Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 8.801	7.409 7.331	1.114 1.140	334 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 83.30 %	12.58 % 12.95 %	3.77 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 688	571 588	69 77	15 23	87.18 % 85.47 %	10.53 % 11.19 %	2.29 % 3.34 %
Elektronics	705 679	590 580	82 82	33 17	83.69 % 85.42 %	11.63 % 12.08 %	4.68 % 2.50 %
Entertainment	699 694	578 573	90 91	31 30	82.69 % 82.56 %	12.88 % 13.11 %	4.43 % 4.32 %
Cosmetics & Beauty	709 679	585 558	90 89	34 32	82.51 % 82.18 %	12.69 % 13.11 %	4.80 % 4.71 %
Food & Drink	659 685	569 594	69 71	21 20	86.34 % 86.72 %	10.47 % 10.36 %	3.19 % 2.92 %
Home & Garden	665 686	571 588	71 77	23 21	85.86 % 85.71 %	10.68 % 11.22 %	3.46 % 3.06 %
Finance	647 639	530 517	97 93	20 29	81.92 % 80.91 %	14.99 % 14.55 %	3.09 % 4.54 %
Health	694 662	574 539	92 96	28 27	82.71 % 81.42 %	13.26 % 14.50 %	4.03 % 4.08 %
Pets	663 682	563 578	76 81	24 23	84.92 % 84.75 %	11.46 % 11.88 %	3.62 % 3.37 %
Sport & Fitness	726 705	604 574	101 102	21 29	83.20 % 81.42 %	13.91 % 14.47 %	2.89 % 4.11 %
Job & Career	673 659	550 533	98 99	25 27	81.72 % 80.88 %	14.56 % 15.02 %	3.71 % 4.10 %
Dating	706 633	568 509	102 97	36 27	80.45 % 80.41 %	14.45 % 15.32 %	5.10 % 4.27 %
Other	656 710	556 600	77 85	23 25	84.76 % 84.51 %	11.74 % 11.97 %	3.51 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 688	544 527	123 120	39 41	77.05 % 76.60 %	17.42 % 17.44 %	5.52 % 5.96 %
Outlook Mail	665 635	549 522	89 88	27 25	82.56 % 82.20 %	13.38 % 13.86 %	4.06 % 3.94 %
Yahoo Mail	687 683	570 573	88 91	29 19	82.97 % 83.89 %	12.81 % 13.32 %	4.22 % 2.78 %
AOL Mail	616 736	507 605	83 99	26 32	82.31 % 82.20 %	13.47 % 13.45 %	4.22 % 4.35 %
Mail.com	681 676	571 573	86 82	24 21	83.85 % 84.76 %	12.63 % 12.13 %	3.52 % 3.11 %
Yandex Mail	689 650	563 532	96 96	30 22	81.71 % 81.85 %	13.93 % 14.77 %	4.35 % 3.38 %
GMX Mail	701 652	602 550	78 78	21 24	85.88 % 84.36 %	11.13 % 11.96 %	3.00 % 3.68 %
Zoho Mail	656 703	559 600	74 82	23 21	85.21 % 85.35 %	11.28 % 11.66 %	3.51 % 2.99 %
ProtonMail	736 656	638 558	77 71	21 27	86.68 % 85.06 %	10.46 % 10.82 %	2.85 % 4.12 %
Custom Mail	680 667	588 572	67 71	25 24	86.47 % 85.76 %	9.85 % 10.64 %	3.68 % 3.60 %
iCloud Mail	741 655	589 519	118 107	34 29	79.49 % 79.24 %	15.92 % 16.34 %	4.59 % 4.43 %
Tuta	645 721	555 616	70 82	20 23	86.05 % 85.44 %	10.85 % 11.37 %	3.10 % 3.19 %
Juno.com	654 679	574 584	65 73	15 22	87.77 % 86.01 %	9.94 % 10.75 %	2.29 % 3.24 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.