Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.532 76.173	59.301 58.444	15.612 15.941	1.619 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.49 % 76.73 %	20.40 % 20.93 %	2.12 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5912 5934	4544 4477	1241 1320	127 137	76.86 % 75.45 %	20.99 % 22.24 %	2.15 % 2.31 %
Elektronics	5766 5704	4517 4394	1128 1180	121 130	78.34 % 77.03 %	19.56 % 20.69 %	2.10 % 2.28 %
Entertainment	5963 5823	4535 4409	1304 1277	124 137	76.05 % 75.72 %	21.87 % 21.93 %	2.08 % 2.35 %
Cosmetics & Beauty	5998 5475	4673 4210	1202 1137	123 128	77.91 % 76.89 %	20.04 % 20.77 %	2.05 % 2.34 %
Food & Drink	5958 5949	4579 4521	1250 1286	129 142	76.85 % 76.00 %	20.98 % 21.62 %	2.17 % 2.39 %
Home & Garden	5970 6054	4625 4663	1217 1256	128 135	77.47 % 77.02 %	20.39 % 20.75 %	2.14 % 2.23 %
Finance	5740 5723	4653 4617	968 969	119 137	81.06 % 80.67 %	16.86 % 16.93 %	2.07 % 2.39 %
Health	5751 5918	4689 4755	936 1029	126 134	81.53 % 80.35 %	16.28 % 17.39 %	2.19 % 2.26 %
Pets	5989 6007	4607 4583	1252 1288	130 136	76.92 % 76.29 %	20.90 % 21.44 %	2.17 % 2.26 %
Sport & Fitness	5853 5728	4490 4360	1239 1230	124 138	76.71 % 76.12 %	21.17 % 21.47 %	2.12 % 2.41 %
Job & Career	5995 5933	4501 4451	1360 1343	134 139	75.08 % 75.02 %	22.69 % 22.64 %	2.24 % 2.34 %
Dating	5933 5846	4377 4246	1430 1459	126 141	73.77 % 72.63 %	24.10 % 24.96 %	2.12 % 2.41 %
Other	5704 6079	4511 4758	1085 1167	108 154	79.08 % 78.27 %	19.02 % 19.20 %	1.89 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5520 5222	4092 3816	1319 1279	109 127	74.13 % 73.08 %	23.89 % 24.49 %	1.97 % 2.43 %
Outlook Mail	5479 5375	4158 4031	1211 1216	110 128	75.89 % 75.00 %	22.10 % 22.62 %	2.01 % 2.38 %
Yahoo Mail	5595 5536	4278 4220	1203 1193	114 123	76.46 % 76.23 %	21.50 % 21.55 %	2.04 % 2.22 %
AOL Mail	5586 5422	4286 4125	1184 1163	116 134	76.73 % 76.08 %	21.20 % 21.45 %	2.08 % 2.47 %
Mail.com	5302 5494	4177 4277	1014 1093	111 124	78.78 % 77.85 %	19.12 % 19.89 %	2.09 % 2.26 %
Yandex Mail	5317 5575	4061 4223	1150 1221	106 131	76.38 % 75.75 %	21.63 % 21.90 %	1.99 % 2.35 %
GMX Mail	5513 5500	4162 4147	1232 1230	119 123	75.49 % 75.40 %	22.35 % 22.36 %	2.16 % 2.24 %
Zoho Mail	5551 5513	4352 4299	1075 1082	124 132	78.40 % 77.98 %	19.37 % 19.63 %	2.23 % 2.39 %
ProtonMail	5360 5242	4252 4133	985 985	123 124	79.33 % 78.84 %	18.38 % 18.79 %	2.29 % 2.37 %
Custom Mail	5286 5395	4241 4283	931 979	114 133	80.23 % 79.39 %	17.61 % 18.15 %	2.16 % 2.47 %
iCloud Mail	5371 5576	3988 4038	1275 1413	108 125	74.25 % 72.42 %	23.74 % 25.34 %	2.01 % 2.24 %
Tuta	5665 5566	4487 4357	1057 1086	121 123	79.21 % 78.28 %	18.66 % 19.51 %	2.14 % 2.21 %
Juno.com	5545 5540	4458 4367	967 1036	120 137	80.40 % 78.83 %	17.44 % 18.70 %	2.16 % 2.47 %
Mailfence	5442 5217	4309 4128	1009 965	124 124	79.18 % 79.13 %	18.54 % 18.50 %	2.28 % 2.38 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.