Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.811 75.674	59.546 58.172	15.637 15.752	1.628 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 76.87 %	20.36 % 20.82 %	2.12 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6037 5807	4646 4432	1262 1249	129 126	76.96 % 76.32 %	20.90 % 21.51 %	2.14 % 2.17 %
Elektronics	5734 5609	4509 4350	1103 1135	122 124	78.64 % 77.55 %	19.24 % 20.24 %	2.13 % 2.21 %
Entertainment	5794 5693	4426 4321	1248 1238	120 134	76.39 % 75.90 %	21.54 % 21.75 %	2.07 % 2.35 %
Cosmetics & Beauty	5934 5442	4640 4193	1172 1123	122 126	78.19 % 77.05 %	19.75 % 20.64 %	2.06 % 2.32 %
Food & Drink	5909 5827	4558 4468	1222 1220	129 139	77.14 % 76.68 %	20.68 % 20.94 %	2.18 % 2.39 %
Home & Garden	5900 6002	4561 4637	1210 1232	129 133	77.31 % 77.26 %	20.51 % 20.53 %	2.19 % 2.22 %
Finance	5815 5689	4713 4586	982 968	120 135	81.05 % 80.61 %	16.89 % 17.02 %	2.06 % 2.37 %
Health	5884 5901	4769 4740	989 1029	126 132	81.05 % 80.33 %	16.81 % 17.44 %	2.14 % 2.24 %
Pets	6051 6106	4624 4646	1293 1322	134 138	76.42 % 76.09 %	21.37 % 21.65 %	2.21 % 2.26 %
Sport & Fitness	6014 5766	4628 4387	1258 1235	128 144	76.95 % 76.08 %	20.92 % 21.42 %	2.13 % 2.50 %
Job & Career	6016 5894	4514 4429	1371 1326	131 139	75.03 % 75.14 %	22.79 % 22.50 %	2.18 % 2.36 %
Dating	5987 5917	4416 4302	1447 1476	124 139	73.76 % 72.71 %	24.17 % 24.95 %	2.07 % 2.35 %
Other	5736 6021	4542 4681	1080 1199	114 141	79.18 % 77.74 %	18.83 % 19.91 %	1.99 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5374 5225	3962 3843	1308 1261	104 121	73.73 % 73.55 %	24.34 % 24.13 %	1.94 % 2.32 %
Outlook Mail	5566 5372	4246 4050	1206 1197	114 125	76.28 % 75.39 %	21.67 % 22.28 %	2.05 % 2.33 %
Yahoo Mail	5573 5614	4248 4270	1210 1223	115 121	76.22 % 76.06 %	21.71 % 21.78 %	2.06 % 2.16 %
AOL Mail	5492 5264	4219 4012	1159 1129	114 123	76.82 % 76.22 %	21.10 % 21.45 %	2.08 % 2.34 %
Mail.com	5453 5427	4295 4242	1040 1064	118 121	78.76 % 78.16 %	19.07 % 19.61 %	2.16 % 2.23 %
Yandex Mail	5432 5673	4159 4290	1163 1249	110 134	76.56 % 75.62 %	21.41 % 22.02 %	2.03 % 2.36 %
GMX Mail	5425 5269	4118 3982	1193 1162	114 125	75.91 % 75.57 %	21.99 % 22.05 %	2.10 % 2.37 %
Zoho Mail	5553 5447	4363 4246	1069 1069	121 132	78.57 % 77.95 %	19.25 % 19.63 %	2.18 % 2.42 %
ProtonMail	5414 5379	4308 4253	979 1002	127 124	79.57 % 79.07 %	18.08 % 18.63 %	2.35 % 2.31 %
Custom Mail	5273 5254	4240 4185	914 952	119 117	80.41 % 79.65 %	17.33 % 18.12 %	2.26 % 2.23 %
iCloud Mail	5457 5489	4062 3954	1286 1408	109 127	74.44 % 72.03 %	23.57 % 25.65 %	2.00 % 2.31 %
Tuta	5719 5433	4521 4263	1075 1045	123 125	79.05 % 78.46 %	18.80 % 19.23 %	2.15 % 2.30 %
Juno.com	5479 5454	4386 4307	975 1009	118 138	80.05 % 78.97 %	17.80 % 18.50 %	2.15 % 2.53 %
Mailfence	5601 5374	4419 4275	1060 982	122 117	78.90 % 79.55 %	18.93 % 18.27 %	2.18 % 2.18 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.