Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.320 76.215	58.136 57.957	16.258 16.389	1.926 1.869

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.17 % 76.04 %	21.30 % 21.50 %	2.52 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5894 6076	4422 4627	1318 1305	154 144	75.03 % 76.15 %	22.36 % 21.48 %	2.61 % 2.37 %
Elektronics	5911 5741	4515 4424	1248 1185	148 132	76.38 % 77.06 %	21.11 % 20.64 %	2.50 % 2.30 %
Entertainment	6051 5813	4616 4380	1282 1288	153 145	76.28 % 75.35 %	21.19 % 22.16 %	2.53 % 2.49 %
Cosmetics & Beauty	5779 6061	4466 4607	1173 1302	140 152	77.28 % 76.01 %	20.30 % 21.48 %	2.42 % 2.51 %
Food & Drink	5828 5803	4402 4391	1277 1271	149 141	75.53 % 75.67 %	21.91 % 21.90 %	2.56 % 2.43 %
Home & Garden	5967 5774	4543 4370	1273 1265	151 139	76.14 % 75.68 %	21.33 % 21.91 %	2.53 % 2.41 %
Finance	5715 5808	4531 4616	1041 1042	143 150	79.28 % 79.48 %	18.22 % 17.94 %	2.50 % 2.58 %
Health	5893 5663	4660 4489	1071 1037	162 137	79.08 % 79.27 %	18.17 % 18.31 %	2.75 % 2.42 %
Pets	5989 5910	4501 4484	1340 1284	148 142	75.15 % 75.87 %	22.37 % 21.73 %	2.47 % 2.40 %
Sport & Fitness	5769 5838	4396 4419	1226 1281	147 138	76.20 % 75.69 %	21.25 % 21.94 %	2.55 % 2.36 %
Job & Career	5786 5723	4296 4218	1345 1353	145 152	74.25 % 73.70 %	23.25 % 23.64 %	2.51 % 2.66 %
Dating	5941 6135	4299 4398	1496 1590	146 147	72.36 % 71.69 %	25.18 % 25.92 %	2.46 % 2.40 %
Other	5797 5870	4489 4534	1168 1186	140 150	77.44 % 77.24 %	20.15 % 20.20 %	2.42 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5462 5542	3972 4004	1348 1396	142 142	72.72 % 72.25 %	24.68 % 25.19 %	2.60 % 2.56 %
Outlook Mail	5363 5592	3994 4124	1232 1339	137 129	74.47 % 73.75 %	22.97 % 23.94 %	2.55 % 2.31 %
Yahoo Mail	5555 5486	4172 4137	1248 1215	135 134	75.10 % 75.41 %	22.47 % 22.15 %	2.43 % 2.44 %
AOL Mail	5261 5570	3964 4212	1165 1214	132 144	75.35 % 75.62 %	22.14 % 21.80 %	2.51 % 2.59 %
Mail.com	5579 5533	4351 4282	1101 1120	127 131	77.99 % 77.39 %	19.73 % 20.24 %	2.28 % 2.37 %
Yandex Mail	5525 5422	4159 4063	1230 1224	136 135	75.28 % 74.94 %	22.26 % 22.57 %	2.46 % 2.49 %
GMX Mail	5395 5281	4042 3935	1219 1216	134 130	74.92 % 74.51 %	22.59 % 23.03 %	2.48 % 2.46 %
Zoho Mail	5494 5314	4227 4099	1130 1081	137 134	76.94 % 77.14 %	20.57 % 20.34 %	2.49 % 2.52 %
ProtonMail	5418 5424	4208 4192	1074 1104	136 128	77.67 % 77.29 %	19.82 % 20.35 %	2.51 % 2.36 %
Custom Mail	5523 5552	4361 4396	1020 1022	142 134	78.96 % 79.18 %	18.47 % 18.41 %	2.57 % 2.41 %
iCloud Mail	5633 5469	4078 3974	1401 1367	154 128	72.39 % 72.66 %	24.87 % 25.00 %	2.73 % 2.34 %
Tuta	5288 5324	4132 4181	1014 1015	142 128	78.14 % 78.53 %	19.18 % 19.06 %	2.69 % 2.40 %
Juno.com	5393 5371	4245 4216	1014 1027	134 128	78.71 % 78.50 %	18.80 % 19.12 %	2.48 % 2.38 %
Mailfence	5431 5335	4231 4142	1062 1049	138 144	77.90 % 77.64 %	19.55 % 19.66 %	2.54 % 2.70 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.