CleverReach and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 8.801	326.348 7.331	64.458 1.140	11.458 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 83.30 %	16.02 % 12.95 %	2.85 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 688	26131 588	4142 77	777 23	84.16 % 85.47 %	13.34 % 11.19 %	2.50 % 3.34 %
Elektronics	30713 679	25095 580	4787 82	831 17	81.71 % 85.42 %	15.59 % 12.08 %	2.71 % 2.50 %
Entertainment	30828 694	24914 573	4995 91	919 30	80.82 % 82.56 %	16.20 % 13.11 %	2.98 % 4.32 %
Cosmetics & Beauty	30787 679	24924 558	5002 89	861 32	80.96 % 82.18 %	16.25 % 13.11 %	2.80 % 4.71 %
Food & Drink	30734 685	25874 594	4107 71	753 20	84.19 % 86.72 %	13.36 % 10.36 %	2.45 % 2.92 %
Home & Garden	31489 686	26531 588	4180 77	778 21	84.25 % 85.71 %	13.27 % 11.22 %	2.47 % 3.06 %
Finance	30905 639	24092 517	5854 93	959 29	77.96 % 80.91 %	18.94 % 14.55 %	3.10 % 4.54 %
Health	31010 662	24371 539	5702 96	937 27	78.59 % 81.42 %	18.39 % 14.50 %	3.02 % 4.08 %
Pets	30542 682	25400 578	4301 81	841 23	83.16 % 84.75 %	14.08 % 11.88 %	2.75 % 3.37 %
Sport & Fitness	31140 705	24912 574	5298 102	930 29	80.00 % 81.42 %	17.01 % 14.47 %	2.99 % 4.11 %
Job & Career	31255 659	24758 533	5509 99	988 27	79.21 % 80.88 %	17.63 % 15.02 %	3.16 % 4.10 %
Dating	30956 633	23628 509	6260 97	1068 27	76.33 % 80.41 %	20.22 % 15.32 %	3.45 % 4.27 %
Other	30855 710	25718 600	4321 85	816 25	83.35 % 84.51 %	14.00 % 11.97 %	2.64 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 688	31344 527	7673 120	1213 41	77.91 % 76.60 %	19.07 % 17.44 %	3.02 % 5.96 %
Outlook Mail	39575 635	31077 522	7224 88	1274 25	78.53 % 82.20 %	18.25 % 13.86 %	3.22 % 3.94 %
Yahoo Mail	40083 683	32344 573	6510 91	1229 19	80.69 % 83.89 %	16.24 % 13.32 %	3.07 % 2.78 %
AOL Mail	39634 736	32042 605	6420 99	1172 32	80.84 % 82.20 %	16.20 % 13.45 %	2.96 % 4.35 %
Mail.com	40375 676	33058 573	6176 82	1141 21	81.88 % 84.76 %	15.30 % 12.13 %	2.83 % 3.11 %
Yandex Mail	40136 650	31907 532	6964 96	1265 22	79.50 % 81.85 %	17.35 % 14.77 %	3.15 % 3.38 %
GMX Mail	40043 652	32785 550	6240 78	1018 24	81.87 % 84.36 %	15.58 % 11.96 %	2.54 % 3.68 %
Zoho Mail	39760 703	32977 600	5713 82	1070 21	82.94 % 85.35 %	14.37 % 11.66 %	2.69 % 2.99 %
ProtonMail	39849 656	33044 558	5789 71	1016 27	82.92 % 85.06 %	14.53 % 10.82 %	2.55 % 4.12 %
Custom Mail	40464 667	34006 572	5470 71	988 24	84.04 % 85.76 %	13.52 % 10.64 %	2.44 % 3.60 %
iCloud Mail	680 655	525 519	115 107	40 29	77.21 % 79.24 %	16.91 % 16.34 %	5.88 % 4.43 %
Tuta	696 721	601 616	84 82	11 23	86.35 % 85.44 %	12.07 % 11.37 %	1.58 % 3.19 %
Juno.com	739 679	638 584	80 73	21 22	86.33 % 86.01 %	10.83 % 10.75 %	2.84 % 3.24 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.