Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.969 76.378	58.252 58.655	15.942 15.934	1.775 1.789

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 76.80 %	20.98 % 20.86 %	2.34 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5772 5752	4368 4409	1279 1221	125 122	75.68 % 76.65 %	22.16 % 21.23 %	2.17 % 2.12 %
Elektronics	5578 5967	4314 4611	1144 1220	120 136	77.34 % 77.28 %	20.51 % 20.45 %	2.15 % 2.28 %
Entertainment	5696 5777	4302 4429	1257 1221	137 127	75.53 % 76.67 %	22.07 % 21.14 %	2.41 % 2.20 %
Cosmetics & Beauty	5480 5840	4213 4492	1140 1219	127 129	76.88 % 76.92 %	20.80 % 20.87 %	2.32 % 2.21 %
Food & Drink	5929 6046	4520 4629	1270 1268	139 149	76.24 % 76.56 %	21.42 % 20.97 %	2.34 % 2.46 %
Home & Garden	6035 5763	4645 4424	1255 1207	135 132	76.97 % 76.77 %	20.80 % 20.94 %	2.24 % 2.29 %
Finance	5761 5687	4634 4538	987 1014	140 135	80.44 % 79.80 %	17.13 % 17.83 %	2.43 % 2.37 %
Health	5904 6033	4730 4832	1038 1042	136 159	80.12 % 80.09 %	17.58 % 17.27 %	2.30 % 2.64 %
Pets	6059 5958	4606 4514	1312 1299	141 145	76.02 % 75.76 %	21.65 % 21.80 %	2.33 % 2.43 %
Sport & Fitness	5799 5774	4399 4424	1259 1223	141 127	75.86 % 76.62 %	21.71 % 21.18 %	2.43 % 2.20 %
Job & Career	6027 5844	4520 4351	1367 1355	140 138	75.00 % 74.45 %	22.68 % 23.19 %	2.32 % 2.36 %
Dating	5859 6035	4269 4362	1448 1533	142 140	72.86 % 72.28 %	24.71 % 25.40 %	2.42 % 2.32 %
Other	6070 5902	4732 4640	1186 1112	152 150	77.96 % 78.62 %	19.54 % 18.84 %	2.50 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5195 5465	3821 3965	1250 1359	124 141	73.55 % 72.55 %	24.06 % 24.87 %	2.39 % 2.58 %
Outlook Mail	5364 5319	4008 3985	1229 1216	127 118	74.72 % 74.92 %	22.91 % 22.86 %	2.37 % 2.22 %
Yahoo Mail	5576 5777	4236 4363	1215 1282	125 132	75.97 % 75.52 %	21.79 % 22.19 %	2.24 % 2.28 %
AOL Mail	5319 5568	4046 4225	1147 1216	126 127	76.07 % 75.88 %	21.56 % 21.84 %	2.37 % 2.28 %
Mail.com	5606 5561	4357 4317	1120 1112	129 132	77.72 % 77.63 %	19.98 % 20.00 %	2.30 % 2.37 %
Yandex Mail	5600 5259	4240 4017	1227 1129	133 113	75.71 % 76.38 %	21.91 % 21.47 %	2.38 % 2.15 %
GMX Mail	5388 5487	4060 4123	1204 1235	124 129	75.35 % 75.14 %	22.35 % 22.51 %	2.30 % 2.35 %
Zoho Mail	5479 5411	4270 4228	1075 1060	134 123	77.93 % 78.14 %	19.62 % 19.59 %	2.45 % 2.27 %
ProtonMail	5318 5330	4192 4190	1000 1014	126 126	78.83 % 78.61 %	18.80 % 19.02 %	2.37 % 2.36 %
Custom Mail	5364 5367	4263 4276	978 966	123 125	79.47 % 79.67 %	18.23 % 18.00 %	2.29 % 2.33 %
iCloud Mail	5554 5558	3997 4065	1428 1358	129 135	71.97 % 73.14 %	25.71 % 24.43 %	2.32 % 2.43 %
Tuta	5522 5318	4326 4203	1074 991	122 124	78.34 % 79.03 %	19.45 % 18.63 %	2.21 % 2.33 %
Juno.com	5453 5468	4294 4353	1024 988	135 127	78.75 % 79.61 %	18.78 % 18.07 %	2.48 % 2.32 %
Mailfence	5231 5490	4142 4345	971 1008	118 137	79.18 % 79.14 %	18.56 % 18.36 %	2.26 % 2.50 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.