Mailgun and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.801 403.826	7.331 302.925	1.140 86.065	330 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.30 % 75.01 %	12.95 % 21.31 %	3.75 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	688 31618	588 24625	77 5927	23 1066	85.47 % 77.88 %	11.19 % 18.75 %	3.34 % 3.37 %
Elektronics	679 31199	580 23556	82 6514	17 1129	85.42 % 75.50 %	12.08 % 20.88 %	2.50 % 3.62 %
Entertainment	694 31532	573 23579	91 6826	30 1127	82.56 % 74.78 %	13.11 % 21.65 %	4.32 % 3.57 %
Cosmetics & Beauty	679 30626	558 22948	89 6506	32 1172	82.18 % 74.93 %	13.11 % 21.24 %	4.71 % 3.83 %
Food & Drink	685 30894	594 24051	71 5777	20 1066	86.72 % 77.85 %	10.36 % 18.70 %	2.92 % 3.45 %
Home & Garden	686 30943	588 24153	77 5774	21 1016	85.71 % 78.06 %	11.22 % 18.66 %	3.06 % 3.28 %
Finance	639 30946	517 22247	93 7521	29 1178	80.91 % 71.89 %	14.55 % 24.30 %	4.54 % 3.81 %
Health	662 30964	539 22467	96 7309	27 1188	81.42 % 72.56 %	14.50 % 23.60 %	4.08 % 3.84 %
Pets	682 31079	578 23955	81 5995	23 1129	84.75 % 77.08 %	11.88 % 19.29 %	3.37 % 3.63 %
Sport & Fitness	705 30781	574 22759	102 6777	29 1245	81.42 % 73.94 %	14.47 % 22.02 %	4.11 % 4.04 %
Job & Career	659 30837	533 22586	99 7048	27 1203	80.88 % 73.24 %	15.02 % 22.86 %	4.10 % 3.90 %
Dating	633 31066	509 21844	97 7943	27 1279	80.41 % 70.31 %	15.32 % 25.57 %	4.27 % 4.12 %
Other	710 31341	600 24155	85 6148	25 1038	84.51 % 77.07 %	11.97 % 19.62 %	3.52 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	688 40942	527 29395	120 9991	41 1556	76.60 % 71.80 %	17.44 % 24.40 %	5.96 % 3.80 %
Outlook Mail	635 40311	522 29211	88 9496	25 1604	82.20 % 72.46 %	13.86 % 23.56 %	3.94 % 3.98 %
Yahoo Mail	683 40103	573 30044	91 8592	19 1467	83.89 % 74.92 %	13.32 % 21.42 %	2.78 % 3.66 %
AOL Mail	736 39994	605 29840	99 8590	32 1564	82.20 % 74.61 %	13.45 % 21.48 %	4.35 % 3.91 %
Mail.com	676 40043	573 30442	82 8159	21 1442	84.76 % 76.02 %	12.13 % 20.38 %	3.11 % 3.60 %
Yandex Mail	650 40330	532 29560	96 9190	22 1580	81.85 % 73.30 %	14.77 % 22.79 %	3.38 % 3.92 %
GMX Mail	652 40086	550 30280	78 8381	24 1425	84.36 % 75.54 %	11.96 % 20.91 %	3.68 % 3.55 %
Zoho Mail	703 40093	600 30857	82 7887	21 1349	85.35 % 76.96 %	11.66 % 19.67 %	2.99 % 3.36 %
ProtonMail	656 39850	558 30607	71 7873	27 1370	85.06 % 76.81 %	10.82 % 19.76 %	4.12 % 3.44 %
Custom Mail	667 40069	572 31130	71 7552	24 1387	85.76 % 77.69 %	10.64 % 18.85 %	3.60 % 3.46 %
iCloud Mail	655 671	519 492	107 141	29 38	79.24 % 73.32 %	16.34 % 21.01 %	4.43 % 5.66 %
Tuta	721 651	616 514	82 105	23 32	85.44 % 78.96 %	11.37 % 16.13 %	3.19 % 4.92 %
Juno.com	679 683	584 553	73 108	22 22	86.01 % 80.97 %	10.75 % 15.81 %	3.24 % 3.22 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.