HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 75.969	58.655 58.252	15.934 15.942	1.789 1.775

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 76.68 %	20.86 % 20.98 %	2.34 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5772	4409 4368	1221 1279	122 125	76.65 % 75.68 %	21.23 % 22.16 %	2.12 % 2.17 %
Elektronics	5967 5578	4611 4314	1220 1144	136 120	77.28 % 77.34 %	20.45 % 20.51 %	2.28 % 2.15 %
Entertainment	5777 5696	4429 4302	1221 1257	127 137	76.67 % 75.53 %	21.14 % 22.07 %	2.20 % 2.41 %
Cosmetics & Beauty	5840 5480	4492 4213	1219 1140	129 127	76.92 % 76.88 %	20.87 % 20.80 %	2.21 % 2.32 %
Food & Drink	6046 5929	4629 4520	1268 1270	149 139	76.56 % 76.24 %	20.97 % 21.42 %	2.46 % 2.34 %
Home & Garden	5763 6035	4424 4645	1207 1255	132 135	76.77 % 76.97 %	20.94 % 20.80 %	2.29 % 2.24 %
Finance	5687 5761	4538 4634	1014 987	135 140	79.80 % 80.44 %	17.83 % 17.13 %	2.37 % 2.43 %
Health	6033 5904	4832 4730	1042 1038	159 136	80.09 % 80.12 %	17.27 % 17.58 %	2.64 % 2.30 %
Pets	5958 6059	4514 4606	1299 1312	145 141	75.76 % 76.02 %	21.80 % 21.65 %	2.43 % 2.33 %
Sport & Fitness	5774 5799	4424 4399	1223 1259	127 141	76.62 % 75.86 %	21.18 % 21.71 %	2.20 % 2.43 %
Job & Career	5844 6027	4351 4520	1355 1367	138 140	74.45 % 75.00 %	23.19 % 22.68 %	2.36 % 2.32 %
Dating	6035 5859	4362 4269	1533 1448	140 142	72.28 % 72.86 %	25.40 % 24.71 %	2.32 % 2.42 %
Other	5902 6070	4640 4732	1112 1186	150 152	78.62 % 77.96 %	18.84 % 19.54 %	2.54 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5195	3965 3821	1359 1250	141 124	72.55 % 73.55 %	24.87 % 24.06 %	2.58 % 2.39 %
Outlook Mail	5319 5364	3985 4008	1216 1229	118 127	74.92 % 74.72 %	22.86 % 22.91 %	2.22 % 2.37 %
Yahoo Mail	5777 5576	4363 4236	1282 1215	132 125	75.52 % 75.97 %	22.19 % 21.79 %	2.28 % 2.24 %
AOL Mail	5568 5319	4225 4046	1216 1147	127 126	75.88 % 76.07 %	21.84 % 21.56 %	2.28 % 2.37 %
Mail.com	5561 5606	4317 4357	1112 1120	132 129	77.63 % 77.72 %	20.00 % 19.98 %	2.37 % 2.30 %
Yandex Mail	5259 5600	4017 4240	1129 1227	113 133	76.38 % 75.71 %	21.47 % 21.91 %	2.15 % 2.38 %
GMX Mail	5487 5388	4123 4060	1235 1204	129 124	75.14 % 75.35 %	22.51 % 22.35 %	2.35 % 2.30 %
Zoho Mail	5411 5479	4228 4270	1060 1075	123 134	78.14 % 77.93 %	19.59 % 19.62 %	2.27 % 2.45 %
ProtonMail	5330 5318	4190 4192	1014 1000	126 126	78.61 % 78.83 %	19.02 % 18.80 %	2.36 % 2.37 %
Custom Mail	5367 5364	4276 4263	966 978	125 123	79.67 % 79.47 %	18.00 % 18.23 %	2.33 % 2.29 %
iCloud Mail	5558 5554	4065 3997	1358 1428	135 129	73.14 % 71.97 %	24.43 % 25.71 %	2.43 % 2.32 %
Tuta	5318 5522	4203 4326	991 1074	124 122	79.03 % 78.34 %	18.63 % 19.45 %	2.33 % 2.21 %
Juno.com	5468 5453	4353 4294	988 1024	127 135	79.61 % 78.75 %	18.07 % 18.78 %	2.32 % 2.48 %
Mailfence	5490 5231	4345 4142	1008 971	137 118	79.14 % 79.18 %	18.36 % 18.56 %	2.50 % 2.26 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.