ActiveCampaign and Mailjet Email Deliverability Comparison

ActiveCampaign

Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.674 65.664	50.321 50.495	13.784 13.655	1.569 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 76.90 %	20.99 % 20.80 %	2.39 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5053	3899 3865	1082 1076	111 112	76.57 % 76.49 %	21.25 % 21.29 %	2.18 % 2.22 %
Elektronics	5052 4953	3906 3808	1023 1023	123 122	77.32 % 76.88 %	20.25 % 20.65 %	2.43 % 2.46 %
Entertainment	5004 4914	3792 3762	1089 1046	123 106	75.78 % 76.56 %	21.76 % 21.29 %	2.46 % 2.16 %
Cosmetics & Beauty	4999 5119	3896 3980	1002 1025	101 114	77.94 % 77.75 %	20.04 % 20.02 %	2.02 % 2.23 %
Food & Drink	5097 5062	3877 3841	1098 1107	122 114	76.06 % 75.88 %	21.54 % 21.87 %	2.39 % 2.25 %
Home & Garden	5151 5189	3960 3999	1062 1073	129 117	76.88 % 77.07 %	20.62 % 20.68 %	2.50 % 2.25 %
Finance	5047 5015	4025 4049	899 840	123 126	79.75 % 80.74 %	17.81 % 16.75 %	2.44 % 2.51 %
Health	5064 4957	4051 4008	890 844	123 105	80.00 % 80.86 %	17.58 % 17.03 %	2.43 % 2.12 %
Pets	5098 5125	3886 3895	1086 1099	126 131	76.23 % 76.00 %	21.30 % 21.44 %	2.47 % 2.56 %
Sport & Fitness	5065 4955	3832 3800	1110 1038	123 117	75.66 % 76.69 %	21.92 % 20.95 %	2.43 % 2.36 %
Job & Career	4843 5057	3579 3772	1141 1166	123 119	73.90 % 74.59 %	23.56 % 23.06 %	2.54 % 2.35 %
Dating	5021 5222	3636 3795	1257 1317	128 110	72.42 % 72.67 %	25.03 % 25.22 %	2.55 % 2.11 %
Other	5141 5043	3982 3921	1045 1001	114 121	77.46 % 77.75 %	20.33 % 19.85 %	2.22 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4772 4600	3488 3347	1167 1147	117 106	73.09 % 72.76 %	24.46 % 24.93 %	2.45 % 2.30 %
Outlook Mail	4619 4654	3475 3492	1026 1063	118 99	75.23 % 75.03 %	22.21 % 22.84 %	2.55 % 2.13 %
Yahoo Mail	4748 4654	3581 3571	1050 969	117 114	75.42 % 76.73 %	22.11 % 20.82 %	2.46 % 2.45 %
AOL Mail	4685 4725	3557 3594	1019 1022	109 109	75.92 % 76.06 %	21.75 % 21.63 %	2.33 % 2.31 %
Mail.com	4731 4767	3651 3740	960 913	120 114	77.17 % 78.46 %	20.29 % 19.15 %	2.54 % 2.39 %
Yandex Mail	4820 4664	3641 3542	1072 1006	107 116	75.54 % 75.94 %	22.24 % 21.57 %	2.22 % 2.49 %
GMX Mail	4578 4716	3401 3538	1069 1068	108 110	74.29 % 75.02 %	23.35 % 22.65 %	2.36 % 2.33 %
Zoho Mail	4692 4866	3661 3777	924 967	107 122	78.03 % 77.62 %	19.69 % 19.87 %	2.28 % 2.51 %
ProtonMail	4727 4536	3684 3570	932 871	111 95	77.94 % 78.70 %	19.72 % 19.20 %	2.35 % 2.09 %
Custom Mail	4574 4794	3622 3826	842 861	110 107	79.19 % 79.81 %	18.41 % 17.96 %	2.40 % 2.23 %
iCloud Mail	4720 4777	3464 3495	1143 1179	113 103	73.39 % 73.16 %	24.22 % 24.68 %	2.39 % 2.16 %
Tuta	4564 4533	3620 3593	840 842	104 98	79.32 % 79.26 %	18.40 % 18.57 %	2.28 % 2.16 %
Juno.com	4622 4730	3659 3749	854 864	109 117	79.16 % 79.26 %	18.48 % 18.27 %	2.36 % 2.47 %
Mailfence	4822 4648	3817 3661	886 883	119 104	79.16 % 78.77 %	18.37 % 19.00 %	2.47 % 2.24 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.