ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.698 65.774	50.460 50.388	13.735 13.836	1.503 1.550

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.61 %	20.91 % 21.04 %	2.29 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5166 5097	3985 3875	1073 1108	108 114	77.14 % 76.03 %	20.77 % 21.74 %	2.09 % 2.24 %
Elektronics	4926 5007	3823 3817	990 1065	113 125	77.61 % 76.23 %	20.10 % 21.27 %	2.29 % 2.50 %
Entertainment	5061 5064	3874 3877	1068 1076	119 111	76.55 % 76.56 %	21.10 % 21.25 %	2.35 % 2.19 %
Cosmetics & Beauty	5149 5025	3971 3894	1068 1011	110 120	77.12 % 77.49 %	20.74 % 20.12 %	2.14 % 2.39 %
Food & Drink	5103 4946	3929 3742	1060 1087	114 117	76.99 % 75.66 %	20.77 % 21.98 %	2.23 % 2.37 %
Home & Garden	5195 5099	3997 3953	1077 1025	121 121	76.94 % 77.53 %	20.73 % 20.10 %	2.33 % 2.37 %
Finance	4834 5059	3876 4043	848 893	110 123	80.18 % 79.92 %	17.54 % 17.65 %	2.28 % 2.43 %
Health	5070 5076	4071 4047	886 910	113 119	80.30 % 79.73 %	17.48 % 17.93 %	2.23 % 2.34 %
Pets	5034 5179	3824 3921	1091 1124	119 134	75.96 % 75.71 %	21.67 % 21.70 %	2.36 % 2.59 %
Sport & Fitness	4968 5034	3760 3850	1092 1065	116 119	75.68 % 76.48 %	21.98 % 21.16 %	2.33 % 2.36 %
Job & Career	5044 4990	3729 3734	1189 1145	126 111	73.93 % 74.83 %	23.57 % 22.95 %	2.50 % 2.22 %
Dating	5037 5065	3653 3643	1262 1313	122 109	72.52 % 71.92 %	25.05 % 25.92 %	2.42 % 2.15 %
Other	5111 5133	3968 3992	1031 1014	112 127	77.64 % 77.77 %	20.17 % 19.75 %	2.19 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 4669	3540 3404	1172 1153	114 112	73.35 % 72.91 %	24.29 % 24.69 %	2.36 % 2.40 %
Outlook Mail	4746 4594	3532 3447	1097 1044	117 103	74.42 % 75.03 %	23.11 % 22.73 %	2.47 % 2.24 %
Yahoo Mail	4525 4797	3415 3625	1005 1060	105 112	75.47 % 75.57 %	22.21 % 22.10 %	2.32 % 2.33 %
AOL Mail	4742 4576	3626 3473	1012 997	104 106	76.47 % 75.90 %	21.34 % 21.79 %	2.19 % 2.32 %
Mail.com	4707 4812	3690 3763	910 935	107 114	78.39 % 78.20 %	19.33 % 19.43 %	2.27 % 2.37 %
Yandex Mail	4680 4659	3532 3524	1047 1018	101 117	75.47 % 75.64 %	22.37 % 21.85 %	2.16 % 2.51 %
GMX Mail	4495 4647	3358 3466	1037 1065	100 116	74.71 % 74.59 %	23.07 % 22.92 %	2.22 % 2.50 %
Zoho Mail	4548 4903	3554 3808	892 973	102 122	78.14 % 77.67 %	19.61 % 19.84 %	2.24 % 2.49 %
ProtonMail	4720 4684	3672 3673	942 919	106 92	77.80 % 78.42 %	19.96 % 19.62 %	2.25 % 1.96 %
Custom Mail	4727 4815	3759 3840	864 864	104 111	79.52 % 79.75 %	18.28 % 17.94 %	2.20 % 2.31 %
iCloud Mail	4782 4683	3530 3411	1143 1160	109 112	73.82 % 72.84 %	23.90 % 24.77 %	2.28 % 2.39 %
Tuta	4700 4526	3731 3588	865 832	104 106	79.38 % 79.28 %	18.40 % 18.38 %	2.21 % 2.34 %
Juno.com	4660 4697	3702 3706	852 877	106 114	79.44 % 78.90 %	18.28 % 18.67 %	2.27 % 2.43 %
Mailfence	4840 4712	3819 3660	897 939	124 113	78.90 % 77.67 %	18.53 % 19.93 %	2.56 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.