CleverReach and Mailgun Email Deliverability Comparison

CleverReach

Mailgun

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.591 65.108	51.083 50.027	13.168 13.594	1.340 1.487

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.88 % 76.84 %	20.08 % 20.88 %	2.04 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5176 5003	3986 3890	1089 1011	101 102	77.01 % 77.75 %	21.04 % 20.21 %	1.95 % 2.04 %
Elektronics	5079 4994	3994 3875	978 998	107 121	78.64 % 77.59 %	19.26 % 19.98 %	2.11 % 2.42 %
Entertainment	5099 4888	3952 3723	1029 1050	118 115	77.51 % 76.17 %	20.18 % 21.48 %	2.31 % 2.35 %
Cosmetics & Beauty	4855 4954	3794 3827	964 1017	97 110	78.15 % 77.25 %	19.86 % 20.53 %	2.00 % 2.22 %
Food & Drink	5054 4881	3934 3760	1026 1006	94 115	77.84 % 77.03 %	20.30 % 20.61 %	1.86 % 2.36 %
Home & Garden	4930 5164	3827 3981	997 1073	106 110	77.63 % 77.09 %	20.22 % 20.78 %	2.15 % 2.13 %
Finance	5052 5006	4098 4057	850 832	104 117	81.12 % 81.04 %	16.83 % 16.62 %	2.06 % 2.34 %
Health	5385 4959	4332 3945	949 900	104 114	80.45 % 79.55 %	17.62 % 18.15 %	1.93 % 2.30 %
Pets	5176 5179	4012 3911	1063 1143	101 125	77.51 % 75.52 %	20.54 % 22.07 %	1.95 % 2.41 %
Sport & Fitness	4783 5062	3736 3851	950 1090	97 121	78.11 % 76.08 %	19.86 % 21.53 %	2.03 % 2.39 %
Job & Career	4963 4784	3751 3538	1108 1140	104 106	75.58 % 73.95 %	22.33 % 23.83 %	2.10 % 2.22 %
Dating	4853 5029	3566 3637	1196 1277	91 115	73.48 % 72.32 %	24.64 % 25.39 %	1.88 % 2.29 %
Other	5186 5205	4101 4032	969 1057	116 116	79.08 % 77.46 %	18.68 % 20.31 %	2.24 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CleverReach is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4758 4665	3508 3427	1160 1133	90 105	73.73 % 73.46 %	24.38 % 24.29 %	1.89 % 2.25 %
Outlook Mail	4440 4729	3390 3527	960 1091	90 111	76.35 % 74.58 %	21.62 % 23.07 %	2.03 % 2.35 %
Yahoo Mail	4735 4699	3664 3550	966 1040	105 109	77.38 % 75.55 %	20.40 % 22.13 %	2.22 % 2.32 %
AOL Mail	4668 4477	3624 3422	949 957	95 98	77.63 % 76.44 %	20.33 % 21.38 %	2.04 % 2.19 %
Mail.com	4759 4529	3743 3538	918 885	98 106	78.65 % 78.12 %	19.29 % 19.54 %	2.06 % 2.34 %
Yandex Mail	4645 4855	3561 3696	993 1053	91 106	76.66 % 76.13 %	21.38 % 21.69 %	1.96 % 2.18 %
GMX Mail	4689 4457	3543 3340	1039 1013	107 104	75.56 % 74.94 %	22.16 % 22.73 %	2.28 % 2.33 %
Zoho Mail	4660 4671	3669 3647	905 908	86 116	78.73 % 78.08 %	19.42 % 19.44 %	1.85 % 2.48 %
ProtonMail	4930 4629	3945 3643	883 884	102 102	80.02 % 78.70 %	17.91 % 19.10 %	2.07 % 2.20 %
Custom Mail	4755 4605	3824 3699	829 812	102 94	80.42 % 80.33 %	17.43 % 17.63 %	2.15 % 2.04 %
iCloud Mail	4483 4625	3326 3333	1059 1183	98 109	74.19 % 72.06 %	23.62 % 25.58 %	2.19 % 2.36 %
Tuta	4691 4627	3781 3649	828 872	82 106	80.60 % 78.86 %	17.65 % 18.85 %	1.75 % 2.29 %
Juno.com	4708 4702	3758 3704	850 880	100 118	79.82 % 78.77 %	18.05 % 18.72 %	2.12 % 2.51 %
Mailfence	4670 4838	3747 3852	829 883	94 103	80.24 % 79.62 %	17.75 % 18.25 %	2.01 % 2.13 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.