Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.532 65.585	49.814 50.859	14.051 13.328	1.667 1.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 77.55 %	21.44 % 20.32 %	2.54 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5059 5102	3824 3954	1112 1051	123 97	75.59 % 77.50 %	21.98 % 20.60 %	2.43 % 1.90 %
Elektronics	5004 5004	3782 3933	1085 960	137 111	75.58 % 78.60 %	21.68 % 19.18 %	2.74 % 2.22 %
Entertainment	4969 5114	3771 3952	1080 1052	118 110	75.89 % 77.28 %	21.73 % 20.57 %	2.37 % 2.15 %
Cosmetics & Beauty	4967 5193	3825 4054	1012 1044	130 95	77.01 % 78.07 %	20.37 % 20.10 %	2.62 % 1.83 %
Food & Drink	5088 5120	3806 3962	1157 1047	125 111	74.80 % 77.38 %	22.74 % 20.45 %	2.46 % 2.17 %
Home & Garden	5075 5178	3902 4016	1044 1048	129 114	76.89 % 77.56 %	20.57 % 20.24 %	2.54 % 2.20 %
Finance	4998 4873	3968 3945	896 822	134 106	79.39 % 80.96 %	17.93 % 16.87 %	2.68 % 2.18 %
Health	5058 5002	4023 4047	910 849	125 106	79.54 % 80.91 %	17.99 % 16.97 %	2.47 % 2.12 %
Pets	5149 4977	3864 3838	1144 1030	141 109	75.04 % 77.11 %	22.22 % 20.70 %	2.74 % 2.19 %
Sport & Fitness	5025 4963	3813 3806	1086 1048	126 109	75.88 % 76.69 %	21.61 % 21.12 %	2.51 % 2.20 %
Job & Career	4999 4852	3692 3636	1181 1105	126 111	73.85 % 74.94 %	23.62 % 22.77 %	2.52 % 2.29 %
Dating	5033 5111	3599 3738	1318 1255	116 118	71.51 % 73.14 %	26.19 % 24.55 %	2.30 % 2.31 %
Other	5108 5096	3945 3978	1026 1017	137 101	77.23 % 78.06 %	20.09 % 19.96 %	2.68 % 1.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4608 4790	3333 3553	1160 1132	115 105	72.33 % 74.18 %	25.17 % 23.63 %	2.50 % 2.19 %
Outlook Mail	4561 4743	3382 3572	1069 1057	110 114	74.15 % 75.31 %	23.44 % 22.29 %	2.41 % 2.40 %
Yahoo Mail	4726 4586	3542 3496	1061 988	123 102	74.95 % 76.23 %	22.45 % 21.54 %	2.60 % 2.22 %
AOL Mail	4571 4706	3427 3619	1027 993	117 94	74.97 % 76.90 %	22.47 % 21.10 %	2.56 % 2.00 %
Mail.com	4884 4620	3802 3672	960 847	122 101	77.85 % 79.48 %	19.66 % 18.33 %	2.50 % 2.19 %
Yandex Mail	4629 4748	3472 3617	1031 1036	126 95	75.01 % 76.18 %	22.27 % 21.82 %	2.72 % 2.00 %
GMX Mail	4627 4482	3430 3378	1076 1013	121 91	74.13 % 75.37 %	23.25 % 22.60 %	2.62 % 2.03 %
Zoho Mail	4991 4559	3853 3589	997 879	141 91	77.20 % 78.72 %	19.98 % 19.28 %	2.83 % 2.00 %
ProtonMail	4702 4650	3652 3662	949 890	101 98	77.67 % 78.75 %	20.18 % 19.14 %	2.15 % 2.11 %
Custom Mail	4720 4701	3733 3760	870 845	117 96	79.09 % 79.98 %	18.43 % 17.97 %	2.48 % 2.04 %
iCloud Mail	4717 4800	3405 3568	1194 1131	118 101	72.19 % 74.33 %	25.31 % 23.56 %	2.50 % 2.10 %
Tuta	4458 4661	3506 3727	843 835	109 99	78.65 % 79.96 %	18.91 % 17.91 %	2.45 % 2.12 %
Juno.com	4647 4723	3638 3786	888 837	121 100	78.29 % 80.16 %	19.11 % 17.72 %	2.60 % 2.12 %
Mailfence	4691 4816	3639 3860	926 845	126 111	77.57 % 80.15 %	19.74 % 17.55 %	2.69 % 2.30 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.