CleverReach and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 70.621	378.294 59.074	72.159 9.097	13.616 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 83.65 %	15.55 % 12.88 %	2.93 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 5455	30288 4694	4649 596	924 165	84.46 % 86.05 %	12.96 % 10.93 %	2.58 % 3.02 %
Elektronics	35543 5506	29206 4688	5340 657	997 161	82.17 % 85.14 %	15.02 % 11.93 %	2.81 % 2.92 %
Entertainment	35669 5486	28964 4572	5601 722	1104 192	81.20 % 83.34 %	15.70 % 13.16 %	3.10 % 3.50 %
Cosmetics & Beauty	35591 5455	28942 4544	5604 702	1045 209	81.32 % 83.30 %	15.75 % 12.87 %	2.94 % 3.83 %
Food & Drink	35451 5489	29943 4710	4613 607	895 172	84.46 % 85.81 %	13.01 % 11.06 %	2.52 % 3.13 %
Home & Garden	36302 5259	30694 4502	4687 580	921 177	84.55 % 85.61 %	12.91 % 11.03 %	2.54 % 3.37 %
Finance	35580 5406	27873 4393	6533 801	1174 212	78.34 % 81.26 %	18.36 % 14.82 %	3.30 % 3.92 %
Health	35702 5332	28285 4404	6338 743	1079 185	79.23 % 82.60 %	17.75 % 13.93 %	3.02 % 3.47 %
Pets	35232 5455	29417 4645	4837 649	978 161	83.50 % 85.15 %	13.73 % 11.90 %	2.78 % 2.95 %
Sport & Fitness	35937 5451	28892 4507	5945 765	1100 179	80.40 % 82.68 %	16.54 % 14.03 %	3.06 % 3.28 %
Job & Career	35982 5428	28580 4379	6198 809	1204 240	79.43 % 80.67 %	17.23 % 14.90 %	3.35 % 4.42 %
Dating	35653 5361	27478 4345	6953 803	1222 213	77.07 % 81.05 %	19.50 % 14.98 %	3.43 % 3.97 %
Other	35566 5538	29732 4691	4861 663	973 184	83.60 % 84.71 %	13.67 % 11.97 %	2.74 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 5348	35118 4174	8483 941	1431 233	77.98 % 78.05 %	18.84 % 17.60 %	3.18 % 4.36 %
Outlook Mail	44391 5402	35021 4410	7904 775	1466 217	78.89 % 81.64 %	17.81 % 14.35 %	3.30 % 4.02 %
Yahoo Mail	44850 5309	36332 4413	7133 707	1385 189	81.01 % 83.12 %	15.90 % 13.32 %	3.09 % 3.56 %
AOL Mail	44273 5513	35916 4578	7008 737	1349 198	81.12 % 83.04 %	15.83 % 13.37 %	3.05 % 3.59 %
Mail.com	45218 5534	37172 4667	6753 685	1293 182	82.21 % 84.33 %	14.93 % 12.38 %	2.86 % 3.29 %
Yandex Mail	44931 5457	35830 4455	7634 785	1467 217	79.74 % 81.64 %	16.99 % 14.39 %	3.27 % 3.98 %
GMX Mail	44714 5358	36814 4596	6744 605	1156 157	82.33 % 85.78 %	15.08 % 11.29 %	2.59 % 2.93 %
Zoho Mail	44505 5534	37045 4721	6239 639	1221 174	83.24 % 85.31 %	14.02 % 11.55 %	2.74 % 3.14 %
ProtonMail	44580 5446	37149 4692	6266 579	1165 175	83.33 % 86.15 %	14.06 % 10.63 %	2.61 % 3.21 %
Custom Mail	45125 5320	38081 4603	5940 559	1104 158	84.39 % 86.52 %	13.16 % 10.51 %	2.45 % 2.97 %
iCloud Mail	5615 5359	4444 4262	903 875	268 222	79.15 % 79.53 %	16.08 % 16.33 %	4.77 % 4.14 %
Tuta	5382 5523	4627 4720	596 628	159 175	85.97 % 85.46 %	11.07 % 11.37 %	2.95 % 3.17 %
Juno.com	5453 5518	4745 4783	556 582	152 153	87.02 % 86.68 %	10.20 % 10.55 %	2.79 % 2.77 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.