Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.756	50.213 50.741	13.299 13.544	1.431 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 77.17 %	20.48 % 20.60 %	2.20 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 5239	3830 4006	1056 1114	102 119	76.78 % 76.46 %	21.17 % 21.26 %	2.04 % 2.27 %
Elektronics	4810 4893	3757 3832	951 952	102 109	78.11 % 78.32 %	19.77 % 19.46 %	2.12 % 2.23 %
Entertainment	4867 4949	3720 3761	1043 1078	104 110	76.43 % 76.00 %	21.43 % 21.78 %	2.14 % 2.22 %
Cosmetics & Beauty	4702 5035	3634 3924	960 1001	108 110	77.29 % 77.93 %	20.42 % 19.88 %	2.30 % 2.18 %
Food & Drink	4946 5037	3838 3867	999 1052	109 118	77.60 % 76.77 %	20.20 % 20.89 %	2.20 % 2.34 %
Home & Garden	5165 5043	4008 3881	1049 1047	108 115	77.60 % 76.96 %	20.31 % 20.76 %	2.09 % 2.28 %
Finance	4945 4986	4009 4022	821 856	115 108	81.07 % 80.67 %	16.60 % 17.17 %	2.33 % 2.17 %
Health	5011 5053	4045 4082	860 860	106 111	80.72 % 80.78 %	17.16 % 17.02 %	2.12 % 2.20 %
Pets	5249 5179	4011 3930	1122 1126	116 123	76.41 % 75.88 %	21.38 % 21.74 %	2.21 % 2.37 %
Sport & Fitness	4961 5135	3798 3924	1044 1093	119 118	76.56 % 76.42 %	21.04 % 21.29 %	2.40 % 2.30 %
Job & Career	5017 5132	3788 3835	1114 1180	115 117	75.50 % 74.73 %	22.20 % 22.99 %	2.29 % 2.28 %
Dating	5171 5113	3792 3758	1263 1244	116 111	73.33 % 73.50 %	24.42 % 24.33 %	2.24 % 2.17 %
Other	5111 4962	3983 3919	1017 941	111 102	77.93 % 78.98 %	19.90 % 18.96 %	2.17 % 2.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4597	3320 3365	1070 1138	96 94	74.01 % 73.20 %	23.85 % 24.76 %	2.14 % 2.04 %
Outlook Mail	4590 4816	3482 3671	1006 1042	102 103	75.86 % 76.23 %	21.92 % 21.64 %	2.22 % 2.14 %
Yahoo Mail	4804 4767	3675 3614	1029 1048	100 105	76.50 % 75.81 %	21.42 % 21.98 %	2.08 % 2.20 %
AOL Mail	4521 4718	3468 3609	949 1007	104 102	76.71 % 76.49 %	20.99 % 21.34 %	2.30 % 2.16 %
Mail.com	4696 4694	3687 3673	906 914	103 107	78.51 % 78.25 %	19.29 % 19.47 %	2.19 % 2.28 %
Yandex Mail	4875 4654	3719 3551	1047 1002	109 101	76.29 % 76.30 %	21.48 % 21.53 %	2.24 % 2.17 %
GMX Mail	4452 4610	3376 3483	977 1027	99 100	75.83 % 75.55 %	21.95 % 22.28 %	2.22 % 2.17 %
Zoho Mail	4689 4735	3696 3698	887 926	106 111	78.82 % 78.10 %	18.92 % 19.56 %	2.26 % 2.34 %
ProtonMail	4614 4580	3664 3630	850 835	100 115	79.41 % 79.26 %	18.42 % 18.23 %	2.17 % 2.51 %
Custom Mail	4463 4559	3580 3656	790 796	93 107	80.22 % 80.19 %	17.70 % 17.46 %	2.08 % 2.35 %
iCloud Mail	4618 4680	3339 3459	1177 1123	102 98	72.30 % 73.91 %	25.49 % 24.00 %	2.21 % 2.09 %
Tuta	4732 4840	3725 3809	903 920	104 111	78.72 % 78.70 %	19.08 % 19.01 %	2.20 % 2.29 %
Juno.com	4718 4625	3738 3687	866 833	114 105	79.23 % 79.72 %	18.36 % 18.01 %	2.42 % 2.27 %
Mailfence	4685 4881	3744 3836	842 933	99 112	79.91 % 78.59 %	17.97 % 19.11 %	2.11 % 2.29 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.