Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 65.682	50.027 50.857	13.594 13.425	1.487 1.400

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.43 %	20.88 % 20.44 %	2.28 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 4934	3890 3803	1011 1032	102 99	77.75 % 77.08 %	20.21 % 20.92 %	2.04 % 2.01 %
Elektronics	4994 5055	3875 3941	998 1011	121 103	77.59 % 77.96 %	19.98 % 20.00 %	2.42 % 2.04 %
Entertainment	4888 4928	3723 3792	1050 1035	115 101	76.17 % 76.95 %	21.48 % 21.00 %	2.35 % 2.05 %
Cosmetics & Beauty	4954 5118	3827 3991	1017 1023	110 104	77.25 % 77.98 %	20.53 % 19.99 %	2.22 % 2.03 %
Food & Drink	4881 5034	3760 3884	1006 1036	115 114	77.03 % 77.16 %	20.61 % 20.58 %	2.36 % 2.26 %
Home & Garden	5164 5153	3981 3928	1073 1118	110 107	77.09 % 76.23 %	20.78 % 21.70 %	2.13 % 2.08 %
Finance	5006 4996	4057 4055	832 837	117 104	81.04 % 81.16 %	16.62 % 16.75 %	2.34 % 2.08 %
Health	4959 5193	3945 4178	900 905	114 110	79.55 % 80.45 %	18.15 % 17.43 %	2.30 % 2.12 %
Pets	5179 5084	3911 3890	1143 1078	125 116	75.52 % 76.51 %	22.07 % 21.20 %	2.41 % 2.28 %
Sport & Fitness	5062 5108	3851 3960	1090 1035	121 113	76.08 % 77.53 %	21.53 % 20.26 %	2.39 % 2.21 %
Job & Career	4784 4965	3538 3736	1140 1122	106 107	73.95 % 75.25 %	23.83 % 22.60 %	2.22 % 2.16 %
Dating	5029 5067	3637 3721	1277 1233	115 113	72.32 % 73.44 %	25.39 % 24.33 %	2.29 % 2.23 %
Other	5205 5047	4032 3978	1057 960	116 109	77.46 % 78.82 %	20.31 % 19.02 %	2.23 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4611	3427 3416	1133 1106	105 89	73.46 % 74.08 %	24.29 % 23.99 %	2.25 % 1.93 %
Outlook Mail	4729 4718	3527 3624	1091 996	111 98	74.58 % 76.81 %	23.07 % 21.11 %	2.35 % 2.08 %
Yahoo Mail	4699 4739	3550 3614	1040 1025	109 100	75.55 % 76.26 %	22.13 % 21.63 %	2.32 % 2.11 %
AOL Mail	4477 4678	3422 3600	957 979	98 99	76.44 % 76.96 %	21.38 % 20.93 %	2.19 % 2.12 %
Mail.com	4529 4706	3538 3722	885 879	106 105	78.12 % 79.09 %	19.54 % 18.68 %	2.34 % 2.23 %
Yandex Mail	4855 4695	3696 3578	1053 1010	106 107	76.13 % 76.21 %	21.69 % 21.51 %	2.18 % 2.28 %
GMX Mail	4457 4660	3340 3523	1013 1042	104 95	74.94 % 75.60 %	22.73 % 22.36 %	2.33 % 2.04 %
Zoho Mail	4671 4695	3647 3696	908 904	116 95	78.08 % 78.72 %	19.44 % 19.25 %	2.48 % 2.02 %
ProtonMail	4629 4557	3643 3621	884 834	102 102	78.70 % 79.46 %	19.10 % 18.30 %	2.20 % 2.24 %
Custom Mail	4605 4681	3699 3745	812 830	94 106	80.33 % 80.00 %	17.63 % 17.73 %	2.04 % 2.26 %
iCloud Mail	4625 4774	3333 3490	1183 1184	109 100	72.06 % 73.10 %	25.58 % 24.80 %	2.36 % 2.09 %
Tuta	4627 4811	3649 3803	872 907	106 101	78.86 % 79.05 %	18.85 % 18.85 %	2.29 % 2.10 %
Juno.com	4702 4612	3704 3652	880 853	118 107	78.77 % 79.18 %	18.72 % 18.50 %	2.51 % 2.32 %
Mailfence	4838 4745	3852 3773	883 876	103 96	79.62 % 79.52 %	18.25 % 18.46 %	2.13 % 2.02 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.