Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.615 64.920	49.541 51.721	13.785 12.211	1.579 1.231

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.67 % 79.67 %	21.33 % 18.81 %	2.44 % 1.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5018 4921	3908 3887	1019 954	110 95	77.88 % 78.99 %	20.31 % 19.39 %	2.19 % 1.93 %
Elektronics	5054 4889	3920 3946	1033 868	132 92	77.56 % 80.71 %	20.44 % 17.75 %	2.61 % 1.88 %
Entertainment	4913 5035	3747 3990	1071 968	122 94	76.27 % 79.25 %	21.80 % 19.23 %	2.48 % 1.87 %
Cosmetics & Beauty	4934 4811	3795 3863	1024 877	120 92	76.92 % 80.30 %	20.75 % 18.23 %	2.43 % 1.91 %
Food & Drink	4824 5038	3719 4013	1010 960	117 98	77.09 % 79.65 %	20.94 % 19.06 %	2.43 % 1.95 %
Home & Garden	5089 5007	3914 3975	1091 951	120 99	76.91 % 79.39 %	21.44 % 18.99 %	2.36 % 1.98 %
Finance	5008 4972	4014 4096	912 801	125 93	80.15 % 82.38 %	18.21 % 16.11 %	2.50 % 1.87 %
Health	4944 5130	3899 4229	953 824	118 104	78.86 % 82.44 %	19.28 % 16.06 %	2.39 % 2.03 %
Pets	4996 5162	3764 4064	1123 1023	127 95	75.34 % 78.73 %	22.48 % 19.82 %	2.54 % 1.84 %
Sport & Fitness	4986 5037	3777 3977	1088 978	128 91	75.75 % 78.96 %	21.82 % 19.42 %	2.57 % 1.81 %
Job & Career	4807 4916	3565 3805	1142 1034	115 94	74.16 % 77.40 %	23.76 % 21.03 %	2.39 % 1.91 %
Dating	4864 5047	3522 3869	1233 1101	121 85	72.41 % 76.66 %	25.35 % 21.81 %	2.49 % 1.68 %
Other	5178 4955	3997 4007	1086 872	124 99	77.19 % 80.87 %	20.97 % 17.60 %	2.39 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4746 4577	3504 3509	1141 1001	114 95	73.83 % 76.67 %	24.04 % 21.87 %	2.40 % 2.08 %
Outlook Mail	4765 4858	3571 3796	1097 971	123 85	74.94 % 78.14 %	23.02 % 19.99 %	2.58 % 1.75 %
Yahoo Mail	4672 4612	3514 3634	1036 909	114 86	75.21 % 78.79 %	22.17 % 19.71 %	2.44 % 1.86 %
AOL Mail	4455 4848	3409 3825	960 962	105 89	76.52 % 78.90 %	21.55 % 19.84 %	2.36 % 1.84 %
Mail.com	4524 4734	3511 3815	911 861	116 80	77.61 % 80.59 %	20.14 % 18.19 %	2.56 % 1.69 %
Yandex Mail	4871 4565	3709 3649	1075 856	114 85	76.14 % 79.93 %	22.07 % 18.75 %	2.34 % 1.86 %
GMX Mail	4538 4689	3415 3692	1046 919	115 91	75.25 % 78.74 %	23.05 % 19.60 %	2.53 % 1.94 %
Zoho Mail	4621 4630	3595 3737	945 838	120 77	77.80 % 80.71 %	20.45 % 18.10 %	2.60 % 1.66 %
ProtonMail	4697 4596	3679 3709	926 821	110 94	78.33 % 80.70 %	19.71 % 17.86 %	2.34 % 2.05 %
Custom Mail	4723 4607	3755 3767	877 763	103 86	79.50 % 81.77 %	18.57 % 16.56 %	2.18 % 1.87 %
iCloud Mail	4663 4778	3394 3635	1198 1070	117 91	72.79 % 76.08 %	25.69 % 22.39 %	2.51 % 1.90 %
Tuta	4639 4638	3646 3797	904 775	113 94	78.59 % 81.87 %	19.49 % 16.71 %	2.44 % 2.03 %
Juno.com	4641 4796	3630 3931	909 781	124 95	78.22 % 81.96 %	19.59 % 16.28 %	2.67 % 1.98 %
Mailfence	4060 3992	3209 3225	760 684	91 83	79.04 % 80.79 %	18.72 % 17.13 %	2.24 % 2.08 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.