Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 70.621	59.155 59.074	9.240 9.097	2.475 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 83.65 %	13.04 % 12.88 %	3.49 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 5455	4672 4694	594 596	153 165	86.22 % 86.05 %	10.96 % 10.93 %	2.82 % 3.02 %
Elektronics	5399 5506	4553 4688	653 657	193 161	84.33 % 85.14 %	12.09 % 11.93 %	3.57 % 2.92 %
Entertainment	5474 5486	4567 4572	723 722	184 192	83.43 % 83.34 %	13.21 % 13.16 %	3.36 % 3.50 %
Cosmetics & Beauty	5397 5455	4495 4544	700 702	202 209	83.29 % 83.30 %	12.97 % 12.87 %	3.74 % 3.83 %
Food & Drink	5336 5489	4555 4710	595 607	186 172	85.36 % 85.81 %	11.15 % 11.06 %	3.49 % 3.13 %
Home & Garden	5656 5259	4848 4502	632 580	176 177	85.71 % 85.61 %	11.17 % 11.03 %	3.11 % 3.37 %
Finance	5244 5406	4237 4393	799 801	208 212	80.80 % 81.26 %	15.24 % 14.82 %	3.97 % 3.92 %
Health	5525 5332	4526 4404	779 743	220 185	81.92 % 82.60 %	14.10 % 13.93 %	3.98 % 3.47 %
Pets	5343 5455	4543 4645	639 649	161 161	85.03 % 85.15 %	11.96 % 11.90 %	3.01 % 2.95 %
Sport & Fitness	5709 5451	4717 4507	803 765	189 179	82.62 % 82.68 %	14.07 % 14.03 %	3.31 % 3.28 %
Job & Career	5371 5428	4339 4379	811 809	221 240	80.79 % 80.67 %	15.10 % 14.90 %	4.11 % 4.42 %
Dating	5570 5361	4524 4345	850 803	196 213	81.22 % 81.05 %	15.26 % 14.98 %	3.52 % 3.97 %
Other	5427 5538	4579 4691	662 663	186 184	84.37 % 84.71 %	12.20 % 11.97 %	3.43 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 5348	4230 4174	948 941	256 233	77.84 % 78.05 %	17.45 % 17.60 %	4.71 % 4.36 %
Outlook Mail	5466 5402	4487 4410	784 775	195 217	82.09 % 81.64 %	14.34 % 14.35 %	3.57 % 4.02 %
Yahoo Mail	5430 5309	4481 4413	732 707	217 189	82.52 % 83.12 %	13.48 % 13.32 %	4.00 % 3.56 %
AOL Mail	5480 5513	4543 4578	749 737	188 198	82.90 % 83.04 %	13.67 % 13.37 %	3.43 % 3.59 %
Mail.com	5555 5534	4664 4667	699 685	192 182	83.96 % 84.33 %	12.58 % 12.38 %	3.46 % 3.29 %
Yandex Mail	5623 5457	4613 4455	806 785	204 217	82.04 % 81.64 %	14.33 % 14.39 %	3.63 % 3.98 %
GMX Mail	5401 5358	4587 4596	629 605	185 157	84.93 % 85.78 %	11.65 % 11.29 %	3.43 % 2.93 %
Zoho Mail	5360 5534	4584 4721	614 639	162 174	85.52 % 85.31 %	11.46 % 11.55 %	3.02 % 3.14 %
ProtonMail	5605 5446	4829 4692	608 579	168 175	86.16 % 86.15 %	10.85 % 10.63 %	3.00 % 3.21 %
Custom Mail	5428 5320	4684 4603	578 559	166 158	86.29 % 86.52 %	10.65 % 10.51 %	3.06 % 2.97 %
iCloud Mail	5431 5359	4295 4262	906 875	230 222	79.08 % 79.53 %	16.68 % 16.33 %	4.23 % 4.14 %
Tuta	5351 5523	4577 4720	613 628	161 175	85.54 % 85.46 %	11.46 % 11.37 %	3.01 % 3.17 %
Juno.com	5306 5518	4581 4783	574 582	151 153	86.34 % 86.68 %	10.82 % 10.55 %	2.85 % 2.77 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.