ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.585 65.532	50.859 49.814	13.328 14.051	1.398 1.667

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.55 % 76.01 %	20.32 % 21.44 %	2.13 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5102 5059	3954 3824	1051 1112	97 123	77.50 % 75.59 %	20.60 % 21.98 %	1.90 % 2.43 %
Elektronics	5004 5004	3933 3782	960 1085	111 137	78.60 % 75.58 %	19.18 % 21.68 %	2.22 % 2.74 %
Entertainment	5114 4969	3952 3771	1052 1080	110 118	77.28 % 75.89 %	20.57 % 21.73 %	2.15 % 2.37 %
Cosmetics & Beauty	5193 4967	4054 3825	1044 1012	95 130	78.07 % 77.01 %	20.10 % 20.37 %	1.83 % 2.62 %
Food & Drink	5120 5088	3962 3806	1047 1157	111 125	77.38 % 74.80 %	20.45 % 22.74 %	2.17 % 2.46 %
Home & Garden	5178 5075	4016 3902	1048 1044	114 129	77.56 % 76.89 %	20.24 % 20.57 %	2.20 % 2.54 %
Finance	4873 4998	3945 3968	822 896	106 134	80.96 % 79.39 %	16.87 % 17.93 %	2.18 % 2.68 %
Health	5002 5058	4047 4023	849 910	106 125	80.91 % 79.54 %	16.97 % 17.99 %	2.12 % 2.47 %
Pets	4977 5149	3838 3864	1030 1144	109 141	77.11 % 75.04 %	20.70 % 22.22 %	2.19 % 2.74 %
Sport & Fitness	4963 5025	3806 3813	1048 1086	109 126	76.69 % 75.88 %	21.12 % 21.61 %	2.20 % 2.51 %
Job & Career	4852 4999	3636 3692	1105 1181	111 126	74.94 % 73.85 %	22.77 % 23.62 %	2.29 % 2.52 %
Dating	5111 5033	3738 3599	1255 1318	118 116	73.14 % 71.51 %	24.55 % 26.19 %	2.31 % 2.30 %
Other	5096 5108	3978 3945	1017 1026	101 137	78.06 % 77.23 %	19.96 % 20.09 %	1.98 % 2.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4790 4608	3553 3333	1132 1160	105 115	74.18 % 72.33 %	23.63 % 25.17 %	2.19 % 2.50 %
Outlook Mail	4743 4561	3572 3382	1057 1069	114 110	75.31 % 74.15 %	22.29 % 23.44 %	2.40 % 2.41 %
Yahoo Mail	4586 4726	3496 3542	988 1061	102 123	76.23 % 74.95 %	21.54 % 22.45 %	2.22 % 2.60 %
AOL Mail	4706 4571	3619 3427	993 1027	94 117	76.90 % 74.97 %	21.10 % 22.47 %	2.00 % 2.56 %
Mail.com	4620 4884	3672 3802	847 960	101 122	79.48 % 77.85 %	18.33 % 19.66 %	2.19 % 2.50 %
Yandex Mail	4748 4629	3617 3472	1036 1031	95 126	76.18 % 75.01 %	21.82 % 22.27 %	2.00 % 2.72 %
GMX Mail	4482 4627	3378 3430	1013 1076	91 121	75.37 % 74.13 %	22.60 % 23.25 %	2.03 % 2.62 %
Zoho Mail	4559 4991	3589 3853	879 997	91 141	78.72 % 77.20 %	19.28 % 19.98 %	2.00 % 2.83 %
ProtonMail	4650 4702	3662 3652	890 949	98 101	78.75 % 77.67 %	19.14 % 20.18 %	2.11 % 2.15 %
Custom Mail	4701 4720	3760 3733	845 870	96 117	79.98 % 79.09 %	17.97 % 18.43 %	2.04 % 2.48 %
iCloud Mail	4800 4717	3568 3405	1131 1194	101 118	74.33 % 72.19 %	23.56 % 25.31 %	2.10 % 2.50 %
Tuta	4661 4458	3727 3506	835 843	99 109	79.96 % 78.65 %	17.91 % 18.91 %	2.12 % 2.45 %
Juno.com	4723 4647	3786 3638	837 888	100 121	80.16 % 78.29 %	17.72 % 19.11 %	2.12 % 2.60 %
Mailfence	4816 4691	3860 3639	845 926	111 126	80.15 % 77.57 %	17.55 % 19.74 %	2.30 % 2.69 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.