CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.852 75.674	59.179 58.172	15.819 15.752	1.854 1.750

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.00 % 76.87 %	20.58 % 20.82 %	2.41 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5807	4548 4432	1290 1249	139 126	76.09 % 76.32 %	21.58 % 21.51 %	2.33 % 2.17 %
Elektronics	6026 5609	4693 4350	1191 1135	142 124	77.88 % 77.55 %	19.76 % 20.24 %	2.36 % 2.21 %
Entertainment	6159 5693	4687 4321	1314 1238	158 134	76.10 % 75.90 %	21.33 % 21.75 %	2.57 % 2.35 %
Cosmetics & Beauty	5643 5442	4372 4193	1135 1123	136 126	77.48 % 77.05 %	20.11 % 20.64 %	2.41 % 2.32 %
Food & Drink	5876 5827	4530 4468	1208 1220	138 139	77.09 % 76.68 %	20.56 % 20.94 %	2.35 % 2.39 %
Home & Garden	5944 6002	4555 4637	1235 1232	154 133	76.63 % 77.26 %	20.78 % 20.53 %	2.59 % 2.22 %
Finance	5740 5689	4602 4586	997 968	141 135	80.17 % 80.61 %	17.37 % 17.02 %	2.46 % 2.37 %
Health	6250 5901	5029 4740	1080 1029	141 132	80.46 % 80.33 %	17.28 % 17.44 %	2.26 % 2.24 %
Pets	6132 6106	4688 4646	1299 1322	145 138	76.45 % 76.09 %	21.18 % 21.65 %	2.36 % 2.26 %
Sport & Fitness	5711 5766	4400 4387	1183 1235	128 144	77.04 % 76.08 %	20.71 % 21.42 %	2.24 % 2.50 %
Job & Career	5882 5894	4398 4429	1341 1326	143 139	74.77 % 75.14 %	22.80 % 22.50 %	2.43 % 2.36 %
Dating	5821 5917	4230 4302	1453 1476	138 139	72.67 % 72.71 %	24.96 % 24.95 %	2.37 % 2.35 %
Other	5691 6021	4447 4681	1093 1199	151 141	78.14 % 77.74 %	19.21 % 19.91 %	2.65 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5452 5225	3985 3843	1344 1261	123 121	73.09 % 73.55 %	24.65 % 24.13 %	2.26 % 2.32 %
Outlook Mail	5316 5372	3991 4050	1198 1197	127 125	75.08 % 75.39 %	22.54 % 22.28 %	2.39 % 2.33 %
Yahoo Mail	5645 5614	4307 4270	1195 1223	143 121	76.30 % 76.06 %	21.17 % 21.78 %	2.53 % 2.16 %
AOL Mail	5494 5264	4196 4012	1154 1129	144 123	76.37 % 76.22 %	21.00 % 21.45 %	2.62 % 2.34 %
Mail.com	5341 5427	4173 4242	1041 1064	127 121	78.13 % 78.16 %	19.49 % 19.61 %	2.38 % 2.23 %
Yandex Mail	5456 5673	4153 4290	1174 1249	129 134	76.12 % 75.62 %	21.52 % 22.02 %	2.36 % 2.36 %
GMX Mail	5392 5269	4058 3982	1201 1162	133 125	75.26 % 75.57 %	22.27 % 22.05 %	2.47 % 2.37 %
Zoho Mail	5616 5447	4374 4246	1113 1069	129 132	77.88 % 77.95 %	19.82 % 19.63 %	2.30 % 2.42 %
ProtonMail	5686 5379	4502 4253	1051 1002	133 124	79.18 % 79.07 %	18.48 % 18.63 %	2.34 % 2.31 %
Custom Mail	5533 5254	4414 4185	978 952	141 117	79.78 % 79.65 %	17.68 % 18.12 %	2.55 % 2.23 %
iCloud Mail	5394 5489	3936 3954	1326 1408	132 127	72.97 % 72.03 %	24.58 % 25.65 %	2.45 % 2.31 %
Tuta	5551 5433	4406 4263	1015 1045	130 125	79.37 % 78.46 %	18.28 % 19.23 %	2.34 % 2.30 %
Juno.com	5613 5454	4419 4307	1058 1009	136 138	78.73 % 78.97 %	18.85 % 18.50 %	2.42 % 2.53 %
Mailfence	5363 5374	4265 4275	971 982	127 117	79.53 % 79.55 %	18.11 % 18.27 %	2.37 % 2.18 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.