Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 64.221	49.508 52.236	13.525 11.235	1.496 1.172

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 81.34 %	21.13 % 17.49 %	2.34 % 1.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 4948	3954 4000	1018 875	113 96	78.28 % 80.84 %	20.15 % 17.68 %	2.24 % 1.94 %
Elektronics	5044 4767	3932 3908	1037 803	130 84	77.95 % 81.98 %	20.56 % 16.84 %	2.58 % 1.76 %
Entertainment	4979 4801	3850 3896	1060 843	114 88	77.32 % 81.15 %	21.29 % 17.56 %	2.29 % 1.83 %
Cosmetics & Beauty	4990 4762	3870 3897	1021 813	115 88	77.56 % 81.84 %	20.46 % 17.07 %	2.30 % 1.85 %
Food & Drink	4820 4908	3750 3987	1007 880	115 92	77.80 % 81.23 %	20.89 % 17.93 %	2.39 % 1.87 %
Home & Garden	4971 4970	3832 4027	1069 880	112 93	77.09 % 81.03 %	21.50 % 17.71 %	2.25 % 1.87 %
Finance	4885 5054	3928 4233	915 764	114 93	80.41 % 83.76 %	18.73 % 15.12 %	2.33 % 1.84 %
Health	4897 5160	3866 4324	948 778	109 94	78.95 % 83.80 %	19.36 % 15.08 %	2.23 % 1.82 %
Pets	4883 5111	3717 4107	1085 942	116 90	76.12 % 80.36 %	22.22 % 18.43 %	2.38 % 1.76 %
Sport & Fitness	4858 5079	3731 4098	1040 916	120 92	76.80 % 80.69 %	21.41 % 18.04 %	2.47 % 1.81 %
Job & Career	4694 4919	3523 3914	1090 949	106 94	75.05 % 79.57 %	23.22 % 19.29 %	2.26 % 1.91 %
Dating	4718 4837	3480 3808	1156 976	112 76	73.76 % 78.73 %	24.50 % 20.18 %	2.37 % 1.57 %
Other	5209 4905	4075 4037	1079 816	120 92	78.23 % 82.30 %	20.71 % 16.64 %	2.30 % 1.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4596	3539 3645	1123 907	114 88	74.52 % 79.31 %	23.65 % 19.73 %	2.40 % 1.91 %
Outlook Mail	4801 4930	3655 3947	1057 908	116 87	76.13 % 80.06 %	22.02 % 18.42 %	2.42 % 1.76 %
Yahoo Mail	4664 4660	3558 3761	1011 842	106 83	76.29 % 80.71 %	21.68 % 18.07 %	2.27 % 1.78 %
AOL Mail	4512 4836	3477 3904	958 893	105 85	77.06 % 80.73 %	21.23 % 18.47 %	2.33 % 1.76 %
Mail.com	4477 4772	3516 3915	887 813	107 78	78.53 % 82.04 %	19.81 % 17.04 %	2.39 % 1.63 %
Yandex Mail	4816 4579	3693 3732	1054 804	107 80	76.68 % 81.50 %	21.89 % 17.56 %	2.22 % 1.75 %
GMX Mail	4582 4742	3495 3829	1042 852	109 90	76.28 % 80.75 %	22.74 % 17.97 %	2.38 % 1.90 %
Zoho Mail	4636 4617	3606 3788	969 784	115 78	77.78 % 82.04 %	20.90 % 16.98 %	2.48 % 1.69 %
ProtonMail	4685 4548	3681 3748	940 748	106 89	78.57 % 82.41 %	20.06 % 16.45 %	2.26 % 1.96 %
Custom Mail	4758 4592	3782 3825	895 710	100 85	79.49 % 83.30 %	18.81 % 15.46 %	2.10 % 1.85 %
iCloud Mail	4667 4740	3484 3726	1136 955	111 83	74.65 % 78.61 %	24.34 % 20.15 %	2.38 % 1.75 %
Tuta	4667 4574	3699 3807	929 725	112 88	79.26 % 83.23 %	19.91 % 15.85 %	2.40 % 1.92 %
Juno.com	4673 4790	3679 3997	927 726	117 93	78.73 % 83.44 %	19.84 % 15.16 %	2.50 % 1.94 %
Mailfence	3312 3245	2644 2612	597 568	71 65	79.83 % 80.49 %	18.03 % 17.50 %	2.14 % 2.00 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.