HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.067 64.943	50.039 50.213	13.466 13.299	1.562 1.431

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.90 % 77.32 %	20.70 % 20.48 %	2.40 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4863 4988	3726 3830	1029 1056	108 102	76.62 % 76.78 %	21.16 % 21.17 %	2.22 % 2.04 %
Elektronics	4968 4810	3866 3757	984 951	118 102	77.82 % 78.11 %	19.81 % 19.77 %	2.38 % 2.12 %
Entertainment	5025 4867	3859 3720	1051 1043	115 104	76.80 % 76.43 %	20.92 % 21.43 %	2.29 % 2.14 %
Cosmetics & Beauty	4922 4702	3796 3634	1014 960	112 108	77.12 % 77.29 %	20.60 % 20.42 %	2.28 % 2.30 %
Food & Drink	5133 4946	3927 3838	1076 999	130 109	76.50 % 77.60 %	20.96 % 20.20 %	2.53 % 2.20 %
Home & Garden	4925 5165	3779 4008	1026 1049	120 108	76.73 % 77.60 %	20.83 % 20.31 %	2.44 % 2.09 %
Finance	4894 4945	3902 4009	874 821	118 115	79.73 % 81.07 %	17.86 % 16.60 %	2.41 % 2.33 %
Health	5098 5011	4068 4045	892 860	138 106	79.80 % 80.72 %	17.50 % 17.16 %	2.71 % 2.12 %
Pets	5109 5249	3877 4011	1101 1122	131 116	75.89 % 76.41 %	21.55 % 21.38 %	2.56 % 2.21 %
Sport & Fitness	5042 4961	3872 3798	1062 1044	108 119	76.79 % 76.56 %	21.06 % 21.04 %	2.14 % 2.40 %
Job & Career	4978 5017	3726 3788	1132 1114	120 115	74.85 % 75.50 %	22.74 % 22.20 %	2.41 % 2.29 %
Dating	5182 5171	3766 3792	1299 1263	117 116	72.67 % 73.33 %	25.07 % 24.42 %	2.26 % 2.24 %
Other	4928 5111	3875 3983	926 1017	127 111	78.63 % 77.93 %	18.79 % 19.90 %	2.58 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4639 4486	3360 3320	1157 1070	122 96	72.43 % 74.01 %	24.94 % 23.85 %	2.63 % 2.14 %
Outlook Mail	4580 4590	3447 3482	1028 1006	105 102	75.26 % 75.86 %	22.45 % 21.92 %	2.29 % 2.22 %
Yahoo Mail	4883 4804	3709 3675	1056 1029	118 100	75.96 % 76.50 %	21.63 % 21.42 %	2.42 % 2.08 %
AOL Mail	4767 4521	3606 3468	1048 949	113 104	75.65 % 76.71 %	21.98 % 20.99 %	2.37 % 2.30 %
Mail.com	4606 4696	3563 3687	935 906	108 103	77.36 % 78.51 %	20.30 % 19.29 %	2.34 % 2.19 %
Yandex Mail	4460 4875	3411 3719	948 1047	101 109	76.48 % 76.29 %	21.26 % 21.48 %	2.26 % 2.24 %
GMX Mail	4616 4452	3478 3376	1027 977	111 99	75.35 % 75.83 %	22.25 % 21.95 %	2.40 % 2.22 %
Zoho Mail	4667 4689	3640 3696	926 887	101 106	77.99 % 78.82 %	19.84 % 18.92 %	2.16 % 2.26 %
ProtonMail	4559 4614	3577 3664	868 850	114 100	78.46 % 79.41 %	19.04 % 18.42 %	2.50 % 2.17 %
Custom Mail	4572 4463	3645 3580	819 790	108 93	79.72 % 80.22 %	17.91 % 17.70 %	2.36 % 2.08 %
iCloud Mail	4699 4618	3437 3339	1149 1177	113 102	73.14 % 72.30 %	24.45 % 25.49 %	2.40 % 2.21 %
Tuta	4599 4732	3659 3725	826 903	114 104	79.56 % 78.72 %	17.96 % 19.08 %	2.48 % 2.20 %
Juno.com	4774 4718	3832 3738	826 866	116 114	80.27 % 79.23 %	17.30 % 18.36 %	2.43 % 2.42 %
Mailfence	4646 4685	3675 3744	853 842	118 99	79.10 % 79.91 %	18.36 % 17.97 %	2.54 % 2.11 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.