Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.742 76.256	59.121 58.741	15.917 15.803	1.704 1.712

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.04 % 77.03 %	20.74 % 20.72 %	2.22 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5922 5948	4527 4606	1267 1217	128 125	76.44 % 77.44 %	21.39 % 20.46 %	2.16 % 2.10 %
Elektronics	5854 5701	4491 4433	1229 1141	134 127	76.72 % 77.76 %	20.99 % 20.01 %	2.29 % 2.23 %
Entertainment	5965 5863	4590 4479	1250 1246	125 138	76.95 % 76.39 %	20.96 % 21.25 %	2.10 % 2.35 %
Cosmetics & Beauty	5828 6033	4543 4658	1160 1250	125 125	77.95 % 77.21 %	19.90 % 20.72 %	2.14 % 2.07 %
Food & Drink	5802 5901	4421 4545	1248 1226	133 130	76.20 % 77.02 %	21.51 % 20.78 %	2.29 % 2.20 %
Home & Garden	5997 5979	4655 4621	1210 1221	132 137	77.62 % 77.29 %	20.18 % 20.42 %	2.20 % 2.29 %
Finance	5833 5659	4700 4556	997 975	136 128	80.58 % 80.51 %	17.09 % 17.23 %	2.33 % 2.26 %
Health	5972 5857	4792 4713	1047 1016	133 128	80.24 % 80.47 %	17.53 % 17.35 %	2.23 % 2.19 %
Pets	6034 5843	4584 4462	1304 1246	146 135	75.97 % 76.36 %	21.61 % 21.32 %	2.42 % 2.31 %
Sport & Fitness	5814 5769	4466 4392	1219 1249	129 128	76.81 % 76.13 %	20.97 % 21.65 %	2.22 % 2.22 %
Job & Career	5765 5803	4343 4304	1298 1358	124 141	75.33 % 74.17 %	22.52 % 23.40 %	2.15 % 2.43 %
Dating	5987 5967	4340 4336	1525 1491	122 140	72.49 % 72.67 %	25.47 % 24.99 %	2.04 % 2.35 %
Other	5969 5933	4669 4636	1163 1167	137 130	78.22 % 78.14 %	19.48 % 19.67 %	2.30 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5403 5555	3956 4081	1327 1346	120 128	73.22 % 73.47 %	24.56 % 24.23 %	2.22 % 2.30 %
Outlook Mail	5347 5486	4028 4103	1205 1253	114 130	75.33 % 74.79 %	22.54 % 22.84 %	2.13 % 2.37 %
Yahoo Mail	5619 5340	4278 4044	1220 1176	121 120	76.13 % 75.73 %	21.71 % 22.02 %	2.15 % 2.25 %
AOL Mail	5340 5514	4073 4235	1149 1159	118 120	76.27 % 76.80 %	21.52 % 21.02 %	2.21 % 2.18 %
Mail.com	5631 5482	4428 4310	1078 1055	125 117	78.64 % 78.62 %	19.14 % 19.24 %	2.22 % 2.13 %
Yandex Mail	5414 5429	4121 4109	1164 1204	129 116	76.12 % 75.69 %	21.50 % 22.18 %	2.38 % 2.14 %
GMX Mail	5411 5282	4068 3956	1217 1210	126 116	75.18 % 74.90 %	22.49 % 22.91 %	2.33 % 2.20 %
Zoho Mail	5651 5304	4398 4163	1119 1022	134 119	77.83 % 78.49 %	19.80 % 19.27 %	2.37 % 2.24 %
ProtonMail	5461 5418	4300 4235	1058 1062	103 121	78.74 % 78.17 %	19.37 % 19.60 %	1.89 % 2.23 %
Custom Mail	5552 5498	4457 4383	977 992	118 123	80.28 % 79.72 %	17.60 % 18.04 %	2.13 % 2.24 %
iCloud Mail	5591 5563	4097 4116	1365 1322	129 125	73.28 % 73.99 %	24.41 % 23.76 %	2.31 % 2.25 %
Tuta	5320 5434	4233 4315	967 999	120 120	79.57 % 79.41 %	18.18 % 18.38 %	2.26 % 2.21 %
Juno.com	5458 5417	4334 4315	1000 982	124 120	79.41 % 79.66 %	18.32 % 18.13 %	2.27 % 2.22 %
Mailfence	5544 5534	4350 4376	1071 1021	123 137	78.46 % 79.07 %	19.32 % 18.45 %	2.22 % 2.48 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.