HubSpot and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 61.832	359.849 51.727	82.504 7.939	14.301 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 83.66 %	18.07 % 12.84 %	3.13 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 4767	28885 4106	5425 518	969 143	81.88 % 86.13 %	15.38 % 10.87 %	2.75 % 3.00 %
Elektronics	35256 4874	28050 4152	6192 580	1014 142	79.56 % 85.19 %	17.56 % 11.90 %	2.88 % 2.91 %
Entertainment	35251 4794	27666 3993	6396 632	1189 169	78.48 % 83.29 %	18.14 % 13.18 %	3.37 % 3.53 %
Cosmetics & Beauty	35321 4784	27763 3991	6434 613	1124 180	78.60 % 83.42 %	18.22 % 12.81 %	3.18 % 3.76 %
Food & Drink	34914 4759	28512 4089	5385 519	1017 151	81.66 % 85.92 %	15.42 % 10.91 %	2.91 % 3.17 %
Home & Garden	35241 4617	28865 3955	5399 508	977 154	81.91 % 85.66 %	15.32 % 11.00 %	2.77 % 3.34 %
Finance	35273 4732	26648 3841	7408 700	1217 191	75.55 % 81.17 %	21.00 % 14.79 %	3.45 % 4.04 %
Health	34872 4670	26713 3855	7011 651	1148 164	76.60 % 82.55 %	20.10 % 13.94 %	3.29 % 3.51 %
Pets	35205 4823	28390 4101	5759 571	1056 151	80.64 % 85.03 %	16.36 % 11.84 %	3.00 % 3.13 %
Sport & Fitness	35104 4744	27286 3918	6673 665	1145 161	77.73 % 82.59 %	19.01 % 14.02 %	3.26 % 3.39 %
Job & Career	34648 4768	26653 3842	6774 710	1221 216	76.93 % 80.58 %	19.55 % 14.89 %	3.52 % 4.53 %
Dating	35384 4695	26182 3808	7991 701	1211 186	73.99 % 81.11 %	22.58 % 14.93 %	3.42 % 3.96 %
Other	34906 4805	28236 4076	5657 571	1013 158	80.89 % 84.83 %	16.21 % 11.88 %	2.90 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 4684	33411 3649	9600 821	1596 214	74.90 % 77.90 %	21.52 % 17.53 %	3.58 % 4.57 %
Outlook Mail	44502 4710	33770 3851	9168 670	1564 189	75.88 % 81.76 %	20.60 % 14.23 %	3.51 % 4.01 %
Yahoo Mail	44271 4666	34743 3887	8124 618	1404 161	78.48 % 83.30 %	18.35 % 13.24 %	3.17 % 3.45 %
AOL Mail	43866 4831	34462 4015	8034 642	1370 174	78.56 % 83.11 %	18.31 % 13.29 %	3.12 % 3.60 %
Mail.com	44268 4833	35247 4080	7681 597	1340 156	79.62 % 84.42 %	17.35 % 12.35 %	3.03 % 3.23 %
Yandex Mail	44585 4769	34290 3895	8780 684	1515 190	76.91 % 81.67 %	19.69 % 14.34 %	3.40 % 3.98 %
GMX Mail	44430 4732	35220 4054	7910 535	1300 143	79.27 % 85.67 %	17.80 % 11.31 %	2.93 % 3.02 %
Zoho Mail	43845 4861	35326 4152	7231 562	1288 147	80.57 % 85.41 %	16.49 % 11.56 %	2.94 % 3.02 %
ProtonMail	43918 4769	35532 4106	7193 507	1193 156	80.91 % 86.10 %	16.38 % 10.63 %	2.72 % 3.27 %
Custom Mail	44012 4632	35982 4010	6819 483	1211 139	81.75 % 86.57 %	15.49 % 10.43 %	2.75 % 3.00 %
iCloud Mail	4641 4709	3635 3736	801 768	205 205	78.32 % 79.34 %	17.26 % 16.31 %	4.42 % 4.35 %
Tuta	4896 4827	4136 4128	603 547	157 152	84.48 % 85.52 %	12.32 % 11.33 %	3.21 % 3.15 %
Juno.com	4813 4809	4095 4164	560 505	158 140	85.08 % 86.59 %	11.64 % 10.50 %	3.28 % 2.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.