CleverReach and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 44.017	356.105 36.811	68.912 5.653	12.692 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 83.63 %	15.74 % 12.84 %	2.90 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 3375	28541 2897	4439 370	856 108	84.35 % 85.84 %	13.12 % 10.96 %	2.53 % 3.20 %
Elektronics	33539 3485	27499 2961	5112 420	928 104	81.99 % 84.96 %	15.24 % 12.05 %	2.77 % 2.98 %
Entertainment	33602 3422	27228 2847	5348 448	1026 127	81.03 % 83.20 %	15.92 % 13.09 %	3.05 % 3.71 %
Cosmetics & Beauty	33567 3408	27247 2839	5352 438	968 131	81.17 % 83.30 %	15.94 % 12.85 %	2.88 % 3.84 %
Food & Drink	33405 3326	28177 2871	4398 358	830 97	84.35 % 86.32 %	13.17 % 10.76 %	2.48 % 2.92 %
Home & Garden	34207 3289	28881 2817	4470 361	856 111	84.43 % 85.65 %	13.07 % 10.98 %	2.50 % 3.37 %
Finance	33601 3340	26264 2716	6254 492	1083 132	78.16 % 81.32 %	18.61 % 14.73 %	3.22 % 3.95 %
Health	33684 3298	26600 2723	6064 460	1020 115	78.97 % 82.57 %	18.00 % 13.95 %	3.03 % 3.49 %
Pets	33197 3447	27677 2919	4608 412	912 116	83.37 % 84.68 %	13.88 % 11.95 %	2.75 % 3.37 %
Sport & Fitness	33917 3432	27217 2840	5667 478	1033 114	80.25 % 82.75 %	16.71 % 13.93 %	3.05 % 3.32 %
Job & Career	33928 3383	26916 2723	5900 505	1112 155	79.33 % 80.49 %	17.39 % 14.93 %	3.28 % 4.58 %
Dating	33674 3357	25855 2722	6666 500	1153 135	76.78 % 81.08 %	19.80 % 14.89 %	3.42 % 4.02 %
Other	33552 3455	28003 2936	4634 411	915 108	83.46 % 84.98 %	13.81 % 11.90 %	2.73 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 3389	33535 2640	8143 592	1316 157	78.00 % 77.90 %	18.94 % 17.47 %	3.06 % 4.63 %
Outlook Mail	42360 3331	33356 2726	7619 471	1385 134	78.74 % 81.84 %	17.99 % 14.14 %	3.27 % 4.02 %
Yahoo Mail	42747 3275	34573 2722	6861 433	1313 120	80.88 % 83.11 %	16.05 % 13.22 %	3.07 % 3.66 %
AOL Mail	42275 3411	34234 2835	6757 455	1284 121	80.98 % 83.11 %	15.98 % 13.34 %	3.04 % 3.55 %
Mail.com	43159 3478	35425 2931	6509 431	1225 116	82.08 % 84.27 %	15.08 % 12.39 %	2.84 % 3.34 %
Yandex Mail	42975 3358	34225 2749	7364 482	1386 127	79.64 % 81.86 %	17.14 % 14.35 %	3.23 % 3.78 %
GMX Mail	42732 3384	35119 2890	6532 385	1081 109	82.18 % 85.40 %	15.29 % 11.38 %	2.53 % 3.22 %
Zoho Mail	42498 3471	35319 2971	6018 404	1161 96	83.11 % 85.59 %	14.16 % 11.64 %	2.73 % 2.77 %
ProtonMail	42500 3488	35342 2996	6056 370	1102 122	83.16 % 85.89 %	14.25 % 10.61 %	2.59 % 3.50 %
Custom Mail	43135 3336	36337 2876	5743 349	1055 111	84.24 % 86.21 %	13.31 % 10.46 %	2.45 % 3.33 %
iCloud Mail	3517 3353	2772 2661	572 548	173 144	78.82 % 79.36 %	16.26 % 16.34 %	4.92 % 4.29 %
Tuta	3384 3362	2897 2886	382 379	105 97	85.61 % 85.84 %	11.29 % 11.27 %	3.10 % 2.89 %
Juno.com	3433 3381	2971 2928	356 354	106 99	86.54 % 86.60 %	10.37 % 10.47 %	3.09 % 2.93 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.