Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.615	50.481 49.541	13.230 13.785	1.420 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 76.67 %	20.38 % 21.33 %	2.19 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 5018	3792 3908	1020 1019	105 110	77.48 % 77.88 %	20.84 % 20.31 %	2.15 % 2.19 %
Elektronics	5030 5054	3922 3920	1020 1033	105 132	77.97 % 77.56 %	20.28 % 20.44 %	2.09 % 2.61 %
Entertainment	4908 4913	3808 3747	1006 1071	106 122	77.59 % 76.27 %	20.50 % 21.80 %	2.16 % 2.48 %
Cosmetics & Beauty	5065 4934	3980 3795	1006 1024	100 120	78.58 % 76.92 %	19.86 % 20.75 %	1.97 % 2.43 %
Food & Drink	4988 4824	3861 3719	1016 1010	114 117	77.41 % 77.09 %	20.37 % 20.94 %	2.29 % 2.43 %
Home & Garden	5048 5089	3865 3914	1080 1091	107 120	76.56 % 76.91 %	21.39 % 21.44 %	2.12 % 2.36 %
Finance	4952 5008	3998 4014	864 912	108 125	80.74 % 80.15 %	17.45 % 18.21 %	2.18 % 2.50 %
Health	5084 4944	4083 3899	910 953	110 118	80.31 % 78.86 %	17.90 % 19.28 %	2.16 % 2.39 %
Pets	5014 4996	3851 3764	1061 1123	118 127	76.80 % 75.34 %	21.16 % 22.48 %	2.35 % 2.54 %
Sport & Fitness	5062 4986	3947 3777	1014 1088	115 128	77.97 % 75.75 %	20.03 % 21.82 %	2.27 % 2.57 %
Job & Career	4864 4807	3697 3565	1084 1142	107 115	76.01 % 74.16 %	22.29 % 23.76 %	2.20 % 2.39 %
Dating	5008 4864	3728 3522	1187 1233	111 121	74.44 % 72.41 %	23.70 % 25.35 %	2.22 % 2.49 %
Other	4994 5178	3949 3997	962 1086	114 124	79.07 % 77.19 %	19.26 % 20.97 %	2.28 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4746	3460 3504	1070 1141	95 114	74.97 % 73.83 %	23.19 % 24.04 %	2.06 % 2.40 %
Outlook Mail	4732 4765	3659 3571	972 1097	106 123	77.32 % 74.94 %	20.54 % 23.02 %	2.24 % 2.58 %
Yahoo Mail	4596 4672	3525 3514	976 1036	99 114	76.70 % 75.21 %	21.24 % 22.17 %	2.15 % 2.44 %
AOL Mail	4786 4455	3707 3409	993 960	103 105	77.46 % 76.52 %	20.75 % 21.55 %	2.15 % 2.36 %
Mail.com	4724 4524	3756 3511	884 911	104 116	79.51 % 77.61 %	18.71 % 20.14 %	2.20 % 2.56 %
Yandex Mail	4809 4871	3687 3709	1032 1075	108 114	76.67 % 76.14 %	21.46 % 22.07 %	2.25 % 2.34 %
GMX Mail	4636 4538	3545 3415	1018 1046	99 115	76.47 % 75.25 %	21.96 % 23.05 %	2.14 % 2.53 %
Zoho Mail	4604 4621	3626 3595	901 945	98 120	78.76 % 77.80 %	19.57 % 20.45 %	2.13 % 2.60 %
ProtonMail	4602 4697	3648 3679	873 926	100 110	79.27 % 78.33 %	18.97 % 19.71 %	2.17 % 2.34 %
Custom Mail	4653 4723	3729 3755	838 877	107 103	80.14 % 79.50 %	18.01 % 18.57 %	2.30 % 2.18 %
iCloud Mail	4683 4663	3462 3394	1135 1198	105 117	73.93 % 72.79 %	24.24 % 25.69 %	2.24 % 2.51 %
Tuta	4804 4639	3807 3646	907 904	107 113	79.25 % 78.59 %	18.88 % 19.49 %	2.23 % 2.44 %
Juno.com	4682 4641	3714 3630	883 909	108 124	79.33 % 78.22 %	18.86 % 19.59 %	2.31 % 2.67 %
Mailfence	3985 4060	3156 3209	748 760	81 91	79.20 % 79.04 %	18.77 % 18.72 %	2.03 % 2.24 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.