Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.682 65.108	50.857 50.027	13.425 13.594	1.400 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.84 %	20.44 % 20.88 %	2.13 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4934 5003	3803 3890	1032 1011	99 102	77.08 % 77.75 %	20.92 % 20.21 %	2.01 % 2.04 %
Elektronics	5055 4994	3941 3875	1011 998	103 121	77.96 % 77.59 %	20.00 % 19.98 %	2.04 % 2.42 %
Entertainment	4928 4888	3792 3723	1035 1050	101 115	76.95 % 76.17 %	21.00 % 21.48 %	2.05 % 2.35 %
Cosmetics & Beauty	5118 4954	3991 3827	1023 1017	104 110	77.98 % 77.25 %	19.99 % 20.53 %	2.03 % 2.22 %
Food & Drink	5034 4881	3884 3760	1036 1006	114 115	77.16 % 77.03 %	20.58 % 20.61 %	2.26 % 2.36 %
Home & Garden	5153 5164	3928 3981	1118 1073	107 110	76.23 % 77.09 %	21.70 % 20.78 %	2.08 % 2.13 %
Finance	4996 5006	4055 4057	837 832	104 117	81.16 % 81.04 %	16.75 % 16.62 %	2.08 % 2.34 %
Health	5193 4959	4178 3945	905 900	110 114	80.45 % 79.55 %	17.43 % 18.15 %	2.12 % 2.30 %
Pets	5084 5179	3890 3911	1078 1143	116 125	76.51 % 75.52 %	21.20 % 22.07 %	2.28 % 2.41 %
Sport & Fitness	5108 5062	3960 3851	1035 1090	113 121	77.53 % 76.08 %	20.26 % 21.53 %	2.21 % 2.39 %
Job & Career	4965 4784	3736 3538	1122 1140	107 106	75.25 % 73.95 %	22.60 % 23.83 %	2.16 % 2.22 %
Dating	5067 5029	3721 3637	1233 1277	113 115	73.44 % 72.32 %	24.33 % 25.39 %	2.23 % 2.29 %
Other	5047 5205	3978 4032	960 1057	109 116	78.82 % 77.46 %	19.02 % 20.31 %	2.16 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4611 4665	3416 3427	1106 1133	89 105	74.08 % 73.46 %	23.99 % 24.29 %	1.93 % 2.25 %
Outlook Mail	4718 4729	3624 3527	996 1091	98 111	76.81 % 74.58 %	21.11 % 23.07 %	2.08 % 2.35 %
Yahoo Mail	4739 4699	3614 3550	1025 1040	100 109	76.26 % 75.55 %	21.63 % 22.13 %	2.11 % 2.32 %
AOL Mail	4678 4477	3600 3422	979 957	99 98	76.96 % 76.44 %	20.93 % 21.38 %	2.12 % 2.19 %
Mail.com	4706 4529	3722 3538	879 885	105 106	79.09 % 78.12 %	18.68 % 19.54 %	2.23 % 2.34 %
Yandex Mail	4695 4855	3578 3696	1010 1053	107 106	76.21 % 76.13 %	21.51 % 21.69 %	2.28 % 2.18 %
GMX Mail	4660 4457	3523 3340	1042 1013	95 104	75.60 % 74.94 %	22.36 % 22.73 %	2.04 % 2.33 %
Zoho Mail	4695 4671	3696 3647	904 908	95 116	78.72 % 78.08 %	19.25 % 19.44 %	2.02 % 2.48 %
ProtonMail	4557 4629	3621 3643	834 884	102 102	79.46 % 78.70 %	18.30 % 19.10 %	2.24 % 2.20 %
Custom Mail	4681 4605	3745 3699	830 812	106 94	80.00 % 80.33 %	17.73 % 17.63 %	2.26 % 2.04 %
iCloud Mail	4774 4625	3490 3333	1184 1183	100 109	73.10 % 72.06 %	24.80 % 25.58 %	2.09 % 2.36 %
Tuta	4811 4627	3803 3649	907 872	101 106	79.05 % 78.86 %	18.85 % 18.85 %	2.10 % 2.29 %
Juno.com	4612 4702	3652 3704	853 880	107 118	79.18 % 78.77 %	18.50 % 18.72 %	2.32 % 2.51 %
Mailfence	4745 4838	3773 3852	876 883	96 103	79.52 % 79.62 %	18.46 % 18.25 %	2.02 % 2.13 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.