CleverReach and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 61.832	370.776 51.727	71.133 7.939	13.324 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 83.66 %	15.63 % 12.84 %	2.93 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 4767	29685 4106	4585 518	906 143	84.39 % 86.13 %	13.03 % 10.87 %	2.58 % 3.00 %
Elektronics	34894 4874	28648 4152	5270 580	976 142	82.10 % 85.19 %	15.10 % 11.90 %	2.80 % 2.91 %
Entertainment	34991 4794	28389 3993	5525 632	1077 169	81.13 % 83.29 %	15.79 % 13.18 %	3.08 % 3.53 %
Cosmetics & Beauty	34926 4784	28381 3991	5527 613	1018 180	81.26 % 83.42 %	15.82 % 12.81 %	2.91 % 3.76 %
Food & Drink	34778 4759	29351 4089	4547 519	880 151	84.40 % 85.92 %	13.07 % 10.91 %	2.53 % 3.17 %
Home & Garden	35593 4617	30072 3955	4620 508	901 154	84.49 % 85.66 %	12.98 % 11.00 %	2.53 % 3.34 %
Finance	34912 4732	27328 3841	6442 700	1142 191	78.28 % 81.17 %	18.45 % 14.79 %	3.27 % 4.04 %
Health	35051 4670	27738 3855	6252 651	1061 164	79.14 % 82.55 %	17.84 % 13.94 %	3.03 % 3.51 %
Pets	34537 4823	28817 4101	4762 571	958 151	83.44 % 85.03 %	13.79 % 11.84 %	2.77 % 3.13 %
Sport & Fitness	35276 4744	28334 3918	5861 665	1081 161	80.32 % 82.59 %	16.61 % 14.02 %	3.06 % 3.39 %
Job & Career	35243 4768	27977 3842	6094 710	1172 216	79.38 % 80.58 %	17.29 % 14.89 %	3.33 % 4.53 %
Dating	34945 4695	26891 3808	6854 701	1200 186	76.95 % 81.11 %	19.61 % 14.93 %	3.43 % 3.96 %
Other	34911 4805	29165 4076	4794 571	952 158	83.54 % 84.83 %	13.73 % 11.88 %	2.73 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 4684	34567 3649	8371 821	1393 214	77.97 % 77.90 %	18.88 % 17.53 %	3.14 % 4.57 %
Outlook Mail	43694 4710	34441 3851	7812 670	1441 189	78.82 % 81.76 %	17.88 % 14.23 %	3.30 % 4.01 %
Yahoo Mail	44180 4666	35764 3887	7052 618	1364 161	80.95 % 83.30 %	15.96 % 13.24 %	3.09 % 3.45 %
AOL Mail	43618 4831	35357 4015	6931 642	1330 174	81.06 % 83.11 %	15.89 % 13.29 %	3.05 % 3.60 %
Mail.com	44516 4833	36571 4080	6674 597	1271 156	82.15 % 84.42 %	14.99 % 12.35 %	2.86 % 3.23 %
Yandex Mail	44251 4769	35271 3895	7544 684	1436 190	79.71 % 81.67 %	17.05 % 14.34 %	3.25 % 3.98 %
GMX Mail	44052 4732	36238 4054	6680 535	1134 143	82.26 % 85.67 %	15.16 % 11.31 %	2.57 % 3.02 %
Zoho Mail	43845 4861	36468 4152	6172 562	1205 147	83.17 % 85.41 %	14.08 % 11.56 %	2.75 % 3.02 %
ProtonMail	43897 4769	36553 4106	6202 507	1142 156	83.27 % 86.10 %	14.13 % 10.63 %	2.60 % 3.27 %
Custom Mail	44431 4632	37468 4010	5875 483	1088 139	84.33 % 86.57 %	13.22 % 10.43 %	2.45 % 3.00 %
iCloud Mail	4873 4709	3845 3736	791 768	237 205	78.90 % 79.34 %	16.23 % 16.31 %	4.86 % 4.35 %
Tuta	4768 4827	4089 4128	534 547	145 152	85.76 % 85.52 %	11.20 % 11.33 %	3.04 % 3.15 %
Juno.com	4777 4809	4144 4164	495 505	138 140	86.75 % 86.59 %	10.36 % 10.50 %	2.89 % 2.91 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.