Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 61.832	51.860 51.727	7.987 7.939	2.148 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 83.66 %	12.88 % 12.84 %	3.46 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 4767	4091 4106	514 518	132 143	86.36 % 86.13 %	10.85 % 10.87 %	2.79 % 3.00 %
Elektronics	4732 4874	4010 4152	563 580	159 142	84.74 % 85.19 %	11.90 % 11.90 %	3.36 % 2.91 %
Entertainment	4768 4794	3994 3993	621 632	153 169	83.77 % 83.29 %	13.02 % 13.18 %	3.21 % 3.53 %
Cosmetics & Beauty	4743 4784	3955 3991	612 613	176 180	83.39 % 83.42 %	12.90 % 12.81 %	3.71 % 3.76 %
Food & Drink	4671 4759	4002 4089	512 519	157 151	85.68 % 85.92 %	10.96 % 10.91 %	3.36 % 3.17 %
Home & Garden	4966 4617	4262 3955	546 508	158 154	85.82 % 85.66 %	10.99 % 11.00 %	3.18 % 3.34 %
Finance	4566 4732	3691 3841	690 700	185 191	80.84 % 81.17 %	15.11 % 14.79 %	4.05 % 4.04 %
Health	4844 4670	3976 3855	675 651	193 164	82.08 % 82.55 %	13.93 % 13.94 %	3.98 % 3.51 %
Pets	4682 4823	3986 4101	552 571	144 151	85.13 % 85.03 %	11.79 % 11.84 %	3.08 % 3.13 %
Sport & Fitness	5030 4744	4164 3918	701 665	165 161	82.78 % 82.59 %	13.94 % 14.02 %	3.28 % 3.39 %
Job & Career	4664 4768	3779 3842	694 710	191 216	81.02 % 80.58 %	14.88 % 14.89 %	4.10 % 4.53 %
Dating	4875 4695	3965 3808	736 701	174 186	81.33 % 81.11 %	15.10 % 14.93 %	3.57 % 3.96 %
Other	4717 4805	3985 4076	571 571	161 158	84.48 % 84.83 %	12.11 % 11.88 %	3.41 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4684	3684 3649	816 821	212 214	78.18 % 77.90 %	17.32 % 17.53 %	4.50 % 4.57 %
Outlook Mail	4782 4710	3927 3851	679 670	176 189	82.12 % 81.76 %	14.20 % 14.23 %	3.68 % 4.01 %
Yahoo Mail	4769 4666	3946 3887	635 618	188 161	82.74 % 83.30 %	13.32 % 13.24 %	3.94 % 3.45 %
AOL Mail	4790 4831	3982 4015	646 642	162 174	83.13 % 83.11 %	13.49 % 13.29 %	3.38 % 3.60 %
Mail.com	4895 4833	4120 4080	609 597	166 156	84.17 % 84.42 %	12.44 % 12.35 %	3.39 % 3.23 %
Yandex Mail	4946 4769	4068 3895	701 684	177 190	82.25 % 81.67 %	14.17 % 14.34 %	3.58 % 3.98 %
GMX Mail	4739 4732	4031 4054	547 535	161 143	85.06 % 85.67 %	11.54 % 11.31 %	3.40 % 3.02 %
Zoho Mail	4662 4861	3996 4152	527 562	139 147	85.71 % 85.41 %	11.30 % 11.56 %	2.98 % 3.02 %
ProtonMail	4884 4769	4208 4106	522 507	154 156	86.16 % 86.10 %	10.69 % 10.63 %	3.15 % 3.27 %
Custom Mail	4750 4632	4107 4010	498 483	145 139	86.46 % 86.57 %	10.48 % 10.43 %	3.05 % 3.00 %
iCloud Mail	4756 4709	3766 3736	787 768	203 205	79.18 % 79.34 %	16.55 % 16.31 %	4.27 % 4.35 %
Tuta	4679 4827	4017 4128	527 547	135 152	85.85 % 85.52 %	11.26 % 11.33 %	2.89 % 3.15 %
Juno.com	4631 4809	4008 4164	493 505	130 140	86.55 % 86.59 %	10.65 % 10.50 %	2.81 % 2.91 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.