CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.820 63.999	51.960 49.508	10.917 13.525	1.226 1.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.42 % 77.36 %	17.11 % 21.13 %	1.92 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5015 5051	4059 3954	894 1018	89 113	80.94 % 78.28 %	17.83 % 20.15 %	1.77 % 2.24 %
Elektronics	4903 5044	4027 3932	802 1037	101 130	82.13 % 77.95 %	16.36 % 20.56 %	2.06 % 2.58 %
Entertainment	4987 4979	4041 3850	855 1060	110 114	81.03 % 77.32 %	17.14 % 21.29 %	2.21 % 2.29 %
Cosmetics & Beauty	4692 4990	3815 3870	793 1021	87 115	81.31 % 77.56 %	16.90 % 20.46 %	1.85 % 2.30 %
Food & Drink	4953 4820	4021 3750	864 1007	85 115	81.18 % 77.80 %	17.44 % 20.89 %	1.72 % 2.39 %
Home & Garden	4815 4971	3928 3832	835 1069	90 112	81.58 % 77.09 %	17.34 % 21.50 %	1.87 % 2.25 %
Finance	5041 4885	4219 3928	747 915	94 114	83.69 % 80.41 %	14.82 % 18.73 %	1.86 % 2.33 %
Health	5068 4897	4203 3866	782 948	98 109	82.93 % 78.95 %	15.43 % 19.36 %	1.93 % 2.23 %
Pets	5113 4883	4146 3717	895 1085	99 116	81.09 % 76.12 %	17.50 % 22.22 %	1.94 % 2.38 %
Sport & Fitness	4822 4858	3945 3731	805 1040	95 120	81.81 % 76.80 %	16.69 % 21.41 %	1.97 % 2.47 %
Job & Career	4766 4694	3798 3523	893 1090	95 106	79.69 % 75.05 %	18.74 % 23.22 %	1.99 % 2.26 %
Dating	4702 4718	3683 3480	957 1156	84 112	78.33 % 73.76 %	20.35 % 24.50 %	1.79 % 2.37 %
Other	4943 5209	4075 4075	795 1079	99 120	82.44 % 78.23 %	16.08 % 20.71 %	2.00 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 4749	3701 3539	939 1123	83 114	78.54 % 74.52 %	19.93 % 23.65 %	1.76 % 2.40 %
Outlook Mail	4525 4801	3657 3655	796 1057	84 116	80.82 % 76.13 %	17.59 % 22.02 %	1.86 % 2.42 %
Yahoo Mail	4702 4664	3819 3558	809 1011	97 106	81.22 % 76.29 %	17.21 % 21.68 %	2.06 % 2.27 %
AOL Mail	4630 4512	3786 3477	791 958	88 105	81.77 % 77.06 %	17.08 % 21.23 %	1.90 % 2.33 %
Mail.com	4684 4477	3843 3516	777 887	86 107	82.05 % 78.53 %	16.59 % 19.81 %	1.84 % 2.39 %
Yandex Mail	4594 4816	3715 3693	815 1054	86 107	80.87 % 76.68 %	17.74 % 21.89 %	1.87 % 2.22 %
GMX Mail	4597 4582	3688 3495	835 1042	91 109	80.23 % 76.28 %	18.16 % 22.74 %	1.98 % 2.38 %
Zoho Mail	4666 4636	3835 3606	772 969	88 115	82.19 % 77.78 %	16.55 % 20.90 %	1.89 % 2.48 %
ProtonMail	4960 4685	4119 3681	774 940	100 106	83.04 % 78.57 %	15.60 % 20.06 %	2.02 % 2.26 %
Custom Mail	4731 4758	3923 3782	732 895	98 100	82.92 % 79.49 %	15.47 % 18.81 %	2.07 % 2.10 %
iCloud Mail	4514 4667	3590 3484	851 1136	88 111	79.53 % 74.65 %	18.85 % 24.34 %	1.95 % 2.38 %
Tuta	4689 4667	3889 3699	736 929	78 112	82.94 % 79.26 %	15.70 % 19.91 %	1.66 % 2.40 %
Juno.com	4686 4673	3885 3679	732 927	97 117	82.91 % 78.73 %	15.62 % 19.84 %	2.07 % 2.50 %
Mailfence	3130 3312	2510 2644	558 597	62 71	80.19 % 79.83 %	17.83 % 18.03 %	1.98 % 2.14 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.