HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 75.674	58.649 58.172	15.766 15.752	1.774 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 76.87 %	20.69 % 20.82 %	2.33 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5807	4416 4432	1206 1249	125 126	76.84 % 76.32 %	20.98 % 21.51 %	2.18 % 2.17 %
Elektronics	5801 5609	4514 4350	1154 1135	133 124	77.81 % 77.55 %	19.89 % 20.24 %	2.29 % 2.21 %
Entertainment	5782 5693	4434 4321	1221 1238	127 134	76.69 % 75.90 %	21.12 % 21.75 %	2.20 % 2.35 %
Cosmetics & Beauty	5778 5442	4453 4193	1198 1123	127 126	77.07 % 77.05 %	20.73 % 20.64 %	2.20 % 2.32 %
Food & Drink	6016 5827	4623 4468	1247 1220	146 139	76.85 % 76.68 %	20.73 % 20.94 %	2.43 % 2.39 %
Home & Garden	5763 6002	4430 4637	1194 1232	139 133	76.87 % 77.26 %	20.72 % 20.53 %	2.41 % 2.22 %
Finance	5662 5689	4542 4586	988 968	132 135	80.22 % 80.61 %	17.45 % 17.02 %	2.33 % 2.37 %
Health	5989 5901	4795 4740	1039 1029	155 132	80.06 % 80.33 %	17.35 % 17.44 %	2.59 % 2.24 %
Pets	6008 6106	4556 4646	1305 1322	147 138	75.83 % 76.09 %	21.72 % 21.65 %	2.45 % 2.26 %
Sport & Fitness	5882 5766	4509 4387	1248 1235	125 144	76.66 % 76.08 %	21.22 % 21.42 %	2.13 % 2.50 %
Job & Career	5853 5894	4377 4429	1341 1326	135 139	74.78 % 75.14 %	22.91 % 22.50 %	2.31 % 2.36 %
Dating	6038 5917	4379 4302	1524 1476	135 139	72.52 % 72.71 %	25.24 % 24.95 %	2.24 % 2.35 %
Other	5870 6021	4621 4681	1101 1199	148 141	78.72 % 77.74 %	18.76 % 19.91 %	2.52 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5225	3937 3843	1354 1261	141 121	72.48 % 73.55 %	24.93 % 24.13 %	2.60 % 2.32 %
Outlook Mail	5326 5372	4011 4050	1193 1197	122 125	75.31 % 75.39 %	22.40 % 22.28 %	2.29 % 2.33 %
Yahoo Mail	5741 5614	4359 4270	1248 1223	134 121	75.93 % 76.06 %	21.74 % 21.78 %	2.33 % 2.16 %
AOL Mail	5571 5264	4228 4012	1217 1129	126 123	75.89 % 76.22 %	21.85 % 21.45 %	2.26 % 2.34 %
Mail.com	5561 5427	4327 4242	1105 1064	129 121	77.81 % 78.16 %	19.87 % 19.61 %	2.32 % 2.23 %
Yandex Mail	5248 5673	4024 4290	1112 1249	112 134	76.68 % 75.62 %	21.19 % 22.02 %	2.13 % 2.36 %
GMX Mail	5406 5269	4057 3982	1221 1162	128 125	75.05 % 75.57 %	22.59 % 22.05 %	2.37 % 2.37 %
Zoho Mail	5472 5447	4281 4246	1073 1069	118 132	78.23 % 77.95 %	19.61 % 19.63 %	2.16 % 2.42 %
ProtonMail	5282 5379	4144 4253	1010 1002	128 124	78.46 % 79.07 %	19.12 % 18.63 %	2.42 % 2.31 %
Custom Mail	5386 5254	4303 4185	960 952	123 117	79.89 % 79.65 %	17.82 % 18.12 %	2.28 % 2.23 %
iCloud Mail	5516 5489	4036 3954	1351 1408	129 127	73.17 % 72.03 %	24.49 % 25.65 %	2.34 % 2.31 %
Tuta	5279 5433	4193 4263	961 1045	125 125	79.43 % 78.46 %	18.20 % 19.23 %	2.37 % 2.30 %
Juno.com	5556 5454	4457 4307	972 1009	127 138	80.22 % 78.97 %	17.49 % 18.50 %	2.29 % 2.53 %
Mailfence	5413 5374	4292 4275	989 982	132 117	79.29 % 79.55 %	18.27 % 18.27 %	2.44 % 2.18 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.