HubSpot and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 70.621	367.201 59.074	83.633 9.097	14.574 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 83.65 %	17.97 % 12.88 %	3.13 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 5455	29467 4694	5498 596	982 165	81.97 % 86.05 %	15.29 % 10.93 %	2.73 % 3.02 %
Elektronics	35933 5506	28618 4688	6274 657	1041 161	79.64 % 85.14 %	17.46 % 11.93 %	2.90 % 2.92 %
Entertainment	35924 5486	28223 4572	6485 722	1216 192	78.56 % 83.34 %	18.05 % 13.16 %	3.38 % 3.50 %
Cosmetics & Beauty	36027 5455	28354 4544	6523 702	1150 209	78.70 % 83.30 %	18.11 % 12.87 %	3.19 % 3.83 %
Food & Drink	35591 5489	29102 4710	5459 607	1030 172	81.77 % 85.81 %	15.34 % 11.06 %	2.89 % 3.13 %
Home & Garden	35908 5259	29439 4502	5472 580	997 177	81.98 % 85.61 %	15.24 % 11.03 %	2.78 % 3.37 %
Finance	35979 5406	27226 4393	7516 801	1237 212	75.67 % 81.26 %	20.89 % 14.82 %	3.44 % 3.92 %
Health	35557 5332	27275 4404	7108 743	1174 185	76.71 % 82.60 %	19.99 % 13.93 %	3.30 % 3.47 %
Pets	35935 5455	29012 4645	5850 649	1073 161	80.73 % 85.15 %	16.28 % 11.90 %	2.99 % 2.95 %
Sport & Fitness	35694 5451	27777 4507	6754 765	1163 179	77.82 % 82.68 %	18.92 % 14.03 %	3.26 % 3.28 %
Job & Career	35317 5428	27196 4379	6874 809	1247 240	77.01 % 80.67 %	19.46 % 14.90 %	3.53 % 4.42 %
Dating	36035 5361	26715 4345	8088 803	1232 213	74.14 % 81.05 %	22.44 % 14.98 %	3.42 % 3.97 %
Other	35561 5538	28797 4691	5732 663	1032 184	80.98 % 84.71 %	16.12 % 11.97 %	2.90 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 5348	33939 4174	9717 941	1636 233	74.93 % 78.05 %	21.45 % 17.60 %	3.61 % 4.36 %
Outlook Mail	45187 5402	34329 4410	9266 775	1592 217	75.97 % 81.64 %	20.51 % 14.35 %	3.52 % 4.02 %
Yahoo Mail	44916 5309	35280 4413	8212 707	1424 189	78.55 % 83.12 %	18.28 % 13.32 %	3.17 % 3.56 %
AOL Mail	44547 5513	35030 4578	8124 737	1393 198	78.64 % 83.04 %	18.24 % 13.37 %	3.13 % 3.59 %
Mail.com	44953 5534	35824 4667	7766 685	1363 182	79.69 % 84.33 %	17.28 % 12.38 %	3.03 % 3.29 %
Yandex Mail	45211 5457	34808 4455	8870 785	1533 217	76.99 % 81.64 %	19.62 % 14.39 %	3.39 % 3.98 %
GMX Mail	45129 5358	35820 4596	7989 605	1320 157	79.37 % 85.78 %	17.70 % 11.29 %	2.92 % 2.93 %
Zoho Mail	44566 5534	35941 4721	7315 639	1310 174	80.65 % 85.31 %	16.41 % 11.55 %	2.94 % 3.14 %
ProtonMail	44601 5446	36128 4692	7265 579	1208 175	81.00 % 86.15 %	16.29 % 10.63 %	2.71 % 3.21 %
Custom Mail	44682 5320	36559 4603	6890 559	1233 158	81.82 % 86.52 %	15.42 % 10.51 %	2.76 % 2.97 %
iCloud Mail	5314 5359	4178 4262	915 875	221 222	78.62 % 79.53 %	17.22 % 16.33 %	4.16 % 4.14 %
Tuta	5564 5523	4714 4720	677 628	173 175	84.72 % 85.46 %	12.17 % 11.37 %	3.11 % 3.17 %
Juno.com	5446 5518	4651 4783	627 582	168 153	85.40 % 86.68 %	11.51 % 10.55 %	3.08 % 2.77 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.