ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.576	58.044 58.832	16.148 15.933	1.804 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 76.83 %	21.25 % 20.81 %	2.37 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5878	4545 4475	1249 1267	133 136	76.68 % 76.13 %	21.07 % 21.55 %	2.24 % 2.31 %
Elektronics	5700 5926	4400 4543	1166 1242	134 141	77.19 % 76.66 %	20.46 % 20.96 %	2.35 % 2.38 %
Entertainment	5782 6023	4399 4621	1244 1263	139 139	76.08 % 76.72 %	21.52 % 20.97 %	2.40 % 2.31 %
Cosmetics & Beauty	6078 5837	4643 4530	1293 1176	142 131	76.39 % 77.61 %	21.27 % 20.15 %	2.34 % 2.24 %
Food & Drink	5845 5760	4459 4371	1252 1249	134 140	76.29 % 75.89 %	21.42 % 21.68 %	2.29 % 2.43 %
Home & Garden	5863 5928	4483 4572	1239 1221	141 135	76.46 % 77.13 %	21.13 % 20.60 %	2.40 % 2.28 %
Finance	5756 5874	4596 4721	1017 1008	143 145	79.85 % 80.37 %	17.67 % 17.16 %	2.48 % 2.47 %
Health	5689 5948	4541 4746	1022 1060	126 142	79.82 % 79.79 %	17.96 % 17.82 %	2.21 % 2.39 %
Pets	5879 6035	4455 4594	1285 1292	139 149	75.78 % 76.12 %	21.86 % 21.41 %	2.36 % 2.47 %
Sport & Fitness	5831 5799	4427 4443	1266 1213	138 143	75.92 % 76.62 %	21.71 % 20.92 %	2.37 % 2.47 %
Job & Career	5813 5749	4284 4325	1383 1288	146 136	73.70 % 75.23 %	23.79 % 22.40 %	2.51 % 2.37 %
Dating	5955 5899	4267 4269	1539 1498	149 132	71.65 % 72.37 %	25.84 % 25.39 %	2.50 % 2.24 %
Other	5878 5920	4545 4622	1193 1156	140 142	77.32 % 78.07 %	20.30 % 19.53 %	2.38 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5364	4001 3934	1364 1301	132 129	72.79 % 73.34 %	24.81 % 24.25 %	2.40 % 2.40 %
Outlook Mail	5437 5368	4014 4043	1292 1202	131 123	73.83 % 75.32 %	23.76 % 22.39 %	2.41 % 2.29 %
Yahoo Mail	5457 5589	4103 4235	1225 1227	129 127	75.19 % 75.77 %	22.45 % 21.95 %	2.36 % 2.27 %
AOL Mail	5524 5347	4217 4060	1174 1161	133 126	76.34 % 75.93 %	21.25 % 21.71 %	2.41 % 2.36 %
Mail.com	5527 5588	4311 4364	1090 1095	126 129	78.00 % 78.10 %	19.72 % 19.60 %	2.28 % 2.31 %
Yandex Mail	5404 5512	4054 4183	1226 1193	124 136	75.02 % 75.89 %	22.69 % 21.64 %	2.29 % 2.47 %
GMX Mail	5198 5321	3861 3984	1214 1213	123 124	74.28 % 74.87 %	23.36 % 22.80 %	2.37 % 2.33 %
Zoho Mail	5307 5759	4119 4475	1060 1141	128 143	77.61 % 77.70 %	19.97 % 19.81 %	2.41 % 2.48 %
ProtonMail	5495 5469	4266 4293	1100 1059	129 117	77.63 % 78.50 %	20.02 % 19.36 %	2.35 % 2.14 %
Custom Mail	5522 5504	4365 4395	1022 980	135 129	79.05 % 79.85 %	18.51 % 17.81 %	2.44 % 2.34 %
iCloud Mail	5492 5606	4015 4087	1349 1379	128 140	73.11 % 72.90 %	24.56 % 24.60 %	2.33 % 2.50 %
Tuta	5287 5250	4168 4179	998 943	121 128	78.83 % 79.60 %	18.88 % 17.96 %	2.29 % 2.44 %
Juno.com	5453 5419	4310 4303	1014 987	129 129	79.04 % 79.41 %	18.60 % 18.21 %	2.37 % 2.38 %
Mailfence	5396 5480	4240 4297	1020 1052	136 131	78.58 % 78.41 %	18.90 % 19.20 %	2.52 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.