Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.943 65.067	50.213 50.039	13.299 13.466	1.431 1.562

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.32 % 76.90 %	20.48 % 20.70 %	2.20 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4988 4863	3830 3726	1056 1029	102 108	76.78 % 76.62 %	21.17 % 21.16 %	2.04 % 2.22 %
Elektronics	4810 4968	3757 3866	951 984	102 118	78.11 % 77.82 %	19.77 % 19.81 %	2.12 % 2.38 %
Entertainment	4867 5025	3720 3859	1043 1051	104 115	76.43 % 76.80 %	21.43 % 20.92 %	2.14 % 2.29 %
Cosmetics & Beauty	4702 4922	3634 3796	960 1014	108 112	77.29 % 77.12 %	20.42 % 20.60 %	2.30 % 2.28 %
Food & Drink	4946 5133	3838 3927	999 1076	109 130	77.60 % 76.50 %	20.20 % 20.96 %	2.20 % 2.53 %
Home & Garden	5165 4925	4008 3779	1049 1026	108 120	77.60 % 76.73 %	20.31 % 20.83 %	2.09 % 2.44 %
Finance	4945 4894	4009 3902	821 874	115 118	81.07 % 79.73 %	16.60 % 17.86 %	2.33 % 2.41 %
Health	5011 5098	4045 4068	860 892	106 138	80.72 % 79.80 %	17.16 % 17.50 %	2.12 % 2.71 %
Pets	5249 5109	4011 3877	1122 1101	116 131	76.41 % 75.89 %	21.38 % 21.55 %	2.21 % 2.56 %
Sport & Fitness	4961 5042	3798 3872	1044 1062	119 108	76.56 % 76.79 %	21.04 % 21.06 %	2.40 % 2.14 %
Job & Career	5017 4978	3788 3726	1114 1132	115 120	75.50 % 74.85 %	22.20 % 22.74 %	2.29 % 2.41 %
Dating	5171 5182	3792 3766	1263 1299	116 117	73.33 % 72.67 %	24.42 % 25.07 %	2.24 % 2.26 %
Other	5111 4928	3983 3875	1017 926	111 127	77.93 % 78.63 %	19.90 % 18.79 %	2.17 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4486 4639	3320 3360	1070 1157	96 122	74.01 % 72.43 %	23.85 % 24.94 %	2.14 % 2.63 %
Outlook Mail	4590 4580	3482 3447	1006 1028	102 105	75.86 % 75.26 %	21.92 % 22.45 %	2.22 % 2.29 %
Yahoo Mail	4804 4883	3675 3709	1029 1056	100 118	76.50 % 75.96 %	21.42 % 21.63 %	2.08 % 2.42 %
AOL Mail	4521 4767	3468 3606	949 1048	104 113	76.71 % 75.65 %	20.99 % 21.98 %	2.30 % 2.37 %
Mail.com	4696 4606	3687 3563	906 935	103 108	78.51 % 77.36 %	19.29 % 20.30 %	2.19 % 2.34 %
Yandex Mail	4875 4460	3719 3411	1047 948	109 101	76.29 % 76.48 %	21.48 % 21.26 %	2.24 % 2.26 %
GMX Mail	4452 4616	3376 3478	977 1027	99 111	75.83 % 75.35 %	21.95 % 22.25 %	2.22 % 2.40 %
Zoho Mail	4689 4667	3696 3640	887 926	106 101	78.82 % 77.99 %	18.92 % 19.84 %	2.26 % 2.16 %
ProtonMail	4614 4559	3664 3577	850 868	100 114	79.41 % 78.46 %	18.42 % 19.04 %	2.17 % 2.50 %
Custom Mail	4463 4572	3580 3645	790 819	93 108	80.22 % 79.72 %	17.70 % 17.91 %	2.08 % 2.36 %
iCloud Mail	4618 4699	3339 3437	1177 1149	102 113	72.30 % 73.14 %	25.49 % 24.45 %	2.21 % 2.40 %
Tuta	4732 4599	3725 3659	903 826	104 114	78.72 % 79.56 %	19.08 % 17.96 %	2.20 % 2.48 %
Juno.com	4718 4774	3738 3832	866 826	114 116	79.23 % 80.27 %	18.36 % 17.30 %	2.42 % 2.43 %
Mailfence	4685 4646	3744 3675	842 853	99 118	79.91 % 79.10 %	17.97 % 18.36 %	2.11 % 2.54 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.