Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.051 65.472	49.710 50.685	13.808 13.324	1.533 1.463

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.41 %	21.23 % 20.35 %	2.36 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4950 4895	3776 3776	1063 1012	111 107	76.28 % 77.14 %	21.47 % 20.67 %	2.24 % 2.19 %
Elektronics	4824 4936	3726 3863	990 964	108 109	77.24 % 78.26 %	20.52 % 19.53 %	2.24 % 2.21 %
Entertainment	4763 5054	3599 3903	1056 1046	108 105	75.56 % 77.23 %	22.17 % 20.70 %	2.27 % 2.08 %
Cosmetics & Beauty	4814 4988	3667 3870	1032 1010	115 108	76.17 % 77.59 %	21.44 % 20.25 %	2.39 % 2.17 %
Food & Drink	5041 5071	3858 3918	1063 1036	120 117	76.53 % 77.26 %	21.09 % 20.43 %	2.38 % 2.31 %
Home & Garden	5187 5056	3979 3891	1094 1046	114 119	76.71 % 76.96 %	21.09 % 20.69 %	2.20 % 2.35 %
Finance	4952 4956	3994 3977	838 869	120 110	80.65 % 80.25 %	16.92 % 17.53 %	2.42 % 2.22 %
Health	4979 5162	3962 4162	905 873	112 127	79.57 % 80.63 %	18.18 % 16.91 %	2.25 % 2.46 %
Pets	5199 5158	3914 3933	1160 1102	125 123	75.28 % 76.25 %	22.31 % 21.36 %	2.40 % 2.38 %
Sport & Fitness	5194 5076	3934 3909	1125 1065	135 102	75.74 % 77.01 %	21.66 % 20.98 %	2.60 % 2.01 %
Job & Career	4953 4884	3664 3672	1169 1100	120 112	73.98 % 75.18 %	23.60 % 22.52 %	2.42 % 2.29 %
Dating	5055 5216	3666 3849	1266 1263	123 104	72.52 % 73.79 %	25.04 % 24.21 %	2.43 % 1.99 %
Other	5140 5020	3971 3962	1047 938	122 120	77.26 % 78.92 %	20.37 % 18.69 %	2.37 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4581 4604	3340 3380	1135 1111	106 113	72.91 % 73.41 %	24.78 % 24.13 %	2.31 % 2.45 %
Outlook Mail	4667 4670	3480 3530	1076 1042	111 98	74.57 % 75.59 %	23.06 % 22.31 %	2.38 % 2.10 %
Yahoo Mail	4748 4833	3582 3698	1059 1029	107 106	75.44 % 76.52 %	22.30 % 21.29 %	2.25 % 2.19 %
AOL Mail	4543 4796	3434 3648	1001 1041	108 107	75.59 % 76.06 %	22.03 % 21.71 %	2.38 % 2.23 %
Mail.com	4701 4642	3659 3626	930 919	112 97	77.83 % 78.11 %	19.78 % 19.80 %	2.38 % 2.09 %
Yandex Mail	4869 4476	3670 3445	1084 935	115 96	75.37 % 76.97 %	22.26 % 20.89 %	2.36 % 2.14 %
GMX Mail	4425 4705	3314 3593	1004 1010	107 102	74.89 % 76.37 %	22.69 % 21.47 %	2.42 % 2.17 %
Zoho Mail	4663 4616	3641 3636	908 890	114 90	78.08 % 78.77 %	19.47 % 19.28 %	2.44 % 1.95 %
ProtonMail	4623 4477	3633 3518	884 852	106 107	78.59 % 78.58 %	19.12 % 19.03 %	2.29 % 2.39 %
Custom Mail	4532 4604	3602 3686	829 813	101 105	79.48 % 80.06 %	18.29 % 17.66 %	2.23 % 2.28 %
iCloud Mail	4593 4827	3292 3553	1193 1168	108 106	71.67 % 73.61 %	25.97 % 24.20 %	2.35 % 2.20 %
Tuta	4719 4676	3680 3733	926 831	113 112	77.98 % 79.83 %	19.62 % 17.77 %	2.39 % 2.40 %
Juno.com	4737 4780	3718 3858	898 813	121 109	78.49 % 80.71 %	18.96 % 17.01 %	2.55 % 2.28 %
Mailfence	4650 4766	3665 3781	881 870	104 115	78.82 % 79.33 %	18.95 % 18.25 %	2.24 % 2.41 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.