ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.214 63.497	50.260 49.978	12.859 12.500	1.579 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 78.71 %	20.03 % 19.69 %	2.46 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4951 4936	3874 3890	1011 1010	114 111	78.25 % 78.81 %	20.42 % 20.46 %	2.30 % 2.25 %
Elektronics	5094 4799	4013 3792	996 927	132 113	78.78 % 79.02 %	19.55 % 19.32 %	2.59 % 2.35 %
Entertainment	4910 4871	3786 3816	1022 971	121 107	77.11 % 78.34 %	20.81 % 19.93 %	2.46 % 2.20 %
Cosmetics & Beauty	4874 4777	3881 3771	942 916	105 107	79.63 % 78.94 %	19.33 % 19.18 %	2.15 % 2.24 %
Food & Drink	4902 4949	3803 3864	1023 1015	129 114	77.58 % 78.08 %	20.87 % 20.51 %	2.63 % 2.30 %
Home & Garden	4947 5003	3889 3910	987 994	122 117	78.61 % 78.15 %	19.95 % 19.87 %	2.47 % 2.34 %
Finance	4991 4844	4011 3949	897 809	126 119	80.36 % 81.52 %	17.97 % 16.70 %	2.52 % 2.46 %
Health	4860 4803	3908 3903	863 806	118 108	80.41 % 81.26 %	17.76 % 16.78 %	2.43 % 2.25 %
Pets	4958 4794	3891 3748	989 984	120 116	78.48 % 78.18 %	19.95 % 20.53 %	2.42 % 2.42 %
Sport & Fitness	4987 4779	3861 3772	1040 935	122 109	77.42 % 78.93 %	20.85 % 19.56 %	2.45 % 2.28 %
Job & Career	4687 4955	3577 3817	995 1061	122 117	76.32 % 77.03 %	21.23 % 21.41 %	2.60 % 2.36 %
Dating	5023 5107	3798 3880	1120 1150	131 107	75.61 % 75.97 %	22.30 % 22.52 %	2.61 % 2.10 %
Other	5030 4880	3968 3866	974 922	117 112	78.89 % 79.22 %	19.36 % 18.89 %	2.33 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4777 4635	3629 3515	1076 1045	119 108	75.97 % 75.84 %	22.52 % 22.55 %	2.49 % 2.33 %
Outlook Mail	4721 4576	3675 3531	961 970	118 100	77.84 % 77.16 %	20.36 % 21.20 %	2.50 % 2.19 %
Yahoo Mail	4661 4576	3585 3611	967 900	113 110	76.91 % 78.91 %	20.75 % 19.67 %	2.42 % 2.40 %
AOL Mail	4675 4733	3632 3682	977 974	111 111	77.69 % 77.79 %	20.90 % 20.58 %	2.37 % 2.35 %
Mail.com	4764 4761	3710 3798	955 877	127 110	77.88 % 79.77 %	20.05 % 18.42 %	2.67 % 2.31 %
Yandex Mail	4885 4752	3791 3743	1023 929	121 111	77.60 % 78.77 %	20.94 % 19.55 %	2.48 % 2.34 %
GMX Mail	4541 4652	3491 3632	963 962	110 107	76.88 % 78.07 %	21.21 % 20.68 %	2.42 % 2.30 %
Zoho Mail	4673 4694	3722 3716	895 896	107 117	79.65 % 79.16 %	19.15 % 19.09 %	2.29 % 2.49 %
ProtonMail	4783 4561	3795 3649	900 839	113 105	79.34 % 80.00 %	18.82 % 18.40 %	2.36 % 2.30 %
Custom Mail	4654 4762	3765 3849	844 867	116 103	80.90 % 80.83 %	18.13 % 18.21 %	2.49 % 2.16 %
iCloud Mail	4830 4591	3672 3508	1054 1028	119 96	76.02 % 76.41 %	21.82 % 22.39 %	2.46 % 2.09 %
Tuta	4510 4623	3624 3675	822 849	108 107	80.35 % 79.49 %	18.23 % 18.36 %	2.39 % 2.31 %
Juno.com	4579 4556	3683 3669	827 802	117 109	80.43 % 80.53 %	18.06 % 17.60 %	2.56 % 2.39 %
Mailfence	3161 3025	2486 2400	595 562	80 63	78.65 % 79.34 %	18.82 % 18.58 %	2.53 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.