HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.173	58.466 58.444	16.143 15.941	1.898 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 76.73 %	21.10 % 20.93 %	2.48 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5934	4459 4477	1234 1320	135 137	76.51 % 75.45 %	21.17 % 22.24 %	2.32 % 2.31 %
Elektronics	6039 5704	4648 4394	1243 1180	148 130	76.97 % 77.03 %	20.58 % 20.69 %	2.45 % 2.28 %
Entertainment	5667 5823	4323 4409	1210 1277	134 137	76.28 % 75.72 %	21.35 % 21.93 %	2.36 % 2.35 %
Cosmetics & Beauty	5844 5475	4449 4210	1258 1137	137 128	76.13 % 76.89 %	21.53 % 20.77 %	2.34 % 2.34 %
Food & Drink	5969 5949	4549 4521	1266 1286	154 142	76.21 % 76.00 %	21.21 % 21.62 %	2.58 % 2.39 %
Home & Garden	5808 6054	4434 4663	1229 1256	145 135	76.34 % 77.02 %	21.16 % 20.75 %	2.50 % 2.23 %
Finance	5732 5723	4565 4617	1028 969	139 137	79.64 % 80.67 %	17.93 % 16.93 %	2.42 % 2.39 %
Health	6068 5918	4846 4755	1060 1029	162 134	79.86 % 80.35 %	17.47 % 17.39 %	2.67 % 2.26 %
Pets	6016 6007	4543 4583	1317 1288	156 136	75.52 % 76.29 %	21.89 % 21.44 %	2.59 % 2.26 %
Sport & Fitness	5813 5728	4425 4360	1245 1230	143 138	76.12 % 76.12 %	21.42 % 21.47 %	2.46 % 2.41 %
Job & Career	5966 5933	4423 4451	1395 1343	148 139	74.14 % 75.02 %	23.38 % 22.64 %	2.48 % 2.34 %
Dating	5962 5846	4284 4246	1533 1459	145 141	71.86 % 72.63 %	25.71 % 24.96 %	2.43 % 2.41 %
Other	5795 6079	4518 4758	1125 1167	152 154	77.96 % 78.27 %	19.41 % 19.20 %	2.62 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5222	3946 3816	1370 1279	143 127	72.28 % 73.08 %	25.10 % 24.49 %	2.62 % 2.43 %
Outlook Mail	5338 5375	3974 4031	1241 1216	123 128	74.45 % 75.00 %	23.25 % 22.62 %	2.30 % 2.38 %
Yahoo Mail	5905 5536	4446 4220	1315 1193	144 123	75.29 % 76.23 %	22.27 % 21.55 %	2.44 % 2.22 %
AOL Mail	5436 5422	4096 4125	1209 1163	131 134	75.35 % 76.08 %	22.24 % 21.45 %	2.41 % 2.47 %
Mail.com	5644 5494	4345 4277	1161 1093	138 124	76.98 % 77.85 %	20.57 % 19.89 %	2.45 % 2.26 %
Yandex Mail	5267 5575	4000 4223	1147 1221	120 131	75.94 % 75.75 %	21.78 % 21.90 %	2.28 % 2.35 %
GMX Mail	5525 5500	4122 4147	1265 1230	138 123	74.61 % 75.40 %	22.90 % 22.36 %	2.50 % 2.24 %
Zoho Mail	5450 5513	4229 4299	1080 1082	141 132	77.60 % 77.98 %	19.82 % 19.63 %	2.59 % 2.39 %
ProtonMail	5357 5242	4211 4133	1012 985	134 124	78.61 % 78.84 %	18.89 % 18.79 %	2.50 % 2.37 %
Custom Mail	5277 5395	4191 4283	954 979	132 133	79.42 % 79.39 %	18.08 % 18.15 %	2.50 % 2.47 %
iCloud Mail	5489 5576	4015 4038	1328 1413	146 125	73.15 % 72.42 %	24.19 % 25.34 %	2.66 % 2.24 %
Tuta	5283 5566	4142 4357	1011 1086	130 123	78.40 % 78.28 %	19.14 % 19.51 %	2.46 % 2.21 %
Juno.com	5506 5540	4365 4367	1009 1036	132 137	79.28 % 78.83 %	18.33 % 18.70 %	2.40 % 2.47 %
Mailfence	5571 5217	4384 4128	1041 965	146 124	78.69 % 79.13 %	18.69 % 18.50 %	2.62 % 2.38 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.