Mailgun and CleverReach Email Deliverability Comparison

Mailgun

CleverReach

In this comparison, the deliverability of Mailgun and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.999 63.820	49.508 51.960	13.525 10.917	1.496 1.226

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.36 % 81.42 %	21.13 % 17.11 %	2.34 % 1.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5051 5015	3954 4059	1018 894	113 89	78.28 % 80.94 %	20.15 % 17.83 %	2.24 % 1.77 %
Elektronics	5044 4903	3932 4027	1037 802	130 101	77.95 % 82.13 %	20.56 % 16.36 %	2.58 % 2.06 %
Entertainment	4979 4987	3850 4041	1060 855	114 110	77.32 % 81.03 %	21.29 % 17.14 %	2.29 % 2.21 %
Cosmetics & Beauty	4990 4692	3870 3815	1021 793	115 87	77.56 % 81.31 %	20.46 % 16.90 %	2.30 % 1.85 %
Food & Drink	4820 4953	3750 4021	1007 864	115 85	77.80 % 81.18 %	20.89 % 17.44 %	2.39 % 1.72 %
Home & Garden	4971 4815	3832 3928	1069 835	112 90	77.09 % 81.58 %	21.50 % 17.34 %	2.25 % 1.87 %
Finance	4885 5041	3928 4219	915 747	114 94	80.41 % 83.69 %	18.73 % 14.82 %	2.33 % 1.86 %
Health	4897 5068	3866 4203	948 782	109 98	78.95 % 82.93 %	19.36 % 15.43 %	2.23 % 1.93 %
Pets	4883 5113	3717 4146	1085 895	116 99	76.12 % 81.09 %	22.22 % 17.50 %	2.38 % 1.94 %
Sport & Fitness	4858 4822	3731 3945	1040 805	120 95	76.80 % 81.81 %	21.41 % 16.69 %	2.47 % 1.97 %
Job & Career	4694 4766	3523 3798	1090 893	106 95	75.05 % 79.69 %	23.22 % 18.74 %	2.26 % 1.99 %
Dating	4718 4702	3480 3683	1156 957	112 84	73.76 % 78.33 %	24.50 % 20.35 %	2.37 % 1.79 %
Other	5209 4943	4075 4075	1079 795	120 99	78.23 % 82.44 %	20.71 % 16.08 %	2.30 % 2.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4712	3539 3701	1123 939	114 83	74.52 % 78.54 %	23.65 % 19.93 %	2.40 % 1.76 %
Outlook Mail	4801 4525	3655 3657	1057 796	116 84	76.13 % 80.82 %	22.02 % 17.59 %	2.42 % 1.86 %
Yahoo Mail	4664 4702	3558 3819	1011 809	106 97	76.29 % 81.22 %	21.68 % 17.21 %	2.27 % 2.06 %
AOL Mail	4512 4630	3477 3786	958 791	105 88	77.06 % 81.77 %	21.23 % 17.08 %	2.33 % 1.90 %
Mail.com	4477 4684	3516 3843	887 777	107 86	78.53 % 82.05 %	19.81 % 16.59 %	2.39 % 1.84 %
Yandex Mail	4816 4594	3693 3715	1054 815	107 86	76.68 % 80.87 %	21.89 % 17.74 %	2.22 % 1.87 %
GMX Mail	4582 4597	3495 3688	1042 835	109 91	76.28 % 80.23 %	22.74 % 18.16 %	2.38 % 1.98 %
Zoho Mail	4636 4666	3606 3835	969 772	115 88	77.78 % 82.19 %	20.90 % 16.55 %	2.48 % 1.89 %
ProtonMail	4685 4960	3681 4119	940 774	106 100	78.57 % 83.04 %	20.06 % 15.60 %	2.26 % 2.02 %
Custom Mail	4758 4731	3782 3923	895 732	100 98	79.49 % 82.92 %	18.81 % 15.47 %	2.10 % 2.07 %
iCloud Mail	4667 4514	3484 3590	1136 851	111 88	74.65 % 79.53 %	24.34 % 18.85 %	2.38 % 1.95 %
Tuta	4667 4689	3699 3889	929 736	112 78	79.26 % 82.94 %	19.91 % 15.70 %	2.40 % 1.66 %
Juno.com	4673 4686	3679 3885	927 732	117 97	78.73 % 82.91 %	19.84 % 15.62 %	2.50 % 2.07 %
Mailfence	3312 3130	2644 2510	597 558	71 62	79.83 % 80.19 %	18.03 % 17.83 %	2.14 % 1.98 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.