Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.664 65.674	50.495 50.321	13.655 13.784	1.514 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.62 %	20.80 % 20.99 %	2.31 % 2.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5053 5092	3865 3899	1076 1082	112 111	76.49 % 76.57 %	21.29 % 21.25 %	2.22 % 2.18 %
Elektronics	4953 5052	3808 3906	1023 1023	122 123	76.88 % 77.32 %	20.65 % 20.25 %	2.46 % 2.43 %
Entertainment	4914 5004	3762 3792	1046 1089	106 123	76.56 % 75.78 %	21.29 % 21.76 %	2.16 % 2.46 %
Cosmetics & Beauty	5119 4999	3980 3896	1025 1002	114 101	77.75 % 77.94 %	20.02 % 20.04 %	2.23 % 2.02 %
Food & Drink	5062 5097	3841 3877	1107 1098	114 122	75.88 % 76.06 %	21.87 % 21.54 %	2.25 % 2.39 %
Home & Garden	5189 5151	3999 3960	1073 1062	117 129	77.07 % 76.88 %	20.68 % 20.62 %	2.25 % 2.50 %
Finance	5015 5047	4049 4025	840 899	126 123	80.74 % 79.75 %	16.75 % 17.81 %	2.51 % 2.44 %
Health	4957 5064	4008 4051	844 890	105 123	80.86 % 80.00 %	17.03 % 17.58 %	2.12 % 2.43 %
Pets	5125 5098	3895 3886	1099 1086	131 126	76.00 % 76.23 %	21.44 % 21.30 %	2.56 % 2.47 %
Sport & Fitness	4955 5065	3800 3832	1038 1110	117 123	76.69 % 75.66 %	20.95 % 21.92 %	2.36 % 2.43 %
Job & Career	5057 4843	3772 3579	1166 1141	119 123	74.59 % 73.90 %	23.06 % 23.56 %	2.35 % 2.54 %
Dating	5222 5021	3795 3636	1317 1257	110 128	72.67 % 72.42 %	25.22 % 25.03 %	2.11 % 2.55 %
Other	5043 5141	3921 3982	1001 1045	121 114	77.75 % 77.46 %	19.85 % 20.33 %	2.40 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4600 4772	3347 3488	1147 1167	106 117	72.76 % 73.09 %	24.93 % 24.46 %	2.30 % 2.45 %
Outlook Mail	4654 4619	3492 3475	1063 1026	99 118	75.03 % 75.23 %	22.84 % 22.21 %	2.13 % 2.55 %
Yahoo Mail	4654 4748	3571 3581	969 1050	114 117	76.73 % 75.42 %	20.82 % 22.11 %	2.45 % 2.46 %
AOL Mail	4725 4685	3594 3557	1022 1019	109 109	76.06 % 75.92 %	21.63 % 21.75 %	2.31 % 2.33 %
Mail.com	4767 4731	3740 3651	913 960	114 120	78.46 % 77.17 %	19.15 % 20.29 %	2.39 % 2.54 %
Yandex Mail	4664 4820	3542 3641	1006 1072	116 107	75.94 % 75.54 %	21.57 % 22.24 %	2.49 % 2.22 %
GMX Mail	4716 4578	3538 3401	1068 1069	110 108	75.02 % 74.29 %	22.65 % 23.35 %	2.33 % 2.36 %
Zoho Mail	4866 4692	3777 3661	967 924	122 107	77.62 % 78.03 %	19.87 % 19.69 %	2.51 % 2.28 %
ProtonMail	4536 4727	3570 3684	871 932	95 111	78.70 % 77.94 %	19.20 % 19.72 %	2.09 % 2.35 %
Custom Mail	4794 4574	3826 3622	861 842	107 110	79.81 % 79.19 %	17.96 % 18.41 %	2.23 % 2.40 %
iCloud Mail	4777 4720	3495 3464	1179 1143	103 113	73.16 % 73.39 %	24.68 % 24.22 %	2.16 % 2.39 %
Tuta	4533 4564	3593 3620	842 840	98 104	79.26 % 79.32 %	18.57 % 18.40 %	2.16 % 2.28 %
Juno.com	4730 4622	3749 3659	864 854	117 109	79.26 % 79.16 %	18.27 % 18.48 %	2.47 % 2.36 %
Mailfence	4648 4822	3661 3817	883 886	104 119	78.77 % 79.16 %	19.00 % 18.37 %	2.24 % 2.47 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.