CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.627 64.823	50.702 49.612	13.404 13.681	1.521 1.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.26 % 76.53 %	20.42 % 21.11 %	2.32 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5201 4967	3958 3819	1129 1044	114 104	76.10 % 76.89 %	21.71 % 21.02 %	2.19 % 2.09 %
Elektronics	5061 4857	3937 3760	1009 980	115 117	77.79 % 77.41 %	19.94 % 20.18 %	2.27 % 2.41 %
Entertainment	5098 4771	3903 3618	1061 1040	134 113	76.56 % 75.83 %	20.81 % 21.80 %	2.63 % 2.37 %
Cosmetics & Beauty	4857 4820	3764 3701	977 1006	116 113	77.50 % 76.78 %	20.12 % 20.87 %	2.39 % 2.34 %
Food & Drink	4994 4984	3859 3807	1022 1055	113 122	77.27 % 76.38 %	20.46 % 21.17 %	2.26 % 2.45 %
Home & Garden	4924 5148	3798 3953	1008 1083	118 112	77.13 % 76.79 %	20.47 % 21.04 %	2.40 % 2.18 %
Finance	4986 4877	4016 3936	857 824	113 117	80.55 % 80.71 %	17.19 % 16.90 %	2.27 % 2.40 %
Health	5418 4966	4340 3934	963 915	115 117	80.10 % 79.22 %	17.77 % 18.43 %	2.12 % 2.36 %
Pets	5251 5194	4033 3913	1100 1153	118 128	76.80 % 75.34 %	20.95 % 22.20 %	2.25 % 2.46 %
Sport & Fitness	4817 5132	3752 3914	958 1088	107 130	77.89 % 76.27 %	19.89 % 21.20 %	2.22 % 2.53 %
Job & Career	4910 4862	3674 3595	1121 1152	115 115	74.83 % 73.94 %	22.83 % 23.69 %	2.34 % 2.37 %
Dating	5001 5050	3659 3652	1232 1280	110 118	73.17 % 72.32 %	24.64 % 25.35 %	2.20 % 2.34 %
Other	5109 5195	4009 4010	967 1061	133 124	78.47 % 77.19 %	18.93 % 20.42 %	2.60 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4675 4496	3428 3284	1144 1109	103 103	73.33 % 73.04 %	24.47 % 24.67 %	2.20 % 2.29 %
Outlook Mail	4532 4640	3427 3442	1003 1082	102 116	75.62 % 74.18 %	22.13 % 23.32 %	2.25 % 2.50 %
Yahoo Mail	4769 4702	3653 3545	994 1045	122 112	76.60 % 75.39 %	20.84 % 22.22 %	2.56 % 2.38 %
AOL Mail	4688 4529	3610 3443	969 987	109 99	77.01 % 76.02 %	20.67 % 21.79 %	2.33 % 2.19 %
Mail.com	4723 4597	3704 3574	910 916	109 107	78.42 % 77.75 %	19.27 % 19.93 %	2.31 % 2.33 %
Yandex Mail	4666 4806	3558 3627	1002 1063	106 116	76.25 % 75.47 %	21.47 % 22.12 %	2.27 % 2.41 %
GMX Mail	4739 4404	3574 3284	1046 1016	119 104	75.42 % 74.57 %	22.07 % 23.07 %	2.51 % 2.36 %
Zoho Mail	4721 4758	3688 3712	931 927	102 119	78.12 % 78.02 %	19.72 % 19.48 %	2.16 % 2.50 %
ProtonMail	4850 4614	3847 3641	893 870	110 103	79.32 % 78.91 %	18.41 % 18.86 %	2.27 % 2.23 %
Custom Mail	4761 4551	3786 3632	860 820	115 99	79.52 % 79.81 %	18.06 % 18.02 %	2.42 % 2.18 %
iCloud Mail	4565 4634	3353 3330	1101 1190	111 114	73.45 % 71.86 %	24.12 % 25.68 %	2.43 % 2.46 %
Tuta	4644 4650	3699 3645	850 897	95 108	79.65 % 78.39 %	18.30 % 19.29 %	2.05 % 2.32 %
Juno.com	4715 4689	3732 3684	871 883	112 122	79.15 % 78.57 %	18.47 % 18.83 %	2.38 % 2.60 %
Mailfence	4579 4753	3643 3769	830 876	106 108	79.56 % 79.30 %	18.13 % 18.43 %	2.31 % 2.27 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.