Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.643 75.969	59.459 58.252	15.559 15.942	1.625 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.68 %	20.30 % 20.98 %	2.12 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5965 5772	4577 4368	1261 1279	127 125	76.73 % 75.68 %	21.14 % 22.16 %	2.13 % 2.17 %
Elektronics	5786 5578	4548 4314	1115 1144	123 120	78.60 % 77.34 %	19.27 % 20.51 %	2.13 % 2.15 %
Entertainment	5907 5696	4528 4302	1255 1257	124 137	76.65 % 75.53 %	21.25 % 22.07 %	2.10 % 2.41 %
Cosmetics & Beauty	5954 5480	4658 4213	1174 1140	122 127	78.23 % 76.88 %	19.72 % 20.80 %	2.05 % 2.32 %
Food & Drink	5862 5929	4516 4520	1216 1270	130 139	77.04 % 76.24 %	20.74 % 21.42 %	2.22 % 2.34 %
Home & Garden	5934 6035	4595 4645	1212 1255	127 135	77.44 % 76.97 %	20.42 % 20.80 %	2.14 % 2.24 %
Finance	5829 5761	4725 4634	983 987	121 140	81.06 % 80.44 %	16.86 % 17.13 %	2.08 % 2.43 %
Health	5875 5904	4778 4730	974 1038	123 136	81.33 % 80.12 %	16.58 % 17.58 %	2.09 % 2.30 %
Pets	5980 6059	4592 4606	1254 1312	134 141	76.79 % 76.02 %	20.97 % 21.65 %	2.24 % 2.33 %
Sport & Fitness	5886 5799	4519 4399	1239 1259	128 141	76.78 % 75.86 %	21.05 % 21.71 %	2.17 % 2.43 %
Job & Career	5933 6027	4448 4520	1357 1367	128 140	74.97 % 75.00 %	22.87 % 22.68 %	2.16 % 2.32 %
Dating	5976 5859	4407 4269	1442 1448	127 142	73.74 % 72.86 %	24.13 % 24.71 %	2.13 % 2.42 %
Other	5756 6070	4568 4732	1077 1186	111 152	79.36 % 77.96 %	18.71 % 19.54 %	1.93 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5467 5195	4033 3821	1326 1250	108 124	73.77 % 73.55 %	24.25 % 24.06 %	1.98 % 2.39 %
Outlook Mail	5472 5364	4181 4008	1179 1229	112 127	76.41 % 74.72 %	21.55 % 22.91 %	2.05 % 2.37 %
Yahoo Mail	5648 5576	4305 4236	1227 1215	116 125	76.22 % 75.97 %	21.72 % 21.79 %	2.05 % 2.24 %
AOL Mail	5541 5319	4253 4046	1175 1147	113 126	76.76 % 76.07 %	21.21 % 21.56 %	2.04 % 2.37 %
Mail.com	5406 5606	4261 4357	1028 1120	117 129	78.82 % 77.72 %	19.02 % 19.98 %	2.16 % 2.30 %
Yandex Mail	5401 5600	4145 4240	1149 1227	107 133	76.75 % 75.71 %	21.27 % 21.91 %	1.98 % 2.38 %
GMX Mail	5515 5388	4185 4060	1210 1204	120 124	75.88 % 75.35 %	21.94 % 22.35 %	2.18 % 2.30 %
Zoho Mail	5463 5479	4294 4270	1049 1075	120 134	78.60 % 77.93 %	19.20 % 19.62 %	2.20 % 2.45 %
ProtonMail	5329 5318	4237 4192	970 1000	122 126	79.51 % 78.83 %	18.20 % 18.80 %	2.29 % 2.37 %
Custom Mail	5258 5364	4221 4263	918 978	119 123	80.28 % 79.47 %	17.46 % 18.23 %	2.26 % 2.29 %
iCloud Mail	5465 5554	4065 3997	1291 1428	109 129	74.38 % 71.97 %	23.62 % 25.71 %	1.99 % 2.32 %
Tuta	5744 5522	4555 4326	1065 1074	124 122	79.30 % 78.34 %	18.54 % 19.45 %	2.16 % 2.21 %
Juno.com	5446 5453	4372 4294	955 1024	119 135	80.28 % 78.75 %	17.54 % 18.78 %	2.19 % 2.48 %
Mailfence	5488 5231	4352 4142	1017 971	119 118	79.30 % 79.18 %	18.53 % 18.56 %	2.17 % 2.26 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.