Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 65.946	49.612 51.041	13.681 13.503	1.530 1.402

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 77.40 %	21.11 % 20.48 %	2.36 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 4980	3819 3830	1044 1049	104 101	76.89 % 76.91 %	21.02 % 21.06 %	2.09 % 2.03 %
Elektronics	4857 5025	3760 3920	980 1000	117 105	77.41 % 78.01 %	20.18 % 19.90 %	2.41 % 2.09 %
Entertainment	4771 4935	3618 3777	1040 1052	113 106	75.83 % 76.53 %	21.80 % 21.32 %	2.37 % 2.15 %
Cosmetics & Beauty	4820 5214	3701 4061	1006 1045	113 108	76.78 % 77.89 %	20.87 % 20.04 %	2.34 % 2.07 %
Food & Drink	4984 5131	3807 3948	1055 1067	122 116	76.38 % 76.94 %	21.17 % 20.80 %	2.45 % 2.26 %
Home & Garden	5148 5101	3953 3921	1083 1072	112 108	76.79 % 76.87 %	21.04 % 21.02 %	2.18 % 2.12 %
Finance	4877 5025	3936 4072	824 855	117 98	80.71 % 81.03 %	16.90 % 17.01 %	2.40 % 1.95 %
Health	4966 5187	3934 4184	915 895	117 108	79.22 % 80.66 %	18.43 % 17.25 %	2.36 % 2.08 %
Pets	5194 5110	3913 3890	1153 1104	128 116	75.34 % 76.13 %	22.20 % 21.60 %	2.46 % 2.27 %
Sport & Fitness	5132 5292	3914 4096	1088 1076	130 120	76.27 % 77.40 %	21.20 % 20.33 %	2.53 % 2.27 %
Job & Career	4862 4926	3595 3681	1152 1140	115 105	73.94 % 74.73 %	23.69 % 23.14 %	2.37 % 2.13 %
Dating	5050 5051	3652 3729	1280 1216	118 106	72.32 % 73.83 %	25.35 % 24.07 %	2.34 % 2.10 %
Other	5195 4969	4010 3932	1061 932	124 105	77.19 % 79.13 %	20.42 % 18.76 %	2.39 % 2.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4680	3284 3457	1109 1133	103 90	73.04 % 73.87 %	24.67 % 24.21 %	2.29 % 1.92 %
Outlook Mail	4640 4799	3442 3678	1082 1022	116 99	74.18 % 76.64 %	23.32 % 21.30 %	2.50 % 2.06 %
Yahoo Mail	4702 4717	3545 3592	1045 1026	112 99	75.39 % 76.15 %	22.22 % 21.75 %	2.38 % 2.10 %
AOL Mail	4529 4718	3443 3624	987 996	99 98	76.02 % 76.81 %	21.79 % 21.11 %	2.19 % 2.08 %
Mail.com	4597 4728	3574 3731	916 895	107 102	77.75 % 78.91 %	19.93 % 18.93 %	2.33 % 2.16 %
Yandex Mail	4806 4695	3627 3578	1063 1013	116 104	75.47 % 76.21 %	22.12 % 21.58 %	2.41 % 2.22 %
GMX Mail	4404 4634	3284 3514	1016 1028	104 92	74.57 % 75.83 %	23.07 % 22.18 %	2.36 % 1.99 %
Zoho Mail	4758 4700	3712 3697	927 903	119 100	78.02 % 78.66 %	19.48 % 19.21 %	2.50 % 2.13 %
ProtonMail	4614 4492	3641 3564	870 825	103 103	78.91 % 79.34 %	18.86 % 18.37 %	2.23 % 2.29 %
Custom Mail	4551 4608	3632 3690	820 815	99 103	79.81 % 80.08 %	18.02 % 17.69 %	2.18 % 2.24 %
iCloud Mail	4634 4781	3330 3518	1190 1161	114 102	71.86 % 73.58 %	25.68 % 24.28 %	2.46 % 2.13 %
Tuta	4650 4851	3645 3837	897 913	108 101	78.39 % 79.10 %	19.29 % 18.82 %	2.32 % 2.08 %
Juno.com	4689 4656	3684 3697	883 856	122 103	78.57 % 79.40 %	18.83 % 18.38 %	2.60 % 2.21 %
Mailfence	4753 4887	3769 3864	876 917	108 106	79.30 % 79.07 %	18.43 % 18.76 %	2.27 % 2.17 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.