Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.173 76.532	58.444 59.301	15.941 15.612	1.788 1.619

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.73 % 77.49 %	20.93 % 20.40 %	2.35 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5934 5912	4477 4544	1320 1241	137 127	75.45 % 76.86 %	22.24 % 20.99 %	2.31 % 2.15 %
Elektronics	5704 5766	4394 4517	1180 1128	130 121	77.03 % 78.34 %	20.69 % 19.56 %	2.28 % 2.10 %
Entertainment	5823 5963	4409 4535	1277 1304	137 124	75.72 % 76.05 %	21.93 % 21.87 %	2.35 % 2.08 %
Cosmetics & Beauty	5475 5998	4210 4673	1137 1202	128 123	76.89 % 77.91 %	20.77 % 20.04 %	2.34 % 2.05 %
Food & Drink	5949 5958	4521 4579	1286 1250	142 129	76.00 % 76.85 %	21.62 % 20.98 %	2.39 % 2.17 %
Home & Garden	6054 5970	4663 4625	1256 1217	135 128	77.02 % 77.47 %	20.75 % 20.39 %	2.23 % 2.14 %
Finance	5723 5740	4617 4653	969 968	137 119	80.67 % 81.06 %	16.93 % 16.86 %	2.39 % 2.07 %
Health	5918 5751	4755 4689	1029 936	134 126	80.35 % 81.53 %	17.39 % 16.28 %	2.26 % 2.19 %
Pets	6007 5989	4583 4607	1288 1252	136 130	76.29 % 76.92 %	21.44 % 20.90 %	2.26 % 2.17 %
Sport & Fitness	5728 5853	4360 4490	1230 1239	138 124	76.12 % 76.71 %	21.47 % 21.17 %	2.41 % 2.12 %
Job & Career	5933 5995	4451 4501	1343 1360	139 134	75.02 % 75.08 %	22.64 % 22.69 %	2.34 % 2.24 %
Dating	5846 5933	4246 4377	1459 1430	141 126	72.63 % 73.77 %	24.96 % 24.10 %	2.41 % 2.12 %
Other	6079 5704	4758 4511	1167 1085	154 108	78.27 % 79.08 %	19.20 % 19.02 %	2.53 % 1.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5222 5520	3816 4092	1279 1319	127 109	73.08 % 74.13 %	24.49 % 23.89 %	2.43 % 1.97 %
Outlook Mail	5375 5479	4031 4158	1216 1211	128 110	75.00 % 75.89 %	22.62 % 22.10 %	2.38 % 2.01 %
Yahoo Mail	5536 5595	4220 4278	1193 1203	123 114	76.23 % 76.46 %	21.55 % 21.50 %	2.22 % 2.04 %
AOL Mail	5422 5586	4125 4286	1163 1184	134 116	76.08 % 76.73 %	21.45 % 21.20 %	2.47 % 2.08 %
Mail.com	5494 5302	4277 4177	1093 1014	124 111	77.85 % 78.78 %	19.89 % 19.12 %	2.26 % 2.09 %
Yandex Mail	5575 5317	4223 4061	1221 1150	131 106	75.75 % 76.38 %	21.90 % 21.63 %	2.35 % 1.99 %
GMX Mail	5500 5513	4147 4162	1230 1232	123 119	75.40 % 75.49 %	22.36 % 22.35 %	2.24 % 2.16 %
Zoho Mail	5513 5551	4299 4352	1082 1075	132 124	77.98 % 78.40 %	19.63 % 19.37 %	2.39 % 2.23 %
ProtonMail	5242 5360	4133 4252	985 985	124 123	78.84 % 79.33 %	18.79 % 18.38 %	2.37 % 2.29 %
Custom Mail	5395 5286	4283 4241	979 931	133 114	79.39 % 80.23 %	18.15 % 17.61 %	2.47 % 2.16 %
iCloud Mail	5576 5371	4038 3988	1413 1275	125 108	72.42 % 74.25 %	25.34 % 23.74 %	2.24 % 2.01 %
Tuta	5566 5665	4357 4487	1086 1057	123 121	78.28 % 79.21 %	19.51 % 18.66 %	2.21 % 2.14 %
Juno.com	5540 5545	4367 4458	1036 967	137 120	78.83 % 80.40 %	18.70 % 17.44 %	2.47 % 2.16 %
Mailfence	5217 5442	4128 4309	965 1009	124 124	79.13 % 79.18 %	18.50 % 18.54 %	2.38 % 2.28 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.