Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.204 64.940	50.113 49.739	12.867 13.801	1.421 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.59 %	20.04 % 21.25 %	2.21 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4978 5001	3868 3823	1027 1069	106 115	77.70 % 76.44 %	20.63 % 21.38 %	2.13 % 2.30 %
Elektronics	4832 4986	3769 3852	954 1026	109 130	78.00 % 77.26 %	19.74 % 20.58 %	2.26 % 2.61 %
Entertainment	4791 5015	3718 3787	989 1116	102 133	77.60 % 75.51 %	20.64 % 22.25 %	2.13 % 2.65 %
Cosmetics & Beauty	4985 4970	3929 3874	965 1014	106 110	78.82 % 77.95 %	19.36 % 20.40 %	2.13 % 2.21 %
Food & Drink	4971 5016	3834 3815	1051 1086	109 136	77.13 % 76.06 %	21.14 % 21.65 %	2.19 % 2.71 %
Home & Garden	5054 5056	3925 3884	1029 1062	111 137	77.66 % 76.82 %	20.36 % 21.00 %	2.20 % 2.71 %
Finance	4944 5019	4034 3982	816 933	119 130	81.59 % 79.34 %	16.50 % 18.59 %	2.41 % 2.59 %
Health	4803 4975	3909 3958	801 912	102 127	81.39 % 79.56 %	16.68 % 18.33 %	2.12 % 2.55 %
Pets	4908 5071	3795 3878	1007 1089	117 130	77.32 % 76.47 %	20.52 % 21.48 %	2.38 % 2.56 %
Sport & Fitness	4877 5056	3812 3827	971 1131	110 129	78.16 % 75.69 %	19.91 % 22.37 %	2.26 % 2.55 %
Job & Career	5067 4751	3861 3524	1110 1104	116 128	76.20 % 74.17 %	21.91 % 23.24 %	2.29 % 2.69 %
Dating	5094 4977	3802 3644	1198 1211	103 138	74.64 % 73.22 %	23.52 % 24.33 %	2.02 % 2.77 %
Other	4900 5047	3857 3891	949 1048	111 120	78.71 % 77.10 %	19.37 % 20.76 %	2.27 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4569 4841	3415 3583	1075 1164	100 126	74.74 % 74.01 %	23.53 % 24.04 %	2.19 % 2.60 %
Outlook Mail	4610 4679	3524 3527	1005 1049	93 127	76.44 % 75.38 %	21.80 % 22.42 %	2.02 % 2.71 %
Yahoo Mail	4580 4682	3571 3524	928 1044	109 120	77.97 % 75.27 %	20.26 % 22.30 %	2.38 % 2.56 %
AOL Mail	4705 4652	3634 3532	976 1017	103 115	77.24 % 75.92 %	20.74 % 21.86 %	2.19 % 2.47 %
Mail.com	4744 4684	3757 3591	890 982	108 128	79.19 % 76.67 %	18.76 % 20.96 %	2.28 % 2.73 %
Yandex Mail	4658 4844	3611 3664	938 1078	109 119	77.52 % 75.64 %	20.14 % 22.25 %	2.34 % 2.46 %
GMX Mail	4665 4614	3583 3442	995 1074	106 117	76.81 % 74.60 %	21.33 % 23.28 %	2.27 % 2.54 %
Zoho Mail	4688 4756	3691 3713	905 952	115 113	78.73 % 78.07 %	19.30 % 20.02 %	2.45 % 2.38 %
ProtonMail	4551 4769	3629 3718	841 957	95 120	79.74 % 77.96 %	18.48 % 20.07 %	2.09 % 2.52 %
Custom Mail	4735 4634	3814 3667	853 889	102 120	80.55 % 79.13 %	18.01 % 19.18 %	2.15 % 2.59 %
iCloud Mail	4658 4720	3490 3484	1093 1121	96 118	74.92 % 73.81 %	23.47 % 23.75 %	2.06 % 2.50 %
Tuta	4600 4581	3669 3610	826 871	98 114	79.76 % 78.80 %	17.96 % 19.01 %	2.13 % 2.49 %
Juno.com	4593 4573	3679 3612	820 870	107 120	80.10 % 78.99 %	17.85 % 19.02 %	2.33 % 2.62 %
Mailfence	3848 3911	3046 3072	722 733	80 106	79.16 % 78.55 %	18.76 % 18.74 %	2.08 % 2.71 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.