ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.215 76.320	57.957 58.136	16.389 16.258	1.869 1.926

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.04 % 76.17 %	21.50 % 21.30 %	2.45 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6076 5894	4627 4422	1305 1318	144 154	76.15 % 75.03 %	21.48 % 22.36 %	2.37 % 2.61 %
Elektronics	5741 5911	4424 4515	1185 1248	132 148	77.06 % 76.38 %	20.64 % 21.11 %	2.30 % 2.50 %
Entertainment	5813 6051	4380 4616	1288 1282	145 153	75.35 % 76.28 %	22.16 % 21.19 %	2.49 % 2.53 %
Cosmetics & Beauty	6061 5779	4607 4466	1302 1173	152 140	76.01 % 77.28 %	21.48 % 20.30 %	2.51 % 2.42 %
Food & Drink	5803 5828	4391 4402	1271 1277	141 149	75.67 % 75.53 %	21.90 % 21.91 %	2.43 % 2.56 %
Home & Garden	5774 5967	4370 4543	1265 1273	139 151	75.68 % 76.14 %	21.91 % 21.33 %	2.41 % 2.53 %
Finance	5808 5715	4616 4531	1042 1041	150 143	79.48 % 79.28 %	17.94 % 18.22 %	2.58 % 2.50 %
Health	5663 5893	4489 4660	1037 1071	137 162	79.27 % 79.08 %	18.31 % 18.17 %	2.42 % 2.75 %
Pets	5910 5989	4484 4501	1284 1340	142 148	75.87 % 75.15 %	21.73 % 22.37 %	2.40 % 2.47 %
Sport & Fitness	5838 5769	4419 4396	1281 1226	138 147	75.69 % 76.20 %	21.94 % 21.25 %	2.36 % 2.55 %
Job & Career	5723 5786	4218 4296	1353 1345	152 145	73.70 % 74.25 %	23.64 % 23.25 %	2.66 % 2.51 %
Dating	6135 5941	4398 4299	1590 1496	147 146	71.69 % 72.36 %	25.92 % 25.18 %	2.40 % 2.46 %
Other	5870 5797	4534 4489	1186 1168	150 140	77.24 % 77.44 %	20.20 % 20.15 %	2.56 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5542 5462	4004 3972	1396 1348	142 142	72.25 % 72.72 %	25.19 % 24.68 %	2.56 % 2.60 %
Outlook Mail	5592 5363	4124 3994	1339 1232	129 137	73.75 % 74.47 %	23.94 % 22.97 %	2.31 % 2.55 %
Yahoo Mail	5486 5555	4137 4172	1215 1248	134 135	75.41 % 75.10 %	22.15 % 22.47 %	2.44 % 2.43 %
AOL Mail	5570 5261	4212 3964	1214 1165	144 132	75.62 % 75.35 %	21.80 % 22.14 %	2.59 % 2.51 %
Mail.com	5533 5579	4282 4351	1120 1101	131 127	77.39 % 77.99 %	20.24 % 19.73 %	2.37 % 2.28 %
Yandex Mail	5422 5525	4063 4159	1224 1230	135 136	74.94 % 75.28 %	22.57 % 22.26 %	2.49 % 2.46 %
GMX Mail	5281 5395	3935 4042	1216 1219	130 134	74.51 % 74.92 %	23.03 % 22.59 %	2.46 % 2.48 %
Zoho Mail	5314 5494	4099 4227	1081 1130	134 137	77.14 % 76.94 %	20.34 % 20.57 %	2.52 % 2.49 %
ProtonMail	5424 5418	4192 4208	1104 1074	128 136	77.29 % 77.67 %	20.35 % 19.82 %	2.36 % 2.51 %
Custom Mail	5552 5523	4396 4361	1022 1020	134 142	79.18 % 78.96 %	18.41 % 18.47 %	2.41 % 2.57 %
iCloud Mail	5469 5633	3974 4078	1367 1401	128 154	72.66 % 72.39 %	25.00 % 24.87 %	2.34 % 2.73 %
Tuta	5324 5288	4181 4132	1015 1014	128 142	78.53 % 78.14 %	19.06 % 19.18 %	2.40 % 2.69 %
Juno.com	5371 5393	4216 4245	1027 1014	128 134	78.50 % 78.71 %	19.12 % 18.80 %	2.38 % 2.48 %
Mailfence	5335 5431	4142 4231	1049 1062	144 138	77.64 % 77.90 %	19.66 % 19.55 %	2.70 % 2.54 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.