Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.077 76.683	58.049 58.899	16.197 16.076	1.831 1.708

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.30 % 76.81 %	21.29 % 20.96 %	2.41 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5855 5932	4381 4520	1335 1281	139 131	74.82 % 76.20 %	22.80 % 21.59 %	2.37 % 2.21 %
Elektronics	5720 5792	4393 4489	1197 1175	130 128	76.80 % 77.50 %	20.93 % 20.29 %	2.27 % 2.21 %
Entertainment	5826 6042	4378 4560	1308 1351	140 131	75.15 % 75.47 %	22.45 % 22.36 %	2.40 % 2.17 %
Cosmetics & Beauty	5567 5974	4251 4627	1178 1223	138 124	76.36 % 77.45 %	21.16 % 20.47 %	2.48 % 2.08 %
Food & Drink	5934 5990	4495 4558	1297 1296	142 136	75.75 % 76.09 %	21.86 % 21.64 %	2.39 % 2.27 %
Home & Garden	6032 5907	4622 4534	1271 1241	139 132	76.62 % 76.76 %	21.07 % 21.01 %	2.30 % 2.23 %
Finance	5773 5839	4627 4674	1004 1031	142 134	80.15 % 80.05 %	17.39 % 17.66 %	2.46 % 2.29 %
Health	5946 5627	4761 4576	1046 922	139 129	80.07 % 81.32 %	17.59 % 16.39 %	2.34 % 2.29 %
Pets	6019 6015	4567 4583	1316 1299	136 133	75.88 % 76.19 %	21.86 % 21.60 %	2.26 % 2.21 %
Sport & Fitness	5650 5868	4296 4457	1212 1278	142 133	76.04 % 75.95 %	21.45 % 21.78 %	2.51 % 2.27 %
Job & Career	5992 5988	4477 4460	1374 1387	141 141	74.72 % 74.48 %	22.93 % 23.16 %	2.35 % 2.35 %
Dating	5742 5981	4123 4379	1477 1470	142 132	71.80 % 73.22 %	25.72 % 24.58 %	2.47 % 2.21 %
Other	6021 5728	4678 4482	1182 1122	161 124	77.69 % 78.25 %	19.63 % 19.59 %	2.67 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5339 5589	3890 4115	1319 1354	130 120	72.86 % 73.63 %	24.71 % 24.23 %	2.43 % 2.15 %
Outlook Mail	5428 5466	4057 4102	1231 1244	140 120	74.74 % 75.05 %	22.68 % 22.76 %	2.58 % 2.20 %
Yahoo Mail	5411 5405	4099 4114	1193 1174	119 117	75.75 % 76.11 %	22.05 % 21.72 %	2.20 % 2.16 %
AOL Mail	5425 5633	4095 4293	1195 1218	135 122	75.48 % 76.21 %	22.03 % 21.62 %	2.49 % 2.17 %
Mail.com	5451 5329	4218 4167	1104 1045	129 117	77.38 % 78.19 %	20.25 % 19.61 %	2.37 % 2.20 %
Yandex Mail	5527 5352	4169 4035	1225 1210	133 107	75.43 % 75.39 %	22.16 % 22.61 %	2.41 % 2.00 %
GMX Mail	5613 5481	4213 4090	1270 1266	130 125	75.06 % 74.62 %	22.63 % 23.10 %	2.32 % 2.28 %
Zoho Mail	5391 5500	4175 4280	1085 1089	131 131	77.44 % 77.82 %	20.13 % 19.80 %	2.43 % 2.38 %
ProtonMail	5330 5513	4184 4323	1019 1060	127 130	78.50 % 78.41 %	19.12 % 19.23 %	2.38 % 2.36 %
Custom Mail	5403 5347	4262 4249	1005 975	136 123	78.88 % 79.47 %	18.60 % 18.23 %	2.52 % 2.30 %
iCloud Mail	5561 5314	4002 3905	1431 1295	128 114	71.97 % 73.49 %	25.73 % 24.37 %	2.30 % 2.15 %
Tuta	5603 5620	4371 4418	1107 1074	125 128	78.01 % 78.61 %	19.76 % 19.11 %	2.23 % 2.28 %
Juno.com	5389 5656	4224 4511	1029 1023	136 122	78.38 % 79.76 %	19.09 % 18.09 %	2.52 % 2.16 %
Mailfence	5206 5478	4090 4297	984 1049	132 132	78.56 % 78.44 %	18.90 % 19.15 %	2.54 % 2.41 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.