Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.683 76.077	58.899 58.049	16.076 16.197	1.708 1.831

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.81 % 76.30 %	20.96 % 21.29 %	2.23 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5932 5855	4520 4381	1281 1335	131 139	76.20 % 74.82 %	21.59 % 22.80 %	2.21 % 2.37 %
Elektronics	5792 5720	4489 4393	1175 1197	128 130	77.50 % 76.80 %	20.29 % 20.93 %	2.21 % 2.27 %
Entertainment	6042 5826	4560 4378	1351 1308	131 140	75.47 % 75.15 %	22.36 % 22.45 %	2.17 % 2.40 %
Cosmetics & Beauty	5974 5567	4627 4251	1223 1178	124 138	77.45 % 76.36 %	20.47 % 21.16 %	2.08 % 2.48 %
Food & Drink	5990 5934	4558 4495	1296 1297	136 142	76.09 % 75.75 %	21.64 % 21.86 %	2.27 % 2.39 %
Home & Garden	5907 6032	4534 4622	1241 1271	132 139	76.76 % 76.62 %	21.01 % 21.07 %	2.23 % 2.30 %
Finance	5839 5773	4674 4627	1031 1004	134 142	80.05 % 80.15 %	17.66 % 17.39 %	2.29 % 2.46 %
Health	5627 5946	4576 4761	922 1046	129 139	81.32 % 80.07 %	16.39 % 17.59 %	2.29 % 2.34 %
Pets	6015 6019	4583 4567	1299 1316	133 136	76.19 % 75.88 %	21.60 % 21.86 %	2.21 % 2.26 %
Sport & Fitness	5868 5650	4457 4296	1278 1212	133 142	75.95 % 76.04 %	21.78 % 21.45 %	2.27 % 2.51 %
Job & Career	5988 5992	4460 4477	1387 1374	141 141	74.48 % 74.72 %	23.16 % 22.93 %	2.35 % 2.35 %
Dating	5981 5742	4379 4123	1470 1477	132 142	73.22 % 71.80 %	24.58 % 25.72 %	2.21 % 2.47 %
Other	5728 6021	4482 4678	1122 1182	124 161	78.25 % 77.69 %	19.59 % 19.63 %	2.16 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5589 5339	4115 3890	1354 1319	120 130	73.63 % 72.86 %	24.23 % 24.71 %	2.15 % 2.43 %
Outlook Mail	5466 5428	4102 4057	1244 1231	120 140	75.05 % 74.74 %	22.76 % 22.68 %	2.20 % 2.58 %
Yahoo Mail	5405 5411	4114 4099	1174 1193	117 119	76.11 % 75.75 %	21.72 % 22.05 %	2.16 % 2.20 %
AOL Mail	5633 5425	4293 4095	1218 1195	122 135	76.21 % 75.48 %	21.62 % 22.03 %	2.17 % 2.49 %
Mail.com	5329 5451	4167 4218	1045 1104	117 129	78.19 % 77.38 %	19.61 % 20.25 %	2.20 % 2.37 %
Yandex Mail	5352 5527	4035 4169	1210 1225	107 133	75.39 % 75.43 %	22.61 % 22.16 %	2.00 % 2.41 %
GMX Mail	5481 5613	4090 4213	1266 1270	125 130	74.62 % 75.06 %	23.10 % 22.63 %	2.28 % 2.32 %
Zoho Mail	5500 5391	4280 4175	1089 1085	131 131	77.82 % 77.44 %	19.80 % 20.13 %	2.38 % 2.43 %
ProtonMail	5513 5330	4323 4184	1060 1019	130 127	78.41 % 78.50 %	19.23 % 19.12 %	2.36 % 2.38 %
Custom Mail	5347 5403	4249 4262	975 1005	123 136	79.47 % 78.88 %	18.23 % 18.60 %	2.30 % 2.52 %
iCloud Mail	5314 5561	3905 4002	1295 1431	114 128	73.49 % 71.97 %	24.37 % 25.73 %	2.15 % 2.30 %
Tuta	5620 5603	4418 4371	1074 1107	128 125	78.61 % 78.01 %	19.11 % 19.76 %	2.28 % 2.23 %
Juno.com	5656 5389	4511 4224	1023 1029	122 136	79.76 % 78.38 %	18.09 % 19.09 %	2.16 % 2.52 %
Mailfence	5478 5206	4297 4090	1049 984	132 132	78.44 % 78.56 %	19.15 % 18.90 %	2.41 % 2.54 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.