CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.729 65.051	50.913 49.710	13.357 13.808	1.459 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.46 % 76.42 %	20.32 % 21.23 %	2.22 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5259 4950	4021 3776	1128 1063	110 111	76.46 % 76.28 %	21.45 % 21.47 %	2.09 % 2.24 %
Elektronics	5138 4824	4002 3726	1024 990	112 108	77.89 % 77.24 %	19.93 % 20.52 %	2.18 % 2.24 %
Entertainment	5158 4763	3953 3599	1085 1056	120 108	76.64 % 75.56 %	21.04 % 22.17 %	2.33 % 2.27 %
Cosmetics & Beauty	4764 4814	3702 3667	950 1032	112 115	77.71 % 76.17 %	19.94 % 21.44 %	2.35 % 2.39 %
Food & Drink	5000 5041	3882 3858	1010 1063	108 120	77.64 % 76.53 %	20.20 % 21.09 %	2.16 % 2.38 %
Home & Garden	5031 5187	3882 3979	1031 1094	118 114	77.16 % 76.71 %	20.49 % 21.09 %	2.35 % 2.20 %
Finance	4910 4952	3965 3994	832 838	113 120	80.75 % 80.65 %	16.95 % 16.92 %	2.30 % 2.42 %
Health	5441 4979	4393 3962	936 905	112 112	80.74 % 79.57 %	17.20 % 18.18 %	2.06 % 2.25 %
Pets	5288 5199	4072 3914	1103 1160	113 125	77.00 % 75.28 %	20.86 % 22.31 %	2.14 % 2.40 %
Sport & Fitness	4911 5194	3821 3934	988 1125	102 135	77.80 % 75.74 %	20.12 % 21.66 %	2.08 % 2.60 %
Job & Career	4867 4953	3650 3664	1108 1169	109 120	74.99 % 73.98 %	22.77 % 23.60 %	2.24 % 2.42 %
Dating	5016 5055	3678 3666	1231 1266	107 123	73.33 % 72.52 %	24.54 % 25.04 %	2.13 % 2.43 %
Other	4946 5140	3892 3971	931 1047	123 122	78.69 % 77.26 %	18.82 % 20.37 %	2.49 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4701 4581	3438 3340	1165 1135	98 106	73.13 % 72.91 %	24.78 % 24.78 %	2.08 % 2.31 %
Outlook Mail	4574 4667	3470 3480	1006 1076	98 111	75.86 % 74.57 %	21.99 % 23.06 %	2.14 % 2.38 %
Yahoo Mail	4802 4748	3693 3582	994 1059	115 107	76.91 % 75.44 %	20.70 % 22.30 %	2.39 % 2.25 %
AOL Mail	4735 4543	3639 3434	989 1001	107 108	76.85 % 75.59 %	20.89 % 22.03 %	2.26 % 2.38 %
Mail.com	4660 4701	3649 3659	901 930	110 112	78.30 % 77.83 %	19.33 % 19.78 %	2.36 % 2.38 %
Yandex Mail	4633 4869	3555 3670	981 1084	97 115	76.73 % 75.37 %	21.17 % 22.26 %	2.09 % 2.36 %
GMX Mail	4622 4425	3501 3314	1013 1004	108 107	75.75 % 74.89 %	21.92 % 22.69 %	2.34 % 2.42 %
Zoho Mail	4787 4663	3738 3641	953 908	96 114	78.09 % 78.08 %	19.91 % 19.47 %	2.01 % 2.44 %
ProtonMail	4774 4623	3807 3633	865 884	102 106	79.74 % 78.59 %	18.12 % 19.12 %	2.14 % 2.29 %
Custom Mail	4719 4532	3784 3602	825 829	110 101	80.19 % 79.48 %	17.48 % 18.29 %	2.33 % 2.23 %
iCloud Mail	4673 4593	3437 3292	1127 1193	109 108	73.55 % 71.67 %	24.12 % 25.97 %	2.33 % 2.35 %
Tuta	4758 4719	3801 3680	861 926	96 113	79.89 % 77.98 %	18.10 % 19.62 %	2.02 % 2.39 %
Juno.com	4742 4737	3777 3718	859 898	106 121	79.65 % 78.49 %	18.11 % 18.96 %	2.24 % 2.55 %
Mailfence	4549 4650	3624 3665	818 881	107 104	79.67 % 78.82 %	17.98 % 18.95 %	2.35 % 2.24 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.