Mailgun and Kit Email Deliverability Comparison

Mailgun

Kit

In this comparison, the deliverability of Mailgun and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.811	58.172 59.546	15.752 15.637	1.750 1.628

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.52 %	20.82 % 20.36 %	2.31 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 6037	4432 4646	1249 1262	126 129	76.32 % 76.96 %	21.51 % 20.90 %	2.17 % 2.14 %
Elektronics	5609 5734	4350 4509	1135 1103	124 122	77.55 % 78.64 %	20.24 % 19.24 %	2.21 % 2.13 %
Entertainment	5693 5794	4321 4426	1238 1248	134 120	75.90 % 76.39 %	21.75 % 21.54 %	2.35 % 2.07 %
Cosmetics & Beauty	5442 5934	4193 4640	1123 1172	126 122	77.05 % 78.19 %	20.64 % 19.75 %	2.32 % 2.06 %
Food & Drink	5827 5909	4468 4558	1220 1222	139 129	76.68 % 77.14 %	20.94 % 20.68 %	2.39 % 2.18 %
Home & Garden	6002 5900	4637 4561	1232 1210	133 129	77.26 % 77.31 %	20.53 % 20.51 %	2.22 % 2.19 %
Finance	5689 5815	4586 4713	968 982	135 120	80.61 % 81.05 %	17.02 % 16.89 %	2.37 % 2.06 %
Health	5901 5884	4740 4769	1029 989	132 126	80.33 % 81.05 %	17.44 % 16.81 %	2.24 % 2.14 %
Pets	6106 6051	4646 4624	1322 1293	138 134	76.09 % 76.42 %	21.65 % 21.37 %	2.26 % 2.21 %
Sport & Fitness	5766 6014	4387 4628	1235 1258	144 128	76.08 % 76.95 %	21.42 % 20.92 %	2.50 % 2.13 %
Job & Career	5894 6016	4429 4514	1326 1371	139 131	75.14 % 75.03 %	22.50 % 22.79 %	2.36 % 2.18 %
Dating	5917 5987	4302 4416	1476 1447	139 124	72.71 % 73.76 %	24.95 % 24.17 %	2.35 % 2.07 %
Other	6021 5736	4681 4542	1199 1080	141 114	77.74 % 79.18 %	19.91 % 18.83 %	2.34 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5374	3843 3962	1261 1308	121 104	73.55 % 73.73 %	24.13 % 24.34 %	2.32 % 1.94 %
Outlook Mail	5372 5566	4050 4246	1197 1206	125 114	75.39 % 76.28 %	22.28 % 21.67 %	2.33 % 2.05 %
Yahoo Mail	5614 5573	4270 4248	1223 1210	121 115	76.06 % 76.22 %	21.78 % 21.71 %	2.16 % 2.06 %
AOL Mail	5264 5492	4012 4219	1129 1159	123 114	76.22 % 76.82 %	21.45 % 21.10 %	2.34 % 2.08 %
Mail.com	5427 5453	4242 4295	1064 1040	121 118	78.16 % 78.76 %	19.61 % 19.07 %	2.23 % 2.16 %
Yandex Mail	5673 5432	4290 4159	1249 1163	134 110	75.62 % 76.56 %	22.02 % 21.41 %	2.36 % 2.03 %
GMX Mail	5269 5425	3982 4118	1162 1193	125 114	75.57 % 75.91 %	22.05 % 21.99 %	2.37 % 2.10 %
Zoho Mail	5447 5553	4246 4363	1069 1069	132 121	77.95 % 78.57 %	19.63 % 19.25 %	2.42 % 2.18 %
ProtonMail	5379 5414	4253 4308	1002 979	124 127	79.07 % 79.57 %	18.63 % 18.08 %	2.31 % 2.35 %
Custom Mail	5254 5273	4185 4240	952 914	117 119	79.65 % 80.41 %	18.12 % 17.33 %	2.23 % 2.26 %
iCloud Mail	5489 5457	3954 4062	1408 1286	127 109	72.03 % 74.44 %	25.65 % 23.57 %	2.31 % 2.00 %
Tuta	5433 5719	4263 4521	1045 1075	125 123	78.46 % 79.05 %	19.23 % 18.80 %	2.30 % 2.15 %
Juno.com	5454 5479	4307 4386	1009 975	138 118	78.97 % 80.05 %	18.50 % 17.80 %	2.53 % 2.15 %
Mailfence	5374 5601	4275 4419	982 1060	117 122	79.55 % 78.90 %	18.27 % 18.93 %	2.18 % 2.18 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.