HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.999	52.236 49.508	11.235 13.525	1.172 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 77.36 %	17.49 % 21.13 %	1.82 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 5051	4000 3954	875 1018	96 113	80.84 % 78.28 %	17.68 % 20.15 %	1.94 % 2.24 %
Elektronics	4767 5044	3908 3932	803 1037	84 130	81.98 % 77.95 %	16.84 % 20.56 %	1.76 % 2.58 %
Entertainment	4801 4979	3896 3850	843 1060	88 114	81.15 % 77.32 %	17.56 % 21.29 %	1.83 % 2.29 %
Cosmetics & Beauty	4762 4990	3897 3870	813 1021	88 115	81.84 % 77.56 %	17.07 % 20.46 %	1.85 % 2.30 %
Food & Drink	4908 4820	3987 3750	880 1007	92 115	81.23 % 77.80 %	17.93 % 20.89 %	1.87 % 2.39 %
Home & Garden	4970 4971	4027 3832	880 1069	93 112	81.03 % 77.09 %	17.71 % 21.50 %	1.87 % 2.25 %
Finance	5054 4885	4233 3928	764 915	93 114	83.76 % 80.41 %	15.12 % 18.73 %	1.84 % 2.33 %
Health	5160 4897	4324 3866	778 948	94 109	83.80 % 78.95 %	15.08 % 19.36 %	1.82 % 2.23 %
Pets	5111 4883	4107 3717	942 1085	90 116	80.36 % 76.12 %	18.43 % 22.22 %	1.76 % 2.38 %
Sport & Fitness	5079 4858	4098 3731	916 1040	92 120	80.69 % 76.80 %	18.04 % 21.41 %	1.81 % 2.47 %
Job & Career	4919 4694	3914 3523	949 1090	94 106	79.57 % 75.05 %	19.29 % 23.22 %	1.91 % 2.26 %
Dating	4837 4718	3808 3480	976 1156	76 112	78.73 % 73.76 %	20.18 % 24.50 %	1.57 % 2.37 %
Other	4905 5209	4037 4075	816 1079	92 120	82.30 % 78.23 %	16.64 % 20.71 %	1.88 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4749	3645 3539	907 1123	88 114	79.31 % 74.52 %	19.73 % 23.65 %	1.91 % 2.40 %
Outlook Mail	4930 4801	3947 3655	908 1057	87 116	80.06 % 76.13 %	18.42 % 22.02 %	1.76 % 2.42 %
Yahoo Mail	4660 4664	3761 3558	842 1011	83 106	80.71 % 76.29 %	18.07 % 21.68 %	1.78 % 2.27 %
AOL Mail	4836 4512	3904 3477	893 958	85 105	80.73 % 77.06 %	18.47 % 21.23 %	1.76 % 2.33 %
Mail.com	4772 4477	3915 3516	813 887	78 107	82.04 % 78.53 %	17.04 % 19.81 %	1.63 % 2.39 %
Yandex Mail	4579 4816	3732 3693	804 1054	80 107	81.50 % 76.68 %	17.56 % 21.89 %	1.75 % 2.22 %
GMX Mail	4742 4582	3829 3495	852 1042	90 109	80.75 % 76.28 %	17.97 % 22.74 %	1.90 % 2.38 %
Zoho Mail	4617 4636	3788 3606	784 969	78 115	82.04 % 77.78 %	16.98 % 20.90 %	1.69 % 2.48 %
ProtonMail	4548 4685	3748 3681	748 940	89 106	82.41 % 78.57 %	16.45 % 20.06 %	1.96 % 2.26 %
Custom Mail	4592 4758	3825 3782	710 895	85 100	83.30 % 79.49 %	15.46 % 18.81 %	1.85 % 2.10 %
iCloud Mail	4740 4667	3726 3484	955 1136	83 111	78.61 % 74.65 %	20.15 % 24.34 %	1.75 % 2.38 %
Tuta	4574 4667	3807 3699	725 929	88 112	83.23 % 79.26 %	15.85 % 19.91 %	1.92 % 2.40 %
Juno.com	4790 4673	3997 3679	726 927	93 117	83.44 % 78.73 %	15.16 % 19.84 %	1.94 % 2.50 %
Mailfence	3245 3312	2612 2644	568 597	65 71	80.49 % 79.83 %	17.50 % 18.03 %	2.00 % 2.14 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.