ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
403.032
402.374
|
327.272
317.978
|
65.254
72.541
|
10.506
11.855
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
81.20 %
79.03 %
|
16.19 %
18.03 %
|
2.61 %
2.95 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30154
30670
|
25471
25239
|
4003
4618
|
680
813
|
84.47 %
82.29 %
|
13.28 %
15.06 %
|
2.26 %
2.65 %
|
Elektronics |
31068
30919
|
25463
24656
|
4831
5420
|
774
843
|
81.96 %
79.74 %
|
15.55 %
17.53 %
|
2.49 %
2.73 %
|
Entertainment |
30443
30693
|
24669
24241
|
4977
5565
|
797
887
|
81.03 %
78.98 %
|
16.35 %
18.13 %
|
2.62 %
2.89 %
|
Cosmetics & Beauty |
30878
31159
|
25019
24594
|
5032
5637
|
827
928
|
81.03 %
78.93 %
|
16.30 %
18.09 %
|
2.68 %
2.98 %
|
Food & Drink |
30554
30812
|
25764
25245
|
4083
4795
|
707
772
|
84.32 %
81.93 %
|
13.36 %
15.56 %
|
2.31 %
2.51 %
|
Home & Garden |
31512
30854
|
26501
25334
|
4319
4750
|
692
770
|
84.10 %
82.11 %
|
13.71 %
15.40 %
|
2.20 %
2.50 %
|
Finance |
31241
31085
|
24329
23474
|
6001
6545
|
911
1066
|
77.88 %
75.52 %
|
19.21 %
21.06 %
|
2.92 %
3.43 %
|
Health |
30981
30999
|
24395
23685
|
5743
6336
|
843
978
|
78.74 %
76.41 %
|
18.54 %
20.44 %
|
2.72 %
3.15 %
|
Pets |
31342
31061
|
26133
25271
|
4456
4950
|
753
840
|
83.38 %
81.36 %
|
14.22 %
15.94 %
|
2.40 %
2.70 %
|
Sport & Fitness |
31096
31085
|
24871
24297
|
5353
5833
|
872
955
|
79.98 %
78.16 %
|
17.21 %
18.76 %
|
2.80 %
3.07 %
|
Job & Career |
31571
30965
|
24984
23774
|
5644
6120
|
943
1071
|
79.14 %
76.78 %
|
17.88 %
19.76 %
|
2.99 %
3.46 %
|
Dating |
30780
30788
|
23532
22845
|
6325
6891
|
923
1052
|
76.45 %
74.20 %
|
20.55 %
22.38 %
|
3.00 %
3.42 %
|
Other |
31412
31284
|
26141
25323
|
4487
5081
|
784
880
|
83.22 %
80.95 %
|
14.28 %
16.24 %
|
2.50 %
2.81 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40565
39826
|
31561
30255
|
7790
8276
|
1214
1295
|
77.80 %
75.97 %
|
19.20 %
20.78 %
|
2.99 %
3.25 %
|
Outlook Mail |
39929
40068
|
31326
30568
|
7496
8174
|
1107
1326
|
78.45 %
76.29 %
|
18.77 %
20.40 %
|
2.77 %
3.31 %
|
Yahoo Mail |
39663
39662
|
32166
31283
|
6410
7182
|
1087
1197
|
81.10 %
78.87 %
|
16.16 %
18.11 %
|
2.74 %
3.02 %
|
AOL Mail |
40277
40201
|
32556
31662
|
6615
7323
|
1106
1216
|
80.83 %
78.76 %
|
16.42 %
18.22 %
|
2.75 %
3.02 %
|
Mail.com |
40186
40135
|
32996
32138
|
6163
6875
|
1027
1122
|
82.11 %
80.07 %
|
15.34 %
17.13 %
|
2.56 %
2.80 %
|
Yandex Mail |
40043
39980
|
31889
30812
|
7011
7813
|
1143
1355
|
79.64 %
77.07 %
|
17.51 %
19.54 %
|
2.85 %
3.39 %
|
GMX Mail |
39748
40651
|
32563
32346
|
6275
7221
|
910
1084
|
81.92 %
79.57 %
|
15.79 %
17.76 %
|
2.29 %
2.67 %
|
Zoho Mail |
40599
39466
|
33651
31934
|
5985
6459
|
963
1073
|
82.89 %
80.92 %
|
14.74 %
16.37 %
|
2.37 %
2.72 %
|
ProtonMail |
40292
40312
|
33427
32539
|
5898
6725
|
967
1048
|
82.96 %
80.72 %
|
14.64 %
16.68 %
|
2.40 %
2.60 %
|
Custom Mail |
39652
40011
|
33384
32715
|
5360
6229
|
908
1067
|
84.19 %
81.77 %
|
13.52 %
15.57 %
|
2.29 %
2.67 %
|
iCloud Mail |
694
696
|
558
557
|
108
115
|
28
24
|
80.40 %
80.03 %
|
15.56 %
16.52 %
|
4.03 %
3.45 %
|
Tuta |
707
700
|
604
598
|
78
78
|
25
24
|
85.43 %
85.43 %
|
11.03 %
11.14 %
|
3.54 %
3.43 %
|
Juno.com |
677
666
|
591
571
|
65
71
|
21
24
|
87.30 %
85.74 %
|
9.60 %
10.66 %
|
3.10 %
3.60 %
|
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