ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.256 76.742	58.741 59.121	15.803 15.917	1.712 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.03 % 77.04 %	20.72 % 20.74 %	2.25 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5948 5922	4606 4527	1217 1267	125 128	77.44 % 76.44 %	20.46 % 21.39 %	2.10 % 2.16 %
Elektronics	5701 5854	4433 4491	1141 1229	127 134	77.76 % 76.72 %	20.01 % 20.99 %	2.23 % 2.29 %
Entertainment	5863 5965	4479 4590	1246 1250	138 125	76.39 % 76.95 %	21.25 % 20.96 %	2.35 % 2.10 %
Cosmetics & Beauty	6033 5828	4658 4543	1250 1160	125 125	77.21 % 77.95 %	20.72 % 19.90 %	2.07 % 2.14 %
Food & Drink	5901 5802	4545 4421	1226 1248	130 133	77.02 % 76.20 %	20.78 % 21.51 %	2.20 % 2.29 %
Home & Garden	5979 5997	4621 4655	1221 1210	137 132	77.29 % 77.62 %	20.42 % 20.18 %	2.29 % 2.20 %
Finance	5659 5833	4556 4700	975 997	128 136	80.51 % 80.58 %	17.23 % 17.09 %	2.26 % 2.33 %
Health	5857 5972	4713 4792	1016 1047	128 133	80.47 % 80.24 %	17.35 % 17.53 %	2.19 % 2.23 %
Pets	5843 6034	4462 4584	1246 1304	135 146	76.36 % 75.97 %	21.32 % 21.61 %	2.31 % 2.42 %
Sport & Fitness	5769 5814	4392 4466	1249 1219	128 129	76.13 % 76.81 %	21.65 % 20.97 %	2.22 % 2.22 %
Job & Career	5803 5765	4304 4343	1358 1298	141 124	74.17 % 75.33 %	23.40 % 22.52 %	2.43 % 2.15 %
Dating	5967 5987	4336 4340	1491 1525	140 122	72.67 % 72.49 %	24.99 % 25.47 %	2.35 % 2.04 %
Other	5933 5969	4636 4669	1167 1163	130 137	78.14 % 78.22 %	19.67 % 19.48 %	2.19 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5555 5403	4081 3956	1346 1327	128 120	73.47 % 73.22 %	24.23 % 24.56 %	2.30 % 2.22 %
Outlook Mail	5486 5347	4103 4028	1253 1205	130 114	74.79 % 75.33 %	22.84 % 22.54 %	2.37 % 2.13 %
Yahoo Mail	5340 5619	4044 4278	1176 1220	120 121	75.73 % 76.13 %	22.02 % 21.71 %	2.25 % 2.15 %
AOL Mail	5514 5340	4235 4073	1159 1149	120 118	76.80 % 76.27 %	21.02 % 21.52 %	2.18 % 2.21 %
Mail.com	5482 5631	4310 4428	1055 1078	117 125	78.62 % 78.64 %	19.24 % 19.14 %	2.13 % 2.22 %
Yandex Mail	5429 5414	4109 4121	1204 1164	116 129	75.69 % 76.12 %	22.18 % 21.50 %	2.14 % 2.38 %
GMX Mail	5282 5411	3956 4068	1210 1217	116 126	74.90 % 75.18 %	22.91 % 22.49 %	2.20 % 2.33 %
Zoho Mail	5304 5651	4163 4398	1022 1119	119 134	78.49 % 77.83 %	19.27 % 19.80 %	2.24 % 2.37 %
ProtonMail	5418 5461	4235 4300	1062 1058	121 103	78.17 % 78.74 %	19.60 % 19.37 %	2.23 % 1.89 %
Custom Mail	5498 5552	4383 4457	992 977	123 118	79.72 % 80.28 %	18.04 % 17.60 %	2.24 % 2.13 %
iCloud Mail	5563 5591	4116 4097	1322 1365	125 129	73.99 % 73.28 %	23.76 % 24.41 %	2.25 % 2.31 %
Tuta	5434 5320	4315 4233	999 967	120 120	79.41 % 79.57 %	18.38 % 18.18 %	2.21 % 2.26 %
Juno.com	5417 5458	4315 4334	982 1000	120 124	79.66 % 79.41 %	18.13 % 18.32 %	2.22 % 2.27 %
Mailfence	5534 5544	4376 4350	1021 1071	137 123	79.07 % 78.46 %	18.45 % 19.32 %	2.48 % 2.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.