ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 464.354	379.785 370.365	72.694 80.080	12.548 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 79.76 %	15.63 % 17.25 %	2.70 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35372	29610 29320	4483 5092	827 960	84.79 % 82.89 %	12.84 % 14.40 %	2.37 % 2.71 %
Elektronics	35813 35762	29526 28800	5362 5962	925 1000	82.44 % 80.53 %	14.97 % 16.67 %	2.58 % 2.80 %
Entertainment	35217 35313	28720 28171	5561 6124	936 1018	81.55 % 79.78 %	15.79 % 17.34 %	2.66 % 2.88 %
Cosmetics & Beauty	35615 35998	29058 28687	5597 6232	960 1079	81.59 % 79.69 %	15.72 % 17.31 %	2.70 % 3.00 %
Food & Drink	35286 35519	29884 29329	4556 5274	846 916	84.69 % 82.57 %	12.91 % 14.85 %	2.40 % 2.58 %
Home & Garden	36238 35581	30618 29436	4789 5238	831 907	84.49 % 82.73 %	13.22 % 14.72 %	2.29 % 2.55 %
Finance	35962 35816	28207 27351	6672 7226	1083 1239	78.44 % 76.37 %	18.55 % 20.18 %	3.01 % 3.46 %
Health	35776 35814	28381 27665	6375 6983	1020 1166	79.33 % 77.25 %	17.82 % 19.50 %	2.85 % 3.26 %
Pets	36223 35882	30348 29409	4990 5503	885 970	83.78 % 81.96 %	13.78 % 15.34 %	2.44 % 2.70 %
Sport & Fitness	35976 35857	28935 28286	5988 6455	1053 1116	80.43 % 78.89 %	16.64 % 18.00 %	2.93 % 3.11 %
Job & Career	36201 35714	28789 27661	6296 6795	1116 1258	79.53 % 77.45 %	17.39 % 19.03 %	3.08 % 3.52 %
Dating	35637 35582	27499 26757	7015 7575	1123 1250	77.16 % 75.20 %	19.68 % 21.29 %	3.15 % 3.51 %
Other	36163 36144	30210 29493	5010 5621	943 1030	83.54 % 81.60 %	13.85 % 15.55 %	2.61 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44574	35482 33977	8601 9069	1431 1528	77.96 % 76.23 %	18.90 % 20.35 %	3.14 % 3.43 %
Outlook Mail	44764 44754	35356 34437	8138 8821	1270 1496	78.98 % 76.95 %	18.18 % 19.71 %	2.84 % 3.34 %
Yahoo Mail	44497 44338	36254 35214	7008 7776	1235 1348	81.48 % 79.42 %	15.75 % 17.54 %	2.78 % 3.04 %
AOL Mail	45052 44912	36571 35605	7207 7926	1274 1381	81.18 % 79.28 %	16.00 % 17.65 %	2.83 % 3.07 %
Mail.com	45024 44967	37138 36274	6722 7435	1164 1258	82.48 % 80.67 %	14.93 % 16.53 %	2.59 % 2.80 %
Yandex Mail	44812 44845	35834 34840	7660 8475	1318 1530	79.97 % 77.69 %	17.09 % 18.90 %	2.94 % 3.41 %
GMX Mail	44448 45377	36620 36431	6770 7719	1058 1227	82.39 % 80.29 %	15.23 % 17.01 %	2.38 % 2.70 %
Zoho Mail	45205 44162	37632 35984	6466 6959	1107 1219	83.25 % 81.48 %	14.30 % 15.76 %	2.45 % 2.76 %
ProtonMail	45101 45200	37621 36806	6368 7208	1112 1186	83.42 % 81.43 %	14.12 % 15.95 %	2.47 % 2.62 %
Custom Mail	44396 44762	37542 36856	5820 6706	1034 1200	84.56 % 82.34 %	13.11 % 14.98 %	2.33 % 2.68 %
iCloud Mail	5347 5534	4302 4420	824 878	221 236	80.46 % 79.87 %	15.41 % 15.87 %	4.13 % 4.26 %
Tuta	5366 5563	4623 4827	571 582	172 154	86.15 % 86.77 %	10.64 % 10.46 %	3.21 % 2.77 %
Juno.com	5501 5366	4810 4694	539 526	152 146	87.44 % 87.48 %	9.80 % 9.80 %	2.76 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.