Mailgun and CleverReach Email Deliverability Comparison

Mailgun

CleverReach

In this comparison, the deliverability of Mailgun and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.674 76.852	58.172 59.179	15.752 15.819	1.750 1.854

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.87 % 77.00 %	20.82 % 20.58 %	2.31 % 2.41 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5807 5977	4432 4548	1249 1290	126 139	76.32 % 76.09 %	21.51 % 21.58 %	2.17 % 2.33 %
Elektronics	5609 6026	4350 4693	1135 1191	124 142	77.55 % 77.88 %	20.24 % 19.76 %	2.21 % 2.36 %
Entertainment	5693 6159	4321 4687	1238 1314	134 158	75.90 % 76.10 %	21.75 % 21.33 %	2.35 % 2.57 %
Cosmetics & Beauty	5442 5643	4193 4372	1123 1135	126 136	77.05 % 77.48 %	20.64 % 20.11 %	2.32 % 2.41 %
Food & Drink	5827 5876	4468 4530	1220 1208	139 138	76.68 % 77.09 %	20.94 % 20.56 %	2.39 % 2.35 %
Home & Garden	6002 5944	4637 4555	1232 1235	133 154	77.26 % 76.63 %	20.53 % 20.78 %	2.22 % 2.59 %
Finance	5689 5740	4586 4602	968 997	135 141	80.61 % 80.17 %	17.02 % 17.37 %	2.37 % 2.46 %
Health	5901 6250	4740 5029	1029 1080	132 141	80.33 % 80.46 %	17.44 % 17.28 %	2.24 % 2.26 %
Pets	6106 6132	4646 4688	1322 1299	138 145	76.09 % 76.45 %	21.65 % 21.18 %	2.26 % 2.36 %
Sport & Fitness	5766 5711	4387 4400	1235 1183	144 128	76.08 % 77.04 %	21.42 % 20.71 %	2.50 % 2.24 %
Job & Career	5894 5882	4429 4398	1326 1341	139 143	75.14 % 74.77 %	22.50 % 22.80 %	2.36 % 2.43 %
Dating	5917 5821	4302 4230	1476 1453	139 138	72.71 % 72.67 %	24.95 % 24.96 %	2.35 % 2.37 %
Other	6021 5691	4681 4447	1199 1093	141 151	77.74 % 78.14 %	19.91 % 19.21 %	2.34 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5225 5452	3843 3985	1261 1344	121 123	73.55 % 73.09 %	24.13 % 24.65 %	2.32 % 2.26 %
Outlook Mail	5372 5316	4050 3991	1197 1198	125 127	75.39 % 75.08 %	22.28 % 22.54 %	2.33 % 2.39 %
Yahoo Mail	5614 5645	4270 4307	1223 1195	121 143	76.06 % 76.30 %	21.78 % 21.17 %	2.16 % 2.53 %
AOL Mail	5264 5494	4012 4196	1129 1154	123 144	76.22 % 76.37 %	21.45 % 21.00 %	2.34 % 2.62 %
Mail.com	5427 5341	4242 4173	1064 1041	121 127	78.16 % 78.13 %	19.61 % 19.49 %	2.23 % 2.38 %
Yandex Mail	5673 5456	4290 4153	1249 1174	134 129	75.62 % 76.12 %	22.02 % 21.52 %	2.36 % 2.36 %
GMX Mail	5269 5392	3982 4058	1162 1201	125 133	75.57 % 75.26 %	22.05 % 22.27 %	2.37 % 2.47 %
Zoho Mail	5447 5616	4246 4374	1069 1113	132 129	77.95 % 77.88 %	19.63 % 19.82 %	2.42 % 2.30 %
ProtonMail	5379 5686	4253 4502	1002 1051	124 133	79.07 % 79.18 %	18.63 % 18.48 %	2.31 % 2.34 %
Custom Mail	5254 5533	4185 4414	952 978	117 141	79.65 % 79.78 %	18.12 % 17.68 %	2.23 % 2.55 %
iCloud Mail	5489 5394	3954 3936	1408 1326	127 132	72.03 % 72.97 %	25.65 % 24.58 %	2.31 % 2.45 %
Tuta	5433 5551	4263 4406	1045 1015	125 130	78.46 % 79.37 %	19.23 % 18.28 %	2.30 % 2.34 %
Juno.com	5454 5613	4307 4419	1009 1058	138 136	78.97 % 78.73 %	18.50 % 18.85 %	2.53 % 2.42 %
Mailfence	5374 5363	4275 4265	982 971	117 127	79.55 % 79.53 %	18.27 % 18.11 %	2.18 % 2.37 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.