CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.607 64.615	51.485 49.541	11.987 13.785	1.282 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.69 % 76.67 %	18.55 % 21.33 %	1.98 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5149 5018	4064 3908	995 1019	98 110	78.93 % 77.88 %	19.32 % 20.31 %	1.90 % 2.19 %
Elektronics	4937 5054	3959 3920	884 1033	105 132	80.19 % 77.56 %	17.91 % 20.44 %	2.13 % 2.61 %
Entertainment	5044 4913	4003 3747	934 1071	111 122	79.36 % 76.27 %	18.52 % 21.80 %	2.20 % 2.48 %
Cosmetics & Beauty	4653 4934	3713 3795	852 1024	90 120	79.80 % 76.92 %	18.31 % 20.75 %	1.93 % 2.43 %
Food & Drink	5047 4824	4017 3719	954 1010	93 117	79.59 % 77.09 %	18.90 % 20.94 %	1.84 % 2.43 %
Home & Garden	4863 5089	3865 3914	916 1091	99 120	79.48 % 76.91 %	18.84 % 21.44 %	2.04 % 2.36 %
Finance	5039 5008	4163 4014	796 912	98 125	82.62 % 80.15 %	15.80 % 18.21 %	1.94 % 2.50 %
Health	5172 4944	4226 3899	855 953	99 118	81.71 % 78.86 %	16.53 % 19.28 %	1.91 % 2.39 %
Pets	5116 4996	4064 3764	968 1123	99 127	79.44 % 75.34 %	18.92 % 22.48 %	1.94 % 2.54 %
Sport & Fitness	4798 4986	3846 3777	866 1088	97 128	80.16 % 75.75 %	18.05 % 21.82 %	2.02 % 2.57 %
Job & Career	4890 4807	3804 3565	995 1142	100 115	77.79 % 74.16 %	20.35 % 23.76 %	2.04 % 2.39 %
Dating	4802 4864	3639 3522	1088 1233	88 121	75.78 % 72.41 %	22.66 % 25.35 %	1.83 % 2.49 %
Other	5097 5178	4122 3997	884 1086	105 124	80.87 % 77.19 %	17.34 % 20.97 %	2.06 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4699 4746	3577 3504	1043 1141	84 114	76.12 % 73.83 %	22.20 % 24.04 %	1.79 % 2.40 %
Outlook Mail	4544 4765	3589 3571	876 1097	87 123	78.98 % 74.94 %	19.28 % 23.02 %	1.91 % 2.58 %
Yahoo Mail	4692 4672	3723 3514	875 1036	102 114	79.35 % 75.21 %	18.65 % 22.17 %	2.17 % 2.44 %
AOL Mail	4679 4455	3742 3409	865 960	92 105	79.97 % 76.52 %	18.49 % 21.55 %	1.97 % 2.36 %
Mail.com	4710 4524	3774 3511	851 911	92 116	80.13 % 77.61 %	18.07 % 20.14 %	1.95 % 2.56 %
Yandex Mail	4584 4871	3617 3709	891 1075	89 114	78.90 % 76.14 %	19.44 % 22.07 %	1.94 % 2.34 %
GMX Mail	4687 4538	3659 3415	936 1046	102 115	78.07 % 75.25 %	19.97 % 23.05 %	2.18 % 2.53 %
Zoho Mail	4616 4621	3721 3595	829 945	85 120	80.61 % 77.80 %	17.96 % 20.45 %	1.84 % 2.60 %
ProtonMail	4942 4697	4026 3679	831 926	102 110	81.46 % 78.33 %	16.82 % 19.71 %	2.06 % 2.34 %
Custom Mail	4792 4723	3915 3755	786 877	99 103	81.70 % 79.50 %	16.40 % 18.57 %	2.07 % 2.18 %
iCloud Mail	4499 4663	3449 3394	963 1198	95 117	76.66 % 72.79 %	21.40 % 25.69 %	2.11 % 2.51 %
Tuta	4611 4639	3769 3646	774 904	80 113	81.74 % 78.59 %	16.79 % 19.49 %	1.73 % 2.44 %
Juno.com	4635 4641	3767 3630	784 909	96 124	81.27 % 78.22 %	16.91 % 19.59 %	2.07 % 2.67 %
Mailfence	3917 4060	3157 3209	683 760	77 91	80.60 % 79.04 %	17.44 % 18.72 %	1.97 % 2.24 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.