ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.087 455.533	372.303 363.045	71.546 78.900	12.238 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.63 % 79.70 %	15.69 % 17.32 %	2.68 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34229 34660	29019 28725	4406 5010	804 925	84.78 % 82.88 %	12.87 % 14.45 %	2.35 % 2.67 %
Elektronics	35137 35099	28963 28234	5280 5883	894 982	82.43 % 80.44 %	15.03 % 16.76 %	2.54 % 2.80 %
Entertainment	34506 34685	28125 27643	5468 6041	913 1001	81.51 % 79.70 %	15.85 % 17.42 %	2.65 % 2.89 %
Cosmetics & Beauty	34911 35282	28466 28084	5505 6140	940 1058	81.54 % 79.60 %	15.77 % 17.40 %	2.69 % 3.00 %
Food & Drink	34614 34849	29311 28753	4482 5198	821 898	84.68 % 82.51 %	12.95 % 14.92 %	2.37 % 2.58 %
Home & Garden	35529 34914	30006 28875	4712 5159	811 880	84.45 % 82.70 %	13.26 % 14.78 %	2.28 % 2.52 %
Finance	35291 35120	27664 26790	6573 7116	1054 1214	78.39 % 76.28 %	18.63 % 20.26 %	2.99 % 3.46 %
Health	35086 35146	27819 27125	6278 6883	989 1138	79.29 % 77.18 %	17.89 % 19.58 %	2.82 % 3.24 %
Pets	35519 35163	29747 28803	4908 5409	864 951	83.75 % 81.91 %	13.82 % 15.38 %	2.43 % 2.70 %
Sport & Fitness	35298 35177	28364 27723	5896 6362	1038 1092	80.36 % 78.81 %	16.70 % 18.09 %	2.94 % 3.10 %
Job & Career	35521 35035	28240 27123	6196 6689	1085 1223	79.50 % 77.42 %	17.44 % 19.09 %	3.05 % 3.49 %
Dating	34973 34905	26959 26221	6913 7466	1101 1218	77.09 % 75.12 %	19.77 % 21.39 %	3.15 % 3.49 %
Other	35473 35498	29620 28946	4929 5544	924 1008	83.50 % 81.54 %	13.90 % 15.62 %	2.60 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44755 43874	34886 33441	8471 8942	1398 1491	77.95 % 76.22 %	18.93 % 20.38 %	3.12 % 3.40 %
Outlook Mail	44082 44031	34804 33852	8040 8713	1238 1466	78.95 % 76.88 %	18.24 % 19.79 %	2.81 % 3.33 %
Yahoo Mail	43784 43658	35661 34662	6912 7679	1211 1317	81.45 % 79.39 %	15.79 % 17.59 %	2.77 % 3.02 %
AOL Mail	44372 44257	36005 35071	7117 7834	1250 1352	81.14 % 79.24 %	16.04 % 17.70 %	2.82 % 3.05 %
Mail.com	44349 44283	36567 35697	6642 7353	1140 1233	82.45 % 80.61 %	14.98 % 16.60 %	2.57 % 2.78 %
Yandex Mail	44084 44160	35240 34275	7552 8372	1292 1513	79.94 % 77.62 %	17.13 % 18.96 %	2.93 % 3.43 %
GMX Mail	43762 44728	36035 35875	6690 7644	1037 1209	82.34 % 80.21 %	15.29 % 17.09 %	2.37 % 2.70 %
Zoho Mail	44586 43490	37101 35413	6399 6881	1086 1196	83.21 % 81.43 %	14.35 % 15.82 %	2.44 % 2.75 %
ProtonMail	44435 44510	37038 36215	6300 7133	1097 1162	83.35 % 81.36 %	14.18 % 16.03 %	2.47 % 2.61 %
Custom Mail	43691 44089	36930 36285	5748 6628	1013 1176	84.53 % 82.30 %	13.16 % 15.03 %	2.32 % 2.67 %
iCloud Mail	4644 4851	3738 3885	711 760	195 206	80.49 % 80.09 %	15.31 % 15.67 %	4.20 % 4.25 %
Tuta	4718 4916	4072 4269	495 508	151 139	86.31 % 86.84 %	10.49 % 10.33 %	3.20 % 2.83 %
Juno.com	4825 4686	4226 4105	469 453	130 128	87.59 % 87.60 %	9.72 % 9.67 %	2.69 % 2.73 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.