Mailgun and HubSpot Email Deliverability Comparison

Mailgun

HubSpot

In this comparison, the deliverability of Mailgun and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.823 65.700	49.612 50.869	13.681 13.378	1.530 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.53 % 77.43 %	21.11 % 20.36 %	2.36 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4967 4986	3819 3826	1044 1050	104 110	76.89 % 76.73 %	21.02 % 21.06 %	2.09 % 2.21 %
Elektronics	4857 5025	3760 3942	980 976	117 107	77.41 % 78.45 %	20.18 % 19.42 %	2.41 % 2.13 %
Entertainment	4771 5037	3618 3877	1040 1056	113 104	75.83 % 76.97 %	21.80 % 20.96 %	2.37 % 2.06 %
Cosmetics & Beauty	4820 4901	3701 3811	1006 982	113 108	76.78 % 77.76 %	20.87 % 20.04 %	2.34 % 2.20 %
Food & Drink	4984 5093	3807 3945	1055 1031	122 117	76.38 % 77.46 %	21.17 % 20.24 %	2.45 % 2.30 %
Home & Garden	5148 5017	3953 3868	1083 1033	112 116	76.79 % 77.10 %	21.04 % 20.59 %	2.18 % 2.31 %
Finance	4877 5013	3936 4028	824 875	117 110	80.71 % 80.35 %	16.90 % 17.45 %	2.40 % 2.19 %
Health	4966 5187	3934 4192	915 871	117 124	79.22 % 80.82 %	18.43 % 16.79 %	2.36 % 2.39 %
Pets	5194 5250	3913 4012	1153 1121	128 117	75.34 % 76.42 %	22.20 % 21.35 %	2.46 % 2.23 %
Sport & Fitness	5132 5096	3914 3913	1088 1077	130 106	76.27 % 76.79 %	21.20 % 21.13 %	2.53 % 2.08 %
Job & Career	4862 4881	3595 3657	1152 1111	115 113	73.94 % 74.92 %	23.69 % 22.76 %	2.37 % 2.32 %
Dating	5050 5203	3652 3839	1280 1262	118 102	72.32 % 73.78 %	25.35 % 24.26 %	2.34 % 1.96 %
Other	5195 5011	4010 3959	1061 933	124 119	77.19 % 79.01 %	20.42 % 18.62 %	2.39 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4496 4541	3284 3337	1109 1092	103 112	73.04 % 73.49 %	24.67 % 24.05 %	2.29 % 2.47 %
Outlook Mail	4640 4712	3442 3569	1082 1047	116 96	74.18 % 75.74 %	23.32 % 22.22 %	2.50 % 2.04 %
Yahoo Mail	4702 4775	3545 3655	1045 1016	112 104	75.39 % 76.54 %	22.22 % 21.28 %	2.38 % 2.18 %
AOL Mail	4529 4783	3443 3644	987 1036	99 103	76.02 % 76.19 %	21.79 % 21.66 %	2.19 % 2.15 %
Mail.com	4597 4713	3574 3678	916 939	107 96	77.75 % 78.04 %	19.93 % 19.92 %	2.33 % 2.04 %
Yandex Mail	4806 4520	3627 3477	1063 946	116 97	75.47 % 76.92 %	22.12 % 20.93 %	2.41 % 2.15 %
GMX Mail	4404 4751	3284 3620	1016 1029	104 102	74.57 % 76.19 %	23.07 % 21.66 %	2.36 % 2.15 %
Zoho Mail	4758 4699	3712 3707	927 903	119 89	78.02 % 78.89 %	19.48 % 19.22 %	2.50 % 1.89 %
ProtonMail	4614 4550	3641 3571	870 874	103 105	78.91 % 78.48 %	18.86 % 19.21 %	2.23 % 2.31 %
Custom Mail	4551 4673	3632 3734	820 830	99 109	79.81 % 79.91 %	18.02 % 17.76 %	2.18 % 2.33 %
iCloud Mail	4634 4755	3330 3497	1190 1153	114 105	71.86 % 73.54 %	25.68 % 24.25 %	2.46 % 2.21 %
Tuta	4650 4640	3645 3706	897 822	108 112	78.39 % 79.87 %	19.29 % 17.72 %	2.32 % 2.41 %
Juno.com	4689 4835	3684 3900	883 825	122 110	78.57 % 80.66 %	18.83 % 17.06 %	2.60 % 2.28 %
Mailfence	4753 4753	3769 3774	876 866	108 113	79.30 % 79.40 %	18.43 % 18.22 %	2.27 % 2.38 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.