Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 64.199	49.508 50.227	13.525 13.019	1.496 1.456

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 78.24 %	21.13 % 20.28 %	2.34 % 2.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4862	3954 3822	1018 1000	113 109	78.28 % 78.61 %	20.15 % 20.57 %	2.24 % 2.24 %
Elektronics	5044 4984	3932 3908	1037 1013	130 108	77.95 % 78.41 %	20.56 % 20.33 %	2.58 % 2.17 %
Entertainment	4979 4853	3850 3776	1060 989	114 107	77.32 % 77.81 %	21.29 % 20.38 %	2.29 % 2.20 %
Cosmetics & Beauty	4990 5017	3870 3966	1021 993	115 104	77.56 % 79.05 %	20.46 % 19.79 %	2.30 % 2.07 %
Food & Drink	4820 5051	3750 3933	1007 1035	115 118	77.80 % 77.87 %	20.89 % 20.49 %	2.39 % 2.34 %
Home & Garden	4971 5055	3832 3884	1069 1076	112 110	77.09 % 76.83 %	21.50 % 21.29 %	2.25 % 2.18 %
Finance	4885 4966	3928 4011	915 878	114 110	80.41 % 80.77 %	18.73 % 17.68 %	2.33 % 2.22 %
Health	4897 4914	3866 3940	948 895	109 111	78.95 % 80.18 %	19.36 % 18.21 %	2.23 % 2.26 %
Pets	4883 4915	3717 3818	1085 1026	116 117	76.12 % 77.68 %	22.22 % 20.87 %	2.38 % 2.38 %
Sport & Fitness	4858 4988	3731 3921	1040 980	120 119	76.80 % 78.61 %	21.41 % 19.65 %	2.47 % 2.39 %
Job & Career	4694 4740	3523 3634	1090 1027	106 110	75.05 % 76.67 %	23.22 % 21.67 %	2.26 % 2.32 %
Dating	4718 4881	3480 3693	1156 1123	112 114	73.76 % 75.66 %	24.50 % 23.01 %	2.37 % 2.34 %
Other	5209 4973	4075 3921	1079 984	120 119	78.23 % 78.85 %	20.71 % 19.79 %	2.30 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4621	3539 3520	1123 1032	114 101	74.52 % 76.17 %	23.65 % 22.33 %	2.40 % 2.19 %
Outlook Mail	4801 4643	3655 3600	1057 962	116 103	76.13 % 77.54 %	22.02 % 20.72 %	2.42 % 2.22 %
Yahoo Mail	4664 4629	3558 3586	1011 959	106 102	76.29 % 77.47 %	21.68 % 20.72 %	2.27 % 2.20 %
AOL Mail	4512 4734	3477 3681	958 982	105 107	77.06 % 77.76 %	21.23 % 20.74 %	2.33 % 2.26 %
Mail.com	4477 4748	3516 3796	887 878	107 107	78.53 % 79.95 %	19.81 % 18.49 %	2.39 % 2.25 %
Yandex Mail	4816 4825	3693 3737	1054 1026	107 116	76.68 % 77.45 %	21.89 % 21.26 %	2.22 % 2.40 %
GMX Mail	4582 4693	3495 3627	1042 1016	109 103	76.28 % 77.29 %	22.74 % 21.65 %	2.38 % 2.19 %
Zoho Mail	4636 4655	3606 3691	969 910	115 104	77.78 % 79.29 %	20.90 % 19.55 %	2.48 % 2.23 %
ProtonMail	4685 4660	3681 3707	940 897	106 107	78.57 % 79.55 %	20.06 % 19.25 %	2.26 % 2.30 %
Custom Mail	4758 4697	3782 3769	895 863	100 109	79.49 % 80.24 %	18.81 % 18.37 %	2.10 % 2.32 %
iCloud Mail	4667 4629	3484 3466	1136 1071	111 111	74.65 % 74.88 %	24.34 % 23.14 %	2.38 % 2.40 %
Tuta	4667 4831	3699 3840	929 935	112 109	79.26 % 79.49 %	19.91 % 19.35 %	2.40 % 2.26 %
Juno.com	4673 4702	3679 3744	927 885	117 111	78.73 % 79.63 %	19.84 % 18.82 %	2.50 % 2.36 %
Mailfence	3312 3132	2644 2463	597 603	71 66	79.83 % 78.64 %	18.03 % 19.25 %	2.14 % 2.11 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.