Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.643	58.252 59.459	15.942 15.559	1.775 1.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 77.58 %	20.98 % 20.30 %	2.34 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5965	4368 4577	1279 1261	125 127	75.68 % 76.73 %	22.16 % 21.14 %	2.17 % 2.13 %
Elektronics	5578 5786	4314 4548	1144 1115	120 123	77.34 % 78.60 %	20.51 % 19.27 %	2.15 % 2.13 %
Entertainment	5696 5907	4302 4528	1257 1255	137 124	75.53 % 76.65 %	22.07 % 21.25 %	2.41 % 2.10 %
Cosmetics & Beauty	5480 5954	4213 4658	1140 1174	127 122	76.88 % 78.23 %	20.80 % 19.72 %	2.32 % 2.05 %
Food & Drink	5929 5862	4520 4516	1270 1216	139 130	76.24 % 77.04 %	21.42 % 20.74 %	2.34 % 2.22 %
Home & Garden	6035 5934	4645 4595	1255 1212	135 127	76.97 % 77.44 %	20.80 % 20.42 %	2.24 % 2.14 %
Finance	5761 5829	4634 4725	987 983	140 121	80.44 % 81.06 %	17.13 % 16.86 %	2.43 % 2.08 %
Health	5904 5875	4730 4778	1038 974	136 123	80.12 % 81.33 %	17.58 % 16.58 %	2.30 % 2.09 %
Pets	6059 5980	4606 4592	1312 1254	141 134	76.02 % 76.79 %	21.65 % 20.97 %	2.33 % 2.24 %
Sport & Fitness	5799 5886	4399 4519	1259 1239	141 128	75.86 % 76.78 %	21.71 % 21.05 %	2.43 % 2.17 %
Job & Career	6027 5933	4520 4448	1367 1357	140 128	75.00 % 74.97 %	22.68 % 22.87 %	2.32 % 2.16 %
Dating	5859 5976	4269 4407	1448 1442	142 127	72.86 % 73.74 %	24.71 % 24.13 %	2.42 % 2.13 %
Other	6070 5756	4732 4568	1186 1077	152 111	77.96 % 79.36 %	19.54 % 18.71 %	2.50 % 1.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5467	3821 4033	1250 1326	124 108	73.55 % 73.77 %	24.06 % 24.25 %	2.39 % 1.98 %
Outlook Mail	5364 5472	4008 4181	1229 1179	127 112	74.72 % 76.41 %	22.91 % 21.55 %	2.37 % 2.05 %
Yahoo Mail	5576 5648	4236 4305	1215 1227	125 116	75.97 % 76.22 %	21.79 % 21.72 %	2.24 % 2.05 %
AOL Mail	5319 5541	4046 4253	1147 1175	126 113	76.07 % 76.76 %	21.56 % 21.21 %	2.37 % 2.04 %
Mail.com	5606 5406	4357 4261	1120 1028	129 117	77.72 % 78.82 %	19.98 % 19.02 %	2.30 % 2.16 %
Yandex Mail	5600 5401	4240 4145	1227 1149	133 107	75.71 % 76.75 %	21.91 % 21.27 %	2.38 % 1.98 %
GMX Mail	5388 5515	4060 4185	1204 1210	124 120	75.35 % 75.88 %	22.35 % 21.94 %	2.30 % 2.18 %
Zoho Mail	5479 5463	4270 4294	1075 1049	134 120	77.93 % 78.60 %	19.62 % 19.20 %	2.45 % 2.20 %
ProtonMail	5318 5329	4192 4237	1000 970	126 122	78.83 % 79.51 %	18.80 % 18.20 %	2.37 % 2.29 %
Custom Mail	5364 5258	4263 4221	978 918	123 119	79.47 % 80.28 %	18.23 % 17.46 %	2.29 % 2.26 %
iCloud Mail	5554 5465	3997 4065	1428 1291	129 109	71.97 % 74.38 %	25.71 % 23.62 %	2.32 % 1.99 %
Tuta	5522 5744	4326 4555	1074 1065	122 124	78.34 % 79.30 %	19.45 % 18.54 %	2.21 % 2.16 %
Juno.com	5453 5446	4294 4372	1024 955	135 119	78.75 % 80.28 %	18.78 % 17.54 %	2.48 % 2.19 %
Mailfence	5231 5488	4142 4352	971 1017	118 119	79.18 % 79.30 %	18.56 % 18.53 %	2.26 % 2.17 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.