HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.051	50.685 49.710	13.324 13.808	1.463 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 76.42 %	20.35 % 21.23 %	2.23 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 4950	3776 3776	1012 1063	107 111	77.14 % 76.28 %	20.67 % 21.47 %	2.19 % 2.24 %
Elektronics	4936 4824	3863 3726	964 990	109 108	78.26 % 77.24 %	19.53 % 20.52 %	2.21 % 2.24 %
Entertainment	5054 4763	3903 3599	1046 1056	105 108	77.23 % 75.56 %	20.70 % 22.17 %	2.08 % 2.27 %
Cosmetics & Beauty	4988 4814	3870 3667	1010 1032	108 115	77.59 % 76.17 %	20.25 % 21.44 %	2.17 % 2.39 %
Food & Drink	5071 5041	3918 3858	1036 1063	117 120	77.26 % 76.53 %	20.43 % 21.09 %	2.31 % 2.38 %
Home & Garden	5056 5187	3891 3979	1046 1094	119 114	76.96 % 76.71 %	20.69 % 21.09 %	2.35 % 2.20 %
Finance	4956 4952	3977 3994	869 838	110 120	80.25 % 80.65 %	17.53 % 16.92 %	2.22 % 2.42 %
Health	5162 4979	4162 3962	873 905	127 112	80.63 % 79.57 %	16.91 % 18.18 %	2.46 % 2.25 %
Pets	5158 5199	3933 3914	1102 1160	123 125	76.25 % 75.28 %	21.36 % 22.31 %	2.38 % 2.40 %
Sport & Fitness	5076 5194	3909 3934	1065 1125	102 135	77.01 % 75.74 %	20.98 % 21.66 %	2.01 % 2.60 %
Job & Career	4884 4953	3672 3664	1100 1169	112 120	75.18 % 73.98 %	22.52 % 23.60 %	2.29 % 2.42 %
Dating	5216 5055	3849 3666	1263 1266	104 123	73.79 % 72.52 %	24.21 % 25.04 %	1.99 % 2.43 %
Other	5020 5140	3962 3971	938 1047	120 122	78.92 % 77.26 %	18.69 % 20.37 %	2.39 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4581	3380 3340	1111 1135	113 106	73.41 % 72.91 %	24.13 % 24.78 %	2.45 % 2.31 %
Outlook Mail	4670 4667	3530 3480	1042 1076	98 111	75.59 % 74.57 %	22.31 % 23.06 %	2.10 % 2.38 %
Yahoo Mail	4833 4748	3698 3582	1029 1059	106 107	76.52 % 75.44 %	21.29 % 22.30 %	2.19 % 2.25 %
AOL Mail	4796 4543	3648 3434	1041 1001	107 108	76.06 % 75.59 %	21.71 % 22.03 %	2.23 % 2.38 %
Mail.com	4642 4701	3626 3659	919 930	97 112	78.11 % 77.83 %	19.80 % 19.78 %	2.09 % 2.38 %
Yandex Mail	4476 4869	3445 3670	935 1084	96 115	76.97 % 75.37 %	20.89 % 22.26 %	2.14 % 2.36 %
GMX Mail	4705 4425	3593 3314	1010 1004	102 107	76.37 % 74.89 %	21.47 % 22.69 %	2.17 % 2.42 %
Zoho Mail	4616 4663	3636 3641	890 908	90 114	78.77 % 78.08 %	19.28 % 19.47 %	1.95 % 2.44 %
ProtonMail	4477 4623	3518 3633	852 884	107 106	78.58 % 78.59 %	19.03 % 19.12 %	2.39 % 2.29 %
Custom Mail	4604 4532	3686 3602	813 829	105 101	80.06 % 79.48 %	17.66 % 18.29 %	2.28 % 2.23 %
iCloud Mail	4827 4593	3553 3292	1168 1193	106 108	73.61 % 71.67 %	24.20 % 25.97 %	2.20 % 2.35 %
Tuta	4676 4719	3733 3680	831 926	112 113	79.83 % 77.98 %	17.77 % 19.62 %	2.40 % 2.39 %
Juno.com	4780 4737	3858 3718	813 898	109 121	80.71 % 78.49 %	17.01 % 18.96 %	2.28 % 2.55 %
Mailfence	4766 4650	3781 3665	870 881	115 104	79.33 % 78.82 %	18.25 % 18.95 %	2.41 % 2.24 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.