Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.999	50.227 49.508	13.019 13.525	1.456 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.36 %	20.28 % 21.13 %	2.27 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 5051	3822 3954	1000 1018	109 113	78.61 % 78.28 %	20.57 % 20.15 %	2.24 % 2.24 %
Elektronics	4984 5044	3908 3932	1013 1037	108 130	78.41 % 77.95 %	20.33 % 20.56 %	2.17 % 2.58 %
Entertainment	4853 4979	3776 3850	989 1060	107 114	77.81 % 77.32 %	20.38 % 21.29 %	2.20 % 2.29 %
Cosmetics & Beauty	5017 4990	3966 3870	993 1021	104 115	79.05 % 77.56 %	19.79 % 20.46 %	2.07 % 2.30 %
Food & Drink	5051 4820	3933 3750	1035 1007	118 115	77.87 % 77.80 %	20.49 % 20.89 %	2.34 % 2.39 %
Home & Garden	5055 4971	3884 3832	1076 1069	110 112	76.83 % 77.09 %	21.29 % 21.50 %	2.18 % 2.25 %
Finance	4966 4885	4011 3928	878 915	110 114	80.77 % 80.41 %	17.68 % 18.73 %	2.22 % 2.33 %
Health	4914 4897	3940 3866	895 948	111 109	80.18 % 78.95 %	18.21 % 19.36 %	2.26 % 2.23 %
Pets	4915 4883	3818 3717	1026 1085	117 116	77.68 % 76.12 %	20.87 % 22.22 %	2.38 % 2.38 %
Sport & Fitness	4988 4858	3921 3731	980 1040	119 120	78.61 % 76.80 %	19.65 % 21.41 %	2.39 % 2.47 %
Job & Career	4740 4694	3634 3523	1027 1090	110 106	76.67 % 75.05 %	21.67 % 23.22 %	2.32 % 2.26 %
Dating	4881 4718	3693 3480	1123 1156	114 112	75.66 % 73.76 %	23.01 % 24.50 %	2.34 % 2.37 %
Other	4973 5209	3921 4075	984 1079	119 120	78.85 % 78.23 %	19.79 % 20.71 %	2.39 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4749	3520 3539	1032 1123	101 114	76.17 % 74.52 %	22.33 % 23.65 %	2.19 % 2.40 %
Outlook Mail	4643 4801	3600 3655	962 1057	103 116	77.54 % 76.13 %	20.72 % 22.02 %	2.22 % 2.42 %
Yahoo Mail	4629 4664	3586 3558	959 1011	102 106	77.47 % 76.29 %	20.72 % 21.68 %	2.20 % 2.27 %
AOL Mail	4734 4512	3681 3477	982 958	107 105	77.76 % 77.06 %	20.74 % 21.23 %	2.26 % 2.33 %
Mail.com	4748 4477	3796 3516	878 887	107 107	79.95 % 78.53 %	18.49 % 19.81 %	2.25 % 2.39 %
Yandex Mail	4825 4816	3737 3693	1026 1054	116 107	77.45 % 76.68 %	21.26 % 21.89 %	2.40 % 2.22 %
GMX Mail	4693 4582	3627 3495	1016 1042	103 109	77.29 % 76.28 %	21.65 % 22.74 %	2.19 % 2.38 %
Zoho Mail	4655 4636	3691 3606	910 969	104 115	79.29 % 77.78 %	19.55 % 20.90 %	2.23 % 2.48 %
ProtonMail	4660 4685	3707 3681	897 940	107 106	79.55 % 78.57 %	19.25 % 20.06 %	2.30 % 2.26 %
Custom Mail	4697 4758	3769 3782	863 895	109 100	80.24 % 79.49 %	18.37 % 18.81 %	2.32 % 2.10 %
iCloud Mail	4629 4667	3466 3484	1071 1136	111 111	74.88 % 74.65 %	23.14 % 24.34 %	2.40 % 2.38 %
Tuta	4831 4667	3840 3699	935 929	109 112	79.49 % 79.26 %	19.35 % 19.91 %	2.26 % 2.40 %
Juno.com	4702 4673	3744 3679	885 927	111 117	79.63 % 78.73 %	18.82 % 19.84 %	2.36 % 2.50 %
Mailfence	3132 3312	2463 2644	603 597	66 71	78.64 % 79.83 %	19.25 % 18.03 %	2.11 % 2.14 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.