ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.246 76.858	58.632 58.628	15.921 16.294	1.693 1.936

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 76.28 %	20.88 % 21.20 %	2.22 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6048 5793	4661 4368	1256 1277	131 148	77.07 % 75.40 %	20.77 % 22.04 %	2.17 % 2.55 %
Elektronics	5818 5956	4526 4551	1167 1254	125 151	77.79 % 76.41 %	20.06 % 21.05 %	2.15 % 2.54 %
Entertainment	5749 6183	4396 4727	1224 1301	129 155	76.47 % 76.45 %	21.29 % 21.04 %	2.24 % 2.51 %
Cosmetics & Beauty	6089 5824	4680 4492	1273 1191	136 141	76.86 % 77.13 %	20.91 % 20.45 %	2.23 % 2.42 %
Food & Drink	5809 5816	4459 4395	1224 1272	126 149	76.76 % 75.57 %	21.07 % 21.87 %	2.17 % 2.56 %
Home & Garden	5785 6029	4444 4620	1218 1258	123 151	76.82 % 76.63 %	21.05 % 20.87 %	2.13 % 2.50 %
Finance	5829 5791	4682 4607	1011 1037	136 147	80.32 % 79.55 %	17.34 % 17.91 %	2.33 % 2.54 %
Health	5680 5962	4544 4710	1012 1098	124 154	80.00 % 79.00 %	17.82 % 18.42 %	2.18 % 2.58 %
Pets	5845 6050	4487 4553	1233 1343	125 154	76.77 % 75.26 %	21.09 % 22.20 %	2.14 % 2.55 %
Sport & Fitness	5893 5779	4522 4388	1243 1240	128 151	76.74 % 75.93 %	21.09 % 21.46 %	2.17 % 2.61 %
Job & Career	5760 5773	4272 4307	1350 1323	138 143	74.17 % 74.61 %	23.44 % 22.92 %	2.40 % 2.48 %
Dating	6089 5994	4399 4331	1552 1518	138 145	72.25 % 72.26 %	25.49 % 25.33 %	2.27 % 2.42 %
Other	5852 5908	4560 4579	1158 1182	134 147	77.92 % 77.51 %	19.79 % 20.01 %	2.29 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5438 5422	3964 3936	1347 1344	127 142	72.89 % 72.59 %	24.77 % 24.79 %	2.34 % 2.62 %
Outlook Mail	5533 5393	4134 4023	1281 1236	118 134	74.72 % 74.60 %	23.15 % 22.92 %	2.13 % 2.48 %
Yahoo Mail	5511 5528	4194 4164	1189 1234	128 130	76.10 % 75.33 %	21.58 % 22.32 %	2.32 % 2.35 %
AOL Mail	5526 5384	4228 4061	1172 1186	126 137	76.51 % 75.43 %	21.21 % 22.03 %	2.28 % 2.54 %
Mail.com	5610 5645	4397 4400	1092 1114	121 131	78.38 % 77.95 %	19.47 % 19.73 %	2.16 % 2.32 %
Yandex Mail	5450 5543	4125 4184	1206 1218	119 141	75.69 % 75.48 %	22.13 % 21.97 %	2.18 % 2.54 %
GMX Mail	5265 5362	3953 3990	1193 1241	119 131	75.08 % 74.41 %	22.66 % 23.14 %	2.26 % 2.44 %
Zoho Mail	5341 5625	4177 4340	1041 1142	123 143	78.21 % 77.16 %	19.49 % 20.30 %	2.30 % 2.54 %
ProtonMail	5420 5466	4235 4255	1068 1078	117 133	78.14 % 77.84 %	19.70 % 19.72 %	2.16 % 2.43 %
Custom Mail	5529 5597	4413 4421	994 1034	122 142	79.82 % 78.99 %	17.98 % 18.47 %	2.21 % 2.54 %
iCloud Mail	5548 5688	4073 4135	1355 1398	120 155	73.41 % 72.70 %	24.42 % 24.58 %	2.16 % 2.73 %
Tuta	5297 5271	4211 4141	976 988	110 142	79.50 % 78.56 %	18.43 % 18.74 %	2.08 % 2.69 %
Juno.com	5392 5482	4287 4328	987 1019	118 135	79.51 % 78.95 %	18.30 % 18.59 %	2.19 % 2.46 %
Mailfence	5386 5452	4241 4250	1020 1062	125 140	78.74 % 77.95 %	18.94 % 19.48 %	2.32 % 2.57 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.