HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.700 64.823	50.869 49.612	13.378 13.681	1.453 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.43 % 76.53 %	20.36 % 21.11 %	2.21 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4986 4967	3826 3819	1050 1044	110 104	76.73 % 76.89 %	21.06 % 21.02 %	2.21 % 2.09 %
Elektronics	5025 4857	3942 3760	976 980	107 117	78.45 % 77.41 %	19.42 % 20.18 %	2.13 % 2.41 %
Entertainment	5037 4771	3877 3618	1056 1040	104 113	76.97 % 75.83 %	20.96 % 21.80 %	2.06 % 2.37 %
Cosmetics & Beauty	4901 4820	3811 3701	982 1006	108 113	77.76 % 76.78 %	20.04 % 20.87 %	2.20 % 2.34 %
Food & Drink	5093 4984	3945 3807	1031 1055	117 122	77.46 % 76.38 %	20.24 % 21.17 %	2.30 % 2.45 %
Home & Garden	5017 5148	3868 3953	1033 1083	116 112	77.10 % 76.79 %	20.59 % 21.04 %	2.31 % 2.18 %
Finance	5013 4877	4028 3936	875 824	110 117	80.35 % 80.71 %	17.45 % 16.90 %	2.19 % 2.40 %
Health	5187 4966	4192 3934	871 915	124 117	80.82 % 79.22 %	16.79 % 18.43 %	2.39 % 2.36 %
Pets	5250 5194	4012 3913	1121 1153	117 128	76.42 % 75.34 %	21.35 % 22.20 %	2.23 % 2.46 %
Sport & Fitness	5096 5132	3913 3914	1077 1088	106 130	76.79 % 76.27 %	21.13 % 21.20 %	2.08 % 2.53 %
Job & Career	4881 4862	3657 3595	1111 1152	113 115	74.92 % 73.94 %	22.76 % 23.69 %	2.32 % 2.37 %
Dating	5203 5050	3839 3652	1262 1280	102 118	73.78 % 72.32 %	24.26 % 25.35 %	1.96 % 2.34 %
Other	5011 5195	3959 4010	933 1061	119 124	79.01 % 77.19 %	18.62 % 20.42 %	2.37 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4541 4496	3337 3284	1092 1109	112 103	73.49 % 73.04 %	24.05 % 24.67 %	2.47 % 2.29 %
Outlook Mail	4712 4640	3569 3442	1047 1082	96 116	75.74 % 74.18 %	22.22 % 23.32 %	2.04 % 2.50 %
Yahoo Mail	4775 4702	3655 3545	1016 1045	104 112	76.54 % 75.39 %	21.28 % 22.22 %	2.18 % 2.38 %
AOL Mail	4783 4529	3644 3443	1036 987	103 99	76.19 % 76.02 %	21.66 % 21.79 %	2.15 % 2.19 %
Mail.com	4713 4597	3678 3574	939 916	96 107	78.04 % 77.75 %	19.92 % 19.93 %	2.04 % 2.33 %
Yandex Mail	4520 4806	3477 3627	946 1063	97 116	76.92 % 75.47 %	20.93 % 22.12 %	2.15 % 2.41 %
GMX Mail	4751 4404	3620 3284	1029 1016	102 104	76.19 % 74.57 %	21.66 % 23.07 %	2.15 % 2.36 %
Zoho Mail	4699 4758	3707 3712	903 927	89 119	78.89 % 78.02 %	19.22 % 19.48 %	1.89 % 2.50 %
ProtonMail	4550 4614	3571 3641	874 870	105 103	78.48 % 78.91 %	19.21 % 18.86 %	2.31 % 2.23 %
Custom Mail	4673 4551	3734 3632	830 820	109 99	79.91 % 79.81 %	17.76 % 18.02 %	2.33 % 2.18 %
iCloud Mail	4755 4634	3497 3330	1153 1190	105 114	73.54 % 71.86 %	24.25 % 25.68 %	2.21 % 2.46 %
Tuta	4640 4650	3706 3645	822 897	112 108	79.87 % 78.39 %	17.72 % 19.29 %	2.41 % 2.32 %
Juno.com	4835 4689	3900 3684	825 883	110 122	80.66 % 78.57 %	17.06 % 18.83 %	2.28 % 2.60 %
Mailfence	4753 4753	3774 3769	866 876	113 108	79.40 % 79.30 %	18.22 % 18.43 %	2.38 % 2.27 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.