Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.189	58.172 58.649	15.752 15.766	1.750 1.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 76.98 %	20.82 % 20.69 %	2.31 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 5747	4432 4416	1249 1206	126 125	76.32 % 76.84 %	21.51 % 20.98 %	2.17 % 2.18 %
Elektronics	5609 5801	4350 4514	1135 1154	124 133	77.55 % 77.81 %	20.24 % 19.89 %	2.21 % 2.29 %
Entertainment	5693 5782	4321 4434	1238 1221	134 127	75.90 % 76.69 %	21.75 % 21.12 %	2.35 % 2.20 %
Cosmetics & Beauty	5442 5778	4193 4453	1123 1198	126 127	77.05 % 77.07 %	20.64 % 20.73 %	2.32 % 2.20 %
Food & Drink	5827 6016	4468 4623	1220 1247	139 146	76.68 % 76.85 %	20.94 % 20.73 %	2.39 % 2.43 %
Home & Garden	6002 5763	4637 4430	1232 1194	133 139	77.26 % 76.87 %	20.53 % 20.72 %	2.22 % 2.41 %
Finance	5689 5662	4586 4542	968 988	135 132	80.61 % 80.22 %	17.02 % 17.45 %	2.37 % 2.33 %
Health	5901 5989	4740 4795	1029 1039	132 155	80.33 % 80.06 %	17.44 % 17.35 %	2.24 % 2.59 %
Pets	6106 6008	4646 4556	1322 1305	138 147	76.09 % 75.83 %	21.65 % 21.72 %	2.26 % 2.45 %
Sport & Fitness	5766 5882	4387 4509	1235 1248	144 125	76.08 % 76.66 %	21.42 % 21.22 %	2.50 % 2.13 %
Job & Career	5894 5853	4429 4377	1326 1341	139 135	75.14 % 74.78 %	22.50 % 22.91 %	2.36 % 2.31 %
Dating	5917 6038	4302 4379	1476 1524	139 135	72.71 % 72.52 %	24.95 % 25.24 %	2.35 % 2.24 %
Other	6021 5870	4681 4621	1199 1101	141 148	77.74 % 78.72 %	19.91 % 18.76 %	2.34 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5432	3843 3937	1261 1354	121 141	73.55 % 72.48 %	24.13 % 24.93 %	2.32 % 2.60 %
Outlook Mail	5372 5326	4050 4011	1197 1193	125 122	75.39 % 75.31 %	22.28 % 22.40 %	2.33 % 2.29 %
Yahoo Mail	5614 5741	4270 4359	1223 1248	121 134	76.06 % 75.93 %	21.78 % 21.74 %	2.16 % 2.33 %
AOL Mail	5264 5571	4012 4228	1129 1217	123 126	76.22 % 75.89 %	21.45 % 21.85 %	2.34 % 2.26 %
Mail.com	5427 5561	4242 4327	1064 1105	121 129	78.16 % 77.81 %	19.61 % 19.87 %	2.23 % 2.32 %
Yandex Mail	5673 5248	4290 4024	1249 1112	134 112	75.62 % 76.68 %	22.02 % 21.19 %	2.36 % 2.13 %
GMX Mail	5269 5406	3982 4057	1162 1221	125 128	75.57 % 75.05 %	22.05 % 22.59 %	2.37 % 2.37 %
Zoho Mail	5447 5472	4246 4281	1069 1073	132 118	77.95 % 78.23 %	19.63 % 19.61 %	2.42 % 2.16 %
ProtonMail	5379 5282	4253 4144	1002 1010	124 128	79.07 % 78.46 %	18.63 % 19.12 %	2.31 % 2.42 %
Custom Mail	5254 5386	4185 4303	952 960	117 123	79.65 % 79.89 %	18.12 % 17.82 %	2.23 % 2.28 %
iCloud Mail	5489 5516	3954 4036	1408 1351	127 129	72.03 % 73.17 %	25.65 % 24.49 %	2.31 % 2.34 %
Tuta	5433 5279	4263 4193	1045 961	125 125	78.46 % 79.43 %	19.23 % 18.20 %	2.30 % 2.37 %
Juno.com	5454 5556	4307 4457	1009 972	138 127	78.97 % 80.22 %	18.50 % 17.49 %	2.53 % 2.29 %
Mailfence	5374 5413	4275 4292	982 989	117 132	79.55 % 79.29 %	18.27 % 18.27 %	2.18 % 2.44 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.