Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 64.911	49.541 50.481	13.785 13.230	1.579 1.420

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 77.77 %	21.33 % 20.38 %	2.44 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 4894	3908 3792	1019 1020	110 105	77.88 % 77.48 %	20.31 % 20.84 %	2.19 % 2.15 %
Elektronics	5054 5030	3920 3922	1033 1020	132 105	77.56 % 77.97 %	20.44 % 20.28 %	2.61 % 2.09 %
Entertainment	4913 4908	3747 3808	1071 1006	122 106	76.27 % 77.59 %	21.80 % 20.50 %	2.48 % 2.16 %
Cosmetics & Beauty	4934 5065	3795 3980	1024 1006	120 100	76.92 % 78.58 %	20.75 % 19.86 %	2.43 % 1.97 %
Food & Drink	4824 4988	3719 3861	1010 1016	117 114	77.09 % 77.41 %	20.94 % 20.37 %	2.43 % 2.29 %
Home & Garden	5089 5048	3914 3865	1091 1080	120 107	76.91 % 76.56 %	21.44 % 21.39 %	2.36 % 2.12 %
Finance	5008 4952	4014 3998	912 864	125 108	80.15 % 80.74 %	18.21 % 17.45 %	2.50 % 2.18 %
Health	4944 5084	3899 4083	953 910	118 110	78.86 % 80.31 %	19.28 % 17.90 %	2.39 % 2.16 %
Pets	4996 5014	3764 3851	1123 1061	127 118	75.34 % 76.80 %	22.48 % 21.16 %	2.54 % 2.35 %
Sport & Fitness	4986 5062	3777 3947	1088 1014	128 115	75.75 % 77.97 %	21.82 % 20.03 %	2.57 % 2.27 %
Job & Career	4807 4864	3565 3697	1142 1084	115 107	74.16 % 76.01 %	23.76 % 22.29 %	2.39 % 2.20 %
Dating	4864 5008	3522 3728	1233 1187	121 111	72.41 % 74.44 %	25.35 % 23.70 %	2.49 % 2.22 %
Other	5178 4994	3997 3949	1086 962	124 114	77.19 % 79.07 %	20.97 % 19.26 %	2.39 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4615	3504 3460	1141 1070	114 95	73.83 % 74.97 %	24.04 % 23.19 %	2.40 % 2.06 %
Outlook Mail	4765 4732	3571 3659	1097 972	123 106	74.94 % 77.32 %	23.02 % 20.54 %	2.58 % 2.24 %
Yahoo Mail	4672 4596	3514 3525	1036 976	114 99	75.21 % 76.70 %	22.17 % 21.24 %	2.44 % 2.15 %
AOL Mail	4455 4786	3409 3707	960 993	105 103	76.52 % 77.46 %	21.55 % 20.75 %	2.36 % 2.15 %
Mail.com	4524 4724	3511 3756	911 884	116 104	77.61 % 79.51 %	20.14 % 18.71 %	2.56 % 2.20 %
Yandex Mail	4871 4809	3709 3687	1075 1032	114 108	76.14 % 76.67 %	22.07 % 21.46 %	2.34 % 2.25 %
GMX Mail	4538 4636	3415 3545	1046 1018	115 99	75.25 % 76.47 %	23.05 % 21.96 %	2.53 % 2.14 %
Zoho Mail	4621 4604	3595 3626	945 901	120 98	77.80 % 78.76 %	20.45 % 19.57 %	2.60 % 2.13 %
ProtonMail	4697 4602	3679 3648	926 873	110 100	78.33 % 79.27 %	19.71 % 18.97 %	2.34 % 2.17 %
Custom Mail	4723 4653	3755 3729	877 838	103 107	79.50 % 80.14 %	18.57 % 18.01 %	2.18 % 2.30 %
iCloud Mail	4663 4683	3394 3462	1198 1135	117 105	72.79 % 73.93 %	25.69 % 24.24 %	2.51 % 2.24 %
Tuta	4639 4804	3646 3807	904 907	113 107	78.59 % 79.25 %	19.49 % 18.88 %	2.44 % 2.23 %
Juno.com	4641 4682	3630 3714	909 883	124 108	78.22 % 79.33 %	19.59 % 18.86 %	2.67 % 2.31 %
Mailfence	4060 3985	3209 3156	760 748	91 81	79.04 % 79.20 %	18.72 % 18.77 %	2.24 % 2.03 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.