HubSpot and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 44.017	345.114 36.811	80.069 5.653	13.678 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 83.63 %	18.24 % 12.84 %	3.12 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3375	27698 2897	5258 370	927 108	81.75 % 85.84 %	15.52 % 10.96 %	2.74 % 3.20 %
Elektronics	33926 3485	26921 2961	6027 420	978 104	79.35 % 84.96 %	17.77 % 12.05 %	2.88 % 2.98 %
Entertainment	33823 3422	26496 2847	6199 448	1128 127	78.34 % 83.20 %	18.33 % 13.09 %	3.34 % 3.71 %
Cosmetics & Beauty	33971 3408	26646 2839	6251 438	1074 131	78.44 % 83.30 %	18.40 % 12.85 %	3.16 % 3.84 %
Food & Drink	33527 3326	27335 2871	5219 358	973 97	81.53 % 86.32 %	15.57 % 10.76 %	2.90 % 2.92 %
Home & Garden	33831 3289	27669 2817	5231 361	931 111	81.79 % 85.65 %	15.46 % 10.98 %	2.75 % 3.37 %
Finance	33917 3340	25564 2716	7190 492	1163 132	75.37 % 81.32 %	21.20 % 14.73 %	3.43 % 3.95 %
Health	33520 3298	25605 2723	6809 460	1106 115	76.39 % 82.57 %	20.31 % 13.95 %	3.30 % 3.49 %
Pets	33797 3447	27211 2919	5578 412	1008 116	80.51 % 84.68 %	16.50 % 11.95 %	2.98 % 3.37 %
Sport & Fitness	33692 3432	26140 2840	6465 478	1087 114	77.59 % 82.75 %	19.19 % 13.93 %	3.23 % 3.32 %
Job & Career	33381 3383	25631 2723	6576 505	1174 155	76.78 % 80.49 %	19.70 % 14.93 %	3.52 % 4.58 %
Dating	34015 3357	25070 2722	7776 500	1169 135	73.70 % 81.08 %	22.86 % 14.89 %	3.44 % 4.02 %
Other	33578 3455	27128 2936	5490 411	960 108	80.79 % 84.98 %	16.35 % 11.90 %	2.86 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3389	32383 2640	9353 592	1519 157	74.87 % 77.90 %	21.62 % 17.47 %	3.51 % 4.63 %
Outlook Mail	43108 3331	32639 2726	8956 471	1513 134	75.71 % 81.84 %	20.78 % 14.14 %	3.51 % 4.02 %
Yahoo Mail	42930 3275	33638 2722	7935 433	1357 120	78.36 % 83.11 %	18.48 % 13.22 %	3.16 % 3.66 %
AOL Mail	42501 3411	33342 2835	7843 455	1316 121	78.45 % 83.11 %	18.45 % 13.34 %	3.10 % 3.55 %
Mail.com	42947 3478	34146 2931	7504 431	1297 116	79.51 % 84.27 %	17.47 % 12.39 %	3.02 % 3.34 %
Yandex Mail	43116 3358	33098 2749	8560 482	1458 127	76.77 % 81.86 %	19.85 % 14.35 %	3.38 % 3.78 %
GMX Mail	43066 3384	34063 2890	7747 385	1256 109	79.09 % 85.40 %	17.99 % 11.38 %	2.92 % 3.22 %
Zoho Mail	42450 3471	34150 2971	7062 404	1238 96	80.45 % 85.59 %	16.64 % 11.64 %	2.92 % 2.77 %
ProtonMail	42534 3488	34351 2996	7037 370	1146 122	80.76 % 85.89 %	16.54 % 10.61 %	2.69 % 3.50 %
Custom Mail	42667 3336	34818 2876	6665 349	1184 111	81.60 % 86.21 %	15.62 % 10.46 %	2.77 % 3.33 %
iCloud Mail	3292 3353	2580 2661	562 548	150 144	78.37 % 79.36 %	17.07 % 16.34 %	4.56 % 4.29 %
Tuta	3521 3362	2962 2886	437 379	122 97	84.12 % 85.84 %	12.41 % 11.27 %	3.46 % 2.89 %
Juno.com	3474 3381	2944 2928	408 354	122 99	84.74 % 86.60 %	11.74 % 10.47 %	3.51 % 2.93 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.