Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 44.017	37.223 36.811	5.651 5.653	1.542 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 83.63 %	12.72 % 12.84 %	3.47 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 3375	2910 2897	364 370	87 108	86.58 % 85.84 %	10.83 % 10.96 %	2.59 % 3.20 %
Elektronics	3377 3485	2860 2961	395 420	122 104	84.69 % 84.96 %	11.70 % 12.05 %	3.61 % 2.98 %
Entertainment	3442 3422	2884 2847	441 448	117 127	83.79 % 83.20 %	12.81 % 13.09 %	3.40 % 3.71 %
Cosmetics & Beauty	3421 3408	2855 2839	435 438	131 131	83.46 % 83.30 %	12.72 % 12.85 %	3.83 % 3.84 %
Food & Drink	3326 3326	2853 2871	358 358	115 97	85.78 % 86.32 %	10.76 % 10.76 %	3.46 % 2.92 %
Home & Garden	3577 3289	3070 2817	387 361	120 111	85.83 % 85.65 %	10.82 % 10.98 %	3.35 % 3.37 %
Finance	3282 3340	2664 2716	486 492	132 132	81.17 % 81.32 %	14.81 % 14.73 %	4.02 % 3.95 %
Health	3448 3298	2836 2723	472 460	140 115	82.25 % 82.57 %	13.69 % 13.95 %	4.06 % 3.49 %
Pets	3305 3447	2824 2919	386 412	95 116	85.45 % 84.68 %	11.68 % 11.95 %	2.87 % 3.37 %
Sport & Fitness	3596 3432	2991 2840	495 478	110 114	83.18 % 82.75 %	13.77 % 13.93 %	3.06 % 3.32 %
Job & Career	3377 3383	2745 2723	497 505	135 155	81.29 % 80.49 %	14.72 % 14.93 %	4.00 % 4.58 %
Dating	3528 3357	2873 2722	526 500	129 135	81.43 % 81.08 %	14.91 % 14.89 %	3.66 % 4.02 %
Other	3376 3455	2858 2936	409 411	109 108	84.66 % 84.98 %	12.11 % 11.90 %	3.23 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 3389	2669 2640	586 592	152 157	78.34 % 77.90 %	17.20 % 17.47 %	4.46 % 4.63 %
Outlook Mail	3397 3331	2807 2726	476 471	114 134	82.63 % 81.84 %	14.01 % 14.14 %	3.36 % 4.02 %
Yahoo Mail	3466 3275	2863 2722	453 433	150 120	82.60 % 83.11 %	13.07 % 13.22 %	4.33 % 3.66 %
AOL Mail	3328 3411	2760 2835	448 455	120 121	82.93 % 83.11 %	13.46 % 13.34 %	3.61 % 3.55 %
Mail.com	3516 3478	2966 2931	429 431	121 116	84.36 % 84.27 %	12.20 % 12.39 %	3.44 % 3.34 %
Yandex Mail	3515 3358	2901 2749	489 482	125 127	82.53 % 81.86 %	13.91 % 14.35 %	3.56 % 3.78 %
GMX Mail	3380 3384	2895 2890	382 385	103 109	85.65 % 85.40 %	11.30 % 11.38 %	3.05 % 3.22 %
Zoho Mail	3340 3471	2867 2971	377 404	96 96	85.84 % 85.59 %	11.29 % 11.64 %	2.87 % 2.77 %
ProtonMail	3548 3488	3058 2996	378 370	112 122	86.19 % 85.89 %	10.65 % 10.61 %	3.16 % 3.50 %
Custom Mail	3393 3336	2934 2876	350 349	109 111	86.47 % 86.21 %	10.32 % 10.46 %	3.21 % 3.33 %
iCloud Mail	3427 3353	2715 2661	562 548	150 144	79.22 % 79.36 %	16.40 % 16.34 %	4.38 % 4.29 %
Tuta	3335 3362	2867 2886	369 379	99 97	85.97 % 85.84 %	11.06 % 11.27 %	2.97 % 2.89 %
Juno.com	3364 3381	2921 2928	352 354	91 99	86.83 % 86.60 %	10.46 % 10.47 %	2.71 % 2.93 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.