Mailjet and ActiveCampaign Email Deliverability Comparison

Mailjet

ActiveCampaign

In this comparison, the deliverability of Mailjet and ActiveCampaign is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.858 76.246	58.628 58.632	16.294 15.921	1.936 1.693

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 76.90 %	21.20 % 20.88 %	2.52 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5793 6048	4368 4661	1277 1256	148 131	75.40 % 77.07 %	22.04 % 20.77 %	2.55 % 2.17 %
Elektronics	5956 5818	4551 4526	1254 1167	151 125	76.41 % 77.79 %	21.05 % 20.06 %	2.54 % 2.15 %
Entertainment	6183 5749	4727 4396	1301 1224	155 129	76.45 % 76.47 %	21.04 % 21.29 %	2.51 % 2.24 %
Cosmetics & Beauty	5824 6089	4492 4680	1191 1273	141 136	77.13 % 76.86 %	20.45 % 20.91 %	2.42 % 2.23 %
Food & Drink	5816 5809	4395 4459	1272 1224	149 126	75.57 % 76.76 %	21.87 % 21.07 %	2.56 % 2.17 %
Home & Garden	6029 5785	4620 4444	1258 1218	151 123	76.63 % 76.82 %	20.87 % 21.05 %	2.50 % 2.13 %
Finance	5791 5829	4607 4682	1037 1011	147 136	79.55 % 80.32 %	17.91 % 17.34 %	2.54 % 2.33 %
Health	5962 5680	4710 4544	1098 1012	154 124	79.00 % 80.00 %	18.42 % 17.82 %	2.58 % 2.18 %
Pets	6050 5845	4553 4487	1343 1233	154 125	75.26 % 76.77 %	22.20 % 21.09 %	2.55 % 2.14 %
Sport & Fitness	5779 5893	4388 4522	1240 1243	151 128	75.93 % 76.74 %	21.46 % 21.09 %	2.61 % 2.17 %
Job & Career	5773 5760	4307 4272	1323 1350	143 138	74.61 % 74.17 %	22.92 % 23.44 %	2.48 % 2.40 %
Dating	5994 6089	4331 4399	1518 1552	145 138	72.26 % 72.25 %	25.33 % 25.49 %	2.42 % 2.27 %
Other	5908 5852	4579 4560	1182 1158	147 134	77.51 % 77.92 %	20.01 % 19.79 %	2.49 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5422 5438	3936 3964	1344 1347	142 127	72.59 % 72.89 %	24.79 % 24.77 %	2.62 % 2.34 %
Outlook Mail	5393 5533	4023 4134	1236 1281	134 118	74.60 % 74.72 %	22.92 % 23.15 %	2.48 % 2.13 %
Yahoo Mail	5528 5511	4164 4194	1234 1189	130 128	75.33 % 76.10 %	22.32 % 21.58 %	2.35 % 2.32 %
AOL Mail	5384 5526	4061 4228	1186 1172	137 126	75.43 % 76.51 %	22.03 % 21.21 %	2.54 % 2.28 %
Mail.com	5645 5610	4400 4397	1114 1092	131 121	77.95 % 78.38 %	19.73 % 19.47 %	2.32 % 2.16 %
Yandex Mail	5543 5450	4184 4125	1218 1206	141 119	75.48 % 75.69 %	21.97 % 22.13 %	2.54 % 2.18 %
GMX Mail	5362 5265	3990 3953	1241 1193	131 119	74.41 % 75.08 %	23.14 % 22.66 %	2.44 % 2.26 %
Zoho Mail	5625 5341	4340 4177	1142 1041	143 123	77.16 % 78.21 %	20.30 % 19.49 %	2.54 % 2.30 %
ProtonMail	5466 5420	4255 4235	1078 1068	133 117	77.84 % 78.14 %	19.72 % 19.70 %	2.43 % 2.16 %
Custom Mail	5597 5529	4421 4413	1034 994	142 122	78.99 % 79.82 %	18.47 % 17.98 %	2.54 % 2.21 %
iCloud Mail	5688 5548	4135 4073	1398 1355	155 120	72.70 % 73.41 %	24.58 % 24.42 %	2.73 % 2.16 %
Tuta	5271 5297	4141 4211	988 976	142 110	78.56 % 79.50 %	18.74 % 18.43 %	2.69 % 2.08 %
Juno.com	5482 5392	4328 4287	1019 987	135 118	78.95 % 79.51 %	18.59 % 18.30 %	2.46 % 2.19 %
Mailfence	5452 5386	4250 4241	1062 1020	140 125	77.95 % 78.74 %	19.48 % 18.94 %	2.57 % 2.32 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.