	2.70 % 1.97 %
GMX Mail	4711 4461	3497 3346	1093 1023	121 92	74.23 % 75.01 %	23.20 % 22.93 %	2.57 % 2.06 %
Zoho Mail	4852 4565	3747 3599	968 875	137 91	77.23 % 78.84 %	19.95 % 19.17 %	2.82 % 1.99 %
ProtonMail	4626 4619	3615 3627	917 897	94 95	78.15 % 78.52 %	19.82 % 19.42 %	2.03 % 2.06 %
Custom Mail	4718 4714	3734 3763	866 853	118 98	79.14 % 79.83 %	18.36 % 18.10 %	2.50 % 2.08 %
iCloud Mail	4689 4785	3391 3561	1179 1123	119 101	72.32 % 74.42 %	25.14 % 23.47 %	2.54 % 2.11 %
Tuta	4520 4651	3557 3732	855 818	108 101	78.69 % 80.24 %	18.92 % 17.59 %	2.39 % 2.17 %
Juno.com	4610 4669	3620 3746	869 822	121 101	78.52 % 80.23 %	18.85 % 17.61 %	2.62 % 2.16 %
Mailfence	4766 4830	3690 3879	952 845	124 106	77.42 % 80.31 %	19.97 % 17.49 %	2.60 % 2.19 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.