Kit and Mailgun Email Deliverability Comparison

Kit

Mailgun

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.756 64.943	50.741 50.213	13.544 13.299	1.471 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.17 % 77.32 %	20.60 % 20.48 %	2.24 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5239 4988	4006 3830	1114 1056	119 102	76.46 % 76.78 %	21.26 % 21.17 %	2.27 % 2.04 %
Elektronics	4893 4810	3832 3757	952 951	109 102	78.32 % 78.11 %	19.46 % 19.77 %	2.23 % 2.12 %
Entertainment	4949 4867	3761 3720	1078 1043	110 104	76.00 % 76.43 %	21.78 % 21.43 %	2.22 % 2.14 %
Cosmetics & Beauty	5035 4702	3924 3634	1001 960	110 108	77.93 % 77.29 %	19.88 % 20.42 %	2.18 % 2.30 %
Food & Drink	5037 4946	3867 3838	1052 999	118 109	76.77 % 77.60 %	20.89 % 20.20 %	2.34 % 2.20 %
Home & Garden	5043 5165	3881 4008	1047 1049	115 108	76.96 % 77.60 %	20.76 % 20.31 %	2.28 % 2.09 %
Finance	4986 4945	4022 4009	856 821	108 115	80.67 % 81.07 %	17.17 % 16.60 %	2.17 % 2.33 %
Health	5053 5011	4082 4045	860 860	111 106	80.78 % 80.72 %	17.02 % 17.16 %	2.20 % 2.12 %
Pets	5179 5249	3930 4011	1126 1122	123 116	75.88 % 76.41 %	21.74 % 21.38 %	2.37 % 2.21 %
Sport & Fitness	5135 4961	3924 3798	1093 1044	118 119	76.42 % 76.56 %	21.29 % 21.04 %	2.30 % 2.40 %
Job & Career	5132 5017	3835 3788	1180 1114	117 115	74.73 % 75.50 %	22.99 % 22.20 %	2.28 % 2.29 %
Dating	5113 5171	3758 3792	1244 1263	111 116	73.50 % 73.33 %	24.33 % 24.42 %	2.17 % 2.24 %
Other	4962 5111	3919 3983	941 1017	102 111	78.98 % 77.93 %	18.96 % 19.90 %	2.06 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4597 4486	3365 3320	1138 1070	94 96	73.20 % 74.01 %	24.76 % 23.85 %	2.04 % 2.14 %
Outlook Mail	4816 4590	3671 3482	1042 1006	103 102	76.23 % 75.86 %	21.64 % 21.92 %	2.14 % 2.22 %
Yahoo Mail	4767 4804	3614 3675	1048 1029	105 100	75.81 % 76.50 %	21.98 % 21.42 %	2.20 % 2.08 %
AOL Mail	4718 4521	3609 3468	1007 949	102 104	76.49 % 76.71 %	21.34 % 20.99 %	2.16 % 2.30 %
Mail.com	4694 4696	3673 3687	914 906	107 103	78.25 % 78.51 %	19.47 % 19.29 %	2.28 % 2.19 %
Yandex Mail	4654 4875	3551 3719	1002 1047	101 109	76.30 % 76.29 %	21.53 % 21.48 %	2.17 % 2.24 %
GMX Mail	4610 4452	3483 3376	1027 977	100 99	75.55 % 75.83 %	22.28 % 21.95 %	2.17 % 2.22 %
Zoho Mail	4735 4689	3698 3696	926 887	111 106	78.10 % 78.82 %	19.56 % 18.92 %	2.34 % 2.26 %
ProtonMail	4580 4614	3630 3664	835 850	115 100	79.26 % 79.41 %	18.23 % 18.42 %	2.51 % 2.17 %
Custom Mail	4559 4463	3656 3580	796 790	107 93	80.19 % 80.22 %	17.46 % 17.70 %	2.35 % 2.08 %
iCloud Mail	4680 4618	3459 3339	1123 1177	98 102	73.91 % 72.30 %	24.00 % 25.49 %	2.09 % 2.21 %
Tuta	4840 4732	3809 3725	920 903	111 104	78.70 % 78.72 %	19.01 % 19.08 %	2.29 % 2.20 %
Juno.com	4625 4718	3687 3738	833 866	105 114	79.72 % 79.23 %	18.01 % 18.36 %	2.27 % 2.42 %
Mailfence	4881 4685	3836 3744	933 842	112 99	78.59 % 79.91 %	19.11 % 17.97 %	2.29 % 2.11 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.