Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.108 65.918	50.027 51.754	13.594 12.850	1.487 1.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 78.51 %	20.88 % 19.49 %	2.28 % 1.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5003 5006	3890 3892	1011 1017	102 97	77.75 % 77.75 %	20.21 % 20.32 %	2.04 % 1.94 %
Elektronics	4994 4972	3875 3952	998 926	121 94	77.59 % 79.49 %	19.98 % 18.62 %	2.42 % 1.89 %
Entertainment	4888 5114	3723 3993	1050 1024	115 97	76.17 % 78.08 %	21.48 % 20.02 %	2.35 % 1.90 %
Cosmetics & Beauty	4954 4878	3827 3860	1017 919	110 99	77.25 % 79.13 %	20.53 % 18.84 %	2.22 % 2.03 %
Food & Drink	4881 5047	3760 3961	1006 983	115 103	77.03 % 78.48 %	20.61 % 19.48 %	2.36 % 2.04 %
Home & Garden	5164 5030	3981 3924	1073 1000	110 106	77.09 % 78.01 %	20.78 % 19.88 %	2.13 % 2.11 %
Finance	5006 5087	4057 4141	832 845	117 101	81.04 % 81.40 %	16.62 % 16.61 %	2.34 % 1.99 %
Health	4959 5242	3945 4295	900 833	114 114	79.55 % 81.93 %	18.15 % 15.89 %	2.30 % 2.17 %
Pets	5179 5249	3911 4084	1143 1065	125 100	75.52 % 77.81 %	22.07 % 20.29 %	2.41 % 1.91 %
Sport & Fitness	5062 5118	3851 3983	1090 1036	121 99	76.08 % 77.82 %	21.53 % 20.24 %	2.39 % 1.93 %
Job & Career	4784 4920	3538 3733	1140 1086	106 101	73.95 % 75.87 %	23.83 % 22.07 %	2.22 % 2.05 %
Dating	5029 5185	3637 3895	1277 1199	115 91	72.32 % 75.12 %	25.39 % 23.12 %	2.29 % 1.76 %
Other	5205 5070	4032 4041	1057 917	116 112	77.46 % 79.70 %	20.31 % 18.09 %	2.23 % 2.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4665 4574	3427 3413	1133 1063	105 98	73.46 % 74.62 %	24.29 % 23.24 %	2.25 % 2.14 %
Outlook Mail	4729 4751	3527 3647	1091 1018	111 86	74.58 % 76.76 %	23.07 % 21.43 %	2.35 % 1.81 %
Yahoo Mail	4699 4783	3550 3724	1040 963	109 96	75.55 % 77.86 %	22.13 % 20.13 %	2.32 % 2.01 %
AOL Mail	4477 4888	3422 3789	957 1005	98 94	76.44 % 77.52 %	21.38 % 20.56 %	2.19 % 1.92 %
Mail.com	4529 4735	3538 3750	885 902	106 83	78.12 % 79.20 %	19.54 % 19.05 %	2.34 % 1.75 %
Yandex Mail	4855 4625	3696 3626	1053 906	106 93	76.13 % 78.40 %	21.69 % 19.59 %	2.18 % 2.01 %
GMX Mail	4457 4740	3340 3654	1013 987	104 99	74.94 % 77.09 %	22.73 % 20.82 %	2.33 % 2.09 %
Zoho Mail	4671 4646	3647 3703	908 864	116 79	78.08 % 79.70 %	19.44 % 18.60 %	2.48 % 1.70 %
ProtonMail	4629 4559	3643 3626	884 839	102 94	78.70 % 79.53 %	19.10 % 18.40 %	2.20 % 2.06 %
Custom Mail	4605 4571	3699 3700	812 774	94 97	80.33 % 80.95 %	17.63 % 16.93 %	2.04 % 2.12 %
iCloud Mail	4625 4710	3333 3519	1183 1100	109 91	72.06 % 74.71 %	25.58 % 23.35 %	2.36 % 1.93 %
Tuta	4627 4704	3649 3810	872 793	106 101	78.86 % 80.99 %	18.85 % 16.86 %	2.29 % 2.15 %
Juno.com	4702 4861	3704 3974	880 786	118 101	78.77 % 81.75 %	18.72 % 16.17 %	2.51 % 2.08 %
Mailfence	4838 4771	3852 3819	883 850	103 102	79.62 % 80.05 %	18.25 % 17.82 %	2.13 % 2.14 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.