HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 65.108	51.754 50.027	12.850 13.594	1.314 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 76.84 %	19.49 % 20.88 %	1.99 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 5003	3892 3890	1017 1011	97 102	77.75 % 77.75 %	20.32 % 20.21 %	1.94 % 2.04 %
Elektronics	4972 4994	3952 3875	926 998	94 121	79.49 % 77.59 %	18.62 % 19.98 %	1.89 % 2.42 %
Entertainment	5114 4888	3993 3723	1024 1050	97 115	78.08 % 76.17 %	20.02 % 21.48 %	1.90 % 2.35 %
Cosmetics & Beauty	4878 4954	3860 3827	919 1017	99 110	79.13 % 77.25 %	18.84 % 20.53 %	2.03 % 2.22 %
Food & Drink	5047 4881	3961 3760	983 1006	103 115	78.48 % 77.03 %	19.48 % 20.61 %	2.04 % 2.36 %
Home & Garden	5030 5164	3924 3981	1000 1073	106 110	78.01 % 77.09 %	19.88 % 20.78 %	2.11 % 2.13 %
Finance	5087 5006	4141 4057	845 832	101 117	81.40 % 81.04 %	16.61 % 16.62 %	1.99 % 2.34 %
Health	5242 4959	4295 3945	833 900	114 114	81.93 % 79.55 %	15.89 % 18.15 %	2.17 % 2.30 %
Pets	5249 5179	4084 3911	1065 1143	100 125	77.81 % 75.52 %	20.29 % 22.07 %	1.91 % 2.41 %
Sport & Fitness	5118 5062	3983 3851	1036 1090	99 121	77.82 % 76.08 %	20.24 % 21.53 %	1.93 % 2.39 %
Job & Career	4920 4784	3733 3538	1086 1140	101 106	75.87 % 73.95 %	22.07 % 23.83 %	2.05 % 2.22 %
Dating	5185 5029	3895 3637	1199 1277	91 115	75.12 % 72.32 %	23.12 % 25.39 %	1.76 % 2.29 %
Other	5070 5205	4041 4032	917 1057	112 116	79.70 % 77.46 %	18.09 % 20.31 %	2.21 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4665	3413 3427	1063 1133	98 105	74.62 % 73.46 %	23.24 % 24.29 %	2.14 % 2.25 %
Outlook Mail	4751 4729	3647 3527	1018 1091	86 111	76.76 % 74.58 %	21.43 % 23.07 %	1.81 % 2.35 %
Yahoo Mail	4783 4699	3724 3550	963 1040	96 109	77.86 % 75.55 %	20.13 % 22.13 %	2.01 % 2.32 %
AOL Mail	4888 4477	3789 3422	1005 957	94 98	77.52 % 76.44 %	20.56 % 21.38 %	1.92 % 2.19 %
Mail.com	4735 4529	3750 3538	902 885	83 106	79.20 % 78.12 %	19.05 % 19.54 %	1.75 % 2.34 %
Yandex Mail	4625 4855	3626 3696	906 1053	93 106	78.40 % 76.13 %	19.59 % 21.69 %	2.01 % 2.18 %
GMX Mail	4740 4457	3654 3340	987 1013	99 104	77.09 % 74.94 %	20.82 % 22.73 %	2.09 % 2.33 %
Zoho Mail	4646 4671	3703 3647	864 908	79 116	79.70 % 78.08 %	18.60 % 19.44 %	1.70 % 2.48 %
ProtonMail	4559 4629	3626 3643	839 884	94 102	79.53 % 78.70 %	18.40 % 19.10 %	2.06 % 2.20 %
Custom Mail	4571 4605	3700 3699	774 812	97 94	80.95 % 80.33 %	16.93 % 17.63 %	2.12 % 2.04 %
iCloud Mail	4710 4625	3519 3333	1100 1183	91 109	74.71 % 72.06 %	23.35 % 25.58 %	1.93 % 2.36 %
Tuta	4704 4627	3810 3649	793 872	101 106	80.99 % 78.86 %	16.86 % 18.85 %	2.15 % 2.29 %
Juno.com	4861 4702	3974 3704	786 880	101 118	81.75 % 78.77 %	16.17 % 18.72 %	2.08 % 2.51 %
Mailfence	4771 4838	3819 3852	850 883	102 103	80.05 % 79.62 %	17.82 % 18.25 %	2.14 % 2.13 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.