ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.516 65.733	50.861 50.031	13.251 14.036	1.404 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.11 %	20.23 % 21.35 %	2.14 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5148 5113	3986 3875	1065 1114	97 124	77.43 % 75.79 %	20.69 % 21.79 %	1.88 % 2.43 %
Elektronics	5023 4965	3955 3766	955 1060	113 139	78.74 % 75.85 %	19.01 % 21.35 %	2.25 % 2.80 %
Entertainment	5012 4982	3861 3770	1043 1093	108 119	77.04 % 75.67 %	20.81 % 21.94 %	2.15 % 2.39 %
Cosmetics & Beauty	5089 5097	3997 3924	1001 1046	91 127	78.54 % 76.99 %	19.67 % 20.52 %	1.79 % 2.49 %
Food & Drink	5100 5064	3943 3798	1046 1140	111 126	77.31 % 75.00 %	20.51 % 22.51 %	2.18 % 2.49 %
Home & Garden	5057 5102	3945 3894	1002 1073	110 135	78.01 % 76.32 %	19.81 % 21.03 %	2.18 % 2.65 %
Finance	4936 5035	3985 4015	841 888	110 132	80.73 % 79.74 %	17.04 % 17.64 %	2.23 % 2.62 %
Health	5044 5001	4082 4003	852 873	110 125	80.93 % 80.04 %	16.89 % 17.46 %	2.18 % 2.50 %
Pets	5030 5118	3883 3863	1036 1118	111 137	77.20 % 75.48 %	20.60 % 21.84 %	2.21 % 2.68 %
Sport & Fitness	4989 5024	3831 3812	1047 1088	111 124	76.79 % 75.88 %	20.99 % 21.66 %	2.22 % 2.47 %
Job & Career	4890 4989	3653 3670	1123 1194	114 125	74.70 % 73.56 %	22.97 % 23.93 %	2.33 % 2.51 %
Dating	5069 5183	3717 3724	1236 1341	116 118	73.33 % 71.85 %	24.38 % 25.87 %	2.29 % 2.28 %
Other	5129 5060	4023 3917	1004 1008	102 135	78.44 % 77.41 %	19.57 % 19.92 %	1.99 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4756 4771	3531 3439	1118 1212	107 120	74.24 % 72.08 %	23.51 % 25.40 %	2.25 % 2.52 %
Outlook Mail	4617 4649	3495 3453	1011 1082	111 114	75.70 % 74.27 %	21.90 % 23.27 %	2.40 % 2.45 %
Yahoo Mail	4706 4657	3592 3517	1009 1018	105 122	76.33 % 75.52 %	21.44 % 21.86 %	2.23 % 2.62 %
AOL Mail	4710 4682	3632 3507	981 1052	97 123	77.11 % 74.90 %	20.83 % 22.47 %	2.06 % 2.63 %
Mail.com	4711 4813	3718 3749	887 945	106 119	78.92 % 77.89 %	18.83 % 19.63 %	2.25 % 2.47 %
Yandex Mail	4722 4669	3640 3515	989 1028	93 126	77.09 % 75.28 %	20.94 % 22.02 %	1.97 % 2.70 %
GMX Mail	4461 4711	3346 3497	1023 1093	92 121	75.01 % 74.23 %	22.93 % 23.20 %	2.06 % 2.57 %
Zoho Mail	4565 4852	3599 3747	875 968	91 137	78.84 % 77.23 %	19.17 % 19.95 %	1.99 % 2.82 %
ProtonMail	4619 4626	3627 3615	897 917	95 94	78.52 % 78.15 %	19.42 % 19.82 %	2.06 % 2.03 %
Custom Mail	4714 4718	3763 3734	853 866	98 118	79.83 % 79.14 %	18.10 % 18.36 %	2.08 % 2.50 %
iCloud Mail	4785 4689	3561 3391	1123 1179	101 119	74.42 % 72.32 %	23.47 % 25.14 %	2.11 % 2.54 %
Tuta	4651 4520	3732 3557	818 855	101 108	80.24 % 78.69 %	17.59 % 18.92 %	2.17 % 2.39 %
Juno.com	4669 4610	3746 3620	822 869	101 121	80.23 % 78.52 %	17.61 % 18.85 %	2.16 % 2.62 %
Mailfence	4830 4766	3879 3690	845 952	106 124	80.31 % 77.42 %	17.49 % 19.97 %	2.19 % 2.60 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.