ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 438.019	357.292 348.262	69.479 76.745	11.672 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 79.51 %	15.85 % 17.52 %	2.66 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33358	27858 27594	4273 4877	760 887	84.70 % 82.72 %	12.99 % 14.62 %	2.31 % 2.66 %
Elektronics	33773 33696	27792 27031	5130 5728	851 937	82.29 % 80.22 %	15.19 % 17.00 %	2.52 % 2.78 %
Entertainment	33133 33364	26952 26523	5304 5877	877 964	81.34 % 79.50 %	16.01 % 17.61 %	2.65 % 2.89 %
Cosmetics & Beauty	33616 33908	27354 26923	5355 5969	907 1016	81.37 % 79.40 %	15.93 % 17.60 %	2.70 % 3.00 %
Food & Drink	33295 33580	28152 27659	4352 5067	791 854	84.55 % 82.37 %	13.07 % 15.09 %	2.38 % 2.54 %
Home & Garden	34189 33611	28836 27734	4581 5023	772 854	84.34 % 82.51 %	13.40 % 14.94 %	2.26 % 2.54 %
Finance	33913 33805	26517 25711	6382 6926	1014 1168	78.19 % 76.06 %	18.82 % 20.49 %	2.99 % 3.46 %
Health	33706 33768	26659 25990	6101 6694	946 1084	79.09 % 76.97 %	18.10 % 19.82 %	2.81 % 3.21 %
Pets	34118 33812	28540 27645	4758 5248	820 919	83.65 % 81.76 %	13.95 % 15.52 %	2.40 % 2.72 %
Sport & Fitness	33838 33790	27140 26572	5710 6179	988 1039	80.21 % 78.64 %	16.87 % 18.29 %	2.92 % 3.07 %
Job & Career	34243 33687	27182 26026	6026 6496	1035 1165	79.38 % 77.26 %	17.60 % 19.28 %	3.02 % 3.46 %
Dating	33613 33527	25854 25090	6723 7275	1036 1162	76.92 % 74.84 %	20.00 % 21.70 %	3.08 % 3.47 %
Other	34115 34113	28456 27764	4784 5386	875 963	83.41 % 81.39 %	14.02 % 15.79 %	2.56 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 42551	33783 32409	8244 8719	1336 1423	77.91 % 76.17 %	19.01 % 20.49 %	3.08 % 3.34 %
Outlook Mail	42674 42769	33614 32802	7859 8539	1201 1428	78.77 % 76.70 %	18.42 % 19.97 %	2.81 % 3.34 %
Yahoo Mail	42411 42293	34487 33509	6751 7503	1173 1281	81.32 % 79.23 %	15.92 % 17.74 %	2.77 % 3.03 %
AOL Mail	43021 42916	34856 33951	6955 7659	1210 1306	81.02 % 79.11 %	16.17 % 17.85 %	2.81 % 3.04 %
Mail.com	43000 42938	35412 34545	6490 7191	1098 1202	82.35 % 80.45 %	15.09 % 16.75 %	2.55 % 2.80 %
Yandex Mail	42689 42780	34080 33138	7368 8186	1241 1456	79.83 % 77.46 %	17.26 % 19.14 %	2.91 % 3.40 %
GMX Mail	42372 43418	34837 34750	6546 7506	989 1162	82.22 % 80.04 %	15.45 % 17.29 %	2.33 % 2.68 %
Zoho Mail	43274 42142	35962 34261	6265 6732	1047 1149	83.10 % 81.30 %	14.48 % 15.97 %	2.42 % 2.73 %
ProtonMail	43071 43037	35850 34933	6171 6982	1050 1122	83.23 % 81.17 %	14.33 % 16.22 %	2.44 % 2.61 %
Custom Mail	42357 42712	35756 35080	5623 6494	978 1138	84.42 % 82.13 %	13.28 % 15.20 %	2.31 % 2.66 %
iCloud Mail	3329 3500	2679 2804	508 542	142 154	80.47 % 80.11 %	15.26 % 15.49 %	4.27 % 4.40 %
Tuta	3430 3567	2959 3106	362 365	109 96	86.27 % 87.08 %	10.55 % 10.23 %	3.18 % 2.69 %
Juno.com	3452 3396	3017 2974	337 327	98 95	87.40 % 87.57 %	9.76 % 9.63 %	2.84 % 2.80 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.