Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.774 65.698	50.388 50.460	13.836 13.735	1.550 1.503

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.61 % 76.81 %	21.04 % 20.91 %	2.36 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5097 5166	3875 3985	1108 1073	114 108	76.03 % 77.14 %	21.74 % 20.77 %	2.24 % 2.09 %
Elektronics	5007 4926	3817 3823	1065 990	125 113	76.23 % 77.61 %	21.27 % 20.10 %	2.50 % 2.29 %
Entertainment	5064 5061	3877 3874	1076 1068	111 119	76.56 % 76.55 %	21.25 % 21.10 %	2.19 % 2.35 %
Cosmetics & Beauty	5025 5149	3894 3971	1011 1068	120 110	77.49 % 77.12 %	20.12 % 20.74 %	2.39 % 2.14 %
Food & Drink	4946 5103	3742 3929	1087 1060	117 114	75.66 % 76.99 %	21.98 % 20.77 %	2.37 % 2.23 %
Home & Garden	5099 5195	3953 3997	1025 1077	121 121	77.53 % 76.94 %	20.10 % 20.73 %	2.37 % 2.33 %
Finance	5059 4834	4043 3876	893 848	123 110	79.92 % 80.18 %	17.65 % 17.54 %	2.43 % 2.28 %
Health	5076 5070	4047 4071	910 886	119 113	79.73 % 80.30 %	17.93 % 17.48 %	2.34 % 2.23 %
Pets	5179 5034	3921 3824	1124 1091	134 119	75.71 % 75.96 %	21.70 % 21.67 %	2.59 % 2.36 %
Sport & Fitness	5034 4968	3850 3760	1065 1092	119 116	76.48 % 75.68 %	21.16 % 21.98 %	2.36 % 2.33 %
Job & Career	4990 5044	3734 3729	1145 1189	111 126	74.83 % 73.93 %	22.95 % 23.57 %	2.22 % 2.50 %
Dating	5065 5037	3643 3653	1313 1262	109 122	71.92 % 72.52 %	25.92 % 25.05 %	2.15 % 2.42 %
Other	5133 5111	3992 3968	1014 1031	127 112	77.77 % 77.64 %	19.75 % 20.17 %	2.47 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4669 4826	3404 3540	1153 1172	112 114	72.91 % 73.35 %	24.69 % 24.29 %	2.40 % 2.36 %
Outlook Mail	4594 4746	3447 3532	1044 1097	103 117	75.03 % 74.42 %	22.73 % 23.11 %	2.24 % 2.47 %
Yahoo Mail	4797 4525	3625 3415	1060 1005	112 105	75.57 % 75.47 %	22.10 % 22.21 %	2.33 % 2.32 %
AOL Mail	4576 4742	3473 3626	997 1012	106 104	75.90 % 76.47 %	21.79 % 21.34 %	2.32 % 2.19 %
Mail.com	4812 4707	3763 3690	935 910	114 107	78.20 % 78.39 %	19.43 % 19.33 %	2.37 % 2.27 %
Yandex Mail	4659 4680	3524 3532	1018 1047	117 101	75.64 % 75.47 %	21.85 % 22.37 %	2.51 % 2.16 %
GMX Mail	4647 4495	3466 3358	1065 1037	116 100	74.59 % 74.71 %	22.92 % 23.07 %	2.50 % 2.22 %
Zoho Mail	4903 4548	3808 3554	973 892	122 102	77.67 % 78.14 %	19.84 % 19.61 %	2.49 % 2.24 %
ProtonMail	4684 4720	3673 3672	919 942	92 106	78.42 % 77.80 %	19.62 % 19.96 %	1.96 % 2.25 %
Custom Mail	4815 4727	3840 3759	864 864	111 104	79.75 % 79.52 %	17.94 % 18.28 %	2.31 % 2.20 %
iCloud Mail	4683 4782	3411 3530	1160 1143	112 109	72.84 % 73.82 %	24.77 % 23.90 %	2.39 % 2.28 %
Tuta	4526 4700	3588 3731	832 865	106 104	79.28 % 79.38 %	18.38 % 18.40 %	2.34 % 2.21 %
Juno.com	4697 4660	3706 3702	877 852	114 106	78.90 % 79.44 %	18.67 % 18.28 %	2.43 % 2.27 %
Mailfence	4712 4840	3660 3819	939 897	113 124	77.67 % 78.90 %	19.93 % 18.53 %	2.40 % 2.56 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.